The Code To Winning - EVERYONE IS CAPABLE OF ACHIEVING THEIR FULL POTENTIAL || ASHTON BUSWELL || EPISODE 026

Episode Date: June 3, 2025

(THIS WAS THE FIRST EVER EPISODE RECORED, WE FINALLY RETRIEVED IT) “If you married to the process you will win if you married to result you may or may not win”   In this powerful episode, we sit down with Ashton Buswell—a father, entrepreneur, mentor, and man of deep conviction—whose life story is a testament to faith, perseverance, and the belief that every person has untapped greatness within them. From the early days of struggling with direction to becoming a force for good in business, sales and personal development. Ashton grew up in a family of 8 kids , and moving with his family multiple times as a kid, born Colorado, raised in Kansas , moved to Montana then moved to Utah all when was a sophomore in high school, always knowing the feeling of being left out and has made it one of his missions to ensure people aren’t left out.   Started D2D in 2005 among the emeritus and more established people in this sales D2D industry and many consider one of the best (GOAT) door-to-door sales rep not only for his sales, revenue and records but teams he's built, people he trained and ‘legacy’ he’s left. Hence the title of the video. The best version of yourself his strive in not only fulfilling that but helping others do the same.   Ashton shares raw, unfiltered insights into the journey of discovering one’s purpose. He opens up about the moments that shaped him, the mindset shifts that helped him grow, and the values he holds onto in an increasingly chaotic world. Whether you’re building a business, raising a family, or trying to figure out who you are and why you’re here—this conversation is a wake-up call to stop settling and start becoming. Ashton reminds us that true success isn’t just about money or recognition—it’s about impact, legacy, and becoming the person you were born to be. This is more than a podcast episode. It’s a blueprint for transformation.

I started in 2005 selling satellites. I legit ran door to door. I would run from one house to the next house. I would cut through the lawns before somebody can say, don't run through my lawn. I was already at the neighbor's house. You know, how will you measure your life talks about that you got to meet your needs first, like your physical needs.

But then once you've met your needs and kind of met your money needs, then there's other levels of influence and other levels of things that you're trying to get, right? One of the next level up is recognition. People really want to be recognized and honored for what they've done. And then after that, it's like leaving a legacy. Like, what do I want to do? How do I want to leave a legacy for the rest of it? But it's not about the money.

It's about the number, right? I put a goal out and I've got other people that are counting on me and I'm counting on me and I'm a man of my word and that's what I said. So I'm going to go do it. You know what I mean? 100%. You know, what are the qualities? I think somebody that is willing to work,

irregardless of the outcome. If you get married to the process, you're going to win. If you get married to the result, you may or may not win. If I'm engaged with them, they feel like, like, man, this guy really likes me. This guy's really, he's really talking to me. Because so often we're, even when we're talking to, even when we're trying to network with somebody, we're like getting to know him a little bit and we're kind of all over the place instead of just locking in. My, I coached a little four-year-old soccer once and AYASO and at the end of the game,

I would go up to the kids and I would just make them staring me. And I'd say, did you have fun today? You did something, right? I'm so proud of you. I'm so happy you're here. You're going to go. Because that kid, I want that kid to know that they're important. I want to make sure that I'm associating with good people.

What will happen if you become the best, if you become the best person that you can be, people will be attracted to that. People will want to come talk to you. That's powerful. Right? And then you'll get to know them and your network will grow. Insights you'll need today in order for you to seize the world tomorrow. Today we actually have a very special guest, Ashton Boswell, the goat of solar, over 900 installed personal in his career in solar installations.

One of the people in the Mount Rushmore of Solar, everybody in the industry knows Ashton Boswell today. It's a great privilege to actually have him in his very own legacy offices in San Diego. Ashton, thank you so much, sir. You got it, man. I appreciate your time. Welcome to San Diego. I love this city.

I did Pespa for a short time over here as well. Okay. Awesome. built from growing up in a family of eight kids, traveling, moving multiple times when I grew up. I know what it's like to be the one when there's nobody, like it's just me, you know, like I understand what it feels like to be the one, so I've tried to reach out to the one. That's helped me a lot. Wrestling has really developed who I am a lot.

Are you from Idaho? I was born in Colorado, raised in Kansas, moved to Montana, and then moved to Utah when I was a sophomore. my parents have stayed there in Utah. And then my faith, man. I'm a big man of faith and my family. So there's a lot. I don't know that I did a very good job of kind of helping you know who I am, but those things have developed who I am,

who I am is a man of God and a lover of people. Awesome. Now that's perfect. I actually liked it a lot. I want to segue actually to the next topic as well. How did you come in contact or join the do-to-do industry? I mean, this field you've dominated for a while, but how did he start?

Yeah, I started when a lot of people were in like kindergarten or second grade. I've been in a long time. I'm an old guy in the industry. I started in 2005 selling satellites. I legit ran door to door. I would run from one house to the next house. I would cut through the lawn before somebody could say, don't run through my lawn.

I was already at the neighbor's house. And I was making $65 a cell. So I started in it. I only lost one time my junior. year in wrestling. And the guy that I lost to, his dad was the coach of Utah wrestling, and we became good friends. His little brother and I wrestled together at Rick's College. And anyway, I got home from my Mormon mission, and his dad, I went and visited his dad just to hang out. He's like, hey, Brandon's out selling satellites door to door. You should do it. You'd be good at it.

I was like, I don't know anything about sales. He's like, yeah, but you can work hard. I'm like, yeah, I can work hard. He's like, then you could do it. I was like, is that all it takes? Like, I just, I just have to work hard. And he's like, he's like, that's what Brandon tells me. I don't know. I guess I guess you should talk to him.

And so when he came back from the summer, I, I met up with him, talk to him about it. And he said, listen, man, our goal would be to help you make $40,000 or $20,000 in a summer. And I thought, if I worked all summer long and made $20,000, I could just focus on grades and girls, like, I'm in, you know? Like, not to have like a normal job throughout the school year. Yeah. And I ended up making $40,000 and it's only made more sense, you know. But so I got in it because a friend that I wrestled with in high school was doing it. Awesome.

