The Code To Winning - From Dreamer to CEO: Journey of a Founder || JILLIAN BROOKE || EPISODE 007

Episode Date: July 19, 2024

From Dreamer to CEO: Journey of a Founder #007 Tune in and listen to this episode  as Jillian, the renowned founder of Snatched Medical Spa & Snatched Injection Academy, reveals her viral Jawline Technique that has taken the aesthetic world by storm! Recognized as one of the TOP 100 INJECTORS IN AMERICA for two consecutive years, Jillian's innovative approach to non-surgical jawline treatments has gained her national acclaim. Her patented Snatched Jawline injection technique, combined with a specialized post-care protocol, delivers unmatched jawline slimming, skin healing, and non-surgical skin tightening using Kybella. Join the ranks of the best injectors in America by learning from the expert herself!

The Code 2 winning insights you need today to seize the world tomorrow. Today we have a very, very special guest. Somebody I've been looking forward to NTV for the past two months. I'll give you a brief introduction of who we have, just her accolades, accomplishments, and credentials to Jillian Brooke. She is the founder and owner of Snatched B. Medical Spa Snatched Injection Academy. She was named one of top 100 injectors in America in in 2023 and 2004.

And her work is regularly featured in the top 100 injectors of America publications. Gillian is a nationally known allergic aesthetic speaker and expert trainer. She is frequently featured alongside celebrity dermatologist and the nation's top plastic surgeons because of her groundbreaking non-surgical jawline treatment. She originated the signature snatched jawline technique using her years of experience and expertise

as a wound care specialist. Gillian also patent her snatched jawline injection technique and post-care protocol, which provides maximum jawline slimming, skin healing, and non-surgical skin tightening for best outcomes of Kaibela. Ladies and gentlemen, great honor, pleasure to have our guest today, Jillian Brooke. Thank you so much for having me. Thank you very much.

Really appreciate the time you took to join us today in our studio year, North Salt Lake. So like I told you earlier before, we kind of got to know each other. I'm originally born and raised in South Africa. I've been here for about like seven years or so and I've always been curious to find out more about this specific field of aesthetics, spar, you know, Botox as well. So before we actually begin,

I want to find out a bit more about like who you are, where did you start off and what made you kind of go into this field of aesthetic. So I am from Florida and I went to Jacksonville University and got my nursing degree. And I did home health care for a really long time and really loved taking care of patients and just that caretaker and making clients, you know, feel better about themselves.

But I also loved beauty. And so after doing home health care for, I did that for about 12 years, I just got a little bit burnout and wanted to change it up. and I was trying to kind of figure out how I could melt the two together where I could, you know, still use my medical degree but do something in the beauty industry. And whenever I moved to Utah about seven years ago as well, I took a like a Botox injection course and completely fell in love with it.

Like just I love this. This is my passion. Like I would do this for free. Oh, wow. Yeah. Like I, you know, we're begging people like. come over, let me do your treatments, you know, because it's just, it's such an art. So I was able to use, you know, the medical, but also be creative and artistic as well.

So that's really kind of how it all started. And then after that, I just, you know, golfed myself more and more and wanting to learn more and do more with it and just continued my education. Oh, I love that. And I think you mentioned you did a course. So in order for you to become like an injector, is there like a prerequisite specifically that is needed for you to become a Botox injector? Yeah.

So you need to be a medical professional. You at least need to be a nurse to take an injection course. And you really need to obviously put a lot of your time into the education because this is not like traditional nursing. It's completely different. So there's a lot to learn. It's really like going back to school to learn. you know, the facial anatomy and products and it's just a whole other genre.

Okay. So, yeah, but you at least need to be a medical professional and then you could take the courses. And then how long is the course, if you were to take it? If somebody had like a nursing degree and they wanted to kind of like do that specific course, how long would that take them? Yeah, so like a basic injection course where you learn like Botox and lips is usually like a two or three-day course at Snatch Medical Spa. We make it a three-day course.

Because there is so much to learn that if you try to, I've seen like the one-day courses or the online courses and those make me a little nervous. And that's kind of where you see those results that are like, you know, it's just really important to put the time into learning what you're doing so that your client gets the best outcome. Okay. Yeah. All right. Another thing I wanted to find out, when you spoke about the course, does state laws like require you to get like a course in a specific state or does like one course just allow you to end up like injecting an office?

Yeah, so not necessarily, which is kind of the, I would say like the scarier part of this. If you're a nurse, you're qualified to do injectables. You can take an online, you know, just to teach yourself how to dilute, you know, the medication and things like that. but you do need a medical director. So a nurse can't just, this is medicine. So if you're an RN, you do need a doctor or a nurse practitioner that is overseeing your work and they are prescribing this to the client. Okay. I noticed because I looked up your company

and I think there's a doctor, like the gentleman there, and I think in between them there's another like, there's another injector as well. Yes. Could you like elaborate a bit more on those specific? titles and does each specific spar need to have all three? No, so the other injectors just were really busy and I can't take any more clientele right now and so I hired another injector that's kind of going to be a mini Jillian,

you know, inject the way that I do and kind of teaching her my ways so that she can, you know, treat those clients. And then yes, our medical director, Dr. Barlow is amazing. So he does all of our like initial client visits and overseas. all of our charts, and just like a doctor would do for anything else. Oh, okay. So, yeah. I had a few questions.

