The Code To Winning - SUCCESS, INTEGRITY, BROTHERHOOD- MINDSET SHIFT EVERY MAN NEED || JIMMY REX || EPISODE 018

Episode Date: February 13, 2025

BREAKING LIMITS & BUILDING LEADERS- Episode 018   Episode 18 a very unique one and a must listen.   This episode featured Jimmy Rex, founder of We Are The They, is on a mission to redefine what it means to be a strong, successful man. This movement is more than just a community—it’s a brotherhood built on vulnerability, integrity, and accountability. It’s a space where men are challenged to break past limiting beliefs, show up as their authentic selves, and push each other to new heights in business, relationships, and life.   This episode is raw as we discuss real transformation happens when you surround yourself with people who won’t let you settle, fulfill your responsibility as a man and reach your full potential——That’s what We Are The They is all about.

There's just been these different iterations of who I am, right? I've tried a lot of things, is what I'm saying. I did some stand-up comedy. I had a meat business. I had a Christmas light business. And then I got into real estate and that really took off for me and did that for 17 years, full-time and sold a couple thousand houses. And I loved it.

And it created this lifestyle. The thing I love about real estate and what I do now on their deathbeds, nobody regrets the decisions they did. They regret the things they didn't do, the dream they never went for, the girl they never talked to, the thing that they never tried. And so I've really tried to just. espoused that and live my life that way. I think everybody needs to learn on some level how to do sales because it just gives you a confidence to my worst case scenario in life is I could make a couple

hundred grand a year selling door to doors. When you know that, it blows the doors open of possibilities. I remember the first day I went and sold meat door to door. I was just 21 years old and I was trying to figure out what I was going to do with my life. And I think when you're a kid, you want to have money when you're older, but you don't know if you're going to have money. You don't know how you're going to have money. I think where people get in trouble is they want equal outcome. And you're never, you're going to have equal outcome. You're just not, but you have equal opportunity and you really do. And once your basic needs are met, everybody kind of gets on this same foothold. I think it's 28% of guys in the United States don't have one close friend. That number seems like it's not

crazy, but that number was 4% in 1990, right? I mean, to compare it to. And you start looking at some of these numbers and some of these ideas and things and live in a world that's more connected than ever, but also like less connection than ever. And so, you know, the thing that I do with my program is I help guys just take their mask off and be seen in that state because most people can't even accept the love they're getting because everyone's wearing a mask. I just help men connect and we do everything in person. We get together the quarter. The real connecting piece happens in the house when we're not doing anything. I want to know personally for me we are the they like what you start that. I was just doing the real estate thing and I got really good at it in 2019. I was an

number one agent in Utah in that year. I had sold the most expensive home ever in Utah. at the time. The Code 2 winning insights you need today to seize the world tomorrow. Today we have a real treat, special guest. Somebody I've been looking to interview for the entire year. We finally have him in the studio today. He goes by the name of Jimmy Rex. I consider him to be the Utah's Mount Rashmore.

So finally I got one of the guests said. Just a brief introduction of Jimmy Rex. He's an entrepreneur. He's a business leader. leader. He's an owner. He's also running one of the greatest coaching and social movement that enable men to live exceptional lives as well. It's called We Are the They. We're going to talk and have a discussion a bit more with Jimmy Rex. So without further than do, ladies and gentlemen, Jimmy Rex. Dude, I need to have you start doing my intros. I can listen to you all day,

man. You got that voice. I like it. What about the accent? Yeah, that's what I'm saying. That's the whole thing. That's much more intense. It just sucks you right in. I appreciate that. By the way, I do love your podcast as well. There was, I think you had that FBI negotiator. Oh, yeah. Yeah, that's one of the episodes I liked. And most recent one you had, I think, two months ago. You had Jason Walton, I used to work with him for Moxie, but then there's one other guy, I don't know his name, but he was the guy that took out, I think, Osama bin Laden. Yeah, Robert O'Neill. Yeah, that was the favorite episode because it blew up on Instagram. Yeah, he opened up about some stuff, and he said some.

some things that were pretty controversial, which were true, but basically like we shouldn't be going to war. Yeah. And it's all crazy. Because I don't know if you notice, it's actually training even outside your own profile. It's like hitting like millions of views on different profiles as well. Yeah, that clip probably got shared a couple hundred million times by the time it was done, yeah. Awesome stuff. Well, Jimmy, like I said, before we started the episode, I've been looking forward to having you for a while. So thank you very much for coming in the studio today. Finally, we can complete 2024 with my Mount Rashmo, you know. I'm excited for you, man. You're doing a really good job. Like I told you before we started the podcast, I could spend all day just doing podcasts,

and so I'm really particular about coming on, but I try to make it just a little inconvenient and see who's serious about it. And I can appreciate the persistence and happy to come on, man. Awesome. Awesome. Thank you very much. You've had an incredible journey. You've been a very, one of the leading figures in trying to help shape a young man to, you know, get those exceptional lives as well. But before we get into that, that's a big part of our podcast. If you can give us a brief introduction for those people that don't know you the way we'd know you. Like who is Jimmy Rex? Yeah, you know, I'm kind of like one of those crazy guys. You just hear stories about all the time or whatever. And it's funny because I think there's just been these different iterations of who I am,

right? Like we walk in your studio today and, you know, the guy that he's running the behind the scenes, I was his EFY counselor 12 years ago, right? I've tried a lot of things, is what I'm saying. I did some stand-up comedy. I had a meat business. I had a Christmas light business. And then, I got into real estate and that really took off for me and did that for 17 years full time and sold a couple thousand houses. And I loved it. And it created this lifestyle. The thing I love about real estate and what I do now even is like every party made sense

to go to because I might meet somebody that wants to buy or sell a house. Every event I was invited to, every trip I was invited on, I would go. I just said yes to almost everything because I was always meeting new people and they were all potential clients. And so being in real estate really allowed me to just do a lot of different random things. I've probably hosted 200 parties in my life now. You know, I've probably hosted another 75 weekend getaways, whether it was with my buddies or with my men's group now. And I just done a lot of different things.

I've been over pretty soon I'll be at 125 countries. And so I just, I really try to just do fun things, man, put myself out there. And, you know, you just, you never know who you'll run across or what I did will come to you because of this place you went and visited. And so I think more than anything, I just really love to go for it in life. My first book that I wrote was called You End Up Where You're Heading, The Hidden Dangers of Living a Safe Life. And it was really the whole concept of that book is kind of how I live my life. But on their deathbeds, nobody regrets the decisions they did.

They regret the things they didn't do, the dream they never went for, the girl they never talked to, you know, just the thing that they never tried. And so I've really tried to just espouse that and live my life that way. Awesome. I really appreciate that. And you've done door to door, right? Yeah, I did a meat door to door, steak and chicken. So I had a company called Nebraska Meat Network when I was in my young 20s,

and it was funny. We had a motto, you'll appreciate this. Sorry, EFY counselor to let you down here. But it was called, our motto was nobody beats our meat. And we thought that was pretty good. It worked out a lot better in Salt Lake than it did in Utah County. I was about to say, I think Salt Lake would probably be the market. What gave her the name Nebraska?

