The Chris Voss Show - The Chris Voss Show Podcast – Unlock Financial Freedom: Matt Raad’s Guide to Buying Online Businesses

Starting point is 00:00:00 You wanted the best. You've got the best podcast. The hottest podcast in the world. The Chris Voss Show. The preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready. Get ready. Strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times because you're about to go on a monster education roller coaster with your brain. Now, here's your host, Chris Voss. Hi, folks. It's Voss here from thechrisvossshow.com. Ladies and gentlemen, welcome to the big show. We certainly appreciate it. As always, the Chris Voss Show is a family that loves you but doesn't judge you,

Starting point is 00:00:45 at least not as harshly as most people in your family when they stick you at the kids' table at the Thanksgiving dinner. The Thanksgiving dinner's coming up soon. It's September. Anyway, guys, for further information on your family, friends, and relatives, go to goodreads.com, 4Chest, Chris Foss, linkedin.com, 4Chest, Chris Foss, Chris Foss1, the TikTokity, and all those crazy places on the internet. Today we have an amazing young man on the show. We're going to be talking about his business, his insight, how he can help you find the

Starting point is 00:01:08 income you want. How come you can... Well, I'm just going to let him tell it as it is in what he does and how he does it. We have Matt Radd on the show. He uses a very unconventional method to create financial freedom in his lifetime, starting with nothing and building a high cash flow portfolio through buying and selling businesses. He and his wife are website investors, which means they use digital assets to generate

Starting point is 00:01:33 cash flow and build wealth. They were one of the first in the world to buy, build, and renovate websites, a strategy they now teach beginners to reach six and seven figure incomes. He's going to be sharing his insights into his journey as a successful entrepreneur and investor, starting out as a zoologist from down under there with his wife, Liz, buying their first business, expanding into multimillion dollar mergers and acquisitions, transitioning to tech, the digital world, and how they successfully work together as a team for the last 27 years, which is hard to do when you're

Starting point is 00:02:05 married. That might be a podcast in and of itself. Welcome to the show. How are you, Matt? Very well, Chris. Thanks for having me on. There you go. I'll have to touch a little bit on that because it's hard for people to be able to work together as a married couple in the same sort of field. I think I saw a Harvard Business Review, and this is like 30, 35 years ago, and a very small percentage of people can make it with that married thing. But nowadays, most people can't make married work for a month anyway, so welcome to married. Anyway, Matt, give us your.coms,.aus. Where do you want people to find you on the interwebs?

Starting point is 00:02:39 We're at ebusinessinstitute.com.au. And that's our site where we teach beginners how to buy and renovate websites. We have a lot of American clients now, especially after COVID. It's just, you know, we retrain total beginners in buying and selling online businesses because it's the easiest way to get into your own business and a side hustle. And then also we have Chris podcast where you can hear the experiences of our clients. We interview all our clients and it's called digitalinvestors.com. And so it's digitalinvestors.com.

Starting point is 00:03:14 And then that's the title of the podcast as well. Yep. That's it. That's it. Digital Investors with Matt and Liz Rad. Yep. There you go. You can check it out.

Starting point is 00:03:25 They can learn everything you're doing in the live format and with the guests that you guys have on. So give us more of an overview in depth of some of the features that you sell, some of the products you sell at eBusiness Institute, like courses, different things of that nature. Yeah, we do things very differently. A lot of people come to us wanting to either quit their corporate roles typically you know they're highly paid people and they're burnout you know they they don't have life balance they don't see their kids so what we do is we teach them what we've done which is creating wealth through online businesses that's our main thing. And yeah, I guess because we've created wealth in such a unique way, we're seen as an alternative investment to traditional real estate.

Starting point is 00:04:15 That's the big one. So most of our community members, Chris, you know that idea, what is it? Asset rich, cashflow poor.'ve yeah most of them have probably and if you're listening to this you know you might be in the same boat you've probably invested in real estate and as we all know you max out it at after a while with real estate because of the banks and liz and i have always been averse to heavy debt what we call heavy debt and we've always wanted for us we always our goal was always not just financial freedom but time freedom and we've always wanted for us, our goal was always not just financial freedom, but time freedom. And we found online businesses gave that to us in spades

Starting point is 00:04:50 and really high cashflow. So we often get asked to speak at real estate investment seminars and things like that about how the hell have we done this? You know, how do you get such high cashflows and how are you getting beginners to do it as well? And that's what we teach on our courses and stuff these days. All right.

