The Code To Winning - CARTELS, JAIL AND SECOND CHANCES: THIS DJ TURNED ENTREPRENEUR || KRIS KRAZE || EPISODE 028

Episode Date: June 6, 2025

CARTELS, JAIL AND SECOND CHANCES   From schoolyard bullying to Hollywood afterparties, drug raids, and rebuilding life through entrepreneurship — this is the raw, unfiltered story of Kris Kraze. In... this episode of The Code to Winning, Kris sits down with KG to share a rollercoaster journey that began with spinning Britney Spears at backyard parties and led to six-figure months, FBI and DEA raids, IRS audits, and ultimately, redemption.   🔑 We dive into: His start as an outcast searching for importance DJing school dances and networking his way into elite Hollywood circles Making $100k/month and the dark line between hustle and destruction How importing from China led to massive success and a 3-year IRS audit Why modifying products in the U.S. gave him a competitive edge Founders Field Day – his movement to empower scrappy entrepreneurs The ethical tension between low-cost Chinese manufacturing vs. U.S. labor Lessons on setbacks, resilience, and rewriting your story 🔥   Whether you're an aspiring entrepreneur, creative, or someone who's ever hit rock bottom, this episode will move you. It’s a testament to second chances, the hustle to stand out, and the grind it takes to rise from the ashes.

Transcript
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Starting point is 00:00:00 Ladies and gentlemen, we have another episode of the Code 2 winning insights you need today to seize the world tomorrow. Another real treat, special guests, an amazing and serial entrepreneur right here in Cincinnati, Las Vegas, baby. Start further ado of guests today, Chris Craze or Chris Marlon, whatever you prefer. Great honor, boss. What's up, man? How you doing? Doing one of you? By the way, that intro, you'd be the best DJ or voice for multiple different things.
Starting point is 00:00:36 I appreciate that. I appreciate that. It's a unique. It's a unique voice. Somebody once told me, because I used to be a service missionary for my church. Right now, even though like I'm 31, I have a baby face, but like 10 years ago. You're 31 where you look like you're 23. I was about to say.
Starting point is 00:00:52 So I looked like I was 12 years old and I had the, like my voice was deeper. So I was known as a missionary with the baby face and the deep voice, you know, so. They're like you're psyching us out, man. Awesome stuff. So like I said, I'm excited to have you in the podcast today. Yeah. And we obviously focus entirely on winners, entrepreneurs, like, you know, philanthropists, like, you know, philanthropists, and so forth as well.
Starting point is 00:01:14 And you completely fill the criteria. If you could just give our viewers a brief introduction of who you are and pretty much, like, how you started this entrepreneurial journey. Yeah, brief introduction. Todd, where do you start with that? So serial entrepreneur, obviously, one business was never enough. It started as being a DJ, you know, or actually riding the trash trucks back in the day because I got to pull the levers and you drive the trash truck around the neighborhood
Starting point is 00:01:40 and then, you know, got paid small things for that. That was when I was like seven, eight or nine years old. That definitely violates labor laws now. But that's where it really started. I had a lot of loss of my life, but used out the catapult forward. It was a DJ for a while and DJed massive clubs. DJed a lot of the clubs in Vegas, the Hollywoods, the Grammys and Oscars after parties. Wow.
Starting point is 00:01:58 Ended up, you know, going into some stuff and having businesses that weren't legal, but they were still businesses. They come with the DJ territory. Any of the viewers can connect the dots. I'm not sure how, you know, what rating your podcast is here. Oh, yeah. Yeah, that kind of catapulted into further business ventures, you know, starting other companies importing stuff from China, modifying stuff. I mean, we've done a lot of stuff. Awesome stuff.
