The Dan Le Batard Show with Stugotz - PTFO - The Fax and the Furious: How One Screeching Machine Upended Sports — and Society as We Knew It
Episode Date: March 27, 2025Thirty years ago this month, Michael Jordan shocked the world with a two-word transmission: "I'm back." But the rise and fall of this especially nostalgic technology is inextricably hard-wired to the ...sports world, from frantic prodigies to foul-mouthed coaches and fans glued to FaxCam. Pablo communes with a relic between himself and J.A. Adande — the Hall-of-Fame sportswriter and long-suffering fax-sender — for a jam session on innovation and increasingly epic fails that plunges PTFO into the literal depths of modern communication. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Welcome to Pablo Torre Finds Out.
I am Pablo Torre, and today we're going to find out what this sound is.
It came in a two-word statement which is now just begging to have a Nike campaign built around it.
Quote-unquote, I'm back.
Right after this ad.
You're listening to Giraffe King's Network.
This studio is a time machine today.
We are traveling back in time.
Do you remember the relic on our desk here?
I do. I still technically own a fax machine.
Now, is this a plain paper fax or is it the thermal paper fax? This is a plain paper fax. Okay. This is, she is,
well I guess he is, the brother in tele-fax 1570 MC from, I believe it's a mid-90s vintage. Ooh, the sound. Ooh. Those beeps.
It sounds like the wheel on Price is Right,
when it's spinning around.
Yes.
You make those sounds some more.
It.
That's so satisfying.
It is.
First of all, just the tactile nature of it touching it.
The haptic sensation of
Pressing a keypad on a and again. This is yeah reach over there. Yep. It feels good
We don't do that enough. No as we don't dial like when's the last time you
Press the button when was the last time you beheld a 15 by 15 eight and a half inch high
gray Device that was essential to your former life you beheld a 15 by 15, 8 1⁄2 inch high gray device
that was essential to your former life,
was instrumental in my childhood memory.
And also, this is not a joke, we bought this on eBay.
We had a box in this studio yesterday,
and the cleaning crew, our great cleaning crew
here in our building, threw out the box containing like the headset,
because they thought it was trash!
They were like, this can...
It's being disposed, this relic.
This must be a box containing like rotten fruit or some s***.
Now the question is, can you...
Well, I'm sure it's not connected.
Whoa!
I don't know what's happening.
Must have hit a preset.
The spirit has now taken over.
It still has the presets in it.
Oh my God.
Oh.
Oh.
Oh.
That sound, that's satisfactory.
That sound.
It was always this moment of suspense before you knew the connection was going to happen.
And again, you heard those high pitched squealing and wailing from the machines making their connection.
And then when you start to hear that scanning going through.
Something was about to happen.
Quote, for all of today's needs and tomorrow's.
The brother in tele-facts.
Whoops.
1570MC.
Whoops.
They failed to anticipate the internet, PDFs, email, all that.
Didn't quite anticipate tomorrow. J. A. Donde, head of Northwestern's sports journalism program, my friend and colleague
from ESPN, also longtime sports writer Justin
Duckt, it into the Naismith Memorial Basketball Hall of Fame last year.
Congrats by the way on that. Thank you. That's pretty cool. It was pretty cool.
The fax machine helped me get there. Did you thank the fax in your speech? I should have.
What do you feel when you're now communing at this table with this
machine that I haven't seen since the 90s? A lot of nostalgia, the sounds, I didn't anticipate how much the sounds would take me back.
I was thinking ahead of time about that modem wailing, but just the motor whirring, the
buttons, the touch tone sounds, all those things that were so important and that air
of excitement.
You were about to learn, you're about to find something out.
It's been 30 years this month since the world found out about the greatest facts of all time,
written by arguably the greatest athlete of all time. And there is nobody better, I assure you,
to travel back in time with me today than J.A. Adande, the journalist who not only reported the
story behind that story, but the guy who also now spends his time surrounded by college kids,
these journalism students at Northwestern, for whom the technology in question is completely
unrecognizable, as is the thing you had to connect the fax machine to in order to actually send a fax,
to connect the fax machine to in order to actually send a fax, a phone jack, all of which was essential to how sports and journalism worked.
In New York City, actually, there was like a snowstorm, got like a 1030 deadline.
I'm in Penn Station, can't find any phone jacks.
I run out in the cold, it's like desolate around Penn Station.
It's huge, there's like a foot of snow on the ground.
There's no taxis, there's no nothing anywhere.
I find a Chinese restaurant and I talked to a guy in front,
he has to convince his dad who doesn't speak English
and runs the place.
I said, I need to use your phone jack.
It was a dedicated modem line
that we would send our stories in back to the LA Times.
Toll freefree number.
I'll buy something, you know, just please let me use your fax machine phone jack.
