The Diary Of A CEO with Steven Bartlett - Classpass Founder: Quitting My 9-5 Led To A $1 Billion Business: Payal Kadakia
Episode Date: May 9, 2022Payal is the founder of Classpass, the app that’s helped millions of users find their passion. Her own love of dancing encouraged her to start a business which enabled anyone, anywhere to find somet...hing they loved to do. When Payal’s parents moved to America with no money and no connections, they had to completely start their life from scratch. Payal grew up in a home where her mother often wasn’t home, working late-night shifts to keep her family going. How far Payal has come. Today she shares exactly how she got there. The sheer determination with which she ruthlessly sets her goals and priorities, and then systematically chases after them with everything she’s got, was hugely inspiring to me, and I’m sure it will be to you too. Follow Payal: Twitter - https://twitter.com/payalkadakia Instagram - https://www.instagram.com/payal Payal's book: https://www.amazon.co.uk/LifePass-Groundbreaking-Approach-Goal-Setting/dp/1399706756 Follow me: https://beacons.ai/diaryofaceo
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Quick one. Just wanted to say a big thank you to three people very quickly. First people I want
to say thank you to is all of you that listen to the show. Never in my wildest dreams is all I can
say. Never in my wildest dreams did I think I'd start a podcast in my kitchen and that it would
expand all over the world as it has done. And we've now opened our first studio in America,
thanks to my very helpful team led by Jack on the production side of things. So thank you to Jack
and the team for building out the new American studio. And thirdly to to Amazon Music, who when they heard that we were expanding to the United
States, and I'd be recording a lot more over in the States, they put a massive billboard
in Times Square for the show. So thank you so much, Amazon Music. Thank you to our team. And
thank you to all of you that listened to this show. Let's continue. I think society goes,
success is get this job, get married, get a house. What does that do to you?
It just really makes your life feel small.
The founder of Kloss Boss.
Monthly fitness program.
A billion dollar founder.
Wild!
Good luck, yo!
When I would watch my parents not really fit in, it sort of made me realize maybe I don't
fit in and then be told I smelled or I didn't belong somewhere.
Everyone wanted to box me into something and I
just refused to be boxed. I spent half a million dollars building a product that didn't work.
Was I exhausted? Yes. Was I lonely? Yeah. I missed family things. I missed weddings. I was just not
around. I have learned at this point like time means more to me than money. I want to make sure
my priorities are more reflective of the human I want to be in my life. If you go towards purpose,
I guarantee your life will be more fulfilling. Do you believe that everybody has a purpose
beyond the nine to five? I do. How do you find it? So first of all.
So without further ado, I'm Stephen Bartlett, and this is the Diary of a CEO USA edition. I hope nobody's
listening, but if you are, then please keep this to yourself.
When I read someone's story, one of the first questions I try and answer when I'm reading
through that, especially the early years, is I'm trying to identify what it is that made them either an anomaly or hungry. I have a kind
of a thesis that much of people's drive and their ambition, especially the people that I sit here
with, comes from kind of some kind of pain or trauma or early experience that molded them.
So my question to you is what made you hungry? You know, when I was younger, I got to taste something that was so magical, which was dance.
And it was this place in my life that it wasn't about the physicality of actually dancing.
It was the ability to make other people feel through something that I did. And to be able to realize
that as a human being, you can have that type of influence, power, connection to other people.
And to feel that when you are four or five years old was just this magical experience for me that
honestly nothing else in my life could compare to it.
And once I uncovered that,
I always wanted to feel that in anything I did.
And I strived in all the work I did
and all of the different careers I've had in my life
and the different art I've done,
I've strived always to go back to that intention
of how do I give to others and make
them feel something in their life. And that's really been this anchor for me and its purpose
at the end of the day. And that started at five years old? Yeah. When I was really young. With a
dance at a wedding? Yeah. It was just a random dance performance that for some reason I started dancing and
everyone started watching me. And it wasn't anything that was a structured performance
by any means. It was very much just this organic thing that came out of me. And I really just loved
it. And I realized actually in a deeper way that the other part of the hunger came from when I danced and felt that feeling,
I felt like the most authentic version of me. And I realized that I was in so many settings
where I didn't always feel like I could be me. And whether that was, you know, being an Indian
girl in the middle of a town where no one looked like me, or sometimes being with my Indian community,
but being in a town where I was a cheerleader and I didn't fit in there,
I realized that so many parts of me never felt whole.
And I was always showing up with one little strand of me,
one little strand of me there, here.
And I felt when I performed and danced, especially Indian dance,
I felt like the most whole version
of who I was. The resistance you felt and the struggle you felt of trying to, I guess, conform
to two different communities at the same time. So tell me about trying to be an American in a town
where there's, you know, 300 people at your school and you're the only people of Indian heritage.
How is that?
I think one of the most interesting parts of it is so much of this comes from the parents,
not really from the kids.
And when I would watch my parents not really fit in, it sort of made me realize maybe I
don't fit in.
It was sort of this interesting way to look at my parents and know that they felt uncomfortable
and then look at myself and be in different settings
and realize, wait, I don't look like everyone else.
And then be told I smelled or my food smelled
or I didn't belong somewhere
because my hair color was different
was just a very interesting place to be.
Kids said that to you?
Yeah, I mean, I talk about it in my
book, but there were some, some really harsh moments, you know, and when you're young,
you're, you're impressionable, right? Things can scar you for a very long time. And I think for me,
the goodness was that I did have this place of dance that made me feel grounded and made me feel
whole. Because if I didn't have that,
I think the trauma that I was probably going through by not fitting in would have just burned
a hole so deep in me that I'm not sure how I would have been able to recover. But I had this light,
right? And I think that's, you know, going back to what you were asking, it was the light that I
saw that there is something beautiful out there for me to go and do for the world if I can just hang on to it and fight for it.
And it was a fight for me to even hang on to whatever my identity was, right?
I mean, we talk about our identities in all these labels, which I really don't love, like whether it's Indian American CEO, whatever all these labels are. It was really just, I think my whole journey in my life was a fight to be myself in any setting and not have people tell me what to do. Right. I think
we all struggle with that in our whole lives and probably why I had to be a CEO because I don't
like anyone telling me what to do, but it really stemmed because I think throughout my life,
everyone wanted to box me into something and I just refused to be boxed. Did your parents want to box me into something. And I just refused to be boxed.
Did your parents want to box you into something?
Of course. I mean, my parents, you know, they sacrificed everything to come to America. They
obviously wanted my sister and I to have successful careers, which, you know, amounted to a few
different industries, like be a doctor, a lawyer, engineer, or, you know, and then the other part of it was get married, you know, obviously at like a normal age where you could cook for your family
and be a good wife, right? These were sort of the, these were the expectations that were set in my
life. And I think that's really the hardest part is when you are constantly brought in your life in saying that you need to live by the expectations of
others, you end up either rebelling or you conform. And I always wanted to make my parents
proud. So I knew I did what I felt was at the core part of the value. So for example, if it was
getting education, I thought that was important too. I wasn't going to sit there and rebel from
getting education, but there came a point in my career trajectory where I had to say,
okay, like I have checked every box in this. Now I have to do it my way with the way I really want
to feel and not conform and rebel. And I think that's really the whole formula of people knowing
when to rebel and when to conform. You referenced that you were looking for a different feeling
after checking those boxes.