I was very curious about. I've always heard about Botox. And California was especially like the Los Angeles part of California. It used to be like the Mecca. And I think over the past 10 years, Utah's becoming ever so popular, especially in the field of Botox as well. However, there are certain terms I don't fully understand myself. For instance, I want to know what's the difference between Botox,

fillers, sculpture. I'm going to get this right. I promise you. Kai Bella. Yeah. It's great. So there's a lot of differences. And again, this is why taking a course and multiple courses is so important because there is just so much that you need to know to safely do injectables. I mean, this is clients faces, right? It's very important that safety is first. Because the only injection I know is the Brazilian butt lift. Yeah. But I wanted to figure. That's a good one too.

I don't need that. Sorry, if you could like, yeah, elaborate on those ones. Yeah. So Botox is going to relax the muscle. So a lot of times we are born with certain areas of our face that were more expressive. So a lot of, you know, patients might like scowl a little and they have a line here. They raise their brows and they have a lot of the, you know, the forehead wrinkles. So what Botox does is that it relaxes that muscle so that it's not quite as expressive and it's just relaxed so that you don't create further damage in that area.

So we like for our clients to still have some movement. You know, as you can see, like I still have movement, but it just doesn't create the damage because that is overall what a wrinkle is is when that muscle's overworking. and the skin is, you know, folding over and over, it's kind of creating damage underneath the skin. Okay. And so in order for your body to heal that, we relax the muscle, and then your body has time to heal from the inside.

And that way the wrinkle looks softened or completely is healed. Okay. Oh, no, I'm glad you mentioned that. The reason why is Botox like a procedure, people go for every single month, or are there certain like Botoxes that are required for certain patients compared to other patients? So if you do the FDA recommended amount, then Botox should last anywhere from three to four months. Everyone is different. So we like to see our clients about every three months for Botox.

And so it's not every month, but it's about once a quarter. But then after that, is it like done or is it one of those? No. So after that, the Botox will start to wear off. Okay. And then you'll come back in for more Botox treatment. Oh, okay. But when does it stop, though?

Yeah. So it just depends on what area we're treating. Sometimes we can kind of like retrain the muscle to not be so expressive and weaken it. Yeah. You know, especially like the massators is a good muscle that like, you know, the first few times you get it, you need to come in every three months. And then after that, some clients can now come in. every, you know, twice a year or, or even once a year, just because that muscle is now atrophied

some and weakened so that it's not so strong. So the same thing, like, we just treat, you know, we're needed. And then aging, that's the hardest part, is like, yes, we do these treatments, but you're still moving to aging. Okay. You're still getting older. So you're still going to need, it's just an onward battle. and so there's no like finish line.

It's just maintenance. Kind of like you get your hair highlighted, right? And it's, you know, your hair's going to grow out and then you need to get it highlighted again. Okay. That kind of, maybe that analogy can help. No, that makes perfect sense. So in a way, it's just kind of maintaining it like right through the...

Exactly. But then the maintenance isn't going to be like as intense as like the actual treatment. So it's probably like once a month. Can you give a brief time? How much the maintenance would be? So the maintenance for Botox would be every three to four months. Okay.

So three to four times a year. All right. Filler is very different than Botox. Filler is going to replace lost volume. So as we age, especially women, because we have menstrual cycles, we lose a lot of bone. And then we also just lose volume because of the natural aging process. So filler is going to go in and restore.

that loss volume. And so it's not going to do anything to the muscle. It's just going to restore what you've lost. And filler is going to last anywhere from one year to two years, depending on the product and depending on the area. So if it's an area like the cheek area or the chin is going to last longer than if we did lip, just because we use our lips a lot to talk and eat. That makes sense.

Yeah. Awesome. So you're going to burn through it a little bit quicker. No, I'm doing. So at least with filler, the maintenance isn't so much as like Botox is going to be the one that is the most maintenance. Okay, awesome. Now the next two that I don't know anything about, Sculptra. Yeah.

What is Sculptra? Am I pronouncing correctly, number one? Sculptra, almost. Almost 90%. Scalptra, you know. So Sculptra is a biostimulator. Okay. And it was actually originally founded for like AIDS patients.

You know how they lose a lot of volume really fast in their face. Yeah. So they found that this product actually stimulates collagen and restores volume. And so, you know, then we took it cosmetically and we're like, oh, we want to use it too. And so we, that's great for fine lines, wrinkles, restoring loss volume. And it's a, it's a natural collagen stimulator. So it's a biostimulator. Okay. All right. And then I know a lot of the stuff that's been mentioned recently, I've been seeing a lot on your story, is a lot of like the Kaibela. If you could explain to perhaps the view as what Kaibela is and what kind of treatment it offers you.

