The Daily - The Sunday Read: 'Closing the Restaurant That Was My Life for 20 Years'

Episode Date: April 26, 2020

On today’s episode of “The Sunday Read,” one restaurateur reflects on closing the kitchen that saw her through 20 years of life — marriage and children and divorce and remarriage, with funeral...s and first dates in between. She doesn’t know if it will reopen.This story was recorded by Audm. To hear more audio stories from publishers like The New York Times, download Audm for iPhone or Android.

Transcript
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Starting point is 00:00:00 I'm Gabrielle Hamilton, and I'm the chef and owner of Prune Restaurant in the East Village of Manhattan, New York. I was the chef and owner of Prune Restaurant. I don't know whether to be in the present or past, and it's in itself confusing. I've just written a piece for the New York Times Magazine about this experience of shutting down your restaurant, which many, most of us have done due to the coronavirus pandemic. And, um, okay, I'm gonna start walking down the block to the restaurant. I went to visit the restaurant the other day and there's some traffic on Houston Street to check in on her and it looks like it's going to be a very beautiful spring day. Just a daily sort of check-in to make sure that all the systems are working, the refrigerator is still humming and the pilot lights are lit. I'm going to roll up the gate.
Starting point is 00:01:14 Okay, the gate's up. Well, you can hear the compressors humming. I recognize all the sounds and the smells. It's not that fresh, I have to admit. It's a little stale in here. You can sort of feel that it hasn't been lived in. Anyway. Anyway, the manager's desk is left, well, right where she was when she left. So here's her white denim jacket hanging on the back of her chair and her clogs a little dirty on the toe.
Starting point is 00:02:08 back of her chair and her clogs a little dirty on the toe her sunglasses there's a funny little odd eerie maybe that's the word i've been looking for a slight tinge of eeriness of mid-stride. Everything is left where it was. And you think you're coming back tomorrow, which is kind of an in-house joke. Not a joke, but it's a, that's my parting salutation when you have someone who's having their last day because they've finally got their you know music careers taking off and they just can't really that they can't work in the restaurant anymore they got to go or you know someone gets married and has a baby and leaves whatever when people move on on their last last day, I never, I never do the whole, like, ponderous hugging, and I just treat it like any other day. As they are walking out, I always say, see you tomorrow. Oh.
Starting point is 00:03:28 So I think that's the joke here. Unexpectedly emotional. I think I'm going to make some coffee. The Kitchen is closed with an introduction by the author. Published in the New York Times Magazine. Written by Gabrielle Hamilton. Read by January Lavoie. On the night before I laid off all 30 of my employees,
Starting point is 00:04:20 I dreamed that my two children had perished, buried alive in dirt, while I dug in the wrong place, just five feet away from where they were actually smothered. I turned and spotted the royal blue heel of my youngest's socked foot poking out of the black soil, only after it was too late. For ten days, everyone in my orbit had been tilting one way one hour, the other the next. Ten days of being waterboarded by the news, by tweets, by friends, by my waiters. Of being inundated by texts from fellow chefs and managers, former employees now at the helm of their own restaurants but still eager for guidance.
Starting point is 00:05:06 Of gentle but nervous pleas from my operations manager to consider signing up with a third-party delivery service like Caviar. Of being rattled even by my own wife, Ashley, and her anxious compulsion to act, to reduce our restaurant's operating hours, to close at 9 p.m., cut shifts. With no clear directive from any authority, public schools were still open. I spent those 10 days sorting through the conflicting chatter, trying to decide what to do. And now I understood, abruptly. I would lay everybody off, even my wife. Prune, my Manhattan restaurant, would close at 11.59 p.m. on March 15th. I had only one piece of unemotional data to work with, the checking account balance. If I triaged the collected sales tax that was sitting in its own dedicated savings account
Starting point is 00:05:57 and left unpaid the stack of vendor invoices, I could fully cover this one last week of payroll. By the time of the all-staff meeting after brunch that day, I knew I was right. After a couple of weeks of watching the daily sales dwindle, a $12,141 Saturday to a $4,188 Monday to a $2,093 Thursday, it was a relief to decide to pull the parachute cord. I didn't want to have waited too long, didn't want to crash into the trees. Our sous chef FaceTimed in, as did our lead line cook, while nearly everyone else gathered in the dining room.
