The Data Stack Show - The PRQL: Beyond Dashboards: Selling Data Value to the Business with Ben Rogojan

Episode Date: June 30, 2025

The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Welcome to the Data Stack Show prequel. This is a short bonus episode where we preview the upcoming show. You'll get to meet our guest and hear about the topics we're going to cover. If they're interesting to you, you can catch the full-length show when it drops on Wednesday. All right, welcome back to the Data Stack Show.

We have Ben Rogajan here with us for the third time, I believe. So welcome back, Ben. Hey, yeah. Thank you. Thank you so much. What you been up to? I mean, you know, some of the same, some different, you know, continuing consulting, helping companies set up their data stacks, untangle messes, and also just trying to build some

communities for both data leaders and then consultants as well. Yeah. So I got it to you up for this. Tell us more about Technical Freelancer Academy. I think you've started that since we last talked. So I'll give you a minute. Let's talk about that for a minute. And then we got a lot of topics to cover.

Oh yeah, for sure. No, I just kept having people ask me about consulting and I was like, all right, let me create a space where people can go. One, I can put content that's specifically around consulting, people can learn from it. But also, you know, for people who maybe need some accountability or just want to see

what other people are doing, it's a space you can go ask questions. People like to do like weekly updates where they're like, hey, here's things I did well, here's things I did maybe poorly, here's some things I'm learning about. And so it adds that accountability, it has that information.

So that's what I'm really trying to do, is just create a space that, again, if you're deciding to go consulting, you can kind of see what it adds accountability, it has that information. So that's what I'm really trying to do is just create a space that again, if you're deciding to go consulting, you can kind of see what it's like, or if you haven't made the jump yet, you can kind of see what people's problems are. There's no glitz and glamour there. No one's saying like, I'm making 10 million dollars a year. People are like, hey, sometimes this is art. And so that's really the goal of the space. Yeah, it's a little bit different than a lot of the ones that I've seen where people, you know, you've got the screenshots of the Shopify store or the marketing, you know, campaign

with the like however many million dollars. It's a little bit different space than that, but I can attest to, you know, great community. I've actually met some people through the community. So it's a good place to hang out. It's been cool to see different people grow. I think we just saw, what is it, Jeff and Yuki both kind of go back into full time, but because they were consulting, so it's kind of interesting to see that switch to, it's like, oh, we're consulting, then we get pulled into some sort of full-time role because

we were consulting. And so it's interesting watching that get in and out. Yeah. Awesome. All right. That's a wrap for the prequel. The full-length episode will drop Wednesday morning. Subscribe now so you don't miss it.