The Diary Of A CEO with Steven Bartlett - Classpass Founder: Quitting My 9-5 Led To A $1 Billion Business: Payal Kadakia
Episode Date: May 9, 2022Payal is the founder of Classpass, the app that’s helped millions of users find their passion. Her own love of dancing encouraged her to start a business which enabled anyone, anywhere to find somet...hing they loved to do. When Payal’s parents moved to America with no money and no connections, they had to completely start their life from scratch. Payal grew up in a home where her mother often wasn’t home, working late-night shifts to keep her family going. How far Payal has come. Today she shares exactly how she got there. The sheer determination with which she ruthlessly sets her goals and priorities, and then systematically chases after them with everything she’s got, was hugely inspiring to me, and I’m sure it will be to you too. Follow Payal: Twitter - https://twitter.com/payalkadakia Instagram - https://www.instagram.com/payal Payal's book: https://www.amazon.co.uk/LifePass-Groundbreaking-Approach-Goal-Setting/dp/1399706756 Follow me: https://beacons.ai/diaryofaceo
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                                         Quick one. Just wanted to say a big thank you to three people very quickly. First people I want
                                         
                                         to say thank you to is all of you that listen to the show. Never in my wildest dreams is all I can
                                         
                                         say. Never in my wildest dreams did I think I'd start a podcast in my kitchen and that it would
                                         
                                         expand all over the world as it has done. And we've now opened our first studio in America,
                                         
                                         thanks to my very helpful team led by Jack on the production side of things. So thank you to Jack
                                         
                                         and the team for building out the new American studio. And thirdly to to Amazon Music, who when they heard that we were expanding to the United
                                         
                                         States, and I'd be recording a lot more over in the States, they put a massive billboard
                                         
                                         in Times Square for the show. So thank you so much, Amazon Music. Thank you to our team. And
                                         
    
                                         thank you to all of you that listened to this show. Let's continue. I think society goes,
                                         
                                         success is get this job, get married, get a house. What does that do to you?
                                         
                                         It just really makes your life feel small.
                                         
                                         The founder of Kloss Boss.
                                         
                                         Monthly fitness program.
                                         
                                         A billion dollar founder.
                                         
                                         Wild!
                                         
                                         Good luck, yo!
                                         
    
                                         When I would watch my parents not really fit in, it sort of made me realize maybe I don't
                                         
                                         fit in and then be told I smelled or I didn't belong somewhere.
                                         
                                         Everyone wanted to box me into something and I
                                         
                                         just refused to be boxed. I spent half a million dollars building a product that didn't work.
                                         
                                         Was I exhausted? Yes. Was I lonely? Yeah. I missed family things. I missed weddings. I was just not
                                         
                                         around. I have learned at this point like time means more to me than money. I want to make sure
                                         
                                         my priorities are more reflective of the human I want to be in my life. If you go towards purpose,
                                         
                                         I guarantee your life will be more fulfilling. Do you believe that everybody has a purpose
                                         
    
                                         beyond the nine to five? I do. How do you find it? So first of all.
                                         
                                         So without further ado, I'm Stephen Bartlett, and this is the Diary of a CEO USA edition. I hope nobody's
                                         
                                         listening, but if you are, then please keep this to yourself.
                                         
                                         When I read someone's story, one of the first questions I try and answer when I'm reading
                                         
                                         through that, especially the early years, is I'm trying to identify what it is that made them either an anomaly or hungry. I have a kind
                                         
                                         of a thesis that much of people's drive and their ambition, especially the people that I sit here
                                         
                                         with, comes from kind of some kind of pain or trauma or early experience that molded them.
                                         
                                         So my question to you is what made you hungry? You know, when I was younger, I got to taste something that was so magical, which was dance.
                                         
    
                                         And it was this place in my life that it wasn't about the physicality of actually dancing.
                                         
                                         It was the ability to make other people feel through something that I did. And to be able to realize
                                         
                                         that as a human being, you can have that type of influence, power, connection to other people.
                                         
                                         And to feel that when you are four or five years old was just this magical experience for me that
                                         
                                         honestly nothing else in my life could compare to it.
                                         
                                         And once I uncovered that,
                                         
                                         I always wanted to feel that in anything I did.
                                         
                                         And I strived in all the work I did
                                         
    
                                         and all of the different careers I've had in my life
                                         
                                         and the different art I've done,
                                         
                                         I've strived always to go back to that intention
                                         
                                         of how do I give to others and make
                                         
                                         them feel something in their life. And that's really been this anchor for me and its purpose
                                         
                                         at the end of the day. And that started at five years old? Yeah. When I was really young. With a
                                         
                                         dance at a wedding? Yeah. It was just a random dance performance that for some reason I started dancing and
                                         
                                         everyone started watching me. And it wasn't anything that was a structured performance
                                         
    
                                         by any means. It was very much just this organic thing that came out of me. And I really just loved
                                         
                                         it. And I realized actually in a deeper way that the other part of the hunger came from when I danced and felt that feeling,
                                         
                                         I felt like the most authentic version of me. And I realized that I was in so many settings
                                         
                                         where I didn't always feel like I could be me. And whether that was, you know, being an Indian
                                         
                                         girl in the middle of a town where no one looked like me, or sometimes being with my Indian community,
                                         
                                         but being in a town where I was a cheerleader and I didn't fit in there,
                                         
                                         I realized that so many parts of me never felt whole.
                                         
                                         And I was always showing up with one little strand of me,
                                         
    
                                         one little strand of me there, here.
                                         
                                         And I felt when I performed and danced, especially Indian dance,
                                         
                                         I felt like the most whole version
                                         
                                         of who I was. The resistance you felt and the struggle you felt of trying to, I guess, conform
                                         
                                         to two different communities at the same time. So tell me about trying to be an American in a town
                                         
                                         where there's, you know, 300 people at your school and you're the only people of Indian heritage.
                                         
                                         How is that?
                                         
                                         I think one of the most interesting parts of it is so much of this comes from the parents,
                                         
    
                                         not really from the kids.
                                         
                                         And when I would watch my parents not really fit in, it sort of made me realize maybe I
                                         
                                         don't fit in.
                                         
                                         It was sort of this interesting way to look at my parents and know that they felt uncomfortable
                                         
                                         and then look at myself and be in different settings
                                         
                                         and realize, wait, I don't look like everyone else.
                                         
                                         And then be told I smelled or my food smelled
                                         
                                         or I didn't belong somewhere
                                         
    
                                         because my hair color was different
                                         
                                         was just a very interesting place to be.
                                         
                                         Kids said that to you?
                                         
                                         Yeah, I mean, I talk about it in my
                                         
                                         book, but there were some, some really harsh moments, you know, and when you're young,
                                         
                                         you're, you're impressionable, right? Things can scar you for a very long time. And I think for me,
                                         
                                         the goodness was that I did have this place of dance that made me feel grounded and made me feel
                                         
                                         whole. Because if I didn't have that,
                                         
    
                                         I think the trauma that I was probably going through by not fitting in would have just burned
                                         
                                         a hole so deep in me that I'm not sure how I would have been able to recover. But I had this light,
                                         
                                         right? And I think that's, you know, going back to what you were asking, it was the light that I
                                         
                                         saw that there is something beautiful out there for me to go and do for the world if I can just hang on to it and fight for it.
                                         
                                         And it was a fight for me to even hang on to whatever my identity was, right?
                                         
                                         I mean, we talk about our identities in all these labels, which I really don't love, like whether it's Indian American CEO, whatever all these labels are. It was really just, I think my whole journey in my life was a fight to be myself in any setting and not have people tell me what to do. Right. I think
                                         
                                         we all struggle with that in our whole lives and probably why I had to be a CEO because I don't
                                         
                                         like anyone telling me what to do, but it really stemmed because I think throughout my life,
                                         
    
                                         everyone wanted to box me into something and I just refused to be boxed. Did your parents want to box me into something. And I just refused to be boxed.
                                         
                                         Did your parents want to box you into something?
                                         
                                         Of course. I mean, my parents, you know, they sacrificed everything to come to America. They
                                         
                                         obviously wanted my sister and I to have successful careers, which, you know, amounted to a few
                                         
                                         different industries, like be a doctor, a lawyer, engineer, or, you know, and then the other part of it was get married, you know, obviously at like a normal age where you could cook for your family
                                         
                                         and be a good wife, right? These were sort of the, these were the expectations that were set in my
                                         
                                         life. And I think that's really the hardest part is when you are constantly brought in your life in saying that you need to live by the expectations of
                                         
                                         others, you end up either rebelling or you conform. And I always wanted to make my parents
                                         
    
                                         proud. So I knew I did what I felt was at the core part of the value. So for example, if it was
                                         
                                         getting education, I thought that was important too. I wasn't going to sit there and rebel from
                                         
                                         getting education, but there came a point in my career trajectory where I had to say,
                                         
                                         okay, like I have checked every box in this. Now I have to do it my way with the way I really want
                                         
                                         to feel and not conform and rebel. And I think that's really the whole formula of people knowing
                                         
                                         when to rebel and when to conform. You referenced that you were looking for a different feeling
                                         
                                         after checking those boxes.
                                         
                                         What was the feeling you had when you were doing that job?
                                         
    
                                         I had trained myself my entire life to do well
                                         
                                         when people told me to hit this mark in my life, right?
                                         
                                         And that's like, in a way,
                                         
                                         that's like how I developed the skills in my life
                                         
                                         to always propel myself and execute and make sure that I was able to, you know, be responsible and
                                         
