The Compound and Friends - Leveraged ETF Casino, Apple Breaks Out, Sentiment Plunges, Government Stake in OpenAI?
Episode Date: July 7, 2026On this episode of What Are Your Thoughts, Downtown Josh Brown and Michael Batnick discuss Apple's breakout to new highs and the bull case for a $400 price target, whether cracks are beginning to show... in the AI trade after Samsung's earnings reaction, why consumer sentiment remains deeply pessimistic even as stocks keep climbing, the emerging markets ETF quirk that's rewarding some investors over others, whether we're witnessing one of the strongest earnings-driven bull markets in history, and why the HALO trade could continue to outperform in the second half of the year. Plus, Michael makes the case for MAGS, Josh brings another mystery chart, and much more. This episode is sponsored by Public. Learn more at: https://public.com/WAYT Sign up for The Compound Newsletter and never miss out! Follow us on social media: Instagram: https://instagram.com/thecompoundnews Twitter: https://twitter.com/thecompoundnews LinkedIn: https://www.linkedin.com/company/the-compound-media/ TikTok: https://www.tiktok.com/@thecompoundnews Investing involves the risk of loss. This podcast is for informational purposes only and should not be or regarded as personalized investment advice or relied upon for investment decisions. Michael Batnick and Josh Brown are employees of Ritholtz Wealth Management and may maintain positions in the securities discussed in this video. All opinions expressed by them are solely their own opinion and do not reflect the opinion of Ritholtz Wealth Management. The Compound Media, Incorporated, an affiliate of Ritholtz Wealth Management, receives payment from various entities for advertisements in affiliated podcasts, blogs and emails. Inclusion of such advertisements does not constitute or imply endorsement, sponsorship or recommendation thereof, or any affiliation therewith, by the Content Creator or by Ritholtz Wealth Management or any of its employees. For additional advertisement disclaimers see here https://ritholtzwealth.com/advertising-disclaimers. Investments in securities involve the risk of loss. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. The information provided on this website (including any information that may be accessed through this website) is not directed at any investor or category of investors and is provided solely as general information. Obviously nothing on this channel should be considered as personalized financial advice or a solicitation to buy or sell any securities. See our disclosures here: https://ritholtzwealth.com/podcast-youtube-disclosures/ Public Disclosure: Paid for by Public Investing. Brokerage services by Open to the Public Investing Inc, member FINRA & SIPC. Advisory services by Public Advisors LLC, SEC-registered adviser. Complete disclosures available at https://public.com/disclosures Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
Discussion (0)
Okay.
Ladies and gentlemen, welcome to what are your thoughts?
One of the flagship programs here on the compound network.
Super excited to have you guys here for the live chat.
With me as always, my co-host, Michael Batnik.
Michael, say hello to the folks.
How we doing, everybody?
Hope you enjoyed your Fourth of July.
Yeah.
You know what?
This is a good one.
I like when it's on a Saturday.
The chat is going wild right now.
Mike, did you know that?
Always.
Nancy Rogers Curry says,
Halo had a great day.
How about that?
Yeah, we're going to get into that today.
See Paul Breezy is talking reckless in the chat.
Listen to this comment,
apropos of nothing.
As long as my daughter beats team pregnancy,
then I will not have to worry about any Trump account setups.
Dude.
What?
Steve Starkey, hello from Nashville.
We need a pallet cleanser after that one.
All right. All the gangsters are here.
Good to see you guys.
Thanks for joining us.
We appreciate it.
Sven says, hey, from Germany.
What's up, Sven?
Millennials Stacker says, does Josh Stallone Joby?
He does.
He's long.
All right.
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All right, we're back.
Weird day in the market today.
It looked like it was going to be a tech sell-off.
And then it sort of turned into an everything sell-off.
I don't know.
What was your reaction to the way we went out?
Pretty disheartening.
Oh, really?
I thought so.
Micron and the rest of the basket clones get the highs of the day.
I thought that was pretty positive.
So, all right.
So you got a little bounce there.
No, a pretty big bounce.
Yeah.
I thought it was a constructive day overall.
Okay.
For a down day.
I saw a bunch of stocks fading into the clothes that weren't really part of the sell-off this morning.
Did we have an intraday rotation, I guess?
What clothes on the lows?
Name names.
You didn't see shit.
Caught you.
I don't know.
For real.
One of the stocks we're going to talk about tonight actually went out on the lows.
Let's get into it.
Apple did.
So wait, hold on.
Who do we talk to?
before Belski.
Who was on the pod two weeks ago with us?
My memory, dude.
The week before Belski?
Yeah.
I feel like, uh, was it Jerome Powell?
Dude, my memory is so shitty.
So we were on, we were, the reason why I ask you is because, um, we were on with, uh, talking
about Apple after the memory thing.
Nicole, Nicole says Ryan, Dietrich and Sunoo.
Oh, okay.
That's, there.
By the way, in the chat, Nicole's birthday today.
Yeah.
24 years old.
A little shout out for, happy birthday, Nicole.
For Miss Nicole.
So we were on with Ryan and Sonu.
I don't know how old Nicole.
She's older than 24, but not very much.
We were on with Ryan and Sonu, and this was the day where Apple said that they were going
to raise prices because memory was getting so expensive.
Yeah.
And obviously, they're going to take some.
I'm going to the bottom line, right?
Don't tell anybody.
And I was really surprised by the market's reaction.
The market was down 6% and I thought, huh, wow, that's a really strong reaction for something
like this.
I would have assumed that demand is inelastic.
Who cares?
It can raise their prices to infinity and the demand will still be there.
Well, it looks like the market came around to that view.
Spoiler alert.
That is actually how it's going to play out.
Yeah, I agree.
Right.
First of all, the way they charge people for the phone, almost nobody is buying it at the
purchase price in cash.
It's always something on a subscription basis.
It's a deal.
It's a deal. It's whatever.
So that's one.
And then more importantly, we don't know that what they're guessing will be the price
of memory will still be the price of memory.
And we don't know whether or not new supplies may come online because Tim Cook is actively
– excuse me, Apple, I should say, because Tim Cook is going out in September.