And this Chinese family saved your journalistic ass that night.
They did.
They came through big time.
For the kids out there, this wasn't just an American phenomenon.
This was global. So summer after I graduated college, summer
1992, I wind up in Monte Carlo as the dream team arrives in Monte Carlo to
have their last little prep session before the Olympics in Barcelona that
summer. Mike Wilbon had tipped me off to it. I was going on vacation, post
graduation vacation with my buddy, So I flew over to Europe.
We met up, hung out in France. And then I find out, hey, we can slip into practice. So I was
getting ready to start my internship at Miami Herald. So I called Miami Herald. I say, can you
fax over a request? I'm in Monte Carlo. I'm in Monte Carlo. I say, hey, you don't know me.
It's all-time introduction. You don't know me. My name is Jay Adana. I'm going Monte Carlo. I'm in Monte Carlo. I say, hey, you don't know me. It's all time introduction.
You don't know me.
My name is Jay Adana.
I'm going to be the intern starting next month.
I'm in Monte Carlo right now.
Do you want to start in the Dream Team?
They're like, yeah.
It's all right.
You got to fax something on Letterhead.
So it was so big.
You understand.
The entryway to cover anything was you would need to fax
something on the company letterhead.
Right.
Proof of your credential. Before that, I guess you would have had on the company letterhead. Right. Proof of your credential.
Before that, I guess you would have had to mail in the request, right?
But by the late 80s, 90s, you can fax in your request
and that's how you would get access.
I get credentialed. I still have that credential.
I have pretty much every credential I ever had.
That is my number one credential.
Green construction paper,
Dream Team USA basketball,
men's basketball, training camp, Monte Carlo.
So I go in.
You walk in, Jordan, Barkley, Magic, they're all there.
Barkley was just on this heater that day.
He used to talk about how they went to dinner
with the Prince of Monaco.
I think Chuck Daly was a little nervous when they had the dinner in Monte Carlo
and the Prince arrived. They tried to keep Charles as far away from the Prince as possible.
And they had all these rules like when the Prince is done eating you have to stop eating.
He says well what if I'm hungrier than him? What if he ate beforehand and he wants to stop early,
but we have to like hurry up like,
hey, the Prince is almost done, hurry up, get it done.
And then he announces, guys, I'm retiring from basketball.
I'm gonna be a swimmer.
What?
Because I was out by the pool yesterday
and all these women were topless.
David Robertson, passing you up.
This is like a spring break in the ghetto.
And if there's gonna be topless women by the pool, like they got over here, he's like,
I'm gonna be a swimmer.
He says, y'all be thinking I'm Mark Spitz by the end of this.
This is a dream assignment for you to write about.
In other words, It was incredible.
But right afterward, I had to get back to Paris.
I had a plane leaving from Paris the next day.
So I had to take a train back to Paris and get ready to get back home.
My only option was to handwrite it out on the train.
I'm playing the, transcribing everything off all the interviews.
I'm handwriting it. The train stopped all the interviews. I'm handwriting it.
The train stopped in Leon.
I get out, I wander around, I find a hotel near the train station.
Do you have a fax machine?
Can I send my story in through your fax machine?
And fortunately, they did.
And I faxed my story into the Miami Herald only to find out several weeks later
that they didn't run it because they didn't have space. Very 1990s problem right? We didn't have space in our print
edition of newspapers so that story never saw the light of day. Until now 33
years later. Now it can be told. I was really proud of that story. I was most proud I had a
Monte Carlo dateline and I didn't get my Monte Carlo dateline in.
The degree of difficulty when it came to filing something, it's truly unrelatable to people
living in 2025 that you had to go through all these hoops and all of that.
In the Wi-Fi era, yeah.
Because it was not the easiest thing to make what feels now like the most automated part
of this actually happen.
Do you have memories of fighting this machine,
of like struggling with the premise of this machine?
It could be a little finicky sometimes, right?
You had to get them to match up.
They talk to each other.
When you hear that screeching,
that was it talking to each other.
You know, the other problem with the early editions
was the thermal papers.
It would roll, it would curl up when it came off.
It's funny, that was actually a plot point.
I just happened to rewatch The Firm with Tom Cruise and Gene Hackman.
That's what caught my attention was that Gene Hackman was in it.
And there's a key plot point where a fax comes in that's somewhat incriminating.
And because it's that thermal paper, it rolls off the tray and it curls up and it rolls under the the desk so it takes a while before Wilford
Brimley who's one of the bad guys. This could not be an older sounding episode.
This thing's out of paper. Is this the fact I mentioned Wilford Brimley? One
other fact story the so the summer of 1989 after my freshman year of college, got back to LA, didn't really
have anything lined up.
So I took a job at a temp agency.