Starting point is 00:02:23 And so when you started off, where you straight, like in DJing, music, well judging from what you're saying looks like you kept connecting yourself you know making those after parties in the Oscars as well and that requires connection that requires networking as well but I want to figure out like the start because as we segue towards that because I love entrepreneurial journeys but like they always start somewhere where was your start yeah the start was the start was actually in school getting picked on and it's probably not a start that somebody would normally think for entrepreneur right but it was you know growing up I
Starting point is 00:02:55 wanted to be a part of groups and I got picked on and you know I ran with some gangs growing up and stuff like that and that was always to like be the deviant kid be the cool kid do things that other kids didn't do because it was like hey I want to stand out I want to feel important I didn't feel important enough and so and going through school got picked on well the irony with this is I like music as well and so back in the day it was like you know Britney Spears CNC Music Factory REM like all these older bands I really like that music and so did other people. And so I had CDs and I said, well, people like music. They want to have music played. There wasn't, you know, iPods or, you know, Spotify's or anything like that. I said, so why don't I
Starting point is 00:03:36 just play the music at your backyard party? And then I get to go to the party and I get to be there. And there was a level of importance and a level of authority that came with that. And I think that I got addicted to that because I said, wow, like, I actually feel important now. Kid, you know, kids had a fun time, got booked at the next party, the next party, the next party. And before you know it, I'm DJing school dances. And so the same kids that picked on me in school, I'm DJ in their dances, they still picked on me. Oh, you don't have the rap music.
Starting point is 00:04:03 You don't have Wu-Tang. You got Britney Spears. It's like, dude, it's not what I want. Like, yeah, it's dope to listen to, but it's what everybody else wants. And so that was kind of like what really sparked a lot of it. If I had the really pinpoint something, it was that. And then you obviously started like networking your way towards getting to that level of the after parties of the Oscars, Hollywood and all that kind of stuff.
Starting point is 00:04:25 One of the things I love preaching and talking a lot about is obviously your network is your net worth. Eventually, especially coming to America, the importance of networking and trying to find that next lead to the next person as well. Because it's of utmost importance because it's not exactly what you know, but who you know as well. So how important is networking for you in your path and success to where you're at right now? Huge. By the way, what rating is this podcast? Are we a rated X where everything goes? I want it to be as offending as possible. Yeah. Okay.
Starting point is 00:04:57 So, and I ask that out of respect for the podcast here. But the reason being is your network is your net worth, but there's a flip side to this. And in DJing, from my purview and my experience, I would be the guy at the parties. Yeah, I'd come into the parties in Hollywood and things like that. And that would get you in the room to an extent. There's always the event, the house. You go into the room and you're in the mass room, right? But then there's side rooms.
Starting point is 00:05:23 and those are where some of the meetings happen. Those are where real connections happen, you know. The ditty parties? No. I'm wearing white, so I did not go to the ditty parties. I just like all white, but it's not fully white. That's why I got a black hat and black shoes. That had the drop in there, man.
Starting point is 00:05:43 Definitely not the ditty parties, but what I will say is this is, obviously, the drugs and the networking and things like that, they did not happen in the main room. People would go to the back and people are in there doing lines or doing. doing whatever. And as you're co-mingling in those spaces, that's where the business talks start happening. And the sad thing about it, and I've actually said this off the record to a lot of people before, is there's so much inauthenticity because you'd be in the rooms and people, I'd DJ, I'd get done DJing, and then, of course, I'd have shit, other people would have shit, then we'd go in the side rooms, we'd be doing shit, we'd be drinking, we'd be talking. And before you know it, 15 minutes later, it's like, hey, by the way, like, you know, I happen to be an owner of this nightclub over here.
Starting point is 00:06:25 Or by the way, I happen to be an owner of a football team. Or by, it just, and the thing is, is I'm in the room with this guy right now at this insane level of a stature literally because of a substance that is sitting on, on the table here that we're both fucking enjoying. And, and the problem is, is it's great. A lot of it's taught. A lot of it, some of it turns into stuff later on. But the problem was at the end of it, I think it takes a real person to go, this is an inauthentic relationship. Like, how can I take this person serious when we do any business ventures down the road? Because we met in the bathroom over some lines. It just, it was, and I had a problem with that. And there was a ton of these parties like that. And it was crazy because I remember
Starting point is 00:07:08 thinking of myself, wow, there's people that would give their entire life to get in the room with a person like this over a real business deal, over a real opportunity. over something that really meant the world to somebody. Somebody that could be the best graphic designer in the world or the best video editor or the best at whatever they do, they don't get the chance to do that because maybe they don't do lines. You know what's crazy when you mention that?
