The Code To Winning - HOW TO CREATE FINANCIAL FREEDOM THROUGH REAL ESTATE || TIFFANY ROSENBAUM || EPISODE 022

Episode Date: March 28, 2025

FINANCIAL FREEDOM THROUGH REAL ESTATE- EPISODE 022   Tiffany Rosenbaum is a motivational speaker, business strategist, real estate investor, consultant, and podcast host with nearly two decades of experience in property management, real estate, and business leadership. With a background in psychology and an unshakable belief in the power of mindset, Tiffany has built and scaled multiple multi-million-dollar businesses—all while helping entrepreneurs, leaders, and dreamers unlock their full potential.   But her story didn’t start with success. Tiffany and her husband were once a young, broke, newly married couple, living in Utah with a 3-month-old baby and barely making ends meet. With no clear path forward, they took a huge risk—moving to Arizona on nothing but faith, grit, and ambition. During the peak of the financial crisis, while most people were running away from real estate, Tiffany’s father gave her the bold advice to jump into the market and bet on herself.   It wasn’t easy. Tiffany was rejected by nine banks before finally securing her first loan of just $63,000—an opportunity that would change the course of her life. That small loan turned into a real estate empire, proving that with leadership, resilience, and the right mindset, anything is possible.   In this powerful episode, we unpack her full story—the struggles, the breakthroughs, the strategies behind her real estate success, and the lessons in leadership she’s learned along the way. Whether you're an aspiring entrepreneur, an investor looking for your next move, or someone trying to find the courage to take a risk, Tiffany’s story will inspire you to take action and rewrite your own.

Ladies and gentlemen, welcome to another episode of the Code 2 winning insights you need today to seize the world tomorrow. Today we have another amazing guest in our amazing tour right here in Scottsdale, Arizona, the Code 2 winning tour. She goes by the name of Tiffany Rosenbaum. She has been very successful throughout her journey in real estate. She does consulting. She is an entrepreneur. year. She's also a public speaker, motivational, and also a keynote speaker. One of the most fascinating things, including this, is the fact that she also hosts her own podcast, The Road Less

Traveled. So, ladies and gentlemen, without further ado, our amazing guest here in Sunny Arizona, Tiffany Rosenbaum. Thank you so much, KG, for having me. I appreciate it. Awesome. Thank you so much. Like I said, it's been amazing just to see the amount of connections we all seem to have with, like, entrepreneurial space, you know. So I worked with Dan for a short time. We were doing his speak like a pro trying to get like guests and he's like public speaking thing. And one of the things I also didn't mention, which I'll redo the intro at the beginning as well. It's like the fact that you're also not only a keynote speaker, but you're also a public speaker, right? Yes, I am. Keynote speaker, yes. Awesome stuff. And so how did you start this entrepreneurial journey for yourself?

Oh, that one is a little bit of emotional for me. I started, we were, in college and I went to my husband. He had an internship and he was like, I want to be an entrepreneur. I want to own my own business. And I was the wife that we came from entrepreneurship, so I knew what it entailed. I also knew that it was hard. And I was like, okay. And so we decided I had a undeniable feeling that we needed to move to Arizona. And so with a three-month-old time, from where? From Utah. We were in college. We were in college. We were naive. I mean, we were like, nothing can go wrong. We had no responsibility except for a three-month-old child.

And we loaded up our U-Haul. We were like, okay, we're going to start a business, a savvy student card, a discount card. And the moment we passed the lines, the state lines, is the moment money stopped. And we had no food in our fridge. We were on food storage, if you know what food storage is. We couldn't pay our bills.

We had no heat in our home. It was 45 degrees in our home. and I remember looking at my son and just putting sweatshirts over sweatshirts on him and sitting in front of a space heater because we had no heat and just bawling and just saying I promise we will get through this we'll get through this I was knocking doors but if you remember 2009 anybody remember I mean the market had crashed 50% of people were out of work and no one was buying anything and so as we did this like my mom and dad I had stopped calling him I was a I was uh uh uh naive at the time and my mom left a voicemail on my phone said i don't know if you're alive or dead i'm coming to arizona to figure out where you're at and uh they came in and my dad turned to me and let me dead in the eye and said tiff i don't care what you do you got to figure out how to get into real estate i my heart dropped like i had no food i couldn't i couldn't provide for my own

child and um he was telling me get into real estate but i had ultra respect for the man so i didn't say anything about two days later we We had a friend come over. Which year was this? 2009. Wow. 2009. That's a real estate crash.

Yeah. So like literally. 8.09. It was like nobody was buying anything. It was horrible. And but hindsight is 2020, right? It wasn't really horrible for investors. It was horrible for people who had bought wrong.

And so I had a friend come over and he was like, I helped people get into real estate. And I was like, how? And he was like, you got to find someone alone to you. And I'm like, I have no food. I have no heat in my home. am I going to find that? So we did end up finding a mentor that would help us learn how to analyze properties. So as we learned how to analyze properties, we found someone to loan to us.

