The Commercial Break - Cold Call Pau Is Back!

Episode Date: August 20, 2025

The TCB Merch Drop is open thru August 22nd, 2025 HERE EP815: "Cold Call Paul" is a sales training guru highlights on earlier episodes of TCB. He brought us the beloved "HEHE" drop often used on the ...show. Bryan & Krissy revisit Paul and very interesting approach to social media sales calls! BING! Plus, Swifties (mainly the ones in Bryan's house) are all excited for the new dropped info regarding her 13th album. Bryan catches the fever and helps to decode some of the internet rumors...he's such a T-Man! Also, Bryan may be missing his chance to see Oasis, but the rest of the world seems to be enjoying the historic reunion of these musical brothers. Half A World Away! TCBits: Randy Crosswire invetigates UFO abduction in Crabapple on his podcast Watch EP #815 on YouTube! Text us or leave us a voicemail: +1 (212) 433-3TCB FOLLOW US: Instagram:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thecommercialbreak⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠youtube.com/thecommercialbreak⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@tcbpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.tcbpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CREDITS: Hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bryan Green⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Krissy Hoadley⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Executive Producer: Bryan Green Producer: Astrid B. Green Voice Over: Rachel McGrath TCBits & TCB Tunes: Written, Voiced and Produced by Bryan Green. Rights Reserved To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

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Starting point is 00:00:00 The next episode of the commercial break is coming up soon, but first, I wanted to tell you a little story. The year was 2000-something. My 12th child had just been born. It was late at night. I was feeding her, and she lovingly looked into my eyes and said, Daddy, you're so very handsome. And I thought to myself, I will never know love like this again. And the only thing that could make this moment better would be a sweet, blue and white trucker hat with an embroidered commercial break logo on it. And now, many years later, I've made that dream come true. Well, not me, Astrid. But you too can know love like this by going to shop. Podcast.com for our very first limited edition merch drop.
Starting point is 00:00:34 Pre-order now at shop, tcbpodcast.com, and you too can know what it feels like to be loved by exclusive TCB merch. And welcome back to the Crab Apple Hour of Power. Each night between 2.15 and 3.15 a.m., we pull back the curtains on the dark shadows of The Crabapple government, speaking truth to power, I am your host, as always, Rusty Crosswire. I'm also the host of the Freedom Frequency podcast, available where you get some, but not all, of your podcasts. Tonight we ask the question why the Crabapple government has been covering up multiple alien abductions right here in the township. While Mayor Schlutz has promised repeatedly to release files of these abductions to the public, no such action has. been taken and this quasi reporter has to ask the tough question why.
Starting point is 00:01:35 I recently had an opportunity to sit down and talk to one of the citizens who has been repeatedly abducted by said aliens Nancy Yiddleston claims to be taken night after night after night after night up into a smelly UFO full of mud, repeatedly dropped directly back into her car with an empty bottle of Boones Farm. Coincidence? I think not. While Nancy is not legally able to operate a motor vehicle, police are claiming that her UFO story is simply a cover-up for her nightly drive to the liquor store to get said Boones Farm. A likely story indeed. During my six-and-a-half-hour interview with her, which is now available on my own freedomfrequency platform at freedomfrequency.com.org
Starting point is 00:02:27 CA, backslash crabapple, we had a wide-ranging discussion. Here is a clip from that interview. Every day, I'm abducted by an alien. And I say, I want to not be abducted by an alien for once in my goddamn whole life. I hate the stinky alien in a spaceship full of mud. And the stinky alien makes me smell bad because I'm around him all the damn time. And now my boss asks me, why do you smell like a whole lot of hell? This is clear proof.
Starting point is 00:02:57 and first-hand evidence of covered-up alien abductions here in Crab Apple, and I want the truth. This is also a good goddamn reason to make sure you buy my colloidal silver. Colloidal silver can protect you from alien abductions and many other maladies as spelled out on my website, but not in any way endorsed by the FDA. Let's take a commercial break to hear more about that colloidal silver, and then we'll be back. On this episode of the commercial break My background has a venture capitalist
Starting point is 00:03:37 So what I started doing, I know that He's a venture capitalist Wasn't he selling lawn care services Called calling lawn care services? Yes, he was He's a venture capitalist That is, wow, I had no idea Wow
Starting point is 00:03:56 He's a venture capitalist. What qualifies you at that? Yeah, you're a venture capitalist. Like, I was a morning talk show host on radio. We're looking at all of these platforms from Facebook, Instagram, Twitter, LinkedIn, you know, the Better Business Bureau, Google, Yahoo, Bing, Alignable. I invested in all of them, Bing. The next episode of the commercial break starts now.
Starting point is 00:04:26 Oh, yeah, cats and kittens, welcome back to the commercial break. I'm Brian Green. This is my dear friend and the co-host of this show. Chris and Joy Haudley. Best to you, Chris. Best to you, Brian. And best to you out there in the podcast universe. How the hell are you?
Starting point is 00:04:43 For joining us. We all are now going to go through another round of fantastic hype and hyperbole as Taylor Swift has announced on not this podcast, but another podcast. She will be releasing her 13th studio album, known as Showgirls. I think that's right. Showgirls? Showgirl cover or something like that. Something heavy to do is Showgirls. And now the speculation, the decoding.
Starting point is 00:05:11 See, Taylor Swift did something extremely smart early on in her career. And I'm sure that she did this. I'm sure that she did this in little bits and pieces, but then it became its own thing and now probably has much help from a, a lot of different people. Although I don't know. Maybe Taylor does this all on her own. I highly doubt it. But okay, Taylor Swift has built an entire mythology around her music. It's no, it's not just about the music. To be a Swifty is to be a detective, a MacGiver of the coded messages that she's always sending. And this is and that's and the other things. Yeah. And here's how I know that
Starting point is 00:05:50 because I live with a bunch of Swifties. Yes, you do. And that's okay with me. I'm okay with that. But here's how wild this goes. You're ready for this? Yes. She's on her boyfriend's podcast, Travis and Jason, Kelsey. She's on their podcast. It is previewed a couple of days ahead of time and some reels. And then it's going to stream.
Starting point is 00:06:14 The podcast has already been recorded, but it's going to stream. See, on YouTube, when you're a creator, you can put a video on and then you can put a countdown on that video. You can say it's going to release at midnight on this night. And then the countdown starts, it can start two. hours, three hours ahead of time, I think. We did this a couple of times. And I was the only one waiting for the video to come on. But supposedly YouTube is supposed to like, you know, favor, the algorithm favors it, not for people like us, but for people like them, yes.
Starting point is 00:06:42 And millions of people were waiting for the stream to come on of this recorded podcast. It crashed YouTube server. So for a period of time, there were people who couldn't get on. Yeah, anything Taylor does is just an event. And everybody knew that she was there, not for shits and giggles, but for a purpose. And so she discussed how she bought her catalog back from Scooter Braun. So she gave a little juice there. But then she went on kind of like a soliloquy after being asked a question. She announced her album.
