The Code To Winning - THE WOLF OF REAL ESTATE: NETWORK YOUR WAY TO THE TOP || JUAN RUBIO || EPISODE 032
Episode Date: June 13, 2025How Networking and Delegation Help You Become Top 1% in Real Estate Sales | Juan Rubio Interview In this in-depth conversation with Juan Rubio, we dive into the real challenges and strategies of be...coming a top 1% real estate professional. One of the biggest takeaways is the critical importance of networking and building genuine relationships to close deals faster and smarter. Juan shares a story about pricing a property with an ARV (After Repair Value) of around $1.75 to $1.8 million, only to see it overpriced at $2.2 million and sit on the market for over a year. This experience highlights how listening to the market and industry experts — and trusting their pricing advice — can save time and lead to quicker sales. Juan also emphasizes the often overlooked but essential skill of delegation. Many entrepreneurs make the mistake of trying to do everything themselves. He candidly admits to hiring 10 people at once, only to fire them all within two months because they lacked the hunger and drive he had. This costly lesson taught him the value of hiring the right people, trusting them with responsibility, and focusing on what he does best. According to Juan, "delegation is still part of leadership," and learning to delegate is a game-changer for anyone looking to scale their real estate business. Networking goes far beyond simple contacts — it's about surrounding yourself with “the GOATs” in every field, from marketing to deal analysis. Juan points out that successful entrepreneurs like Ryan, who has Grant Cardone on speed dial and a team of experts, understand this deeply. They don’t just build businesses; they build powerful ecosystems of talent and support. This mindset allows them to focus on high-level strategy while their trusted team handles the execution, leading to massive growth and success. On a more personal note, Juan discusses the importance of loyalty and commitment in his personal relationships, which directly impacts his professional life. Staying grounded and loyal to his girlfriend, who supports him by managing the household, allows him to focus fully on his business without distractions. This balance is crucial for maintaining the discipline and energy needed to thrive in such a competitive industry.
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All right, guys. So this current interview is with Juan Rubio. He is a top 1% luxury realtor in since city of Las Vegas.
A reason for this, just to give you a brief overview of that. That interview was done about two years ago, but we just managed to retrieve a lot of the files as I switched editors and producers and stuff.
And so there's no ways we're going to like not post this because of the quality of the content, the information, the networking strategies, the sales techniques.
Everything is in this video.
Don't mind so much of the quality, but more of the value that's been given from the lessons that Juan is giving.
And hence why he is the wolf of real estate.
So please enjoy this episode and leave any comments.
and feedback in the comments section as well. Enjoy.
All right guys, today we actually have a special guest.
The Man, the Myth, the Legend, Juan Rubio,
the Wolf of Real Estate, Top 1% in Luxury, Real Estate and House Flipping.
Ladies and gentlemen, Juan Rubio.
Thanks for coming, brother.
Thanks for having me.
Let's get it going.
I want to give like a banger, you could say in the past 24 months,
I've got about 50 million in volume in sales by myself.
50 million dollars.
in volume, like, as far as real estate property.
Oh, yeah, that's a good interest.
Because I'm, like, 29 years old, and I do this by myself.
Like, most people that are top 1% agents have...
They're like the same age.
Yeah.
What am I doing with my life?
Tell me, 10.
So, yeah, like, most of the people that are in the top 1%
have a team of about 6, 7, 8 agents.
They pay tens of thousands of dollars a month to get online leads,
like whether it's Facebook ads or Google Pay for Quick ads
or whatever leads to their website.
and then they'll get X amount of leads per month,
and then they'll split it 50-50 with like the team, right?
So I guess in solar it'd be like having that lead,
you being like the lead generator
and then giving out the leads to your people
and then splitting the commission 50-50.
Okay, so what I do in solo, we have sitters
and we have, I'm a closer.
And so if I go and get a deal by myself,
it's called a self-gen, which means I get the setters pay
and I get what it is, which means it'll get like a big bargain.
Whereas you should get people that were non-term,
and then I'll go and go close the deal
and then it's almost like a split kind of thing.
So it's something similar to what you're saying.
Yeah, yeah.
So a lot of the real estate people are actually,
I think there's, I think the solar people
are a lot more aggressive in their sales tactics
than real estate is.
The amount of people that will actually go in door knock
and make the calls is very little compared to you do that.
I don't know.
So, but I tried a little bit of everything once.
I like, I tried the door knocking.
I tried the calls and I was like, fuck that.
You know what I mean?
Dude, we should be recording this kind of.
stuff. I love this content.
Yeah. Are you not?
Really? That's already in there.
So the thing about real estate, man, like most people, like most agents, the statistic is, I think
nine out of ten realtors that get their license or out of real estate within the first
two years. Oh, wow.
Nine out of ten, so, which is eight or nine out of ten.
That is madness. Yeah, it's madness. And the reason for that is because they, they, they,
they don't teach you sales.
All they teach you is a couple vocabulary words in math.
Like, bro, I'm probably a 12 or 13 year old
could get the real estate license.
It's really that simple.
I knocked it out in three weeks, four weeks.
Three weeks.
I thought it was a process of like at least like three months.
No.
It doesn't depend on jurisdiction.
It usually is, but it depends on you, right?
Like when I found out about real estate,
I was like, I have never thought about this before.
And the passion that I had to this,
I'm like, I'm gonna stop my whole life.
I'm gonna drop out of college.
And I went up to my dad and I was like, yo, I'm dropping out.
I'm getting my real estate license like this is happening and mind you my dad's like big he's like
engineer one brought me from Columbia so I could get my degree and so you're born in Colombia though right
yeah okay so I thought he was gonna kill me man I thought he was gonna kill me and I was like that I need
to borrow two grand I'm getting my real estate license and he gave me them and he like stopped for like
five seconds and I was you know and then he was like okay and I was like are you sick like do you have a
fever because I you know how you know immigrant dads are when they bring their child to like you know
America for to get their degree yeah that's all they want I mean I'm an immigrant
girl for for college as well and I I'm now a permanent resident and but like our
parents the reason why they brought me here was for education exactly and then you start
open your eyes like wow this is opportunity right this is America that's why I often
say I don't feel sorry for somebody who is not making you know what they could be making
because the potential is out there for you to make unlimited there is no ceiling for
you to actually reach that level as well that's ridiculous
How long have we been here?
In the US, so I moved from Columbia when I was six years old.
So I moved to New Jersey when I was six.
Which part of New Jersey is there?
Elizabeth.
It's right by Newark, Newark Airport.
Everyone knows Newark Airport.
It's like five minutes away.
I was in New Jersey for six months in 2019.
I was doing sales as well, door to door with pest control.
But we stayed more towards Princeton.
Okay.
Did Princeton and freehold, that kind of area as well.
well and so it was nice because I also did I also live in New York and I did an
internship but like the East Coast how did you end up coming to Vegas so I'm
very family oriented right and so I would just follow my family everywhere they
went and so my dad so he when we moved from Columbia to Jersey he had a kind of
start all over he had his own company in Columbia he was it was like gas and electrical
and he was like the CEO and everything but so when we moved to Jersey he had
start from kind of scratch basically because we didn't have we came on a visiting visa and then
extended it as much as we could and so we finally got a residence of everything else but that's
that we didn't have that work the permit to work or whatever he was just working as like a regular
like electrical person and so we kind of had to just start back up from zero and so I just have a lot
of respect for you know for him for doing that for us and so I always wanted to stay close to them
And so he finally, when we became residents, he was able to get a really good paying job because he was the electrical engineer.
That's high in demand.
Yeah.
So finally when he was able to transfer that license or however it is that he, you know, you did it, he was, he now went from, you know, regular almost kind of minimum wage or like starting pay for, you know, an electrician to now getting offered six-figure jobs, you know.
And so he got offered, like, I think it was like $110,000 to go and work in Virginia,
kind of by Fairfax County, this city called Ashburn, Virginia.
And so from one day to another, because he didn't even warn me, he was just like, hey, we're moving.
We're going to Virginia.
And I was like, what?
Like, I was, you know, I was like, damn, I was captain of the soccer team.
You know, I had, like, a girlfriend there at the time.
Like, I was like, no way this is happening.
And it was like, it's going to happen in a couple days.
