The Code To Winning - HIGH PERFORMANCE HABITS FOR SUCCESS: #1 FITNESS COACH FOR SALES PROS|| KELVIN TATA || EPISODE 021

Episode Date: March 10, 2025

LINK BETWEEN PEAK FITNESS & PEAK PERFORMANCE- EPISODE 021   In this high-energy episode of The Code to Winning, we sit down with Kelvin Tata, Founder & CEO of Knock Fit University, to unpack his incredible journey from chasing the American Dream to becoming the #1 fitness coach for sales professionals. Born in Cameroon, Kelvin moved to the USA as his mother pursued a career in nursing. Determined to carve his own path, he embraced the grind, graduating college but quickly realizing that the 9-5 life wasn’t for him. Instead, he jumped into door-to-door sales, where he built resilience, discipline, and a relentless work ethic—skills that later became the foundation of his success. After crushing it in sales, Kelvin transitioned into the fitness industry, starting as a personal trainer before launching Knock Fit University—a game-changing platform designed to help sales pros get in shape, level up their energy, and increase their income using his signature F2S Method   Inside this episode, we dive into: ✅ Kelvin’s transition from door-to-door sales to fitness entrepreneurship ✅ How he built a thriving coaching business from scratch ✅ The F2S Method—why fitness & sales success go hand in hand ✅ Why sales pros need peak physical performance to maximize earnings ✅ The mindset, discipline, and habits behind high-performance entrepreneurs ✅ Kelvin’s definition of winning and how to build a life of health, wealth, and success   This episode is a must-listen for sales professionals, entrepreneurs, and anyone looking to optimize their performance—because when you take care of your body, your business thrives.

Ladies and gentlemen, welcome to another episode of the Code 2 winning. Insights you need today to seize the world tomorrow. Yet again, we are still continuing on our Arizona AZ tour. We have an amazing and special guest, my brother and friend. He goes to the name of Calvin Tata. He is the owner of Knock Fit University. He's also the CEO of strive for sales. He is the number one online DDD fitness coach in the country right now.

And like I said, he has got so much of insight, especially as an entrepreneur working remotely, helping a lot of a lot of DDD reps get onto the right mentality, strive for their fitness and continue to produce in sales. So without further ado, my friend, an amazing entrepreneur, and all, one outstanding person and human being, Calvin, coach, Tata. Yes. Thanks for having me, brother. Appreciate you. Awesome.

Awesome. Thank you so much for your time. Of course. Thank you for such a short notice. I understand you have a very, very crazy schedule. But the fact that you kind of put us within your schedule means a lot to me as well, boss. Of course for sure. I want to kind of like get a kind of a brief introduction of you, you're upbringing, where you from,

and how you end up like starting in this field as well, if you don't mind. Yeah, for sure. Very, very interesting stories sell, as, you know, my fellow salespeople will know. But, yeah, my mom is an immigrant born and raised in Cameroon. So she was working in America while I was living in Cameroon. And backstory to that, my dad originally started working here in America, right, while we were still in Cameroon with my mom at that time. And then, you know, he would come to visit sometimes. So I didn't see him often.

I would see him from time to time. I think he was in like the agriculture field. So he was like mainly in America who come back and then go go and come back travel all the time. And he passed away in America. Do that. Yeah. So he got sick. I don't know exactly.

No. So he passed away. He got sick in America. Passed away in Cameroon. Okay. Right. So when he came back, there was one summer. he was sick

I was pretty sure we think it was diabetes or something that he passed away when I was like six years old so I really wasn't that aware of things um that you know I lost my dad and how it affect me but my mom ended up moving

to America when my dad passed away all right so she was living in America without us for five years I have three brothers she moved to America we're staying in Cameroon with my aunt family on my dad's

my mom's working building herself up in order to like bring us here right so this is five years going on she's like working we came to visit one time we went back and then the second time we came to visit we wanted to stay when was the first time you visited

which year was 2007 okay so yeah that was in 2007 I think I was like seven years old seven to eight years old at that time and we went back and then 2009, we came back. To visit again, right? To visit again. And that's when we were like, yeah, we want to stay.

You know, I didn't really like it too much in Cameroon. At that point, I wanted to be with my mom as a young kid. So we wanted to stay. My mom let us stay. Got into college, I mean, got into school. Started here in fifth grade. That was my first. I guess schooling.

