The Diary Of A CEO with Steven Bartlett - 6 BEST Pieces Of Business Advice That Made Me Millions

Episode Date: October 25, 2021

This episode, we’re doing something a bit different and I answer the questions that are most pressing to you. Over the past few weeks, more and more people have been reaching out to me for my advice and my opinion on the issues that matter most to them.  We’re covering everything from how to best focus your time, imposter syndrome, what character traits it takes to build a successful business, how to reach out to successful people for advice, and what motivates me to get out of bed in the morning. Thinking about things so directly helped put them in a bit more perspective for me, and I hope they can for you as well. In this community, we’re all about helping everyone, no matter who they are, to be the best version of themselves. We’ve had some incredible stories in the last few weeks, and we’ve got more to come. But I thought it would be important to pause, reflect, and take a step back. In the process I’ve found more clarity about some things important to me, and I think after listening to this you will too. Follow me: https://beacons.ai/diaryofaceo

Quick one. Just wanted to say a big thank you to three people very quickly. First people I want to say thank you to is all of you that listen to the show. Never in my wildest dreams is all I can say. Never in my wildest dreams did I think I'd start a podcast in my kitchen and that it would expand all over the world as it has done. And we've now opened our first studio in America, thanks to my very helpful team led by Jack on the production side of things. So thank you to Jack and the team for building out the new American studio. And thirdly to to Amazon Music, who, when they heard that we were expanding to the United States and I'd be recording a lot more over in the States, they put a massive billboard in Times Square for the show. So thank you so much, Amazon Music. Thank you to our team. And

thank you to all of you that listened to this show. Let's continue. I get so many questions from all of you guys in my DMs, in the comment section on YouTube, everywhere. So I want to try something new. I'm going to start answering some of those questions that I've historically answered privately in public, so more of you can gain access to those answers. I asked everybody in my Telegram community to submit videos of questions that they want answered from me. And in this video today, I'm going to answer those questions with total, total honesty. And these questions range across business to personal questions to questions about relationships and mental health and challenges that you're facing. So here is the first question you asked me this week.

My name is Daniela. I'm 18 and I'm about to enter my first year at uni to study economics. I have a lot of commitments. I'm running a business with my business partner. I'm making music. I'm learning languages and I'm playing sports. And I worry that my focus is split. How do you suggest I move forward? Do you think I should grit my teeth and balance everything to the best of my ability? Or do you think I should prioritise and sacrifice for better quality output despite loving every single thing? I'm looking forward to your response. Thank you so much for listening. I think the single biggest lesson that I learned when I was starting off early in my business career was the importance of focus. And I had this drummed into me by one of my investors one day

when I came to them and presented this new idea, which was in addition to the current company that I was building. And they hit me really hard with this like verbal whip and told me, they said, Steve, focus is everything. And that stayed with me. I was annoyed at the time because naturally when you're a creative person and a very inspired person, as many of us are, you have so many ideas. And the problem is you can't take on all of those ideas at once. And any attempt to do so compromises each individual idea. So if you have three ideas and you're giving them 33% of your time each, the chance of mastery or success in any of those things is drastically, drastically reduced.

And especially when it comes to business, if you're giving anything less than 100% of your focus to your business, you can rest assured that there are very competent, probably better funded competitors out there that are giving 100%. Focus and your time is the only currency that you have. So making the decision to invest only a part of your time

and focus into what you're doing is a decision to reduce the chance of a really successful outcome. And here's another thing. So I don't know how solid this is as advice, but honestly, when you're young and you're broke and you're bootstrapping, focus matters even more. So for me, what I would do when I think about the 50 years of my career is at the very, very start, I'd go very, very, very narrow and I'd try and succeed in something that will be the gateway, if it is successful, to me being able to build my resources, my financial resources, my team, so that I can focus on multiple things. And that's really the trajectory I've taken in my life. I, at 18 years old, focused on one thing, one business idea and really nothing else. And when