Like, why in Nebraska? Well, I'm a marketing guy. And we wanted our company, we were tiny. It was just me and, you know, a couple buddies and my brother and selling meat door to door. But we wanted it to feel like a national company. So we put the name Nebraska Meat Network. It just sounded big. It sounded national.

It sounded like a more important company. I love that. I love that so much. And I think I want to touch a bit slightly a bit on sales. I feel like sales is so important because people often think like, yes, it's door-to-door. I do remote insurance, by the way. And so like my team is also remote. I'm going to be integrating like people in person

where we're going to try and have maybe people that can try and walk in as well. However, how important is sales on a day-to-day basis? Oh, it's everything. I mean, one of the things that's really helped me with my coaching program, you know, and I think one of the differences with me and other programs is a lot of these guys, they just as this is revolving door. They have to keep hiring sales guys and then leads and markets and everything. I do all my own sales.

So like when we have somebody interested in joining my program, I just jump on the phone with them. I want to meet them. I want to talk. These guys are going to represent me. and represent my company, and I'm really good at closing. And so I just jump on the calls and do it. It's funny because they always say later, like, I wasn't expecting you to call.

He kind of threw me off. But it's made it really cool, man. It's made my life really easy with this company because it's like, I do the sales. And anytime, in everything you're selling, you sold me to come on your podcast. I mean, every single day, everything we're doing is a sell. I think everybody needs to learn on some level how to do sales, because it just gives you a confidence, too, Like I know that my worst case scenario, my worst case scenario in life is I could make a couple hundred grand a year selling door to door or something.

You know what I mean? Like when you know that, it blows the doors open of possibilities. I remember the first day I went and sold meat door to door. I was just, you know, 21 years old and I was trying to figure out what I was going to do with my life. And I think like when you're a kid, you know, you want to have money when you're older, but you don't know if you're going to have money. You don't know how you're going to have money.

I remember my first day selling meat. I went out and made like 270 bucks in like an hour and a half. and I was like, oh my gosh, my worst case scenario in life is I can make 100 grand a year selling meat nortador. And it just, again, my mind just expanded in a way I never could have thought. And it just gave me this assurance that I was always going to have a good life and at least have on some level, you know, some economic security. And I think coming personally for me, coming from a country, you've been in South Africa, obviously, but I've been obviously the third world and this first world like America. I've been to Brazil and South Africa, I consider it more like second world. It's not necessarily like completely third world, but it's not first world.

It's close. You can go to Lesotho or Eswatini or Mozambique and you're going to, you know, your neighbors are all pretty third world. So the reason I'm saying that I came here and I realized that America is the capital of capitalism. I've never realized this just there's unlimited potential for you to reach your food potential and whatever field that you're in, especially in sales. I've done doodado for a while, obviously past that it. in California for three years before insurance. But even though I graduated in financial economics,

I still feel like sales is pretty much a way of life. And the reason I bring that out, for somebody that's not from America, seeing the potential there is here, I just feel sometimes person for me that some Americans don't really appreciate and understand the potential there is. What's your thoughts on that?

Oh, yeah. Yeah, you said that very well. It's interesting that all my friends that are, you know, immigrants have the most love for America. Like, you know, the younger generation, I think it's like 51% of adults in America don't even have an active passport or something. Like 70% of Americans have never been outside of basically Mexico, U.S., and Canada. But when you start going, you see, like, I've been to these countries, you know, I named a couple just barely in Africa and things like that. Like Haiti, for example, I remember, even some of these other places, there's just no opportunity for economy even.

Like, it's not like, oh, if we just got this a good idea, we could make it work. there's nobody to buy your product. There's nobody to work with you. There's nobody to hire. Like, it's just like the whole thing is very difficult. And in America, I mean, you know, I think where people get in trouble is they want equal outcome. And you're never going to have equal outcome.

You're just not. But you have equal opportunity. And you really do. And, you know, once your basic needs are met, everybody kind of gets on this same foothold. And I think that's, you know, one of the reasons I love to travel is just this new, not even new, but this is this overall appreciation for the life that we have. It's probably never been easier as a human to live than 2024 in America. Like, I'm just being honest.

It's really is. It's like, we're just bored. That's why we create so many problems. Like, I'll get last night. I'm sitting there. It's like 8.30 at night. And I'd been working on some stuff or whatever, some Christmas gifts and things like that. And all of a sudden, I'm like, I'm hungry.

And so I go on my stupid DoorDash app. I get myself fresh salmon and a Victoria Filet from Outback Steakhouse comes with a salad and all you just this fully loaded you know sweet potato and i mean 25 minutes later some college kid drops it off at my door and i'm grilling like this perfect meal never even broke stride on what i was doing at my desk and it's like that's the world we live in you know um if my truck was in the shop you know last week getting some stuff done with the tires and i just ubered everywhere it was honestly easier it's like you have a personal driver you know the the luxuries we have today we really take it for granted sometimes and even like just information i remember

Even when I was a kid, a lot of people were full of crap because you could never call them on it now. It's like you at least know the truth of anything pretty fast. You can figure things out pretty quick. And so it really is just an abundance world that we live in. And that can cause problems sometimes if people, you know, take it for granted. And, you know, and I'm glad you mentioned that. But one of the things that was as much as I do love the economy, I also realize when you said people do create their own problems. I think there's a fine line which we're going to go in as well with a lot of the did.

depression and anxiety that men do face. Obviously, you've traveled, and me coming here, I couldn't whether distinguish whether in some countries they can't identify it, but I feel like there's a large amount of depression and anxiety happening in the United States, obviously especially with men. Can you just talk about the differences from your travels and your experience on that as well?

Yeah, I mean, I can't compare it much to, like, other places per se, but I'll say, like, in the U.S., like part of the reason that's, you know, we do have a huge issue with that. I mean, we have a loneliness epidemic. We have more men. I think it's 28% of guys in the United States don't have one close friend. And that number seems like it's not crazy, but that number was 4% in 1990, right? I mean, to compare it to.

And you start looking at some of these numbers and some of these ideas and things. And we live in a world that's more connected than ever, but also like less real connection than ever. And so, you know, the thing that I do with my program is I help guys. just take their mask off and be seen in that state because most people can't even accept the love they're getting because everyone's wearing a mask. And what's happening deep down is they think, if this person knew who I really was, they wouldn't love me.

And they have imposter syndrome, and they think, like, I'm not good enough to be here. Like, you know, like I, even when you walk into a party or like an event, for example, a dinner, and people will be bragging about their job or their car or their girl or whatever. And what they're really saying is, like, I promise I'm good enough to love.

Please love me. But how it comes off is this weird bragging because nobody knows how to connect on that deeper level. And so what I try to help men do is that very thing, is just take the mask off. And I have a series of exercises and events and practices that we do to help do that. But the reason why people feel lonely is because they can't even feel the love they're getting because they think it's a version of them that's being loved that isn't even their true self. And it's just harder to connect in person now than it used to be.

