The Code To Winning - LET’S TALK MENTAL HEALTH: WHY SHAME IS THE REAL ENEMY || JAKE AND JOE SHARP || EPISODE 061

Episode Date: October 14, 2025

After losing their younger brother to suicide, Jake and Joe Sharp have turned their pain into purpose. In this deeply moving and empowering episode, the Sharp brothers open up about their family’s journey through grief, how they faced the darkness of shame, and what they’ve done to transform that pain into a message of hope and healing.   Today, they’ve made it their mission to help others become lean, confident, and mentally strong — building not only their bodies but also their mindset. Their story is a powerful reminder that fitness isn’t just about physical strength — it’s about fighting back against the silent battles within.   From confronting loss to creating a community centered around growth and self-acceptance, Jake and Joe share raw insights on mental health, vulnerability, and the importance of talking about what most people hide. This conversation is for anyone who’s struggled with shame, grief, or the feeling of not being enough.   If you or someone you know has battled mental health challenges, this episode will move you, inspire you, and remind you that healing begins when we choose to speak out — and that shame is never stronger than truth.

We do something like this until a life-changing moment in our own lives that we got into the gym in high school and we kind of did the whole thing. We got lean. We finally gained a little bit of confidence in ourselves. We ended up losing our little brother. His name was Sam. He died by suicide in 2020, March 13th. So until that point, I don't think we had such a huge purpose. No. I, uh, I answered the call and I remember me. My mom and dad already crying. And when I heard his name, like, I couldn't control myself. I legit started screaming and trying to deal with it the best I could.

Regarding the whole situation right now, I just feel like it's important for us to fully understand that, like, it's okay to talk to someone. It's okay to form up with you guys. Have been doing societies that involve people opening up. So much of social media is. Hey, you need to do it like this way or you're doing it the wrong way. So it's just making sure it's we want to really stress that the leaning confident program is science based It's science backed and it's shame free. That's why we say you can eat whatever you want

Yeah, once you know the science behind it you can do that. Yeah, we want people to live their way their lifestyle And that's what we're helping people do is finding what works for them like what gets them the results they're looking for that they've always wanted but also something that actually the code two winning insights you need today to seize the world tomorrow today we have double duo we have a special guest or special guests rather we have twins in the studio

these are my brothers people have known for a while people that have been very transformative in the fitness industry they go by Jake and Joe I call them Jacob and Joseph without further at you. They are the CEOs of J. Duo Fit. The entire purpose of their program is to try and help and uplift men to become lean and confident in their process and in their transformation as well.

We're going to talk a lot about, if you are curious and learning a lot about like overcoming, overeating, struggling, mental health, suicide prevention, all these different components. This is the episode for you, considering the fact that they've experienced. something very, very significant, also very life-changing in their life as well, which we're going to dive deep in at the same time. So without further ado, our amazing and special guests, Jake and Joe. Are you doing, brothers? Hey. That was amazing. I love that intro. I don't think me and Jake have ever been introduced like that. I freaking love that, KG. And all up to you. It's been great getting to know you.

And as we dive deeper into these topics that, like you said, could be heavy. Suicide prevention, all the struggles mentally. And then just the frustration of building a healthy lifestyle and what that looks like and overcoming an overeating habit, dropping shame, all these deep topics. I know we're going to touch a lot of people's lives today. Yeah, making me feel some type of way at the beginning of the podcast. I'm just joking. No, during the podcast, you're probably hear us go between two different, two different big reasons why we created this brand, why we created this business, and we're excited to share it all.

Awesome stuff. And so you guys were born and raised in Arizona, your whole entire lives. Were you guys like born in Christianity and stuff like that? Can you kind of go into it? Yeah. born and raised in the AZ Valley. Yep, we were born and still a part of the church of Jesus Christ, the Latter-day Saints.

Huge church, a lot of people known it as the Mormon church. But yeah, awesome stuff. All right. So I'm very curious. And I mean, you and I, we've spoken and we had an episode about two years ago. Unfortunately, it's up in the clouds somewhere. So one of these days, through the help of Elon, we might be able to retrieve it. But as for now, the work must move forward as well.

