The Diary Of A CEO with Steven Bartlett - Discipline Expert: The Habit That Will Make Or Break Your Entire 2026! James Clear

Starting point is 00:00:00 I've just got back from a few weeks away on my speaking tour in Asia with my team, and it was absolutely incredible. Thank you to everybody that came. We travelled to new cities. We did live shows and places I'd never been to before. During our downtime, talking about what's coming for each of us. And now that we're back, my team has started planning their time off over the holiday period. Some are heading home, some are going travelling,

Starting point is 00:00:19 and one or two of them have decided to host their places through our sponsor, Airbnb, while they're away. I hadn't really considered this until Will, in my team, mentioned that his entire flat, all of his roommates were doing this too. And it got me thinking about how smart this is for many of you that are looking for some extra money. Because so many of you spend this time of the year traveling or visiting family away from your homes and your homes just sit there empty. So why not let your house work for you while you're off somewhere else? Your home might be worth more than you think. Find out how much at Airbnb.c.ca.com slash host. That's Airbnb.combe.com slash host. You've written one of the best-selling books in history about habits.

Starting point is 00:01:00 Because people always need more practical help with implementing their habits. And I have different strategies and different tools to have us to stick, including one principle that is probably the single most important for building habits. But so much of it is about mastering the art of getting started. Let's get started then. James Clear is one of the world's leading habit experts. Is educating millions to build lasting habits, master goal setting, and ultimately redesign their lives.

Starting point is 00:01:27 There are four different stages that every habit goes through. Q, craving, response, and reward. So first, I want to make it obvious. Easier it is to see or get your attention, the more likely you are to act on it. The second is about the craving. It's all about making it attractive. And the more engaging or exciting it is,

Starting point is 00:01:41 the more likely to stick with it. The third is to make it easy. The easier a habit is to perform, the more likely it is to happen. And then the fourth and final one is to make it satisfying. And that's about increasing the odds that you do it next time. And there's some tools that we can go through.

Starting point is 00:01:53 But one of the big takeaways from atomic habits is it's easier to build a new habit if you stack it on top of the habit you're already doing. So let's say that your current habit is you make a cup of coffee. And the new habit that you want to build is you want to start meditating. So then you can say, all right, after I make my morning cup of coffee, I will meditate for 60 seconds. And you can do it for anything. There's also a framework that I call hats, haircuts, and tattoos, the secret to winning, habit shaping. And a real lesson of getting 1% better every day. And we can talk about all of them.

Starting point is 00:02:21 But is there any frameworks, any tactics? if you're trying to break a habit. If you want to break a bad habit, there's some things that you can do. James, the book has shaped tens and tens and tens of millions of lives. Is there anything you look back on that you regret? If I could add something, I would add this, because if you really want to make progress again and again, if you want to get to the top and stay at the top,

Starting point is 00:02:39 and you need to be able to... Just give me 30 seconds of your time. Two things I wanted to say. The first thing is a huge thank you for listening and tuning into the show week after week. It means the world to all of us, really is a dream that we absolutely never had and couldn't have imagined getting to this place. But secondly, it's a dream where we feel like we're only just getting started. And if you

Starting point is 00:03:02 enjoy what we do here, please join the 24% of people that listen to this podcast regularly and follow us on this app. Here's a promise I'm going to make to you. I'm going to do everything in my power to make this show as good as I can now and into the future. We're going to deliver the guests that you want me to speak to and we're going to continue to keep doing all of the things you love about this show. Thank you. James, you've written thousands and thousands of things, but one particular thing you wrote called Atomic Habits is one of the best-selling books in history.

Starting point is 00:03:41 It is rumoured to be potentially in the top 100 books that have sold in history of all time, but also rumoured to be potentially the youngest book to make the top 100 books in history. My question is, what has the success of atomic habits taught you about the nature of humanity and humans? We all have habits. We all need habits. You know, it's one of those really, it's an interesting concept because it is both universal in the sense that we all have them, we all need them, but it's also highly individual. Your habits feel like your habits, not mine. You know, and so it's both universal and specific. And that's an interesting contrast. And I think it leads to one of the reasons why people are so interested in the topic.

Starting point is 00:04:26 You know, we all have them. We all need them. We all feel like they're our own. And we want to come up with our little version of them. But the habit also is like an entrance ramp to how you spend your time in other ways. Like the habit of pulling out your phone. That habit might only take two seconds to do. But then it might dictate what you do for the next hour. You know, you're answering emails or browsing social media or playing a video game or whatever. And it was really the initial habit of pulling out the phone that shaped what that hour did. So the influence of our habits is enormous. You know, in a lot of ways, your results in life are kind of a lagging measure of the habits that precede them. You know, like your knowledge is a lagging measure of your

Starting point is 00:05:04 reading and learning habits. Your bank account is a lagging measure of your financial habits. Even silly stuff, like the amount of clutter in your living room is the lagging measure of your cleaning habits. And so we all so badly want our outcomes to change. You know, we also badly want our results to change, but the results are not actually the thing that needs to change. It's like fix the habits and the results will fix themselves, change the inputs and the outputs will shift automatically. And it's funny because the book is shaped tens and tens and tens of millions of lives, but it also must have shaped you in some ways. Oh, of course. In a way, I had to learn the concepts to write the book. Like, I had to

Starting point is 00:05:40 build writing habits to write the book. The fact that I have struggled with habits and failed with them, the fact that I've tried things and it hasn't worked out, the fact that I have eventually broken through and not been able to build habits. All of that made the book better because you realize how hard it is to have something practical to say. I actually think I have this little theory that a lot of books are branded as how-to books, but they're actually what-to books. They tell you what to think. You should be confident. You should believe in yourself. You should take XYZ action. But they don't actually tell you how to do those things. And in hindsight, is there anything you look back on that you regret about the book? I don't think there's anything that I regret.

Starting point is 00:06:17 if I could add something, I would add something. I would add this simple question, which is, what would it look like if this was fun? What would it look like if your habits were fun? Like, the most common New Year's resolution is to do some form of exercise. So, you know, I feel like a lot of people are going to the gym in January because they feel like they should go to the gym or society wants them to go to the gym, you know, or there's some kind of social pressure to go to the gym. But if we were to come up with a list of what it means to be active and fit, you know, unhealthy. We can come up with a long list of things. Go to the gym and lift weights. You could kayak, rock climb, do yoga, Pilates, whatever. Like, you know, we could probably sit here for like 15

Starting point is 00:06:55 minutes to come up with a real long list. And for most of your habits, if it's an important habit to you, I think it's worth it to take 10 minutes and write that list out. And then look at it at the end and say, what would this look like if it was fun? What's, which of these options is the most fun to me? And that doesn't mean that your habits will be like the most fun thing that you do each You know, it's not like it's always going to feel like going to a concert or something. But it does mean that pretty much any habit can be more fun than the default, you know. So you might as well take a little bit of time to figure out what is the fun version of this. And ultimately, I think the reason why this matters is that if you're having fun, you're more likely to stick with it.

Starting point is 00:07:35 You're more likely to persevere. The person who's having fun is actually the person who's dangerous. Like, you don't want to compete with them because they're having a good time. When it gets difficult, they're way more likely to stick with it. The person who, it felt like a hassle at the start was kind of, you know, annoying. They sort of have a negative frame around the behavior to begin with. Well, as soon as it gets difficult, they didn't want to do it in the first place. So they're much more likely to give up.

