The Code To Winning - 35 MILLION DOLLARS FROM AMAZON & WALMART DROPPSHIPPING || MARCELLO CANTU || EPISODE 033

Episode Date: June 14, 2025

One of the first few EPISODES recorded about 2 years ago Marcello Nicolas Cantu is a Hispanic-American entrepreneur and social media influencer. Cantu founded Project Wifi, an E-commerce management business. He also founded Blackwater, a cryptocurrency mining company that offers mining as a service. This episode Marcello breaks down amazon fba and Walmart dropshipping and how he's accumulated $35 MILLION in sales from the success in the process.

This is another one of those episodes that was recorded about two years ago. It's exciting, retrieving all this data and all these episodes. The guests we have in this episode is going to be Marcelo Cantu. He does drop shipping by Amazon, drop shipping with Walmart as well. They made $35 million in the space of four years in sales. with drop shipping as well. So obviously it's two years since then. So the price is slightly higher,

but I'm only going to go off the data and the information that we've accumulated since then. Enjoy the show. I'll add any other details in the description section. Should there be anything else as well regarding this episode? Yeah, this is Marcello. This is all about FBA. This is about like Walmart drop shipping

and just how you can end up like utilizing the tools and maximizing your profits. All right, on today's podcast interview of Coatwinning Insights you'll need today in order for you to seize the world tomorrow. We actually have a person who's very experienced four years in Amazon FBA and Walmart WFS. In terms of drop shipping, this company has actually generated about $35 million in sales in the past four years. So our special guest today, Marcelo Canto. Thanks for having me. Can you tell us a bit more about Marcella?

Who is Marcella? How did you come about starting or getting into the field of FBA? Yeah, man, to be honest, I'm just a regular guy. So I grew up in Dallas, Texas, born and raised. I was raised in a single-partner household, just with my father. Faced a lot of adversity growing up. You know, being younger, as a man I don't stand that tall. So I've always been the smallest kid in all my entire educational.

from, you know, preschool to high school. So I got bullied a bit, and then I got into boxing a little bit. They gave me some confidence. And then around the age of 15, I got my first job bagging groceries at Albertsons. I was pretty hungry. I realized, like, not having money and being poor, having to ride the bus, public bus for transportation and stuff, you know, just, it sucked. I didn't like it.

So I had my first job when I was 15, bagging groceries. Then I got a job at McDonald's when I was 16. From that time, too, I was very antisocial growing up, had a lot of anxiety. I didn't have too many friends and had no siblings, so just myself. And at 17, I really wanted to get just out of, you know, out of just away from the city, do something different. So I graduated high school early at 17. Oh, really? Yeah, at 17.

kind of got a lucky break. It was just by transferring schools and doing to the credits being a certain way. That's why I was able to graduate early. But I graduated early at 17. Then I thought, you know, what do I do now? I was like, I want to get away from, you know, the environment I was in in the city.

So I went into the Air Force. I had my diploma. Both my parents signed a waiver. I went in at 17. Went to Lackland Air Force Base. Where was it based? In San Antonio, Texas. So I went there for basic training and stuff, but long story short, I was only there for eight months.

I had an attitude problem, and I fortunately got really lucky. I got a general discharge, so it's not honorable or disarmamentable. It's like impartial. It's like I wasn't there. So that happened. It went back home. I'm 19 enrolled in community college, and then I was in college for about. five years, around 24-ish, graduated from the University of Texas and Dallas, did my undergraduate in marketing.

At that time, I did a little traveling, I wanted to move outside of Texas. I went to a few cities, L.A. was one of them. I went to L.A. I really liked how open-minded people were, and people more had a mindset of abundance versus either opposite in Texas. When I tell people I wanted to be self-employed and stuff, people were like, just go to college, you know, be realistic, don't be dumb, you're not going to be a millionaire one day. And when I went to L.A., I noticed there was a lot of younger people that seemed to be living life to the fullest and stuff. Some, you know, more just perception, but some definitely legit too. So that really captivated me, and I thought, you know what, before getting into a job or career

with my degree, you know, being 24, why not just save them some money to move to L.A.? So that's what I did. I moved to LA. Had fun at the age of 24 for about like four months before I was like, okay, now I need to, like, figure stuff out. What am I going to do? And I went to a couple of job interviews. I landed a job. I didn't accept it, though.