Powerful. So, I mean, 2005 to 2023, it's close to 20 years right now. You've often seen like the do-to-do industry has changed completely from what it was. Yeah, yeah. What would you say the biggest difference from then and now? You know, I think a lot of, the, there's a lot of really good people in the door-to-door space. There's also some not as good people. But for the most part, it's all really good people doing the best for them and their families.

And I'd like to think that a lot of the best people came from that nucleus and Atlas. People know the name Casey Baugh and Jeff Mendez. They were from Atlas. Doug Robinson, Luke Toon, Ashton, Boswell, we were at Dave Force. We were a part of Atlas. And it was this really awesome culture of development, personal development, that I'm so grateful has spilled out into what I feel like all the sore companies now. Not all the store companies, but all the door to door companies have most of them have some sort of influence from the names that I just said. And again, it wasn't started there.

Todd Peterson was there before all of those things. And he did a lot of good. But Casey and Jeff brought a really good culture to Vivint, that, that helped them grow. So anyway, how it's changed over the years is we started out real fundamental like let's go develop and be amazing. And then it kind of turned into a little bit

of a bro culture of like, hey bro, yeah, bro, let's go make all this money, bro. Like it kind of turned into that a little bit that I didn't like. That it was kind of real, it was a little more showy. And now I think there's still some of that. But I think that

that it's kind of evolved more back to the, hey, let's develop as human beings. A lot of, a lot of daughter salespeople are doing solar, which is the promised land, I think. I'm in it. It's a gold rush. I'm in it. And I think it'll be a promise land for a while. I think there'll be a lot of, a lot of millionaires made by doing solar. And then the fun part about the product, everybody wins. But, you know, you know, how will you measure your life talks about that you got to meet your needs first, like your physical needs. But then once you've met your needs and kind of met your money needs,

then there's other levels of influence and other levels of things that you're trying to get, right? One of the next level up is recognition. People really want to be recognized and honored for what they've done. And then after that, it's like leaving a legacy. Like, what do I want to do? How do I want to leave a legacy for the rest of the people? And I was, earlier we were talking in my heart, my heart's warm that there's people not in my company that are giving trainings that I gave them a year ago, two years ago, three years ago, whatever. And they still talk about.

I mean, that, that, that makes me feel good that I'm leaving a legacy that people want to, want to learn from, right, and follow. And so I think the opportunity that solar provides for people when there's a higher ticket item or more income is people can now move on to, instead of just, making a ton of money or making a ton of money to have flashy cars, it's like, all right, I can buy the car and get a cool car, but then I still got more money coming in. What am I going to do with this? And hopefully they start to think about buying properties and investing other things that will then make a really awesome legacy for them and their family down the road. I couldn't agree more.

And do you think because solar there's just so much abundance of wealth that sometimes sales tend to become a bit more complacent rather than being in a different industry? Yeah. It's an interesting cycle with solar sales guys. They will come in hungry, crush it, make a lot of money, just to feel great about making a lot of money, and want to continue to make lots of money. And then they'll get to a point where they're like,

I got so much money. And more than I've ever made. That they'll stop working a little bit. And then all of a sudden, working three hours in a day is a lot of time. It's like, bro, three hours in a day? When I started, it was seven hours of knocking every day. They gave a bonus called an Iron Man bonus. And I'm older, right?

I mean, 2005, almost 20 years ago, I was a poor college kid. If you knocked seven hours a day every single day and only took Sundays off and three other days the whole summer, they gave you a thousand dollar bonus. And I was like, you're going to give me $1,000 just to do my job? Yeah, I'll do my job, right? And so I'm clocked into seven hours a day. Some of these solar guys are like, no way. I'll never do that.

Four hours of day of knocking is a lot for a lot of people. And I'm like, that's a half of a normal work day. What the heck? But they get rolled into the idea of that they've got what they need. And well, maybe I'll just go out during prime time and not try to get those early ones they forget what got them there. And what you do have to evolve, right? There's a certain amount of leads that you can get on your own in a given time.

And then you've really got to evolve to getting referrals, and you've got to evolve to getting lead partners, and you've got to evolve to, like, building relationships. Right? I got a big deal that's going to hit probably today or tomorrow that will make me $15,000 to $20,000 from a relationship that I created with a mortgage broker. Right? And when I'm first starting out as a brand new rep, if I'm trying to make too many of those

relationships, I'm not making any money because I need to be knocking on doors. So anyway, there's levels to getting more progress, but I think guys get a lot of money in their pocket. And what I've seen, though, the best guys is they'll go through that cycle where they'll make a lot of money, be happy about it, and make more money, and then get complacent and not work a whole lot. And then they're kind of going through the solar coaster of making lots, not making lots. And then they're like, this isn't very fun.

it's fun or just to crush it all of the time. And it becomes less about the money and more about the number and the competition and then the best ones will continue to produce. This month, my normal job now as a VP isn't to sell a lot, but saw an opportunity to kind of help legacy crush it and threw out a goal, let's do 20.

Everybody, who's going to do 28 sales and 28 days? I'm in. I want to do it. Who else is with me? Right? Let's go do this. and let's go lead our teams, let's go lead our people. I'm at 13 on the month. Wow. And that's an incredible month, but I'm not happy about it. Right?

Because the goal is 28. And I've had like seven people tell me in the last little bit, no, we're going a different direction. I've got, I can show you my book, I've got like 25 people that are all really close. So I still think I'm going to get 28, even though we've got like how many more days left. We got eight days left, 90.

seven days. Eight days left. Yeah, six days, whatever it is. I'm going to sign up a crap ton of people in the next six or seven days. And because I believe it up here. And anyway, so it becomes less about the money. 13 sales, 12, 13 cells in a month. When all those go to install, my pulter rate's really high. That's a lot of money, man. 100%. But it's not about the money. It's about the number, right? I put a goal out, and I've got other people that are counting on me and I'm counting on me and I'm a man of my word. what I said, so I'm going to go do it. You know what I mean? 100%.

So anyway. No, I love that. I love that. And I think the reason why I bring that example up, when I first did pest control in New Jersey and then I ended up being pest again, like it was, we got small amounts of money, about 200 bucks a sale and it accumulates to like thousands of dollars in summer. And then when I end up doing solar industry, I first moved to California before my wife joined me after we got married and then we moved completely all our stuff there.