I mean, it's, you know, when people invite me to come on a podcast, if it's over Zoom, unless it's like a really cool podcast and it's, out of state, I don't want to go do it. I'd rather come meet you. I want to sit down. I want to, you know, enjoy this experience and connect, like really connect with the other person. And so I think we try to move too many things online or out of the way and all those kinds of things. And so, you know, I think the more we can get back to, like I just bought a new house. And the whole reason I bought this new house is I want to host people. I want to have people. Or so I bought a house that has a big yard and I'm going to put a pool in and I want people over.

I want people connecting. I want to. people in person, right? It's got a pickleball court and tennis court and stuff. And I just want people to be together. That's going to be like the gathering spot because that's really everything in life. There's an old meme that it's like it's not about the destination. It's about the journey. It's actually neither. It's about who you're with on the journey. It's about who you get to do it with. I've been, you know, some of the most beautiful places on the planet. And sometimes you're there and it's not the same if you're not with somebody you really want to be with. I've also been in some of the boring as places on earth.

But if you're with the right person, that can be some of the best days of your life. So, you know, it's just like, it's all about that connection. No, I love that. And I think I have human beings as a whole, we've appreciated connections, especially considering 2020, 2021,

when COVID happened as well. And as a matter of fact, I asked one of the questions to Sam Taggart because obviously DDD university, you're an expert. And I is like, are you getting worried the fact that they could be a shift? Because I'm in remote sales, obviously, that people are going to be shifting more towards that.

And he stressed the fact that mainly because of COVID, people miss that interaction. I'm the same way. I've had many guests, even near in Utah, they say I can do via Zoom, but it's not the same. I don't want this connection failing. I prefer, if it means it takes the next, like, a few months,

the interaction of being with the person sitting down, you develop a relationship, you get to understand. And I feel like they add so much more value because when the viewers actually listen to it and see it, they can see the connection is there rather than just like reading through questions. Yeah, well, I mean, you gave the example of Rob O'Neill that I had on my podcast, right? And that was a podcast that any sane person would have just done over Zoom.

He lives in New York. But I was like, hey, man, I want to come out. I want to interview you and I sit down. And so I flew out there to do the podcast. I took the girl as dating at the time. I just made a New York weekend out of it. But we flew out there, went to kind of upstate a little bit. New York did the podcast, but we connected.

And he's invited me anytime I want to come back to be on his podcast, we talk, we text. and it's just one example, but I've jumped on a plane 40 times to go do a podcast. And that's why my podcast has grown as well as it has. Like I want to go connect with these humans, right? Like, when I had Chris Williams in on my podcast, you know, we did it in person and then he invited me to come down and be on his podcast, which to this day is still the biggest podcast I've ever been on. You know, but I want to do this in person because it's that connecting piece. Like if you do it over Zoom, like I've done some over Zoom because it's the only way I could get it. Like I, you know, I'll give an example. I had Robin Sharma who wrote the 5 a.m. club or Grant,

Cardone. I've had them over Zoom. They would not recognize me if I met them. Like, they wouldn't remember me, right? Because we just did this thing over Zoom and they're probably doing 10 things that day. And there was no real connecting done. And so it really does, like my whole program was born out of COVID like you were speaking to because people realized this gap. It became this glaring thing. Like, I want to be with friends. I want to be with people. I want to do life. Right. And that's why we are the day has been so successful because I just help men connect and we do everything in person. together once a quarter 50 dudes I rent these big old Airbnbs I just got back from Bear Lake we did one you know rent this huge Airbnb and it's got like 80 beds in it so

everybody gets their own spot and you know we're doing cold plunges in the lake and we're going snowmobiling and you know snowshoe hiking but the real connecting piece happens in the house when we're not doing anything I brought a pair of speakers it's kind of funny because I'm not a dad and I'm in my 40s and so people are always like well what the hell's Jimmy going to teach you about being a dad. Well, I'm smart enough to know about community. So what I did is I brought in two guys to speak. And one of them, his name is Mason Sawyer. He's amazing. He actually has a studio here in West Jordan as well. But he's just an incredible human. His wife and two of his three kids and his brother and his nephew were all in a car driving together at crash and they all died

except for his one boy. And he tells this story in front of the group and he's, you know, I mean, just rip your heart out. But he has so much. intention around how he tells this story. He's a public speaker all over the country now. And then I had another guy come in. His name's James Alvarez. This was just this last week. I was giving you an idea of what connecting feels like and looks like. I brought this guy in, and his nine-month pregnant wife, they were on a walk and a drunk driver hit her and killed her, ripped her right out of his hands. And they were able to save the baby and deliver the baby. And he's a single dad. So she's four now. And he raises this little girl. And I first got wind of

his story because he redid all of his pregnancy pictures he did with his wife, with his little girl. And it's just this beautiful story. And this man is just pouring his soul into my group. He's never done public speaking before. It was the first time. And every single guy that showed up that weekend, I know will be a better husband and a better father going forward. But that's the kind of stuff that you had to be in the room. You can't get it off the internet. You can watch their story right now on Instagram and it'll kind of just touch you and you're gone. But if you're in that room, you're having inspiration come to you. You're having thoughts and feelings come to you that will change your whole life. And that's the power of getting people together. It's the power of things that are in person

and that connecting piece. And that was just the whole weekend guys are just like hanging out and doing life and spending, you know what? It's funny. We do these mini masterminds. Get eight guys. We'll get together in a circle. And one of the guys, we do this at every event. One of the guys will go first. And he has 12 minutes. He shares a problem he's facing in his life or his work or his relationship, whatever. And then the other guy's brainstorm, mastermind, and help him. Well, some of the guys, there was like a community hot tub and they wanted to stay in the hot tub. So I let him do their mini mastermind in the hot tub. And this random 65 year old guy, Brad, he just decided to join him. And, you know, 40 minutes in, he's like, who are you guys? What is this? And he's crying because of this relationship and some things he's working through and trying to get his wife. And like, he just is like, how do I join you guys? But it's like, because he felt it. He's like, wow, this is like a real, these guys truly care about each other. Like, most. multiple guys are getting emotional about different things. And so that was all just from this last weekend.

I mean, I have these stories every day. And so that's what connecting is, man. I just, I love that I get to be a conduit for people to do this. And it really all spring out of COVID and just the way that, you know, everything's gone with the internet. I love that. Matter of fact, that leads to my next question, segues there. We are the way.