What was the feeling you had when you were doing that job?
I had trained myself my entire life to do well
when people told me to hit this mark in my life, right?
And that's like, in a way,
that's like how I developed the skills in my life
to always propel myself and execute and make sure that I was able to, you know, be responsible and
move forward and everything I did. But I felt no deep fire or passion or love towards it, right?
I wasn't jumping out of my bed to go to my office to go and work for my clients. Right. I was
doing what I had to because, you know, I knew it was, was again, expected of me.
When you hear, you must have friends that are living a life that is expected of them.
And you can start to see as the years go on, the consequence of living a life that is expected of
you. Absolutely. What would you say to those people? And what lessons have you learned
about living a life expected of you?
I mean, that's not the way to have a fulfilled life.
You can have a life and you can probably check all the boxes
and make your people proud in your life,
but you're gonna be on the other side of it and feel empty.
And that feeling of emptiness
is the worst feeling anyone can ever have.
And I think people
come to it at different points in their life. They either come to it when they're 20 or they
come to it when they're 50. And that's because they haven't done the work to actually ask
themselves, what are the expectations you want for your own life? And that's the problem. I think
we're never taught that, right? No one's ever asked us what we want for our own lives. And I think society
goes and tells us, okay, success is get this job. Success is get married, get a house, have kids,
you know? And especially for women, it's even, I think, even a bit more of a closed road. And
that, what does that do to you? It just really, it makes your life feel small, right? Because it
makes you feel like you can't get past it
to go and live for your dreams.
And ultimately, you know, and I've been there in my life
where I have felt like the road has closed in
and it's left me feeling hopeless.
And that's the worst place in the world to be
is feeling hopeless.
The best thing you could do is feel like you can go
and do anything,
change the world. And I think the more you taste it, the more you want more of it in your life.
At that phase in your life, were you battling somewhat with your North Star, that light you
referenced earlier, which was dancing, but also your, I guess your nine to five.
Yeah.
And tell me about that battle and how dance ultimately ended up winning.
I remember always having this bounce in my step.
Like I would walk to work
in the middle of New York City,
choreographing in my head,
listening to the song I was performing.
I in a weird way was like embodying this life
of what I wanted to be.
And then I would get to the office
and I would do my work. And, you know,
once again, like I love the Steve Martin quote of be so good, they can't ignore you. Like
whatever work I do in my life, I will do 150% if I say yes. But I knew that something was wrong.
I didn't want to live like that. I didn't want to feel like I was hiding so much of who I was.
And as my nine to five, which by the way, in consulting
isn't a nine to five, you work like 80 hours a week. I mean, that was my life. And I, as I realized
that if I wanted to commit to that career path, that that 80 was probably going to go to 90,
it was going to go to a hundred, was going to be traveling. And I was going to have to say no more and more to the thing I loved.
I just realized I wasn't willing to make that trade-off. And I think that's sometimes the
hardest thing people have to think about is what are you sacrificing? What's the trade-off in your
life that you're making? And I just wasn't willing to make it at that point. And I had
done so much in my life at that point where I felt like I had achieved,
according to everyone else, enough to start taking a little bit of a path to being rebellious,
right? And I think that's really when I started to do a lot of work to say,
what can I do to bring all parts of me to the table?
When you make that decision to leave Bain & Company,
the management consulting firm in New York,
was there like a series of catalystic sort of moments
or pivotal moments near the end of your time there
that made you think, oh, fuck this?
You know, like I read about a meeting you had,
a performance review.
Yeah, so it's literally the opening of my book.
But, you know, a few things happen,
I would say. So first of all, most people stay in consulting, like at this, this job for about three years, then you go off to business school. It's sort of the usual route people take. So I was
in my third year there and a few people can kind of stay on and just continue there. I really wasn't interested in going
to business school at the time.
I wanted to live.
I wanted to like be in New York City
and feel the energy of it.
And so in my third year,
I had a performance in the middle of Times Square
for this big unveiling of Aishwarya Rai's
Madame Tussauds statue,
which was an important thing. And Aishwarya
Rai is one of my icons, especially as a dancer. She's a huge Bollywood actress. And the week
before a client meeting gets scheduled at the same time as my performance. And I'm, you know,
my clients are big clients. These aren't, these are fortune 500 companies. These aren't small
clients by any means. And we're meeting like the CEOs, you know, CFOs of the company. And I remember
talking to my boss saying, hey, you know what? I really want to go to the performance. I'm not
like a big part of this meeting. Is it okay if I miss it? And we talked about it really briefly.
It wasn't a big deal. I didn't feel bad about it. I went to the performance. It went well.
A few months later, we're sitting down talking about, you know, review and she's like giving me feedback. And she says this thing to me, which just triggered me. And it was,
is this the job you really want? Like, I don't think that you want to be a consultant. And I
took that in my heart as, oh my gosh, she doesn't think I'm good enough. Right. And I just kind of
went through how throughout my life, I've been taught to be type A. Everyone tell me I've done
a good job. And so my initial
reaction to her saying that to me was, I'm going to prove to you how good I am, right? That's like
the natural type A reaction is to say, no, no, what do you mean? Like, I love this job. I really
want to be here. And the more I started thinking about that, the more I realized she was right.
I didn't want to be there. It was not the life I wanted. It was not the career I wanted. And that's when I decided to start looking at other jobs that would give me a
bit more of the flexibility I wanted in my day to day, but still pay the bills.
And that's when you move over to MTV?
I went to Warner Music Group.
Warner. Okay. And there's this really interesting balance that I see in you,
like, which clearly shifts in your life where you feel like you're a um and correct me where I'm wrong here but you're quite a good like conformist
in terms of expectation and then slowly rebellion starts to creep in and it was just just had me
thinking about like the probably if there is a right balance of conformity and rebellion in our
life because conformity makes sense you know in some regards you can't just be rebuttal. We'd all be living out in the desert or something.
But just the interesting balance I see in people like you that I meet of,
I mean, a lot of them start as kind of conformists
or a little bit more people pleasing,
especially first generation immigrant families.
And then that fails them.
Yeah.
In terms of fulfillment, happiness, mental health.
And then that's where the rebellion starts to...
I think that's the key.
It's rebelling for the right reason, if that makes sense.
I always believe that I was rebelling for purpose.
Right.
Right?
And if you're rebelling for purpose...
It's a strong force.
Exactly.
It's justifiable, right?
Dance wasn't something that was just, okay, pile, go and do this because it's a hobby. Like it, it was this place for me to bring together so much of my trauma, actually, from when I was younger, it festivals and bringing all of me together to say, when the world doesn't want to accept the different
parts of who I am, I'm going to show you what it can look like, right? Like that's really a big part
of what I realized in my journey is when people have told me parts don't fit together, I find a
way to put them together and show you even a more beautiful experience, right?
And I believe even ClassPass was really the epitome of that too
in my life is bringing parts of me together
that I would never have been able to bring together
in any other way.
And, you know, I think so much of when we're rebelling,
it's about fighting for something.
I wasn't trying to rebel.
I was fighting for my passion. I was fighting for my passion.
I was fighting for my purpose.
And I mean, isn't that what life should be about?
Is fighting for something like that.
Amen.
When you leave Bain & Company though,
is there a part of you,
because that expectation is,
I mean, you never really fully shake it, right?
Is there a part of you that whispers in your ear and goes,
you failed?
