The Chris Voss Show - The Chris Voss Show Podcast – Unlocking Podcast Potential: Deep Cast’s AI Revolution With Lucas Dickey

Episode Date: October 3, 2024

Unlocking Podcast Potential: Deep Cast's AI Revolution With Lucas Dickey Deepcast.fm Deepcast.pro About the Guest(s): Lucas Dickey is a seasoned entrepreneur and product leader with a prolific career spanning over two decades in digital media, ad tech, e-commerce, and AI-driven technologies. Currently, he is the CEO and founder of Deep Cast, a revolutionary platform focused on enhancing discovery, engagement, and monetization in the podcasting sphere. With a robust background in strategic marketing and product management, Lucas aims to transform how listeners, creators, and advertisers interact, utilizing AI to unlock the value of spoken content. His innovative work has attracted significant investment interest, including influential Amazon executives. Episode Summary: Dive into an engaging and humorous episode where Chris Voss interviews Lucas Dickey, the mastermind behind Deep Cast, a groundbreaking platform set to revolutionize the podcast industry. The discussion unfolds the intricacies of podcast discovery, as they humorously explore the realm of AI-powered technologies, the challenges of podcast monetization, and the future of digital media. As always, Chris infuses the conversation with laughter, making complex topics accessible and entertaining. Deep Cast aims to redefine how listeners find, tune in, and engage with podcasts in a world overwhelmed by content. With over half a billion users worldwide and countless zombie podcasts, the struggle to surface relevant and engaging material is real. Lucas outlines a vision for AI-enhancements that streamline discovery, foster curiosity, and simplify the sharing of profound podcast moments. Their platform addresses the disconnect between content and its audience by unlocking and categorizing podcast insights in ways never before possible. Key Takeaways: Innovative Podcast Discovery: Deep Cast is pioneering the way podcasts are discovered, using AI to transcribe, summarize, and categorize spoken content, making it easier for audiences to find and engage with relevant material. Addressing the Podcast Supply and Demand Gap: The platform aims to solve the established problem of imbalance between podcast supply and listener demand by providing better discovery tools and content insights. Empowering Podcasters and Brands: By improving ad intelligence and brand safety, Deep Cast offers podcasters new avenues for monetization while also providing brands with smart placements for their ads. Global Accessibility through AI: Future developments include language translations that make podcast content accessible worldwide, potentially enabling a host of international insights to be shared and discovered across languages. Support for Podcasters: The platform will offer tools like automated asset generation, social post creation, and even templates for merchandise, simplifying the process for creators to expand their influence and monetize effectively. Notable Quotes: "Unlocking the value of the world's spoken knowledge is about transforming podcasting from the way it was 10 to 15 years ago into something revolutionary today." — Lucas Dickey "Imagine podcasts translated into multiple languages, making global insights accessible for everyone." — Lucas Dickey "Podcasters can now take compelling, insightful moments from their episodes and share them with the world, expanding their reach and influence." — Chris Voss "We aim to give podcast creators the tools they need to thrive, from discovery to monetization." — Lucas Dickey "Deep Cast is about making the world’s conversations searchable and shareable, adding value for both creators and listeners." — Lucas Dickey Resources: Deep Cast: Deep Cast FM - Listener experience platform. Deep Cast Pro: Deep Cast provides a Pro version for podcast creators. Lucas Dickey Contact: Lucas at Deep Cast FM - Lucas welcomes feedback on their early-stage platform.

You wanted the best. You've got the best podcast. The hottest podcast in the world. The Chris Voss Show. The preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready. Get ready. Strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times. Because you're about to go on a monster education roller coaster with your brain. Now, here's your host, Chris Voss. Hi, folks. Chris Voss here from thechrisvossshow.com.

Chris Voss here. Chris Voss. Please don't look at the big show. We certainly appreciate you guys being here. As always, the Chris Voss Show is a family that loves you but doesn't judge you, at least not as harshly as the other members of your family. But just remember, we don't loan you money. So stop asking.

We're not that kind of family. We're just a family of love, but we're broke. Yeah. We're given knowledge in terms of who needs money when you've got knowledge. You can use this knowledge when you're under the Vidoc on Skid Row, and it will get you, I don't know. There's some drug jokes there maybe. I don't know.

Anyway, moving on. Go to goodreads.com, ForrestSKrissFoss, LinkedIn.com, ForrestSKrissFoss. KrissFoss, one of the TikToks. All those crazy places on the internet that you can find that they're just crazy, damn it. That's just it. Anyway, we have an amazing young man on the show today we're going to be talking to lucas dickie about his company that's kind of interesting it's up our it's up our podcast as it were our alley is there a podcast

alley maybe that's another website you can have a show yeah it's called deepcast.fm is where you can find on the internet lucas is a seasoned entrepreneur and product leader with over 20 years of experience in digital media, ad tech, e-commerce, and AI-driven technologies. He's the CEO and founder of Deepcast, responsible for making leading product development, design, and management. In addition to strategic marketing initiatives for customer acquisition to drive company revenue and revolutionize the podcast industry through deepcast ai powered platform which enhances discovery engagement and monetization for listeners creators and advertisers

dickie is also responsible for interfacing and securing deepcast investors which includes influential amazon executives welcome the show how are you lucas i'm doing well chris and i think i'm just going to take that blurb and use it as my intro to every bc pitch meeting i do for the next 30 days straight you know i've had so many of my guests are like can you just follow us around and introduce us anytime we walk in a room kind of like the president has just a hype man comes up the hype man and now entering the room is lucas and i want the i want the music that goes with it too you want the music goes with it i'm just here for the brain bleed you know and then like your wife and kids are looking at you like seriously you're just walking what brain bleed who are you man what happened and all that

so lucas welcome to the show it's i guess give us the.fm one more time as we ask guests to do. And give us a 30,000 overview of what DeepCast is. Sure. So DeepCast, the website is deepcast.fm. And that's the listener experience. There's also deepcast.pro, which is for creators. The sort of vision for the business is unlocking the value of the world's spoken knowledge. So that is starting. Wait, there's knowledge on podcasts? You would think so. the business is unlocking the value of the world's spoken knowledge.