I went to in America in fifth grade here. So, you know, doing the whole thing. I have to adapt to. America, you know, the new way of living, friends, the food, adapt to everything. Okay. And then did you speak English when you came? Yes. Okay. But you also, I think, isn't it a Cameroon French speaking? Or is it both? Yeah, it's both speaking. Okay. So I'm from the French, I mean, I'm from the English speaking side. Okay. But we were learning French in school. I just didn't get to the point where I was fluent because

I was six years ago at that time. So I didn't learn it for that longer period of time to be able to be like, Okay, I'm fluent in French. Okay. You realize you left the wrong time because Cameroon just won the Afconer on that time with the prime team of Samuel Eto, those people. Yeah. And he also won the treble 2009. Yeah.

He's one of the, in my opinion, the greatest African player to ever play. I think he is. Mosala might take over in the next few years, but like Samuel Eto is up there. Yeah. Maybe if Mosala, what is he won? He's won the Champions League. He's won the Champions League, Premier League, top goals scorer. African Nations Cup?

No, he lost two. Senegal. Your money. Sadio money. Yeah. So as soon as you wins it, maybe you can compete because you won two tribles in a row. Yeah. So you won with Boston, you want with Enter.

Yeah, that's hard to beat. You probably have to put Didier Drugbar up there too as well, obviously. I know. Yeah. Matter of fact, that was the final. I think you won was against Didier Druggett and penalties. In Man City? No, no.

No, 404 versus Cameroon. Interesting, yeah. I could be wrong. You could be. Or you knocked them out. I think you won a one against Senegal. 2004. I just, that's not so many, right? We won, we won one recently when I was here, but I don't know how many years ago was that.

Okay. I don't know how many years ago. You got to dig into that history. Awesome, man, awesome. And I think you raised that in Baltimore? Yeah, so back, when we moved here, when we decided to stay was Bel Air, Maryland. Okay. At that point. So it's more urban. It wasn't like, my mom was a nurse. So she was making, you know, decent money at that time. So we live in. in Bella, Maryland. Went to school, fifth grade, and it's weird because

the white people were the nicest people to me. Right? There were a lot more welcoming. They wanted to understand my culture. Right? They were more patient with me. And black Americans were the more racist ones.

So, you know, when people talk about that thing here in America, it's weird, it was weird to see it because it's like, I look like you guys. How are you guys more arrogant to me than other people that don't look like me? You know, and that's shaped my mind a lot. When people talk about racism and all these things, I'm not like, I don't really, I just see people for people. Yes, you see color overall, but to you talk to somebody and actually get to know them, you're not really going to know what's really in their heart.

Right. So that's a segue. So I just, it's, I have a different approach than someone, a black person who's born here. And I think a lot of Africans, do too as well. Okay. It's amazing you mention that. They made a statistic actually recently came out

that the most successful black group in America are Nigerian immigrants. Obviously they come per capita. They made a study saying that because they come as immigrants, you often have a chip on your shoulder to try and completely succeed

without a shadow of doubt. And I feel like obviously they come in numbers, but they usually either go for like the engineering doctor like mathematics, They kind of go for those fields and like Wall Street or you still go for like Silicon Valley both East Coast Westco and also like entrepreneurial space like what we and I have been doing those sales as well. So they often say that immigrants often do have a chip on their shoulder and you know you have no choice but to succeed. Including my best friend sitting there from Australia as well and even Pascal. So that's the room of immigrants. You know what I'm saying in America pursuing the American dream. Absolutely. I think the biggest thing is understanding the opportunity that you do have because if you're born here, you can be blinded by how privileged you are. There's a stat that goes around.

If you make 32,000 in a year, you're in the top 1% of people in the whole wide world. Whole wide world. And then to think about people in America, dude, you got, you're making 50, 60K, whatever. You have a house. You know, you have food. You know where you can sleep the next day.

and you still wake up and you're complaining when you're in definitely the greatest country of all in the world because of the opportunity that it is here, how free you already do what you want to do. Anyone can wake up and build a business. And you can come from any place and come to this country

and build a business and build a successful life. You don't get that opportunity in other countries. So that's why when I hear people complain about America, I'm going to leave. I'm like, you're not even grateful for what you have. have going on right here. Yes, we understand all the things that happen in the world, but the opportunity in America is so unlimited. Anybody can, anyone, anyone can win. It's just what's in your mind and how you approach it. I love that. And I think it's important to know that

mindset plays a big role as well, because if you have the unlimited belief knowing that Lysina, even with my current situation, it doesn't limit me to go to the next step and the next level as well. Yeah. Because when we have unlocked potential, unlimited potential, which means nothing is stopping us from going from this step to the next step as well. And I often say, I don't, it's going to sound super bad. I don't want to kind of come out bad. But I don't have, like, sympathy for the lazy person. Because you can literally go out there and do anything to make money.