I mean, what was hard was all my colleagues, right?
That at that point who had gone to Harvard,
gone to Stanford, you know,
I was comparing myself to them
and I felt like I was taking a step back
compared to what they were doing.
But one of the other important things
I learned during this time,
and I think this is an important part
for all of us at any phase,
especially when we're going through
these transitional times,
is I also embraced a new community, right?
So I obviously didn't just define myself
by my Bain and MIT friends.
I had this huge artistic dance community
that was sort of like growing,
this Indian American community
that was sort of coming around me Indian American community that was sort of
coming around me. And that made me feel whole in a different way. So instead of constantly being
around people, I felt less than I went and found a community I belonged in, even though it wasn't
the one that I would have, you know, naturally feel felt inclined to go to. And I think that's
another important thing, especially when we're exploring these decisions and identities. It's, you know, back to the light thing.
It's sometimes it's not the people we think are going to give us the light who give us the light.
So find that new community that makes you shine. It's such an unappreciated point of resistance
for people that are trying to make an adjustment in their life. I hear it so much. People say,
I want to leave X situation,
but I'm scared of losing the community that comes with that situation.
That could be a city.
It could be a job.
It could be a partner.
Sometimes your lives become so intertwined that you think,
well, if I lose this partner, if I lose this job or whatever,
then I'm going to lose all of these people.
And that really keeps people trapped.
I agree with that.
That's a really good point.
Yeah.
I mean, and you can find new
communities, you know, and I think you have to remember that the people you surround yourself
with are your choice. Yeah. Right. And I've had different communities show up for me at different
times in my life. Right. For me, it was the different communities that made me the entrepreneur
I was. It was my business community that helped me build ClassFest, but it was also this girl who was going to ballet classes every single day with my,
with my dancer friends who also was thinking about the classes that they, people need to take
in their life. And it was that unique combination of my traits combined with the different
experiences I was having that enabled me to build what I did ultimately.
You talk about, so you, you managed to
get a, now a job you consider to be more of a nine to five where you've got time in the evenings to
dance and you end up setting up your own sort of dance company. Um, how'd you get to from there
to that pivotal trip to San Francisco that introduced you to the world of tech?
Yeah. So in those two years, when I was at Warner Music Group, I started tasting leadership and entrepreneurship, right?
I started tasting this idea of what life could look like when I was living to my own drumbeat, right?
And we put on a few shows in New York City during that time that honestly like just were so well received from people.
The momentum of that, the feeling I felt of my community support, it made me just start feeling
confidence in my ability to go after my dreams, right? And I think this is an important part of
the journey that we also forget is that it's the confidence in the small stuff that actually
builds the confidence towards the big stuff, right? Because it's not, it wasn't, okay,
Pyle just decided to go quit her job one day and start
a company. It was this series of small steps, right? It was putting on a show for 150 people
that went well, then putting on a show for a thousand people that went well, then saying,
wait, let me think about my life in a bigger way. And that's sort of where I was at that moment. So
I wanted to explore new career paths that I could take. And that's why I decided to go out to San
Francisco and it changed my life. The point you made about the way confidence is built, I think is so,
so important because I think a lot of people think they see people like you now sat here
after all this, all you've achieved. And they think, how do I get from where I am sat on this
sofa in this job that I'm in that I hate to being her it seems like such a huge canyon I have to cross
that it feels like you must be from another planet so that when people see you at the finish line it
can sometimes be quite demotivating it seems like so but what you've just said there is in fact
there's these small it's a staircase small one tiny step at a time building like subjective evidence in yourself that
you you can do a little bit more than you thought and i'm curious as to what makes people like you
take take that small step and it sounds like it's you're just driven this purpose is dragging purpose
100 if if i wasn't driven to make an impact in the world, I wouldn't do it. I mean, you know, yes, like I could go and get a good job and do all of that and live like the expected life and be fine.
But that's not fire, right?
That's not me taking my hours of 5 to 10 p.m. after work and reserving studio space and getting girls together or, you know, working till two, three in the morning to make reservations for people to get to class. Like that's a very
different why. Right. And I think that's why I go back always to how do you find that? Why? Like,
what is that light that your life is always about? And I think, you know, and I feel very
blessed that I found something that made me feel a sense of service so young because nothing compares to it you know no no amount of money no amount of like
you know whatever press or you know any of that is ever going to compare to the feeling of touching
somebody's life so many people might like again my dms are like how do I find my why yeah and it
feels almost like a privilege, doesn't it?
For people that have figured that out.
And there's people, I don't know, that will be listening to this in the morning,
washing the dishes, driving up and down the country in a delivery van, whatever it is,
thinking, I know I'm capable and deserving of more, but I just don't know what it is.
Do you believe that everybody has a purpose beyond the nine to five?
I do.
Yeah.
How do you find it?
Yeah.
I think at the end of the day, it's already inside you.
It's usually ourselves that are unwilling to listen to it, right?
To ask yourself, what did you love when you were younger, right?
When did you light up?
Who are your role models and inspirations?
What's that thing you look at for a second longer, right? Who's that person you want to talk to
for a few minutes more and why? There is something pulling you there and you have to be willing
to go down the path of exploring it and trying it, right?
And I think that's really the hardest thing
is we put so many blocks on ourselves, right?
And I get it.
I mean, society tells us this is the way to live.
It does not tell you to live purposefully
and to go and chase your dreams.
I mean, that's not, I mean, yes, we do
in the Instagram world of life and quotes, I get that.
But the structure of our life is not
actually built that way. Right. And like you just said, I mean, you compared it to the nine to five,
which is about making money. Right. And I think actually, and I have a whole chapter where I talk
about money because money is the most trapping thing. That's the reason people aren't willing
to do it. Usually, you know know it and I always ask people this
when they're like I don't know if you had all the money
in the world how would you spend your day tomorrow
that's like a very good way to start exploring
what would I do without one of the biggest
constraints right that are probably on my
mind what would truly
make you light you up right
and it's not about like buying stuff right
at the end of the day like I mean anyone who wins the lottery like you know that they can go buy like buying stuff, right. At the end of the day, like, I mean, anyone who wins the lottery, like, you know, that they can go buy stuff,
but that's not fulfillment at the end of the day. It's, it's a sense of purpose. Right. And
I think people have to just get themselves in a place where they're trying new things. And
it does honestly feel like a privilege. And that's part of also why I started ClassPass
was because I wanted people to, in a way, live a life that I knew I was.
I was sitting there when I was in my early 20s
and I would spend my weeks performing for a show.
I'd perform on Saturday night,
invite people to come and watch me dance.
And I remember I felt like I had, like I said,
like this pep to my life and my step and all of that.
And I want everyone to have that.
And I remember thinking, wait a second,
like you used to be a second, like you used
to be an athlete, like you were training for the Olympics. Like you were this amazing singer. And
you now just show up and go to work all day and don't think about finding time to even explore
these things. So my contribution to that was honestly creating ClassPass. That was like part
of my very big inspiration for it was how can I give some of that to other people to go and try something and potentially have that same enlightenment in their life.
So you kind of get out of your path and your routine and meet a teacher, right, that will inspire the growth in you and that reflection in you.
Because most of the times the hardest thing to do is to ask yourself what you love in your own life.
And how did you, when was the moment, because I read in your book, you know,
there's certain pain points we encounter where we realize, okay, I can solve this problem.
