The Code To Winning - THE BUSINESS OF FLIPPING: HOW TO SCALE IN REAL ESTATE || ARTHUR KOSHKARYAN || EPISODE 058

Episode Date: October 2, 2025

Arthur Koshkaryan, is a dynamic real estate investor with a strong reputation in the world of house flipping and wholesaling. With more than 63 units currently under construction, he has built a brand... around both his expertise in dispositions and his ability to scale real estate operations. In this episode, he brings his real-world experience to the table, offering listeners an inside look at the strategies that drive consistent success in real estate investing.   This conversation dives deep into the mechanics of house flipping, from sourcing the right properties to structuring deals that maximize profits. Arthur shares not just the glossy highlights of success, but also the realities of the grind: how to find undervalued properties, analyze numbers properly, and manage renovation projects without losing sight of margins. His insights help demystify the process, making the idea of flipping homes both approachable and scalable for new and seasoned investors alike.   Beyond flipping, Arthur walks us through the art of wholesaling, one of the fastest-growing strategies in real estate. He explains how to identify motivated sellers, build strong buyer lists, and close deals without needing massive amounts of capital upfront. For many, wholesaling is the entry point into the real estate game, and Arthur’s breakdown of the systems, scripts, and mindsets needed to succeed is both practical and highly actionable.   At its core, this episode is educational and tactical—a step-by-step roadmap for anyone who wants to generate wealth through real estate. Whether you’re curious about flipping your first property, scaling to multiple units, or leveraging wholesaling to build cash flow, Arthur’s story and strategies highlight exactly how to do it

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Starting point is 00:00:00 Well, got me into flipping. Luckily, when I first started in real estate, I actually joined a team, right? It wasn't like my own business at the time. I joined a team, got to understand the ropes of it, how a machine works, right? So I think, especially when you're just starting out, I think the best thing you could do is hop on a team that is actually running. When I first joined in, you know, we did that flip and I actually liked it. You know, it was a little scary at first, right? When you're going into your first flip, you have no idea, like, this is a lot of money.
Starting point is 00:00:26 Like, you just bought this. Like, we're going to put how much into it? I mean, honestly, with it. flipping it's a little bit of like a emotional roller coaster kind of right because when you buy a flip you don't know like you're going to tear down the wall what's going to pop up you know because things always pop up that's just how it is with flipping you set a budget and you always tend to go over it you know what I mean that's just that's just how flipping works when you spoke about the flipping what's the turnaround from when you actually invest in the property and when you flip it
Starting point is 00:00:49 and get paid like what's an average turnaround from like the experience that you've done on average from locking it up to closing getting paid it's around four months okay that's relatively like standard industry. What's an average, how much you make per deal and flipping ones? Right now it's about the... But the nice thing about a team is that we know the concept of the ship rides for the tide. So naturally, everyone around you is doing super well and you insert yourself on that team. Same principle of John Ron.
Starting point is 00:01:15 You are the average of the fact that we hang around with. What is wholesaling? Wholesaling is you contact the homeowner, right, in the simplest way possible. You contact the homeowner. They sell their house to you for a certain price. Let's just say you lock up a property for 250. Now you hold the contract, right? You have the equitable interest in that property.
Starting point is 00:01:33 It then is your job to go find a buyer for, let's just say, 265. Sell it to them, they close on it. And you just make what's in between. You make the- The code to winning insights you need today to seize the world tomorrow. If you are interested and curious in learning a lot about wholesaling, flipping real estate, the nice thing about that is that I actually have young and thriving successful entrepreneurs that are very experienced in this field and so we're going to break down
Starting point is 00:02:01 real estate in those different components and this is the episode for you Arthur kush kerryan I got that correct I can tell myself by by the side nodding Arthur kush kerrym half Armenian half Mexican again is going to be pursuing and talking a lot about his experience actually funny story I interviewed him two years ago and like a lot has changed since then. So it's a blessing in disguise that we are so without further as you, the man himself joined us in the studio. Arthur, welcome brother. How you doing? Thank you brother. I'm doing good.
Starting point is 00:02:33 Glad we got a chance to do it again. You know, I think one of the things I think you and I spoke about over the phone, I've realized how much more comfortable and confident I am in the camera, but not just that like also how much experience you've gained over time. I feel like, yes, it would have been great, but I think everything does happen for a reason. So the transformation since then, I mean, you're a bit more handsome than two years ago.
Starting point is 00:02:55 Happy Pride Month I'm joking But if you could Perhaps like you know You've built a name for yourself In the flipping industries And you know we know there's a few very popular names That we know through social media as well
Starting point is 00:03:13 What drew you into flipping game Initially and how did your first deal unfold Well Well got me into flipping Luckily I when I first started in real estate, I actually joined a team, right? It wasn't like my own business at the time. I joined a team, got to understand the ropes of it, how a machine works, right? So I think, especially when you're just starting out, I think the best thing you could do is hop on a
Starting point is 00:03:42 team that is actually running, right? A lot of people, you know, always tend to go and do things by themselves, which is fine, right? But I say the best experience is joining a team. And how I got into flipping pretty much we're like hey we locked up a deal you guys want to flip this one i was like hell yeah you know it was actually a deal in uh chandler it was a deal in chandler and it was a super it wasn't nothing crazy it was just a little lipstick flip you know but just having uh my mentor which is actually he's my uncle which is now my business partner so him being my mentor his name's alex doug a deal he's been in real estate since 2010 So when I first joined in, you know, we did that flip and I actually liked it.