Starting point is 00:05:08 Yeah. Back in the day with brick and mortar companies, we used to buy and sell brick and mortar companies and now everything's online. And so this is a whole new game of buying stuff online and doing stuff. It's definitely a fun game because, yeah, I mean, the lovely thing about the internet is you don't have to build an office. You't have to you know do all that brick and mortar stuff you know back in the old days we had to build a whole office and you know get all the furniture and all the phone lines signing through your lease and now you can do it much differently employees and yeah and all sorts

Starting point is 00:05:41 of things you know and that and we've been, done all that. And that's hard yards. And we don't recommend that, particularly if you're a beginner trying to get out of a job. What we teach is a way to do it so that you can do it as a bit of a side hustle so you don't have to quit your job straight away and you build it up in the background. Yeah, most of our clients are working full, like big hours. And they just, you know, they can do this in the evening. A little bit like doing, I guess just you know they can do this in the evening a little bit like doing i guess you know an mba instead of doing an mba why wouldn't you learn how to buy online businesses it's not you can start out really small and you can just learn the ropes

Starting point is 00:06:13 and if you like it then you go the next level we were clients that do you know millions so it did it goes all levels awesome so tell us about your journey in your words, because people like to hear from you. Tell us how you got down this road, how you've been doing it. And I mean, the story of you starting out as a zoologist is very interesting. Yeah, that's where Liz and I met at uni. And so I think what's important for our story and what drove us to do this over the years is both of us come from the country and from farms. We grew up in rural Australia.

Starting point is 00:06:50 And when we met at uni studying science, we said, let's become zoologists so we can work out in the country. We can get out of the city and get back into the country and live a life where we've got freedom to be in the wide open spaces type thing. Nothing could be further from the truth. When you're in zoology, you are at the whim of the government and government funding, which I really, really dislike. It's just, and I come from a background where we, mom and dad had very little money and my family had little money. And ever since I was a kid, I wanted to own my own business.

Starting point is 00:07:25 So I just said to Liz, this isn't going to get us where we want. We need to get into business. And luckily, Liz is such an adventure, and she's up for any kind of adventure. And she said, all right, let's do that. And we found we got into business very quickly with the help of friends and family. We bought a small manufacturing business. And how do I say this? We made all the mistakes, Chris. It was almost a total disaster. We nearly went bankrupt multiple times, by the way. But the main thing that happened was, and that influences

Starting point is 00:08:02 to this day and is something we're really passionate about teaching people is we got the due diligence completely wrong and we relied on the advice of an accountant to do that because we were total beginners and he gave us because accountants that what we've learned is understandably it's hard to do a due diligence on a business and that basically direct we went on a on a journey then to nail it. And we just love business. From day one, I think within, even though it nearly went bankrupt and all that sort of stuff, we're addicted straight away. Back then we were young and silly. This was 30 years ago.

Starting point is 00:08:34 We didn't care. We had a ball. We had nothing to lose. And so we went for it and we bought and sold lots of businesses. And it was always manufacturing or wholesale import businesses. Then as an entrepreneur, we don't actually recommend that. If you're a beginner and listening to this, don't do what we did in that part of the journey

Starting point is 00:08:52 because it's really hard. Any business with physical inventory where you're selling widgets and you've got them sitting on a warehouse somewhere, it's high risk, very, very difficult to get ahead because of cash flows. So when we started paying very close attention to the internet and online space, and we figured out back in 2008, one day Liz, Liz is really smart, right? And she just goes, what the hell are we doing? Why are we buying bricks and mortar businesses? We're doing it at a big level by then and we're working for very high net worths and stuff. Why don't we just work from home and buy online businesses? We've got to

Starting point is 00:09:29 be able to do that somehow and let's just do that. And literally, it felt like to us compared to our bricks and mortar journey, it went ballistic within months where it was working for us really, really well. Now, we have a lot of experience buying and selling businesses prior to that, and so we were really good at buying the online businesses. But, Chris, for yourself, you'll find this really interesting. We're used to exporting, right? We used to export to America.