Starting point is 00:07:58 David Epstein, who's the author of Range and Sports Gene's friend of mine, he told me once, grit is fit. Grit is fit. And what he means is that everybody wants to be gritty. They want to persevere. But the way that you display that grit and discipline and perseverance is in areas where you are well-suited. where it's a good fit for you. If it's a good fit, if you're well suited for it,

Starting point is 00:08:19 if you're having fun, if you're interested and engaged, then you're way more likely to stick with it. And so in a lot of ways, I feel like the biggest hurdle to clear, and this is true maybe for life in general, but definitely for habits because everybody wants to be consistent with their habits, everybody wants to stick to them. The biggest hurdle to clear is, are you interested? Are you engaged? Are you having fun?

Starting point is 00:08:39 And so the more that you can get closer to that, the more fun it can be, the more likely you are to persevere and stick. with it. I was just thinking about this idea actually the other day because I was writing when we hit a subscriber milestone, I was trying to think about what actually mattered the most. And the first thing I wrote was creating the conditions to out persist. And what I mean by that is like create the conditions so that you can do this for long enough that things start compounding in your favor, like learning starts compounding in your favor, like the returns, like the subscribers or that could be your finances, whatever, start compounding in your favor. The question that you asked is very similar

Starting point is 00:09:13 to one that I asked myself a lot, which is, am I creating the conditions for success? So I had a really good stretch of training in the gym. And then about two and a half years ago, I was in pretty good shape. And then I had a year where it was just like really inconsistent. I missed a lot of workouts. Things sometimes it go well. Sometimes it wouldn't, whatever. And after that year, I was like, okay, so I got to change something. And on the surface, you look at it and you think, I'm having trouble with the workouts. You think there's some problem with, you know, exercise. But that was actually not the problem. The problem was I wasn't creating the condition for success. And so there were lots of other things that were intervening and like making

Starting point is 00:09:49 interrupting my day and making it easy for me to miss. So this last year I hired a trainer and he shows up at 11 a.m. every, you know, four days a week. And when he gets there, every single time, it's a hassle because I'm in the middle of something. Right. Every time I've got something going on and I kind of am like annoyed by it that he's there. But we're creating conditions for success and then make sure that I get down there and I do it. And then every time when I get done with the workout, I'm like, I'm glad I took the time to do that. And so nothing really needed to change with the workout. That was not the problem.

Starting point is 00:10:19 The problem was I didn't have the right conditions to start the workout. And so I think this actually reveals a really deep and important thing about habits, which is so much of it is about mastering the art of getting started. It's making it easy to start. In a way, like probably 70% of what's in atomic habits are different strategies and different ideas and different tools that help you get started. or makes starting easier. This trainer, who I've been working with now, he came over the other day and he told me,

Starting point is 00:10:49 yeah, I had a class in the morning. Eight people were supposed to come. But it was a pretty gross day. It was like rainy and wet and kind of cold. And only two people showed up. And I was talking to him about it. And I said, what's interesting to me about that is how little of an edge you need to gain an advantage.

Starting point is 00:11:05 You know, really what we're talking about there is you just need to be okay with being inconvenienced or uncomfortable for like five to 10 minutes, getting dressed, the rain, getting into your car, getting to the gym. The workout is the same that it's always been. It's the same, you're in the same gym that you are in the summer or when the weather's beautiful or whatever. So it's really, can you handle that like five minutes of inconvenience? And so many things in life are like that. Can you master that little moment? And if you can,

Starting point is 00:11:30 and you can still get started, that's when you gain an advantage. Everybody works out in the good days. But on the days when you feel stressed and tired, on the days when the weather's bad and it's kind of inconvenient on the days when you don't really feel like it can you show up even if it's in a small way one of my little mantras that I try to keep in mind is reduce the scope but stick to the schedule so the normal scope might be I write for 30 minutes and then you look up at the clock and I'm like I only have 15 and sometimes what happens in your head is like oh I don't have enough time to write today where you're like oh I was planning to work out for 60 minutes and you look up and you're like time got away from you only have 20 minutes now I don't have time to

Starting point is 00:12:06 go to the gym it's easy to talk yourself out of it but reduce the scope, but stick to the schedule. It's like, well, I only got 20 minutes instead of 60. So I'll just get in there and do a couple sets of squats, and that's it. And I've had so many workouts that have been like that, where you're like almost, you know, it's easy to be kind of disappointed that you weren't able to do the whole thing that you wanted to do. But you didn't throw up a zero. And if you don't throw up a zero, you maintain the habit.

Starting point is 00:12:31 And if you maintain the habit, all you need is time. And so the bad days are more important than the good days in that sense. You need to figure out how do you show up even when it's not optimal. And that first five minutes, yeah, I was thinking about all the first five minute battles that I've won over the last week, because I've lost track of my workout. I've been traveling through Asia. On this tour I've been doing, got back, fallen off. The motivation doesn't seem to be quite the same as it was before I left. So it's like I'm dragging myself there. The workouts are like four out of ten. But I went. And now I think the momentum is building. But that first five minute point. Is there anything that you've learned, any frameworks, any tactics for making sure you get past that first five minutes so you can get into the flow of the habit? Yeah, there's multiple things. So first thing is try to prime the environment to make the first action easy. Prime the environment to make the first action easy.

Starting point is 00:13:27 So let's say writing, for example. I find that for myself, the biggest point of friction is choosing what to write about. Once I've actually finally settled, this is the thing I'm writing today. Then I can get into it and I'm off and running. But I'll sit there for two hours just debating whether it's the right thing to be focused on writing or not. You know, should work on this chapter? Should I work on something else or whatever? So what I've started to do is sometimes I will write the first sentence of what I'm going to write and just leave it on the Google Doc right there and then leave.

Starting point is 00:13:55 And the next day when I come back, I'm already in, right? Like, it's already the first sentence is already written. So now I'm just writing the next piece of what's coming rather than trying to choose what to write about. Another one that I've done sometimes is I will write, sometimes we'll write the topic or I'll write the sentence on a post-ed. note and I'll put it on top of the keyboard. And so when I come into the office, it's right there in front. I can't, you know, I got to pick it off the keys to log on to the computer. And so it's like, remember, this is what you're writing about right now, you know, so

Starting point is 00:14:22 it's just trying to make it easy to get in. I have a bunch of readers who do stuff like set their running out, running clothes out the night before, you know, so they're right next to the bed. You got your clothes and her shoes there. One woman I just talked to her at an event, she came up afterward and she said, I actually sleep in my running clothes and just get out and put her shoes on and goes right out the door. but you're trying to prime the environment to make the action easy. Okay.

Starting point is 00:14:42 So how can you set up the spaces that you're in to prime those habits? I think one really interesting question to ask, walk into the rooms where you spend most of your time each day, your office, your living room, your bedroom, and then look around and ask yourself, what is this space designed to encourage? What behaviors are easy here? What behaviors are obvious here? And the good habits that you say you want to build, are those the path of least resistance? Is that the obvious thing in this environment?

Starting point is 00:15:09 And if not, maybe you can make some adjustments to try to make the good habit easier and the distractions maybe a little bit harder. So that's the first thing, prime the environment to make the action easy. Second thing is if there's like one principle that is probably the single most important for building habits, it's make it easy. Just scale it down and make it easy. I refer to it sometimes as the two-minute rule. So take whatever habit you're trying to work on. You scale it down to something that takes two minutes or less to do. So read 30 books a year becomes read one page.