So Kavela is actually the same thing that we produce in our gallbladder that breaks down our dietary fat. So it's called deoxycolic acid. So we already have that already. So it's a synthetic form of that in a vial. And we use that for, like stubborn small fat areas like the submenal area under the chin and it permanently destroys the fat cell and with the post care protocol that we do also stimulates your natural inflammatory response to tighten your skin and heal fine lines and wrinkles in that area as well okay awesome i want to not enough personally for me so my wife's got a like a beautiful jawline right but she's half Russian. My mother-in-law is 100% Russian as well. So if ever I were to do like a plastic surgery, not that I'm saying I would, but if I were, it'll probably be a joll line. But I found something very interesting that you mentioned. He said non-surgical. How does the joll line, like, how does the

procedure actually work? How could you make me more beautiful than what I am right now? So are you asking for yourself right now? Or we having a consultation? Or like for your wife? Like what I was going to? Oh, no, she's fine. She's 100%. I need a jolland. Have you seen Met Trives, Joran is beautiful. Oh, yes. I do a lot of this on men. I almost put the rainbow flag up for that guy. Men are just a little more hesitant to let me post their before and after photos, you know. But we do a lot of men.

Really? This area, you know, it's a very masculine area. You want to chisel jawline and you want it to, you know, as we age, we're losing bone. So the chin starts to kind of recede a little. So we want to restore what you're losing. We want you to still be you, but the younger. the restored version, right? Like a little enhanced.

So doing the, the Cabella to this area is going to permanently get rid of the unwanted fat pad that we all have under our chin. And as we age, it starts to descend. So it'll kind of pull down on our, on our neck and kind of give us that little turkey neck look that you see like in order people. Yeah. So whenever we inject this product into that fat pad, it permanently destroys the fat cell. and then the post-care protocol is going to help tighten your skin.

So after that treatment, I see clients back and we kind of assess do they then need jawline filler or removing that fat pad, did that, you know, help tighten the area where we see their natural bone structure. So a lot of times clients don't even need filler. They just have the fat pad sitting on top of their natural jawline that's kind of hiding it. Okay. So just kind of depends and everyone is very different with what their needs are. So our treatments are very custom. Now the follow-up question, again, it's about me. So unfortunately, but there isn't like a one-time injection, lifetime warranty where my beautiful Jo-in can just form.

It doesn't work that way, unfortunately. Not necessarily. I will say like the permanent part of the snatch Jalan is when you, you remove that fat pad, you're not going to get it back. Okay. Just because the fat cell is completely destroyed and gone. So I've seen clients come back in. They've gained some weight, especially during the COVID years. And there was, they had a great jaw on. Like they didn't gain weight here.

So that part's the permanent part. The aging process in the neck is still going to be an onward, you know, maintenance. But as far as the fat pad being removed, at least that's just, you know, out of the way. and now we just need to stay up on the bone replacement because we're all going to lose bone as we age. Awesome. I appreciate that. I'll get back to the questions. So I want to figure out the problem I'm also having with or the misconception is often people feel there are so many side effects that happen when people are taking Botox or lip injection and so forth as well. which leaves the question are what are some of the most common misconceptions about Botox that you could perhaps clear up today?

Well, I would say you just need to make sure that you do your research on the provider that you decide to go to. You need to make sure that they're qualified. You do get what you pay for a lot of the time. So if you see a deal $250 lip filler in my basement, I probably wouldn't do that. And I have seen clients come in and it's really sad because what's happening, happening is some of these nurses are getting their hands on products from other countries for a lot cheaper, but they don't even know what the product is and they're not FDA approved to use

here. And they don't even know what they're putting in the client. And it's not safe. So we've had a few clients come in where we've had to really try to reverse what was done. And some of it is is a filler that's like a silicone and you can't dissolve that. It has to be surgically removed. Oh. Yeah. So it's just really important to know

and to ask your provider questions, you know, like what product are we using and just familiarize yourself with what is FDA approved, what is safe, do your research, look at the before and afters, make sure that their idea of beauty aligns with your idea of beauty

because we all have a different idea of what beauty is. and so just making sure that you and your provider are on the same page. Okay. And then with that being said, do you guys often have other skin treatments apart from the injections that people can use like creams and so forth? Absolutely. Kind of like maintain that as long. Can you talk about that too?

Yeah, it's kind of like I like to tell my clients, it's like working out and eating healthy. You need to do both, right? It's great to go to the gym, but then if you go home and you're not doing your, you know, what you should be doing. at home, then the gym isn't going to do you as well, right? So same thing with injectables. We like for our clients to do a regimen at home of medical grade skincare products that's going to help their skin.