Starting point is 00:07:14 That girl is booked and busy. I mean, she doesn't stop. Good for her. Go girl. Listen, I think Taylor is a badass girl boss. I think in order to be a badass girl boss, you've got to step on a couple heads along the way. I think she's done that.
Starting point is 00:07:30 I think she's got, I think she's legaled up. I think she's PR'd up. I think not everything is as it seems, but that is how everybody plays the game. And so good for her, because there's no doubt about one thing about Taylor Swift, by all accounts.
Starting point is 00:07:45 It's her that's driving the bus. Yes, exactly. It's not some manufactured, I mean, not manufactured she wasn't created in some lab like a lot of pop artists are she has been in charge of her own career and so for that i there's i can't there's no credit to be taken away from her i like taylor swift i think what she's done with her career has been quite amazing and i think she lays it all out there yeah and i i think she represents a positive image largely uh for girls
Starting point is 00:08:15 around the world and having girls i can't argue that they like taylor swift i'm like okay like Taylor Swift. She's a entity. She's a brand. She's a business. She doesn't, she's not out there, you know, crashing cars and, you know, she's just, she makes mistakes like everybody else does. And like I said, she's legaled up. She's PR'd up. She will sue you if you're on the wrong side of her. Her team will go after you. She is a business and a brand. She is highly protected. And in that sense, I think that there's some manufacturing that goes on. There's some bubble that she lives in. But, okay, whatever. That's not the point. The point is she goes on some soliloquy.
Starting point is 00:08:53 And in that soliloquy, she starts explaining how she loves her shows. She loves when people get together. She says, you know, I always am trying to message the fans and let them know if you're paying attention. You'll know that, you know, hey, you may not even be paying attention to the lights that are upside down that are, you know, in braille or whatever I might be. You know, whatever it might be. She's like just. She's just talking in assumptions. She's not saying anything specific.
Starting point is 00:09:18 She's just giving a conversation. to which most people would just fall asleep at this part. Not fall asleep like I'm not paying attention to what she's saying, but you're just listening to her. But because Swifties are Swifties, and they know nothing is as it seems with the mythology of Taylor Swift. One person went out and said, why did she say that the lights were upside down in Braille?
Starting point is 00:09:40 And they went and they took video footage of her concert and they found that at the very, very top of her stage, almost insignificant lighting, colored lighting, a little strip of colored lighting. And that strip of colored lighting was just flashing random nonsense and colors. And so they screen shot at all of those
Starting point is 00:10:00 throughout the show. They turned them right side up. They put them into chat TCB and then they decoded them as if they were braille. And what it came up with was a love note to Travis. A love note to Travis
Starting point is 00:10:16 that some people believe maybe the track listing for her next album, which is unbelievable. She also then... God, she went that far. And can I just say that I remember I was talking about these two, two years ago? Yeah, two, three years ago, yeah, yeah. And I said, I hope they make it. And they are really, I think they're doing a fantastic job of navigating the spotlight.
Starting point is 00:10:39 It must be so incredibly difficult, while it all seems very, you know, like, it also seems very light and fluffy on the surface. It must be incredibly difficult to be in the belly of the beast 24 hours a day, no sleep, no sunshine, always under the spotlight, never left alone. That's got to be really hard. Astrid and I know what that's like, and it's challenging. It's taxing. I'm surprised Astrid and I are weathering it as well as we do, quite frankly. You guys are doing a great job, too. Yes. Our next episode will stream at midnight tonight. And I expect all three of you will be watching. Yeah, if our lights are upside down, just our mistake. Yeah, our lights are upside down on purpose, on mistake. Yeah. On purpose by mistake.
Starting point is 00:11:25 Yeah. Um, but one of the other interesting things that happened is that, and this was brought to my attention by Tom Papa. Tom put out a reel where he showed a clip of Taylor talking about her new love of sourdough bread. Oh, yeah. And sourdough bread is quite trendy right now because sourdough is called an old bread. It's like one of the old yeast that's going around. I don't fucking know. It's been trendy since COVID, really. Everybody has sourdough starter. Yeah, I love sourdough bread since the moment I tasted.
Starting point is 00:11:58 Yeah, me too. I love it. First time we tasted it was I worked in a restaurant and they had it and I just, I'm all about it. It's so good. Yeah, I'll take it every time. But San Francisco, of course, is the home of sourdough bread. I think there were monks in San Francisco that used to make the sourdough bread and then they would sell the yeast, the starter yeast.
Starting point is 00:12:17 guess where the next Super Bowl is going to be? San Francisco. And so Taylor started talking about that and then saying some other additional things like $49,000. She dropped the number $49,000 for some reason. And I guess this is Super Bowl, $49 or something like that is $51,000. Oh, they're the 49ers. 49ers.
Starting point is 00:12:40 I'm sorry, yeah, 49ers. And then she dropped another number and it was the number of the Super Bowl that it was going to be. She dropped a lot of hints that these Swifties picked up on, and there's whole reels that decode it, like, you know, putting the string together like the guy from, it's always sunny, you know, just like decoding it. And it appears that she's trying to allude that she's probably going to be the Super Bowl halftime entertainment show that's coming up January, which they have not announced yet. Of course, Ludacris has been asking for a while to be the halftime show. So, sorry, Ludacris. Yeah.
Starting point is 00:13:16 Not going to be you. It's going to be Taylor's involved. Who else? Who else? If Taylor's involved. Name another artist that could bump Taylor Swift. I don't know one. I don't know of one.
Starting point is 00:13:28 Beyonce would be the only other one that I think is her caliber. If Whitney Houston came back from the grave, I think that's the only reason that they would bump Taylor Swift, if I'm being real honest. I don't think, I think that's the only thing that Roger Goodell wants to see in any of the corporate sponsors. And if she is the halftime show, then the dollar amount. for the advertising will be higher than they have ever been, probably by 15 or 20%. And the viewership will be the highest that it's ever been, certainly for the halftime show, if not for the entire Super Bowl. That will be the event of the century. You know, listen, Taylor's does it again. If I were Taylor's PR people, as I've discussed before in the past,
Starting point is 00:14:08 I would take a break. I would tell Taylor to take a break, take a year or two off, and then get back to it. But, you know, I'm not her PR people. And thank God I'm not, because I'm the PR person for the commercial break. It hasn't worked out all that well. So she's a creative person. She just keeps creating. It's her high output time and she's out there, high outputting, if you don't mind, 13 studio albums. And she's only, what, 34 years old, something like that? Yeah, something like that. Yeah, wow. That's a body of work. And in the music industry, that's like putting together 900 episodes of a podcast. It really is. And before that, she was. is just a songwriter. So, you know, there's a lot of people that have sung her songs.
