The David Knight Show - Taking Back Real Journalism

Episode Date: October 24, 2025

Sam Anthony of YourNews.com explains how collapsing corporate media and AI censorship are opening the door for citizen journalism to take over. His platform lets local reporters, parents, and small businesses reclaim the press.Follow the show on Kick and watch live every weekday 9:00am EST – 12:00pm EST https://kick.com/davidknightshow Money should have intrinsic value AND transactional privacy: Go to https://davidknight.gold/ for great deals on physical gold/silverFor 10% off Gerald Celente's prescient Trends Journal, go to https://trendsjournal.com/ and enter the code KNIGHTFind out more about the show and where you can watch it at TheDavidKnightShow.com If you would like to support the show and our family please consider subscribing monthly here: SubscribeStar https://www.subscribestar.com/the-david-knight-showOr you can send a donation throughMail: David Knight POB 994 Kodak, TN 37764Zelle: @[e-mail] App at: $davidknightshowBTC to: bc1qkuec29hkuye4xse9unh7nptvu3y9qmv24vanh7Become a supporter of this podcast: https://www.spreaker.com/podcast/the-david-knight-show--2653468/support.

All right. Joining us now is Sam Anthony of YourNews.com. Again, a hyper-local news content distribution platform. It's also a way that you can monetize your reporting locally, and I think this is really vital. I think it's vital for us to have an independent media. I think it's vital for us to have local information. And I think that all politics is ultimately.

local, even though we have to understand what the national and the global agenda is. That's the context for it, and that's where it's coming out. But the way that you stop it is going to be locally, I think. So joining us now, Sam Anthony. Thank you for joining us, Sam. David, great to be here. Good to see you again. Good to see you.

Tell us a little bit about your news.com. It's been a while since we talked. Yeah, and by the way, a lot has changed. But, I mean, in terms of, you know, our growth, we've been expanding and growing every day. So for your audience, your news.com is a hyper-local news platform. So it would look like a news website, but we're in every city in the United States. So what we have is massive scale.

We can serve news to a city, to a county, to a market, state, regional, or national. The model is really the exact replication of the physical world, like how the media industry works, minus all the print and distribution costs. and it allows the public to interact and share in the narrative locally, and in essence put the power of the press back in the hands of the people where it belongs. That's the short version. That's great. So people go to New YorkNews.com, and then I guess they can put in their zip code,

and you'll connect them with that. Is that how it works from the... Not only do we have local news, we have national news, and we're expanding it growing daily. We're onboarding news reporters every single day. So it just keeps getting bigger and bigger and bigger. And by the way, the reason for that is, I don't know if you know this statement, But on, you know, I get all my content creators, or many of them, from people that were part of the, you know, they were displaced in the media industry because they, of all the layoffs, right?

So there's roughly a half a million people on LinkedIn that call themselves freelance journalists. There's a couple hundred thousand students that came out of school and they have nowhere to go. So, you know, there's nobody hiring in the space. So for me, this is, this is, our platform is a natural migration. And so that's what's happening. So we're starting to onboard people, a lot of them. Currently, by the way, we have over 5,000 news reporters, a little over 53-hunter. Wow.

I think it really is going to explode because the big guys are consolidating rapidly. You know, you look at the Ellison family. They're pulling together print media. They're pulling together TV. Social media, Internet, as well as Hollywood films. I mean, they're going for every bit of communication. And then a lot of these people are replacing reporters with AI. So somebody wants to get some real honest reporting on the ground. I mean, that's going

to be the wave of the future, I think. Completely. So, you know, remember, back in the in the 80s, there was over 500 independent news outlets. Today, David, there's six. Okay, it was all consolidated. So not for nothing, but if you want to know why we're in the mess, we're in today, it's because of the media. And because, you know, because it's centralized news, right? Everybody's seen the Sinclair broadcasting videos where you had those, you know, 30 or 40 TV saying the same thing at the same time. That's right. Well, you have to know it came from corporate. They're just reading a telepromp. Yeah. So all that, you know, and by the way, I'm going to give you some other stats. And it's not finished. It's not going to be, you know, it's not going to stay

at six. It's going to come down to one and two or something like that. Nah, it's going to go to zero. I don't think it's going to be around more than another four or five years. The reason, the reason I say that is I'm going to give you the exact answer. Do you remember, around, you know, 88 to 90s, those early 90s, you know that television news reached over 50% of the population, right? Somebody tuned in to some station at some point in time. Do you know what the daily numbers are now? No, what are they? I'm going to tell you what they are. This is for every single news network combined, CNN, ABC, NBC, MSNBC, 2.5 million daily. It's literally literally less than 1%. And here's the reason. In 1990, what options did we have for?

