The Diary Of A CEO with Steven Bartlett - Classpass Founder: Quitting My 9-5 Led To A $1 Billion Business: Payal Kadakia

Episode Date: May 9, 2022

Payal is the founder of Classpass, the app that’s helped millions of users find their passion. Her own love of dancing encouraged her to start a business which enabled anyone, anywhere to find somet...hing they loved to do. When Payal’s parents moved to America with no money and no connections, they had to completely start their life from scratch. Payal grew up in a home where her mother often wasn’t home, working late-night shifts to keep her family going.  How far Payal has come. Today she shares exactly how she got there. The sheer determination with which she ruthlessly sets her goals and priorities, and then systematically chases after them with everything she’s got, was hugely inspiring to me, and I’m sure it will be to you too. Follow Payal: Twitter - https://twitter.com/payalkadakia Instagram - https://www.instagram.com/payal Payal's book: https://www.amazon.co.uk/LifePass-Groundbreaking-Approach-Goal-Setting/dp/1399706756 Follow me: https://beacons.ai/diaryofaceo

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Starting point is 00:00:00 Quick one. Just wanted to say a big thank you to three people very quickly. First people I want to say thank you to is all of you that listen to the show. Never in my wildest dreams is all I can say. Never in my wildest dreams did I think I'd start a podcast in my kitchen and that it would expand all over the world as it has done. And we've now opened our first studio in America, thanks to my very helpful team led by Jack on the production side of things. So thank you to Jack and the team for building out the new American studio. And thirdly to to Amazon Music, who when they heard that we were expanding to the United States, and I'd be recording a lot more over in the States, they put a massive billboard in Times Square for the show. So thank you so much, Amazon Music. Thank you to our team. And
Starting point is 00:00:37 thank you to all of you that listened to this show. Let's continue. I think society goes, success is get this job, get married, get a house. What does that do to you? It just really makes your life feel small. The founder of Kloss Boss. Monthly fitness program. A billion dollar founder. Wild! Good luck, yo!
Starting point is 00:00:54 When I would watch my parents not really fit in, it sort of made me realize maybe I don't fit in and then be told I smelled or I didn't belong somewhere. Everyone wanted to box me into something and I just refused to be boxed. I spent half a million dollars building a product that didn't work. Was I exhausted? Yes. Was I lonely? Yeah. I missed family things. I missed weddings. I was just not around. I have learned at this point like time means more to me than money. I want to make sure my priorities are more reflective of the human I want to be in my life. If you go towards purpose, I guarantee your life will be more fulfilling. Do you believe that everybody has a purpose
Starting point is 00:01:33 beyond the nine to five? I do. How do you find it? So first of all. So without further ado, I'm Stephen Bartlett, and this is the Diary of a CEO USA edition. I hope nobody's listening, but if you are, then please keep this to yourself. When I read someone's story, one of the first questions I try and answer when I'm reading through that, especially the early years, is I'm trying to identify what it is that made them either an anomaly or hungry. I have a kind of a thesis that much of people's drive and their ambition, especially the people that I sit here with, comes from kind of some kind of pain or trauma or early experience that molded them. So my question to you is what made you hungry? You know, when I was younger, I got to taste something that was so magical, which was dance.
Starting point is 00:02:31 And it was this place in my life that it wasn't about the physicality of actually dancing. It was the ability to make other people feel through something that I did. And to be able to realize that as a human being, you can have that type of influence, power, connection to other people. And to feel that when you are four or five years old was just this magical experience for me that honestly nothing else in my life could compare to it. And once I uncovered that, I always wanted to feel that in anything I did. And I strived in all the work I did
Starting point is 00:03:14 and all of the different careers I've had in my life and the different art I've done, I've strived always to go back to that intention of how do I give to others and make them feel something in their life. And that's really been this anchor for me and its purpose at the end of the day. And that started at five years old? Yeah. When I was really young. With a dance at a wedding? Yeah. It was just a random dance performance that for some reason I started dancing and everyone started watching me. And it wasn't anything that was a structured performance
Starting point is 00:03:51 by any means. It was very much just this organic thing that came out of me. And I really just loved it. And I realized actually in a deeper way that the other part of the hunger came from when I danced and felt that feeling, I felt like the most authentic version of me. And I realized that I was in so many settings where I didn't always feel like I could be me. And whether that was, you know, being an Indian girl in the middle of a town where no one looked like me, or sometimes being with my Indian community, but being in a town where I was a cheerleader and I didn't fit in there, I realized that so many parts of me never felt whole. And I was always showing up with one little strand of me,
Starting point is 00:04:37 one little strand of me there, here. And I felt when I performed and danced, especially Indian dance, I felt like the most whole version of who I was. The resistance you felt and the struggle you felt of trying to, I guess, conform to two different communities at the same time. So tell me about trying to be an American in a town where there's, you know, 300 people at your school and you're the only people of Indian heritage. How is that? I think one of the most interesting parts of it is so much of this comes from the parents,
Starting point is 00:05:11 not really from the kids. And when I would watch my parents not really fit in, it sort of made me realize maybe I don't fit in. It was sort of this interesting way to look at my parents and know that they felt uncomfortable and then look at myself and be in different settings and realize, wait, I don't look like everyone else. And then be told I smelled or my food smelled or I didn't belong somewhere
Starting point is 00:05:35 because my hair color was different was just a very interesting place to be. Kids said that to you? Yeah, I mean, I talk about it in my book, but there were some, some really harsh moments, you know, and when you're young, you're, you're impressionable, right? Things can scar you for a very long time. And I think for me, the goodness was that I did have this place of dance that made me feel grounded and made me feel whole. Because if I didn't have that,
Starting point is 00:06:06 I think the trauma that I was probably going through by not fitting in would have just burned a hole so deep in me that I'm not sure how I would have been able to recover. But I had this light, right? And I think that's, you know, going back to what you were asking, it was the light that I saw that there is something beautiful out there for me to go and do for the world if I can just hang on to it and fight for it. And it was a fight for me to even hang on to whatever my identity was, right? I mean, we talk about our identities in all these labels, which I really don't love, like whether it's Indian American CEO, whatever all these labels are. It was really just, I think my whole journey in my life was a fight to be myself in any setting and not have people tell me what to do. Right. I think we all struggle with that in our whole lives and probably why I had to be a CEO because I don't like anyone telling me what to do, but it really stemmed because I think throughout my life,
Starting point is 00:07:01 everyone wanted to box me into something and I just refused to be boxed. Did your parents want to box me into something. And I just refused to be boxed. Did your parents want to box you into something? Of course. I mean, my parents, you know, they sacrificed everything to come to America. They obviously wanted my sister and I to have successful careers, which, you know, amounted to a few different industries, like be a doctor, a lawyer, engineer, or, you know, and then the other part of it was get married, you know, obviously at like a normal age where you could cook for your family and be a good wife, right? These were sort of the, these were the expectations that were set in my life. And I think that's really the hardest part is when you are constantly brought in your life in saying that you need to live by the expectations of others, you end up either rebelling or you conform. And I always wanted to make my parents
Starting point is 00:07:54 proud. So I knew I did what I felt was at the core part of the value. So for example, if it was getting education, I thought that was important too. I wasn't going to sit there and rebel from getting education, but there came a point in my career trajectory where I had to say, okay, like I have checked every box in this. Now I have to do it my way with the way I really want to feel and not conform and rebel. And I think that's really the whole formula of people knowing when to rebel and when to conform. You referenced that you were looking for a different feeling after checking those boxes. What was the feeling you had when you were doing that job?