                                         move forward and everything I did. But I felt no deep fire or passion or love towards it, right?
                                         
                                         I wasn't jumping out of my bed to go to my office to go and work for my clients. Right. I was
                                         
                                         doing what I had to because, you know, I knew it was, was again, expected of me.
                                         
    
                                         When you hear, you must have friends that are living a life that is expected of them.
                                         
                                         And you can start to see as the years go on, the consequence of living a life that is expected of
                                         
                                         you. Absolutely. What would you say to those people? And what lessons have you learned
                                         
                                         about living a life expected of you?
                                         
                                         I mean, that's not the way to have a fulfilled life.
                                         
                                         You can have a life and you can probably check all the boxes
                                         
                                         and make your people proud in your life,
                                         
                                         but you're gonna be on the other side of it and feel empty.
                                         
    
                                         And that feeling of emptiness
                                         
                                         is the worst feeling anyone can ever have.
                                         
                                         And I think people
                                         
                                         come to it at different points in their life. They either come to it when they're 20 or they
                                         
                                         come to it when they're 50. And that's because they haven't done the work to actually ask
                                         
                                         themselves, what are the expectations you want for your own life? And that's the problem. I think
                                         
                                         we're never taught that, right? No one's ever asked us what we want for our own lives. And I think society
                                         
                                         goes and tells us, okay, success is get this job. Success is get married, get a house, have kids,
                                         
    
                                         you know? And especially for women, it's even, I think, even a bit more of a closed road. And
                                         
                                         that, what does that do to you? It just really, it makes your life feel small, right? Because it
                                         
                                         makes you feel like you can't get past it
                                         
                                         to go and live for your dreams.
                                         
                                         And ultimately, you know, and I've been there in my life
                                         
                                         where I have felt like the road has closed in
                                         
                                         and it's left me feeling hopeless.
                                         
                                         And that's the worst place in the world to be
                                         
    
                                         is feeling hopeless.
                                         
                                         The best thing you could do is feel like you can go
                                         
                                         and do anything,
                                         
                                         change the world. And I think the more you taste it, the more you want more of it in your life.
                                         
                                         At that phase in your life, were you battling somewhat with your North Star, that light you
                                         
                                         referenced earlier, which was dancing, but also your, I guess your nine to five.
                                         
                                         Yeah.
                                         
                                         And tell me about that battle and how dance ultimately ended up winning.
                                         
    
                                         I remember always having this bounce in my step.
                                         
                                         Like I would walk to work
                                         
                                         in the middle of New York City,
                                         
                                         choreographing in my head,
                                         
                                         listening to the song I was performing.
                                         
                                         I in a weird way was like embodying this life
                                         
                                         of what I wanted to be.
                                         
                                         And then I would get to the office
                                         
    
                                         and I would do my work. And, you know,
                                         
                                         once again, like I love the Steve Martin quote of be so good, they can't ignore you. Like
                                         
                                         whatever work I do in my life, I will do 150% if I say yes. But I knew that something was wrong.
                                         
                                         I didn't want to live like that. I didn't want to feel like I was hiding so much of who I was.
                                         
                                         And as my nine to five, which by the way, in consulting
                                         
                                         isn't a nine to five, you work like 80 hours a week. I mean, that was my life. And I, as I realized
                                         
                                         that if I wanted to commit to that career path, that that 80 was probably going to go to 90,
                                         
                                         it was going to go to a hundred, was going to be traveling. And I was going to have to say no more and more to the thing I loved.
                                         
    
                                         I just realized I wasn't willing to make that trade-off. And I think that's sometimes the
                                         
                                         hardest thing people have to think about is what are you sacrificing? What's the trade-off in your
                                         
                                         life that you're making? And I just wasn't willing to make it at that point. And I had
                                         
                                         done so much in my life at that point where I felt like I had achieved,
                                         
                                         according to everyone else, enough to start taking a little bit of a path to being rebellious,
                                         
                                         right? And I think that's really when I started to do a lot of work to say,
                                         
                                         what can I do to bring all parts of me to the table?
                                         
                                         When you make that decision to leave Bain & Company,
                                         
    
                                         the management consulting firm in New York,
                                         
                                         was there like a series of catalystic sort of moments
                                         
                                         or pivotal moments near the end of your time there
                                         
                                         that made you think, oh, fuck this?
                                         
                                         You know, like I read about a meeting you had,
                                         
                                         a performance review.
                                         
                                         Yeah, so it's literally the opening of my book.
                                         
                                         But, you know, a few things happen,
                                         
    
                                         I would say. So first of all, most people stay in consulting, like at this, this job for about three years, then you go off to business school. It's sort of the usual route people take. So I was
                                         
                                         in my third year there and a few people can kind of stay on and just continue there. I really wasn't interested in going
                                         
                                         to business school at the time.
                                         
                                         I wanted to live.
                                         
                                         I wanted to like be in New York City
                                         
                                         and feel the energy of it.
                                         
                                         And so in my third year,
                                         
                                         I had a performance in the middle of Times Square
                                         
    
                                         for this big unveiling of Aishwarya Rai's
                                         
                                         Madame Tussauds statue,
                                         
                                         which was an important thing. And Aishwarya
                                         
                                         Rai is one of my icons, especially as a dancer. She's a huge Bollywood actress. And the week
                                         
                                         before a client meeting gets scheduled at the same time as my performance. And I'm, you know,
                                         
                                         my clients are big clients. These aren't, these are fortune 500 companies. These aren't small
                                         
                                         clients by any means. And we're meeting like the CEOs, you know, CFOs of the company. And I remember
                                         
                                         talking to my boss saying, hey, you know what? I really want to go to the performance. I'm not
                                         
    
                                         like a big part of this meeting. Is it okay if I miss it? And we talked about it really briefly.
                                         
                                         It wasn't a big deal. I didn't feel bad about it. I went to the performance. It went well.
                                         
                                         A few months later, we're sitting down talking about, you know, review and she's like giving me feedback. And she says this thing to me, which just triggered me. And it was,
                                         
                                         is this the job you really want? Like, I don't think that you want to be a consultant. And I
                                         
                                         took that in my heart as, oh my gosh, she doesn't think I'm good enough. Right. And I just kind of
                                         
                                         went through how throughout my life, I've been taught to be type A. Everyone tell me I've done
                                         
                                         a good job. And so my initial
                                         
                                         reaction to her saying that to me was, I'm going to prove to you how good I am, right? That's like
                                         
    
                                         the natural type A reaction is to say, no, no, what do you mean? Like, I love this job. I really
                                         
                                         want to be here. And the more I started thinking about that, the more I realized she was right.
                                         
                                         I didn't want to be there. It was not the life I wanted. It was not the career I wanted. And that's when I decided to start looking at other jobs that would give me a
                                         
                                         bit more of the flexibility I wanted in my day to day, but still pay the bills.
                                         
                                         And that's when you move over to MTV?
                                         
                                         I went to Warner Music Group.
                                         
                                         Warner. Okay. And there's this really interesting balance that I see in you,
                                         
                                         like, which clearly shifts in your life where you feel like you're a um and correct me where I'm wrong here but you're quite a good like conformist
                                         
    
                                         in terms of expectation and then slowly rebellion starts to creep in and it was just just had me
                                         
                                         thinking about like the probably if there is a right balance of conformity and rebellion in our
                                         
                                         life because conformity makes sense you know in some regards you can't just be rebuttal. We'd all be living out in the desert or something.
                                         
                                         But just the interesting balance I see in people like you that I meet of,
                                         
                                         I mean, a lot of them start as kind of conformists
                                         
                                         or a little bit more people pleasing,
                                         
                                         especially first generation immigrant families.
                                         
                                         And then that fails them.
                                         
    
                                         Yeah.
                                         
                                         In terms of fulfillment, happiness, mental health.
                                         
                                         And then that's where the rebellion starts to...
                                         
                                         I think that's the key.
                                         
                                         It's rebelling for the right reason, if that makes sense.
                                         
                                         I always believe that I was rebelling for purpose.
                                         
                                         Right.
                                         
                                         Right?
                                         
    
                                         And if you're rebelling for purpose...
                                         
                                         It's a strong force.
                                         
                                         Exactly.
                                         
                                         It's justifiable, right?
                                         
                                         Dance wasn't something that was just, okay, pile, go and do this because it's a hobby. Like it, it was this place for me to bring together so much of my trauma, actually, from when I was younger, it festivals and bringing all of me together to say, when the world doesn't want to accept the different
                                         
                                         parts of who I am, I'm going to show you what it can look like, right? Like that's really a big part
                                         
                                         of what I realized in my journey is when people have told me parts don't fit together, I find a
                                         
                                         way to put them together and show you even a more beautiful experience, right?
                                         
    
                                         And I believe even ClassPass was really the epitome of that too
                                         
                                         in my life is bringing parts of me together
                                         
                                         that I would never have been able to bring together
                                         
                                         in any other way.
                                         
                                         And, you know, I think so much of when we're rebelling,
                                         
                                         it's about fighting for something.
                                         
                                         I wasn't trying to rebel.
                                         
                                         I was fighting for my passion. I was fighting for my passion.
                                         
    
                                         I was fighting for my purpose.
                                         
                                         And I mean, isn't that what life should be about?
                                         
                                         Is fighting for something like that.
                                         
                                         Amen.
                                         
                                         When you leave Bain & Company though,
                                         
                                         is there a part of you,
                                         
                                         because that expectation is,
                                         
                                         I mean, you never really fully shake it, right?
                                         
    
                                         Is there a part of you that whispers in your ear and goes,
                                         
                                         you failed?
                                         
