The Chris Voss Show - The Chris Voss Show Podcast – Unleash Your Financial Superpowers: How the First-Generation Wealthy Do It and How You Can Too by Greg Luken

Episode Date: March 4, 2025

Unleash Your Financial Superpowers: How the First-Generation Wealthy Do It and How You Can Too by Greg Luken Luken.pro Amazon.com Full of wealth-building advice and firsthand accounts of those who have built their wealth from nothing, Unleash Your Financial Superpowers contains the keys to helping readers unlock their own “financial superpowers” that Greg Luken believes resides in all of us. The first-generation wealthy are a type of modern superhero. From humble beginnings to unexpected heights of success, these men and women have changed their lives, families, communities, and futures forever. They’ve fought the hard battles, they’ve suffered big losses, they’ve overcome fierce adversaries, and they’ve lived to tell the tale. But what is it that makes them so successful? How did they turn several generations of financial struggle into lasting generational wealth? And more importantly, how can the rest of us do what they’ve done? How can we become financial superheroes ourselves? In Unleash Your Financial Superpowers, investment manager and wealth coach Gregory Luken draws on his four decades of working with the first-generation wealthy to reveal the secrets behind their enduring financial triumphs and their strategies for overcoming the “Seven Deadly Financial Villains” that rose up against them. You’ll also: Discover the keys to unlocking your three key Financial Superpowers: the Power of Purpose, the Power of Plan, and the Power of Execution. Understand the emotional and mental obstacles that often hinder financial progress. Learn how to identify your own financial origin story and see the impact it has had on your decisions. Articulate your financial why, the driving force behind all your efforts. Create a concrete plan for reaching your goals, no matter how big and scary they may seem. Through real-life examples and actionable steps, Luken guides you on a journey to achieve financial mastery, create a life of purpose, and ultimately attain the ultimate asset: Enough.

You wanted the best. You've got the best podcast, the hottest podcast in the world. The Chris Voss Show, the preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready, get ready, strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times because you're about to go on a monster education roller coaster with your brain. Now, here's your host, Chris Voss. Hi, folks. It's Voss here from thechrisvossshow.com. Ladies and gentlemen, welcome to the big show. As always, the Chris Voss Show is a family that loves you but doesn't judge you. We love you.

We couldn't do this show without you because otherwise we'd be just sitting around talking to ourselves, which is pretty much what I do the rest of the day. When I'm on the show, I just talk to my dog, and my dog, I realized 10 years ago, never talks back. So I'm clearly insane, but we all know that. Opinions expressed by guests on the podcast are solely their own and do not necessarily reflect the opinions of the host or the chris faust show some guests of the show may be advertising on the podcast but it is not an endorsement or review of any kind anyway we have an amazing author on the show a wonderful young man we're talking about his latest

book that just came out unleash your financial superpowers how the first generation wealthy do it and how you can too he's referring to superpowers and financial by the way greg lucan joins us on this show as always how do the first generation wealthy do it anyway that's probably a different book that's made for the only fans so we're going to talk to greg about his insights in his book and everything else that goes into it he is the founder of lucan investment analytics he began developing math based investment solutions for clients in the early 1990s for more than four decades he has been working primarily with the first generation wealthy men and women who have built their own wealth from nothing along with leading a wealth

management and investment analytics firm he He founded a broker-dealer, an online institution and analysis platform, if I can learn to speak today, and created published indexes. He served as a mutual fund portfolio manager and received his first securities registration in 1988. That was two years after I graduated high school, kids. Welcome to the show. How are you, Greg? Great. Great to be here with you, Chris. There you go. It's great to have you as well.

And what do you have against second, third, and fourth generation wealthy people? Why are you all focused up on the first? The second, third, and fourth, they just did a lot better job of picking their parents than the first generation did. Wait, there was an option? I missed that on the form. Damn it. Greg, give us your dot coms. Where can I missed that on the form. Damn it. Great.

Give us your dot coms. Where can people find you on the internet? And tell us 30,000 overview. What's inside your new book? Sure. So we're on the internet at luken.pro. And that's Luke Skywalker with an N on the end. It's L-U-K-E-N dot P-R-O.