And the sort of my manifestation of the solution is this app or this website. What was the problem that you encountered? And when that made you think class passes the solution?
Yeah. So I was once again, training in ballet at the time I, you know, I had my nine to five,
but every day after work, I would go and train in ballet and I'd have my ballet clothes in me.
And I'd been going to the same teacher for about six months at the time. And I wanted to try a new
class. It was just like a very simple thing I wanted to do. I get onto my computer, I start browsing for this class.
Two hours go by.
It was just this terrible experience
from a information standpoint,
from not knowing what class to take,
if it's close enough to me, what time it starts,
how do I register?
And that's when I started looking at other models
that existed.
So there were things in the US like OpenTable, SeamlessWeb
that just made this type of information so accessible
and so easy and convenient for a customer
that I started thinking, what if I could do this for classes
and therefore get people to get an hour out of their life
that was out of their routine to go and do something fun and exciting.
So that was really where it started.
Even that, you kind of glossed over that, but that's pretty extraordinary because a lot of people encounter a problem, the issue you encountered trying to book that class and
they go, oh fuck, the world is not, not good enough. Or they think they'll just think,
oh, this is broken. And then they'll carry on with it.
Oh, let me caveat that. So I had come back from San Francisco 36 hours before that. And when I
was in San Francisco, I had met a bunch of
entrepreneurs and this was my first time ever meeting entrepreneurs. Right. So going back to
even the whole trying new things conversation, it was really important for me to take that trip to
SF. I had been sort of stuck in New York city. I'd been living this, the crazy dance life, the crazy,
you know, nine to five life. And I had no time for anything else. So I was not trying new things
and I needed an epiphany. I needed something to for anything else. So I was not trying new things and I needed
an epiphany. I needed something to change because the two roads I was on, like they were going to
crash at some point and it wasn't going to work. And I decided to go on this trip and meet a bunch
of entrepreneurs. And I come back thinking, what if I could be an entrepreneur? Let me give myself
two weeks to think of an idea. That's literally the mindset I was in when I encountered
that. So 36 hours later, I happened to be searching for this ballet class. And that's,
it was just like during this perfect period in my life. And honestly, like this is when I sometimes
think like, does the universe make us do these things? Because what are the chances of all that
happening at the same time? But it did. And I really remember in that moment
thinking, I know I'm the right person to build this because of this background I have, the
communities I've been around, the experiences I have. There's probably no one else who cares as
much about dance who then also went to MIT in pain. MIT, which is an amazing college for those
that don't know. Right. And it was sort of this perfect combination of things that made me say, I got to do this.
And I went for it.
But that is extraordinary
because a lot of people will encounter things.
I'll encounter things today.
I might sit on a chair and be like,
this chair could be better,
but then I'll carry them with my day.
You know what I mean?
And then I'll open the fridge and go,
this fridge could be.
Yeah, that's true.
I know that.
That feels like the pivotal moment,
which a lot of people listening to this,
they'll notice things.
Maybe they don't even notice them
because there's something in,
when you start looking,
you know, in your case,
you were actually kind of looking for a-
A problem to solve.
Yeah.
But it takes a certain character makeup to say,
I can be the one to solve this.
Also a little bit of delusion if you look at the stats.
Fair.
That's a very good point.
I was definitely delusional at the time in thinking that. But you know what it was? It was more of, I want to try to solve this
problem. Regardless. Yeah. Because it felt so tied to everything I had done in my life. I had
literally fought to dance up for every year of my life up until that point. Why not bring the fight
to everyone else? Right? Like, that's how I felt. I was like, I've already been doing this. Let's just go and, you know, make this happen. And,
and by the way, like I'm also used my, you know, my left brain, which is, you know,
my analytical side to go and do the market research. And I was able to raise money. Like I,
I definitely did this in the practical way too. And I was making sure that it wasn't just some
crazy dream. I, there was,
there was substance to it for sure. I mean, I wouldn't have been able to raise the capital.
I did, I got into an incubator. It was a good idea, right? In the way. And it was, once again,
it stemmed from a really deep why in me. And that was the most important thing. I think that's,
you know, when, you know, we can talk a little bit about the failures and the points where the
product didn't work, but I was never obsessed with getting a product to work. I was obsessed
with solving a problem from day one. It's how do I get people to class and not make it so hard
for people to get to class? Why is it important for people to go to class? Because then they can
feel what I have in dance in their life. It was just such a, like an important mission for me
that I could just never stop on it. And every day it
fueled me because it was just so real for me to say, I gave this to someone. And even today,
like, you know, and we've booked like a hundred million hours of workouts at this point, you know,
and when someone comes to me and is, and says to me, like, I just went and worked out because of
ClassPass, it brings me joy because that's an hour of their life that was like what dances to me, right? That I gave them out of their
routine or expectations or the way society wants them to live that they did for themselves.
And that is such a gift. And I think in my life, I knew fighting for that was always a win,
whether it worked or not, right? But what if it didn't work?
If it didn't work, I had a backup plan. I mean, when I say I had a backup plan, I mean,
I went through my finances and my dad and I were very clear about how much money I had
saved at that point to say, I had three years to build this. I had three years before I ran out of
my own cash. And you've been, cause you'd been a saver as it says in the book. I had saved.
And so that's the other thing is, you know, because money can be the biggest hurdle in going
after our dreams. And if you know, you're a dreamer. And I think I've always knew I was a
dreamer, whether I was going to spend my money to build a company or built or put on a dance show,
I knew I was always a dreamer. And so I didn't care to spend money on the smaller things in my life, right?
Like I just didn't, I didn't, like I said, I didn't travel. I barely went shopping. And by
the way, these are decisions I made, right? I think it's so important. I'm not saying that
because I want other people to do the same. It's, it's about you knowing and thinking about it
in a very deliberate way of how you're spending your money. Right. And I was building up a savings.
I didn't know what I was going to spend it on. But then when this idea came and I got to sit down, I had three years to go after
running towards something. Were you scared? I was excited. I mean, it was an adrenaline rush,
you know, I mean, there were times where it was terrible and challenging and sucked and,
um, but I wasn't scared if i was scared i wouldn't have
done it you know i think if my fear trumped my my my confidence i wouldn't have i don't think i
would have been able to to uh quit my job and go for it when you quit your job and go for it at
warner right you have a meeting with the chairman the chairman you 28 years old. He says something interesting to you, right?
And I think this is actually a,
people will say to you, oh, they're in luck.
But actually it's very much the opposite
because he said that he would invest in.
Yeah, so, I mean, this goes perfectly
with what we were just talking about is,
it's really, the reason I didn't get scared
is because more and more opportunities
and doors just kept opening for me.
It was almost like the universe just started guiding me in the most beautiful way towards the mission, towards the purpose, towards the answer in a way that I felt before I was
blocking it. So the second I decided to go after building this company, one of the biggest things
I had to do was quit my job. And on the day I quit, I decided to write an email to people I
had worked with in my company, some executives, and the vice chairman of Warner Music Group says, Hey, come to my office.