                                         I mean, what was hard was all my colleagues, right?
                                         
                                         That at that point who had gone to Harvard,
                                         
                                         gone to Stanford, you know,
                                         
                                         I was comparing myself to them
                                         
                                         and I felt like I was taking a step back
                                         
                                         compared to what they were doing.
                                         
    
                                         But one of the other important things
                                         
                                         I learned during this time,
                                         
                                         and I think this is an important part
                                         
                                         for all of us at any phase,
                                         
                                         especially when we're going through
                                         
                                         these transitional times,
                                         
                                         is I also embraced a new community, right?
                                         
                                         So I obviously didn't just define myself
                                         
    
                                         by my Bain and MIT friends.
                                         
                                         I had this huge artistic dance community
                                         
                                         that was sort of like growing,
                                         
                                         this Indian American community
                                         
                                         that was sort of coming around me Indian American community that was sort of
                                         
                                         coming around me. And that made me feel whole in a different way. So instead of constantly being
                                         
                                         around people, I felt less than I went and found a community I belonged in, even though it wasn't
                                         
                                         the one that I would have, you know, naturally feel felt inclined to go to. And I think that's
                                         
    
                                         another important thing, especially when we're exploring these decisions and identities. It's, you know, back to the light thing.
                                         
                                         It's sometimes it's not the people we think are going to give us the light who give us the light.
                                         
                                         So find that new community that makes you shine. It's such an unappreciated point of resistance
                                         
                                         for people that are trying to make an adjustment in their life. I hear it so much. People say,
                                         
                                         I want to leave X situation,
                                         
                                         but I'm scared of losing the community that comes with that situation.
                                         
                                         That could be a city.
                                         
                                         It could be a job.
                                         
    
                                         It could be a partner.
                                         
                                         Sometimes your lives become so intertwined that you think,
                                         
                                         well, if I lose this partner, if I lose this job or whatever,
                                         
                                         then I'm going to lose all of these people.
                                         
                                         And that really keeps people trapped.
                                         
                                         I agree with that.
                                         
                                         That's a really good point.
                                         
                                         Yeah.
                                         
    
                                         I mean, and you can find new
                                         
                                         communities, you know, and I think you have to remember that the people you surround yourself
                                         
                                         with are your choice. Yeah. Right. And I've had different communities show up for me at different
                                         
                                         times in my life. Right. For me, it was the different communities that made me the entrepreneur
                                         
                                         I was. It was my business community that helped me build ClassFest, but it was also this girl who was going to ballet classes every single day with my,
                                         
                                         with my dancer friends who also was thinking about the classes that they, people need to take
                                         
                                         in their life. And it was that unique combination of my traits combined with the different
                                         
                                         experiences I was having that enabled me to build what I did ultimately.
                                         
    
                                         You talk about, so you, you managed to
                                         
                                         get a, now a job you consider to be more of a nine to five where you've got time in the evenings to
                                         
                                         dance and you end up setting up your own sort of dance company. Um, how'd you get to from there
                                         
                                         to that pivotal trip to San Francisco that introduced you to the world of tech?
                                         
                                         Yeah. So in those two years, when I was at Warner Music Group, I started tasting leadership and entrepreneurship, right?
                                         
                                         I started tasting this idea of what life could look like when I was living to my own drumbeat, right?
                                         
                                         And we put on a few shows in New York City during that time that honestly like just were so well received from people.
                                         
                                         The momentum of that, the feeling I felt of my community support, it made me just start feeling
                                         
    
                                         confidence in my ability to go after my dreams, right? And I think this is an important part of
                                         
                                         the journey that we also forget is that it's the confidence in the small stuff that actually
                                         
                                         builds the confidence towards the big stuff, right? Because it's not, it wasn't, okay,
                                         
                                         Pyle just decided to go quit her job one day and start
                                         
                                         a company. It was this series of small steps, right? It was putting on a show for 150 people
                                         
                                         that went well, then putting on a show for a thousand people that went well, then saying,
                                         
                                         wait, let me think about my life in a bigger way. And that's sort of where I was at that moment. So
                                         
                                         I wanted to explore new career paths that I could take. And that's why I decided to go out to San
                                         
    
                                         Francisco and it changed my life. The point you made about the way confidence is built, I think is so,
                                         
                                         so important because I think a lot of people think they see people like you now sat here
                                         
                                         after all this, all you've achieved. And they think, how do I get from where I am sat on this
                                         
                                         sofa in this job that I'm in that I hate to being her it seems like such a huge canyon I have to cross
                                         
                                         that it feels like you must be from another planet so that when people see you at the finish line it
                                         
                                         can sometimes be quite demotivating it seems like so but what you've just said there is in fact
                                         
                                         there's these small it's a staircase small one tiny step at a time building like subjective evidence in yourself that
                                         
                                         you you can do a little bit more than you thought and i'm curious as to what makes people like you
                                         
    
                                         take take that small step and it sounds like it's you're just driven this purpose is dragging purpose
                                         
                                         100 if if i wasn't driven to make an impact in the world, I wouldn't do it. I mean, you know, yes, like I could go and get a good job and do all of that and live like the expected life and be fine.
                                         
                                         But that's not fire, right?
                                         
                                         That's not me taking my hours of 5 to 10 p.m. after work and reserving studio space and getting girls together or, you know, working till two, three in the morning to make reservations for people to get to class. Like that's a very
                                         
                                         different why. Right. And I think that's why I go back always to how do you find that? Why? Like,
                                         
                                         what is that light that your life is always about? And I think, you know, and I feel very
                                         
                                         blessed that I found something that made me feel a sense of service so young because nothing compares to it you know no no amount of money no amount of like
                                         
                                         you know whatever press or you know any of that is ever going to compare to the feeling of touching
                                         
    
                                         somebody's life so many people might like again my dms are like how do I find my why yeah and it
                                         
                                         feels almost like a privilege, doesn't it?
                                         
                                         For people that have figured that out.
                                         
                                         And there's people, I don't know, that will be listening to this in the morning,
                                         
                                         washing the dishes, driving up and down the country in a delivery van, whatever it is,
                                         
                                         thinking, I know I'm capable and deserving of more, but I just don't know what it is.
                                         
                                         Do you believe that everybody has a purpose beyond the nine to five?
                                         
                                         I do.
                                         
    
                                         Yeah.
                                         
                                         How do you find it?
                                         
                                         Yeah.
                                         
                                         I think at the end of the day, it's already inside you.
                                         
                                         It's usually ourselves that are unwilling to listen to it, right?
                                         
                                         To ask yourself, what did you love when you were younger, right?
                                         
                                         When did you light up?
                                         
                                         Who are your role models and inspirations?
                                         
    
                                         What's that thing you look at for a second longer, right? Who's that person you want to talk to
                                         
                                         for a few minutes more and why? There is something pulling you there and you have to be willing
                                         
                                         to go down the path of exploring it and trying it, right?
                                         
                                         And I think that's really the hardest thing
                                         
                                         is we put so many blocks on ourselves, right?
                                         
                                         And I get it.
                                         
                                         I mean, society tells us this is the way to live.
                                         
                                         It does not tell you to live purposefully
                                         
    
                                         and to go and chase your dreams.
                                         
                                         I mean, that's not, I mean, yes, we do
                                         
                                         in the Instagram world of life and quotes, I get that.
                                         
                                         But the structure of our life is not
                                         
                                         actually built that way. Right. And like you just said, I mean, you compared it to the nine to five,
                                         
                                         which is about making money. Right. And I think actually, and I have a whole chapter where I talk
                                         
                                         about money because money is the most trapping thing. That's the reason people aren't willing
                                         
                                         to do it. Usually, you know know it and I always ask people this
                                         
    
                                         when they're like I don't know if you had all the money
                                         
                                         in the world how would you spend your day tomorrow
                                         
                                         that's like a very good way to start exploring
                                         
                                         what would I do without one of the biggest
                                         
                                         constraints right that are probably on my
                                         
                                         mind what would truly
                                         
                                         make you light you up right
                                         
                                         and it's not about like buying stuff right
                                         
    
                                         at the end of the day like I mean anyone who wins the lottery like you know that they can go buy like buying stuff, right. At the end of the day, like, I mean, anyone who wins the lottery, like, you know, that they can go buy stuff,
                                         
                                         but that's not fulfillment at the end of the day. It's, it's a sense of purpose. Right. And
                                         
                                         I think people have to just get themselves in a place where they're trying new things. And
                                         
                                         it does honestly feel like a privilege. And that's part of also why I started ClassPass
                                         
                                         was because I wanted people to, in a way, live a life that I knew I was.
                                         
                                         I was sitting there when I was in my early 20s
                                         
                                         and I would spend my weeks performing for a show.
                                         
                                         I'd perform on Saturday night,
                                         
    
                                         invite people to come and watch me dance.
                                         
                                         And I remember I felt like I had, like I said,
                                         
                                         like this pep to my life and my step and all of that.
                                         
                                         And I want everyone to have that.
                                         
                                         And I remember thinking, wait a second,
                                         
                                         like you used to be a second, like you used
                                         
                                         to be an athlete, like you were training for the Olympics. Like you were this amazing singer. And
                                         
                                         you now just show up and go to work all day and don't think about finding time to even explore
                                         
    
                                         these things. So my contribution to that was honestly creating ClassPass. That was like part
                                         
                                         of my very big inspiration for it was how can I give some of that to other people to go and try something and potentially have that same enlightenment in their life.
                                         