Starting point is 00:14:51 I was just watching that last night, as we're recording this last night, there's a country artist called Kane Brown. Not familiar with any of his work. I just learned about him this second. But he was playing a small club in Nashville, and she showed up last night to play songs with Kane Brown. And you can imagine the people who are in the audience. Like, that's, there is no bigger special. That's the motherlow jackpot. Yes. That's not. 33 Willie, Brian Green joins, you know, Corey Feldman on stage. That's not Cory Feldman joins Limbiscuit for the song.
Starting point is 00:15:25 That's unbelievable. And I saw the video of it. And as soon as she came out on stage, you couldn't see her if you were in the crowd because all you could see is the phone of somebody else. I mean, just, I understand. I totally get it. In this circumstance, I totally get it. But still, if I'm there, I'm probably wanting to see Taylor Swift.
Starting point is 00:15:43 Like, you know, I probably wanted to go, oh, can I watch her actually sing the fucking song? But no chance of that. No chance of that. The second biggest thing that's happening in music right now is the Oasis comeback tour. I had tickets to go see them in Chicago. I gave them up because it just unfortunately, it wasn't going to work out. I don't have enough money to go see Oasis in Chicago. The hotel rooms are expensive.
Starting point is 00:16:10 Babysitters are expensive. Flights are expensive. And we just can't take that much. much time on. We've already taken three vacations already this year here. It's a commercial break. We can't take another one. But I think that's happening in just a couple of days, actually, as this is being released. Well, I know, have they already started back? Because they were starting back in the UK, right? July 4th was the first one, I think in Wimbly or Cardiff, one of the two, Wimbley or Cardiff. And then they went over to Liverpool to do their hometown. And last night they were in,
Starting point is 00:16:41 They played Crikey Stadium in Ireland. They played Dublin, which we tried to get tickets to also. That was one of the venues we wanted to go to in Dublin. I am really glad that I went to none of those because I'm seeing videos of them. And it's just a sea of humanity and everyone is soaked. And I don't mean soaked with the rain. I mean soaked with beer. At Wembley, the first night, they broke a record for draft beer sales at the O.
Starting point is 00:17:11 a show. They broke a record. They sold like, I forget what it was, you know, one million gallons of draft beer or something like that. It was unbelievable. And every show has been packed. And I've watched now plenty of videos from those live shows. I think a couple of them will stream from here in the United States. But I've watched lots of videos from those shows. And those two guys sound like they did 25, 30 years ago. They sound great. They're tight. They sound good. They're putting on a show. They're coming out hand in hand. Like, literally holding hands every night, giving each other hugs.
Starting point is 00:17:44 I'd like to see the brotherly love that's come back. I think it's great. I mean, it's, they're probably kicking themselves directly in the fucking asshole that they didn't, you know, get off their cocaine benders and make amends 20 years ago
Starting point is 00:17:58 because they would have continued to make this kind of money over and over again. But this really has made for some like high drama, high value, uh, reunion tour. And I think it might be go down as one of the best musical events of the year is did you go to the OASIS show? Because when you watch one of their
Starting point is 00:18:17 videos, you know, some people have managed to cobble together most of the show. And when you watch an OASIS video, you may like or not like OASIS, but if you grew up in a certain time, they were all over the radio. And all your friends had the albums and you had the albums, you realize that OASIS has a lot more songs that you like than you think they do. Than Champaign Supernova. Yeah, Champagne Supernova is not the only one. there is a... They do. I remember watching
Starting point is 00:18:44 like a documentary before they did all this whole tour of getting back together and I was like oh yeah they they suck that too and that and that
Starting point is 00:18:51 that yeah yes I mean you know they're talented and these songs are anthems over in Europe they're anthems
Starting point is 00:18:58 like people will break out in I saw a video of a bunch of people waiting Ryan Air is on strike or something bad weather Ryan Airs on strike a bunch of people
Starting point is 00:19:07 in one of the airports over there I don't think it was Heathrow but it was one of the airports over over in England in the UK. There's 500, 600 people crammed in this hall, like this big lobby, and they're all just
Starting point is 00:19:20 sitting there going nowhere. Some dude's got a boom box, right? And he puts on an oasis song, and all five or 600 people go from miserable to sing along in 2.6 seconds. It was like an unbelievable reaction. Well, music will do that. Yes, it will. You know, it'll change your mood entirely.
Starting point is 00:19:42 Yeah. And so for us here, Oasis is a great, you know, across the pond band that sang a lot of the songs that we love. Over there, that's their guys, you know, and they love them. And they're part of the fabric like a lot of, you know, like The Grateful Dead is here or something along those lines. Or, you know, Billy Joel or John Cougar Mellon Camp, who I figured out is kind of an asshole. I don't know if you knew that. Anyway, whatever, I don't care about John Cougar Mellon Camp. I don't want to talk about him.
Starting point is 00:20:10 He's old. Where is John Cougar Mellickham? Smoking cigarettes, voting for Trump. I don't know. Who knows? But Oasis is really part of the fabric over there. They are. And so they have been just on this incredible run of shows sold out after sold out.
Starting point is 00:20:26 As a matter of fact, in Cruecky Park last night, there's an old television show that I've talked about before in this show years ago that I got on to during the pandemic. And it was a British show called The Royal Foreign. family, the royal with an E family. And it is a show about a family that largely takes place 90% of it in the living room of a very lower middle class family in the UK. The dad is a cranky old man, but he's kind of funny. He's like he's sweet in his own way, right? And the mom is a doting mother of two children, one an adult woman, one a teenage son, and then the adult woman, the daughter, is getting, you know, is it getting engaged to another guy who's also a character in the show. And then one of the mothers is the mother of one of the wife of the show.
Starting point is 00:21:19 Anyway, it's like this very small cast. It's, and largely what they do is they sit around, smoke cigarettes, and watch television. And the interaction, the interplay between them is the show. There's not a lot of plot. There's not a lot of drama. There's not a lot of action. there's lots of funny moments but all of a sudden
Starting point is 00:21:42 you are involved and invested in the show and it went down as one of the great like the top five television shows of all time in the UK it's called the Royal Family it was back in the 90s the theme song to that is one of the first OASA songs that ever came out
Starting point is 00:21:55 before they were famous and it's called half a world away and the song goes you know I love and I say it and I go away half a world away half a world the way it's the theme song yeah round but it's just acoustic it's just acoustic that's it but they bought
Starting point is 00:22:17 this song from the brothers early on and they and it was their theme song for the four seasons they only it was only on for four seasons for the four seasons and car key park last night outside of the actual stadium there's probably 30,000 people and oasis is inside singing this song and third 30,000 people are up and down the streets crammed singing the song along with them because it's a theme for them. It's one of their favorite television shows. It's a theme for them. Like if someone broke out, you know, I don't know, friends. Yeah, yeah. And it was just unbelievable. It's like that's, that's, that there's power in that. That's unbelievable, you know. It really is. Yeah. It's like if we could get all our fans here in this room, which is about how many fans we have, seven could fit additionally in this room. And then, you know, South, George's Sean was outside, you know, singing the theme song along with it. I love it. It was great. It was fantastic. Well, good for Oasis. Good for Oasis. They're killing it. Keep going, boys. You know, stay off. If you can just avoid a bender for a couple more months, you will have pulled it off. You will have pulled it off. I don't think they're sober.
