The Dan Le Batard Show with Stugotz - The Sporting Class: Worldwide Leaders, Killer Apps, and Michael Jordan's Special Contribution
Episode Date: May 18, 2025Can ESPN launch a streaming app built to last? Is Trump already sports-washing his shiny new Air Force One? And what the hell is the GOAT gonna do for the NBA on NBC? Pablo travels back inside the C-s...uite of sports business with John Skipper and David Samson. • Subscribe to "Nothing Personal with David Samson"https://www.youtube.com/@npds Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Welcome to Pablo Torre Finds Out. I am Pablo Torre.
Today's episode is brought to you by DraftKings.
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Instacart, groceries that over-deliver. Glad, David, that you're here and you're not complaining about anything yet.
Well, you did clean up my hair, I guess.
I don't think you complained about your hair.
It was an observation. Observations are not complaints.
I wish I had that hair.
You don't look great.
I wish I had that hair.
Isn't observations are not complaints the title of the David Sampson story?
Just a series of observations, totally neutral observations. You above all people know that.
I do observe a lot.
I don't complain much.
I don't like the dearth of snacks that exist right now in the office.
I'm hungry.
I'm grumpy.
John, can you put your headphones on, I guess, is the other thing.
Very good.
Ready now?
Jesus Christ.
First time, Jon?
How long... When did we start doing this show?
Koka, when did we start doing this show?
Can you tell me in my ear?
Because I have my headphones on.
When we started this, when I started doing this with Jon Skapler.
So the way it started, I started just with Jon.
And we were missing a third piece,
and when we asked you to host this.
August 2023.
Wow, do you remember what you said?
You said, listen, I'm gonna listen anyway.
I might as well participate.
So therefore it's the same hour that I'm spending.
That's right.
It was sort of like Mo and Larry without.
Curly. Curly.
Dan got upset that you chose to do this. I got to be curly?
Yes.
So Dan wanted to be curly, but he couldn't commit to the necessary time to be curly.
And then you stepped in and then off to the races and he's commented from time to time
like, hey, you know, I could sit in that chair.
I said, yes yes that's true. I mean this chair the structural integrity
is is already a bit on the brink. It's good to see both of you guys by the way
John, David. John are you happy to be here? David is seemingly always as
himself kind of conflicted. I'm very happy to be here including with, Mr. Sampson. Thank you, John. Very nice to be here. And good, good head of hair.
Are you crying?
That was emotional for me.
He's happy to be with me.
I'm surrounded, you understand, I'm surrounded in this company by people who are not happy
to have me around.
Well, what we love is podcasting.
We love the game, David.
We love what we do together.
I have a story before we start.
No one asked you for the story.
Okay. It's a funny story about this show.
Okay.
It's a true story about the show.
I was in an Uber on the way to the studio and the driver, and this had not happened to me yet,
the driver of the Uber knew about, recognized my name and me and didn't ask about Survivor, didn't ask about nothing, and didn't ask about Survivor,
didn't ask about nothing personal,
didn't ask about the Martilans.
He was asking and mentioned
that he listens to sporting class.
That happened about 20 minutes ago.
And what did he want to know about us?
Just, that's it.
He just was happy to see us.
He is captive to the radio. Yeah, maybe a lot of driving all day.
He's got a lot of choices though.
Maybe a lot of things to say.
Maybe he saw David holding up the app and mouthing to him.
There's a tip at the end of this.
If you compliment our sports business show.
I have a set tip.
What is it?
It's basically between 15 and 18% depending on size of Uber,
on how expensive Uber is.
Over $100, 15%, under $100, 18%.
That's helpful.
You Uber all the time, you do not do it that way?
I do the automated thing.
I don't even look.
Five stars and whatever the automated option is,
I'm saying, give them that.
There's a difference between me and you right there.
Well, and the difference between the three of us is,
I never have any interest in rating.
You know, every time I make a phone call now,
it says, rate your phone call.
I'm like, well, I was in an argument.
Does that mean it's a bad phone call or you're asking about the quality of it?
No I do every time I never I'd like to be able to hit a thing that says
please never ask me to rate like post comment. Hold on when I when I say that
we're podcasters John the whole thing is that our audience needs to know. Any Uber drivers out there need to know.
Like, subscribe, five stars.
Thank you.
However, it would not surprise you to find
that my reflex tip at all times
is whatever the highest option is.
So that's about 22% on top of everything.
Although do you now tip anytime you go buy a bagel
at H&H, and I love you H&H, shoutin' out,
even though they're not a sponsor, I shouldn't say it,
but now when you get a bagel, there's a place
when you do Apple Pay for adding a tip, and I hit no tip.
Yeah, I feel funny.
I don't normally tip when I get bagels.
I don't co-sign David's no tip on the bagel strategy.
You tip on, so do you tip on top when you go to a newsstand
and buy a you know,
a stick of round up?
Rounding up is different than tipping.
Rounding up is you're too busy to wait for change.
Well, that's a bit of a motive that you've assessed.
For me, it's not about the, not waiting.
It's about, I do not want to carry
a bunch of coins in my pocket.
Yeah, I don't have coins in my pocket,
but you just have them in a pool
that you dive into after work.