Apple is actively lobbying the U.S. government to enable Chinese suppliers of memory to come into the Apple ecosystem.
And I don't know that that would materially change the uptick in prices, but it certainly would change the narrative around how tight supply is.
And so I think it's the jury still out on what that's going to mean.
Hold on.
Before you get it to your thing, just one more comment here.
Please.
Four or five years ago when we had lumberflation, remember that lumber was like all we spoke about.
I remember one of the home builders.
I don't know.
I'm not going to say which one because I don't really quite remember.
They raised their prices quite a bit as a result of lumber going up for X.
And then when lumber came all the way down, they were asked about it on one of their calls.
And they said, ah, we took it to margin.
And Apple's going to do the exact same thing.
Absolutely.
And that's been the trend.
So, all right.
Let me see the technical chart for first things first.
So pull back a little bit today, it made the high that you see on this chart on, I think, June 8th and we're about a month since then.
You see this sort of false break below the 50-day recovers almost immediately in a vertical fashion.
These are the charts that I personally live for.
I like to see the way these stocks, not the stocks.
Let's not anthropomorphize the ticker symbol.
I like to see the way the buyers respond to bad news and how quickly they come in.
And with what volition they say, uh-uh, I don't think so.
And that is exactly what you can see on this chart, notably did not violate the 200-day moving average on that pullback at all.
And now you're seeing, I think, a stock where people ran out of reasons to sell it.
and just the rapidity with which the the virus came in to accumulate is extremely notable.
I'm showing you five-year price here.
Just to paint the picture, this is an uptrend that started at the end of 2022,
like a lot of the uptrends in technology stocks.
But this is the only one that looks this good versus the rest of the MAG7 stocks.
Could you leave this on for a sec?
Yeah, the chart looks good now.
This has been a really tough ride.
Yes.
Look at 2022.
We all know that was every stock, right?
Open at the highs of the year, close at the lows of the year.
I mean, literally, 2022.
The 52 week ranges, the highs and lows within each 52 week period on a rolling basis, extremely treacherous.
And then 2023 was a great year because it opened out the lows, closed really well.
24 was pretty good.
But look how a tough 25 was.
I mean, I know it wasn't the only stock that looked like that.
during Liberation Day.
I've been pounding.
I've been pounding the table on this stock since the year began as the one that's really
going to show us something this year.
And it doesn't seem that brave now.
But in the 200s, the talk about Apple was they missed AI.
They misfired on the product launch.
And basically, they're screwed.
They weren't growing.
I was definitely not bullish on Apple.
They hadn't grown their top line.
in four years.
Because they hadn't had a product cycle until the phone came out last year and the phone
was a hit.
And that should have changed everyone's minds.
But not yet.
Not everyone has changed their minds yet.
Let's put up earnings per share.
Consensus has Apple earnings per share up 17.4% year over year in 206.
And then another 9.8% gain in 27, which I'm going to tell you right now, I think, gets revised
higher.
This was the comeback year for the Apple Gwilt story because of the new phone that came out late last year.
They didn't need to have the best AI native product.
They just needed to be able to communicate that that was coming.
And you had a lot of people who were long overdue to upgrade their phone and they decided to last time.
Do you believe it's coming?
The AI upgrades because...
Oh, I know it is.
What do you think is going to happen?
I'm going to tell you in a minute.
Here's annual revenue.
Obviously, on the current revenue base, you're not going to see as dramatic an improvement,
but I have to tell you if they can do 15% year-over-year growth this year and then another
8.8% next year, which is now the new consensus, we're not talking about Apple anymore
as a non-growth story.
I mean, these are double-digit growth rates on a massive revenue base.
So look at the last blue-flex.
the five blue bars. Obviously, this doesn't tell the whole story, not even close, because they're
buying back a ton of stock. So the earnings per share has been going up. And the revenue might have
not been growing, but the economics of the business have been dramatically improving on the top line
because, or bottom line, excuse me, because the shift of where the money is coming from with
services leading the charge, that's the high margin area. Yes, 100%. And that's the number that
everyone cared about. It's about the services. About the services. No, now it's about the phone
and the services. And the phone is the hot story for Apple once again. And this is really important.
So I want to walk you through. But my take here is I think Apple can get to 400.
That is the equivalent. Where to close today, 311? So it's a 25% again.
This is me telling you a $31 stock and go to 40. Happens every day. I think Apple's going to do it.
and I think it's breaking out right now, not today, but just generally speaking.
And I want to lay out the case for why I think this is the mega cap to watch in the second
half of the year.
So again, hit an all-time record high at 317 on June 8th.
Stock is up about 15, 16 percent year-to-date, which is even with the NASDAQ, although
better than the other mega-cap stocks, which so far this year have been net negative and
detracting from the index.
Your market cap is $4.6 trillion, which sounds like a lot until you realize we're in the age of trillion dollar market caps and it's no longer all that novel.
The next big catalyst here is the third quarter print, which will be on July 30th.
So in less than a month, we're going to hear whether or not that iPhone momentum has carried through into the spring and summer.
The fundamental setup is this.
The last time they reported, revenue hit $11.2 billion for the quarter, which was a 17% jump over the same quarter last year, the second quarter of the year.
Earnings hit 201 versus $1.95 expected.
iPhone revenue, which again, that's the story, $57 billion, thanks to iPhone 17 being a hit.
Services simultaneously hit an all-time high.
31 billion.
So you got 57 billion coming from the iPhone.
We're not talking about all the other hardware,
just the iPhone product and services breaking the record.
Greater China, which had been an anchor holding this stock down,
actually rebounded and surprised to the upside, 20 and a half billion.
And I think that'll continue because of a new deal with Alibabao,
which we'll get to.
The guidance they gave for this quarter,
14 to 17% growth,
the street was saying nine.
So they materially raised guidance for this quarter,
which explains why the stock is above 300 already.
Over the next four quarters,
now the question is margin.
No one's worried about revenue anymore
because they gave great guidance.
So now it's margin.
It's what's gross margin on the hardware?
