The Code To Winning - TRUST THE PROCESS || SAM TAGGART || EPISODE 006
Episode Date: June 28, 2024TRUST THE PROCESS #006 Sam is the Founder of the D2Dcon association, author of ABC’s of closing, public speaker and CEO of D2D experts. He built a 8 figure consulting business in under 7 years an...d has consulted over 200 businesses nationwide. He consults businesses nationwide on creating, implementing, and growing door-to-door and in-person sales programs. After being recognized as one of the top personal alarm sales reps in the country (as the VP of Solcius, managing millions in sales per month), Sam felt compelled to create something greater, leading to the launch of D2Dcon. Sam has a strong passion for influencing and leading others. His personal mission is to unify, uplevel, and bring honor, and integrity to the D2D industry. In this interview with Sam, we discuss the idea of D2D Con and talk about interesting topics, we talk about talents and gifts. Working hard vs Talent? Gifts we inherit from our parents and many before us. We talk about leadership, leading from the front vs from the back. The importance of leadership. The divorce he experienced and how that had a massive impact in his life. We also touched alot on mentoring and how sometimes you have to pay the price for mentoring and do whatever it takes. The mentors that have had a massive impact in his life. The challanges he's had being a leader and some good and bad investments he's made. Amazing interview
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The Coat Winning Insights you need today to seize the world tomorrow.
Today we actually have a very special guest.
We have Sam Taggart in the studio.
Just a brief overview of Sam Taggart.
He is the founder of D-2-D Con Association.
He's a public speaker, an investor.
He's also the CEO of DDD experts as well.
Throughout his journey, he's built an eight-figure consulting company
in the space of five to seven years.
years as well, including consulting for over 200 businesses nationwide as well. So it is a great
honor to have within the studio today, The Man, the Myth, the Legend, Sam Taggart.
Thanks for having, man. How was that intro, bro? That was a great intro. Wow, I could listen to
your voice all day. I love it. Actually, speaking of this, as we start the podcast, I know
you and D recently went back or went to South Africa to go visit.
I wanted to kind of like just get like how was your experience that.
I tried to like text.
I think I texted the wrong number to try and give like like the insights or things.
Well we wish you were had your insights because there's a total letdown and I'll tell you why.
The bucket list mastermind I host.
I host a where we host two to three events every year.
The next month we're taking a group to Mediterranean on a yacht.
And one of my things in my bucket list was to cage dive with great.
white sharks. And so I look up places and it says one of the top places in the world is South Africa.
A Cape Town, right? Yeah, down like, I mean, it's kind of north of Cape Town and there's a spot that's
famous for it. So I book an excursion. I fly, you know, all these people out there to come with me to do
this cool thing. Cage dive with Great White's. Like, that's a big deal, right? So we get to the
little teeny town. We go in and we're like, all right, like, and they're like, oh, just sign this thing.
Just so you know, like, you may or may not see Great White. I was like, oh,
what do you mean?
They're like, well, we haven't seen them in four years.
I'm like, wait, what did you say?
Wait, wait, did you say you haven't seen Great Whites in four years?
How are you stating on websites?
How are you marketing?
How did I just fly across the world?
10,000 miles, bro.
To get here to stink and not like, what?
I just found this out.
So we go out there, they're like, well, we maybe could see some other sharks.
You know, the orchid, they scared them all away.
And I was like, what the freak am I doing here?
So we get in the cage.
They're like, no sharks, nothing.
They're chumming.
They're spraying like fish oil all of our faces.
It smells like, this is terrible.
We're like, what are we doing?
And finally, like a five-foot shark comes along.
We're like, oh, yeah, cool.
And it like swims away.
It's like a total of three seconds.
We're like, really?
That's it?
And then we drove away.
So anyway, my shark diving experience was a very big letdown.
But South Africa was unbelievable.
We did charity work.
We did, you know, table-top mountain.
We did some really cool stuff, too.
So overall, the trip was epic, you know,
it was a bucket list kind of experience.
The safari we did in the Kruger Park was unbelievable.
I saw that.
But overall, the shark diving, just so you know,
don't get sold on cage diving with Great Whites in South Africa.
That's crazy.
So the reason why I say I saw that,
I was speaking with Tom Self and Claudia,
I think because they were going with you,
including Michael O'Donald as well.
So they were asking a few stuff to do.
while they're there. And I found out I missed one number of yours. So I've been sending the wrong
Sam. And this person's not even responding. I'm just sending all these stuff. I'm like,
you're like that dick. I'm like, Sam, just ignore it. Just click like. I'm out there like,
you know, go to steers, try this thing. It's like similar to like America's Wendy's tried that thing.
It's similar to like your raising canes. I was just at the point just trying like, you know,
explaining depth of what you could try out. And then when I reached out to you, I think three weeks,
go, I found out that I actually have the wrong number all this time.
So I'm like, Sam is not that bad of a person.
He does respond.
Yeah, I do.
I'm pretty responsive.
That's awesome.
Did you at least try the walk with Lions Park?
No.
So that's the one I spoke to you and D about.
So there's an actual park.
It's about an hour and a half away from Johannesburg.
You literally walk with about 450 pounds of male lions.
You sign about like three waiver forms, literally at your own risk.
because animal instinct can pretty much kick in any time.
But it's been safe for the most part.
But you literally walk with lions.
Like lions in person touch them.
That would have been epic.
We did that with elephants, but not lions, bro.
That's, damn it.
Now to go back.
Still young, bro.
Still young.
Awesome, awesome.
So I have a question.
My very first question I wanted to ask,
since you saw you pretty much the face, in my opinion,
of DDD. Like if anyone says Sam Taggart is like, you know, door to door, mainly because you
assembled like the DD-Con, which is one of the biggest conference specifically for
door-to-door con, including for sales. How did you manage to get all these different industries
in one specific conference, like one roof and just make it like pretty much a thing like for
the next few years? How was that possible? Great question. I think the mission, I think anybody
like if you think of the podcast title, the code to winning, winning starts with a good vision.
You know what I mean? And so I, it's 2017. I'm on a three-day meditation fast retreat.
And it's day two. You're hallucinating at this point because you're just like hungry as heck and you're by yourself on a rock.
And I had a vision. And it was just like you need to help unify up level, bring honor, integrity to the door to door space.
And I was like, we must have some wrong signal here, God.
Like, this doesn't, that would never work.
You know, this is a cutthroat industry.
There's no collaboration.
There's no tools.
There's no training like that they wouldn't accept it.
And it just kept calling me and calling me.
And so finally I was like, all right, I'll beat this drum.
I'll preach this mission across the mountain and called friends, called homies.
I was like, hey, you guys should come and, you know, come to this conference.
And everybody was like, no.
So I'm like, what the?
a freak. But then there were a few that did buy-in, and I learned a lot through the lesson. We had
850 people show up to our first event, which I felt like was a huge... 850. Yeah. Some don't even
fill that up today. Yeah. So, like, for me, I didn't know. I'd never been to a conference. I'd never
hosted a conference. Like, I had no idea. I was like, I got it. I was like, well, I have 100 reps,
and I know other people that have hundreds of reps. So if I could just get like a couple homies to
bring 50 each, like, we got at least a room, right? Like, that was like my mentality. And
Turns out none of them would bring anybody because they thought they were going to get recruited.
It turns out, like, random people like Tom Self was actually the very first door at Orkon.
I didn't even know what roofing was, bro.
He flies in from Chicago, hears about it through some who knows what.
And I'm like, oh, how'd you guys hear about this shit?
Like, you know what I mean?
I was just like, what is this?
And I'm like, a roofer.
What do you knock doors?
How do you even sell the thing?
Yeah, bro.
And I'm like, oh, wow.
So I opened my eyes to, you know, a not only national, but international footprint that
I didn't even know existed.
I thought Utah was this door to door mecca.
And anyway, so we've done that for seven years going on our eighth year this year.
And it's been fun.
And the mission, and we've grown every year.