I know you started that you said around COVID time. I think that's one of the main reasons. wanted to get to the podcast mainly because of the obstacles that men faced today and so forth as well what made you start that like what what inspired you to start that because i know a few guys that are in the matter of fact i think i'll you post a geoffrey man oh yeah not so long ago uh he works i think in orrm side as well and if i'm not mistaken blake ericsson as well because so there's a lot of people that i know and those are just two names because i can mention but there are others that i know that have been there that have just found so much value not only that

even like the connections and the relationships they built i want to know personally for me we are the they? Like, what made you start that? Yeah, so I, I mean, I was just a realtor. I was just doing the real estate thing and I got really good at it. In 2019, I was an important agent in Utah in commissions that year. I had sold the most expensive home ever in Utah at the time. It was $32.5 million. And I was at the peak of my career, man. I was just like crushing it. And the truth was is I just kind of knew I needed to do something more. There was about the time I sold that house. There was another a realtor, a guy named Dave, that he worked the exact same way that I did, kind of the same system. He was a great agent, had seven kids. And when he actually got shot and killed collecting

his rent check at a four plexion. And every single story in the paper was like, realtor killed, realtor shot. And it just kept saying realtor. And I remember just it just hit me. And I was like, if I die tomorrow and all I'm known as is as a realtor, I guess I'll just, I don't know, I'd feel like I'd left something on the table. I have so much more to offer than that. So I started playing with this idea of like, what if I didn't do real estate? And it was a scary question because I've, I mean, I literally like I was printing money, like deals were flowing like crazy. Like you spend a lifetime trying to get to where I was at. Like I got into the point where it was really easy and very, it was just, it was just in flow completely. But I knew I needed to do something more impactful. And that book I referenced earlier had come out. And so a lot of guys were reaching out to me between my podcast and the book. And I kept getting the same two questions. And number one was, where do I find a group of friends like you guys have? And the second one was, I feel like I'm stuck in life. I feel like I'm just kind of playing small. How do I, how do I start living again? And so I just kind of thought about it. And I was like,

oh, like, and I've all my best friends had kind of met through me. A lot of groups of friends have met through me. I'm very blessed to have really amazing friends. I really do. And so it was funny. I realized, I'm like, oh, the thing I do best is help men learn how to connect and become friends. And so I just decided, man, I was like, all right, well, I had spent 15 years going to every self-help development, mastermind seminar, read over 500 self-development books, like mindset and everything else. And so I just said, you know, if I take the best stuff that I've learned, my best connections is come bring them in the guest speakers, these best moments of my life that changed me. And if I can recreate them for these guys, I think we'll have something. And so I just threw it all together, man, and took a chance on myself and launched, yeah, three. three years ago and we've had now over 500 men through the program.

And yeah, it's life changing, man. It's amazing. And so that's really how it started. I just asked myself, Ed Milet was his mentor. He was my one-on-one coach for a while. Good episode, by the way. Thank you. Yeah, it was fun one.

He always says, he wrote the forward for my book that I just did. And he always says, you know, he's like, you are most qualified to help the person you once were. He's like, what can you do the best in the world and teach other people on? And for me, that was helping men learn how to connect, like truly connect. and become close. I love that so much. And the reason I want to go,

because usually we are the vague emphasizes on helping men become the best version of themselves as well. What are the biggest obstacles you think of facing men and particularly young men? Yeah, and I think it's an important part of it. You know, I had a guy in my second group just graduated just a little while ago, and one of the guys on the last day,

it's funny, he's an LDS guy, and actually his state president pulled him in and was like, I don't know if you should be doing this group. It seems like it's, you know, and he was like, let me tell you, first off, president, he said, this is what we wish elders quorum was. He's like, he's like, these men, he goes, they're not trying to make me be like that guy. He was referring to me, right? He's like, the whole program is designed to help me be the best version of myself.

And that's really what I'm most proud of. It's like, because I think the guy followed me and he saw that I, you know, can be a little crazy or whatever. But at the end of the day, I love that. And that's really what. what this thing is all about. It's like helping you become the best version of yourself. But, you know, obstacles that people run,

I mean, there's, here's what I, the first thing I tell people when they join the program. I was like, it's really hard to have a bigger impact on others if you aren't in a good place financially and physically. And then emotionally is the third one. And so it's like your job as a man. The first thing you need to do is figure out how to get those three things in order, get your house in order.

You hear that. It means you have enough income coming in more than you're spending, like period. Like you don't have debt and you've got your, you know, income coming in. Physically, like, you've got to be in shape. Like, can you go run a long distance right now? Can you lift heavy things? Like, you know, are you physically pushing yourself every day to see what your body can do?

And then emotionally, like, how do you react to negativity? How do you react when bad things happen? You know, can you hold space for people in your life? Like, are you empathetic? Can you, you know, do your kids run to you when you come home or do they hide from you? Like, it's an easy thing to tell, you know, is your, you're, spouse proud to be with you. Those are the kind of questions you want to be asking yourself. And if you got those things figured out, from there, you start to look at the bigger issues that

there are. And I mean, just society in general, like, you know, it's hard for women. It's hard for men in just completely different ways. And so I don't want to ever minimize for women. I think, you know, but women, they have such a natural tendency to be caregivers and be loving and things like that. Whereas men, you know, a lot of men, if they show vulnerability, if they show some of that side, they've been punished for that in the past. And so a lot of guys have built these walls up or built these masks that try to just, you know, and God bless them, but it keeps them from truly being happy because they're not exposing who they really are. And so they're trying to play a role or who they're expected to be, you know, like you hear a lot of, you know, guys being, whether it was on

a sports team or maybe in the military or maybe they had a father that was overbearing. And like, wasn't okay not to be okay. And so you have to kind of work through those things and have a safe container. I've always said like my job as a coach, the only thing I'm trying to do every day is create a container safe enough for people to be inspired to change themselves. Because I can't change anybody, period. And if you want to have a frustrated life, try to change people. Good luck with that. But you can create a container where they get the inspiration to change themselves. That's like bringing those guys in that explained last weekend. You know, is I just want to create a space where they hear something

or they experience something, they feel something, and they go, wow, that's how I want to live. That's something that's going to change my life. But men, you know, we do have a responsibility to just have our shit together, like have your life in order. And you need to have spaces. You know, one of the things I love about a men's group, we had multiple times this weekend where a guy broke down.

And I said, hey, man, this is where you break down so that we can build you back up. so we can support you so that we can hold you accountable. And then you get home and you do not pour that shit on your spouse and kids. You are a rock for them. You are the reason they feel confident. You are the reason they can go to bed and sleep well at night because they know their dad's got their back.

And then you're going to come back to us and you can fall apart all you need. But when you get home to your spouse and kids, like you need to, you know, you have to hold that space for them and make them feel safe. You know, I'm glad you mentioned that. And I think I've heard three different ways of this vulnerability similar to what you're speaking about, I think Jordan Peterson said it's similar to what you said. Even Andrew Tate was talking about how it's very important as a man for you to be a rock for your family as well. And also when I interviewed Ray Cash K was talking about the importance of vulnerability. Now, how important is it though to try?