I want to talk a bit about the life-changing events that may have happened in your lives as well. So if we can just start, before you started this J-DioFit, what led to you guys starting this specific program? Yeah, so we kind of got into fitness at an early age, but we didn't, we maybe thought, we always thought we would be like going to medical school. or my dad's a PA, my mom was a nurse, my sister's a nurse, my wife's actually a nurse. So we always thought we're going to go that route, like that route. But sometimes in high school we're like, hey, maybe we're like a personal trainer, but we never thought we'd do something like this until a life-changing moment in our own lives that we got into the gym in high school and we kind of did the whole thing. We got lean.

We finally gained a little bit of confidence in ourselves. And then we went to go serve our church missions for the Church of Jesus Christ in Mexico. Jake actually went to Tijuana. I went to Puebla just for a couple months. And then we ended up losing our little brother. His name was Sam. He died by suicide in 2020, March 13th. So until that point, I don't think we had such a huge purpose. We never even considered like owning a business doing the whole entrepreneurship route.

having like this big calling from god in our hearts to go impact people in this way so everything changed after that and and jake you in in mexico as well at the time right yeah um and how was it when you guys received the news i'll let joe tell his peace but um i was i was cut off guard um The mission is hard for its own reasons, trying to learn a new language, get accustomed to a new culture, dealing with all the standards that a mission brings, just being away from everyone that you've ever loved. But then having to receive that call was never my plan. And it always, the last four or five years, it's always bring me back. But if I didn't go out on a church mission, would he still, would he still be here?

Yeah, it's never something I ever planned for and it's still to this day, like, I remember walking up that hill in Tijuana. We were coming back from a family. and I already had like a feeling that something was off. I got a call from first my church leader that was saying that my parents had to talk to me and I was already like dreading the call because I knew something had to be wrong. Did it ever cross your mind that it could be Sam?

No. No. I started, I answered the call and I remember my mom and dad. already crying and when I heard his name like I couldn't control myself I said I legit started screaming and trying to deal with it the best I could but yeah still it's still like brings me back to that moment I still have all the same emotions like if I if I take time to think about it. And I still question, like, would things be different if I stayed at home?

But, yeah, I don't know. And for you, Joe, can you recall the moment you received the news and how it was for you? Yeah. Because you never forget that day. No, I don't think, I think if you ask anyone that has lost someone in a tragedy. in any way, whether it's suicide, whether it's a car crash or anything, that that call is like something you have nightmares about. It's something that the little things could bring yourself back to. It's like when you hear that moment, like you hear that whether you were there or you're

receiving a call from a family member telling you something happened. It's like my body, in a way like my body remembers that and just like Jake said that it's the weirdest feeling like out there in the doing normal missionary activities in Mexico and then like that that day I already had a feeling like throughout the day that something was dark or something was up and then I got called into the mission presence office I had no clue like I think I think I thought it was for like I was getting assigned to a new area or something like that, just like some normal mission stuff, but you never forget the pain of that first, like, first realization that something like this could happen.

Like our best friend, our little brother that was at home alone felt that much pain to choose to take his own life. It's like I just remember pulling out my hair, screaming, being angry with God, all the emotions. It's everything. And I think it's, yeah, I just love what you guys have shared right now. And I think from like my studies of the topic is you get to understand that at that point in time they saw,

no way out. Like they saw this to be the only solution to overcome the internal pain that has been building up over time as well. And it's hard because there's so many external factors like would have, should have, could have had I been in the US rather than being in Mexico, had I been in that presence, what could have happened as well? And you can go to as much therapy as possible. Nothing will ever be the same again. You can heal, but the loved one is not going to be there. You know what I'm saying?

And I think that's the hard thing about it, is the fact that you can heal, but they're gone, you know what I'm saying? And one of the things I love about yoga's Instagram page, by the way, it's the fastest growing Instagram page in all of Arizona. We hope. So, J.D. your foot's going to be down in the comment section as well but you guys have brought a lot of awareness there which i kind of want to go into what you guys have been doing i'm taught especially right

now being uh mental health month men's health health health health month right now i want to lead to a question before i continue statistics have shown in the last six years that the suicide rate among men has been increasing at a rapid pace three times more than woman and it's significantly going higher as well why do you think that's the case among men and young young guys and and people that are yeah male i personally think there's a lot of different factors to it but i think one of the main reasons is um the shame around men and the the inability to maybe express emotion emotion to feel safe around other people to talk about the things that they may be battling inside their head I think even society sometimes shuts men down to feel a certain way.