Anything. If you're really broke, you can go maybe start DoDash temporarily to get out of a situation. Then maybe upgrade to like an Uber. Then maybe do a medical study. Or, you know, I'm just giving a variety of different examples because it doesn't limit you from just being at a certain specific situation because everything can be temporary until you find something comfortable. What are your thoughts on that? I wholeheartedly agree. And I understand the other side of people who are born in tougher situations. Yes,

if you were born in the projects, you might have it harder to be successful. If you're born in a family that, you know, maybe they were drug addicts or alcoholics or lots of trauma, dysfunctional household, yes, it might be tougher for you to be successful. Just because your road is harder doesn't mean you can't do it. Now it's like it's your mindset because your situation that doesn't dictate your life. What you do about it dictates your life. You've seen people that were raised in an alcoholic household or something that's very abusive. But then they still decided in their mind that this situation is not going to take control over what I'm going to do.

I'm not going to let this moment. I'm not going to let the season of my life ruin my purpose and my potential. So I think it's a decision in your mind to be like, cool, I know I can do it. And you can either use your story to be the excuse for why you don't go ahead and accomplish your goal. Or you can use your story to fuel your goals. And I think that's where immigrants tie back in. Our story fuels the purpose, right? We know where we came from.

We know how hard it is. We know how hard of parents work. We've seen them work. Now, we know we have an easier path to be successful. Right? So what is there to complain about? Right. So I think it's an environmental shift and a mindset shift.

Because you can complain or you can go win. I like winning. That's what I like. There's a mic drop right there. It's just imaginary, but just pretty just drop right there. You know what I'm saying? Now I want to talk. I love that, man.

And these are my favorite conversations. I love stories. And like I said, I couldn't be more grateful for the opportunity for you to come in the studio today. I want to talk about also like when you started off. For sure. I noticed we have a lot of mutual friends, especially in the door-to-door space as well. And you being the number one fitness coach, especially for door-to-door, like, you know,

reps. Can you just talk about like your entrepreneur journey even before you started that how things started off for you? Great. Yeah. For some reason, I always knew I was going to be working for myself. I was like 17, 18. I always knew.

I don't know what it was, but I saw in the American culture the repetitiveness of life, which means go to school, work a job, right? Pay off your loans. And then you keep doing the same thing forever and just doing that. So I kind of understood that I didn't want to live that kind of lifestyle. And I also saw my mom working super, super hard. And I was like, there's just no way this is life right here.

this is not like you work this much and then you barely have time to spend with your family and then they tell you what to do with your life when to clock in when you can take vacations you could only maybe take vacations twice a year so right then or there is 17 18 i was already talking to my friends like there's no way i'm not working we used to say this thing like i'm not working for the white men or something like that right but it's like i'm not going to be a slave mentally yeah like mentally i'm not going to be a slave even at my job yes it's your career can fuel, you know, your passion or you to own your own thing. But that's not my end goal.

So right then at 17, 18, I knew. And then my first job was also door-to-door sales. That's the first thing I did. Which industry? This was fiber. I was selling for Verizon. Okay. We're getting people to switch over from Comcast or whatever they had,

switch them over. So first job was door-door sales. Everything's commissioned. There's no one's, you know, there's no hourly, right? If you don't work, you don't eat. So right then and there, I'm like, oh, this is a different ball game. I'm hitting doors. People are cursing me out, slamming doors in my face.

I'm like, oh, wow. This is different. Like nothing I ever saw. So I'm doing that, but I'm getting really good. I'm closing deals. You know, I get promoted in two weeks to become a team leader because I was just naturally persistent. And Doa Dora, a lot of stuff is just like being persistent in having a strong mind and not taking things personally.

So it, like, it didn't phase me when people were being rude. I just kept going. And I had that persistence and I was really good in door-to-door sales. And where were you selling? Like the specific place? Yeah. So this was back in, it was in Maryland, right? Okay.

We would be sometimes in Baltimore or... Oh, but you're in the Maryland state. Yeah, in the whole Maryland. Okay. Or we do a blitz, you know, now they do blitzes. Yeah. So I did fiber for two years. After I did fiber, I went over to roofing, right?

I did roofing sales for another two years. I didn't really like that. that experience because of the leadership that was there. But I was doing Dodo Doro throughout college. I was doing sales throughout college. I've done all the type of sales. I was doing brand ambassador stuff where you're going to, you know, grocery stores and you kind of sell stuff.

I've done retail sales. I was recruiting drivers for Lyft. I sold a bunch of different things. Excuse me. Yeah, I've been in sales my whole life, so all I know is really sales. But once I graduated and I was, I was trying to chase my... Sorry.

I graduated and I was like, well, I'm not going to any more school. I knew that for sure. Once I graduated, I was like, this is no way you're going to catch me going to get another degree or... Yeah, got to get my master's. I'm like, this is... I don't see the point. You're going to say graduate, you mean college, right? Yeah.