And what we do is we help the first generation wealthy make smart decisions about their money so they can ultimately just do what they want to do. And what are some of the complications that are different between first generation wealth and, I don't know, the Rockefellers or something? There are several psychological pitfalls. You know, if you didn't grow up sitting around the dinner table talking about concepts in business or, you know, like you write about concepts in leadership. You know, maybe your parents were, you know, postal workers or government workers or teachers or whatever. But there wasn't wealth to talk about the strategies on there. So you end up with this foot in the old world where you didn't have wealth and then a foot in the new world where you do.

And so there's things that show up like imposter syndrome, where you feel like an outsider among your peers or a FOMO, the fear of missing out. The most common one we hear is FOMU. I may have made that one up. It's the fear of messing up. And I think you could probably put in whatever your favorite verb is there, the FOSU or whatever. And those things can really paralyze or cripple people.

I was talking to a friend, a fellow entrepreneur, just a couple of weeks ago, and he said, Greg, I sold my business, had a great exit. It was enough money for me not to have to work for the rest of my life, but I knew I could only afford two mistakes. The problem is I made one. And now I'm paralyzed because it's, do I really have to go up to bat and risk? You know, I got, this is my last strike. Do I really do anything? And so you can experience that paralyzation. Yeah.

I incorporated all of that in my run. I grew up poor. And so I wanted to become successful so that I could make up for all the things and have all the things, too. And so when I got successful with our companies, I started buying all the things. And I was miserable. I was unhappy. Everyone hated me. It seemed like the more i did for people the more the hands were held out uh you know the party was going as as the band sticks would say as long as i

was buying the party ran but as soon as i stopped buying everyone's like this guy's a jerk and you're just like no i'm just really tired of paying for everything and and then also you know it was hard to deal with i mean this is back before social media social media for all of its fallacies has a great resource of community where if you need to find answers to something or find a support group of people that are like yourself you can find it usually and that or there's an only fans for it we do a lot of only fans callback jokes on the show it's it's it's an easy it's it's a cheap shot so but that's it's pretty much the the podcast should have been named cheap shot i think i don't know anyway it sounded like funny

in my head but you know and and so the only thing that we had in the old brick and mortar world when i came up in the 90s was you know if you really wanted to get a business advisor, you had to pay for some sort of attorney or have an expensive board or some other BS that would cost you a small fortune, you know. And yeah, it was hard because it was my first time going through the rodeo and you kind of felt like you're on a high wire, you know, on a balancing high wire all the time. And yeah, you're right, that fear of falling off, that fear of fucking up. And the more successful you became, the higher and higher that wire seemed to go. And you're like, you know, I can't quit my job anymore and just go to work at McDonald's. You know, my income's so far out of whack with the average human being I can't quit my job tomorrow like

I have to keep these plates spinning or else I'm I'm really a mess and then I you know I had to pay for all the payments on all the shit I bought BMWs and houses and the cars and you know but yada yada yada on the junk in my house yeah I identify with all that. Yeah, what people go through. Yeah, and you're talking about that storyline that resonates with so many people. You can't manufacture hunger. You had that hunger, and so you focused on doing businesses and running them well.

But then at some point you get that you know waffle house hash brown life where you're scattered smothered and all covered up you know you you're trying to which has family which pancake houses are you going to buddy no i'm just i think we all know they're kind of wild especially at 2 a.m. when the after hours or something, everyone goes out and fights in the parking lot. Right? Yeah. Yeah. So the interesting thing is what we found is communicating this like this, that, hey, your first-gen wealth, it's different. And people go, wow, I felt like I was the only one on the island of misfit toys.

And to hear that, I said, this is a room full of entrepreneurs. There were about 40 entrepreneurs. And I said, I know it doesn't apply to anybody in this room, but you may know somebody who's experienced imposter syndrome before. And the room erupts in laughter because everybody's sitting there going, yeah, exactly. Yeah, yeah. and laughter because every everybody's sitting there going yeah exactly yeah yeah we've all and i experienced i think a lot of that at the time because you're like your brain goes you're just a poor kid from the streets and and you know and then everyone fights you when you're coming up

at least in the 90s they did you know there's lots of regulations we had to deal with and and you know it wasn't easy like now where you just go buy a godaddy 20 website and you throw stuff up and you're like pay me you know you had to invest you had to sign a three-year brick and mortar lease you had to hire the employees you had to hire this the you had to buy all the furniture you know had to install the phone lines you had to to do all this investment up front. And then you just pray and cross your fingers. You're like, I hope this idea works.