I think a lot of it stems back to that. And then, of course, there's other factors like them never feeling enough for anyone. Them battling certain financial things in life, providing. I think there's so many different things, but it comes back to shame your the inability to express express emotion and process things yeah i think joe hit on the two biggest ones is being able to be open and honest with someone um about the things that you're going through without being like um shame for it or put down about it because like as guys or as men were always told that nobody cares yeah nobody cares just just keep working harder keep keep keep doing what you need

to be doing and there's there's so much truth to that is it's taking that responsibility but the the other side of that is actually being in touch with your emotions and being able to work through those and so many men just shove them down um don't open up to the people around them and they just take on all this weight and it gets to a point where they just can't anymore and they they maybe suffer with mental health issues or in other ways even too with addictions or other bad habits we see it all the time but just being able to have people to open up to and work through those emotions and not be shamed about it are two big reasons. It's also been proven, obviously, with a lot of addictions, everything has got a psychological effect on it and everything psychological.

So sometimes in addictions that have been facing through men, whether it be alcohol, it's a mechanism that to try and cope with the pain that they're feeling internally, pornography, drugs, all these different stuff. And so regarding the whole situation right now, I just feel like it's important for us to fully understand that like it is okay to talk to someone. It's okay to form up what you guys have been doing, societies that involve people opening up because men usually open up with people they trust. Women, it's a little easier. You meet her at a bar. She tells me a whole life story. I'm like, what the heck? My name's KG.

Let's start there, you know. So those are the repercussions. We had an internal joke of repercussions, by the way. So. So I think that's important. I think which I kind of want to go into what you're doing, one of the things I love about the lean and confident program is the fact you guys have stress on the importance that, listen,

it is okay for you to eat certain stuff, but it's about the level of discipline. Can we kind of segue into that if there are any repercussions of what you eat? Yeah, I love the word repercussions. Listen, guys. No, the thing is, like, I love that you said you could eat whatever you want. I don't want you guys watching it. Listen to this or watching this to think, oh, these guys just eat whatever they want.

That's because that's not the case. The Lean and Confident program and the community that we built in our building is science-based. Me and Jake really want to stress that. Because there's so much fear mongering out there around nutrition, especially. There's so much fear mongering on like what you should, you need to be doing training-wise, the specific lifestyle that you need to live. But not a lot of it is science-based and actually backed by the evidence. And so that's what we have taken the time to study,

our role modeling ourselves after the people that are. actually science-based know what they're talking about to make sure we're teaching the right people like the right things to our people so they're not like confused by all the fear mongering online because that's such a huge thing because fitness nutrition that's so much of social media is hey you need to do this like this way or you're doing it the wrong way so it's just making sure it's we want to really stress that the leaning confident program is science-based It's science-backed and it's shame-free. That's why we say you could eat whatever you want.

Once you know the science behind it, you can do that. Yeah, we want people to live their way, their lifestyle. And that's what we're helping people do is finding what works for them. Like what gets them the results they're looking for that they've always wanted, but also something that actually sticks and becomes a part of who they are. and a lot of people think that's well I have to restrict everything I have to be a bodybuilder I have to do this or I fail or I don't get the results and Joe and I just don't think that's the case you don't see it with the people that we work with the real results the people that we see

win in on the lean and confident not only ourselves but our clients are the people that learn how to drop their shame behind their eating habits, their workout habits, and build a lifestyle, build those habits that work time and time again, that keep them feeling good, getting the results, and finding the joy through it all. I'm grateful you guys touching that. And sometimes social media does put that way because you see a lot of the trendy stuff where you have to wake up at 4 a.m., jump on the pool at 5, and then by 5, or, you know, 5, you have to, like, dive in the water as well. So it's just five minutes when

you're up in the air, what the heck's going on down there? But lean on confidence, back onto there. And I've seen you guys, the pictures of you guys before the transformation. Respectfully, you guys look like telitubbies, you know, tinky winky and dipsy. That's a good. That's a good description. I think we've actually, yeah, Jake said, we've actually used, like, the telly tubby um music behind like transformation photos