Exactly right.
I think that's exactly right.
I think that's exactly right.
I think that's exactly right.
I think that's exactly right.
I think that's exactly right.
I think that's exactly right.
I think that's exactly right.
I think that's exactly right.
I think that's exactly right.
I think that's exactly right.
I think that's exactly right.
I think that's exactly right.
I think that's exactly right.
I think that's exactly right.
I think that's exactly right. I think that's exactly right. I think that's exactly right. I think that's exactly right. I think that's exactly right. Well, you guys have listened to Oral History and you know that the origins of this show
were once just a dream for Dan and for Stu Gatsen.
That dream turned into the show and now the business of MetalArk Media and the show that
you're listening to today.
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I think we need to start with ESPN though. And I say that knowing that John Skipper,
to my right here, former president of ESPN, who had to figure out something like the decision
that has just been made around the direct consumer product that is the future of ESPN,
a huge part of the Walt Disney Company, which is its app. Its DTC app.
Do you want to give the fine print on this?
I want to give the branding first,
because remember there was the talk of it being flagship,
but they didn't like that.
So what they announced is their new thing
that they've been working on for multiple years,
if not multiple CEOs and presidents,
what is called the four letters that we all associate
and love and associate with the worldwide leader, ESPN.
Wait for it, that's the name of it.
They called it that.
Brilliant. It's a good name.
It's a good name.
But we've seen, just before we get into the brass tacks
of the numbers and the pricing, like Max,
we hardly knew you.
Like the name has been messed up actively.
One of the advantages we enjoyed at ESPN
before I got there, while I was there,
and since I am not there,
is that we have a single brand.
Remember ESPN took over the sports on ABC
and called it ESPN on ABC.
How hard was that?
That was painful for the ABC sports people, right?
Great tradition, lots of real knowledge.
I mean, ABC sports was a great brand name, Wide World of Sports.
But we had decided long ago at the company, we had one sports brand and it was highly advantageous as we
were competing with the company that owned AOL Sports and Sports Illustrated and CNNSI
and Turner.
The idea of having multiple brand names for a single genre is baffling.
And it usually has nothing to do with the fact
of anything other than these Sports Illustrated people
don't want to sublimate their name to AOL,
nor does AOL want to sublimate their name.
Somebody at the top of an organization needs to say,
we have one brand name for sports.
In our case, it was ESPN,
and we were always fortunate
to compete against people who had multiple brand names.
Let me talk for a minute about mergers and how that works.
So when two companies merge, one of the things there's two-
When two companies love each other very much.
No, they don't love each other.
They're doing it to try to bolster both of their stock prices.
But there's two major discussions that happen.
One, which of the CEOs is going to run the merged company
because you have two CEOs?
And two, what's the name of the company going to be?
And the name is how fraught an argument.
It is major.
So I'm going to mention Morgan Stanley very quickly.
Morgan Stanley merged with Dean Witter
and it became Morgan Stanley Dean Witter for a minute.
And then Dean Witter disappeared and it's back to Morgan Stanley.
Law firms do this where Proskauer rose, there's five names after it, but Proskauer rose.
Federal Express became FedEx.
People have a way of saying things.
ESPN, to your point, that is what people say.
That's what they associate no matter what ESPN buys
or who they merge with.
ESPN would always come out on top of that discussion.
We bought a soccer website in the UK back in 2000.
It was called Soccernet.com.
And I had the great privilege to be in charge of it
because I was running ESPN at the time.
And I said, great, we're going to call this ESPN FC
or ESPN football or ESPN soccer.
And they're like, oh, we can't do that.
The people who know SoccerNet.com will be upset.
They won't be upset.
People, they will not be upset.
They care about the content.
As long as it's not confusing, they have trouble finding it, they don't know what they're
getting.
They, a better brand is a better brand.
My first appearance at ESPN was to start the magazine.
They'd started a magazine and it was called Total Sports.
Oh, I didn't know this.
As a former ESPN, the magazine employee, I didn't realize it was something else.
It was called Total Sports.
And the first thing I said was, well, why isn't it called ESPN, which is what we call
the magazine.
And they said, well, because people think of ESPN as a television station.
They don't think we have expertise in magazines.
And it was all people want to have their own brand.
Well, hold on though, just because I'm trying to now put the pieces together.
So, John, is it true that what I am finding out today is that you are responsible for
the name ESPN the magazine?
No, yes, but it was ESPN the magazine.
But I'm just saying like...
And that was tongue in cheek.
There was no comma.
Is there a more...
But so the tongue in cheek part of it, it's just the most clear embodiment of the
philosophy you're articulating is the fact that the magazine was called ESPN the magazine.
But it was called by one and all pretty much ESPN.
Well, so.
And by the way, ESPN.com at one point we took the dot com off.
Right?
It's a good decision in my opinion to call this ESPN.
Why try to confuse people?
And by the way, that's the marketing.
You want ESPN, here is the best way to get it.
Buy our app, get everything, all the bells and whistles,
which they keep saying.
Not sure which bells and which whistles yet.
I don't know who told Bob Iger what to talk about,
but I was shocked at the way he described this.