I'd love to hear what you're building. Go up to his office. Probably the second or third time I've
ever met him in the two, three years I was there. Tell him about my idea. He says, great. I want to
invest. Literally writes me a check for $10,000 and gives me an introduction into a big incubator that was in New York City. And I just remember thinking in my head, this was the scariest door I'd ever
closed in my life, quitting my job. But I'm literally walking out of here with a $10,000
check towards my next thing. Why did he give you that check in your opinion a few things one so he was a former bainey so once again
reputation does follow you right like this goes back to like everything i was talking about in
the sense of it's always important to do good work because if he had ever heard oh pile is not good i
mean he knew that i was a good worker no matter what i did even though i didn't like once again
love my job i always did good good work and i know that I, that reputation followed me and he knew that. And we call that
invisible PR around here. Yeah, there you go. Right. It's so important. It shows up.
It shows up. Right. Exactly. And I think that was one of the big things. And then,
I mean, too, this was also like an ecosystem where entrepreneurship was a thing, but I mean,
at the end of the day, he believed in me. Right. And it was also because, you know, actually this is one of my favorite
things that happened on the day I quit is I would go and tell people, right. Especially people I'd
worked with who are much older than me that I was quitting my job. And here I was 10, 15 years
younger than most of them. And I remember everyone looking at me almost thinking to themselves, like, I wish I had the courage to do that.
So I think you forget, like, me quitting that day was such a sign of courage and my capability.
And I didn't even realize it at the moment.
But being able to make such a bold decision at that age.
28, yeah.
It was a huge thing for even my vice chairman to see, to say, wow, like this girl is
going to go for it. Right. And I mean, that was probably one of the first hard decisions I had
to make in my life. I had to make so many more, but to sort of have that control over your life,
your thoughts, your dreams is such an important way to live. And honestly, at the end of the day,
to be a good leader, a good CEO, like you need to be in control of your ship and in control of your life. I asked that question about why he invested
because in my time at my company, I probably had just over a thousand employees. And there was two
occasions where someone said they were quitting and they were leaving to start a business. And I
went, I'm going to invest in your business. And it was purely based on one thing, which is exactly
what you've described, which was in their invisible PR. They might not even have known that I knew,
but they were great. They always did great work. That's why you have to always do good work.
And it's like, I mean, it's, it's such a, I, and I think in this day and age, people don't
feel it as much, even though it might be a job you don't love, we all have to kind of,
in a way, like you have to earn your, earn your, what is it called? Like earn your marks,
earn your stripes, you know? And I think I remember earning my stripes to, to take the
leap for my dreams, whether that was in money or skills or, and I don't regret any of that,
you know? And I think when people ask me, how did you do it? I spent a, I mean, it goes back to the whole conformity rebellious thing.
I was earning my stripes. So then when I felt like I could leap, I had built the parachute
in the plane, you know? Like I wasn't taking a leap without anything around me. Like I had
built a great structure that was going to then let me take the most rebellious of leaps, what that came
towards the mission, right? I didn't have to like rebuild all the stuff that was about my life and
like worrying about money. And this is also an important thing is like when you are starting a
company, if I'm worrying about paying my bills, right? And if I'm worrying about like, do I have
the skills that I'm not worried or I'm not worrying about the most important thing, which is, can I
get someone to class? Right? Like the number one thing for me to focus on was my business, not
anything that was going on outside of that. And that's why I think it's setting ourselves up to
succeed when we are leaders, when we are entrepreneurs to be in a place where we're not
worried about the peripheral constraints in our life. We're able to focus on the most important
thing at hand is so important for us to do. It's what's going to make us more impactful in being able to actually solve the
most important thing. Let's go to the start then of this, the class pass journey, because I'm
really compelled by, you know, much of the reason I started this podcast was because I wanted to
shine a light on the tough times in business and I know when you're starting a business especially
a business in tech it can be really really difficult because you're sort of jockeying
and pivoting to find product market fit and to figure out like what your customers want
how to deliver it and I read that when I was reading about your journey when you know you
started you quit your job in 2011 and then you go through a long phase of trying to figure out how to get
people to use this thing, how to market it and all that nightmare. Talk to me about that nightmare.
So we went into the market with a very clear product idea. And it was a replica of what had
worked in another industry. So OpenTable, which allows you to book restaurant reservations,
it seemed like
the right parallel to what we were doing, go on search for classes. But what I didn't realize
was that there was a very big missing part in it. And I mean, I'll spare everyone like the little
details of it, but everyone has to eat. Everyone does not have to work out, right? And working out
usually is something scary for people. And it's more of an aspirational thing. It was, and working out usually is something scary for people and it's more of an
aspirational thing. It's not something that you have to do every single day. So they were sort of
on different planes of people's psychology, which really became the biggest bottleneck to what
ended up happening because we spent a year, we spent half a million dollars building a product
that didn't work. And even though I had all this momentum,
like I was saying,
all these beautiful doors were opening for me
and they were,
and I had a lot of great,
what I now call false signals of success,
like followers, press.
We ended up on the cover of Inc. Magazine
without launching a product.
And all these things made me feel like I was succeeding,
right?
Because this is what success looked like to everyone else.
And then I launched my product and no one went to class. It was like, it was, and no one bought a
class. No one was transacting. It was crickets. It was just a really, it was, this was the hardest,
probably few months of the entire trajectory because I, I had never really faced failure in my life. I mean, going back to
everything I just told you, I had sort of done things well. And I tried to make sure that this
would go well, right? By doing everything that I knew how to, which was let's get the press,
let's build a beautiful product. Let's, you know, get as many email addresses as possible. Those
were like the obvious things that seem, you know, you would do when you're building a company. But I had forgot to really ask myself if I was solving the problem
I set out to. And I really think back to that moment. And even though it was the hardest,
that moment is the reason I became a real entrepreneur. Like, I don't think I was an
entrepreneur before that day. I was excited about solving something, but the day I became a real entrepreneur. Like, I don't think I was an entrepreneur before that day.
I was excited about solving something,
but the day I failed was the day I became an entrepreneur because that was the day I really had to think deeper
about creating something in the world that didn't exist.
And I think it's so easy to follow the blueprints
of everyone else and realize that entrepreneurship
is actually about having no plan
and having, you know, not following anyone else's ideas of what success is. It's about plan and having, you know, not following anyone else's ideas
of what success is.
It's about figuring out what, you know,
what is it to solve your mission or your, you know,
your business model that you're going after.
And that woke me up.
And it was a month or two period
where we were trying to be comfortable.
Like it was this comfortable place we were in
because we had raised money.
We had just come out of Techstars. but I mean, it was not going well. And I knew we
were going to run out of cash if like we didn't, you know, figure out something in the next few
months. And we just, I remember like after a few, few weeks of it, we sent this email,
literally telling people to go to class for free thinking, you know, okay, like this is gonna work.
We're literally paying for the classes.
People have to go.
And still no one went.
And that's when I realized
we had just gone the wrong direction.
And I needed to like circle back up.
I needed to break what we had built,
just think a whole new way,
re-energize my team around going about solving this problem
in a completely new way, not worrying
about what we had done, but worrying about where we're going to go. And that flipped everything.
And I have been there now so many times where I've been okay with throwing away our past. I mean,
people don't know this, but ClassPass has changed its name three times. It wasn't called ClassPass.
I mean, even this time I'm talking about it, it was called something else. And I've thrown away names, like I've thrown away product ideas. Like we've thrown
away a lot of stuff. We've changed our pricing, our plans. And it's because it's not about that,
right? It's about solving the problem in the world and moving towards that and your mission.