They would send me out to different jobs around LA.
So one week I wound up working in the mailroom at United Talent.
But back then there was only one or two fax machines
in the building, and the main one was in the mail room.
So you would receive the incoming faxes,
and then you'd go around, you'd make your rounds,
and drop them off at the different agents' offices
at their desks as you went around the building.
You'd also pick up the outgoing faxes,
and you had to send those out through the mail room fax machine,
which again, was the only one in the building. Maybe like the top those out through the mailroom fax machine, which again was the only one in the building.
Maybe like the top, top agent had his own fax machine, but for the most part, everything
had to come and go through the fax machine.
Not a very private means of communication, right?
So like you send a letter, it's in the envelope, nobody can see, but the faxes, even the lowly
temp mailroom person could see them. And so one time I caught this exchange of the agent
and Francis Ford Coppola.
So Coppola's working on a movie like in Italy
or maybe he's just over there.
So the fax is the most efficient way to communicate
with somebody who's on the other side of the world, right?
Time zone differences and all that.
So, you know, this was one way where the fax machine
really helped speed up communication.
And this guy had done something to piss off
Francis Ford Coppola to no end,
and Coppola just let him have it.
And just blah, blah, blah, blah, blah.
And then I had to send the reply from the agent
who was just groveling, I'm so sorry, Mr. Coppola.
But I never forget getting to witness this, you know, behind the scenes Hollywood stuff
going on involving Francis Ford Coppola, which I owe to the fax machine.
You saw Francis Ford Coppola, director of The Godfather, sent his agent a fax that he
could not refuse.
I'm going to make him an offer he can't refuse. This machine here though, I
mean by the way this is for those wondering not watching on YouTube, this
is a Chekhov's fax machine situation. We are gonna fire off a fax by the end of
this episode. I promise to do that. So from Francis Ford Coppola to Michael
Jordan, down the line, what we're here to do is tell the story of a machine
that shaped the history we all know,
even if we'd never really appreciated how good we had it.
And also, I think it's gonna take us back to a time
that we wish we still did.
If you're nostalgic for the 90s,
you have to be nostalgic for the fax machine.
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The history of the fax machine,
I don't know if you've become familiar with the deep dive
that we have personally been doing here at Poblatory Finds Out.
But you can trace a line back to 1924 and there's this guy, an American, named Richard Ranger.
And Richard Ranger invented the photo radiogram.
And what he did with this photo radiogram was wirelessly send a photo from New York to London of Calvin Coolidge.
That was the first fax transmission.
It all starts with that.
And then 1966, to fast forward, it's Xerox and they introduce the MagnaFax
Telecopier and this is the thing that connects to any telephone line within
merely six minutes and there is that scene...
You're willing to pay the long-distance toll.
Do you remember it remember almost famous there's that scene where Rolling Stone
wants William, the protagonist, to send his story to the fact checker.
Allison, our fact checker needs you to transmit whatever you have of the story tonight, now,
along with your notes.
There's a mojo at the Daily News that let us use.
A mojo.
A mojo.
It's a very modern machine that transmits pages over the telephone.
It only takes 18 minutes a page.
It only takes 18 minutes a page. It only takes 18 minutes a page.
Oh my gosh.
That is now the mark that people are trying to improve on.
So 1974, we're down to three minutes a page.
By 1980, and this is I think the big globalized revolution,
the Japanese make this commercially viable.
And at this point, by 1980,
there are approximately 250,000 fax machines in the US.
And they're being advertised, there are commercials.
With Sharp's choice of fax machines, you can send documents in as little as 12 seconds
to any place in the world you can phone.
The photo goes round and round, whoa, and it comes out here.
And that will change the way you do business forever.
By 85, that number had doubled.
Now half a million fax machines.
And now it's journalists, it's doctors, it's lawyers.
It's that scene in Back to the Future 2 where old Marty McFly gets fired via fax.
I was setting them up.
Read my fax.
No, please, no! I cannot be fired!
I'm fired!
Ahhhhh!
And so, in the era before the internet, before DocuSign, before all of this, there was this question which I did not appreciate, because I was a little kid at the time, but everyone seemed to be asking, which was, what's your fax number?
What's your fax number has become one of the most
frequently asked questions in the business community.
Your business card would have your office number
and your fax number.
I used it so much, I had my own at home in the mid 1990s,
and I had a separate line at home for my fax slash modem.
When I would go online I
would use that line to access the internet and or I would use that line
for incoming faxes. One of the cases for why you can't get like here in New York
for example right why we never no longer have the the 212 area code.
Some people blame the fax machine.
Well I don't know this. Because yeah yeah, because there was all of a sudden...
I had a 212 growing up. That was our home number.
Right. And you know, the 212 was covered in this old Seinfeld episode, right?