But when she came through was my first self-gen. and when she saw like the check and it's like boom like 14,900 be like wow and it's easy for that kind of mindset when you're like you'd work this hard for about maybe three or two and a half months

and like you know pests or so forth but then getting that it's easy for you just to become complacent you know because it's almost like wow I don't have to actually work that hard you know what I'm saying it's about changing the paradigm shift as well but how do you then my next question how would you then identify the most important quality in a salesperson.

What's the most important quality? They need to be a wrestler. I love that. I love wrestlers because I wrestled, right? But it's not that. It's the work ethic. I will take... Can you develop it or is it something you just have?

No, you can totally develop it. I would totally take, I mean, I jokingly say, but in real life, love recruiting wrestlers, farmers, and cross country runners and swimmers. Those are individual sports that take a lot of grit, right? A farmer knows how to work. If they were, if they're from Nebraska and they were raised on a farm, do you come sell with me? You may not have all the skill, but you're going to know how to hustle. I'll change your boots, so I'll buy you a pair of running shoes.

Just let's go work, right? And so I think the best, so you ask what, you know, what are the qualities? I think somebody that is willing to work, irregardless of the outcome. If you get married to the process, you're going to win. If you get married to the result, you may or may not win. Sometimes people win if they're married to the result, right? Sometimes they get the result that they are married to or that they really want. And that's fantastic.

But it kind of ends then, right? If you want somebody to walk a really long time, find somebody that really enjoys walking, not the destination that they're going to go walk to. You know what I mean? So, anyway, hard work. Somebody that's willing to work hard, I'll mold that person into what to say and when to say it and start to read this body language and all those things. I can help you with that.

but I can't often teach. You can tell them the recipe is hard work and tell them you need to do these things, but it's a little bit harder to teach that and really get that and grade in somebody than the cells. I think that also goes in line with, I don't know, you don't

watch much, you don't watch soccer, right, or anything like that? Yeah, right, yeah. Okay, so there's a big, there's a, one of the biggest global superstars, his name is Christiana Renaldo. Yeah, Rinaldo. Yeah, it took all that money, dude. Go play back in the European league, come on. There we go. And so, So his story, there's also Messi from Argentina, who is completely talented, like the ball is glued to his foot. But Ronaldo was one of those that was always the first, all his coaches talked about how he was the first on the training ground and the last to leave.

Always worked on his shooting, worked on his heading, worked on every part of aspect of his body, how he ate. Like all the sacrifices he made to prolong that longevity as well. And I like what you said because you have identified that wrestlers have got that competitive. like they want to win they know to work hard as well do you think also um people that are married might have a better why than those that aren't married what's what's your opinion maybe i think some people say yes on that like for sure and i would say maybe um they they have as far as a why goes yeah they have a why sometimes that why can trump their thinking though in the moment right if it's a if it's a married guy oftentimes they'll they'll have a really

solid why of what they're doing, but they'll also need to make money sooner than a single guy or girl. And if they don't, they may not give the process long enough for it to actually become fruit, right? If they're working really hard, but they're just at the cusp of it, and then they're like, I'm out, I got to go. I got to find something else because this isn't working. They could maybe just miss it. So, you know, so maybe married people, maybe not. And kind of back to the sports thing. Why I mentioned some different categories of

sports. And football. Football players and soccer players and those team sports, they can also be great. But where sales has become my sport and my hobby. And sometimes your people are like, well, dude,

you don't really do a whole lot, but you sell. I'm like, it's how I have fun. You know? I enjoy competing It's a sport to me. And sometimes people measure the dollars and cents like the scorecard. And that can be a scorecard. But really, to me, it's like sales, right? Sales.

And it's all super proud that I have over 900 personal sales. I'm super proud of that. I know a handful of people that have more than me. That's amazing. I consider myself one of the best solar professionals in the world. In personal sales and management and all that stuff. I've been in this game since 2005, right, in Door to Door. door sales. And there's a lot of people, there's other people that are in that same realm too,

right? But it's, it's fun to be, to consider myself that. And it's because I'm a competitive person and I'm a sports guy and this is my sport. Rinaldo Messey, they want to be there, they want to be Federer Djokovic, they want to be the top guys in their sport forever. There's the LeBron debate, right? It wants to be the top guy known in all the category. The debate ended, actually. Right? The debate maybe has ended. But, but, but those, guys that that's a cool place to be and and I think people that can treat life like a or their jobs like a competition they'll be more successful that might be married that might be single that might be a farmer that might be synchronized swimmer you know what I mean I don't know but

if you can treat it in a way that you're you're trying to make life a competition sometimes the competition for me is how happy I can be or how happy I can make somebody be at the door that's a funny competition to have can I get this person the smile fast. How fast can I get them to smile? Can I get them a smile for a long time? Or a little time, right? Like that's, anyway, you're getting into my brain a little bit about how I compete and how I try to try to make my life better and other people's life's better. And a lot of it's just trying to win every day, man, win out of the situation. I love it. And with the success that you've accumulated over these years, what has been like your sales,

like strategy? Let's be more practical. Like, what are the things that have helped you, like step by step, reach that next level because you're still hungry than some people that actually started two years ago. You know, what has been that sales strategy for you? Like in step by step. When I was in the full-on grind of any of my things that I've sold, so door to door I sold satellites for three years, and I sold alarms for three years.

I actually moved to San Diego to start some businesses with my brother and then did some other things for a couple of years and then got back into solar. The official date was December 31st of 12th. 2013, so I can say from 2013, but really 2014, right? So nine years in solar, it's a long time. And when I was in the grind, so again, my role's a little bit different right now, but I still am hungry, but let me talk about while I was in the grind and growing, okay? Just like somebody in track or lifting weights plateaus up to the next level, I believe that sales is the same

way. And the way that I would always be hungry is I was always looking for the next plateau. Okay, if you're a brand new sales rep doing solar, you're going to be setting leads and you've got to be a one-a-day rep. That's what your goal should be. I'm going to get one lead every day. I'll knock, if it doesn't matter if it's the last door of the day, every single day, I'm going to get one lead. And prove to yourself and prove to other people that you're a one-a-day rep.