So many entrepreneurs though, and this is probably the mistake I made when I was 18 and started my first little tech company was they get romantic about their initial
hypothesis being correct. Exactly. So it's like, you've got this square shape thing and you're
just trying to force it into this triangle because like your ego and there's so much relying on it
and you know, the runway, you know, you're running out of cash and you just, maybe I'll just push
harder. And then all these vanity
metrics can be kind of confusing oh we got lots of signals of success yes no one's buying anything
but we've got traffic absolutely as you just said like I'm on a magazine but then certain
entrepreneurs I think that have the humility to say in fact it's not about being me my hypothesis
being right it's about creating a product market fit yeah you know and what was the moment when you started to get closer to that product market? Yeah. And, and, you know, one of the things I love
saying about that is to be a mission obsessed, not product obsessed. And I learned that through
that journey. But, you know, we started then putting this discovery pass out there. So what
we did learn is that, you know, we started finally actually going and talking to a lot of the studio
owners and talking to customers. I think one of the things that happens in tech sometimes
is you sit behind the tech,
that you don't like go and talk to real people, right?
And it was funny because I was in a tech incubator.
So we showed up, we were working from like 6 a.m.
to 10 p.m. every night, but sitting in an office.
We weren't actually going to class
and talking to studio owners and all of that. So once we started flipping that, we started realizing that,
you know, a lot of the studio owners, they were offering a free class for people who were new.
They want a new people in the door. And then customers, you know, knew about all these places,
but they had fear. So we were like, how do we break the fear? And so we started building this
product. Our second product, which also doesn't exist anymore, was called the Passport. And so we started building this product, our second product, which also doesn't exist anymore. It was called the passport and it was a discovery pass where you could go and try 10
different classes for 30 days. So you could go to like a spin class Monday, pole dance class Tuesday,
dance class Wednesday. You can kind of, you know, it was like sort of this way for people for $50
to go and explore. This is sort of when we started realizing the whole love of variety that people had when it
came to working out in classes, which was the magic of what we actually discovered in our second
mistake of a product is that people loved variety. They wanted to really go and try new things. It's
what motivated them. They didn't want to do the same workout every single day. How did you learn
that? The variety point? Well, people started going in, like they started loving this pass,
right? They started loving the 30-day pass.
And then they tried to actually buy it over and over again
for the next month.
And you weren't allowed to,
because it was like a one-month product.
And we had literally gotten these classes for no money.
It was very much a do this for a month
and then you're going to go find your favorite studio
and buy a pass there.
We thought it was lead gen for the studio owners,
but it ended up not being that at all.
People literally were obsessed with the variety,
wanted to do it every single month and not stop.
And that's when we started thinking about what if we become a subscription?
We weren't a subscription at the time.
It was just this one month product.
And we then started experimenting with this idea of a class pass.
It wasn't even class pass at the time.
It was a class pass.
And we launched it to about 50 customers in June of 2013.
And they loved it.
The next month, it just kind of kept doubling.
And then it was exponential growth.
And it just, I mean, the sales of that took over our other products.
And we just knew that the monthly subscription was the way to go.
And that that was the way that this model
was going to work moving forward.
And that's two years in, right?
Three years in.
Three years in.
So three years of stumbling around.
I mean, I went to San Francisco in July of 2010.
And this is June of 2013.
So three years.
Wow.
One of the quotes from your book is that,
about failure being a data point, not an end point. And I really think that is I wish someone had said that to me when I was 18. Because I saw failure as a testament of my inadequacy or something as opposed to something I should be listening to.
Right.
And that's sort of testament to your journey. And then, you know, throughout that period, though, I think we've, how was your as a founder, something again, founders talk about a lot. How was your mental health? Because I know there's sacrifice there.
Let's see a few things I would say. I mean, I sacrificed a lot, especially in those three years
where we were trying to get the product right. And it wasn't working. I mean, I missed, I missed
family things. I missed weddings. I was just not around, right? I mean, I was
literally at work all day long. And if someone on my team needed me, I gave my 150% to my company.
So I felt fulfilled because I was doing something I loved. Was I exhausted? Yes. Was I lonely? Yeah.
I mean, I thankfully lived with a roommate who is one of my
like closest, dearest friends still today, but she was the only person I would see outside of
people at work. You know, it was, I was living in this like closed circuit world and I don't,
I don't mind that. Like as somebody who has been on a mission before, like has created dance shows
where they're, you know, there's this like intensity that happens for two weeks
and you go really, really intense.
You know, the thing though with the dance show
is though it ends at some point,
like you have the show and it's over.
The thing I didn't realize about this one is,
you know, it's a marathon, not a sprint.
Like the dance shows can be a sprint.
And that definitely got to me.
And I, you know, one of the reasons I even developed this entire goal setting method was because three years in,
so right when I was at this point where I realized class was going to take off,
I mean, it felt like amazing, right? I'd spent like three years. I was so focused. I'd
literally like probably not talked to anyone in my life. And I found myself alone for the holidays.
My sister was away. My parents were in India and I was about to
like literally be by myself on Christmas. And it was one of those moments for me. I always hated
the holidays as an entrepreneur because it was the one, like it was the time in my life where I
couldn't work through my, like my loneliness or through work through any of my issues. It was like
the one time where everyone would go and do things with other people. And I would be that person who would finally have to realize that I was on myself, right? Because I
wasn't cultivating relationships at that point in my life. I didn't have time to. And so it was a
wake up call and kind of going back to, you know, my mom may have been pestering me about it for the
years before. At that point in my life, I just started realizing, wait a second, like I knew
Classless was going to take off. Like I just knew realizing, wait a second, like I knew Classfuls
was going to take off. Like I just knew we, I mean, we only had, we had less than a thousand
customers, but I had, I had caught lightning in a bottle. Like it was, it was so magical. I knew
it was going to take over the world. Like it was one of those moments as an entrepreneur, I could
breathe, but I looked at everything else and I'm like, everything else is a mess. My health was a
mess. I could barely work out, which was crazy for me. I wasn't dancing. I was like, I was single. I, you know, I had a few good friends, but I felt like I
hadn't been there for them. And that's when I started really doing the school setting because
I'm like, I need to have a bit more, I want to make sure my priorities are more reflective of
the human I want to be in my life. And how, in like a practical sense, in terms of a time
allocation sense, did you get from that place to living more in line with those values of connection, community, love and health?
So I, you know, I'll, the details of like what I did on that session the first time I did it are in the book.
But I will say this.
So in the next six months after I started doing that, I literally met my husband a month later.
Really?
Yes. I decided to do a huge
dance show at Alvin Ailey six months later, and I sold out a thousand seats at that. So I got to do
a huge performance. You're going to sell so many books just by saying you found a husband. I know.
It's really crazy, but I literally changed my perspective around love and what I wanted. And I met my
husband a month later, which was crazy. And I also, you know, I set goals around what I wanted
to do with ClassPass. I set goals around my health and how I wanted to live and work out on a daily
basis. And I did all those things. And I remember, this is always my favorite moment, six months
later, I was flying home on a plane.
And when I first did this goal setting method, I had written it on a post-it note because I was on a plane and I was on another plane ride because I was always traveling. And I took it out and I
looked at it and I had done everything on my dream list, you know, and sometimes just writing down
those dreams is the most important thing, but it was just such an
important moment because I felt more, I don't, I don't want to say the word balance because
that has so many, you know, wrong intentions with it, but I felt that I was very clear about my
priorities and I went towards them and I missed things too, but I didn't feel guilty about them.