Is it going to go materially lower than high 30s?
Is it going to be above 40?
They're worried about memory chip.
So we're going to see what the reality is there, but I think they'll raise prices enough to offset it.
What are we talking about upsetting?
DRAM and N-A-N-D costs are up 98% in a single quarter.
It's just like very, very difficult.
Tim Cook talked about it last week.
He called it a 100-year flood.
And price increases being unavoidable.
The estimates that are out there is that the...
The iPhone 18 Pro, which they'll come out with in Q4, could be $200 more than the 17 Pro.
I get it.
People are like up in arms.
I just don't think that's going to stop somebody from upgrading their phone.
I just don't.
I'm sorry.
Now here's what's really exciting.
Forget about the July 30th print.
September is a double event.
The new CEO takes over on September 1st, John Turnus.
people are very excited about him becoming the CEO.
This is a product guy, a hardware guy through and through.
His first keynote is probably going to be to launch the foldable.
The Apple foldable, they're either going to call it the iPhone Ultra or the iPhone fold,
depending on which rumors you believe.
It's going to be like a book.
Fold it in half.
Five and a half inch outer display, 7.8 inch inner display.
under five millimeters thick unfolded.
I know you're going to get it.
It's also built on their own silicon.
This is the A20 Pro Chip that's made by Taiwan semi, but designed by Apple.
So if that is a $2,000 to $2499, like a $2,500 phone, it'll be the most expensive phone ever.
But the thing is, they're going to sell it out because supply is brutally constrained.
So the latest survey that was out there is that the most they would be able to make is 7 to 8 million units of this phone and probably only shipping half a million to a million units in Q3 when it launches.
So this is not a situation where they're going to do this massive launch and people are going to be talking about, oh, the phone is sitting on the shelves and the stores.
I think that there is enough demand, people that just want this thing or want to try it.
I think they'll be able to say it's a sell-out product this year.
How many units is half a million to a million?
They sold 20 to 22 million iPhone 8.
They're going to sell 20 to 22 million iPhone 18 pros and pro maxes in the same quarter.
So this is a tiny sliver of the phones that they'll be able to produce.
I want to say a couple of more things than get your reaction.
The other half of the story is Siri.
So in June, they unveiled the AI overhaul, which is built on Apple's own foundational models, working with Google and Gemini.
And it's going to be a two-phased rollout.
On-screen context features are already out.
You've seen them.
Full conversational Siri, which is multi-turned dialogue.
Ask it a question.
It answers.
Ask it a follow-up as part of the same conversation.
It still can't do talk to text.
It's going.
and most important, the thing that I've been most bullish on, cross-app task execution.
Tell your bank to pay a bill on another app and have that happen.
This is where we're going, and I think it comes out at the end of this year.
And if it works, the entire conversation around Apple, where they started out saying they're behind an AI is going to switch to this conversation.
Wait a minute.
Apple has 2.5 billion active devices to distribute AI on.
And what will happen is, is that May or you?
No, it's May.
What'll happen is, I think Apple's going to pursue this bring-your-own L-LM model
where they'll say, you want to use Claude?
Great.
You want to use OpenAI, chat GPT?
Awesome.
We don't care.
Siri will layer on top of those, and you choose which one.
you want to use. The only thing that matters here to the Apple shareholder is that Apple is the
toll booth. They're going to get paid coming and going regardless of which AI the consumer wants to
use. And that is the checkmate. That is the trap that Apple has sprung on all of these companies
that are spending hundreds of billions in CapEx. It ain't going to matter to Apple. They're going to
get paid no matter what. Let me pause there. And what are your thoughts? My first thought is,
I reminded myself never to do math on a live podcast because $3 to $400 is not 25%.
What is it?
31%.
Close.
33.
33%.
I don't know.
I honestly don't even know what moves to stock anymore because there's so many different
storylines.
I think the only thing that can materially move it is whatever they do on the AI side.
Because the hardware is great.
They're not getting a higher multiple because of the new phones.
It's got to be a contract with one of the.
of the front-tail models.
No, they'll have contracts with all the front-tier models.
Fine.
That's what I'm not.
Apple is turning, Apple is turning the LLM business into clients.
That's what I just said.
So if they have $30 billion deals from these companies, that can move the needle.
A new flip phone, which I'm very excited about, it's not going to do it.
And I am, I am skeptical that they're all of a sudden going to unleash a Syria that works.
So I would love to be wrong because it's a shitty product.
Well, it already does work.
It's just not agenetic.
And now it will be.
That's what's coming.
But it works currently.
It's one of the most used chatbots in the world, if not the most used.
It just is not interoperable with all of the apps in the app store.
That is what's changing.
And that is game changing for the consumer who right now does not have that.
I don't care how much you love Claude.
Claude's ability to work with other apps.
on your phone is zero.
It just, it doesn't.
Having agentic Siri quarterbacking all of the, all of the, all of the, all of the, all of
the agentic stuff with all of your apps and, and forcing that as a condition for apps to be
in the iOS app store that they must be interoperable with Siri.
This is the checkmate.
So I would love this.
Let's say that you have a credit card and you get a new credit card and you have to set up
to your bank account to start to pay it.
If you could say, hey, Siri, set up my, connect my Capital One account, my new Capital One card with my JP Morgan back account.
That's awesome.
Yeah.
Dan Ives has a $400 target.
This is back in May when the stock was in the 290s.
And the way he framed it is it's a sum of the parts story.
So he took his target from $350 to $400, two months ago.
and basically his thesis is this.
The core bet is a $15 billion annual revenue opportunity in AI services,
not from Apple building its own frontier model,
but from monetizing everyone else's
and distributing it across, again,
2.5 billion iOS users.
Nobody can make an unrund around it.
I've said services could add 75,
AI monetization.
plus services could add $75 to $100 per share of value,
which is the math that gets you to $400.
He thinks 20% of the world's population
will eventually access AI through an Apple device.
So it's the installed base and the ability for Apple
to collect fees from every product.
Let the consumer choose.
iOS 27 is central to the idea
because that's where users can set a preferred AI model
as the system default for Apple intelligence,
just like we all set a search default,
and most people default to Google.