That's who you are. Walk around that way, that's who I am. And then after a while, after proving that to your leadership and to yourself, like, It's not that much more to be a one and a half a day rep. If you're knocking six days, you go from six to nine leads in a week. That's not that much different. But you've got to hit that next plateau in order to become that person. All of us want to jump to the six a week, six sales a week or six installs a week guy.

All of us want that. But you don't just become that. You have to plateau up to that, right? So as a brand new rep, you're going from one a day to one and a half a day. and then you become a two leads a day rep, right? And then you become a closure, and you have to start at one a week. It may feel like you're going down, but you've got to go to that plateau. I get one sale every single week, no matter what, that's who I am.

And then you realize it's not that much more to go to one and a half a week. So I'm now one and a half a week. Over a two-week period, I have to get three sales. That's it. And then you hit that plateau, and then you do two a week. And it's not like you do it once and you're that guy. You've got to prove to yourself and to your leadership that that's a lot. who you are. But then you walk around with that confidence. Walk into the room like,

this is who I am. I'm a two-a-week rep. That's what I do. That's who I am. And hold that. And then it becomes who you are and it becomes an expectation. When I was really getting, if you looked at my stats from legacy, after I made a decision that I was going to be the rabbit for our company in like middle of 2015, April of 2015, I was like, do, we don't have a rabbit. Somebody needs to be the rabbit. It used to be Luke Toom, but now he's the co-founder and he's not in the field and I'm in the field and I need to be that guy. So I decided that I was going to get 100 installs from July 1st to December 31st and 2015 and I did it. Got 100 installs in six-month period.

But from that decision to like when I took my VP role, if you looked at the data, you would be hard pressed. You'd maybe find two or three months where I didn't get at least 10 cells a month because that's who I was. I walked in a room. That's who I am. I do at least 10 a month. That's the plateau I want to always be at, right? And then I would do others at different times. But how you continue to be hungry is you are striving for that next plateau.

And it's not, I don't like, mad respect for people that go drop 20 in a month or 30 in a month or 40 in a month. More respect for the guy that does 20 a month every single month. Consistency. Oh, man. A happy man is a consistent man. If you want happiness, be consistent. If you want happiness in your marriage, be consistent. If you want happiness in your health, be consistent.

Powerful. Right? A happy man, happy woman is a consistent person. And so, again, not that a big month or big quarter is bad because that's fantastic. But you want to continue to hit the plateaus, continue to be consistent, month in and month out. This is who I am. This is who I am. And you, and again, I did win some awesome calls.

competitions. I did 16 self-gens in a day to win a Tesla. Years ago, that was awesome. Right? 16 self-jens in one day. And so I've done some cool things, right? But what I'm honestly most proud of is that every single year, 100 installs a year, no matter what, 100 installs a year, no matter what, that's just who I was. I made that decision. That's who I was. I carried that around. That's who I was, and that's what I became. And so I think people continue to be hungry if they are hitting plateaus.

And again, forget the dollar amount. The dollar amount will come. But you've just got to progress in practical terms. As a setter, you got to this number of sets, and then this number of sets, and this number sets. And then as a closer, they gotta go here, here, and here. I remember it became really real to me my second summer of selling.

I managed a team in Albuquerque, New Mexico, and we were selling satellites. And I was, I was, I was, starting to get three a day every day, three sales a day, every day. And I was like, you know what? That was dish, right? It was dish, yep. And then I was like, you know what, dude, I can do four a day. And that's, that's, that's, I'm going to start doing four a day. Made the decision. That's who I am. And I started doing four every day, boom, boom, boom, boom. And I was like, you know what? I've been doing four a day for about a month. I'm going to do five a day. Oh, very good. Five a day, boom, boom, boom. And I got to six a day, every single day. And it was

incredible. And then solar, I got to that same plateau, but instead of a day, it was a week. I was hitting six weeks every week, boom, boom, boom. Wow. All that's guaranteed. I remember one week. I remember where I was at when I had this conversation. We were bringing on a new team. And the previous week, I'd only got one. And I was like, where all my people at? Like, I was getting six a week. That's what, that's the level I was at. And I was, and I showed them all. And then I got one, and I was freaking out. And that next week, I got 11. And the numbers played out. Lovely.

Six-a-week guy. That's what I was at. So anyway, that was a long answer. But hopefully there were some good nuggets in there. The plateauing up principle is really what's helped me to succeed at all the different levels. Right. And plateauing up, I referenced the gym. If you bench-press 200 to get to 225, you don't just add a pound every day.

You work off of 200 and you work your max and you do. 85% at this number of reps and then and then 70% of this number of reps and then three months later you max out again and you hit a new plateau right and it's that same kind of concept if I'm this if I'm a two a week in sales rep every single week I've got to I've got to work at that right that's got to be what I work off of and then when I max out again I can go up to three right so that's a perfect answer I think I actually answered three of my questions and just that one answer over there, I appreciate that. I wanted to actually even add on that.

I noticed that just every sales still excites you. Even after being in the industry for so long, and I called you the goat earlier, and I genuinely do mean that I think you are the greatest of all time, not just my opinion as well. And the reason why I say that is I feel like those attributes that I see in you, I see a lot in sports that I like in Rinaldo.

I see Rinaldo scoring ahead, I'm like, dude, you have 800 career goals, but he scores one, he loses. his mind. He has a famous celebration called the sea. Right? Should we do that? Should we do that after I come out of the cell? He's going to go.

Also, I was going to say that. He, every way he scores, like Man United, Real Madrid, Juventus, he is just like, when he loses, it drives him nuts. I'm like, you've accomplished every single thing. You've won five chance.

Champions League, you have all the golden boots, you have this thing, but it just still feels it can give more. You know what I'm saying? That kind of mentality, it's unmatched. That's what separates, I think, the greats from like the good, you know, and so yeah, I'm going to go into that. Now then what I want to dive into, you know, you're a man of faith, you and I belong in the same, like religion, same faith as well.

And I feel like also people in the door-to-door industry, a lot of come from like members of the Church of Jesus Christ, Latter-day Saints, what you and I am. How important is integrity in sales? Oh man. If you don't have that, you don't have anything, dude. Yeah, integrity is so crucial. And it stems from, there's some faith component of it, right? And it may be our church and it may not be our church.