I say nothing else, I also mean a lot of personal things were sacrificed. I focused on that for about seven years in total. That business became a success. I now have resources to allocate against multiple things that I want to do, which frees up more time so I can start companies now and not even be the CEO of these businesses. But when you're starting out in life and your career, that's not a luxury you have. So my advice for young people would be to do everything in your power to focus. In business, what we do is we operate in sprints, which means when you have an idea, you assemble a team around it and you focus them for a dedicated and predetermined period of time, say three months or six months, only on that idea to give it its best possible chance of success. And after those six months,

you assess it and you make very brutal, very honest, very ego-free decisions whether to continue or not. That's how I like to think about focus and projects and how to make the decisions around allocating your time. What you really should do if you want to give an idea its best possible chance of success, if you want to give DJing your best possible chance of success or writing that book or becoming a content creator, is you should look at the task and dedicate the next six months to doing that and only that. If you allocate time to other things in that period, you're reducing the chance of a positive outcome for that one thing. And I tend to see as well, especially young entrepreneurs, when they have multiple businesses and multiple things they're pursuing and multiple things

they're trying to master at the same time, as the phrase goes, they become the master of none, which means they kind of stumble through life never really achieving any real substantive success Because they've spent all of their life trying things in a half-arsed timid way If you want to be successful if you want to get mastery in anything that matters to you Here's where discipline really really matters. You have to install into your mind something. I call this someday shelf, which is Inspiration comes to you. You have a new idea when you're walking down the street or in the shower. You think that's brilliant. That will be a multi-gazillion dollar idea. We all do it. If you want to be successful, don't then add it into your successful idea. Don't then try and contend with two different ideas and

give 50% to each. Put it on the someday shelf and see if it nags you the great ideas will sit there on that someday shelf and they will nag you and if it nags you for long enough six months for a year then maybe it's time to take action but my mind has a someday shelf on it that has hundreds and hundreds of hundreds of things on it and if something sits there for more than a year more than six months and it's still screaming at me and it doesn't dissolve away and collect dust on the Sunday shelf and disappear into the back, then I pull it forward and I put a plan in place to give it the sprint it deserves to resource that idea and give it its best possible chance of success. Hiya Stephen, my name's Chloe and my question to you is, what do you believe to be the most important character trait that a person has to possess in order to achieve a hugely successful business? I would

love to know. In terms of character traits to build really successful businesses I kind of think of it in stages and I think of it in stages of the business's life. The question here is about the character traits it's not about skills or talent or resources it's about character. So at the very start of launching your company, the most important character trait is self-belief, is believing that you can. Because businesses, they feel like Mount Everest at your doorstep and they look like incredibly daunting tasks that you typically don't have a ton of experience in overcoming, right? You've never climbed Mount Everest before. You don't have the resources, you don't know how to get up there, you don't have the experience to rely on. So there has to be somewhat an extreme level of delusion slash self-belief to even want to start doing something you've never done before. And then when it comes to creating really

innovative things, you're bringing something into the world that even the world hasn't seen. So that's where having a belief that this thing can exist and having that self-belief is also incredibly important. This is just kind of the inception point of the business. And when you go out into the world and you start telling people about your amazing business idea and how successful you think you're going to be and that you're going to be able to change the world in some type of way or solve a problem in a new way,

you're going to get tons of positive feedback from your friends maybe, but also a ton of resistance. Whenever one of my friends starts a company and they ask me for one piece of advice, I always say the same thing. I say there's going to become a day in your company where things are just awful, where it's so unbelievably painful. I've never seen it not happen. So I can say it with such a high degree of conviction that it is going to happen to you. So let's not argue about, you know, how we stop it happening because it'll find you at some point. Let's start thinking now about what it takes to

overcome that day. It requires a ton of resilience. It requires a ton of self-belief. It requires a certain temperament where someone defaults to logic and reason and not emotion because when emotion arrives in on that day then your decision making will go down and you'll make really bad poor decisions that often exacerbate the problem but the first encounter of the 35 packages of bullshit will build evidence that you can overcome and I think that will compound in your favor over time I think self-belief and resilience are probably the number one and number two character traits of anybody that wants to be Wildly successful in business and then quite honestly Everything else is outside of character traits. I mean, of course it matters to be really really nice. Of course it does

That's that's a Factor that will increase your probability of success. Of course it matters to be you know Have a great sense of humor, but I think those two are at the very core of what it takes to be successful Especially when you're a startup and then everything beyond that is quite often luck is quite often outside of your control especially in industries like technology and when you're building products because the question then becomes okay I was resilient I had belief but does the market care and is their product market fit do people want to use my website my social network my? Do they want to use my product that I've invented? And that's somewhat outside of your control. However, what is in your control in that phase, let's call this phase two of business, is your humility and ego,

which will often show up stubbornly trying to prove that you were right. And entrepreneurs like me in the past have been too romantic about our initial hypothesis, about how we thought our product was going to be used, how many people we would use it, the problem it would solve. And you look at your product and you see clearly in the data that people are using it in a different way. They want a different thing that is outside of your original thesis, your original hypothesis. And some people at that moment, they'll stubbornly try and push their original idea, their hypothesis into existence.