Starting point is 00:04:31 You know, it was a little scary at first, right? When you're going into your first flip, you have no idea like, this is a lot of money. Like, we just bought this. Like, we're going to put how much into it, you know? And it was nothing crazy. It was just like a small, small like 20K flip in Chandler. We did like the bare minimum paint carpet. You know, they didn't even like upgrade kitchen, nothing like that.
Starting point is 00:04:53 you know that was back in 20 end of 2021 my first flip and uh i mean honestly with flipping it's been a it's a little bit of like a emotional roller coaster kind of right because when you when you buy a flip you don't know like you're gonna tear down a wall what's gonna pop up you know because things always pop up that's just how it is with flipping you set a budget and you always tend to go over it you know what i mean that's just that's just how flipping works you know but yeah i did my first deal um chandler got it done and from there i mean it was just like uh i was like all right this is cool it was nerve wracking you know but let's just keep doing it no and when you mentioned that i just to even kind of track back on them um sales or even like
Starting point is 00:05:44 real estate there's just so much of ego in there so when you spoke about teams sometimes people have got those perception like listen yeah i can do it by myself but the nice thing about a team is that we know the concept of the ship rises with the tithe so naturally if everyone around you is doing super well and you and search yourself on that team same principle of john ron you are the average of the five people you hang around with so naturally like by being in a in a moving team in the right direction culturally invested in improving and getting better you naturally just seem to be able to improve in that aspect as well. Now going back to that whole thing is do you currently have a team right now that you're building or that you're currently like running as well from from your end or is it
Starting point is 00:06:27 still you and your uncle right now? No, right now we're in the we're in the rebuilding phase. Okay. You know, we went through a little change last year. We had a team as big as 10 people. A lot of people ended up leaving doing their own thing. So right now we're just in the rebuilding phase getting that team started. But I think that when you come from something that, uh, Like when you first start with the team, you understand now how it works, right? How does a well machine team works? So now when you're rebuilding, you now can set a proper foundation, right? Like company culture, right?
Starting point is 00:07:00 How to hire, how to fire, you know, how to onboard. I think all that just comes into play. And then when you spoke about the flipping, what's the turnaround from when you actually invest in a property and to when you flip it and get paid? Like what's an average turnaround from like the experiences that you've done? On average, from locking it up to closing getting paid, it's around four months. Okay. That's relatively like standard industry.
Starting point is 00:07:23 Four months. What's an average? How much you make per deal in flipping wise? Right now, it's about 35, 40 grand. That's relatively good. Yeah. That's very good. And do you focus on high-end homes, like in the millions, or is it like your standard
Starting point is 00:07:40 like residential, like $500,000 or low? Well, now the way the market is, especially. especially with rates going up and, you know, basically it's, it's very shitty time to flip right now. But I think that we've actually started attacking higher price points, like, still under a million, but listing them at that 800, 700, 900K range, you still, when you're dealing with people with money, right? If you're not going to buy a house for 800K unless you don't have some, like, money in the bank. You know, so when you're dealing with higher price points, a lot of those, like, uh, buyers, they, the rate changes and all that doesn't affect them that much.
Starting point is 00:08:21 So at least for us, how we're peopening, we're attacking higher price points. What's the toughest flip that you've done? Toughest flip that I'd done. It was this condo on the west side of Phoenix. It was a good deal. We locked it up wholesale. We originally were just going to wholesale it out. We could have made 10 grand on it.
Starting point is 00:08:42 And some of our partners at the time were like, let's just take it down and flip it. it was a good deal it was a good condo right not the best part of town but we flip it we put about like 35 grand into it and we put it up for market
Starting point is 00:08:59 now the issue that came up was there was an HOA and that HOA was there was no money like they had no money they literally told us like hey we have no money like we can't help you
Starting point is 00:09:11 get this transaction closed once we listed it a lot of the buyers that had were convention or no FHA right because we listed it for like two seventy five or something like that and because of that H-OA not wanting to invest money that they don't have to fix that issue we fell out a contract like six times which was supposed to be like a quick three-month turnaround actually ended up to like a year wow yeah gosh dang flipping can get so complicated but don't
Starting point is 00:09:45 problem right now is sometimes it's seething through like the phony gurus online right now that over promise and under deliver or like just end up like saying some things that aren't like so accurate. What's been a big misconception from flipping?
Starting point is 00:10:01 I think that a lot of the gurus they tend to make it seem easier than it really is. Right? They make it like oh this is I made 35K this is how I made 40K. You can make that but they don't tell you all the ugliness that happens in between, right?