I understand why.
They've been building to this,
and everyone in the market is petrified of CNN Plus.
Petrified.
Of what happened.
The collapse. They were open for a day.
Of CNN Plus. Right.
And there was a huge bill of that.
They were signing talent.
There was gonna be shows. Yeah, there was a lineup of shows.
The whole thing.
And I believe, am I wrong, that it was on for a day?
Is it, it may be, I'll take the over on a day, but it was not a year.
I don't even think it was a month.
It was brief. I don't think it was a day.
Launched March 29, 2022. Shut down April 28, 2022.
Oh, it was about a month.
It was almost a month. That's pretty good. My memory's wrong.
I thought it was like the next day.
But the question of, and that was not even a reflection of the quality of the shows that
they had lined up.
It was this larger...
John...
Well, the problem there too was it was a different entity.
This new app streaming service is just as overwhelmingly an aggregation of content you can already get,
either on ESPN Plus or on your cable subscription.
There are these so-called bells and whistles that will provide all,
you know, if you round up, maybe 1% of the value here for consumers.
But the difference, to be clear, right? If you're a consumer,
ESPN Plus, which has always existed as ESPN standalone app, what it did not give you was the stuff
that you get as a fan of certainly live events through your cable subscription.
Well, all the best, that's because they couldn't, right? You had deals with the
distributors that had requirements as to where else you could put the content
they were paying you a lot of money for.
Clearly at this point, this, they have moved to a place and the cable television
universe has declined to a place where ESPN has no choice, but to say, we still
want to be in business with you, DirecTV, Spectrum, et cetera, et cetera, but we're
going to make our content available to our subscribers, to our fans directly,
if that's the way they want to get it.
Now the compromise is, but if they already have a DirecTV subscription, they get this
automatically.
So they're using that, of course, to say to the distributors, we're not looking to disrupt
your business at all.
It's showing there is barely any business though.
It is showing that the shrinking platform that the commissioner of baseball talked about
is true.
But it's not de minimis.
It's certainly not de minimis.
Not yet.
It's heading that way though.
50 million subscribers at somewhere, for ESPN, 120 million or 10 times 12, $120 a year for 50 million subscribers is not de minimis.
And by the way, that will be...
Yeah, but that's going this way. The graph is going down.
It is going that way, but the curve of that going down will decline slightly,
meaning it will go down slower at some point.
Some number of people will just keep the cables up. They just will.
They're all going to die.
They will die eventually.
So I don't view that as right. It's not like half-lifing.
But the steepness of the curve though, John, is the question that
informed when do we finally launch the DTC option, which is something that you
could have done but clearly it took until 2025. Why would you do it when you
have 90 million, 80 80 million 70 million subscribers?
It still would be an interesting mathematical
Parlay to know when the lines cross that more people exactly them directly
Than get their subscription through somebody else. I would argue. It's not gonna be this year next year the year after it will be several years before
The lines cross and more people.
And they've got projections.
And more money.
They've got projections when you unveil an app like this
internally, Bob Iger's not allowing this to happen
without a financial plan of what's gonna happen.
How many people are gonna pay 29.99 a month?
How many people are gonna pay for the whole year
and pay the 300 bucks that it costs to get it?
What are you getting?
And what we heard from Jimmy Pataro and Bob Iger is,
hey, you're gonna get ESPN as though you had it
through cable, as though you had it, it's actually ESPN.
Well, I'm a Hulu Live guy, I get ESPN.
I'm not sure why I need to spend, it's like to me,
a venue where it's like paying extra for a site
to have stuff that I already can get.
Yeah, it's a little more convenient in one place,
but for $29.99 a month, I don't think I need it,
which is why they went to the,
hey, there's some bells and whistles.
You get personalized sports center
and all such other stuff.
Of course, I'm skeptical of bells and whistles.
You know, you'll be able to sync up your bet, your bet you've made on this game and see
on the screen whether you're winning or not.
That is of fairly de minimis interest to most sports fans.
Again, people have been talking about camera angles, special mega-casts for a long time,
and mostly people care about the game as it is played
and produced on a linear network.
I mean, that is why sports have changed so much of its value.
Now they may come up with some things eventually,
but it actually, you also have the problem of
every subscriber who cancels their subscription
to Spectrum and buys the Disney app, you'd have to do
some projections, but my guess would be those subscribers have less net income per unit
than the subscribers who are on the cable system.
On the cable system, you have no cost for customer service.
You don't have to bill anybody.
You don't have to have any bells and whistles.
You just...
You got the cable man who never comes.
Well, they're not paying for the cable man.
Yeah, I guess we are.
But you know...
Yeah, you are.
ESPN's not paying.
It's a beautiful model to get 10, 12 bucks a month.
And it is pure profit.
But the beautiful model, I keep on...
It's just funny, there are still people out in the world who need to listen to this show we do
together called the sporting class clearly because what John said once is
the thing that I keep on repeating to people and they're flabbergasted. The idea
that ESPN at its peak made more than the rest of the Walt Disney Company combined
because of the beautiful model that John is describing and so the question about
the pricing schedule must be,
in this era, by the way,
in which we're just tossing around terms like Venue,
the ill-fated skinny bundle we've talked about previously,
and Max, the ill-fated branding for HBO,
which got just this week switched back.