Starting point is 00:23:30 I don't think anybody theirs. Yeah, they've got adult children now, too. I write a whole article with those four. Yeah. Their Twitter feeds are some of them. I'm still calling it. I'm still calling it Twitter, by the way, Elon. I don't care. Their Twitter feeds are some of the funniest. Like, they're really... They're witty. Yeah, they're sharp. Yeah, they're smart kids. You know, they may be poor bumpkins from the wrong side of the tracks, but no one's ever claimed that they were stupid. They've done very well for themselves. Yes. Speaking of poor bumpkin for the wrong side of the tracks, about two years ago, Chrissy and I reviewed a couple of sales training videos from a guy named Paul. And Paul gave us... Cold Call Paul. Cold Call Paul gave us this very famous
Starting point is 00:24:13 drop that we used for a while. Oh, wait, hold on one second. That's his laugh. Paul would cold call people live on, not alive, but he would record himself cold calling people on YouTube. And we found whole videos of him doing this. And these people obviously didn't want to buy anything from him. And he would manage to like squirrel them into some agreement and he'd say it's closed deal. Yeah, I closed it. He was really funny. Can I go into that contract? That's a close. Yeah. He has to see the contract. That's a close. You're closed. It's a closed deal. He was really very optimistic about his abilities. And he's continued to push out sales training videos, Chrissy. I just checked in on him while we were on a break from one of the episodes. I checked in on him. I thought, well,
Starting point is 00:25:03 Well, I think it's time two years later that we check on called Call Paul and see exactly what he's up to. I found a video where he's talking about how he uses the power of social media to convert leads into sales. I can't wait to see that. As he calls it, Marshall Arts Sales. So let's do this. Why don't we take a break?
Starting point is 00:25:28 We'll shift gears from music to sales. And we'll see what Paul's active. I like it. We'll be back. Hey, you, something about a TCB logo on a university sweater gets me hot in the pocket if you know what I mean. What do you say we finish our drinks? Go find a computer or go to shoptcbpodcast.com because I know they're selling some slinky gear but only until August 22nd. And hey, a little vibrating rabbit told me that you get a free TCB sticker with every single purchase.
Starting point is 00:25:59 There's nothing slinkier than a body draped in commercial break gear. Biggie fronin, indeed. Hey, one more idea. When that gear gets dropped off at your front door, let's take everything else off. We'll put our smoking hot merch on. We'll take a picture and tag at the commercial break, because Daddy loves a free thing or two,
Starting point is 00:26:17 and I hear they might give away some additional merch. Well, this is a game of ball in the pocket that I've been wanting to play all night long. Shop TCBPodcast.com, but only till August 22nd. Now, do me a favor. Put your credit card down for the bar tab, because they don't take Dogecoin here. Then I'm a little short on the long scratch.
Starting point is 00:26:36 Bye now. Hello, it's Lena Dunham. I host a podcast called The Sea Word with my dearest friend and historian of bad behavior, Alyssa Bennett. What is up? It's a chat show about women whose society is called crazy.
Starting point is 00:26:54 We're going to be rediscovering the stories of women's society dismissed by calling them mad, sad, or just plain bad. Listen to and follow the sea. Word with Lena Dunham and Alyssa Bennett, available now wherever you get your podcasts. As mentioned before, I think it's been a couple years since we have reviewed a Paul sales training video called Call Paul. But here he is back in our humble little abode here, our own royal family living room here. Yes, you're watching us watch TV, essentially, is what's going
Starting point is 00:27:28 on in this show too. And let's take a listen to what he has to say about. sales training or sales on the internet or as he likes to call it martial arts sales let's do this oh wait welcome to the martial arts of sales are you excited if you're not excited i encourage you to watch this video and you're going to be excited after that when i'm going to talk about wow what a you got me riled up paul i'm ready to go he is full of energy he is full of energy Not an infectious kind of energy, but in a kind of energy like, why am I going to be excited, Paul? Today, it's a five-part series, but part number one, it's named- Nothing gets you excited like a five-part series in sales training.
Starting point is 00:28:14 Nothing quite like, I'm on part one of five parts. Okay. The foundation is how to use my social media investment strategy to convert more leads into sale. This is the kind of sales trading. Chrissy and I went through where we would have to go to the bathroom five minutes in and we'd come back on the following Tuesday. I had a meeting. I had to go check and see if the dry cleaner was ready to close.
Starting point is 00:28:45 And you know what they said? Two weeks from now, they're ready to sign. Now for the introduction. Now for the introduction? Oh. Oh, God. He's got algebra up there or something. It's flying letters.
Starting point is 00:28:57 Yeah. He's got flying letters. here's the video let me set it up let me set the scene for you blank beige wall whiteboard with a lot of words on it that probably that already spell boredom that's an introduction oh oh oh that's loud you got to pump them up to get them started wow yeah that's the worst intro i have ever seen on youtube gosh that's like cadmus calls a seizure yeah that's terrible hello everybody welcome to the martial arts hello everybody hello kids what are you doing smoking the cigarettes let me get in on that sales i hope everyone's doing well i had a great day
Starting point is 00:29:46 yesterday with my first workshop seminar it went really well i had a good turnout you know some mistakes are made that that happens when it's your first event Some mistakes were made. I forgot to rent a space or get lunch or tell people what time it was started. But some mistakes are made. But nothing major, and I'm happy about that. And hopefully that people left with something to think about that could help their business. And if you're watching this on YouTube channel, just hit the subscribe button below.
Starting point is 00:30:18 If you like it, smash the like button and do share with others. Why is everyone over 60 say the word smash? Now, I have a five-part series. on how to generate more leads and convert more leads into sale. And why do we keep our tie below our belt? That to me is like fashion faux pa Numero Uno.
Starting point is 00:30:38 And I don't claim to be Louis Vuitton, Chrissy. But I think it just looks bad to have your belt, to have your tie so long. He looks like maybe he lost weight. Yeah, he certainly does. Maybe it was a little up. Yeah, yeah.
Starting point is 00:30:52 Before that. Maybe it was over his belly previously. On social media. We're going to start with the foundation, and I started this system about a year and a half ago. It's working, and it could also work for you, so I'm ready to put it out there. It's just not working. Yeah, it's working mildly in the sense that I figured out how to start the campaign. And here's the best part about it.