And I just felt so proud of myself for saying, here's what I want't feel guilty about them. And I just felt so proud of myself
for saying, here's what I want to do in my life. And I'm going to go and do it and accomplishing
it. Not just obviously professionally, but personally as well. There's like an overarching
theme here in your, in your journey where the minute you become intentional about something,
yeah, as you just grab it, the doors open. It's true. Do you believe in that manifestation?
100%. And it goes back to you saying, you know, we were talking about having a why.
I think when you don't have a why, you go aimlessly and you, you know, I think you start living life thinking that you want money, thinking you want to be famous, thinking you want power.
And instead of thinking about like love and
passion and purpose. And whenever I have made decisions that are about the former and not the
latter, I've never been led in the right, in the right direction. And, you know, if that's something
people can take away from this, like I think is one of, it's one of the most important points is
if you go towards purpose, even if you are rebelling, right? And even if
you might be pissing a few people off, I guarantee your life will be more fulfilling.
What were you like as an entrepreneur, as a leader and as a manager of people?
I would say I was very much, I had a lot of positive energy. I'm a small human, but I,
I show up with all of me. Um, I am, I expect a lot
of people, I think because people have always expected a lot for me. So I'm sort of a, when,
when you start working with me, I can very quickly tell if someone's going to like sink or swim,
you know, because I don't tell you a lot, but I like let you go because I think to me, that's what
I've had to do is just kind of, I don't want to put a lot of boxes on you. I want you to just show me what you can be
at your highest potential. And I think like that sort of, I liked giving people that room
to be free and then allowing me to see what their capability is versus me saying,
you need to be your best in this box that I'm giving you. And I've, I've found really great
talent in that way. I've had to learn how to like hire for
my strengths and weaknesses. You know, I think that's probably the hardest, the hardest parts
when your company grows is you do everything in the beginning and then you have to learn to let
go. And I've definitely learned that building a tribe around you of great people is the only way to succeed.
You struggled to delegate, right? In the early days?
I've gotten better at it. I've realized that there is no other way to success and to build
big things and great things in the world without being able to delegate. So I've become much better
at it in my life. And it's the only way I, I can do what is my magical thing.
Right. And I've, I think I've put a lot of thought into that is what part of this company is,
is something that only I know I can do, right. Everything else that I know someone else can do,
I shouldn't be doing. Is that why you delegated the role of CEO? Yes, absolutely. At some point,
a CEO title becomes a lot of, you know, managing investors, managing team,
doing press.
And I was like, this is not what I want to be doing with my time.
I want to be solving the problem.
I want to be in with my customers, working on like interesting concepts, not spending
my day in a bunch of meetings that, you know, didn't feel inspiring.
So I think like, you know, and everyone's set up differently.
You have to know how you work.
That's another big thing is learning the insights of what motivates you.
Like it's, it's the work you do and why you do it that ends up really mattering, right? In any job
you're in. And I remember there was a point where I remember being so just disheartened and not
wanting to show up to build my own company. And I'm like, what is going on? It was because I hated the work I was doing. And I loved obviously my company, but I hated the
actual work that I had to do. And so I had to figure out a way to get past that. This is like
2016, 17. I mean, we were launching like around the world. It was so intense. It was, you know,
I mean, it was magical. Like I said, it was incredible to build that. But I remember, like I said, I was showing up every day dealing with like HR issues, legal issues,
like needing to talk to my investors. I wasn't like around my customers and I wasn't going to
class and around my product, you know, and that's what really fuels me as an entrepreneur and a
founder. Did you have email dread? Like I used to, at one point I remember when my company was
getting big because there was lots of chaos in my company
and there was all kinds of cashflow issues.
I used to like dread opening my emails.
I was like, oh, it's going to be some other bullshit
from like an investor or some other thing.
Yeah, I mean, I definitely,
I wanted to make sure that I had more to look forward to.
And I think there came a point
where I was looking forward to less and less, right?
And I think it goes back to what I was saying about, I didn't want my whole day to be like, oh, okay. There's like another competitor.
Okay. We need to worry about this now. I didn't want my days to be about worrying. I wanted my
days to be about dreaming. Right. And by the way, you have to, obviously as a leader of any of this,
it comes with the responsibility, right? So it's not that, it's not that I didn't have to worry
about those things. There were certain parts of it that I knew I had to worry about.
I needed to be on my radar.
But I knew there were certain things where I'm like,
I can hire someone to really work on this and fix this.
It doesn't need to take up my time and energy.
And that's really where the combination is or where the decision lies.
So all of that passion, all of that love driven by this really deep intrinsic why,
why did you step away from ClassPass?
You know, I think at some point, and this happens, I think, for so many founders, I mean,
it had been a decade of my life solving this problem, which, of course, I'm so deeply passionate
about. And, you know, I think the earliest days were when we did the most legwork and actually
like figuring out the product, you know, the product nuances
that were going to actually like unleash the behavior. I think it's just got bigger, you know,
for me, I think there were other things I want to do in the world and there's probably other
problems in the world I still need to go and solve. And it's on me to unleash myself to be
able to face them so I can move forward towards them and have them even come into my periphery.
I think if you're kind of stuck
in the past, you don't even welcome the doors, right? That are, are that you need to go through
to reach your future. And I know for me, my, my future is waiting for me, you know, and it's on
me to sit there and walk through the door and go, go towards it. And was there, was there a feeling
of like a loss of love? Yeah. I mean, it's a bittersweet moment, you know, it was, um, it's super bittersweet, right? I always say this, like the hardest day was when I stopped getting my, my class bus email. I mean, like it was insane. I've had this email for, for years. It was like my main inbox. And, um, you know, it was, it was definitely a sense of loss. I mean, I think it's, you know,
for, it's like having a child and watching your child get married. Right. But it's also being
able to say like, they're okay. I, I did all I could to get them to this point and being proud
of that. And that's really where I'm at. I remember that when I resigned from my company,
it went public. And I said to the company, I said company I said I'm gonna resign but I have one caveat they're like
what is it I was like I want to keep my email oh you did you said that I still have my I you know
it's funny you say that I think I didn't going back to the whole uh it was just been more noise
right yeah true you know and so I don't check it yeah I figured you yeah
I just think it was it was a nice break for me I actually remember creating a new email address
and it was like no mail and I'm like what you know and it was it was interesting because it
started making me realize like what do I want to fill that part of my life up with you know
what's the answer that I'm sort of in the middle of it still, but you know, obviously lots of dance, you know,
I think I probably have a few more big problems in the world to solve. You know, I'm only 39,
you know, it's interesting because I'm young, you know, my mom and I always talk about this too.
And she's like, it's interesting. Cause yeah, like I could retire. There's no part of me that would ever think about that, you know.
But it's an interesting, it's a great place to be.
The valuation of ClassPass at sale is probably confidential as it tends to be.
But I know that in 2020 in the Series E round, it was valued at over a billion.
It's a lot of money.
How does that change things for you?