Where is that fine line when you're being vulnerable between that and your family? Yeah, so here's how it sounds with a spouse like done correctly, okay, or like with a kid or whatever. You know, you can say you're supposed to like, hey, let's say, I don't know, she's blown out the budget for Christmas presents since it's December right now, right? And maybe you're really worried. Maybe you've been laid off. Maybe just recently some things have happened or maybe you had a big expense. Come on, whatever, right? A lawsuit hit you. A million things can happen to a man. And you're really worried about finances. So what it looks like is you say, hey, honey, I'm going to be a little bit honest with you. I want to be a little vulnerable here. Here's what happened, whatever.

I'm really concerned right now financially. And we're going to have to buckle this. and now I can promise you within six months. We're going to look back and we're going to laugh at this because I'm going to work harder over the next six months than I ever have. Part of what I'm going to do that is going to require me to probably be gone an hour earlier and be home an hour later. But I can promise you I won't waste an hour that I'm away from the family. I'm just doing this so that we don't ever have to be in this position again. But right now I'm hurting. I actually need you to support me.

I need you to pick me up. I need you to just for six months. I just need you all in on me and pure positivity. Don't nag. Don't bitch if we can't buy the gifts that you want right now. I'm going to get us out of this position. I'm going to work my ass off. But this is what I need today.

That's what it sounds like. Do you hear the difference? 100%. That's so crazy. I think obviously it's not what you say, but how you say it, because I think right now, they say 51% of divorces,

if not even higher. It's mainly finances as well. And not because people often have this thing of a woman or gold diggers, but no, it's the fact that there was a trust that was not like reciprocated on both sides. There was an expectation in your end to be a breadwin in order for you to provide as well.

Yeah, well, a lot of guys will complain about their situation, but they're not doing anything to fix it. It's like, well, your woman doesn't trust you. Like the number one thing you can do for your woman is make them feel safe, period in every way, financially, physically, emotionally, make them feel safe. So if you tend to yell a lot, well, you get to work on your embodiment stuff

and you need to learn how to handle your emotions differently so that you don't do that. If you are out of shape, get your ass in shape. Like, let's just call it what it is. Your wife didn't sign up for this. Like, she doesn't want a guy that can't take care of himself in the family? She doesn't feel safe. Like, if somebody were to attack the family, like, can you physically defend yourself? Can you actually do something about it? And then financially, you know, it's like, um, women are so forgiving with these different things. But like, eventually it gets to a point where if they don't feel safe financially, they're either going to have to emasculate. They're going to have to, you know, work harder. They're going to have to do things they'd rather most women, if they're in their feminine, but rather just, be with the family and be a caregiver and those things. Or even go to work because she wants to and she's passionate about it, not because she's forced to, right? Because her husband's not doing it. And so these are some of those things that I just, you know, and temporarily, obviously, these things get out of balance. But like overall, it's checking balance every day, man, like,

check in with yourself. Like, hey, how are you doing? Like, how long, how much longer we're talking about you getting in shape before you actually do something about it, you know? How much longer are we going to have the kids not even want to be around their dad because he's always in such a bad mood. I remember how many times as a kid, I'd go to a friend's house and you don't want to be there when their dad gets home. It's like, who wants

that energy, dude? You know what I mean? Like, just pay attention to those things. Like, how are you showing up for the people in your life? And a lot of guys want to complain about, you know, it's so hard for men today and all these things. But it's like, at the end of the day, it's really not. I said this earlier. It's never been easier than it is in 2024 in America.

It's just not. Like, there's so much. opportunity. There's so much knowledge or so many ways to make money. You could literally drive an Uber and make $65,000 a year and get temporarily out of a bad situation. Even like 10, 12 years ago when the real estate market collapsed, there was nowhere to go to like pick up money if you needed to. Nobody knew what to do. People started working for MLMs. Like nobody knew what to do. Like at the end of the day, right now, there is 10 jobs that'll pay you $100 to $150,000 with 90 days training to learn them. Plumbers, there's so much opportunity, right?

And so it's just ultimately understanding as a guy that it is your responsibility to do those things and making, you know, the people around you feel safe. Be an asset, not a liability. That's what I say to the guys all the time. Be an asset, not a liability. That's powerful. Another question. I want to know personally, like how long, because you said graduating.

And I think you have like certain groups that people often enter because I used, you know, we used to work as well this year with Dan Clark with a lot of stuff that we used to do. And I think it was one of the speakers at one of your events as well. But I know that you have groups of people that go through something and they graduate and so forth. Can you kind of like break down? Because all I see is fun things of you guys like doing backflips at Lake Powell and stuff like. I'm like, yo, this is super fun. Yeah, it's a blast, man.

We have a lot of fun. But it's so I realized. So when I was, I've been to so many other masterminds. And so I took all the best things that worked and the things that didn't I got rid of. And so, for example, once you get over about 50 guys in a group, it's really hard. hard to get the same quality of conversation. The connection just stays more on the surface. So I keep them in pods of 50.

So I've opened up my leadership program every couple months. And that usually fills in a couple days, you know, or weeks at least. And that's 50 guys that go through a two-year program together. And it graduates because you don't want to get stuck. My problem with therapy, even religion on some levels, is it's designed to kind of make you feel broken. So you need to keep coming back. like say what you want like it just kind of is and so I never wanted it to be that I wanted you to get to a level after two years either you've gotten the skills and the connections and the relationships you need

for my program or you're probably never going to get them and so at two years they have a graduation they finish the program and then at that point I have a tribe which is essentially everybody that's ever been through the program or anybody that signs up just for the tribe portion of the program and that's ongoing all the time. And that's more just about a giant community. We have about 500 members in our tribe. Wow. Total. But the leadership program is specifically designed with the same 50 guys so you can go deep with those friendships and those relationships. It's really cool. Man, I had a wife text me the other day. I saw your story. Yeah. And she just said, she said, you know, my favorite thing about this is like, I now know, like, there are so many good men in my husband's life. And if something or whatever

to happen to me or him, these men would step up and absolutely like, and they are their brothers. They're just like best friends. They all met the day that we got them together in Moab the first time, you know, two and a half years ago. Oh, I love that. I love that so much. One of the things, I think they, you thrive off community, you thrive of brotherhood. You thrive off like a band knowing that you have people that have your back as well.

And I think personally for me, I've often valued more than anything, relationships and, you know, people you come across. And I feel like, um, with, in your community, you said once they graduate, there's still the connections are built, right? Oh, yeah. And then like, how important is networking in that sense regarding that.

Yeah, I mean, look, good, and networking's, you should have a budget for it every month. You should have time set aside for it every month. I am so intentional about networking. Most people become friends with who lives next to them or whose kids hang out together or whatever else. And I'm like, no, who inspires me? Who do I want to be around?

Who do I want to spend my time with? I'm so intentional about that. And, you know, and so I've really worked hard to really build a network. And just you can do really amazing things if you have the right people in your network. I'll give an example. On Thursday, we're doing the world's largest toy drive here in Utah. And my buddy guy out of L.A. named Dan, he does this every year. And we've given truckloads of presents to thousands of kids in Utah every single year. We're going to fill up my whole warehouse with toys and then have people coming all day, picking them up. And it all came from

this one guy, Dan, his vision of building the world's largest toy drive. And so he's got, we have a thread going with guys here in Utah. You mentioned a few of them that are on your podcast, guys like Sam Taggart and the muscle and some of these other guys. There's been $35,000 donated in the last like 24 hours through this group. They're just bringing truckloads of toys in. But like you can make such a difference when you have the right people in your world. And sometimes it's a smaller level.