There's knowledge on podcasts? You would think so. Yours in particular, where there's bleeding going on in the brain left and right. That's too much knowledge, evidently. It's true. But as you can imagine, there are a lot of conversations happening in podcasts these days, many of the most compelling conversations. You get world leaders that are on with, you know, Lex or All In, or you get Joe Rogan smoking a blunt with Elon

or whatever it happens to be. But you're also getting subject matter experts across virtually any field that you can imagine that are talking in podcasts, except for it's all trapped in this audio format, which means it cannot be structured, indexed, connected in a way that's like helpful for users at large.

So our sort of impetus for this business, Chris, was, man, why does podcasting still feel like it did 10 to 15 years ago? Every other media type feels like it's accelerated in terms of discovery recommendations, all these other technologies. Podcasting is basically the same as it was in 2012. And we said, okay, I'm tired of sort of Yahoo style, top X lists that you scroll from the bottom down. I'm tired of basic keyword search. I'm tired of the limited amount of information I can pass through as a podcaster. How do we improve that? And you have now over half a billion users globally listening to podcasts

on a trend to over a billion in the next two years four and a half million podcasts there's over half a million publishing roughly every 90 days so there's a lot of supply a lot of demand and then i think we can curse on this show can we curse on that show yeah yeah we're past the i think the one on youtube or whatever the hell it is a really shitty interface that exists between supply and demand. So how do we improve all of that? So we are leveraging the latest and greatest in technology these days.

So we're transcribing everything. And then we leverage the beauty of AI to pull out key insights, pull out key quotes, summarize it. Why? Because when I get an invite to listen to a two and a half hour episode of some arbitrary podcast,

I'm not sure I'm ready to commit to two and a half hours. But if I read that little blur blurb it may be enough to get me and then i jump in so it's all about discovery distillation and then in term dissemination you cross chris probably know this number one way to give someone to listen to your show these days is word of mouth um i hold a gun to their head does that count that's a variant of word of mouth i'm told word of gun i don't know probably a show for that we that's going to be our collaboration for our next show together so i arranged my first five marriages don't do that people these are jokes don't write me shotgun marriages is a real thing is what chris is saying but basically i'm in utah so

but that being said you know the sort of impetus was like many people only listen to about five shows why because they don't want to just scroll into the sleeve through these lists and they listen to whatever shows their friends send them so how do we improve that experience with sort of the incarnation of deep cast you know what would be funny is if I don't know if you can do this yet with AI, but you can probably do anything because it's AI and AI is just going to do anything right now. But one of the things our audience tells us, I think we have a 96%, 94% listen rate. So they're listening to. All the way.

They're listening to everything. Somebody's just putting it on blast and just like rocking it, I guess. I think we suspect that they're listening to it during a happy time in the bedroom i'll put it that way it's possible what's the duration of your show that's probably aligns directly with the bedroom behavior about 30 seconds so it's more for married men anyway why are you gonna eat a married man chris i don't know it sounded funny but you know a lot of people what they tell us is they they listen the show for the first five to ten minutes they give us about five to ten minutes and these are people that are loyal to the show too yeah they like

me for some reason i think they're all on drugs maybe but they like me for the energy and the pop and the comedy and i think that's really why people really listen to the show. Although we have really brilliant people like yourself on to make me look smart when I'm an idiot. We try. Yeah, I'm just funny. That's really it. People are like, he's dumb. He's stupid.

I don't know why he's the host. He's funny. They say that on YouTube a lot. But they listen to the first five minutes. And what they're really doing is they're checking to see the guest. And they want to know if the guest is interesting and energetic. And even if they don't like the topic of, you know, what the guest has to offer,

maybe their romance novel instead of a book on history or something, you know, maybe it's something that they're not they're not you know it's not their wheelhouse if the guest is energetic and interesting but mostly energetic they'll listen so if the guest feeds off of me so i don't know if there's any way for the ai to be like is there any energy in this show or is it just yeah yeah dead yeah snappiness no it's not just it's it's sort of the idea of like sentiment analysis except for instead of saying is it positive negative it's a high energy low energy is there actual conversation and banter is there humor in here and the answer is yes ai can figure those things out i can pick up the laughter maybe the hahas or something sometimes though we cry in the show so there's that but that's sometimes a means to connect as

well rapport is built around you know the 32nd bedroom activity you alluded to plus crying plus laughing yeah which is pretty much what most people i think that's the whole range of emotions people go through when they listen to the show that's what i do when i have to wake up and do the show there's some crying and do i have to wake up you have to do a show but i'm really enjoying sleeping anyway you know the other thing is too is how do you guys approach what i call zombie podcasts i think i coined that term and there's a lot of dead wood in the podcasting business yeah i think anchor is

probably up to half a million freaking zombie podcasts they're just abandoned a lot of them they publish like once a year you know i'll meet people yeah i'm a podcaster too like you that's cute that's cute i love my dog my dog takes shits as well um and i'm like so when was your last podcast oh we do only one like once a year and i'm like how many up to oh i'm up to five now you're not you're not really a podcaster yeah you're not even a hobbyist you're not even a hobby you're not even beginner and then the stats that came from one of the big hosting companies that hosts us was 80 of podcasts don't make it past episode seven out of that 20 left 80% won't make it past episode 25, especially if they don't have their own website.

That's right. And that's a huge fallout. Yeah. There's so many podcasts that are just walking dead. And we put out two to three, sometimes four shows a weekday. Yeah. So we kind of run like a radio

and we have that huge consumption rate, which surprises me to this day why anyone listens to this show i think they're i think the reason they dip out at 96 percent is they know that i'm rapping the show like chris is the show skip the time to go yeah time to go he's just gonna say stupid shit at the end and some ramble but i don't know if there's a way to discern which ones are the zombie shows and the abandoned shows. There's so many that they haven't published in two years. For sure.