Which college you go to? I went to two different colleges. Okay. This was Frostburg. I went to Frostburg for two years. And I went to Taussey University for... two years. Okay. So once I graduated from Towson, I was working sales still. I was doing retail sales. At that point, I was working for Verizon, but it was actual in the store. It was okay.

I just hated it. Um, hourly. He was just, it wasn't fulfilling. So I was like, I got to do something different. Dang. Let me chase my passion for fitness. So I just quit that job. I started working at any time fitness gym. I was like, at least I like doing this. No, at least, I like the fitness aspects and talking to people and training people. It's hands on. I was doing that. I get bored with things really quickly. Once I've learned everything I can is just like I need to learn something new.

Because once I'm not learning anything, it's just like, okay, what am I doing? Like I'm not learning any new skill. So doing that and I kept seeing these ads to do online training. Keep in mind, once I was working at any time fitness, I was also building my own business at the same time, which is kind of illegal because this is not. non-compete. Conflict of interest, right? Yeah, but I was training people on the side on my own at that time still. Like, I was training COVID hit. I was training people in my house. I was training people outside. I was trying to figure out the online stuff. I already knew I was going to do online. I was just trying to figure it out on my own. And I kept seeing an ad. Hey, we can help you do it. Hey,

we can help you do this. Funny, I just took a chance. I was like, you know what? Let me just apply and book a call. Book the call. They told me the program was $10,000. I only had $300 to my name. I gave it to them. That's where my online fitness journey started. And I was learning the business side while still, you know, doing the in-person, kind of learning everything and figuring out who I wanted to work with. Was that a course that you were doing? It was, yeah, it was a course in mentorship.

Okay. Mentorship. Invest in yourself, people, right? That's the quickest way to get somewhere is to pay somebody who has already done it or help somebody or they've helped somebody do it. If you think you're going to do it on your own, that's going to take you a lot of time, energy and frustration. I just say that.

Love that. Right, but I paid. It was a course. It was mentorship. And then I was learning that. I was trying to figure out a niche. Like, first I was, can you believe my niche was models? Skinny models.

That was my focus at first. I wanted to help skinny models. And then one of my mentors asked me, he was like, well, what have you done your whole life? You know, what do you have experiences? What do you know? It's like, well, I've done door to their sales. I live sales. not go after them. I was like, oh, this makes a lot of sense because I remember how hard it was

to stay consistent with my health and fitness while I was in door-to-door. So I targeted, I switched and I was like, cool, I'm just going to go after do-to-do people because I can, I know their lifestyle, I've done the job, I know what it takes to be successful, I was you. And I knew if I can help them have more energy, be better mentally. They're overall, not only going to make more money, they're going to show up better for the people around. 100%. That's the most important piece, the energy, the feeling good, you know, the being there to help your family out, showing up for your wife, showing up for your kids.

That's my mission, not more so the money. The money is just a byproduct of consistently showing up and leading yourself. And then everything else kind of falls into place. So I took my passion for fitness, my sales experience. and combine it together and they birthed the niche. Now we still help door-to-door salespeople, but now we're going after all salespeople because at a conversation with God,

it was kind of like why you're limiting yourself to only do-to-door sales. You can help everyone who's in sales. Awesome, man. I love that so much. And I love the fact that it was easy for you to go to something that you've done before, so it's easily relatable,

because sometimes people jump into a specific niche and then they'll learn along the way. Whereas you already knew the door-to-door, you already know the lifestyles are very demanding lifestyle. You know that it's because it's 1099s. People are working for themselves. If you don't make money, you don't eat kind of mentality.

And because of that form of lifestyle, it's often extremely demanding hours as well. I mean, from our experiences, obviously right now I do remote sales, but from our experience back then, you have to put in the hours. And sometimes it comes at the opportunity cost of your own health. And so I want to try and find,

figure out like what are ways that you've implemented for those demanding hours for sales reps to try and end up becoming a bit more healthy along the way yeah great question and um a lot of people ask they ask me this too it's once you because you don't start out figuring it out right the more people I've trained the more I fine-tuned the strategies because I start to see the same problems over and over again right so over time I've trained a lot of people and the strategies are very simple. If I could coin this in one term, I would say sustainability. That would be the term I would give it.

Because if you understand that you're working seven days a week, some people knock seven days a week, some people with six, and you understand that, hey, I'm going to need to be up at eight o'clock. My morning meetings from 10 to 11 or 12, we do the more meeting. We're not going to fill for like eight hours. Okay, cool. I have this, you know, this is my lifestyle, right? Okay.