It's funny, I'm at a solar event right now and keynoting.
And I had like maybe three, 400 people, not 300 people.
And I was like, damn, we had like 3,000 people in the audience, like sitting in chairs.
Like, because I have chair counts.
And I'm like, oh, shit.
Like, we're like legit.
Like, you know what I mean?
Like, we have, we have a squad.
We have a tribe.
Like, and I think it's because like, despite the industry, despite the jersey you're wearing,
I think everybody needs a tribe.
And our mission is very simple.
It's like to bring honor, integrity to door to door.
And I think a lot of people have this shame around the profession.
And there's a lack of understanding.
And if you don't, if you haven't done it, you can't knock it.
You know what I mean?
Like, and if you're not good at it, then the guys that are good at it are like,
yeah, you never hack.
Like, less respect.
right but like game respects game and anybody that can go knock doors and be good at it and make good
money at it there's like a mutual level of respect like i know what you go through and i know what
it takes to go be successful at that and i think that our tribe is is strong and and it's been a really
fun fun venture awesome speaking of the do to door door con i think my very first experience could have been i
think door door three it was a time where john god or four oh john
John Taylor is his first.
He's first.
It was Amy Spencer, John.
The other guy for Anthem, it was only six guys for pest control at that time.
The metric was $1,000, I mean, a thousand accounts for you to actually get a golden door, which at that time was like...
A lot.
It still is a lot, too.
A lot.
Now, the question I want to go to is, over time it's changed.
Right now, I think it's about 650 for, like, pest guys.
No, $650,000 in revenue.
It's still a thousand accounts.
We didn't lower it.
So it's still the same?
Yeah.
So what kind of like determines the benchmark like when you look at that?
Because right now I think the grit has over, gosh, 20 guys.
34 dudes hit it last year.
What's the metric of the benchmark then?
So it's, I mean, we've raised it.
So we added $550,000 in revenue.
Then we upped it to $650k in revenue because people were doing a thousand accounts,
but $400K in revenue.
So we were like, what's more important?
$650,000 in revenue or $1,000 accounts.
Or some people are like, well, we get paid on revenue, don't we?
Yeah.
And so we added metrics, and that was just pest,
and then solar has its metrics and roofing and alarms and windows
and all the other home services, right?
And so we just said, okay, what are the top 1% doing
and how do we continue to raise the bar?
And in solar we've raised it, windows we've raised it,
pest we've raised it.
Because, yeah, we used to have six dudes at it.
And now all of a sudden I had 55 golden door winners and pest control this last year
and they're petitioning, you better effing raise it.
Because what's crazy is that four minute mile, it's like four minute isn't so cool
anymore when everybody effing goes hits it.
It's like, well, now what's the cool?
And so we want to create that like really, I don't even say top more than top 1%.
It's like 0.1% is what we're going for of like, who are the bad.
Like, you know, I was the number one rep at Vivint at 3,500 sales guys.
and that was the only one out of 3,500 that did 400 accounts that year.
You know what I mean?
So, like, that's the golden door number.
Like, there are a lot of people and a lot of companies will not ever get golden door.
Like, that's how cream of the cream.
Okay.
Then my next question, not necessarily for those that are not good.
I'm going to try and figure out, like, in your opinion,
with the people that you've worked with and the variety of different industries
and those that are actually the top one percenters,
what's the difference to those that are very good and those that are golden door?
Like what is that bridge that closes the gap between the two of them, in your opinion?
It's not necessarily the pitch.
You know, a lot of people in sales, they're like, it's not what you say, it's how you say it.
I don't know, I even disagree with that.
I think it's the tenacity between how you're operating and who you are as you show up.
So let's say I'm sitting with a customer, you know, an average rep when the customer, you know,
an average rep when the customer gives them some objections are like oh okay yeah cool I'll come back
later or whatever and they're they're doing the objection lines the the clothes are almost that's like
turn off what they're hearing and they're like despite anything you tell me I'm not if I'm leaving
this house until we're selling the deal you know and like that mentality of like that's cute
but I know that this is best for you so we're going to ink this thing and like they knock a door
and they're getting injections and they're like not even feeling
them where I think the emotional element of under or middle average people they get really emotional
like it's like they feel all the emotions they they have down days because they're like ah man
this is hard or la la la la the golden door dudes they don't have down days like they're just like we go out
we're like machines we have them produce every day it's predictability you know you might have a rough
day but you never have a bad two days three days you might have one but it's like I think I bagled
one day in like two years sprint.
Like think of that.
I didn't come home with a zero where it was like normal for people to go get one or two a week
where I didn't miss a day.
If I'm going to go out, that thing's selling.
Like I don't care if it's at 10 o'clock at night.
I will sell because that's how I show up.
And it's that consistency.
And so like watching, studying, I have a DDD podcast.
I've interviewed a ton of the Golden Door winners, right?
and to see the tenacity behind them,
the competitiveness of saying,
I'm effing doing it no matter what,
and just watching how they show up internally for themselves,
that's a difference.
Awesome.
Thank you so much for mentioning that.
The next question I wanted to talk about,
you've dealt a lot with a variety of different leaders.
And obviously, industries are a little different.
With pests, usually the managers are always leading from the front.
They're selling there in the trenches nonstop.
And sometimes they may be like,
a disparity and a little difference in some cases like with solar where you have a bunch of people
that are setting and others that are just closing. But my question actually is how important is
that the leaders are constantly in the trenches with their reps and leading from the front?
Yeah, I mean, you can play both sides. In our industry specifically, it is very important until you
at least have somebody else leading from the front. Does that make sense?
Yeah, 100%. It's like, do, does average?
have to leave from the front?
Yes, until somebody, you know what I mean?
Like as long as somebody's doing it.
And if you aren't to the level of excellence where you want to be,
then better effing do it until you have somebody that is setting that bar for you.
Does that make sense?
And like J.T., for example, he now had 35 golden doors.
Does he need to be in the front trenches?
No, he had 35 golden doors doing it for him.
But he had to that year three at Door to Dorcan because no one else was doing it in the company.
So he's like, if no one's going to do it, I'll eff and show him, I'll do it.
But then what's so fun is like when he goes and says, okay, I'm going to go back in it for a Saturday or a week or whatever and just to prove his dominance.
It's like, think a king gets off his throne.
He's like, I'll still kick you out.
You know what I mean?
Exactly.
Like all the warriors are like, oh shit, like, yeah, he still would kick my ass.
Exactly.
They need to know that to maintain influence.
And it's like, you know, think of Vikings.
It's like, okay, like, don't fight the king still.
Like, but if the king's fat and ugly, it's like,
dude, we're going to mutiny and take over this dude
because he's just stupid.
You know what I mean?
He doesn't get it.
And so when you bark orders.
So when you bark orders, it's like,
do they know that you have empathy?
Do they know that you know what it's like?
And when I say, you're just full of excuses.
Like, what do you mean?
How do you know?
It's like, because I can prove you wrong?
Like, you know what I mean?
Like, because I'm in the same neighborhood.
I'm telling the same thing for the same price.
And so therefore, like, do I have some magic wand or something?
Like, you know, so this element of empathy, breaking, limiting beliefs, this element of like compassion.
Because like there are times where the leader gets so far disconnected that they don't know how to innovate, solve, adjust, where I'm like, dude, you got to have an ear to the ground or at least generals with the ear to the ground.
You know, I'm glad that was just perfectly spot on.
And I mean, I spoke to you earlier as well, like, John Taylor's, like, probably by far, like, the best lead I've ever had.
It's not even, like, a friend of mine or anything, but the amount of respect I have.
Yeah, you have respect.
It's just, like, I don't need to be, like, you know, your buddy, buddy.
But, like, from day one, we rocked up there.
And, like, the five, six months there, I can't remember him bringing less than eight pest accounts.
You know, like, just to do something like that consecutively.
And there was a time we actually had a rainstorm in Princeton, New Jersey.
was trenching and raining.