Starting point is 00:09:58 It's really difficult from Australia. With online businesses, all of them, they're based in America. We were instantly in America that night earning money while we sleep. That was mind-blowing. No borders, nothing. Money in your bank account. We didn't have to speak to anyone. Didn't have to deal with customs.

Starting point is 00:10:16 No more physical inventory. We don't do e-commerce. All we do is advertising and affiliate sites. That's it. Wow, advertising and affiliate sites. And we got access to the world's best market to this day i don't care what anyone says america is without doubt the best market that's where you want to be i know some of you americans don't always think

Starting point is 00:10:35 that way but seriously it is brilliant for what we do yeah yeah you guys do and and and america's actually very advanced in terms of the online stuff. And the people are a lot more comfortable that there's 300 million people. So for us as Australians, it was just mind blowing. And literally to start making money straight away while we sleep, that was just... And so then we just went on this, I guess, we just replicated what we did with Bricks and Mortar online. Yeah. I mean, it's a huge marketplace. I mean, that's the most reason people like English bands want to come here and succeed. Yeah. Because they, I mean, there's more sales that you can have.

Starting point is 00:11:12 It's a lot of people. There's more people in China, but can they afford anything? I'm just kidding. America's better too because what you just said, there's more sales opportunities in that. You can just get a, see online, when you have an online business, it's really important. This is really cool.

Starting point is 00:11:29 This is a big advantage. You can go for what's called a micro niche, really obscure stuff and make money. We have a website about pigeon racing and we make money off that passively every single month for the last decade or so. It's a small little tiny site. We make about a thousand bucks a month and I, without even touching it's a small little tiny site we make about a thousand bucks a month and i without even touching it doing nothing this pigeon i know nothing even

Starting point is 00:11:49 though we're zoologists i know nothing about pigeons and it's just because there's this subsection of society that loves pigeons and they want information on it so that's how you make money now are you making money off the ads that are on the site or are you charging something on the site there's a community we sell an e-book on that site we sell several e-books on and but also off ads as well so we we sell information courses on lots of sites or ads or we get what's called affiliate commissions ah there's big money in that pigeon racing. There's way better niches than that. That's just a small little passive thing. We go into, and this is what we teach our clients to, to go into the big, the really cool like travel niche,

Starting point is 00:12:35 cars, finance, anything in the passion niches where if someone's passionate about, so we have a client right now, Greg, who teaches guitar and he's just put together a series of lessons, and that's a six-figure business. Wow. Yep. Six-figure business, people. And you can buy these.

Starting point is 00:12:52 You don't have to be an expert in the niche. You can buy – we've got clients that are buying travel blogs at the moment that are making anywhere from $5,000 a month to $10,000 to $20,000 a month. Wow. So they're used to spending you know six figures on real estate but now they're looking at these going hang on and their cash flow machines and also you know i don't know in america but you know there's a lot of talk about a potential recession or whatever what we found we started this in the middle of a recession 2008 and websites go actually better

Starting point is 00:13:26 during recessions generally depending on the niche because everyone's online looking for yeah everyone's online looking and yeah they're buying small amounts so little little ads can make you a lot of money if you've got lots of traffic yeah that was the nice thing about covid one of the few things nice thing about covid was everyone was online because they were stuck at home. Yeah. And so they were trying to do stuff and figure it out. So how much money do I need to get into this? If I'm out there listening and I want to get involved in this, do I need a fortune?

Starting point is 00:13:57 How does it work? That's why we love teaching beginners. For anyone that's thinking of into business it's an app we've never seen anything like it is an absolute no-brainer you don't to get into a typical good bricks and mortar business realistically you're looking at yeah especially here in Australia but I think it's the same in America anywhere from 50 grand into the hundreds of thousands into the millions online businesses you can get started for less than five grand. Wow.

Starting point is 00:14:28 Yeah, yeah, you can buy like that little pigeon site that only costs us seven grand. We've got what we teach is when you get good at this, to give you an example, so you can spend anything. There are websites for sale up to millions of dollars and big institutional buyers love buying those. So what the play is is to buy a small, pardon me, rundown website, ideally under $50,000 or under five grand, build it up and then sell it to the bigger buyers

Starting point is 00:14:57 because they don't like buying small stuff. So that's where the big opportunity is here. If, you know, people like this idea of doing a big multimillion dollar exit, that's an easier play with online businesses because you can buy quite small sites. And to give a really good example, we have a lovely young couple in our community. They do this full time. They live on the laptop. They own websites, buying and selling.