I mean, in our case, we have fixed costs associated with processing translation or transcription and then the AI part of it. So we're actually prioritizing active podcasts over inactive podcasts. So you are identifying them, huh? I'm choosing that front. We're not really what you might think of as a traditional player, where the player feels like it has the need to have everything. Ours is more discovery around engaging

content. So we're front-loading compelling content that regularly publishes, has compelling guests on. Yes, the zombie are not our target audience. Zombies looking for zombies. There needs to be some sort of, I don't know.

Great culling. Maybe they just need to wrap them up or shut them down or I don't know. Yeah, I think it's the nature of the messy world of decentralized podcasting. If I had $5 for every idiot that's walked up to me and said,

oh, you do amazing work. And we've been here for 16 years, 2000 episodes episodes and they're like I can do what you do I think I'm just gonna go be a podcast so much shit the fuck And you recognize a bunch of things like the stats you're rattling off there part of which is like How many of them don't have websites despite the fact that you can use Wix Squarespace webflow bubble? There's any number of things that you can use to create a website Some of that are things that we're gonna be be tackling. I was talking about with DeepCast.pro we're generating really

rich interesting podcasts and episode pages with what we do. Why not just give you an option to personalize it somewhat with content management systems and say publish that thing at your own URL. We're doing that. That's in the roadmap and that should help with discovery.

And you're right, it would be funner to go hunt stuff down. Give me all the podcasts that talked about, I don't know, politics or maybe some, you know, P. Diddy's been in the news lately. I've been pulling a lot of jokes. That's just a wealth bank of jokes there. And it just keeps getting better, you know, with baby oil and everything else. And car bombings. Yeah.

And I think he just, he just, he's actually celebrating now with the. SPF. Yeah. SPF. I'm friends with that dude on Facebook. I don't even know how that happened. I was going to. Big fan of your show.

Chris Voss brings in all of your convicted felons for white criminal that's the new chris voss show launching next month on hulu directly inside the brooklyn prison one cell over yeah so no you're right sorry i didn't mean to cut you off but yeah we are doing things like what we'd call like topical analysis and entity based analysis where entities are like people, places, product, you know, et cetera. So you could say, where was Diddy mentioned and jump between all those episodes where Diddy's being mentioned or you and I talked about, you know, sub minute sex, if that ends up being a topic, what other shows are talking about it?

And you'll be fascinated by the world of, as I'm ingesting this content, Chris, I couldn't tell you how many podcasts i've seen around identifying the perfect pornography for you and i was like there's podcasts for that are you serious and and now a word from our sponsor if you have ed no i'm just exactly and there's plenty of those you can get yourself some dollars but ironically you'll appreciate this chris we're also going to be building out a service that's like ad intelligence, which would be, hey, what content would be good for this show? Chris happens to be funny off the cuff, and he also uses the word shit,

but he also talks about this stuff. Would he be a good source for me to place my ads? I'm sure you would love more ad dollars, right? How do you get more brand dollars into the mix? yeah that or there's he's used the word shit we can't have that that's the flip side we can't have that in our johnson and johnson baby oil wait i'm gonna get sued for that no you'll get the you'll get the toilet paper i forget the toilet paper that's wipe my ass or something like that that'll be your number one sponsor we actually had a toilet paper jack during covid we had somebody on and they make bamboo toilet paper they came on and talked

about their bamboo toilet paper sustainable yeah it's pretty much it's pretty much hey everyone's got a wipe uh so what else do we need to know about deepcast and what you guys do what you guys are hoping to do your vision for the future yeah i think a lot of folks who are diving into it really do want, I mean, we've said a couple of things here and I'm going to read a little bit of marketing material off the top of the head, but imagine when the internet was closed and had no search and had no sharing. I still feel like podcasting is that. If you're using a native application like Spotify or Apple, it's really hard to share information that's inside it. In fact, like Spotify, a lot of people can't even figure out how to share anything. So if you want to share a quote, Chris drops like a mind blowing, you know, gem of knowledge. It's not all that easy

to take that and share it today. So how do I become like 1000 true fan of yours, if I can't even figure out how to share that bit. Now you have to do a good job at creating reusable assets because you happen to be a show that puts time and effort into that. Many of them don't know how to do that. So if we start doing things like automated asset generation for you, we create viral clips for you as a podcaster on the pro side of it or on the consumer side. You click the share button.

We say, do you want to share with an image? Do you want to share with video? Do you want to share with text? And we do all that for you so the whole idea is helping people sort of like foment the curiosity and dissemination of the knowledge because jokes aside there are a lot of really interesting stuff inside of podcasts there's also just funny shit and podcasts you want to share too so how do you how do you spread the funniness so a lot of it is discovery and sharing because we're like yes there may be way too many zombie podcasts but there's this very large sort of mid-tail of podcasts that has

compelling rich stuff and being able to find the right stuff so we actually do like semantic search which means you can type like the thing you are looking for not in a lexical so not in a keyword fashion so if you thought in this episode chris said something about wiping his ass you can type you know wiping his butt or wiping his ass and then it'll end up showing up in our search so being able to find leaning on the keywords that your service is going to pick up that's right all of them i'm going to be like number two on ass wiping there we go whatever gets you to the top of the lists i think i think brain bleed will be our number one thing that seems to be what everyone loves the brain yeah but but ultimately it is thank you thank chris because you've been at this for would you

say 16 years but you've seen the last six years of the explosion of growth and like new entrants where new listeners are like i just don't even know where to start. And I start and I pick five and then I'm done. However, when I asked them, I was doing research at the very beginning of this thing, it was much easier to find things that were interesting to you. Would you subscribe to more podcasts? And the answer was yes. I was like, are you sure you're not saturated with watching Netflix or YouTube or listening to music on Spotify or Pornhub or OnlyFans?

And the answer is, no, I would definitely consume more podcasts. I just can't fucking figure out where it is or what it is I'm interested in. So I think of it as just a discovery unlocked. We often say it's the Google for podcasts in a very meaningful way. Everything is being unlocked because all the text is there. I think I might end up regretting that brain blaine brain brain bleed let's go with people brain bleed keyword because i'll probably get lumped with a bunch of doctors who do things for brain injury or you get all of them wanting to sponsor your show in case you've gotten brain bleed from chris boss just gave me a sponsorship

idea yeah saint john's brought to you by ucla health it'll probably be attorneys have you suffered brain bleed from the chris voss show you may be entitled to compensation like why are we putting that on the show what the fuck i was gonna say we're gonna get a class action suit by our own sponsors which wouldn't be the first time by the way litigation dollars are, so it's a good audience to have invested into your company. We have a lot of investors on the show. That's just what I need. So I'm looking at your website, and if I want to search, I can search for podcasts. I can search a topic in different genres, or not genres, but categories.