Some of us in our car, some of us are like,
what do we do? You could hear him like doing a recording pitch,
and I think that day picked his lowest, which was eight.
And he started all from five o'clock till like seven getting like the second account
till the eighth account.
And just to see that form of leadership,
I don't care whether you like him or not,
but seeing people leading from the front like that,
it's just like, wow.
Yeah, and it's like no one can take away my trophy of number one.
no one can be like oh well
you know what I mean I'm like
but the scoreboard says Michael Jordan has how many rings
okay like you like him you don't like him he wins
right like at the end of the day everybody will respect
the fact that Michael Jordan did what Michael Jordan did right
like and he was kind of a dick
people maybe was like oh but he's la la da
it's like okay but he won championships
and so I think like when
when a guy that's winning walks into a room
and says all right guys
guys, pull out your notes, and we're going to start training. Everybody effing pulls out their notes
and says, I will do what he tells me. When a guy that's just training and talking and up there,
but not winning and underperforming and hasn't ever done it, he's like, all right, we're going to do a
training. Nobody takes out their notes. Does that make sense? And I see it so often that people are out
doing podcasts and shoutouts and content and this and that. And I'm like, dude, show me your bank account.
You know what I mean?
There's so much fake values, fake gurus, fake, let me show you, let me be the preacher,
let me be the this.
And I'm like, dude, people are smart.
They're intuitive.
They can read through your bullshit.
Like, you can fake them for so long.
But the guys at last, the guys that actually, like, have real long track records and, like,
are winning are the guys that didn't have to pretend.
They just, they're like, whether you like the content, don't like the content,
I made my money here.
I am leading you.
You don't have to follow or not because I know how to win.
I just want you to win with me.
Does that make sense?
That's why we're talking.
That's why we're coaching.
That's why we're putting a podcast out.
That's why we're putting,
like, we're just doing it because we think there's other people that can win as well.
100%.
100%.
I love that so much.
Which leads to my next question regarding leadership,
what would you say then is the most effective way a leader can bring the best out of,
like the people that they lead?
Like, because I heard it.
saying which I don't fully agree with. It says there's nothing like a bad student, only a bad
teacher. What do you think of that? I agree. So like my seven-year-old, he has ADD, he has zero focus,
he has low respect for authority. And you're like, huh, it sounds a lot like most sales guys.
So he has the team. See what I'm saying, bro? Like I'm like, I'm like, wait a minute, he's got the
formula to be a badass sales dude. And he goes and sells lemonade. He comes home with a hundred bucks
in an hour. Let's go, baby. Let's go. I'm like, oh, hell yeah. Sammy, about to be dethroned there,
brother. Yeah, I'm over here like, I will groom him. But guess who calls every freaking three days,
his teachers? And guess who just put him in special ed? And then another special ed, his teachers.
And I go, cool, because he's not fitting in your like little framework of how you know how to
teach 70% of your students that are like, do your homework, read the story, he's like, he reads, he
reads to us at night, but he doesn't read the words. He summarizes what's supposed to be on the
page. I'm like, why are you just making it up? I'm like, just read it, bro. Just read. You know
what to read, but his attention's so bad. He just doesn't want to read it. But what's so crazy
is he's so smart. He's so quick. He's so socially intuitive. He's such an empath. And I'm like,
huh, I need to become understanding of how to teach him, so I don't douse his flame.
I inspire his gift.
So the problem is, like, I was talking to a guy at that dinner last night, he's from Germany,
and he learned Spanish, and then he goes to a two-month immersion in Bolivia,
but then somehow a Spanish teacher brings in a Japanese teacher, and he's like,
comes in and speaks for 45 minutes, and the Japanese teacher didn't say a lick of English.
They were there to learn Spanish.
And after 45 minutes of talking,
all of them could say the ABCs,
they could say the colors,
they could say a basic sentence,
and 45 minutes they could all speak
a basic broken Japanese.
The students,
they were there to learn Spanish.
And he said,
did you see what I did here?
He said,
I used effective programming as a teacher,
never even speaking any of your languages,
and you just learn Japanese.
You asked, like, an ineffective teacher
comes in to teach you Japanese,
it'll take you six months to probably learn that.
But you could learn in 45 minutes.
He proved it.
Isn't that crazy?
Every student got it.
And so I think there can be bad students
in the sense of you have an ego,
you're not a student.
So when you define the word student,
in my mind, a student is there
actually out of their own free will and choice
because they want to learn.
The problem is,
is I don't think just because someone has a job
or someone has a title or someone's in school,
they should have the title of student.
I think there's a lot of people just drifting and asleep.
So just because you're there existing and your bodies there,
your eyes are open doesn't mean you're awake.
Boom. Wow. That's powerful.
And speaking of actually even last night,
I actually liked these questions.
You guys spent about 45 minutes.
Yeah, one question, bro.
Like, can you answer, why? Can you answer my?
But, like, it was actually important.
The reason why the mentoring question is coming next is,
in today's world, like, you just flip on Instagram.
It's all these fake gurus.
I'm like, bro, like, what are you doing?
You know what I'm saying?
Like, there's a bunch of people that are trying to do like coaching.
I'm like, bro, what are you coaching?
You're 21 years old, bro.
I know.
I still feel I have imposter syndrome.
You know what I mean?
Like, I'm like, I'm 34.
I've made millions of dollars.
And I still feel like I'm like, what do I know?
You know, my point is mentoring is important,
but it's so hard to try and find, like,
the right ones through this very phony, like,
social media thing. But I don't want to focus on that right now. I know that you still do
masterminds and you still attend masterminds and you still try to reach out to people.
I just had a good one today. Can you share that about that?
Got a FaceTime from somebody I've been trying to network with. Erwin McMahonis, do you know who he is?
No. He wrote the book Mind Shift. He started the church Mosaic. He's like a big old pastor.
He's written like 40 books. He facetimes me today. He's like, sorry, I've been hard to get a hold of.
And I was like, whoa, you're getting a FaceTime. But I paid him a hell of a lot of it.
in a 10-minute conversation, and I resonated because I read his books, I was like,
I aligned with his message.
And then I said, so this is actually, to answer your question, I think I know you're going
at this.
I'm going to use Irwin as my story as my example, because it happened literally a few hours ago.
This was today.
So, you know, I had Dave Meltzer come out to Haiti with me last year.
I had Tim's story come to with me to Switzerland on my mastermind.
There's certain people selfishly.
I'm like, I align with your vibe.
so I will try to figure out a way to build a relationship, right?
I went to Scotland with Dave and, you know, like, so I'm like, who's next?
Like, who do I vibe with, you know?
And I'm reading this book and it just like called to me.
Like I was like, like, when you're reading a book and there's like, oh, that's cool,
but like there's times where you're like, damn, that like the value system aligns with me.
The mission they're on aligns with me.
The track record aligns with me.
The people he's helped I align with.
because some people,
where they're picky on who they help.
Like, you know,
but this guy's coached Oprah Winfrey.
Like, you know, like, this guy, like,
he lives in SoCal and has worked with some of the most powerful people.
And you're like, okay, obviously if they're paying him
and obviously he's coaching these kind of guys,
like Tim Story's the same thing.
Maybe I align with those people,
and if he's coaching them,
how do I get into his circles?
You know what I mean?
And so, you know, I figure out a back door,
and the back door was I took a chapter
in his book about, he talks about this mushroom and leadership concept.
And he's like, do you eat the mushrooms first or second to figure out if they're poison or not?
You know what I mean?
Like go first kind of concept.
And so I'm on the keynote at my main stage and I actually reenacted his mushroom example on the main stage.
I picked the guy out of the stands.
I said, I got five types of mushrooms.
We're all a tribe.
We got to figure out which mushrooms poisonous, which mushroom's psychedelic,
and which mushrooms are completely fine to eat.
We're going to die in the wilderness.
And, you know, you can either pick somebody out of ants to be the guinea pig, but one of these
mushrooms is going to make you your pants in the next 15 minutes. One in about 30 minutes,
you're going to be tripping like no other. And when are you going to die? And the other three
are just going to like, they're totally fine. Okay.