And when we did this, we realized there was a gap in the market between property managers that knew how to manage properties and people that really knew how to analyze and advise on buying properties and managing properties and building generational wealth. So that's how we got into it. I love that. And what was the first real estate? property investment that you guys made oh my goodness this was caballero i remember it to the day every mistake was made but it was a it was for 84 000 it was a triplex it had three tenants in it and we knew

nothing what we were doing but we bought it and we had a loan on it and we would knock doors to try to get the rent we're like hey you got to pay rent yeah that's not the way you do things but um rent was like $500 in these two bedroom, two bathroom, two bathrooms. Where was this? Mesa, Arizona. Can I still buy it today for that amount or not? Nope. It's worth about $500 to $750,000 today. My goodness. But that was our first property and then we got hooked and we were like, okay, let's go. And so we started buying and reinvesting and bringing on clients and just building year after year. And then do you guys flip homes or do you just buy long term and just like rent to people?

We have flipped homes and we will, but that is not the bread and butter. Flipping homes, I look at it as you're chasing money, right? You always have to find the next deal. It's not a bad thing. You can make a lot of money by flipping homes. I mean, a lot. Don't get me wrong, but you have to work it and you have to find the deal. In long-term rentals and short-term rentals, it just free flows cash.

I love that. And then are any of the real estate, you have like a certain portfolio of just Airbnbs? We do. We started up a company called Studing. days and we do that model a little bit different. We went, when we started this business, okay, what's going to get me out of bed in the morning? Because at the end of the day, person staying for one night and turnover after turnover was

not going to get me out of bed in the morning. I was already doing well. So I was like, okay, also, what's really good for the client? If we bring on people, what's going to make them a lot of money? So what we decided to do is do 30-day minimums, then open up the calendar to short-term stays. and then we go after insurance, displaced insured. So what we do is we go after the insurance company

and say, well, pay the fund and then have people stay there that had fires or floods. And every 87 seconds, there is a fire in the U.S. So think about it. Every 87 seconds, there's a fire. All in California. Yeah. But we've had multiple, right?

But we've had multiple people that have had fires that have stayed for a year and a half paying hotel rates every night. Unbelievable. Yeah. Awesome. You know, I'll be honest.

You always see these memes of like everyone with in my age saying, what were you doing in the early 90s? I was in my mother's stomach who said to buying real estate. You know, you get all these funny memes going about. Yes. But you look at the opportunity that happened in 2008, 2009. Many people capitalize on like that tremendous opportunity. Matter of fact, it's just fascinating to think about it.

However, that was a crucial time. where banks were refusing loans because people were actually like people were delinquent, you know, they didn't pay their debts. And so how did you end up convincing the banks to loan you money around that time? Oh my goodness. I'm glad you asked that question. That's a really good question. I can't count how many banks that told me no.

Okay. I had already had it. I had a private investor that would loan us money and we'd have a private money, hard money, in essence, but not the rates of hard money. And so we went to bank after bank, they're like, no, we're not going to loan to you. I'm like, I have a producing asset that you could take and flip it for double already. And they're like, no. And we went door knocking on banks and one after another, no, no.

After about, I think it was the 10th bank, they finally said, you know what, I'll give you a chance. And I remember this day, the bank docks came to our door because they sent someone. And I remember going into our living room. And this is different dealing with a bank, you know. it's like you mess up that transaction banks don't deal with you for at least seven years you know it's like you want to make sure that you do this right and i remember going in there and we just i'm a god-fearing person and i just knelt down and we were just crying because it's like this doesn't go right we could really lose everything and but we had no other choice we were still on food storage really

and um we said no we got to do it so we jumped full force and we finally had one bank and now we deal with dozens and dozens in the banks. But I remember trying to find that first bank. And it was difficult, but it was well worth it. No, I love that. I love that so much. And I think that's one of the things that drives people, also demotivates people.

As soon as people end up getting like year and rejection, they keep saying, oh my gosh, like first bank or fifth third said no. Bank of America said no. I'm not going to qualify. But there's always going to be that one opportunity. Right now, I think there's like even people that do mortgage lenders. There are third parties that like to do the work for you. There's all these different stuff that provides and helps people to get there.

How important is credit scores speaking about that? I know you struggle getting your first few loans, but how important is credit score if somebody wants to buy a home today? Oh, it's imperative. You have to have a good credit score. Now, let me reiterate. There are so many different ways to buy a home today. There's sub two.

there's, I mean, you can get private money. You can get, but if you're going to go deal with a bank in a big bank, you better have a good credit score. And even when everybody was telling us no, my husband and I had it in the 850s. I mean, we were top notch. We had never gone bad on debt. We'd never done anything wrong. But even then, everyone was telling us no. I would say you've got to have, I mean, it's imperative to have good credit.

Okay. It shows that you pay your debts. And the nice thing that should you not have this like credit repayers that can help you, like, recover that. Is that even like legitimate? Have you heard about those stuff? Yes, you can use those, but what I would say to people, and this is what I was taught from a really young age, and it does not matter what's going on in your life. You pay your debts. Exactly. You pay your debts. In 2009, when I had no money, I still had to pay rent, I still had to figure stuff out. I'd go door knocking, and I would go out hour after hour, and I'd bring home $25. And I would say,

okay, this money's going here. I'm not buying food. We're on food stores. This money's going here we got to pay rent and so often people today look at social media and say i have to have what they have i have to have the good no we have to learn how to suffer longer to hold ourselves back from what we want instead of what we need there's a difference and i try to teach my kids that every day like what you need and what you want are different and you got to really hone in on that i love that and i think one of the things um i always mention this to my to my customers not being from you can see this is the capital of capitalism like there's one way or another you can make money and if you don't have you can go knock doors to sell a product because with the consumer base somebody will