                                         So you kind of get out of your path and your routine and meet a teacher, right, that will inspire the growth in you and that reflection in you.
                                         
                                         Because most of the times the hardest thing to do is to ask yourself what you love in your own life.
                                         
                                         And how did you, when was the moment, because I read in your book, you know,
                                         
                                         there's certain pain points we encounter where we realize, okay, I can solve this problem.
                                         
                                         And the sort of my manifestation of the solution is this app or this website. What was the problem that you encountered? And when that made you think class passes the solution?
                                         
                                         Yeah. So I was once again, training in ballet at the time I, you know, I had my nine to five,
                                         
    
                                         but every day after work, I would go and train in ballet and I'd have my ballet clothes in me.
                                         
                                         And I'd been going to the same teacher for about six months at the time. And I wanted to try a new
                                         
                                         class. It was just like a very simple thing I wanted to do. I get onto my computer, I start browsing for this class.
                                         
                                         Two hours go by.
                                         
                                         It was just this terrible experience
                                         
                                         from a information standpoint,
                                         
                                         from not knowing what class to take,
                                         
                                         if it's close enough to me, what time it starts,
                                         
    
                                         how do I register?
                                         
                                         And that's when I started looking at other models
                                         
                                         that existed.
                                         
                                         So there were things in the US like OpenTable, SeamlessWeb
                                         
                                         that just made this type of information so accessible
                                         
                                         and so easy and convenient for a customer
                                         
                                         that I started thinking, what if I could do this for classes
                                         
                                         and therefore get people to get an hour out of their life
                                         
    
                                         that was out of their routine to go and do something fun and exciting.
                                         
                                         So that was really where it started.
                                         
                                         Even that, you kind of glossed over that, but that's pretty extraordinary because a lot of people encounter a problem, the issue you encountered trying to book that class and
                                         
                                         they go, oh fuck, the world is not, not good enough. Or they think they'll just think,
                                         
                                         oh, this is broken. And then they'll carry on with it.
                                         
                                         Oh, let me caveat that. So I had come back from San Francisco 36 hours before that. And when I
                                         
                                         was in San Francisco, I had met a bunch of
                                         
                                         entrepreneurs and this was my first time ever meeting entrepreneurs. Right. So going back to
                                         
    
                                         even the whole trying new things conversation, it was really important for me to take that trip to
                                         
                                         SF. I had been sort of stuck in New York city. I'd been living this, the crazy dance life, the crazy,
                                         
                                         you know, nine to five life. And I had no time for anything else. So I was not trying new things
                                         
                                         and I needed an epiphany. I needed something to for anything else. So I was not trying new things and I needed
                                         
                                         an epiphany. I needed something to change because the two roads I was on, like they were going to
                                         
                                         crash at some point and it wasn't going to work. And I decided to go on this trip and meet a bunch
                                         
                                         of entrepreneurs. And I come back thinking, what if I could be an entrepreneur? Let me give myself
                                         
                                         two weeks to think of an idea. That's literally the mindset I was in when I encountered
                                         
    
                                         that. So 36 hours later, I happened to be searching for this ballet class. And that's,
                                         
                                         it was just like during this perfect period in my life. And honestly, like this is when I sometimes
                                         
                                         think like, does the universe make us do these things? Because what are the chances of all that
                                         
                                         happening at the same time? But it did. And I really remember in that moment
                                         
                                         thinking, I know I'm the right person to build this because of this background I have, the
                                         
                                         communities I've been around, the experiences I have. There's probably no one else who cares as
                                         
                                         much about dance who then also went to MIT in pain. MIT, which is an amazing college for those
                                         
                                         that don't know. Right. And it was sort of this perfect combination of things that made me say, I got to do this.
                                         
    
                                         And I went for it.
                                         
                                         But that is extraordinary
                                         
                                         because a lot of people will encounter things.
                                         
                                         I'll encounter things today.
                                         
                                         I might sit on a chair and be like,
                                         
                                         this chair could be better,
                                         
                                         but then I'll carry them with my day.
                                         
                                         You know what I mean?
                                         
    
                                         And then I'll open the fridge and go,
                                         
                                         this fridge could be.
                                         
                                         Yeah, that's true.
                                         
                                         I know that.
                                         
                                         That feels like the pivotal moment,
                                         
                                         which a lot of people listening to this,
                                         
                                         they'll notice things.
                                         
                                         Maybe they don't even notice them
                                         
    
                                         because there's something in,
                                         
                                         when you start looking,
                                         
                                         you know, in your case,
                                         
                                         you were actually kind of looking for a-
                                         
                                         A problem to solve.
                                         
                                         Yeah.
                                         
                                         But it takes a certain character makeup to say,
                                         
                                         I can be the one to solve this.
                                         
    
                                         Also a little bit of delusion if you look at the stats.
                                         
                                         Fair.
                                         
                                         That's a very good point.
                                         
                                         I was definitely delusional at the time in thinking that. But you know what it was? It was more of, I want to try to solve this
                                         
                                         problem. Regardless. Yeah. Because it felt so tied to everything I had done in my life. I had
                                         
                                         literally fought to dance up for every year of my life up until that point. Why not bring the fight
                                         
                                         to everyone else? Right? Like, that's how I felt. I was like, I've already been doing this. Let's just go and, you know, make this happen. And,
                                         
                                         and by the way, like I'm also used my, you know, my left brain, which is, you know,
                                         
    
                                         my analytical side to go and do the market research. And I was able to raise money. Like I,
                                         
                                         I definitely did this in the practical way too. And I was making sure that it wasn't just some
                                         
                                         crazy dream. I, there was,
                                         
                                         there was substance to it for sure. I mean, I wouldn't have been able to raise the capital.
                                         
                                         I did, I got into an incubator. It was a good idea, right? In the way. And it was, once again,
                                         
                                         it stemmed from a really deep why in me. And that was the most important thing. I think that's,
                                         
                                         you know, when, you know, we can talk a little bit about the failures and the points where the
                                         
                                         product didn't work, but I was never obsessed with getting a product to work. I was obsessed
                                         
    
                                         with solving a problem from day one. It's how do I get people to class and not make it so hard
                                         
                                         for people to get to class? Why is it important for people to go to class? Because then they can
                                         
                                         feel what I have in dance in their life. It was just such a, like an important mission for me
                                         
                                         that I could just never stop on it. And every day it
                                         
                                         fueled me because it was just so real for me to say, I gave this to someone. And even today,
                                         
                                         like, you know, and we've booked like a hundred million hours of workouts at this point, you know,
                                         
                                         and when someone comes to me and is, and says to me, like, I just went and worked out because of
                                         
                                         ClassPass, it brings me joy because that's an hour of their life that was like what dances to me, right? That I gave them out of their
                                         
    
                                         routine or expectations or the way society wants them to live that they did for themselves.
                                         
                                         And that is such a gift. And I think in my life, I knew fighting for that was always a win,
                                         
                                         whether it worked or not, right? But what if it didn't work?
                                         
                                         If it didn't work, I had a backup plan. I mean, when I say I had a backup plan, I mean,
                                         
                                         I went through my finances and my dad and I were very clear about how much money I had
                                         
                                         saved at that point to say, I had three years to build this. I had three years before I ran out of
                                         
                                         my own cash. And you've been, cause you'd been a saver as it says in the book. I had saved.
                                         
                                         And so that's the other thing is, you know, because money can be the biggest hurdle in going
                                         
    
                                         after our dreams. And if you know, you're a dreamer. And I think I've always knew I was a
                                         
                                         dreamer, whether I was going to spend my money to build a company or built or put on a dance show,
                                         
                                         I knew I was always a dreamer. And so I didn't care to spend money on the smaller things in my life, right?
                                         
                                         Like I just didn't, I didn't, like I said, I didn't travel. I barely went shopping. And by
                                         
                                         the way, these are decisions I made, right? I think it's so important. I'm not saying that
                                         
                                         because I want other people to do the same. It's, it's about you knowing and thinking about it
                                         
                                         in a very deliberate way of how you're spending your money. Right. And I was building up a savings.
                                         
                                         I didn't know what I was going to spend it on. But then when this idea came and I got to sit down, I had three years to go after
                                         
    
                                         running towards something. Were you scared? I was excited. I mean, it was an adrenaline rush,
                                         
                                         you know, I mean, there were times where it was terrible and challenging and sucked and,
                                         
                                         um, but I wasn't scared if i was scared i wouldn't have
                                         
                                         done it you know i think if my fear trumped my my my confidence i wouldn't have i don't think i
                                         
                                         would have been able to to uh quit my job and go for it when you quit your job and go for it at
                                         
                                         warner right you have a meeting with the chairman the chairman you 28 years old. He says something interesting to you, right?
                                         
                                         And I think this is actually a,
                                         
                                         people will say to you, oh, they're in luck.
                                         
    
                                         But actually it's very much the opposite
                                         
                                         because he said that he would invest in.
                                         
                                         Yeah, so, I mean, this goes perfectly
                                         
                                         with what we were just talking about is,
                                         
                                         it's really, the reason I didn't get scared
                                         
                                         is because more and more opportunities
                                         
                                         and doors just kept opening for me.
                                         
                                         It was almost like the universe just started guiding me in the most beautiful way towards the mission, towards the purpose, towards the answer in a way that I felt before I was
                                         
    
                                         blocking it. So the second I decided to go after building this company, one of the biggest things
                                         
                                         I had to do was quit my job. And on the day I quit, I decided to write an email to people I
                                         
                                         had worked with in my company, some executives, and the vice chairman of Warner Music Group says, Hey, come to my office.
                                         