Sometimes it's just, you know, you need somebody that can do something, whatever it might be. but the power of your network is everything, man. It really is. And I think what's one thing I realize, especially coming year, that you literally one handshake away from a completely different lifestyle as well. And I've seen that with the people that I've networked, especially like the fact that Utah's got so many successful entrepreneurs. Like it's so crazy when you get to see that people that are just utilizes and taking advantage of, first of all, a great economy because per capita, it's by far the best economy for the people that are, you know,

within the country or the state i want to kind of get back i like the we are they they um we are the they sorry my accent make it sound like it's good no you got it i know you man um i want to know like i said i mentioned a few guys and i notice there's a there's something very peculiar very unique that all these people that are seem to be attracted to this program are all caliber people you know caliber and super like successful working themselves but they all have a vision in mind as well. The reason when I'm mentioning that, I want to talk about like, do you know any person, you have to mention a name that you feel like has got like a very powerful story that's been through the program that the pribs graduated. Yeah, I mean, literally hundreds of them.

I shared a story a couple of weeks ago. There's this guy, he's in Tucson, Arizona, and he was British military, came over from England, married a woman here, and he's lived in the States for 10. He's never had a best friend. And he came and he told the story to our great. but the long story short he met he well he had this moment he'd never liked his birthdays he'd never been celebrated and uh and i had him speak about friendship because he's met his closest friends in the world this group of like five or six guys and all their wives are best friends in fact they all went just yesterday all went and saw wicked together all the wives you know and they've all become best friends and he talks about how his wife he was out of town and his wife had an emergency of

this thing and just called one of these other guys at three in the morning and took his wife to the hospital and stayed with him the whole time. And I mean, it's like I have hundreds of these types of stories, you know, and I have these guys that, but those are the kind of stories that I love. We have actually in our group that we just did this last weekend, one of the guys, he's actually a gay guy and he's our only gay guy in the whole group that I know of. And it was funny. He said, you know, he got up and he said, my whole life, I've just searched for a community that would accept me, but that I wanted to be in the room. I felt like they truly wanted me.

There goes, this is the first time I've ever felt that. He said, because he's really into self-development mindset, all those kinds of things. And he said, in my gay community, it's a lot of debauchery. He's like, it's a lot of people, they don't think like you guys do. This is what I want. But most of these groups don't really accept me. And he's like, I've just never felt so safe in a room. And I love that, man, because growing up in Utah, you know, I was younger in high school

and stuff like that. This is the late 90s, you know, we made gay jokes. And that was not something I was okay with and, you know, growing up LDS and some of these other things. And so for that dude in my group to feel like this was the first time he ever felt fully accepted and safe in a group meant the world to me, you know. And I love that. And I just, again, I have hundreds of these stories I could share. But those are a couple that just quickly come to my mind. I love that.

I don't know if you watch this movie, though. I want to try and like not necessarily related to that, but I want to talk about a problem that men are facing. but the movie is Kevin Hart. It's called The Wedding Ringer. Okay, I haven't seen it. So what Kevin Hart is... It's one of his 100 terrible movies he made in the row. No, but this one's funny.

I'm just kidding. The storyline, you don't actually enjoy the story. So what happens in this movie, Kevin Hart's there. He's like a wedding ringer. So what happens is this one guy, complete like, I'd say nerd, super successful, like millionaire and stuff, marrying this absolute babe, beautiful blonde girl, so pretty. And what Kevin Hart does, he's actually, he's hired by people to be like the best man.

And so he's out there being a best man. He does all like these, what's that groomsman party and all the different stuff. The Bachelor Party? Bachelor Party. Yeah. And so in this movie. Sounds like a good movie. I like it.

So in this movie, it turns out like obviously she's just marrying him for the money in that situation. And so Kevin Hart's like giving out a speech of like, you know, like how he grew up with this guy. loves him so much, just like a best friend growing up, because he's the cool guy kind of thing. And so the entire thing, obviously, didn't get married, it ended up building a friendship after then and so forth as well. But this is going back again, which the question I wanted to kind of ask, as much as there's no like those meaningful connections that men are facing today, do you feel also the easy lifestyle in terms of staying in your room, playing video games, pornography, do you think that's kind of like tinder swiping rather than approaching a woman?

Do you think all those things are kind of contributing to the reason why men are feeling so alone and just... Of course. Yeah. I mean, you know, I always say the devil tries to come up with a counterfeit version of everything. So what does he do if instead of connecting with men like real connection, he's going to do these surface things like, you know, that you can do like watching football or something or like just being online or whatever and not. It's just fake, right? Or pornography instead of like, you know, having sex with a woman or, you know, that you are in love with and all these different things. And so I do think that any time that you're getting the cheap dopamine, right, like, or you're just trying to, and that's the problem. It's like back in the day, whatever you want to say, like it took a lot of effort to have connection.

You had to go and you had to build community and, you know, and your survival depended upon how well you connected with these other humans. And if you wanted to get laid, you had to court a woman and winter over and usually marry her and all these things. now you can see naked woman in like millions of beautiful naked women's online in like seconds. Like it's just, it's all counterfeit and it doesn't produce true happiness, but you can feel like connected. And so that's the danger.

Tony Robbins talks about this. He talks about the six human needs. And one of them, he says, is either love or connection. And he said, for most people, love is too scary, so they'll settle for connection. And unfortunately, you can feel connected through like the internet. You can feel connected through only fans or pornography or anything. of these things. But like love it. You're never going to get that from that. So you're settling for this very low version of dopamine. It's like, you know, the idea of eating a Snickers sounds awesome,

but if you only eat Snickers and by Eminems and Skittles by about noon in a day, you're going to feel pretty shitty. And that's kind of the same thing with what we do with content that we take in, whatever that is, or the types of connections we have. I think when you really connect with another human and you can feel that deep connection with them, that's the kind of stuff that'll get you out of bed in the morning. But when everything's just make belief land on the internet or it's like video games and some of those things, it's just you can get a cheap dopamine hit and think you're being productive. It's like, I'll give you a quick example. Like back when I would call for sale by owners all the time, that's how I built my business, I would buy two blue rock stars,

the sugar-free rock star and a donut. And I would drink one and then I'd start calling. And when I was done with my calls, I'd drink the other one and I'd have a donut to reward myself for making three hours of calls. I did this like every morning for years. Well, it was interesting to me because like on a Sunday, I realized one day I was just like feeling lethargic. I was feeling like I wasn't doing anything. And I went and bought the Blue Rock Star and I drank it and I immediately felt like I'd accomplish something. It was kind of like that whole Pavlov's dog thing. I had recognized that like I was able to give myself a cheap dopamine hit that wasn't even good for me. But because I had wired it to like think that was productive.