So he just kind of had to pack up and leave because it was like, it was a really good.
job and then the city you know Newark and Elizabeth you know don't get me wrong it's
I had amazing friends and great people but it's not a city where you can prosper it's a lot of
okay you know there's a lot of poverty and you know it's not that good and so I
knew that if I ever were to stay there I wasn't ever going to succeed there okay and so
even at a young age I knew some at some point I was going to have to move out of there
because I was not just going to stay here and become just how everyone else is in that
city. And so when I had that opportunity to go to Virginia, I was like, absolutely. I mean,
I'm moving with my family. And the funny part is I went from, you know, I would say probably
one of the top 10 worst cities, you know, for as far as like, like, criminal activity and things
like that go. Like Newark is pretty bad. I heard that. It's also very close to New York, right?
Sorry? It's close to New York. It's the very like, it's literally like a New York, which is
not like, yeah. Yeah. So I went from that to then go into Virginia. And what's funny is we moved to
the richest county in the whole United States.
In the whole United States was the richest county.
It's called Louding County and Fairfax County.
It was literally number one and number two,
which I thought it would have been like 902 or no, like Beverly Hills or something like that.
No, man.
The richest county in the United States is actually in Virginia.
I never knew that.
I would have never guessed that.
And the reason for that is because it's so close to Washington, D.C.,
that everybody gets government jobs and all government jobs pay extremely well.
So the medium household income in that whole city,
everyone's making six figures. So they're at a minimum, you know, like the average is like a hundred
and at that time, it was like $115 per average. So every single house, everyone's making a minimum of
100 grand. And so when you put it like that compared to like other places that may have the
secluded areas with multi-millionaires, but it's not the whole city. Where here it's like the whole
city, everyone makes a hundred grand minimum. And which year was that when you guys moved there?
Let's see. So I graduated 2012.
Okay.
And so everything was looking pretty promising for us.
I was going, I finished my senior year there.
Everything was looking pretty promising.
And then the recession hit.
And so they literally fired everybody from that company except my dad.
And so we thought he was going to be good.
And then this time you in Virginia, right?
Yeah.
Okay.
And so like I did my senior year there.
And then I went to George Mason University.
I was going to do biology, molecular biology, because I didn't know what the hell I wanted to do, man.
Yeah.
I just knew like I get pretty.
decent grades. Like, my dad pushed me to, you know, just do really well in school. And so I wasn't
very, like, smart, but I was always trying to get good grades, whether I was, like, copying off
people or paying people to do my homework. Like, I was always making sure I was getting shit done.
And I was always making sure, like, I, you know, I was somehow bringing in good grades, even though
I wasn't, like, the smartest one. Well, if you were to go back right now, you'll use chat GPT,
so that will do the work for you. Oh, yeah, right? No, I used to spark notes, everything. I used to,
yeah. Because I'm like, I don't know, man, I wasn't a big person.
on like school, like I would be sitting there in class
looking around and being like,
damn, people really give a shit about these dinosaur bones.
Like what I mean?
And it was weird because like I would really look around
and these people are like dead ass paying attention
to like the teachers on this stuff
that I just do not care about.
And in my mind, I'm just like, where am I going with my life?
What am I doing my future?
And I'm wasting so many hours here
just learning about nonsense that I'm never gonna use
and apply in real life.
And so like, luckily when I was like in Jersey,
my dad,
separated me away from all that chaos and gang violence and all that bad stuff because he got
me into a school that was a gifted and talented program for kids that were either like had good grades
or had a talent in whether it was music or music or you know singing band or a sport or you know just
really good at something and to get into that school you had to have a 3.0 GPA or above which I don't
even think I had so I don't know how I got into the school I think my dad had a good relationship
with someone networking baby but yeah so I got into that school and I almost failed out like
fourth grade was when I started there and I almost failed out. I had like almost Fs and everything.
And my dad signed me down. He's like, dude, this is like a big opportunity. Like I'm sorry,
but I'm taking everything away from you. Like TV, I can't go out. I can't do anything. It was like full
punishment. Like I couldn't do anything except study. And so like what's funny is doing that for like
one marking period. I went from getting straight F's to getting straight A's on everything. Wow.
teachers were like, what? And my dad, like, see what you can do when you actually, you know,
study and, you know, do that. And so that was kind of like, do it willingly or you just
no, I didn't do it to do it. Yeah, he was like, he literally took everything, TV, video games,
everything and just forced me to study like hours every day, you know, so I had nothing to do
but that, you know, which I'm very thankful though, because it did show me like, damn, I literally
got straight A's like if I put the work in, you know. And he would sit there and help me too.
It wasn't like he just kind of left me on my own.
He'd be like, hey, like, what do you have going on?
Let me help you.
Would help me study.
So he was born in extreme poverty and got his way out of Columbia
into like being an electrical engineer by studying and getting like the only scholarship
that was available for him.
So he had to get like the best of the best grades to get.
I mean, he had one pair of jeans like pretty much his whole life until he was like,
you know, 15 or something.
Like it was extreme poverty he was born in.
And so I think he had that mentality.
like this is what you can do if you study because he got out of there.
But it's funny because I was never into studying like that.
I was more just, you know, I was more free and more like entrepreneurial.
I just didn't know what that was at the time, you know,
because I was never, it was never brought to my attention to be like an entrepreneur,
things like that.
Even though I always knew I was like, I want to do business.
I just don't know what or how.
So anyway, to go back to World Warwick, Virginia.
How did you come to Vegas?
Oh, yeah, yeah. So I was going to George Mason University. The recession happened. My dad lost his job and he went into like a depression because he was like he lost his job. He didn't know what to do. He was applying for jobs everywhere and nobody was hiring like the 2008 recession. And so he just kept applying for jobs all over the U.S. And so he landed one in Vegas.
Which year was this?
Let's see. So I graduated 2012, 13, 14. It must have been like maybe 23rd. Yeah, 20.
2013 or 14 maybe it or let me see hold on no no maybe even sooner maybe maybe 2012
2013 yeah because he lost his job let's say like the recession happened in 07 08 so 9 oh 10
yeah probably around like 2013 I want to say is when he finally got a job again
because he did have the job for a while so he didn't have a job for about a year I want to say
and then so so he got hired here in Vegas and he kind of knows how I am I like I love to network
I did party a lot when I was younger.
Like, I was always that guy, like, trying to throw parties at, you know,
at someone's house or, like, my own house.
So networking has always been something you were good at, like,
getting to speak to people, getting to know people, getting to understand people,
what they're like and so forth.
Yeah, I was that guy.
Like, I had a best friend in Jersey and me and him always, like,
we were the ones to go with his uncle, buy bottles,
and then, like, find out whose house is baking that weekend so we could go throw parties.
And then we'd sell shots to everybody there.
And, like, you know, it was.
And it was funny, like, we didn't really do it for the money.
It was more just, we wanted to be popular and just, and they did, you know, like, everybody started knowing us because we were, like, the guys to go to for, like, parties.
That was, like, the Twitter era, right?
Where, like, just as Instagram was starting to boom up as well, but it was like, yeah, yeah, yeah, for sure.
So is that how you guys promoted, like, those parties and stuff?
You'd always, like, just go on social media.
It was a lot of word of mouth and social media.
Okay.
Facebook at that time.
Facebook, yes.
Yeah, Facebook was.
So there's becoming more mobile because I think children in, like, eight or nine Facebook.
was still computer-based, but it wasn't like MySpace was just straight computer.
So Facebook's like, hang on.
It's rather, you know, hit towards a smartphone and people started like doing everything
there, selfie phone and so forth as well.
Yeah, and so he got that job in Vegas and so he was now scared for me to go there because
he was like, this is a party city.
So he was like, I don't want you to come, like finish your degree at George Mason or go back
to Jersey and live with your grandma.
And I'm like, what?
I'm like, no, no, no, no, I can't do that.
So I was at a crossroads there.
I'm like, I could either go to Vegas, stay in Virginia, or go back to Jersey.
And it was probably, like, the biggest decision that I've made in my life.
And so I was like, you know, I can't go back to Jersey as much as I wanted to.
And as popular as I was there and as comfortable as life would have been there
because I already knew everybody and everything there.
I just knew I wasn't going to succeed if I went there.
Just the people that I surrounded myself with like I just wasn't you know they weren't at the level that
I wanted to be at 100% I always knew somehow I was going to succeed like when stuff happens to me like even this big two million dollar property I just sold last week like it it doesn't really phase me because I'm like I knew this was going to happen. I'm like, it's just a matter of time I went you know
Or like when I got my G wagon like I'm like cool but I already knew it was going to happen like my next car is a Ferrari 458 I'm like when I get it I'm not jumping up bro I'm like it's about time I got it.