Starting point is 00:15:21 And they found a little rundown gardening website an australian gardening website for 400 they noticed it hadn't been operated like the guy just left it he hadn't touched it for years and they just sent him an email and this helped this and i started we taught nathan alexa how to do this and they he sent they sent this gentleman an email, and he said, yeah, you can have it for $400. So they bought that for $400. They know nothing about gardening at the time they were living in Thailand on a laptop.

Starting point is 00:15:52 They hired two writers off a website called Upwork. It's like Fiverr. It's one of the main places who are experts on gardening. They've built that up, so they had to put a bit of money into it to build it up. That site now consistently earns those guys $4,000 a month net profit. It's off a little tiny gardening site. It gets hundreds of thousands of visitors in spring when it's spring.

Starting point is 00:16:16 It's seasonal. And they just make money off advertising and affiliate offers. Now, that's not bad when you're living in a place like Thailand, and they own four or five of those sites, all earning around the four grand a month. And they're a young couple. They used to do the real estate thing, but now they just put all their money into websites. Oh, wow. That's life-changing for what a cool way to earn your money.

Starting point is 00:16:45 Yeah. Especially if you can travel on a laptop and do all that stuff. Yep. Now, do I need to know how to code and, you know, do all that back-end work? Yeah. It's changed. So, when we started, we struggled with that. That was a big thing that actually we didn't do it for a few years because we were so scared of the coding thing. But at the time, we had to learn, oh, Liz did.

Starting point is 00:17:05 I can't code at all. But over the years, of course, it's now a lot more click and drag, but there is some technical stuff you do need to use. And basically, I'll use a technical term, but the main sort of theme, what we call themes of the websites we use are called WordPress websites. You can go and Google it. If you can build a website with WordPress, that's probably the key skill and that of course chris is what we specialize here at e-business teaching because yes there is a little bit of a technical process and it's a bit different to bricks and mortar businesses and that's what we teach people and that that's the bit as a beginner that you really need to learn how to understand and then you outsource everything after that. But you don't have to hard code or anything like that.

Starting point is 00:17:47 There's no, you know, you don't have to learn full-on coding. It's more click and drag, but you need to know which bits to click and drag, if that's the best. Yeah. I mean, I've been building WordPress sites for, I don't know, 10, 15 years, 20 years. Chris Vosho is a WordPress site, so 16 years.

Starting point is 00:18:04 He's a WordPress site, yeah. Yeah, so 16 years we've been doing them. And they're so great because,'t know, 10, 15 years, 20 years. Chris Vosho is a WordPress site, so 16 years. He's a WordPress site, yeah. Yeah, so 16 years we've been doing them. And they're so great because, you know, it's basically almost drag and drop sort of thing, putting on modules and stuff like that. And, yeah, that's crazy, man. I never knew there's so many. Sometimes I go to niche websites and I'm like,

Starting point is 00:18:20 what's going on over here, eh? But what do I know? Yeah, Chris, you would be blown away by, especially if you've been online for a few years, like us for more than a decade, at the most, and if you're listening to this, some of the websites that you look at every single day right in front of your very face are probably making the owner significant money in a semi-passive way.

Starting point is 00:18:48 So we have clients that bought a, I'm not allowed to say the name of the website. Let's just say it's a pet website. If you saw it, you wouldn't think much about it. It doesn't look particularly great. They bought that. It was making $300,000 a year net. They bought it for a million dollars. So that's what's called a three times multiple. And again, this is a pretty basic looking website. $300,000 cash, that's net. That's a lot of money. So these guys are used to investing in commercial real estate in America. That's how they've made their money. So they were blown away by that. But it gets better. They went on and doubled the net profit on that within the next six months

Starting point is 00:19:30 just by tweaking the ads and put it. But this is a – so that thing now makes 600 grand a year, right? But seriously, if any of us looked at it, even when I looked at it, I was like, what? It's such a simple-looking website. And to me, that was one of my most exciting examples that I've seen because it just, it is, you know, basic sites that you're seeing every single day in really cool passion niches, especially pets

Starting point is 00:20:00 and anything where you're learning a new sport or guitar, are probably making the owners a lot of money. And that's this whole world of buying and selling online businesses. There's big broker platforms now that facilitate this. It's a lot of fun. It is very, very addictive. Buying a small site, fixing it up like those guys, doubling it to 600,000 because then the asset value goes up exponentially. That thing's now worth two and a half mil, something like that. That's better than real estate. Sorry, any real estate investors, but I'm not a fan of real estate. It is a different game. It's a trickle.

