The Code To Winning - FROM $0 TO 8 FIGURE EMPIRE ALL BUILT ONLINE || TANNER CHIDESTER || EPISODE 038

Episode Date: June 23, 2025

FROM $0 TO 8 FIGURE EMPIRE ALL BUILT ONLINE: THE MILLIONAIRE MINDSET NO ONE TEACHES    In this episode, we sit down with Tanner Chidester — a powerhouse entrepreneur who built an 8-figure online empire from the ground up. From humble beginnings working at Olive Garden and hustling as a personal trainer, Tanner made the bold decision to never settle for less — and that mindset has completely transformed his life.   Over the past few years, Tanner has launched and scaled not just one, but three massively successful companies — one reaching 8 figures and two others crossing the 7-figure mark. His businesses have helped thousands of clients worldwide, proving that with the right strategy, grit, and work ethic, online success is possible for anyone.   Now, Tanner is on a mission to help other entrepreneurs claim their freedom. Through coaching, systems, and a no-BS approach to business, he’s empowering others to break out of survival mode and step into the life they’ve always wanted. His story is a testament to what's possible when you stop making excuses and start taking massive action.   Whether you're a business owner, aspiring entrepreneur, or someone stuck in a 9-to-5 and hungry for more — this episode will challenge your mindset, unlock real strategy, and leave you fired up to chase your version of success.

I wanted to play in the NFL, took that as far as I could go, went to the Division I level, got injured a lot. And then I was in school. I was actually studying engineering. I thought that was the path I was going to go down. I had a mentor. He pulled me aside. I said, hey, why are you doing engineering? I just said, I mean, you make the most money right out of college. So long story, short, he convinces me to drop out of school with about a year left. And he starts teaching me everything about marketing. The first two years, I don't do so hot. And I made maybe two grand over two years. Finally, I got desperate. I turned 25. So now I'm 25. It's been a couple. of years. Nothing's happened. I'm starting to think about going back to school. And I see an ad on

Facebook. You know, it's like how to start your online fitness business. I click on it and pay them five grand. I think I had $2,000 to my name. I put three on a credit card. And the first week I made 10K. And then that year I made a million. And that did so well. And I started getting some recognition. So I started consulting trainers. And then that did super well. And then I started consulting other businesses. So I went zero to eight figures and 18 months. And then I, you know, took four years. I got to 25 million a year and I had a staff of 100. So in short, I basically built a really successful online fitness company. And then because of that success, people start asking for help. And so I kind of fell into consulting. A lot of businesses make so many different mistakes because you see the stats like

for the first five years, the first 10 years, you see how many businesses go down and under. You see even like massive, massive companies go down and under as well. What in your experience with the people that you've consulted and with as well? What's the biggest mistake people? businesses usually make. Well, number one would be the . Ladies and gentlemen, welcome to another episode of the Code 2 winning insights. You need today to seize the world tomorrow. Today we have an amazing guest.

I've been looking forward to interviewing him for a while. Actually, I reached out to him last week. Now we're in the heart of Miami, the Sunshine State. It's an honor to actually have Tanner Chidester. If I'm not butchering that, China to test her, right? Yeah, yeah. That's close enough, yeah.

Awesome stuff, man. I'm sorry, I just, my accent, I think, makes things either sound better or completely butcher. So please you're good. You're good. I appreciate.

Thanks for having me. Awesome stuff. Right, brother, like, I don't know what it is. I don't know what you've done. I don't know what funnel you're using, but you keep popping up on my Facebook every bloody day.

So I want to cut down to the chase. I love your marketing. I love what you've been doing. But you've been popping up for a while now. So there's something that, you're definitely doing right. And I want to just kind of like go into a lot about like obviously consulting, sales, everything that you end up doing and that our viewers can actually gain a lot of golden nuggets from like your insights as well. Before we start, can you give us a brief introduction

of who you are? Yeah. So I'll just try to go briefly. So I got six siblings, group of one to seven kids. Dad was a teacher. Mom stayed at home. Didn't have a lot growing up. So I always wanted to, I guess, be better off. And I wanted to play in the N-O-7. And I wanted to play in the NFL, took that as far as I could go, went to the Division I level, got injured a lot, and then I was in school. I was actually studying engineering. I thought that was the path I was going to go down. I had a mentor. He pulled me aside. I said, hey, why are you doing engineering? And I just said, I mean, you make the most money right out of college. And he goes, I mean, you could make way more doing other stuff. So long story, short, he convinces me to drop out of school

with about a year left. And he starts teaching me everything about marketing. The first two years, I don't do so hot. And I made maybe two grand over two years. So I was, working a full-time job and I was doing the business on the side. But I didn't really understand there was coaching and consulting. I didn't know that stuff. I didn't even know this was a thing. And so finally, I got desperate. I was, I started to turn, I turned 25. So now I'm 25. It's been a couple of years. Nothing's happened. I'm starting to think about going back to school. And I've seen an ad on Facebook. You know, it's like how to start your online fitness business. I click on it and pay them five grand. I think I had $2,000 to my name and put three on a credit card.

and the first week I made 10K and then that year I made a million and that did so well and I started getting some recognition so I started consulting trainers and then that did super well and then I started consulting other businesses so I went zero to what eight figures and 18 months and then I you know took four years I got to 25 million a year and I had a staff of 100 so in short I basically built a really successful online fitness company and then because of that success people start asking for help and so I kind of fell into consulting. It wasn't really a plan at all. In fact, I hated most consultants, to be honest with it.

I love that so much. And so were you born and raised in Florida or which state was? I was born in Utah. I grew up there until I was about eight. My family is Mormon, right? Pretty religious. And then I moved to Houston when I was eight. And then I was living in Houston.

The funny part is I was getting an apartment out there. And then it got taken out from under me at the last second. Like the realtor told me I could have it, but then they gave it to someone else. Okay. And I said, okay, let me just go to Miami and I Airbnb here for two months and I loved it. So I moved out here. When was that?

Oh, man, five, six years ago. Oh, wow. Yeah, five, six years ago. Matter of fact, we were coming from Utah side, like Salt Lake around. Yeah, I, like, as a kid, I think it was fine, but as I'm an adult now, I just, I won't do the snow. Anywhere there are snows, I just won't live there. Yeah. I just hate it.