Absolutely.
Hello.
There was a subplot about it, right? The lack of the 212.
Six four six.
It's a new area code.
What area? New Jersey? of the 212. According to this book, Faxed the Rise and Fall of the fax machine. Americans were faxing, quote, pizza orders, song requests, party invitations, greeting cards, ski reports, amniocentesis results, baby footprints, children's drawings, vows of eternal love.
I had forgotten that this was not merely a business machine.
This was people enjoying the novelty of communication.
It is magical.
You send a piece of paper in one room
and across the world it shows up in another.
It is pretty cool.
I only use it for business.
There's something cold about it and impersonal.
So I never sent a love letter by fax
or anything like that.
Your love interest wasn't likely to have their own fax machine.
You've got fax is very different rom-com.
Agreed.
Yeah.
Yeah.
Yeah.
Wouldn't work at all.
Now in sports though, the business that you worked in, um, there was one national
holiday that to me is the encapsulation of the centrality of the fax machine.
Signing day.
National signing day.
Letters of intent.
The first Wednesday in February always marks the national signing day
for high school players to sign their college grant nades.
Coaches hover over the fax machine, if you can believe it.
Somebody still uses fax machines, hoping that the top recruits sign.
That is the first day in which college recruits can formally notify their schools, send their letter of intent. And again,
schools weren't even allowed to talk about these players. Even if everyone knew they were recruiting
them and everyone knew that they had their heart set on bringing this player to good old state U,
you weren't allowed to talk to them until you had the signed letter of intent in
Hand even if they had you know made an announcement at their high school where they're gonna go until you had that signed letter of intent
in hand they were not
Yours and so national sports facts day was a thing where Phil Knight
Facts Day was a thing where Phil Knight, co-founder of Nike, would sit in the football office at Oregon, his alma mater, on Signing Day and just stare at the
fax machine. So deliver us, deliver us our next great star. It got to the point, I
mean Ole Miss, they were obsessed with this, they had a Canon IR-C3080 and they
had a play in their playbook called Fax.
The Wall Street Journal reported that at the University of Miami, the fax technician,
this is a quote, didn't show up until the morning of signing day. Sure enough, the machine broke
down after the first couple of letters, causing the staff to scramble to get recruits to send
their letters elsewhere. End quote. It was not merely ceremonial.
This was actually like the legal procedure to actually register your commitment.
And to build your team.
And if you didn't have it, if the machine was broken, you got f***ed.
And to be very clear, this is not a hypothetical scenario, because our journey into the history
of faxes and letters of intent led us to this guy.
My name is Daryl Price and who I was three decades ago was running back out of
Sylmar High School in the San Fernando Valley in California.
In 1996, Daryl Price was a blue chip running back
who had verbally committed to The Ohio State University.
And all he had to do was fax his letter of intent
from his home in California to Ohio.
I want to say that it was CVS.
I don't know if it was Sprouts Ritz,
one of those kind of stores, you know?
And this is when the fax machine
was literally behind the counter
so if you had to go into that store, you would give the clerk your paperwork and
She was fax it for you and then you would pay for it like that
So my mom and I would go to the to the local convenience store to fax off my letter of intent to Ohio State
But guys and I handed it to the lady. She turns around,
fax it, boom, gives it back to us. We get our receipt, we pay for it. That's fine.
Faxed, delivered, paid, done. That lady at that convenience store had officially turned the page
on Durrell's life. But after he left the convenience store, something felt kind of off.
the convenience store, something felt kind of off. Ohio State's coach John Cooper, at the time, had personally recruited Durrell, and by the way, OSU, a powerhouse, had finished top three in the
nation five years in a row, which was awesome. But now, as Durrell headed home, he was thinking
about how far Columbus was from his neighborhood in the San Fernando Valley. He started thinking about how nearby UCLA
had also been recruiting him.
And then,
we get back to the house and on our answering machine,
John Cooper says, hey, this is John Cooper.
We did not get your signature side of your intent letter.
We need that letter so we officially have you here at our school.
We only got the backside of it." And I go, well, Coach, I mean, I went to the store,
the lady sent it off. Well, we didn't get that. And I looked at that as an omen right
there. I looked at that as, you know what, maybe this isn't the move for me. I think
that I need to stay home and I'm gonna be a UCLA Bruin.
And that is how Darrell Price wound up at UCLA.
Wow, faulty fax machine.
I also liked the fact that he mentioned
another relic of the 80s and 90s, the answering machine.
Oh God.
That's a whole other episode probably.