And so that is how Apple basically takes over the consumer AI story,
not by building the best LLM,
not by spending a trillion dollars on data centers,
but by positioning itself between the consumer who trusts Apple
and everyone else who's going to make software and frontier models.
And to me, that's the story.
That's what I'm bullish about.
It's not a cheap stock.
Quite frankly, it almost never is.
Well, they say it trades at 33 times forward estimates, 26.
I mean, that's for a stock that's not growing a lot.
But maybe this is the next answer.
The thing is, it is growing a lot.
It's 15% revenue growth last quarter, 17% earnings growth.
It is grown a lot.
All right.
Fair enough.
And growing faster than any other company at size that's not named Nvidia, quite frankly.
You think you think about what it takes to grow at this size.
No one but Nvidia is doing that.
So that's my bulk case on Apple.
I don't full disclosure in case you couldn't tell.
I own the stock.
Most of you guys own the stock too, whether you own it.
We all own the stock.
Or it's in your index.
We're all very long Apple.
All right.
Let's talk about the mini AI unwind.
Let's start here.
So Yardelli has a chart that shows, and we've spoken a lot about this,
shows the forward profit margin for semiconductors,
and it shows the forward PE.
And one is going up into the right and the other is not.
And you would think that investors would reward the margin expansion
with multiple expansion, but they're not.
They're just not.
So Ed says, the bubble this time might be an analyst's expectations for the forward profit
margin of the S&P semiconductor industry.
The aggregate forward profit margin rose to a record 50% last week.
Investors certainly have their doubts, given that they are paying a forward PE of only 18.4
currently.
And I love the doubts.
I think this is keeping a bubble in check.
I think this is keeping the market from really getting ahead of itself in a way that would
make me and other investors.
uncomfortable. I love all this. So there was a bit of an unwind today, not just today, over the last
couple of sessions. Western Digital is in a, well, Sandus is in a 30% drawdown. Western Ditch is in a
28% drawdown. The loss is a real. Yeah, Micron 22%, Cgate 24%. If you bought these stocks after Micron
reported, it's unbelievable quarter, it was great, like an amazing earnings report, if you were a buyer of
these stocks, you're down double digits in all of them.
Let's see this chart on from Chart Kid.
So we're looking at names that are at least 10% from their 52-week highs and also 20%
above their 200-day moving average.
So Sandusk, for example, this stock is in a 30% drawdown as I mentioned.
It's still a 130% above.
It's 200-day moving average.
Crazy.
These stocks were...
Even with the pullback.
These stocks were so unbelievably extended.
Maybe today was the bottom.
Maybe it wasn't.
I have no idea.
But what sparked this was...
And again, today's sell-off,
because these names have been chopping around
going low for the last 10 sessions or so.
But today was on the back of Samsung.
So Samsung reported that their profits surged 19-fold.
19-fold.
Yeah.
An increase that still wasn't enough for investors.
That's according to Bloomberg.
And the stock fell 6%.
Stock was down as much as 10% at one point, closed down 7%.
Operating profit of around $58 billion.
That would top the previous quarter's record of $37 billion.
Again, I said this right, 19-fold compared to a year earlier.
Just unbelievable.
They can't do it again.
Everybody understands this.
Look at this.
They can't do this a year from now when we're lapping this quarter.
They're not going to have earnings up 19-fold again.
when we're reporting this same quarter a year from now,
they may be in great shape and have an amazing business,
but the growth rate mathematically has to slow down
because all of this gain that they're reporting
is in them raising prices.
What are they going to quadruple prices again?
Like it's just, it's impossible for these companies now,
I think, to please their shareholder base
given where expectations have gone.
So David Morrison.
David Morrison and analyst at Trade Nation said, as is often the case, it can be better to travel than to arrive.
So the unfortunate reality is that stocks usually top on good news.
So for the memory names, is this A-top or the top?
Let's do these Samsung charts real quick.
I want to see them.
We just did this.
If you were paying attention, I was.
I'm with you, babe.
This is, right.
So I'm trying to see what the increase is.
So sequential increase from Q1 to Q2.
Look how bananas that is.
Nuts.
Like from Q4 to Q1 and then Q1 to Q2, this is a double and then a double again.
Throw the next chart up.
This is the problem.
You can't do it.
All right.
So if I were forced to guess, and I will guess, I will guess because that's what we're doing,
I would say, despite what I just said about stocks topping,
good news. I think it's going to take a little bit more than this to break the backs of buyers.
I think there's a lot of that buyers ready to come in.
What if?
I don't know if the next way it fizzles out, but I'm not ready to say that this was the ultimate
top.
Yeah.
What if the problem here is the nature of the buyers?
What if only 50% let's say of the shareholder base were fundamentally driven investors
and the other 50% were people buying two X-ETFs who really don't, they don't
care that much. They're not married to these stories. And if the stock stopped going up, they don't
come in and buy the dip because they're buying the next stock that's going up. Glad you mentioned that.
So I think there's definitely there's a lot of truth in there. So David Tepper killed it last quarter.
He was buying all these names. I would imagine that he's a lot lighter in these names now than he was
six months ago. And you're right. Who is he selling to? I have no idea. Is it the double levered
ETF buyers.
He's selling it to Korean day traders and and people buying two X ETFs.
Like like like that's that's the buyer.
But they're not those people are not buying right now.
Two more charts.
All right.
I think this is great news.
Dean Christians has a chart that shows that over half of tech stocks are in a
bare market.
Not awesome if you bought the top.
But, but Grant Hockridge has a chart.
that shows the S&P 500 advanced decline line.
So the fact that you are getting a pretty decent pullback in the largest sector,
and yet the advanced decline line, the rest of the market is broadening out.
I think that we've been saying this for years.
The rotation inside of this bold market continues to impress,
and you've got to give investors the benefit of the doubt.
It's pretty amazing.
Can we go back to the scattered plot that Matt did AI sell?
Yeah.
The only other thing that I would add to this that I would add to this topic is, I guess I would ask you a question.