                                         I'd love to hear what you're building. Go up to his office. Probably the second or third time I've
                                         
                                         ever met him in the two, three years I was there. Tell him about my idea. He says, great. I want to
                                         
                                         invest. Literally writes me a check for $10,000 and gives me an introduction into a big incubator that was in New York City. And I just remember thinking in my head, this was the scariest door I'd ever
                                         
                                         closed in my life, quitting my job. But I'm literally walking out of here with a $10,000
                                         
                                         check towards my next thing. Why did he give you that check in your opinion a few things one so he was a former bainey so once again
                                         
    
                                         reputation does follow you right like this goes back to like everything i was talking about in
                                         
                                         the sense of it's always important to do good work because if he had ever heard oh pile is not good i
                                         
                                         mean he knew that i was a good worker no matter what i did even though i didn't like once again
                                         
                                         love my job i always did good good work and i know that I, that reputation followed me and he knew that. And we call that
                                         
                                         invisible PR around here. Yeah, there you go. Right. It's so important. It shows up.
                                         
                                         It shows up. Right. Exactly. And I think that was one of the big things. And then,
                                         
                                         I mean, too, this was also like an ecosystem where entrepreneurship was a thing, but I mean,
                                         
                                         at the end of the day, he believed in me. Right. And it was also because, you know, actually this is one of my favorite
                                         
    
                                         things that happened on the day I quit is I would go and tell people, right. Especially people I'd
                                         
                                         worked with who are much older than me that I was quitting my job. And here I was 10, 15 years
                                         
                                         younger than most of them. And I remember everyone looking at me almost thinking to themselves, like, I wish I had the courage to do that.
                                         
                                         So I think you forget, like, me quitting that day was such a sign of courage and my capability.
                                         
                                         And I didn't even realize it at the moment.
                                         
                                         But being able to make such a bold decision at that age.
                                         
                                         28, yeah.
                                         
                                         It was a huge thing for even my vice chairman to see, to say, wow, like this girl is
                                         
    
                                         going to go for it. Right. And I mean, that was probably one of the first hard decisions I had
                                         
                                         to make in my life. I had to make so many more, but to sort of have that control over your life,
                                         
                                         your thoughts, your dreams is such an important way to live. And honestly, at the end of the day,
                                         
                                         to be a good leader, a good CEO, like you need to be in control of your ship and in control of your life. I asked that question about why he invested
                                         
                                         because in my time at my company, I probably had just over a thousand employees. And there was two
                                         
                                         occasions where someone said they were quitting and they were leaving to start a business. And I
                                         
                                         went, I'm going to invest in your business. And it was purely based on one thing, which is exactly
                                         
                                         what you've described, which was in their invisible PR. They might not even have known that I knew,
                                         
    
                                         but they were great. They always did great work. That's why you have to always do good work.
                                         
                                         And it's like, I mean, it's, it's such a, I, and I think in this day and age, people don't
                                         
                                         feel it as much, even though it might be a job you don't love, we all have to kind of,
                                         
                                         in a way, like you have to earn your, earn your, what is it called? Like earn your marks,
                                         
                                         earn your stripes, you know? And I think I remember earning my stripes to, to take the
                                         
                                         leap for my dreams, whether that was in money or skills or, and I don't regret any of that,
                                         
                                         you know? And I think when people ask me, how did you do it? I spent a, I mean, it goes back to the whole conformity rebellious thing.
                                         
                                         I was earning my stripes. So then when I felt like I could leap, I had built the parachute
                                         
    
                                         in the plane, you know? Like I wasn't taking a leap without anything around me. Like I had
                                         
                                         built a great structure that was going to then let me take the most rebellious of leaps, what that came
                                         
                                         towards the mission, right? I didn't have to like rebuild all the stuff that was about my life and
                                         
                                         like worrying about money. And this is also an important thing is like when you are starting a
                                         
                                         company, if I'm worrying about paying my bills, right? And if I'm worrying about like, do I have
                                         
                                         the skills that I'm not worried or I'm not worrying about the most important thing, which is, can I
                                         
                                         get someone to class? Right? Like the number one thing for me to focus on was my business, not
                                         
                                         anything that was going on outside of that. And that's why I think it's setting ourselves up to
                                         
    
                                         succeed when we are leaders, when we are entrepreneurs to be in a place where we're not
                                         
                                         worried about the peripheral constraints in our life. We're able to focus on the most important
                                         
                                         thing at hand is so important for us to do. It's what's going to make us more impactful in being able to actually solve the
                                         
                                         most important thing. Let's go to the start then of this, the class pass journey, because I'm
                                         
                                         really compelled by, you know, much of the reason I started this podcast was because I wanted to
                                         
                                         shine a light on the tough times in business and I know when you're starting a business especially
                                         
                                         a business in tech it can be really really difficult because you're sort of jockeying
                                         
                                         and pivoting to find product market fit and to figure out like what your customers want
                                         
    
                                         how to deliver it and I read that when I was reading about your journey when you know you
                                         
                                         started you quit your job in 2011 and then you go through a long phase of trying to figure out how to get
                                         
                                         people to use this thing, how to market it and all that nightmare. Talk to me about that nightmare.
                                         
                                         So we went into the market with a very clear product idea. And it was a replica of what had
                                         
                                         worked in another industry. So OpenTable, which allows you to book restaurant reservations,
                                         
                                         it seemed like
                                         
                                         the right parallel to what we were doing, go on search for classes. But what I didn't realize
                                         
                                         was that there was a very big missing part in it. And I mean, I'll spare everyone like the little
                                         
    
                                         details of it, but everyone has to eat. Everyone does not have to work out, right? And working out
                                         
                                         usually is something scary for people. And it's more of an aspirational thing. It was, and working out usually is something scary for people and it's more of an
                                         
                                         aspirational thing. It's not something that you have to do every single day. So they were sort of
                                         
                                         on different planes of people's psychology, which really became the biggest bottleneck to what
                                         
                                         ended up happening because we spent a year, we spent half a million dollars building a product
                                         
                                         that didn't work. And even though I had all this momentum,
                                         
                                         like I was saying,
                                         
                                         all these beautiful doors were opening for me
                                         
    
                                         and they were,
                                         
                                         and I had a lot of great,
                                         
                                         what I now call false signals of success,
                                         
                                         like followers, press.
                                         
                                         We ended up on the cover of Inc. Magazine
                                         
                                         without launching a product.
                                         
                                         And all these things made me feel like I was succeeding,
                                         
                                         right?
                                         
    
                                         Because this is what success looked like to everyone else.
                                         
                                         And then I launched my product and no one went to class. It was like, it was, and no one bought a
                                         
                                         class. No one was transacting. It was crickets. It was just a really, it was, this was the hardest,
                                         
                                         probably few months of the entire trajectory because I, I had never really faced failure in my life. I mean, going back to
                                         
                                         everything I just told you, I had sort of done things well. And I tried to make sure that this
                                         
                                         would go well, right? By doing everything that I knew how to, which was let's get the press,
                                         
                                         let's build a beautiful product. Let's, you know, get as many email addresses as possible. Those
                                         
                                         were like the obvious things that seem, you know, you would do when you're building a company. But I had forgot to really ask myself if I was solving the problem
                                         
    
                                         I set out to. And I really think back to that moment. And even though it was the hardest,
                                         
                                         that moment is the reason I became a real entrepreneur. Like, I don't think I was an
                                         
                                         entrepreneur before that day. I was excited about solving something, but the day I became a real entrepreneur. Like, I don't think I was an entrepreneur before that day.
                                         
                                         I was excited about solving something,
                                         
                                         but the day I failed was the day I became an entrepreneur because that was the day I really had to think deeper
                                         
                                         about creating something in the world that didn't exist.
                                         
                                         And I think it's so easy to follow the blueprints
                                         
                                         of everyone else and realize that entrepreneurship
                                         
    
                                         is actually about having no plan
                                         
                                         and having, you know, not following anyone else's ideas of what success is. It's about plan and having, you know, not following anyone else's ideas
                                         
                                         of what success is.
                                         
                                         It's about figuring out what, you know,
                                         
                                         what is it to solve your mission or your, you know,
                                         
                                         your business model that you're going after.
                                         
                                         And that woke me up.
                                         
                                         And it was a month or two period
                                         
    
                                         where we were trying to be comfortable.
                                         
                                         Like it was this comfortable place we were in
                                         
                                         because we had raised money.
                                         
                                         We had just come out of Techstars. but I mean, it was not going well. And I knew we
                                         
                                         were going to run out of cash if like we didn't, you know, figure out something in the next few
                                         
                                         months. And we just, I remember like after a few, few weeks of it, we sent this email,
                                         
                                         literally telling people to go to class for free thinking, you know, okay, like this is gonna work.
                                         
                                         We're literally paying for the classes.
                                         
    
                                         People have to go.
                                         
                                         And still no one went.
                                         
                                         And that's when I realized
                                         
                                         we had just gone the wrong direction.
                                         
                                         And I needed to like circle back up.
                                         
                                         I needed to break what we had built,
                                         
                                         just think a whole new way,
                                         
                                         re-energize my team around going about solving this problem
                                         
    
                                         in a completely new way, not worrying
                                         
                                         about what we had done, but worrying about where we're going to go. And that flipped everything.
                                         
                                         And I have been there now so many times where I've been okay with throwing away our past. I mean,
                                         
                                         people don't know this, but ClassPass has changed its name three times. It wasn't called ClassPass.
                                         
                                         I mean, even this time I'm talking about it, it was called something else. And I've thrown away names, like I've thrown away product ideas. Like we've thrown
                                         