Starting point is 00:06:39 I looked everybody in the eye and said, I've decided not to wait to see what will happen. I encourage you to call first thing in the eye and said, I've decided not to wait to see what will happen. I encourage you to call first thing in the morning for unemployment, and you have a week's paycheck from me coming. After the meeting, there was some directionless shuffling. Should we collect our things? Grab our knives? Stay and have a drink? There was still one last dinner, so four of us, Ashley and I, our general manager Anna, and Jake, a beloved line cook, worked the last shift at Prune for who knows how long. Some staff members remained behind to eat with one another, spending their money in-house.
Starting point is 00:07:19 As word trickled out, some long-ago alumni reached out to place orders for meals they would never eat. From Lauren Coyce, who waited tables at Prune all through her Ph.D. program, and is now an assistant professor of psychology at the University of Alabama, two darkened stormies, shrimp with anchovy,
Starting point is 00:07:40 fried oysters, we're pretending it's a special tonight, Leo Steen Jurassic Chenin Blanc. Skate wing. Treviso salad. Potatoes in duck fat. Brothy beans. Breton butter cake.
Starting point is 00:07:56 Two black coffees. Plus 50% tip. Ashley worked the grill station and cold appetizers, while also bartending and expediting. Anna waited and hosted and answered the phone. Jake worked all ten burners alone. I was in a yellow apron handling the dish pit, clearing the tables and running bus tubs, and I broke into tears for a second when I learned of Coyce's order. The word family is thrown around in restaurants
Starting point is 00:08:25 for good reason. We banked $1,144 in total sales. As our staff left that night, we waved across the room to one another with a strange mixture of longing and eye-rolling, still in the self-conscious phase of having to act so distant from one another, all of us still so unaware of what was coming. Then, as I was running a last tray of glassware before mopping the floors, Ashley leaned over to announce, hey, he just called it, de Blasio. It's a shutdown. You beat it by five hours, babe. a shutdown. You beat it by five hours, babe. The next day, a Monday, Ashley started assembling 30 boxes of survival food kits for the staff. She packed Ziploc bags of nuts, rice, pasta, cans of curry paste, and cartons of eggs, while music played from her cell phone tucked into a
Starting point is 00:09:21 plastic quart container, an old line cook trick for amplifying sound. I texted a clip of her mini-operation to Jose Andres, who called immediately with encouragement. We will win this together. We will feed the world, one plate at a time. Ashley had placed a last large order from our wholesaler. Jarred peanut butter, canned tuna, coconut milk, and other unlikely items that had never appeared on our order history. And our account rep, Marie Elena Correo, we met when I was her first account 20 years ago. She came to our wedding in 2016,
Starting point is 00:10:00 put the order through without even clearing her throat, sending the truck to a now shuttered business. She knew as well as we did that it would be a long while before the bill was paid. Leo, from the family-owned butchery we've used for 20 years, Pino's Prime Meat Market, called not to diplomatically inquire about our plans, but to immediately offer tangibles. What meats do you ladies need for the home?
Starting point is 00:10:26 He offered this even though he knew that there were 30 days' worth of his invoices in a pile on my desk, totaling thousands of dollars. And all day, a string of neighborhood regulars passed by on the sidewalk outside and made heart hands at us through the locked French doors. It turned out that abruptly closing a restaurant is a week-long, full-time job. I was bombarded with an astonishing volume of texts. The phone rang throughout the day, overwhelmingly well-wishers and regretful cancellations.