Well, you know, we haven't exited so like the company hasn't been been sold yet so it's still private but was your stake acquired or
was your your stake is still in the company my stake is still in the company yeah so it's not
fully you know fully there but you know i think these and here's the thing the reason why that
was such an important moment was because of what it really, the message it sent
for women, especially in me being, you know, an Indian woman, like that was actually the most
important part of it. I don't think as an entrepreneur, you should run towards numbers
like that because what you should run towards is making an impact, right? The hundred million hours
of people's lives is actually much more impactful to my business and society than hitting that billion dollar valuation.
But in my case, I think it's different because I know what that represents to so many other
girls out there who can look at something and say, wow, if she can do it, maybe I can too.
And that to me is a really important part of it.
And that wave of press whenever someone becomes a unicorn is tremendous, right? right and that will reach so so many young women all over the world and entrepreneurs
your partner your your son completely other part of your life nick and zane yep nick and zane how's
that been you know you talk about the obsession you've had building class pass um entrepreneurs
always struggle and tend to struggle in managing their romantic relationships in the other part of their life what advice have you got for me on maintaining a good
romantic relationship and family whilst also striving to big build big dreams yeah and I
I'll be honest I think we're all always still learning in the process of it but I think one
of the biggest things I learned is and this goes along with a lot of the advice I had with my
parents is bring them along the journey.
Nick was with me through so much of it. I mean, when we went to go launch London,
I always actually love the story is me, one of my co-founder and one of my sales girls came with me and so did Nick. And we had to go try out about 30 studios in London in about five days.
And Nick just went and did some of them too.
Like it was amazing.
We all just went and worked out.
And he was sort of like checking out studios
because before we put anything on the platform,
we wanted to make sure they were vetted studios.
And this was, like I said, it was like six, seven years ago.
So it wasn't that much, that many reviews on studios.
And yeah, like, I mean, he would come to Australia with me,
come to London with me, come to London
with me. And he was just a big part of the process, you know? And I think that's so awesome that we
got to live, like he got to live the dream with me. And I think that was a really nice part of it.
I think as we've had a kid, we've just had to become very clear on priorities, right? And he is,
and he's a partner at a law firm. He's, you know,
one of the youngest partners at his law firm. It's insane what he's been able to accomplish
in his career. So we have to just always be very, very communicative on what we both want,
right? And setting goals and, hey, like, what do we want to accomplish this year
in terms of our lives, right? The same way I think about it personally, we have to think about it in
terms of what our family wants to do, whether it's like school, whether it's traveling, right? What do we
want to make sure we both do as a family unit combined with, you know, our jobs and our ambition,
you know? And I think it's so important, especially for women to surround themselves
with partners and people who will constantly help them stay ambitious in their life
because it's one of the hardest things. What if there's conflict between when you think about
what the family wants to do and what Pyle wants to do as in terms of your ambitions and then his
ambitions with his career? You have to talk it out and come up with a plan. You know, to me, a plan
is the most important thing. And sometimes there is conflict, but you have to try new things
similar to pivoting, right? And iterating like on a company there is conflict, but you have to try new things. Similar to pivoting, right?
And iterating like on a company,
both people have to be flexible to be like,
okay, well, like if this current situation isn't working,
we're gonna try something new, right?
Okay, like you want this, I want this.
What if we try a combination of this for six months?
You just have to be flexible and adaptable.
I think the biggest mistake is not doing anything
and staying sort of stagnant in a place where someone's uncomfortable just have to be flexible and adaptable. I think the biggest mistake is not doing anything and
staying sort of stagnant in a place where someone's uncomfortable or someone's not happy
and not helping the other person, right? At the end of the day, Nick being happy in his life is
going to make him the best husband to me and the best dad. And me being happy in my life is going
to make me the best mom and best wife to him, Right. And we both know that. So it's about saying, what does happiness look like to both to us individually, but then us
together as a family. Your journey has weaved and up, down, left, right, all of it. It's been a
tremendous roller coaster with so many highs and lows and everything in between. You spoke earlier
about the importance mentorship has played in your life. Have you ever been to therapy? Have I ever been to therapy?
I did a little bit of therapy actually at the beginning of last year. You know, it was,
I had a baby by the way, six weeks before the pandemic. And then like my company came to a
halt. It was just a really crazy time. So I had just gone to therapy to just start talking to somebody because I didn't even know how to make sense of so much of where my mental state was at that point.
I hadn't seen people.
I'd literally been a mom for a year living at home.
Right.
It was just my life was so different than what it looked like pre-pandemic at that point.
And so, yeah, I have.
And I mean, I recommend it to anyone.
It's sort of like a fitness instructor who works on your body.
You need to work on your mind sometimes and see, you know, what your roadblocks are, right?
We know them like, oh my God, I don't feel strong with my left arm.
Like, how do you get that stronger?
We sometimes have blocks like that too.
And it's sometimes, for me, it's been like, sometimes there'll be a feeling which I can't,
where you just know you're out of orientation well something's not right I think the pandemic
did that to a lot of us which was yeah destabilized our us in many many ways um your journey is is
phenomenal it's really really phenomenal and you're a really phenomenal person for so many reasons
one of the reasons why is just you're just this from like the minute you walked into this room
you're just this like ray of sunshine oh thank you and that's why I think I asked the question about like therapy and your hard moments in particular
because you have you have just an unbelievable smile and you have such an it I'm like is this
person always this this you know but it goes down to I always believe there's the light right like
I think it's the question you we started with It was, I just believe there's like goodness
to give and service and purpose. And when I'm not aligned with my purpose, I do feel sad,
right? Those are my like hardest moments where, you know, if I didn't care about sharing, you
know, my insights and stuff, I could be, you know, somebody who wasn't happy, but I, I do things intentionally. And therefore, how can you not be
happy doing the things that you love in your life? So beautiful. We have a closing tradition. Okay.
The previous guest writes a question for the next guest. Okay. And they don't know who they're writing it for. What is one thing you would do if you weren't afraid at all?
You know, it's interesting.
Mentally, I don't have many things that I don't feel like I could solve.
So it's not mental.
I probably have more physical things because I'm such a small, like I'm four 11, right? It's like the, it's an interesting thing
because I feel more physically fearful of things than I do. Actually, you know what I would do?
I would do, I would run a marathon. Interesting. And I love running. I just have never run that many miles. Are you afraid? I'm not, I'm probably not afraid, but potentially I'd have to work through what's holding me back
from it, but maybe there is some fear. I'm going to pay attention and see if you
end up running a marathon. Thank you so much for your time and your wisdom. It's so, you're such a
breath of fresh air for so many reasons, but you're a real source of inspiration. And what you've,
what you've accomplished with, with ClassPass is is just astounding it really is astounding and you
always like humility and openness to share the truth about that not just in the book but but
here today is going to be liberating for a lot of people and that the whole you know one of the key
lessons i come away with even though i feel like i i might have said this if you'd asked me it's
just the unbelievable importance of having and
following that voice inside of us which is there and all the reasons we suppress it because of
external whatever whatever but you know um as as you I was sitting there as you're talking I was
thinking you know what as well the other thing is like even if you you try and do something else
whether it's management consulting whatever you're never actually going to master it.
Yeah.
Because it's always going to be a tedious job.
Yeah.
When you ended up mastering the thing
that was in line with your passion.
And I think that's a really important lesson
to everybody who feels like they're in a situation now
that might not be in line with that voice inside.
Right.
Thank you.
Be the master of you.
Amen.
You're brilliant.
Thank you so much for your time.
Thank you.
Thanks for having me, Stephen.