A whole other episode in our ongoing series of technology can you
imagine losing out of that prospect because you're the fax machine he
couldn't figure it out there were ways that things could get lost in the
transmission Ohio State was not pleased with me and and they expressed that
multiple times John Cooper he got on the phone and he had some choice words with me as far as hey, you don't do this
Don't mess around and hey, we're you know, we're Ohio State and and things like that
I was really upset, you know, I'm like mom, you know, the coaches are mad at me and this and that
She goes it's not the first time that it's happened to him and it won't be the last
One addendum to that story Jay as we both are laughing at John Cooper in Ohio State
is that his mom was right apparently.
It was not the last time this happened to Ohio State because 20 years later, National
Signing Day 2016, coaches were waiting on their final commitment.
This was a big time recruit at wide receiver and the Buckeyes fax machine ran out of paper. Wow. So one
thing that was big was that because things could get lost because you
couldn't be sure when you had the successful connection and you
successfully transmitted right it would send a it would your thing would print
out a confirmation right the other thing was that you had to do this cover page, right?
That was a big thing. And it was very formal, right? So you'd print out, you know, two facts
number from this fax number, right? It would be very rude to just send a fax without sending
the fax cover page. Because you could just get something and you would have no idea who it was coming from.
Right, etiquette.
Fax etiquette.
Communications etiquette.
And now it's just like, here's a JPEG out of nowhere,
right into your brain that I didn't ask for.
The other thing though, you could get stuff
you didn't ask for.
So just like we have spam in the email era,
there was basically fax spam because it would auto dial, right?
So sometimes you would pick up the phone
and you would just hear that,
whew, whew, whew,
and it was just some random, you know, junk mailer,
basically, hoping that you were a fax machine.
And yeah, you could get junk faxes.
Yeah, there was junk faxes was a big thing.
It's like someone just faxed me an ASCII picture of a d***.
It just showed up in my kitchen.
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The reason I brought you here really is because of the most famous facts in the history of
faxes.
Certainly sports faxes, I would argue, faxes in general, and it happened
30 years ago this month.
Hey Mikey, we like it. Not a huge surprise, but clearly one of the great comebacks since
Burt Reynolds hairline. It came in a two-word statement which is now just begging to have
a Nike campaign built around it. Quote unquote, I'm back.
So he had retired after the 1993 championship,
his first three-peat, in the wake of the death of his father
shortly thereafter as well.
And so on the eve of training camp,
that next year, the 93-94 season,
he announces that he's gonna retire from basketball.
I just feel that at this particular time in my career,
I've reached the pinnacle of my career.
I've achieved a lot in that short amount
of time, if you want to call it short. But I just feel that I don't have anything else for myself to
prove. A few months after that, he decides he wants to give baseball a shot. It happened that
the owner of the Bulls, Jerry Reinsdorf, also owned the Chicago White Sox organization and so
owner of the Bulls, Jerry Reinsdorf, also owned the Chicago White Sox organization.
And so he facilitates the opportunity
for Michael to play double A baseball.
And so that's throughout the 1994 baseball season.
And then Michael intends to keep playing baseball.
And he's at Winter League in Arizona
and baseball goes on strike.
Well, it is now official.
No more regular season, no extended version of the playoffs.
And for the first time since 1904,
no World Series, by now.
And so he says, well, kind of missed basketball.
This was the same thought that everybody from Bulls fans
to Bill Clinton in the White House was talking about and thinking
about aloud.
As of today, the economy has produced 6.1 million jobs since I became president.
And if Michael Jordan goes back to the Bulls, it'll be 6,100,001 new jobs.
And there's just this one clip from The Last Dance,
of course, the docu-series made by our friend Jason Herr,
which was about 500 minutes long,
but there's this 30-second chunk of this specific moment
in which we hear from David Falk,
Michael Jordan's long-time agent.
So finally after all this stuff, he called me and he said,
I think I'm ready to come back.
So I wrote three or four different versions, you know,
of a press release for him to announce that he was coming
back, but he just didn't feel comfortable that it captured
what he wanted to say.
So I said, well, why don't you freaking write one?
So the behind the scenes of just the crafting of this document, when it comes to the call
that David Falk's office is going to make, paint the picture there.
What's happening from their side of the transmission?
The funny thing is I'd wanted to write about the facts, capital letters.
For a long time, I put in a call to David Falk
and I figured he would be able to tell me everything
that I wanted and needed to know about the facts.
But what he actually told me was,
well, you really need to talk to Alison Sadowski
who ran his office and was the one
that really sent it out there.
So remember, it's a Saturday, right?
So people aren't in offices.
You know, the news media never takes a day off.
So they're there.
And Alison Sadowsky runs his office at home, just worked out.
Gets out of the shower.
There's seven messages on her machine.
They're all from Falk and they're all with increasing urgency.
Call me back. You got to get in the office.