buy something that you know you need money from and i think you know my experience in door to door in three different industries pest control um solar and now doing insurance remotely it's just that like sales is the fastest way to get some form of income before you can like use something temporarily to build your situation a little bit you spoke about you spoke about about door to door what did you sell door to do so when my husband and i went to arizona he wanted to start up a company called savvy student card have you ever seen those cards that high schools sell for fundraisers i didn't go to high school yeah but i think i know what you took about it yeah it's like it's like they put papa johns on the car and you get a discount or something

oh okay and so um but high schools were struggling to do this at this time because it was 2009 i mean it crashed no one was buying anything so i go door to door and sell them myself i go in front of Walmart. I mean, you talk about having no shame. I had no shame. I was like, I'm at least selling pro. I'm not asking for money, but I'm going to give you something and $25, whatever it takes. And then even with the money we got, we gave money back to cancer societies and things like that to help other people. But I, one thing, when you talk about door to door and you were talking about sales, life is sales, right? Everything we do is sales. We're selling ourselves. We're selling, we're selling, whether we're starting a business, whether we're trying to get a job offer, whether

we're getting married, whether we're dating. Anything we do, we are selling ourselves. And I was teaching my son this, my middle child, Neil. And he has learned everything is sells. So now he cooks, we cook cookies together. He'll take him to school and he'll sell them. And he'll bring home, he brought him 61 bucks yesterday from cooking cookies. I'm like, I'm in the wrong business. And then what he does, he takes that cash and he puts it in the stock market. And then he was analyzing properties outside. He's like, mom, sit with me, analyze. properties with me. I'm like, who are you? I wish I would have understood this at your age. You're 13. Wow. And he sat there and he's like, I want a real estate property. And so all the cash goes into his

stock fund and his stock fund is growing and then his stock fund is going to fund real estate. I love that so much. So right now, let's say somebody has $100,000 in the bank. They've saved up. They have 750 credit score. In your experience and your opinion, what would you say, suggest they invest in a form of real estate? Like what kind of investment should they go for? So that is, that's going to be a broad answer. And it's, I'm going to give you twofold, because to me, everything is numbers. Okay. So like it doesn't, if I find a house, if I can make it work, let's say it doesn't work long term. I'm going to turn it into the midterm rental slash short term rental and I'll make it work that way. But at the end of the day,

everything is numbers. I would say long term rentals, if you're just getting into real estate, long-term rentals are less risky. Okay. Mid-term rentals are a little bit more risky, but they make a lot of money. What's the difference between mid-term and short-term? Okay, so mid-term is 30 days or less. Short-term, you got one-nighters, two-nighters, three-nighters. Long-term is anything, long-term is really a year contract.

Sometimes people consider six months to a year long-term, but mid-term is around 30 days or greater. Okay. So you'd look at the numbers, and what are the key factors? should look at when they're trying to buy a real estate home. Okay, so I actually have analyzation paperwork that we designed and we fill it out and we train people on this. Actually, we have a live webinar that we train people on this.

But it's you put how much, how much you buy it for, how much are you putting down? You have to budget for a vacancy. And I find people don't. And then you have to budget for your mortgage payment, maintenance, all these different things. And at the end of the day, are you going for cash flow or are you going for appreciation? If you're going for appreciation, you need to make sure you can handle the debt service and that you're not going to be hurt in the long run. But when I am looking at a property, I don't buy anything that's not cash flowing.

I'm still buying properties today when people say, how are you finding deals? Because the interest rate is so high, I don't care if the interest rate is 8%. When I started, it was 7.5. That's how it started. At the end of day, it's analyzing a property and making sure the property actually works. But the number one mistake people make is maintenance. they don't budget enough for maintenance. They're like, oh, it's 5%.

I'm like, no, that's a C-class property, which is you have A, B, C, D, or F. And a C-class property is usually 80s. And when it's a C, you need a budget 15 to 20% depending on deferred maintenance. And I find people don't know how to do that real well, and that's where they lose. Okay.

And then is there, with your experience, I mean, starting 2009 to now, have you had any bad investments that you've made? I thank my lucky stars that my mentor when I started, he made me analyze property after property. I'd go give it to him and he's like, no, that's not good enough. And I go give him another and he's like, no, that's not good enough. You're talking about about 150 knows until I got a good yes. It taught me the discipline of you have to be willing to walk away.

So no, I've never lost money in real estate. Wow. I love that so much. And that's why I want to touch on just segues. it segues perfectly into like mentorship. I often look at some of the best athletes in the world. I look at like the LeBron James, the Cristiano Ronaldo, Michael Jordan, Kobe, Tom Brady,

Seerina Williams, all these people, as much as they're super successful, as much as there's even a bit of talent there, as much as even a great mindset there, they all have somebody still like pushing them like a coach or a mentor that they look up to or one that's training them, like in the process as well. oftentimes as entrepreneur as we all get these bubbling ideas that we just woke up maybe we're out there

having a shower maybe we're just having a sit down in the bathroom you know we're just having all these revelations or insights or thoughts that we have that seems to be running in our heads which goes to my next point how important is mentorship oh my goodness i um thinking about it this way you're walking through a maze and you put a blindfold on and you have to find your way through the maze by yourself you're going to hit every wall but think about it if you hire a mentor that's been through the maze, understands the maze, and they're looking over you, telling you exactly where to go. You get there before long a lot faster because you don't have to hit every single wall.