Podcasts, episodes, transcripts, and topics entitled or entities. It's the COVID people. I'm still getting over it. So you have some search suggestions. So there's the Israeli-Palestinian conflict. There's some assholes running for office. Quality of sleep.

A couple of them. That might be a good one. Let's go with quality of sleep since I don't get any with COVID. And so I can see all these episodes by transcript there's the hooberman lab surprisingly yeah he's a he does a lot i think i usually watch him to figure out how to cheat on my girlfriends let's see or your five wives as it were five wives is that what it is yeah boy he caught some heat on that. Let's see. You can see podcasts that are talking about quality of sleep.

So there's a few of them here. And then related topics are on there as well. So if under quality of sleep, you may find diet or other hygiene. Oh, that's right. Okay. Quality of care, quality of life, quality of hire. Quality of hire? What are you hiring?

People to sleep on the job? Interesting. Sounds like there are employees around this house my dogs they're just always sleeping bums i'm still trying to get to pay rent entities quality of quality of earnings concept quality control so you have a few different variations that you spin out with the ai you can see the podcast they're talking about it you see the episodes so that's nice you know that is one of the problems because I'll have somebody say, hey, you know, somebody talked about, I don't know, let's just throw some out dating. And I saw on this XYZ podcast. You should listen to that. And then I'll go look at the podcast.

And, you know, there's 200 freaking episodes. You can't find it. Which one is the one you were talking about, moron? Yeah. And so this is great. It identifies the exact episode you're actually chris you're getting towards an idea that we're also talking about which is like scoping your search to a specific show so if it was the chris boss show you go to chris's show

you search on chris chris boss one of two ways you can either type the thing you thought was said and then it shows up the ram that the text from that specific episode or just the title within it, which again, sort of like scoped search doesn't exist within those other platforms we were talking about. Because again, they've kind of stopped innovating a long time ago.

I don't mind throwing stones. Yeah. Throw it, throw away, man. It is kind of a weird thing. Like you, you,

you can't see, and I guess part of it is the problem the third party podcast apps and what they will share for privacy with apple and and i guess the syndicates and stuff but you know it's kind of weird you just can't get on youtube i can get all sorts of details on our audience and on itunes it's kind of i don't know they just downloaded your shit and listen to it i don't know what the hell else they do. They don't have a motivation because it's a rounding error in their revenue model, so

they've just kind of stopped. I'm still surprised Apple hasn't figured out how to charge us for it. Oh, fuck, what did I just do? What did you just do? What did I just do? They charge everybody for everything and they overprice it too. And so I just told Apple what their next revenue stream is to make a trillion dollars.

They'll probably use old tech to do it. So I can look at the transcript here. So that's really cool. And when I pull up the transcript for one of Huberman Labs. Oh, holy crap. Mother of, wow. Okay. Oh, yeah.

So it's got a lot of data here on this episode a deep summary yeah it's kind of interesting so we do this deep summary we do these key takeaways top quotes from it we break it into chapters for you which a lot of folks don't do for their podcasts and then we give you the takeaways from the chapter level if that was a particular episode you were looking for a detail over in the navigation on the left, you'll see search transcripts. So you can click into that and type, if you're on the hygiene episode,

type hygiene, see what shows up in the list of things that are coming back on that page. And so you're like, oh, it was roughly, I know rather than having to say it was roughly halfway through the show, he talked about the thing. I can just type the thing and find exactly where it was.

So significant time savings in terms of being able to find and connect with the information again. A lot of this, again, I think of it as like on top of a discovery platform, it's a research, right? Like you listened to it already. I listened to this episode. Chris dropped some knowledge around how he uses, let's say, StreamYard because it's superior in some fashion or another, but it was a 24-minute podcast. How do I find that thing? Jump in here, search transcript, and then jump straight to what you're looking for. We will have a feature coming soon that I don't mind previewing, which is even more AI. I'm

throwing quotes around it because everything's AI these days but is being able to chat with the episodes hey chris was talking about you know preferences for distribution platforms what was his takeaway and then response will be a summarized response of here's how he felt about anchor versus stream yard versus whatever else you had referenced and so summarizing it for you so ultimately it's it's meant to be bi-directional though too like we're not replacing podcasting this doesn't mean so engage a little and then or more and then oh shoot chris drops knowledge regularly i subscribe to chris we'll assume you do how about that another thing that we have is it's a deep digest which is daily digest email so anything you're subscribed to we send you short form versions of those

generated summaries because you and i know that a lot of shows don't necessarily put much effort into their their episode notes um so we'll put a little bit of details there we'll put some bullets in there and it makes it easier for you to say the things i'm i don't need to go into spotify and scan through the like new release list instead These are the things I know I'm curious about, and here's a little bit of information to sort of drive my listening behavior for the day. Which for me, I'm subscribed to 85 shows. So when I get that email, I scan it, and I'm using it to populate my queue into my player of choice,

which right now is Pocket Casts. You know, I could really use this on certain podcasts that are a bit long in the tooth. Yeah, for sure. You just want the breakdown of them. Two of them are really good, like Sam Harris. Yeah, for sure. Peter Tia's. Is it a Tia?

Yeah, it's Peter Tia's. His podcast is really well. He talks about a lot of stuff. Can you just give me the meat of that i just want to but he makes it so you can get the meat of it on his on his website if you're a paid subscriber subscriber yeah and and i would say there's there's some like archetypes for doing things right of which those two are probably better in terms of having a

website with these things on it they are the the 0.0001% of podcasters who are sort of like doing that. So ideally we make that easier. Also providing you with tools that you can use off our platform while simultaneously having the actual deepcast.fm that listeners can engage with too. So we will be building a lot of what we build.