And so she gets the word we got to put
out Michael Jordan's coming back and they had two fax machines very fancy
they had one that they use for incoming faxes one that they use for outgoing
faxes but because they had such a high volume of faxes that they needed to
churn out she uses both but first she preps them in what's become now the famous introductory setup paragraph.
Really, it was just her standard boilerplate language
that they used every time they had an announcement to fax out.
Yes, the following statement was released today by Michael Jordan
through his personal attorney and business manager, David B. Falk,
chairman of Falk Associates Management Enterprises, Inc.
Fame, in parentheses, located in Washington, D.C.
in response to questions
about his future career plans.
You know, I spoke to Allison for the story
and then in the years since, almost every year,
someone imitates that exact format.
Jimmy Butler most recently did it.
Yep, he and his agent Bernie Lee just did it
as their whole squabble with the heat
was unfolding this year.
When Colorado came back to the Big 12,
the Big 12 set something up.
Oh, that's right.
And, you know, imitated the same setup they're back.
So every time we come across one of them,
I'll send a message to Allison, like, look at it.
And she cannot believe that this has endured so long,
three decades now, basically.
This is one of those historical sports stories to
quote now Marshall McLuhan where the medium was the message. Like these are
pale imitations J.A. because what Allison had to do individually sending it to
every outlet one at a time that arrived in their offices unbidden shockingly.
Right so she spent her whole Saturday afternoon
in the office sending out facts after facts after facts.
The quote that she gave you in your reporting,
it wasn't like sending a mass email.
Yeah, you can't just copy and send it all out at once.
There's no BCC.
It sounds like a horse in carriage
is what Alison Szydowski told you
about her memory of what happened when she got out of
The shower to realize oh my god. I'm about to become a historical character
They talk about 30 years later this month and I remember for years at the Washington Post
They had a copy of that. I'm sure you know, they copied it off the thermal facts and
It was hanging up on the wall by the fax machine was
facts and it was hanging up on the wall by the fax machine was the Jordan on back fax it was like you know an artifact that was a part of the
Washington Post sports section for a long time when I was there and artifacts
the sports Illustrator cover that week oh yeah I'm back
Jordan you know in the number 45 in Market Square Arena going in for a layup
the cover sports Illustrator was quoting from the facts.
And this is the time when the cover of Sports Illustrated
is the most precious real estate in sports.
How many other people got to write their own cover headline?
You worked there for a long time, do you remember?
I cannot remember.
But what happens on Sunday, again,
you said it was Saturday, setting the scene again.
It's Sunday, March 19th, 1995.
And conveniently, it's the NBA on NBC.
Today, it's the Chicago Bulls versus the Indiana Pacers.
God, I miss this.
Because it was March, all the leading sports columnists were scattered around the country
covering the NCAA tournament.
Oh, right.
And so they all had to flock to Indianapolis.
The Avengers of sports columnists.
Mike Wolban, I think he was out at Denver actually at the regional out there.
I was covering Georgetown at that point.
So I was in Tallahassee, Florida with Alan Iverson.
That was his first foray into the NCAA tournament.
And so I remember going in the back and watching this game.
Today, an artist returns to his true canvas,
the hard-boiled courts of the NBA.
Michael Jordan is back.
But it wasn't even the end.
Like, the lesser, the undercard Jay.
Which is the story that I didn't remember
until we here at Public Tour, it finds out, relived this.
And this is a story that you are personally, you were around covering.
Because it wasn't just Michael Jordan saying, I'm back.
It was who?
Pat Riley.
Saying I'm gone.
This is June 95.
End of that postseason.
Nick's Lose to the Pacers.
A bunch of this coming from Chris Herring's really good book, Blood in the Garden.
But Riley had been meeting in secret with the Heat.
He had a whole list of demands.
In real time, there was a feeling, there was a sense from people in the know that Pipe
Riley was going to be gone for the Knicks that season.
They had an offer on the table for him.
He had yet to sign it.
I remember someone whose opinion I valued very highly telling me, he's gone.
He's going to Miami Heat.
So it was an open secret.
And it was so open that the Heat wound up paying a million dollar fine and sending a
first round draft pick to the Knicks because they had been tampering to get Pat Riley
while he was still under contract.
There was never, ever any contact on my behalf for anybody who represented me legally to make a deal with anybody until after I resigned.
The fact is, Pat Riley was lying.
There was contact.
The NIC say as early as February,
$1 million and a draft pick tells you
tampering was committed.
And the fact was that he announced his separation to them
via fax, not via face-to-face meeting.
The equivalent I can draw from today that I think people can relate to
and how it went over in New York,
it'd be like breaking up with someone via text message today, right?
Oh, we talked to the former head lawyer at MSG at the time, this guy Ken Munoz,
because his office had the fax machine that received the resignation, the breakup fax.
So it didn't go to MSG, it went to the legal offices.