Because in my mind, I'm already there.
I just need to find that path to get there.
And it might take me a couple months or a couple years, but I will get there.
You know what I mean?
And I think that's probably the biggest attributes to my success is just that I'm already there in my head.
I could close my eyes and see my future so clearly.
Absolutely love that.
I want to actually bring that.
I wanted to ask a question regarding that.
I feel like mentality is just so important.
It's everything.
Because if you start painting a picture in your head and then you just like push you.
towards it, you eventually end up like achieving it.
But what I want to go into is that, is it something that people are born with?
Or can you develop that?
Because, I mean, some people just want it, but they just talk.
You know what I'm saying?
They just talk, talk, talk, they hardly get anywhere.
So I think it's almost like a skill anybody could learn, but some people are born with more
of it and other people who are born with less of it.
And I think it has a lot to be with your nurture and nature on, like, you know, how your
parents raised you.
like, did they give you that confidence as a kid or like where you were born, you know.
So a lot of factors go into it, but I think it is something that you can practice.
So, for example, when I was a brand new agent at 20, I've been in the business 10 years,
which is when people ask me like how long I've been in the business and I say 10 years,
they're like, how old, 28, 20?
I just turned 29.
They're like 27, 28, I'm like, yeah, 28, about to turn 29.
They're like, you've been in the business 10 years?
I'm like, I have, right?
And so, um, it's like, no worries.
And so for me, when I'm, you know, 19 years old getting my real estate license, like,
I can go in my mind and tell myself, who the hell is going to trust me as a 19 year old?
When I haven't even bought a house to buy a house, right, who's going to trust me?
I can say, I'm too young for this.
I can say, you know, I'm going to fail.
Like, you know, the median age of an agent, of a real estate agent, I think even right now is like something ridiculous,
it's like 50 or 55 years old.
So it's like for me to go into this industry
that's predominantly like not Hispanic.
And outperformers well.
Yeah.
And so I could put all these negative thoughts in my mind.
Or I can just say, I'm going to fucking kill it, bro.
I don't care what's going on.
This is my market.
I'm going to own this shit.
And I'm going to become the best agent that I can, period.
No doubt in my mind, right?
And so I would get in my car and I'd, you know,
connect my Bluetooth and I would put positivity affirmations.
And then I would tell myself,
I'm the number one agent in Los Angeles.
I'm the best agent I could be.
And giving yourself those positive affirmations over and over and over.
So it's like going to the gym, right?
It's like if you never go to the gym, you're not going to grow muscles.
You're not, you know, but if you start going, eventually you're going to grow those muscles.
The brain's the same way.
If you keep telling yourself all these negative thoughts, you know what I mean?
You're going to have a weak brain.
But if every single day you're telling yourself all these positive affirmation, your brain is, it's funny because it's actually so dumb that it'll have you believe everything.
you're telling it. So if you start telling yourself something over and over and over and over,
it'll eventually become true. But you really have to believe it with, you know, a lot of, like,
you can't doubt yourself, basically. I like that a lot. And the reason I kept asking it, I just feel
sometimes, like I said, people want it, but they're not willing to put the effort in. And eventually
you have to like make that informative decision saying, I'm going to push towards my goal, all right?
Because complacency is something that can easily overcome us.
We can become super comfortable.
So that's what makes people like you in the top 1% because you still accumulating so much
excess in terms of the wealth that you're doing, but you're still striving to be a bit
more, take it to the next level as well.
So someone DM me the other day because like I said, I just closed one of my biggest sales
personally and they were like just ecstatic and just congratulating me and I'm like, thank
you so much.
And they're like, look how far you come.
I'm like, this is nothing.
Yeah.
Like, I'm just getting started.
Like, I have even more passion for real estate and for entrepreneurship than I had when I first
got started because now I know so much more.
But it's always like knowing that I, there's so much to learn still.
Like, I could go into the whole commercial real estate game.
I could do go into short term rentals and Airbnbs.
There's just so many different things I could go into.
It's a big broad industry.
It is.
Yeah, but not just that too.
I mean, I'm a big avid investor in like NFTs and crypto too.
Like I turned 40 grand into almost half a mill
With NFTs from my commission check
But I had to stop doing real estate for two months
Have my team members hold that
And studied NFTs for 12 hours a day
Every single day
This isn't something you could just get into
Put some money into it and then get lucky
You know, there's a lot of people that lose a lot of money
In that space and a lot of people think it's a scam
And it's like it's not
You just have to know what you're looking for
And you have to put in the work and effort to get into it
So many people think crypto's just like get rich quick
It's like, it's not, dude, the amount of studying I had a dude to pick the right project out was insane.
Yeah.
No, I'm glad you mentioned that.
I want to talk a bit about, just to go back on mentality again, I think Jim Ron also mentioned that you are the average of the five people you associate and you spend your time around.
Sometimes people don't make that calculative decision saying I'm going to cut something negative off my life.
because if you always surround yourself, like, let's say you live with roommates that are constantly nagging.
Eventually, you're going to have to try and cut that off and say, listen, this is really dragging me down.
You know, what are effective ways people can do without actually trying to, you know, offend people?
But in this very, I would say, fragile environment, we live in today, everyone gets offended about how do you approach that situation?
You just cut it?
I have a great story for that.
All right, yes, sir.
So, yeah, going back to, like, I had already, so I did taekwondo and karate and soccer when I was a kid.
So my master used to say, if you walk like a duck, you must be a duck, right?
It's like if you're walking along with that whole crowd, like that's what you're going to be.
And I've always heard it from my dad too, you know, like whoever you surround yourself with, like, you know,
if you surround yourself with four poor people, you're going to be the fifth poor guy.
If you surround yourself with four millionaires, what do you think is eventually going to happen?
Natural and habitat.
It's just, yeah, it's just natural.
And so I knew that from early on.
And so what I did was really great.
So my home move to Vegas, which ties really, you know, cool with what we were talking about.
about was, you know, from Virginia, I had to make that decision of the crossroads I was in.
So I'm like, I'm going to move to Vegas.
So I did.
And when I got into real estate, I was like, okay, I need to, you know, I need to try all these
different lead generating processes and figure out what works for me, right?
Whether it's a phone call, whether it's a door knocking, whether it's online lead generation,
whether it's direct mail.
There's so many different marketing and advertising and prospecting techniques that you could do in
real estate, which is why I think so many people fail because they never become really good at one thing.
They just, they try everything.
Exactly.
They never become good, really good at one thing.
They're just trying to do everything.
They suck at everything.
And it's just like, never become good at one thing.
And so I learned early on too.
And I'm like, whoa, like, I'm doing way too many things.
Let me just focus on one thing and just become the best person I can at that one thing, right?
Which was my open houses.
I was like, I love in person.
People feel my energy.
Like, they know I'm a trust.
Can you feel the energy in the room right now?
For sure.
So I'm like, dropping bombs.
And what's great is, is for real estate, the most important thing is,
is in sales, in sales.
No matter what you're selling,
you're always selling one thing first,
and that's yourself, right?
100%.
So the only thing that matters,
it doesn't matter how much volume I've done.
It doesn't matter how long you've been in the business.
If a client that I'm sitting in front of trust me more than they trust you,
and you could have a million more sales than I have,
they'll use me over you because they trust me.
And so when I knew that trust was the number one thing because I've never looked at stuff
and be like, oh my God, I can't wait for my commission check or this or that.
Like, I'm really just trying to help people out, get them in a home.
help them make money and then everything would just come back to me and so like for me
making money is like the last thing on my mind first it's like let me help you make money
let me help my clients get into homes let me help these veterans get these houses for free
with the VA loan and get their closing cost covered I'm always trying to help first and I
think that people see that with me and so that's why they always want to use me because I'm
always just trying to help out first and in return it's like all the money floods in but
I'm not even worried about that I'm just trying to provide the best service I can
for my people. And that's why I'm like the wolf of real estate. I'm always protecting my pack,
right? So you are the Colombian Jordan Balford of all due respect.
You know, I don't know. I wouldn't say all that, but he definitely does some sketchy stuff.
But I really love the, no, so, yeah, so to go back to what you're saying. And okay, so I'm moving to
Vegas and I have to now surround myself with people that are successful for me to succeed,
So I get my real estate license.