Starting point is 00:08:32 I had trained myself my entire life to do well when people told me to hit this mark in my life, right? And that's like, in a way, that's like how I developed the skills in my life to always propel myself and execute and make sure that I was able to, you know, be responsible and move forward and everything I did. But I felt no deep fire or passion or love towards it, right? I wasn't jumping out of my bed to go to my office to go and work for my clients. Right. I was doing what I had to because, you know, I knew it was, was again, expected of me.
Starting point is 00:09:12 When you hear, you must have friends that are living a life that is expected of them. And you can start to see as the years go on, the consequence of living a life that is expected of you. Absolutely. What would you say to those people? And what lessons have you learned about living a life expected of you? I mean, that's not the way to have a fulfilled life. You can have a life and you can probably check all the boxes and make your people proud in your life, but you're gonna be on the other side of it and feel empty.
Starting point is 00:09:40 And that feeling of emptiness is the worst feeling anyone can ever have. And I think people come to it at different points in their life. They either come to it when they're 20 or they come to it when they're 50. And that's because they haven't done the work to actually ask themselves, what are the expectations you want for your own life? And that's the problem. I think we're never taught that, right? No one's ever asked us what we want for our own lives. And I think society goes and tells us, okay, success is get this job. Success is get married, get a house, have kids,
Starting point is 00:10:12 you know? And especially for women, it's even, I think, even a bit more of a closed road. And that, what does that do to you? It just really, it makes your life feel small, right? Because it makes you feel like you can't get past it to go and live for your dreams. And ultimately, you know, and I've been there in my life where I have felt like the road has closed in and it's left me feeling hopeless. And that's the worst place in the world to be
Starting point is 00:10:40 is feeling hopeless. The best thing you could do is feel like you can go and do anything, change the world. And I think the more you taste it, the more you want more of it in your life. At that phase in your life, were you battling somewhat with your North Star, that light you referenced earlier, which was dancing, but also your, I guess your nine to five. Yeah. And tell me about that battle and how dance ultimately ended up winning.
Starting point is 00:11:06 I remember always having this bounce in my step. Like I would walk to work in the middle of New York City, choreographing in my head, listening to the song I was performing. I in a weird way was like embodying this life of what I wanted to be. And then I would get to the office
Starting point is 00:11:24 and I would do my work. And, you know, once again, like I love the Steve Martin quote of be so good, they can't ignore you. Like whatever work I do in my life, I will do 150% if I say yes. But I knew that something was wrong. I didn't want to live like that. I didn't want to feel like I was hiding so much of who I was. And as my nine to five, which by the way, in consulting isn't a nine to five, you work like 80 hours a week. I mean, that was my life. And I, as I realized that if I wanted to commit to that career path, that that 80 was probably going to go to 90, it was going to go to a hundred, was going to be traveling. And I was going to have to say no more and more to the thing I loved.
Starting point is 00:12:06 I just realized I wasn't willing to make that trade-off. And I think that's sometimes the hardest thing people have to think about is what are you sacrificing? What's the trade-off in your life that you're making? And I just wasn't willing to make it at that point. And I had done so much in my life at that point where I felt like I had achieved, according to everyone else, enough to start taking a little bit of a path to being rebellious, right? And I think that's really when I started to do a lot of work to say, what can I do to bring all parts of me to the table? When you make that decision to leave Bain & Company,
Starting point is 00:12:46 the management consulting firm in New York, was there like a series of catalystic sort of moments or pivotal moments near the end of your time there that made you think, oh, fuck this? You know, like I read about a meeting you had, a performance review. Yeah, so it's literally the opening of my book. But, you know, a few things happen,
Starting point is 00:13:13 I would say. So first of all, most people stay in consulting, like at this, this job for about three years, then you go off to business school. It's sort of the usual route people take. So I was in my third year there and a few people can kind of stay on and just continue there. I really wasn't interested in going to business school at the time. I wanted to live. I wanted to like be in New York City and feel the energy of it. And so in my third year, I had a performance in the middle of Times Square
Starting point is 00:13:38 for this big unveiling of Aishwarya Rai's Madame Tussauds statue, which was an important thing. And Aishwarya Rai is one of my icons, especially as a dancer. She's a huge Bollywood actress. And the week before a client meeting gets scheduled at the same time as my performance. And I'm, you know, my clients are big clients. These aren't, these are fortune 500 companies. These aren't small clients by any means. And we're meeting like the CEOs, you know, CFOs of the company. And I remember talking to my boss saying, hey, you know what? I really want to go to the performance. I'm not
Starting point is 00:14:10 like a big part of this meeting. Is it okay if I miss it? And we talked about it really briefly. It wasn't a big deal. I didn't feel bad about it. I went to the performance. It went well. A few months later, we're sitting down talking about, you know, review and she's like giving me feedback. And she says this thing to me, which just triggered me. And it was, is this the job you really want? Like, I don't think that you want to be a consultant. And I took that in my heart as, oh my gosh, she doesn't think I'm good enough. Right. And I just kind of went through how throughout my life, I've been taught to be type A. Everyone tell me I've done a good job. And so my initial reaction to her saying that to me was, I'm going to prove to you how good I am, right? That's like
Starting point is 00:14:50 the natural type A reaction is to say, no, no, what do you mean? Like, I love this job. I really want to be here. And the more I started thinking about that, the more I realized she was right. I didn't want to be there. It was not the life I wanted. It was not the career I wanted. And that's when I decided to start looking at other jobs that would give me a bit more of the flexibility I wanted in my day to day, but still pay the bills. And that's when you move over to MTV? I went to Warner Music Group. Warner. Okay. And there's this really interesting balance that I see in you, like, which clearly shifts in your life where you feel like you're a um and correct me where I'm wrong here but you're quite a good like conformist
Starting point is 00:15:30 in terms of expectation and then slowly rebellion starts to creep in and it was just just had me thinking about like the probably if there is a right balance of conformity and rebellion in our life because conformity makes sense you know in some regards you can't just be rebuttal. We'd all be living out in the desert or something. But just the interesting balance I see in people like you that I meet of, I mean, a lot of them start as kind of conformists or a little bit more people pleasing, especially first generation immigrant families. And then that fails them.
Starting point is 00:15:59 Yeah. In terms of fulfillment, happiness, mental health. And then that's where the rebellion starts to... I think that's the key. It's rebelling for the right reason, if that makes sense. I always believe that I was rebelling for purpose. Right. Right?
Starting point is 00:16:18 And if you're rebelling for purpose... It's a strong force. Exactly. It's justifiable, right? Dance wasn't something that was just, okay, pile, go and do this because it's a hobby. Like it, it was this place for me to bring together so much of my trauma, actually, from when I was younger, it festivals and bringing all of me together to say, when the world doesn't want to accept the different parts of who I am, I'm going to show you what it can look like, right? Like that's really a big part of what I realized in my journey is when people have told me parts don't fit together, I find a way to put them together and show you even a more beautiful experience, right?
Starting point is 00:17:06 And I believe even ClassPass was really the epitome of that too in my life is bringing parts of me together that I would never have been able to bring together in any other way. And, you know, I think so much of when we're rebelling, it's about fighting for something. I wasn't trying to rebel. I was fighting for my passion. I was fighting for my passion.
Starting point is 00:17:27 I was fighting for my purpose. And I mean, isn't that what life should be about? Is fighting for something like that. Amen. When you leave Bain & Company though, is there a part of you, because that expectation is, I mean, you never really fully shake it, right?