Starting point is 00:31:20 It has nothing to do with Facebook ad or Instagram ad or even boosting. This is about raw. real sales right in front of you that I'm going to show you how to pull them together. Oh, great. I don't have to pay anything. I don't have to do anything on any of the social media platforms to invest in my social media strategy. I like where this is going.
Starting point is 00:31:45 If you're saying to me, Paul, if what you're saying is true, let me repeat what you said. To use your social media strategy, you don't have to use any of the social media platforms. currently available to us. I like this. I like where he's going. Yeah, no. This is the commercial break kind of social media strategy.
Starting point is 00:32:05 Don't put anything on any of social medias. Now, how to use my social media investment strategy to convert more leads into sales. I'm going to tell you how I came up with that strategy. Oh, good. I started into social media. I was resisting it, but I was persuaded to do it. And what I decided to do is like I always do.
Starting point is 00:32:27 I do my research, I do my homework. I was persuaded by a 22-year-old Brazilian to send her some money to set up my social media. And after her mom and her cousin and her uncle also additionally convinced me to spend some money, I figured out that they were not in fact real. And now I have been persuaded to start my own social media account. That was the research. Yes. I look into it.
Starting point is 00:32:49 I start to dissect the analysis or the data. And then I come to a point where is this worth doing? is there opportunities there can I create a solution to the major problems that are happening on social media when the answer was yeah
Starting point is 00:33:04 oh wow he's created a major problems major he's created a solution to all the kids having trouble with their self-esteem on social media all the bullying he identified an opportunity
Starting point is 00:33:16 after dissecting and analyzing the data looking at the data yes that's exactly what we do here at the commercial break also then I know I had
Starting point is 00:33:25 something so I had to create a strategy that I can implement to be able to want to be successful number two that it can help people could we have put the whiteboard in front of the one fire alarm on the entire wall or could we have centered it to the camera yes why are we off to the right here this is driving me crazy and why is he a power director I don't know or is that the now it does say power director in the bottom right power director at least the letters quit is that like power bottom Power top, yeah. Power director. Or small business owners, entrepreneurs, and then salespeople to get more leads on social media and convertible. Before we get into it, want you to understand this?
Starting point is 00:34:09 There is more opportunities today to generate more sales than ever before. There are more qualified leads right now than ever before. Said every sales trainer ever. Yes. And it's just not true. Yes. Way more than there were before. Way more than they'll ever be. Today is prime time, Chrissy, for sales conversion on places like Facebook and MySpace. Right in front of you, right next to your left to you, right behind you, above you, all over you, all around you. Yep, yep. There are opportunities. My job is to show you to identify those opportunities and take advantage of it. So by laying down the ground, why is he wearing a suit with the hat? Well, you know, guys of a certain age sometimes, Chrissy, they start thinning up top.
Starting point is 00:35:04 And rather than go full, you know, nutsack like I did, they put a cap on. And why not put a Mercedes-Benz service advisor hat? That's what a service advisor wears at Mercedes-Benz. I recognize that. The business strategy, my background. as a venture capitalist. So what I started doing, I said... Oh, we don't know that.
Starting point is 00:35:30 He's a venture capitalist. Wasn't he selling lawn care services? A cold calling lawn care services? Yes, he was. He's a venture capitalist? I didn't know that about him, a little tidbit. Wow, I had no idea. Wow.
Starting point is 00:35:48 He's a venture capitalist. What qualifies you as that? Yeah, you're a venture capitalist. Like, I was a morning talk show. host on radio. Looking at all of these platforms from Facebook, Instagram, Twitter, LinkedIn, you know, the Better Business Bureau, Google, Yahoo, Bing, Alignable. I invested in all of them, Bing.
Starting point is 00:36:10 I was a major investor early on in Bing. I convinced Andrezen Horowitz to spend $12 million on Bing. You'll name it. To me, they're all modern. day pages, except Twitter might be today's modern day telephone. But it's still a yellow page. Ha?
Starting point is 00:36:32 What is he saying? This honestly sounds like a search optimizations pitch from 2002. How do I know? Because that's what I was doing. That's what we were saying. Not 2002, 2005, 2004. Why do I see that? What do they all have in common?
Starting point is 00:36:51 They have information, whether it's a website or other social media outlets, telephone numbers, emails, names, numbers, name it. It's there, right? So for me, that's more advantageous. I'm following none of this. Are you following the words? It is advantageous to have the phone number, I guess, of the business, but huh.
Starting point is 00:37:16 Huh. But how does that make those leads more qualified? And how is Twitter, the telephone? of the social media. Can you call anybody on Twitter? That's in part five of five. Can you call anybody on Twitter? I can't.
Starting point is 00:37:32 About it, this is a different story. So that's how I look at it. The second part I look at is every platform, I look at it as a stock. Anyone who owns a mutual fund, understand it's just a bunch of stocks in a mutual fund. So I take a social media mutual fund approach to doing business on social media.
Starting point is 00:37:57 All right. And I buy real estate on each platform. And to do that, I met another woman from Brazil who's selling social media stocks. And now I have 50 million shares of each of the major social media telephone platforms, including Bing. And what's the other one, Chrissy? Vine. Yeah. That's why I claimed it
Starting point is 00:38:28 Social media investment strategy. You have to take it as an investment is organically and it's automated. I do the organic which complements and offsets whatever you can do on the automated. It offsets what you're doing?
Starting point is 00:38:44 Yeah. Shouldn't this be additive? I don't know much about accounting, Chrissy. But I do. know that one plus one is addition and not subtracted. Now, let me show you how it works. Great.
Starting point is 00:39:03 Break out your phone. Let's see. Oh, no, go to the whiteboard. That's more instructive. First thing you have to do to lay down the groundwork for the social media investment strategy is you must identify who your customers are. I know you probably hear that all the time. Yes.
Starting point is 00:39:18 It's like 101 sales training. Yes. But are you doing it? Here's what I mean by that I know people And I have spoken with people They have hundreds of thousands of followers No you don't
Starting point is 00:39:33 Don't lie Come on now Paul A lot of it is bots And they're not really Converting Meads into sale Because they're looking at becoming popular Which is a necessary thing on social media He takes time into stairs
Starting point is 00:39:51 Because he doesn't know what he's talking about. He's trying to make up the next thing he's got to say. But if your target is 100,000 people, let's just say, in your industry, that's your target. Why would you target a million people? I don't know what he's saying. If your target is 100,000 people, why would you target a million? To get to those 100,000? Yeah, exactly.
Starting point is 00:40:20 Yeah, just as a guess. It makes no sense. All you're doing is wasting time, especially if you're advertising and paying for it. So what I've learned to do, let me target who my audience is on social media. And let me make sure that my services fits their needs or their wants. Or if they have a problem that I have the solution for them. Isn't they just marketing 101 though? Advertising and marketing.