I have no sphere of influence, which is like in real estate, it's big for you to have a big
sphere is what we call it.
Like you're in a circle of like the people.
Connections, right?
That are supposed to give you your business, right?
Like we call it the SOI.
Like in solar, I guess it would be all your close friends, all your family and then their close
friends and family.
Like those are the people you want to try to network with first because these are the
people that already know you already trust you.
So it's going to be easier for you to sell solar to somebody like that you already know
rather than going out and door knocking and making cold calls.
people that don't even know you.
100%.
And so in real estate, like, if, like, instead of spending, let's say, $5,000 on calling centers
and paying people to go doork and doing all this advertising on social media,
what if you spent that $5,000 in your sphere to your close friends, taking them out,
being with them, and now you're reaching another level, they're going to love you.
And so those people will refer you more business than any of those cold calls could.
And so when you start spending more money into your space,
fear rather than cold leads, you get a way bigger return.
Because they trust you, right?
Because they know you already.
Exactly.
And they're willing to do business because, exactly.
And so they're just going to spread the word.
That's money.
But that's what people don't.
Word of mouth.
Exactly.
And that was a big switch for me in my brain too, because I was so worried about the
open houses and getting people that didn't know me to give me business, that when I
switch my mentality to now spending that same money on my clientele and my friends,
then everything just started booming.
And I'm like, well, now I'm three, four, five, X in what I used to do because I'm spending that same money, time, and energy instead of brand new people that don't even know me, on people that do know me and their sphere.
So to go to the story with the people I surrounded myself with, and so when I moved here again, I didn't know anybody.
So I'm like, how the hell am I going to do this?
Like, become known in the city.
And so, long story short, I think this girl posted a DM about selling an EDC ticket.
I got in a conversation with her.
It didn't end up buying it, but she invited me to a party.
And what's funny is I went to that party.
And the only thing in my mind, because I had already been in Vegas and hadn't met a single person,
I'm like, the only thing in my mind is going over there and meeting as many people as I can.
I have to meet as many people as I can.
So luckily, it was funny because two months being in Vegas, I didn't know anyone.
And I literally was just driving the strip just like, damn, man, like I got to go out and meet people somehow.
And I can't do anything because I'm not 21 yet.
It's not like I could go clubbing or do this or do that.
So it was just so.
And it was summer.
So I didn't have school then.
And so I'm like, where am I going to go to meet people?
So luckily that party, I met one of the most popular guys in Green Valley that went to, you know, football player, everything, became best friends with the guy.
He's from New York.
Long, he started introducing me to everybody else.
What's his name?
Andrew, Bushemi.
So Andrew, yeah, he, man, through him, I pretty much met so many people.
And, you know, there was some parties he couldn't take me to because I was new and it was exclusive.
but every party that he could take me to, he would.
And we started hitting the gym together every day.
And we just became best friends.
And it was your point of contact.
That was the first person that was like your main guy.
At the end of that party, I already had so many phone numbers on my phone because they shut down that party.
And Andrew came up to me.
He was like, hey, man, where are we going next?
And I was like, dude, I have like four or five addresses.
He's like, you just moved here.
He was like, how do you have more addresses than I have?
That's money.
And I'm like, dude, I've just been connecting with everybody.
and everybody already sent me the addresses of the next parties.
And so that kind of goes to show you how I am.
Like, I could get in a room and I'm like,
I have a vision of what I'm going there for,
and I'm going to get it done.
And so we had those four addresses,
and he's like, dude, come in my car, let's go.
And we just started party hopping and just going around.
And so through him, I met a lot of people.
Through a conversation with him on the phone
is actually how I got in a real estate.
And then when I got, you know, my license,
it was that point of like, okay, how do I meet all these people?
And so finally, you know, I did open houses for a while.
I closed maybe a couple deals my first year, my second year.
When I finally turned 21, I was able to go out clubbing.
And I remember the first time I went out to Omnia, there was these, you know, all the tables and bottle service.
And I'm like, how the hell do these people have the money to spend thousands on a bottle?
That is crazy to me at the time, you know?
And then Andrew started working at Hard Rock at Rehab.
If you guys remember Rehab, it was a, it was a, it was a,
beach club at the Hard Rock Hotel and he became a host there and then he started telling me like
dude we actually do something called comps we actually give the tables out and the bottles for free
all you got to do is just tip the cocktail waitress but you have to be a local and you have to bring a
good ratio and I'm like say less you're going to give me a cabana with two to three thousand
dollars for free all I have to do is bring a good amount of girls and then just tip a hundred
bucks I'm like say less and so I would go to the casinos early pick up girls nothing
crazy I'd just be like hey girls I got a table you guys are more than welcome to join me
you don't have to buy tickets wait online nothing I got a cabana all your drinks are paid for
all I mean who's gonna say no to that and so I pick up like 10 girls and it'd be me and maybe
one other guy and I always go to the club with like a ratio of like five to one 10 to two like
it was I always made sure I brought a lot of girls and then I got the tables and now everyone around
me who's actually spending five grand or 10 grand on a table is like who the hell is this dude
with the 15 girls.
And so they've come up to be wanting to know who I am.
And so I would start networking with them.
And so my mindset was like,
I'm not there to fuck around and party.
I'm really there just to show off,
but meet the people that are around actually spending thousands and thousands.
Because if they have thousands to spend on a bottle,
you have a couple hundred thousands to spend on a house.
That's true.
That's smart.
That's thinking out the box.
Exactly.
I think it's one of the stuff I mentioned earlier on.
I always said this in all our episodes on our podcast,
that your network is pretty much your net worth.
And I think I gave an analogy and example earlier on.
It's not just with anything because right now I'm even selling myself to you and vice versa.
Like when you try to go for a spouse, you're selling yourself.
When you try to get an interview, you're directly selling yourself.
But what people are for you to do is getting out that comfort zone.
You know, I personally had to leave South Africa to come all the way here,
take that, you know, risk and initiative as well.
But that was the first big win.
and from then the trajectory continues going.
So in your situation, you left Virginia and you came to Vegas
and you're like, listen, yeah, I can't.
I need to get out the comfort zone.
And so when you're in real estate right now
in those techniques you spoke about in terms of networking,
who are some of the big prominent figures
that you probably sold homes to that you...
So I've sold a house to Ryan Panetta.
Ryan Paneda, missed the house flipping.
Yeah, for sure.
Wow, can you tell me about that story?
Sure, yeah.
So, so throughout, so after me networking, all those nights out, so I became almost like I would do my open houses during the day, network with other people.
And then at night, I was working at the club, basically, but networking with people.
I wasn't getting lost and, you know, getting drunk and, you know, not doing that.
Like, I had a goal.
And I was like, I need to meet these people, these investors.
I know there's a lot of people that do real estate are invest in real estate.
Yeah.
You know, because most real estate, most millionaires are millionaires to real estate.
That's, you know, it's a fact.
Everybody knows that.
The majority of millionaires become millionaires through real estate first.
And so I know all these people that have money, the majority of them have to be invested in real estate somehow.
And so after those, you know, a lot of years of doing that, working at night and during the day, I met one investor that I knew he had a lot of money and we became really good friends.
And so what I started doing is I started now honing my skills to specifically.
specific people that I knew were very wealthy, you know, the way they dress, what they
draw every, I'm like, whoa, like, these are the guys I want to surround myself.
100%.
And so now, instead of going over there and meeting random people, I would go over there,
I'd get like a skybox or the DJ booth table, a Hakkisan.
And then I specifically send a video out of like me and the 20 girls I'm with.
So three or four investors I know I wanted to become really close with.
And so I would send them the video and I'm like, please help me.
It's just me, dude.
I can't, I can't entertain all these girls.
And so they would all come in a matter of 30 minutes, show up.
And they'd be like, hey man, how much you want me to throw it?
And I was like, don't worry about it.
It's on me.
That is so smart.
And so I'm paying for everything.
I'm providing them all the girls.
What guy's going to say no if you're single?
They're showing up to a table of 20 girls, beautiful too.
You know what I mean?
And everything's paid for.
And they're like, stop, dude, let me pay.
No, I got it.
Don't worry about it.
because my guys, my host, they started knowing, like, I'm bringing in very high quality girls.
And this also looks good for them.
The reason they do comps is because their spenders are now looking at me and going,
whoa, like, that guy just ordered another bottle.
We need to get another bottle, too.