Starting point is 00:15:39 or do yoga four days a week becomes take out my yoga mat. Sometimes I will mention this to people and they resist a little bit. You know, they're like, okay, buddy, like, I know the real goal isn't just to take my yoga mat out. You know, I'm actually trying to do the workout. So some kind of mental trick and I know it's a trick, then why would I fall for it, basically? But there's this guy. I mentioned him in Atomic Habits. His name's Mitch.

Starting point is 00:16:00 And he went to the gym. And for the first six weeks, he had this strange little rule for himself where he wasn't allowed to stay for longer than five minutes. So get in the car, drive the gym, get out, do half an exercise, get back in the car, drive home. And you're like, this sounds silly, right? Clearly, this is not going to get the guy the results that he wants. But what you realize is that he was mastering the art of showing up, right? He was becoming the type of person that went to the gym four days a week, even if it was only for five minutes.

Starting point is 00:16:28 And so I think this is kind of a deep truth about habits, which is a habit must be established before it can be improved. You know, it has to become the standard in your life before you optimize. and scale it up into something more. There's that quote from Ed Latimore where he says, the heaviest weight of the gym is the front door. There are a lot of things in life that are like that.

Starting point is 00:16:48 And so by trying to make it easy to master, to easy to get started, then you're in the game. Now you're in the arena. There's all kinds of things you can improve from there. I remember Jordan Peterson saying, talking about some of his clinical patients and referring to one in particular

Starting point is 00:17:04 who was in a room full of junk and couldn't leave the room. because of a certain fear and certain psychological problems he had. And Jordan's saying that day one, they just brought the hoover into the room, and that was it. Day two, they plugged the hoover in, and that was it. And then by day, like, 30, the guy's out of the room, the room is clean, and he's walking around outside for the first time in months or years. And he goes on to say that the reason why people don't get started

Starting point is 00:17:28 is because the first step is so embarrassing. People think that it's not worth it or that it's, like, shameful to do. It's almost like patronizingly embarrassing. and I've always kept that in mind since then, and from your work as well, just that assume the first steps are like embarrassingly small. There's this process called habit shaping, which is basically like that.

Starting point is 00:17:48 You know, like if you want to run a half marathon, the first day, the step might be to put on your running shoes. And then the second day, the step is to like walk outside the front door and the third day, the step is to go around the block. And, you know, you're just like gradually shaping into this larger habit. But there's this thing that happens when people think about building, better habits. I think particularly ambitious people, it's very easy to get excited about all the

Starting point is 00:18:11 changes you can make. You start thinking, even if you don't say this explicitly, you think like, what would peak performance look like? You know, if I could really get my habits dialed in, what could I do? And you start imagining five, six, seven things that you would do and what all of them would look like in their perfect form and so on. And I think instead of asking ourselves, what could I do on my best day? It's better to start by asking, what can I stick to even on the bad days. And that becomes your baseline. That becomes the first step. And now that you have this floor that is achievable, even when you're tired, even when you're exhausted, even when you don't have much time, now you can show up and feel like you're succeeding, you know, and then you can

Starting point is 00:18:48 progress from there. One of the most motivating feelings to the human mind is feeling of progress. If you feel like you're making progress, even if it's smaller than what you ultimately hope to do, you have every reason to move forward. But often we become like a victim of our expectations. We spend all this time optimizing the perfect plan and then expect things to go perfectly out of the gate and you had it so built up in your mind that once you don't hit that mark in the first or second or third day, it falls apart.

Starting point is 00:19:15 And you talked earlier on about sitting there for two hours thinking about what to write. I think I've learned through business in the first situation of my career where I worked with CEOs and executives that were planning marketing campaigns that actually, in hindsight, often the biggest cost of wasn't being wrong.

Starting point is 00:19:31 it was the time you waste making a decision. You see this, and if you've interacted with so many big corporations. Like they spend 18 months thinking about waiting for Joanna to come back from annual leave to get procurement to sign off the thing. And I worked with this one particular founder during that season of my life, where I was working with his dad and him, and his dad would take nine months because the company was so big. His son would interrupt me halfway through the idea and call us all in and say, do it now.

Starting point is 00:19:57 And he taught me that actually in life the biggest cost is the time you waste making the decision. And I think about that with my own habits. I think sometimes sitting around thinking about whether I'm going to run today is costing me much more than joking. And do you think about how you kill that mental debate? Like, is that an effective strategy to try and kill the debate and not make a decision per se? Yeah. So speed is perpetually undervalued. That's for sure. Life is short. And so the sooner that you make decisions, the sooner you get information. Now, I will say, I have a little framework that I call hats, haircuts and tattoos. And this is how I kind of think about it. So a lot of decisions are

Starting point is 00:20:32 like hats. Just try, you try one hat. If you don't like it, take it off, you can try another. It's just real quick. You know, you get some information. Speed is most important. Move quickly, get some information, learn something. If it was wrong, it's not that big of a deal. Just take it off and put a new hat on. Haircut is a little bit trickier. It's a, it's a decision that you have to live with for a little bit. You know, like, you're okay if you get a bad haircut, but you're going to, you're going to have to live with it for a month or two. You know, it's going to take a little bit of time for it to grow out. And so it's probably not a big deal to be scared of getting a bad haircut. I think a lot of people probably talk themselves out of it. It's like, you'll be fine in a month.

Starting point is 00:21:05 It's fine. Tattoes are trickier. You know, you get a tattoo. You got to live with that choice. It's permanent. And so if a really what we're getting at here is, is the choice reversible or is the choice irreversible? If the choice is easy to reverse, speed is most important. You should move fast. If it's hard to reverse and you got to live with it, then you think carefully before you make the call. And I think probably what you're seeing through some of your experiences is that most decisions in life are hats and haircuts. It's very rare that you end up with a tattoo. But we treat them all like tattoos. Yeah.

Starting point is 00:21:36 I think in particular we are scared, particularly the bad haircuts, I think. The ones that like linger for just a little bit, but not that long. It's like, it's going to take you a month to fix this if you get it wrong. But like, that's fine. A month's going to pass anyway. And so it's not that big of a deal, but we act like it's a bigger deal than it does. Is there a particular case study or story from an Atomic Habits community member or someone that reads your newsletter that has been the most impactful for you? There's not a single one.

Starting point is 00:22:07 There are lots that I'm proud of or really excited by, once I'm surprised by. I heard from a guy the other day. He was the head coach at St. Olaf's University in Minnesota and men's soccer. And when he came in, their record was something like 5 and 13, and they were, you know, like near the bottom of the standings. And he was like, I read Atomic Habits right around the time I took this job. And we came up with systems for everything we did. We taught our players systems for how they tie their shoes and cleats to get ready for the game. We taught them systems for how they prep for practice.

Starting point is 00:22:38 We taught them systems for their role in the field. And, you know, gradually they improved each year, five and 13. Then they went like eight and eight. And then the next year after that, they won the conference. And then the year after that, they went to the NCAA Suite 16. And then five years later, they won the national championship. You know, of course, stuff like that's awesome to hear about, right? You're like they went from, they went from five wins, uh, and then five years later, they win

Starting point is 00:22:59 a national title. But the ones that matter to me the most are the ones that I hear from somebody and they say, um, I finally feel better, you know, I feel different. I look in the mirror and I'm like proud of who I am or, uh, my kids tell me that they're excited to see, you know, the change in me or things like that. And that's what's always been about. You know, it's always been about becoming the type of person that you want to be. And so I think, uh, anytime I, I, um, anytime I, I hear stories like that. I think it's exciting. So when this, was it a coach or was it? Yeah, Travis Wall, he's the head coach at St.