Starting point is 00:20:37 Yeah, very different game. Depreciation right off, trickle income. There's a lot of people that keep their day job and they and they start buying homes it's been here in america as you know it's it's become a really high bar so just to buy one home in the cost of it and the outlay of cash is quite extraordinary we think it's too risky and i i my advice to young people now is yeah i'm not allowed to give financial advice but if i was talking to a friend or my kids, why the hell are you buying real estate? Buy online businesses. They're real assets now. They're just as valuable as real estate, and you can get in at a much safer level.

Starting point is 00:21:15 You don't have to go to the banks, and you've got so much potential upside. If you get it right, you're going to be sitting on a highly valuable asset anyway online what you want to think about online web businesses are pretty much online real estate you know the domain name is pretty much the address you know like the house and then the website itself is like the house that sits there and that's the bit that we renovate and so, it's pretty much virtual real estate in this day and age. And you want to own a bit. That's the thing. It's like monopoly. You want to own the best houses in the best streets. But we buy the ones that we can fix up and add some new hotels on it. That's wild. And yeah, I mean, the great thing I've always loved about owning a business is you have a lot of control over it.

Starting point is 00:22:06 It's very different than owning a relationship. You don't have control over another person. In real estate, once you plunk it down, there it is, whether it's brick or mortar for brick or mortar business. I just saw someone closing their little donut shop or something that they had. And I was like, oh, that's unfortunate. But I was looking at the location, and their location's really awful. And I was like, oh, that's unfortunate. But I was looking at the location, and their location's really awful. And I was like, yep, that's what it is. And you know what's funny is it's location, location, location,

Starting point is 00:22:33 and business, and there'll probably be somebody that goes back in there and puts up another donut shop. But they look like they're in a really crappy position of the strip mall, and that's really their problem. They probably have a great product, but no one can see it. It's funny, Chris. Liz and I, we were just doing this the other day. We were looking at a similar kind of selling trinkets or whatever

Starting point is 00:22:56 in a really crappy location. And Liz and I were saying this to ourselves in the car as we drove past. Think of the risk that person's taken with that donut shop. Like that would have, they've got to be outlaying at least, you know, lease and equipment, probably 50 grand plus, maybe even more sometimes. And Liz and I are just like, oh man, if you guys only knew what we know, like seriously, you could just take a year off work for way less than what they've put into that donut shop and have a crack at this

Starting point is 00:23:26 and buy a couple of small sites for under five grand and you're probably going to make more money with way less risk. You don't have to sign any leases. Worst thing that happens is you just walk away from it. So it is a very high, traditional businesses in retail these days is very high risk in my opinion. Yeah, there's a lot of complexity to it. Whereas online stuff, the main risk with online businesses, if you're listening to this, is knowledge risk. You've got to learn some stuff. You've got to don't make the mistakes that we made.

Starting point is 00:23:53 You've got to learn how to do proper due diligence. And, yeah, don't rush out there just because you're listening to me saying how unreal these businesses are. Don't just rush out there and buy the first one you see. No, no, you start small, under $1,000. Start small and learn how to do it properly and learn how to do website due diligence is probably the main skill if you want to do this so you guys have the courses on your website you've got articles on how to do things you even have events that you throw do you want to plug any some of your events

Starting point is 00:24:19 yeah we've got a on our website, we offer a free masterclass. And at the end of it, we do talk about our paid courses. But that free masterclass, if you're interested, even vaguely interested in this, at least go and do the free masterclass and check out, because we talk about strategy and we show actual websites that we've bought and that our clients buy. And it's a really quick way to learn how all this works, because there's lots of questions that people have. What sort of site should you buy? Where do you buy them? know how do you value them you know don't have time here today to go through that so just go and check out our free masterclass it's probably the easiest way