Starting point is 00:40:48 Yeah, like if you're selling. you know, uh, retirement living, you don't target 24 year olds, right? Maybe you target 40 year olds whose parents are getting older and whatever. You get what I'm saying. But you, that's pretty basic stuff. But still, that's marketing, not sales. Yeah, I mean, you've always had to identify who your customers are, but because what else you do? Well, wait, there's no general message that just goes out. Yeah. Use my business. Unless you're McDonald's. Yeah. You're doing branding, but that's not sales. Branding is not sales. Okay. Okay. All right. So I'm trying to follow you here.
Starting point is 00:41:21 I'm trying to. Doing my best, Chrissy. That's what I mean about identify who your customers are. I know who my customers are, and I target them all the time. And how do you do that? Give us an example. Yes. So once you identify who your customers are and where they're at,
Starting point is 00:41:43 the second thing you do is now you strategize the right content. That's correct. So this, again, is advertising. You have to have the right message. That's number two. Right content is this. You should be original, authentic, and be sincere. Did you learn that as a venture capitalist?
Starting point is 00:42:05 I know. Let me throw that in. He went from Paul to Frankie V. Overnight. So you should strategize it. Don't just post to post. Because remember, your branding is... Posed to post.
Starting point is 00:42:23 Oh, baby, let's pose to post. So... Does that make sense? No. Number three is you have to understand each platform. Okay. All right. So, okay, now tell us.
Starting point is 00:42:37 We're going to rule the basics here. But I think we're getting close to a message here, Chrissy. I think we're getting close to a neat... There's letters that are flying. Yes. There's a number in there. Yes. PowerPoint 1989 is sending it some random.
Starting point is 00:42:50 of letters. It's Taylor Swift. It's decoding a message. He knows how to do it. You've got to have a mythology behind your brand. There's a strategy to everything. And I'm talking about not worrying about Facebook ads or boosting or Instagram ad or boosting or promoting. I'm not talking about a simple fundamental where you have to take the action. I'm from the old school. I take the action. I'm from the old school. I don't pay for any of my advertising. I reach all two of my followers by posting on a yearly basis. You have to understand each platform.
Starting point is 00:43:38 If a platform is not working, what I do is I let it go, especially for my customers. What? Before your customers? Oh, he lets it go before his customers. He wants to be ahead of the. the curve. See, if his customers are on Facebook, but it's not working for him, he lets it go before they jump off. Yeah. He's like, well, I got off first. Yeah. He's a trend set. He just remove yourself. Yeah. Then he posts about it. I'm getting off Facebook before my customers do.
Starting point is 00:44:08 You got to adjust to that. Don't fall in love with it. Don't allow social media to control your time, but use social media as a tool. Is that a toilet plus thing? Yeah, there's a toilet. Flushing in the background. Sorry, Paul, I had to take a mean shit. It is after lunch. Yeah, well, you know, dumpers full. Paul, you got any wipes? To generate your business.
Starting point is 00:44:38 And guess what? You don't have to wait a year like most people two years. One to two years for what? One to two years post? What? I don't understand. And why do most people do that? You don't have to wait one to two years like the commercial break did to get to 300 followers.
Starting point is 00:44:55 You can start now. Take action. Feel free. I waited a year because I was laying down my strategy. Oh, I see. This is why he, for, we were all clamoring for Paul's Instagram page, but he had to lay down the strategy. That's, it's a long, he's playing the long game here, Chrissy. He's not just willy-nilly getting in account and making a plan.
Starting point is 00:45:19 post. He's strategizing. A year. That's right. He's getting to understand where his customers are and he's leaving them before they can leave him. And then he's going to be original and authentic. But first, he's got to figure out how to be original and authentic. He's got to strategize on that.
Starting point is 00:45:35 He's got to pretend to be original and authentic. And I still did some business. Not as much as I would have liked to, but I knew the commitment I had to make and a sacrifice after me in order to build this strategy. And it's here now. And it's going to blow your mind away. Things are popping off. Oh, our minds.
Starting point is 00:45:57 Well, big promises coming from Paul here. Let's take a break. We're almost at the end of part one. We haven't even gotten to it. So I'm going to have to load up part two here. Anyway, let's take a break and we'll be back. Oh, no, no, no, no, no, no. You just let fly.
Starting point is 00:46:14 Let me do something Brian has never done. Be brief. Follow us on Instagram at the commercial break. Text or call us, 212-4333-3-TCB. That's 212-433-3822. Visit our website, TCB Podcast.com, for all the audio, video, and your free sticker. Then watch all the videos at YouTube.com slash the commercial break. And finally, share the show.
Starting point is 00:46:37 It's the best gift you could give a few aging podcasters. See, Brian? That really wasn't that difficult, now was it? You're welcome. Yeah, if Paul had taught us selling, then we would have sold a lot less, but we'd have had a lot more fun doing it. Yeah, because we would have been like, what is this guy talking about? The back of the room having fun. All right, we're back with Paul as he teaches his social media investment martial arts strategy.
Starting point is 00:47:04 Ven and V.C. culture. The Kung Fu VC investment strategy on social media. And it works. And it works. Now, number four is you... I thought that said erection. It says execution. Execute the call to action.
Starting point is 00:47:26 What you didn't even tell us what we need to do. I know. I mean by that. What do you mean by that? Identify your customers. You have the right strategy. You understand each platform. Now you put a strategy together and you execute it.
Starting point is 00:47:42 And you take the call to action means you comment on the, He wants you to comment. Don't worry about posting anything. I don't want you to post, Chrissy, because your clients, they're going to leave in a minute. I want you to comment. Did you leave Facebook yet? Call me. I'm going to tell you about a new social media platform where we had a lot of leads.
Starting point is 00:48:10 Next door. You know Paul's on next door. Oh, yeah. You know he's pitching his services somewhere on next door. He's probably most of the posts we talk about. This so far is not a sales training. Really what it is. It's a collection of buzzwords.
Starting point is 00:48:30 There's no meat to these potatoes. You start a dialogue with them. You follow them. You like them. You basically scare them into buying from you. I thought we were supposed to post authentically. Yes. But okay, but then you comment.
Starting point is 00:48:49 Before the restraining order, and after you jump off social media, before they do, you have to follow them, comment, dial their phone number, get their address, dox them. All those things are important. It's your responsibility to take the first call to action, and I'll leave you with this. Everyone is trying to sell someone something. There's nothing wrong with that. I just know this. I'm not going to target a company that I know I don't need their services. Well, I will.
Starting point is 00:49:20 Wait. You know you don't need their services? Are we selling or are we buying? I think both. I don't know. I thought this was how to get more sales leads, not how to buy something online. Maybe we got on the wrong sales trading here. But I know that they're going to need my services more than I'm going to need theirs.
Starting point is 00:49:44 and you've got to identify that. Oh, okay. Oh, Paul. Maybe I will. I'm not going to comment. Well, maybe I will. But they need my services. I'm going to follow a company.