And I said, you know what? I'm just going to make money however I can, which ended up being Ubering. Oh, nice. Yeah. Were you Ubering in Texas? No, in L.A. So, sorry, you could say LA. Yeah, in LA.

So I rebered in LA for about, I was working sometimes like 40, 50 hours a week. And then I'd spend another like 20, 30 hours on different side businesses trying to get them started. So originally the first side business I tried to start was selling and installing ATMs into like dispensaries. So I saw an ad online from some younger successful people about how to, you know, sell ATMs and then make it into a passive income business and stuff. Do you know Paul as Spinoza? It sounds familiar. Okay, yeah. He's one of the guys who does ATM and stuff.

And you did that for starters or passive income? Yeah. Was that profitable for you? So when I started it, it was, I had two locations, I got two ATMs. It took me literally like five months to get my first two locations. But the way it works out with that is, you know, you get the machine, you find a cash, dependable business where people need cash and you make money off of the difference or the you know the fees that are charged and then as a team owner you just got to go there and fill it up every maybe two

weeks or once a month not that much effort just with you know cash and so at these dispensers I was at I was making one of them did like 700 bucks a month the other one did around like 1,200 which wasn't bad for just having to go you know like once or twice to fill it up but then about four months into that one of the locations got closed because he didn't have his license which I just took his word for it or assumed that he had it so what ended up happening was the plates of that time they came they took all his inventory and they also took the ATM but I was able to you know prove that I owned it and get access to that back and the cash in it so after that had happened I had got a little discouraged from

trying to continue to grow that business so then I I thought, hey, what else can I do now? And how to learn about that opportunity was through a course. And I made my money back. The course was like $500. So the guy that I bought that course from, he had a roommate who was selling on Amazon lot. His name's Bunn.

And he goes, it's Jeffrey, but on Instagram, his name, it's B-U-N-T-B-U-N-T-Bunt. And he portrayed this crazy lifestyle and major success at a young age. I think he was like, you know, early, early-year-old 20s. And so I thought, hey, I made my money back with this course about selling on, or not selling with, you know, ATM. So I thought, let me buy this other guy's course who's his roommate about selling in Amazon. I'll probably at least make my money.

So I did that. I bought that course. And literally within the first two weeks I was doing about, I did it about $15,000 in sales. It was strictly drop shipping online arbitrar. So selling in Amazon's marketplace as a third-party seller doing a fulfillment by Mergers. or as you're just fulfilling your own orders. And then I was utilizing retailers like Home Depot, yeah, Home Depot and Walmart as a supplier.

It's pretty much just drop shipping. Someone on Amazon would buy it. And then when the product was purchased, I would then go to Walmart.com or Home Depot.com, buy the item, ship it to the Amazon customer. You know, then they would get the same item. the same item except you know from these other retailers so i did that in the first uh two weeks i did about twelve thousand dollars in sales so i thought oh you know what like this works um you know

i think i made off of that my profit was like eight or nine percent so i made like eight or nine hundred bucks but it worked and everything that they had showed me in the course and stuff it really clicked it made sense so i said you know what i'm going to apply myself for one year um religiously to this before doing anything else, you know. So I kept Ubering and over the course of a year, I went from Ubering, you know, 50 hours a week or so and doing like 20 hours a week on Amazon to, you know, doing 20 hours a week Uber and then 40 hours Amazon to then you're not Ubering at all, just doing full-time Amazon. So that was my first breakthrough with becoming truly like, you know, self-employed and owning like a small business. And then when my major breakthrough was,

was I kind of hit a plateau and I started asking people for advice like, hey, how can I learn to different opportunities or how to get better optimizing this business model? And everybody was like, you know, find a mentor, go work with some other people that are already at the higher level than you. Exactly. 100%. Yeah. And so then I went to my first networking event. No, actually what happened was, so the people I bought the course from, they invited me, they said, hey, a few people have done X amount of sales. We're inviting you to come to our office. How much was the course? 500 bucks, at that time, the ATM course

was 500. The Amazon course, it was more. I think it was like 8 or 900. And that was in 2019 or before then? This was beginning of 2019. Yeah, but well worth it. So they invited me to do a case study about me or testimonial at their office, which was in Newport Beach. And I remember this was like literally an hour and a half or two hour drive with traffic from Koreatown in L.A. where I lived. And I thought, you know what? Maybe I'm not going to go. You know, it's such a long drive, you know. But then I said, you know, why not? Let me go.