Starting point is 00:10:59 But there was a woman who apparently hadn't followed the coronavirus news. She cut me off in the middle of my greeting with, yeah, you guys open for brunch? Then she hung up before I could even finish saying, take care out there. Ashley spent almost three days packing the freezers, sorting the perishables and the walk-in into categories like, today would be good,
Starting point is 00:11:20 or this will be good for the long haul. We tried burying par-cooked chickens under a tight seal of duck fat to see if we could keep them perfectly preserved in their airtight coffins. She pickled the beets and the brussel sprouts, churned quarts of heavy cream into butter. I imagined I would tackle my other problems quickly. I emailed my banker. For sales taxes, liquor invoices, and impending rent, I hoped to apply for a modest line of credit to float me through the crisis. I thought having run $2.5 million to $3 million through my bank each year for the past two
Starting point is 00:11:56 decades would leave me poised to see a line of credit quickly. But then I remembered that I switched banks in the past year. Everyone in my industry encouraged me to apply for an SBA disaster loan. I estimated we wouldn't need much. For 14 days, $50,000. So I sent in my query. In the meantime, I made a phone call to Ken, my insurance broker of 20 years, who explained, in his patient, technical, my-hands-are-tied voice, that this
Starting point is 00:12:27 coronavirus business interruption wouldn't likely be covered. He intended to file for damages, as he would if this shutdown had been mandated because of a nearby flood or a fire, but he doubted I would get any money. That afternoon, I saw the courtesy email from our workers' comp carrier that the next installment of our payment plan would be drafted automatically from our bank in six days. Knowing the balance, I snorted to myself. Good luck with that. I called Ken about this, and he got them to postpone the draw. And then, finally, three weeks of adrenaline drained from me.
Starting point is 00:13:07 I checked all the pilot lights and took out the garbage. I stopped swimming so hard against the mighty current and let it carry me out. I had spent 20 years in this place, beginning when I was a grad student fresh out of school, through marriage and children and divorce and remarriage, with funerals and first dates in between. I knew its walls and light switches and faucets as well as I knew my own body. It was dark outside when Ashley and I finally rolled down the gates and walked home. Prune is a cramped and lively bistro in Manhattan's East Village, with a devoted following and a tight-knit crew. I opened it
Starting point is 00:13:46 in 1999. It has only 14 tables, which are jammed in so close together that not infrequently you put down your glass of wine to take a bite of your food and realize it's on your neighbor's table. Many friendships have started this way. What was I imagining 20 years ago when I was working all day every day at a catering job while staying up all night every night, writing menus and sketching the plating of dishes, scrubbing the walls and painting the butter yellow trim inside what would become prune? space, formerly a failed French bistro, when it was decrepit, cockroaches crawling over the sticky Pernod bottles behind the bar, and rat droppings carpeting the floors. But even in that moment, gasping for air through the t-shirt I had pulled up over my mouth, I could see vividly what it would become, the intimate dinner party I would throw every night in this charming, quirky space. I was already lighting the candles and filling the jelly jars with wine. I would cook there much the way I cooked at home.
