The Data Stack Show - The PRQL: Get Better at Data, Get Better at Marketing with Spencer Burke of Braze

Episode Date: August 19, 2024

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Welcome to the Data Stack Show prequel. This is a short bonus episode where we preview the upcoming show. You'll get to meet our guest and hear about the topics we're going to cover. If they're interesting to you, you can catch the full-length show when it drops on Wednesday. Welcome back to the show, everyone. We are here with Spencer Burke from Braze. Spencer, we're so excited to have you on the show. Thanks, Eric. Thanks, John. We are here with Spencer Burke from Braze. Spencer, we're so excited to have you on the show. Thanks, Eric. Thanks, John. It's great to be here.

All right. Well, give us just a brief background. Yeah, I'm Spencer Burke, the Senior Vice President of Growth at Braze. If you don't know Braze, we're a customer engagement platform. Work with some of the world's leading brands and the most innovative brands, helping them send marketing messages across WhatsApp, email, push notifications, all the relevant channels. And we're really big fans of data here at Braze too. Awesome. So I can tell you're a marketer at heart because when we talked before the show, you already have a really nice headline for one of our segments. We're going to talk about big data dreams and boring marketing outcomes. So we already got this nice headline for one of our segments. We're going to talk about big data dreams and boring marketing outcomes.

So we've already got this nice headline. What other topics do you want to cover? Oh man, I'm excited to talk to you guys. As someone who's worked in the marketing technology space for a long time, but also manages the data team, there are a lot of great topics for us to talk about. How to think about working with data people and balancing that versus an internal customer marketing persona.

How we can help support data savvy marketers get even better at marketing and at data at the same time. I think a lot of stuff that both of our companies and our personal backgrounds really resonate with. Awesome. Well, let's dig in and chat. Yeah. Great. All right. That, let's dig in and chat. Yeah, great. All right. That's a wrap for the prequel. The full length episode will drop Wednesday morning.

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