So we usually will give them kind of like a regimen to follow and make sure that it aligns with what their goals are and what we're trying to accomplish overall. And then that does help their Botox loss longer and just their overall. skin health because I think too people forget that your skin is the largest organ in your body oh I never even knew that yeah so it's the largest organ it's very important to take care of our skin um and so just the education behind that and why the medical grade skincare products are so important rather than go into you know CVS or Walmart or Walgreens or wherever just getting the cheap you know making sure you understand what you're putting on your skin that's being absorbed

Okay. I love that a lot. And then from the both males and females, what would you say from your clients, what's the most common treatment that both these genders come in for? Oh gosh. I think we're the most known for our snatched jawline, but definitely Botoxin lips. I, at Snatched Medical Spa, we like to keep our clients looking very natural. So the goal is no one to be able to really tell that they're not. they've had any injectables. We want it to be very like, oh, you look really pretty, but they can't really figure out what's different, right? So that's the goal. We want it to be undetectable, just enhance and restored. And is that why it's non-surgical, right?

Yeah, so it's non-surgical because a lot of our results, and you've seen probably on my Instagram, they look like they've had surgery. And I've had a lot of clients like, this looks like she's had her jaw. Yeah, there's one lady that had a jaw. that completely went away and her skin looked way younger and like you could see that before and after. And you assume like that's got to be surgery.

Exactly. You can't get that without surgery and you can, you know. So it's just, it's a process. It's not, you know, necessarily a one treatment and you're there. And so understanding that trust the process and understand that it's going to be gradual. And we want it to be gradual because, you know, we want to make sure that we are still keeping you looking like, you just your best self. Okay. And so for men,

it's mainly been the jawline, right? Men do a lot of sculptra and Botox. And then the jawline. So those three would be the top for men. I love sculpture for men because they start to lose volume here, start to lose like the jawline, and it's a

very natural, restorative. You're not going to be overfilled. And it also helps your skin integrity. So it's going to thicken the dermis of your skin. as we age, our skin gets thinner. And so just kind of thickening that dermis where it looks like younger, healthier skin as well. You know, I actually love these conversations

because I don't even like plan on asking those questions, so I appreciate everything you just asked. Now I have to get back to you. Yeah, you're good. I wanted to figure out, I just love going off topic. Yeah. But it's not really off topic. I saw recently the past two weeks on your story,

there's been a lot of Brazilian butt lift. I can't do this interview with asking about this Brazilian butt lift. Do you think Utah is the market for that, though? Absolutely. Okay. You've been at the gym lately? No, that's probably what? You've got to wait in line to get on a machine.

And usually it's the leg and butt machines. 100%. Okay, like that's important, especially, so as you age, right, we're losing collagen. We start to lose collagen in our 20s. And we're losing the collagen in our butt. So we want to replace that. Or maybe we weren't born with much of a gluteus maximus. So we need a little extra help, right?

So we have a treatment that can naturally do that. And I love that it's gradual and over time because it's not like one day you don't have a butt in the next. It's like, wow, it builds over time. So the reason I'm asking that, remember I asked the jawline for me. Yeah. But I have a friend in this room right now, right? And he's one of my best friends ever. The problem, he's got a bit of an ironing board, you know, respectfully.

And we're trying to figure out, like, do you do BBLs for gentlemen as well? Absolutely. All right. All right. I had to put that out there. I don't want to embarrass him or anything. I love it. And so, obviously, the technology has improved over time because I think this is becoming a massive trend from, like, the 2008-ish.

into like what we're in right now. And I think with what we've been seeing, a lot of celebrities that were doing BBLs, there was a lot of like side effects and a lot of stuff that actually happened. What are side effects that people can perhaps expect that you guys are doing right now to prevent for the surgical BBLs for customers?

So ours is non-surgical, which is great because we're using the sculpt dress. It's a very safe FDA approved. There hasn't even been any like incidents reported with that. product. I would say the biggest concern would be infection, like if someone wasn't keeping the area that was treated clean, which, you know, we follow up close with our clients. We make sure to have them come back in so that we can reassess and make sure that that's, you know, not an issue.

We send them home with tangible aftercare, not just, you know, on our website. It's there as well. but sending them home with a post care to follow and also when to call us. So that way if there are signs and symptoms of an infection, then we can call them an antibiotic and treat them for that. So that would really be the greatest risk because this product is so safe. Okay. Awesome. How long have you been doing this?

So I've been doing this for almost six years now. Okay. All right. And would you say considering how saturated the market has been, especially in the state of Utah, what separates you apart from other customers, the non-surgical procedure of how these things are being performed, right? So I would say that, but also this is, it's such an art. And I do think it's important. I think a lot of clients come to me because they like that my results look very natural.

And, you know, we've seen the celebrities that scare us, right? We're like, ah, did you see her under a filler, her cheek, or lips or whatever that the celebrities are doing where they're way overdone? And, you know, my motto is less is more when it comes to this area, right? So we can always follow up and do a little bit more, but I like to err on the side of less first and kind of baby step into their ultimate goal. but not overdo it initially. The Winning Store. In collaboration with my podcast, the Coat Winning,

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Get your merchandise today. and stay victorious. I'm now getting into like the entrepreneurial part of things. What would you say has been the biggest learning curve for you personally as an entrepreneur in the specific market? Being an entrepreneur has, I mean, it's been in my blood since I was little. I have some funny stories. I don't mind you sharing.

