The Code To Winning - THE ESSENCE OF LEADERSHIP || ANDY ELLIOTT || EPISODE 001

Episode Date: April 25, 2024

THE ESSENCE OF LEADERSHIP #001   An interview with the fastest growing and best sales trainer in the nation. On the first episode of Code to Winning, we had a man who defined the term in every way. I had the top sales trainer in the nation, Andy Elliot on. We kept this episode short and straight to the point Andy’s company has over 500,000 students on their platform, and they’re all learning the game of sales. In this episode, we talked about leadership and what separates good and great leaders, how to get over being an introvert, how you can develop your mindset to be not only a great salesperson, but to just win overall at life! Andy has a big conviction in helping people become winners in all aspects,  Andy Elliot is the best sales trainer in the nation and is very inspiring! He set the bar extremely high there is a reason why he’s built a 9-figure coaching business and an absolute trail blazer and starts the episode by describing his background being what he described as a “loser growing up” To being introduced to sales, to being the top car salesman working with some dishonest people and making mistakes along the way and seeking mentorship and leadership and surrounding himself with the best. Andy says that the truly successful have a positive mindset and train to be the best. Andy Elliot talks about his own journey with success in his business but struggling to keep his family. He describes how he trained his team (e.g. no micro-managing), strengthened his family, and grew his business. MUST LISTEN

Welcome to the very first episode of the Code 2 winning. Insights you need today to seize the world tomorrow. Today we actually have our very first guest, which travel all the way to Scottsdale, Arizona, to meet a world-renowned sales trainer and leader, the fastest-growing sales trainer, if not one of the best sales trainer in the entire country as well. Without further, Drew, I'd like to introduce to you,

Andy Elliott. Please just give heed to the wonderful, instructions you may be able to give a few nuggets insights you may be able to learn today very very important like i said our very first episode so please click the link in the description section to find out a bit more about him like share and subscribe to the channel thank you code to winning right thank you so much for that intro andy um so andy's actually the fastest growing sales trainer andy is the best sales trainer and one of the best leaders in the country today so it is my privilege to have our very first episode of the co-to-winning Andy Elliott.

Code A day one, I mean. Let's go. Let's go. Awesome. It's a privilege to be with the world's best sales trainer, actually. So Andy, currently right now, you have a program that's running over 400,000 sales right? Yeah, yeah.

Over 500,000 sales sales. 500. Wow, that's actually improved since then. So I actually met Andy in Vegas last year, April. It was the closest school. It was a wonderful, wonderful. atmosphere. It was the first time actually meeting him in person. And for the first time, I actually saw like your team up on stage, just crushing it. You got up on stage and you crushed it.

However, this is, this Andy Elliott started somewhere. Can you give us a brief introduction of Andy Elliott and who you are and how this became about as well? So you let me start someone since I was young or since I started my business. Since you were young. Yeah, okay. Well, so my mom left when I was two, five brothers and sisters Jerry Springer's shit show just in case anybody know who I am not qualified to have a great life right I was a loser um anyways a lot of people would call this a victim story I mean it's the greatest thing that ever happened to me I always say what people don't get when they're a kid they crave as an adult and I didn't get a lot of love as a kid so I wanted it as an adult I didn't have any money as a kid and I was poor so I wanted it as an adult all I wanted my

whole life was an opportunity to find my way out. And at 18 years old, I found sales. And at sales, I made 125 grand at 18. I made 225 at 19 and I made 500 grand by the time I was 20 years old. At 22, I was making 800 grand. I learned how to make money very quickly by recreating myself, learning how to speak, learning how to talk, learning how to influence, learning how to persuade. And then anyways, I became a leader. By the way, anybody watching this, if you'll get great at sales and you'll get great at leadership, you can get rich. Okay? Just so you know, like, you don't need a degree and I want you to get your degrees and I want you to get all that stuff, but there's a good chance. Even if you get one, you still won't

use it. Okay, sales and leadership will make you rich. So I was good at sales and then I moved up into a leader. And then that was kind of where the challenging part got is I had 20 sales guys and I couldn't seem to get any of the 12, 20 sales guys that I had better than I was when I sold. So that was a challenge and I thought well how am I going to make these guys great now I'm not getting paid off my own production now I'm paid off everybody's production So I had to go to training So once I started going to training and I started teaching my guys word tracks how to speak how to talk how to articulate their words I started teaching them how to present numbers on a piece of paper on on a screen the way you present it The way you deliver is the way the client perceives it