I don't know. You wouldn't have liked Idaho. No. I was a school in Rexburg, and so that weather is. There's only two weather. It's like winter, and there's a bit of, you know, it's a bit of, you know, like fall and there's like crazy winter so you choose from those you know what I'm saying yeah now I'm grateful at you yeah and I know that I notice like Miami is almost like the mecca of like online

fitness you know what I'm saying there's just a lot of like online fitness instructors coaches and so forth as well would you say it's a saturated market I mean you've been here for a while and you kind of well I mean I'm not doing the like the fitness solely anymore like I've really moved more into the consulting side I think yeah I mean Miami does seem to have a lot of that like When I moved out here, that wasn't really the reason I moved out here. I moved out here just because I liked it. There is obviously a big, I was saying a number of people out here who do, you know, coaching, consulting, online type stuff.

I think it's also a big fitness state, you know, like everyone's in shape here usually because, you know, it's sunny year round, stuff like that. But yeah, I would say, I would say just across the board, competition's higher now than it was, you know, four or five years ago. Like, when it was COVID, I was making money, like, hand over fist. a lot of money. And, you know, when COVID ended, it was, you know, I still make it a lot of money, but things went quote unquote back to normal. And so it wasn't, I think that's part of business, too, is when things are going well, you think it's all you. Things are going bad. You think it's all you.

Usually it's in the middle. It's a little bit of both. That's true. But yeah, I would say it's more saturated in general. I don't know if it's just Miami, but just in general, it's, it's a lot more saturated than it used to be. I love that so much. And I noticed when you say that, I just realized, like, it's almost like four, five years since COVID hits. It's a crazy time. And I think when I look back at that point in time where everyone was like, it was almost like the Great Recession kind of thing where things were just going down and under.

That was more like the e-commerce and online kind of like consulting and form of businesses. And I feel like most entrepreneurs either went down and you got a lot of opportunities that actually made a breakthrough. Was that the same thing for you? Yeah, I mean, for me, it was just ironic because I was scaling pretty drastically at that time. at that time, every month I was going up about 100, $150,000 a month.

I was going really fast. And I think part of it was probably I was doing pretty good at what I was doing. But I think the other part of it was COVID. So if you think about I'm doing consulting, how to start online business. And COVID, everyone was trying to go online. So it's just the amount of leads and the intent of people was really high. So for me, it was a gold rush. I felt, I guess you say I felt a little guilty during that time because some people were doing so bad.

Yeah. And so it made me feel a little guilty because I was like, man, I hope it stays like this forever. But I just think it was the nature of my business. And that's kind of what I mean in business is if you hit stuff at the right time, at the right moment, sometimes that plays into it, right? And, you know, during that time, I was crushing. It was really easy. I love that. I like that you just mentioned that.

And I want to kind of also share an example. Like personally, for me, matter of fact, around COVID, I did an internship in New York at that time. It was in Manhattan. and was still like in financial economics, whatever it was. But I was fortunate enough to actually have a one-on-one sit down with Michael Bloomberg, who at the time was the 10th richest man in the world. And he shared something which was very unique. When I asked him, how did you make $80 billion?

And he, first of all, he said, like, number one, I happened to just be lucky. I entered the market when he was just like in the perfect opportunity, in the perfect timing. He got fired in one job, and then, like, there was starting something where in Wall Street, there was no specific computers that actually had all data and all the science and everything as well. By starting that thing, it was an opportunity for him to outsource towards Goldman Sachs, J.P. Morgan, hedge funds, small funds, law firms. They're everywhere right now. You see a Bloomberg terminal.

And I feel like just seeing the trajectory. Because, I mean, I've always seen your stuff a while back, but it's just like it's blowing up nonstop. And so you can see the trajectory there. Like I say, I'm in the bathroom, just taking a normal dump. I see, Tanner, just like right? So one of the things you're doing while is not just the consultant part, it's the marketing side. So I just, I'm fascinated by consulting because I feel like people often feel very plateaued and they're very stagnant with their business. They're just making $100,000.

You know Utah's the sales, do-to-dove industry, and they make a lot of money. I worked for Alder. I don't know if they're still around, but yeah. Yeah, I sold for Alder. All right? Yeah, a couple of years. Where did you sell? I sold in Alabama.

I sold in Texas. Alabama was a lot easier, but yeah, I was a rookie and it was, I mean, it was brutal. I did for nine months to. Actually, yeah, because I didn't, I said a couple of years. I did for nine months straight. And then I was going to move into a year round is what they call it. And then right when year round was about to hit, I started doing, I took that like online course, right? And then things started to blow up and then I stepped away from it. But that, that actually is one the reasons I've been really successful as door door sales 100% because I can sell anything. And just having that many reps per day, it's just you can't get that many reps online. Can't get that.

Like, I was getting 100 reps a day. You can't do that in online sales or anything like that. I love that. Yeah. And I love that so much. So how, though, how do you, how do you, what are the strategies that you use to, like, upscale? Because I feel like sometimes you have the point where you get businesses that are just very stagnant, that maybe making like $100,000, like, how can you upscale that to like maybe a $200,000 or $300,000?

Yeah. So in the first part, I would say, like, let's just say traditional online high ticket business. There's a lot. But let's just say you're selling something $1,500 to $5,000 or more. Usually most people I see who are good at sales, like they're good at the skills, like sales, messaging, they can do a little bit of automations. They can pretty much just push their way to $100,000 a month. And they only need like four employees.

The problem for most people is when they start to scale is two things. the first thing is they don't know how to hire a team, right? And once you get past $100,000 a month, give or take, that's where your business will only grow as much as your team. And a lot of people, they, you know, they don't make very good hiring decisions. I think of hiring as a marriage. A lot of people think of it as like, you know, just a date. And it's like, it's very different from that.

So a lot of entrepreneurs I see that are really good at doing, they're very good at getting other people to do it. So they struggle there. Number two is really the offer. So I have a lot of context around this. You know, I've done as high as two million a month in this industry. Realistically, the issue, I didn't know this until I had done it for a few years is I couldn't get past two million a month. You know, I know a lot of people are like, you don't boo who, but for me, I was, I just thought I was going to grow forever. And I started to realize that information itself, once people get it, it's not valuable anymore, right? So if I

tell you something you don't know now, it's really valuable. But as soon as I tell you, you need more, you need more. And there comes a point in business, in my opinion, where it's not any more information, it's just execution. And so because of that, you have a lot of churn in this industry. And so if you go into a different industry, most of the billionaires I've interviewed or talked to, they're usually in tech, hedge funds, or private equity. And the reason for that is that fulfillment does not scale as it scale. So if you have tech and it does everything, you know, as you scale, maybe a couple more customer service agents, but that's pretty much it. Or private equity, you're just, you know, rolling companies in together.