In that era, how do you price this thing?
And so David alluded to some of the pricing of it, right?
$299 per year in addition to a select plan, which offers all content available on ESPN
Plus for $1,199 per month or $119 per year.
There's some fine print there.
But you know, if you go with Disney Plus and Hulu introductory offer, all three services,
$2,999 for the first year.
We're getting into the language of, as I used to hear as a New Yorker,
the triple play is the deal,
like these jingles from cable companies.
We are in that era for DTC now.
Well, we're now, bundling is my favorite word
because what we talked about was breaking the bundle
and having people go a la carte and pay for what they want.
That was the whole argument
of why people were cutting their cord.
I don't wanna pay for a baseball game that I don't want to watch. Now, what all these companies
are jumping over each other to do is to bundle and give the consumer an offer and the ability
to get more than one streaming service. You put them all together and you pay a price
per month. And what it leads to is...
You pay more.
You end up paying more. And so it's been one of the great grifts.
It makes me so happy from a stockholder standpoint,
is that people have not yet figured out
that they're paying more per month.
And we almost got caught just now
with the NFL schedule release.
Why?
Because it was announced where the NFL
is going to have games on YouTube and games here,
games there
Someone added up how much it would be to get every NFL game
And it became a lot of money and I got nervous because if people start paying attention to that
There's going to be a bit of a kick back and and this is from the league that said they were going to be free
For as long as possible. Well that and they were and they were and that was a fine going to be free for as long as possible. Well, that is inspiring.
And they were.
And they were.
And that was a fine place to be at the time.
But there's a reason.
It's $29.95.
The cable operators are paying probably at this point $11.12 for ESPN 10, $11.12.
$29.99, by the way.
$29.99.
$4 cents.
$4 cents.
Very relevant. So they're already having to charge more money to get to the same economics on the customer.
And get ready for something else which you'll love, which is, and they've already done it on ESPN+.
If you want to watch the really high profile UFC match or a high profile boxing match,
you got to pay extra.
I will bet you this app has the capability to say, you know, we would love to give you
that Alabama, Georgia game free, but we've decided this year we're going to charge an
extra $4.99 for that game.
Well, that's called pay-per-view.
It's called pay-per-view, but it's going to be good business,
but you're going to,
people think pay-per-view has to be the Tom Brady wrote,
well it wasn't, but it ain't cost.
It has to be a big boxing match, a big UFC match.
We've talked on this show before
that the Super Bowl will be a pay-per-view event.
This is John's most long-standing take.
Is that the money there?
No, I got other long-standing takes that were wrong, so this could be as well, but I'm consistent
in my...
The phone, you just being the phone, another long-standing take.
But you're going to...
It almost works.
As they struggle with delivering the growth to the shareholders, they're going to say,
how else can we make money?
Oh, we have these people captive, we have their information, we can send them something.
Can we talk about the information about data as well?
Well, data is interesting,
and people will overestimate how valuable it's gonna be.
You still don't get much data from having somebody on an app.
You can ask them to give you some.
Who are your favorite teams?
Where do you live?
How much money do you have?
Maybe you'll give it to them, maybe you won't.
They can do implied data.
They can take the outside data,
put it against their files and find out
where people live, where likely,
what kind of cars they have.
But then what are you gonna do with it?
I guess you would do better.
You'd do more.
Pointed advertising.
You'll go to more return on investment advertising
it will work somewhat but it that is everything though everyone's well it's
what Netflix everything when you have a lot of data data is not worth very much
at all when you have a little data and you had and it's worth a lot if you have
a scalable and if you have a mechanism to deliver more personalized ads.
Nobody delivers completely personalized ads.
Everybody's had the phenomenon of talking about going to take a Greek cruise and suddenly you get ads.
So there you're getting a personal ad.
Well, because your phone's listening to you?
Yeah, because your phone...
I get that every day. I assume we all do.
But cut that off and you don't get personalized ads.
You still get the same ads.
You want that?
Oh, I get the best chargers for my devices.
I got things to help with cords that are all tangled.
I get great cargo shorts and undies.
The ads that get pushed to me are a sheskis.
I am so worried about David Sampson's's opsec as as they say in the Defense Department
I'm not at all. I would just also add that with the projections
I don't want to get off that if you don't mind because when Iger pitches this there's an investment here quite a bit of infrastructure
investment
There is an assumption that there will be X number of subscribers and there's then a growth rate that's implied right onto this first number.
And you have to get back to analysts, you have to get back to Wall Street, you have
to get back to your board.
And if they don't get the crossover that you're talking about with people signing up for this
flagship, that's how and we're going to call it flagship even though it's the S.
Well, let's not call it flagship.
So we call it ESPN DTC. The app. Is that what you're going to call it flagship even though it's... Well, let's not call it flagship. So we call it ESPN DTC.
Is that what you're gonna call it for short?
ESPN the app.
If not enough people purchase the app and become subscribers on a monthly and annual basis
because they don't feel as though they're getting any incremental benefit to what they already have,
this app is not going to work.