                                         away a lot of stuff. We've changed our pricing, our plans. And it's because it's not about that,
                                         
                                         right? It's about solving the problem in the world and moving towards that and your mission.
                                         
                                         So many entrepreneurs though, and this is probably the mistake I made when I was 18 and started my first little tech company was they get romantic about their initial
                                         
    
                                         hypothesis being correct. Exactly. So it's like, you've got this square shape thing and you're
                                         
                                         just trying to force it into this triangle because like your ego and there's so much relying on it
                                         
                                         and you know, the runway, you know, you're running out of cash and you just, maybe I'll just push
                                         
                                         harder. And then all these vanity
                                         
                                         metrics can be kind of confusing oh we got lots of signals of success yes no one's buying anything
                                         
                                         but we've got traffic absolutely as you just said like I'm on a magazine but then certain
                                         
                                         entrepreneurs I think that have the humility to say in fact it's not about being me my hypothesis
                                         
                                         being right it's about creating a product market fit yeah you know and what was the moment when you started to get closer to that product market? Yeah. And, and, you know, one of the things I love
                                         
    
                                         saying about that is to be a mission obsessed, not product obsessed. And I learned that through
                                         
                                         that journey. But, you know, we started then putting this discovery pass out there. So what
                                         
                                         we did learn is that, you know, we started finally actually going and talking to a lot of the studio
                                         
                                         owners and talking to customers. I think one of the things that happens in tech sometimes
                                         
                                         is you sit behind the tech,
                                         
                                         that you don't like go and talk to real people, right?
                                         
                                         And it was funny because I was in a tech incubator.
                                         
                                         So we showed up, we were working from like 6 a.m.
                                         
    
                                         to 10 p.m. every night, but sitting in an office.
                                         
                                         We weren't actually going to class
                                         
                                         and talking to studio owners and all of that. So once we started flipping that, we started realizing that,
                                         
                                         you know, a lot of the studio owners, they were offering a free class for people who were new.
                                         
                                         They want a new people in the door. And then customers, you know, knew about all these places,
                                         
                                         but they had fear. So we were like, how do we break the fear? And so we started building this
                                         
                                         product. Our second product, which also doesn't exist anymore, was called the Passport. And so we started building this product, our second product, which also doesn't exist anymore. It was called the passport and it was a discovery pass where you could go and try 10
                                         
                                         different classes for 30 days. So you could go to like a spin class Monday, pole dance class Tuesday,
                                         
    
                                         dance class Wednesday. You can kind of, you know, it was like sort of this way for people for $50
                                         
                                         to go and explore. This is sort of when we started realizing the whole love of variety that people had when it
                                         
                                         came to working out in classes, which was the magic of what we actually discovered in our second
                                         
                                         mistake of a product is that people loved variety. They wanted to really go and try new things. It's
                                         
                                         what motivated them. They didn't want to do the same workout every single day. How did you learn
                                         
                                         that? The variety point? Well, people started going in, like they started loving this pass,
                                         
                                         right? They started loving the 30-day pass.
                                         
                                         And then they tried to actually buy it over and over again
                                         
    
                                         for the next month.
                                         
                                         And you weren't allowed to,
                                         
                                         because it was like a one-month product.
                                         
                                         And we had literally gotten these classes for no money.
                                         
                                         It was very much a do this for a month
                                         
                                         and then you're going to go find your favorite studio
                                         
                                         and buy a pass there.
                                         
                                         We thought it was lead gen for the studio owners,
                                         
    
                                         but it ended up not being that at all.
                                         
                                         People literally were obsessed with the variety,
                                         
                                         wanted to do it every single month and not stop.
                                         
                                         And that's when we started thinking about what if we become a subscription?
                                         
                                         We weren't a subscription at the time.
                                         
                                         It was just this one month product.
                                         
                                         And we then started experimenting with this idea of a class pass.
                                         
                                         It wasn't even class pass at the time.
                                         
    
                                         It was a class pass.
                                         
                                         And we launched it to about 50 customers in June of 2013.
                                         
                                         And they loved it.
                                         
                                         The next month, it just kind of kept doubling.
                                         
                                         And then it was exponential growth.
                                         
                                         And it just, I mean, the sales of that took over our other products.
                                         
                                         And we just knew that the monthly subscription was the way to go.
                                         
                                         And that that was the way that this model
                                         
    
                                         was going to work moving forward.
                                         
                                         And that's two years in, right?
                                         
                                         Three years in.
                                         
                                         Three years in.
                                         
                                         So three years of stumbling around.
                                         
                                         I mean, I went to San Francisco in July of 2010.
                                         
                                         And this is June of 2013.
                                         
                                         So three years.
                                         
    
                                         Wow.
                                         
                                         One of the quotes from your book is that,
                                         
                                         about failure being a data point, not an end point. And I really think that is I wish someone had said that to me when I was 18. Because I saw failure as a testament of my inadequacy or something as opposed to something I should be listening to.
                                         
                                         Right.
                                         
                                         And that's sort of testament to your journey. And then, you know, throughout that period, though, I think we've, how was your as a founder, something again, founders talk about a lot. How was your mental health? Because I know there's sacrifice there.
                                         
                                         Let's see a few things I would say. I mean, I sacrificed a lot, especially in those three years
                                         
                                         where we were trying to get the product right. And it wasn't working. I mean, I missed, I missed
                                         
                                         family things. I missed weddings. I was just not around, right? I mean, I was
                                         
    
                                         literally at work all day long. And if someone on my team needed me, I gave my 150% to my company.
                                         
                                         So I felt fulfilled because I was doing something I loved. Was I exhausted? Yes. Was I lonely? Yeah.
                                         
                                         I mean, I thankfully lived with a roommate who is one of my
                                         
                                         like closest, dearest friends still today, but she was the only person I would see outside of
                                         
                                         people at work. You know, it was, I was living in this like closed circuit world and I don't,
                                         
                                         I don't mind that. Like as somebody who has been on a mission before, like has created dance shows
                                         
                                         where they're, you know, there's this like intensity that happens for two weeks
                                         
                                         and you go really, really intense.
                                         
    
                                         You know, the thing though with the dance show
                                         
                                         is though it ends at some point,
                                         
                                         like you have the show and it's over.
                                         
                                         The thing I didn't realize about this one is,
                                         
                                         you know, it's a marathon, not a sprint.
                                         
                                         Like the dance shows can be a sprint.
                                         
                                         And that definitely got to me.
                                         
                                         And I, you know, one of the reasons I even developed this entire goal setting method was because three years in,
                                         
    
                                         so right when I was at this point where I realized class was going to take off,
                                         
                                         I mean, it felt like amazing, right? I'd spent like three years. I was so focused. I'd
                                         
                                         literally like probably not talked to anyone in my life. And I found myself alone for the holidays.
                                         
                                         My sister was away. My parents were in India and I was about to
                                         
                                         like literally be by myself on Christmas. And it was one of those moments for me. I always hated
                                         
                                         the holidays as an entrepreneur because it was the one, like it was the time in my life where I
                                         
                                         couldn't work through my, like my loneliness or through work through any of my issues. It was like
                                         
                                         the one time where everyone would go and do things with other people. And I would be that person who would finally have to realize that I was on myself, right? Because I
                                         
    
                                         wasn't cultivating relationships at that point in my life. I didn't have time to. And so it was a
                                         
                                         wake up call and kind of going back to, you know, my mom may have been pestering me about it for the
                                         
                                         years before. At that point in my life, I just started realizing, wait a second, like I knew
                                         
                                         Classless was going to take off. Like I just knew realizing, wait a second, like I knew Classfuls
                                         
                                         was going to take off. Like I just knew we, I mean, we only had, we had less than a thousand
                                         
                                         customers, but I had, I had caught lightning in a bottle. Like it was, it was so magical. I knew
                                         
                                         it was going to take over the world. Like it was one of those moments as an entrepreneur, I could
                                         
                                         breathe, but I looked at everything else and I'm like, everything else is a mess. My health was a
                                         
    
                                         mess. I could barely work out, which was crazy for me. I wasn't dancing. I was like, I was single. I, you know, I had a few good friends, but I felt like I
                                         
                                         hadn't been there for them. And that's when I started really doing the school setting because
                                         
                                         I'm like, I need to have a bit more, I want to make sure my priorities are more reflective of
                                         
                                         the human I want to be in my life. And how, in like a practical sense, in terms of a time
                                         
                                         allocation sense, did you get from that place to living more in line with those values of connection, community, love and health?
                                         
                                         So I, you know, I'll, the details of like what I did on that session the first time I did it are in the book.
                                         
                                         But I will say this.
                                         
                                         So in the next six months after I started doing that, I literally met my husband a month later.
                                         
    
                                         Really?
                                         
                                         Yes. I decided to do a huge
                                         
                                         dance show at Alvin Ailey six months later, and I sold out a thousand seats at that. So I got to do
                                         
                                         a huge performance. You're going to sell so many books just by saying you found a husband. I know.
                                         
                                         It's really crazy, but I literally changed my perspective around love and what I wanted. And I met my
                                         
                                         husband a month later, which was crazy. And I also, you know, I set goals around what I wanted
                                         
                                         to do with ClassPass. I set goals around my health and how I wanted to live and work out on a daily
                                         
                                         basis. And I did all those things. And I remember, this is always my favorite moment, six months
                                         
    
                                         later, I was flying home on a plane.
                                         
                                         And when I first did this goal setting method, I had written it on a post-it note because I was on a plane and I was on another plane ride because I was always traveling. And I took it out and I
                                         