Or, you know, you do hedge fund. It's, you know, hey, like, we're going to do the same strategy. Give me all your money. So the issue in this industry is, number one, is most entrepreneurs that can't build the team. Then number two, it's just the offer itself. And I didn't really understand that. But I think for me, when I saw Alex Becker move industries, I saw Sam Evans, I saw Alex Formosier.

I said, okay, these guys were all doing the numbers I was doing. why are they leaving? And it started to add up and make sense. And then when I started interviewing other billionaires and multimillionaires and people sold, I think I have a document like 40 million to four billion. It just made none of them were in this industry. And so it goes back to what Warren Buffett talks about is it's more about what vehicle you're in or boat versus like how hard you're rowing, right? Wow. And so it's not good or bad. I mean, this industry has perks. Like it's a very high cash flow industry. But in terms of, you know, selling it or equity or. enterprise value, it's just not that type of business.

No, that's so powerful. And I kind of want to go back to what you were saying when you say, usually when a company makes about 100,000, then it's about the people that you end up hiring as well. You know what I'm saying? And I think I've often heard, you've seen sales, it's just like it's crazy turnover, you get new people all the damn time.

What would you say then is the key factor in trying to get like people that can buy into your vision? like your vision and can actually grow the company at themselves at the same time. Yeah, I think I've been pretty blessed in that regard. Like I just, I don't have people tick and I think I'm a pretty straight shooter. So, I mean, ultimately it just comes down to what you can count on is everyone's going to do what's best for them. So the best way is how can you incentivize what you want to also be what they want, right? So like by them doing what you need, they're going to get what they want.

So, for example, in sales, what I used to see, I see this all the time, actually, it drives me nuts. I'll see a person who is hiring a sales team, and they overhire. And they, they're thinking, well, we have all these calls. And I'm like, yeah, but a lot of the calls really shouldn't have been scheduled. They're not good quality. So what happens is all these reps are taking tons of calls and they're not closing, they're not making money, and they have a lot of turnover. What I realized, at least when I was there, I said, you know, what type of calls would I want if I was taking the sales calls as a rep? So one of the things I did for my company is we had a really strict canceling process or application, you could say.

So we'd cancel, you know, 20% of our calls versus keep them all on the calendar. What would happen is we canceled calls. We, you know, over time, we're like, they're probably not going to close. So the reps, they're not getting any perfect calls, but they're getting pretty solid looks. And so what happens is they're making the money they want and they're happy because they feel like we're going to bat for them. And so they're willing to go back for us. Like if you think from a business owner, you just want people to take as many calls as possible. Like you don't really care.

But the problem with that type of thinking is over the long haul, like you said, they're not going to stick around because they're not making the money they want. And part of that when I saw in sales was just we're letting, we're just letting some leads on the call that really weren't qualified to talk. And I think that goes across the board in all manner of business. So the easiest way is just pretend you were doing that job and how would you want the CEO to set it up for you if you were doing it? And usually that's the right way to set it up. some stuff. And often you'd agree, obviously, having like about 25 stallions is way better than just having obviously a hundred a bunch of employees. Yeah, I mean, you know, to be honest, at $2 million a month, I would have four sales reps. People can't believe that. But the thing was,

like, part of it is like you have recurring revenue, you have upgrades, but the other part is just we had that process dialed in. And so, you know, we were doing, I'd say most of the guys, we make about five sales a day on average at about $16,000 minimum. So, the guys would all make, I could count on each rep, hey, they're going to make at least one sell a day. And so if you do the math, like they were making, you know, 20, 30,000 plus a month each, if not more. And that, that worked well. And I could have had more reps, but the problem with that is then the pay goes down. They're not as good. Like, to me, it's better to have four people making 20K plus versus having eight people making 10K. That they're not as good. And I just think it's like anything, like really good people are looking for the best opportunities.

And that's how you got to think about your business. I love that so much. It's very insightful. And this kind of also even segues to what I feel a lot of businesses make so many different mistakes because you see the stats like the first five years, the first 10 years, you see how many businesses go down and under. You see even like massive, massive companies go down and under as well. What in your experience with the people that you've consulted with as well? What's the biggest mistake businesses usually make? I mean, number one is, I think is twofold. Number one would be they don't know their numbers.

So if someone can come to me and bring me their numbers, I can tell them exactly what to do. I've done this for so long now. It's almost like clockwork. I just see the numbers and I'm like, here's your issue, fix this. This is what you need to do. Most people don't have data. And so they're making emotional decisions. Like I'll say, well, how do you know that?

Oh, I just know. That's a terrible way to run a business. And then number two, it really just goes back to the team. Like, but if you think about it, if you had no skills, but you can, hire people in place of you to do a job, you'll be rich. That's the hardest skill to come by. It usually doesn't work that way. Usually as you build skills, you know how those things work so you can hire someone, right? I would say like, for example, I have three tech companies, but I've been lucky. I would say I've been more lucky than I know exactly who to hire, right? Like my first two

hires were bad and then the third one I kind of figured out what to do, but because I've never coded before, I'm not, I don't know it as well as sales. Like I can tell almost from hearing someone and just hearing one like five minutes of a call and like they're good they're bad right so um i would say those are i mean those are probably the two biggest things like ultimately it's like they don't know their numbers and they can't hire the team and i wish it was more complex than that but it's really not it's just if you can't hire a team you're going to be bottlenecked and you're not going to grow and you're going to be stuck you'll be you know you can make decent money but you'll always be working a lot i love that and i also notice i think you mentioned this early on sometimes people um hire for the

of hiring. You know, they over-hire, they bring in a lot of people, and then you end up having a high payroll, and the majority of the company's expenses, it just goes to salaries as well. Then before you know it, there's way more people than actual work that's been done as well. And I think I've noticed this, but you've seen a lot of than Utah, there's a lot of these smaller companies that are super successful, but only have about two, three people that are literally generating majority of the income for the company as well. And I think steady growing is so important rather than just a shop shooter, then you end up like collapsing as well. You see that a lot, don't you see? Yeah, I would even say my company, like there was a point where we had 100 staff. We're a little

leaner now. But, you know, what happens is as you're growing, you have other people in place. And, you know, I don't know if it's probably, it's also ultimately, it's always a CEO's fault. It's how you have to look at it. But you'll have a manager in place and they say, hey, we need someone else to come in and do this when in reality maybe they don't. But the business is so big at that point, can't micromanage everything. And so what's interesting is I think a lot of times as businesses get bigger, you do overhire. Like it's, it's a, maybe you hire for two other positions where realistically someone could do all three, like they could do three of them, a really good player on your team. But instead you haven't hired the best players and, you know, they're like, oh, we need

a dedicated person for each role. And in reality, like, you don't always need that. Um, so I think to your point, you always want to hire at the last minute. And that's how I do. Some people they like to hire before. I always. always like to hire when it hurts. Like I just wait until it hurts and then I hire someone like to the point where you know if we don't hire someone we cannot grow anymore because we have too many clients we have too many leads or we have too many calls or whatever the issue is I think a lot of people do do it backwards. Oh that's that's powerful I like that I like that a lot. I mean you've seen how the markets have been going lately and obviously it's volatile and things are going to get better.

