The Daily - The Onion’s Latest Joke: Taking Over Infowars

Episode Date: July 7, 2026

Last Thursday, the satirical newspaper The Onion started its own version of Infowars, the infamous online hub of misinformation created by Alex Jones. The takeover has been years in the making. After Mr. Jones lost two defamation cases, his assets were put up for auction. The Onion took over Infowars and said it planned to convert the site into a parody of itself. Ben Collins, who is the chief executive of The Onion, and the comedian Tim Heidecker talk about what they plan to do with the newly acquired platform and why they pushed so hard to take control of it.  Guest: Ben Collins, chief executive of The Onion Tim Heidecker, actor and comedian Background reading:  The Onion’s plan to take over Infowars. Photo: Jamie Kelter Davis for The New York Times For more information on today’s episode, visit nytimes.com/thedaily. Transcripts of each episode will be made available by the next workday.  Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From the New York Times, I'm Rachel Abrams, and this is the Daily. This is not a joke. The satirical outlet, The Onion, is set to take over Infoars, the site that is run by notorious conspiracy theorist Alex Jones. Yes, you heard that correctly. Last Thursday, The Onion launched its own version of Info Wars, the infamous online hub of misinformation created by Alex Jones. The takeover has been years in the making. American conspiracy theorist and internet broadcaster Alex Jones has been ordered to pay Sandy Hook families more than $1.5 billion. That's because he perpetrated for years the lie that this shooting was a hoax, that the people were actors. After losing two defamation cases, Jones was ordered to pay more than a billion dollars to the families affected by the Sandy Hook school shooting.

Breaking news tonight, Alex Jones has just moved to liquidate his personal assets to pay the families of the the victims of the Sandy Hook massacre. Unable to pay, Jones' assets, including Info Wars, were put up for auction. He's no longer going to own Info Wars, which is this conspiracy empire he's really used to poison the public discourse. And then, in the surprise twist, The Onion, the satirical news outlet has won a bankruptcy auction to take control of Info Wars. The Onion stepped in. They announced plans to convert Info Wars into a parody of itself and committed to sharing proceeds from the new venture with the Sandy Hook families.

Hi, everybody. It's Tim Heidecker here. I'm broadcasting now live. Thank you for joining me. We have major, major announcements to go through here. Now, after nearly two years, the Onion's parody of Info Wars is live. Make no mistake, we will be the new Info Wars. Today, we speak with Onion CEO Ben Collins and comedian Tim Heidegger about what they plan to do with Info Wars and why they fought so hard to take control of it. It's Tuesday, July 7th. Hi, Ben.

Hey, I'm Rachel Abrams. Nice to meet you. Thanks for being here. Thanks for doing this at all. Early last week, I sat down with Ben Collins, the CEO of the Onion. I got to practice my daily. Hmm. Hmm. An actor and comedian Tim Hidegger. Tim, am I allowed to ask you to just give me your Alex Jones impression?

Yeah. I'm like a trained seal. We knew that was the case. And frankly, that's why we're talking about. Collins and Heideker were preparing for the Onion's imminent relaunch of Info Wars. The Onion has been around for almost 40 years and became infamous for skewering everything from American politics to pop culture. In a lot of cases, people need catharsis. Just like give people a, oh, you're not nuts.

This feeling like, you're just not insane. The shit that's going on is insane, but you're not nuts. Collins, who became CEO in 2024 after a decade as a reporter, has revitalized the onion in a short amount of time. And we've leaned into that as hard as we can. It's why we're the, I think, fifth biggest newspaper in the United States now. I started my conversation with Ben and Tim by asking why they decided to remake Info Wars. You know, I used to be a reporter, and I was covering stupid stuff on the Internet

when I was a little wee baby reporter guy at The Daily Beast now 11 years ago. And my friend's girlfriend was shot and killed on live. TV on Facebook, actually. She was the first person killed by a guy wearing a GoPro. It's brutal. It was just really bad. And then like when you Googled my friend's name, the thing that would come up was that he wasn't real or didn't exist and all this stuff. Like there was, the internet had just started to show the cracks of where we were headed. So I started covering that for a living. You know, I wound up covering Alex Jones's trial in NBC News. And I remember sitting there when the judgment came down, it became clear that he was going to owe these people a billion dollars.

and he said, I'm not paying any of this. You guys know you're not going to receive a penny of this. And I was like, hey, dude, I think you got to pay money. Even after I got this gig, I didn't quite know about all the details. And there's a great documentary about it, the Truth versus Alex Jones. And I sat there, watched that, and just my blood boiled. I couldn't believe what he had subjected to those poor people to. Which we know, of course, he not only accused the Sandy Hook,

shooting of being fate, he accused the parents of being actors. His listeners harassed them. Some of them had to move. Alex Jones, as we know, was ordered to pay more than $1.4 billion in damages. His assets go to bankruptcy because he does not have that money. Can you just, Ben, tell us what happens after that vis-a-vis your interest in The Onion? Sure. We saw it was for sale in Fours on like Blue Sky.