And it will be gone. Yeah, in my is not going to work. And it will be gone.
Yeah, in my opinion, the app will work.
I mean, they will.
How long would you give it?
How long before you have to show your board that it worked?
At least three to five years.
I was saying two years in this day and age is where my head is.
Let's walk through this because for me,
it's very obvious that every company,
it's the most obvious thing that ESPN
was going to do this at some point,
such that even John, I assume John, at some point,
do you remember actually,
because I want to give a bit of the logic
behind the CNCer,
do you remember when this was first presented to you
as a possibility that, hey,
this is something we should consider?
The first year that cable subscriptions went down was 2012.
So in 2012 would have been the first time that there began to be discussions about if
this declines, what is going to replace it?
And you're already having things that were starting as apps, right?
As businesses.
So we're aware that that's another way to do business.
And I think that they are actually have made about the right call on timing.
That going for this, they would have just given money away, but now they have to because
you've reached a point in the pay television universe, particularly when you look at it
age-wise, right?
So lots and lots of young people, the most valuable people that advertisers won't, are
giving up their cable subs.
So it's not just...
They're called never quarters now actually.
Because they're not cutting their cords.
They actually now never even have to start with.
But they're more valuable customers and now there's enough of them that they have to do
it now.
But their timing is pretty good.
And I think they will get a...
This uptake will not be enormous.
I don't think you're gonna see five million subs
at the end of one year.
The only person really who needs this is the person
who still has a cable television subscription
and wants to get rid of it.
Or the Neverquarters, what do you call them, Neverquarters?
Neverquarters.
Did you, you've heard that before?
Somehow I hadn't.
Okay, I may have it wrong then.
Cause you're way cooler than I am.
No, I think it's right.
But they, you got enough of those,
they have to do it now.
It will work over time.
They're gonna be successful.
The only question is how successful.
And how quickly.
And how quickly.
And how big a runway did Disney give them.
And how satisfactory is where they get to for the shareholders?
And if they don't get to a place, do they become a target for someone else to acquire
them?
Right?
Because it's judged that they would be more viable in a different aggregation of assets.
The reason why you started in 2012 is that what your company realized is that your revenue was going down and your expenses had no
Avenue to go down because leagues were not giving you a break on the rights deals and you were stuck in long-term
Contracts and if you have fixed expenses with declining revenue, that's it
That's how a business goes under so those discussions have to start and here we are 13 years later
So I would argue that ESPN it's not the perfect time because they have had declining results in
that area. Now they've made up for it.
They've had declining results. They have not had declining revenue. The decline of subscriptions
until very recently was under the increase in per subscriber rate by ESPN was getting
7% increases every year in what these
Cable operators were paying them the until very recently the descriptions weren't declining 7%
The more important fact would you just mentioned was the rights fees on the other hand?
Were going up now rights fees in a long-term other hand were going up.
Now rights fees in a long-term contract
are only going up two, three, or four percent.
So you're fine.
Subscriptions go down three percent.
Rates, your rights fees go up three percent.
What's eating at your margin though?
It's eating at your margin.
I mean, I understand you're saying you're fine.
You're correct.
And the margins were declining even back in 2012, 2013, 2014, 2015.
And that's what they'd say on Wall Street.
I mean, when you talk about why stock prices are not going up the way they should, it's
because what John just said, when you have declining margins, that means you have declining
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I think the way that I've come to understand how you guys see this in our, you know, perpetual
quest to explain as rich guys only fans what it's like in these board meetings is, is the
arrow green or red?
Is it growing or is it going down?
And managed decline has been certainly like an undeniable phenomenon since 2012,
is the date John gave us.
But at the same time, when it comes to the, and this is now cleanup,
Isle Sampson, cord never's, oh, I got it opposite.
Very, very...
It's probably true that most of them were never cords either.
Never quarters.
Never quarters.
They were never quarters either.
It's a funny old person thing to flip the term that describes a young person.
Guilty.
But I thank you for that clean up.
Really important stuff there Pablo.
Even if ESPN has some decline, it still is a significant contributor to the bottom line.
And the reason they build a theme park,
I think they just announced as well, in the Middle East
is because they believe that will allow them
to show overall, because people buy Disney stock,
there is no ESPN stock.
So you really have to look at it,
and I know you know this this as a collection of assets,
some of which may have a green era,
some of which may have a red era.
That may change year to year, right?
You think Abu Dhabi is getting a Disney park
because there's a lot of people in Abu Dhabi
who want to go to a Disney park?
I read that news totally differently
and we didn't talk about this,
but I assumed that it was some sort of other deal
involving the
government, involving Disney, which gave them quite a bit of incentive to build a park.
I would assume that...
Where are they building it?
I thought...
Did I get it wrong?
Abu Dhabi.
I thought it was Abu Dhabi.
I would assume the government of Abu Dhabi is paying them a very handsome amount of money to build a park there because they want the the brand halo that they get
from having a Disney park. You build a park there you are basically giving the
Disney imprimatur to the government of that country and they paid for it.
Much like getting a plane. Well, speaking of the planes, right?
Like that's part of the whole Middle Eastern strategy.