Starting point is 00:14:53 Whole roasted veal breast and torn lettuces in a well-oiled wooden bowl. A ripe cheese after dinner. None of the aggressively conceptual or architectural food then trendy among aspirational chefs, but also none of the roulades and miniaturized bites I'd been cranking out as a freelancer in catering kitchens. At that point, New York didn't have an ambitious and exciting restaurant on every block, in every unlikely neighborhood, operating out of impossibly narrow spaces. There was no eater, no Instagram, no hipster Brooklyn food scene. If you wanted something expert to eat, you dined in Manhattan. For fine dining with plush armchairs and a captain who ran
Starting point is 00:15:39 your table wearing an Armani suit, you went uptown. For the buzzy American brasserie with bentwood cane-backed chairs and waiters in long white aprons, you stayed downtown. There was no serious restaurant that would allow a waiter to wear a flannel shirt or hire a sommelier with face piercings and neck tattoos. The East Village had Polish and Ukrainian diners, falafel stands, pizza parlors, dive bars, and vegetarian cafes There was only one notable noodle spot Momofuku opened five years after Prune I meant to create a restaurant that would serve as delicious and interesting food as the serious restaurants elsewhere in the city, but in a setting that would welcome and not intimidate my ragtag friends and my neighbors, all the East Village painters and poets, the butches and the queens, the saxophone
Starting point is 00:16:37 player on the sixth floor of my tenement building, the performance artists doing their brave naked work up the street at PS-122. I wanted a place you could go after work or on your day off if you had only a line cook's paycheck, but also a line cook's palate. And I thought it might be a more stable way to earn a living than the scramble of freelancing I'd done up until then. Like most chefs who own these small restaurants that have now proliferated across the whole city, I've been driven by the sensory, the human, the poetic, and the profane,
Starting point is 00:17:12 not by money or a thirst to expand. Even after seven nights a week for two decades, I am still stopped in my tracks every time my bartenders snap those metal lids onto the cocktail shakers and start rattling the ice like maracas. I still close my eyes for a second, taking a deep inhale every time the salted pistachios are set afire with Rocky, sending their anise scent through the dining room. I still thrill when the four-top at table nine are talking to one another so contentedly that they don't notice they are the last diners, lingering in the cocoon of the wine and the few shards of dark chocolate we've put down with their check. Even though I can't quite
Starting point is 00:17:57 take part in it myself, I'm the boss who must remain a little aloof from the crew, I still quietly thrum with satisfaction when the kids are chattering away and hugging one another their hellos and how-are-yous in the hallway as they get ready for their shifts. But the very first time you cut a payroll check, you understand quite bluntly that,
Starting point is 00:18:19 poetic notions aside, you are running a business. And that crew of knuckleheads you adore are counting on you for their livelihood. In the beginning, I was closed on Mondays, ran only six dinner shifts, and paid myself $425 a week. I got a very positive review in the New York Times, and thereafter, we were packed. When I added a seventh dinner in 2000, I was able to hire a full-time sous chef. When I added a weekend brunch, which started as a dreamy idea, not a business plan, it wound up being popular enough to let me buy out all six of the original investors.
Starting point is 00:18:58 I turned 43 in 2008 and finally became the majority owner of my restaurant. I made my last student loan payment and started paying myself $800 a week. A few years later, when I added lunch service on weekdays, it was a business decision, not a dream, because I needed to be able to afford health insurance for my staff, and I knew I could make an excellent burger. So suddenly, there we were. and I knew I could make an excellent burger. So suddenly, there we were. 14 services, 7 days a week, 30 employees.
Starting point is 00:19:34 It was a thrilling and exhausting first 10 years, with great momentum. But prune at 20 is a different and reduced quantity. Now that there are no more services to add, and costs keep going up, it just barely banks about exactly what it needs each week to cover its expenses. I've joked for years that I'm in the non-profit sector, but that has been more direly true for several years now. This past summer, at 53, in spite of having four James Beard Awards on the wall, an Emmy on the shelf from our PBS program,
Starting point is 00:20:11 and a best-selling book that has been translated into six languages, I found myself flat on my stomach on the kitchen floor in a painter's paper coverall suit, maneuvering a garden hose rigged up to the faucet. I'd poured bleach and palm olive and degreaser behind the range and the reach-ins, trying to blast out the deep, dark, unreachable corner of the sauté station where lost eggshells, mussels, green scrubbies, hollow marrow bones, tasting spoons and cake testers, tongs and the occasional sizzle plate all get trapped and forgotten during service. There used to be enough extra money every year that I could close for 10 days in July to repaint and retile and rewire, but it has become increasingly impossible to leave even a few days of revenue on the table, or to justify the expense of hiring a professional cleaning service for this deep clean that I am perfectly capable of doing myself.