At what percentage above the 200-day moving average would you never buy a stock?
Like, would you buy, would you ever buy a stock that's over 100% above its 200-day moving average?
No.
So I was on TV.
the day after Micron reported, so on the reaction day.
And I'm not naming names.
One of the people sitting on the desk was enthusiastically buying Micron right at the high.
We didn't know it was at the high at the time.
So some of this is Monday more.
But the only comment I made was, I'm not going to tell you that's not the greatest
earnings recorder, greatest earnings report I've ever read because it probably is.
Right?
Like, I'm not going to say that.
I'm just going to say historically,
I don't believe investors are typically rewarded
when they buy a stock that's 200% above its 200th day moving average.
Yeah, I'm sure.
I don't, this is a fresh position.
This is not somebody adding.
I don't think that that's the way to start a position in a portfolio.
But where is the line?
Is it 50% above the 200 day?
What are your thoughts?
I don't know.
I'm sure that there are a quant back test that would say.
hey listen actually actually buying styles that are 50% above their 200 moving average is an awesome
strategy well if you do it if you not in the absence of an exit if you do it systematically over
time and you have an exit strategy that might be an awesome strategy i don't know the quants would say that
i bet you they wouldn't i have no idea well but is i'm guessing is 200% too much i think 50% is probably
fine okay a triple in price above a two
200 day moving average is probably not an ideal entry for a new position.
No, I don't think so.
That's my comment.
Of course.
I'm on the record.
I'm on the record.
If there's a quant that wants to show me a back test that says I'm wrong, I want to see it.
I want to learn.
Teach me.
Teach me.
All right.
Sentiment versus stocks.
I posted this on LinkedIn, one half of what we're going to say.
And it sort of blew up.
So I think it's at a thousand comments.
And it's not my chart.
It's Dr. David Kelly, J.P. Morgan, included this in his Guide to Markets, which I never miss.
And what you're looking at here, the S&P 500 in red at basically an all-time high.
And consumer sentiment, basically at an all-time low and going lower all the time.
The blue line is fake.
This goes back, well, it's the real data.
You don't have to agree with what people are saying.
But that's the consumer sentiment.
and this is a 10-year chart.
So back to 2014.
It's just pretty incredible that this is the way sentiment works now.
And by works, I mean, doesn't work.
And so let's look at the next chart.
This is Dr. David Kelly showing us consumer sentiment index and the subsequent 12-month returns
for the S&P 500.
And historically, before the modern era, it's been a pretty good idea to buy the lows in sentiment in consumer sentiment.
And those have often coincided with.
Recessions.
But you've had great returns coming out of those things.
Now, it completely, you could throw this out because there's no way it's going to work or there's no way it's going to work to the same extent because the stock market.
consumer sentiment are almost completely divorced from each other.
What do you think about this?
Throw the previous chart back up.
All right.
Something happened to the blue line.
I can't put my finger on it.
Oh yeah, COVID.
So, and then inflation and everything else.
So I'm not dismissing.
Like, it's not totally, totally, totally unconnected from everything.
But that blue line will never recover.
It will never, you will never.
We are a permanent low sentiment.
Correct.
In the, in today's day and age,
of the modern social media age,
the way that we consume information,
the way that you answer these questions,
the people that are answering these questions,
that blue line will never recover.
I'd like to solve the puzzle.
Here's why it'll never recover and you're right.
And here's what changed.
It's not COVID itself.
It's two things that happened in that era
that I think have just permanently destroyed
consumer sentiment,
but three things.
One, you're right, is inflation,
which despite the fact that we're closer to 2%
than 6% doesn't matter.
It's cumulative inflation.
It's cumulative and people are still mad
and they will never not be mad
and it'll take an entirely new generation
to come of age
to sort of forget about it.
Okay?
So that's thing one.
Thing two is Elon took over Twitter
and Instagram launched
algorithmically driven reels.
So let me just unpack those two things
because I think they're super important.
Instagram, we'll do that first.
Instagram used to be a place
where you would log in to see your friends on vacation,
your neighbor's dog,
and people doing funny stuff,
and you knew who the people were,
and you laughed along with them.
In August of 2020,
facing a, quite frankly,
an existential threat from TikTok,
Mark Zuckerberg pivoted
Instagram and Reels in particular
to being algorithmically driven
and for the first time ever,
they began to shove other content into your feed
and everyone just got used to it.
And ultimately, that content started out
with people dancing
because it was fighting off TikTok.
And then ultimately, it ends up
where it always ends up.
Burning flags.
Politics,
takeovers, racist content,
Charlie Kirk, clips of people arguing about Gaza,
protests, buildings on fire,
department stores being robbed,
you name, catalytic converters being stolen
out of people's driveways.
That is what Instagram basically turned into.
And it's not because they wanted that to happen.
People spend more time on that content.
They're more engaged.
And the algorithm is programmed to show.
show them more of what keeps them engaged.
And nothing keeps people engaged on Instagram like sex and violence.
Because we're human.
And so the algorithm is just holding up a mirror to what we all are and what we all are
chimpanzees who are incensed by the things that we see, rattle the cages, and that brings
in more advertising dollars.
So that's Instagram.
And this is a product, I don't know, three billion people use it.
Okay.
So that's part of the consumer sentiment plunge.
Things were better when we were just looking at pictures of birthday parties.
Can I say one more thing on this?
Yeah.
So I saw a tweet over the weekend that really bummed me out.
A friend of mine tweeted something that they never would have otherwise, but ostensibly
they're getting paid by the Elon bucks.
And that's just what Twitter is now.
And that's what I'm going next.
And it was just like, it was such a f***er.
So that's where I'm going next.
So not long after Zuckerberg turned wheels into TikTok,
Elon Musk took over Twitter, renamed it X, took off most, if not all of the constraints
about what kind of content could be seen and read there.
I know there's a lot of free speech people in our audience and they appreciate that and that's
fine.
I'm not saying it's all bad.
But any sort of constraints about what people should be saying,
in civil society or what we should allow anonymous people to do on the internet.
It's all gone.