It was like, you pick, go. And then I sat him on a chair and I said, we'll find out in the next
probably 15 to 30 minutes, which one you picked? Like live in front of everybody. And
the way I keynote, very different than most.
I've raft, I've done shit like the, like, I don't know.
And so I sent them the recording of that.
And I said, hey, bro, I think if anybody read a book and did a whole reenactment of a thing
that I taught out of a book, I think you'd want to see it.
So the way you network to somebody, the way you add value back to them, the way that,
you know, kind of finagle your way into where finally he gets a FaceTime, he's like,
dude, I watched that thing.
I was laughing my ass off.
is the first thing he says.
Love it. Absolutely love it.
And he said, before I work with anybody, I really want to FaceTime them because I want to see their vibe.
Does that make sense?
100%.
And so then you're like, okay, he's going to read my energy because your energy doesn't lie.
People lie.
Energy doesn't.
And when people try to go pick mentors and people try to go watch people on social media,
you will soon, you can be tricked pretty quick, but energy doesn't lie.
100%.
Does that make sense?
I love it.
And so he sees that.
You can tell him vetting me,
just as much as me vetting him.
And at the end of the phone call,
he's coming to Croatia with us in October.
He's coming to Doordorcah on January.
You know what I mean?
Like he's like,
all right, let's do this.
Let's go to Croatia.
You know what I mean?
You can tell.
Like, I was like,
hey, I know this guy like,
I'm not trying to be that weirdo.
Like I'm not some nobody.
Like, you know,
but I was like, how can I help you?
And like, what's your mission?
Like, where are we align it?
And so that would be like one example.
It's like you got to have a lot of people in your world that you say, how do I pull a seat up to the table?
How do I feel like I'm, I deserve the table?
And how do I be humble enough to say, I don't know.
Like, there's so much I got to learn.
I can learn from you.
I can learn from everybody.
I actually, I love everything you just mentioned right now.
I actually want to ask a personal question for me.
I, you answer this question last night.
And I think it would also be very helpful for the audience and people out there as well.
I struggle with the fact that I, I, I, I struggle with the fact that I, I, I, I, you answer this question.
I'm good at networking, but I kind of also have a bit of imposterous
where I'm like, these people are giving me so much value.
They're taking their time to come to the studio.
They are super successful.
But it's like, what can I give back besides a good handshake and a good vibe?
How can I add value personally for me to those that are extremely successful?
Because I've been getting people coming over and I've been so appreciative,
but I'm like, I don't want to just do a thank you.
I don't want to like, I'll go to your events and stuff, but I still don't feel
sufficient enough.
I'm like, how can somebody add value as they continue to network with those that are super
successful and I want to get mentorship from?
Three things that come to my mind.
The first one you said it.
Like, I paid Dave.
I paid Irwin.
He said, how much?
I said, how much?
And he said, you just tell me.
And I'm not going to be like, five grand.
You know what I mean?
I'm like, here's 50 grand.
Like, it wasn't like, you know, Tim's stories.
Like, whatever he thinks fair?
I said, well, like, I don't want to be insultive, like, and I don't want to overpay,
so, like, help me find a range.
You know, so it's like, you pay by going and getting a ticket.
You showed up.
You're not, like, trying to go and be, like, the guy that's like,
I should get free tickets and not have to pay for shit.
Like, I got invited May 1st to go down to Tony Robbins thing with a, on a private jet.
I was like, just tell me the number.
Like, what's the, I'm willing to spend the money.
I think too many people, they look for mentors, and they accept free.
Does that make sense?
It's not free.
number two is how do you create either a mission or vision and it doesn't have to be monetarily like when
you said students i was like oh great i love helping i have a street smarts community that's helping
high school kids how to learn street smarts not book smarts they meet every other tuesday they have online
education and i'm passionate about giving back to like younger entrepreneurs so maybe you're like okay
he cares about this how do i make him feel good about what he just did so it might be a charitable
give back might be a mission thing but the third thing is
really important. And I'm going to give you some advice. I don't know what the mission of the
point of this whole thing is. So clearly give me the reason we're doing this. Yeah, I'm giving me that.
I just did it because I was like, whatever, you've been in my events. Like, that's cool and I like you.
But not everybody you reach out to them and it's going to give you that same grace. Does that make
sense? You've already been to multiple of my events. You know, we already have that relationship.
But if you give me, like, clearly how this is going to serve and give back, and then how is it going to
benefit me. Everybody's in it for them. What's in it for you? But like, what's in it for me?
So I'm going to say, no, if you're like, I have no audience, I have no listeners, I have no
reason, and I'm your first episode. Does that make sense? I'm like, no, you have an audience,
you have comments, you have gagement. So how can I now tap into your audience? Selfishly. Does that
make sense? I'm just going to call a spade of spade. Then the third one is how can you send me a text
in two weeks and be like, bro, I had like six people listen to your podcast.
that all just said this and it changed their life and the spark went this way.
It might be in a year.
It might be in five months.
But it's like when somebody gives you advice, like, hey, here's my top three books.
What do most people do?
Oh, thanks.
What's a good, successful student do?
Hey, I read all three your books.
Here's a little summary of what I got out of them.
I'm super excited to implement these two things.
How much cooler of a text message is that when I'm given some advice?
Because one person out of 50 will do that.
Now I'm like, that guy's going to make it.
That guy's a good student.
That guy's a stud because my vice, my value didn't go on deaf ears.
Powerful.
Absolutely powerful.
The reason I actually like what you did, I'm going to go back and look at it because you
give a blueprint because one thing I can't stand is one of those like work hard and just
visualize it.
Blueprint is easier just to follow the steps and hold yourself accountable for everything
that you're doing and actually measure through a metric and seeing how you're doing
as well.
So I really appreciate that because I feel like I've had that.
that personally for me where I've like, man, like, I need to do more than just like go to a VIP event.
I need to do more than just like maybe get a general admission.
I want to do more because I feel like they have been receptive
because they've seen me at their events like yourself.
But it's at the point it's like what you being is far more valuable than me paying $2,500.
I personally feel because it's very educational, not just for me, but for the audience as well.
I think the people listening to that need to realize that you've spent the money.
Like you've shown up.
and you value what you learned more than your $2,500.
Does that make sense?
100%.
Where some people, they're like,
they don't even value what they learned more than the admission of a book.
And so I think that, you know, I asked a question,
I'm like, what book would you have spent $1,000 on knowing what you know now from that book?
Can I just quickly answer that?
Yeah.
Number one, the secret and thinking grow rich.
So I had to, like, mention those two.
You know what I mean?
Like if you, like, think of that question.
That's such a better question.
That's like, what your favorite book?
So most people spend $20, $15,
on a book, right?
You can go buy the secret for $15.
But knowing now that it's changed your life
and you've got the value out of it,
if I came to you and said,
hey, it's $1,000.
You're like done.
And I think this is where people misunderstand
themselves as their best investment in.
So if you're a young college kid
or you're whatever, like,
I think too many people underestimate
the value of investing in themselves
in their network.
But network comes from intention.
Like, I don't think, I think some people, like, I got a network.
I'm like, bro, but if you have no intention of doing it, like, what's the point?
Like, I was not going to go to this thing in May, but I'm like, oh, those people are going on the jet, Chris Crone and Keaton Hoskins.
And, you know what I mean?
I'm like, for me, I'm like, cool.
I gave Chris Crone 15 grand just to his charity because I wanted to go shoot his, you know, his gun on his turret in the range.
You know what I mean?
Like, and I was like, why does that matter?
I'm like, he's a local guy that has a network that would value of me.
and I could get, you know, there's co-lab opportunities,
so why do I do that?
Does that make sense?
100%.
No, that's perfect.
No, thank you so much.
These are golden nuggets.
Absolutely golden nuggets.