And so I went and I went to that one event. And there was only like five people there. And one of the people there was an 18-year-old named Andy Kong, who would later become my business partner. But because of going to that event, because of going to that event, you know, I met him, and then we later become partners and start selling on Amazon together. And then from that time, we met, we started working together. We opened a few accounts on Amazon together. within five months, we scaled one store to doing up to $130,000 a month in sales.

And then I went to another... Wow. That's a lot. Yeah, I know. It is. It's crazy. And again, at this time, anything you do at all is going to be competitive at any time, you know, in any industry or whatever you're doing. It's just about being able to really, you know, apply yourself and make the most of it and be consistent. But Andy was pretty far ahead of me, and that was the key. So when I met up with him, I really absorbed all the great things and things he was doing that was making him successful in Amazon.

When we came together, it just really added more fuel to the fire. And then I met other people who ended up coming along the journey. And yeah, and then we formed Project Wi-Fi. So I went to my second networking event, which was a mastermind. Where was that? Where was that held? That was in Pasadena, California. And at the time, was Project Wi-Fi, had it started already?

No, it hadn't. So I went to this event because there was another Amazon seller that was hosting it. And I had no intention of working with anybody. I just thought, you know what? I went to this event and met Andy. Why not I go to this event, too? Who knows who am I made or what may happen? So I went, and out of all the people there,

I actually had the most experience or just, you know, the most sales selling in Amazon. And I found myself answering a lot of people's questions and helping a lot of people. And the host of the event noticed that. So I introduced myself and I told him, at this time, hey, me and Andy, you know, also saw on Amazon, we're setting these goals to hit. Four months later, he saw that we hit those goals, you know, I was posting on my IG stories. Yeah. And then he thought, you know what?

I've been thinking of starting an agency, you know, maybe we could all do it together. And I thought, okay, let me get Andy and, you know, see what, if we want to do this. Money. Yeah, so we show up and we decide, you know what, yeah, let's do it. Let's create an agency. So literally, we did it. Me and Andy had the operations down. He had the social media and marketing aspect down.

He'd already sold and promoted e-commerce services before. So, and this was right at the end of 2019. So we literally, we, so Project Wi-Fi is an e-commerce manager company. Okay. So what we do is we find everyday, you know, people that have careers or businesses and they don't have time to allocate towards starting a business doing e-commerce. Exactly. And then we come in and pretty much help them get approved on a specific marketplace.

And then we do everything from them from, you know, start to finish to get them set up. And then we also pretty much run the entire business for them. All they have to do is put up working capital for inventory. I like that. And then, but you guys take a split, right? What's the commission? Does it depend on the amount of money you put up front? Or how does that work in terms of the split?

Yeah. So over the years, we've had a couple different business models. Currently, the current one we're operating right now is selling wholesale on. Amazon through FBA. Okay. Fulfillment by Amazon. And then also on Walmart through WFS, which is for Walmart fulfillment services. So they differ?

They are. It's the exact same business model. It's just different marketplaces. Okay. With Amazon FBA, you are sending in inventory, you're purchasing wholesale inventory, sending into Amazon's warehouse, and then they're picking, prepping, and packing it, and, you know, taking care of the order of fulfillment, the customer service, the shipping. Yes.

You know, with Walmart, you're doing the exact same thing. getting a wholesale inventory. We were sending it into Walmart's warehouse for them to fulfill and sell on their marketplace. We have three tiers we offer. The first tier is gonna come in at 29K, actually at a 50-50 split. Okay.