Starting point is 00:24:54 nice lots of links on our various websites for that one question people might have is how do you transfer the site safely do you use like an escrow i know there's online escrow yep things yeah there's that's a really good question there's multiple ways it and it is mainly it amounts to escrow like online like escrow.com or through the brokers they often handle the transfer which is really good so it's particularly when you're doing bigger deals the money sits in an escrow account it's a lot easier than what it used to be it's actually not that difficult really anyway because there's two parts to the transfer it's the it's like the house analogy there's that the house part actual physical files of the website itself and then the domain name comes over separately it's not that difficult particularly if you're going to a broker

Starting point is 00:25:41 yeah so to your diligence and transfer it over and off you go and then do you kind of it sounds like you kind of recommend people do what they love or what they're interested in because you know people are more motivated sometimes to do that yeah yeah that all things being it's funny when we first started out teaching this like liz and i we're entrepreneurs it's just Liz is very blunt about it. She's just, show me the money. She doesn't care what the niche is, don't really care. And we were really blunt about it with all our clients who say, stop overthinking this, just buy stuff that makes money. I've got to admit, over the years, we've kind of moderated a little bit because of what

Starting point is 00:26:18 you just said, what we've learned through coaching people, particularly when they've got, you know, they're time pressured. Ideally, you should have a site in your portfolio that you are passionate about. So it's in an area that you're interested in. It might even be things like work-related, like project management or compliance. I know that sounds boring, but those sorts of sites make a fortune online, actually. But if you like cooking and stuff, then you should probably look at having a cooking blog somewhere although they're really expensive now they've gone ballistic since covet they're very valuable the good cooking blogs but yeah if you like playing golf then look around the

Starting point is 00:26:58 golf's a great niche by the way we've owned a few golf sites over the years you know it is a good thing to have a website in a niche, in a hobby or something that you're interested in because you will, like Chris said, you're probably more likely to work at it part-time in the evenings and keep it, build it out over a few years. Yeah, you can take and build it out over a few years. You can take and build it on the weekends. That's a great thing about WordPress, man.

Starting point is 00:27:27 I mean, anytime I need to work on my WordPress or tweak it, you know, 24-7, I can be in there mucking about, running testing and stuff. What have we talked about that you guys offer on your site, eBusinessInstitute.com.au. We also teach the other new strategy that we teach now to helping people get out of their jobs quicker is building websites for local businesses. Now that's gone ballistic in the last few years. It's a really high demand. So it's kind of a hybrid model with online businesses and bricks and mortar businesses where you're creating a service where once you know we get total beginners in under 12 months creating significant incomes and helping so you build a website for a local plumber say or your local electrician and it's a really good what where this started was this is a great way to earn a little bit of money while you're learning all

Starting point is 00:28:23 the key skills you need for online businesses, which is a really important skill for the future anyway. And it's just developed into something that's worked really, really well for a lot of our clients. And so we're really excited about that. We're seeing now there's multi-million dollar agencies. We've got clients that are sitting on seven figure agencies worth millions now

Starting point is 00:28:43 after just two or three years being with us. So, it's mind-blowing the results we're seeing. That's here and in America. America, of course, is huge. It is way bigger, that marketplace, because, again, there's such a big population and there's so many businesses. You think how many new businesses are registered every year? They all need a website. Every single business now needs a website. So the market's pretty much unlimited. Again, we have total beginners nailing this one pretty quickly. The main skill is you need to learn how to build a WordPress site.

Starting point is 00:29:17 I can do that. All right, guys, I'm quitting the Chris Foss Show podcast, and I'm going to do this. Have fun. Bye. We're out 16 years. It's over. It's funny, Chris. We know all the top website brokers in the world, right? And they're all in America, of course, but they sell

Starting point is 00:29:31 websites all around the world. But they're all saying now to, hey, Matt, you guys are training up people with these digital agencies, like building websites for local businesses. It's just gone mental when we have such a demand for big buyers to buy up those sorts of service businesses because it's recurring revenues so whilst it's you're not strictly working nine to five on these things people are doing this part-time but if you can get recurring revenues because you charge say your local plumber every month a little bit of what's called an seo fee or to you know maintain the website that's recurring revenues and And that's very, very valuable to big buyers. So they're now going around saying to all these brokers, hey, if you've got any of these

Starting point is 00:30:14 service business, these agencies, and it's kind of recession proof because in a recession, all these small businesses that have got money still need to pay to be online because that's where they get all their leads. So the big buyers are starting to recognize this. And we learned off our mentors many years ago. We've been very lucky to hang around some very successful entrepreneurs. They always said, if you want to get rich, just follow the big money. Well, the big guys do it. And that's the new trend that we're seeing out there. Follow the big money, as it were. Yep.

