The Daily Signal - INTERVIEW | Angel Studios CEO Responds to Criticism and Praise for 'Sound of Freedom'

Episode Date: July 12, 2023

The anti-human trafficking film “Sound of Freedom” has raked in more than $41 million since opening on July 4th.  Variety has praised the movie, saying it “makes the desire to “take action�...� seem more than an action-movie gesture.” And World magazine called the movie a “wake-up call, reminding Americans of the evil that’s perpetrated both inside and outside our borders.” But not all reviews have been positive.  The Guardian of London wrote a review of the film titled “Sound of Freedom: the QAnon-adjacent thriller seducing America.” And the website Jezebel called the movie “an Anti-Child Trafficking Fantasy Fit for QAnon.” QAnon is a conspiracy theory involving the belief that a group of Satan worshiping pedophiles control aspects of the "deep state government." Asked why he thinks some left-leaning media outlets have critiqued the film in this way, Angel Studios CEO Neal Harmon says the film is not political.  "Everyone who's seen this film knows that it has nothing to do with politics or conspiracy, and that it's just a great, true story, well-told," Harmon says, adding that "if you're on the fence about it, you want to see for yourself, you can pick up a free ticket, and you can find out for yourself what this phenomenon is about." Angel Studios, the streaming platform known for the multi-season series about the life of Christ, "The Chosen," is distributing "Sound of Freedom." Harmon joins “The Daily Signal Podcast” to discuss the success “Sound of Freedom” has experienced at the box office and to address the praise and criticism of the movie. Harmon also explains how to see the movie for free while it is still in theaters.  Enjoy the show! Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 The storyteller is the most powerful person in the world because the storyteller sets the values and the vision for the generation which is to come. I think people sense this on a deep level and the reason that we participate in stories, the reason we go to the movie theaters on its most fundamental level is we want a better life for ourselves and for our children. Welcome to the Daily Signal podcast. It's Wednesday, July 12th. I'm Prudan Allen. And that was Angel Studios CEO Neil Harmon discussing the film Sound of Freedom. Sound of Freedom, it's in theaters now. It's an action thriller based on the true story of a man named Tim Ballard, who has dedicated his life to rescuing children from sex trafficking. The movie opened on July 4th and outpaced Indiana Jones at the box office.
Starting point is 00:00:54 But not all the reviews of the film have been positive. Some left-leaning media outlets have claimed that the film is, somehow right-wing extremism. Neil Harmon joins me on the show today to address these critiques and explain who the real beneficiaries are of this movie's success. He also explains how you can get a ticket to see the film free if you like. Stay tuned for our conversation after this. As conservatives, sometimes it feels like we're constantly on defense against bad ideas. bad philosophy, revisionist history, junk science, and divisive politics. But here's something I've come to understand.
Starting point is 00:01:37 When faced with bad ideas, it's not enough to just defend. If we want to save this country, then it's time to go on offense. Conservative principles are ideas that work, individual responsibility, strong local communities, and belief in the American dream. As a former college professor and current president of the Heritage Foundation, my life's mission is to learn, educate, and take action. My podcast, The Kevin Roberts Show, is my opportunity to share that journey with you. I'll be diving into the critical issues that plague our nation, having deep conversations
Starting point is 00:02:09 with high-profile guests, some of whom may surprise you, and I want to ensure freedom for the next generation. Find the Kevin Roberts Show wherever you get your podcast. It is my pleasure today to be joined by Angel Studios' CEO, Neil Harmon. Thank you so much for being with us. Thank you for having me. Well, the movie, Sound of Freedom, it's in theaters now, and this movie, it's been so exciting to watch the journey, watch the release of this film. It sheds light specifically on the issue of child sex trafficking, and it tells the story of a man named Tim Ballard, who now runs an organization called Operation Underground Railroad that specifically frees children from sex trafficking.