Starting point is 00:21:05 So I stayed late and did it after service. The sludge of egg yolk seeped through the coverall, through my clothes to my skin, matted my hair and speckled my goggles as my shock registered. It has always been hard, but when did it get this hard? It's always been hard. But when did it get this hard? Two weeks after we closed, Ashley still had not got through to unemployment, and I had been thrice thwarted by the autofill feature of the electronic form of the loan I was urged to apply for. I could start to see that things I had thought would be quick and uncomplicated would instead be steep and unyielding.
Starting point is 00:21:49 No one was going to rescue me. I went into the empty restaurant for a bit each day to push back against the entropy. A light bulb had died. A small freezer needed to be unplugged and restarted. Eleven envelopes arrived, bearing the unemployment notices from the New York State Department of Labor. The next stack of five arrived a week later, and then another six. The line of credit I thought would be so easy to acquire turned out to be one long week of harsh, busy signals before I was even able to apply on March 25th. I was turned down a week later, on April 1st, because of
Starting point is 00:22:26 inadequate business and personal cash flow. I howled with laughter over the phone at the underwriter in his explanation. Everything was uphill. 21 days after we closed, Ashley still hadn't been able to reach unemployment. They now had a new system to handle the overload of calls. You called based on the first letter of your last name, and her next possible day would be a Thursday. If she didn't get through, she would have to wait until the next day allotted for all the M's of the city. Links to low-interest SBA disaster loans were circulated,
Starting point is 00:23:04 but New York City wasn't showing up on the list of eligible zones. Links to low-interest SBA disaster loans were circulated, but New York City wasn't showing up on the list of eligible zones. I emailed my accountant. This is weird. She wrote back with a sarcastic, smiley emoticon, I believe it will be updated. It's the government. They are only fast when they are collecting your taxes.
Starting point is 00:23:26 The James Beard Foundation kicked into high gear and announced meaningful grants of up to $15,000, and with an application period that was supposed to last from March 30th to April 3rd, but within hours of opening, it was overwhelmed with applications, and it had to stop accepting more. Ashley texted me from home that our dog was limping severely. This was the scenario that made me sweat. A medical emergency. We could live for a month on what was in the freezer,
Starting point is 00:23:55 and I had a credit card that still had a $13,000 spending limit. But what if we got hurt somehow and needed serious medical care? Neither of us was insured. My kids are covered under their father's policy, but there was no safety net for us. Among us chefs, there have been a hundred jokes over the decades about our medical and veterinary backup plans, given our latex gloves and razor-sharp knives and our spotless stainless steel prep tables, but my sense of humor at that moment had become hard to summon. Meanwhile, my inbox was loaded with emails from everyone I've ever known, all wanting to check in, as well as colleagues around the country
Starting point is 00:24:35 who were only now comprehending the scope of the impact on New York's restaurants. Hastily, fellow chefs and restaurant owners were forming groups, circulating petitions, quickly knitting coalitions for restaurant workers and suppliers and farmers. There were surveys to fill out, representatives to call, letters to sign. Some were turning their restaurants into meal kitchens to feed hospital workers. There was a relief bill before Congress that we were all urgently asked to support, but it puzzlingly left out small, independent restaurants, even as it came through pretty nicely for huge chains and franchises. The other option, the Paycheck Protection Program,
Starting point is 00:25:17 would grant you a loan with forgiveness, I learned, but only if you rehire your laid-off staff before the end of June. With no lifting of the mandatory shuttering and the COVID-19 death tolls still mounting, how could we rehire our staff? I couldn't really use the loan for what I needed, rent for the foreseeable future, and the stack of invoices still haunting me in the office. And right when I started to feel backed against the ropes, I got a group email from a few concerned former prune managers who eagerly offered to start a GoFundMe for prune, inadvertently putting another obstacle in front of me, my own dignity. I sat on the email for a few days, roiling in a whole new paralysis of indecision.