Chris is like, it's built in a way that's intentionally modular so that it could be used off of our platform as well. Do we licensing if you go to deepcast.pro and end up signing up for an account those transcripts they're downloadable for free the insights we derive they're free we actually generate social posts for you for free we do keyword blocks topic blocks all the sort of things you would want to put inside your episode details to make it more discoverable in whatever podcast we're just giving that away for free today i think i'm paying one of your competitors maybe i need to

just use consider switching entirely possible until you start charging me i'm curious to know which one of them they are but do you want to do you want me to stay on air i don't want to you know give leeway to your competitors, but it might be Decipher AI. Okay. There's another one called podcastai.com, which we're also tracking really closely. So it's good to know what the other guys are. Yeah. I do like Decipher.

There's a few that I tried. I don't know if I tried that other competitor you mentioned, but I really like how they build up the show notes and they fall through on them. Our biggest problem, you have a lot of data that I'd love to be able to put in our WordPress blog, but the problem is that thing shits the bed if you put too many characters in a post on WordPress. You kind of have to pick your… What really is the most important stuff. …what you really want to share. I like to just throw it all in there just for the Google.

SEO ramifications. That's really kind of what you guys are doing really you guys are yeah and one thing we're doing is like every one of the podcast pages we are providing links back to all of your properties right and your social handles and all that stuff so even if you find us you can you've got a lot i'm'm trying to remember. I'm going to break your guys' system, man. I just, we just submitted the Chris Fosh show. You got two million episodes

coming at you, man. You'll be okay. And we used to do one hour, two hour podcasts back in the day. So have fun. I have a colleague, Chris,

who has 2,500 podcasts. Holy crap. Well, we'll catch up to him here in a bit. And he literally broke Apple's system because they were not used to having anyone having over a thousand podcasts you know this sort of extra fourth digit they had to add to support his number of podcasts thank god for him carving a path for us because blueberry

used to do that thing with me they're like you should only put up 300 and i'm like fuck you i'm not doing it and then i i just kept increasing the number and seeing Apple was handling it. And I'm just like, keep going. I'll keep going. Give them the Firehose. And fortunately, Blueberry's got this great thing. It's a Firehose sort of service where it makes sure your URL feed, whatever, the RSS feed is up. The RSS feed.

If your website goes down for some bullshit, you don't have to worry about it. It should persist. your URL feed, whatever, the RSS feed is up on the 47. If your website goes down for some bullshit, you don't have to worry about it. It should persist. Yeah. It keeps a mirror. That's what it is. It's a mirror. Great service.

And it's got speed behind it, too. It doesn't fuck you like your WordPress does. Yeah. Yeah, we kept trying to use CDNs. Or was it CDN we were trying to use? That would be where you took it. Yeah, we kept trying to do all this shit to speed it up, and they came up cdn we're trying to use that would be where you yeah we we kept trying to do all this to speed it up and they came with this mirror service just amazing so if i'm a normal consumer i use deepcast.fm to find what i'm interested what i'm looking for maybe i'm a

journalist looking for you know stories or something research yeah research there's probably maybe if you're i if you're writing a book maybe you want to pull some research you know stories or some research yeah research there's probably maybe if you're if you're writing a book maybe you want to pull some research you know this is better than google alerts really when it comes down to it and then if i'm a podcaster i want to use deepcast pro dot pro yeah yeah deepcast pro is the name of the product in the urls you cast out pro and there will be more coming from that i love that you are calling out sort of research use cases because it's applicable almost to like it's a grad student who's writing their thesis and guess what a lot of this stuff you and i know that the information isn't otherwise available because these transcriptions don't exist anywhere else great great place to come i don't

know why the grad students had you cracking up i want to know the joke in the head what is the joke in the head you read you're a good read the the joke in the head was i i had this vision some professor at a college i'm a little slow on the account with the coven the some professor in college going who submitted the paper about brain bleed what the hell this is about george washington what the you got an F. Oh, it's a Chris Voss show? That's a double F. I was thinking it was the med student who was using your show for their neuroscience class.

And what causes brain bleed? I don't know. Number one cause is kind of Chris Voss. I didn't. The patient bled out. Probably get sued by the lawyers for that one, too. That'll be another class action lawsuit. Chris, the Chris Vosho says they can resolve brain bleed, and they don't do that. It'll be like the lawyer who sued Red Bull because it said to give you wings, and he literally sued them.

He literally sued them because he said, you advertise it gives you wings, and it doesn't. And they paid him, I think it was like a million dollars or something to go away some did you ever hear that story it's the lovely frivolous lawsuits that is america where you can sue anyone for anything america i'm gonna sue myself see how that one goes yeah it'd be interesting anyway what haven't we talked about that you have rolling out and the big vision here yeah i mean i think the the the third tier that we haven't talked about that you have rolling out and the big vision here yeah i mean i think the the the third tier that we haven't talked about because we talked about listeners and then we talked about creators themselves the third tier we'll ultimately be doing is more of an enterprise offering and which will ultimately be one of them we talked about is ad intelligence there's an

equivalent to this within display we need assuming that on this show. Not from our guests, mostly from me. It's not a Chris Voss intelligence service. It's just an ad intelligence show. For the intelligence. They get to offset you. That's what they do. That's the only reason we have guests. This would be the dumbest show ever if it was just me. We all get chuckles and chuckles go a long way.

Oxytocin is important. That's what the girls say they like the guys that can make them laugh that's true but yeah the idea would be like you could imagine you know where's ford putting dollars where is johnson and johnson putting dollars what sort of ads are they spending johnson johnson not on your show for toilet paper in this case or whatever it happened to be earlier baby oil that's what it was but being able to figure out where to put brand dollars to work is like huge the other you and i were talking about earlier is the idea of brand safety like where is a good place for me to put if i'm disney or coca-cola i don't want to put my dollars on chris fascio sorry chris however

if i'm a brand who likes to do cut me like more biting humor and stuff like that you might be perfect for them so ad intelligence and brand safety is a massive business surprisingly or not and then there are sort of deeper versions of what you're alluding to with listeners on fm which is more both bloomberg and thompson writers have products that do media monitoring if i'm the apple brand manager who owns vision Pro or I'm the open AI crisis comms person. I want to see what people are saying about Sam Altman's latest debacle and I better hurry up and get out there and get ahead of the curve on whatever happens to be.