                                         looked at it and I had done everything on my dream list, you know, and sometimes just writing down
                                         
                                         those dreams is the most important thing, but it was just such an
                                         
                                         important moment because I felt more, I don't, I don't want to say the word balance because
                                         
                                         that has so many, you know, wrong intentions with it, but I felt that I was very clear about my
                                         
                                         priorities and I went towards them and I missed things too, but I didn't feel guilty about them.
                                         
                                         And I just felt so proud of myself for saying, here's what I want't feel guilty about them. And I just felt so proud of myself
                                         
    
                                         for saying, here's what I want to do in my life. And I'm going to go and do it and accomplishing
                                         
                                         it. Not just obviously professionally, but personally as well. There's like an overarching
                                         
                                         theme here in your, in your journey where the minute you become intentional about something,
                                         
                                         yeah, as you just grab it, the doors open. It's true. Do you believe in that manifestation?
                                         
                                         100%. And it goes back to you saying, you know, we were talking about having a why.
                                         
                                         I think when you don't have a why, you go aimlessly and you, you know, I think you start living life thinking that you want money, thinking you want to be famous, thinking you want power.
                                         
                                         And instead of thinking about like love and
                                         
                                         passion and purpose. And whenever I have made decisions that are about the former and not the
                                         
    
                                         latter, I've never been led in the right, in the right direction. And, you know, if that's something
                                         
                                         people can take away from this, like I think is one of, it's one of the most important points is
                                         
                                         if you go towards purpose, even if you are rebelling, right? And even if
                                         
                                         you might be pissing a few people off, I guarantee your life will be more fulfilling.
                                         
                                         What were you like as an entrepreneur, as a leader and as a manager of people?
                                         
                                         I would say I was very much, I had a lot of positive energy. I'm a small human, but I,
                                         
                                         I show up with all of me. Um, I am, I expect a lot
                                         
                                         of people, I think because people have always expected a lot for me. So I'm sort of a, when,
                                         
    
                                         when you start working with me, I can very quickly tell if someone's going to like sink or swim,
                                         
                                         you know, because I don't tell you a lot, but I like let you go because I think to me, that's what
                                         
                                         I've had to do is just kind of, I don't want to put a lot of boxes on you. I want you to just show me what you can be
                                         
                                         at your highest potential. And I think like that sort of, I liked giving people that room
                                         
                                         to be free and then allowing me to see what their capability is versus me saying,
                                         
                                         you need to be your best in this box that I'm giving you. And I've, I've found really great
                                         
                                         talent in that way. I've had to learn how to like hire for
                                         
                                         my strengths and weaknesses. You know, I think that's probably the hardest, the hardest parts
                                         
    
                                         when your company grows is you do everything in the beginning and then you have to learn to let
                                         
                                         go. And I've definitely learned that building a tribe around you of great people is the only way to succeed.
                                         
                                         You struggled to delegate, right? In the early days?
                                         
                                         I've gotten better at it. I've realized that there is no other way to success and to build
                                         
                                         big things and great things in the world without being able to delegate. So I've become much better
                                         
                                         at it in my life. And it's the only way I, I can do what is my magical thing.
                                         
                                         Right. And I've, I think I've put a lot of thought into that is what part of this company is,
                                         
                                         is something that only I know I can do, right. Everything else that I know someone else can do,
                                         
    
                                         I shouldn't be doing. Is that why you delegated the role of CEO? Yes, absolutely. At some point,
                                         
                                         a CEO title becomes a lot of, you know, managing investors, managing team,
                                         
                                         doing press.
                                         
                                         And I was like, this is not what I want to be doing with my time.
                                         
                                         I want to be solving the problem.
                                         
                                         I want to be in with my customers, working on like interesting concepts, not spending
                                         
                                         my day in a bunch of meetings that, you know, didn't feel inspiring.
                                         
                                         So I think like, you know, and everyone's set up differently.
                                         
    
                                         You have to know how you work.
                                         
                                         That's another big thing is learning the insights of what motivates you.
                                         
                                         Like it's, it's the work you do and why you do it that ends up really mattering, right? In any job
                                         
                                         you're in. And I remember there was a point where I remember being so just disheartened and not
                                         
                                         wanting to show up to build my own company. And I'm like, what is going on? It was because I hated the work I was doing. And I loved obviously my company, but I hated the
                                         
                                         actual work that I had to do. And so I had to figure out a way to get past that. This is like
                                         
                                         2016, 17. I mean, we were launching like around the world. It was so intense. It was, you know,
                                         
                                         I mean, it was magical. Like I said, it was incredible to build that. But I remember, like I said, I was showing up every day dealing with like HR issues, legal issues,
                                         
    
                                         like needing to talk to my investors. I wasn't like around my customers and I wasn't going to
                                         
                                         class and around my product, you know, and that's what really fuels me as an entrepreneur and a
                                         
                                         founder. Did you have email dread? Like I used to, at one point I remember when my company was
                                         
                                         getting big because there was lots of chaos in my company
                                         
                                         and there was all kinds of cashflow issues.
                                         
                                         I used to like dread opening my emails.
                                         
                                         I was like, oh, it's going to be some other bullshit
                                         
                                         from like an investor or some other thing.
                                         
    
                                         Yeah, I mean, I definitely,
                                         
                                         I wanted to make sure that I had more to look forward to.
                                         
                                         And I think there came a point
                                         
                                         where I was looking forward to less and less, right?
                                         
                                         And I think it goes back to what I was saying about, I didn't want my whole day to be like, oh, okay. There's like another competitor.
                                         
                                         Okay. We need to worry about this now. I didn't want my days to be about worrying. I wanted my
                                         
                                         days to be about dreaming. Right. And by the way, you have to, obviously as a leader of any of this,
                                         
                                         it comes with the responsibility, right? So it's not that, it's not that I didn't have to worry
                                         
    
                                         about those things. There were certain parts of it that I knew I had to worry about.
                                         
                                         I needed to be on my radar.
                                         
                                         But I knew there were certain things where I'm like,
                                         
                                         I can hire someone to really work on this and fix this.
                                         
                                         It doesn't need to take up my time and energy.
                                         
                                         And that's really where the combination is or where the decision lies.
                                         
                                         So all of that passion, all of that love driven by this really deep intrinsic why,
                                         
                                         why did you step away from ClassPass?
                                         
    
                                         You know, I think at some point, and this happens, I think, for so many founders, I mean,
                                         
                                         it had been a decade of my life solving this problem, which, of course, I'm so deeply passionate
                                         
                                         about. And, you know, I think the earliest days were when we did the most legwork and actually
                                         
                                         like figuring out the product, you know, the product nuances
                                         
                                         that were going to actually like unleash the behavior. I think it's just got bigger, you know,
                                         
                                         for me, I think there were other things I want to do in the world and there's probably other
                                         
                                         problems in the world I still need to go and solve. And it's on me to unleash myself to be
                                         
                                         able to face them so I can move forward towards them and have them even come into my periphery.
                                         
    
                                         I think if you're kind of stuck
                                         
                                         in the past, you don't even welcome the doors, right? That are, are that you need to go through
                                         
                                         to reach your future. And I know for me, my, my future is waiting for me, you know, and it's on
                                         
                                         me to sit there and walk through the door and go, go towards it. And was there, was there a feeling
                                         
                                         of like a loss of love? Yeah. I mean, it's a bittersweet moment, you know, it was, um, it's super bittersweet, right? I always say this, like the hardest day was when I stopped getting my, my class bus email. I mean, like it was insane. I've had this email for, for years. It was like my main inbox. And, um, you know, it was, it was definitely a sense of loss. I mean, I think it's, you know,
                                         
                                         for, it's like having a child and watching your child get married. Right. But it's also being
                                         
                                         able to say like, they're okay. I, I did all I could to get them to this point and being proud
                                         
                                         of that. And that's really where I'm at. I remember that when I resigned from my company,
                                         
    
                                         it went public. And I said to the company, I said company I said I'm gonna resign but I have one caveat they're like
                                         
                                         what is it I was like I want to keep my email oh you did you said that I still have my I you know
                                         
                                         it's funny you say that I think I didn't going back to the whole uh it was just been more noise
                                         
                                         right yeah true you know and so I don't check it yeah I figured you yeah
                                         
                                         I just think it was it was a nice break for me I actually remember creating a new email address
                                         
                                         and it was like no mail and I'm like what you know and it was it was interesting because it
                                         
                                         started making me realize like what do I want to fill that part of my life up with you know
                                         
                                         what's the answer that I'm sort of in the middle of it still, but you know, obviously lots of dance, you know,
                                         
    
                                         I think I probably have a few more big problems in the world to solve. You know, I'm only 39,
                                         
                                         you know, it's interesting because I'm young, you know, my mom and I always talk about this too.
                                         
                                         And she's like, it's interesting. Cause yeah, like I could retire. There's no part of me that would ever think about that, you know.
                                         
                                         But it's an interesting, it's a great place to be.
                                         
                                         The valuation of ClassPass at sale is probably confidential as it tends to be.
                                         
                                         But I know that in 2020 in the Series E round, it was valued at over a billion.
                                         
                                         It's a lot of money.
                                         
                                         How does that change things for you?
                                         
    
                                         Well, you know, we haven't exited so like the company hasn't been been sold yet so it's still private but was your stake acquired or
                                         
                                         was your your stake is still in the company my stake is still in the company yeah so it's not
                                         
                                         fully you know fully there but you know i think these and here's the thing the reason why that
                                         
