The Data Stack Show - The PRQL: Unleashing the Potential of CDPs with Jason Davis, Co-Founder and CEO of Simon Data

Episode Date: March 20, 2023

In this bonus episode, Eric and Kostas preview their upcoming conversation with Jason Davis of Simon Data.

Welcome to the Data Stack Show prequel, where we replay a snippet from the show we just recorded. Kostas, are you ready to give people a sneak peek? I am. Of course. Let's do it. Let's do it. All right, Kostas.

One of my big takeaways is that I'm so glad to finally hear about a marketing tool that, as Jason described it, is a good citizen on either end of the data pipeline, both in terms of ingestion and then pushing data back in. Because that simple challenge with so many marketing tools, their terminal destinations, which has been just a huge pain point for me over the years specifically in terms of data infrastructure that was great and i'm super excited to hear that kind of thinking is being done you know even for tools that are built specifically for marketers yeah i'll keep the last part of the conversation that we had about real time and streaming data. And that this is, let's say, the next frontier of innovation when it comes to data infrastructure for marketeers. And in a way, also, let's say, the next frontier for the data infrastructure out there. Because as you said, the technology is not there yet. Like, yeah, we can ingest real-time data into the data warehouse, but how we do it,

how fast we do it, how hard it is to do it, and what kind of tools we have to work with real-time data still has like a lot of space for improvement. So I'll keep that and I'll be looking around to see how the industry is going to address that stuff. All right. Well, we will keep an eye out and we will catch you on the next one. Subscribe if you haven't.

And of course, tell a friend. We hope you enjoyed this episode of the Data Stack Show. Be sure to subscribe on your favorite podcast app to get notified about new episodes every week. We'd also love your feedback. You can email me, ericdodds, at eric at datastackshow.com. That's E-R-I-C at datastackshow.com. The show is brought to you by Rudderstack, the CDP for developers. Learn how to build a CDP on your data warehouse at rudderstack.com.