that's gold no the reason I'm adding on that when I've been training within the past few days they have been pushing me beyond my limits the first time I've been in the gym so many times consecutively and everything that they teach is what they live by as well which has been a very very exciting thing which I fully concur so

speaking about that transformation and lean and confidence why those phrases we again want to to stress, lean is healthy and not, I know maybe some of you guys might think like lean is like bodybuilder lean. No, that's not what we're talking about. It's a healthy body fat percentage and between men and women, it might be different. But in a lean body fat percentage, so you're living the life that you want to live and you're comfortable with the body that you have. And then confident, confident in your ability to sustain this lifestyle, confident

in the body that you're building, the body that you have, and confident in the tools that you have to take care of your mental health. That's why it's the lean and confident program and community. I think there's so much behind our brand why we wanted to coin lean and confident. We, you guys, we just talked a whole lot about Sam and he's in and time into our purpose. but also as Joe and I's story as well like going through high school we didn't have the confidence we were actually struggling mentally a lot

and then we left on our missions gained a bunch of weight and then got that call how much did you gain telly tubby tell them how much you gained who was tinky winky among the two of you

I was tinkie winky what are the other base Hey, I'm embarrassed. I know all four of the names, bro. I didn't watch it by choice. I had a little, not even have it, I had a little brother. And so I just saw, I can't even know like the colors of them. I think Tinky Winky's purple.

And I think like there's like dipsy Lala and Po. Oh, now it's coming back. I don't know how I know them all, but that's a story for another day. Yeah, I gained 55 pounds in four months. I gained like 40 to 45 pounds in three months. So, so we put it on. And we can still put on weight so fast if we didn't live the leading to confident lifestyle. But there's so much behind the confident part on Joe and I finally finding our confidence, building the right tools, the skills, dropping the shame that we've built over 10 years of bad food habits.

Benj eating. Bad habits in general, whether that's pornography. um beating ourselves up that confident phrase is so much more than just like freaking trying to look good in the mirror or whatever like um being that bodybuilder it's so much more than that um lean and confident is hopefully um going to change each individual that we want like that watches our stuff it's it's not about us it's it's about them building their own lean and confidence lifestyle. So they're confident in themselves and they keep working and building a life they want. Man, I love what the both of you said a lot. And you can tell the transformation that has

happened and there's a purpose behind it like your brother Sam and trying to avoid and prevent a lot of people that may be feeling that way as well. Because you'd be surprised that even sometimes among our closest circle, it takes a certain level of bringing the wall. down before somebody can actually end up like exposing and talking about what is really like you know bothering them and obviously once you experience a suicide very close to a family naturally you start randomly checking up on people like this is everything okay you know something you've never done before and then like you just randomly keep calling is everything all right like because you you don't want to try and and see something happen like that

again because it's a pain that is so hard to get out of. It's like a dark place where you just completely overwhelmed by so much of pain, anguish, and just bitterness, like questions that are not answered. And they can go unanswered as well for a long time. And I think it's important that confidence is first instilled within us before we can try and like push it and help other people. And I've seen it with both of you as well. And a confident man can conquer anything.

You know what I'm saying? But more importantly, they can be able to provide for their family. They can be able to look in the mirror and overcome the challenges that they're facing. Confidence is such a big part of a man's attribute. And once it's fully gained, not the fake what you see on social media when they say it. I'm not going to go into those bloody gurus. But confidence is of what most important. So I'm grateful for you guys shared them, which kind of like segues now into other communities.

So what's part of your community? What do you guys do in those communities? I love, I think my favorite, yes, of course, I think we love getting, having the opportunity to work with someone one-on-one and getting deep with them and what their struggles might be and helping them change their life. But the group aspect of this and to me and Jake to meet with people weekly on Zoom calls and to be able to build community in our audience, like our platforms, Instagram, TikTok. It's so, it helps because connection is such a big answer to mental health, physical health,

building a healthy lifestyle, healthy connection with others. And what that looks like is so important to me and Jake. And we know that it's important for everyone to, for their mental well-being as well. So with our community, we really try to, especially on these group calls every week, it's our favorite thing to do because we open up topics that are deep.