Starting point is 00:23:30 Oloffs. He's the head coach at Kenyon now. So he talked about systems there. Most of us think about to-do lists and goals and those kinds of things. What is the difference between a system and a goal? I was very goal-driven for a long time. I mean, I probably still am. You know, I don't think there's any way to get around the fact that we all have goals and think about the outcomes we want and so on.

Starting point is 00:23:50 But a goal is about the outcome that you want to achieve. and a system is about the process for getting there. And so your goal is the target, the outcome, the thing you're shooting for. Your system is the collection of daily habits that you follow. And if there is ever a gap between your goal and your system, if there's ever a gap between your desired outcome and your daily habits, your daily habits will always win. And so almost by definition, your current habits are perfectly designed to deliver your current results.

Starting point is 00:24:21 You know, if you want to see like where you're going to end, up, just follow the trajectory of your habits. You know, what's the process you've been running for the last six months or year or two years? And they've carried you almost inevitably to the outcomes that you have right now. Now, I'm not saying that habits are the only thing that matter in life, right? Like strategy matters, luck, randomness, those misfortune, those things can influence the outcome. But by definition, luck and randomness are not under your control. And your habits are. and the only reasonable rational approach in life is to focus on the pieces that are within your control.

Starting point is 00:24:54 So I think goals can be good for setting a sense of direction. They're good for clarity, you know, especially if you have a team, get everybody rowing in the same direction. But once you've decided what the goal is, you should basically set it on the shelf, metaphorically speaking, and spend the vast majority of your time focused on building a better system. How are the habits we're executing each day,

Starting point is 00:25:14 moving us closer to this outcome that we want? And so where I've come after talking about this for five, or six years now since the book's been out, where I've come down on it is goals are best for people who care about winning once. Systems are best for people who care about winning repeatedly. If you really want to make progress again and again, if you want to get to the top and stay at the top, you need some process for staying up there, some collection of habits that's going to keep this machine running. So this is why, you know, I say in the book, we don't rise to level of our goals. We fall to level of our systems. As you were talking, I was thinking so much

Starting point is 00:25:47 about business and founders and entrepreneurs because they all have big goals. We want to build the best AI app or the best, I don't know, restaurant. And they stay really focused on those. But the greatest founders that I think I've met and interviewed on this show are actually really orientated on like what you call in the book First Principles and Systems. Is there a way to become more orientated towards systems and thinking about first principles, like the habits that lead to the goal? Or is it just so that some people have it?

Starting point is 00:26:19 Because Elon Musk is always talking about first principles and he thinks in terms of building the system. I do think some of it is personality and like what's exciting to you to think about. Like some people are very future-oriented and like thinking about what the systems are and what that would lead them to and so on or more process-oriented.

Starting point is 00:26:36 But there are a number of questions that you can ask that can help you figure out what systems you should be focused on. So like a couple of the ones I like. one question is, can my current habits carry me to my desired future? So you have a bunch of habits you're following right now. What path are you on? You know, can your current habits take you there? And it could be either way.

Starting point is 00:26:56 Like sometimes the answer is yes and what you need is patience. You just need to keep, you know, staying on the path. But sometimes the answer is no. And then obviously something needs to change. You know, you're hoping for one outcome, but then you're following a different lifestyle. So to want the outcome without the lifestyle is to like torture yourself. And what really matters is not do you. you want the result, anybody would like the result if you just hand it to them. The question is,

Starting point is 00:27:18 do you want the lifestyle? One of the little things I try to do, whenever I have a new business project I'm thinking about or something I'm excited about potentially doing, the first question I ask is, how do I want to spend my days? And so then you draw a box and inside that box, how can we make the most money, reach the most people, make the biggest impact, you know, make the contribution that you want to make, but not outside of it. And what happens a lot of the time is people do that in reverse. They start by asking, how can we make the most money or reach the most people or make the biggest impact? And then they decide, oh, well, this is what I want to do, but it's actually outside of how they want to spend their days. And it's not going to work out well

Starting point is 00:27:54 because, you know, it goes back to our point previously about, is this fun? You know, if they don't want to spend their time that way, you're just grinding for a little while and eventually it's not going to work. That's the key for building systems that really work is, is this how you want to spend your days? The person who wants to live the lifestyle is much better position. to get the result. You say that there are multiple problems with goals as a, I guess, as a rubric for thinking about what to do or what to aim for. One of them is that winners and losers have the same goals.

Starting point is 00:28:25 Everybody wants the results. Let's say you have 100 people apply for a job. You got a new job opening. Presumably every candidate has the goal of getting the job. The goal is not the thing that determines the outcome. So the person who wins and the 99 people who lose, they have the same goals. You look at the Olympic Games. presumably any event, everybody who's competing has the goal of winning the Olympic medal, right, of winning the gold.

Starting point is 00:28:46 So the goal is not the thing that makes the difference. So again, winners and losers have the same goals. So if they have the same goals, they cannot be the thing that make the difference in their performance. It has to be something else. Maybe having a goal is part of it. Maybe it's necessary, but it's not sufficient for the outcome that you want. And for that, what you need is the system. You need a collection of habits that are going to make the difference and accumulate into a bigger outcome.

Starting point is 00:29:09 And you say goals restrict your happiness. There's some implicit promise internally that once I get to this goal, then I'll be happy. You know, once I write a New York Times bestseller, then I'll feel better about it. You know, once I achieve this certain number on the scale, then I'll be happy with my body. Once I get to a million dollars in revenue, then I'll be happy with the business. And so you're kind of constantly pushing happiness off to the next milestone and thinking that once you get there, then finally you'll be satisfied. But I think, in fact, the better way to do it is to fall in love with the process, to fall in love with the lifestyle. Then you can be happy along the way and still achieve the goals as you go, still achieve the milestones.

Starting point is 00:29:49 For a long time, I wrestled. I had trouble with this question of, do I have to be dissatisfied if I want to be driven? Yeah. Do you have to be dissatisfied to be driven? Because to me, I felt like there's where I'm at right now and there's where I want to be. And so there's this gap. And that gap is dissatisfaction. That gap is, you know, you want it to change.

Starting point is 00:30:08 You want it to close. And it's also what is motivating and driving you is to try to close that gap. And so the healthiest answer, maybe the answer is yes, I don't know. But the healthiest answer that I've come up with is imagine like an acorn falls from a tree. It manages to take root, becomes a seedling and then a sapling, and eventually grows into this mature oak tree. And at no point in that process, when it was just an acorn, it wasn't criticizing itself for not being a sapling. And it was just a sapling. It wasn't criticizing itself for not being an oak. It wasn't dissatisfied with where it was at. And nobody came over and was criticizing it for, oh, I can't believe you're not a full grown tree yet. But it kept growing the whole time. So simultaneously you have this thing where it was both perfect at each stage that it was at. Nothing was wrong. And yet it continued to grow. And the reason is because that's just what an oak tree does. That's what it is encoded to do. It is encoded for growth. And so when I look at my I think if I put myself in the right position, that's how I feel about it.