Nine times out of ten, when we think, people think, oh, I can do it cheaper. No, you can't, because what happens is you start hitting every single wall and you're like, okay, I got this roadblock, I get back up and do this one. A mentor helps you, now let me explain this. When you hire a mentor, that mentor needs to be where you want. to go. Don't hire someone exactly where you're at because they're not going to be able to get you to where you're going. Like for instance in business, if you're starting in a business, you want to find a person that's been through business understands business to where you want to go. Like how I hire,

I have a board. I hire everybody to make sure where they are going, where they've been, I want to go. Okay. I don't hire someone where I'm at. And so you got to find the right mentor. Don't just hire anybody find the right mentor that is where you want to be. The problem with social media is that there are so many scam artists out there that claim mentorship, but they just literally are in their basement without zero experience. They bought up, you know, and it's just there's each, you know, sheep in wolf clothing, you know, in a way, or wolves in sheep clothing, rather that, let's put it that way. And I think it's hard to disguise or try and figure out who are the right mentors out there.

And how can one distinguish between those that are super unauthentic and those that are genuine and have the experience. Oh, I love that you ask this question. This is a really good question because I hire a board. I set up a board for my companies and I interview each one of them so often when we see people on social media and I find this, I've talked to people that have done this. Oh, I just hired them. I'm like, how'd you know they were good?

Because they were on social media. Oh, my way. I'm like, you hired someone because they were on social media. No. When you go in and you're wanting to hire a mentor, you should be interviewing them. Like it should be a very detail What's your rap sheet? What is your pedigree?

What have you done? If you're hiring someone for business, what kind of businesses have you grown? Where have you been? What kind of net worth do you have? I mean, I detailed this out. Like, I just hired one. He's on social media,

but I was like, I knew from people that I've referred him. He's part of my board now. Referred him that I could interview him. So I interviewed him. And I went down to every company he owns what kind of percentage he owns how did he grow him

like you need to interview them because what's the purpose of a mentor unless they're going to get you to where you want to go oh wow and I think it's so important I never saw it that way because yes as much as social media is there but because I already see people that are way younger than me that say yeah

I have a hundred million dollars I'm like from what bro I saw you arriving with your mom to the grocery store where do you get those hundred million dollars from you know I love that you said it because it's like People are like, oh, they're so rich. And I'm like, dude, people live above their means. And what's on social media is nine times out of ten fake.

That's why my mantra is real and raw. I'm going to tell you every failure I've had. I'm going to tell you every screw up I've done. And I'm going to tell you where we've screwed up in business. But that's why people learn from your failures, not from your successes. I love that, love that. And I also love the fact that you say sometimes if you go and get cheap, it often is not cheap in the long run. I want to give an example for this.

So I think it was three years ago. I got a, no, two years ago, I got a Tesla, but it wasn't a long range. It was like a, it was standard range plus. It was just in between. I was like, you know what, that's a bargain. I love this person. Let's try and get this thing from this thing. We're not knowing that I travel in between like Arizona, California, Utah and so forth.

And so although at that point in time when I got the standard range plus 2020 Tesla, it may have seemed like it was a bargain in the long run with the amount. of stops I did because it didn't have such a longer range. I actually spent way more accumulating all these supercharges and all the inconveniences along the way because time is money, you know? And so that was a lesson to, you know, try and figure out. Sometimes we go for the cheapest thing thinking it's going to like be convenient, but just getting top of the range would have saved me so much more time.

And because I save time, I save money and I make money as well because time is money. So I want to just share that. Oh, I love that you said that. It's so true. You get what you pay for. Exactly. And really it is. And you should be, like I said, you interview the person you're going to hire and make sure they're where you want to go.

Awesome. Awesome. I love that. So I love this topic of real estate. And I know we'll touch it again. But there's some topic I saw in one of your YouTube and you're talking a lot about like manifestation. Oh, yeah. Now, I quickly wanted to go into this because Rhonda Bryn wrote The Secret.

It was one of the most life-changing books, 2004, 2005 around that time. There's like think and grow rich. All these very inspiring stories and just the power of the mindset. Like Abraham Hicks even talks about this. The reason I want to touch on this, the trials that you spoke about

that you were facing in 2009, before you spoke to your dad, with your daughter and so forth, when you just took like that journey between Utah and Arizona, why are we sometimes sort of of trials as human beings, we just always just are so afraid of challenges. Is there a reason why? I think we're afraid of them because it's the unknown. We want to know we want to have control.

We're humans. So if we can't control something, we struggle. We're like, what's going to happen? Like when we moved to Arizona, the unknown was scary. But for me, I've always, I started when I was young. I had coaches, basketball coaches. I played ball. I had college scholarships. And when I was playing I had the coaches the man the best it didn't matter what kind of day you were it didn't matter if you were sick it didn't matter what was going on you were on that court and it started when I learned from my coaches you have to manifest you have to think what you think is what you believe and what you believe is what you become I truly believe that I say that to anybody I was coaching a boys team and my son wanted me to coach him so it's like okay I'll coach and they came up to me

the first day of practice and they're like, oh, we can't win. Last year, we lost every game. And I was like, okay, we're stopping right here. Let's start with manifestation. Let's start with thinking. And I said, okay, every day we're going to say this. What you think is what you believe and what you believe is what you become. Now, what do you want? Because if you think negatively, you're going to get negative. If you think positively, you're going to get positive. Because when you think negative, what happens, you scrunch up, your shoulders tighten up, everything kind of goes inward. When you think positively you open up, your smile comes out, people want to be around you. And I think the reason why people struggle with struggles is because it hurts.