Starting point is 00:07:32 I once heard a saying saying that, the saddest moment in your life is when you realize that your role models on the people that you thought that they were as well. You know what I'm saying? And I think it's important for us to choose the right people to associate ourselves with the right role models,
Starting point is 00:07:47 so the right people to look up to. And also the whole Jim Ron phrase, you're the average of the five people you hang out with as well. Which kind of like segues to like the question I want to ask you. So how did you end up like finding a different path? Because I would assume it's so sad when you're going to see what's happening, how unauthentic Hollywood may be from what we're seeing.
Starting point is 00:08:05 How did you segue out of that kind of scenery to kind of like hit a different trajectory as well? I mean blatantly put it was a hard segue. You know, I was wheeling and dealing. I was working with, you know, big, big enterprises, cartels working with them, not for them, very big difference. And I knew, hey, it's going to end up in death or it's going to end up in jail or maybe I get lucky and I just stop it sometime and make another way out. And I guess fortunately, unfortunate for the situation, but actually very fortunate,
Starting point is 00:08:33 got caught with a lot of stuff at multiple times, at least twice, and ended up having very good lawyers. And I call it insurance, put a lot of money away from that. but that was a turning point where I literally got a second chance at life. Doctors are coming in. I was in the military for a bit. So the doctor or the judge said, hey,
Starting point is 00:08:51 you're caught with this. You need to go to this Casa by the sea. That's $150,000 a month for the next year. Like the judge was trying to like really stick it to me and drain my bank account. Well, the caveat to this was the judge keeps on talking. The judge can't tell the doctor where to send you or tell you where to go to get medical treatment. And so I said,
Starting point is 00:09:11 I was in the military. I'll just go to the veteran to the doctor. And the Veterans Administration say, hey, come on in. You can go to rehab here. You don't got to go to cost by the seat for $150 grand a month. And so it was a huge battle in the courtroom. Lawyers fighting, judges pissed off, doctors coming in. And finally, we come to agreement. So the judge says, you can't step foot. I became an embargo DJ. You can't step foot in any place that sells alcohol is the main point of sale for the next 10 years. And by the way, if you get a jaywalking ticket, you're going to go to jail for 10 years. And so it was like a very defining moment. They
Starting point is 00:09:42 10 years of prison time over my life. And I'm like, okay, like, I need to wake the fuck up now because I'm literally, and I remember walking out of the courtroom, my lawyer, they called her the black widow. You know, she's just, she was crazy at what she did. Definitely hooked me up majorly. But she came out and she looked at me. She goes, this is it because she had represented me before. She goes, Chris, you know how fucking serious this is.
Starting point is 00:10:03 You fuck up again? She goes, hang it up, man. Like, you're done. She goes, there's nothing I can do at this point. And I'm thinking to myself, you're my lawyer and you're on my side. and you're ready to fight the world with me. And you're telling me that. I'm like, so I probably should listen to you. And I did. And so cut the phone off, stopped everything. My wife is just off camera here. We weren't, we were, you know, friends at the time. I said, I have to change my
Starting point is 00:10:28 whole mentality. And I live in an apartment above San Diego that overlooked the airport. And I'll pay a tribute to one thing. And this is probably some, you know, learning experience and advice to give to anybody. Anybody that puts their mind literally to anything can achieve anything because it took a change in my life and I said, I cannot deal with any of this past anymore. I have to completely exit out of all of this and change my life. Got a job driving forklifts at the convention center, told one of the guys off camera a minute ago about some of that, but I learned a new business, a new model. I learned how to import stuff from China. I learned about CO2. I learned about special effects for a year. And so I would import things. I would modify.