There was somebody who clipped out a newspaper ad because you have to advertise a bankruptcy auction, which sounds weird. But it said like, you know, get Alex Jones's armored truck or whatever. So I started making some phone calls and I was like, does this mean InfoWords is for sale? And they were like, yeah, it does. You get the IP if you want to. And I should have figured out what to do because I had obviously never purchased something at a bankruptcy auction. So I had to like learn some stuff. And we're like, okay, well, we can look at this.

And I think we can pull this off. So we get excited to bid on this thing. And the bidding is on, I think, November 14th of 2024. And what happens on November 5th of 2024 is Donald Trump is elected president of the United States. So people are wondering, like, should we do this? Is it a safe thing to do? Dan Bongino, who became the deputy director of the FBI, got his start in it for us. There were so many people tied up in those worlds.

So people were spooked. And we just had to make a decision. And I just realized that I can't imagine other people had the gumption or just like time in their lives to take on Alex Jones's harassment campaign. So I was like, okay, you know, I'm mad at my word, we're going to go through this. And we put down her bid. And then we won. And then Alex absolutely lost his mind. I remember him calling Steve Bannon on air and being like, Steve Bannon being like, what the fuck is going on? Like on the phone on air on your fours, as it was like, he was panicking. The funniest part is he had never heard of the onion until he bought it. You're kidding. He said that. Well, you could

tell. Like he was like this newspaper or the onion. And, uh, he was. And, uh, he was. And, uh, He just never heard of it. Just to clarify here, so basically the point of the bankruptcy is that whatever gets sold, everything's supposed to go to the families that got that judgment, right? So at this point when you were trying to purchase his assets, his company, was the idea to take it over and give money to the families in some way? Yeah, that was the immediate argument when I presented to my team. I was like, you know, we could spend $2 million on Facebook ads and make $2.1 million in onion merch or something. Or we can do this really good thing and hope people come up. along for the ride. And that's what we decided to do. And we, look, we, I have no idea if I

would do it again, but I think I would because it's been this gigantic pain in the ass in my life. And it's been very scary. And we've had the dogs called on us from him and all of his weird psycho. Alex Jones has come after both of you personally, I believe. Oh, in the best possible way. I mean, I find it incredibly amusing for the most part. Yeah. Because he's discovered my body of work. Like you say, he didn't know the onion. And then he found Tim and Aaron. stuff from 15 years ago. And, you know, if you haven't seen some of that, it is pretty out there. It's pretty weird. But it's all coming from a place of absurdity and a place of silliness. But he took it all out of context and basically thought that we were some kind of literal demons from hell.

Yeah. So you make a bid for the onion. It goes through some legal wrangling in the courts. Now you have, I believe, celebrated the takeover. I know that you guys are treating it like a Feta Complea, you're about to launch. But what is the current status, just to be clear, like, you have not officially taken over in the sense that, like, you can't go into Alex Jones's studio right now in Austin and, like, start broadcasting from there. Yeah. So last August, there was an emergency stay put in place where it says, like, the receiver

cannot sell these assets until we rule on this. The receiver is the guy in charge of dispensing all of these assets. And then Alex Jones said that he was going to shut everything down. Alex Jones' goal, by the way, is to render these assets valueless so we can buy them back for pennies. I don't accept that because that means these families

will never get anything. So we went to this receiver and we said, we'll lease all of this stuff from you. I know you can't sell it, but it doesn't say anything about this. And the receiver is like, yeah, I guess that's a good point.

My goal is to keep the value of the assets up and make the families happy. And so we're moving this forward and part of why we're trying to do this is to keep the value of this asset alive. by making fun of this thing, we were reminding people like, hey, it has value to people

on the planet Earth, and it has value to us. And, you know, we would love to take this over and give these families. They haven't received a penny from this guy. And it's been four and a half years

since the judgment and 10 years since they sued him. So they need this cash, and we would love to get them some. How did the families react when you first told them that you wanted to take this horrific tragedy

and make it into a comedy website? The first call was weird because I was like, I work at the onion. I used to cover this stuff, so a couple of these families knew who I was. And they were like, let me think about it. And then they came back and they were like, now that I thought about, I see the vision, you know, because their goal has always been, you know, make it so he can't do this to any other family ever again. Yeah. This like double whammy of American life that is you just lost your kids in a tragedy. And now I'm going to tell everybody they never really lived. They're still alive and they graduated from high school. That's a thing that these people say now. And I, the strength of these families is absurd. Like, you've met these people. They are the strongest people I think I've ever met my entire life. And then we had this like really beautiful phone call with them maybe a month ago where...