It doesn't feel good to go through struggle. Being on food stores, not being able to pay my bills and wondering if I was going to be homeless, anybody think that feels good? No. My back was up against the wall. And as my back was up against the wall, I had two choices. To believe that I could create anything I wanted to or to falter and cry, which one's going to get me better. You know, so create, move forward, and make an impact.

And so that's, in my mentorships, I actually consult, I do consulting work with a bunch of people. And as I consult them, we work on mindset first, manifestation. If you set a goal, you better believe you can do that. If you're faltering and you're scared about it, you're going to struggle. I love that so much. And what are the, I mean, now going back to that consulting part of things, you consult businesses, right? I do. Small, big, or does it really matter?

It doesn't matter. I start from startups to about 100 million, so that's where I go. Okay, awesome. And what strategies do you implement to help these businesses, obviously just touching surface level, to reach, to upscale themselves? Teams. At every level. The team is the rocket fuel behind the business. and small businesses usually struggle to understand that.

Once you get to 10 million, it's a different team aspect, different management that you have to hire in, but every level struggles with team in some sort. And the team is what is going to make or break you. And so I focus on teams and building teams out for businesses to help them scale their business. I love that so much. Now, the reason I'm asking that,

I mean, with teams, it's important because usually what happens with the younger entrepreneurs or just businesses that are brand new, you often feel like you can do everything all at once. And it's a natural thing because sometimes you can, but then eventually it becomes very time-consuming. And then before you know it, it's like you're in a pattern where you're putting in all these hours

doing one thing without actually delegating. I want to give an example. That's what I did with like my first probably two episodes. I was like, yeah, we can do this thing, cut a few stuff. I'm like, why am I doing reels? I don't need to do reels. And so when I realized I started delegating, I started focusing on the aspect of reaching out to the entrepreneurs, which is going to be the most fascinating thing right now because Ryan has also been helping me a lot,

like in something we're going to be trying out. Now that we're doing an Arizona tour, we're focusing a lot on doing stuff like vlogs, which you can shoot something super short. So there's a few videos I've been doing at the background, like just like the journey in between then, something relatable with like a younger audience on my YouTube, because I have a young audience and the attention span in the videos, they'll be like, start. Oh, the attention span?

It's like, you got about 10 seconds, maybe if you're lucky. So, and James is my best friend as well, and he's obviously been with me throughout most of the journey as well. So the nice thing is that upscaling of businesses are important, and I've seen it as well. When I've delegated to the right people, it's taken a headache off me because naturally people are given

skills, but if you use all those skills to do one thing, it's hard for you to actually grow. Wouldn't you stress on that? Oh my goodness. I'm really passionate about this. There's a rail going around, and it's one guy that he has a board across his head, and he's putting bricks, just piling up the bricks, and the bricks start to fall, because you can only pile pile so much on your own head. But then he gets other people, and he starts piling bricks on their head, and he piles bricks on

his piles bricks, and he can pile so many more bricks. It's the same thing in business. but there is actually a science behind it. I use the disk profile test. There are so many different tests out there, but the one that I hone in on it is the disc. It's D-I-C dominance, influential, steadiness, and conscientious. That's the disc.

And anybody that I bring into any team, we have them take this test because each personality is actually good for something. And like for cells. You're not going to hire a C for cells. going to hire an ID because you want the influential and you want someone to be a closer. So you need a certain person behind the seat that you're trying to hire for. And you talked about earlier having the right person in the right seat.

And that's imperative. I made every mistake in the book. I mean, you name it. I've had the worst hires that destroyed my culture. But as I started to research and actually started to build teams, I was like, oh, this is so different. It's a mathematical equation pretty much. It's not emotional. Now dealing with the people, it can be emotional,

but hiring and training and onboard, that's all mathematical. It's all strategic. It's all a plan. I love that so much. And you've reached that poor dad, right? Oh, yes. Okay, now, so that was like a blueprint,

also life-changing for me. But in the cash flow quadrant, that whole like ESBI, I wanted to ask on your opinion, actually, like from your experience, is it harder to go from employee to small business owner or is it harder to go from small business owner to become an elite big business owner?

Oh, I actually find that it's harder for someone to go small business owner to big business owner. And the reason why I see that is the exact thing that we're talking about. Small entrepreneurs struggle to let go. They're like, I'm perfect. I can do it right. Well, yeah, you can. But the problem is your way might not be right. And to be honest, the person that you can hire can actually probably do it better because you're not perfect at everything.

We're not. We think we are because we had the idea and we implement it. And we're like, oh, it's perfect how I do it. But the people you hire can actually be better than you, just like hiring a mentor. You hire the right employee that's better than you. Then all of a sudden, they're advising you on that position. And how I structure teams is like my marketing director. That's her little business.

You run it. You come to me with ideas. Implement. I don't care. As long as my KPIs. and my bottom line is working what we negotiated, then we're good. Same thing with my sales team. They have a budget, they run with their business, and they go forward.

Same with my pause. It's all intertwined, small little business. They're all entrepreneurs in the entrepreneurial world. Okay. I love that so much. I want to make an example with James that I just spoke to right now. The reason I want to make this example, nobody is like a better mechanic. He's got like 20 plus years in fixing everything.