My question is just in case they don't in situations such as COVID many people were not prepared and so many businesses were not like recession proof today what would you say or recommend to help somebody build a recession proof business yeah i mean to me the easiest way to win is to have low competition the way to have low competition is you have to be super unique but the hard part about being unique is it's unique right so you have to come up with the idea so i'll give you two examples i have two clients right now just high ticket like well you know like for example you could go into tech. Pulling tech off is hard, but if you can pull it off, you can make a lot of money, right? It's also valuable every month because people have to keep paying for stuff like that.

But if you were just talking like high-ticket industry, two clients I have right now that come to mind, one's offer is how to get a green card. He basically can almost guarantee a green card or close to it. And his application will say, this is $15,000, can you pay for it? I mean, it's insane. Like, I just have an application that just puts the price. He does very well, but there's not a lot of people who know how to do that. I don't know how to do that. Like, I can get, I don't know how to get you green card. So that's, that's unique, right?

I have another client who she says, I'll help your college age student get into an Ivy League school with 90% success rate. She crushes it. She, I can't, I don't want to mention the names, but she just signed up, um, a couple governors, like state governors and stuff. Like, she crushes. I mean, absolutely insane. She made $600,000 last year, all referrals.

she didn't know what an ad was she never done she had 3,000 followers on social media I was like this is the craziest thing I've ever seen now she's running ads and she's making even more right but I think to that point you know Hermosey came out with a book to Alex Hermosey you know 100 million dollar offers I was doing that for a long time I just didn't realize it like if you look at that book really if you broke the book down to one pages the four quadrants right talks about determined outcome perceived likelihood of risk time delay and then effort and I I I I was doing that. I just didn't know how to explain it to someone. And ultimately, that's really what it comes down to. So some of my clients who do better, they just have unique offers. You know, or you go into a better industry. And when I say better industry is just like tech, hedge funds, private equity. The thing I noticed with a lot of the billionaires I spoke to were super mega rich people is they had easy to know fulfillment.

So when you think of tech, like as the demand goes up, there's really not more fulfillment, right? Like I've paid, I don't know if you're familiar with Hyros, Alex Becker. It's an ad tracking software. Yeah. I mean, we pay them money all the time and they don't do anything. But, I mean, because like the software works, but they don't do anything. Like, nothing.

And they get paid a lot of money from us. They're, like, you either got to go that direction and like I would call more traditional business, right? Because like, this space really is super small. I didn't realize that when I was growing up because it was just what I was taught to do. and throw in, but like, there's so much more business out there than just, like, online coaching or online courses or whatever. So you either go that route, which for most people, like, it feels uncomfortable because they have to learn a new thing. That's kind of the direction I've headed.

Like, I've started to do that. Or you've got to have a very unique offer. And like, just, for example, like what I do, consulting, I want to say it's that unique. There's a million people who will say they can consult. Now, they might not be able to do it, but the market doesn't know that. The thing is if you can do something that not a lot of other people do, that makes the biggest difference. And the benefit of that, too, is if you're not that skillful, like some of my clients are not that good at, you know, sales are not like good at, but their offer so good. It just makes everything work better. Wow. No, man, that's powerful.

I actually like how you just broke it down. I always thought about this question. I mean, we've attended a lot of the conferences. I always try to find myself in the right room with the right people. I always feel like these are all investments. I go out my way. But I've always wanted to ask this question personally. Like, do you think it's harder to go from $100,000 to $1,000 to $10 million, from your experience of the people that you've dealt with?

Oh, man. I mean, I'd say it's probably $100 to $1 million. Probably. I mean, they're both pretty difficult. You know, I haven't, like, per month, like, I've only gotten to $2 million a month. So, like, I can't say, like, $10 million. a month. I've done like one to 10, but really like once you're at one, you're just doing more of the same stuff. I would say like getting to one, you know, that pushed me the most because you

have to learn how to hire and train and manage a team. The hardest part about managing and training a team, I mean, is just really if you make the wrong hires. Every wrong hire you make just puts the business behind and my tolerance now is much lower. Like when I, I remember when I was building the business at first, I had a really low tolerance. Um, probably, I was probably too rude to people. I was very cutthroat. I just said like, get it done or like, don't work here. As I matured, I think I got pushed too far the other way. Like I had a mentor who said, you know, Tanner, not everyone thinks like you. Not everyone is wired the way you're wired. You got to like calm down. You got to stop like, you know. And I think that was terrible advice because

what happened is I started hiring people where I was like, uh, you know, he's, he's okay. He'll work and he's a little different, but it's fine. But what ends up happening is if they don't hold your Well, then when push comes to shove and they're in a tough situation, they're going to pick their value. And so, for example, for me, if I have someone who they don't want to work hard, they're not like a straight shooter, right? You'd call it radical candor, whatever. They don't have competitive greatness. Like, I don't want them to work for me. And people go like, oh my gosh, like, why does that matter?

Because they're the ones who are going to grow my business. So the decision means everything. And if they don't think of it that way, things go wrong. So I would say that was why it was so hard. Once you build the team and you have a pretty good team, from there it's just all numbers. So you just identify the bottlenecks. And a lot of times, you know, I would say for most businesses, what do they want? Leads and sales.

That's true. But my question with that, though, the hardest thing is, yes, you get the team and you incentivize them. You lead them the right way. But eventually there comes a point where they're like, maybe I can, you know, do this thing for myself. Why should I stick around as well? Yeah. I mean, I don't know. I haven't ran into that too much every once in a while.

most people who go off on their own, I think they get smacked in the face a little bit. It's very, like, what happens is when they're in the business, they see all the leads coming in and they assume this is what sells guys do. Right. Oh, yeah, man. Like leads are, leads are easy to get. Leads are, I'm like, why are the calls so bad lately? I'm like, yeah, dude, go get your own leads.