Okay, that was it. Today, there's 40 million of them. You ever go to YouTube? Have you ever to Rumble? That's right. Yeah. So it's options. You ever go to TikTok, Instagram? So, you know, as I tell people, YouTube is a, created a technology where anybody can be a broadcaster. And there's only two things that are going to happen. You're either going to sink or swim. either the public likes what you do or they don't. And then you get monetized and you could earn some money off of it. And what I do is we do local news reporting. That's my niche, right?

Because we can do the city council meeting of one city. Well, that would be politics news for that city. But we provide a technology where anybody can become a news reporter. We call them citizen journalists. Now, keep in mind, most of the people we have are all seasoned veterans. But that doesn't mean that somebody that's a soccer mom in some city. that is proactive in the community that everybody knows and trusts can't become

your next news reporter because if you're already going to the high school football game or the city council meeting or the school board meetings, why not report the news and share it with the community and make money? That's where it's all headed. I mean, this is a no-brainer. Everything is moving to platforms. Okay? So you have two and a half million people

on all networks combined, but yet YouTube has two billion people. And the problem with, the problem with with YouTube is that they've got their thumb on the scale in terms of what they, the content that they want to go out there. They will hide certain content and they'll promote other content. So how do you operate with that? How does that operate so that people know there's no censorship on your platform?

So we are a free speech platform. There won't be any censorship. We do not fact check a thing. And the reason for that is we're not in the news business. I'm in the platform business. So as, I'm going to ask you this question, David, as somebody who's broadcasting news, you have an audience of people that trust you, correct? Mm-hmm.

They like you. If you lied to them, how fast would it take for them to figure it out and leave you? Well, you know, that's an interesting thing because I said that to Alex about the stop the steel sting. I said, you know, Alex, all you've got is your credibility. If you blow that on this, you tell people that they've got 20,000 people out there arresting people. I said, they're going to walk away from you. Of course, that didn't happen, but that's the unfortunate thing that I've learned is that people can still support someone who is lying to them, even after they realize that they've been lied to. But I think you're right.

I think it is very important to have that credibility. And I think that that is the consumer. Many consumers will look for that. Not all of them will. A lot of them will just, you know, they'll take something no matter how absurd it is and they'll run with it. But I agree with you in general that the marketplace has to be the one to decide what is genuine and what is not. We can't have any minders who are doing that. We can't have the government doing it.

We can't have the platforms doing it. And, of course, if you really stand with free speech, you've got the Section 230, which said, you know, we're not going to censor people because they are just a platform. You know, we're not going to hold them responsible for the content that they put out. And we have governments who are constantly trying to get around that and hold people responsible for the content they put out and trying to make them into their government censors and say, well, hey, it's not coming for us. It's coming from them, but it actually is coming from them. So we saw the big guys doing that. But kudos to you for keeping a free speech platform. That is essential. And it's very essential for the local level as well. It's really hard to get that information on a local level because you've got to have a lot of people who are out there. You know, this basically brings that together. It's hard to get a marketplace for local news because if you get too hyper-local, then, you know, how do you find that audience? Well, the way that you find it is through your news.com. Right.

And I'm basically a platform. The marketplace decides what kind of content they want to read, right? So we're a daily. Just think of me as the Miami Herald or Chicago Tribune just on steroids with the ability for the public. to interact and contribute and post their own news, views, opinions, and classifieds. The second piece to this is, you know, YouTube has a monetization model, Rumble has a monetization, X has a monetization, Facebook has a monetization. So we have a monetization model for people that do news reporting where they could submit their work and then share in the ad revenue. So, again,

I'm the platform. But by the way, David, this is where it's all going. The future of news will be a hyper-local news platform, most likely global. a social component where you know you could have everybody be able to contribute to the narrative and put the power to press in the hands of the people and have a it'll have a monetization model for content creators that do this for a living where they can make money off of their content and a self-service ad platform somebody could buy an ad and target it to one zip code everywhere in between so it's the you know the scale here if you everybody's been to a news website so you've you know there's like a sports page right so however many ads that

Miami Herald could put on their sports page, we could do in one zip code. So it's literally like having 70,000 times their inventory. There's the scale. And ads are on a best bid basis. So what we've created is a model that is truly advertiser supported. That's great. That's what we've made here. So this is the – go ahead.