I've shared this one before. But I mean, as young as I think I was like five or six years old, a family reunion. My dad loves to tell the story. but I was always just looking for a way to make money. I don't even know what I'd do with my money back then. But it's like, it's just funny. So we were out of family reunion, and I think I just got bored. And so I just, there was an empty table and a water hose nearby,

and I went and got some of the plastic cups and started selling water for a nickel. And my dad was like, people were coming over there because you were so cute. You were like, come over here, this water. And it's just straight out of the water hose. But anyway, and then after that, I've done. That's very expensive water. I used to sell things at school. I'd get in trouble all the time.

I'd make like beaded bracelets. They're a dollar for my beaded bracelet. You know, and people would want to buy it. And, yeah, I've got a lot of funny stories. I had a vet club. I wanted to save all the animals. And so I had a little group of my friends that we would put our lunch money together and go to the pet store and buy all these.

supplies that we were going to open an animal shelter. And so I've always just kind of wanted to do my own thing and find my passion and learn how to make money doing it. Right. And to me, that is the code of winning. 100%. Yeah. Awesome. Now, I appreciate that. In fact, I love like when people share their stories because sometimes they have very different upbringings, but that often inspire their trajectory of where they're currently heading as well. So I really appreciate you sharing that. Speaking of like entrepreneurial ship, there may be. perhaps like a lady out there that's maybe a bit of an introvert would you say your courses do you offer courses or mentorship?

Oh absolutely. And I will say that is a big part of this industry is you have to understand that when you have a client coming into a medical spa, first of all, they're coming in because they have an insecurity, right? They're coming in because there's something that they want to enhance. or correct or whatever it might be. And so making sure that that client feels very welcome. And then, and I think that's fine.

If you're being introverted, I think a lot of people can relate to that. I think it's more of being comfortable having one-on-one conversations and being empathetic to whatever that client's concerns are and really listening to that client and hearing them. you know I like that and what what their goals are not what your goals are for them right because we all have our own opinions but really listening to what is concerning to this client okay personally again for me the reason I want to try to like make this that way I'm trying to like

put my myself in like the shoes of a client as well I would feel a bit more comfortable if you were to inject me with your six years of experience so with those that do like I think that three-day course as well you don't just get a little bit certified or do you and then if there's a way do you like follow a procedure by getting a mentor that teaches you the way because if somebody just had three days i would like please can where's jillian brook find her right now she's doing this jawline nobody else i think it's very important to do shadowing so any injector that i hire at snatch medical spa needs to go through the beginner intermediate advance and specialty courses okay and then they also shadow me for a very long time so not only to

learn the hands-on injectables, but also learn how to do a consultation, how to handle a client that comes in the room and they're crying because, you know, their husband left for a younger, cuter girl. Like there are different scenarios that you, as a provider and as a medical professional and a nurse that you need to know how to handle in a way that's going to make the client feel comfortable and like it's a safe space. So absolutely not just a three-day course and start injecting on clients. I feel much better. Thank you very much for careful.

You want to make sure. So my injectors, I'm standing over them for a period of time watching them, mentoring them and helping them. And we set up like models to come in. So they know that, you know, I use Michaela, my other injector. So she would have like a day where she had, you know, eight models come in. and then I was standing there. They know that she has taken the courses and she's qualified,

but we're just doing the fine tuning now, just making sure. And then, you know, over time, I'm like, okay. And every injector's different. I have some injectors that pick it up really quick and they're good after about three months and others need more like six. And that's okay. Everyone is different. And I would say, you know, you don't want to rush this.

You want to make sure you master the beginner skills before you hurry and do the intermediate skills. Okay. I like that a lot. And also with entrepreneurship and sales, do you guys have a certain target market? Like is it models, celebs, young people? I want to try and figure out, is it specific or is it just like general? Not necessarily. I wouldn't say. I feel like it's your everyday woman. It's hard being a woman. There's a lot of maintenance more than men, you know and I feel like there's a lot of pressure on us especially aging and different things like that so for me I want to my target audience is anyone that needs that little boost for themselves I like that I mean because a woman's beauty is pretty much a lot of their identity as well and so

like maintaining it and like it's it's also like a feel good kind of process only for themselves as well so I like that. With the entrepreneurial space, so we know there's a lot of AI that's been incorporated in today's world. We know the social media is actually booming as well. Now, incorporating both social media AI, are you doing, are you utilizing those tools

to try and enhance your business to the next step and level as well? And if so, how? Yeah, so we definitely try to use all the social media platforms. That's how I came across you, by the way. You popped up on my feed. I love that.

There she is. Connect with Jillian Brooke. I have a great social media manager that she's younger and savvy with all that tech stuff. So she really helps in that area. But I think it's important as an entrepreneur to, I'm not as savvy with the social media. So hire someone that is smarter and knows it better than you to help you. And that's how you build a great team.