People will go out and then they realize, like, having your own business means you have to find your own leads. That's the hardest part. The absolute hardest part of any business is getting leads. If you get enough leads, anything you sell will technically, work like Mr. Beas, he puts out a piece of chocolate. I don't know if it's good or not. Let's say it's subpar, but he has such a high distribution and it'll work. So, you know, I haven't really ran into issues with that. I think some people know who they are.

Both my brothers actually, they work in companies. They work for me for four years. Now they work for Hermose. So they're pretty good. But they, you know, like they understand that. And so what I tell people, as I say, look, you'll either have the stress of being an employee, you don't know what's going to happen all the time. My brother, like one of, um, had, I shouldn't say my brother, but, well, I just had the cat out of the bag, but like in the, he was in the company, he was in a company that possibly might sell and then the cell wasn't going to go through. And so a lot of the promises they made, they're not able to keep now. And it's not really like their line. It's just the cell isn't going through. So they're like, oh yeah, when a cell goes through, you'll get this and this, right?

You can't control that. Or if you're the owner, the benefit of being the owner is like, that stuff can happen. But because you're the owner, you're always going to eat to some degree at least or at least you can fix it like let's say you have a bad month or even you lose money you can let go with people and stuff like that so I think a lot of times in life you're going to have stress either way you just kind of choose what stress you want I love that and you know you'll be stressed at 10 million a month you'll be stressed at a million a month you'll be stressed at no money a month it's just kind of different just choose your stress right pretty much and and so I mean your trajectory has just been upward for for a while right now and would you say a lot of the

contributing factors is the fact that you're also finding yourself in the right rooms. Like how do you constantly keep upscaling? Because from where you were to where you're going, there is a path and people can, I mean, the, the blueprint's there, but not everyone's doing it. You know what I'm saying? There has to be something that you're doing right that stands out that can help people to actually kind of follow the same trajectory as well. Yeah, I mean, for me, so when I started, I hired five coaches in the first five months. Could you want to mention their names by any chance, or even one or two? I'm always one of them

No, no, no, never paid Alex. We're just friends. One of them is Charlene Gerfrey. He's not in the industry anymore. And then... But Wi-Fi, wouldn't it be a conflict of interest? Well, yeah, so that's what I was going to get into. The reason was is I'm a really hard worker, but I was new to this.

And so what I did is I would come in and I would, you know, work harder than anyone it felt like. And within 30 days, like what they told me wasn't working. And so what a lot of people do is they say, hey, you know, the program is three months. It's four months. I'm going to wait. And I just said, dude, I'm doing like what they said 10 times. If it's not getting the result, like, screw that. I'm going to move on.

So within five months, I'd hired five people. And by the fifth one, I was so frustrated because I just, you know, you know, do this, do this. And it just wouldn't work. And really most of them what was happening is, you know, they were all teaching me webinars. And I couldn't get the webinars to convert for whatever reason, right? And finally, what I did is on the, fifth coach, I got really pissed off and I basically just was like, you know, having words with them. And he said, you know, something to the effect of, you know, like shut the F up and do the

work or get a refund. And because of my personality, I just took that as a challenge. I said, all right, I'll show this guy. And so what happened is many chat just came out. I don't know if you're familiar with that, but for anyone listening, it's just, it would activate a message. So someone could click on your ad and then it would open a messenger. And this was new at the time. This isn't very new now. But at the time, it was like the hot stuff. was like AI. And so what I did is I just got home and I opened all my messages and I started following up with people and that week I made 18 grand and I said, oh shit. Like I figured it out. And then I just put on the gas and that was like a big part of my journey for two years. Like it like I was untouchable

because it was new and it was hot and that's the way I was marketing to my clients. So that was that I would say just like hiring a lot of people really fast. And then what happened ironically was after I had a of success, people wanted to meet me. So, like a funny story is, I'm good friends with Alex now, but this was years ago and he reached out to me to like me and I was like, nah, like I'm good because I thought he wanted me to sell his stuff, which is, sounds ironic now, but I just thought he was still at gym launch and I'm like, dude, I'm not going to promote your supplements because I was like big in the fitness industry online and stuff. And about a year goes by. And then we get put in a group chat and then he reaches out to me again. I was like, oh gosh, I better do

it because it'll be awkward like if he sees me replying in the chat but then like I ignore him right so anyways like we had a conversation he was really cool he didn't ask for anything we just met and we've been good friends I would say since but that just came from like getting I would just say from being successful and so at that time he was looking for different people who were also being successful and so I would say it's those two things like if you just if you don't know if you're not getting the results you want you must not know something and so to me it doesn't really make sense to be prideful and not pay someone, right? Like, I just said I've never understood that. It's like, you're stuck. Well, I already paid someone. It's like, didn't work. So, you know,

and like in school, that stuff happens all the time. You might hire, you get a teacher, excuse me, you don't hire a teacher, but you pay for a course or whatever. It doesn't work. But in this space, it's crazy. People, the way they look at it, it's like, dude, like, you pay for stuff in college or you pay for stuff online. It doesn't work. Who cares? Like, just move on. And I think a lot of people get caught in that. So I move probably 10, times faster than the average person. And that helped me because, you know, I've spent $3 million on coaching at this point. Most people, like, they'll spend 10K in a year and they quit and they cry. And that's actually what got me into this industry because when I, when I had those five coaches,

I, you know, it was about 50 grand. It was about 10K a coach, give or take. And I almost quit five times. I remember I called my mentor. I was like, bro, like, I'm killing myself and like all the money I'm making from these organic cells. I'm giving to these coaches. I remember my dad, he even said, you don't sound like, why don't you just hold on to the money, you'd be richer. And he had a point, but I knew I had to figure out paid ads. And I think that that's just really set me apart and blessed me because a lot of people, like, they kind of sit there. And I just said, look, I did what this guy said. It didn't work.

I'm going to move on. So instead of going three or four months, I just moved on and it paid dividends, you know. So I'm kind of glad I did that. But I don't think most people would. And I think that's one thing I did notice. Like I said, I attend a lot of conferences. I attend a lot of business. We were supposed to attend the one right now at the 10X business summit,

but we missed it because of our flights and everything's been happening. And so I've always found myself in the rooms to the right people. At the same time with my experience, I've always paid some of the coaches and I'm like, I'm not getting anything. I feel like exactly I got this thing. It's like copy and paste from somebody else as well. But then you end up like sometimes

not even paying as much for somebody else. It gives you so much of more value. At the end of the day, it's what you do in the situation that you're in. That's one thing I noticed. Like I'm going to go to 10x. And even some of the speakers like might just, you know, be slightly repetitive. I'm going to find out way with like, you know, shake the hands with the right people, meet the right people, go to the right parties, go to the right this thing,

make a business transaction. Like, you know, get a connection there, add a bit of value. And I think it's important. because if you look at it that way, you'll always have a scarcity mindset. I'm always losing money. I'm always losing money. So I'm grateful you mentioned because mentors are important. You cannot always get there without getting the right mentors as well.