Starting point is 00:31:09 You know, I am perfectly happy with where I'm at each stage. And yet, I'm encoded to grow, right? I'm encoded to keep going. And so I can both be driven and be satisfied. I can both be appreciative of the moment and still moving forward. And I think that works best when you find that thing. Sometimes we call it your strengths. Sometimes we might say it's what you're encoded to do.

Starting point is 00:31:32 but when you find that thing that is well aligned for you. And if you do find that, then you can have both of those. I love that. I love that. And I think with age and maturity, I've gotten closer to being in that region where I'm well aware nothing is going to make me happier at all. Like no accomplishment in future.

Starting point is 00:31:47 Nothing's going to change anything. But at the same time, I'm still striving. And that does feel like a contradiction to some degree. It feels like how can those two things be true at the same time? They're striving for things that you know won't really move the needle in any way. The difference I see between, like me and something in nature is that I, the thing in nature probably isn't comparing itself on Instagram to like everyone else. And I understand humans to be like comparison machines,

Starting point is 00:32:13 kind of how we understand the value of things. Like I understand the value of the steak on a menu by the cheap steak and the most expensive ones. So I think the middle one is probably right. Do you think much about comparison as a motivating or demotivating force in this picture? I think it can be very helpful and it can also be very harmful. So it's just sort of a sense of how you use it. I tend to find it better if you compare small things. So if you compare marketing strategies or squat form or, you know, writing style or, you know, the first sentence of each chapter. Like, how do I have a good intro? If you compare tactics, then that can be really helpful for building skills and for developing your ability. If you compare big things,

Starting point is 00:32:50 marriage, net worth, you know, things like that, it's like, that's just kind of a recipe for ending up unhappy. Because they, as the scale gets bigger, things get more vague. There's so many things involved in marriage. And so, you know, or net worth or whatever, you, you just see one little slice and you are trying to compare these two big things, but you don't even know what the full picture is. And so comparison is like the teacher of skills when it's applied narrowly, but it's the thief of joy when it's applied broadly. That makes sense, yeah. I literally when you said that, you know, ambitious people, they have lots of aspirations, lots of habits they want to start. I was thinking about myself and thinking, there's probably

Starting point is 00:33:25 30 habits that I would like to acquire. I'd want to be better at writing. I want to be a writing. I want to be a runner. I want to be better at speaking. I want to be a better friend and be more attentive with my friends and make sure I text them on their birthdays and, you know, all of these new habits that I want to pursue. How does one know which one to aim for first? Is there a framework for knowing? Yeah, there's some things that you can do. I don't think to your point earlier about sometimes the riskiest things just take a long time making the decision. You know, maybe you should just pick one and work on it and then you can get on to the next one. But I do think there's some level of strategy.

Starting point is 00:34:00 which is a good place to start is by asking yourself which habits are upstream from other good things happening. So, for example, I know that if you were maybe the, maybe the question to start with is when you live a good day, when you feel dialed in, when things are like rolling along well for you, what tends to be part of that day? Sleep. You know, sleep. Okay. So that's, you know, I would say for me, sleep, sleep is definitely one. I would say getting my workout in and usually reading and writing are part of it, but I think I could just boil it down to reading. if I just read like 10 pages, that often sparks the writing.

Starting point is 00:34:33 So reading is like the fuel for writing for me. So I could say get a workout in and read for five minutes or 10 minutes. Those are the two things that are part of a good day. And what happens is they're upstream from a lot of other good things happening. For example, if I get the workout in, yeah, I feel good. I get the benefits of the workout. But I also have a post workout high for like an hour or two. So my focus and concentration is better.

Starting point is 00:34:56 I sleep better at night because I got the workout in. Now I'm tired. I tend to eat better when I work out. It's when I'm not working out that I eat terribly. I don't know. It's kind of like I don't want to waste it or something. So at no point was I trying to build better focus habits or sleep habits or nutrition habits. Those just came kind of as a natural consequence of getting the workout in.

Starting point is 00:35:15 So what are those things that you do that are upstream from other good things happening? I think those are good like anchor habits to start and focus on. If I could add another one for myself, I would say it's a little bit of time. it's really just time to think, but it's time to reflect and review. There's this interesting thing that happens. If you have a really good work ethic, if you have a strong work ethic and working hard has gotten you far in life, it kind of becomes a crutch. You know, for a long time, I was like, if I ever had a problem, I was like, well, I'll just

Starting point is 00:35:46 work my way out of it. You know, I'll just work harder on it until I figure it out. And that's great. That's really powerful for a lot of things. But at some point, it breaks. You know, like you can maybe, if you really try it, maybe you can work 10% hard. or 20% of harder, but there's some limit. But if you work on the right thing,

Starting point is 00:36:03 well, you could get 100 X the result or 1,000 X the result. And so if you just keep your head down and work hard, it's very unlikely that you'll be spending your time in the highest and best way. And the only way to figure that out is to have time to reflect and review, time to think. So you need enough time to think

Starting point is 00:36:20 to figure out what should I be focused on next. And so I think that is almost, reflection review is almost like the meta-habit that is above all others, because if you give yourself time to reflect and review, then you can troubleshoot your habits and figure out how to adjust them. I was thinking, as you were saying that, that time to reflect and review is actually also a review of, are my current systems moving me closer? Because when you're talking about that, I was thinking of times in my life where I was so close

Starting point is 00:36:47 to like the picture and I was so in the trenches doing the thing that I hadn't come up to even say, actually, is there a system I could put in place to solve this problem over the next five or 10 years. Like, for example, is there a person I need to hire? So actually, should I go into the hiring process versus being there fixing the problem myself? Should I spend 10 hours this week on hiring a candidate to do this? Or should I be doing it? But sometimes you get so caught up in the trenches, especially when things are tough and difficult and moving very quickly that you don't review your systems. And also, when you're talking about systems, I thought about how systems sometimes expire. Sure. Yeah. Because things change.

Starting point is 00:37:21 That's a great point. And I think this is probably one of the most overlooked things with habits. of the time when someone sits down and they want to build a new habit, they don't say this, but what they kind of assume is what it would mean to be successful with this habit is that I do it for the rest of my life, you know, and that if at some point I'm not doing it, then that must mean that I failed or I quit on it. But that's not how it is at all. Like, things have a season, you know, and so habits have to change shape over time. Let's take my writing habit, for example. The habit that launched my career was I wrote a new article every Monday and Thursday, and I did that for three years. So the first three years, 150 articles,

Starting point is 00:37:58 you know, write twice a week. That was a great habit. They were like 2,000 word pieces or so. But then I signed the book deal for Atomic Habits. I didn't have the capacity to do that and also write the book. So that had to change. I wrote the book for like three years. And then the book came out. And now I write a newsletter once a week. And that's much shorter. But I kind of feel like my writing habit is maintained that whole time. It just changed shape. But that's fine. It just needed to shift based on the season. But I don't know, people, they get so attached to one form of a habit sometimes that they don't realize that it's no longer serving them. And I think that's one of the trickier things to give up is a habit that used to be good for you, that used to work

Starting point is 00:38:35 well, but no longer serves you in your current season. I find that I'm kind of a slow learner with that. I guess parents can probably really relate because they're forced to basically change their goals and therefore their systems would have to, I mean, you're a father of three, so you probably you know this much better than I do. But has there been systems that you've had to sort of... I think there's lots of inflection points in life. So having kids is one of them, starting a new job, moving to a new city, you know, it can be big stuff like that. I just talked to a mother who her kids moved out, so she's now an empty nester. You know, she's like, last 25 years, I've been parenting all these kids and now finally they're all out. But it feels all, in some sense,

