The Data Stack Show - The PRQL: Building Data Products for Multiple Personas with Soumyadeb Mitra of Rudderstack

Episode Date: July 10, 2023

In this bonus episode, Eric and Kostas preview their upcoming conversation with Soumyadeb Mitra of Rudderstack.

Welcome to the Data Stack Show prequel, where we replay a snippet from the show we just recorded. Kostas, are you ready to give people a sneak peek? I am. Of course. Let's do it. Let's do it. All right, Kostas, what were your big takeaways from this and the reason i'm so interested is i mean a you worked

with sumida at rudder sack you've built tooling that had a pretty heavy emphasis on on customer data and getting it into the warehouse so what do you what were your takeaways what do you think about his thoughts on CDP, the landscape, et cetera? Yeah. There are plenty of very interesting insights in the conversation that we had with Soumya. First of all, it was very interesting

to go through the history of this category, right? Like how things started more than 10 years ago and how they are still evolving and how although you know like every time like that you have like a cycle in the market like it feels like the problem has been solved but actually it's just like the beginning of another iteration of like getting closer to the solution, right? Like, so it was very interesting, like to hear all these things about what started like the first iteration of these platforms, right? With segments and even before that, and where we are today, like, how do we work with this data today? And like, how much we still have like to build out there, right?

That's one thing. The other thing that I found like extremely interesting, and I think it's like one of the most interesting challenges in this type of products that are like very data oriented, data-oriented, is that you never have only one persona involved, right? And I think CDPs, or let's say customer data-related infrastructure, is probably one of the most exaggerated of these. Because you have all the data infrastructure that you need. You even have the application developers, right? But at the end, you have the marketeer. And the marketeer is who is actually going to turn all this work that has happened before into actual value, right? And the marketeer

is a very different persona compared to the rest so it's very interesting like we had like a very interesting conversation about the difficulty of like building products that can you know satisfy like all these different personas and of course we had like as part of that like we also had the opportunity to see like what ratherarstack is doing today new products new solutions that Radarstack brings like to solve all these problems so very interesting conversation

Soumya does not talk that often or like as often as he should in my opinion because he has like he's really good in like helping us understand these complex concepts. I would suggest everyone to tune in and listen to the conversation. There is also a very interesting fact shared about the origin of the show. So I'm not going to say more about that, but...

Hmm. Sneaky. That's the lesson. Yep. Sneaky. All right. Well, tune in for some insider information and a complete breakdown of customer data platform, customer data, the whole nine yards.

Subscribe if you haven't, tell a friend, And we will catch you on the next one.