Starting point is 00:11:08 them. I would make them out of raw materials and then ended up selling them. And it was the same business. I'm buying something. I'm doing something different to it and I'm selling it for more. It was just legal at this time. Ladies and gentlemen, that is the code to winning, you know, literally. And I'm glad you said way to that. And I think what people don't want to stand is that the beauty of second chances is that some people take it and some people don't. And the fact that I love that there was a change, there was a past that you learned from. Sometimes we have to go through the lessons, you know, but people sometimes, when you end up tasting sudden wealth and then it goes away and you start from scratch, it's hard for people to kind
Starting point is 00:11:46 of like adjust to as well, you know? Yeah. I would assume from forklifting, from what you were gaining, how much you had was night and day, right? Night and day. I mean, I was, you know, I was doing 80 to 100 grand a month and a lot in a profit, you know, and I had DEA kicking my door down, FBI kicking my door down, you know, before that, I think maybe what year, yeah, before that because it was a couple years before. I mean, it was like, I had skated the, line, and I've told people this, I said, you know, you put somebody and you draw a line in the sand and say, dude, you cross this and your life is done, you know, either by dying or by going to jail, I mean, I've always come right up to that line. Like, it's like a sickening thing, you know,
Starting point is 00:12:25 legally, recklessly, you know, after losing my dad, how many, you know, substances isn't the same. It just, but I never crossed it. So I'm still here and I'm successful now. And I don't tell everybody, hey, go out and, you know, push yourself up to the line, but take chances. Like, you've got one life to live, you know, as long as you're operating within the means and you're doing things within the means, things can be done. And probably that lends way to a lot of the success later on because and it's in part of the setback slingshot, which is a book that I'm writing at the moment based on setbacks, how to use those and turn those into slingshots. This is one of them. Judge says, you can't DJ anymore. You can't go to anywhere that has anywhere as alcohol
Starting point is 00:13:02 as a main point of sale. Okay, cool. Well, a wedding is not alcohol as the main point of sale because there is no alcohol for sale, so I'll just go DJ weddings. I have another alternative option for you. You just go to Utah as well. Yes. I live in Utah. Except Salt Lake City. Yeah, no problem, brother.
Starting point is 00:13:22 So now, segueing to a new topic right now. I'm so grateful for that background in the story as well. And I want to focus right now on this new like journey that you currently end. That you started as well, especially with, it's almost like, wholesaling that you were doing, right? Because you got stuff from China, you know, you fix it up, and then you end up setting it as well. Can you kind of go a bit in depth? I know you can't explain it, but like a bit more in depth with what you did and how you end up like just branching out as well with that. Yeah. So at that time, we had an apartment. I overlooked the airport and it was a blessing of
Starting point is 00:13:53 disguise because I would stay up all night and you'd hear the traffic going by on the freeway. And it was just busy, busy, busy, busy. If I went to sleep, I'm like, oh my God, these cars are driving, like people are moving. Things are happening. I need to move. I need to learn. I need to do something. I need to, and it was an addiction to learning. So learn about the CO2, learned about, you know, how to make these products, how to import them, about changing things around. Obviously, that led in to another setback where we're importing stuff from China.
Starting point is 00:14:20 And the problem at the time is back then, I mean, this was like 2010, 2009, 2011. Wires took two weeks to get over to China. So you go to the bank, send a wire two weeks to get over there. And then they have to get the product and procure it or do whatever, move it, and then send it to you. You're looking at a month. if you send it electronically, which is funny because nowadays it's a month if it comes on a slowboat. And that was then sent it to me on D.HL or FedEx. So I said, there has to be a better way. So find out Western Union. Send them money in minutes at Western Union. Guess what? After $500,000
Starting point is 00:14:49 later, I get hit with the IRS with an audit. Where's all this money going? Why is all this money going to China? Where's your receipts? Where's your proof? Oh, everything's here, open book. Boom, three-year audit. So another setback because of that. So it was like, like, I did the right thing. I went into the right business, but now all of a sudden I'm getting punished again because I just wanted to get my money to China faster so I could get the product faster and sell the product faster. And then go into the product detail, it was finding things. China will copy anything. So anybody that has any idea, I mean, unless you've got a connection over there and you're working directly with somebody over there that can police somebody, like they will rip everything off. There's people that sell iPhones off to the side, whether you want to believe it or not, that are just as good as iPhones, probably the same thing.