So now how can we make fitness fit into that lifestyle? So it's a very custom approach to each individual. Because some individuals have kids. Some people have kids. They have three kids. Right. They're married and they're doing door to door. Some people are just single and they're doing door to door.

So obviously different lifestyles with different people. Yeah. Different structure. Right. So how do we make it fit? Well, how much time do you have available to allocate to working out? Minimum is three days a week, 30 minutes. Everyone has three days a week for 20 to 30.

any minutes. So the first part is let's make the workout structure fit your life in terms of time, in terms of frequency, right? And in terms of the structure, right? Are you doing full body, upper body, lower body, how quick are your workouts, how short are your workouts? What are you trying to work on as well? Are you trying to build muscle?

Are you trying to lose fat? Are you trying to do both at the same time? So taking all that into account, extracting data from that person that I'm going to be helping to see what's actually going on in their life. Why is it tough for them to be consistent? And then I come in, I give them, I'll put the strategies after I examine what's going on in your life. Okay, no that makes perfect.

That's on the workout side. Nutrition side is the most important thing. Now again, it's teaching people how to make nutrition fit the whole lifestyle. Because meal plans for a lot of people don't work. It can work, but if you're someone that's on the good, go constantly moving. It's going to be hard to be like, hey, here's a mill plan, here's a piece of paper, follow that. You're going to be like, what the heck, what happens when I'm traveling

with my team? What happens when I'm eating dinner out with my family, celebrating on Thanksgiving, all these other scenarios that are actually part of life that you need to be prepped for? And then I teach the guys, okay, cool. Here's what you can do in these certain scenarios. Here's what you could do when you're knocking in the middle of nowhere and you only have a gas station. Here are the options you can get, right? Here's a lot of. how you can structure your meals in a whole day if you're knocking 10 to 12 hours. Here's what you can do in the morning. Here's what you can do during the day.

Here's what you can do in night. Okay, cool. On top of that, what are your dietary preferences? So we make sure what I'm telling you to do matches what you actually like to do. Wow. So you can actually execute. I love that. I love that.

And I think you mentioned something I liked a lot earlier on. You said everyone's got at least three days a week. Now, the reason I want to say this, I look at Elon Musk, owner, CEO, Tesla, X, all these different stuff, but that brother is tweeting 24-7, but there's no excuse for nobody because we have a phone and we can all make time for something as well. If Elon Musk can tweet right now, right now, yeah, you tweet right now. I have no excuse for anybody. The reason I want to get to it, I think accountability is so important, right? But I also like one thing I want to talk about. You said nutrition is actually far more important than the working out. And I love that because

I think people don't fully, I've seen people that literally go to the gym, but before you know it, head back to McDonald's and they get like another shake and they get that thing. Can you stress on the importance of like just getting macros, calories, and the nutrition side of things? Yes. And there's two angles because you got the people who are super extreme, track everything. I'm writing it down. I got my, you know, I'm measuring it.

I'm getting it down to the freaking tea. And then you can have the more portion control relaxed approach. So nutrition, we already know it's people say 80%. I say 90% of your results. If you're going to miss the gym, at least eat well that day. Right. So the approach you take is going to depend on the goals that you want to accomplish. If I want to get a six-pack and be an elite shape in a top 5%,

I'm going to have to do elite things. That means tracking your foods, hitting your macros down to the T because you want a six-pack. That's the importance of macros. They're going to determine how you look. So if you want to be in a super elite shape, You're going to have to get on tracking. Well, if someone who wants to lose weight, let's say they want to lose 50 pounds, or start now, they don't really have to track that religiously because they have maybe that much weight to lose. They can make small changes.

Maybe it's cutting out sugar. Maybe it's instead of having three meals a day, now you just have two meals a day. Or maybe you cut down your portion sizes of your meals. Instead of having a big portion, maybe just move carbs and you have more protein. in fact. So there's many strategies that you can do based on what you want to accomplish. It just doesn't fit your life. And are you going to do it consistently?

But just understand, I would tell you exactly what you need to do to get to your goals. Now it's just a matter for you to decide and commit in your own brain that you want to do what it takes. Because people tell me, I want a six-pack. Great. You want a six-pack? You want to be in the top 10% of people in the world? Perfect. Here's a blueprint for you to get a six-pack, brother.

here are your macros. Here's what you're going to have to hit. Here's how many days you're going to have to work out. And then here's how you can incorporate cardio. Here's how we make everything fit your lives. We'll map it out for you. Are you willing to do the work? That's the real question now.

All right. So to answer the question, nutrition is super, super important. It's just about is this person ready to commit in their mind that they're going to make sacrifices to look how they want to look? I love that. I love that. You just literally gave an example of. interview I watched of my favorite athlete, Christiana Ronaldo. I don't know if you've seen that interview.