There are a lot of brands who are trying to stay ahead of the negative press. So there's an entire enterprise offering that will be less sexy on the presentation of the consumer, but high utility because there's again, tons of information inside podcasts. I'm still trying to figure out Sam Altman owns a large portion of stock,

even though he converted a nonprofit to a profit. Can we search that on the website and figure that out? Anyway, there is actually some information there because you had Elon complaining about it and they all in pod. So you could definitely research it there. He's just jealous that he gave up on it and it turned into something.

I think his comment to Elon was those who can't innovate litigate. That's like Elon right where it would hurt him because he sees himself obviously as an innovator. Definitely big vision. Can we all just get together and throw some money together so we can get him that surgery that makes men larger? At least past two inches.

Anyway, I'm not sure what that means. And I noticed here you got upcoming in the works feature, easy merchandising. You pick from hats, t-shirts mugs and more in fact i've got a great idea since it turns out you're probably going to be categorizing us as some sort of brain bleed product product podcast i'm going to sell a helmet why not chris show helmets wear them in public so you don't hurt yourself people chris voss uh placebo pills that save you from blame break break bleed yeah it's on all the short buses in america but yeah the idea was again around like spreading word and people wanting to support podcasters it's not all that hard to generate sort of physical collateral and people want to buy and support shows or not buy the show but they want to support the

podcasters directly and the idea there will be you can pick from an array of types of merchandise you can put your chris fosh show logo on it or we'll allow for other things you hold no inventory we handle fulfillment we handle billing for you it's mostly just picking the pieces you want to sell one and done maybe we can get bandaid the band-aid brand to pick up a brain bleed chris voss show band-aid i love it put over your ear if you're a politician or something i don't know what that means so this is really exciting and what what is your what do you think or i'm not asking why you feel what do you think or, I'm not asking why you feel, what do you feel about AI? What do you think about AI and the future this holds? I mean, the potential for this seems pretty unlimited for what AI can do. You know, it's not like the real.

Yeah. One of the problems that we have as human beings is our main prerogative is just to run around, breed, and raise kids and die. But AI has got something that's, you know, that's thinking of a much bigger picture probably that we've never ever really imagined given we've tried to imagine a lot. Mostly it's only fans but what are your thoughts on

the future of AI in general? Yeah, just in general. I mean, I personally... Whatever happens to be. No, no need to pick on him. He gets picked on by plenty of people. He's a nice guy, I personally pick your pick, you know, whatever happens to be. No, I don't need to pick on him. He gets picked on plenty by plenty of people. I would say that, I mean, I tend to be generally an optimist. And so I think there's a lot of opportunity to be had, but I'm also someone who's concerned

about the distribution of prosperity that gets created. Right. So I don't like the idea of AI only being in the hands of Microsoft, Amazon, Apple, OpenAI. So I somewhat believe in a distributed version. This happens to be the one area that I like, Meta and Facebook, because they've got an open source in all of their models,

which means that anyone can operate those. They don't have to pay via API for it. The models are open in many ways. But I don't have to pay you know via api for it the models are open in many ways but i don't fundamentally i think that i'll use me as an example chris or like you like sort of early stage businesses where i'm at or potential solopreneurs things like that i'm generating all of my marketing copy with no marketer i'm generating all my outbound sales with no salesperson i am am I myself, though, I've worked in software product development for 20 plus years and not a software engineer,

but I'm committing to our code base or contributing to code base daily. Why? Because AI is enabling me to do all those things or facilitating it. So I do think, you know, a certain subset of folks, it'll help accelerate them. There's going to be a lot of need for sort of like cross-training and education because you don't want folks left behind in the process while AI evolves quickly. On the other hand, we might be headed towards the sort of Marxist world anticipated 100 years ago. Yeah, or the flip side, which is we're WALL-E. We're fat, chubby, sitting on the floating chairs drinking coca-cola because

ai is just doing everything for us some subset some subset of us are that's true that's the bachelor the or or just cue the terminator movie music yeah one of those boston dynamic things i really like it i i think it's you know i'm a fairly creative person although i've gotten old and less less creative you know when i was younger fairly creative person, although I've gotten old and less creative. You know, when I was younger, I had a better imagination about stuff. Now I'm just a jaded, old, bitter man. Five marriages will do that to you. Who can't feel his legs?

Ten, actually. It changes, actually, from show to show. It depends on the callback joke. The joke, people, is I've never been married, so that's why. People will come up to me and they'll be like, you always joke on the show about all your divorces, and there's six, there's seven, there's eight, there's nine, there's ten. How many times have you been divorced? I'm like, none.

That's the joke. Anyway, I just had to explain that joke one more time for filler. I don't know what the fuck I'm doing. I just wanted this to show up on the, I figured the DeepCast FM and Pro is going to end up heavily featured on your site so i'm just milking every keyword every minute you can just making up topics i love it showing the details we're going to make this a four-hour show by the way so we're just getting started the cramming all the keywords into it it's going to be the keyword show um what was the question

i had for you well i want to piggyback on something you were saying because it was more like going from broad ai to maybe us in particular i'm also excited about the fact that like what you can do with ai so imagine like language to language translation the chris fosho in portuguese in cantonese in russian or those shows in english because I want to be able to consume what folks are saying in particular. Like, you know, I'm gonna go hyper nerdy here. Let's say I'm like an asset manager. I'm a hedge fund guy. I'm PE, I'm a main street trader, I want to know what the Taiwanese media is talking about with Taiwan semiconductors before I hear it from the

American media, because it could be an opportunity for me to go and quickly short it or buy it or whatever happens to be. That's just a financial context. And again, language to language would enable that. And that could be either us because we're taking texts. It's easy enough to take the text and translate it to another language and do the same with the takeaways and the quotes,

et cetera. And then all of a sudden Chris Voss is popular in Brazil and Thailand and Norway. Why not? All good vacation spots. we've often talked about doing that thing there's a couple podcasters that do it really well and they they have their podcast translated into some other languages and you know like we could have a mexican one and uh and other thing but i think we have to have tacos officially on the show if we do a mexican one good reason to have tacos yeah we have to change tacos officially on the show if we do a Mexican one. Good reason to have tacos. Yeah.