Starting point is 00:15:34 but just no Apple logo. I mean, there's companies that I work with over there that they'll sell me main brand company's equipment, CDJs for DJs. I can get the exact same setup with no pioneer on it and it's a fraction less. Moral the story, they copy everything, they will sell everything off to the side. They don't give a shit. And so in doing that, I said, I need to have a product that stands out that I can control that I can't, I don't need to rely on them and I don't want my product that they're selling to me that they're selling to somebody else. So I said, said if I get the product and we modify it at my shop, minimal work, then we sell it to the customer. Now, we give a better product to the customer than they would get from China. And so everybody
Starting point is 00:16:15 else in the marketplace would get the same product from China and it would fuck up. You know, it would default. It would have a problem. It would error out. And then people would have to send it back and spend more money and time. And then they go, why is this guy's product so much better? And it was because we were modifying it here. And it was in that's literally what it was. You know, it's crazy that you mentioned that. I mean, it's just so hard for American companies to really compete because I was in the solar space for three years. And, you know, I remember I did one project when I was still in college regarding
Starting point is 00:16:43 how they're trying to build like a solar. They're trying to kind of go towards green energy, but solar is so expensive to produce in America, to actually have a company where you can get almost 10 cents to the dollar in China or even cheaper as well. So I get when you say that because China's got the resources to be. get something for a cheaper product, and it could get more considering, like, you know, Chinese one and the U.S. dollar.
Starting point is 00:17:06 So they have the market in the U.S. and they got the products in China. So even if you look at like Apple, Apple assembles all this stuff like, you know, here in the U.S., but everything's built in China, like Tesla, everything all, you know. So it was what I was going to say, and it goes along with what you're saying, it's, it's, we have to look at the education system. Ironic because that's a big topic now, right? And we outsource stuff all over the world. I got dev teams in India.
Starting point is 00:17:28 I had my accountant in India for many years. don't have it anymore there for many reasons, but we had a lot of manufacturing in China. Their entire culture, when somebody can understand the culture themselves, and I haven't been to either one of those countries, but I understand the culture there from the business side of things, and that China is heavy on manufacturing, on assembly lines, and that's what they're brought up in, whether it's a legal labor or whether it's taught in the schools, they understand it better. And the Chinese culture, along with the Japanese culture, is, You do what you're told.
Starting point is 00:18:02 You don't deviate, which makes us who we are is America. Because America always wants to, oh, this water bottle, I'll make one better. I'll do this better. I'll make it more efficient. I'll change it. I'll adopt it. That's bad in some senses. Like there's businesses in Vegas here that I've gone to to get boards manufactured.
Starting point is 00:18:19 And they go, we're not going to manufacture the boards here. We're going to send in the China. I go, why would you do that? They go, because everybody here is telling us what we need to do better to change our boards. that's not what we're paying them to do. We're paying them to make the damn bored and that's it. India, they're huge on numbers. SAS numbers, development programs,
Starting point is 00:18:38 like that's in their system. And so it's really, it's from my purview of this, it's like looking at what the culture's good at and saying they're good at this. That's why they can offer a better price at what they do. I love what you're saying. At the same time,
Starting point is 00:18:51 I mean, you look at Silicon Valley, you look at Wall Street. It's really got a lot of Indian immigrants, you know, Silicon Valley has got a lot of Chinese and like, you know, Asian immigrants as well. Math and science is something that's very big in like their culture as well. You know what I'm saying? Because if you look at there was a big debate with the whole like student loan thing where most people were going actually to college or study like art or like dance and stuff, you know what I'm saying?