Let's talk a little bit because I've got a lot of people in my audience that have – they're very engaged. They do a lot of their own research. Many of them have started their own platforms in other places. What does it look like for them if they want to come on and start doing reports and get monetized on your platform, YourNews.com? So if they're doing news, if they want to do news reporting, we monetize that. So the way that they would do that is they go to YourNews.com, scroll to the bottom of the page. There's something that says, become a citizen journalist.

You could click that link and you could fill out the application. There's a couple videos you could watch that are short. But if somebody's just interested in, like we have a lot of PR firms and nonprofits that leverage us, you know, maybe the cancer society's having a 5K run or some lawyer just made partner in Boston, you know, that's a business story in Boston. But those are not monetized. So we also have at the top of the page to submit your news because some people like the postclassifies or opinions or stuff like that. But the journalist thing is for people that want to become journalist and they want to report news in the community, not report opinions. There's no shortage of that. So if you're at the school board media or a high school football game and you want to report it, that's what that is for.

And we have a lot of people who do that all the time. They just typically put it up for free on social media. And then we got a lot of professionals who will go out there and just scrape through the reports that are put it up there for free, compile them into an article. I've seen that done by a lot of people that I know that's the way they put the stuff together. But of course, you know, people could do that and get monetized. on YourNews.com if they want to go somewhere. Talk about classifieds.

How does that operate? People could, you know, click submit news and they could create an account and they could post the classified. It's free. Oh, it's free. Okay. Well, that's cool. Yeah.

So you can sell local stuff there as well. So, it's a way for people to get away from the Facebook marketplace thing. It's another alternative. I mean, don't forget those, you know, those have been dominated by Craigslist and Facebook marketplace. And so we have another platform. Because I do get classifieds in all over the United States, but not like I get news stories because that's our niche, is the local news. So we bring in, David, about 2,000 stories a day, 2,000, I mean a week, sorry.

We bring in a couple thousand articles a week, but we keep growing. So, you know, imagine when it gets to 10,000 and then, you know, 15 and 20,000 news reporters. You know, you're really going to start to see tons of content coming in. And that's what this is all about. It's just what ultimately at the end of the day, what we do will become the next mainstream media because the legacy media is, it's just an antiquated product. It's not going to survive. Some people say it's not going to survive because they're lying has absolutely nothing to do with it. It's because the younger generation doesn't consume information that way.

They consume it differently. And by the way, I don't know if you saw AdWeek's numbers for mainstream media, but the age demographic, that's between 25 and 54. The first quarter, which is January, February, and March, total viewership for that age group over every network was 500,000 people total over three months. Wow. Okay. That's amazing. Essentially zero and more. So, you know, I mean, I have my neighbors.

They're in their 80s. 83 years old, I think they are. And they watch CNN. Okay. So they believe everything the networks are telling them because they've grown up. watching it right this is all they've ever had that's right so they don't get internet they don't you know they have flip phones they don't watch or they don't turn into tune into Rumble or YouTube all the stuff they get is from the network

television stations so they're always shocked when something happens you know because CNN's not reporting it so you know we're now CNN saying that you know Latisha James is really you know she's being railroaded right so even though she signed it they're gonna bypass that to say this is just Trump going after it's it's crazy but all that is eventually is going to be gone yeah yeah they grew up on Walter Cronkite and he'd say every night you know that's the way it is and they believe that what he was telling them was the way that it was and they didn't realize that he's getting a feed from the CIA exactly very interesting well

you know I do think that that is the way that it's going to go and clearly we need to have this kind of decentralization and local reporting, I'm sure that there's a way, since it's on the computer, people can filter by a particular topic or keyword or something to pick up these reports as well, right? If they're looking to find information about what's happening on school boards or something like that, because we see a lot of local reporting about school boards that they could find all the different local reports about school boards and that type of thing, right? So it's set up like a news website, sports, business, politics, entertainment, world. I got hockey, soccer, basketball, golf. So all you do is select the topic you want to