I started going over all these things that helped me become successful as a sales person and And once I taught them this, their numbers increased. And I learned that repetition was the mother's skill. So if I wanted them have a lot of skill, I had to make them train daily. Now, I do want to tell you guys something, my sales team didn't like training daily. I actually didn't like training daily when I was a salesperson. But I learned the value in training. The more I trained, the more I learned, the more I earned.

So every day, no matter what, because I was a good leader and I was disciplined and only great leaders are disciplined. I made my team train every day as uncomfortable it was as as as much as they complained no matter how much they bitched I didn't care I trained them every day and in due time I was breaking every record with my team and I had a lot of them outperforming me from when I was selling so sales and leadership will get you rich I decided to start my own business one day I want to tell you guys it's not for everybody I'll tell you being an entrepreneur is a very special thing four out of five yeah four out of five millionaires work for someone else, I would recommend finding a great company, find a great leader, find a great

organization, and go be their top performer in it and go be a great leader. You don't get sued. You don't get risk. You don't have to front all the money. Like there's so many upsides to be a kick butt entrepreneur. Now, I decided to be an entrepreneur, which is the Elliott group, which is what you see today. And that's not in 2019, right? 2019. Yeah. And so I'm going to bring you up to speed. I started and I had a, sell everything on my own, how to create everything on my own, how to do all my own social media, how to create. It's just like I was doing all this stuff and I was stretched a million different ways. And then I realized that no matter how good I was at what I did, an individual can be beat,

but a team can't be beat. I love that. So I realize that no matter how good I was, if I wanted to be really great, I would need again to do what I did when I was younger, which would be to get a team and then create this team to be better than me and make them the best. And people, Like, well, what if they quit and they go work somewhere else? I don't think that way. Okay, I operate in the abundance mindset and I operate it as a leadership and as a mentor to everybody that works for me. So my heart's on my sleeve.

All I want to do is make people better. And I love my team and I love their family and I'll do anything for them. And dude, I've retained 99% of my people by operating out of that way. And I'm not afraid. So I just anyways, Andy Elliott today, I built a team. I have almost 100 guys, 100 coaches on payroll, men and women. Are they all in Scottsdale? They're all here.

I don't have an outside facility. They're all in Scottsdale. You'll walk outside these walls. You'll start running into them and they meet them. You see their energy. You see the love they have. You see how much fun they have. It's like we built the Elliott group.

And by the way, I built underdogs that are just like me. A lot of the times I'm, I tend to be drawn towards people who have scars, who are broken, who have been counted out. And those people, I'm like, this guy's got a chip on a shoulder. Everybody else bet against them. So if I can train this person when everybody else bet against them and I show them true loyalty, which people crave and I'd be a true mentor and a great leader, like, dude, I'm going to build me an army. And so that's what we do. And we focus on our families. We focus on being great parents. We focus on being physically fit. We focus on doing our job at the highest level, customer service to the roof, being close to God and just being proud of ourselves. So not to answer that long, but that was kind of a crazy question. But that's how we got where we are today. And we're just not stopping. We're just psycho.

No, just for that, you actually answered three of my questions. So I really appreciate them. Now, I followed your story, obviously, from Oklahoma up until coming towards here as well. You and I are very similar where we've worked for not so good leaders. Sure. And we've worked with or kind of mentored by great people. So I know you look up to, you know, Patrick Bed David. You've got a lot of mentorship from, like, Bradley.

So I've seen the transition literally from like the year that I met you compared to now. how important is like a great leader. How important is that on a day-to-day basis? Well, so there's two folds of this. Number one, I never had a great leader before 2019. Okay, so I want you to understand this. It's like, you know what a loser is, right? Absolutely.