I believe that human beings are good. I don't care what religion you are. I don't care what race you are. I don't care how much money you have. You're good. that's a core belief of me. There are very few people that wake up in the morning and say, you know, I'm going to try to screw somebody today.

Some of them try to hack my Instagram or... I see that. I saw the thing. There's a lot of Ashton Boswells. Asked for some money, but... I thought there was one. There's like five Ashton Baswells following me. Who's that? Who's that? So sometimes there are bad people in the world, but my core belief is of mine,

is that people are good and that people are trying to do good. and so the more one of the things I like about the solar cell and it personally is that the more honest you are the better it is for you oh I love that because in sales you can be you can be a flowery you can kind of say some things that are that are on the fringe and they're true but the way you say them can kind of get a customer to think different right and that doesn't work very good in solar because they'll find you out. It's not like, and installs are getting faster and people are getting in really soon. But I've only, I know Sun Run did like three, what do they call it, Code Blues or something

like that, where they signed them up that day and installed them that night. So that might be on the horizon. That would be awesome if that was a consistent thing. But right now it's not. So people have time to find out if you lied to them or not. You lie to them one time they're done. They're out. right so you've got to be crazy honest and in sales in general life in general sales in general

man the more honest you are the better your life is going to be and it's funny as I I ask people a trick question and I usually give them the answer I shouldn't have maybe said it was a trick question but let me ask you a question who is the most honest person that you know my dad my dad my dad my dad I think defines integrity my dad's a person I strive to be like my dad is just like the father figure that I wish would receive more recognition. You know what I'm saying? I feel like people like that are always under the radar, but they do so much in the world. So like my dad's the perfect example.

And obviously the prophet, sorry, like in my religion. So yeah. So I mentioned just a trick question. And I'm sure your dad is awesome. My dad's my hero. I love my dad. I love my mom. Heroes.

The answer should be yourself. Who's the most honest person that you know? it should be, I'm the most honest person that I know. Right? And that's why it's a trick question. But we normally don't think of it that way, right? Like, you're asking me, who do I know? You trick me, actually.

I told you it was a trick question. I told you a trick question. So we often don't think when somebody asks a question like that, that we can be included in that answer. So your answer wasn't wrong, right? But we should be the most honest people that we know. I'm the most honest person that I know, and that's really hard because I walk around with me all day every day.

and I know the good and the bad that I do, right? But I should be the most honest person that I know. And so I think we get in the habit often, or I should maybe just say me, I've gotten the habit of little white lies or little white things. Like if I'm late to something, you know, just a little, like I'm late, but I did do this earlier, but that's not why I'm late. I'm just late, but I'll maybe say, well, there was this thing, right?

And I'm on the freeway and there is traffic. So I'm on my way. I've got my NASCAR helmet on. I'll get there as fast as I can. That's the text that I use and get people laughing, right? And I'll get there, but I'm going to be a few minutes late. Sure, there was traffic, but I just left late. It was really just me, right?

And little things like that, it's like, all right, my integrity is really the most important thing that I should have. And so, again, I don't care what religion you are. you've got to hold your integrity like to the max right and your life will be better i love that that's that's very powerful i couldn't agree more um i know i'm segueing to another topic right now but i want to let you know one of the things i really like on your social media which i follow almost every time i'm on it is when you post stories of non-negotiable daddy daughter date I love that. I'll sort of my wife every now and then

how important is balancing family and work, especially in trying to build consistency and success in both. Because it's so hard especially when you're starting, I want to get this thing done, I want to do that thing, I have my wife, but it's like you want to do all this stuff and

balance may not be a strength for everyone but it just seems to just be growing into you naturally. And it's a genuine one. It's like a genuine. So how do you balance that? Man, a lot of effort. A lot of effort and a lot of time.

My wife and I've talked about it a little bit recently, and she's like, it doesn't go without sacrifice. At different stages of my career, I've sacrificed, and I call it sacrificing at the right time. Like, I've sacrificed for things when I've needed to, and it's turned fruitful. But the idea of a couple of, A couple ideas.

Keep the main thing, the main thing, is an idea that I think about. If I'm at an appointment or if I'm working on a project and I need to go pick up my daughter or I need to go see my daughter, what's the main thing? Is my main thing this project I'm working on or is it to be there when my daughter is doing her thing? Well, the main thing is my daughter even. Is she going to remember that I was five minutes early? Probably not.

Would she remember if I was 30 minutes late? Probably. Right. That's true. To a certain thing. And so what, but what's the main thing? The main thing is my daughter. So having balance is really more, I think, a harmony.

Balance is the word we use, but what we really want is harmony. We really want to have a work-life harmony. Because if we're in harmony with our spouse, then things are good at home. If we're in harmony with our boss or with our coworkers, then things are good at work. right I went on a little journey kind of I've wrestled in high school in college I was super fit and then I kind of stopped exercising for a while and my wife got mad at me because she's like you still have defined biceps and you don't even work out and I said I did 100 push-ups a day in sixth grade every day I think I got it from that you know but but then I the coronavirus I realized through

the coronavirus I realized that if I didn't read my scriptures it was my fault and if I didn't exercise it was my fault. If I grinded a full work, if we're all trapped at home, right? And if I worked from nine in the morning to nine at night and I didn't make time to read my scriptures or say my prayers or exercise, that was on me. Because I could wake up at eight and I'll have time to do all those things. Or I can end my work day at nine and I can go exercise or read scriptures. Like, it was on, it was my fault. And I was realizing that I wasn't in harmony with me, with my body. So I went on a journey to get super fit because I wanted to have harmony within my body.

And so I started to create these things that the things that were the most important things became non-negotiable. And that word stuck with me and it stuck with a lot of people that there are certain things and Stephen Covey talked about big rocks, right? Your big rocks that are most important

need to go into your schedule first. To me those are my non-negotiable things, right? I have a non-negotiable date with my wife. Most important appointment of my week, every week, date with my wife. Non-negotiable date night with my kids. I have four daughters. On Tuesday night, you're going to be on the most time. And I travel sometimes. And other times we move it to another day. But for the most part, Tuesday night, you're going to see non-negotiable daddy daughter date. And then on Monday mornings, I have a non-negotiable workout. I found from my body that if I worked out on Monday,

that I usually worked out on Tuesday. If I didn't work out on Monday, I usually didn't work out on Tuesday. And for a while, my goal is to exercise four times a week. So if I didn't exercise on Monday and then on Tuesday, I have to exercise Wednesday, Thursday,

Friday, Saturday, or I don't get my goal. It's powerful. But if I did on Monday, then usually I did on Tuesday. And if I did on Tuesday, then I've got Wednesday, Thursday, Friday, Saturday to get two days in. Money.