We talk about the shame of overeating, shame that you might be feeling with your past mistakes, your mental health, depression, anxiety, why exercise intertwines with all of that, why, how can you approach nutrition in a sustainable way? All these deep topics and going through topics with the community that people feel understood. People feel like, hey, these people might feel the same way as me. It helps people feel like they have, they could take another step forward, that they could

find hope when they might not see it. Because like you were saying, KG, it's like, a lot of. lot of people are stuck and and we know this personally talking to so many people that have reached out so many people they don't feel the light they they don't see light they they like me and jake could talk about hope and tell them that they matter but a lot of times there's so much darkness and they're swallowed up with this darkness that they can't even like they don't know the next step that's why connection matters so much connection in their daily life life, not only with people online, but real connection with real people.

And I think a community brings that aspect out where they feel seen and they feel like they could take a next step. And before Jake speaks on that, I want to stress on that whole connection thing, which I like so much. And as I've been going from city to city, there's something that when I've been with you guys in Phoenix, that even if we may be. like, let's say, a different part of your place, the fact that you know someone is there. You know what I'm saying?

And that's what I realized when you start putting the dots together. Like, as human beings, we are social creatures. We crave connection. We need connection. And that's why from our beliefs, we know that our family is the most important social unit for time and all eternity. And that's what God designed us and put us in families. But not just that the fact that we are social people and we can overcome these anxieties,

the depressions, if we connect in a deeper level of what Joe just said. Sorry, Jake, you're saying so. No, I just wanted to follow Joe. I don't know why I'm smiling about this. Sorry, forgive me. But connection is huge. I was going to mention just examples, like how many times just going to the group call that we hold or like connecting with our community has helped me like overcome some

bad, bad depression or even like overeating habits that have stacked up. Just getting around people that are doing the same has even helped me when I'm, I'm supposed to be like the coach, being around people that are on the same journey. Building this lifestyle has helped me see the light more, has helped me find the joy in this process more. and I even we just did a I'm remembering a concept piece we just put out on connection and some of our examples were like dealing with suicide dealing with life's troubles like the things that happened that that really beat you up there's been so many times where we're what saved us or like what has gotten us out of that place was

going to hang out with family, being around our nieces and nephews, just having a good time, getting around good friends, has literally helped us so many times. I can't even count. Like, when you really feel like, ah, this is it, like, I'm going to stay in this dark place forever. Like, I don't know how to get myself out. Reach out to someone. Reach out to a friend. Reach out to a family member. and you'll begin to find that light.

You'll begin to find that joy again. I really believe that. Yeah, and I think I would add that for those that want to help and reach out to maybe people that are struggling mentally and you don't know, it's often the people that feel like, oh, they have it all together. Like you see them and they have it all together. It's often those people that are making people laugh that are helping other people, but they're not talking about something that they're going through.

It's like that that's one of the key things about our little brother, Sam, is he was the guy that was constantly reaching out to other people and making other people smile and being the man to show like that Christ-like love. of the pure love for people, but a lot of his even high school friends or, of course, our family kind of knew the struggles that he was going through, but a lot of the people were blindsided with his passing because he looked fine on the outside. So to you guys that are like questioning when I should reach out, is these people check in on everyone, because everyone's got to be like people go through things that's just life but even the people that look

put together and I couldn't agree more and it's also the genuineness and how you reach out it's something that's so important as well because you guys have experienced me at a bit my lowest law but there's never been a time when you guys haven't failed to like say hey listen kG we know what you've experienced in your life like we love you and do this. Sometimes people just don't know how to act in certain situations. And it's hard to really say because they've never experienced a certain level of like a deeper or a close person, you know, commit suicide or something like that. So it's harder for them to reach out because they're like, okay, what the heck do I say?

Let me just go like a post on Instagram. No, no, like just go out there and literally just reach out. And sometimes it doesn't even require you talking. It just requires your presence because your presence is a present. KG Shakespeare. Drop that. Right. Flip that. Yeah, we'll get that. No, I couldn't agree more.

And so now back to the overeating part. You know, one of the leading causes in the United States of death is actually obesity. Yep. Bloody McDonald's. Fast food. Overeating of McDonald's. There we go. Okay.