Starting point is 00:17:42 Is there a part of you that whispers in your ear and goes, you failed? I mean, what was hard was all my colleagues, right? That at that point who had gone to Harvard, gone to Stanford, you know, I was comparing myself to them and I felt like I was taking a step back compared to what they were doing.
Starting point is 00:18:02 But one of the other important things I learned during this time, and I think this is an important part for all of us at any phase, especially when we're going through these transitional times, is I also embraced a new community, right? So I obviously didn't just define myself
Starting point is 00:18:16 by my Bain and MIT friends. I had this huge artistic dance community that was sort of like growing, this Indian American community that was sort of coming around me Indian American community that was sort of coming around me. And that made me feel whole in a different way. So instead of constantly being around people, I felt less than I went and found a community I belonged in, even though it wasn't the one that I would have, you know, naturally feel felt inclined to go to. And I think that's
Starting point is 00:18:42 another important thing, especially when we're exploring these decisions and identities. It's, you know, back to the light thing. It's sometimes it's not the people we think are going to give us the light who give us the light. So find that new community that makes you shine. It's such an unappreciated point of resistance for people that are trying to make an adjustment in their life. I hear it so much. People say, I want to leave X situation, but I'm scared of losing the community that comes with that situation. That could be a city. It could be a job.
Starting point is 00:19:11 It could be a partner. Sometimes your lives become so intertwined that you think, well, if I lose this partner, if I lose this job or whatever, then I'm going to lose all of these people. And that really keeps people trapped. I agree with that. That's a really good point. Yeah.
Starting point is 00:19:23 I mean, and you can find new communities, you know, and I think you have to remember that the people you surround yourself with are your choice. Yeah. Right. And I've had different communities show up for me at different times in my life. Right. For me, it was the different communities that made me the entrepreneur I was. It was my business community that helped me build ClassFest, but it was also this girl who was going to ballet classes every single day with my, with my dancer friends who also was thinking about the classes that they, people need to take in their life. And it was that unique combination of my traits combined with the different experiences I was having that enabled me to build what I did ultimately.
Starting point is 00:20:03 You talk about, so you, you managed to get a, now a job you consider to be more of a nine to five where you've got time in the evenings to dance and you end up setting up your own sort of dance company. Um, how'd you get to from there to that pivotal trip to San Francisco that introduced you to the world of tech? Yeah. So in those two years, when I was at Warner Music Group, I started tasting leadership and entrepreneurship, right? I started tasting this idea of what life could look like when I was living to my own drumbeat, right? And we put on a few shows in New York City during that time that honestly like just were so well received from people. The momentum of that, the feeling I felt of my community support, it made me just start feeling
Starting point is 00:20:47 confidence in my ability to go after my dreams, right? And I think this is an important part of the journey that we also forget is that it's the confidence in the small stuff that actually builds the confidence towards the big stuff, right? Because it's not, it wasn't, okay, Pyle just decided to go quit her job one day and start a company. It was this series of small steps, right? It was putting on a show for 150 people that went well, then putting on a show for a thousand people that went well, then saying, wait, let me think about my life in a bigger way. And that's sort of where I was at that moment. So I wanted to explore new career paths that I could take. And that's why I decided to go out to San
Starting point is 00:21:23 Francisco and it changed my life. The point you made about the way confidence is built, I think is so, so important because I think a lot of people think they see people like you now sat here after all this, all you've achieved. And they think, how do I get from where I am sat on this sofa in this job that I'm in that I hate to being her it seems like such a huge canyon I have to cross that it feels like you must be from another planet so that when people see you at the finish line it can sometimes be quite demotivating it seems like so but what you've just said there is in fact there's these small it's a staircase small one tiny step at a time building like subjective evidence in yourself that you you can do a little bit more than you thought and i'm curious as to what makes people like you
Starting point is 00:22:11 take take that small step and it sounds like it's you're just driven this purpose is dragging purpose 100 if if i wasn't driven to make an impact in the world, I wouldn't do it. I mean, you know, yes, like I could go and get a good job and do all of that and live like the expected life and be fine. But that's not fire, right? That's not me taking my hours of 5 to 10 p.m. after work and reserving studio space and getting girls together or, you know, working till two, three in the morning to make reservations for people to get to class. Like that's a very different why. Right. And I think that's why I go back always to how do you find that? Why? Like, what is that light that your life is always about? And I think, you know, and I feel very blessed that I found something that made me feel a sense of service so young because nothing compares to it you know no no amount of money no amount of like you know whatever press or you know any of that is ever going to compare to the feeling of touching
Starting point is 00:23:18 somebody's life so many people might like again my dms are like how do I find my why yeah and it feels almost like a privilege, doesn't it? For people that have figured that out. And there's people, I don't know, that will be listening to this in the morning, washing the dishes, driving up and down the country in a delivery van, whatever it is, thinking, I know I'm capable and deserving of more, but I just don't know what it is. Do you believe that everybody has a purpose beyond the nine to five? I do.
Starting point is 00:23:46 Yeah. How do you find it? Yeah. I think at the end of the day, it's already inside you. It's usually ourselves that are unwilling to listen to it, right? To ask yourself, what did you love when you were younger, right? When did you light up? Who are your role models and inspirations?
Starting point is 00:24:06 What's that thing you look at for a second longer, right? Who's that person you want to talk to for a few minutes more and why? There is something pulling you there and you have to be willing to go down the path of exploring it and trying it, right? And I think that's really the hardest thing is we put so many blocks on ourselves, right? And I get it. I mean, society tells us this is the way to live. It does not tell you to live purposefully
Starting point is 00:24:36 and to go and chase your dreams. I mean, that's not, I mean, yes, we do in the Instagram world of life and quotes, I get that. But the structure of our life is not actually built that way. Right. And like you just said, I mean, you compared it to the nine to five, which is about making money. Right. And I think actually, and I have a whole chapter where I talk about money because money is the most trapping thing. That's the reason people aren't willing to do it. Usually, you know know it and I always ask people this
Starting point is 00:25:07 when they're like I don't know if you had all the money in the world how would you spend your day tomorrow that's like a very good way to start exploring what would I do without one of the biggest constraints right that are probably on my mind what would truly make you light you up right and it's not about like buying stuff right
Starting point is 00:25:23 at the end of the day like I mean anyone who wins the lottery like you know that they can go buy like buying stuff, right. At the end of the day, like, I mean, anyone who wins the lottery, like, you know, that they can go buy stuff, but that's not fulfillment at the end of the day. It's, it's a sense of purpose. Right. And I think people have to just get themselves in a place where they're trying new things. And it does honestly feel like a privilege. And that's part of also why I started ClassPass was because I wanted people to, in a way, live a life that I knew I was. I was sitting there when I was in my early 20s and I would spend my weeks performing for a show. I'd perform on Saturday night,
Starting point is 00:25:52 invite people to come and watch me dance. And I remember I felt like I had, like I said, like this pep to my life and my step and all of that. And I want everyone to have that. And I remember thinking, wait a second, like you used to be a second, like you used to be an athlete, like you were training for the Olympics. Like you were this amazing singer. And you now just show up and go to work all day and don't think about finding time to even explore