Wow I would hold for some of that door over there So So if I If I got in those two Monday and Tuesday in my exercising Then I would have four days to get two days done And I almost every single week got it

So it became a non-negotiable thing for me And truthfully when I posted on social media I do it for two main reasons The main reason is accountability to me Because I'm a man in my word and that's what I've said I'm going to do. That's what I've said I'm going to do to myself and to others, but mostly to me. So if I did it, and people joke like if you didn't go to the gym, if you didn't post about surfing, did you actually go surfing?

If you didn't go to surfing, if you didn't go to the gym, did you actually go to the gym? What's the cold? If it's no pick, it didn't happen. Whatever. Pick or it didn't happen. I think that's stupid. But also, it gives accountability, right? So I'm accountable to me.

And one of the things that I love about it is that it's inspired other people, man. I love the thing that I am most proud of in my daughter or career, and I've done some awesome things in my daughter of our career. The thing I'm most proud of is I've taught a lot of people to go on dates with their wives, where they may not have, or make it a non-negotiable thing. Some may have gone on days or periodically or whatever, but people of all different backgrounds when I see them post non-negotiable. non-negotiable date with my wife. My heart is warmed because their future together as a couple,

their future for their family is so good. The best thing I could ever do for my kids, for my daughters, is to date and love my wife. That's the best thing I could ever do for them. And I love that I get to do that. And then I also show them when I take them on dates, hey, this is how a gentleman should treat you and I get the door for them and I'm courteous to them and I show them how I interact in situations. I went to a basketball game last night. And we bought tickets up high and there was tons of seats on the front. And I was like, let's be adventurous. Let's go see if we can go sit on the front row.

We went down basically to the, there was two seats, two rows on the floor and then the next row like in the stands. We went and sat down on those stands, made friends with the guy and he said, my daughter didn't show up. You can have those two seats and we sat right there. And that was now my daughter knows, hey, we can be adventurous, the worst they could tell us. Exactly. Sometimes they'll tell us yes and we'll get front row seats. And sometimes they'll tell us no. us know, we'll just go sit back where we sat.

I love that. So anyway, I'm going on a tangent here, but the non-negotiable stuff is really important from my harmony in my life. You talked about how do you have the balance, making sure that my non-negotiable is keeping the main thing, the main thing, right? And then turning my brain on and turning my brain off at the right times, too. When it's time for me to be at work, it's time for me to be off of social media. it's time for me to be even off of like texting things with my wife it's time for me to be in the

game at work that requires discipline like our generation is very accustomed to on the phone like the next notification the next like face time the next instagram this thing so it's it's hard to do that oh so hard so hard and so it builds it takes some some muscle right i i've i've gotten to a point where i leave my phone downstairs and i bought an old school alarm clock i don't go to sleep with my phone don't wake up with my phone. But there's an alarm on there and it's actually not a bad thing. And some people want to have it connected because they want to know there's sleep cycles and they want to have all these things. I get all that stuff. Right. But when I'm at home, man, when it's it's seven o'clock and I'm waking up my daughters, that's the most important thing.

Like that is a very sacred hour for me in the morning because sometimes like today, I probably won't see my kids. I'll try to make it home for scriptures, right? But I'll leave, I'll, I'll, I'll wake them up, feed them breakfast, have prayers, walk them to the bus stop, and then spend some time with my wife. And then I'm in the grind, man. Game on. Turn my, turn my business hat on. Boom, I'm hustling.

And communicate with my wife. This is where I'm out right now. This is the things I'm going to be doing. And other times it's like, hey, I'm going to be home for lunch. I'm going to be home for breakfast, lunch, and dinner. Let's do that all together. Right? And I can do that.

And other times it's not that way. And tonight, I told my wife, we had. we communicated and like I'm probably going to stay late but I we do scriptures at 815 so I'm going to try to be home at 815 so I can do scriptures with my family pray with them tell them I love them ask them about their day tell them about my day and connect right so anyway the way you have balance is there is a lot of discipline but you turn turn things on when they need to be on and turn things off when they need to be off when I go to the gym I leave my phone in the car it's time for me to be at the gym it's not time for me to be responding to text messages or emails from

customers. When I go to church, I put my, do not disturb on, or leave my phone in the car. I go to the temple, for sure, the phone is in the car. Like, that's me and God time. Nobody else's time. Me and God. Right. We're in the game together. I'm in with him. He's in with me. Game on. Let's go be together. Right. And so learning how to do that can be tough, but it's so rewarding if you can get good at it. I like that a lot. It's very inspiring. I feel fatherhood is so important. As you heard when I talk to John, I just like talking a lot about that. I feel like the Prince of Fathers make a big impact. The Prince of Father just changes to the fact that it's even non-negotiable. In other words, it's already in the schedule and nothing can take it out because it's like it's there. It's solid. It's solidified. It has to be done as well. I like that a lot. I wanted to segue into another topic. I like the phrase which I always like talk a lot to people about. It's called your network is your network.

You always one connection away. Not necessarily, they always say we want connection away from like a seven figure or like six figure, but not just that, but there's just so much value from just getting to know people. I like reaching out to like everyone I've reached out to is always caliber like you. You know, I just feel like I learned so much more than by myself, you know? So the reason I want to go to that, like I did an internship in New York. three years ago. I worked in Bloomberg in New York City, Manhattan, and I was one of the interns that actually got to meet Mike Bloomberg. But I had to go, yeah. And so I had to go through about seven different people. I started with like my team lead, end up going to like in management.