Fix that terminology. Precisely. Thank you for the correction. Thank you very. much. Why is it such a concern that people just seem to be overeating right now? I'm glad that you bought that up. Jake, you could go into this, but before Jake... Are you kind of say something? Yeah. Or you say Jake should go into it. Is it a... Oh, I just want to say, with what you said,

it's like, we just, we were just talking about this on Instagram and, and we always talk about this. Obesity and Suicide are one of the main... two of the main problems. Two of the main problems. problems in the world today with mortality rate, like people dying. And so that's why me and Jake are focusing on these topics like overeating, shame, because we know these, shame is the driver of a lot of this, overeating and mental health struggles. Yeah, before I go into like why we think there's so much obesity, with what Joe said, I just blanked. Give me one say.

What did you just say? About obesity and suicide. Oh, yes. No. Obesity, and I would even say, like, what's our purpose is to help people with their mental health struggles, not only, like, people that have committed suicide or people that have suicidal ideations that have had thoughts of,

taking their own life, but just mental health struggles, depression, anxiety, because they go hand at hand, mental health and physical health. They really do go hand at hand. But to your question on, like, why do you think obesity rising or people overeating? Yeah. I think people, I think social media is a big thing right now. Like, they think that they have. to be a certain way whether they have to be the carnivore bro they have to be the bodybuilder bro or they have to be the bikini model or else you're not you're not anything you can't get this healthy lifestyle so it's a lot of that fear mongering like we talked about that plays a role and why people just don't don't get this right or they tried those methods and they're like

what the hell i can't get this right like there's no way i can do this i i love i love my food I don't want to be this bodybuilder. So I guess it won't work for it for me. So people don't focus on the right things. They don't focus on understanding their diet better. They don't focus on understanding their lifestyle better. They don't need to be this David Goggins. They don't need to be this bodybuilder that they idolize.

they just got to be them. They just have to understand their diet better, understand their lifestyle habits better. Because at the end of the day, it's just lifestyle habits and patience. That's how you're going to get the results. That's how you become someone lean and healthy, lean and confident, is creating that lifestyle, having the right habits and having the patience that this takes to drop your overeating habits.

to build the muscle you want, it sells those three things. And an overeating habit is driven by shame. Yeah. And driven by shame around food, shame, personal shame with how they feel about themselves. So they just don't think they're worth a healthy lifestyle. That's what we see a lot is they truly believe that like that's why you see a lot of people start a fitness journey, maybe 30 days in, 60 days in. And then they result back to who they actually believe they are or who they believe their worth.

And so they go back to those same habits that they coped with, overeating, all that stuff. But I think when you really uncover their shame and the deep internal issues, because someone that may be obese and struggling with the overeating habit, regardless of what your fitness guru says or some freaking ha-huehru says or some freaking. Ad-ass online is going to say these people are not like always lazy these people are not always Undiscipline there's so much more to that it's such a blanket statement and so stupid But these it could be caused by different like Trauma grief factors of like social factors of

environment Your financial like all these different things play a part and why they maybe have overeated to like to become obese and then it's just taking what where they're at now and helping them drop the shame that they've built over years the beliefs that haven't haven't served them and haven't helped them go go back to a healthy lifestyle and help them just like Jake said lifestyle habits patience but it's understanding the deep internal issues that these people might be dealing with. Joe definitely answered that better than I did.

Maybe it's because I blanked before that, but he definitely answered your question better. I am a lot better. That's the repercussions of being twins. Yeah. Yeah, no, that's our internal joke right now is repercussions and all that. What's more important between, I know they go hand in hand, but what would you say it's more important right now in working out or diet um i i would say understanding your diet better with yes with i we would say especially for um dropping your lifestyle and and dropping weight

to a healthy weight um and being able to achieve that goal of yours to build like build a sustainable lifestyle, it's diet drives like 70, 80, 90% of your results. Yeah. Literally. Like macros, your protein, right? Because I think I was stressing on one thing, I'm like, gosh dang, like I'm not even, if I ate anything, I've been eating less the last two months, probably like one big meal a day, but I seem to somehow still be like three months pregnant. So I'm like, what the heck is going on? So I think it's about the level of protein you get, the fiber, all the different stuff, right? So what would be a scenario, like, would you

in someone's diet that could help them. Yeah, the tactical, I want to keep it simple because that's where real progress is made is when you just understand your diet more in a better way and you keep it simple. But like the question that you always get asked is like, how did you lose the weight and keep it off? Like how did you build that transformation? And it's simple. It is just being more. aware of your calories and your protein.