Let's increase the marketing. Let's educate the user base. But really, if you're humble enough and you're not attached to your ego, you're attached to the outcome and success of the business, you'll say, let's pivot. Let's change what we thought was true to fit what we now know is true and that's where i think humility and and and a little bit of experience because i think experience generates humility comes from you know when i sit here on the podcast i speak to people like tom from monzo and other founders of these massive companies that have disrupted industries

one of the things they consistently say to me is, I now know it was 10 times harder than I thought. And we were like 10 times wrong in our initial hypothesis about how this business would play out than I originally realized. Throughout all of this, as I've said multiple times in my podcast, from day one to the day that you exit the business for a $500 billion, sales is everything. Sales is at every single touch point. And also, especially as your business gets bigger and bigger and bigger, it's incredibly important to be self-aware because there's going to be a million things that you're actually not that good at that need to be done within your business. There's going to be a million things, whether it's finances or, you know,

typing into Excel sheets or it's creative or it's whatever. And so many entrepreneurs I know, especially young, inexperienced entrepreneurs that I know, fail late in the day. Their business explodes at first and then plateaus and then declines because they didn't realize that they needed to put in place another CEO. Because for them, the ego here of replacing themselves and giving someone that very prestigious, very lauded title wasn't worth it. I can also think of the opposite. I can think of companies like Gymshark, like Huel, like Tala, Grace Beverly's business, where those founders have said, you know what? There's someone better to run the company. It's super successful. I'm going to get out of its way and I'm going to spend all of my time doing something else that I'm

uniquely positioned to do. This is an incredibly important skill. And even in the companies that I found now, I say to myself, am I really incredibly important skill. And even in the companies that I found now, I say to myself, am I really capable of being the CEO? Is that really where I should be playing? And in the two businesses that I've founded since leaving social chain, I am not the CEO

because that is not what I'm best at. And I'm more attached to the outcome and the success of that business than I am of having that title, which might get some brownie points from people that don't really matter anyway. Hey, Stephen, hope all as well. So my question is with regards to imposter syndrome have you any feedback with regards how to deal with that have you experienced it yourself and just how to go about like getting out of that mindset and acknowledging that you are potentially

as good at your role as what people think you are and you're not bluffing it or fluking it and so on thank you so here's the thing I think we all feel deep within us the same feeling anytime we're in a position that feels a little bit outside of our comfort zone sometimes that feels like a little bit of nerves in your chest for example when I go up on stage and I know there's 10,000 people behind the curtain of course I feel that in my chest. Of course I have that tingling, that sensation that they call butterflies. However, I don't interpret it as being fear, as being a signal to escape or to avoid the scenario.

My interpretation, which has grown over time and our interpretations are influenced by our beliefs, the stories we tell ourselves based on the evidence we have, based on our experiences. And my evidence, my interpretation tells me that I'm ready, that this feeling is normal and I'm supposed to feel this way. People sometimes, because of their experiences and the evidence that's created

and the stories that's made them believe about themselves, will tell themselves that that feeling is fear, that they should run, that they are ill-prepared, that that feeling is there because they aren't competent enough to complete this task. So what I'm saying is we all get the feeling, but the story we tell ourselves is ultimately what creates what some people call imposter syndrome. For me, if you look at my life, I've kept myself one step outside of my zone of comfort for my entire life. Of course, I've never been a dragon on Dragon's Den. No one in their first year has been. I'm looking to my left and seeing Peter Jones, who's been there for 17 odd years, and Deborah

Meaden to my right, who's been there for 15. I am new. However, I'm supposed to spend my life in situations where I am an imposter. That is the sign of growth. If I'm ever spending too long in a room or situation where I don't feel to some degree like an imposter, I am in the wrong room. And if I am to grow, and growth is an incredibly important part of being stimulated and motivated and being fulfilled, I have to change rooms. For me, in my life, I've spent my entire life trying to escape my zone of comfort and keeping myself one foot outside of that zone of comfort. And when you do that, what you find is that zone of comfort expands, you take one more step, and it expands again.

Every person that's ever done anything for the first time, whether it's Ed Sheeran singing to a group of people before or Barack Obama doing one of his speeches or Usain Bolt running in a track, when they first started, they were inexperienced and incapable. So you should expect and welcome that feeling. It's a feeling you're supposed to have.