                                         was such an important moment was because of what it really, the message it sent
                                         
                                         for women, especially in me being, you know, an Indian woman, like that was actually the most
                                         
                                         important part of it. I don't think as an entrepreneur, you should run towards numbers
                                         
                                         like that because what you should run towards is making an impact, right? The hundred million hours
                                         
                                         of people's lives is actually much more impactful to my business and society than hitting that billion dollar valuation.
                                         
    
                                         But in my case, I think it's different because I know what that represents to so many other
                                         
                                         girls out there who can look at something and say, wow, if she can do it, maybe I can too.
                                         
                                         And that to me is a really important part of it.
                                         
                                         And that wave of press whenever someone becomes a unicorn is tremendous, right? right and that will reach so so many young women all over the world and entrepreneurs
                                         
                                         your partner your your son completely other part of your life nick and zane yep nick and zane how's
                                         
                                         that been you know you talk about the obsession you've had building class pass um entrepreneurs
                                         
                                         always struggle and tend to struggle in managing their romantic relationships in the other part of their life what advice have you got for me on maintaining a good
                                         
                                         romantic relationship and family whilst also striving to big build big dreams yeah and I
                                         
    
                                         I'll be honest I think we're all always still learning in the process of it but I think one
                                         
                                         of the biggest things I learned is and this goes along with a lot of the advice I had with my
                                         
                                         parents is bring them along the journey.
                                         
                                         Nick was with me through so much of it. I mean, when we went to go launch London,
                                         
                                         I always actually love the story is me, one of my co-founder and one of my sales girls came with me and so did Nick. And we had to go try out about 30 studios in London in about five days.
                                         
                                         And Nick just went and did some of them too.
                                         
                                         Like it was amazing.
                                         
                                         We all just went and worked out.
                                         
    
                                         And he was sort of like checking out studios
                                         
                                         because before we put anything on the platform,
                                         
                                         we wanted to make sure they were vetted studios.
                                         
                                         And this was, like I said, it was like six, seven years ago.
                                         
                                         So it wasn't that much, that many reviews on studios.
                                         
                                         And yeah, like, I mean, he would come to Australia with me,
                                         
                                         come to London with me, come to London
                                         
                                         with me. And he was just a big part of the process, you know? And I think that's so awesome that we
                                         
    
                                         got to live, like he got to live the dream with me. And I think that was a really nice part of it.
                                         
                                         I think as we've had a kid, we've just had to become very clear on priorities, right? And he is,
                                         
                                         and he's a partner at a law firm. He's, you know,
                                         
                                         one of the youngest partners at his law firm. It's insane what he's been able to accomplish
                                         
                                         in his career. So we have to just always be very, very communicative on what we both want,
                                         
                                         right? And setting goals and, hey, like, what do we want to accomplish this year
                                         
                                         in terms of our lives, right? The same way I think about it personally, we have to think about it in
                                         
                                         terms of what our family wants to do, whether it's like school, whether it's traveling, right? What do we
                                         
    
                                         want to make sure we both do as a family unit combined with, you know, our jobs and our ambition,
                                         
                                         you know? And I think it's so important, especially for women to surround themselves
                                         
                                         with partners and people who will constantly help them stay ambitious in their life
                                         
                                         because it's one of the hardest things. What if there's conflict between when you think about
                                         
                                         what the family wants to do and what Pyle wants to do as in terms of your ambitions and then his
                                         
                                         ambitions with his career? You have to talk it out and come up with a plan. You know, to me, a plan
                                         
                                         is the most important thing. And sometimes there is conflict, but you have to try new things
                                         
                                         similar to pivoting, right? And iterating like on a company there is conflict, but you have to try new things. Similar to pivoting, right?
                                         
    
                                         And iterating like on a company,
                                         
                                         both people have to be flexible to be like,
                                         
                                         okay, well, like if this current situation isn't working,
                                         
                                         we're gonna try something new, right?
                                         
                                         Okay, like you want this, I want this.
                                         
                                         What if we try a combination of this for six months?
                                         
                                         You just have to be flexible and adaptable.
                                         
                                         I think the biggest mistake is not doing anything
                                         
    
                                         and staying sort of stagnant in a place where someone's uncomfortable just have to be flexible and adaptable. I think the biggest mistake is not doing anything and
                                         
                                         staying sort of stagnant in a place where someone's uncomfortable or someone's not happy
                                         
                                         and not helping the other person, right? At the end of the day, Nick being happy in his life is
                                         
                                         going to make him the best husband to me and the best dad. And me being happy in my life is going
                                         
                                         to make me the best mom and best wife to him, Right. And we both know that. So it's about saying, what does happiness look like to both to us individually, but then us
                                         
                                         together as a family. Your journey has weaved and up, down, left, right, all of it. It's been a
                                         
                                         tremendous roller coaster with so many highs and lows and everything in between. You spoke earlier
                                         
                                         about the importance mentorship has played in your life. Have you ever been to therapy? Have I ever been to therapy?
                                         
    
                                         I did a little bit of therapy actually at the beginning of last year. You know, it was,
                                         
                                         I had a baby by the way, six weeks before the pandemic. And then like my company came to a
                                         
                                         halt. It was just a really crazy time. So I had just gone to therapy to just start talking to somebody because I didn't even know how to make sense of so much of where my mental state was at that point.
                                         
                                         I hadn't seen people.
                                         
                                         I'd literally been a mom for a year living at home.
                                         
                                         Right.
                                         
                                         It was just my life was so different than what it looked like pre-pandemic at that point.
                                         
                                         And so, yeah, I have.
                                         
    
                                         And I mean, I recommend it to anyone.
                                         
                                         It's sort of like a fitness instructor who works on your body.
                                         
                                         You need to work on your mind sometimes and see, you know, what your roadblocks are, right?
                                         
                                         We know them like, oh my God, I don't feel strong with my left arm.
                                         
                                         Like, how do you get that stronger?
                                         
                                         We sometimes have blocks like that too.
                                         
                                         And it's sometimes, for me, it's been like, sometimes there'll be a feeling which I can't,
                                         
                                         where you just know you're out of orientation well something's not right I think the pandemic
                                         
    
                                         did that to a lot of us which was yeah destabilized our us in many many ways um your journey is is
                                         
                                         phenomenal it's really really phenomenal and you're a really phenomenal person for so many reasons
                                         
                                         one of the reasons why is just you're just this from like the minute you walked into this room
                                         
                                         you're just this like ray of sunshine oh thank you and that's why I think I asked the question about like therapy and your hard moments in particular
                                         
                                         because you have you have just an unbelievable smile and you have such an it I'm like is this
                                         
                                         person always this this you know but it goes down to I always believe there's the light right like
                                         
                                         I think it's the question you we started with It was, I just believe there's like goodness
                                         
                                         to give and service and purpose. And when I'm not aligned with my purpose, I do feel sad,
                                         
    
                                         right? Those are my like hardest moments where, you know, if I didn't care about sharing, you
                                         
                                         know, my insights and stuff, I could be, you know, somebody who wasn't happy, but I, I do things intentionally. And therefore, how can you not be
                                         
                                         happy doing the things that you love in your life? So beautiful. We have a closing tradition. Okay.
                                         
                                         The previous guest writes a question for the next guest. Okay. And they don't know who they're writing it for. What is one thing you would do if you weren't afraid at all?
                                         
                                         You know, it's interesting.
                                         
                                         Mentally, I don't have many things that I don't feel like I could solve.
                                         
                                         So it's not mental.
                                         
                                         I probably have more physical things because I'm such a small, like I'm four 11, right? It's like the, it's an interesting thing
                                         
    
                                         because I feel more physically fearful of things than I do. Actually, you know what I would do?
                                         
                                         I would do, I would run a marathon. Interesting. And I love running. I just have never run that many miles. Are you afraid? I'm not, I'm probably not afraid, but potentially I'd have to work through what's holding me back
                                         
                                         from it, but maybe there is some fear. I'm going to pay attention and see if you
                                         
                                         end up running a marathon. Thank you so much for your time and your wisdom. It's so, you're such a
                                         
                                         breath of fresh air for so many reasons, but you're a real source of inspiration. And what you've,
                                         
                                         what you've accomplished with, with ClassPass is is just astounding it really is astounding and you
                                         
                                         always like humility and openness to share the truth about that not just in the book but but
                                         
                                         here today is going to be liberating for a lot of people and that the whole you know one of the key
                                         
    
                                         lessons i come away with even though i feel like i i might have said this if you'd asked me it's
                                         
                                         just the unbelievable importance of having and
                                         
                                         following that voice inside of us which is there and all the reasons we suppress it because of
                                         
                                         external whatever whatever but you know um as as you I was sitting there as you're talking I was
                                         
                                         thinking you know what as well the other thing is like even if you you try and do something else
                                         
                                         whether it's management consulting whatever you're never actually going to master it.
                                         
                                         Yeah.
                                         
                                         Because it's always going to be a tedious job.
                                         
    
                                         Yeah.
                                         
                                         When you ended up mastering the thing
                                         
                                         that was in line with your passion.
                                         
                                         And I think that's a really important lesson
                                         
                                         to everybody who feels like they're in a situation now
                                         
                                         that might not be in line with that voice inside.
                                         
                                         Right.
                                         
                                         Thank you.
                                         
    
                                         Be the master of you.
                                         
                                         Amen.
                                         
                                         You're brilliant.
                                         
                                         Thank you so much for your time.
                                         
                                         Thank you.
                                         
                                         Thanks for having me, Stephen.
                                         
