The Chris Voss Show - The Chris Voss Show Podcast – Unlocking Small Business Success: Strategies from Mosongo Moukwa

Episode Date: November 9, 2024

Unlocking Small Business Success: Strategies from Mosongo Moukwa Mosongomoukwa.coach About the Guest(s): Mosongo Moukwa is a bestselling author and certified executive coach with extensive experience in both the corporate and entrepreneurial sector. He has held notable senior leadership roles. Having navigated both successes and failures in his entrepreneurial ventures, Mosongo Moukwa utilizes his diverse background to coach small business owners, helping them uncover additional revenue streams and optimize their business processes through his tailored, strategic approaches. His book, "The Revenue Revolution: Transform Your Small Business Earnings Without Relying On Advertising," serves as a cornerstone of his expertise, offering actionable insights into achieving financial growth without dependency on advertisements. Episode Summary: Join host Chris Voss as he delves into an enlightening conversation with Mogo Muqua, a seasoned executive coach and author, whose journey from Congo to corporate America is paved with lessons of entrepreneurship and leadership. In this episode, Mogo shares his proven methodologies for small business growth, underpinned by psychological insights and resilience borne from his transformative career path. This episode offers listeners a masterclass in making businesses thrive without advertising reliance, focusing instead on people, processes, and strategic innovation. In "The Revenue Revolution," Mosongo Moukwa empowers small business owners to unlock untapped revenue through vetted strategies that hinge on optimization and cost-saving measures. As the episode unfolds, Mosongo Moukwa outlines his unique coaching services, characterized by a holistic approach to business growth that embraces the physical, emotional, and environmental facets of leadership. Reflecting on his own entrepreneurial odyssey, Mosongo Moukwa emphasizes the importance of strong foundations, market fit, and compelling offers, all while addressing common hardships faced by small business owners, such as time and financial constraints. His actionable steps promise to lead clients to both personal fulfillment and financial success. Key Takeaways: Mosongo Moukwa offers strategic methods for increasing small business revenue by at least 22% in the first year, without additional advertising expenditure. The focus on personal growth and psychological resilience is key to achieving long-term business success and fulfillment. Establishing a strong foundation and product-market fit is crucial for sustainable business development. Mosongo Moukwa emphasizes the role of leadership in touching both the hearts and minds of employees, fostering a meaningful human connection. Engage with actionable strategies presented in "The Revenue Revolution" for immediate and practical applications to business optimization and growth. Notable Quotes: "You cannot build the World Trade Center without a foundation." "Imagine the relief of seeing your business thrive and finally having the freedom to enjoy your life." "Leadership is about touching the hearts and minds of people." "There is hope… there is an actionable pathway to success that I'm offering." "When I look back, I see how my struggle actually made sense."

You wanted the best. You've got the best podcast, the hottest podcast in the world. The Chris Voss Show, the preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready. Get ready. Strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times. Because you're about to go on a monster education roller coaster with your brain. Now, here's your host, Chris Voss. Hi, folks. This is Voss here from thechrisvossshow.com.

Ladies and gentlemen, the Iron Lady of the season that makes official. Welcome to the Big Show. Chris Voss, one of the TikTokity and all those crazy places on the internet. Today, we're going to be talking with Mosongo Mukwa. Did I get that right, sir? Yes, you got it right, Chris. I am learning to speak every day. I still haven't mastered the language of English, so I've got that going for me as well. So we'll be talking to him about his book and insights. The book is called the revolution or i'm sorry the revenue

revolution transform your small business earnings without relying on advertising welcome to the show sir how are you i am doing great chris good to see you there pleasure thank you for having me on your show so you are a best-selling author and certified executive coach. You combine industry and entrepreneurial experience with coaching expertise to help your clients unlock their full potential. And you draw on your corporate skills and lessons from failed ventures. And you understand the psychological challenges and pains small business owners face, ultimately finding your purpose. Tell us a 30,000 overview of what's inside your book. Yeah, the book is really about,

it's a book that I wrote for a small business, small business owners. So it's about strategies that they could use to uncover additional revenue. And I find working with some of the people in the past, some of the clients that they were able to find in a multiple of six figures. And that one, it's without additional money in advertising. So that's really the book. So the book is around the two foundations, the people, the process, but also a number of strategies that I share with people, that I coach them on, and those strategies have been proven to deliver results. So that's really what the book is about.

And tell us, give us a 30,000 overview of the coaching services that you offer. Yeah, what I offer is one-on-one coaching. So that's what I offer. So I look to work with small business owners who are, number one, committed to achieving their goals. So that's what it is. Number two, they need to be coachable. And they need to be their goals. So that's what it is. Number two, they need to be coachable and they need to be extremely committed. What I'm asking for them is to spend three to four hours of learning the strategies, applying them because I provide them with videos, with articles and so

on. And we do some homework on a weekly basis. And I meet with them once a week to review what they have done, how they are progressing, and so on. And every quarter, we meet again to reassess how the whole process is going. So that's really what I do. So what I provide are strategies in the area of revenue growth. I provide to them a strategy in the area of optimization, business optimization, and strategies in the area of cost savings. So that's really what I do, Chris. So tell us a little bit about your history. How did you grow up? How did you first become an entrepreneur and get involved with all that stuff?