Starting point is 00:10:18 They don't tell you with budgeting, right? You're going to go over a budget. That's just literally how flipping works. You're going to need all this money to come in with. You're going to need to find, you know, your contractors. So I think that the misconception is like they don't really show like everything that takes to do a flip. And then I wanted to ask this one by reading and like, what's the process for estimating
Starting point is 00:10:39 rehab costs, especially when you're flipping multiple properties at once? That can get kind of tricky, right? Because obviously, like, you know, everybody's numbers are different, right? I might have a guy that could do, you know, the kitchen cheaper than you, right? For example. But I think at least for me, I always just go based off my last flips. Every flip that you do, you just get better. And you just start to understand like, okay, if I'm going to, you know, install a kitchen,
Starting point is 00:11:07 it's not going to cost me more than like 35 bucks per square foot. Just for example, right? So I think, like, the more you do flips, the easier it is. And, you know, as you gain the experience, you just tend to, like, know your numbers better. I'm not saying you're just going to win every single flip, you know, because there are flips where you're like, okay, we over budgeted. You know, but I think as you go along, you just naturally get better. Then with that, though, would you say how many of your best deals have been off the market stuff that you actually went and approached people and said, hey, listen, let's get your home? Are they usually, like, good deals you get, like, on the market?
Starting point is 00:11:43 Because this is a very saturated, like, industry. It's wholesaling. It's flipping. It's realtors. People just want to get this and get the best deal. So would you say off the market has been some of your biggest success? Yeah. Coming from wholesaling, all the flips I've bought have been off market.
Starting point is 00:11:56 Okay. Okay. And which segway is perfect. You use the W word. Wholesale. In our own mean world. Hall sailing. Oh my gosh.
Starting point is 00:12:09 Dude, wholesaling is, it's such a fast. fascinating concept, but it gets complicated or for the day-to-day people that don't fully understand, like in terms of like novations and stuff that involved getting a contract within a certain time frame before selling it, all these different stuff. If you just explain to our views out there, I know people probably do know the term, but for somebody just tuning in, interested in this real estate market, what would you say or how would you define wholesaling in the real estate space? What is wholesaling? Wholesaling is you contact a home, right in the simplest way possible you contact the homeowner right they sell their house to you
Starting point is 00:12:49 for a certain price let's just say you lock up a property for 250 right now you hold the contract right you have the equitable interest in that property it then is your job to go find a buyer for let's just say 265 sell it to them they close on it and you just make what's in between you make you make you quick 15 grand okay but then do you usually flip those homes at your wholesale Sometimes, yeah. Okay, but sometimes it's just like boom, boom. Sometimes let's just make a quick five, quick ten, whatever it is, yeah. Okay.
Starting point is 00:13:21 That's, and how quick is that turn around? A little better than flipping, right? Yeah, like less than 30 days. Interesting. On average, like three weeks. But I heard there's a concept where you can actually buy a home all wholesaling, but you don't actually buy it. You just buy the contract in order to like sell that contract the next person
Starting point is 00:13:41 without actually putting any money down. Exactly. Yeah, wholesaling, you don't need any money to get into it. I still think today, like, a lot of the people wanting to start out, wholesaling is 100% the best way to get in. Would you say it's the number one way to start when you're doing real estate right now? Absolutely. More than Airbnb? Yeah. Because you don't need any money when you start wholesaling. You could literally be in your house, in your basement, pulling a list, and just co-calling homeowners. My concern, though, is do you need a license for it? You do not need a license.
Starting point is 00:14:14 That's the beauty of it. That is amazing. And then so when you start off that, what's the process in which somebody can start like their first wholesale deal right now? Right now, they're like, listen, I love real estate. I watch this thing and this interview. Arthur is the man, the myth, the legend. Now let's go try it out.
Starting point is 00:14:34 Like, what is the first thing going to do down in their basement? If you have zero money at all, you have no money to spend, I will go to your local courthouse, just pull a pre-foreclosure list that's completely free and just start hitting pre-foreclosures, making offers. That would be the easiest way that you come in with zero money. And let's say there's a home right now for $200,000. How are you buying that contract? What's the, what's the, can you work or do that process?
Starting point is 00:14:59 Yeah, process is pretty simple. First, you agree on the price with the seller. You can pull like a basic standardized contract on. Google right write it up ham purchasing this property for 200,000 right obviously you got to make sure that the numbers are good you know lock it up for 200,000 then I always say like the hardest part because a lot of people when they first start wholesaling right they always tend to I'm going to build this buyers list let me get all the buyers right I want to talk to every single buyer you know see see what they're buying right
Starting point is 00:15:36 But the misconception, the hardest part is really just locking up the deal. Once you have a good deal, it's very easy to sell it. So I would say first, just focus on the sales when you're starting off. Focus on actually talking to homeowners and just, you know, how do they say, like building your reps. And how quick is the turnaround is 30 days. How quick does one get paid after that thing has been sold? Well, just, however, it's, that's. That's what I'm saying. It could be three weeks.