Starting point is 00:02:57 And this film, it's gotten a lot of attention, and it's gotten a lot of attention for good reason. So it opened on July 4th. Already, this movie has grossed more than $41 million. And if you look at the reviews, the ratings on Rotten Tomatoes, the audience approval rating is 99%. Was this the response that you all expected to receive from this film? and since Angel Studios has been backing this movie and is going to be streaming it eventually when it comes out on streaming platforms
Starting point is 00:03:32 and is in that production process with the movie, what did you all expect going into this? Did you expect this kind of response? We expected that when we chose the day, July 4th, to launch this film, that the angel community would get behind the film. we believed this because Angel is powered by our community. It's the Angel Guild who makes the decisions on what is published on Angel.
Starting point is 00:04:04 And so when we had the opportunity to look at Sound of Freedom, we showed it to the Angel Guild and got their feedback. And the scores on this show were so high that we knew that the community would get behind this film. And we announced the release date and set a very ambitious, goal to have two million people in the seats opening week of Sound of Freedom to represent the two million children who will be trafficked this year. And we met that goal on Friday of last week. And we're, we just are so excited at what the Angel Guild and the Angel community have
Starting point is 00:04:46 accomplished because their initial push and their initial support. like there were $10 million in pre-sell tickets before we opened the film. And then on July 4th, we became the number one film in America that day. That support sent a message to the world that demanded a conversation. And that conversation has ensued. What we didn't expect is how big and how central that conversation has become. and what kind of twists and turns that conversation would take. But so I would say we were, we weren't surprised that the angel community showed up.
Starting point is 00:05:30 We were hopeful that it would become a big conversation in the world. I think we're shocked and stunned at how big the conversation has grown and become so fast. It is a big conversation. And it's been really exciting to watch that conversation to begin to take place because it's such a critical one that needs to be happening. Now, I do want to give you an opportunity to respond to some of the criticism that the film has received. Amid the glowing reviews and the positive feedback, there's been a handful of news outlets that have come out with some critical reviews, including The Guardian. They wrote a review of the film titled Sound of Freedom, the Q&on adjacent thriller, Seducing America. The website, Jezebel had a headline reading Sound of Freedom, is an end.
Starting point is 00:06:19 anti-child trafficking fantasy fit for Q&ON. Why do you think the film is receiving this criticism? Everyone who's seen this film knows that it has nothing to do with politics or conspiracy. And that it's just a great, true story well told. And the nice thing about Sound of Freedom and all the people who are paying it forward so other people can watch this for free is if you're on the fence, about it, you want to see for yourself, you can pick up a free ticket and you can find out for yourself what this phenomenon is about. Yeah, yeah. That is an interesting format that you all have chosen to do.
Starting point is 00:07:03 Angel, of course, you all are so well known for the production of the chosen and the release of the chosen and there was so much fascination over the crowd fund model that you all did with the Chosen streaming series. And it's been a little bit of a similar format with Sound of Freedom where you're allowing people to essentially pay for strangers to see the film. How is that working? It's working so well. People, Steve Jobs once said that the storyteller is the most powerful person in the world because the storyteller sets the values and the vision for the generation which is to come. I think people sense this on a deep level and the reason that we participate in stories
Starting point is 00:07:49 the reason we go to the movie theaters on its most fundamental level is we want a better life for ourselves and for our children. And so Pay It Forward gives people the chance to be part of it. They get the chance to actually put their treasure and their voice behind something that they believe in, something that they want to see different for their children, their grandchildren. And so we've really been able to capture that with the pay it forward technology and enable the community to become part of this. Yeah, that's huge. I want to get your take, Neil, on just thoughts of for those who are choosing to criticize the film, how would you respond to the suggestion that the story portrayed in the film didn't actually happen
Starting point is 00:08:41 or that Tim Ballard's saving kids somehow represents more of a stunt than actual heroism. Go to angel.com slash blog, and there's a whole entire piece on separating fact from fiction, storytelling from, we're very, very transparent on the true components of this story and which parts of it were part of the movie making process or to get across the narrative in a succinct format. So I would just encourage people to learn and to celebrate more awareness coming to this issue. Yeah. Nobody will refute the government's numbers. I mean, their actual numbers are somewhere between 5 and 6 million trafficked children.
Starting point is 00:09:26 And about a third of those are sex trafficking. And, you know, those are published sources. They don't come from us. They don't come from the film. this is a reality for a lot of children that is a dark, dark reality. And a story that brings hope, a story that gives people the inspiration to do something about it, to donate to causes, to get involved themselves, to be more careful with their own children, to educate themselves on what to look for, to identify trafficking.