Then after I had to speak to someone in HR, we ended up working in the executive branch and gave me like the executive assistance number and he's PA as well. And then eventually a set up time, which took about two weeks. But within those 35 minutes, I had one-on-one with him. I didn't necessarily look at $60 billion Mike Brunger. I'm like, I'm like, those 35 minutes of me having a conversation just changed the paradigm shift completely for me because in my mind I'm like, wow,

people can achieve way beyond what they think they can. You know what I'm saying? Not networking, like just him and his net worth and so forth as well. I want to go into how has networking or connecting with people I could change it for you. So at the very start, I went on the things that kind of helped develop me, and then I said, I'm a man of faith and a lover of people.

That's who I am. I love people, and I truly believe that I can learn something from anyone. I was around a guy once that said, it broke my heart a little bit. We were serving at a homeless shelter here in San Diego. And he's like, man, I will never do that again. We'll never do that again. That was horrible.

I never want to be around those people. I want to be around people that I want to be like and I want to be associated with. I want to be around people that don't have a home and don't have these things. It broke my heart because I'm like, man, we're here giving to people that don't have anything. And he was kind of loud about it. And in my mind, I thought, well, you want to hang out with Bloomberg and Tesla or Elon Musk and, right? You want to help with those people. Do you think they think the same about you?

I don't want to hang out with that guy. He only makes a million in a year. That guy's not my guy. That's a scum. Right? Pretty much. And so it gave me some perspective that I can learn. And I already had this perspective, but I, I already had this perspective, but I, I, I,

I still believe it with all my heart. I can learn from anyone. Sometimes people get hung up on the, and it is real, the people that you hang out with the most, you're going to be the most like. Now, sometimes that isn't your average income, but it's also going to be who you are and how you talk and how you treat your wife, right?

And all that stuff, all of that is part of your network. And so there's something to be said about just pure, relationships and going into a relationship, not expecting anything in return, you would be so surprised at who is connected with who. And when you go into a relationship that is just out of pure, genuine, I want to be friends with you. You seem like a freaking cool guy. Let's be friends rather than like, well, how much do you make? Ooh, what do you drive? I don't know if we could be friends. I mean, I want to be friends. Like, you seem super cool, but I got to be around people that are, you know and and and and and and and that happens man that's a real thing that happens in in

in our world world but what I would say is on the networking bit of it is to find out about people um and listen with your eyes when I'm with when I when I'm when I'm in a relationship talking to somebody or whatever if I'm if I'm engaged with them they feel like like man this guy really likes me this guy's really he's really talking to me because so often we're, even when we're talking to, even when we're trying to network with somebody, we're like getting in a normal a little bit and we're kind of all over the place instead of just locking in. My, I coached a little four-year-old soccer once and AYSO and at the end of the game, I would go up to the kids and I would just make them stare at me. And I said, did you have fun

today? Did you, you did so great. I'm so proud of you. I'm so happy you're here. You're going to mosh. Thinker about it. Because that kid, I want that kid to know that they're important, right? from a person that's like an older guy. And after every game, every single kid, I would go and do that with, right? And we can do that with people that are important to us. If we want a network or somebody, man, get into their life. Tell me who you are, man.

Tell me what's important to you. Tell me about your wife. Tell me about your kids. I want to hear about that stuff. The way that you treat your wife and kids is going to be more important to me than the way you treat your Tesla. You know what I mean?

And so, anyway, looking at people in their eyes, really getting to know who they are, is going to be the fastest way to build a relationship with somebody than just trying to hobnob and whatever. And I want to be around the best. I want to be around the best. I want to help the best. I want to be part of the best, right? And I want to make sure that I'm associating with good people.

What will happen if you become the best, if you become the best person that you can be, people will be attracted to that. People will want to come talk to you. That's powerful. Right? and then you'll get to know them and your network will grow. And then I'll add one more thing. Sometimes it's important or good to put yourself in an uncomfortable situation to grow.

Getting up the comfort zone, basically? Yep. If you're feeling really good and you're feeling really solid, this year I've invested in a few different places where I'm going to spend more time with people that I don't really know and I'm excited to get to know them and I hope they are excited to get to know me and will grow together, right? And it's an atmosphere where they're successful and they're good and they want what I want, which is good and happiness and healthy relationships, right, and prosperity and all those things.

So if you feel like you're crushing it and your company and you're doing amazing, but you're kind of like, all right, what's next? Go put yourself out there a little bit. Find some ways to go meet some people that are like-minded and that you can grow with. That's powerful. That's very, very powerful. I actually really like that a lot. I wanted to touch base

and talk more about how the influence of technology and personal branding. I'd say for you, the amount of success you have, you're not one of those like, I made that, I made this, I made that. Your brand is more family-orientated, uplifting and helping others.

I've noticed that as well. You're not going to go out there and just keep like posting. stories of checks and stuff like it obviously. But I want to talk about like how important is then personal branding? How would you implement that for what you do and also at the same time what you believe in? So, you know, personal branding is an interesting thing because what I've noticed with social media is that there's some people that may not be that great. but because they say they're great and they have some good videographers and they do it

and they say they're great long enough that a lot of people think they're great and it's interesting I remember when I first started in solar there there was a company that I actually didn't think was that great their product offering was not that great but they told enough people that they were great and they had enough people that were saying they were great that they did really good And I'm like, but that's actually not a very good product offering. But they had enough people that were talking to that it was good and that kind of made it good, right? So with your personal brand, you can ramp up your brand and say that you're really good. And some people will believe it.

And other people would be like, I think that's smoke. And so ultimately, you have to become what it is that you want. Right? when you become what it is that you want or you become you've got a vision this is who I want to be this is how I want to show up I'm up to big things I want to show up that way right and you become that then when anybody sees you whether you've promoted it a ton or you haven't you're that you're you're what you said you are and that carries a lot of weight right so I don't know if that answers your question that does that definitely does I know when I

When I spoke to you earlier on, I said I also wanted to, I'm not going to go too much in depth with Amazon. I think this was the entire purpose. I wanted to dig deep and get to find out more about you, personality, trades, work ethic. But what I want to touch on in terms of just investments as well, as we conclude here, what are some of the investment opportunities that you've had pursued with solar? Because I know sometimes we may be young, many people are young, and they're like, oh, I'm getting so much money, boom. me get that, let me get there, let me get there without actually have residual income or actually having like something that's an asset. So I want to touch a bit more on that if you can just

elaborate stuff on that. So my, I have a couple of class, I have a couple of, of qualifiers for when I do an investment right now. I do, so I had somebody say to me one time they were like, so how are you doing in solar? Like I'm doing pretty good. Like what are you making? I'm like, I don't know, I'm making like $10,000 a week. They're like, dude, if you did $20,000 week, that's a million a year. And I was like, you're right. I should do that. I should do $20,000 a week. That's a million a year. And then I was like, okay, I can do that. I could just have to do this and this and this and this and this. And I can make that happen. But what I should really do is I should really figure out a way to make $20,000 a week residual

income. That's what I should really do, because whether I pick up a finger or not, I'm making a million dollars a year. So that kind of shifted my mental mind frame and my goals are really financially revolved around that where I'm trying to create residual income. But in the same token, solar is a cash cow right now. I don't want to take my eye off the ball. So one of the qualifiers with my investing is that the investment has to be one where I don't really spend a lot of time doing it. I'll spend some time up front.