Now, he's so good at it. Like, he can even, like, diagnose your car by just listening to it through the phone. Okay, that's the problem. Get that part. Get that part. Get that part. I'm not good at certain. But in terms of now, like, navigating and networking in ways, like, getting the right people

through that thing, through that thing, going to jump in that loophole, DMing, texting, calling. I'm so good at, like, getting the right people through a form of, like, networking that, like, even if we were to get a team, I don't know if they're going to be, like, as persistence as I was, you know, to try and get you, like, DM, follow that immediately respond while you're on. You know what I'm saying? Like, I have that urgency because I have a passion for it. Like, I know very well I can go and I'll sleep. And if James said, I'll go check your car out of the.

the next morning, the car is running perfectly fine. So how do you end up instilling that, not necessarily trust, but getting people to have that same skill set in order for you to try and delegate? Long question. I know. I actually think it's a very important question and actually a really good question because any business, that's the number one question that there is. How do I get my team to love as much as I love my business?

And will they ever love your business as much as you do? No, probably not. But can they have the passion behind it? Yes. Because they can feel like they have ownership in it. Not true ownership. But they can feel like they have decision-making skills and actually be able to have the entrepreneur skills

to be able to run the business. So let's go back to this. How do we do that? Core values, culture. Now, is a mission statement and core values is going to get them to do that? No. But the hiring process is huge, asking those questions.

Like our hiring process in any team, it's not just once. We don't just bring them in and then hire them. We bring them in once. We have another interview. Then they have management interview. I bring them in. And in my businesses, I leave the company. I have them come ask questions throughout my company.

Ask every employee. Every employee questions. And you get to decide if you want to be here as much as I want you. Because it has to be a win-win. And then after that, then they come in into a training thing. And they get to see our passion and our dedication behind it. And if you don't align, there's no point to be here. because it has to be a win-win, right?

And if it's not, it's never going to work. But then they have to know after that hiring process, there has to be a training program to understand, hey, you have to meet these KPIs. If you don't, then you're not going to last. There has to be metrics. So many times young entrepreneurs become micromanagers because they don't have the numbers to back anything.

So they're like, are you doing it? Is it happening? What's happening? You know, they have to know. but KPIs give power. KPIs give knowledge. And that's how you know if they have the passion. I love that.

That was a perfect answer. And I think one of the things also, the fact that you're so good at one thing, that when you end up hiring on, you end up micromanaging, which end up can have a negative effect because people still want you to have the trust in them, you know? And the last thing you want is the micromanaging

because it also shows like, oh, are you doing, are you doing it? but you want accountability. So where do you draw the line between micromanaging and accountability? So micromanaging is me looking over your shoulder all the time. Like you're on the phone, I'm listening and I'm going, hey, that wasn't done right. You need to say it like this.

Managing is I have numbers. We have one-on-ones every week and we go, okay. So my one-on-ones are structured 10, 10, 10. 10, they get to come in and talk to me about anything. Second, 10, I get to talk to them about what I appreciate, what I like. Third 10 is KPI's. These are the numbers. These are what we get to see.

this is what we're excelling on or this is what we're having issues on. So I'm not talking to them every single day seeing what they're doing. My team, my managers have one-on-ones to see what they're doing on a weekly basis. Love that. I love that. I think business consulting is important. And I feel like sometimes it's not a market for every single industry. Because sometimes people are like okay with just being a marpa with like their, I don't know, like 10 customers.

You see some pest control companies that just have a basic, like 50 in the neighborhood. They don't really want to like branch out as well. Can consulting still play a benefit in those companies or are you just wanting those that are trying to upscale their business? I won't take someone on that doesn't want to scale. Okay. Well, I sat down with someone at lunch. It can be, but it depends on what their goals are.

Because if if they're happy where they're at and they have 10 customers and they don't want to go anywhere, then what's the point of consulting? Now, if you want to improve and you want to be something bigger, then that's different. Then you need help to be able to get there. Like I sat down with a guy at an AC company. He was like two people deep. And he was making enough money and he said, no, I'm happy where I'm at. He wanted to have lunch with me.

And I said, well, then why do you want to have lunch with me? He goes, I don't know. I was told I need consulting. I'm like, well, why do you need consulting? He said, I don't know. I said, do you want to grow? He's like, no, I don't want to work anymore. I said, do you want more employees?

No, I don't want to do that. And I said, then if you're happy where you're at, at the end of the day, that is a choice. And you have to choose where you want to be. Like, I am a person, I don't sit still, I don't want to sit, I want to impact the world, and through business I think I can. And so that's why I want to continue to grow. But if someone wants only 10 customers and doesn't want any process or procedures and they think they're okay, then their mind needs to shift before consulting will actually work.

Because I can come in and say, hey, processes will make your life easier. But they're like, I don't want processes. Then it's a fight and it's not a win-win. I love that. I love that so much. I notice I think your most recent guest was Ryan Paneda. And you've just had a variety of different like entrepreneurs that you've been like networking with like in your field. How important is networking?

How is it like upscale like your brand and also like your business? So going back to social media, this is what's interesting. No one would talk to me when I had, you know, a thousand followers. And all of a sudden I got traction. And then Ryan Panetta reached out and Damon West and Keaton Hoskins and a few others. Networking is huge. Getting in your face out there so many times we think people know what we do. We're like, hey, they know me, right?

No, they don't. If you haven't said it a million times, they don't know what you do. and they don't care what you do. But they will care if you care. And if you love what you do, you need to say it. You need to do it. And so networking, we go to networking events at least once a week because just like this, I consider this networking.