It makes profit, eh? Otherwise, we're really screwed. And, you know, you're just waiting for that first phone to ring. Those of you who are Gen Z can Google what phone means. Anyway, so you've written the book to help them deal with some of these issues. You know, it's kind of a transfer identity really when it comes down to it because you're kind of like you say you're stuck in the old world and you're in in this new world yeah and and chris the other thing that that we we have seen but actually we've done some research to put some numbers behind it.

Of course, it's going to vary year by year, but if you look at research by Deloitte or Capgemini or Fidelity, there are about 170,000 new millionaires a year. And if you fast forward 10 years, somewhere around 50% of them will still be millionaires. Only 50% of survival rate? And so what happens is if you made it yourself and you're older, you tend to hang on to it. If you made it and you were young, you tend to see it dwindle away if you inherited it. I mean, think about how many stories you hear about people who won the lottery and seven years later, they're filing bankruptcy. And so it's, are they developing the strategies and the mindset and the behaviors to, as you

said, keep those plates spinning and keep things working? Yeah. Until the 2008 recession comes along and wipes out all your businesses. That's not coming. But yeah, I spent all mine on hookers and blow. Is that in your financial plan that you advise people? Actually, we talk about,

we're going to do a little callback to hookers and OnlyFans. One of the financial villains that we've identified, we named her FinPorn, and not to be confused with Finnish porn, but with financial pornography. And the whole idea that, you know, the news cycle is so short and pornography is, you know, that perversion of something that's good or positive and pornography is not real. And so there's one thing to consume financial information. It's another thing to get all stirred up

and all excited about something you can't do anything about. And that's how we define financial pornography, and that's one of the villains. I don't know if she has an OnlyFans account or not. Yeah, FinPorn. I thought that was like some accountant ladies that run around doing intuit software I don't know what that means but you can find I'm sure there's I'm sure there's a channel for the channel for everything now I believe that there you go so tell us about your upbringing what got you into finances and doing all the stuff you do? And you've been doing

this for a long time. What do you love about it, et cetera, et cetera? Yeah. What I love is I love helping other people do things they weren't sure that they could do. And so whether that's with this work or with kids or coaching, it's just great to see people do something that you can see their potential, and they may not be able to see it in themselves. And there's so many people that have poured into me. It just, it feels great to be able to help other people that way. My parents were school teachers in Kentucky. My dad also had a side gig. He had a business. We never went without food, but we weren't talking about tax strategies around. You weren't setting up trust there at the dinner table. No. And so I kind of took a circuitous route, the long and winding road.

I went to college, studied biology, dropped out, played music on the road professionally for a few years, went back, finished up, got a degree in English, and then started diving deep on math and the markets. And, you know, never would have imagined 35 years ago I'd be where I am today. It's just, you know, divine providence and a few hard knocks along the way. I mean, when I was graduating high school in 1986, and a couple years later, you were, I think, getting your securities degree or something, or security license? Thanks for pointing out how old I am. Yeah, well, I mean, you're a couple years older than me, technically, right? A little more than that. Your math is better than mine, obviously, because you're a pro at this.

But I remember looking at the time and seeing that there were three big places to really make money and be successful. One was the stock market and finances, which is a field you're in, banking, which is kind of the same thing real estate And was the other one the stock market banking real estate in the stock market And so you see that that was where the power was and the money was and I'm like I think I'm gonna go do that and then I went and started sending me a stockbroker and then Black Friday happened That kind of threw a curve but it was a black monday or black friday um it was whatever it was it was bad yeah and my brokerage division like shit the bed over it they were the ones

who're going to bring me on once i graduate school but you know i mean the future is still there the stock market is still a highly relevant finances people money management still really more important than ever really because you're you're just having to constantly fight to preserve wealth you know even once you get wealth you kind of talked about how i think you said 50 of those people that become successful or millionaires you know they blow it and i think a lot of times they do it because they're new to it they they don't know how to handle it. Like I said, I dealt with the imposter syndrome too. My brain would say, you're just some stupid shit kid who grew up poor.