Starting point is 00:19:16 Which it's almost like I understand why they do it, but it's almost like it's conflicting with the entire purpose of why they, you know, they get such high student loans and so forth. So I think what you're saying is 100% correct. I feel like there is a, it is a cultural difference. But at the same time, they come to American institutions to come and study. Yes. So it's crazy because it's this. So there's something like, so I know the education thing is a big thing,
Starting point is 00:19:40 but like even I from South Africa came to study in America and I found a lot of success here in studying because I felt like sometimes the education system, it's not perfect, but it breaks things down to the point where you can actually go to certain levels that you want to go to as well. So for instance, if you want to do like a math in my, country if you do either straight math or like a certain level of math if you go to the straight math you have a better chance of a successful career and in getting opportunities well whereas in america you can actually start from the basics and kind of go out so i i'm on both sides of the
Starting point is 00:20:12 spectrum if that makes sense because i yeah and it's not a one-size-fits-all i mean it's definitely it's ironic i think the general education system here you know we we we fucked up a little bit you know and so it's hey it's it's a we're we're a side step we need to bring it back back onto the rails. It's not a complete off the tracks, but we just got to refocus a little bit. But there's other things in other countries that I don't agree with as well. You know, and that's, I mean, putting people in factories that they're breathing chemicals and fumes to make a speaker that we're going to love or we're going to b-a-b-b-b-about that it doesn't look a certain color, but it's like, hey, do you really know what this took, you know, to make this speaker over there?
Starting point is 00:20:50 Like, they got nets on second, third, fourth, and up, you know, floors so people don't jump out of windows and commit suicide. You know, I mean. I've heard this from two different people that have been in China. And they've said, dude, if you are a good person and you care about where your products come from and some of the businesses that were involved with, they want to know where the products come from. You know, the Disney's 97-page contracts, they want to know where every product is sourced from. You know, these certain companies that we work with large companies, Kroger's and Walmarts and stuff like that, like some of them, depending on what they buy from us, they want to know where these products come from. And if it's a product that you have that has other sub products in it or sub components in it, where did those come from? And so, and a lot of them, and there's a reason for this, the government, well, they typically, and things that may have changed, but the last time years ago that we were involved with government stuff, that was the same thing.
Starting point is 00:21:43 You know, they don't want these things coming from China and things like that because of this. They know what's happening over there. They know that people are working for $2 a day, huff and fumes all day, getting all jacked up in their head. And, I mean, imagine that. It's like, it's crazy. And they're working 17 hours a day just to go make a, you know, somewhat of a living for their family if that even constitutes a living. It's sad. And so the moral of the story was somebody told me, I wouldn't go over.
Starting point is 00:22:08 I'm going to go over there eventually, but they said be careful because it's going to taint the way you see things, man. It's going to, every time you buy a product, it's going to be a little bit different. So it's, I'm both ways, like bring manufacturing back to the U.S. here, or it's hard. It's hard for us to compete. You know, like we are competing with China. I'm like, we know what we're competing with. I love that. Yeah.
Starting point is 00:22:30 I know right now currently you have a company business where you focus as well on trying to elevate other businesses. Can you kind of touch a bit about that as well? Yeah. So we have a movement here and a community founders field day. And it's not just for founders. It means like founders, like come here and have a field day with the information. right, but a founder by definition, not the founder definition of like founder for a big corporation,
Starting point is 00:22:53 you know, starting a big corporation or a company, but founder is, is anybody who's a free agent. I mean, a real estate agent could use this entrepreneur, business owner, you know, investor, anything like that. And it's content in a community, free newsletter that's based around that and helping people with three things. And it's the first one is, and it's foundational. The first one is confidence and communication. And they're cyclical. You get better communication, you build better confidence.
Starting point is 00:23:18 You have better confidence, you communicate better. Once you get that in line, because everybody struggles with this at a certain point, any type of communication, whether it's within yourself, whether it's within your family, whether it's within your workforce. But get the confidence communication down. Then you move into get your business and your marketing right. So business, marketing, and scaling. And ultimately, the communication is the foundation layer, because then when you get into that,
Starting point is 00:23:41 you can communicate with your employees better, You communicate with your colleagues better. You can communicate better with the people that you're bringing into your system via your own marketing outward. And so part of this is based on psychology as well. And then so it helps the communication and confidence help the business. Then the business ends up helping you again because then you invest. Then it turns into new investing and real estate or into buying other businesses. How does someone join that community?