If you're somebody who wants to spend your entire life Growing and progressing and learning Which are all things conducive with fulfillment You should always feel like an imposter If you're not, I would assert that maybe Maybe you're playing it too safe Maybe you aren't challenging yourself enough So for me, what people call imposter syndrome

Isn't evidence that you're in the wrong situation, one that you aren't supposed to be in. It's clear proof that you're in the right one. You're exactly where you're supposed to be. I'm supposed to spend my entire life doing things that make me feel somewhat like an imposter. That is the answer to a happy, fulfilling, progressful life where I'm striving forward I'm trying things I'm challenging myself and I'm pursuing goals that are worthwhile we should all feel imposter syndrome so if you're not then it's time to challenge yourself more hi Steve my question to you is starting off in an industry in my case healthcare and medicine how do you approach someone at more senior level and at a level that you want to be at?

To ask them for mentorship or to be able to help you along the journey that they've been on? Is there anything that you could say, do or offer them that would make them more inclined in taking you on board? Thank you so much. The answers to these complex, especially professional questions as it relates to asking and progressing, are always so simple, yet we complicate them. And that would be my answer, genuinely. It would be, the person you're speaking to, put yourself in their shoes. How busy are they? What are their interests? What do they want? What could you say to them to make them give you something very precious to them, which is their time? And like, if you can't answer that question, I, you know, it makes me slightly concerned because that's an inability to put yourselves in the shoes of somebody else. And that is life, that is sales, that is every single day,

that is empathy. So say there's somebody at the top of my organization and I want them to mentor me, or there's someone even outside of my organization and I want them to be my mentor. The first thing I do is I, you know, if it really helps you actually pretend to be them write it down on a piece of paper what their life looks like let's just do Steve Bartlett you're asking Steve Bartlett to mentor you so Steve Bartlett's day is he has an unlimited things that people are asking him to do he's getting thousands of ds on social media. They're all asking him for stuff. They're asking him for time to go for a coffee, to pick his brain, to be on his podcast, to speak at their event, to do their show, whatever it might be. So that's probably a really dumb

place to join the noise. Super saturated, probably, you know, he's probably got a PA defending those inboxes. We're not going to fucking try that. That would be a stupid thing to do let's find the least saturated channel probably quite honestly probably the post or probably you know look at his channel hierarchy probably twitter there's probably less people there a channel where he's he's um he's showing like he's responding more but there's there's less people competing there for his time so we might go for the post or for twitter so let's now pretend that you've got his attention you've sent something in the post you've written a tweet. You've written a twitter dm. You've got his attention Once you have his attention, you need to convert it and to do that. You need to understand his psychological incentives You have to know what I want. You have to solve a problem that i'm looking for you have to appeal to my ego

You know steve. Oh my god. I've listened to every single podcast, right? You have to understand the dynamics of my life. I know you have absolutely no time. I am this person, right? And that's an appeal you're making to maybe my empathy, to my care. I am this person. I'm 18 years old. One day I hope to, you know, build a business like Social Chain. Because I've listened to every single one of your podcasts, it would literally be my dream if I could just stand in the background of one episode one time, I promise I won't say a word, it would literally change my life, right? So what you've done there is you've appreciated, you're not asking me for much, you've appreciated the fact that I'm busy by saying, I'm just going to stand in the background, which means you're asking me for zilch,

nothing. And then you might end it by saying, and off the back of it, my friend works at this newspaper or this magazine or has this blog. I'm going to write a full transcript of my experience. This would be, and then again, you're telling me that I'm going to get something in return. Right? And then I look at it as a proposition.

You've touched my ego. You've made me, you know, care through empathy. You've asked for nothing in return of my time. And you've offered me a reward, which is you're going to put it somewhere. You're going to write it somewhere. You're going to help me by extending the reach. For me, that's kind of the broad structure of a perfect cold email asking for something from someone that has no, you know, right to give it to you is incredibly busy and is being asked a lot. The worst possible case scenario. Let me give you the worst possible case scenario.