Everyone knows a loser. Okay, so you know what a loser is. So if you want to become a winner and you've never seen a winner, but you know what a loser is, you just flip it. You just do the opposite of what losers do. Losers go home at night and watch TV. Winters go home a night and study. Losers don't wake up in the morning.

and go to the gym before the sun comes up and start their day. And they're slow, groggy and, you know, they're in a bad mood all day long. And then the first person they run into tells them how their day is going to go. Winners, they wake up in the morning, beat the sun up, go to the gym, bring home special energy to their family, get their day started right at their great mood all day long, ready to kill. 100%. Losers don't show up on time to work. Winners do. So it's like, I just thought like, if I want to be a good leader, like I was led by the worst leaders ever. So I just flipped it. I was like, I'm not going to lie to people.

I'm going to be loyal. I'm going to give respect first. People are like, my leader's always like, you got to earn your respect. No, dude, I'll respect you first. You're a man. I'm going to respect you. Now, if you do something that makes me not respect you anymore, then like, I won't respect you. But like, I think I'll give you respect first.

I'm okay with that. Like, I just flip it, right? So, but how important is a good leader? I just want to explain. So some of you guys right now, I haven't had a good leader. Okay. Well, you're in an error right now at the time. we're shooting this video is 2024. There are a lot of really good leaders that you can study up on.

Okay. So like as I was younger, I'm like 1999. Like this stuff doesn't exist when I'm getting into sales. So my leaders were the human beings right in front of my face. Now you can go get around good leader. So anybody right now, the importance of a leader is everything. It's a proximity. It's an ideology of what you believe you can achieve. It's like, hey, are you learning from somebody that money is everything and sacrifice your family? Or are you learning that there's achievement and fulfillment? Because if you get achievement without fulfillment, you're screwed. And if you get fulfillment without achievement, you're going to look in the mirror and you're going to feel like a loser and you're not going to take care of your family. So the goal is achievement and fulfillment.

That's a secret to life. Love that so much. One of the things that I've also kind of learned and studied about you, you don't micromanage. So I've seen you've actually built a company full of leaders. It's lions. It's stallions. They just, they cut through. They're the relentless, you know, the twins, the Kirby's. I love them. I love them all. Like, you know, and the thing is, how important is it not to micromanage when you're training and developing your team?

Well, number one, when I hire all my people, number one, just from the beginning, okay, I make this super clear. I'm not going to babysit you. Listen, if you need me to tell you what to do, if I need to wake you up when your alarm goes off to get up for the gym, if I needed to do that, if you walk into work and you you didn't exercise before he came into work, you're not going to work here. I'm not telling you that like, listen, don't work here. If you don't want discipline, if you don't want to be held accountable, if you don't want me to be direct with you, you don't work here. But I will not babysit you.

You know what your job is. You know what our purpose is. You know what we're doing. You know how we're doing it. And you know why we're doing it. Okay. All day long, your family's counting on you. When you leave the house and you come in here with me, they know why you're coming here. change people's lives and to help people. So with that being said, I will not micromanage you to come in here, do what you said you're going to do as a man. All I care about is can you keep your word. It's all I want you to do. If you say you're going to come into work and you promise your family, you're going to come work as hard as you can while you're going to go home and be with them, you're going to come here and work as hard as you can. If you tell me if I hire you right now, you're going to

come in here and you're going to be my hardest worker, I'm not going to have to babysit you. You're going to take care of everybody. You're going to be an alpha leader, which continues to break all the records also if you want to show me love show my team love listen you want to get close to me go get close to my team you want to freaking be on the forefront of my mind all day long cheer my team on don't don't come be nice to me and be disrespectful to my team so the way that i bring people on is i'm very clear with them that look this isn't your old job this is your dream life so i just tell people i'm like dude if you need a babysitter you're not going to work here I'm not going to tell you what to do.