It's a little different, I would say.
It's a little different, I would say.
I would say that the president's job is not to grow his personal wealth.
It is the job of a CEO to grow the wealth of his company.
So this is a great point you're making,
because therefore you're saying it's fine
when companies are doing business in places
where it is less than, shall we say, moral.
You're totally fine with that.
No, I didn't say I was totally fine.
I just said there is a hierarchy
or a pyramid of egregiousness.
And an individual getting a plane when he
exit office. If the CEO of the company was getting a plane from Abu Dhabi that
would become his personal plane upon retirement, which is what will happen no
matter what the president says, he will get that plane. It will be part of his
library. Do you not think that Bob Iger will have use of a private plane as part of his severance package?
I doubt that. I expect that the consideration given from Abu Dhabi, from Abu Dhabi to Disney
will not go into Bob Iger's pocket other than the compensation he gets for doing a good job.
That's different than taking,
yeah, you think Bob Iger would get away
with taking a plane for his personal use?
I'm not saying he's literally putting it in his pocket.
I'm telling you that the deal with Abu Dhabi
is not because Disney did market research
around the world and said, oh my God, I've got it.
We need a park in Abu Dhabi.
Right now, the world of all business
is rushing to the Middle East
Because they will spend money for reasons other than seeing a direct financial return
Well, and they have a lot of it Well, we saw by the way the world of politics and business converge on the Middle East
As part of this whole week in which turns out
That when in this case at least when the cable television ecosystem is drying up
you got to find some places where there is ability to make profit to increase
earnings and so the plane thing what's gonna say briefly is that look the
premise of it is Abu Dhabi Dubai these airports which are very nice and have
very nice planes admittedly right that's part of the marketing for those regimes.
And so they're saying, hey, you want to come from Shanghai,
Hong Kong to a Disney park?
Guess what you can do?
And this very beautiful, high-class, luxurious thing
that also may or may not just not include, I don't know,
some unsavory, let's say, less than American ideals
that you're sort of like flying over, quite literally.
I view Disney, I associate the brand.
The reason this surprised me is my view of Disney
is very much all American.
It's very Disney pure.
Disney, they don't want it,
they're upset with all the McAfee stuff.
Like they don't want any part of that.
And then they're building a park in Abu Dhabi.
It blew my mind until I started doing the math.
Well, it's also just omnipresent.
Like we, again, we have to,
this is a separate episode truly, and we should do it.
And I am doing episodes about this too,
but just like the Middle East and its role
as the bank roller of media, entertainment, sports,
this is, Disney is part of this true week of stuff
in which everybody is getting into Vistis
in a way that's obvious.
["Spring is Here"]
Spring is here and you can now get almost anything you need
delivered with Uber Eats.
What do we mean by almost? You can't get a well-groomed lawn delivered, but you can get chicken parmesan delivered, I want to get to Michael Jordan.
Can we do that?
David is not interested.
Okay.
You're not interested?
No, I mean, listen, the NBA has made its bed with new partners.
There's new TV deals that start next year.
NBC has really played it up that they're back in the business.
They're calling out the 1990s with the round ball rock theme, which is John Tesh, my favorite guy.
I love you, Connie Selica.
But-
What was that shout out?
Connie Selica is
Gil Gerard's ex-wife, who's now married to John Tesh.
She was in The Greatest American Hero.
That is- Hotel.
Am I the only-
The man has got some information.
Okay.
That's just called puberty, but okay.
And so...
Google this person?
You've never heard of Connie Selica.
I mean, we can edit this out because I'm so upset right now.
I don't think we're going to edit anything out.
Let's move on.
Michael Jordan?
So Michael Jordan, he is part of the 90s sort of...
Well, wait, he's arguably, I would argue, the greatest player in the history of the NBA. And the second... Potentially the most popular player in the history of the NBA.
Potentially the most popular player in the history of the NBA.
And merely the second most relevant, Jordan, in the world of North Carolina.
These days, John, notably I'm sparing you from my own investigation there.
And it's a coup to get him.
How good he'll be, I don't know.
But if you are sitting around a room going, we now have the NBA, who do we want on the air? You'd say, Michael
Jordan? The first thing you would get around the table is we would never get him.
He's not gonna be on the air. He's a special contributor.
Isn't that what he keeps in a special contributor? So I want to get into
the room though, right, in which, okay, guess what? You've acquired this rights
deal for billions of dollars and you got to staff it with, you know...
They're not staffing it with Jordan. They did a contract where he has to make several
appearances. He taped something for the up front. He didn't even show up at the
up front. They did a tape of unveiling it. That's a funny signal.
So to me, you have to manage expectations. We bought this hologram of Michael Jordan. Look it's marketing. If nothing else it will be successful marketing that they
are getting associated. We just talked about the Abu Dhabi wanting to be
associated with the Walt Disney brand. They want to be associated with the
the Jordan brand. Do you think his first contribution will be him giving an
interview to somebody or doing the interview of somebody.
If you're a special contributor,
in theory you're working on stories.
It will be the former.
They will be interviewing him.
We're gonna have something that Michael Jordan
is gonna say about the upcoming game.