Starting point is 00:39:12 it almost feels like a loss of identity. You know, like I thought I was one thing and now, you know, feels like things have shifted, but also it just signals an inflection point in life in a new season that you're in. And when your seasons change, your habits often need to change with it. And you talk about this four burners theory, I guess dovetails into what we're talking about here, where you use this to kind of think about what habits to pursue in any season of life, but also a phrase that I've heard so often specifically from mothers on the show comes to mind, which is that you can't have it all at the same time. And I've heard that I think four or five times different mothers in particular, which is, I mean, says something about

Starting point is 00:39:48 society, have said to me that they've had to realize that they can't have it all at the same time. For sure. So this is not my concept. This is this idea that I came across, it's called the four burners theory. And it breaks life into these four burners on a stove. So you have work and career as one. You have family, friends, and then personal health or, you know, yourself basically is the other. The idea is that for the burners to really be going well, you can't have all four on at the same time. And burn it being the stove. The stove, yeah, the stove top. So you have, you can choose, you could have three going on at kind of like a mid-level, but if you really want them to do well, you can only have two on at the same time. And, you know, who knows?

Starting point is 00:40:27 I don't know if it's true or not or whatever, but it's an interesting idea. And what it does is it gets you to realize, yeah, a fundamental part of life is trade-offs. And you cannot be good at everything at the same time. So this is true across projects. If you choose try to do seven things at once, spreading yourself thin in seven different ways, very hard to be excellent. For me, what I think about is life has a series of seasons and life has a series of sequences. So let's say it's not always exactly 10 years, but let's say the big movements in life are roughly 10 year buckets, right? So like for me, building my first business, that was kind of like a 10-year thing and eventually it led to the launch of atomic habits. You maybe get five or six of those

Starting point is 00:41:05 in your adult life. Some of those things make sense to do in a different order than others. Like, if you want to travel the world and see a bunch of places and party in Abiza, you're probably not going to do that in your 60s. You know, like, I mean, you can. There's no, nobody's saying you can't, but some things are probably better sequenced in other, you know, in other spots. Obviously, there's, you know, especially for women, there's a certain limit on if you want to have a family, what decades that happens in. So, yeah, it's just a matter of sequencing and prioritization. If you look at the like tapestry of your life, what do you want the big movements to be? And where do those seasons need to slot in?

Starting point is 00:41:38 um yeah it's a it's a that there is no right answer but it's interesting with as soon as you realize it's a finite number and as soon as you realize that tradeoffs are always going to be a reality you have to deal with that in some way um i've decided that right now when my kids are young like i'm i'm going to turn the career burner down and that's fine it's not going to be how it was for the last 10 years but that's okay because they're only five once you know they're only turning six once they only go to second grade once and i want to be there for all that so um There are always trade-offs. I think that sequence point is super, super interesting.

Starting point is 00:42:12 It got me thinking because you're right, there are sort of some constraints, whether they're biological constraints. We're in the case of your kids, like just natural constraints, that mean this season can only happen now. Here, right. Yeah. There's also some things like, you know, both of us are fairly young entrepreneurs. I'm so glad that I started a business in my 20s rather than my 50s.

Starting point is 00:42:32 It doesn't mean you can't do it in your 50s. There's nobody's saying you can't. It's just that it makes things a lot easier for the next decade. you know, it's easier for me to be there for my kids now because I have control of my time because I did the business part in the previous decade. Because you took the risks. Yeah.

Starting point is 00:42:47 And that doesn't mean it's always going to work out or whatever. It doesn't mean that you're going to be able to perfectly plan at all, but you just see how the sequences can stack up in that way. And how important do you think when we're talking about habits, do you think repetition is? Because there's so many of these sort of well-known concepts or frameworks in habit formation. One of them is that habits take roughly 66 days,

Starting point is 00:43:08 one of them is that it's about repetition. Does repetition really matter? It definitely does. I mean, repetition is how habits form. The 66 days number comes from one study that came out that found that on average it took about 66 days to build a habit. If you look at the study, the range is pretty wide. So if you pick something really simple, like drinking glass of water at lunch each day,

Starting point is 00:43:29 that might only take two or three weeks to form. If you look at something more complicated, like going for a run after work every day, That might take seven or eight or nine months to form. And so I don't know that 66 days really tells you anything. It doesn't tell you that this is how long it's going to take for your habit to stick. I mean, the range is wide. Sometimes when people ask me, how long does it take to form a habit? My answer is forever.

Starting point is 00:43:53 Because if you stop doing it, then it's no longer a habit. And what I'm kind of getting out with that is that habits are not a finish line to be crossed. They're a lifestyle to be lived. And so we approach our habits as if it's a finish line. oh, let me do this 30-day cleanse and then I'll be healthy. Let me do this 90-day sprint and then the product will be shipped. I won't have to worry about it anymore. You know, and it's like most things in life, especially the big important things,

Starting point is 00:44:17 they're endless. They're endless battles. You know, so just because you went to the gym yesterday earns you no bonus points for tomorrow. Like, you still have to show up tomorrow. Just because you were a good spouse yesterday earns you no bonus points for tomorrow. You still have to be loving and caring again. And so all the things that really matter are endless battles. And it's not about crossing a finish line.

Starting point is 00:44:38 It's about living that kind of lifestyle. And so, yes, it is true that repetition matters. And yes, it is true that the habits will become more seamless and automatic and maybe a little less effortful as you repeat them more. But that doesn't mean that you'll never have to think about them or worry about them again. Do you think much about what's going on in the brain when repetition occurs? Like, what is it that's making it easier? If I've been on a role with the gym, I've been going for 60 days in a row. Why does it feel easier on day 61?

Starting point is 00:45:05 that's a tricky question because if you were to talk to an academic and they would tell you like a habit is this automatic non-conscious behavior really quick simple things like brushing your teeth tying your shoes every time you pick up a pair of barbecue tongs you got to tap them together twice you know like stuff that you don't even really think about okay that's actual habitual behavior but if i were to ask you what are some habits you're trying to build you would say i'm trying to go to the gym four days a week or i'm trying to write every morning or i'm trying to meditate you know, five days a week or whatever. And I know what you mean when you say that. You mean I want it to be this routine, this practice that I do consistently. But like writing every day is never going to be mindless the way that brushing your teeth is. You know, going to the gym is not going to be automatic the way that tying your shoes might be. And so the things that we, there's a little bit of sloppiness in the word habits and how we use it in life. It's not, they're not automatic mindless routines most of the time. Most of the things that we want to be habits are not. not like reflexes. They're routines and rituals that we do consistently. So having said that,

Starting point is 00:46:12 it is true that after you've gone to the gym for a month or two, it does start to get easier. And I think there's a number of forces that kind of work in your favor there. One is you've figured a lot out about what it takes to get into the gym. What time am I going? What route do I take? How do I pack my bag? Do I need to bring a water bottle or is there a water fountain at the gym? Like all those sorts of things are little one-time costs that you got to figure out early on. that once you're into a pattern, you already know them. You know, the water bottle thing sounds like a small thing. I heard from someone who said, I always forget to bring my water bottle and they don't

Starting point is 00:46:42 have water fountains at this gym. Like, I, sometimes I skip the workout because of that. You know, it's like, it's remarkable how little friction it takes to pull us off course. And so figuring out all of those things is something that once you're a month or two in, you've crossed all, you know, you've fought all those battles and now you know how to do it. So that makes it easier. The other thing is you start to build friendships, start to build connections. You start to know the people there.