Just before we go to the next thing,
just going back and touching again on leadership,
one of my favorite all-time stories is Alexander the Great,
you know, the whole burning the ships thing.
We're not going back until we either die by the sword or we conquer.
And I feel that you,
people over time we've always we social creatures so we often do look up to like
those that are like the leaders as well and in my question into this is the more
sales industries seems to branch out the more leaders we have the more unqualified
people there are out there that are not really at the standard of leadership used to
be back then as well what do you think it takes to be that ferocious leader that is
absolutely just admired, respect, and listen to.
I know it's such a broad question, but...
No, and I have a really good answer, hopefully.
And I stand by this very heavily.
Time and training.
Too many people are trying to shortcut the answer to that.
I went to school and studied leadership.
You had 25 years, that's your leadership of doing the shit.
You know what I mean?
Meaning so many people think I'm going to be this bad-ass leader
at 26 years old.
I'm like, that is going to be so dang rare.
You look back at, like, let's take the Vikings example again.
How many hours of, like, battle training and jousting and fighting in the sword with sticks
and, like, beating each other up?
That's all they did.
And how many real leader did they have in their army won?
And everybody's competing battles, like, you know what I mean?
And it's like they lived for that.
That is, like, literally their profession they lived for.
how many people go get a job and then start training and then they're like oh why am i not i'm like are you
effing kidding me a doctor had to go to like 15 years of specialty school before he made a dime then he gets
to cut open you once he got his first job and that's why he's a professional and when people are like
i'm a leader it's like dude you feel the you feel the vacancy at a company because they had
no other options and they're in a hiring deficit. You didn't, you're not a leader, you have a title.
Like, congratulations, bro. Like, I think so many people are, like, they start a sales job,
then they start training. It's not like you had five years of professional sales training,
then got your first sales job. Yet then we're asking, why is the sucky leadership? Why is there
sucky salespeople? Why is there this? I'm like, because they just started professional sales
training and 95% of the companies don't even have a system of professional sales training.
They think by doing the job, they're going to become magically better. Some will, but just because
you golf every day doesn't make you better. Does that make sense? 100%. There's golf. I play golf
my whole life. I still, I shoot the same today as I did 15 years ago. 100%. You know what I mean?
Yeah. One of the questions I wanted to ask you, I don't, I don't mean to play devils at
advocate, but I don't fully agree with this one. It says hard work beats talent. Now, let me tell you why I don't say that. I feel like hard work is very important, but sometimes people are not so cut out for something specifically, and regardless how hard you do something. And I want to make an example with Leo Messi. I'm looking messy. I'm not even a fan of Miss. I'm over a Ronaldo guy, by the way. And obviously that contradicts what I'm saying. I will argue that.
I'm over another guy.
So with Messi, it's just talent.
And I think I've heard one of a story,
it was a podcast or as a sport podcast,
with somebody that's played with both of them.
And he said there's a time where Messi would FaceTime, like, his family.
He's not doing like these drills, just FaceTime his sons.
And after then just gets the ball, takes on five guys,
takes a glorious goal.
The reason why I say that I feel like talent is just as important,
and you can develop that talent, in my opinion.
But I feel like sometimes there's so much of brainwash.
And I just go work hard.
You can figure that out.
What's your saying on that?
What's your?
I would agree.
I think there's favor in the person and then there's favor in the land.
Meaning you may be standing or planting in the wrong land.
Does that make sense?
100%.
And so it's like, cool, you could plant pineapples in Utah all day, baby.
And you would have zero pineapples.
You know what I mean?
That's a good analogy, actually.
Alfalfa, you could do pretty good here.
So it's like, I think so many people assume that all land is built the same.
And we underestimate.
So I wrote a book called The Self Experience.
It's all about how do we fully experience our own self, identity, profile, gifts.
And I think too many people don't double down on their strengths, and they try to be somebody else.
It's like, well, my brother did it this way, so therefore I have to.
or my dad told me I needed to.
I'm like, hold on, just because your dad did that.
That doesn't make, you know what I mean?
And, you know, I hate saying this,
but like I found my dad sold Kirby Vacuums in college.
My dad was a successful entrepreneur.
I saw my, all of my uncles are successful entrepreneurs.
My grandpa was the best sales guy
in all of State Farm in the West Coast.
Wow.
I just found a dude with my last sales summit event.
I'm in Arizona.
Guy walks up to me and is like,
are you related to Grant Taggart?
I'm like, I've never heard of that.
that. You've never heard of the Smithsonian dedicated to him in Utah Valley, Grant Taggart? I'm like,
no, what's this? And I look it up. He's like, he had 20,000 insurance agents back in the 50s.
He was literally the best in the world. And he said, my mom was the only employee of his,
and she happened to have these extra books that were written to him. And so he just mailed me these
books that were signed to Grant Taggart that were like OG sales books from the 30s, literally
with dates on them. I look him up and I'm like, I start to almost get emotional because I'm like,
damn, this like runs in my blood. I call my dad. My dad, you know Grant Taggart? He's like, oh yeah,
he's my great uncle. I'm like, what the hell? So I'm like, if you, I believe that our DNA actually
goes back about three generations. So like we have things, traumas, gifts, energies, interests,
addictions passed through us generation to generation even through birth. And so if you think of that,
you're like, cool, I have talents that I naturally develop, but like prehistoric to us,
just passing through us through conception and through birth, there are certain things that we just have.
Does that make sense?
100%.
And if you look at my track record and now I'm like studying genealogy, like wow, both my mom's side,
my grandpa, my mom's dad, and my dad's side had a very good track record of entrepreneurship and
sales.
So just in my bloodline, I'm like, oh, that also makes sense.
You know what I mean?
Yeah.
My seven-year-old that's a stepson of mine, not mine, just genetically makes sense.
but he also has four generations of addiction.
His dad is like basically homeless
in and out of prison without a driver's license.
So I'm like, if I don't re-correct this,
because his grandpa lives in a like basic shack
in a basement with his dad
that is an unfinished basement
and doesn't have a driver's license.
Your addictive behavior with ADD
and lack of authority and discipline
is going that direction just through epigenics.
Wow.
I need to do something about that.
Does that make sense?
100%.
And he has talent out the wazoo, but he never learned discipline and hard work.
And that is one thing my dad taught me that obviously his grandpa didn't teach his dad.
Does that make sense?
100%.
No, that's perfect.
It's true.
It's so underrated, like, the things we inherit as well, the people we decide to marry
as well.
It's a good thing to do like a nice historical thing because if you end up having children with them as well,
understanding things that can be inherited.
I had to go for a tall woman
because I potentially want a basketball player
so we will see if we get a Steph Curry coming out of that.
We'll play it back here over time.
Love that.
Anyway, I had a quick question.
So we always talk about
the wins we have in life.
We always talk about the experiences.
Are there any setbacks
that may have occurred in your life,
awful investments that you perhaps want to touch on
that you've probably learned from
and you can depict your way seeing what you know now.
None.
I've had a lot.
It's funny.
I think,
you know,
I was thinking about it the other day,
like,
I was joking because,
you know,
you look at us on Instagram
and you're like,
man,
you must have the most epic relationship.
And I'm like,
yeah,
we're like madly in love.
But we also,
like, she woke up at like
1.30 all pissed
the other day,
and I talked to her until 4 a.m.
like,
just trying to talk her off a ledge and fight,
you know what I mean?
We were cussing at each other.
And like,
you know what I mean?
So I think too many people think,
like,
everybody's got this like perfect like Instagram image.
And so I've made a lot of investments.
We have a real estate fund.
It's $12 million right now.
We're raising capital for.
We have,
you know,
I have over 100 doors in real estate.
I've always been passionate about real estate.
And all of a sudden,
this guy comes up to me.
He's like,
hey,
I'll give you,
you know,
30% return every six months.
Your money's paid back
plus 30% on this like,
you know,
like banking thing with like small business loans.
And I was like,
oh, okay, here's 50 grand.
He texts me back a month later.
Hey, your thing's performing well.