So my team, they have their own sales meetings at 8.30 every morning. All of them are here. Nobody's late. The parking lot, all the cars are backed in. We don't park straight into the parking lot. We back in. Everybody has these rules, these core values, these standards that they all operate by. And by the way, nobody is anybody's boss.

There's me and my wife is the owners and then there's coaches, period. I love that. There's no managers. I have no sales manager. People like, I need a sales manager. I'm like, you don't need a sales manager. Dude, if your people know what to do, they don't need a babysitter. That's stupid.

I'd rather spend the money. I'd rather give my team the money than hire sales manager. If I got to hire sales manager to tell people they got to make sales calls, that's stupid. So anyways, I just want to tell you, that's, I set the standard from the beginning. I think we're really clear. And another deal I want to say is I don't walk around on eggshells around people. So like when something isn't right, like I'm going to tell you. Okay.

Okay. I think that's super important if you're a leader. Like you want to build a team that you don't have to walk around and be on eggshells. And by the way, you don't want to have a leader that you got to do that with either. If my team sees me not holding my commitment, my promise, they can come up to me and go, Andy, you're not keeping your word. I want them to call me out. I love that.

I'm not better than them and they aren't better than me. We're a freaking family. And that's the way we roll. So, like, that's how I get my guys to run hard is that number one from day one the minute I hired them. Like, that's what I told them. And then secondly, what I told them is found to be true when they get here. Because that's how my team rolls. And if anybody doesn't roll that way, they won't work here.

I love that. Which goes back to what you said earlier on, an individual can be defeated. But a team of the core, like, you know, foundation cannot be defeated. Can not. Yeah. And I like one of the things you said actually at the closer school, one of the, somebody asked a question from the audience. And you said that don't delegate too early.

Often sometimes people build a team and they're ready to like, just like sit back and park the brakes. Well, they want to go be a bar store warrior. I never thought about it. Yeah, they want to go sit down. Do listen, I'm going to tell you the truth, okay? We have a nine-figure business, number one. I go home every day, my jaw is numb.

Okay, people may say, well, I don't want that. I don't want that. Listen to me, winning comes with a price. Many of you quit paying the price, someone's going to take you out. When he comes with a price, I love what I do. Okay, every day I go home, my jaw's numb. I talk all day long. And I love, yeah.

I'm always, bye, bye, bye, bye, bye, bye, bye, bye, bye, bye, bye, bye. Okay, when I go home, most of the time I got a headache, most of the time my jaw is numb. But I'm so happy, dude. I'm telling you, losing is exhausting and winning is exhausting. Just choose your exhaustion. It's like cold or hot, choose. Nobody likes lukewarm. God talks about the Bible.

He hates lukewarm. He's like, just make a decision, man. go all in and be hot. Do you like, it's like, do you want cold coffee or do you want hot coffee? You don't want lukewarm coffee. Absolutely not. No, pick it hot or cold. Nobody likes lukewarm. So it's like, hey, get out of the game or go all in. And I'm obsessed. So it's like, it's like my deal is, is that I just, I give so much and I try so hard. And I show my team that I'm not better than them and they're not better than me. But by the way, this is a secret to leaders. Never let your team outgrow you. Remember I, told you that my goal was to make my team better than me. And I tell them, I said, my goal is to make

you better than me, but I'm going to be honest with you. How hard I work, the way that I study, the passion that I have, there's a good chance you could never get there, man, because I'm psycho. But I would love to see you try. And so it keeps them chasing me, right? But I'm so crazy, I keep growing. And I'm just like, come on, man, come on, man, come on, man. And I just keep growing. And by the way, I'm their mentor and they love that. You know how the sales industry is. 100%. I'm like, dude, I'll close anything. Like, you can't close that? I give me the phone. Come on, man. And I'll close it. Because whatever I say is going to happen, it's going to happen is going to happen. It's going to happen because it's a law manifestation. I know that. And that's why I get what I want.