Starting point is 00:16:07 Wow. You know, three weeks, 30 days. But I think a lot of the people online don't really show you what it takes to get that deal because you're going to have to knock out, you know, two, 300 calls probably a day. You know, you're going to have to put some reps in to get that deal. And I don't think a lot of people show you how easy it is. Like, they'll show you like, hey, this is how I made 15,000 and 30 days. I know you've seen those videos probably, you know.
Starting point is 00:16:33 But I don't think they really explain to you like what it took to get there. Right. A lot of these big gurus, they have, you know, teams of 15, 20 callers who make, you know, thousands of calls a day to get a couple leads in. And then out of those leads, out of 45 leads, it will probably take you like one contract. So kind of doing the math on that. That's a lot of phone calls. Yeah.
Starting point is 00:16:58 And that's not even just like the standard phone calls. It's the fact that, yes, they're being done. but it's also the redials because people don't answer and going back and seeing them through the list because it's not even like how many you call it, how many actually answer and how many from the answer become leads and from those that are leads that end up converting.
Starting point is 00:17:16 So yes, I agree when you say the thousand because it's seething through right, finding the right people because the concept of law of average comes into play again because everything comes down to the amount of lead source and people that answers. It's like with door knocking as well. Exactly. You can knock till, you can knock as much.
Starting point is 00:17:33 many doors as possible, but how many actually even opened the door to you? Exactly. And would you say with the wholesaling that you've done right now has all been like over the phone or has there been somewhere, it's been like a door knock? No, we don't really do too much door knocking because I feel like, you know, it'll take you two hours to probably doork, I don't know, 30 homes. And then in Arizona at 115 is probably not the best thing. You know, you're going to be knocking on the door, you all sweaty, smelly, talking about,
Starting point is 00:17:58 hey, I want to buy your house. Like, I don't want to sell you my house. Like, get out of here, you know? But yeah, it's mainly just over the phone. You can get a lot done in two hours on the phone versus calling. You could, you know, 10x that. I love that. How do you manage contractors stand the budget and avoid delays, especially as a young investor?
Starting point is 00:18:20 Well, when you're doing flips, I think it's very crucial to know, like, your time frame with these guys. Right. Like, if you're going to, you know, if you're going to do my electrical, how long is that going to take? I think a lot of people, you know, tend to not really use that. Like, how do I say this? Like understanding time friends. When you're dealing with these guys like, hey, I need this done by this day, realistically. Because a lot of these guys, especially if you're just starting out and you don't have your set team yet, a lot of these guys, they have other jobs to do.
Starting point is 00:18:54 So I think understanding that as well, like, hey, how many houses are you working on? Oh, I'm working on five. it's like how much time are you going to put into mine versus trying to delegate the other five that you have you know what I mean like an electrician for example yeah like oh I'm putting new electrical in five other houses
Starting point is 00:19:14 so it's like you have to know that when you're talking to these guys they'll come tell you what they're going to do let them know this and that but like yo time frame I need to know because you know hard money payments coming up every day we're spending money so I got to know and I think that's the best thing and then
Starting point is 00:19:34 with a house flipping and getting the right deals and all those investments do you have investors that are doing the capital on that end or is it something that you guys have done between you and your uncle where you've saved up
Starting point is 00:19:51 from your experience in real estate how is that like who's funding for that we bring investors in how do you get those investors I think when you have like a set of like when you can show them flip success and show them like, hey, this is what we've done. And you actually show them the numbers is what we bought it for. This is what we locked it up for.
Starting point is 00:20:13 You know, this is how much we paying this, how much we came in with all in is what we sold it for. I think that it kind of just speaks for itself. So showing basically just like, what do they call it? Like showing under your skirt or whatever they call it. You know, just showing them like, hey, this is what we got going on. This is how much we've made in these projects. Do you want to do one? Let's do it.
Starting point is 00:20:35 You just got us canceled right now. I'm joking. No, no facts. I couldn't agree more. And I think I've noticed as well, because, I mean, there's so many different investors. What's the RRI that is present? Does it differ depending on what deal it is? Yeah, it depends on the deal.
Starting point is 00:20:57 I mean, when you work with us, we make it very fair. We always do a 50-50 split with our investors. Wow. Yeah. Because if they're coming in with all the money, we're coming in with the experience, it's kind of like a perfect relationship. Makes it worthwhile for them. You know, because, I mean, you know, if you're going to put in, you know, let's just
Starting point is 00:21:14 say 100 grand to flip this property and you're getting back, you know, 25K, I don't know what the percentage is on that, but it's pretty damn high on what you're getting back. 25%. That's interesting What advice would you give somebody out there that's wanting to start You did say that wholesaling is the best way to move forward And to build capital personally for yourself And then if somebody wants to start flipping
Starting point is 00:21:47 What's the first thing they should start by doing? Like once they bought a property? No, once they're about to start buying a property If they want to try and go flip a home I would say really understand how much money you have available. How liquid are you? And, yeah, understand how much money you have and, you know, make sure you just know how to run your numbers, right? And how do you calculate the rehab?