He's like, and better, by the way. Let's end up with you. I'm not going to do this right now. I'm joking. But just to get back to it, he's like, people want to be Christiana Ronaldo. People love Christiana Ronaldo.

I give you the blueprint, but will you do the work? You know what I'm saying? The fact that he's the 39-year-old guy who is still, obviously, it's not performing at what he used to perform at Real Madrid, but the fact that he's super healthy and super- because dropping 50 goals a year. Yeah. Like, it just shows that there is no cheat code with the blueprint has been given there.

People just don't end up like prioritizing and following through, right? Yeah, it's anything. Like, no one's hiding the code to success. It's just a lot of people aren't willing to do the work and sustain the time it takes. You know, you don't build something great. I'm sure you know this. Not one year, two years. Sometimes it takes five years, 10 years.

So are you willing to, you know, Stick with it. Love that. Love that. The next question I want to ask, I mean, you've done door to door. And you know, towards the end of the summer, it's something that's a crazy occurrence where often a lot of sales reps experience burnout as well. And which leads to the next question, how do you end up like your fitness plan

ends up prioritizing the health of reps to try and prevent burning out as well? Great question. We take into account how frequent they're working out versus that. their lifestyle outside of working out and then also tackle feeling it's the most important thing how are you feeling there's a checklist of questions i asked them like okay how much water did you drink how well are you sleeping you know on a scale of one to 10 how would you rate your energy levels so these questions to kind of tell me where they're at and then from there we dive into the nutrition because everything almost 100% of the time comes back into what you're putting into

your body. Right? So let's say during the day. For example, I had this one guy. He was like, coach, I'm always tired doing the hours of two and five. Like I always get this, you know, this sluggishness. I'm like, okay, cool. Well, what have you been eating during those hours?

You know, like, what are you actually doing doing two and five? Find out he was eating a lot of carbs, right? And I told him, hey, you need to cut down the carbs because what that's doing is it's spiking up your glucose level quickly, but then you have a crash. That's why you feel that burnout. So he literally cut down carbs and noticed how he had more energy. So let's say they're going later on in the season. It's data.

It's all data because we're keeping track on a week-to-week basis in order to make changes for the next week. So it's not like we just wait until burnout comes and you're like, oh, what do we do now? It's like we were keeping track all this while to see how your body was reacting to things. Okay. Now that's powerful. So it's just what gets track? gets managed. The same thing with the sales approach. You go throughout, you're crushing it and then your sales starts falling off, right? Maybe your sales manager might ask you, well, are you knocking

that many doors still, like you were in the beginning? You know, how many people are you talking to out in the field? Well, of course, no wonder you're dropping sales. So when I start asking, well, have you been eating, you know, how has your nutrition been in the last week? Yeah, did you get your protein in? You know? Did you, did you drink enough water? Right? Did you eat fruits and vegetables? I start asking these things and you hear the answers. They're like, no, no, I didn't do this. Well, dude, no wonder you're tired all the time. No wonder you're stress. You're not doing these basic things to take care of your energy. Obviously, there are other things like supplements. We can get into the whole science of their gut health and what's going on inside their body

when they go get a blood test protocol. I do that up front to know what kind of person I'm dealing with and tell them the right supplements that they can take and things to improve energy. There's many, many strategies in between that we can figure out. Like, for example, hey,

if you want to increase your energy in the morning, you do something like, hey, put some water with some Himalayan pink salt, cayenne pepper, with MCT oil, chew some ginger. So there's other, I would say,

wellness, holistic strategies that I can tell them to help them combat burnout. Okay, man. Oh, wow. This is very educational, bro. Yeah. I just lost one question. You give me a whole degree for it, right? Yeah, I love this stuff, as you can tell.

I love that. I love that. I love that so much. Now, personally, for me, I'll just the one help that maybe some viewers may be experiencing. It's not necessarily, I, I've studied the importance of deep sleep. Yeah. And sleep is so important. Yes.

And I don't have a consistency of, like, proper deep sleep. Are there ways that people can, like, try and get into a healthy habit of sleeping? Obviously, you can sit at a time. I sleep at that time, wake up at that time. But the old I get, the more I seem to appreciate sleep a bit more. And I don't sleep often. For sure. So I want to, can you touch a bit on that as well?

Yeah, for sure. I can give you multiple practical strategies. First one, I would say for people, it's making sure they're not looking at a screen. before bed, at least like an hour. Ideally, too. Right? Because you're essentially telling your brain that it's still daytime. Your brain thinks it's still daytime, so it's never going to end up falling asleep.