I don't think Michael Jordan.
Michael's gonna give us 10 minutes on who he thinks
is gonna win the championship this year.
He's gonna meet with advertisers.
He's gonna be,
he's part of the Tom Brady Fox deal.
Well, I would assume, depending on the number.
See, with Brady, we got the number
and part of the number
was not just being the number one analyst.
It was he had to do up front.
He had to do ambassador work.
We have to see what special contributor means.
If he's getting seven million a year, that's one thing. If he's getting seven million a year, that's one thing.
If he's getting 30 million a year,
that's a wholly different thing.
Right.
It would be hard for me to understand why he would do it
for seven million dollars a year.
Isn't he a billionaire?
Yeah, you become a billionaire by making money.
Well, I realize, but.
You said that.
Let's aggregate that clip.
Hachu, Hachu.
I mean, why would you say,
someone offers you seven million a year,
like, oh no, sorry.
I mean, you're talking to the guy who actually, yes.
You're not talking to a billionaire,
but if somebody said to me, you know,
for $96 a month, I would like you to do something,
I would say no, and this is probably about,
seven million would be about $96 a month
for Michael Jordan, proportionally to me.
That's my favorite.
The argument of, oh, when he gambles $10,000 on a golf hole,
he has enough money that's the equivalent of you and I
on a weekend gambling $5.
I get that math.
It is the correct math.
But it is not how very well to do people think.
So if I'm offering you $96 to do nothing, you would do it.
Why would you turn down?
That's like an Uber.
Per month, free. One, it's an interesting supposition that I'd be offered if
somebody offered me 96 dollars to do nothing a month and I know you'll be
surprised but I wouldn't take you why would I take money to do nothing it's my
goal David would love to be a special contributor to any organization out there that wants a
no-show contribution.
You know what?
I'd like to offer my services right now as a special contributor to anybody listening
who is prepared to pay $1,000 a month for no contributors.
So your number's not 96,000.
Well, I've already said that.
Now we're just quibbling.
I've always said you asked me about the Middle East one time and I said, everybody is prepared
at some number minus a trillion right now.
So your number's 1000 though.
You should have an ongoing chart by the way.
The way that people have stock charts is,
what would we do to sell out to the Middle East?
Currently the bar is at $1 trillion.
That may adjust over time.
We already know he'll do something for $1000,
96, not good enough.
That's the hell of a negotiation that's happening right now.
My only point was to make the point that I always wonder why people do things that are not material to their lives.
Because you add up little things, they become material.
That's why I say why do something nice for someone that's not big gesture?
Because a lot of small gestures add up
and become noticeable to the person who's doing it.
I mean, I don't know this because I don't do those gestures,
but I'm just saying that's what I've heard.
We're way off into interesting philosophical territory.
You have to balance it against the use
of your ever dwindling time.
And Michael Jordan is not a baby.
And to me, it would have to be a material amount of money
for him to spend any time doing it.
Yeah, baby Jordan, Harold Minor,
a different contract negotiation.
He doesn't know who that is.
What a great card.
Come on, we don't remember baby Jordan.
Number 45 for the Miami Heat, Harold Minor.
I don't know if he wore 45,
but it just feels like he wore 45.
Though maybe that was Jordan's number
when he came out of retirement.
If my name was Miner, I would take 49 as my jersey number.
So perfectly, in the way that David Sandson flip-flopped,
never quarters in court numbers, Harold Miner is number 32.
32!
Well, that's funny.
Not a accident.
No.
No withdrawal.
Thank you. That's the best Not an accident. No. I'll withdraw.
Thank you. That's the best thing you can do.
That was a long time strategy of mine.
It's just an incredible restraint.
The whole idea of we want to get our dream hire in here, and that would be Michael Jordan.
I'm just curious, John, was there a white whale for you in
terms of as the president of ESPN, the guy who made billion-dollar decisions, is there someone that
you wanted to hire as a special contributor that you couldn't get? And he's already laughing.
Well, I have to say at ESPN, we weren't big. Our problem was not we didn't want special contributors.
We weren't looking for headlines.
We were looking for people to work. And it was frequently why I could not get some of the best talent into ESPN.
Right.
Mr.
Barkley was the best in the business at NBA and we wanted to get Charles Barkley, but
He would have had he by the way. He just complained the other day. This is in the news
He's a world. Yes, he's Charles Barkley said don't think you're gonna get me in that ESPN car wash
I'm not doing that. I'm not doing sports center. Nobody's gonna tell me what to do
Yes, I get the quote as you keep on there. I'm trying to work less versus more, I believe you said.
And yes, we had lots of people we wanted to get that we couldn't get.
First of all, at the time we were kind of cheap, right?
We paid lower scale because we had a lot of people.
And we did, I tried very hard to get Shaq when he was available, tried to convince him
that it'd be his show on ESPN.
It wouldn't be, he wouldn't be the second fiddle
to Charles Barkley.
And David Levy, good friend of mine,
went to him and said, you know, I'm gonna pay you
as much, probably more than John Skipper will,
and you won't have to do anything except show up, start talking and that's all you
have to do.
And by the way, Shaq, who was very funny about it, basically told me, I ran into him one
time, he's like, I wasn't going to come over there.