Starting point is 00:47:05 You feel comfortable there. There's this concept Stephen Pressfield talks about where, you know, if you have a wolf and it's roaming around, eventually it starts to feel like it has its territory. And early on in a process, a creative process, writing a book or whatever, you go into the office of the first time to write the first chapter of the book and you kind of feel uncomfortable. It feels like it's not you yet. You go to the gym on the first day. You feel like people are judging you. Do I look stupid? I don't know how to do this.

Starting point is 00:47:29 But after a while, it becomes your territory. It's just like the wolf. It starts to feel like your home court. And so that familiarity, I think, also makes it much easier to stick to the habits, you know, once you start to feel comfortable there. And that takes a little bit of time. And then the last piece is identity. The more that you start to follow this habit, the more you repeat a habit, the more you reinforce being that type of person, the more you start to have that element of your story. I think this is one of the most important things for building habits and getting habits to stick, which is how your habits reinforce your desired identity. We often start by asking, what do I wish to achieve? But I think what we really should start with is, who do I wish to become?

Starting point is 00:48:09 What are my actions reinforcing? What are my actions taking me closer toward? In a sense, every action you take is like a vote for the type of person you wish to become. So, no, doing one push-up does not transform your body, but it does cast a vote for I'm the type of person who doesn't miss workouts. And no, writing one sentence does not finish a novel, but it does cast a vote for I'm a writer. And no, sending one bit of positive feedback does not make you like the world's best leader, but it does cast a vote for I'm the type of leader who cares about their teammates. And individually, those are small things.

Starting point is 00:48:41 But collectively, you build up this body of evidence for being that kind of person. It's a little bit different than what you often hear. Like, you often hear people say something like fake it until you make it. And I don't necessarily have anything wrong with fake it until you make it. Like it's asking you to believe something positive by yourself. But behavior and beliefs are a two-way street. And so what you believe influences the actions you will take. And the actions you take also influences what you will believe.

Starting point is 00:49:08 And my encouragement, my suggestion, is to start with the action, to let the behavior lead the way, to make one sales call or meditate for one minute or do one push up and let that in that moment be evidence that you were that type of person. You know, if you go outside today and you shoot a basketball for five minutes, you don't instantly think, oh, I'm a basketball player. But if you do it every day for next three months or six months or year, at some point, you cross this invisible threshold where you have to admit, I guess playing basketball is like kind of an important part of who I am. You know, I guess it's part of my identity. And once you adopt a habit as part of your story, once it becomes part of how you see yourself, it's not just like, I need to go for a run. It's like, I am a runner. You know, I go, I do this because this is part of who I am. Then you'll fight to maintain the habit, right? Like then it becomes easier for it to stick. And so the connection between habits and identity, I think is ultimately how you really get habits to stick for the longer time. It reminds me of a study I was reading recently that said if you speak to someone in terms of giving them an identity versus using a word as an adjective, the behavior curse. So an example would be if I, you do something for me and I say, do you know what, James, you are a kind person in the studies, people become more kind. But if I say that was kind, or that action was kind, people are less kind. So if I can give you feedback that embodies your identity, then you're more likely for that behavior to occur.

Starting point is 00:50:29 So with my team, and this is maybe giving a bit of the game away, I will often refer to them as an identity. I will say, you are an innovator. You are an experimenter. Because from the studies I've read, that increases the probability that they embody that identity. There's another study that did it for voting. So people were more likely to go and vote if you said, like, I am a voter. You got them to identify as I'm a voter rather than are you voting today? And so same thing.

Starting point is 00:50:54 There's an example in atomic habits I talk about. Imagine two people who are trying to quit smoking, you know. And so the first person gets offered a cigarette and they say, oh, no, thanks, I'm trying not to smoke. And the second person gets offered and they say, oh, no, thanks, I'm not a smoker. And so the first person is trying to resist something that they still see themselves as. But the second person no longer sees themselves as the type of person who smokes. And, yeah, some of the evidence and research suggests that once you adopt those identities,

Starting point is 00:51:21 it's easier for you stick to the behavior. Reminds me of the research from Leon Festinger, the guy that came up with the term cognitive dissonance. The way that I understand the concept of cognitive dissonance is that if I have a perceived identity of myself and something external threatens that or challenges it, we're not good at living in contradiction. I'm not good at...

Starting point is 00:51:38 So, for example, I'm an accountant right now, and I hear that AI is doing accountancy work amazingly well. Now, I've invested 10 years in that accountancy degree. I see myself as a great accountant. my sort of initial reaction will probably be to either dismiss my current identity as a great accountant that's going to have a great career in the future or to dismiss the AI.

Starting point is 00:52:01 And people that have studied his work talk about how we're very poor at being able to hold two contradictory things to be true at the same time. So we tend to protect our identity. Yes. There's something incredibly powerful about this that also ties into habits,

Starting point is 00:52:16 which is that a lot of our identity, Not the whole thing, but large portions of our identity are tied to our relationships. You know, I'm a father. I'm a, you know, husband. I'm a, you know, and so like, it's the connection that we have with others. Our social bonds influence the picture that we have of ourselves. This is something that widely influences our habits, you know. So we are all part of multiple groups.

Starting point is 00:52:38 Sometimes that group is large, like what it means to be American or what it means to be British. Sometimes that group is small, like what it means to be a neighbor on your street or a member of this family or a member of the local cross-finding. fit gym, but all of the groups that you belong to, large and small, have a set of shared expectations for how you act, have a set of social norms for what you do in that group. And when your habits go with the grain of the expectations of the group, they're pretty attractive. You know, like you want to stick to them, you get praised and rewarded for it. You fit in. And when they go against the grain of the expectations of the group, they're kind of unattractive. You get criticized and it doesn't feel good. And so if people have to choose between, I have had,

Starting point is 00:53:18 habits that I want, but I'm cast out. I'm ostracized. I'm criticized. Or I have habits that I don't really love, but I fit in. I belong. I'm part of something. Most of the time, the desire to belong overpowers the desire to improve. And so you want to do something different, but you also know you're going to be heavily criticized for it. You're going to at least add friction to your relationships. And we don't want to live with that dissonance, that dissonance of, I can have this, but I also create friction here. One of the lessons, I think, one of the big takeaways if you want to build better habits and get habits to stick,

Starting point is 00:53:54 particularly for the long run, is you want to join groups where your desired behavior is the normal behavior. Join groups where you can rise together, where the people that you're surrounded by have the type of habits that you want to have. It reminds me of this thing that appeared in Jeff Bezos's shareholder letter about resisting the equilibrium.

Starting point is 00:54:15 Hmm. I didn't know about this. Go ahead. So in Jeff Bezos, a shareholder letter, he writes to shareholders that when referring to Amazon's ability and desire and need to innovate through the future, he says he makes a comparison to Richard Dawkins' book called the, I think it's a blind clockmaker? Yeah, the, yeah. Blind watchman? Yeah. Yeah. And says that essentially all living organisms live in this constant battle to resist their equilibrium. And actually death itself is when we become our environment. Because right now, me and you have a huge amount of everything. energy expenditure to be different from our environment in terms of temperature, in terms of acidity, etc. And he's making the comparison, which sounded a lot like what you just said, that if you

Starting point is 00:54:54 want to, that all living organisms are in this constant battle to be different from our environment. And the more different our environment is, the heart of the fight. So if I go to the desert, my body has to put out even more energy to be a different temperature, to be a different sort of acidity than the environment. But if I want to make my life easier and make that fight easier, then go into an environment where my environment is the same as my internal state. That's great.