But I go home every day. I don't delegate anything. Remember, I don't have a sales manager. I don't have any of that. A lot of these teams, they got salesmen. And they're broke-ass companies. They got all these positions and titles. We don't have positions. We have a family. We have a family. We have a family, we have a commitment, we have discipline, and we do what we say we're going to do. And that's why we kill it. Wow. We're an army. Love it. Hey guys, sorry to interrupt the video. As you're listening to my man right here, I love this guy. He's a great leader. I would tell you, if you're looking for a level 10 earning opportunity, you want to crush it and kill it, this guy's the greatest. He's the best. I always say people always look for a good leader in a great organization. You guys can actually

join his team. So you guys are going to see a link below in the description box. If you guys want to answer a couple questions, send a 60 second video. My man will reach out to in the next 24 hours. So I'm going to tell you guys, I appreciate you. If you're looking for a great opportunity to work for a great leader and a great organization to make really good money, here's your chance. Fill out that link. Let's get back to the video.

I keep talking about like, because I've attended a few of your events as well, and one of the stuff that I keep like, you know, just rehashing to get people to understand how important like these sales trainings are, these events are because they're just so uplifting. I remember just sitting in the front there. You know, when you guys got up on stage, you just set the president and the bar so high. I'm just sitting there like, what have I just witnessed? Is this even possible?

Because we always have to, you know, aspire to build a sales team. And then you see something you've never even imagined right before you either saw, which leads to my next question. You got up on stage and you said, I will give you $1 million if you were to recruit any of my team members or any of my guys right now. And I was like, yeah, that's very, very bold. And then I got to see, you know,

like I said, I work with the Kirby's personally and so forth as well. How do you build? Like, what's the first step in building an unrecruedable sales force? Because that's very, very good. Step one is you have to be their mentor and people only choose someone as their mentor

if that person changes their life. You have to change their life. Every day, I have one goal. That's to change my team's life. If I change my team's life, we will change everyone else's life. I cannot have my team do or tell people that they can change their lives or I can change other people's lives if I haven't changed their own life. So that's step one.

Step one, people will be, if I change your life, you'd be indebted to me. You're like, dude, I owe you. You've changed my life. You saved my life. Really, a lot of these guys say, Andy saves me. They say, you saved my life. I just think that's the key to building step one and unrecruitable sales team. Unrecruitable team in any industry.

Step number two is self-leadership. I lead myself the way that I tell them to lead, which means I don't have double standards. So I am exactly who I tell them they can become, and I show them that on a daily basis, and I never let my guard down. So with that being said, whether the camera's on me or not on me, I'm always operating at a high-former. of human excellence just so I can inspire them to believe that they can do it because I can't get them to do something I can't do and I can't get them to have something I don't have so like self-leadership like that's super important me that's like the number one rule of leadership so that's how I think you build an unrecruedable sales team and I'm going to say number three keep your word I've never

lied to him I told my team in the beginning I said if I ever lie to any one of you pack your shit and get out of here I want you to quit immediately if I ever lie to you just one do me a favor. I don't deserve to be your leader anymore. Leave me. So I never lie. I'm held at a high level of accountability and they know that and they love that. And I put that out there so that they would be aware that if I ever don't keep my word to them, that they're free to leave. But if I do keep my word and I am loyal and everything that I say is going to happen, I give everything in my power to make that happen. And I always make sure that them and their family, or on the forefront of my mind, dude, like they're, why would they ever leave?

Why would anyone ever leave any of that? People wait their whole life to try to find that. And so I built it in a company, you know. Awesome. And somebody out there's probably watching and has good intentions is a good leader. There's obviously different characteristics to people. You and Brad couldn't be more different in personality, but I would have like one goal, even like you and, you know, Patrick Bed-day, but what happens with

those people that really see you, you're trending every single the I see a video view, but are not as intense and want to try and inspire the way that you inspire. Like, how does that work? Well, okay, so I'm an intense person, okay, because I've learned that it is a strategy to get through to a lot of people. But I want to back up why I'm intense is because I'm passionate. I'm grateful to be alive. Okay, I truly believe I shouldn't be alive anymore. I should be dead. I don't know why God has allowed me to continue to continue to live when I've made so many mistakes in my past and I've done stuff. But I think it's because he wants me to go inspire other people and lead the way and be a good leader and be a good mentor and be a good disciple. Okay. But like I look at myself,

man, and I'm like, like, why wouldn't I be passionate about everything that I do? I got kids. I got a wife. I woke up today. Like, dude, I'm not dead. So why would I act like I'm dead? Like I love life. Like dude, honestly sometimes I go to bed and I sleep for two hours at night and I sleep with insomnia. Like I stay up for hours because I love my life. I love everything that's going on in my life. I love everything about my life.