So you want the room to be dark, right? Keep the room cool, like above room temperature. It's good to sleep in a cool room. You take a hot shower too before that. What the hot shower does is relaxes your body, relaxes your mind, relaxes your nervous system, right? magnesium is also good for that. That's going to help relax your nervous system to help you calm down your brain.

For a lot of people who are at nighttime, their brain is just running around, calm down your brain. That can help you sleep as well. Hot tea. You know, chamomal tea has melatonin in it. That's good for sleeping, right? And there's some glasses that you can wear, which is also good for sleeping. So there's many things that you can do to combat, you know, your sleep schedule, help make or maximize, you know, sleeping as well.

And what's the other thing called? The whoop tracks your sleep, how much REM sleep you're actually getting. If you're really, really serious about sleep, I would get the whoop. Okay. Or you can track how much REM sleep you're getting so you can see between the hours, like when you're waking up or how much deep sleep you're getting and just kind of go based of that. I love that.

You need the data to be able to change things. I love that. I love that so much. And currently right now, you do both in person and online, right? I do only online. Okay. You ask me about in person. Nah, I don't do any more in person.

But unless it's like if someone wants me to train them, they have to have a certain status for me in, like a certain packet for me to come into your house and training you. Okay. But that's rare. And it's different programs, right, that people end up jumping into. Is it like a yearly program? Yeah.

Okay. Depends on the goal. Well, all my programs start is six months, and then I also have a year. But it depends on, if someone wants to lose 100 pounds, dude, we're not going to do that in six months. Come on now. We need at least a year together.

Awesome. And then personally for that, and what are the most significant transformations that you have personally seen from the people that you've coached? Yeah, I've helped some guy lose 125 pounds. In a year and a half, I helped another guy. He's still on my program right now, Chuck. He's lost 75 pounds.

Took the company, got rid of diabetes, took his roofing company from, like, I think 13 million to 75 million, right just from prioritizing himself and taking care of himself relationship got better there's another guy in my program brian right now you know he's lost 15 pounds it looks a lot leaner his son is also going to the gym with him his son's lost 15 pounds helped another daughter-to-door guy peacock triple his sales i helped another door-to-door guy double his sales so like i tell guys hey you can literally make more money without even getting better at sales by just focusing on this one simple thing that I'm telling you to.

Because it's just going to change your energy. And sales is all about energy. You can learn all the scripts you want in the world. You can listen to all the motivational hype videos. But when you show up on that call, when you show up to that doorstep, you don't have the energy. People will feel that. It's not about being excited.

Oh my God. I'm here to help you. No, it's about having an energy of intention. I'm here. I have a purpose. I want to help you. this is a thing I can communicate that to you clearly and have the mental clarity too

because if you're tired you get that mental fog right the self-doubt starts creeping in and then you don't execute and perform at your best but when you take care of yourself the other end is hey dude you have unlimited amount of energy you can show up for others you're more relaxed you can solve problems better right you're not going to react as easily

because you just feel better and you want to pass on that good energy to others. I think that's my God-given skill. Shout out Jesus, by the way. Nothing will be possible without God. Awesome stuff, man. Representing Jesus. I love that, brother.

I love that so much. I know we have about probably nine minutes and I want to respect your time as well. And I want to ask just a few questions. You stress is something that I loved so much. Towards the beginning you were talking about just the importance of coaching. There's often a big misconception right now in this world about coaching. coaching. What are some of the misconceptions that are out there that you feel like you want to debunk right now and just stress on the importance of coaching? The biggest one I would say, even people think they can do it on their own. So I don't know if that's a myth, but people feel like they don't need a coach.

But then there's the other side of things where in such a coaching role, there are coaches who are leading people astray or who don't actually know how to coach. So that's what I'm seeing right now in the coaching industry. Either people think they don't. need a coach, they can do it on their own, or they have a bad taste in their mouth from previous coaches that they've worked with. And I've had my own fair share of experiences. I don't know what the middle is, but the two things I'm seeing is, I don't need a coach. I can figure it out. I can do it on my own. Oh my God, I've had bad experiences of coaches. I really don't want to invest in another coach again. So the first part of it is, if you think you can do it on your own, here's my question for you.

Did Michael Jordan do it on his own? Did Kobe do it on his own? Tell me any person that you know is successful, any idol that you look up to and answer me this question, did they have someone in the corner or not? Anyone that successful has someone in the corner, no matter what they're doing,

acting, singing, dance and teaching. It doesn't matter what you do. You're going to need someone to help you get there. You're going to need a group of people to help elevate you to that level. I love that so much. And just to add on that, you know, Michael Jordan, you know,

not only did he have Phil Jackson, but he always said, like, people like Tim Grover. Yeah. You know, and people don't fully understand that it's not even just like the coach that oversees the team, but people have got like a sleep coach, I've got a performance coach,

I've got a shooting coach, I've got these coaches. So when they say LeBron James spends $1 million on, like himself on his body, it's not just on his body, but it's delegated to just the variety of different coaches that are helping him maintain and also have that form of endurance and longevity in his careers. well.