Starting point is 00:26:16 these things. So my contribution to that was honestly creating ClassPass. That was like part of my very big inspiration for it was how can I give some of that to other people to go and try something and potentially have that same enlightenment in their life. So you kind of get out of your path and your routine and meet a teacher, right, that will inspire the growth in you and that reflection in you. Because most of the times the hardest thing to do is to ask yourself what you love in your own life. And how did you, when was the moment, because I read in your book, you know, there's certain pain points we encounter where we realize, okay, I can solve this problem. And the sort of my manifestation of the solution is this app or this website. What was the problem that you encountered? And when that made you think class passes the solution? Yeah. So I was once again, training in ballet at the time I, you know, I had my nine to five,
Starting point is 00:27:09 but every day after work, I would go and train in ballet and I'd have my ballet clothes in me. And I'd been going to the same teacher for about six months at the time. And I wanted to try a new class. It was just like a very simple thing I wanted to do. I get onto my computer, I start browsing for this class. Two hours go by. It was just this terrible experience from a information standpoint, from not knowing what class to take, if it's close enough to me, what time it starts,
Starting point is 00:27:39 how do I register? And that's when I started looking at other models that existed. So there were things in the US like OpenTable, SeamlessWeb that just made this type of information so accessible and so easy and convenient for a customer that I started thinking, what if I could do this for classes and therefore get people to get an hour out of their life
Starting point is 00:27:58 that was out of their routine to go and do something fun and exciting. So that was really where it started. Even that, you kind of glossed over that, but that's pretty extraordinary because a lot of people encounter a problem, the issue you encountered trying to book that class and they go, oh fuck, the world is not, not good enough. Or they think they'll just think, oh, this is broken. And then they'll carry on with it. Oh, let me caveat that. So I had come back from San Francisco 36 hours before that. And when I was in San Francisco, I had met a bunch of entrepreneurs and this was my first time ever meeting entrepreneurs. Right. So going back to
Starting point is 00:28:29 even the whole trying new things conversation, it was really important for me to take that trip to SF. I had been sort of stuck in New York city. I'd been living this, the crazy dance life, the crazy, you know, nine to five life. And I had no time for anything else. So I was not trying new things and I needed an epiphany. I needed something to for anything else. So I was not trying new things and I needed an epiphany. I needed something to change because the two roads I was on, like they were going to crash at some point and it wasn't going to work. And I decided to go on this trip and meet a bunch of entrepreneurs. And I come back thinking, what if I could be an entrepreneur? Let me give myself two weeks to think of an idea. That's literally the mindset I was in when I encountered
Starting point is 00:29:05 that. So 36 hours later, I happened to be searching for this ballet class. And that's, it was just like during this perfect period in my life. And honestly, like this is when I sometimes think like, does the universe make us do these things? Because what are the chances of all that happening at the same time? But it did. And I really remember in that moment thinking, I know I'm the right person to build this because of this background I have, the communities I've been around, the experiences I have. There's probably no one else who cares as much about dance who then also went to MIT in pain. MIT, which is an amazing college for those that don't know. Right. And it was sort of this perfect combination of things that made me say, I got to do this.
Starting point is 00:29:46 And I went for it. But that is extraordinary because a lot of people will encounter things. I'll encounter things today. I might sit on a chair and be like, this chair could be better, but then I'll carry them with my day. You know what I mean?
Starting point is 00:29:55 And then I'll open the fridge and go, this fridge could be. Yeah, that's true. I know that. That feels like the pivotal moment, which a lot of people listening to this, they'll notice things. Maybe they don't even notice them
Starting point is 00:30:06 because there's something in, when you start looking, you know, in your case, you were actually kind of looking for a- A problem to solve. Yeah. But it takes a certain character makeup to say, I can be the one to solve this.
Starting point is 00:30:19 Also a little bit of delusion if you look at the stats. Fair. That's a very good point. I was definitely delusional at the time in thinking that. But you know what it was? It was more of, I want to try to solve this problem. Regardless. Yeah. Because it felt so tied to everything I had done in my life. I had literally fought to dance up for every year of my life up until that point. Why not bring the fight to everyone else? Right? Like, that's how I felt. I was like, I've already been doing this. Let's just go and, you know, make this happen. And, and by the way, like I'm also used my, you know, my left brain, which is, you know,
Starting point is 00:30:53 my analytical side to go and do the market research. And I was able to raise money. Like I, I definitely did this in the practical way too. And I was making sure that it wasn't just some crazy dream. I, there was, there was substance to it for sure. I mean, I wouldn't have been able to raise the capital. I did, I got into an incubator. It was a good idea, right? In the way. And it was, once again, it stemmed from a really deep why in me. And that was the most important thing. I think that's, you know, when, you know, we can talk a little bit about the failures and the points where the product didn't work, but I was never obsessed with getting a product to work. I was obsessed
Starting point is 00:31:28 with solving a problem from day one. It's how do I get people to class and not make it so hard for people to get to class? Why is it important for people to go to class? Because then they can feel what I have in dance in their life. It was just such a, like an important mission for me that I could just never stop on it. And every day it fueled me because it was just so real for me to say, I gave this to someone. And even today, like, you know, and we've booked like a hundred million hours of workouts at this point, you know, and when someone comes to me and is, and says to me, like, I just went and worked out because of ClassPass, it brings me joy because that's an hour of their life that was like what dances to me, right? That I gave them out of their
Starting point is 00:32:11 routine or expectations or the way society wants them to live that they did for themselves. And that is such a gift. And I think in my life, I knew fighting for that was always a win, whether it worked or not, right? But what if it didn't work? If it didn't work, I had a backup plan. I mean, when I say I had a backup plan, I mean, I went through my finances and my dad and I were very clear about how much money I had saved at that point to say, I had three years to build this. I had three years before I ran out of my own cash. And you've been, cause you'd been a saver as it says in the book. I had saved. And so that's the other thing is, you know, because money can be the biggest hurdle in going
Starting point is 00:32:49 after our dreams. And if you know, you're a dreamer. And I think I've always knew I was a dreamer, whether I was going to spend my money to build a company or built or put on a dance show, I knew I was always a dreamer. And so I didn't care to spend money on the smaller things in my life, right? Like I just didn't, I didn't, like I said, I didn't travel. I barely went shopping. And by the way, these are decisions I made, right? I think it's so important. I'm not saying that because I want other people to do the same. It's, it's about you knowing and thinking about it in a very deliberate way of how you're spending your money. Right. And I was building up a savings. I didn't know what I was going to spend it on. But then when this idea came and I got to sit down, I had three years to go after
Starting point is 00:33:29 running towards something. Were you scared? I was excited. I mean, it was an adrenaline rush, you know, I mean, there were times where it was terrible and challenging and sucked and, um, but I wasn't scared if i was scared i wouldn't have done it you know i think if my fear trumped my my my confidence i wouldn't have i don't think i would have been able to to uh quit my job and go for it when you quit your job and go for it at warner right you have a meeting with the chairman the chairman you 28 years old. He says something interesting to you, right? And I think this is actually a, people will say to you, oh, they're in luck.