Your family was on welfare part of the time. I couldn't bring friends over the house because they would see the welfare food and cans because it's marked. And I'd be like, oh, your parents are on welfare. And, you know, it was a thing. But then when you became ultra successful and, you know, you outgrow your friends, you outgrow your family, you outgrow a lot of things, and you live in a world that a lot of people don't understand either. Like, they don't understand what you what your problems are at that level and you know you don't have anyone you can really talk to about at

least back then you didn't it was really hard to you know i couldn't find your book on amazon because amazon didn't exist yet um and why didn't you write this sooner 30 years ago good good good question but it it just seemed like they're really the more people I ran into, the more there was a need for it. The stories that you're sharing, it's so common. And the thing of it is, it's really hard sometimes to take the mask off in public and say, you know, I'm going through a tough time. And then, you know, people who may not understand say, what's going on? I'm trying to keep all these plates spinning because this business and they go, oh, yeah, you own your own business.

Everything's like, you know, unicorns and roses for you. Oh, yeah. You make in a month what we make in a year. You make in 20 minutes doing day trading in a year you you make you make in 20 minutes doing day trading in the stock market what the average person makes in a year um and you know and people like you mentioned they do put you in a box you know i mean we people come ask to borrow money from me and i'd be like you know my loan officers or my employees and stuff and i'd be like, you know, my loan officers or my employees and stuff. And I'd be like, how come I get this privilege? Why can't you go to a bank or your family?

Because you're rich. And there's, man, there's nothing that is, I'm sure there are other things, but there's few things that are more alienating when someone identifies that they've put you on that marker of you're rich and you're like you don't understand everyone the pills i have and number two the the problems and challenges i have and really you know it's it's hard uh you know one of our shakedown lawsuits we we you know when you become successful you get shakedown lawsuits it's fun it's the way people do war rich people do war and and i there's and they asked we asked the person

who's trying to shake us down for money and a ex-employee we had we asked him on the stand why why did you sue chris voss and his partner because they're rich they can afford it and you just i mean you you anyway if people put you in a box and i used to i used to tell people i go i feel like i live in a gilded cage i have all this money i have all the success i built it from zero but i just feel like it's a cage because it's you're up on the highway you can't come down yeah i feel what you're talking about and it's alienating you know you you get alienated from people and then sometimes people make it a deal Like that you're just successful now. So you're just fucking above us all and you're just like, yeah, I am. No, I'm just

You got a Machiavellian a little bit, um, but no you just like hey man I'm still the same guy. i went to high school with you know oh no you got your cars and your things and you know i mean i used to have dates that would do that to me they'd be like why do you have to hell these cars and multiple houses and when you gotta you know spend all this money taking me out to restaurants you're like i grew up poor i'm trying to trying to make up for you know you kind of you kind of have a i don't know if you you want to talk about this or you talk about in the book but there's kind of a wound there that you're trying to heal by being coming successful and that's part of the carry i don't know if you call it a trauma

yeah that's part of the maybe it's maybe that's part of the imposter syndrome thing there's a wound there that you're carrying you're still that poor kid from what's that? Who's that? Who's that? Who's that hip hop female star? She's still, she's still so-and-so from the hood, you know, Jackie from the hood or something like that. I don't know the reference, but you still carry that wound. Yeah. So that, that in the book, we frame it as the superhero story arc, right? Every superhero is walking along, living an ordinary life, and then something happens to them. And so that's part of their origin story, whether they're hit with gamma rays or bit by a radioactive spider or their parents, you know, put them in a pod and ship them off to Earth. And the same thing happens. We're trying to draw that parallel

with our money origin story. Whatever that was, you had those cans that were marked welfare and you don't want people coming in your house. And that's part of Chris Voss's origin story. And you don't get over that. what what we can do is and we have an exercise in the book to identify what are those what is that origin story what were the lessons you learned from that and and to evaluate are those lessons are those beliefs still serving you if if it gives you that hunger to to to the life you want, to live the life you want with the people you want, doing what you want, that's great. And at some point, we also see sometimes people have those beliefs that it worked for them at one point, but the strategy that got

them where they are is not the strategy that's really going to get them to the life that they want to live. So really looking at that origin story, we all have it. I remember standing in McDonald's, reaching in my pocket and looking at the change. I moved out on my own and I said, I got enough for a French fry and a small hamburger or a hamburger and a small coke but i can't get all three and i remember looking around thinking everybody in here is just walking up and getting a hot apple pie and you know supersize that and i'm looking at it going i i just i don't have the choices i don't have the freedom to order anything off the McDonald's menu that I want. And that stayed with me.