Starting point is 00:22:14 How do you, okay, after I buy this house, I'm going to put this much down, right? This is going to be the rehab. You know, I'm, what, 65K in already? What am I going to exit? you know i think uh i think that comes into play and then i think it's more when you actually buy the property itself i think like you know the pretty the basic stuff like every time you get a bid always get three bids if you're gonna you know if you if you want to do the electrical get talked to three different guys you know if you're going to do the you know roof talk to three
Starting point is 00:22:47 different guys i always say get a minimum three bids before you accept one when you're going to rehab it That's that's called Nuggets, brother. No, I appreciate that. And I think that's what's one thing I've, I've loved about this. I feel like when I started off in the podcasting space, this is very generalized, like, why are you so good? But like, I think having this blueprint and understanding and helping people and know them what's possible, what's out there, rather than just hearing how many deals people have made. Because at the end of the day, like, everyone is out there craving, informative, education. form of stuff as well and seeing someone as young as yourself just like making an absolute killing and just like doing super well it shows the fact that it can be done and it's it's accessible you know what I'm saying and so I appreciate that now what's the biggest misconception people often have from house flipping when they see it on social media well you know going back to what we said earlier I think they make it seem easier than it really is you know you have a lot of things that come into a play, you have to know, like, market trends. Like, right now in Arizona, you know, June,
Starting point is 00:23:59 2030, whatever we are, July, whatever, 2025, like, right now the average concessions in Arizona is 10 grand, right? Concessions are basically like, you're helping the buyer with the down payment based off whatever, like, equity you have in the deal, right? So, right, like knowing stuff like that, you got to know your concessions, right? You got to, when you run your numbers, you got to give them at least on average 2% in concessions right you got closing costs right now we're in a we're in a buyer's market right there's a lot of inventory on the on the market right so what do you do you got to make sure that you're the best house that goes to list because buyers have a lot of options right now right and then on top of that you know prices and materials going up so you have to know that as well
Starting point is 00:24:48 I think understanding market trends and really knowing what's going on is going to really help you in the long run. Because if you don't factor that all in, you're going to lose. And how do you get that, right? You could do that. Obviously, basic research, what's going on right now? You could go on Google and just type of like average, you know, concessions in Arizona. Understand that, right? Factor that in.
Starting point is 00:25:12 Right now, since there's a lot of inventory, right now a lot of people, especially myself, whatever that we think the ARV is, after market repair value, we're taking 5% off of that. So if it's 500, you know, 5%, whatever that comes down to, that's what is really what we're going to go list for now. And then run your numbers based off of that. And then do you only do work in Arizona or do you wholesale outside the state as well? Well, yeah, I wholesale nationwide. But as far as like our flips, developments, is all here in Arizona.
Starting point is 00:25:45 That's a hobby. That's a good market, eh? Yeah. And homes aren't, as I know that the housing market has went bonkers in Utah and Idaho. California, you get like a, you get a size of this box over there. It's like $2 million to live inside that box. Yeah. Yeah, it's ridiculous.
Starting point is 00:26:05 So, I mean, Arizona's not like, it's more reasonable. Like I said, Boise was the fastest growing state in Utah. But, oh my gosh, California, you get that patch of grass and like just the one bedroom. It's like $5 million. I'm like, did you make the price out you're behind? Yeah. You know what I'm saying? It's a beautiful state, man, but it's getting expensive.
Starting point is 00:26:25 A lot of people are moving out. Yeah, it's terrible. Only thing is easy is hot as hell, man. Oh my gosh. I moved here in 2005. From where again? From California. Which part?
Starting point is 00:26:37 L.A. to be more bellflower. Okay. That's why you met Kobe. Yeah. No, yeah. Meeting Kobe was a crazy experience. Man, I want to know you're affiliated with InvestorLift. How is technology and software like that changed how you do your deals?
Starting point is 00:26:59 What is InvestorLift before you answer that question? Yeah, InvestorLift is a software that was created basically four wholesalers to Dispo their properties. What it is, I would call it your like Dispo all in one like packet. Everything that you're doing Dispo is on Invest. Like all my deals I run them through there. All the buyers that I'm working with now are from there. You know, it's your all in one packet. You could upload a deal and it'll let you know like, you know, let's just say like Boise, Idaho.
Starting point is 00:27:34 If I've never done a deal in Boise, Idaho on Investliff, I upload it, and it'll just pull all the buyers in that area. Oh, so who owns it? Who started that? One of my buddies, his name is Robert Wensley. super smart guy went to Harvard he actually had the he he shared the same room not at the same time but he had the same room that uh mark Zuckerberg
Starting point is 00:27:57 was in uh you know CEO of Facebook is he based here an AZ what uh investalif no no yeah the guy you're talking about yeah he he just moved here in Arizona oh wow like this past year you know but I mean his software is anybody could use it you know all over the nation interesting Interesting. Now, that's amazing, man. I mean, right now with which kind of even segues to the utilization of automation, artificial intelligence, AI, just everything like moving towards there. Like, I loved the fact that you touch on there, it's pointless, pretty much door knocking because it's not as efficient.