Clients retain 50% and then we get 50%. And then the second tier is gonna be at 35K with a 65-35% split. Okay. And then there's a third tier at 45K with an 80-20 split where the clients retain 80% of their profit. And then we get 20%. With that third tier, the 45K, we throw in a free 0% business funding round.

All right. So a lot of people we work with have good credit, but they don't utilize it. You know, a lot of people don't know that there's a difference between, you know, good debt and bad debt. Exactly. So what we do is for clients that go with a tier three option, we help them get business funding with 0% business credit cards. And then we're able to then use those credit cards as working capital to purchase inventory from different suppliers and vendors and then use that you know to sell on their

online storefronts then my follow-up question on that what would you guys determine is good credit because it depends on whether you're getting an auto loan home loan and stuff what would be a good credit is it like a 650 credit score a 600 credit score yeah so for business credit i would consider a good credit score to be anything above i would say 720 typically with you know no derogatory marks you know anything like a that nature. So that's good. And then having any previous history, whether it's existing credit cards, you could have mortgage, auto loans, or anything like that. That pretty much will qualify you for anywhere from around 20 to 30 K, I'd say, in new credit lines. Okay. And then how would that work? They get credit. Do you guys deal with their entire

funding? They just give it to you up front or is it on a variety of different credit cards? How would that work? If they have the actual cash, do they have to have it on a credit card? Yeah. So for the upfront fee, you know, we take primarily clients can pay with cards or, you know, in the form of just, you know, cash or wire. But for the working capital, we prefer people to have cash, you know, to be liquid. But let's say, so to start off, we require people to have a minimum of 20K in working capital.

It's ideally that they have up to 50 and 60K because when you start a store selling on, you you know, whether it's Amazon or Walmart, what's going to happen is you have to first, you know, show Amazon or Walmart that you're going to be a good seller. You know, you're going to do everything correctly. You're going to make sure that stuff shipped out. Stuff is shipped out on time. You're going to make sure that you're replying to customers' messages in a telling manner. You're getting good reviews. You know, the inventory you're sending in has a high turnover. It's not just sitting in their warehouse. You know, not helping them make money because when stuff sells on Walmart, or Amazon, they're making a fulfillment fee.

That's how they're making their money. Okay. But then with that $29,000, if I would have come to you and say $29,000, is that like buy money still, right, but that you're working with? Or is there like another additional fee that would have to end up like paying and saying, hey, here's my store. How does that work? Yeah, so that's just an upfront management fee.

So what that fee goes towards, it goes towards, you know, the company project Wi-Fi. And then as that fee, what you get in exchange is you get access to our team, our experience, our infrastructure, you know, all our systems we use on the back end. You get access to all that. And then we help you get approved to sell on the marketplace. And then, you know. Maybe you mentioned that earlier on. So fine, I'm going to come there, 29,000. That's just set up the whole cost.

What would the minimum requirement be to start then the Amazon or like the Walmart? Is that like a minimum that you'd need for those credit? cards? Yeah, so the minimum we require is 20K in working capital, whether it's in the form of credit lines or just cash or maybe it's a split, maybe it's 10k in credit lines, 10K in cash, but during the beginning of the store, that's going to be good for maybe the first four months. And then if you really want to turn things up, it's more ideal if you have like 40 to 50 on the high end.

Okay. I know people, our generation, is very accustomed to instant gratification. They always just want instant results imminent and immediately as well. I know it's a case-by-case situation. How do you, what's the turnaround? Like when are people going to get their return on investment when they do like an Amazon or Walmart? Yeah. So first to be very specific, there's a few different models you can, you know, participate and sell on Amazon or Walmart. So for example, you have wholesaling. You have online arbitrage or just drop shipping. That's one I'm a most accustomed to and

acquainted to as well. You've got retail arbitrage, that's where you go to like somewhere like marshals, you know, you find, get it at a discount and then you go when you physically ship it in to Amazon and then you sell it at a higher price. So you've got that. And you've also got private label where you find something that sells actively, but you're going to buy a super chief from China. It comes here, but then you're going to slap your brand or label on it to make it unique or different or maybe you're going to actually throw in, let's say you buy a blow dryer, maybe you're going to throw in like a comb or something to make your listing different.