Okay. Awesome. What's the best part of your job? seeing my client's faces when they look in the mirror of happiness and just feeling like their selves again you know i have a lot of clients that have been through a lot and it it does wear on you physically you know when you go through certain life events deaths divorces you know any kind of hardships we kind of start to wear it right we look run down so to to be able to help my clients see their beauty and feel better about their selves.

It just, it fills my heart and I absolutely love it. Awesome. I like that a lot. And with the six years and seven years experience in a certain field, what would you say is probably the biggest lesson in take that you've, that you've kind of experienced and you learned from? I would say the biggest lesson I've learned in this industry is how important it is to help clients, men and women, and mostly women in this contel, see their natural beauty. I feel like they want to look in the mirror and just tear themselves apart, and they're not looking at what is making them so uniquely beautiful, you know, and how beautiful it is to,

look like you and to look different. And that's important for me to share with my clients that you don't want to look like everyone else. You want to look like you. And that's what makes you unique and stand out. Right. And so I think that that has been a big lesson as how many women kind of tear their selves apart or they have a partner who never tells them that they're beautiful or is maybe tearing on them as well and they're already hard on themselves. So coming into our spa and us being able to have a platform to show them the beautiful, you know, parts of their selves and that, yeah, you have a, you look absolutely stunning, but the aging part, you're losing a little volume here and we can restore that and, you know, just being able to do those little enhancements that you can,

they light up and it's a great feeling. Oh, I love that a lot. I feel this field, I'm trying to learn so much, you know, as much as possible because I feel in many of my podcasts, I've been also interviewing a lot of the mental health issues. Obviously I've been focusing a lot on the men's side because women also experience, if not more anxiety and depressions and sometimes they all have a common denominator and it's just like the lack of self-worth, you know. I know men is a self-esteem, they compare their selves.

Especially with the rise of social media, you know. We've seen a lot of like teenage girls just committing suicide because of the TikTok. They feel like they don't have a significant amount of following. They're not pretty enough. And it's such a damping to their image and to like their character and also their confidence as well.

So I feel like something like this enhanced and brings the inner and out of beauty of a woman as well. So thank you for sharing those stuff. Is there like an age? limit that you can perhaps like go to maybe 18 or two people come younger for these. So I've had so yes 18 without a parent. I have we do cleft lips for free. So that is one thing at Snatch Medical Spa that we do is I'm always looking for a way to give back and I love that we have a contel of cleft lip palate. Do you know cleft lips? I was about to ask what the heck is that.

Oh okay. So it's whenever you're you're born. with like a deformity in your lip and it's like a hole here. I don't know if you've ever seen anyone. What is that actor that has it? He was the Joker. Joaquin? Joaquin, the most recent Joker.

He actually was born with that. Interesting. He has a mustache. But if you look close, he's got a scar. But anyway, there's a lot of that. And so girls, right, this is a big, security for them to have that. And so we offer free lip filler once a year for anyone that has a cleft lip. And that is just like the greatest gift. I mean, Mariah, my assistant's here. And she can

tell you they just, they cry and they finally feel confident in that area that they've always looked at and like hated. They can actually like look at it and love what they're what they see. I love that. I love that a lot. And speaking of confidence and being comfortable as well, the question I actually like that I want to read word for it is says, what is your approach to patients, consultations, and ensuring they feel comfortable in their treatment choices? So I think really listening to what their concern is. Okay. So having them talk to me about the area of their concern and again listening to what they're

concern is because their concern, you know, might be different than what I initially see. I could look at them and think, oh, they're going to come in and they want, you know, cheek filler, but they may come in and their concern is their lips or something else. So making sure that the client feels heard and giving them the time to talk to you about what their concerns are and why is that a concern for them. and then talking through the different treatments that we offer that could help that area or that concern. And usually I like to give, you know, multiple options that way, you know, any budget that we're working with, we have something that we can do to help you and enhance that area. Okay.

This is going to be a broad question. And now if there's no wrong answer to us, but I've always had the perception that the, these treatments are extremely expensive. What would you say is an average price range for maybe a Botox that you work with regarding the treatment? So depending on your age and depending on if we're doing prevention or correction, I would say it ranges anywhere from $300 to, and we're just going to talk to the upper face, like $300 to $500 or $600. Oh, okay.

And that also just depends on like if you're a member, then you get member pricing. If you're not a member, it's going to cost a little bit more and things like that. Oh, I really thought it was like in the thousands. Yeah, and some of the treatments are like lip filler, the average price is going to be $600 for lip filler. That's going to last you a year. And then like the snatch jaw line is going to be up there. So that one is more expensive. That one starts at 2,600, but you do have to remember that you get the longevity.

It's permanent. So it's an investment, but you get the longevity of it. And the reason I, I mean, I know it's recurring because when him and I, when we sold pest control, I'm going to give an example. It'll be like a certain initial fee of maybe $200 for the first treatment where we end up doing the cracks, crevices, we spray three feet up, three feet out. We go inside. We do the traps.