Starting point is 00:10:03 All of these things will help society have the tools that they need, to deal with this problem and to have the hope that they need to change it. And so we're extremely transparent about the story. Learn as much as you want about that, but we, you know, spend as much time as you can on actually addressing the issue as well. Yeah, I saw a great post shared by the singer-songwriter, Jewel, and she said, you know what, this is not a political issue and really challenged folks to remind themselves of that,
Starting point is 00:10:35 that this isn't left, this isn't right. this is an issue that every American, that every human should be aware of. Have you all seen that, just various folks, whether it be in Hollywood or the music industry, but those with platforms really speaking out and bringing that reminder about the film that this actually isn't political? Again, everyone who's actually attended the film is describing it as sellout crowds, discussions afterwards, standing ovation, And we're not, this is irrespective of whether it's a blue or red state,
Starting point is 00:11:10 of whether what, whether it's a, um, urban or a country environment. Like this is uniting people across all walks of life around this issue. Because I think this is one issue. It's so wonderful to have a cause that we can unite behind and that doesn't have to descend into, um, arguing. And now that's not to say that people. you know, can't have a debate about it. And we welcome the debate.
Starting point is 00:11:41 That's what America's about. But I think that people see through the debate that what's really happening is very uniting and that what's really happening is that people are showing up to the theater and they're coming away changed and ready to do something. Yeah. And I want to talk in just a moment about what that something is that folks can do.
Starting point is 00:12:03 But first, I'd love to hear a little bit of the story of the process of getting Sound of Freedom to the big screen. This was a journey, and the film was actually done five years ago, but there was some major hurdles and roadblocks to get this into theaters. What happened? Why did it take five years? Well, the people to talk to about that would be best able to speak to it would be Eduardo Veras de Guillaude, Tim Ballard.
Starting point is 00:12:30 They've been in the trenches on this fight to get this message to the screen for eight years. The rights we learned became available in March of this year. And we've been on our own journey over the last decade to become a company and to have a community that would be able to launch this film on this kind of scale. So that in and of itself is an important story. But for us, we got the film in March. We showed it to the Angel Guild.
Starting point is 00:13:05 And 24 hours later, they scored it off the charts. We signed a deal within five or six days. And then we set a release date for July 4th. And it has been like everyone is, our phones are ringing off the hook. And people are congratulating us and excited for what's happening. And I don't know if you've ever seen like a marathon or triathlon where. you know, Jeffrey, our co-founder at Angel Studios, he was sharing this analogy this morning.
Starting point is 00:13:41 But he said, you know, when you see a triathlon and when they end the race and everyone's trying to congratulate and they just fall flat on their face because they're so exhausted. And that's the way everyone feels here at Angel Studios, is that we've just run this marathon trying to get this out from March and we didn't expect to have this in our schedule, but it was so important to do it when we did.
Starting point is 00:14:03 We just felt that God's hand was definitely in it. And we couldn't be more grateful for the results, and we're very tired. I bet. I bet. Well, and the tick's courage to choose to, we're going to release during a pretty decent blockbuster season, July and July 4th. And Sound of Freedom, it actually performed higher than the new Indiana Jones moves. over that July 4th holiday. I mean, that had to just feel pretty incredible
Starting point is 00:14:38 for you all to realize, okay, wow, we took a risk here saying we're going to release on July 4th and this actually worked out. Yeah, and if this isn't a win, I mean, this wouldn't be a win for Disney or Angel Studios. This is a win for these children, and we feel like it's their win, and it's God's message to the world about
Starting point is 00:15:03 these children and and we couldn't be more grateful to be part of it to use our skills and abilities and the circumstances to make it so that that message could get started to help start that spark that honestly that spark started with the two children that Tim Ballard rescued and the millions that they represent and then with Alejandro and Eduardo who decided to use their film talents to get this out there and then we used the angel community and asked them for their help and their support and pass the baton onto them and then they passed it onto the world and it's working. I want to read something that Variety wrote in their review of Sound of Freedom. They say it's not a glorified Rambo movie or a Netflix thriller pretending to be serious.