Hi, Steve, someone mentioned you the other day, which means that you don't know who I am and you've not bothered to do your own research. I want you to mentor me. Let me know when to start. And then you've ended that with the let me know when to start or whatever, which is a total presumption

and it's sort of disrespect and disregard of my time and my ability to make that decision and then yeah and also what you've done with that message because it's so short and ill-conceived you've proven to me that you're lazy and that you're not creative and that you're probably not someone that's going to bring much value to my life and that's genuinely how it works in my life i swear to god i get ds from young people. They literally say, R, letter R, space, there, any jobs go in. You've perfectly ruled yourself out with that message of ever working for me ever. Because you've told me

that you're both uncreative and lazy. In only a couple of words, it's a remarkable thing to achieve with such few amounts of words. You've told me you're lazy and uncreative you will never work for anything that i do in my entire life if i ever see that message and it shows that you don't actually give a fuck either like you didn't even go on the website to see if there were jobs going or you didn't you know and so that's the that's the antithesis of creativity, attention to detail, care, and ultimately success. And, you know, for

some fucking reason people still do it. What are the three things that you would look out for to know that you're on the right path for success? So the first thing is definitely enjoyment. If you're not enjoying it, especially at an early stage when it's going to be most difficult, then the chance of you being successful is somewhere below 1%. That is the single most important thing. Are you enjoying it? If the answer is no, then honestly you should quit because it's only going to get more difficult. And the thing is, we also tend to shy away from things we're not enjoying. We tend to procrastinate away from them because they create psychological discomfort. So if you're not enjoying it,

you're probably also going to do a pretty shitty job at it. It's hard to show up for something every single day that you're not enjoying. The second thing is, at the very start of your business, there's not going to be a ton of evidence that it's going well. There's probably not going to be a ton of revenue, probably not going to be a ton of users, but there will be evidence of progress, evidence that you're getting better, evidence that you're making marginal gains. And for me, and even with this podcast, I don't necessarily look for results today or more viewers or more downloads or more revenue. What I'm looking for is, is this thing getting 1% better week over week? Because it only then takes 100 weeks for us

to be 100% better. And that means we're moving in the right direction and lastly I would say you're looking for some kind of validation of your hypothesis so in the context of this podcast my validation would be am I getting feedback from people and from the data that they are enjoying the format and the concept are they coming back next? There might not be thousands of people yet. There might just be 10. But are those 10 people inviting one more and making my audience 11 people? And there's always some evidence,

even at the very, very start of your business, especially if you've built it in a lean way just to test your hypothesis, that your hypothesis is being validated, that your product does have market fit, that people are enjoying the content you're creating. And that can act as a tailwind to create belief, to create enjoyment and motivation, which will spur you on to carry on going. So to summarize, are you enjoying it? Are you making marginal gains, i.e. progress? And lastly, has your hypothesis shown some evidence that it is correct is their product

market fit are people enjoying what you're making are they coming back again hey steven the gang um nice to uh hook up with you um my question is um i've been watching a lot of your podcasts a lot of your motivation does help me a lot um i've struggled over the years with anxiety, depression. I've gone through a bit of a bout of it lately. I'm just wondering where you get your motivation from, what makes you tick and what makes you get out of bed every day. I'll get there. I'm looking for other avenues and you're inspiring me every day and just wanted to know really what motivates you and drives you. So it's kind of ironic that within your question lives the answer to your question. You said at the start of that, that you listen to this podcast, it gives you value and it's helped you.

That's the reason why I get out of bed in the morning. Purpose. And so for me, the thing that drives me in any sort of discipline or pursuit or ambition or hobby that I have, it's very, very simple. And I've said this many times before, it has to be a worthwhile goal that's challenging that I can pursue with people I love. And what you said about how this podcast has helped you is the reason it's worthwhile to me. Of course, it's challenging. It takes tons of my time. The production takes a lot of effort, but it's a worthwhile challenge. So it's one worth pursuing. And lastly, I get to do it with people that I actually love.

And that's just a real fundamental thing about human beings because you can be pursuing a goal that means the world to you, a goal you love, a goal that feels incredibly worthwhile and meaningful. But if you're doing it with people that are toxic in a toxic environment, it then becomes unworthwhile. It loses its enjoyment. And the people you're pursuing a goal with are intrinsically attached to the motivation to pursue it. So the thing that gets me out of bed and the prism in which I make my

decisions through in my life is, is this a worthwhile goal? Worthwhile is totally subjective. It's how it makes you feel inside here. Is it a challenge? Because the science says if something isn't challenging you, your motivation will decline. And are you doing it? Are you pursuing it surrounded by people you love? That'll make it a way more enjoyable, way more sustainable pursuit. Thank you for all of your questions. And if you want to put a question to me, the details on how to do that are down below in the description. I hope you enjoyed this new segment and I can't wait to answer your question next week.