The Data Stack Show - The PRQL: How Can Reverse ETL Revolutionize Marketing Data Management? Featuring Chris Sell of GrowthLoop

Episode Date: August 14, 2023

In this bonus episode, Eric and Kostas preview their upcoming conversation with Chris Sell of GrowthLoop.

Welcome to the Data Stack Show prequel, where we replay a snippet from the show we just recorded. Kostas, are you ready to give people a sneak peek? I am, of course. Let's do it. Let's do it. Kostas, fascinating conversation with Chris Sell from Growth Loop. And I keep wanting to call them reverse ETL, but they don't call themselves that. They're sort of a marketing activation tool, which I love, by the way, which we talked about a ton on the show.

I think one of my big takeaways from the show that was really interesting was we kind of had a three-way conversation about whether or not the big data cloud vendors will get into the ETL space or sort of the reverse ETL space, right? Are they, once they sort of start to plateau on growth, they're going to start looking at other market opportunities. That was a fascinating conversation. Chris had some interesting thoughts. You had some interesting thoughts. So I loved that one.

And I think listeners will love it as well. Yeah, yeah, 100%. I think as we said, and without revealing too much of what the discussion was, the next couple of months are going to be very interesting. And I think we are going to see movement in the market. So I think our audience definitely has to pay attention to that part of the conversation. And the other part of the conversation that I think was fascinating was when we started talking about AI and why AI doesn't look like it's going to be a hype, just a hype.

There is a lot of substance there. And most importantly, I've read some very interesting things from Chris about how AI is changing marketing, which is very fascinating. Yes. Again, it's one of these things where you can see exactly the impact that a new technology has in something that like pretty much everyone can understand right like everyone can understand like the marketing fun okay not going in total complexity but it's much easier like to communicate that compared like to like vector databases blah blah blah like all that stuff we usually talk about so it's an amazing conversation about the real impact that AI has, both to the marketing industry and also how that is going to affect the data industry.

100%. Also, a really good show for anyone interested in a lot of good thinking around the interaction of data teams and marketing teams. And then also the interfaces that need to exist for both if you're building on the warehouse or data cloud. So great episode. Definitely take a listen. Tell a friend about it. Subscribe if you haven't. And we will catch you on the next one.