It was like a reward that I was getting that cheap dopamine. I felt productive for a minute. And it was like very addicting. I became very addicted to those drinks. I was drinking three or four a day. I went cold turkey like five years ago because I realized I had a terrible addiction. But what I was chasing was the dopamine. I did a four day water fast a couple of years, a year and a half ago.

And my number one takeaway was that like I was very rarely hungry, but I wanted the dopamine hit of like just food and sugar. and like my brain like just enjoying something. And I think that's what, you know, why today's society is scary because you can get cheap dopamine hits all day. I pull up my phone right now. I go to Instagram, Twitter, TikTok, dopamine, dopamine, dopamine, dopamine. But it's also like the hedonic scale, right?

Where you're just like needing more and more and more of it. And every time you reset your center of what a dopamine should get, it goes back the other way. And that's where all the depression comes in because it's going to reset. And that's when you're not getting any dopamine and you're just filling down and feeling shitty. Oh, that's so powerful. That's very, thank you very much for sharing that. And I think there's a lot of struggle with that, especially with how easily accessible it is.

Like what you just mentioned, like back then, it actually had to go approach aumerary right now. You had to do something. Just subscribe to only fans, just a couple of bucks as well, you know. And be very careful of cheap dopamine. Nothing will ruin a man quicker than cheap dopamine. Wow. Yeah. Powerful.

How do you then considering your community? How do you create a community of three main components like accountability, number one, authenticity and also integrity? Because like I said, all the guys I know that are in there are very high caliber, completely like respect them. And I know they're good people. But how do you create that culture? How do you ensure that those three pillars are there? Yeah. Yeah.

Those are the pillars of my program, vulnerable, authentic and integrity. And it starts with the first day they show up. You know, we get real. We get very real with each other. We get honest with each other. And you can see immediately who's doing that and who's not. And so your authenticity is going to happen. And then the vulnerability, we reward vulnerability.

So like when a guy gets up, we had a guy, I'll give you one quick example. And we had a guy get up and share this was, he'd been in the program about nine months at the time. And he shared that he'd been suicidal that week. It had a gun in his hand looking in the mirror, deciding if he was going to do it or not. And what had happened is a couple of years earlier, he'd had an abortion. He'd convinced his wife to get an abortion and ended up marrying her and had more kids with her.

but it always kind of gaslit her into thinking it was her decision when it was his and he just couldn't live with the guilt of this anymore and he just was eating himself up and most men would go to the grave with that and it would just eat at him for the rest of their lives we'd do in a breathwork session and he had the opportunity to kind of connect with this unborn son and basically said it's that you know it's okay like don't don't keep beating yourself up over this so he's telling us the story and being the most vulnerable he's ever been and he's bawling and half of us are bawling. And afterwards, we all just surround him and loved him and hugged him and like,

hey, you're not the worst thing you've ever done. And like, you know, how beautiful that he could share that and feel loved still it. Because in his mind, he's like, if he's ever knew I got an abortion, they wouldn't love me. I'm a baby killer. Or like, whatever, you start tell yourself these things. And all of a sudden, you realize like, hey, you know what? Like life happened. And, you know, obviously we don't in support of abortion.

But at the same time, it's like you also don't need to beat yourself up for the rest of your life because of this. Like, you know, one of the knocks on the internet of my group, you'll, you know, every now and then get a review. It's like, oh, that group has a bunch of guys that have cheated on their wives. I'm like, no shit. And thank God we have a place for them to come and like get it corrected and get work on it and like do better, right?

Yeah, I was like, you know, who else accepted the adulterers was Jesus. You know, it's like, either we believe this or we don't. But it's like, you know, there's strong consequences and there's accountability to each other when people go down the wrong path. But like, we really want to help each other and support each other in, becoming the best version of ourselves. And when you build that type of atmosphere where people feel safe to share things,

like one guy cheated on his wife after a year in the program, and we yelled at him. We let this guy have it. He wasn't seeing the problem still. He was trying to justify it. And we just had to come to Jesus, you know? And it got very real.

And he's one of our strongest members now and his wife are doing awesome. But sometimes that's what it looks like by a strong friend. Sometimes it's, you know, somebody else is holding us to a standard higher than we hold ourselves. Sometimes it's just helping us like realize what we love most.

You know, if you put me as a protector of your family and then you go to cause some shit like that, well, guess what? I'm going to protect your family because that's the role that I'm now playing. And so like, but I'm going to love your ass every step of the way and we're going to, you know, love you enough to have a tough conversation. We're going to love you enough to expect better out of you. And we're going to be there for you. And we're going to hold your hand if we have to, but we're going to do this thing together.

I love that so much. And I'm glad that you mentioned that because sometimes some of our biggest critics are ourselves. we often hold ourselves at a higher standard. We often brush away from holding ourselves accountable, but we're also too hard on ourselves as well. And at the same time, he said Jesus Christ even like, you know, forgave the adulterers. My favorite video is when he literally said he,

that is without sin, let him cast a first stone. In other words, trying to say, like, I can forgive her. And if I can forgive her, so can you kind of thing. Okay. I want to touch on this next question. If somebody is watching this interview and is really considering joining, what can they expect?

And what's the first step they should be taking? Yeah, I mean, just like anything, you get out of it, what you put into it, right? And so the way that my program works now is you sign up, you become a member of our tribe. And then we have these masterminds. We're actually, the next one's not for a couple months. It's going to be a minute. It's going to be until probably September will be the next time the group's open. We just finished fooling up another group, feeling up another group.

But they sign up. We have weekly calls. We have accountability partners, gratitude. We've got the modules that take you through the program. We have live events. Like we're doing a Christmas party. We're doing three Christmas parties this week, actually. So just dive in, like participate.

Be on the weekly call, jump in, do these things, you know, and you'll start learning. You'll start meeting the guys. When we have local events, whether you live in another state or this one, there's guys in almost every area. The main cities where we have hubs, we're going to do events specifically in those areas where we're going to get 50 guys together,

like 50 guys in Phoenix, 50 guys in St. George, 50 in Orange County. So wherever you're at, you know, we'll be doing an event within the next year in your city and come to that event, come to that mastermind, you'll meet 50 other dudes, and then you'll have this community wherever you're at, where you live. And that's really how you, that's the way,

what you could expect in the program. Awesome, awesome, thank you very much. Well, leave the link below in the description section as well, and also you're the way for people to get a hold of you as well. And now in the last 10 minutes, I kind of skipped obviously the real estate part, but I want to just touch on a bit of real estate entrepreneurial stuff and also I want the best advice that you can give me to try and make my podcast. It's just as amazing as you are because I am great at networking. I love it, but I also feel like

there's ways you can still like get better and better as well. And I was watching your podcast and just how it's taken off like two million downloads as well. I want to touch that little like later as well. But how did you start your journey like in the entrepreneurial space in terms of like real estate. Like how did you get like into that? Yeah, I mean, I just, for me, I always wanted to be rich when I was young. I just did. I just wanted to have money as a young kid. I wanted to do cool things. I wanted to go experience life. I didn't want to go any route that was going to take me 40 until I was 40 or 45 to be rich. And so I said, all right, well, that eliminates doctor, lawyer, uh, probably business owner in a lot of senses in different ways. And so I said, well,

what's the, you know, what's a career that I would enjoy that I could, you know, do really well at in sells became obvious to me. And so I started selling a few other products and that was good. But then I really, you know, I was really interested in real estate for the investment side. So I was like, I might as well just learn this thing. And so I just started running with it. But I did, you know, from the day I signed up to be a realtor, I said within two years, I'll be the number one agent. That was my goal. Like I didn't want to be a half-ass agent. I didn't want to do this kind of dabble in it thing. And I was my number, my second year. I was one of the two finalists for salesperson of the year on the Slig Board of Realtors. And I lost.