You were going to put me up.
And he was right.
We gave him an offer.
It included sports center appearances.
It included whatever the early
morning show at the time was appearances. It included post game, pre game. You got to
show up, you got to rehearse. And he said, why would I do that? And by the way, he was
right. I've not ever been able to get those kinds of offers. I did not say I was immune
to very material offers that did not require a lot of heavy lifting.
It's a quote Charles Barkley on the record, quote,
"'They're not gonna work me like a dog and not pay me.
"'They'll have me on ESPN 123, ESPN News, ESPN U,
"'ESPN Radio, and then come up with that puny little check.
"'They're gonna have me on ESPN De Borte saying,
"'Muy bien, gracias.'" He really said that. I would ESPN to board to saying, muy bien, gracias.
He really said that?
I would like to point out to Charles,
because Sir Charles made it understand
the concept of licensing.
His contract will remain with Warner Brothers Discovery.
A little nugget here for you, Pablo.
He's not going to ESPN.
He's not an employee of ESPN.
He has nothing to do with ESPN.
ESPN is licensing inside the NBA. Licensing it.
I think that was an earlier quote. That was an earlier quote by Mark Lee, by the way.
Oh, I thought this was just this week.
No, this...
No, he's been saying this stuff.
He did say it again this week.
This was 2016 that he said that quote.
But he's been saying a version of that.
He said it this week.
Yes, this week.
I'm sorry. I thought you were reading this week's quote.
Why would you read a quote from 2016?
Because he's been saying it for over a decade.
There wasn't a license deal.
That's when he had not signed his big deal with Turner yet.
But that was the Shaq story.
Okay.
David, stop trying to host the show.
I'm not trying to host the show.
I'm trying to understand what the hell you're talking about.
So, Barclay did say it this week,
and he said it in the context of complaining
that it had not been made
clear to him what the relationship between inside the NBA and ESPN. So he's
basically saying... He's lying. It had been made clear to him by the way. That I'm not privy to, but I
would not disagree and what he was saying was I'm unhappy they made it clear
to me and by the way they haven't made it unclear what my obligations are to ESPN and I'm not gonna do what they always do which is do the car wise go along all the shows
Which is what people used to do can I help sir Charles his obligation is exactly as that is outlined in his Turner contract
Those are the obligations. It is not that his contract has been assigned to ESPN
It is not I think he kind of Barclay once said I got misquoted my own autobiography. I don't think he's
necessarily reading the fine print on anything. Well, whether he is or not, he
also has a great reputation as a character, non-conformist, non-authoritaritative.
So he's just being true to his brand there.
That he's not controllable. He plays a game.
It's good for him. Even if he knows exactly what he has to do,
it's good for his soul to say, nobody tells me what to do.
Charles Barkley, beyond sounding like people that we may know or like and love in our own lives,
he does play a game, Charles does, called Who We Play For, in which he doesn't
know the answer to any of those questions. And it seems like maybe David
is saying that applies to his own employment.
He is called what?
Who He Play For. They show him a picture of, or rather a name or a
jerseyless player and they say who does he play for and he does not know.
I worked one time for a couple years at us magazine
And we had a game played alive or dead
Which is you chose a money picture and it is shockingly hard. Oh, yeah
I have Lorraine Bracco on that list until I watched the recent Nona movie with Vince Vaughn on Netflix
And I said, oh my god, I got that wrong. I
Just had double-check Connie Selica is she don't say it Vince Vaughn on Netflix and I said, oh my god, I got that wrong. I just had to double check.
Connie Selica.
She don't say it.
Alive and more than that, to quote the characters we've been talking about.
I just want to apologize to Connie Selica. I was not familiar with your game.
What?
I don't know what to surround.
Withdrawn, as they say.
Remind me who Connie Seligal was.
The essence of beauty.
Okay.
Wow.
I think it's probably time to stop podcasting.
Wow.
And how was that manifested?
Is she an actress?
Is she?
Yes.
I listed the things she was on.
Pablo, you have a ding in your table and a mark.
One of the shows that I had to show you this.
If you've been listening and not watching on YouTube,
you've made a mistake for lots of reasons.
But David has identified what I now identify
as a pockmark on the table.
And a scratch.
And a scratch.
It's gotta be repainted.
Is that you, John?
It's incredibly distracting. I don't think so
It looks like a scratch someone someone it's not a someone scratched it one of your guests
I assume on your award-winning show. Yeah, this is inexcusable right here. This is the mark though. Yeah. Anyway, we'll talk about after the show
I feel like we just did okay
John thank you David happy to be here. Love podcasting.
Goodbye.
["Pablo Torre Finds Out"]
Pablo Torre Finds Out is produced by Walter Averoma,
Ryan Cortez, Sam Daywig, Juan Galindo,
Patrick Kim, Nealey Lohman, Rob McCray, Rachel Miller-Howard, Carl Scott, Matt Sullivan,
Claire Taylor, Chris Tuminello, and Juliet Warren.
Our studio engineering by RG Systems, our sound design by NGW Post, our theme song,
as always, is by John Bravo.
We will talk to you next time.