Yeah, it was a fax machine at his office, apparently.
And what he remembers most clearly, quote, is that we were very upset with that.
I was frankly shocked, end quote.
And Pat Riley claimed that the league mandated that there had to be some sort of formal notification, right?
And so the easiest most efficient way to get a formal notification done again at the time was the fax machine
But New York went crazy.
He's a turncoat and a traitor. He's a traitor. He went for the money. He went for the bucks
I think he should be in jail
All the columnists called him Pat the Rat, all this stuff.
And so, you know.
His return.
He goes out into Miami.
When he comes back to play his first game in the Garden.
Pat Riley has returned to New York
as coach of the NBA's Miami Heat.
Was it welcomed by everyone?
I was up there covering it from the Washington Post.
The boos, you know, just the animosity, the taunting.
Spike Lee was furious.
I don't know, I just think that maybe he should have just stood up and faced the fire
instead of doing it by facts.
They're gonna be kind of hard on Pat Riley.
He's gonna get it, speed him for a rough night.
People chanting, Pat the Rat, Pat the Rat.
A very interesting scene unfolding here at Madison Square Garden.
He really milked it.
He basically walks out onto the court when they announce him.
He's egging on the crowd.
Let me hear it.
And he blows them a kiss.
And then the post-game scene is something I'll never forget.
I've always embraced the fans in New York
as being one of the very best.
And of what they had to offer to me,
I would just take it for what it is but I wanted to show my appreciation back to them because of
what was being said. Part of the key thing here is that Pat Riley had not
addressed the public it was only via fax that he said anything yeah and so
everyone's waiting for this. He has to face the New York media, right?
And so they're just badgering him and pestering him about,
why did you do the facts?
Why did you send in the facts?
And so finally, as close as you're
going to come to seeing Pat Riley lose his cool
in a situation like that, he just unloads this quote.
It didn't make any difference whether I faxed it in,
conferenced it in, phoned it in, had a satellite delivery of it in.
I resigned two weeks before the fax.
The only reason why the fax has become fashionable
is because I was ordered to send the fax by the commissioner.
Otherwise, I wouldn't have sent the goddamn fax.
He's basically saying,
I'm not the guy who made everybody fax this sh**.
But also he's like,
why the hell are you so damn fixated on the fax?
But you're right, Pablo. The medium was the message.
I have this theory that I'm developing.
The more that we dive into the rabbit hole of the fax machine,
and it's that not only did sports have the greatest fax of all time,
maybe two of the greatest in the stories we just shared, but I think
sports may have also killed the fax machine. And I want to explain just some
of the math here Jay, because you're kind of tracking the trajectory of the fax
and apparently around the time of Pat Riley's return to the garden, fall of 95,
there were 80 fax machines for every thousand Americans. But the sports world, of course, it was clinging
to the machine to the point where in 2013 there was a story about NFL free agency now.
And it's the story of defensive end Elvis Dumerville, if you recall this gentleman.
So pro bowler three times over. Denver Broncos, exactly right.
Five man pressure Brady's gonna be hit hard and sacked.
He took a wicked shot from Elvis Dumerville.
He was gonna take a pay cut in order to re-sign
with the Broncos for another Super Bowl run.
They had just lost to the Ravens in the playoffs.
NFL extension deadline, 4 p.m.
Elvis Dumerville is in Miami looking around,
needs a fax machine, as is a recurring
theme in this story, to send back his signed contract.
He did not hit send at Kinko's until 4.06pm.
And the Denver Broncos, faced with a $13 million salary cap hit, cut Elvis Dumerville, who
then signs with the Ravens, the aforementioned team that had
just knocked them out of the playoffs.
And you could argue, some have argued that this fax gate made the Broncos lose the Super
Bowl, that this was a key just sliding doors, maybe literally Kinko's sliding doors moment
that cost them a trophy. And so a month later, the NFLPA, the Players Association,
signs a deal with DocuSign.
Wow.
Quote, enabling them to sign anything, anywhere, end quote,
bringing us, I believe, to the end of faxing contracts in sports.
I mean, Jay, again, you teach at Northwestern,
you speak and are around young people,
way more than me at this point.
What do you think their reaction
to this whole thing would be?
A lot of times I just talk about the evolution
of how LeBron James told the world
of his free agency decisions.
Yeah.
Right, from going on ESPN and having a show
to the next time he gave an exclusive
to Sports Illustrated, which seems even more antiquated than going on ESPN. But then when
he went from Cleveland to the Lakers, it was an Instagram post from his agency. Just seeing
that evolution from 2010 to 2018, I think it was, just in eight years. How much that changed?
So we're looking back into the 1990s.
And so it's an exponential amount of change.
Right, right.
I think they're gonna be listening to this episode
and thinking to themselves,
God, these two mother f***** are so old.