I love my problems. I love it all. I love chasing what's possible. I love that. So if somebody's not as intense as me, which I'm not being like, massively intense right now, but like if somebody's not as intense as me, then I would say, okay, cool, like do you. But be passionate about what you do. Like, people got to know that you care. By the way, the definition of persuasion is transfer of emotion. So you must transfer the way

you feel into someone else if you want them to feel that way. 100, 100%. I'm sorry, I'm sticking a lot on this leadership. I just feel like it's so important like in today's world, especially with the lack of leaders that are struggling and not really motivating as well. So the next question, that I want to talk about. This has been receiving, I've used sometimes your comments, and there's a bit of hate when you mention these. So these are the standards that are very, very high that you're often quoted saying,

if you don't have a six-pack, you're fired. If you cheat on your spouse, you're fired. If you're a dirtbag, you're fired. Why are standards so important? And would you say some of those that I mentioned, probably just the first one, would you say it's a bit controversial? Well, yeah, because, you know, well, number one, people don't like being held accountable. Okay.

So at the end of the day, everybody has an opportunity to look at themselves in the mirror before they get dressed for work. And I want to ask you this. Do you think that these people would have any problem if they woke up? They loved who they were. They could tell their discipline edge was there. Look, dude, when you walk by the mirror, you can tell exactly how badass you are. Okay. Like, you get to see your discipline blade.

You know if your discipline blade is getting dull or if your discipline blade is sharp. by what you stick in your mouth and by like how you take care of your body, which is your temple that God gave you. Like that's, I can see that and so can you. So it's a metaphor, six pack of you're fired. It says that it's if you don't have six pack, you're fired. It means that if every day you're not continually trying to focus on your physical body, then I'm not interested in having you on my team. because physical body rolls into mental toughness.

And mental toughness, we want to intentionally every day pursue hard things because hard things are going to come up. And if I'm pursuing them and I'm going to the gym and I'm putting myself through hard work intentionally, then when hard things come up, it's like, dude, like I do this stuff on anyways. Like this is nothing. And then by the way, like if you're a dirt bag, like I wouldn't hire a person like that. But like, but like if you're just a bad person, like I don't want to be around you.

Like I don't need the money. Okay. So get out of here. Like we're not doing this for money anyways. So that's why we're growing. And then if you cheat on your spouse, like if you're a cheater, like listen to me, like, I don't want to be around people that are frauds. You know, like, hey, either make the commitment or don't make it. Does that make sense?

Like it's either make the commitment or don't make it. And if you make the commitment, then it's cool. Let's do it. You know, like be good. Like be all in. It's like be all in, be all out, make a decision. But I don't like liars, man. Look, dude, I mean, like, I used to be a certain person, so I understand who I need to be now.

Anybody that works for me, by the way, they don't come here and they're like implying on Indeed for a sales job. It's like when you come here, like you already know what I stand for. You already know how I roll. By the way, I have thousands of people that apply for a job with us every day. Thousands of people. And I have 100 guys at work here. So, you know, getting a job here is very rare. And if you do get a job here, it's a life with us.

It's a career. It's not a job. It's a career. Then, like, you already know the standards I'm after. But my standards, though, are what we display to the world as possible. So I want my team to be leaders to everybody. And I don't want people to be frauds. And then also, like, another deal about standards is that, dude, you can tell a lot about how people live,

just by the language that comes out of their mouth. 100%. Okay. Like, I tell people, I'm like, dude, I can tell your core values and your standards just by what you tell me. Okay. And then also, I can see you. So I'm not judging you.