And now the entirety of Twitter is basically one raging debate about which race is more prone
to raping women and which religion should the country be based on and which people
don't belong in this country and what's happening to Europe and immigration.
and it's just pitch black.
And this is, you know, one of the top four most widely used social platforms.
So now you basically have the situation where Instagram, which used to be for friends and family, is driving us crazy.
There's no respite from that.
When you go on Twitter, it's even worse.
And people are going to be mad for the rest of their lives about how much more expensive things are today than they were in 2019.
Yeah.
Anyway, how you feeling?
Well, I'm fine.
I actually have never been doing.
Look at my hair right now.
So if you want to judge how I, me, Josh Brown,
first of all, I now go by Joshua.
And this is my new hairstyle.
And I've turned over a new leaf.
And everything's okay for me.
Anyway, the consumer sentiment lot is bullshit.
Because people are not actually that bad.
So put that chart last time.
We're going to move on from this.
Just give me the sentiment.
So this is this is the mood.
versus the prices.
But it's not even the mood.
It's the fake mood.
It's the social media mood.
People in real life are not like this.
This is the point that we're making.
Yeah, people are not like this.
Because the reality is we have chart off in the last five years, as this consumer sentiment
has been plunging, we have been creating more millionaire households, penta millionaire households,
and deca millionaire households than ever in the history of the country for.
401K balances are at record highs, IRA balances too.
Unemployment is still at or close to all-time lows,
not for everyone, but in general.
And this is the consumer sentiment.
So for me, it's people making themselves
crazy on social media with the shit that they're consuming
and the prices not reverting back
to what they remember from a few years ago.
And nothing the stock market does
is going to change any of that.
No, you're right.
seen. Well done. Okay, let's just do this real quick. Oh, value had an incredible first half. Oh,
yeah, really? Depends which value. If Micron was 24% of your value index, it had a great first half.
So throw this chart on. This is Ishares MSCI. So does not forget about I shares. This is
MSCI USA value factor, ticker is VLUE. It was up 42%. I made this chart yesterday, year-to-date.
The Vanguard value, which is a crisp data set, is up 16% unit date.
And the S&PE value was up 9%.
So even today, Josh, the top one was down one.
Try off, please.
The MSCI value was down 1%.
The other two were flat.
Why?
Let's look at the holdings.
Next chart, please.
So the MSCI won 25% micron.
Are you kidding me?
How often does that index rebalance?
I'm guessing it's an annual.
Every six months or annual?
Honestly, I don't know why I guess.
You could just freaking Google it.
I don't know what the answer is.
But big differences.
So it's not like the value factor is kicking ass.
I mean, it's doing just fine.
But it's, and it's not just the value stuff.
The semiconductor, the AI stuff is making a couple of the indexes,
indexes go bananas.
And you really used to not have to pay attention to this stuff.
It was like, all right, I want to own EM.
Do I want I shares, IEMG?
do I want VWO, it's a little bit cheaper.
Who gives a shit?
They're both valid.
They're both EM.
It was semantics.
Yeah.
So Vanguard is it Futsi, they don't classify Korea as an emerging market because of
Right.
That was the big controversy.
Korea is developed or emerging.
Well, now you care.
Look at this.
So IEMG was up 35% year to date.
VWO was up 21%.
Both great returns.
But that's a gigantic spread.
Chart on please.
35 versus 21.
So you used to really not have to think too, too hard about these decisions.
Wait, wait, stop.
That's Korea.
That's it.
That's it.
That's it.
That's it.
So this has got to be the most extreme example of what you're talking about of all time, right?
I mean, the value one was pretty good, too.
But like, I can't imagine this has ever happened to this degree.
Yeah, that's what I mean.
Between the value thing, the emerging markets thing, this has got to, I mean, this is
going to be in so many investment presentation decks going forward.
like advisors explaining like why they use isharers or why they use vanguard or state street
like because the index methodology could have such an outsized effect on like oh also if you're
a value investor and you want to make the case for why people should you know invest in value oriented
strategy you already know which benchmark they're using right in their in their presentation
right he's the one that had 24% micron in it right um
Anyway, let's keep moving.
We're going long.
That's wild.
Okay.
What do we have left, though?
So you want to show a chart, and I have a counter shirt.
Here's a Goldman Sachs chart.
This is very simple to me.
Don't get used to this.
The red line is the current bull market back to the end of 2022.
So basically three and a half years of, I don't know, is this the greatest bull market of all time,
like compressed into a three and a half year period?
it's got to be up there with some of the great ones
and what you're seeing here in shaded blue,
top decile, top quartile, median return.
It's literally off the chart.
And, you know, that could end tomorrow
and it wouldn't change the fact that what we have just gone through
over the last three and a half years
is one for the record books.
It may not be the all-time record,
but it's pretty exceptional.
So it is.
hard stop, but and also. This chart blew my face off. So we, we stole this chart from Bespoke. Credit to them. We ripped this off. Charn on, please. So they showed the, where does this bull market rank when you look at a role in one year, two year, five year, 10 year, 20 year. And three years doesn't in here that actually might be in the 95th percent. Josh, I don't know. But this made me feel a little bit better. The five year, for example, five year returns is in the 60s.
percentile.
10 years, 77th.
The 20 years, the 20 year deserves a humongous asterisk because the GFC is about
to roll off on one that does, it's going to shoot way up.
But these made me feel pretty good.
I'm not going to lie.
Yeah.
Well, so we're just using this three and a half year because it was like 2020 was a
bare market year.
So like in this bull market, that's where the three and a half, it's not that it's cherry
picked.
It's that.
Yeah, it's where it started.
We're trying to.
actualize this moment in time. It's been an awesome market.
I think the AI rally. Like, that's what it is. The bigger point is, the bigger point is
is wherever this goes, hopefully not a lot lower. We just experienced a hell of a run.
Yeah. Right. No matter where you want to start it from, like, it's pretty epic.
As an addendum to this, we know that a lot of the justification for what's gone on so far
and what people hope will continue is earnings growth.
We know that this is a one-of-a-kind period for earnings growth, thanks to this memory.