So there's those four different business models. What we do is wholesaling. So we find vendors that are reputable and that, you know, we can get quality brand items from. And then we buy them at a large quantity to get discounts. And then we sell them on stores that have good metrics, good reviews, good history, you know, that can get the buy box or get the sell over competition. So for that business model, if you have the upfront fee, let's see you have on the aggressive end, let's see you have 50k in credit lines, you can achieve your return in about 18 months. That's conservative. It could be faster. It could be 12, 14 months, but on a very conservative end, I tell people like 18 months. Okay, I like that a lot. One of the things you touched on

which I found admirable is that sometimes when people want to start something, they often quit their primary source of income. You know, like when you did Uber, you end up like identifying an ATM as well. So you end up like making that transition rather smooth knowing that there's something still coming in. But in your situation with this, you guys are actually identifying and you are doing the FBA for the clients. You're doing the wholesalers. You're doing the Amazon. You're doing the Walmart. Is that what you guys are doing for the clients, right? Yeah. So for the client, we're literally getting them approved to sell on the marketplace. For Amazon, it takes about six to eight-week process.

All you have to have is an entity. Which one's better? Amazon or Walmart. In what aspect? For products, like just in general. I'll give you some pros and cons. So for Amazon FPA, you have a larger customer base. You have a lot of traffic, but you have stricter fees, stricter policies and regulations.

So even if you have a great item, you have to be what they call as ungated or qualified to sell that item. Not every, just because they have a great item that sells all the time in Amazon and you have it at a cheap price, so you can sell it at a nice price, Amazon still may not let you sell that. You have to be ungated or approved by Amazon to sell that. And to do that, you have to have accounts that have, has a positive history of selling, has good reviews, stuff like that.

Whereas on Walmart, they're not that strict. It's easier to sell products that may be gated on Amazon whereas on Walmart or not. So there's that. And then on Walmart, you don't have as much of a larger customer base. You know, Amazon's market share, I'd say, of customers is probably like eight times bigger, nine times bigger. It's a lot, a lot bigger than Walmart. Amazon owns, I think, 50% of the market share online are now in North America, whereas Walmart, I would say, has, I think, like I think it's I think it's eight or ten percent it's not um not too high so with Walmart you have left less of a customer base but you also have less competition so

that's one thing and on Amazon you have larger customer base but more competition so oh that makes sense yeah but say getting started Amazon FPA is better because again they have larger customer base, you can get approved in about six to eight weeks. On Walmart, they're really, really, really picky with who they let sales. So Walmart's looking for people that are qualified. They've already been selling online for a bit. So with Walmart, it can take typically around, we tell people about two to three months to get approved, but there's a whole, there's a whole process. So for Walmart, they want you to have a professional wholesale website. They want you to have listings and products with real skew numbers

of the inventory you're already going to sell. Wow, they're so strict. Yeah, they want to see you've had previous history of selling, whether it's on Amazon, it's on Shopify, or it's direct to consumer through your own personal website. They want to see that. They want to see your sales history. Yeah, so and then when you apply in Walmart,

I would say about, I'd say only about 80, 70% of people get approved the first time around. So when you apply, you can appeal that decision or start a second application, but it's much, much harder to get approved on Walmart. And then that's, I'm glad you touched on that. One of the things I wanted to talk about, I know I've heard people complain saying

that their stores are being shut down. How common is that? And what would you do in a situation if you have a client that is invested in that, like, and then they're store shuts down? Like, what are the steps? What's the first? thing we do. Yeah, so it's actually very common with different with certain business

models. So for example, for doing online arbitrage drop shipping, which is what I tell people, it's high reward, but it's also high risk. So it's a very volatile business. So most stores, even if you're doing everything amazing and great, you know, you're getting your tracking handled situation situated right, you're getting orders fulfilled on time, you're responding to customers messages on time, you're doing all your returns on time and everything. You can still get shut down just for the fact from the customer contacting the marketplace, like, say, Walmart, for example, and saying, hey, I didn't receive a package from Walmart.