Starting point is 00:15:50 When the deliverance you've been seeking arrives, it feels earned. In a conventional pulp way, we've glimpsed the heart of darkness. We've seen something about our world that makes the desire to take action, see more than an action movie gesture. What does that look like for viewers who see this movie to do just that, to take action? So my belief is that if a viewer, if anyone out there who watches this movie will just pause and look inside their heart, if they're a believer, if they'll pray, and just take a moment, that the inspiration will come to them for their own sphere of influence on how they can address this. It could be a parent who does a better job of looking out for their children,
Starting point is 00:16:43 what they're doing on their video games, who they're interacting with to keep them safer. It could be, you know, a teenage boy who decides that the path that pornographic image, would take him on is not worth it. Like that that's, that those, this kind of a path is extremely destructive to the brain and to the mind and, and that's how people end up in that dark of a spot is it's start, like Tim Ballard has said to me that every single, um, pedophile or, um, uh, murderer that he's ever interrogated or any case that he's looked at, they've shared one thing in common and it's an addiction to pornography.
Starting point is 00:17:30 It could be that someone says, I want to get involved in aftercare and I want to help some of these children heal. I had a friend just came from Florida and visited me and she asked about that and she feels because of experiences she had when she was young, she feels like that's her calling, that she knows how to help children heal from sexual abuse. And that inspiration is going to come to each of us if we'll take the time to think about it, look in our heart, and then write down whatever we feel inspired to do. For you, as someone in the film industry, what does the success of Sound of Freedom mean for the creation of more content like this, of really value-based content?
Starting point is 00:18:17 We just think this is a monumental win for the audience. This film was stuck, couldn't get out, and the audience truly has the ultimate power and ultimate say. And I think that Sound of Freedom gives people hope that they can actually have an impact on culture and change culture for the better. And so I think this is going to inspire a lot of indie filmmaking to get good message out there. It's going to inspire a lot of bravery. It's going to inspire investment.
Starting point is 00:18:50 It's going to inspire better filmmakers to make the leap from the traditional system that they that has that you know the traditional gatekeepers and they'll make the leap into doing something more ambitious riskier but also far more rewarding so i think that this uh that this is just going to encourage and a flourishing of of independent filmmaking the film sound of freedom it's in theaters now uh do we know when it's landing on angel studios streaming services that day has hasn't been released yet. Okay. Well, we will wait in anticipation for that.
Starting point is 00:19:31 But right now, everyone needs to go see it in theaters. And if folks want to be able to buy tickets for friends, for strangers, how do they do that? Go to angel.com slash freedom. Excellent. And you can pay it forward. You can buy your own tickets. You can claim a free ticket. You can share available free tickets with others.
Starting point is 00:19:52 And we'd love to have you help. Great. Angel Studios CEO, Neil Harmon. Thank you so much your time, Neil. We really appreciate you being with us. Thank you for having me on. And with that, that's going to do it for today's episode. Again, if you are interested in seeing the movie Sound of Freedom, it's in theaters now.
Starting point is 00:20:12 And if you want to learn more about the movie, learn about how you can either pay for someone else's ticket or get one of those free tickets yourself, you can go to Angel. And you'll see once you land on that platform, there's a little box in the corner that says Sound of Freedom in theaters. And then there's a button you can hit that says buy tickets. And I'll explain how you can access tickets to the film, whether you want to apply to get one free or you want to gift one to someone else. But thanks so much for being with us today for that conversation with Angel Studios CEO Neil Harmon. If you've never had the chance to check out our evening show, be sure to do so. We love bringing you the news every day around 5 p.m. Keeping you up to date on all of the news that happens throughout the day.
Starting point is 00:20:59 Also, make sure to take just a moment to subscribe to The Daily Signal wherever you like to listen to podcasts and help us reach even more listeners by leaving a five-star rating and review. Thanks for being with us today. We hope you have a wonderful Wednesday. We'll see you right back here around 5 p.m. for our top news edition. The Daily Signal podcast is brought to by more than half a million members of the Heritage Foundation. Executive producers are Rob Lewy and Kate Shrinco. Producers are Virginia Allen and Samantha Asheras.
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