And then every three months, we end up just going there just doing the best. basic treatment like the technicians and so forth. And this occurred for every three months till they end of cancer the contract as well. Now I want to go to this. We know that this treatment, it's one of those, it requires a lot of maintenance, right? What happens then like along the line, like five or six years down there and you decide, listen, I want to just kind of stop doing this? Are there going to be massive side effects like my face falling apart? Not at all. It's going to be better that you did it once than not at all. Okay. So you're aging. process, you just kind of slowed it down during those years and then, you know, and then your

aging process will just pick back up. There's not any, like, there's not any side effects from just stopping it. Like even the haleronic acid, which is filler, so we have haleronic acid already. So it's a synthetic jelly form of haleronic acid, and that's what the filler is. Even that is going to just kind of disintegrate over time, just like our bone disintegrates over time. So you won't notice, like, a major change. from stopping, it's just going to slowly wear off. Awesome. I like that.

I was just, I'm trying to figure out how I can get this mad rife jawline. Yeah. It's just like a. Do the snatch jaw line. There we go. And do a teeny bit of chin. Do you think it requires that? Let me see your profile?

Just a little. He's doing like this. He's like, hey, you said I need a butt. You're getting a chin. But you're lucky because you've got great cheese. Right? Good full lips. Oh, stop. Smooth forehead.

All you need's a little chin. You're lucky. Ever seen a black man blush before, Gillian? Stop it. Oh, making you watch. How do you stay up to date with the latest techniques and trains within your field as well? How do you guys stay up to date with that? So it's super important to continue education, going to conferences, events,

watching the webinars and it's evolving all the time. all the time. And so as a provider to give your clients the best outcome, you need to make sure that you're up to date with the new technology because it's just getting better and better. Awesome. Another reason why I'm glad you mentioned that I often feel it's so important to continue to network and grow and uplift your, you know, and continue to educate yourself, especially when you're an expert in your field. With that being said, did you have a mentor that perhaps? like what's teaching you the ways? I feel like I had a lot of mentors.

I feel like in this industry, you can take pearls from so many people, and it's really important. You may not agree with everything, you know, that they're doing in their way, but there's something you can kind of take away and make your own, right? Because at the end of the day,

you are the artist when it comes to filler and boat. It is creating like a sculpture. And so you still want to do it the best way, that you're going to be able to get the best outcome. I like to compare it to like an artist that paints. They use different textures of paint, thinner like watercolors. They may use the thicker acrylic paint,

and then they have different size paint brushes, right, for different whatever they're trying to create. Same thing at our medical spa. We use different size needles for different. areas and different filler is going to be like different paint choices. So making sure that you're choosing the right. But at the end of the day, you know, what I choose might be different than what my other injector chooses to use. And that's okay, right? Because she's the artist and this is how she makes her most beautiful creation. And I may do it a little bit different because at the

end of the day, it's these hands and these eyes, right, that's creating it. I love that so much. So your new name to me is going to be Gillian Picasso, Brooke. I love it. I want to know, I know that safety is such a major concern for clients, you know, that you come across as well. How do you ensure that the procedure is usually safe and effective for them to feel a bit more comfortable with that? Yeah. So I think it's important. to remember that first and foremost, you are a medical provider. You are a nurse. So you need to make sure that you are still using your nursing skills even when you're doing these artistic treatments. So, you know, we're trained on what to look for, adverse situations that may

arise. We know how to treat those. So really just kind of, that's when your nursing background really comes into play is knowing how to handle any kind of adverse situation so that you know how to take care of your client. Awesome. Now I'm glad another thing that you mentioned earlier on you just spoke about the importance of just maintenance and taking care of our body because I'm obviously in my belief I strongly know that our bodies are literally temples of God so it's not just a one-time thing but constantly maintaining it and getting the best out of your body as well so I appreciate everything you've shared so far. And then there's a lot of myths, a lot of misconceptions.

Are there any of those that you feel like are trending in this field that you're in that you want to try and like just quickly debunk in the field of color? I think not necessarily like debunky, but almost kind of removing the judgment of people that decide to get cosmetic treatments. You know, if you're wanting to restore loss volume or you're wanting to, to, you know, correct an area for whatever reason, for your own self-confidence. To me, it's no different than someone

that chooses to get braces, right? Like, yes, we're born this way, you should, you know, this is what I hear sometimes from other clients, they'll leave like, you know, messages under a post like, oh, you should love yourself the way you are, you don't need that, you know. And that's okay. and that's their opinion.