You're on track to get like 28%.
Like we said, oh, here's another 200 grand.
Because every like four weeks, you did a new open to new round.
Yeah, I was like, haven't heard from three years, bro.
Like he's just gone.
Like 250 grand, just gone.
And like, so what's interesting is you got to look at investing or you got to look at like that.
You ask like kind of two things, hardships and investing.
So I'm taking the investing one.
It's like for every time I invest.
good investments.
You know, I have some bad ones.
And I think the problem is too many people
don't even take the chance to invest
in fear of all of them will be bad.
But I just got a $40,000 check
literally on Friday
from a mobile home park
that I put $100 grand in five years ago.
It's like a story.
You know what I mean?
So it's like, oh, it actually paid,
like it did the thing.
Like I got my, you know,
and money's still riding too.
Like, you know what I mean?
I was like, that was a cool distribution dope.
So I think like, you know,
and I forgot about it.
Like, oh, yeah.
I forgot it.
I was like,
what is this?
Like,
you know,
it sees check on the mail.
And I was like,
you know,
you should expand,
like trying to sell you something.
And I'm like,
oh,
that's like real.
Like,
you know,
and you,
you have some,
like,
you know,
I've had a lot of wins,
but I think you don't get the wins
unless you have the risks
to have the losses.
That's powerful.
I also think your life story
is really boring
unless you're trying to solve bigger problems.
When you're solving bigger problems,
comes bigger problems.
Does that make sense?
100%
Like you're willing
To take on bigger problems
Like if I was like a single solo
Sales rep
The only problem is me right
When you've got a hundred sales reps
Like today I had to have drug test one
Because I all the other sales reps
Like I was acting crazy
And he's had a history of drugs
So can you go piss her
And like you just text me 10 minutes ago
He was like negative bro
Like piss off
And I'm like
Sorry fall off
Yeah
But see what I mean
Like I have to do with that
I have to deal with that
Like, and, you know, I had a great employee that I had to let go and I thought everything was cool.
And somehow he connected one of our accounts to his, like a processor that was just one of many.
Like we have many ways to collect payments.
And one of them was probably 10 to 30 grand a month, nothing crazy, would just distribute into his bank instead of our bank.
And when you're doing millions of dollars of business, a couple hundred, you know, 10 grand, 15 grand.
You don't catch that.
To him, it's like, bro, I'm just getting these checks.
Like, they're just coming in.
And I don't even know if he meant to, like, but after two years of that happening every month,
wow, that adds up.
And I had long, not even worked here.
He'd been gone for a year and a half.
And all of a sudden, I find this out.
And I was like, where?
What the hell?
You call them up and you're like, hey, and he's like, oh, no, what are you talking about?
I was like, well, clearly this is not my account.
Is this your account?
He's like, hold on, calls and hangs up.
He's like, what?
Call him back, bro, what's going on?
He's like, well, hold on, let me get to an attorney.
I was like, what do you mean an attorney, bro?
I'm just asking a simple question.
Did you have the money?
Yeah, I was like, I'm like, an attorney, bro.
Like, what do you need an attorney if we're just having a man to man?
I was like, can you just pay it back?
Like, what's going on?
He's like, has no money and spent it all.
I'm like, how do you spend that much money or a single dude?
Like, where is it all?
No one?
And like, he was working for another one of my buddies.
So I call him up.
I was like, bro, like, what's going?
I was like, oh my gosh.
I was wondering how he always had like $1,000 shoes every other time I see him.
You know what I mean?
Like, I'm over here like, what the hell?
You know, and those are like hard, $250,000 later, you know, you catch and you're like,
so like, I think people think businesses, rainbows, and butterflies, but you, the problem that I find
is the emotional resilience I learned from door to door sales is now translated super well.
when I have to deal with fire and a cat,
or I have to deal with somebody stealing,
or I have to deal with some competition.
I've had people to rip off and copy my shit
and break off and start their own things.
And, you know, talk.
And I'm like, it's like door docking.
Yeah.
You deal with it.
You move on.
You're a winner.
You know what I mean?
Yeah, 100%.
And I mean, with these experience that you're mentioning right now,
what are some of the ways you'd say sales reps
can avoid making these lavish?
in payments because sometimes you know you're in an industry you make more money than you've ever
made in your entire life and you don't spend it wisely i i've done that a few times when i was doing
pets before they transition to solar like what advice would you give people to rather invest wisely
and what could they potentially invest in sorry i keep asking two no these are really good questions
so i'm going to go back to this whole training thing um people want the shortcut they want to be
the best leader without putting in any of the time doesn't make sense like i still
feel like I'm learning leadership. I'm 34. I've been managing team since I was 21. You know what I mean?
So it's like, I'm looking at this and saying people want a shortcut. So that's why Bitcoin was so
appealing is because everybody's like, oh my gosh, I made like 20% this week. I'm like, and you lost
a dollar short because you bought it at the high. So the words of Warren Buffett, it's like pigs get
fat, hogs get slaughtered. And I think the boring investments tend to always be the ones that
perform. And so your big majority of your asset portfolio, in my opinion, should allocate towards
investments that have a history of winning year after year. And they're not fun. You're shooting
for an 8% return on your money. You're shooting for a, hey, I'm stoked if I got a 10%, bro. You
know what I mean? And you look at all the rich people. They will all tell you that. And it's the
broke ones that are living ups and downs in life that are all chasing that 30% every six months.
bro, I'm like, did the math. I'm like, dude, if I put in 500 grand, think of that. That's 60% a year.
And yeah, the dude took all my money. And I did this infinite banking, this tax strategy with this
insurance play. I put in like 300 grand. They're supposed to like pay me a no less than guaranteed,
you know, market universal index life insurance with a 14% cap, right? Like that I put in 300 grand
15 years ago. It's cash value today is where 16,
grant.
Wow.
I'm like, how?
Oh, we didn't tell you about all the
fees and all the other
not managing it right.
You're like, how is that even possible?
So when it sounds too good to be true,
it is.
Like, does that make sense?
Like, I had a guy today is like,
you just put in $3,500,
we'll get your $400,000 tax break.
I'm like, I'm not 12.
Like, go sell some 21-year-old
witch kid.
You know what I mean?
I was like, just piss off.
That's what I had to tell him.
I was like, you can go convince
some other dumb door-to-to-door sales
guy. Does that make sense? Yeah, 100%. And so, you know, I have a real estate fund. It's a 25K minimum.
We pay an 8% preferred return. You split everything above that 50-50. So you get 15 to maybe 18% on
your money. It's value-add basic real estate apartment complexes, meaning two-bedroom,
three-bedroom, one-bedroom, boring, mid-market apartment complex. We're not going after
high-rises, Airbnb. We're not going after the fancy like multimillionaire home. We're not going to,
everybody, bad or good economy, needs affordable housing.
They need a roof over there, off and head.
100%.
Not sexy.
I wouldn't live there, but I wouldn't know that people need to pay their demerit.
And do you have like a thing for door-to-door guys to actually try and like invest in?
Yeah.
The d-d-d-DD fund.com.
Okay.
I didn't even mean you then.
Yeah.
The-DDDFund.com.
Okay.
And my partner, so then you're like, Sam, why are you?
I'm like, dude, I'm going to take your advice, my advice, ready?
I partner with Kent Clothier, who's done seven funds.
Greg Harlan, who's done 20 funds.
Alex Gerhardt runs a $150 million construction company out of Ohio that does residential
multifamily.
And Kent does over a thousand real estate transactions a year.
Greg's raised over a billion dollars of been deployed capital in real estate.
So it's like, why do I pick partners like that?
One, because I just want to be like, yeah, I can call them any time because they're my business partners.
but two, I'm like, I'm the door door guy, yeah, have 100 homes, yeah, I've done really well.
But why not partner with dudes that are just like, this is what they do in their sleep?
100%.
No, I love that so much.