Yeah, and just for the listeners, 80% of mentors are not going to move the needle. You know, like, but, you know, eight out of ten girls you date are not going to be your wife, right? I mean, I just don't give people's like, like, you just have to like compare apples to apples. So what happens, though, is when you have a bad mentor, quote-unquote, is you learn what not to do.

And it reinforces it. If you pay 10 grand or 20 grand and it's a bad experience, trust me, you're going to learn not to do that. So I just think a lot of people, they have that negative mindset. But the problem with it is I used to get, I used to be like, I said, man,

if I just hadn't paid those five coaches and figured this out sooner, but it's like you wouldn't have figured it out. And that, that took me a few years of maturity to realize because I used to blame these coaches. And when I was new in the space, you know, I didn't really realize how hard it is run a business at scale.

right and so I would you know they're doing this wrong they're doing this wrong and this sucks and this sucks and I was a really good student and you know I was I probably was too hard on people and then I started run my own business at scout I was like oh okay I understand some of the issues they're having now right but um you know 80% of the stuff I've paid for did not directly move the needle but I learned what not to do and sometimes that's just how it works like you pay someone and you get the results you're hoping for or you pay something you don't but you're going to learn either way and that's just as part of success, in my opinion. You can't skip it. So the faster you fail, the faster you'll be successful. Oh, I love that. I love that so much. Now, back to consulting. I love this consulting part. If there's a new business owner, somebody out there's probably watching, starting a small business and they're in the field, what would you say is the first area they should try and focus on to try and like either audit or improve on? It's the offer. So I'll try to explain this as best I can because it's not visual. When I think of an offer and you're trying to sell it, right?

A lot of people, what they do, it drives me crazy in sales as they say, I do this and I do this and I do this and we'll do this for you. And the problem with that, in my opinion is they've talked to 10 other sales reps. So I think, what is every sales rep saying? We're the best. We're the best. We're going to do this. It's amazing.

Like that doesn't really do anything because the person at the end of the day, they get more confused because they hear what you're saying. and they've heard someone else. They're like, they both sound good. So one of the things I work on with a lot of clients in the beginning is I call it the three pillars. And the three pillars are just really, what's the three main things you do to move the needle? So like for me, I'll just give an example.

Like if I'm business consultant for you, it's like offer, lead generation, and then probably like helping you determine who the right coaches, right? And so hypothetically what I would do, let's just use the offer. Really simple. If I was explaining this on a sales call, I'd say, look, what most people do, the first thing you need to fix is your offer, right? we agree on that? Yeah, okay, cool. What most people do is this. This is why it doesn't work, and that's why it's a bad path. What we do is this, this is why it does work, and this is why you need to

do it. So what it does is it creates a little dichotomy in comparison. And what I notice is when clients do that, they make way more sales. Because the person, remember, they don't actually understand what to do, right? They're a little loss. So, for example, if I was buying perfume, let's say I'm buying perfume for my girlfriend, I go to the store and I ask a bunch of reps and say this is the best one, this is the best one, this is the best one. I'm just getting more confused. I'm like, okay. But if one of the reps sits down and goes, look, Tanner, this is the worst type of perfume

and this is why has this ingredient, the best ones have this ingredient. So I'd recommend this one. That makes you feel like, oh, like I get it. Right. And so I think a lot of business owners, hopefully that made sense. It wasn't too complex. But a lot of business owners, they don't do that. So when they're selling, they just sound like everyone else.

And then on top of the fact, their offer is not unique. So if you're doing it, if you're a fitness coach, I used to be fitness coach or your business consultant or a business coach or whatever. Like you're already not unique. You're in a very red market. And so if you can't make that comparison, they're just going to go, okay, you sound like everyone else. And to a degree you have to. You can't, like there's only so many ways to make a business consultant unique or a fitness coach unique.

Like you can't. It's like eat less, move more. Like get leads, make sales. Like you can't make it that difference. So I think that part is really important. I can expand on that. hopefully it wasn't too confusing. No, I love that so much.

And I'm glad you kind of touched on that. And obviously, being right now coming from the Utah area, you know, it's a door-to-door industry. It's sales. Like crazy. Right now, it's recruiting season. It's ridiculous. But my only concern with that, you'd be surprised.

I mean, I was in this industry for a while, probably five, six years. But it's the same damn pattern each time. It's like go out for four months. And then if you want to try. like a year round with solar for about like two, three years as well. But it's almost the same thing. Like it's like, okay, well, what's the next challenge? You know what I'm saying? It's like, yes, I remember our first year of solar making 100,000. We were on top of the world. I'm like, oh my, I've never touched that amount of money, like, 2020. And like looking back, it's like,

when you start like, you know, going to conferences and you start yearing like 25 year olds or 24 year olds making like $10 million. I'm like, what am I doing with my life? Like, how do I even get to that level. You know what I'm saying? And I think it's not just about the networking, but it's about like just changing your surrounding completely, changing industries because there's only so much you can do as a door-to-door sales. Yeah, the thing of the door-to-door,

if I started a door company, what I would do different is how they recruit. So when I was recruited, what they, you know, they sell you on riches and gold and, you know, El Dorado and all the stuff. And you're kind of stupid. Buy your cafe area. Yeah, you're kind of stupid and dumb, and so you buy it, right? So I went through that.

I made okay money, but it wasn't. you know, anything to brag about. I was one of the top rookies, but, you know, again, it wasn't anything to brag about. Um, that I don't know, I think he's still the CEO. The CEO at the time was Adam Shantz. I think he's still there. And he outsold me in like a couple days of what I did the whole summer. I've never seen anyone who could sell. He sold like 20 alarms a day. And I would, you know, I'd probably average like if you took like one a day, if that. Anyway, so that's a long story. But, um, that what the way they recruit you is they sell you on these riches. What I would do is I'd say, hey, you're, you're, you're, you're, you're, you're

you're going to come in here, you're going to sell for us for a year or two, whatever the agreement is. And then it's like, we're going to help you take those cell skills and move them online or something that pays more, right? Because I actually had a recruiting company that does like online high ticket sales. And like if you think about my trajectory, I didn't know at the time, but door to door sales was a gateway to what I do now.