read. And if you hate golf, you don't click it. And so if you want politics for your area, it's local politics. That's it. And then that'll serve up the information because content is assigned to a subject, which would be a sports, business politics, and then a geography, which could be a city or a county or a market or state, regional, or national. So it's all based on geographical relevance. So obviously somebody's Little League game is sports news for that city, but the high school football game is sports news for the market. Yes. In the markets, by the way, we defined by television D-Bades, like New York is number one, L.A. is number two, Chicago's number three, that thing. There's 210 of them. So if you're going to go through and you're going

to look for news and politics, does it show you your local stuff first and then does, if you keep looking down the feed, you start getting into a wider and wider. Geographic areas, is that how that works? So all the news is served to you based on geographical relevance. So if it's something that Trump did, it's national news. It'll just appear in all zip codes. And I don't know if you want me to share my screen, but I could just show real quick. Sure, yeah.

Yeah, you want to do that? Yeah. Yeah, so this way, it's so much easier just to see it. Yeah, I think people like to see that. We had a video that you have that introduces it, but we had an issue playing it. yeah if you could just show the screen that'd be great yeah this won't take long are you have to i'm going to send a request you have to open me up to share okay you got that lance okay he's working on okay okay here it is so you tell me when you see what i'm looking at we got it yeah okay so mine says

Palm City, Florida. So it geolocates me. If you lived in Houston, it would open to Houston. So this website looks like a news website, correct? Yeah. And so I'm going to mouse over national news. There's your topics. Can you see them all?

So if you wanted business, do you think you could get to it? It's pretty simple. You just click business. And by the way, all this news is all people-powered press. There's only one exception. I buy a wire feed for sports, but I'm starting to get a lot of it. So in another, probably in another year, I won't even need it. Okay, so I'm going to mouse over national news, and here's all your different categories.

Anybody can get that? It's the local news. So if I go to Top Stories. Top Stories is your front page for local. So in my market, Tina rested after rock thrown through ice vehicle window in Port St. Lucy. Tina arrested after TikTok bomb threat targeting Port St. Lucie School, because this is the market I'm in. all of this is local news for my area.

Whereas if I went to another area, which this is Sioux Falls, South Dakota, and I'll go local top stories, you're going to see completely different news. Turner, what does this say? Turner County poses tough conditions on the Freeman area, whatever. This is work resumes. Okay, so here's the thing.

All of this is boots on the ground. These are all my people reporting this news. over the United States, and we get it everywhere. I'll just do, the bigger the market, the more stuff we get, right? The bigger the population. So New York, I'm loaded with stuff. Chicago, I'm loaded with stuff. L.A., I'm loaded with stuff.

So this is 19-year-old charged with murder after double stabbing at Oswego Chick-Chic-fil-A. All of this is local stuff for the city of Chicago. Makes sense? Yeah. And, I mean, look, I could go on and on and on. Here's local politics. I mean, so the thing with us is the ability to be able to put stuff

to a specific geography. So if you live, Chicago's in Cook County, Illinois, but so is, let's say, I'm trying to think of a city, like Franklin Park, Illinois. Well,

if there's a city council meeting of Franklin Park, Illinois, it won't show up to any readers in Chicago because it's only politics news for Franklin Park. Make sense? and so and then you know we distribute ads by geography so we can do it to a city a county a zip code whatever it is so this happens to be local stuff here so that's so this i think this a picture's worth

a thousand words so we just do we do daily news all over the united states but this website looks like a news website it's a replication with local news in every market in america and that's what we're building. So if I took, I never been to Louisiana before, but like I know more about what's happening in Louisiana in my own market because we get contact coming in, Cato Parish. I don't even know where it is. Shreveport, Louisiana. It comes in from all over the place. So let me stop sharing here. I hope that was a good description. Yeah, that's great. Yeah, it's good that we had the website that people could see. I've got a comment here from a listener Niburu 2029. Alternative news is seldom independent news these days. But on your site, it is.

Okay, so here's the thing. Everybody, the way YouTube works or Rumble, David, you're the brand, right? Mm-hmm. Okay, nobody calls you from Rumble or YouTube and tells you what to say, right? You do it all yourself, it's your own show. So you're either going to sake or swim. With our platform, the news people are their own independent brands. They're the ones that have to bring the content, and they're the ones that have to build their own audience.