Starting point is 00:50:03 I don't need their services. They're going to need my service. What are I going to need their service? What the fuck is going to? I'm on social media trying to identify people who need me more than I need them. Okay. All right. Hey, listen, I didn't have a whole lot of success and say, maybe this is why.
Starting point is 00:50:31 Yeah, we weren't listening to Paul. Yeah, I needed to be at more strip clubs telling those girls, you need my dick more than I need yours. Because in their mind, if you're calling them, that means you're interested in their services. You see my point? So what about acting authentic? Yeah. Throw that out the window. Yeah.
Starting point is 00:50:52 And step four, throw everything away that I just said. Now, you're buying something to get them. You're pretending. You're pretending to buy something. And then you say, but touche, what if I had something, you wanted more? What do I mean about understanding your customer, having the right strategy? So that's what I do. Yeah, okay. All right. I think this is the wrong strategy.
Starting point is 00:51:19 Yeah, no wonder it's taking you years. Yeah, years just to get on to social media because you were laying down that stress. Yeah, you were commenting. Yeah, finally it's working. Call them and I follow up with them. I'm going to have a conversation of how I can help them. Hey, did you see my comment? Yeah, hey, I just commented on your wife's photograph of your kids. And I just called to say, you need me more than I need you.
Starting point is 00:51:44 how can I help them convert more leads into sales that's my job that should be your job and that's my social media investment strategy this is just the simplicity of it there's more to it than that I like how his eyes dart left and right he's like what do I say next and I'll go further into it in the next video oh you better oh you better one or part one of part five. Part one of part five. Okay. I want to thank you for watching.
Starting point is 00:52:20 I hope this has been helpful to you. Again, if you're watching me on YouTube. It's been confusing. It's, yeah. Hit the light button. I think we've understand less now than we did before. But, okay, we're going to give you the benefit of the doubt. Let's roll into part two.
Starting point is 00:52:34 Oh, Chrissy, I can see us spending the entire week on this. This is really funny. All right, here's part two. We're not going to get a whole bunch into this, but we'll get it. Oh, he changed. He took off the hat. Yeah. Oh, he did change his whole outfit.
Starting point is 00:52:45 Yeah, he changed his whole outfit. And by the way, that's not the same hair he just had. Well, then he had a hat on. But he had long hair in the back and it's gone. Okay. So was that a wig under the hat or what's going on here? It was one of those mullet hats. Yeah, that's true.
Starting point is 00:53:02 You know, makes you look a little younger. Guys, welcome to the martial arts sale. This is part two of a five-part series on how to use this. The series. My strategy called social media, investment strategy to accomplish three things. Number one, get the right leads on all of your social media platforms. They're there and they're ready to be closed. Number two, apparently not. It's increasing your conversion ratio. Wherever it's at, my strategy is going to help you increase
Starting point is 00:53:31 your conversion ratio. Number three, it will help you increase your monthly cash flow. Part two is the art of cold calling on all of your social media. Okay, here we go. Here we go. Okay. Finally, we're getting into something we can use. The art of cold calling. It's very calling on your social media platforms. Nothing like picking up the phone and dialing through Instagram. Exciting. Now for the introduction. Oh. Oh. Oh. No, no, no, no, no. Yeah, that's too loud and obnoxious. And it gives me a headache. All right. I'm going to move through. Oh. Hey. Hi. Hi. Hi. Hello, everybody. How's everybody doing? Are you excited? I'm excited to share. what I've learned over the years to share with you so that you can increase your
Starting point is 00:54:18 revenues in your business welcome to the martial arts sale this is part two of a five-part series it's going to be absolutely exciting now what I'm going to ask if you is this are those dress pants cargo pants too there's yeah she's got something attached down on either leg I think those are pants for his nighttime security job I don't know is that a gun or a microphone i'm not sure on youtube you like the video smash the like button also subscribe just hit the button below subscription and do share with others thank you for doing that now i want you to keep an open mind part two you may resist a little bit but keep an open mind i don't know how much more i could resist from part one but okay it's the art of co-calling on all of all of your social media platform
Starting point is 00:55:12 right. You didn't hear wrong. The art of co-calling on all social media platforms. Now, before we get into it, some of you know that I've been co-coning for 30 years. I thought you were a VC. Yeah, no, he started off VC, but that didn't work out. It didn't take. All right. I get it. Sometimes you're a VC and you like to get back to your roots. You want to get away from the yachts? Right. And the, you know. And the money. Yeah, the threesomes and the money and the cocaine and get back to call.
Starting point is 00:55:42 in a rented office in Miami. And I challenge myself, and people have challenged me, saying that co-calling is obsolete, and that co-calling doesn't work on social media. I'm here to tell you that that's a bunch of BS. I don't even know how you call someone on social media, but okay. There's more opportunities today. Is it commenting?
Starting point is 00:56:01 Yeah, I think it's commenting is what he's trying to say. And get more quality leads and deals than ever, ever, ever before. Ever, ever? Ever, ever. Ever, ever? Forever, ever, ever. So keep an open mind. Co-calling on social media.
Starting point is 00:56:16 I'm going to give you the five steps you need to understand so that you could be successful. What makes this martial arts? His cargo? Yeah. He's wearing a black belt. Let's go to it, guys. Number one is you have to have a plan of attack.
Starting point is 00:56:37 Oh, gosh, okay. What do I mean by that? One of the things that I've learned is I'm always a strategist. I'm always strategizing before I take out. Strategier. I need to know the direction. When you have a plan of attack on social media, you have to understand this. A lot of people that are on social media and pay for great content and graphic design and things like that, have a lot of followers.
Starting point is 00:57:00 They're very well educated on social media. They have a lot of followers, the comments and likes and shares. Not me. Not me. I go the opposite direction. I say the less followers, the better. They understand the intricacy. If you look like a bot, that's what.
Starting point is 00:57:16 That's what I'm all about that. I like to follow you, comments on your media. I like the AI girls with big boobs, talk nasty to me. A lot of views, a lot of likes. But a lot of them are not really generating business because social media is more about a long-term play. And it's really more about becoming popular and recognized and being influential. sure. But most of the time you're not making money. For me, I'm not waiting a year or two years. I thought you did. You just said it thanks to one or two years. He did. Popular or anything like that.
Starting point is 00:57:50 I don't care about that. What I do care about is the strategy and executing that strategy so I could generate revenue. Because at the end of the day, would you rather wait a year to make a sale or would you rather make sales every single day and every single month? Boom, comment. Boom. Comment. I guarantee you if they respond back to him that's that's a sale that's a sale you don't know how many of those AI girls respond right back to you think about that when someone says comment on the post below and I'll send you a link to my free training I get a I have 100% close ratio on having a conversation so I'm going to give you a little twist the plan of action is this. You must know who your audience is. You must know how to target them. You must know. That's not a twist. That's not a twist. No. No. They need your services and your products. You have to understand. That's a roundhouse kick. That's a roundhouse kick to the sales face. Whop! I am! You have to know that you need their services, but they need yours more.