I received a package from, you know, a different retailer. So when that happens, Walmart can then close your account, and then what they do is they close your account, they hold onto your funds up to 180 days. Whoa. Yeah. So what you then can do is... the first thing is you can appeal the decision, you know, try to contact Walmart, you know, say, hey, can you reinstate my account? If not, then you can ask them to try to release your

funds sooner. And so then that happens. And then the next step of action would be to decide, hey, if you want to still continue doing that business model, which would be then doing another application to get another store for an open. But the issue with that is... What happens to the funds, though, you know? Yeah, so the first thing is, is that it's most likely going to happen again. And then the second thing is, you know, the funds, you just pretty much have to wait until, you know, the longest it takes is 180 days. Some people I've seen in some cases have funds released as early as two months or so. But, yeah, so that's why recently the past four or five months, we've been selling specifically services that are just having.

in regards to wholesaling. So for wholesaling, you can still get your store closed down. If you're not, you know, if you're not doing right by customers and stuff, if you're not operating like a legit business or, you know, if you're doing things that are negligent, like, you're not, again, like, you're not fulfilling orders, sending them out on time, you're not doing your returns, you're sending out fake merchandise or, like, yeah, like, infringement or something. Maybe you're selling something you don't have permission to.

Maybe you're getting a lot of bad reviews and you're not, you know, working on showing the marketplace how you're going to fix that. You can still get shut down but if you're doing everything right, it's pretty avoidable to get a store closed. And so if I was a hypothetically like a client and, you know, we invested that money like my family, my wife and I, and and it happened to, like we had an Amazon with Project Wi-Fi and it happened to be shut down without us doing anything.

What happens? What do you guys compensate the clients? Or how does that work? Yeah, so in that case, again, we tell the clients, hey, if you want to continue selling on this business model, you can then open up the store, that's the contractual agreement. This actually occurred early summer of 2020. So on Amazon, we had some stores that were getting suspended here and there,

and then also some accounts that were just, you know, they were producing $1,500 or $1,500 a month. Still something decent, but not something that clients were making of happy with. So we started selling on Walmart. We looked into that. This is at a time when nobody was selling. I found somebody who's doing $100,000 a month in sales on Walmart, summer of 2020. 100,000, six figures, a month.

month. Yeah, and this is before anybody was selling in Walmart. Nobody knew as a third-party seller selling in Walmart like what that was. So I found this guy, I paid him 10K, showed my CEO, Andy, everything that he was doing. And then we did that for about three to four months as far as some testing and, you know, building a whole like teamer on that business model. And then October, November, we went full mode and launched and out the gate. It was pretty crazy. We had accounts doing anywhere from literally $4,000 to $8,000 a month in profit out the gate first month. How much percentage was that, though? So sales typically were averaging, I think, anywhere from like 30 to up to like 80,000 a month

in sales. So the profit, I would say, it was like the margins were around like 28, 25%. So when this happened, we had clients that were selling on Amazon. And what we did is, you know, we didn't forget about some of those people. We literally converted them all over to Walmart at no. additional cost or anything even for some of the clients that are already made their money back we converted them over to that business model and we had some clients that did pretty good with that that's money that is absolute money the reason

I say that we first looked into that personally for us we looked at many YouTube videos and there's so many like miscellaneous stuff that aren't mentioned like trying to get like not just the store, but also try and get, what do they call it a virtual? Virtual assistants. Virtual assistant and also having like a warehouse, you know, all this kind of stuff. So I feel like having that kind of funding in advance and a team doing that, it kind of creates that trajectory for you to actually achieve and maximize as much profit as possible, right?

Yeah, having a team. Because there's a lot of stuff behind the doors that nobody knows of because, I mean, you just invest there, but you don't know the stuff that happens behind closed doors. Yeah, so, you know, with our, with our, with our, company, the thing is our team. We have a pretty strong team. We all worked together very well. And that's the biggest difference with Project Wi-Fi. So even when we're selling on Walmart as dropshippers, you know, I think for the first year, we had two accounts that got suspended. And one of them we got reinstated pretty quickly. And a lot of the other people I knew in the

space were getting, I'd say, like, 20, 30 percent of their store suspended, you know, a good out. So I believe at that time we were literally like number one in the space at that time for for drop shipping on Walmart. But you know, as I mentioned earlier, things have changed. The business model is different because of adjustments on terms and conditions for Walmart's marketplace. So now we pivoted to wholesaling on Walmart, wholesaling in FBA, which is going, it's good. It's not like drop shipping is high risk, high reward, whereas wholesaling with FBA and WFS, it's more, it's It's a low reward, but it's a pretty low risk. So it's more conservative in a way.