I think that everybody has a lot of work to do. The question is, is that if you're doing the work, I'll respect you. If you're not doing it, I just don't respect you. I like that a lot. So I have a guy that works here that literally doesn't have a six-pack. He's still 100 pounds overweight, but he's lost 150 pounds. So I'm just giving an example

Like I have mad respect for this guy Like this guy's gonna have to have some stomach surgery Or he's gonna have to have like his skin removed He has he's lost so much fat But like I love the fact that he's trying to get better And get healthier and get in better shape I just love it man You know

And he doesn't have a six back but I just He's getting better so I'm addicted to it I love it you know So it's just a metaphor for standards I like that a lot And not just to show shift over towards like sales and more like just the experience you know it's a very cut-throat industry regardless where you add as well what's your thoughts i know i personally know because i've

watched all your your material what are your thoughts when salesmen use the excuse of burnout well number one burnout's not real okay people lose their purpose and i'll explain this this is how winner this is how winners operate okay and this is how losers operate so life is going to throw you a of hard things. It's going to throw you a lot of hardship. Life is always going to do that. But what happens is that when you're going through life and you forget why you're doing what you're doing, you think you're burned out. That's the problem. Like you remember right now and just, I'm going to talk to you, why did you start doing all this? Like why? Well, you remember a long time ago. And so you start and you're doing all these things and keep doing all this and go through all these things and life isn't

fair and you're not getting ahead and you have troubles and hardships and now you're fighting with your wife and just as all these things are happening and all of a sudden you're like dude like the reason why you're burned out the reason why you're struggling is because you forgot why you're doing all this and if you just always remember why you're doing this every morning when you wake up like dude you'll never have a problem you'll never have a worry and if it's a hard day you'll be like thank you like i owe you and at the end of that day you'll have a euphoric moment because you remembered that what you're after, all the stuff you went through today and that great attitude you kept and why you pushed through that day, like it was all worth it because what you're after,

your why, like why you're doing this is like so worth it. And that's your purpose. And my purpose stays on my heart all the time. I mean, no bull crap. Like, that's why life doesn't throw me off because I never forget why I'm doing what I'm doing. But life is very good at making people forget why they started. Okay? devil came to kill still destroy we're done boom boom all right i want to just ask actually one last

question would that be okay so um we're at close of school and you invite your son up on stage i'm nervous for him i i'm sitting in the front there all access and i'm nervous and you just like the the crowd is full it's packed and you throw objection boom and he overcomes it and you throw objection boom and he overcomes it and you throw objection. I'm like, how do you do that? Like, how do you train them at such a young age? Why is it important for you to do that? Well, so one of the biggest things is that I think the greatest skill

or some of the greatest skills that I could give my son is, number one, how to be an amazing speaker. I think it's super important. Anything that my son knows that he's going to get, he's going to have to influence, persuade, paint pictures, tell stories. He's going to have to learn how to get his point across really quick and he's going to have to be good at it. If I die early, I need to make sure that my son's good at speaking.

It's important. Everybody's a speaker. You're a public speaker. Whether you're speaking to one or 10,000, you've got to know how to speak. You've got to believe in yourself. You've got to be confident. Now, tell my son, I might, do listen. And so I hit my son with objections at home.

I say, look, I know you're not selling anything hypothetically yet, but every day you're selling me, whether I should believe in you or not. Okay. And I do believe in you and I love you. But every day, like, I'm not everybody's your dad. Okay. So I tell my son, if you want to be a dad. diamond you got to go through pressure number one diamonds go through pressure number two you're

going to mess up that means you're going to have cuts every time you get a cut on you you're going to get embarrassed and people are going to laugh at you and those cuts create the diamond to be worth more money okay pressure cuts heat after they go through the pressure the more cuts the more it's worth i said you got to go through the cuts you got to go through the reps repetitions and mother skill and then the heat now you got to be willing to take the heat. Okay? If you get up here and you mess up, own it. If you get up here and you crush it, own it.