Thanks for having me.
Very old school to do it in person.
And I can't believe I get to see a fax again.
This is awesome.
Who are you gonna send a fax to?
So I suppose this is where your reporting here has revealed a problem.
I don't know if we have a phone jack here.
In this fancy studio we built for podcasting, there are so many jacks and ports and wires
and cords and cameras and all sorts of things.
I think we have some finding out to do.
And I think I got to take our Intellifax and hit the streets.
Good luck.
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If I don't deal with him, he will never leave us alone.
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I am not responsible for what my dad did.
This going how you hoped?
Happy Face, new series now streaming exclusively on Paramount+. Alright, so you may remember that reference I made earlier to Chekhov's gun, which was
in honor of Russian playwright Anton Chekhov, the guy who once said, something along the
lines of of quote, if a gun is shown in act one by the last act it must be fired. End approximate
quote. Well we're now in the last act of the show and I suppose it is time for me to admit that I
started this entire adventure actually by trying to acquire someone else's gun. Because in February
I had asked Michael Jordan's agent David David Falk, if there was any chance
he still had the fax machine, the same one used to send the fax.
Because, of course, it's a museum piece to me, a genuine treasure.
And what David Falk wrote me back was this, quote, hey, Pablo, do you still have your
cell phone from 1995?
End quote, and then three crying laughing emojis.
And then David Falk refused to elaborate any further, which, you know, seemed unnecessary to
me. But now we here at Pablo Torre Finds Out have our own fax machine, our own Brother in Telefax
1570 MC from 1995-ish.
And all I gotta do now, if you're not yet watching on our YouTube channel, which you
obviously should, is make like J. A. Hidande did in that snowstorm, searching around Penn
Station in order to finally fire off a message. A message on behalf of the fax machine itself.
So I think the plan is to find a phone jack for our fax machine in Manhattan in 2025.
Let's go this way. Do you guys have any idea what this is?
Let's go this way.
Do you guys have any idea what this is? A printer.
You think it's a printer?
A fax machine.
Excuse me.
Do you know what this is?
No?
Fair enough.
Do you guys recognize this?
No.
It's a fax machine, right?
A fax machine?
It's a fax machine.
I'm trying to figure out where to find a phone jack.
I'm guessing I'll try like a deli or something.
Go to like a Starbucks or something maybe.
That's a good idea.
All right, here's Starbucks.
Let's see.
Hi.
You guys don't have a phone jack, do you, at Starbucks?
A phone jack?
No?
In case you were wondering how heavy this fax machine is,
the answer is it is extremely heavy.
So, I know this deli, this deli knows me.
How's it going?
I'm good.
Question, do you guys have a phone jack?
That's a very clear and, again, understandable O for two.
Another stop is a hair salon.
You're not alone.
Nobody has a phone jack anymore.
I'm trying to plug in a fax machine.
Does anyone know where I can find a phone jack
for this fax machine?
A landline.
So far it's zero.
Zero takers.
Hi.
Hello. My name is Pablo.
I host a show called Poblatory Finds Out.
I'm a neighbor.
This is a fax machine.
We are looking for a phone jack.
Do you guys have a phone jack that we could just borrow for a minute?
Yeah, I do.
Depending on...
But it's downstairs, below ground.
Okay.
Below ground. Yeah, below ground.
Yeah, absolutely.
What was your name?
Nikki.
Nikki Pavlov, okay, great.
Do I just follow you below ground?
Yeah.
Amazing.
This is Manhattan's only brewery?
It is.
Oh, shit.
We are headed into our pillar cellar.
You'll be able to see the cakes over here.
Just like the visuals on this,
we are inside of the underbelly of a brewery.
There's a giant...
Is that...
What kind of metal is this?
It's just like very big aluminum sounding.
Hi.
How's it going?
I'm Pablo.
We have a fax machine that...
Your name again?
Nikki.
Nikki said we could plug into a phone jack here yeah
we're faxing a guy named David Falk this incredible hospitality from Torch and
Crown Brewery holy shit John you're a mensch the machine is telling me to
please wait Oh, my God. Oh, my God. Oh, my God. Oh, my God. Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God.
Oh, my God. Oh, my God. Oh, my God. Oh, my York, March 27, 2025. The following statement was released today by Pablo S. Torre through his personal friend
and business manager, Pablo S. Torre.
Host of Pablo Torre Finds Out, also known as PTFO, located in New York, New York, in
response to questions about the future of fax machines.
I think it's working.
Oh, it's working.
It's alive. It's alive.
It's alive.
It's beautiful.
God.
Quote,
we are so back.
End quote. We are so back."
End quote.
This has been Pablo Torre Finds Out, a Metal Art Media Production. And I'll talk to you next time.