We have to change the front where it wouldn't be, do you want brain bleed? We'd be like, do you want tacos? We have to say two. Anyway, but no, I love this idea. You know, even I do shows where, you know, I'll tell somebody, they'll be like, hey, Chris, have you ever had somebody on the show that talks about, I don't know, marriage counseling, right? I'm like, oh, yeah, a few years we had a marriage counselor on the show that talks about i don't know marriage counseling right i'm like oh yeah a few years we had as a marriage counselor on the show and i can kind of search them a little bit on my site the chris voss show.com by the way but it's we didn't do show notes like show notes are kind of a newer thing over 16 years so like a lot of times it's not you know the data is not there

in the searchable format unless I hit a title, keyword. And even then, sometimes it's a butt. It's a stupid site. It doesn't work right half the time. No, it does. It's fine. It's just sometimes I can't find the keyword I'm looking for. So I'm like, what was that author's name?

Was it Bob? And I'm putting Bob in. And, you know, I don't have the right author. I don't have the right title of the book. But I just kind of know. Or sometimes I'll do a whole podcast. I'll be like, yeah, we talked about that in the middle of the podcast. I should go back and reference that or something. Yeah.

Or like, that would be a key short snippet. And then you're like, that was the funny part of the whole show for three hours. Yeah, for sure. One line was the funny part. Where was that line you it's i love it i mean there's a similar use case i've talked about with another popular podcaster which is i was in his private super fan group or whatever you want to call it and he's hey we're having these guests on and i want to make sure they don't say the same thing they've said 18 other times on other shows because they're doing the road show

that's what would you what are the questions you guys think we should have and i was thinking you know if you came and used my service you could look up everything they were on recently and then you could pass it all into ai and say hey think about some net new questions or what are they talking about so i know what not to talk about? So I was like, yeah. It keeps it, you know, when you listen to Jonathan Haidt or Scott Galloway or anyone else who's on their 67th guest appearance in three weeks, it'd be nice to get new content. Yeah, because one of the problems I've always had is, I'll give you an example. We've had a few people on the show that got attacked by donald trump and during his presidency and eviscerated on twitter i think one was one was the captain of the navy captain of roosevelt theodore roosevelt and another was peter peter uh he was with the

fbi and he had that texting scandal peter i can't i want to say peter teal and that's not it so it keeps on popping up for me too but yes we had peter on the show and i i'd seen peter all over you know he'd been on the congressional hearings he'd been everywhere on the tv things you know and i've got friends on cnn and stuff and and they've been on the show and And I get tired of, you know, how they only have one or two minutes to interview somebody for some shit. And all they wanted to do was go after Peter's text messages that were salacious. And he's like, he's, oh, you're texting your girlfriend and, you know, blah, blah, blah, blah, blah, and you're cheating on your wife.

And, you know, it's something every 50-year-old guy knows doing right now. Anyway, whatever. I just threw all the 50-year-old guys under the bus now. Anyway, whatever. I just threw all 50-year-old guys under the bus. You know, like I don't give a shit. And my big question was, I want to know about my democracy and saving my democracy. I don't care about some 50-year-old guy's text message in a midlife crisis because his wife is ignoring him. Peter Strzok is who it was. His book was called Compromised.

I think he got a $2.1 million payout, by the way for what it's worth finally yeah it took him a long time but you know i mean he went through hell i mean he had to move out of his house because he was getting death threats threats yeah agent you know protect his family and i wanted to ask questions that were like who is this man you know and he was getting eviscerated on social media. He was getting eviscerated in the media. All the media wanted to talk about was two minutes of, you know, so. He won't sound bites. Yeah, it was awful.

And I'm like, can we find out what the fuck he knows and how my democracy is in danger? And so I brought him on the show and we tried to ask questions that no one had heard about it and we tried to we didn't really try to humanize him but he's a human fucking being he is yeah and and a lot of people they they're just like oh he's you know he's a punching bag for the media and and social media and of course the president united states and you know one question i wanted to ask him is and i've asked that of a couple people have been on the show what's it like having the commander-in-chief the the number one most powerful technically person in the world, using you for a punching bag on Twitter?

You wake up to that. What is that like? What does it feel like? Because not a lot of people have had that experience. And so it was kind of interesting to, you know, get his take on things or the gentleman who was the captain of the Theater Roosevelt, who just as stoically and carelessly as possible, he just went, eh, everyone's got their own opinion. I just about fell out of my fucking chair. But great questions like that.

One of the other things we talked about with Peter was that no one had talked to him about was why he named he talked about his book but why he named the the cases he was working on after rolling stone songs and turns out he's a big rolling stones fan and we talked about you know the human aspect of that why he likes the rolling stones why the influence was there and you know it brought a real human element to him that i liked and i i flushed out you know one thing we had on the i'm gonna grandstand here for a few more seconds but one thing we had on was the tiger king lady and we asked a lot of great questions it's a really interesting show to watch because there's about 20 minutes of excuses where her husband is and she's a wonderful lady but at the end i asked her this question that no one asked and i go i go what is it that most people don't know about you that probably people should you

know and i'm trying to of course get the human story out of her and she literally looks at me this is the last question last part of the show at the round you think it's over and i go what's the one thing people don't know about you that maybe people should get to know you as a human being and she goes i'm allergic to cats she goes that's when my eyes are i fell off my fucking chair laughing hilarious she goes that's why my eyes are always red and i kind of look stuffy she goes i'm allergic to cats and i'm like and you're in the cat oh my god this question no one asked so yeah if you can make it so that we could come up with better questions yeah that that can delve stuff i do cheat sometimes on use open ai or

open ai for it sam altman's Sam, what is the face joint? And sometimes it gives me good, but I think sometimes it pulls some general stuff. But any of the questions that maybe no one else is asking would really be a great departure. The information that we have, OpenAI, which had GPT