What they're doing is leveraging platforms for distribution and monetization. That's how the new world is going to work. There's going to be no big media companies anymore. It's going to be platforms where millions of people can participate. Yes. That's where it's all going. I agree. Yeah.

And people are really, and it's difficult to get news about what is happening locally. A lot of it is, you know, just fluff or whatever. And so if you can get some people going to do political news, And, you know, put that in there. That's a very important thing, especially if people need to know what is going to be coming down the pike in terms of legislation that's going to be done at the state level. What about the state level? We talked about things that are happening at the town council and things like that. What about following at the state level if you want to, if you want to filter it that way?

So I get tons of state stuff, the state of Washington. I just did something in Mississippi. Somebody submitted. So state politics news we get a ton of. I mean, like, you know, remember, we're bringing in a couple thousand articles a week, so a lot of stuff is state stuff, a lot of political stuff. Really, but you hit it on the head. So anybody could come up with the Monday Night Football Game.

It's the high school football game that's the draw. That's what people want to see. So it's really about the local because that's what everybody's missing. all these local newspapers have went the way of the dinosaur and it's coming with television too mark my words i mean think of the cost to produce the five or even on a local level the physical cost to produce all that stuff it's all going away you know what what i'm seeing is you're going to have like i said the platforms are going to be the place where people broadcast and by the way we're multimedia so i do audio video and print.

It's not just written news. Like your show could be airing out here right now. We have a multimedia section, and we get a lot of traffic to that page because I have hundreds of politically conservative content creators in there. Hundreds of them. And then thousands of news reporters. That's the cool part. That's great.

So you can handle a video as well. And then what about, I mean, our show, for example, is, three hours long. So we could cut that up into small snippets and put it up? No, you use the embed code from Rumble. Oh, okay. So it's really playing on your Rumble channel. I see.

So for content creators that are on YouTube or Rumble or on Spotify, it's really an embed code that drives more traffic to your own channel. And if you're monetized, you're actually double dipping, because now you're taking from two places, reach in two different audiences. That's great. Yeah. Well, Night's of the Storm and Liberty conspiracy. You guys need to take note of this. I think it would be something to be very helpful. Be very helpful for us, too. We've got to get on that as well. Always looking for another platform. Tell us a little bit about how you got into this.

Was your background in news or was this something as a businessman you just saw how news was collapsing and realized there was an opportunity in this? So that's a good question. I'll tell you. I was never in the news business. I work. at a place called Lehman Brothers in Chicago, I ended up moving to Florida and worked at a couple boutique firms. My thing was, you know, investment banking. And me and a couple guys got together, and we believed that the Internet was going to transform media. So we set out to build a platform that would ultimately replace it.

And we failed miserably multiple times trying to figure this all out. Because, you know, we're never in the business. So, you know, basically I paid for my own education, I guess you could say. So then, you know, once we figured it out, you know, you had to go back to the drawing table because the model we had, and I'll give you the kind of the thing I thought made the most sense. You know, all these independent radio stations that are news talk stations that have like stringers out there and like a news director back in 2015, we built an affiliate network of broadcast stations across the United States, kind of like you have ABC, NBC, CBS affiliates, right? We built an affiliate network across the United States of broadcast stations. Then what happened was over a two-year span, almost all of them dropped off the network because, are you ready for this? Who's the first person to go when revenues declined?

The news people. They let them all go, which means they didn't do news. So a couple of them told me, you better change your model. And I said, why? They go, Sam, do you listen to radio? I go, no. You go, well, neither would I if I didn't know three stations. okay because I get it on serious radio if I turn on the car so he so I I finally decided

you know I you ever lay in bed and this is where I get my do my best work when I'm thinking at night and I said this needs to go to a monetization model so ultimately we had to rip the engine out of the car we had to replace it with something completely different and then we had to test it and the monetization model is definitely the way to go and so then what we did was we started onboarding a specific amount of people, selling advertising, figuring the whole model out. The next step is we're now in the scaling mode to scale this into the stratosphere. So that's how it got started, by the way. It was all, the model was completely different, and it evolved into what it is today. So what we're doing today is 100%. This is what it is.