And yeah, all that. Yeah, actually, I was born in the Congo. So I grew up in both Congo and Belgium. So I came in the U.S. in 1988. So that's really what my trajectory is. So I've been here for a long time. So my story, Chris, is really a story of transformation and finding my true calling. So I spent over 20

years in senior leadership role with the major companies. For example, I was vice president at SC Johnson. I was a vice president of global technology at Reichhold. I was vice president at Asian Paint. So I work with a variety of industries. And my career was somewhat punctuated with entrepreneurship. So one venture, then go back to corporate, then another venture, then back in corporate. But finally, I decided that it was time for me to take a leap of faith and venture fully in the world of entrepreneurship. And that call came when one of the companies I worked for got sold to private equity investors. So my career was extremely rewarding. I was filled with strategic decision-making, cooperation, business development, R&D, mentoring young leaders, driving innovation, nurturing a number of customers, most of whom were actually small business owners.

But I felt a deep desire to create something on my own. So today, I'm really helping small business owners to help them uncover those revenue opportunities, peeling off of my own story, because I've been an entrepreneur, I am an entrepreneur, so I understand their pain, their difficulty. And so that's really what I'm sharing there. Out of my own story. Yeah. So what do you find most people are struggling with that come to you for your coaching services? What's kind of one of the top things that people are trying to, you know, get figured out and get

coached on? Yeah, you know, get figured out and get coached on? Yeah, they are really looking for time and financial independence. You see a small business owner, what they're struggling with is that they cannot find that. So when they came to run their business, they find themselves extremely busy, lots of pressures, that's for sure. And so they're dealing with those pressures, but they're also dealing with psychological challenges. So what happens is that you start your business with a dream that all entrepreneurs have to achieve that time and financial freedom, because you want to stop to work for the man and whatnot and and but we all know that if you're like most business owners this this dream has not really materialized so you find yourself

working harder longer hours you know working even harder than your own employees facing more stress and challenges than expecting and over time that the dream becomes then morphed into a reality where you are the hardest working employee but the lowest paid employee in your company so it can feel like like the only thing you have achieved is paying your employees who often seem to have more time and financial freedom that year but there is hope and that's the good news there is hope, and that's the good news. There is hope because there is an actionable pathway to success that I'm offering. And by following that, actually, one can achieve a life of personal fulfillment and financial freedom. And that really builds off of my own journey. Because as an entrepreneur, I understand the world that people are navigating. I face those psychological

challenges that people are experiencing. I felt at the time alone, frustrated, felt stuck, looking for ways of really getting out of that situation. And I relied on many things. I relied on my past experience. I did not have a mentor. I connected with others. So I did all of those things. But when I look back, actually, I see how my struggle actually made sense. It really made sense because at that time, I lacked a roadmap. So today I've identified a clear pathway to profit that leads to that financial freedom and personal fulfillment.

So that's really what it is. And so, I mean, imagine as you wander through your entrepreneurial journey, I mean, once you get that bug, it's hard to get rid of that addiction to that, controlling your destiny and all that good stuff. And I imagine you went through some failures, it sounds like, that taught you some lessons that you really learned. What were some important lessons that you learned from some of your failures in business? Yes, there are actually multiple. The first one that I really learned is that you cannot build the World Trade Center without foundation.

So that's really the image that I go through. So what I've also learned is that you need to have a product market fit. That's something that I felt that you like. And then there are some requirements. If you're 100, thousand and you go to to that that call for some type of infrastructure if you go to to to higher than that then that also called for a different kind of infrastructure because now you have to deliver at scale so those are some of the things but also one of them that i've learned is that you really need to have that compelling offer,

which is not just to say, I have a product. What is the compelling offer? What is your position on market dominance? So those are some of the critical elements that in my practice that I find that many small business owners actually they're still missing that piece. And so you help people. Tell us about some of the different programs that you have on your website for your coaching and stuff. Yeah. The program that I have is a one-on-one coaching.

So that's one, which requires that the people devote. But first of all, the overall program, let me just say. The overall program is really around a number of strategies. Because those strategies are proven to produce success and they are actually designed to increase your revenue by at least 22% in the first year. So if you have business that generates, yes, if you have business that generates 1 million annually, you could actually see additional 220,000 profit within the first month. So we do that through tailored strategies in marketing, sales and operation. And by doing

so, you can then achieve revenue growth, reduce costs and create a self-sustaining business. So if you're a business owner out there, imagine the relief of seeing your business thrive and finally having the freedom to enjoy your life. But the program itself, we use strategies that are proven. So that covers those strategies I mentioned, revenue growth, cost of optimization, and then a loyal customer base. So we do one-on-one coaching, but people also, they can opt for self-study. Self-studying where they would have a notebook, workbook, sorry, that they can follow and they can meet with them once in a while. Whereas the one-on-one coaching, coaching that is weekly, sustained weekly interaction. So that's really what you teach them.