Starting point is 00:28:40 Like you're just out there, knock, knock, knock, where you do a few phone calls, figure out, like, you know, lead sources, but like, knocking is and people still do it but it's like it's not needed what what how are you utilizing AI to the best of your ability for you and your business currently right now yeah I mean I think if you're not using AI you're like dying a slow death you know like if you don't keep up with what's going on and keeping up with technology I mean it's really gonna you're really gonna hurt yourself what am I doing I mean on the Dispo side going you know going back to invest live. There's actually an AI in the system that, you know, let's say if you upload a deal in, I don't know, Houston, Texas, right? The AI in it will actually, like, for example, it'll pull
Starting point is 00:29:28 all the data that's, you know, been pulled from the system and it'll let you know, like, hey, these are buyers that AI pulled. These are 10, 15 buyers. Go ahead and call them because these are the guys based on what they've shown in the system. These are the guys that are going to buy your deal. You know, so I know, like, from the Dispo side, because we're, we do wholesaling, like, acquisitions and all that stuff, but we're really big on Dispo. So I think, like, just having AI do that for us, I mean, it's game changer. I love it, brother. I love it. Some of these questions I like so much.
Starting point is 00:30:01 I mean, you and I have been going back and forth. Can we not start the podcast, right? Let's start from question number one. Is that be okay? Yeah, let's do it. I want to know, there's one I actually. liked that was stretched over here not the faith not yes how do you evaluate exit strategies for a deal now hold flip wholesale what determines your decision well going back to that disaster flip that I did
Starting point is 00:30:42 I think what I learned from that is never get a property that you have to sell, right? Like meaning that that's your only exit strategy. I flip this and I have to sell it. You have to have multiple exit strategies. If it goes to shit, right, can I buy this property? If I, you know, if I buy it, okay, can I rent it out? If I can't rent it out, can I Airbnb it? Right.
Starting point is 00:31:07 Like you can never have just one exit strategy. That was the biggest lesson that I've learned from that property. Never buy a house that you have to sell. And what determines which one goes for, what flip a wholesale, do you know? Like, what determines that? I think realistically, the way I do it, I always, you know, just go down the list.
Starting point is 00:31:28 I always, from the top, want to sell the property. Right? I always want to sell it. And then two, if I have to buy it, we'll keep it as like an Airbnb. If that doesn't work, then I guess we'll just put it out as a rental. Do you have currently some places that are Airbnb? Right now, actually, I don't.
Starting point is 00:31:47 Okay. Not anymore. Would you reckon people do arbitrage where they don't own the property but they still rent it out? You can. I mean, I just think that it's a little shaky right now, especially, you know, telling the person that you're going to arbitrage their home. You know, they could get kind of like, hey, I'm going to rent your house out, but it's not going to be me renting it. I'm going to just get guys in there. You know, it's going to be like a little.
Starting point is 00:32:12 It's a shaky conversation, you know, but I think giving your expectations up front what you want to do, how to even benefit them, like, you know, letting them know, like, hey, something happens. I'm still going to make that payment. You know, whatever is going to happen. I think you can make it happen. What's been really popping right now is this thing called pad split, right, where you're renting out each room. You ever heard of that? Yeah, I've heard of that. Yeah, I think right now that's really popping because you're taking like these houses that are, you know,
Starting point is 00:32:42 on the not so best areas and it just it's not it's basically another exit strategy it doesn't make sense as a as a flip you know to make your quick 15 20 grand but if you put it on pad split i mean you can i mean you're making an extra like thousand bucks on what it would normally rent for because you're renting them out per room you know 200 bucks a week per room and flipping obviously makes way more money than whole saving it does but it does take a little longer okay yeah yeah you You know. And I think that I think just knowing that because there's a lot of things that come into play, right? Like flipping versus wholesaling it.
Starting point is 00:33:23 Man. It's just real estate is such a nuance and broad topic and subject that it's different strategies work for different people. And at the end of the day is that people just have to believe in something rather than trying so many different multiple like things. You know what I'm saying? because somebody will be watching this thing and thinking, oh, let me try that, let me try that. Actually, let me try both, but rather than focusing on one,
Starting point is 00:33:50 and would you say the first thing people should focus on, it obviously determines the amount of income that they have, if they're relatively okay and they find men, maybe perhaps flipping, but if there's like zero dollars, you don't need any money for wholesaling, and that's where you'd recommend people start, obviously, right? 100%. Okay, yeah, 100%. I love that, man.
Starting point is 00:34:10 What's been the most challenging part of being an entrepreneur? I think for me is managing money a little bit better. Because at least when I first started, when you start making money and, you know, you have to help you have to hold yourself accountable to like take out taxes, take out, you know, business expenses. I think that's a lot. That's very key. Like a lot of people, they get their first $10,000 from a wholesale deal, right?