Starting point is 00:30:45 So give us your final pitch out. Tell people how they can onboard with you, get to know you, find out more if they have questions, etc., etc. Go and do our free masterclass. You'll find it at ebusinessinstitute.com.au. But if you're interested in this stuff, it's a no-brainer to do that masterclass. And just start out small. Play it safe. You can buy a little tiny site under $1,000. It's easier than you think. that's a no-brainer to do that masterclass and just start out small. Play it safe.

Starting point is 00:31:07 You can buy a little tiny site under $1,000. It's easier than you think. And learn these digital skills too. It's just a good thing for the future. Or get your kids into it. We've got lots of parents that get their kids along to our course and a lot of them, yeah, they skip uni. They don't bother going to uni. They just do this full-time now.

Starting point is 00:31:22 I'm going to set up a kid's sweatshop where we're going to have more 24- this full-time now set up a kid's sweatshop where we're gonna have more 24 7 get those moving kids get those kids moving and it's gonna be like a it's gonna be like a you know one of those chinese uh sneaker sweatshops it's gonna be it's gonna be like the north korea hacker sort of thing but not hacking and and it's gonna be in there and you're like you want food you better better get that income up on that website there but i'll share one big story on that so just we've just finished training a cohort and our youngest member jamila she's 16 what and she's 16 years old and while she's studying at school so she's going to school full-time she just sent to us hey matt in this year i've earned over ten thousand dollars what this is a school kid and she said i've

Starting point is 00:32:13 got four three big corporates who i'm building websites for this is a school kid in the country chris she doesn't she lives in rural rural Australia. She's building a website for a company called Origin Energy, which is one of our big natural, sorry, gas companies. And she's building a site for them and she's building a site for a government organization as well. And so this is a 16-year-old who she reckons next year, the only thing that's stopping her from making proper money is she's got to do another two years of high school. I'm blowing, her parents are very happy. And high school. I'm blowing. Her parents are very happy.

Starting point is 00:32:47 And she said, I'm not going to go. It's because she's going to pay for her own college. That's why her parents. Yeah, yeah. She's going to pay for it. She's not even going to bother going to college because she can see that this is going to make her a lot of money. But her parents said she's got to finish high school. Well, that's kind of important.

Starting point is 00:33:00 Yeah. She's got another two years of school. That's the only thing that's holding her back. She can balance that out. Some schools let you out early if you complete a certain amount of things. Yeah, that's true. But it's cool. And here she is.

Starting point is 00:33:11 She's hiring staff on Upwork whilst she's at school, you know, on a lunch break to go on a laptop. And she's building websites. She's built websites for local plumbers, electricians and stuff, but she's also built some for these big corporates. That's the bit that impresses me. I don't know how. Good for her.

Starting point is 00:33:27 That is so cool. Yeah, we need more people doing it. Yeah, and they're so much more in tune with the, you know, it still takes me sometimes, you know, I think I pretty much know my WordPress now, but every now and then something happens or something gets kicked around and you're just like, what the fuck is going on? It's usually when it's an update or plugins although it's gone it's gone pretty good it used to be that you really had to back everything up before you did a

Starting point is 00:33:52 plug-in because you would crash your site and then you have to call it go down yeah can you reset that thing and yeah it's always fun all right so give us the.com one more time as we go out. All right. So there's two, digitalinvestors.com or ebusinessinstitute.com.au. I know that's a mouthful. Or you can search my name, Matt Ratt. Thank you very much for coming on the show. We really appreciate it, bud. Thanks very much for having me on, Chris.

Starting point is 00:34:20 That was unreal. We try to do that on the Chris Voss Show. Do you want unreal? That's what we do here. I don't know. That failed as that failed as a slogan didn't it matt thanks for coming on the show thanks for tuning in go to goodreads.com fortune's christmas linkedin.com fortune's christmas and christmas tiktok and all those crazy places on the internet be sure to be good to each other stay safe and we'll see you guys next time

The Chris Voss Show - The Chris Voss Show Podcast – Unlock Financial Freedom: Matt Raad’s Guide to Buying Online Businesses

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