or Anthropic with Cloud or Perplexity, these sort of AI answer engines, they don't have this data. It's only the few handful of shows that put the transcripts on there. So as we build up this database, all of a sudden we can answer those questions for you or better help you,

whatever the sort of research is, whether you're a podcaster or somebody else, it'd be good to know in any context. So yeah, it's definitely about making the information more accessible through as many sort of like modalities as possible so i'm excited about the ai enabling this ability to like make more information available to more people in whatever format they need which could be language it could be audio versus video versus text and we're asking

it questions versus now i'm also mindful chris you're doing this for a job so how do i make sure that you get compensated in this process as well what an idea what a novel idea give me five dollars a show so that was the next question i had for you how what's the monetization spec on this i i notice there's an ad running at the bottom of the screen i don't know yes or that's no i think at the bottom you're you were seeing depending on which page you're on, it could be Google or it could be some other ones that we're running ultimately on the media business or sorry, the consumer business, it'll be a media property, right? So you'll have ads and affiliate and affiliate stuff in particular will be great for us because there's so much rich

information in there. So we'll use the Peter Atiyah or Andrew Huberman. Imagine a world where I go to that episode around sleep hygiene and I ask it a question like, what were those five supplements he suggested? They come back and every one of those is a link off to Amazon or GNC to buy the supplements. Every one of those, we can collect affiliate revenue off of much of which is not set up for that, but we can start setting it up for that in our context so it'll be a media business and then in order to sort of like compensate the podcasters and this is more nascent than today given the size of the team where we are but the intention is to share revenues back kind of like with youtube with the 55 45 split we if the revenue is generated against your podcast or your episodes,

we will push the dollars back to you. That will require that you go claim the show on deepcast.pro so that we can hook up your bank account and so we can pay you out for it. But we see it as being a virtuous circle between the consumer property and the podcaster

pro property. So that's the business model for this is probably so much topical affiliate when we already like affiliate the books like the authors yeah i was gonna say every every book that's mentioned every movie every product you purchase i mean you and i said open ai that could be a link off to chat chat gbt and the paid product like the list goes on and on so there's tons of opportunities there where it's somewhat again like the google analogy finding things to to do adwords against we're effectively doing adwords against it but in a more integrated fashion we need to set up on amazon a

brain bleeding kit that has the chris wash on it or something maybe you'll be the you'll be the first merchandising customer that we have when we launch that feature we can start sponsoring doctors and shit hey that sounds like something we're gonna get class action lawsuit when somebody does a bad surgery or something we're just the sponsor we didn't do it we didn't do it it's not you you didn't you didn't cut into the brain you started the brain bleed though though, with your stupid-ass show. Final thoughts as we go out, tell people how they can onboard, how they can get to know you guys better, et cetera.

Yeah, it's fairly easy. Visit www.deepcast.fm and just get started. I mean, honestly, you don't even have to create an account to do things. We would love to create an account, and we're rolling out more things that justify you having an account. a consumer, the account is free. So it costs you nothing. If you are a podcaster, signing up for the account is also free. We will start offering premium features, but a lot of what we're going to be doing is free out of the box. And you know, that's deepcast.pro. You can claim your podcast, you know, anything that exists within the podcast ecosystem that has an RSS feed.

So yeah, deepcast.pro, deepcast.fm. I'd love your feedback. You know, folks can email me directly, lucas.deepcast.fm with feedback. I'm that early stage CEO who wants to hear it all. Do you have a Snapchat? No, I'm just kidding. We do a lot of OnlyFans jokes here. You know, there's sometimes where I've said dating or something and somebody would

be like hey do you have any people on the show that talk about this topic chris it'd be great if i could give them like a search thing like here's 10 of the shows yeah different people who talked about stuff you're gonna love this i'm like you know we've had i think four or five billionaires on the four billionaires on the show you know people like where's the episodes i'm like just go put a billionaire on the thing but it'd be great if you could just give it to them, and then they could watch what they want to do or whatever the hell it is. So it's fun. We are going to enable both listeners and podcasters

to create custom episode and podcast lists. So if you want to do top 10 episodes on Brain Bleed, then we can put that list together, and folks can share and love featured let's see how there's going to be a lot of sort of user-generated stuff as well in the mix to help folks beyond the ai we're thinking about having elon musk and nick cannon on the show so we can do an intervention to get them both vasectomies or at least an hr intervention to get elon to quit dating his employees or something i don't know what that means something don't sue

me it's just a joke. Calm down. Anyway... He loves jokes. If you follow him on Twitter, everything's a joke. Yeah, everything's a joke. Who gives a shit about democracy? Whatever. Anyway, thank you very much for coming to the show. We really appreciate it, Lucas. This has been a lot of fun having you on the show. For sure.

Thanks for having me, Chris. I appreciate it. We can avoid brain bleed with our official brain bleed band-aids, our official brain bleed helmets, and whatever else we've got next. We're going to town over there in the merchandise. But I love what you guys' vision is. I love the AI stuff. Being able to give us, as podcasters, more tools. Help people find us because we want people to find us.

People love our show for some reason. I still don't know why. Maybe AI can figure that out. Base humanity, Chris. That's what it is. We're trying to save humanity. I don't know. What can you do?

Yep. And by the way, the attorney said I have to say this. If we break your system with our 2,000 episodes, it's on our fault. Your system will probably go full skynet ai on us they're just like we're just gonna kill humans because this is too many podcasts episodes to load into the system so thanks for tuning into my audience we certainly appreciate you guys being here as always for 16 years 2000 episodes this is what we do we're gonna try and do it for another 16 episodes in 2,000... Whatever. You get the... I'm just going to round out.

COVID, COVID, COVID. It's COVID. I'm going to be milking the COVID excuse now for another six months. I'm going to tell people I have long COVID, even though I don't. I probably shouldn't do this joke. I'm just going to be like, anytime I make a mistake on anything, it's their long COVID. Anyway, people are going to be like,

that doesn't fix AD. Anyway, thanks for tuning in, everyone. Be good to each other. Stay safe. We'll see you next time, or else.