Starting point is 00:34:09 But actually it's very much the opposite because he said that he would invest in. Yeah, so, I mean, this goes perfectly with what we were just talking about is, it's really, the reason I didn't get scared is because more and more opportunities and doors just kept opening for me. It was almost like the universe just started guiding me in the most beautiful way towards the mission, towards the purpose, towards the answer in a way that I felt before I was
Starting point is 00:34:34 blocking it. So the second I decided to go after building this company, one of the biggest things I had to do was quit my job. And on the day I quit, I decided to write an email to people I had worked with in my company, some executives, and the vice chairman of Warner Music Group says, Hey, come to my office. I'd love to hear what you're building. Go up to his office. Probably the second or third time I've ever met him in the two, three years I was there. Tell him about my idea. He says, great. I want to invest. Literally writes me a check for $10,000 and gives me an introduction into a big incubator that was in New York City. And I just remember thinking in my head, this was the scariest door I'd ever closed in my life, quitting my job. But I'm literally walking out of here with a $10,000 check towards my next thing. Why did he give you that check in your opinion a few things one so he was a former bainey so once again
Starting point is 00:35:28 reputation does follow you right like this goes back to like everything i was talking about in the sense of it's always important to do good work because if he had ever heard oh pile is not good i mean he knew that i was a good worker no matter what i did even though i didn't like once again love my job i always did good good work and i know that I, that reputation followed me and he knew that. And we call that invisible PR around here. Yeah, there you go. Right. It's so important. It shows up. It shows up. Right. Exactly. And I think that was one of the big things. And then, I mean, too, this was also like an ecosystem where entrepreneurship was a thing, but I mean, at the end of the day, he believed in me. Right. And it was also because, you know, actually this is one of my favorite
Starting point is 00:36:09 things that happened on the day I quit is I would go and tell people, right. Especially people I'd worked with who are much older than me that I was quitting my job. And here I was 10, 15 years younger than most of them. And I remember everyone looking at me almost thinking to themselves, like, I wish I had the courage to do that. So I think you forget, like, me quitting that day was such a sign of courage and my capability. And I didn't even realize it at the moment. But being able to make such a bold decision at that age. 28, yeah. It was a huge thing for even my vice chairman to see, to say, wow, like this girl is
Starting point is 00:36:46 going to go for it. Right. And I mean, that was probably one of the first hard decisions I had to make in my life. I had to make so many more, but to sort of have that control over your life, your thoughts, your dreams is such an important way to live. And honestly, at the end of the day, to be a good leader, a good CEO, like you need to be in control of your ship and in control of your life. I asked that question about why he invested because in my time at my company, I probably had just over a thousand employees. And there was two occasions where someone said they were quitting and they were leaving to start a business. And I went, I'm going to invest in your business. And it was purely based on one thing, which is exactly what you've described, which was in their invisible PR. They might not even have known that I knew,
Starting point is 00:37:29 but they were great. They always did great work. That's why you have to always do good work. And it's like, I mean, it's, it's such a, I, and I think in this day and age, people don't feel it as much, even though it might be a job you don't love, we all have to kind of, in a way, like you have to earn your, earn your, what is it called? Like earn your marks, earn your stripes, you know? And I think I remember earning my stripes to, to take the leap for my dreams, whether that was in money or skills or, and I don't regret any of that, you know? And I think when people ask me, how did you do it? I spent a, I mean, it goes back to the whole conformity rebellious thing. I was earning my stripes. So then when I felt like I could leap, I had built the parachute
Starting point is 00:38:14 in the plane, you know? Like I wasn't taking a leap without anything around me. Like I had built a great structure that was going to then let me take the most rebellious of leaps, what that came towards the mission, right? I didn't have to like rebuild all the stuff that was about my life and like worrying about money. And this is also an important thing is like when you are starting a company, if I'm worrying about paying my bills, right? And if I'm worrying about like, do I have the skills that I'm not worried or I'm not worrying about the most important thing, which is, can I get someone to class? Right? Like the number one thing for me to focus on was my business, not anything that was going on outside of that. And that's why I think it's setting ourselves up to
Starting point is 00:38:53 succeed when we are leaders, when we are entrepreneurs to be in a place where we're not worried about the peripheral constraints in our life. We're able to focus on the most important thing at hand is so important for us to do. It's what's going to make us more impactful in being able to actually solve the most important thing. Let's go to the start then of this, the class pass journey, because I'm really compelled by, you know, much of the reason I started this podcast was because I wanted to shine a light on the tough times in business and I know when you're starting a business especially a business in tech it can be really really difficult because you're sort of jockeying and pivoting to find product market fit and to figure out like what your customers want
Starting point is 00:39:34 how to deliver it and I read that when I was reading about your journey when you know you started you quit your job in 2011 and then you go through a long phase of trying to figure out how to get people to use this thing, how to market it and all that nightmare. Talk to me about that nightmare. So we went into the market with a very clear product idea. And it was a replica of what had worked in another industry. So OpenTable, which allows you to book restaurant reservations, it seemed like the right parallel to what we were doing, go on search for classes. But what I didn't realize was that there was a very big missing part in it. And I mean, I'll spare everyone like the little
Starting point is 00:40:16 details of it, but everyone has to eat. Everyone does not have to work out, right? And working out usually is something scary for people. And it's more of an aspirational thing. It was, and working out usually is something scary for people and it's more of an aspirational thing. It's not something that you have to do every single day. So they were sort of on different planes of people's psychology, which really became the biggest bottleneck to what ended up happening because we spent a year, we spent half a million dollars building a product that didn't work. And even though I had all this momentum, like I was saying, all these beautiful doors were opening for me
Starting point is 00:40:48 and they were, and I had a lot of great, what I now call false signals of success, like followers, press. We ended up on the cover of Inc. Magazine without launching a product. And all these things made me feel like I was succeeding, right?
Starting point is 00:41:01 Because this is what success looked like to everyone else. And then I launched my product and no one went to class. It was like, it was, and no one bought a class. No one was transacting. It was crickets. It was just a really, it was, this was the hardest, probably few months of the entire trajectory because I, I had never really faced failure in my life. I mean, going back to everything I just told you, I had sort of done things well. And I tried to make sure that this would go well, right? By doing everything that I knew how to, which was let's get the press, let's build a beautiful product. Let's, you know, get as many email addresses as possible. Those were like the obvious things that seem, you know, you would do when you're building a company. But I had forgot to really ask myself if I was solving the problem
Starting point is 00:41:49 I set out to. And I really think back to that moment. And even though it was the hardest, that moment is the reason I became a real entrepreneur. Like, I don't think I was an entrepreneur before that day. I was excited about solving something, but the day I became a real entrepreneur. Like, I don't think I was an entrepreneur before that day. I was excited about solving something, but the day I failed was the day I became an entrepreneur because that was the day I really had to think deeper about creating something in the world that didn't exist. And I think it's so easy to follow the blueprints of everyone else and realize that entrepreneurship
Starting point is 00:42:20 is actually about having no plan and having, you know, not following anyone else's ideas of what success is. It's about plan and having, you know, not following anyone else's ideas of what success is. It's about figuring out what, you know, what is it to solve your mission or your, you know, your business model that you're going after. And that woke me up. And it was a month or two period
Starting point is 00:42:38 where we were trying to be comfortable. Like it was this comfortable place we were in because we had raised money. We had just come out of Techstars. but I mean, it was not going well. And I knew we were going to run out of cash if like we didn't, you know, figure out something in the next few months. And we just, I remember like after a few, few weeks of it, we sent this email, literally telling people to go to class for free thinking, you know, okay, like this is gonna work. We're literally paying for the classes.