That's where I would start. And that's where we start with 99% of our clients is being more aware of your calories and your protein. Focusing on those two things, that's going to be the biggest driver of your results. Not even like, we wouldn't even go to like tracking every single macro. But just being aware of your calories and protein and focusing on that. that's wonders. That's where you see the most results.

And I eavesdropped something actually last night with the two of you, which I liked so much. Jake and I are very similar in the sense where we need to see results now. You know what I'm saying? Well, I wouldn't say you that, but I think in a scenario that you and I were talking about, and I'm in the same way with the brand I've been building.

It's nice seeing the steady progress, but I'm like, the amount of guests I've been getting I should be on like 200k. You know what I'm saying? But it's the level of like, I see so much of progress every single day, but sometimes we always have the end goal in mind. And when I was like,

listen to the conversation you're having, I'm like, you know what? I'm a hypocrite as well because I'm going through that where it's like, why is it not that? Like I, like you guys just seen my schedule. You see us sleep four or five hours a day. I'm like, I've done like five different states in the last five months.

Like I'm so passionate at what I do. do and sometimes I feel like the effort you put in is not necessarily reflecting the current result that you have but not yet the end result which segues into like the fitness journey how can you convince those people or like the clients you end up like taking on board when they want to just go to the gym for a week and look as sexy as you guys oh i'll take that compliment. Part of, dude,

part of a fitness area is learning to take compliments or like just like when you've built confidence

finally, like and you didn't have confidence in yourself is building the confidence like being able to take compliments.

But I think it's so apparent like I said like that 30 day push. It's, we see it with so many clients

and then just people that we talk to that have have like just started their fitness journey again. It's after that 30 day hit usually or just a little bit longer where someone will lose momentum or that maybe maybe they plateau and they have to go a little bit less in calories or move a little bit more increase or steps or something.

They they could let that plateau be a sign that oh my gosh, I'm right back to where I started. or like like i've really i'm really just the same man struggling with the same things like if we me and jake don't step back and help them uncover that and be like hey this is the science of it like losing weight especially if you're coming from like hey i got to lose 100 pounds this is a journey this is not this is not some get rich quick scheme or like get fit quick scheme online that everyone is promoting. This is like, hey, I'm changing who I am. I'm building a lifestyle.

So it's vital for me and Jake after those first couple weeks because when you're doing the right things and you're being aware of your calories, weight starts to drop pretty quickly that first couple weeks. But it's when they hit plateaus or when they, when they've been, they need to maybe take their calories a little bit less, is like that's when we need to coach them the most on like, hey, change your perspective on this because this is what a weight loss journey looks like. Yeah, it's helping them uncover those beliefs that they run into every time that challenge ends.

Every time they fail on their diet, every time they slip up, is helping them see that. This is what it takes. This is what it takes for you to actually become a different person or create a new lifestyle. it's going to take those slip-ups, it's going to take those times where you are like, where the heck are my results? Yeah. But uncovering that shame, those beliefs that keep holding you back, and get them to unconditionally commit to a new person and tackling those beliefs is where it starts.

Awesome. And obviously with like the use of technology, I mean, when, you know, those in Idaho, you can measure calories you can do the workouts there's videos like it's it's it's it's easily um uh given as a blueprint to make it as simple as possible way they literally they just get into the gym and follow like the program that has been designed by you guys over years as well to try and like help get people in that right trajectory and i think that's the most important thing is trajectory you know it's hard like I said, I'm not perfect at that. And it's not that I want like results right now.

I just know how much I put in in everything I do. That it's like it doesn't reflect it. You know, and so, but when you see the end goal, like this morning when I couldn't even lift my hand in shower. That's when I know you guys did a good job like what's going on. That bicep is turned up. That's a great workout. No, no, I love that so much. So for the viewers out there, if somebody wants to get in touch of you, what can they expect from the program?