Starting point is 00:26:06 There were individual campaigns being run all over town to raise money to help restaurant staffs. But when I tried to imagine joining this trend, I couldn't overcome my pride at being seen as asking for a handout. It felt like a popularity contest or a survival of the most well-connected that I couldn't bring myself to enter. It would make me feel terrible if prune was nicely funded while the Sikhs at the Punjabi grocery and deli down the street were ignored, and simultaneously crushed if it wasn't. I also couldn't quite imagine the ethical calculus by which I would distribute such funds.
Starting point is 00:26:44 Should I split them equally, even though one of my workers is a 21-year-old who already owns his own apartment in Manhattan, while another lives with his unemployed wife and their two children in a rental in the Bronx? I thanked my former managers, but turned them down. I had repeatedly checked in with my staff, and everybody was okay for now. It would be nigh impossible for me, in the context of a pandemic, to argue for the necessity of my existence. Do my sweetbreads and my Parmesan omelette count as essential at this time? In economic terms, I don't think I could even argue that prune matters anymore. In a neighborhood and a city now fully saturated with restaurants much like mine,
Starting point is 00:27:30 many of them better than mine, some of which have expanded to employ as many as 100 people, not just cooks and servers and bartenders, but also human resource directors and cookbook ghost writers. I am not going to suddenly start arguing the merits of my restaurant as a vital part of an industry, or that I helped to make up 2% of the U.S. gross domestic product, or that I should be helped out by our government because I am one of those who employ nearly 12 million Americans in the workforce. But those seem to be the only persuasive terms with my banks, my insurers, my industry lobbyists, and legislators. I have to hope, though, that we matter in some other alternative economy, that we are still a thread in the fabric that might unravel if you yanked us
Starting point is 00:28:20 from the weave. Everybody's saying that restaurants won't make it back, that we won't survive. I imagine this is at least partly true. Not all of us will make it, and not all of us will perish. But I can't easily discern the determining factors, even though thinking about which restaurants will survive and why has become an obsession these past weeks.
Starting point is 00:28:46 What delusional mindset am I in that I just do not feel that this is the end, that I find myself convinced that this is only a pause if I want it to be? I don't carry investor debt. My vendors trust me. If my building's co-op evicted me, they would have a beast of a time getting a new tenant to replace me. But I know few of us will come back as we were. And that doesn't seem to me like a bad thing at all. Perhaps it will be a chance for a correction, as my friend the chef Alex Ray calls it. The conversation about how restaurants will continue to operate,
Starting point is 00:29:24 given the rising costs of running them, has been ramping up for years now. The coronavirus did not suddenly shine light on an unknown fragility. We've all known, and for a rather long time. The past five or six years have been alarming. For restaurants, coronavirus-mandated closures are like the oral surgery or appendectomy you suddenly face while you are uninsured. These closures will take out the weakest and the most vulnerable. But exactly who among us are the weakest and most vulnerable is not obvious.
Starting point is 00:30:02 Since Prune opened in the East Village, the neighborhood has changed tremendously in ways that reflect, with exquisite perfection, the restaurant scene as a whole. Within a 10-block radius of my front door, we have the more than 100-year-old institutions Russ & Daughters and Katz's Delicatessen. We have hole-in-the-wall falafel, bubble tea and dumpling houses, and there's a steakhouse whose chef also operates a restaurant in Miami. There's everyday sushi and rare, wildly expensive omakase sushi,
Starting point is 00:30:38 as well as Japanese home cooking, udon specialists, and soba shops. There's a woman-owned and woman-run restaurant with an economic justice mission that has eliminated tipping. Bobby Flay, perhaps the most famous chef on the Food Network, has a 125-seater two avenues over. We have farm-to-table concepts every three blocks, a handful of major James Beard Award winners and a dozen more shortlisted nominees, and an impressive showing of New
Starting point is 00:31:05 York Times one- and two-star earners, including Madame Vo, a knockout Vietnamese restaurant just a few years old. Marco Canora, who started the country's migration from regular old broth to what is now known by the name of his shop, Brodo, has published a couple of cookbooks and done a healthy bit of television in the course of his career. He still runs his only restaurant, 17-year-old Hearth, on First Avenue. But block after block for so many years now, there are storefronts where restaurants turn over so quickly that I don't even register their names. their names. If COVID-19 is the death of restaurants in New York, will we be able to tell which restaurants went belly up because of the virus? Or will they be the same ones that would have failed within 16 months of opening anyway, from lack of wherewithal or experience?