Starting point is 00:34:41 and they just go like crazy. They buy like whatever they want. They buy the shoes, the clothes, all that. But you got to like, you got to take out 30% for taxes. You got to take another, you know, 20% for, to put it back into the business. You got to, you know, bills, whatever. You know, so I think understanding, like, once you get a check, really what you're going to net after that is key. It's so difficult because as entrepreneurs, you go from a normal nine to five when you do a sales.
Starting point is 00:35:14 and then you realize, oh my gosh, there's uncapped potential in what you're doing. And before you know it, it's 100,000 your back account. And you're like, oh, that's a nice Tesla. I'm joking. I did the joke because you and I both drive Tesla. So I was like, lay in a little. I crack that joke in. Yeah.
Starting point is 00:35:31 We leave the 9 to 5 to work 80 hours a week. You know, it's crazy because I think that's the biggest misconception. You start thinking, I'm going to be coming on a trop in here. But I'm like, man, trust me, my sleep has gone down because you constantly always doing something. Not only am I interviewing people, I'm also, you're constantly selling,
Starting point is 00:35:49 you're constantly selling, you know what I'm saying? You're selling viewers to watch your stuff. You're selling guests to come on the podcast because it's going to benefit them and they have to see the value and like the potential that you're doing. But then you're selling investors, try and invest because of the growingness of the thing.
Starting point is 00:36:04 So before you know it, you're like, gosh, dang, like, maybe I should have just stuck to selling solar. Yeah, that's a lot of work, man. It's a lot of work. you start seeing everything going through. You start seeing investors coming, say, hey, listen, I want to have a meeting. Let's try and turn this thing into an event.
Starting point is 00:36:21 All these different stuff, and you start realizing, listen, the light is at the end of the tunnel, but you have to be able to put your head down and continue going forward. And I think it's a very rewarding thing. And like doing an interview with you from two years ago, and now you could just see the maturity in authenticity or authenticity in terms of like, listen, we're going to have to rebuild right now. But now the beauty about that is that we redesign new culture. And because of new culture is that that's the expectation of what's going to be able to be the standard in the company moving forward as well.
Starting point is 00:36:56 So it's just a lot of learning things that we do as well. Is there any like setback that taught you so much about business or in life in general that happened while being in the entrepreneurial space? I think the most important thing is building a great team. you know because one when you're hiring somebody you got to set that expectation up front right this is how we run around here this is how this is what you're going to do this is how you're going to benefit us this is how it's going to benefit you i think having that proper foundation and really setting your ground when you're going to hire somebody will be the best thing to do when in business because those are those are the people that are going to make you know your life easier as a business owner right you got to
Starting point is 00:37:38 make sure like everybody's doing their thing there was a story actually I don't know if you've heard of it. It was like NASA, right? They were doing, they were like, they went to NASA and they went to go interview all these people, right? And it was when they were first going to the moon, right? You're to go to the moon. We went to the moon. Yeah, so there was this guy and they were interviewing.
Starting point is 00:38:03 He was like, yeah, we're going to go to the moon. You know, we've been putting in all this work. We've been doing this. We've been doing that. And he's like, they're like, what's your role in? NASA and he's like, oh, I'm the janitor. And they're like, what he's talking about? You're like, you're just a janitor, but he's like, well, if I don't do my job, then, you know, the place and the whole company, the bathrooms is going to be dirty. And if it's dirty, those guys are not going to be in the
Starting point is 00:38:28 right mindset. And if they're not in the right mindset, we can't get to the moon. You know what I mean? So, like, understanding, like, what your role is and putting like that, what's the word I'm looking for, the, like the company culture, no, not the company culture. you. Him, I think, caught myself on that one. Let's restart that. Him understanding what his role is and him having that passion to like really be on
Starting point is 00:39:01 this team, even though he's just the janitor role. And him understanding if he doesn't do his job, that means that the, the company is going to, you know, it's not going to be in his best form is what you want on your team. Like people that are like, they know your. mission, right? You got to set that mission. This is our mission, right? We've got to get to the moon. You got to do your job. How do you get people to see that vision and understand that they can play a role while still getting the full perks and benefits to it? Because it's so hard when people, because you see it in basketball, we and I are both basketball fans, you and I are
Starting point is 00:39:37 both Lakers fans. What the hell happened these playoffs? I don't want to get into that, man. It's been But my point is not everyone can be a LeBron, not everyone can be a Luca. You can still play a role. And I think one of my favorite teams was the bubble team because we had playoff Rondo. We had A.D. that was somewhat healthy. We had all these different people like, you know, like Dwight Howard, you know, Markie Morris. We had, you know, we even had green.
Starting point is 00:40:09 I forgot about green. You know, we had all these role players that did play such. a significant role, but everything came collectively in order to try and get the championship bring. And sometimes it's about understanding and knowing what role you play without trying to play a role that is not your role. But how do you convince somebody that, hey, listen, you can be a Rondo. You can really play significant role as our point guard.