And I said, I don't want to feel that. And that's when you start your own OnlyFans, folks. No, I'm just kidding. Don't do that, kids. That's bad. OnlyFans callback is the joke for the show. Let's talk about your website that you do, Luke and Wealth Management, the advisory that you give. I see that you have some offerings here.

Tell us about some of those things. Sure. Essentially, what we do is we start with the wealth roadmap. There are three major reasons people fail financially. So we address those three with the process. Those three are also, if we invert them, those are also the three superpowers that the successful first-gen wealth possess. And so making sure we have a roadmap. And Chris, this is going to sound just like running a successful business to you. You're going to listen to this and go, oh, that sounds really straightforward. It's about creating that clarity around the plan, the clarity around what are the outcomes, what's the why here,

that magnetic vision of the future, so that when there's noise, and there inevitably will be, that we can clear that out. We create a concrete step-by-step plan of action, and then we create a process to make sure that there is consistent execution. So what that means is we have to look at not only how do we invest, when do we invest, where do we invest, but it's also what is the appropriate tax strategy? You own multiple businesses. So should those be LLCs or S-Corps or C-Corps or partnerships? And what are the pros and cons there? And what about the estate planning? Anything that the risk pieces. So what are those things that can affect your money? And let's get the things in your life organized so that you can have what you want

when you want it. Yeah. I like that because I think that was one of my problems. I got successful and got money. And then I was like, well, what is next? What is, what's, what's the next level? Like I, I just hit bank and I achieved i achieved you know a bunch of my dreams and but then you know like you say i mean i didn't really have a plan for after that because it was just like what do you do i don't know you get more money and spend it and just go but there wasn't like any purpose behind it what is what is my purpose what am i trying to do and i i thought my purpose was like, you know, being an investor and making money. But one of my other problems that I had was,

was I wasn't doing what I wanted to do. Like all the vehicles of business that we've had, I did because they were convenient and they were, and I was an investor in them and the CEO. And I enjoyed being the CEO and the innovator and the guy. But I didn't enjoy the companies. I didn't enjoy the business. It wasn't my passion. And a lot of entrepreneurs are lucky. They kind of find something they really love and they develop it. Their passion.

And I didn't have any of that. That was a real problem for me. Because it became really hard to show up for work every day, even though you're making extraordinary amounts of money and stupid spending. Hookers and blow. May I ask you a question? Yeah. So what is important about success to you?

I don't know, man. What is important about success to me? I've grown a lot since then. So I think giving back, being able to have, what's the thing that's on my phone here? Let me, here, give me one second. I'll tell you what it is. Discipline equals freedom. I believe this is from Jocko Willick.

So discipline equals freedom. And so it's being able to be free to do what I want and to be able to have the time and freedom to Make the choices and investments in my life. I like to give back a lot. I like to help people You know, I mean and people would come to me and they would be like it's so great You do what you love and I go I don't love any of this Like what the fuck and I'd be like no, I mean I'm running multiple companies at the same time It's a pain in the ass the thousands of employees i just i don't love any of it i don't have any passion

i don't give a about mortgages like how am i supposed to get passionate about that oh let's let's give out loans or something you know and we had our career company and other companies and and i was just like i just don't love any of this and like what would you want to do and i'm like and that became kind of a problem for a few years where I'm like, I don't know what I want to do. And, oh, you know, that was, you know, so I like what, I like what you have, where you help your clients understand what is the next steps? What are you really trying to accomplish? What's your purpose? And that was was missing in in the example i'm giving to everyone well it sounds like the example you were giving expressed some pain and i don't know

if this is true or not but i find it helpful to believe it's true and that is all pain all psychological pain is a result of a lack of clarity. I don't know if that's true or not. It was true. I almost cried a few times when people first asked me about it. It kind of hit me right in the brain, the brain, the shtook there. And I almost broke down a couple of times. Like I just sat there just going, I don't know. I realized I didn't love anything I did. So yeah, it was painful. You're right. Yeah. And so getting that clarity about what is helpful, what is important for me has been really clarifying. And I'll share this. In 2006, I got an idea, a vision of what I really wanted my business to look like, my life to look like. And I really had one of those moments where I said, I can't get there from here.