Starting point is 00:31:59 When we are sorting through the restaurant obituaries, Will we know for sure that it was not because the weary veteran chef decided, as I have often been tempted myself in these weeks, to quietly walk out the open back door of a building that has been burning for a long time? It gets so confusing. Restaurant operators had already become oddly cagey and quick to display a false front with each other. You asked, how's business? And the answer always was, yeah, great, best quarter we've ever had.
Starting point is 00:32:33 But then the coronavirus hits, and these same restaurant owners rush into the public square yelling, fire, fire. They now reveal that they had also been operating under razor-thin margins. It instantly turns 180 degrees. Even famous successful chefs, owners of empires, those with supremely wealthy investors upon whom you imagine they could call for capital should they need it, now openly describe in technical detail, with explicit data, how dire a position they are in. detail, with explicit data, how dire a position they are in. The sad testimony gushes out,
Starting point is 00:33:11 confirming everything that used to be so convincingly denied. The concerns before coronavirus are still universal. The restaurant as we know it is no longer viable on its own. You can't have tipped employees making $45 an hour, while line cooks make $15. You can't buy a $3 can of cheap beer at a dive bar in the East Village if the dive bar is actually paying $18,000 a month in rent, $30,000 a month in payroll. It would have to cost $10. I can't keep hosing down the saute corner myself just to have enough money to repair the ripped awning. Prune is in the East Village
Starting point is 00:33:54 because I've lived in the East Village for more than 30 years. I moved here because it was where you could get an apartment for $450 a month. In 1999, when I opened Prune, I still woke each morning to roosters crowing from the rooftop of the tenement building down the block, which is now a steel and glass tower. A less than 500-square-foot studio apartment rents for $3,810 a month. The girl who called about brunch
Starting point is 00:34:26 the first day we were closed probably lives there. She is used to having an Uber driver pick her up exactly where she stands at any hour of the day, a gel mani-pedi every two weeks, an award-winning Thai food delivered to her door
Starting point is 00:34:40 by a guy who braved the sleet, having attached oven mitts to his bicycle handlebars to keep his hands warm. But I know she would be outraged if charged $28 for a Bloody Mary. For the past 10 years, I've been staring wide-eyed and with alarm as the sweet, gentle citizen restaurant transformed into a kind of unruly, colossal beast. The food world got stranger and weirder to me right while I was deep in it. The waiter became the server.
Starting point is 00:35:15 The restaurant business became the hospitality industry. What used to be the customer became the guest. What was once your personality became your brand. became the guest. What was once your personality became your brand. The small acts of kindness and the way you always used to have of sharing your talents and looking out for others became things to monetize. The work itself, cooking delicious, interesting food and cleaning up after cooking it, still feels as fresh and honest and immensely satisfying as ever. Our beloved regulars and the people who work so hard at Prune are all still my favorite people on earth. But maybe it's the bloat, the fetishistic foodies, the new demographic of my city who have
Starting point is 00:36:02 never been forced to work in retail or service sectors. Maybe it's the auxiliary industries that feed off the restaurants themselves, the bloggers and agents and the influencers, the brand managers, the personal assistants hired just to keep you fresh on Insta, the food and wine festivals, the multitude of panels we chefs are now routinely invited to join, to offer our charming yet thoroughly unresearched opinions on. The proliferation of television shows and YouTube channels and culinary competitions,
Starting point is 00:36:36 and season after season of programming where you find yourself aghast to see an idol of yours stuffing packaged cinnamon buns into a football-shaped baking pan and squirting the frosting into a laces pattern for a tailgating episode on the Food Network. And God, the brunch. The brunch. The phone hauled out for every single pancake and every single Bloody Mary to be photographed and Instagrammed. That guy who strolls in and won't remove his sunglasses as he holds up two fingers at my hostess without saying a word. He wants a table for two. The purebred lapdogs now passed off as service animals to calm the anxieties that might arise from eating Eggs Benedict on a Sunday afternoon.