And then I crushed it. I was like, oh my gosh, these people like me. They want to get on the phone. They want to be here. They want to pay for stuff. It was like door to door. They hate you.

they don't like you. They don't know who you are. I mean, 20 something plus objections. On high ticket sales, I think maybe you get four. Price, spouse, belief, time. Like,

I didn't think about it. So that's what I would change in the recruiting because I think the way they recruit, they try to make it like this long-term thing. And I think that's wrong. Like what I would do is say, look, this won't be forever thing,

but these skills you're going to learn is going to make you way more money. And then, you know, possibly work with a company and recruiting company that will get them place in high-ticket sales rules. That's what I would do.

I mean, the way they sold it, me it was kind of stupid but I just had so much grit and determination I stuck through it a lot of guys when they get out there I mean they would quit in the first two days I mean that's crazy that's crazy and I think I want to talk about systems because I feel like systems are so important you know I read rich dad poor dad I remember when Robert Kisaki was talking about the whole McDonald's example and he gave an example saying like McDonald's Big Mac is not even that great yeah and it gives like you can actually get your mom to make a beautiful like

cheeseburger nice patty and everything and it's like the real why do you people people continually go to McDonald's, the fact that it's a system in place. You get there, you order, and you buy what you order as well. How important is systems in the business? Yeah, I mean, tracking is really important. I think I grew my business at $300,000 a month, and we're just running off Google Sheets, to be honest with you. Not the best.

I would say the most important thing, though, for tracking is obviously, you know, like your sales and your ads and then the client fulfillment. Like making sure you're really tracking. that. So like you can use project management software like base camp. We have a white label go high level now called delete 360. Um, you know, people are familiar with that. Or you can just use plain old Excel sheets. But I don't like to go over the top. Like I don't, I think some people will like track to oblivion. But I'm, I'm a little bit more like, like shoot first, ask questions later. And some people are the opposite. But I do think having some systems is important, especially as you scale. Because when you scale, you just want to get rid of those. You want to automate those repetitive tasks as much as you can. When you're small, you don't notice as much. But that's what makes scaling hard. When you scale, people think you're doing different stuff.

You're not doing different stuff. You're just doing 10 times more of the same thing. That's what makes it difficult. Awesome stuff. Now, somebody out there is going to be a small business owner and want to try and upscale. What are the first steps they can do to try and reach out to you? And like, what can they expect if they're perhaps making like $150,000 a month? Yeah.

So, I mean, if someone came to me and they're, making $150,000 a month. The first team I'm going to assess is like their offer, their team, and then their lead generation, right? Because like in short, to keep it simple, everyone who comes to you who wants to make more money, they need more leads. Like, period. It doesn't really matter what, how you slice it. It's like they need more leads. So I look at how they're getting their traffic. And then I come up with a solution, either with paid ads or organic strategy, that's going to get them a lot more traffic. So, you know, for most people, they have to use paid ads. And the reason I say that is, even if you have a big organic following,

unless you're Mr. Beast and every post you put out there just goes viral and grows you, you're going to have a limitation to how bigger business can get organically. So like I have a client, we'll just call her Jessica and she's doing about 120,000 a month, but she has like 500,000 followers on Instagram and every month. I mean, she can pretty much do that. But she wants to get bigger. She wants to get, you know, to 400,000, 500,000. And to me, like, her biggest issue getting there is like she needs a lot more leaf flow, but she's not going to get it from organic. Right. And there's like I don't personally know what to tell her. It's like, hey, we need to get three times more views on your post. So then that's where ads coming to play. And you know, depending on how well she runs them or how good she is at it, that's going to determine how fast she grows. I don't think scaling is really that difficult. It's just usually the skill sets are not there. So you'll meet someone and maybe they have like they're really good organic content and they're really good at sales. But they don't know paid ads and they don't know systems. Right. And so to become well rounded and make a lot of money, I think. what's great about this industry is a lot of the like I you know I keep saying billionaires but

I've interviewed quite a few and a lot of them that went on and made a lot of money self-made billionaires like in two years just in Hartfield he made we maps Scott Cohen sold bite bYTE um it was like in a competitor to his line like they had internet marketing backgrounds and then they went into other industries and I think the benefit there is when you think of venture capital great ideas horrible executioner like they'll come in the great idea I'm like they have no idea run the company in this industry people really on average if you can run a company a to z you can do all the skills and if you can take that into other industries you can really make a lot of money um so anyways going back to your question ultimately i'd see what they have and then look at how we're

going to increase lead generation and then push my foot on that because ultimately that's what a lot of people want and if you want to make more money you need more calls need more leads so it's like how are we going to create more leads i love that man i love that so much now i'm talking now for my of you. I want to just share with you. So I've already I'm going to be starting a business. Good for you. Personally for me. I've already networked with

entrepreneurial years. Mainly I've networked with professional sports players. So I'm going to be creating a swag where it's going to be getting like their own like a brand kind of thing. You know how Nike's got like joint and overreash.

But for like the swag and then coming up together into like one store as well. And like it's so far the connections as well. It's just about like utilising, try and make sure the contract is beneficial for both parties where we're going to be pumping a lot of, obviously, ads and so forth. And we're doing the marketing, we're doing the videography,

we're doing everything. They're just going to be promoting it on their platform and so forth as well. Now, why I'm saying this, I'm going to come to you, obviously, in terms of consulting, which I feel like you can upscale that. But at the same time, I'm bringing this up

up because you've cracked the paid ads like market because people are doing using pay ads but yours is so effective that I've seen you on three different like platforms is it because I clicked your profile how have you cracked that code like yeah so I mean number one with paid ads to work at scale usually you need you need either a high ticket back end or you need to be a front end because for example um like if you were selling something for 50 bucks the problem usually that people have and they don't foresee is that it's going to cost you $150 to get a $50 sale. So you lost $100. So a lot of people, if they don't, if you're not selling something super high price, you have to go more influencer marketing, right?

So you might, you know, I make, somehow I connect with Tom Brady and like, he's like, yeah, I'll just do it for free. Like I don't know. That obviously is way out there, but that would kind of be the path. Because of my back end, you know, I have 16,000, $48,000, $100,000 packages. We can pump the ads pretty hard and we don't have to make that many sales to make a return so it can be super aggressive. The second part of that to your question is just we're really good on retargeting. So if someone comes in my ecosystem, usually it's just you click on an ad, like anything. You click on an ad. You come to my profile, like very broad. We'll just put you in retargeting until oblivion. But do you teach that as well? The the paid ad stuff? Yeah, 100%. Yeah. I mean,

100%. Yeah. I mean, yeah. I mean, because we, I've spent 30 million dollars of my own money on ads. you know, if you include my clients, it's even higher. But for me, that's like, it's been a blessing and a curse. So, you know, the blessing has been, I've made a lot of money. The curse is that, you know, if paid ads stop being as effective, you don't make as much money, right? So in a perfect world, the best strategy, if you can pull it off, is you get really viral organically or famous, right?