I have the business I have. I don't have the business I want. And so what I did was actually in 2007 sold most of my business. And you've heard of that Pareto distribution or the Pareto rule, the 80-20 rule. And I did the analysis and mine was not 80-20, it was 91-11. 91% of my profitability came from 11% of my clients. And so I went from 250 households down to 17 core clients. And we couldn't be all things to all people, but we could take care of all this stuff and do a quality job for a limited community.

And it has grown tremendously from there. But it was really difficult. And in that process, I was talking to a coach and i said his name was bill and i said bill i just i don't think i can i don't think i can do this it's so uncomfortable and his response to me was it was in really kind of a rude kind of way the kindest thing he could have ever said to me, he said, I'm confused. Is your goal the goal or is your comfort the goal? I like that. And I said, the goal is the goal.

And okay, you may have to be uncomfortable. Kind of, hey, if the goal is to do, know 50 push-ups you know you may have to be uncomfortable on on the pathway to get to where you can do 50 push-ups so that's the goal is the goal being comfortable all the time is not the goal i like that maybe we should put that on a cup or a shirt the goal is the goal the goal is to be comfortable you know because it's you know working towards goals it's not comfortable it's not supposed to be comfortable. You know, because working towards goals, it's not comfortable. It's not supposed to be comfortable. That's the whole point of working towards something.

I mean, if you've got something, you know, you don't have to work for it. You're pretty comfortable. People can get a free e-book download on your website. Tell us about that and maybe some of the other resources or offerings you have. There's a tab on why choose us as well, et cetera, et cetera. So on the website, lucan.pro, you can get an e-book, The Biggest Mistakes the Affluent Make and How to Fix Them. And this covers a wide array.

That e-book is free. And lucan.pro forward slash book takes you to the page for this. It's also available at all anywhere books are sold to Barnes & Noble, Books A Million, Amazon. I don't know. It might be available on fans only. I don't know. Or stay tuned. You know, they had podcasts, like just normal podcasts, like not porny stuff.

They had normal podcasts on OnlyFans, and they were trying to get everybody who had podcasts to come over there. And we're just like, I don't know about all that. They're like, do other things too. They tried that for a while, and I think they're just like, no, I think you guys just do one thing really well. So I like what you guys do there. I like what you're talking about because first generation wealth, this is something I really never thought about, but I definitely experienced all the things

we've discussed today in the examples I've given. You know, it was a real problem. And I was, you know, at the time, I finally came up with a response to people or they're like, what would you want to do if you could do anything? And I'm like, I think when I retire, I want to go get a piece of property in Wyoming or not Idaho, but where I could have a wolf preserve or I could have a husky. I'm really big into dogs and huskies and wolves. And I think I would love that.

I love being around dogs maybe it's just because i've been around so many people the more i know people the more i love dogs but that's where i'm at but no i mean to me that would be heaven of course i'd have to have you know plenty of money to have somebody else shovel the poop but having a wolf preserve or dog preserve now it's changed i mean one of the things we did in 2020 was we changed the the trajectory of the podcast the format of the podcast to what i wanted to do instead of what i thought everyone else maybe wanted to hear about and so i love my podcast it's the one thing it's the first thing i've ever fallen in love with that i actually love showing

up to work for every day and I love talking to people. I love interviewing people. I've collecting their stories, love hearing their stories. And I love that everything that we share changes. The world has an impact on people. I just feel like it has a bigger purpose than some of the other bullshit I've done.

And it's great that it's free so that people can, you know, they don't have to really pay to consume it. They can change their lives and, and I'll meet people and they're like, yeah, this can you know they don't have to really pay to consume it they can change their lives and and i'll meet people and they're like yeah this you know this show or whatever this author we had on you know he changed my life or she changed my life and yeah and and you know i got approached the other day a couple weeks ago in the gym i had my hat on and someone guy came up and he was just so excited to meet me he He was telling his friends about how he listened to the podcast.

And I was like, oh, wow, okay. And he goes, you know, I love your podcast. And I go, yeah. He goes, you know why? I go, no. And he goes, because it makes me realize how dumb I am. I was like, what? And he goes, no, it just makes me realize how much I don't know about everything.