And I always told, you know, those people, you definitely don't have to do it if it's not for you. But I want to change the mentality from that stigma to more of like, this is no different than deciding to want to do something different to your hair color. Or I want to get braces because I don't want, you know, my teeth to be crooked. We put braces on our kids all the time. That's true. And that's not judged, you know, and you wouldn't tell your kid to,

oh, we'll love your teeth the way they are. Like, you would want their confidence, you know, if that's an area that they're concerned about, then to me it's that judgment of if you don't want to do it, that's okay, but don't judge other people for their choice in wanting to do those treatments and make them feel bad about it. So, yeah, I actually had a conversation that you can even find on one of my posts with a lady

that was like kind of she bashed me a little like you're trying to make people feel like they neat and they should love themselves the way they are and it ended up being a really good exchange because she never had thought about it that way you know and I asked her I'm like do you do you get your hair done do you put makeup on those are all ways that you are choosing to enhance yourself and I could tell you the same thing don't wear makeup you don't need it love yourself the way you are and just go without your hair being done. Do you know what I mean? So like how far are you going to take it?

And if it's not for you, that is okay, but don't judge other people for deciding to do what makes them feel better about their selves. And she was actually like really, she was like, oh, I never thought. So it was a great conversation, really. Awesome. Now I'm glad to hear that, I mean,

social media has just become a place where people really give their opinion and sometimes it may come out super aggressive because of the misunderstanding. And I feel like conversations are so important because sometimes if you fully understand the grassroots or you fully understand what somebody's intention in doing what they're doing and helping women become a better version of themselves

and enhancing their true beauty and identity as well. And I do get where she was even coming from because there is so much pressure on women to be perfect and to look perfect. And so I can see from the outside looking in what her overall goal was is like we don't want to have that pressure on women and and I agree with her and that's why when our clients come into our spot it's important for us to talk to them about the idea of perfection right and I've had some clients like well I still have a line here and I just want it gone and I'll say but do you want to look human because humans have lines and just kind of

You don't want to look, you know, like an alien and you don't want to look like you're having an allergic reaction because you're so puffy. You want to still look human. And we have lines. And those are okay and they're beautiful. And I understand wanting to maybe like soften an area. But just having those kind of conversations, my education to me is really important, especially for the younger girls.

I have a lot of younger girls come in. And I think that they just need someone to kind of talk. to about it and then they get a different view, a different view on it. No, I really love that as well. I'm glad you covered that. Just to go back to one of the questions that I spoke about when we kind of touched on Kai Bella as well, do you have any new projects or new treatments that you're planning on launching in the distant future or like upcoming as well?

Absolutely. So we have a new treatment coming this fall that we're super excited about. So stay tuned. I can't tell you what it is yet. Can you give us a sneak peek for goodness sake? So let's just say it's the latest and the greatest. Oh my. And it's a skin treatment.

So it's going to be more for as we age. You know, we get the sun spots and the different kind of aging. So it's going to really help in that area. The problem, I'm glad you mentioned that. And a follow up on the skin thing. The problem I think as well with social. media with what separates professionals like you is that there's a lot of like

also fake gurus out there and people that don't have like that specific experience because I came across a reel and I was like I'm not going to forget this thing. A guy it was actually three men was actually just men talking about how the new skin condition is taking your own urine putting it in your face. Although you make... That's not what it is.

Okay. No, no. How did you know that that's what we were doing? Ah, she just blew it. No, I mean, I was like, I was like, I'm going to save it. I have to ask it maybe towards the end. I actually seen that too. You know what I was?

It's like, take your urine and I'm like, I don't like the smell of urine. No. Even my own. Nah. And like, but I wouldn't like, if I wanted, if it was going to make me like look like I'm 20 at 60. Well, I mean, we might be doing it then, but I don't think so. All right, there we go. I'm glad you're kind of like, you're not doing the urine part thing.

I'll debunk that one. All right. So now, I don't think I left anything out. I just have two last questions. If you were to look back, I know this is the most common question people ask in podcasts, but I usually like it because everyone's story. so different. Now looking back when you were like into Georgia, Florida and we're at right now, looking at your youngest self selling water for one dollar, very expensive tap water.

It was a nickel. The dollar was the beaded bracelets. That's a fair price. And thanks for debunking that real quick. Looking back at that whole procedure, what would you tell five-year-old Gillian? What advice would you give her? I would just say keep doing what you're doing. Stay authentic and true to yourself and don't let the outside pressure keep you from your true path of who you are, what your passions are, what your overall goals and dreams are. You just keep on moving. Awesome. I love that so much. Then the final question we ask all the guests, that's because our motto is the co-winning the insights you need today to seize the world tomorrow. In your opinion, there's no right or wrong answer. What is your definition of winning?

So my definition of winning is finding your passion and learning how to make money doing it. That's winning. Boom. Mike drop for that one. Awesome stuff. All right, Jilline, if you could look at the camera, let the people know where they could get a hold of you. If they want to try and get a consultation, if they want to follow you on social media, just let us know everything where they can find it. So Snatched Aesthetics is located in American Fork, Utah. You can find me on Instagram is really the best way to get in contact with me. I check all of my own DMs. It is snatched by Gillian Brooke.

And I'm excited to meet you all. And hopefully you guys will come in for a free consultation. We do free consultation. So come in and chat. Love it. The coach winning insights you need today to seize the world tomorrow. Gillian Brooke, Thank you very much.

Absolutely, thank you.