Like, what's the first thing that you guys go into and, like, is it a group call, is it worked out? Like, is it different stuff? Can you guys kind of break down a few of the programs you guys have? Yeah. Yeah, when we first, when someone first enrolls in the leaning confident program, the key, I think what we've learned as coaches, these past couple years being in business and helping people is to get those individuals winning as fast as possible and feel and celebrate the small wins and I think that's so important in someone's fitness journey is to show them like hey when you do the science based stuff and you

stop focusing on being perfect and showing these clients and individuals that are getting enrolled that hey you're going to slip up you're going to you're going to make mistakes because we're human just like anyone in business they're going to slip up they're going to make mistakes any relationship you're going to make mistakes getting them to understand that and it's not about perfection it really helps individual learn and celebrate small wins and they they feel like a winner along their journey i think that's so important in the first couple weeks i love that um with their first couple weeks You know KG where like our whole brand is leading and confident, but it's overcoming overeating because of Joe and I's journey and being able to help others find the right tools.

So not only helping them see the small wins to those first couple weeks, but to lead them through a process that starts to drop their shame, gets them to unconditionally commit to the process that just like Joe said is not being perfect at this but um identifying those those limiting beliefs that are building up shame behind your overeating habits um or even your workout habits is walking in walking them through that process and we we have coaching calls with them every week and then like there's our group call on Thursday helps connect others but then actually having a structure for them that's personalized and we work through this with them like weekly as they check in with us but building their lifestyle is the most important

so they're not reliant on anyone else or anything else but themselves to to build those tools so we have the nutrition structure that's that gets them aware of their calories and protein. We also have a workout structure that gets them to build the what muscle they want. And we help them keep accountable. Love them. Love them. As we approach like the conclusion, I want to just ask probably two more questions. Yeah. What would the purpose and mission be of what you guys are trying to do right now with lean and confidence? What's the purpose and mission? I think the biggest purpose that we have right now, um, especially tying in physical health and mental health and working people with the Lina Confident program is to help people drop shame.

To help people drop shame with overeating so they build a healthy lifestyle and they finally find more consistency. And then I think shame ties so much into mental health and so helping them drop shame with the personal. things, maybe past mistakes and helping them really feel like they matter. I think that's a huge part of what we do. Love that.

Because that's our focus in our business. I would add to help each individual live their life to the fullest, just like Joe said, it's about physical and mental health. So getting them to believe in themselves more or more than they do right now.

to live a better life because it's possible for each and everyone. Whether that's getting them to laugh more, more results in their physical health, bettering their mental health, of course, finding light in their life finally, connecting with others, I think that goes into it. But living their life to the fullest. Love that. Love that so much. I often ask people this question as we conclude because it's the coat winning.

And, you know, insights you need today to seize the world tomorrow. From your opinion, from the both of you, what is the definition or how would you define winning? I think maybe our definition of winning has changed throughout life. And I think a lot of people, the definition of winning changes throughout life. And I think winning to us means focusing on the things that matter most in life. connection, making an impact in people's lives, showing people that they matter and approaching life with more love and belief. I think that's winning for me right now. I would agree with Joe, is focusing on the things that matter and letting go of the rest is the answer, but just to

switch it up a little bit. Is winning is being able to live the life you want and go after the dreams you want and letting go of the rest. I would just put that in there as like living the life that you want and dreaming big as well, but then letting go of the things that you can't control. That's funny. Powerful. If you could let our viewers know where they could get a hold of you, your Instagram handle, the program, the website, which will all be in the description section.

you let them know please yeah you're gonna find me and jake um j duo fit with the dynamic duo the twins um on instagram tick tock and then just find us there and then dm us through instagram and we could get you hooked up with the leaning confidate program if that's something that um you'd be interested in and you feel like this is the next step for you. Yeah. Yeah, Facebook's also Jake Sharp, Joe Sharp. It's another social that we have. But yeah, that's where they find us. Awesome. Yeah, the coach winning insights you need today to seize the world tomorrow. J.D. You fit the Sharp brothers. Thank you very much, brothers. Thank you, KG.

Awesome. Awesome.