That's what the program is. So you also, I believe, have an offer on the show where you're giving the book away for free. Is that correct? Yes, yes, yes, yes. So for, I was actually thinking, what can I do for your listeners out there, Chris? I thought that what I can do is that my book that talks about those strategy they are there free if you're a small business owner go to my website

mosongomuukwa.coach go to resources and you can download the book at no cost to you you can get it numerous strategies there hopefully you can gain something there that you could that you there that you can use. And also right now I'm writing the second edition of that book. So I'm currently looking for small business owners out there who have employees, number of employees between one to 12. I would like to interview them about those strategies to see if they were applied to their industry, what impact would that have. So the interview is not about their business, but the interview is about the industry,

whether those strategies will make sense in their particular industry. I've tested it out and applied it with many prospects and clients in a variety of industries. I know it works, but I want to see whether some of the industry that have not tapped into whether this will be applicable. So if that is the case, please go to my website, send me an email there. Tell me that it was on Chris's show that you came across. And then I would certainly make sure that I give you priority in terms of the schedule. Yeah, it's pretty interesting what you have to offer there. And yeah, very, very, very interesting.

The what else have we talked about about your service that we need to know about? The service that people need to know about is that the way I coach, the way I coach Chris, obviously we're going to have the financial enhancement. So that's one I guarantee. But I'm not coming there as a consultant. Do this, do that. I'm coming there more as a coach. Because what I'm really looking for is for the individual to also grow through the process.

So what typically I try to start doing with them is trying to understand their whys. Why are they actually in that business in the first place? Because I want to bring them back to that initial dream that they had. So that's one thing. And then I want for them to envision their future. If there were no barrier, what that future would look like. So within that framework, then we begin how to progress. So in other words, the coaching is somewhat of an holistic framework,

because I want to attack the physical, the emotional, the environmental, and so on in that kind of way, so that at the end of the process, I want the individual not only to achieve those financial outcomes, but also to come out of it fulfilled, and so that then they could sustain those activities by themselves. They will be happy with their family, they would have prioritized times with their son to go and see baseball and so on. They will have time to take their spouse for dinner, to have another date, which perhaps they have not done for many years. So that's what really I'm hoping to achieve, apart from just the financial enhancement.

Yeah. I mean, helping people achieve these things, get better in business. I mean, that's just so important. Just so important. So anyway, tell people how they can onboard with you. I mean, you do have another book. Do you want to plug that as well? Yes, yes yes yes i

have another book that is called be a leader of significance that's a book that i'm talking about what is it leadership it's also comes from my own journey what i've learned is that is that leadership really is about about touching good leadership is about touching the hearts and minds of people and that human connection is really at the foundation of that and the quality of that relationship that's really what what will determine the significance of of your leadership the reason I wrote that book actually that book also came at the right time because today, when you look at many of the surveys, you see that the engagement of employees is very low. So in the book, I have lots of stories. I have lots of practices there that leaders, they can take and start applying to more.

So that's a book there. That book is on Amazon, actually, a bestseller there on Amazon. I got tremendous reviews, and I've been invited to give some talks on that, on the topic of leadership. So that book is out there. Please go and get a copy. I think you'll enjoy it. It has lots of stories in that book. Good people out there. Some of you guys probably will recognize your colleagues or maybe recognize yourselves in some of those stories so i got some good reviews yeah awesome sauce stuff awesome stuff so give people final pitch out as we go out tell them where they can pick up your books how they can get a free copy

all the services all that good stuff yes go to my website mosongomukwa.coach. Go there, go to resources, and you can download the book there. It's free of charge. You can download the PDF copy and so on. And please give me some feedback as you download, as you read the book. There are lots of strategies there that you can apply and so on. And I think you can get some good use of it. I wrote it actually with the small business owners in mind. And now I'm looking for people to interview for the second edition of that book.

So if you are small business owners out there and you have a number of employees between 1 to 12 and whatnot. And I would like to talk to you. I would like to interview you to know more about your industry. The interview is not about your business, but it's about the industry. It's about whether if those strategies were applied to your industry, what kind of impact would that have?

So you come there as a representative of your industry, so to speak. There you go. It was wonderful to have you on the show. Very insightful. Yeah, I just want to tell them, when you send me an email, please mention that you heard

it on Chris' show. I want to make sure that I give you preference there when I see your mail. So thank you very much for doing that. We really appreciate it. Thank you, Chris. I appreciate you talking about it. So give us your dot coms as people go out so people can find you on the interwebs. Yes.

The website is mosongomukwa.coach. So mosongomukwa, my first name and last name. So M-O-S-O-N-G-O, mukwa, M-O-U-K-W-U-A, all in one word, dot coach, C-O-A-C-H. So go in there and you'll find a number of resources there. You'll find the blogs there you can read and so on. But do download the book if you are small business owners. It's going to help you in your activity or perhaps inspire you. But do give me feedback also as you're reading the book.

Feedback is always important as well. So thank you very much for coming to the show. Thanks, Manas, for tuning in. Go to goodreads.com, LinkedIn calm fortress Christmas Christmas one that's a talkity and all those crazy place the internet thanks for tuning in be good to each other stay safe we'll see you next time