Starting point is 00:43:07 People have to go. And still no one went. And that's when I realized we had just gone the wrong direction. And I needed to like circle back up. I needed to break what we had built, just think a whole new way, re-energize my team around going about solving this problem
Starting point is 00:43:23 in a completely new way, not worrying about what we had done, but worrying about where we're going to go. And that flipped everything. And I have been there now so many times where I've been okay with throwing away our past. I mean, people don't know this, but ClassPass has changed its name three times. It wasn't called ClassPass. I mean, even this time I'm talking about it, it was called something else. And I've thrown away names, like I've thrown away product ideas. Like we've thrown away a lot of stuff. We've changed our pricing, our plans. And it's because it's not about that, right? It's about solving the problem in the world and moving towards that and your mission. So many entrepreneurs though, and this is probably the mistake I made when I was 18 and started my first little tech company was they get romantic about their initial
Starting point is 00:44:09 hypothesis being correct. Exactly. So it's like, you've got this square shape thing and you're just trying to force it into this triangle because like your ego and there's so much relying on it and you know, the runway, you know, you're running out of cash and you just, maybe I'll just push harder. And then all these vanity metrics can be kind of confusing oh we got lots of signals of success yes no one's buying anything but we've got traffic absolutely as you just said like I'm on a magazine but then certain entrepreneurs I think that have the humility to say in fact it's not about being me my hypothesis being right it's about creating a product market fit yeah you know and what was the moment when you started to get closer to that product market? Yeah. And, and, you know, one of the things I love
Starting point is 00:44:49 saying about that is to be a mission obsessed, not product obsessed. And I learned that through that journey. But, you know, we started then putting this discovery pass out there. So what we did learn is that, you know, we started finally actually going and talking to a lot of the studio owners and talking to customers. I think one of the things that happens in tech sometimes is you sit behind the tech, that you don't like go and talk to real people, right? And it was funny because I was in a tech incubator. So we showed up, we were working from like 6 a.m.
Starting point is 00:45:19 to 10 p.m. every night, but sitting in an office. We weren't actually going to class and talking to studio owners and all of that. So once we started flipping that, we started realizing that, you know, a lot of the studio owners, they were offering a free class for people who were new. They want a new people in the door. And then customers, you know, knew about all these places, but they had fear. So we were like, how do we break the fear? And so we started building this product. Our second product, which also doesn't exist anymore, was called the Passport. And so we started building this product, our second product, which also doesn't exist anymore. It was called the passport and it was a discovery pass where you could go and try 10 different classes for 30 days. So you could go to like a spin class Monday, pole dance class Tuesday,
Starting point is 00:45:54 dance class Wednesday. You can kind of, you know, it was like sort of this way for people for $50 to go and explore. This is sort of when we started realizing the whole love of variety that people had when it came to working out in classes, which was the magic of what we actually discovered in our second mistake of a product is that people loved variety. They wanted to really go and try new things. It's what motivated them. They didn't want to do the same workout every single day. How did you learn that? The variety point? Well, people started going in, like they started loving this pass, right? They started loving the 30-day pass. And then they tried to actually buy it over and over again
Starting point is 00:46:30 for the next month. And you weren't allowed to, because it was like a one-month product. And we had literally gotten these classes for no money. It was very much a do this for a month and then you're going to go find your favorite studio and buy a pass there. We thought it was lead gen for the studio owners,
Starting point is 00:46:45 but it ended up not being that at all. People literally were obsessed with the variety, wanted to do it every single month and not stop. And that's when we started thinking about what if we become a subscription? We weren't a subscription at the time. It was just this one month product. And we then started experimenting with this idea of a class pass. It wasn't even class pass at the time.
Starting point is 00:47:05 It was a class pass. And we launched it to about 50 customers in June of 2013. And they loved it. The next month, it just kind of kept doubling. And then it was exponential growth. And it just, I mean, the sales of that took over our other products. And we just knew that the monthly subscription was the way to go. And that that was the way that this model
Starting point is 00:47:26 was going to work moving forward. And that's two years in, right? Three years in. Three years in. So three years of stumbling around. I mean, I went to San Francisco in July of 2010. And this is June of 2013. So three years.
Starting point is 00:47:40 Wow. One of the quotes from your book is that, about failure being a data point, not an end point. And I really think that is I wish someone had said that to me when I was 18. Because I saw failure as a testament of my inadequacy or something as opposed to something I should be listening to. Right. And that's sort of testament to your journey. And then, you know, throughout that period, though, I think we've, how was your as a founder, something again, founders talk about a lot. How was your mental health? Because I know there's sacrifice there. Let's see a few things I would say. I mean, I sacrificed a lot, especially in those three years where we were trying to get the product right. And it wasn't working. I mean, I missed, I missed family things. I missed weddings. I was just not around, right? I mean, I was
Starting point is 00:48:25 literally at work all day long. And if someone on my team needed me, I gave my 150% to my company. So I felt fulfilled because I was doing something I loved. Was I exhausted? Yes. Was I lonely? Yeah. I mean, I thankfully lived with a roommate who is one of my like closest, dearest friends still today, but she was the only person I would see outside of people at work. You know, it was, I was living in this like closed circuit world and I don't, I don't mind that. Like as somebody who has been on a mission before, like has created dance shows where they're, you know, there's this like intensity that happens for two weeks and you go really, really intense.
Starting point is 00:49:09 You know, the thing though with the dance show is though it ends at some point, like you have the show and it's over. The thing I didn't realize about this one is, you know, it's a marathon, not a sprint. Like the dance shows can be a sprint. And that definitely got to me. And I, you know, one of the reasons I even developed this entire goal setting method was because three years in,
Starting point is 00:49:29 so right when I was at this point where I realized class was going to take off, I mean, it felt like amazing, right? I'd spent like three years. I was so focused. I'd literally like probably not talked to anyone in my life. And I found myself alone for the holidays. My sister was away. My parents were in India and I was about to like literally be by myself on Christmas. And it was one of those moments for me. I always hated the holidays as an entrepreneur because it was the one, like it was the time in my life where I couldn't work through my, like my loneliness or through work through any of my issues. It was like the one time where everyone would go and do things with other people. And I would be that person who would finally have to realize that I was on myself, right? Because I
Starting point is 00:50:10 wasn't cultivating relationships at that point in my life. I didn't have time to. And so it was a wake up call and kind of going back to, you know, my mom may have been pestering me about it for the years before. At that point in my life, I just started realizing, wait a second, like I knew Classless was going to take off. Like I just knew realizing, wait a second, like I knew Classfuls was going to take off. Like I just knew we, I mean, we only had, we had less than a thousand customers, but I had, I had caught lightning in a bottle. Like it was, it was so magical. I knew it was going to take over the world. Like it was one of those moments as an entrepreneur, I could breathe, but I looked at everything else and I'm like, everything else is a mess. My health was a
Starting point is 00:50:41 mess. I could barely work out, which was crazy for me. I wasn't dancing. I was like, I was single. I, you know, I had a few good friends, but I felt like I hadn't been there for them. And that's when I started really doing the school setting because I'm like, I need to have a bit more, I want to make sure my priorities are more reflective of the human I want to be in my life. And how, in like a practical sense, in terms of a time allocation sense, did you get from that place to living more in line with those values of connection, community, love and health? So I, you know, I'll, the details of like what I did on that session the first time I did it are in the book. But I will say this. So in the next six months after I started doing that, I literally met my husband a month later.