You can call it a memory boom or a memory bubble, depending on how skeptical you are.
But undeniable, and it's not just memory.
Memory is the most extreme example of what happens when AI CAPEX demand takes over the whole economy.
Adam Parker, our friend Adam Parker at Trivari, it says the market has not.
not fallen during a two-year double-digit earnings expansion since 1994.
It's actually only fallen five times over the last 100 years when the stock market was
doing double-digit on-digit earnings growth in consecutive years.
Wait, what is he saying here?
I think I missed that.
All right.
Let me read it in his words, not my own.
We looked back at 98 years of S&P 500 earnings growth and returns, and in particular, we focused
on the S&P 500 stock performance.
the first year when earnings grow double digits, the current year and the next year.
So the expectation for earnings growth is double digits for next year, too.
Are you following me?
Yes.
So this would be year one.
Adam says only five times and not since 1994 has the market acted poorly when the current
and next year had such strong earnings growth.
So I think what he's saying is you can fade a.
bull market, but you don't want to fade a bull market when we're in year one of a two-year
stretch of double-digit annual earnings growth because the market has never acted poorly
over the last 30 years when that's your setup.
And only five times in 100 years has the market acted poorly while earnings were growing
to that extent.
Does that make sense to you?
It does make sense to me.
And the chart that we showed last week, I can't remember what show it was, where all of
these different industry and sectors and market cap groups, all of the ones that you want to see
leading the market higher, from transports to semis to small caps, industrials, financials,
what do you bearish about?
Yeah.
Yeah, what do you want?
Now, the last piece of the puzzle is how involved are leveraged ETFs, leveraged ETFs in this
outsized rally that we're describing.
And I have to be honest and say very.
that doesn't contradict the fact that this is an earnings growth-driven full market.
It doesn't mean the bulls did, you know, we didn't make money.
No, they are.
We said last week it's half a trillion dollars of notional exposure to these companies.
It's a lot of money.
Here's Todd Sone's chart from Stategis.
He has a huge report on these leveraged exchange traded products.
There it is.
Yeah.
Okay.
U.S. listed leveraged ETPs are pushing 700 funds.
across $200 billion in assets under management.
An AUM alone.
In AUM and 500 billion in notional exposure.
Man.
He says this is an important change in market structure
and their growing usage reflects this.
And I have one more from him.
What are we doing with all these leveraged funds?
Mostly we're buying tech.
Yeah.
So what you could see here on the left,
these are the most popular products by AUM.
QQQ, semis, single semiconductor stock ETFs, Tesla, and the S&P 500.
Well, I think you're seeing this.
I think you're seeing the tail wag the dog when you look at all of these memory names
and all these semi-names because for the last 10 sessions, Micron and Sandusk and all the names
we kept mentioning, they've been up 10% down, 8%, up 7% down 5%.
Those whipsaws are this.
Yeah, 100%.
That's exactly right.
And interestingly, there are 400,000.
levered single stock ETFs.
The levered single stock ETFs alone are $40 billion.
And then the last point here,
it's a 13 to one ratio of leverage long versus an inverse.
So almost not, you might have people come along and say,
well, maybe it's hedging activity.
No, it's not.
It's speculation.
It's pure crack cocaine.
It's good.
None of this is hedging.
None of it.
13 to 1, none of it.
All right.
Last thing, let's do Halo for the second half.
Would you like to congratulate me on having identified the trading theme of the year so early in the year
and just seeing the legs of this theme and people continuing to talk about it here in July?
Are there any words of congratulation that you would like to express here?
looks amazing.
It does, but like seriously, trade of the year?
Keep going.
Trade of the year.
There's a market watch story.
I'm going to quote from it.
It's Barbara Colmire.
She's terrific.
I like her even better now than I did yesterday.
Earlier this year, when artificial intelligence disruption worries started to run high,
Josh Brown, CEO of Ritholtz, declared that the halo trade, heavy assets, low
obsolescence, would be the most important one of the year.
Well, Goldman Sachs strategists agree.
They say pairing capital-intensive stocks with a short position in capital-light companies,
such as software and services, has delivered a 20% year-to-date gain even after a small initial sell-off in stocks
exposed to manufacturing and global trade amid the mid-east conflict.
So the heavy assets companies came back really fast.
Goldman says that halo trade is not out of fuel.
What is the heavy asset stock in your mind?
Like for people that could really...
J.B. Hunt.
Delta.
Any utility.
Delta is a good one.
Most consumer packaged goods, products.
All of the...
Things that can't be disrupted.
Yeah.
And where it gets confusing is a lot of AI stocks are also Halo.
Like if you're the company that's providing electrification, yeah.
Giva Nova is a great example.
It's turbines.
Right.
So it's Halo, but it's also feeding an AI.
That's the pinnacle.
That's the Bell.
That's the Dell diagram.
Yeah, that's Dell.
Like those are the best Halo stocks.
Micron is Halo.
Memory, like very obviously fabricators of semiconductors of semiconductors, companies with wafer production capacity.
Anyway, is a whole long story.
you're there. I just wanted to show the golden's chart read all of it read every single word please I won't
put up this capital intensive versus capital light this is Goldman's chart not mine that's very good
trade of the year yeah what what more can I say quite frankly I don't know but we'll find out next week
yeah because I will say more okay I'm gonna make you know what I uh I had a I had a journey on my make
the case today Josh originally you're gonna be long something and now you're short I was going to
I was going to do the Mag 7.
I feel like they got, they're getting pretty disrespected.
What do you think about that?
I think they're separating as they should.
I like Apple.
I like Apple the best.
I like Amazon's second best.
Alphabet is more complicated because now they are selling stock.
And I know Amazon just did a debt financing.
Maybe they'll sell stock too, but not yet.
And believe it or not, I like Tesla.
I think it's 400.
I think it goes 500.
And I think they're talking about SpaceX buying it by year end.
Like I think there's a lot happening at Tesla on the robot side.
And I'm pretty interested in that.
So anyway, I thought to myself, I'm not doing Max.
It's so lame.
We want this Mag 7 stuff.
So then I said, you know what?