Starting point is 00:24:06 Is it like a monthly fee or is it like a course? How does that work? Free newsletter. Oh, wow. Yeah. So we start with. Do you guys meet like regularly? in person or we just launched it so full transparency this video will be live for a while digital
Starting point is 00:24:17 real estate which were in the digital real estate space really big as well as actual real estate but this community we just launched in january and so this is a culmination of my work over the last 20 years but also a lot of consultants a lot of experts a lot of people that i've been involved in i think the two attributes that i'd spend to myself is i'm very resourceful and i'm a mack truck like they talked about at the show the other day, like a freight train, just a freight train moving forward. I mean, and so it's how to bring all these together because a lot of people struggle with different things. And at the core of this, a lot of people are like, I don't know where to turn. You know, being an entrepreneur is a lonely journey.
Starting point is 00:24:58 I don't know, you know, who to look up to for advice. And so if we could be your champion in the corner and we can kind of be the go-to for that, obviously it starts with the community. There'll be things later on. We will offer some programs later on. That's not what we're doing right now. Build the community first. Get the community up, offer these programs later on. I have my own programs off to the side that are not part of the community yet that we'll add later on as well.
Starting point is 00:25:20 Yeah. Last two questions as we conclude. What's the hardest part about being an entrepreneur personally for you? Considering you've seen both sides, what's the hardest part? The hardest part about being an entrepreneur is you see the world through the lens of what it could be, but you realize what it is right now and you realize that you're, you realize that you're, your own potential exists to actually change the world or change a business or create something that could do way better than it's currently doing.
Starting point is 00:25:45 But which one do you pick? Mike drop. Mike drop. We just ended right there and there. It's a wrap. The last question now. Obviously the co-to winning insights you need today to seize the world tomorrow. We ask each entrepreneur and each guest we have as our guest, what is your definition
Starting point is 00:26:07 of winning. It's hard to follow up after that previous answer you gave. So you better think deeply about this one. Definition of winning. Expecting that you're going to have losses, understanding those losses are going to affect you in a certain way, taking the way that you feel about those losses and the understanding that you've already had and the new understanding that you will be in that moment and actually catapulting forward with those losses. And that can be any loss. People are going to have personal losses. You're going to get sued. You're going to have business problems. You're going to have partners that are problematic. And so coming into the space expecting the absolute worse, not being negative, but absolutely expecting the worse, and then saying, you know what,
Starting point is 00:26:47 I'm ready for anything that's going to happen. That's your armor and going about your business and saying that shit didn't happen today. I survived another day. I'm ready to wake up tomorrow. And I think the second thing, if I were to add on to any of that is not only is everything cycles, but every single day is a reset to a brand new day, a brand new opportunity, and literally you choose the direction that you want to go in every day. Obviously, we get stuck in our businesses and we get stuck doing things,
Starting point is 00:27:16 and that's when it's not fun anymore. And that's, I think, the definition of a fun business and fun journey for an entrepreneur is waking up every day. I mean, my wife knows this. I wake up out of bed. I try not to get on my phone, just right off the bat, I want to be in control of the day.
Starting point is 00:27:31 But I literally wake up, and it's like a car that you just see, slammed on the gas and drive, and it's like, and it's going, and the back is spinning. This is the analogy. And it's spinning where you want it to go. When you take your foot off the gas, not figuratively here, but when you take your foot off the gas, that's the direction you end up going. Reverse this. Put the foot on the gas and keep going to that direction. You get to pick the direction. Devil mic drop. That's the first ever co-winning double mic drop we've ever had. Chris, congratulations of that. I'm just going off personal experiences.
Starting point is 00:28:01 Appreciate that so much. So if you could get that. our guests and viewers know where they could get a hold of you, if they want to join the community, your social media, whether you have a YouTuber or so forth, just let our guests know where they can get a hold of you. Yeah, so you can reach me online, chris craze.com, K-R-I-S-K-R-A-S-K-R-A-S-K-R-R-S-K-R-R-S-K-R-E-R-S-K-R-E-L-S-K-R-E-L-E-E-E-E-Y. And that's for the same thing at our podcast that don't see the video. stuff the code winning insights you need today to sees the world tomorrow Chris great honor thank you and it was a pleasure awesome stuff yes

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