Starting point is 00:59:04 things are on social media whether it's on their content whether it's the right to be whatever it is it's your job to know that when you take action with this follower or this person that actually likes your content oh well now we're going back to the following who's following you we just watched the video one minute ago you might want to watch the unlike the commercial break you might want to want to go back and actually figure out what you were talking about. Comments on it. No matter what the case is, if you're going to go after them for potential business,
Starting point is 00:59:44 you better know who they are. You better have a plan of attack. Always have a plan of attack. Why? Because number two, you have to make sure once you have that plan of attack and you take the action that when you get a hold of them, that you have value. Do I have value? Hit that white board.
Starting point is 01:00:08 That's smack it. These are literally words on a white, buzzwords on a white board, and he's trying to connect the dots. There is no strategy about this whatsoever. I've been to a lot of sales trainings, some of them pretty bad. But this is air.
Starting point is 01:00:24 This is literal thin air. He is giving no, I love you, Paul. You're my bro. I know, he's lovable. You're a lovable guy. But this is gobbly goo. This is a really gaugly gook. Because it's easy to like something.
Starting point is 01:00:37 It's easily like you. But it's harder to want to buy anything here selling. Or follow it or share it. There's no skin in the game. There's no emotional attachment to it. But the minute you take that action from the plan of attack and you start to pursue business to a whole different ballgame, you're going to get a lot of resistance. What does he do? He's like swaying back and forth.
Starting point is 01:01:05 Looking left or right. A long time ago, when I was getting into social media, you know, I was telling people, I said, listen, why aren't you going after? A long time ago when you were getting into social media, you said you just got into social media. The business, because they were waiting for business to come to them because they have everything automated. For me, personally, I don't really concern my... Automated. I think what he's calling automated is paid.
Starting point is 01:01:32 Yes. Okay. Automated. Like, you're running an ad. They run the ads. Yeah. What I do concern myself about is going out there and grabbing business, attacking it.
Starting point is 01:01:47 That's the marshaler. Grabbing it by the balls. But I want to make sure when I do that, that I am value. I have value to offer when I do that. Because if I have example. I know. I'm dying to say it. That's the problem is that there's no actual there there, if that makes sense.
Starting point is 01:02:07 The other thing is this. You also have to understand that the people you're going after, you're targeting, they're going to want to sell you their services as well. Nothing wrong with that. Sometimes you... What? No. I've never been in a sales call, maybe once at a dealership.
Starting point is 01:02:23 But I've never been in a sales call where someone tried to sell me their services. Oh, that sex shop one time that... Yeah. That's right. They bought her a deal. For me, I look at it this way. I look at it this way. If you're going to, if I'm going to buy something from you and you're going to buy something
Starting point is 01:02:43 from me, let's make it of equal value. So we both benefit the same amount of money out of the transaction. That product, but I like what they're doing. I'm going to like them. If I believe I can help that business grow and I have a service that can help them, I'm going to go after them. They may not be able to sell me what they have because I may not need it. But most people need what I have.
Starting point is 01:03:10 Most of you out there, you're small business owners, entrepreneur, and salespeople. I have something that you guys need. As this riveting sales training. Cargo pants. That's why I go after it. Hay ya! Because I have value. I make sure of that.
Starting point is 01:03:35 Number three. He's not proving it in this video demonstration. He's got to give one example. Five-part series. You know what I've found about teaching just in general? And I'm not, I don't think I'm a world-class teacher of anything. But one of the things that I've found about teaching other little humans and other people how to do stuff, you must be instructive. You must have details.
Starting point is 01:04:00 You must give an example. you must connect the dots with something you did in your life so you can give them something they can sink their teeth into when they're trying to do it on their own like oh Brian told me that story about how he went out and did this how he took these people to the strip club and then bought a lot of cocaine and then had them sign the contract at the end of the night yeah yes to make sure that you understand the customers you're going after and targeting that they have a problem that they may be aware about that they don't know they but you better make sure that you have the solutions,
Starting point is 01:04:35 not hypothetical, not giving gibberish. Yeah, like what you're doing. That is rich coming from you, my friend. A real solution to their problems. Because if you don't, you're not different. Exactly. That's the only thing. Always be authentic.
Starting point is 01:04:55 Always be genuine and sincere. Except when you're pretending to lie. Except when you're pretending to be. A VC who has a master's degree in social media and you're trying to sell your sales training services based on no sales experience whatsoever. I mean, we've seen him cold call people, so we know he at least knows how to do that.
Starting point is 01:05:18 I can't say with what degree of success because, you know, you can pick and choose which phone calls you put online. But let's put it this way. If Paul has put the best he has to offer in cold calling, on his YouTube channel. Yeah. Then I'm not sure the skills are there.
Starting point is 01:05:34 I know. I'm not sure the skills are there. Oh, he was trying to sell. Remember that one video we did? Oh, yeah. He was trying to sell someone. It was lawn something. Yeah, the lawn care.
Starting point is 01:05:45 But then the next one, he was trying to sell someone like a listing on an online directory. Yes, yes, yes. A website for $10 or something for $500. Yeah. Hey, listen, you got to admire the hustle. I do. You've got to admire the hustle. At the end of the day, I appreciate anyone who's trying to do it.
Starting point is 01:06:03 Even if you don't have much success. We know how that feels. We know how that feels. We've been there, done now. All right, maybe we'll follow up on that. We could probably get through all five videos this week and just have fun with it. Because this is funny to me. It is really is.
Starting point is 01:06:20 And if you've never been in sales, I think you can even still understand. We've all been in sales. We've all had to sell some ideas. To some degree or another. Sell a husband on you being his wife. Sell a girlfriend on you being his boyfriend. You know how it goes. It's all, we've all been now.
Starting point is 01:06:39 All right. Just a couple more days left of the shoptcbpodcast.com merch website. It's going to be open until midnight Friday. Then it closes and we will not be able to sell that merch ever again. So please do go there. Pick yourself up, a hat, a hoodie, a tee, shirt, a university sweater, and get a free and exclusive TCB sticker with every single purchase. Those are only available if you order the merch. If you don't order the merch, sorry,
Starting point is 01:07:09 we don't have any left. We don't have any available. What else? Tcbpodcast.com, all the audio, all the video, right there at one location, more information about Christy and I, and a free sticker, but not the one you get with the merch. 212-4333-3822. Questions, comments, concerns content ideas, add the commercial break on Instagram and YouTube.com slash the commercial break for all the episodes the same day they air here on the audio. That's all I can do today, Chrissy. I think so. I love you.
Starting point is 01:07:40 And I love you. Best to you. And best to you out there in the podcast universe. Until next time, we will say, we do say, and we must say goodbye. Laugh-la-la-la-la-la-la-la-la-la.

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