I'm going to get my boy ChartKit some love.
So Chartkit has been pounding the table on HST, which is host hotels and resorts.
stock looks very good.
I did some digging.
Hey, what, tell me about the stock.
Host hotels and resorts is the reet that owns the land that partners with the Marriott
hotels for the most part.
Yeah.
And some high at properties.
And I said, well, why would I, I mean, this seems like a worse business than just
owning the equity, right?
Like, like Marriott is a much better business than being the toll collector.
Marriott trade.
Marriott doesn't own shit.
They're in the points business.
Right.
It's a royalty business.
It's a much better business.
It's a marketing company.
The stock trades at a 20-time multiple.
This trades at 12.
The stock has destroyed it.
And then I said, all right, you know what?
I kind of like this thread.
Let me pull in a little bit more.
I do like hotels, but I want to stay at the upper end of the cab for this.
So where did that land me, Josh?
I'm going to make the case for Hyatt.
Let's do it.
So according to a Moody's report from sometime, I think, in 2025, the top 10% of
earners drive nearly half of all U.S. consumer spending.
People are trying to debunk it.
I don't care if it's a third or a half.
It's a lot, okay?
Directionally, it's a lot.
It's a lot.
Highest share since the data began in 1989, up from 36% three decades ago.
However, they are measuring it, okay?
So Hyatt, interestingly, spent the less decade rebuilding itself into servicing really the top end of the K.
They're going all in.
So their luxury rooms are now 47% of their portfolio.
Hyatt Regency.
Up from 32% in 2017.
and they now own the world's largest portfolio of luxury-branded resort rooms with a 17% global share.
Marriott said that their luxury rooms grew 6% for their revenue per available room in the most recent quarter.
The rest of the inventory was flat, and Hyatt basically said the same thing.
I think they grew 8% in the rest of the inventory is flat.
And the stock looks good.
It's working.
I mean, all of these hotels are working, but chart on.
So this is similar to Delta, similar customers.
similar consumer.
And I don't know if it's stretched here, but whatever.
I think the stock is going higher.
It's also global, which is increasingly important.
And I think it's more skewed toward vacation as opposed to business travel, whereas
Marriott is maybe a little bit more balanced.
I like it.
I think I'm going to be right on this.
Their luxury run rate room is $400 bucks compared to $100 for the standard rooms.
And people are buying the $400 version.
100% and you know a lot of companies get in trouble where they try to cater to every consumer
and the companies that figure this out earlier are the ones that become the leaders
Delta being a great example United now following Delta's lead United wants to make the
whole capital in first class stock looks awesome yeah like United United is like trying to go like
make this like on the border of the whole cabin is first class and we don't need to worry about
economy tickets anymore.
And that's, I hate to say that that's like a social commentary about where we are in this
economy.
But what else do you want me to say?
Like, this is what it is.
This is why Spirit Airlines goes bankrupt while at the same time there's a line of 900 people
waiting to get into the Amex lounge.
Right.
At whatever airport you go to.
Like, this is what it is.
So I like it.
I think it's great call.
Let's do mystery chart and we'll get out of here.
Again, I have Hillstone reservations and it's very important to me.
All right.
These are indexes.
They're not ETFs.
Is this Yardinni?
It's a Yardinni chart.
Very good.
But that wasn't what you had to guess.
And this is something that would probably matter to people like J.C.
So I want you to tell me.
what investing concept is being illustrated here and name the two lines?
The broadening.
Is it the midcaps and the small caps?
I'm sorry, that's incorrect.
Would you like to take another shot at it?
These are not sectors?
Indexes.
Okay.
The all-country world index?
No, I'm sorry.
Would you like to take a third and final guess?
Nope, I'm out.
And I did not mean to stump you, but this was a good one, right?
Yes, I love it.
Okay.
The reveal, please.
Oh, I love it.
Love it, right?
Yeah, this is bullish.
All right.
So we're not going to do a whole 20-minute thing because we're at 6 o'clock already on Dow theory.
But Charlie Dowell originally created the Dow Jones Index.
Actually, the first Dow Jones Index, I think was 13 stocks.
Yeah, I think it was 13 stocks and all but two were trains.
Like, they were all railroads, and then there were two other non-rail roads.
and then there were two other non-railroads.
Union Pacific and the like.
Right.
So ultimately, he ended up redoing the Dow Jones Industrial Average, took the railroads out and put them in their own index, which then became the Dow Transportation Index.
And Dow Theory is basically this idea that if you want confirmation that the Dow Jones'
industrial average making new highs is supported by the real economy, then you would also want to
see the transportation average moving up into the right and ratifying that high in the industrial.
Josh, you astutely debunk this in 2015 when you said 70s of the new transports or 2017.
I don't know what year that was.
Whatever.
It's a long time ago.
Yes, but it doesn't matter.
I still do think that it's nice to have the, I would.
I wouldn't sell.
It's nice to have.
It's not a need to have.
I wouldn't sell the market if the transports didn't look good.
They happen to look exceptionally good right now.
Great.
Right alongside the Dow Jones Industrial Average.
We'll take it.
And I am a fan.
I like it.
All right, that's it for us tonight.
Guys, thank you so much for joining us in the live.
We really appreciate it.
It's great to see everybody.
We miss you when we're not here.
Tomorrow is Wednesday, which means an all-new edition of Animal Spirits with Michael and Ben.
We'll have an Ask the Compound this week.
and we will finish strong with an all-new episode of The Compound and Friends.
I also want to point out for financial advisors who are in our general audience,
we do a specific show for the advice industry.
It's called Talking Wealth.
It's got its own YouTube channel and its own podcast feed.
Look for an all-new edition of the Talking Wealth show on Thursday.
It'll be live on Spotify, Apple Podcasts, and, of course, right here on YouTube.
That's it from us. Thank you so much. We'll talk to you soon.
Ritholt's wealth management is a registered investment advisor.
Advisory services are only offered to clients or prospective clients where Rithold's
wealth management and its representatives are properly licensed or exempt from licensure.
Nothing on this podcast should be construed as and may not be used in connection with
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