Starting point is 00:40:37 But how do you get them to buy in the vision from your experience? that could get kind of tough right because not a lot of people and as you get in business you're going to you know i say the hardest thing is always hiring people right because you don't know if they're going to fit into what you guys are going for right just you know having your set vision like okay this is what we're going to do letting them know straight up like this is what this is how you're going to benefit into that mission this is how you're going to help us get there and this is what it's going to require.
Starting point is 00:41:13 Right. And if they don't fit into that or it may not be for them, they're going to, they're going to just drag you down. So I think just letting them know up front, like this is what's required. This is what we want to do. And this is how you're going to help us get there. I know that's pretty broad, but there's a lot of people that run a lot of businesses. That's beautiful.
Starting point is 00:41:32 I actually like that a lot. I like that. It is. I was telling people my confidence level right now. now in attracting and getting people. I'm not ever worried about guests and getting people because after I went to Miami, like my DMs were blowing up for people back in Miami and vague and stuff, selling people, getting the right editors is far harder than getting a grand cardo.
Starting point is 00:42:01 No, I'm serious. Because now you've seen how my reels are. I'm so specific at like that, that impulsing thing, stories, putting things together. I don't just want a normal thing where I can go to an operating. just clip AI do this thing. It's like yeah it does these weird like it does great clips and stuff but man when I get like my one I'm like dude you name me a price brother I'll even freaking like guy I don't and it's hard getting through and getting because it's trial and error you get go through so many people to you get the right editor and then you're like buddy God save the king you are him like I'm not
Starting point is 00:42:36 losing you name a price kind of thing and I think it's it's hard when you start realizing that that people that buy into your vision, it comes at a cost, but also you have to set the expectation and not lose your standard. Yeah. So. Yeah, you find out who you can trust and then you take them all the way. 100%. Now, I love that, brother.
Starting point is 00:43:00 I love that. This one I also wanted to touch on. I like this one a lot. What's your opinion on using private or hard money lenders to scale flips and how do you build those relationships? I know we touch on that. But can you kind of like quickly, slightly rehash, do you just use private or do you use both hard money as well?
Starting point is 00:43:19 Well, yeah, we use private money. I love private money. You know, if somebody wants to throw some money on me, we'll make it happen. We can make it work, you know? And who throws it? Is it which are investors in real estate or who are those people? Well, it's usually investors who, you know, have other businesses. They have cash that they're sitting on.
Starting point is 00:43:35 And at least what's worked out for us, you're just letting them know, like, hey, you know, A lot of people have a lot of money sitting somewhere. You just got to find them, right? Letting them know like, hey, do you want to put that at work? This is what we got going on. You know, let's do a flip. Let's do a development. You know, let's buy a property.
Starting point is 00:43:53 It's pretty simple. I think once you understand and really show them, you know, what you got going on, really being confident in what you're telling them, you know, you got to know what you're doing. They're going to trust you're not going to give money to somebody you don't trust. So you got to build that trust up front. Super transparent. right super transparent I think that's the key
Starting point is 00:44:13 transparency is key right because you're letting them know up front like hey this is what it is do you want to throw some money at me you know being super transparent with them no that's powerful man that's powerful I can't believe time is flying by so much
Starting point is 00:44:29 Arthur you're just a stud man I wanted to know I often like I like asking guests this especially like towards the end because you know you've noted before the coat winning is obviously insights people need today to seize the world tomorrow we all define winning differently um in your opinion for author what does the term winning mean for you winning for me i mean i think it's uh there's a lot of things that come into play right obviously the money is good right but i think like for me it's peace of mind right peace of mind knowing that whatever
Starting point is 00:45:06 you got going on no matter like the storm that you're going to going through, knowing that when you have like a set goal, just knowing like, hey, I'm going to get through this to get there. I mean, it's a very peaceful, stressful, peaceful journey, you know. You know, I think what's helped me, what's helped me for sure is, you know, for sure is for me, for me is building my faith. You know, that's been, that's my foundation for everything, right? That's the first thing I do helps me make every single decision, right, sticking to my faith. Even though I may not know what the outcome is, I got my faith that says everything's going to be all right.
Starting point is 00:45:48 You know, that's been, that's number one for me. Powerful. Yeah. Love that, man. Arthur, if you could let our viewers know where they could get a hold of you if they want to, do you have a coaching course or not? You currently just like, no, not really coaching. If you want to partner up with me on something, we can make it happen.
Starting point is 00:46:06 Okay. If you can let our viewers know where they could get a hold of you. If they want to try and jump in a deal with you, invest with you, maybe come and work and try and get the deals for you as well. Let our viewers know what's the best form of social media platform, website or how they get a hold of you, please. Yeah, my best way to get in contact with me is Instagram. You can follow me at Arthur, the Dispo, A-R-T-H-U-R-The Dispo. Instagram, if you want to do a flip, let me know you want to develop. If you want to just sell me a wholesale deal and I could be your buyer, let me know. The co-twining insights you need today to seize the world tomorrow.
Starting point is 00:46:43 Arthur Kersh Karin, thank you very much, my brother. Thank you, brother. Appreciate you. Awesome.

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