And so when other spenders start seeing the amount of girls at my tables
and people are just bringing bottles, bringing bottles, now they want to compete too,
and they want their girls to look at their table.
So they start spending.
And so I'm helping the club out too by bringing the quality of women.
I'm bringing posting them.
and then getting everybody to look over here and being like,
wow, look at all the bottles, this guy's getting what the problem is.
I'm getting these bottles for free.
Wow.
And this table is supposed to be $15,000.
So every, you know what I'm saying?
That's money.
Yeah.
And so my, the friends that started hanging out with me, I mean, they're used to going out
and spending five, six, seven grand a night.
I'm inviting them out for free.
Are you kidding me?
And so these guys became my best friends, you know.
And sure enough, man, I did this for years, right?
On year six.
of doing this, finally I get the call, right?
This guy calls me up and he's like, hey Juan,
why don't you come over the house?
I have something I want to talk to you about.
Never been to his house.
We were always just party friends,
but I built that relationship for so many years.
Long story short, he gives me a portfolio
of about 30 houses to sell.
And he goes, I want you to sell all of these houses.
No way.
And so that's when my career went from just like closing 10, 15, 20 houses.
Now he's like, but he interviewed me.
This was not easy.
He was asking me questions about,
appraisals this that but at that point I was already so locked in because I love
real estate so much like I was so locked in like it was the time and place to be at
answered all his questions and he was like okay I'm gonna give you the whole
portfolio and did you meet this at a club was one of the guys you connected with
that I would that you called up that I called up that there's money and so he gave
me a portfolio of 30 houses I remember I picked them up when they he had a huge
zip-locked bag of just keys it must have been more than oh my god it
Probably 100 keys in there of houses that he had bought at the auction.
Which area was it?
Was it all in Henderson in Nevada?
All over Vegas and Henderson, yeah.
And so I got the whole portfolio, man.
That is money.
That switched my career from now being, you know, a good agent to being one of the best
agents because mind you, I'm still doing a ton of business aside from all those houses
that he's giving me.
So now it's year five or year six and now I'm getting dumped this massive portfolio
of homes that are all remodeled and beautiful.
he bought them at the auction, flipped them, made them look gorgeous.
The best houses on the market in the areas they were in
and then gave me the portfolio to sell.
Now I get to market these homes.
Put my sign up there and say, yeah, these are all mine.
Unbelievable.
That's such smart marketing.
That's working smart, not working hard as well.
That's amazing.
And then how to what was the connection with Ryan Panetta?
Right.
And so that's how I learned through him how to flip houses
and I switch my mindset from being a regular agent who just does, you know,
first-time home buyers and consultations with, you know, sellers and just doing the traditional
real estate, let's call it, to being one of the best investor-friendly realtors.
Because now I want to say 70% of my business is investor-based, whether it's flipping houses,
looking for deals, looking for opportunities to get houses very cheap, renovate them and flip them.
Ryan Panita, as you guys know, is a massive flipper in town.
He does amazing business.
He's one of the biggest brand in terms of house-lipping.
I never knew about house flipping to like him across content.
I learned so much from his YouTube channel and his book.
So I was a big fan already for years.
And so when I made that transition into becoming now into doing all these flips,
I mean, managing the whole portfolio of 30 flip properties,
you get all the ins and outs of doing that.
And so through that and it was something I had already been doing even since day one.
I would look for deals on the MLS.
The MLS is our multiple listing service system where every house on the market
goes on, no matter what brokerage you're with, every house on the system is there.
And so even the first day I got my MLS, I was hunting for deals because it was just something
in me.
I'm like, what's the cheapest house that I can get in this neighborhood?
It was just something that it just always called to me.
And it's funny because I would follow and reverse engineer deals.
Every time I'd seen a remodeled property, I'd look at the history, who bought it, who bought
it, how they bought it, how much they bought it, what I think they spent in the property,
what locations they're buying it, what kind of finishes they're doing it.
And I would study this for hours.
And I know I'm not getting paid for doing this,
but I'd spend 10, 12 hours a day just reverse engineering,
beautiful remodeled properties,
seeing what other investors got it for,
and then just taking down my notes, mental note, everything.
And so I did that for days on end and years.
And then I told myself, one day, one day,
I will have an investor that will buy these houses, right?
So because my first three or four years of my career,
I had so many deals that I saw, but I just, I didn't have the money myself to buy it for the investors to buy it for.
And so I would just look at deals and I'd see other people buy them and then other people renovate them and other people make the money.
And I would tell myself, damn, man, one day I'm going to have those investors in my back pocket.
But when I do find these deals, they're going to get them and they're going to make the money and I'm going to make the commission.
And so that moment started with that portfolio that I got.
Once I clear that portfolio, I started making a lot more money.
business started booming, I started looking more into the real estate investment side of things.
And so now I was looking for deals, but people are starting to know who I am.
Exactly.
And so through, you know, me doing that for years, I started making a massive group of like,
I don't know, I said I probably have 50 investors that are all multi-millionaires that
anytime I find a deal, I just make a call and I'm like, hey, look at this deal.
You want it?
Yes, done.
Let's lock it up.
And now I get the commission for being the boss.
buyer agent on it. Sometimes I'll wholesale the deal to them. And then I also get the listing when
it's done. Right. So like you said, work smarter, not harder. So sometimes I'm getting
paid three or four times on a deal because I'm wholesaling it representing the buyer. I'm
sometimes giving them my crew to fix the house up and then I'm selling the house for them as well.
And then through marketing the house, I probably get another one or two buyers interested in
the house that don't end up buying the house that I could switch to other home. So I'm getting paid
four or five times per deal sometimes per house or listing that I get. Oh, dude.
There's dropping bombers, there's dropping nuclear.
That is money.
That's amazing.
And it gets even better when I have the money now
because now I get to handpick the best deals
and keep them for myself, right?
And so that's how I'm at now.
It's like now I have the money
so where I can handpick the deals
where I'm like, if it's a really good deal,
I'll buy it myself.
And then if I run out of money to buy a deal myself,
now I'll call my top three investors.
If they don't want it, I'll call my other 10.
And then you just keep flipping it over.
And so one of the deals that I end up getting going into the Ryan story.
Exactly.
And this will also go into the persistence of how you have to be as an agent.
So I see, you know, on the hunt before I, man, I wake up,
open my eyes and I fucking down to my computer, get on the MLS system and see what we have a hot sheet,
the new listings, everything that just went back on the market, right?
So for me, anytime a listing is new, obviously like I want to know about it.
And then anytime something fell out of contract, I want to know about it.
because those people are motivated.
They thought they were about to sell
and the deal got canceled.
And they're like, oh, we just finished packing.
We're moving up, right?
And so that hot sheet is super important in real estate.
And I feel like a lot of agents don't even spend
more than five minutes looking at the hot sheet, right?
They only go on the MLS system when they want to, like,
oh, when they have a client that wants a specific property
and they go and email it to them.
But they don't study this the way I study it, right?
Like this system is like my mind.
Well, I'm there sometimes 12 hours a day,
just sitting in front of the computer,
studying every house that's on the market exactly everything that's going on and so one day i wake up
run downstairs and i see this house um Shaquille l'neal had just bought a house like a couple houses
down and i'm like in Vegas here yeah yeah and that house was it a normal home or was he going to like
do a business there or something big mansion big mansion yeah it was his primary in henderson or in
Vegas uh it's it's right on the cost of henderson okay so anyway that was a good flip too actually
which there's another story about that but they got it for 900 000
my broker represented that sale and then sold the house for two million to him.
So that was a flip already.
And so this house was a couple houses down from that house, right?
Was he connected to them or did they just like happen to just be the person that the agent was like that?
With who would chat?
Yeah.
Oh, so if you guys didn't know, my broker, Zarch, so he sold houses to Michael Jackson,
Britney Spears, Mark Wahlberg, you name it.
LeBron James, by any chance?
Probably.
He's the celebrity agent to go to.
I mean, he is amazing.
So I can't say good, you know.
Was he your mentor?
Did he help you get that to that level or?
No, I did everything on my own.
Okay.
He's, I mean, I just started working with him about a year and a half ago.
All right.
I've always been by myself, no coach, no trainer, no nothing,
which actually has been probably one of the most difficult things I could do.
But I'm probably one of the only people that have ever done that
because everyone I talked to that has been in the business and has gotten to the level I'm at,
they've always had a coach or a trainer or a team.