And so you help make me smart. And I was like, okay, you know, if that works for you, okay. Yeah, yeah. Getting to that point where we can be coachable, where we can admit that we don't know it is what a great moment. So for me, I think the juice is putting a dent in the universe and making a difference in people's lives and hopefully influencing the people to be better to each other and a better world. And if not, then they can just go fight each other with axes or something. I don't know.

Exactly. I mean, if we can each make a difference, at least in the people that we touch, then that becomes global. And just being good to the people that we work with, that we work for, we can have a tremendous impact. Yeah. Finding that purpose is really important. I always tell that to entrepreneurs that are coming up. Make sure that you love what you do and your purpose. It just makes such a difference in showing up every day fully present as opposed to, oh God, I got to show up here again. on Malone's run, the Utah Jazz basketball team. And he was like, you'd be surprised. It's not just because these guys get paid mega millions. Sometimes you have to motivate them. And so having something that motivates you with a purpose.

So I like how you're tapping into this first generation wealth thing and helping people with this. Because when you have old money, you just, and you have your old money, your uncle, your grandfather goes, oh, here's what you do with your wealth. You put it in a trust fund. Yeah, this is normal every day

for us here. You know, you don't have those sort of resources. You're just like, you know, and it is weird. You know, I used to be the black sheep in my family because I left the cult religion that they all believed in. But then I was also the golden child. So they wanted to show me off, but they didn't want to show me off all the time. And so it created, you know, this fucked up relationship with your family, fucked up relationship with your friends.

And first generation hard. It really is hard. I never really thought about it. And that power of purpose that you you keep coming back to it's so critical we we call that the first superpower and it is the most critical superpower it's where the clarity comes from where you you get rid of the noise and it's that that that tractor beam that magnetic north star that that pulls you in the right direction. And when you've got that clarity about, hey, this podcast, this show is something I love doing because I get to talk to people and get to have a positive impact on people

and share information in a way that really helps them, then that really helps clarify the other things. And I love it when we talk about first-generation wealth, and sometimes wealth can get this connotation, but like you've talked about, it's that, hey, I'm going to do something really well. And so this cohort, this first-gen wealth, they have built skills, they've built businesses, they've built services, done things that hadn't been done before or in a way that hadn't been done before. And the focus is always on doing that job really well. And it's fun to be around people that care about what they're doing.

Oh, yeah. You love what you do. And when you love what you do, you just want to master it and get better at it. So give people a final pitch out to onboard with you. How can they reach out, get to know you better, your dot coms, et cetera, et cetera? Sure. Lucan.pro, L-U-K-A-N.pro. There is a form on there for an initial 20-minute consultation that's free.

luken.pro forward slash book. You can get information on the book and some resources that are referenced in the book. It's available wherever books are sold. Well, thank you very much, sir, for coming on the show. We really appreciate it, Greg. Really appreciate you, Chris. Thanks a lot. Thanks, Sir Honest, for tuning in.

Order of the book wherever fine books are sold so you can check that out as well and you know if you're not already successful financially pre read it I mean that's what I did with a lot of books when I was graduating high school and coming out starting my first company 18 I knew I didn't want to be in construction on my life so I I hope to be a CEO of a large company someday so I read a lot of books to prepare for it. And it's a whirlwind sometimes. I mean, our success wasn't overnight, but the successful part was. So we spent a lot of years building it.

And then just all of a sudden, just like everything clicked, you know. And so it was such a rush. You know, we didn't have time to prepare or anything. And we really didn't have a lot of people to talk to that you could be like how much do you make you have the same problems we do and you know it's really alien you think you thankfully there's people with books like yours and there's different support communities where people can talk to stuff without having to pay an attorney back in my day if you want to talk to somebody about money you had to be to talk to an attorney or really high powered.

I think we talked to one person about trust and it was like 5,000 bucks a trust or something like that. This is back in the 90s when 5,000 bucks was 5,000 bucks. Anyway, thank you very much for coming to the show, Greg. We really appreciate it. Thanks for tuning in. Order the book wherever fine books are sold. Unleash your financial superpowers, how the first generation wealthy do it, and how you can too.

Thanks for tuning in. Be good to each other. Stay safe. Thanks, Greg. We'll see you guys next time. And that should have us out.