Before we actually even go to the next topic, the reason why I often love the seminars and the events,
the reason I like the in-person ones is when we often get like a different view of the more raw and real version of somebody.
because it's when I found out that you were divorced previously as well.
And the reason I want to talk about that,
what was the hardest part of like being divorced?
It's hard.
It's a feeling of failure.
I was a kid that liked to win, as you can tell.
So when you feel like you can win at everything
and you feel like you're failing in the home,
it's not a fun feeling.
Because you're like, what really all matters?
Like, why am I doing this?
You know, most people when they have a profession,
making money, they're like,
I'm trying to set up my life.
for my family, my wife, provide.
But every time you pull in a garage,
you walk in, you feel like you're going to get your
identity for just, I don't know, like.
All that people know who the real Sam Taggart is.
Yeah, like, but it's just, it's,
it's not a fun feeling.
Like, you're just like, I want to win in all categories,
health, family, money, business.
And that was a hard time.
Like, but it's crazy.
is it's like, would you rather be happily unmarried or unhappily married?
And so I had to make some hard decisions.
I went to seven years of counseling, four different counselors.
We worked on it for a long time.
And I got to a point where I was like, I'm just done.
Like I maybe I need to stop looking this as failure.
Maybe I need to start looking this as a new page I get to turn in my own book of life.
and I think too many people get self-destructive.
And what's crazy is, yeah, I was lonely for like a day.
And then I was like, you know, let's get over it.
And I got to make a decision.
And so the day I decided to get divorced,
I was at my buddy's wedding in San Diego.
I was in his groomsmen party, right?
Coincidentally, I'm at a wedding.
Right.
And so he goes that morning and he goes,
I'm going to go write my vows.
And I go, I'm going to go write my vows.
He's like, what do you mean?
I'm going to write my post-divorce vows.
Wow.
I said, I'm going to vow to my next relationship.
I'm going to vow to the single version of Sam.
And so I wrote a solid vows to myself.
And it just was a quick, I'm over it.
And I moved on and I like woke up.
And I had the most transformational time in my life over those next year and a half, two years.
Healthiest had ever been.
People were like, whoa, dude, you're hotter.
You know what I mean?
Like, I'm talking like happier.
I was a better dad.
I like woke up as a father.
Like I'm telling you like I made more money in one year than I had made the previous five years.
Like because I made a decision.
And you stuck to it.
I said, you know what?
I'm not going to let this break me.
I'm going to let this make me.
And I'm going to inspire people in relationships to play by the game of change the team or change the team.
And so it's like,
I worked seven years to try to change the team.
We worked on each other.
And I got to a point where it's like, it's just time to change the team.
And that happens with employees.
That happens with partners.
That happens with relationships sometimes, hopefully not all the time.
And it's something I just decided.
This is how I'm going to play the game.
It's hard, though.
It's hard.
Well, thank you for sharing that.
It wasn't like initially the question I wanted to ask, but it crossed my mind.
It's just, by the way, if everyone, if you follow Sam and Dee,
everything you see on social media is actually,
authentic. Like I've been around you guys. It's just... Go follow Adventures of Sam and Dee. That's the
authentic account. Do you guys actually have a, like a couple's seminar kind of thing or like a couple's
conference that you guys holding? Are you thinking about doing it? Yeah, we do, uh, see, my wife has a...
These good people, man. You married up respectfully, bro.
Respectfully, bro. She is the hottest thing. She is so freaking fun. She's snowboard. She's mountain bikes.
She kicks me.
I spoke to her for such a long time
at that,
when you've been in.
I just couldn't stop talking.
She's just authentic, dude.
She's a wizard, bro.
She, like,
we're in this conference today,
and I'm, like,
selling this client,
like, they're joining my mastermind.
And at the end,
she's like,
hey, before you go,
can I,
can we just, like, pray together?
Like, you know,
and she's, like,
says this, like,
deep, authentic prayer.
Wizardry, like,
deconstructing.
This dude starts bawling.
I'm like,
yeah, that's D.
Like, you're going to get to know.
She's amazing.
No, the reason I also want to talk about the D story, I know I don't want to talk about like a whole couple's thing, but you wrote a story that I like, you wrote all these characteristics of your future wife before you met D and you found out that she met all the criteria.
Can you just share that real quick, please?
Yeah, so I went through the single phase, right?
I dated a girl on and off and she was amazing for me, perfect at the time, and that was a great chapter.
And, you know, then I got single again.
and I was kind of like living the single life,
and I realized I was like,
I don't want to go down this path.
Every good king needs a queen.
And I think too many people are devaluing the family, marriage.
I think they're devaluing.
Like, you know, and it's just sad.
It's sad for men to be like,
I'm going to just live together.
Just own up.
You know, it's like you're not a king
if you don't tie the knot, bro.
And so I kind of got that point.
and I went to a seminar,
or no, I had a guy come speak at my seminar,
and he was like talking about designing things,
like designing an employee,
designing experiences you want,
designing income,
like,
and he's like,
you can design people.
He's like,
even a relationship,
a partner.
He's like,
I designed my wife down to the nose.
He's like,
down to the nose.
It's like, yeah.
And I was like,
okay,
he's like,
well,
just go right out,
every attribute you want of her.
And so I did a exercise
the next morning,
and I wrote out a full page.
A month and a half later,
blonde chick pops up on a date.
And we're like, I was like, wow, you're like fitting everything.
We date for like a month or two.
And I was like, wow, she's got daddy issues,
communication problems, like insecure.
Like, just not good.
Like, I was like, ah, I wasn't meticulous enough.
This is where I think most people go wrong
when they're working through their lifestyle design
is they're not meticulous enough.
And they're afraid to be meticulous
because you're like,
you're being too picky is what most people would say, right?
Sound business, like, you know how people would judge you?
They're like, hey, I don't like how this cup is sitting here.
Like Homeboy was like, hey, move your wallet and your water.
He's like, what do you mean?
Like, I don't care if it's in frame?
He's like, no, you want this to look good, don't you?
Too shay.
He was being meticulous.
And shout out to the media guy.
So, you know, some people are like, that's OCD, that's overrated.
He's like, no, I want this to be good.
So I was like, I want this to be good.
I don't want to mess up twice.
So I wrote four pages.
So down to the love language characteristic.
Like I'm talking,
she likes to do these things.
She has this, like, body type.
She has this, like, I'm talking details on, like,
even don't want to go into.
Like, and a month and a half later,
like clockwork, she pops up.
First night, you know, we're at my house.
Like, after an amazing date,
I was like, this date can't end.
It's like, I figured out of,
way to get her to come over. I was like, I drew you up. She's like, what do you mean? Like, read this.
She's reading her autobiography. She reads all four pages and she's just like, what the freak?
Like, we wouldn't recommend going that route, but she was in a place in her life where she was calling in that.
She was designing. And you find those two things, like, the universe wants to put, it wants to bless you.
It wants to give you what you're trying to ask for. Like, and boom, we haven't like missed a day or a beat ever since.
That's so powerful, brother. Thank you so much for sharing that. I've heard that story twice.
before but you know they had to listen to it one more time as well so appreciate that um
there um now shifting over again just towards another topic i wanted to talk about i know you probably
know mark randall the guy for for netflix and i i read something i actually watched one of his
reels that he put up there he was talking about how there was a time that blockbuster almost overtook
Netflix. Now, he spoke about how they released version one, or something very similar, which was
awful. Version two was a little better. Version three, which was the all-access rental. And there was
a time there was a dispute between the CEO at the time of Blockbuster and, like, obviously, the owners,
and he ended up like, you know, they never came to an agreement. They hired a new CEO who ended up
coming over and saying, listen, we're not doing this thing. It's way too much money. It's ridiculous.
We're going to stick to what we know. And that was the first time Netflix had a
and from then we know how history end up taking.
Now, the reason I actually want to talk specifically about this,
there's a genuine concern over door-to-door
and how things are shifting more towards online and virtual as well.
Is there a way that you feel like door-to-door could end up becoming a bit obsolete
considering what's happening with the virtual world?