Usually someone will join the team and learn everything.
I never did that.
I was like, I'm going to pave my own path, and it might take me longer to figure shit out.
But you know what?
I'm not giving anyone a cut of my commission.
Do you think it would have helped speed the process, though?
Had you had a mentor or a coach?
Or do you determined to do it by yourself all the time.
Because sometimes that's hard.
So the reason why I didn't is because everyone's too money hungry.
If I were to go and have a mentor, he would have taken 50% of my commission probably of every deal that I did, rather than me getting an 80% of my commission.
Okay.
So I knew when you get in a real estate, you already, you have to give the brokerage, some cut.
And so my biggest thing was like, I'll give you 10 or 20% of my commission.
That's it.
I'm not giving more away than that.
And so I found a brokerage that as a new agent would give me an 80-20 split, which is unheard of for a new agent.
I've never heard of that.
Yeah.
Because as a new agent, usually it's 50-50 for at least five people.
Sometimes even less.
Exactly.
And so my thing was like, whatever brokerage will give me the higher split, I'm there.
And so remax that offered me 80-20.
And so that was me.
And I'm like, wait, I'm giving you guys 20%.
the broker better help me any questions I have because I'm already giving you 20%.
I'm not going to then go and join a team, pay him 50% of my split, and then go and pay
remax 20% of my split.
And I'm left with what?
You know what I mean?
That makes perfect sense.
And that's why everybody quits real estate too because they start, some of them actually do good,
but then they got to give 50% to this person, 20% to that person, 30% for taxes.
And what are you left with?
You know what I mean?
And so like, could I have learned a lot quicker if I joined the team?
Yes.
But I wouldn't have made the money I'm making.
And I probably would have hated a business and got out
because I would have been working so hard
and barely making enough money to where like it even makes sense.
That's money.
And so I think that's so many agents run into that problem,
but they're so scared to do it on their own because it is scary, man.
And sometimes even starting up and starting your own realtor
may be a lot of upfront costs overhead and so from the garage.
So it's often the easiest route to like kind of go to like a realtor.
But then they know they have all the resources.
They can actually call the shots.
hey listen, I'm going to take 55, you take 45,
and you're almost like, oh, we'll help you get the license, blah, blah, blah.
But then at the end of the day, you're not really benefiting as much.
Oh, you can, but not maximizing your full potential
and reach above marginal utility, you know, or equilibrium.
Doing it on my own, I think gave me that extra hunger I needed to just really succeed
and push myself to, like, new levels.
You know?
I might have got comfortable, like, being under a team.
And I've always been one that when I got in a real estate,
I didn't want no one telling me what to do.
You know what I mean?
I was like, if I'm an entrepreneur, I'm getting in the real estate, like, it was a couple of reasons.
One, there's no ceiling to how much money you can make.
I work my own hours.
I work whenever I want, wherever I want, and nobody's going to tell me otherwise.
And I'm not going to respond to anybody.
I don't have a boss.
Like, I'm the boss.
So that was the other biggest thing for me to not being on a team.
I didn't want anyone telling me what to do.
I'm like, if I'm getting in a real, like, I might as well get a nine to five job to have somebody that's
tell me what to do, when to work, how to, you know what I mean?
And so for me, it was almost like,
I want to be the CEO of my business
and I want every say on how I'm going to run my share.
And they allow you the freedom of that as well, right?
Exactly, exactly.
Just to go, before I go to the next question,
Ryan Paneda.
I knew you know Ryan Paneda.
So through that day, I was waking up.
I found that deal.
And I was like, man, this is an insane deal.
It was like $800,000 on an acre.
And it was listed for, I believe it was under $200 a square foot.
and which is a good deal for an acre property of that size it was like 5,000 square feet
and so I called the agent I'm like I love this house I want to put an offer on it I have
investors that'll die for this house and they're like great come see it so I went go looked at it
by the time I was back they already had like three four offers I was like oh man sure enough
they went with another offer long story short the deal fell out of contract I called them back
hey man I have an investor I'm sending you an offer you know please take it we have another four offers
on the way Juan will see. They get another offer. It falls out of contract again a week later.
I keep following this property like a hawk. Falls out of contract three times. And after the
fourth time, I tell this guy, take my offer. Dude, I'm like, you already fell out of contract three
or four times. Believe me, I will close this deal if you give it to one of my investors.
And he's like, okay, great. After the third time, he gives it to me. So I put it under contract
with one of my, one of my investors. How many investors do you have?
probably 50 okay continue so I give it so I gave it to one of them and we walked the
property everything was good and mind you I had told this listing agent that I promised I was
going to close this deal right a couple days passed and my client calls me and he's like
hey Juan I'm canceling the deal and I'm like dude I just promised this guy was it you know my
reputation's big like I want to make sure if I if I put an offer on your house it's closing you
know because then if it doesn't now when you get other listings or other agents that ask about
He's like, ah, well, you know, I don't know.
And so that for me was huge to make sure that any time I put an offer on something,
my investors will close on it.
Now, the smart thing, and this is a golden nugget here too, when I write a contract,
for a flip property, I put and or a signee.
So instead of just putting Juan Rubio on the contract, I put my LLC,
you know, let's say Juan Rubio LLC, and I put and or assignee.
What and or assignee does is it allows you to assign the contract to somebody else, right?
And so when the deal fell out, I could have easily gave up and I could have been like, okay, well, here's the cancellation.
We're still within the time frame when my client gets his deposit back.
Everything would have been fine.
But I was like, no, I need to close this house.
And so I posted it on Facebook.
I was like, I have this amazing deal, social media.
You know, this is a square footage.
These are the details.
Who wants it?
I was on my way to the gym and I get a call for one of my other investors.
He's like, dude, I actually put an offer on the house, but you beat me to it.
And I was like, well, my client's about a cancel.
all just assign it to you and he's like, let's do it.
So I assigned him the contract, long story short, made him a ton of money on the deal.
I ended up doubling the deal.
We sold it to somebody else.
One of my other investors for $9.50, but I built that connection with this investor.
Then I found him another property that was worth $1.1 million that I thought it was worth
closer to $2 million finished.
I send it to him like the week after we close on the other one and he's like, I love it.
Let's do the deal.
Can you get them to X price?
worked my ass, got it down at that price.
And he now got the deal on the contract,
and he was the one who actually partnered up with Ryan
to then get that deal.
Wow.
And so he tells me, he's like,
hey, I'm going to work together on this with Ryan.
And I'm like, cool, man, that's amazing.
And so he assigned the deal to Ryan,
and then I ended up representing Ryan in the sale.
And they actually just closed on that house
I'll say just a couple months ago.
And they sold it for a million,
750 which I thought was a great number compared to how much they to buy it for yeah because
they bought it for about 1.1 and you know what's funny I write when I write my emails I say this is how
much my target prices on how much I think we can get the house for this is how much I think we're
going to spend in the renovations and I give them an ARV which is after repair value of what I think
it's worth in that market and my ARV was 1.75 to 1.8 million wow they ended up listing the house for
like 2.2 million and I was like I don't know if it's going to sell for that.
And they held on to it for over a year, you know, which I felt bad, but at the same time, they overpriced it, you know?
And so long story short, it ends up selling for 1.75.
And I'm like, literally, I sent that message a year ago.
A year ago.
They just listened and priced it correctly.
Like, they probably would have sold it sooner.
But, you know, you always want to try to shoot for more money.
But I'm sure, you know, they made a good amount of money on the deal.
And I built that relationship with Ryan as well.
We want to move on.
You on his podcast as well.
What's that?
You know, not yet.
No.
No, no, I haven't.
Someone similar to you that was on his podcast.
He does a lot of house flipping and people in his podcast.
Yeah, he does, yeah.
And that's why I want to segue.
I'll probably be on it soon.
But, yeah, we did go to lunch and, you know, great, great guy.
I was almost going to their brokerage at one point.
I ended up not doing it.
But, yeah, great guy.
I learned a lot from him.
He's got great courses as well.
And I feel like he, like I said, I feel like he's one of the OGs of Housewood.
Because, I mean, he started his story.
What he's so good at that I'm like, man, he has.
that down to a T, he surrounds himself with the best people.
I mean, he's got Grant Cardone on like a speed dial.
Grant Cardone comes on his show regularly.
He's got Brad Lee.
His internal team, I'm talking about like the internal teams that you guys don't know
who they are.