So because I brought Hermosia up, we'll just stick with him. He blew up on socials and then you just do retargeting only. He get like I don't want to speak out of term, but I think it's like 100 million impressions a month on Instagram. If you get 100 million impressions a month and you just do retargeting, what that means is all your ads are going to be shown to only the people to view your Instagram or YouTube, right? So in that case, like you're going to get a lot more sales because they know who you are.

If you run cold ads, they can still convert, but they're like, who's this Tanner guy? I've never seen them, etc. Right. So the hard part with like that, you know, getting three million subs on YouTube and stuff It's like, it's not that easy. If you can pull it off, you make a lot of money, though. So most people, because I can't pull that off, they have to go to ads sooner.

And so, you know, I push my clients towards ads pretty quickly because if I'm, if I'm coaching you. And you're trying to get results fast. That's just the nature. Like, you could come to me and I'd say, hey, in three years, you'll hit your goal. Like, you don't want to hear that. So the only way to really push the business quickly is paid ads. Because if I said, hey, we're going to grow your YouTube. Well, they're like, I can't control, like, how fast that's going to be.

And it could take years. Like I've been doing YouTube, not consistently, but I would say you can go back maybe like four years. I've got 30,000 subs. It's not that much if you think about the amount of work I've put in, right? But I'm just like the person who's going to play business for the long haul. Most people are not willing to do that. So you've gotten into paid ads much sooner. So, yeah, I mean, it's been a big part of my growth.

I mean, I'd be lying if I said it wasn't. What's some stuff. Now I want to, and I'm grateful all the insights you've shared. And I want to just conclude with obviously two questions. I'm grateful that you stress on that. And I think I'm glad you actually gave exact figures or roundoff or close enough figures of how much you're paying because people will pay like $10. Oh, no, I'm not getting no result from paying my $10 ad.

It's like that stuff doesn't work. You've got to keep pumping it as well. And one thing I'm grateful for is that with my YouTube, it's like one of those slow and steady stuff. What I did, I started targeting successful entrepreneurs, yourself. like Andy Elliott, Bradley, Keaton Husses the Muscle. And what happened is I was fortunate enough to make sure that when they started off, that that market ended up like coming to like my YouTube. And now I almost have like the same people,

because YouTube shows analytics where you see the same people watching their same video. So like I almost have like an 80% subscriber to watch ratio. I think Jimmy Rex's interview was like 27,000. I only have like 21,000 or 20,000. So it's one of those things where it's like, okay, you know, that thing has worked. though like people may seem like, hey, listen, it's slow and steady. I get paid off monetization and off like watch hours the end of the day. You know what I'm saying?

Yeah. I mean, I don't think, I think most people should do that. It's just most people aren't willing to be patient, right? So like if you could get, let's say, to 200,000 subs and it took you 10 years, I'd make the argument that, you know, it's like that's going to pay off at some point. But it's just most people are like 10 years is a long time, right? And I would agree. Like, you know, when I started my business, I failed for two years.

I wasn't going to go much longer. So I'm glad I was able to run ads to be successful, but I think in the long run, building a brand is so beneficial because it's free traffic. That's the biggest thing. Because if you look at my expense sheet, at the end of the month, 60% is ads. So if I didn't run ads, I make 60% more profit. It's a huge number, right? And that's at scale, obviously. But if you cannot generate enough eyeballs, then you have to pay for it.

And so, you know, if the ads work, it's great and hunky dory and all that stuff. but that's why people like, you know, Mr. Beast, he's a billionaire because he generates free leads. And most people, that's the most important thing to get. Like, it's the most valuable metric you can get. And that's why, like, if you get in that position, people will pay through the nose to get, you know, a contract with you or do a sponsorship with you and stuff like that. It's crazy. I love that so much. Now, Tana, I ask this question to every single guest as we conclude.

I think it's because it's the coach-winning insights you need today to seize the world tomorrow. in your personal definition, what is winning? I mean, a few years ago, probably like 2021, I probably would have said, you know, how much money you're making. I think what's helped me a little bit is I'm a very type A personality, so it's just like you're winning, you're losing,

you're doing, you're not, you know, type thing. But when I hit $2 million a month, I was buying a lot of, you know, super cars and, you know, I was doing like the typical Miami thing. And I had a party. I mentioned this on a few podcasts, but I had a party and people showed up and I didn't know everyone. A guy looked at me and he said, you know, whose house is this and whose party is this?

It's like, oh, it's mine. And, you know, I just, you know, hit a huge revenue number and da-da-da-da. And he's like, cool. He didn't care. And that really, that really affected me almost in a bad way because I, I just given my life for 18 months to hit this goal. right and he didn't care and that just it blew my mind and i was like i'm making more money than 99.9% of humans on earth but you don't care right that took me down kind of a little bit of a

dark path for a while because i got a little i guess you i don't know if you want to say i was depressed i when i hear depressed i feel like nothing's wrong i felt like you know i had a good reason but i guess to answer your question what i feel it is now is just just doing your best every day like if you can get up and you live in a first world country and you have a cell phone you have Wi-Fi and you can just do your best that's the big thing and that's the most important because like results will always change no matter how good you do someone is doing better and so to me like I just want to do my best and I think the reason I think that way now is because I think when I think back I actually had an accident a couple months ago that could have killed me apparently is what they

said I had a pretty serious concussion. I like fell off a scooter, got hit by a car. I don't know. But they said they, they were like, Tanner, you know, you almost died. Like, did you have any regrets? And I just said, ah, like I felt I didn't have any regrets. Like, there's stuff I wish I had done better, but I've done my best, I feel. And so I think that's really the key to life at the end of the day is like, when you're on your deathbed, whatever you've accomplished is cool. But I think the question you're going to ask yourself is like, did I do my best? And if you've done your best, then like what else is there? And to me, that would be what winning is.

Powerful. If you could let our viewers know where they could get a hold of you, if they want to like get consulting and learn more about business and stuff as well. Yeah, sure. So you guys can just follow me at tanner. Dot Chittister anywhere. Best place to get a hold of me is just shoot me a DM on Instagram. And I'll be happy to answer any questions or try to help you build your business.

the Coda winning insights you need today to seize the world tomorrow. Tanner, Chidester, thank you so much, brother. Appreciate it, you.