The two of you. Yeah. It was us and the Onion Writing staff. Yeah, everybody. And then I think like six or seven of the families. And I don't know. A bunch of people left overtly crying in the office. It was weird to go into a thing where we were.

We thought we were going to say thank you for letting us do this. And they were like, no, no, no, no, I don't think you're going to understand it. Thank you for doing this. But I want to go back to this idea that one of the reasons the family supported you and one of your goals is to neuter Alex Jones. Because Alex Jones, he might not have InfoWords, but he is up and running on the platform Rumble. He is doing his thing. He still has people that are watching him. It is nowhere near the millions of people he had on YouTube before he was kicked off of YouTube.

But nevertheless, he is starting to do the same thing he's done before, right? and we don't know how big he's going to be. So I just sort of wonder, like, if he's already out there, like, still doing his thing, like, how will you determine whether this effort is successful? That's a good question. I mean, I tuned in the other day just because I hadn't done the impression in a while and I wanted to listen to his voice. And I literally opened it up and he was talking about Charlie Kirk faking his own death.

I was like, right. And we're doing a little bit of a similar take on that, on our parody of it. I mean, he is extremely diminished from where he was sick. years ago, 10 years ago. Yeah. It has like 6,000 views per stream. Like, this is not... It's small.

It's small. It's a small audience. And I agree with you that he can build it back up, but that's America. We should also note that the core of Alex Jones is a pills selling machine. It is... Well, just to be really clear about what you mean here is that he has a part of his business where he sells products to people. And in some cases, those products are to solve issues that he brings up on his show that might not be actual

evidence-based issues or solution. is imminent, therefore by my iodine. Stuff like that, right. I also just have to point out, did you guys see, I think it was New York Magazine, but I can't remember. Somebody years ago did a quiz. Is this product from Alex Jones or is this product from Gwyneth Paltrow? Right, sure. And it was very hard to tell the difference.

So I don't want to make it seem like it's singular to Alex Jones anyway. No, no. But, I mean, she's not advocating for the harassment of parents. I think that's the difference is you can do whatever you want to sell products. Once you start selling products as a direct response, immediately after a mass shooting and started demeaning the people who are victims of that mass shooting. That's, to me, I don't know if I'm crazy here is a step too far. The two of you have done a very good job of articulating, I think, what you think the core of Alex Jones's product empire and also website is.

You've also explained a lot about the onion and what sort of makes the onion the onion. Can you help me understand how does Info Wars fit into the core DNA of the onion? So the onion, in my opinion, has always been the best at going after the dominant mode of media at the time. We always go after the way people actually get their information. And this was a shot across the bow. It's a little bit bigger than what we usually do in the sense that we're directly going after the information more people who are trying to make you feel bad about everything you do so you can buy a supplement. But that's how everything operates. You see like, you know, RFK who is carrying around sourcrust.

and talking about peptides and all these other things, like the current de jour addiction of people who subscribe to things in the internet. So, like, to me it was an obvious opportunity to take this model that was invented, like, really, not invented but perfected by Alex Jones, and say, well, just lay it all bare. After the break, we talk about what it is like to make comedy in this political environment. We'll be right back. I want to talk about comedy, not just Info Wars comedy, but just sort of more broadly comedy in the Trump administration.

A lot of comedians have said, and I've heard you guys discuss this, that satire is really hard in the Trump administration, which is I've never quite understood exactly why. And I feel like it's not the perspective that you guys have taken. And so I wonder if, Tim, you can explain what you think the opportunity is for comedy that other comedians who say that are missing. Sure. I mean, you try to get to very universal, you know, human feelings. I'm not trying to just go like, ha, ha, look at Trump's orange complexion. I want to get into like, what is it about being a human being that gets you to the place where you're doing that to yourself? And I want to try to do that in an entertaining or funny way. I think it's also okay to, at this moment in time, it's enough to just go, like whatever the debacle is, this week, whatever the insanity is, I think it's enough right now. You can just go, I think that's crazy. And if you can try to do it in a funny, witty way, at least people out there looking for signals that they're not alone can get something. They can get like, okay, I'm not crazy. That's crazy. I want to ask you guys, though, like the way you are describing what you're doing

does not sound ideological. But just to push back a little bit, like, I went to the Onion website earlier today, and there's like a zillion headlines about Trump and RFK Jr., Ken Paxton. Yeah. And I'm somebody who's read The Onion. I know that you made fun of Biden. I know that you make fun of Democrats. I get that.