Those people are actually the goats because he hires like the correct people for each job,
whether it's the marketing or whether it's his manager for looking at the deals.
Like every piece that he has that he surrounds himself with, they are top dogs in what they
do and just to add on that I feel like that's what most entrepreneurs sometimes
fail out because they want to try and do everything as you mentioned all at once
rather than actually delegating getting certain responsibility because delegation
is still part of leadership because if you say hey this person is very good at
content right this person is very good at attracting people right because they're
good at networking eventually you get the top of all of those and then you end up like
just like you know after the delegation you get the resources you get all the kind of
stuff and then eventually that's how it booms up and that's what I mean
He always speaks about how he hires people, how he renegotiate, but he's such a, he's not one of those,
from what I've seen those out there leaders.
It's one of those who's willing to actually learn and grow in the process as well.
And I think that's very important in leadership more than anything.
Yeah, and I think what you brought up about hiring, I think that's the biggest key factor
to why so many people fail in doing so, including myself.
Like, even to this point, it's just me, you know, and I've tried to hire people, but
that's not one of the skillsets I'm amazing.
That's something I have to improve on to get to that level that rhymes.
Is that right?
Like, if I learn those skill sets to, which I have to do, I know it's something.
Like, I have my, you know, certain things I have to do to get to that next level.
And that's one of my top things is figuring out how to hire the right people because, man, I'm just so trustworthy that someone comes in and tells you something nice that you want to hear and you see a cool face and you're just like, this seems like the cool person for the job and you just hire them.
I hire 10 people at one time at one point.
And in two months, I fired all of them because I couldn't deal with it.
Like I couldn't like what are they complacent or they just that was the biggest thing none of them had the hunger that I had to to do what I do like they would
You just cut it off part time. I love it like the amount of time that I'm spending on these people training and coaching and doing all this
That I could be spending on myself because now I'm like okay well this is the amount of money I make right
So like let's just say I'm I think I'm worth at least over a hundred dollars an hour easy right? So I'm like every hour that I'm spending
not on myself in my business and teaching somebody else,
that's $100 per hour out of my pocket, let's say, right?
And so the amount of money I was spending on my whole team that I had hired was like
just, but they were also all kind of new.
So I mean, I messed up in that sense where I didn't want to hire, you know, people just,
I was like trying to do it all at once.
I was like, let me try to just hire all these 10 people all at once and coach them
all at once so I could maximize my time.
And it was just like a train wreck.
And so
And so going back to that, yeah
Like Ryan definitely
One of his highest skill sets is knowing
How to hire the right people
To delegate all those things
Because right now I'm a one-man team
Which you know is very impressive
But I can also grow so much more
And like how you know said earlier
I'm like doing almost 50 million in volume
By myself is insane
That is just me
Like imagine if I had a team of you know
People that actually knew
what they were doing and good at their jobs and I was able to delegate all those things that I do,
I'd probably, you know, 10x my business. And so that's the next step for me is figuring out that
process. But it's getting hard, you know, trusting people and learning all those skillsets because
you do need to have a very, very good skill set to hire those right people.
Awesome. I want to kind of get also and talk a bit more personally about you. You must be married and
you have a kid or? No, no. I have a girlfriend, yeah, who's been dating for a little over two years.
You have no children whatsoever?
No.
The reason I often ask that I often get, sometimes people have got a heavy influence.
Like your dad had a big influence on you.
Because the way you talk about him, like I could just see your aura.
It's almost like, all right, this man I'll look up to.
I don't want to disappoint.
Because, I mean, I'm 30 years old as well.
But if my dad is disappointed, I kind of still have their thing.
Because I'm like, he's such a big role model for me.
I hope I can make him proud.
Same.
Like, and are you guys planning to have kids at the later stage?
Oh, for sure.
Yeah.
Is she like your why?
How long have you guys been dating?
Yeah, almost like two years or so.
But man, she really is like probably the only girlfriend I've dated that I can see a future with.
And I go from long-term relationship to like long-term relationship.
I'm like, when I'm single, I'm crazy and I'm walling up.
You are the wolf of Wall Street, world of real estate.
But when I am committed to my relationships, I'm 100% committed.
I don't go out without her.
Like I don't, you know, which sucks because a lot of my business comes from networking.
But I made that promise to myself if I have a girlfriend.
I'm not going out without you to a club because I know what can happen.
Like, I trust myself.
I just don't trust these Vegas women.
You know what I mean?
So why would I put myself in those situations?
You know, people can disagree.
But it's like, I mean, when you're someone like me, especially, I'm like, dude, this guy has a G-wagon has all this money.
I'm like, bro, I know how girls look at me.
Like, it's not, you know, so why would I put myself in that situation?
Yeah.
And so, yeah, I'm very loyal.
I'm very trustworthy in that sense when I am in a relationship.
So I try to get her to come out with me every time we go.
Like Sunday, we went out to support one of my friends Latin nights
that he did in a resort world, which I thought was huge.
And I brought her with, and I try to bring her to all the events that I can.
But, yeah, I think so she actually, what I learned being together with her was that,
well, my other exes, I mean, a lot of them never, like, really cooked or cleaned
and, you know, kind of half-ass worked.
And, you know, I'm like, she actually cooks for me clean, like, takes care of the household.
Oh, so you're the wolf of Andrew Tate.
I'm just, that's funny.
So she actually makes life so much easier for me because now I'm, you know, I'm working 12 hours
a day and I get home to a home-cooked meal.
Whereas like before, it wasn't in that way.
It was just like kind of like, oh, yeah, we're dating.
We're cool.
We're in a relationship.
Yeah.
But you're not really providing anything for me, you know, in that sense.
And so, you know, for her, I'm like, well, I had never been in a point where I was
in a relationship and I'm like, hey, I'm going to pay all your bills, you know.
But now I'm in that point where I could do that.
But now I see the, you know, the correlation between like, hey,
you're going to take care of the whole household,
I got you with the bills.
I love that.
Yeah,
and it's funny because this is the first time I've ever done that.
Like, I used to be like,
oh, we're going 50, 50 and everything.
Like, you're paying rent too.
Like, you're helping me out.
Like, you know, but when now I have that,
I was like, I told her my expectations from day one.
I was like, hey, listen, this is where I'm going.
I have big plans.
I can't have a girl that just doesn't provide those things for me
because that takes a lot of time, like doing laundry,
cooking, cleaning.
Like, that takes a lot of time.
And it's just,
It's responsibility because, I mean, I spoke to, and I've been married for close to two years.
When you first started off before I did solar, I couldn't fully support, but she knew the structure
with the first six months, and then we started, like, booming and solar money was coming in,
and I guess at the point where we understand there's responsibilities.
Like, I'm going to be able to bring in the money at home, and she knows very well.
I don't, like, I don't go to Costco.
I don't ever hurry the car.
I don't go.
I get stressed.
When I'm in the grocery store, I'm like, what the hell?
She has to FaceTime me and actually says.
go to that thing, get that item because I get so stressed out.
But like when I get home, like, and I feel like that's a family unit, that's a structure.
You know what I'm saying?
When you get home, everybody knows the responsibilities.
I am bringing the funding in.
And like she knows the laundry, you know, supposed to be done.
She knows, like, the house supposed to be.
And at times you can switch things when I can assist as well, but we all have our different roles.
Because I'm going out there, I'm grinding.
And what I was going to say, too, is it's not just that.
Like, I would totally be fine with the opposite.
Like, if I had a woman who was an entrepreneur and about her business and was bringing,
in money, by all means, you don't have to cook or clean or do anything. I got it. Like,
we'll hire or made, we'll get this, we'll get that. But then you've got to also put in some
money for those things, too. So I'm not saying, like, the woman I'm with has to cook and clean
and do all those things, like a traditional family, but you have to do one or the other. You either
have to put in money or you got to put in the value in some way. Because you got to be like
in tune and kind of like level up as well. So, like, say, if I had a woman that was very
entrepreneurial making all that money, I wouldn't expect her to do 50-50. But yeah, I mean,
definitely help out with certain things and certain bills if you're not going to do anything around
the house. So I expect one or the other. You either have to put in some money or put in some value
because or else, you know, what's going on here? It has to be, you know, kind of equal and I think
that's what helps a relationship. Bro, you're so authentic and genuine. Like it's just like it's a
conversation. I forgot that we're actually even recording this thing, you know what I'm saying?