Somebody presents me a real estate deal. I'll look through it a little bit. But then I'll ask some pretty blank pointed questions. Like, how much do I have to do on this? Do I have to do anything? My brother-in-law approached me about wanting to invest in an Airbnb. be. I said, dude, I'm all in. The numbers look good. As long as I don't do anything but give you money and everything else is taken care of. I'm okay to pay a premium to have a management fee. I'm

okay to do that as long as there's positive cash flow. I'm in because I don't want to take my eye off of my cash cow right now. My Amazon stores have, it's been one of the best investments I've ever made in my life, ever. And I don't do anything. I researched it. I found these great guys. They're they're crushing it with Amazon stores. What's the company name of it? Because I think I interviewed the CEO yesterday. E-com partners, probably not. But there's a few other companies that have, that do it.

And so, but what I've done with it is, and I'm happy to connect anybody to these guys, they're great. I invest the money, and I pay off my credit card. And they handle the sales, they handle the, the, I split the commissions with them, right? there's an administration fee and whatever on the back end. My value, because dollars fall a value, unless there's value created, it's a scam, right? So don't fall for scams. I got scammed out of $200,000.

Not proud of it. Good learning lesson. Glad it wasn't $200 million or $2 million, right? But I had one of those people that did wake up in the morning one day and say, I'm going to go screw somebody, and I got screwed out of $200,000. It hurt. Still hurts. But with the Amazon stores, I invest.

the money, I don't have to deal with returns, I don't have to deal with their changing policies all the time. I invested one time and then they have a credit card on file to buy products. They buy the products. They sell it for more and I get a profit. And so there's good investments like that, right? And what I see sometimes happening is what you mentioned, people get a lot of money and they blow it on stupid stuff. Unless you can flip your car for more money, it's probably a bad investment. And some people are going to be mad at me for saying that. Right. It feels awesome to drive a brand new whatever, right? Tesla or Porsche or Mercedes or BMW, it feels awesome. Unless you have enough income coming in to be able to pay for that on a residual basis,

I would maybe say don't do that. Now, I want a Tesla. So I drive a Tesla. I won it. I was driving a Honda Accord for a really long time and loved it. I drove a Nissan Central for a really long time. and I'm happy I upgraded to an accord. I said that Tesla was 1% the one time when you put it on your store when you go to go to Target. Yeah, yeah. That was like two months ago. Yeah, that was scary.

So anyway, you know, I, the investments that I've invested in, I've got commercial properties. I'm actually part of like kind of working with these guys that are doing these amazing syndicate commercial real estate properties that's been amazing. So I'm, I'm, I'm connecting. connecting people with them, connecting people with the Amazon guys. And then other things will come my way.

And I've lost some. I lost $200,000 in a poor investment. I partnered with another guy to start a drug rehabilitation clinic for adolescents. And lost $45,000. It was awesome. It looked great. It met all the requirements and it was going to do good in the world. And I really liked it.

And I lost a lot of money because it didn't work out. And insurance didn't pay off. blah, blah, blah, right? So with investing, you're going to lose some money probably. Hopefully not a lot. Hopefully not as much money as I've lost. But I've learned from every single time that I've invest in something and it didn't work out, right? And so I would tell people, be smart with your money. Make sure your money is making money for you. Make your money have babies. That's what you want to have, right? Make your money have babies. And be smart with your money. If you don't have an emergency fund if you don't have you know liquid assets there's there's a bunch of

categories that you can you can kind of go in and and but again on my on for myself some qualifiers that can't take away from my cash cow and and that solar so my focus is there and yeah I don't know if that's what you wanted to hear you've been dropping bombs that was another nuclear boom boom boom anyway so last question I always ask those to people as you conclude What, I know it's such a broad question, if you were just to summarize it in your own word. What makes a successful entrepreneur? Somebody that's not willing to give up.

You can't continue after that. All right, if you could tell people where they could get a hold of you, which social media platforms, either YouTube, Instagram, and if they want to find out more about sales and learn about sales, how could they get in contact with you? Yeah. So just Ashton Buzzwell on Instagram. My Facebook is Ashton Mitchell Buzzwell. Those are my main platforms right now.

I'm on LinkedIn as well. Ashton Buzzwell on there. The Instagram stuff is probably the things where you're going to see more of the trainings and different things like that. If you want to come work for Legacy, that's where you get all the trainings. But those are the places where you can follow me. Awesome. Thank you so much, Goat.

So I was born in Pakistan when I was about four years old. My family said, hey, you know, there's a lot of corruption going on here. Actually, my mother said, hey, there's a lot of corruption going on here. The only way to really get ahead in life is to bribe someone, to get into a position that you want to get into in life. You've got to go and kind of pick your way around politics and all this. She's like, I want my kids to live an honest life. I want to make sure that they have a phenomenal environment to actually grow and become who they need to become. What is it that makes to rob to rob?

Right? And so I read a lot of books. I had some really really close friends Right in my junior year of high school I became a bit of an elitist. I read a lot of books a lot of philosophy a lot of nature novels And my mom's like why don't you try a dentistry dude? You know like what's what's the harm and I said sure first and foremost you got to work your ass off if you want to be anywhere in life Right becoming a dentist in general requires a little bit of work a little effort. I said to myself I'm willing to go into dentistry and just to prove to myself that I can compete with the smartest people. I love that.