But there's something called the Babylon B, which for people that don't know is just – Oh, yes. It is described – It is described as like the onion for conservatives, basically the implication being that you guys have a liberal ideological bent, right? And I think that certainly in this moment, you could get that impression looking at the Onion website. I want to understand, like, how broad are you trying to appeal in terms of an audience? I would just say that I don't think about an audience often. I just try to express what's inside of me out into the world.

And it will be ideological a lot of the time because I have a point of view. But I will say InfoWars isn't going to be overtly political necessarily. and maybe not really at all. I mean, we're making fun of food influencers, and we'll be making fun of people that certainly voted for, you know, Mamdani in New York, you know, and our friends of mine. Like, you've got to, of course,

look at the world around you and see things that you kind of cringe at, even though you might ideologically align with them, and we're not going to be afraid to do that. But we're not interested in punching down. We're not looking at making fun of swaths of people because we're essentially scared of them. Yeah.

The most recent take-down request we got from a politician was from a very prominent Democrat. You know, that's, we really do hammer all sides. The Democratic Party's really upset at us because they think that we sank Joe Biden's 2024 campaign. Because you didn't shear him on?

Is that the idea? Yeah. Okay. And I'm not going to ever step in on that sort of thing, ever. I wonder if you guys succeed, if the website takes off, besides the financial benefit of succeeding, whatever that looks like, whatever your metrics are.

Just what do you think you will have accomplished besides sidelineing Alex Jones, besides making him less offensive or powerful? I mean, creating another place for quality, art and media to exist that is pretty damn independent. I mean, this is one of the few bastions of not this monopolized super companies

that we're having to live with. So what we hope to have accomplished in let's say five years is we've retrained people's brains to think of InfoWars meaning something fundamentally different and separate it from that ghoul. If he wants to tell people about Charlie Kirk faking his own death or something, he's free to do it on the side of the highway. You know, everything about Infoors was horrible except the branding and the catchphrase they came up with. And their catchphrase is there's a war on for your mind, which is just a perfect sentence. It's a beautiful sentence, right? And that will.

remain a thing that we do, basically like a mission statement or a, you know, something to point at where there has been a war on for your mind for the last 10 years. There's no question about that. Like, we have lived through that and I would say normal people have lost in part because they didn't know they were in a fight. And we're going to give people the ability to make fun of the processes and the ways people get information. That's going to be the through line that gets us through this. And like characters and ideas and things are going to build out of that. We are constantly being inundated with a bunch of insane garbage and bullshit, frankly. And that bullshit had no counterweight.

And we're going to try to start. Yeah, I mean, yeah, I think the, sorry to interrupt you, but I've been thinking over the years a lot about darkness and comedy and death and comedy. And it is a way to like survive the chaos of the world. On a very deep level, like the comedians, the writers, whoever creatives that go into those dark places are, doing it at a service for themselves to sort of exercise the fear of these real things. And then that gets received by an audience. And I think it does a service to make them feel like, okay, this is something that happens.

And we have to laugh about it. There's obviously lots of things we could do about it. But it's just like making you feel like all this crazy shit is hanging over our heads. But we shouldn't be afraid of it all the time. Ben, Tim, thank you both so much for joining us. Thank you. I really appreciate it. After we spoke to Ben and Tim, we reached out to representatives for Alex Jones,

tasked for comment about the onions takeover of info wars. But they did not respond. We'll be right back. Here's what else you need to know today. Calls mounted on Monday for the resignation of Graham Platner, the Democratic nominee for Senate in Maine after a former girlfriend accused him of rape. In an interview with Politico,

the former girlfriend, Jenny Rassikod, described an incident during which Plattner let himself into her home and forced himself on her, despite her repeated pleas for him to stop. In his social media post, Plattner denied the allegations and said he would take time to, quote, reflect on the path forward.

Both parties see Maine as a battle in the midterms, and a deciding race over who will control the Senate. Prominent Democrats withdrew their endorsements of Plattner after the allegations surfaced on Monday, including Senator Elizabeth Warren, Representative Rochanna and Senator Ruben Gallego. The Senate Democratic campaign arm, which had opposed Plattner in the primary,

also called for him to quit and pledged to withhold financial support from his campaign if he remained in the race. Today's episode was produced by Caitlin O'Keefe and Chris Benderov. It was edited by Mark George with help from Ben Calhoun, Michael Benoit, and Paige Cowett, and contains music by Pat McCusker, Alicia Beitoub and Marion Lazano. Our theme music is by Wonderly. This episode was engineered by Alyssa Moxley.

That's it for the Daily. I'm Rachel Abrams. See you tomorrow.