We're learning from each other. We're growing from each other. I get to meet you just because we're doing a podcast. And no matter where we go, I consider you can network no matter where you're at, whether you're at a restaurant, whether you're at a business, whether you're at lunch, whether you're at the library. go meet someone, go talk to a stranger. I love that so much.

I want to know now, somebody's maybe watching this thing and they're like, Tiffany's got so much energy, she's so genuine, just so authentic. Like, I don't think I can do this. I'm okay, just like, you know, flipping crabby patties right now. So what's your message to those people that just maybe are feeling a little complacent and are not getting out their comfort zone?

Sorry, I meant a big Mac, McDonald's Craby Patty. I must have been a SpongeRub episode, I watched this now. I love it. It's a really good question. But it's also something that has to come back to the person. Like at the end of the day, do they want to improve? Do you want? So I have five pillars, body, mind, soul, financial, and relationships. And that's how I consider life to go round.

And you have to be working on each. But the person has to decide they want it before any mentor, any consultant can help. And if they're complacent, and they don't want it, I would say why. I'd ask questions first. Like, really, what's going on in your life that you really, do you want to feel good? Do you want to excel at something?

Do you want to impact people? Do you want to help people? What is your purpose here on life? And usually when you get to that, you can get to the core issue of what's going on. And then when you get to that, then I say, okay, so what's your ultimate life? What do you ultimately desire?

Like, do you want to be on a beach? That's fine, but what do you want? and I find that people can't answer that. They struggle to answer that. They look at somebody else and they want someone else's life. But at the end of the day, they have to look inward and go, what do you really want? This actually happened for me a few years, 10 years or five years ago. And I was trying to pinpoint what everybody else had.

Because that's, I mean, I want that business. I want my big business to be as big as theirs. And I was like, okay, what do I truly want? Because in my background, moms were still supposed to stay home with their kids. it was like, you know, so I was going against the mold. And so once I decided what I wanted, everything changed. And then I exponentially started to grow myself. So I'd go to that person and I'd have to ask questions first and say,

what do you truly want? Because at the end of the day, that's what's going to decide where you go. Powerful. Thank you very much for sharing that. 2025 is literally a few weeks away or two, my goodness. The question now, where do you see? the economy and the market heading trajectory-wise? Oh, the rental business, it's a softening,

and it's going to soften through 2025, meaning people look at COVID and go, oh my goodness, it's, my rent should be as high as COVID. No, it shouldn't, guys, that's not a reality when you get back to reality. It's this price, not today's price. Yeah, exactly. And so I think you're going to see some leveling out. I was just reading an article day that the feds aren't going to lower prices.

I think we're at almost like a new norm when it comes to interest rates. And that's what they were saying. And I can see that. Like 3% is not reality. I know everybody wants that, but it's not. And so I think the economy, and my husband and I were just talking about this, no matter what economy we're in, you can make lemonade a lemon. So decide what you want and go for it.

I think so often we worry about where they're, economy is going. Because no matter what market we're in, you can make something great out of it. Like in 2009, I was almost homeless. You can do what you want. You just have to fight. Elon Musk, he almost lost his aerospace when he was doing the rockets. The third rocket, he said, I have money for three rockets. The third one crashed. And he said, we're going to go one more. He went and went off. You know, I don't think the market does not determine. Yes, there's easier markets and there's harder markets. But the market doesn't determine what we can do. We get to decide what we can do. That's powerful. And do you think there's going to potentially be another crash happening in the

next few years? No. You know, the reason I'm asking. So, I mean, the last one, 08, 09, and they felt through the Obama administration, obviously it was the correction that had happened in the crash. And then when Trump took over, they also expected a crash. And it was just, like also the four years of like economy. And it's just always been like just stable, but nothing just seems to be crashing. And you get those people that are just waiting for a crash for an opportunity to try and enter the market.

So you don't see a crash happening in the next few years. I do not see it like that. I don't be, I don't think that you're going to go back to 2009 prices, 2008 prices. I just, I don't think, I don't see it. I think the feds are too conservative for that, making sure that it doesn't happen. I think, uh,

Trump is going to fight to the nail to make sure something like that doesn't happen. The reason why the Great Depression happened, no one helped. Well, the government came in and helped this time during COVID and influx the money into the system. So then now we have inflation. So we have a different problem. So, and then we had the ROTC area in 1980s. And then now we had 2020, COVID.

I think there's always going to be a different type of something happened. It's not going to repeat the exact. And when people are waiting for a crash to happen to get in the market, the problem is you're waiting. and you're never going to get in because it's never going to be the perfect time. People that wait for the market, nine times a then they also lose their shirt because they don't know when to sell. I love that. I think, yeah, speaking about that because the Great Depression,

that's when the Federal Reserve started either through then or after World War I, one of the two. But, like, yeah, speaking about that, it's always been a different form of obstacle that America faced. And so, like, with the big banks and the loans was a different situation, too, like when everyone pulled out their money in the Great Depression. And so, and COVID is also something very unpredictable. that never happened as well. So there's always going to be opportunity,

but it's going to be a different form of opportunity as well. So let's go to the Great Depression, my great-grandfather. No, there were so many people out of work. No money coming in. He decided to start a company. Laundraire business, and he would go door-to-door during the day, and he'd say, hey, can I sell you lingerie? At night, he'd go home, and his daughter and his wife would sew the lingerie.