That's right. Yeah, it's kind of, there's an anecdote from Jim Rogers, who, Again, he's somebody who worked with George Soros, but of course he's been on a lot of financial programming. And he said he had, because he knew about business, he said, I had a wealthy woman who asked me, what's the best business school I can send my son to? And he said, rather than sending him to his, and this is Qua, bag, he said, and spending $100,000, which would be, it would be a lot more than that today. But anyway, he said, rather than spending all that money, just give him that amount of money and let him start a business. And whether that business succeeds or fails, he'll learn more than.

than he would, getting an MBA. And so that really is the issue. The trial and error aspect, actually just getting your hands dirty and jumping in on this stuff, that's the way you get your education. I guess that's the way that you fine-tuned things for you as well. Talk a little bit about how the monetization works

in terms of connecting with advertisers. What does that look like for the people that are doing the reporting and putting it out there? The way our content creators work is they submit an article. There's an approval process, not that we're fact-checking it, it's to make sure it goes in the proper subject, right? If you're doing a football game, it doesn't go in business.

And then the geography, what market it goes to. And the reason for that is what we found was, if we left that up to the content creators, there'd be no need for any section except front-page national news. That would be it. It doesn't matter if your kid's literally a game or whatever it is. So we have to make sure it goes proper subject and proper geography. But the way it works is the content creators get an email once it's done saying,

congratulations, your article has been published. Here's a direct link to your article you could share on social media. And what they do is they share the link with the people that follow them. So let's say you have 10,000 people on Facebook or X that follow you. That link goes out. And then every time somebody clicks that article, you get a percentage of the ad revenue from the advertisers that have selected your type of content to run around. So to make it real simple, I have people to do cooking shows.

That goes in my food and wine section. So if you sell pots and pans, you don't want to be in conservative news. You want to be around cooking related stuff, right? But if you sell American flags, you want to be around conservative content. So it's just all, if somebody's reading a golf story and you sell golf clubs, you have to know. The only reason they're reading that article is because they play. Right? So it's a slam dunk.

So it's just a piece of that. They're supporting the content creators. They get a piece of that ad revenue, and that's how it works. That's great. So basically what you're doing is you're marrying the content with the type of advertiser that wants to do that. So that makes the marketplace for people that are there. The advertisers actually select the content themselves.

Oh, okay. They're marrying. Yes, but in essence, yes. So they can say, they can log in and say, I want my ad to go to this city or this county or this zip code or this state, and then I want these three categories to run my ad amount. And that's how it works. And so because of the amount of content creators we have,

we get a fairly large audience coming to this site. And so when they buy an ad, they set a budget. It could be $100, $50,000, $1,000, $3,000, and they get exactly what they pay for. Because we're an impression-based ad model. We're not a click-through ad model. So, you know, that's why national ads are run at a penny, a pop. They're basically no money.

The beauty is, though, I could fit 10 ads around a story. So when an ad gets clicked, or when a page gets clicked, that page produces 10 cents. But here's the thing. The real money is not in the national ads, David. It's in the local ads because I get 10 times the money. So you could have Joe's Pizza, who only advertises in one or two zip codes. Well, his CPM rate is going to be 10 times higher, but it's targeted. What's his bill going to be?

Five bucks a month, 20 bucks a month in one zip code in Chicago, is the point. So he doesn't care. So when somebody clicks that page, it looks to the advertisers, says, who wants to advertise in this spot? Well, it takes the highest bid. It's always the local guy. So in our model, the Joe's pizzas of the world trump the Home Depot's in the world. That's great.

That's great. I like that. Yes. I like that. I like a business model that features local businesses and a news model that features local news. I think keeping it local really is the key. It's great that you're doing this. And it's something that we've looked at before.

And it's something we're going to have to try to get our ducks in a row and try to get connected with that as well, I think. Thank you so much, Jim. Great talking to you. It's a wonderful model. And I think it's going to be very helpful for a lot of people who are consumers as well creators, but it is something that is desperately needed. We really need to not lose connection with the reality that's right around us with our community. That's where we build things, I think. And 100%. I mean, look, as I told you before, the reason we're in the mess we're

in today is because you have six institutions that control all the media. Everything. They own everything, right? All that stuff is dissipating. What we do will become the next mainstream media. And so my background, by the way, as I told you, has been capital raising for years. That's all I've ever done. I've raised capital for private deals. This one here, you know, I remember going to, it was one of those reawaken America tours in Miami. There were 5,000 people that showed up there for that event. And I looked around and I said, wow, these are the people that are like my people, right?