So yeah, I love that so much. I love that more than anything. How powerful, man. Awesome. I also wanted to stress on a few things as well. We spoke about all these

crazy mindset athletes. Obviously, I'm a LeBron fan, but we're not going to debate again. I heard you speak about like MJ and Kobe. So out of the sake of this interview and the fact that you took your time, I'll not mention my goat. We'll talk a bit about your goat as well.

Yeah. I would assume my MJ is your goat. No, he's not actually. Really? Yeah, it's Kobe, but I've watched the whole MJ thing. It's just very interesting because everything is just like sales, right? It's an emotional connection and the experience that people have with Jordan. Because if you were back in that time, even they can give you evidence that Kobe might be better, if somehow they can, just how Jordan made you feel is going to outweigh any statistics that you see.

When you see Jordan how he changed the game The last dance and stuff, yeah You know, how new he was the emotions he was evoking from people That's the connection that people have with him But my goal is Kobe because I was I lived in his era I watched his games I know how he made me feel when he hit the game winning shots When they won the championships

So my emotional connection is with Jordan I mean with Kobe And at the essence what is sales it is a transfer of energy as well from one person to another and I couldn't agree more same thing with me so when basketball started showing in south africa it was a time when lebron was just about like went from cleveland to Miami and so like when you first watch something you relate to like oh my gosh it's so amazing and regardless that like that 14 years span of watching him obviously coming here going to all like most of his games when i could get the chance around like the utah jazz and so forth

you relate with what you can see yeah and an area of which you belong to as well so i love that so much. I want to talk a bit about, like, the mindset, how important is mindset, not only for sales, but also for fitness as well. I think it's for everything, but if you want to tie it into fitness, it starts with belief in anything. If you don't have the belief that you can accomplish whatever you're setting your mind to or whatever you're wanting to accomplish, it's going to be pointless because the actions that you take won't align with the belief. Let's say I say, I tell my team I really care about health and fitness

I believe that everyone that comes on the team should be fit but then I go ahead and I'm not hitting a gym I'm not taking care of myself and I look sloppy I'm saying I have a belief but my actions don't align with my belief so belief is everything because if you believe that you are a healthy person you believe that you can get to the six-pack,

your actions are going to match those beliefs, right? Because you believe in the identity of who you are, just like in anything you want to do. Let's say you have a goal of hitting a certain quota. I have a belief that I'm a good salesperson or I believe that I'm going to hit the sales quota if I do the work. My actions are going to follow that.

Right, so believe dictates what you do. No matter what error is it's in. it starts with your mindset and what you actually believe about yourself to be true because whatever you believe about yourself to be true you're going to consistently do things to validate those beliefs wow I love that brother obviously had a few more questions but I want to try to conclude and ask this last one you and literally have a training coming up in the next like 10 minutes or so

but like the entire purpose of me inviting guests is because they all have one thing in common they're all winning in life and they're winning in life because they're also winning in different areas, especially in business as well. The coach winning, like my motto is insights you need today to seize the world tomorrow. In your opinion, what is the definition of winning? Oh, in my opinion, I think winning is subjective. In my opinion, winning is having 10 out of 10 relationships with the people you love the most, enjoying life with those people, and you're actually proud of what you're doing,

on a day-to-day basis. I think winning is all about relationships. Because you can have everything that you want, the materialistic stuff, the cars, the clothes, the money, to travel. But if you don't have the people around you that you love to share it with, are you really winning? You might be winning in business. It might be winning in real estate and all these other things.

But if you have no one to share it with, I don't consider that winning. Powerful, awesome stuff. Coach Tata, if you could let the guests and viewers know whether they could get a hold of you, social media, your program and all that kind of stuff, he could just let us know where you can get a hold of you. For sure.

You can check me out on Instagram is the best way to reach out to me if you're a sales pro. Just DME at Coach Tata underscore. You're going to see the number one sales coach. Well, fitness, number one fitness coach for sales pros. Right? Send me a DM. You can ask me,

questions you can find me on facebook Kelvin Tata LinkedIn YouTube coach Tata TikTok Coach Tata but yeah ask me any questions sales mindset business and I'd love to hear from you God bless you ladies and gentlemen coach Tata

thank you so much Calvin Tata appreciate you brother this was fun thanks