But everything will result by the practice that you did when nobody saw you. Love it. So my son, he'll practice on things in different industries and sales objections that I tell him, if you want to be a good speaker, you need to memorize in advance things that you want to say. They're called word tracks. And that way, at the time you're saying him, you don't have to think about what to say when there's pressure against you. You know, they say in the military, when you're back,

against the wall you always fall to your lowest level of skill your lowest level of skill when your backs against a wall why i know when my backs against a wall i know i need to know what i need to do so i practice with them at home now it's fun i tell them we don't practice until we're going to get it right we practice until we can't get it wrong and then when i put them up in front of people even though there's people and they may be taking up his headspace right because he's thinking about what do they say my son knows that he never should worry about what anybody thinks about him okay like he should never worry about it you know brad always says alidoxophobia i know you've heard him say it it's the fear of what other people think about you

we all have it sometimes yeah but but you need to understand that it's just it's just self-torture it's self-sabotage like that's who cares most of these people aren't even thinking about you they're thinking about what you think about them like dude it's all fake it's all crap it's all junk again another great tool used by the devil to freaking destroy people okay um So, you know, like I said, I like training under pressure. It's a big deal that I like doing. It's a way that I grow salespeople as I train them under pressure, life fire. But my son, dude, I just want to be a good, I want to be a good dad.

I take my kids everywhere with me, travel all over the country. I take my kids. They're all homeschool. You know, listen, dude, it's your life. I always say this. Like, if you can't find what you're looking for, build it, right? Build it. And then, you know, don't let anybody tell you what you want to do.

Like, look, learn from great mentors. Study the world. The world's your library. If you know what you're looking for, it'll give you what you're looking for. Study it. Figure out what's important to you. And then, dude, once you figure out what those things are that are important to you, like, go live it.

Like, go do it. And then people are going to laugh at you. They're going to make fun of you. You know, you talked about, hey, you know, people, you know, I wear short shorts. Like, people laugh at me for that. Like, dude, I'm going to tell you this. Like, I've been laughed at my whole life, dude. When I was poor, I got laughed at.

When I was rich, I got laughed at. Like, like, bro, any, time you're getting yourself out there, you're going to get laughed at. And the people that are laughing at you are people that literally hate themselves. So just never forget that. Like they don't, they don't hate you, dude. They just don't like themselves. And that's the reason why they're being the way they're being. 100%. Usually, so the podcast is called the code to winning insights you'll need today to seize the world tomorrow. The final one is what defines a winner? If you were to give one phrase, what defines a winner? Well, I want you to think about something real quick, okay? What

do when the camera's not on you defines whether you're a winner or not. That's the best way I can define it. If I was winning, let's say my name's winning. I'm an Andy Elliott. I'm a true, I'm a true spirit of winning, right? And I got a camera on me. Would I be like, oh yeah, he's coming, man. Oh, he's coming. I see you, man. I see you dude. That's my boy. Or would I be like, dude, you're not doing nothing. I believe that winning, the code to winning needs to be what you do when no one's looking just determines what a winner is okay what's done in private many times is rewarded massively in public okay so just remember that so I think that if it comes down to winning the code to winning by the way if you guys are watching my channel make sure you guys go and follow his

YouTube channel which is going to be the code to winning and I but just in case you're on my channel but I want to tell you guys something real quick that I think that winning it doesn't recognize a lot of people they're not willing to pay the price dreams come with the price if you don't pay the price, you don't get the dream. Love it. Love it very much. Andy Elliott, thank you so much, sir. Appreciate your time. Appreciate you, man. I'm excited to watch you blow up. I'll be in two years' time just to like, you know, see where we're at. You have made it this far. Grateful, thank you very much for joining in the Code to Winning podcast. Please click the like button. It helps with our algorithm as well, including

subscribing to the channel and putting the bell notification as well. Like I said, really appreciate you just joining us and tuning in the code to winning podcast, the code to winning insights you need today to seize the world tomorrow.