Did your Greg and Dad start a Victoria's Secret? No. No, Russell Newman, that's similar. But what I'm saying is like it doesn't matter how bleak it looks out there. It really doesn't. It matters what we're willing to do. And during the Great Depression, he started and my family grew the business worldwide, did Laura Ashley, Tommy Hilfiger, all these things.

But it started in the Great Depression. I mean, think about that. When people thought nothing could go right. Like everybody was out of money, they were struggling. And it was a hard time. But then they, what is it determined? It depends on what we're going to do. It doesn't depend on the market.

It doesn't depend on what someone else. We can't control the market. We can't control other people. We can only control ourselves. And we have the ability to go out and sell. We have the ability to go out and work. We have the ability to open our mouths. At the end of the day, people are buying.

So open your mouth. And that's one thing I realized. I don't know. Somebody asks me, it's like, hey, you always connecting with high profile. people, experienced people that are very well educated in their specific market or even just in the economy in general. And half the time, in matter of fact, I gave this example yesterday to a guest that I was interviewing.

Krishana Ronaldo is the biggest figure to the world to what LeBron James is in America, but for soccer, like in Europe and everywhere. My son loves him, by the way. He's my favorite athlete. And so in one interview that I watched his, like, with his Portuguese accent, literally say like everybody wants to be christiana rinaldo but there's no secret to it like i can give you the entire blueprint but are you going to put in the hours are you going to work are you going to go do that thing and this leads back to the thing that we may all want one thing but are we willing to

put the effort for it because manifestation is not like i want to win the lottery i see 47 i see 19 no but it's true like take that in the circumstance you just said how at the Earlier in the interview, you said, how do we get our team to have passion? Well, I would go to the leader and say, how much passion do you have for it? How much grit are you putting into this business to show the team that they should have passion? It all starts with leaders. It all starts with where do we stand. And so, yeah, I love that.

And Ronaldo is amazing. And nine times a ten, we see what someone has. We don't see what they put in to get it. And which goes again to Elon Musk. They don't know the story when he had to sleep at his friend's couch because he was doing. all these investments, you know, and obviously right now, $400 billion in net worth, but like, these things are not something happen overnight. It's all the hours that you don't see that people are pushing when he's sleeping two hours a day in his office because yes, he has to prepare

for that rocket launch and there's a deadline, you know. Have you read his book? No, no, no. So he had a mattress underneath his desk in his office because he knew the deadlines and he knew the faster he could turn around things, it would be more successful. So, I mean, just like that, you never know what someone did to get where they're at. And don't beg for something unless you're willing to do what they did. I love that. And, you know, speaking of that again, I want to talk about time management. I was talking to, I don't know who I was talking to yesterday.

I said that every single guest that I've ever interviewed always arrives five minutes early because they value and are precious towards time. So when you arrive 10 minutes early, I'm like, okay, she's a billionaire right there. so five is usually like the multi-millionaire and ten is the billionaire thing so i realized one thing there's actually it's symmetrical to someone's success in business and how much they value time and also other people's time and so that's why when like i had her she she actually arrived on time the previous guest we were just fixed so many different stuff but i have to respect the fact that you came at a certain time so i was like saying goodbye to her as much as possible but time management can you just touch

Oh my goodness. I could talk for days on time management. My calendar, I book out and if I'm done, I'm done. Like my one-on-ones with my upper management, like I have a certain amount of time and it's like we cut it off. But someone always told me, if you're on time, you're late. If you're not early, you're not on time. Because me being early shows you the respect I have for you. Me being on time, that means I'm late because we're never going to start on time. Like if I come at two, when you said for the podcast as two to three, that means we start 205 to 210. So it's always about having respect for the people that bring you in. And so like before I do consulting, I make sure I have a 30 minute window before any of my

consulting because I want to go through the notes. I want to make sure I'm ready and prepped. Let's go into this construction. Time management is so important. But would you hire someone to do your house that didn't have a plan? Absolutely not. I consider time management our plan. If you're not time blocking and if you're not planning your time management,

you're not going to be successful. You're going to have sand that this house gets blown over, right? I mean, it's so important to plan and dictate, be control of your time. Don't let the time be control of you. I love that. I love that so much. Well, then the last and final question, you have the co-winning insights you need today to seize the world tomorrow.

Everyone's got their own different definition of what winning is. In your opinion, Tiffany, what is winning? Oh, I would have to go. It is so personally determined. Because every person is going to be different. But in my world, I consider there's five pillars to winning. And it's body, mind, soul, financial, and relationships. And every single day, you have to be moving forward on those five pillars.

Because you can't have one without the other. If you want a strong mindset, you better be working on your body, your health. your soul, your financial. How many people struggle? The number one reason why people get divorced? Financial. You know, there's so many, these five pillars, if one is faltering, there's something else faltering.

And so I find winning to me is where I am engaged in all five of those pillars. Love that so much. If you could let the audience know by looking at the camera, where to get a hold of you, if they want to try and connect and learn and grow their business or, like, social media and so forth as well. The best way to get a hold of me is Tiffany M. Rosamomombe on Instagram, my team where I will respond to that. But all social media platforms is Tiffany M. Rosamomom. My website is Tiffany M. Rosenbaum as well.

The coach winning insights you need today to seize the will of tomorrow. Tiffany Roosevelt, thank you so much. Thank you.