Just to actually conclude as well, you are the top 1%. In other words, you're literally, you know,
in luxury real estate, you're in house flipping. You're in your real estate. You're in your realtor.
as well. I know you really elaborated so much. How could you just summarize what you said for people
to try and strive to be at that level? Maybe not in real estate, even in a different field. How do you
strive to become a successful entrepreneur like yourself? So I think the number one thing is definitely
mentality. And if you guys need to work on that, I was lucky enough to, for whatever reason,
whether I was born with it or my family just instill that confidence in myself. But even me,
I always will give myself positive affirmations, do all those different things. And so I think,
for someone that's struggling, maybe just getting started with that, just going on YouTube
and just typing in like positive affirmations or listening to podcasts, like man, I listen to so
many, like Ryan Panita, for example, I listen to people that are successful, I look at what
they're doing.
I watch like million dollar listing.
I love the guys for a million dollar listing, like Josh Altman, Ryan, Sourhan, all those
guys I met Josh Hacley, which was an amazing moment for me because he was a big figure and
inspiration for me to get started in real estate as well.
And so just looking for people that are at the level that you want to be at and listening to their, you know, social media content being surrounded yourself with that mentality is the biggest thing.
Give yourself those positive affirmations just like you would go and put hours in at your work or at the gym.
Set aside 30 minutes a day to work on your mind and read a couple books that interests you listening to podcasts just like this, you know.
bigger pockets, things like that, whether it's real estate.
And I think that that's the biggest number one thing for me is mentality.
Once you got that on lock, the second one, and probably this is the most important thing
that I would say conquers everything is consistency, right?
You can go to the gym one time and work out all day, and you're not going to see the same results
that you would if you just go two or three hours a day every single day.
I like that another dream.
You know what I mean?
And what's funny is, just like the gym, you won't see results for a while.
I can work out for a straight month and maybe get a little bit of results.
But if I just go consistently one hour a day, every day for the next year or two, you're
going to see massive results.
And so with real estate or whatever it is that you're doing, consistency is the number
one thing.
You can't just half ass it.
And a perfect example is the open houses.
Like someone who isn't in real estate, for example, right?
What do you know about how many days?
does the average realtor do open houses a week, let's say.
When do you normally see open houses?
Not a lot.
Just maybe on Fridays and Saturdays, right?
Yeah, you see it like weekends.
You see it on the weekend, right?
I'll say Saturday and Sundays.
Saturday and Sunday is a big one.
Do you know when I do open houses?
When?
Monday, Tuesday, Wednesday, Thursday, Friday, Friday, Saturday, Sunday, Sunday,
Monday, Tuesday, Thursday, Friday, Saturday, Sunday.
I would do 10 open houses in a row, nonstop.
And usually agents will do them, what, 11 o'clock to 2 o'clock?
I'm there from 9 a.m. to 6 in the house.
afternoon every single day after day after day after day after day who does that it's just no
one different grade that you know what I mean but it's like you can either do one open house on a
Saturday or you could do seven in a row nonstop until you close a deal and that was my mindset when
I was a new agent I'm like if I'm not making the calls and I'm not door knocking and this is
going to be my thing the open houses why am I going to have acid and what am I going to do the rest
of the week I'm like no I'm never going to be an office and I'm going to my office is going
be open houses and I will sit there every single day because I have nothing better. What else am I
going to do? I'm like, I'm sitting there with an open house sign and people that walk in are
actively showing me that they're interested in some way to buy a house. So I'm like, why would
I do anything else? And so every single day I would be there. And I promise, I know maybe one other
agent I've ever met or two, my whole 10 years that I've been doing this, that when they do open
houses, they'll do them every single day. And you have no idea how many people I've met on a
Monday or a random Wednesday or a Tuesday because Vegas is also a very transit city.
Some people like casino owners and people that work in that industry, they're off Mondays
and Tuesdays, right?
People usually work weekends in Vegas and we have so much tourism too.
People are just stopping by.
And so my consistency of the open houses of doing them every single day is why I would close deals.
Because you hear these horror stories of agents, you know, that I've been doing open houses for six months
straight.
I haven't closed a deal.
I'm like, what days do you do them?
Well, usually just Saturday.
Or sometimes I'll do on Friday or Saturday.
And I'm like, so what do you do Monday, Tuesday, Wednesday?
What are you doing the rest of the day?
If that's what you're doing, go 100% into it and do it every single day.
And you put yourself in a situation where you will just not, you cannot not close a deal.
Like even you, like you know nothing about real estate.
If you started today in real estate and did an open house every single day and told yourself,
I'm not going to stop doing open houses until I close a deal.
You think you close a deal eventually?
Eventually you're going to close.
Eventually.
Eventually it's the law of average.
Law of average.
law of averages the more you do something with consistency you're going to see it and it's a law it's
not an opinion i'm not telling you an opinion it's a fact if you do something enough times eventually
it's going to happen and so that's money that consistency for me is the biggest thing is you have to
whatever it is that you're doing whether you know you want to be an actor or sing or the more you do it
the more you're going to succeed and so i would just put out if you're going to do content put out the more
content that you can every single day. Why are you going to do one post a day? You know,
you could do three a day, right? It's like Gary V. Right. Like if you listen to his stuff,
he's like, he tells people when he's speaking. He's like, how many posts a day are you doing?
He's like, I don't know, like, you know, three a week? I'm like, what if you did three a day?
Yeah. You know what I mean? And then you don't stop. You don't quit because you might do
them so often. Like I had a buddy I told the same story to when he was a new agent. And he called
me one day. He's like, Juan, this is like the 15th open house. I did. Man, nothing's happening. I'm like,
Dylan, trust me, brother.
Just do one more.
Just tell yourself one more.
One more, baby.
And I could not make this up, man.
I literally begged him to do one more.
And the next open house, he did, he closed it up.
Wow.
And from that moment on, he started doing more and more of them.
Now what, one more reminds me of Hicks or Ridge.
Just save one more body.
Just one more body.
And then eventually it's just like, I like that.
So that mentality and consistency.
Because no matter how bad or good you are, you could be the worst aging,
But if you just show up, you'll get there, right?
Because in sales, like, if you actually YouTube, the law of averages on YouTube,
there's a beautiful little short story.
And we have three different types of buyers, right?
Or like customers, the red-nosed customers, which are like those,
you're never going to close, like even in selling anything.
Oh, yeah.
They're like, you know, they walk into a car dealership and not, you know,
they already know what they want.
Like, you know, they just.
And you don't waste your time with those people.
Exactly.
And the unfortunate part is 80% of buyers are that, right?
80 probably 70 to 80% of buyers are red nose customers.
The next ones are the yellow, which they're indifferent about the product or service, right?
They're kind of like, yeah, I kind of like, you know, this solar company,
but this other solar company is kind of good too.
I think I'm going with this one, but at least they're kind of interested, right?
Or they're like indifferent.
They're like, ah, you know, I kind of want to get solar, but, you know, I don't really know.
Whereas the red nose customer would be people that are like, oh, I hate solar.
It doesn't work.
It's a scam, whatever.
The yellow ones are like indifferent about it, right?
But then you get the green ones that are like, oh my God, I need to get solar on my house so I can lower my power bill.
Like, this has to happen.
It's just common sense.
And then you knock on the door and they're like, oh, my God, I was just thinking about solar.
Come on in.
And it's not by luck.
It's the law of average.
But the percentage of those customers is probably one or two percent.
And so your job as a salesman is to look for those.
It's to look for those because no matter how bad of a salesman you are, you'll still close the deal if you show up to that right.
right customer. But yeah, you got to knock those 100 doors to get to that 101st one that
will close the deal. 100%. And then just how can our viewers get in contact for you? Like social
media platform, YouTube, what are the best ways you actually get to hold of you? I'm on YouTube,
the wolf of real estate. I'm on Instagram. The wolf of real estate as well. The O and of is a
zero. Okay. The wolf of real estate with a zero. And then my number, I mean, if you guys are
interested in anything real estate related, 702, 913344.
Do you offer courses as well?
So what's up?
Do you offer any courses?
I will soon, not yet.
I think that's probably the best route I want to take
because I get that question so much from so many people.
You dropped so much information.
I've networked with so many people in real estate
because me and my wife are looking to buying stuff,
but like in terms of that form of mentality,
I've never come across like a real estate agent that just take
at the next level and you can see it through the authentic information you're giving and your
experience as well so i really appreciate the time you've given us and also thank you so much
the loo