Starting point is 00:37:23 that might arise from eating Eggs Benedict on a Sunday afternoon. I want the girl who called the first day of our mandated shutdown to call back, in however many months, when restaurants are allowed to reopen, so I can tell her with delight and sincerity, no, we are not open for brunch. There is no more brunch. I, like hundreds of other chefs across the city and thousands around the country, are now staring down the question of what our restaurants, our careers, our lives,
Starting point is 00:37:58 might look like if we can even get them back. I don't know whom to follow or what to think. Everyone says, you should do to-go. You should sell gift cards. You should offer delivery. You need a social media presence. You should pivot to groceries. You should raise your prices. A Branzino is $56 at Via Corota. I have thought for many long minutes, days, weeks of confinement and quarantine. Should I? Is that what prune should do and what prune should become?
Starting point is 00:38:35 I cannot see myself excitedly daydreaming about the third-party delivery ticket screen I will read orders from all evening. I cannot see myself sketching doodles of the to-go boxes I will pack my food into so that I can send it out into the night, anonymously, hoping the poor delivery guy does a good job and stays safe I don't think I can sit around dreaming up menus and cocktails and fantasizing about what would be on my playlist just to create something that people will order and receive and consume via an app. I started my restaurant as a place for people to talk to one another with a very decent but affordable glass of wine and an expertly prepared plate of simply braised lamb shoulder on the table to keep the conversation flowing and ran it as such as long as I could. If this kind of place is not relevant to society, then it, we, should become extinct.
Starting point is 00:39:34 And yet, even with the gate indefinitely shut against the coronavirus, I've been dreaming again. But this time I'm not at home fantasizing about a restaurant I don't even yet have the keys to. This time I've been sitting still and silent inside the shuttered restaurant I already own that has another 10 years on the lease. I spend hours inside each day on a wooden chair in the empty, clean space with the windows papered up, and I listen to the coolers hum, the compressor click on and off periodically, the thunder that echoes up from the basement as the ice machine drops its periodic sheet of thick cubes
Starting point is 00:40:15 into the insulated bin. My body has a thin blue thread of electricity coursing through it. Sometimes I rearrange the tables. For some reason, I can't see wanting deuces anymore. No more two-tops. What will happen come Valentine's Day? It's no mystery why this prolonged isolation has made me find the tiny, 24-square-inch tables that I've been cramming my food and my customers into for 20 years, suddenly repellent. I want round tables, big tables, six-people tables, eight-tops, early supper, home before midnight. Long, lingering, civilized Sunday lunches with sun streaming in through the front French doors.
Starting point is 00:41:06 civilized Sunday lunches with sun streaming in through the front French doors. I want old regulars to wander back into the kitchen while I lift the lids off the pots and show them what there is to eat. I want to bring to their tables small dishes of the feta cheese I've learned to make these long, idle weeks, with a few slices of the saucisson sec I've been hanging downstairs to cure while we wait to reopen, and to again hear Greg rattle the ice, shaking perfectly proportioned vespers that he pours right to the rim of the chilled glass, without spilling over. I have been shuttered before. With no help from the government,
Starting point is 00:41:41 Prune has survived 9-11, the blackout, Hurricane Sandy, the recession, months of a city water main replacement, online reservation systems. You still have to call us on the telephone, and we still use a pencil and paper to take reservations. We've survived the tyranny of convenience culture and the invasion of caviar, seamless, and grub hub. So I'm going to let the restaurant sleep like the beauty she is, shallow breathing, dormant, bills unpaid, and see what she looks like when she wakes up, so well-rested, young all over again, in a city that may no longer recognize her, want her, or need her. such as The New York Times.

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