but I mean I was one of the top agents in the state already 18 months in and so that's the way I approached it and that's the thing I everyone should do like what what are you passionate about but like how can you be the best at it like what gift do you have that you could give to the world what are you most qualified to do better than anybody else it's the reason why my program works now is because I truly help men connect every single person that's joined my program since group one came through referrals every single one of them because it works. And like when you have a product that works, people will share it. They'll talk about it and it changes their lives. And so they want to share it with everyone else. Awesome. I love that so much.

And then when you were doing real estate, like did you end up like getting multi-family units or like what kind of rentals do? I have a little of everything. Yeah. So I think I have eight fourplexes, one duplex and the rest are single family or condos. Yeah.

All right. And they're all in Utah or where they're in? I got some in Florida, some down in St. George. And the rest of them. up here. Okay. And then in your program, do you like teach investment stuff as well? Yeah. So we have, my course has basically eight modules. Each one is a quarter, so three months. And one of them is all about wealth creation and finances and things like that. Okay. Awesome. Now, the reason I love

networking so much, I don't know what it is, man. Since coming here, like, I open my mouth. I reach out. I'm relentless. Like, sometimes to the point where it's slightly annoying, like what I did? No, that's great. You don't get, you don't get to sit down otherwise. You know what I mean? And so it's like, yeah, you're brilliant. You're doing exactly what I did. Also. But like you see, like I said, like I think the guests I've had, they've been amazing, including yourself as well. I noticed like the guests that you've been having and you're very, very consistent. I want to know like myself or even like a podcast that out there. What advice would you, can you give me to become better to continue getting quality guests to continue to grow and like just get a good reach the way you have as well. Yeah, I mean, just being very intentional. That's like the best thing I can say. Like I had a meeting this morning with my marketing team. And we came up with a, uh, a list of people that we want to reach out to this week to get on my podcast. And I shoot for the most interesting I can. So Daniel Penny, the dude that was in the subway where that dude, he choked that dude out and he ended up dying and everything. I want to have that guy my podcast. Like to me, that guy's a hero and I want to share his story. And so I said, all right, get me a hold of

Daniel Penny's team this week. Like so my guy, he's working on it today and we'll see if we can make it happen, you know. And then we had three or four other interesting people that we want to get on this week. I already got an appointment with one of them, you know, is this, woman that's blown up on social media and she has a really fun story. And so I happen to have a connection to her husband and I asked him for her number, reached out to her and she already agreed to come do it. And so, but I'm very intentional. I'm like, all right, who do I want to interview right now? What's going on in the world? You know, who would make a very good podcast? And then I go and I try to find them and I try to create value as the key. Like as long as you're creating value. So the reason

I said yes to your podcast without knowing you better, one is you were absolutely kept following up. So I knew you really wanted me on. And then number two was you had other guests on that I knew weren't going to waste their time. So what I look, I always do. I want to see who you're interviewing. Like I made the mistake of agreeing to speak at an event one time that I never should have spoke out. The guy was a scammer. And I didn't know this.

It was AlphaCon, you know, this whole thing. And I get tied up. And I was just a speaker. I spoke 35 times that year. But because I spoke at his damn event and he made a flyer with 11 white dudes on it, it looked terrible, you know. It's like the biggest thing. people knock me for on the air. So anytime I get invited on a podcast or I get invited to speak or

whatever that might be, I go, I see what kind of person it is. What are their messages? What are they saying? And I have to be a little bit more intentional about that now. But because you already had guests on that I'm friends with the people that I know, I knew this would be a good use of my time. Awesome. I appreciate that. I appreciate everything that you had shared. I know there's one more point I wanted to touch on, which was not here. It was probably, um, it wasn't here. Wasn't here. No, I appreciate that. I'm grateful for, um, first of all, you coming in. I'm grateful for the insight that you've given as well. Um, and the question I always ask people, as we conclude, everyone's got a different answer because it's the code to winning insights you need

today to seize the world tomorrow. Everyone's definition of winning has been so different. person for you, what would you say is the definition of winning for you? I think it's pretty simple. You wake up and you enjoy being you. Powerful. That's a mic drop. I wish I had a dropping bomb. Yeah, like just love being yourself.

Like, I love waking up and getting to play the role of Jimmy Rex every day, you know? That's so much. Yeah. If you could just look at the camera and let people know where they can get a hold of you, like if they want to try and join your program and like how they can reach out and get a hold of you. Yeah, I think the best place to follow me out is on an instant. Instagram, Mr. Jimmy Rex, and I post everything. Like next week, I'm doing a two-hour goal-setting seminar that I do every year for the new year. I'll put the link in there. It's always on my

stories. Any new podcasts I have coming out, I put on my story. So I would say just go there. That's definitely the best place to find me. And that's where I share everything. Oh, yes, and I finally got the question. You said you bought a house for networking right now. Is that like an exclusive thing, or is that like a program or how does that work if people want to try and jump in that networking? I just bought a nice house for myself that was in the area that want to be in. It's got a giant yard. I'm putting a pool in. It's got tennis and pickleball courts. And I just, I've lived in a house now for the last seven years that was pretty modest. And honestly, I just want to have a big old place where I can entertain people. So I'm going to have,

I move in. I had to do a rent back to, uh, um, it's how I got it. There was six offers the day they listed it. It's just as, it was a great deal. But, um, so I can't move until July 1, but they're letting me put the pool in while I'm waiting. So I'm going to get the pool in. And so the day I move in, I'm going to literally just, I'm going to have, for members of we are the day and their families, pool party a couple times a week. I'll have barbecues. I'll have pickleball tournaments. I'll just, it'll be a place for people that they know they're welcome.

And they'll feel very welcome when they show up. And I always try to make my home, like, you know, have good food, have drinks, and have only good people there. And if you do those three things, you just attract other amazing people. So that's, that's what, it's not so much of a business is that's just how I'm going to live. Love that. Love that so much. Well, ladies and gentlemen, the coat-winning insights you need today to seize the world tomorrow.

Thank you so much, brother. Thank you. It's a pleasure. Awesome. Thank you, man.