These are the people that need to own my product because it's, you know, they're the patriots, right? And not the institutional money. And normally when you, you know, my relationships I have are with all institutional players that, and the reason is they all look for deals that are the next Facebook. They have all the money and they look for the deals and that's all they do for a living. And so I said to, I said to somebody, I said, you know, it's a shame that when you do a private placement, it can only be accredited investors. And somebody told me there was something called an equity crowd fund. I don't know if you're familiar with them. No, no.

it's so what it is is it's a private placement done through a brokerage firm but it opens it up to everybody so before like you never got a call from silicon valley saying hey david i've got some facebook stock for a dollar that's right no okay well the reason i'm going to tell you who it went to it went to all their friends right so every single tech giant that's out there was funded from Silicon Valley from a handful of people like like Bitcoin decentralizes currency and like our product decentralizes the news business these equity crowd funds decentralized Silicon Valley because all of a sudden it opens you up to the whole world now you're limited anybody can participate but you're limited in the amount of money that you could put in so it's based on

income and it's controlled from a brokerage firm so when you when you log in to make an investment you can only put in a maximum amount based on your income. And if you don't tell them your income, you're limited to $2,500 in any given year. So what we did was our company's raising capital. And so we've raised a lot of money. And rather than go to the institutions, we said, you know, if we're really going to be a people-powered press, like a news organization that's by the people for the people, what would you say to me if I told you, oh, by the way, I just got an investment for Black Rock

in Descartes. Okay. So I said, okay, so that ain't going to fly in my world, but let's open this up to the public and let the people own the product. So the reason I'm telling you that is because we have a private placement where people can actually participate in that. And the way they would do that is they would go to your news and go to the bottom. It clicked the button that says invest where they take them to a page calls issuance express, which is owned by North Capital Partners. And they can read about what we're doing. And if they want to participate, they can click the the link and you know make an investment they can spend $200 or they could spend anywhere in between but I thought that was the smart way to do it David and the reason is is I don't want

institutional money in this deal not on this round I'll be doing another one shortly after this one is done and then there'll be a public offering that one's already in the work so we already have that all put in place and by the way we're an operating business so we're already up and running the next step is bringing this from the 5,000 content creators we have to 50,000 which I'm 10% there. And once we're there, holy crap, you got a beast.

Think about it. 50,000 news reporters. Yeah. We are the 10,000-pound gorilla. And by the way, I figure we could do, you know, remember,

there's 20,000 cities. So if I only had five people a city, it's 100,000 people, okay? But you still have that 80, 20 world. So my guess is over time we'll bring on a million. You probably have a couple hundred thousand active news reporters.

But those news reporters are doing things like, I get like somebody that does local business news, well, they'll say this grocery stores open up a new location in this place or people that do restaurant reviews, theater critics, you name it. But it's all local all over the United States. And all I'm doing is building an army of news reporters. You want to talk about power. This is where the people need to own this product. That's why we're doing it that way. So I just wanted to share that because I'm looking for, I'm looking for content creators, which somebody,

like you should be on my platform. And then people that, you know, want to own a piece of what we're doing, we have an equity crowd fund we're doing. They could do that as well. That's great. And local businesses is a great place for them to operate. And local business. Yeah. And I have a comment here from B. Sue says, it's very exciting. He said the scariest part of COVID was that there was no local news. And that really is true. It's very different. You know, a lot of people were putting things hit and miss on social media. But, but that's the key thing. The local news was just not reporting on that. As some people have said here,

the local isn't the only answer if your hometown is corrupted. Well, if you've got some people who are doing local news, they can talk about the corruption that is there, and they can get that published there. That's not going to happen with the focus being strictly on national news that's there. So I think that's a really key thing. It's great talking to you. Thank you, Sam.

And it is very exciting, as you point out, people have an opportunity to get information, about what is happening locally. They can be an information content provider. They can actually participate in this if they like the business model. And I think it is a great business model. I think you're right. It is all going in that direction.

And, you know, we look at the big news names that are out there and really what they are, like a giant dead hollowed out tree. And it may look very, very imposing, but it's really to just collapse on its own weight. And I think that really is the case with what's going on with a major, news organizations again it is your news.com hyperlocal independent journalism website and there's a lot of different ways that you can participate in that thank you so much sam i appreciate it uh thank you good to see you again have a good time thanks you too the common man

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