Starting point is 00:51:24 Really? Yes. I decided to do a huge dance show at Alvin Ailey six months later, and I sold out a thousand seats at that. So I got to do a huge performance. You're going to sell so many books just by saying you found a husband. I know. It's really crazy, but I literally changed my perspective around love and what I wanted. And I met my husband a month later, which was crazy. And I also, you know, I set goals around what I wanted to do with ClassPass. I set goals around my health and how I wanted to live and work out on a daily basis. And I did all those things. And I remember, this is always my favorite moment, six months
Starting point is 00:52:02 later, I was flying home on a plane. And when I first did this goal setting method, I had written it on a post-it note because I was on a plane and I was on another plane ride because I was always traveling. And I took it out and I looked at it and I had done everything on my dream list, you know, and sometimes just writing down those dreams is the most important thing, but it was just such an important moment because I felt more, I don't, I don't want to say the word balance because that has so many, you know, wrong intentions with it, but I felt that I was very clear about my priorities and I went towards them and I missed things too, but I didn't feel guilty about them. And I just felt so proud of myself for saying, here's what I want't feel guilty about them. And I just felt so proud of myself
Starting point is 00:52:46 for saying, here's what I want to do in my life. And I'm going to go and do it and accomplishing it. Not just obviously professionally, but personally as well. There's like an overarching theme here in your, in your journey where the minute you become intentional about something, yeah, as you just grab it, the doors open. It's true. Do you believe in that manifestation? 100%. And it goes back to you saying, you know, we were talking about having a why. I think when you don't have a why, you go aimlessly and you, you know, I think you start living life thinking that you want money, thinking you want to be famous, thinking you want power. And instead of thinking about like love and passion and purpose. And whenever I have made decisions that are about the former and not the
Starting point is 00:53:32 latter, I've never been led in the right, in the right direction. And, you know, if that's something people can take away from this, like I think is one of, it's one of the most important points is if you go towards purpose, even if you are rebelling, right? And even if you might be pissing a few people off, I guarantee your life will be more fulfilling. What were you like as an entrepreneur, as a leader and as a manager of people? I would say I was very much, I had a lot of positive energy. I'm a small human, but I, I show up with all of me. Um, I am, I expect a lot of people, I think because people have always expected a lot for me. So I'm sort of a, when,
Starting point is 00:54:13 when you start working with me, I can very quickly tell if someone's going to like sink or swim, you know, because I don't tell you a lot, but I like let you go because I think to me, that's what I've had to do is just kind of, I don't want to put a lot of boxes on you. I want you to just show me what you can be at your highest potential. And I think like that sort of, I liked giving people that room to be free and then allowing me to see what their capability is versus me saying, you need to be your best in this box that I'm giving you. And I've, I've found really great talent in that way. I've had to learn how to like hire for my strengths and weaknesses. You know, I think that's probably the hardest, the hardest parts
Starting point is 00:54:53 when your company grows is you do everything in the beginning and then you have to learn to let go. And I've definitely learned that building a tribe around you of great people is the only way to succeed. You struggled to delegate, right? In the early days? I've gotten better at it. I've realized that there is no other way to success and to build big things and great things in the world without being able to delegate. So I've become much better at it in my life. And it's the only way I, I can do what is my magical thing. Right. And I've, I think I've put a lot of thought into that is what part of this company is, is something that only I know I can do, right. Everything else that I know someone else can do,
Starting point is 00:55:35 I shouldn't be doing. Is that why you delegated the role of CEO? Yes, absolutely. At some point, a CEO title becomes a lot of, you know, managing investors, managing team, doing press. And I was like, this is not what I want to be doing with my time. I want to be solving the problem. I want to be in with my customers, working on like interesting concepts, not spending my day in a bunch of meetings that, you know, didn't feel inspiring. So I think like, you know, and everyone's set up differently.
Starting point is 00:56:03 You have to know how you work. That's another big thing is learning the insights of what motivates you. Like it's, it's the work you do and why you do it that ends up really mattering, right? In any job you're in. And I remember there was a point where I remember being so just disheartened and not wanting to show up to build my own company. And I'm like, what is going on? It was because I hated the work I was doing. And I loved obviously my company, but I hated the actual work that I had to do. And so I had to figure out a way to get past that. This is like 2016, 17. I mean, we were launching like around the world. It was so intense. It was, you know, I mean, it was magical. Like I said, it was incredible to build that. But I remember, like I said, I was showing up every day dealing with like HR issues, legal issues,
Starting point is 00:56:49 like needing to talk to my investors. I wasn't like around my customers and I wasn't going to class and around my product, you know, and that's what really fuels me as an entrepreneur and a founder. Did you have email dread? Like I used to, at one point I remember when my company was getting big because there was lots of chaos in my company and there was all kinds of cashflow issues. I used to like dread opening my emails. I was like, oh, it's going to be some other bullshit from like an investor or some other thing.
Starting point is 00:57:13 Yeah, I mean, I definitely, I wanted to make sure that I had more to look forward to. And I think there came a point where I was looking forward to less and less, right? And I think it goes back to what I was saying about, I didn't want my whole day to be like, oh, okay. There's like another competitor. Okay. We need to worry about this now. I didn't want my days to be about worrying. I wanted my days to be about dreaming. Right. And by the way, you have to, obviously as a leader of any of this, it comes with the responsibility, right? So it's not that, it's not that I didn't have to worry
Starting point is 00:57:43 about those things. There were certain parts of it that I knew I had to worry about. I needed to be on my radar. But I knew there were certain things where I'm like, I can hire someone to really work on this and fix this. It doesn't need to take up my time and energy. And that's really where the combination is or where the decision lies. So all of that passion, all of that love driven by this really deep intrinsic why, why did you step away from ClassPass?
Starting point is 00:58:05 You know, I think at some point, and this happens, I think, for so many founders, I mean, it had been a decade of my life solving this problem, which, of course, I'm so deeply passionate about. And, you know, I think the earliest days were when we did the most legwork and actually like figuring out the product, you know, the product nuances that were going to actually like unleash the behavior. I think it's just got bigger, you know, for me, I think there were other things I want to do in the world and there's probably other problems in the world I still need to go and solve. And it's on me to unleash myself to be able to face them so I can move forward towards them and have them even come into my periphery.
Starting point is 00:58:43 I think if you're kind of stuck in the past, you don't even welcome the doors, right? That are, are that you need to go through to reach your future. And I know for me, my, my future is waiting for me, you know, and it's on me to sit there and walk through the door and go, go towards it. And was there, was there a feeling of like a loss of love? Yeah. I mean, it's a bittersweet moment, you know, it was, um, it's super bittersweet, right? I always say this, like the hardest day was when I stopped getting my, my class bus email. I mean, like it was insane. I've had this email for, for years. It was like my main inbox. And, um, you know, it was, it was definitely a sense of loss. I mean, I think it's, you know, for, it's like having a child and watching your child get married. Right. But it's also being able to say like, they're okay. I, I did all I could to get them to this point and being proud of that. And that's really where I'm at. I remember that when I resigned from my company,
Starting point is 00:59:44 it went public. And I said to the company, I said company I said I'm gonna resign but I have one caveat they're like what is it I was like I want to keep my email oh you did you said that I still have my I you know it's funny you say that I think I didn't going back to the whole uh it was just been more noise right yeah true you know and so I don't check it yeah I figured you yeah I just think it was it was a nice break for me I actually remember creating a new email address and it was like no mail and I'm like what you know and it was it was interesting because it started making me realize like what do I want to fill that part of my life up with you know what's the answer that I'm sort of in the middle of it still, but you know, obviously lots of dance, you know,
Starting point is 01:00:29 I think I probably have a few more big problems in the world to solve. You know, I'm only 39, you know, it's interesting because I'm young, you know, my mom and I always talk about this too. And she's like, it's interesting. Cause yeah, like I could retire. There's no part of me that would ever think about that, you know. But it's an interesting, it's a great place to be. The valuation of ClassPass at sale is probably confidential as it tends to be. But I know that in 2020 in the Series E round, it was valued at over a billion. It's a lot of money. How does that change things for you?