Yeah, with... But almost like a safe and steady option rather than just going for like... The only downside with wholesaling is you buy this inventory, you list it on the marketplace. Maybe you don't sell all your inventory within two or three months. And then you have remaining inventory that is just sitting there racking up fees. And then you want to either, you know, lower the price or just liquidate it and get rid of it at maybe like a small. small loss. So that's pretty much the worst thing that can happen. But if you do your research ahead of time, you know, that should happen a lot less than often. Wow. I know you have to head

to an appointment right now. I wanted to just ask like one last question as well. Before then, how how does your system identify the right products that are going to maximize as much profit for like the clients that you guys are working with? Yeah. So there's lots of third-party tools that that are integrated with Amazon's API, Walmart's API, where pretty much they go in through the backend and they get access to all this data and they're able to find these items that have sold, you know, show information to how often these products have sold,

what parts of the region or world they sold to, what price they sold at, all that information. And so you just pretty much create that information. You find the products, when you find the products, you then have to kind of reverse engineer and find suppliers, vendors, distributors that will give you access to buying this products at cheaper prices.

Because when you get started, the hardest thing is finding vendors and stuff that are either they're going to sell to you. If you're coming to them, you're just like, hey, I want to buy $10,000 of pallets right now or something. And if they have customers that are buying half a million or so of pallets inventory, they're not even and entertain, you know, your offer, especially if the other person buying half a million

of pallets is selling on the same marketplace on Amazon. Some of them have exclusive selling rights. So that's one of the harder things and things we offer to is where do you have those existing relationships? From the time we drop shipped on Amazon and Walmart, we have a lot of data over tens of thousands of products that we've sold and we know that, you know, sell at certain times of the season, and we know who the suppliers are and we've built those relationships. So that's another thing that, you know, clients that start with us, they get access to. That's powerful. One last question I have for you.

What makes successful on Trubinger? You guys, literally, you and Andy, from the get-go, it's just been an upward trajectory. You've been, you know, winning, which is pretty much our podcast coach winning. What makes you guys successful? Man, I would really say it's having a burning desire. It's having that, being hungry. taking massive action, you know, being consistent, you know, wanting to grow, being able to grow. A lot of people, they're not willing to do anything they're uncomfortable with.

You know, you're never going to grow a few, you know, stay in your comfort zone. So I'd say it's just being able to get out your comfort zone, take massive action, and don't quit. Because a lot of people don't realize that entrepreneurs usually fail a lot before they succeed, you know. Like, in order to succeed, you have to fill. So a lot of entrepreneurs like myself, like when I was Ubering, I felt I want to say four, I want to say four times or so before I started selling an Amazon. I'm like even when I started selling an Amazon, you know, I was making money, but I wasn't making money that I could live on until eight or ten months or so, you know, solely just from Amazon. So those are the things I would say that are key to being an entrepreneur. another one is also being able to adapt,

realizing when you're doing something and it's not working and you need to do something different is recognizing the time to adapt or make a pivot or change too. Powerful. Oh, Marcelo, thank you so much, brother. Really appreciate your time. Thank you for joining us, Coach, winning.

Before we conclude, where can our guests or where can our viewers actually end up like getting in contact with you? Social media, YouTube and so forth. so much social media and so much social proof online. I've done a good job at that over the years getting dozens and dozens and dozens of client testimonials. So we have on Instagram, you can go to Project Wi-Fi, you know, at Project Wi-Fi. Myself is at Marcello-O-Cantu, my other business partners

at Andy Kong, at Joey Frazier. And then also I'm on YouTube as well, at Marcello-Cantoo, TikTok at Marcelo can too And then also Projectwifi.io It's our website 100%. Thank you again boss Really appreciate that.

Yeah, no thanks for having me and I appreciate it.