Absolutely not.
I stand by that.
The reason I think it'll only grow exponentially over the next 10 years
is because things are moving towards more and more lack of connection
and just like AI robot.
And so you look at like social media for a while,
the Alex Ramosi kind of Gary Vandercheck videos was like,
that's how they blew up.
You go now everybody,
you can have AI do 100 videos with one podcast to make it for you.
So it's the creativity, the obsolete, the tool is now,
not as functional. So on social media, actually what they've changed algorithms to do is be more
authentic, like something that's more handmade on Instagram. You know, and so you look at that.
So let's think about like everybody's flooding towards digital marketing. Everybody's getting
louder and louder and suppressing and saturating your email list, your text trip, your, does that make
sense? 100%. So it's just getting more and more competitive. And so where are people not going? Right to
the source. Does that make sense?
100%.
So it becomes more valuable going against the grain.
Like when everyone's buying, you got Warren Buffett selling.
When everybody's selling, you got Warren Buffett buying.
Does that make sense?
100%.
And so I think what's going to happen is you're going to see a shift and polarity of like,
it's pleasantly nice to talk to a good sales professional.
It's pleasantly nice to actually like have somebody I can call and talk to
instead of some robot I'm trying to get through to somebody and ask questions,
and it's like AI responding on AI automation.
You know what I mean?
Exactly.
And it's like, that's cool when it can create some efficiencies.
And I think there would be some disruption in door to door in the sense of who to go to,
why to go to and follow up, the pre-warming, all things like that.
But you're never going to replace tribes, connection, community.
I really appreciate that.
And the reason I also like that my transition after my internship, it was after 2021.
and was when I switched to solar,
but it was the first time people were actually knocking doors post-COVID,
and it was like my best year combined all the past, you know.
And so I feel like that connection is so important.
Like I've had people often say,
what about a virtual, like, podcast?
And I'm like, I'll work according to your schedule
because I feel like there's often a in-person has a deeper connection
and deeper, like, you know, communication, deeper understanding.
And it's a bit more personal.
Not that I'm disputing against virtual podcasts,
but I just feel like I'm connecting a little better with you.
Rather than just having you communicate through like a thing.
So yeah, thank you for sharing that boss.
So as we now conclude, as we're coming towards the end,
I wanted to just like easing things up.
And you love sports.
I love sports.
I'm going to ask you your opinion between different people.
I hope you don't dispute with me.
Also will end the stream immediately.
But let's start right now.
have Kobe, LeBron, Michael. What's your order?
Michael, Kobe, LeBron.
All right, you have a chance to redeem yourself.
Messi, Ronaldo, Cristiano Ronaldo.
Messi, Ronaldo, Ronaldo.
I served my mission in Argentina.
I was about to say that's the reason why you're being biased. But deep in your heart,
you know.
And I went to Barcelona game, watch Messi.
Like, bro, like, he's, but reason being, I just like to look at track record.
He just won the F in World Cup.
He's like the shit.
Like, you know what I mean?
Like, Michael Jordan, track record.
Like, and I think a good, like a good ball player, no set of create a great team.
Then Patrick Mahomes, Tom Brady, or my guy, Lamar Jackson?
Tom Brady.
Patrick Mahomes, Lamar Jackson.
Sam does not like him.
bro.
Again, Tom Brady switches to Buccaneers and still wins it.
You see what I mean?
Yeah, yeah.
Like that kind of move is huge.
Awesome.
So the last few questions, obviously, knowing what you know now and your experience,
what advice would you give younger Sam, just straight from Argentina,
knocking his first door, considering your accomplishments and everything you know now?
What's the best advice you'd give younger Sam?
I think trusting your intuition sooner,
I think too many times we are afraid to make some hard decisions, if that makes sense.
Like we're afraid of judgment of our parents.
We're afraid of our company boss.
We're afraid to let people down.
And in turn, we sacrifice and compromise letting ourselves down.
100%.
Thank you so much.
And then we ask all these guests, the questions, the final question we ask.
since, you know, the coach-winning insights you need today to seize the world tomorrow.
What, in your opinion, is the definition of winning?
I have an interesting definition today than maybe I did when I was 25.
And when I was 25, scoreboard.
That's it.
There's no like, you know what I mean?
Nobody like is like, oh, well, we all get participation trophies, but we all won.
No, there's a winner and there's a loser.
and am I on the top of the charts or am I not?
Was I first at Vivint or was I third?
They can't brag.
Like I had a guy come and I respect bro.
Like I talked to a client of mine.
He's in my mastermind.
He was signed up to do a hundred-mile or bold already, right?
It's a trail run.
I go up to him and today and I said, hey, congrats on the race.
So you ran the race.
And he's like, thank you.
He's like, well, how was it?
And it's like, well, kind of pissed.
At about, you know, at some point in there,
I missed one of the turns.
It was a direct left-hand turn,
and it was a loop five miles,
and then kept going.
But I missed it,
and I realized, like,
I'm quite a ways into the race,
and I'm like,
there's no way I went from ninth to third.
And he's like,
I'm not in third.
Like, how did I just,
like, no, no, you're doing good.
And at some point,
he was doing it out and back,
and you realize,
I never passed these guys.
So he figured out,
he missed the five-mile loop.
And he's like,
well, I can't just, like,
I can't feel good about taking,
third. So he capped out at 65 miles and said, I'm done. And he's telling me this story and I was like, wow,
what a respect, right? Like in my mind, he's like, I don't feel honorable. I don't feel like,
and part of me was like, bro, go freaking run five more miles. Because he's like, yeah, and they did
another girl miss that same turn and they drove her back. She ran the five miles and they picked her back up
and then she picked her. I was like, good for her. She finished the hundred miles. Does that make sense?
where he's like, I did the honorable thing.
I didn't want to like, you know,
I wanted to run the course how the course was built.
I was like that sounds like an excuse.
Does that make sense?
100%.
And I was like, you know, you're probably just tired at 65 miles, man.
Like respect, bro, like 100 miles, 65 miles.
That's a long ways.
And so I just, you know, I look at it and I'm like,
to me, that's losing.
Respect on the integrity.
But number two is did I set an intention?
and honor and keep that intention.
And maybe the intention, so today's version of winning,
is if my intention is to be 10th in the company
and I got 10th in the company, that's winning to me.
Is my intention to make 100 grand, and I made 100 grand?
That's winning to me.
Is my intention doesn't have to be a tangible, measurable thing.
Is my intention just to live a life more peaceful?
And you're like, you need to do more, you need to be this,
you need to whatever.
I'm like, you know, I'm eating a funnel cake today.
And I intended to eat, I'm at Disneyland, I'm going to eat a funnel cake.
So piss off dieting people.
I'm going to enjoy this funnel cake.
Does that make sense?
100%.
I'm winning.
Where the guy that's like, so by the book and dieting, blah, blah, blah, blah, he's actually
losing in my mind because he's stuck, trapped, not living life.
Because in life, it's about motivations and intentions.
Powerful.
No, thank you so much.
If you could let the audience know where they could like best connect with you.
We'll have the link in the description section.
What's the best form of social media to connect with you?
Yeah, probably Instagram at the Sam Taggart.
You can follow our business accounts at DDD experts.
You can find that basically YouTube anywhere.
But if you really want the authentic Sam, nobody knows about this account.
We have like a thousand followers.
I don't even know those accounts.
Adventures of Sam and D.
That's the authentic where we actually post in our real shit.
Is it like a private account?
It might be, but you can follow it.
I don't care.
Awesome. Well, ladies and gentlemen, Sam Taggart. It's a great honor to have you the guest today.
Thank you. Thank you so much. Appreciate that. You have made it this far. Grateful, thank you very much for joining in the Code to Winning podcast. Please click the like button. It helps with our algorithm as well, including subscribing to the channel and putting the bell notification as well. Like I said, really appreciate you just joining us and tuning in the Code to Winning podcast, the Code to Winning,
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