Starting point is 01:01:07 Well, you know, we haven't exited so like the company hasn't been been sold yet so it's still private but was your stake acquired or was your your stake is still in the company my stake is still in the company yeah so it's not fully you know fully there but you know i think these and here's the thing the reason why that was such an important moment was because of what it really, the message it sent for women, especially in me being, you know, an Indian woman, like that was actually the most important part of it. I don't think as an entrepreneur, you should run towards numbers like that because what you should run towards is making an impact, right? The hundred million hours of people's lives is actually much more impactful to my business and society than hitting that billion dollar valuation.
Starting point is 01:01:46 But in my case, I think it's different because I know what that represents to so many other girls out there who can look at something and say, wow, if she can do it, maybe I can too. And that to me is a really important part of it. And that wave of press whenever someone becomes a unicorn is tremendous, right? right and that will reach so so many young women all over the world and entrepreneurs your partner your your son completely other part of your life nick and zane yep nick and zane how's that been you know you talk about the obsession you've had building class pass um entrepreneurs always struggle and tend to struggle in managing their romantic relationships in the other part of their life what advice have you got for me on maintaining a good romantic relationship and family whilst also striving to big build big dreams yeah and I
Starting point is 01:02:33 I'll be honest I think we're all always still learning in the process of it but I think one of the biggest things I learned is and this goes along with a lot of the advice I had with my parents is bring them along the journey. Nick was with me through so much of it. I mean, when we went to go launch London, I always actually love the story is me, one of my co-founder and one of my sales girls came with me and so did Nick. And we had to go try out about 30 studios in London in about five days. And Nick just went and did some of them too. Like it was amazing. We all just went and worked out.
Starting point is 01:03:10 And he was sort of like checking out studios because before we put anything on the platform, we wanted to make sure they were vetted studios. And this was, like I said, it was like six, seven years ago. So it wasn't that much, that many reviews on studios. And yeah, like, I mean, he would come to Australia with me, come to London with me, come to London with me. And he was just a big part of the process, you know? And I think that's so awesome that we
Starting point is 01:03:31 got to live, like he got to live the dream with me. And I think that was a really nice part of it. I think as we've had a kid, we've just had to become very clear on priorities, right? And he is, and he's a partner at a law firm. He's, you know, one of the youngest partners at his law firm. It's insane what he's been able to accomplish in his career. So we have to just always be very, very communicative on what we both want, right? And setting goals and, hey, like, what do we want to accomplish this year in terms of our lives, right? The same way I think about it personally, we have to think about it in terms of what our family wants to do, whether it's like school, whether it's traveling, right? What do we
Starting point is 01:04:09 want to make sure we both do as a family unit combined with, you know, our jobs and our ambition, you know? And I think it's so important, especially for women to surround themselves with partners and people who will constantly help them stay ambitious in their life because it's one of the hardest things. What if there's conflict between when you think about what the family wants to do and what Pyle wants to do as in terms of your ambitions and then his ambitions with his career? You have to talk it out and come up with a plan. You know, to me, a plan is the most important thing. And sometimes there is conflict, but you have to try new things similar to pivoting, right? And iterating like on a company there is conflict, but you have to try new things. Similar to pivoting, right?
Starting point is 01:04:45 And iterating like on a company, both people have to be flexible to be like, okay, well, like if this current situation isn't working, we're gonna try something new, right? Okay, like you want this, I want this. What if we try a combination of this for six months? You just have to be flexible and adaptable. I think the biggest mistake is not doing anything
Starting point is 01:05:04 and staying sort of stagnant in a place where someone's uncomfortable just have to be flexible and adaptable. I think the biggest mistake is not doing anything and staying sort of stagnant in a place where someone's uncomfortable or someone's not happy and not helping the other person, right? At the end of the day, Nick being happy in his life is going to make him the best husband to me and the best dad. And me being happy in my life is going to make me the best mom and best wife to him, Right. And we both know that. So it's about saying, what does happiness look like to both to us individually, but then us together as a family. Your journey has weaved and up, down, left, right, all of it. It's been a tremendous roller coaster with so many highs and lows and everything in between. You spoke earlier about the importance mentorship has played in your life. Have you ever been to therapy? Have I ever been to therapy?
Starting point is 01:05:49 I did a little bit of therapy actually at the beginning of last year. You know, it was, I had a baby by the way, six weeks before the pandemic. And then like my company came to a halt. It was just a really crazy time. So I had just gone to therapy to just start talking to somebody because I didn't even know how to make sense of so much of where my mental state was at that point. I hadn't seen people. I'd literally been a mom for a year living at home. Right. It was just my life was so different than what it looked like pre-pandemic at that point. And so, yeah, I have.
Starting point is 01:06:25 And I mean, I recommend it to anyone. It's sort of like a fitness instructor who works on your body. You need to work on your mind sometimes and see, you know, what your roadblocks are, right? We know them like, oh my God, I don't feel strong with my left arm. Like, how do you get that stronger? We sometimes have blocks like that too. And it's sometimes, for me, it's been like, sometimes there'll be a feeling which I can't, where you just know you're out of orientation well something's not right I think the pandemic
Starting point is 01:06:48 did that to a lot of us which was yeah destabilized our us in many many ways um your journey is is phenomenal it's really really phenomenal and you're a really phenomenal person for so many reasons one of the reasons why is just you're just this from like the minute you walked into this room you're just this like ray of sunshine oh thank you and that's why I think I asked the question about like therapy and your hard moments in particular because you have you have just an unbelievable smile and you have such an it I'm like is this person always this this you know but it goes down to I always believe there's the light right like I think it's the question you we started with It was, I just believe there's like goodness to give and service and purpose. And when I'm not aligned with my purpose, I do feel sad,
Starting point is 01:07:36 right? Those are my like hardest moments where, you know, if I didn't care about sharing, you know, my insights and stuff, I could be, you know, somebody who wasn't happy, but I, I do things intentionally. And therefore, how can you not be happy doing the things that you love in your life? So beautiful. We have a closing tradition. Okay. The previous guest writes a question for the next guest. Okay. And they don't know who they're writing it for. What is one thing you would do if you weren't afraid at all? You know, it's interesting. Mentally, I don't have many things that I don't feel like I could solve. So it's not mental. I probably have more physical things because I'm such a small, like I'm four 11, right? It's like the, it's an interesting thing
Starting point is 01:08:29 because I feel more physically fearful of things than I do. Actually, you know what I would do? I would do, I would run a marathon. Interesting. And I love running. I just have never run that many miles. Are you afraid? I'm not, I'm probably not afraid, but potentially I'd have to work through what's holding me back from it, but maybe there is some fear. I'm going to pay attention and see if you end up running a marathon. Thank you so much for your time and your wisdom. It's so, you're such a breath of fresh air for so many reasons, but you're a real source of inspiration. And what you've, what you've accomplished with, with ClassPass is is just astounding it really is astounding and you always like humility and openness to share the truth about that not just in the book but but here today is going to be liberating for a lot of people and that the whole you know one of the key
Starting point is 01:09:16 lessons i come away with even though i feel like i i might have said this if you'd asked me it's just the unbelievable importance of having and following that voice inside of us which is there and all the reasons we suppress it because of external whatever whatever but you know um as as you I was sitting there as you're talking I was thinking you know what as well the other thing is like even if you you try and do something else whether it's management consulting whatever you're never actually going to master it. Yeah. Because it's always going to be a tedious job.
Starting point is 01:09:48 Yeah. When you ended up mastering the thing that was in line with your passion. And I think that's a really important lesson to everybody who feels like they're in a situation now that might not be in line with that voice inside. Right. Thank you.
Starting point is 01:09:57 Be the master of you. Amen. You're brilliant. Thank you so much for your time. Thank you. Thanks for having me, Stephen.

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