Starting point is 00:55:23 I think that punchline of the more different your environment is from the habits that you want to build or from whatever equilibrium you're trying to achieve, the harder you will have to fight to maintain. And that is a fight that you can do for, I don't know, a day, a week, a month, but it's some limited amount of time. At some point, it just is draining to try to grind to get the environment all the time. Sometimes I view environment, both physical and social, almost like a

Starting point is 00:55:51 form of gravity. You know, like the physical environment that we're in right now, okay, it's always nudging you in certain directions. Like, I'm sitting in this chair right now talking to you. I could be sitting anywhere else, but I would have to sit on the floor, right? The environment of the chair is ushering me to this spot. It's almost like a form of gravity pulling me here rather than getting me to go somewhere else. When we leave this room, if I wanted, I could try. to do something crazy and break through a wall or climb through the ceiling or whatever, but I'm going to go through the door because that's where the environment is naturally nudging me toward. It's where that behavior happens easily. And all of our spaces are like that.

Starting point is 00:56:26 You're always being kind of pulled toward what is natural and easy and consistent in that environment. So how can you prime your environment to make those the things you want to do? That's for physical environment. Social environment is the same. You know, you're always kind of being pulled toward what the behaviors are that are natural there. What are the social norms? What are the things that people get praised and rewarded for? What is the culture typically calling you to do? And that's where I think the answer is you want to surround yourself with groups who have the behaviors you want to have. Join groups where your desired behavior is normal.

Starting point is 00:57:00 If it's normal in that group, then you can rise together. So, I mean, that must mean getting rid of certain people in one's life. And sometimes those people are hard to get rid of because they're families, their moms, their dad. Sure. And I, you know, I'm a little, sometimes you hear people say things. like fire your friends, you know, or whatever. Like, and I, I'm not, I'm not all the way there. Uh, I think that yes, it is true. Sometimes you have, um, an extreme circumstance was a particularly toxic person or something like that. And yeah, like, you know, you probably, maybe you should

Starting point is 00:57:28 not be around them. And that those can lead to very hard decisions. But I would say for the majority of life and the majority of your relationships, what we're really talking about here is not getting rid of relationships. We're talking about finding specific places where that habit can thrive. So here's some examples. There's a number of studies that have shown that it tends to be easier to build a new habit in a new environment. So, for example, if you, well, first let me back up, there's an interesting way to define what a habit is, which is that it is a behavior that is tied to a particular context. So, for example, your habit of watching Netflix might be tied to the context of your couch at 7 p.m. And whenever you walk into your living room and you're by your couch and it's in the

Starting point is 00:58:10 evening, you're kind of naturally being pulled toward picking up the remote and doing that because that's the context the habit happens in. So if you want to build a new habit, and again, these studies have found that it tends to be easier to build a new habit in a new environment, well, let's say you want to start a habit of journaling. Well, you walk into your living room in the evening and you sit down on the couch, you're like, I'm going to start journaling, but you're naturally, you know, your brain is kind of like, well, it's time to pick up the remote and turn on the TV. That doesn't always mean that you need a brand new space, like a new building or a new room to do every habit in. But you could do something like, you could get a chair and put it in the corner

Starting point is 00:58:44 of the room. And that becomes the journaling chair. And the only thing that you do when you sit in that chair is you journal for five minutes. So now you have a new context that is tied to the behavior that you want to perform. And in the social sense, so this is what we were talking about previously, you want to be able to create a space that is a safe place for that environment, for that habit to live or for that habit to thrive, let's say. Sometimes those spaces are ready made like let's say you want to do yoga four days a week but you look around your family or your friends and your apartment that you're living in nobody else is interested they don't want to do it to you do it in the living room you kind of get made fun of or you're stepping on other people's space

Starting point is 00:59:21 or like i'm trying to do stuff in here too you know it's just kind of inconvenient well you can go to a yoga studio and that's a place where for that hour you can be surrounded by a group where your desired behavior is normal you don't have to fire any of your friends and you can just go to the place where that habit can thrive and i think each habit likes to have that it likes to have that it likes to have somewhere where it can exist in a way that it's going to be supported or in a way where the environment makes it easy. Sometimes the environment is ready made like that. Other times it's not. So for me, one of the most useful things that I did in my entrepreneurial career, I had no entrepreneurs and my family, no authors. So I had this thing that I kind of wanted to do, but I didn't have anybody

Starting point is 00:59:59 close to me that I could like look to. First six months I was entrepreneur, I sent like 300 cold emails just to other people that were like a year or two ahead of me. Someone who seemed like you're actually doing this thing where you know you've got this online audience and you're you're writing about stuff you like um maybe 30 people got back to me uh i did like a little you know zoom call or whatever and we you know we chatted and connected and then i met some of them at a conference like six months later so i was six months in i knew like maybe 10 people that i met in person and i had like 30 that i had reached out to so now it feels like okay at least i know a couple people who've done this thing and i started hosting these retreats every once or twice a year i get six or eight authors

Starting point is 01:00:38 together. And I'd say, let's just rent an Airbnb. We'll split the cost. And we can talk about how to build an audience and how to grow your, you know, email list and how to write a book and launch it and, you know, all the stuff that we were kind of focused on. It was almost always like the best six months, best weekend of my year, because I would have six months worth of stuff that I need to execute on after that was done. That's kind of like going to a yoga studio for yoga, but you had to create the space. I was always worried that I was going to look like some dork, you know, and like invite everybody. And they would all say no. or whatever. But everybody wants the same thing. You know, they're all waiting for somebody to create

Starting point is 01:01:13 the space for like-minded people to get together. So sometimes you need enough courage to create the space yourself. But the punchline is the same, which is you're trying to surround yourself with people where your desired behavior is the normal behavior. I've had so many founders speak to me and say, why didn't this particular ad that I ran on this platform work for me? Maybe the copy wasn't good, the creative wasn't strong. But usually the problem is they're not having the right conversation. Because that ad never reached the right person. And if you're in B2B marketing, that is much of the game. And this is where LinkedIn ads solves that problem for you. Their targeting is ridiculously specific. You can target by job title, seniority, company size, industry, and even someone's

Starting point is 01:01:54 skill set. And their network includes over a billion professionals. About 130 million of them are decision makers. So when you use LinkedIn ads, you're putting your brand in front of the right people. And LinkedIn ads also drive the highest speed to be return on ad spend across all ad networks in my experience. If you want to give them a try, head over to LinkedIn.com slash diary. And when you spend $250 on your first LinkedIn ads campaign, you'll get an extra $250 credit from me for the next one. That's LinkedIn.com slash diary. Terms and conditions apply. I'm thinking about all the people that are currently sat in a job that they don't like. They're sad in the a job in the middle of a big city, they're miserable, they want to go do something else,

Starting point is 01:02:38 they want to go be an author, they want to go following your footsteps, they want to build a business in a media business, for example, but they're so far away from that, they're held in place by their parents' expectations, they're held in place by a mortgage and all the things that, you know, life, when they get home every day, they're tired, really, really tired. So it's remained a dream. You must have so many of those people that write to you, that message you, because of what you've produced and because of the content that you make. What do you say to those people? Where does one such person start? One is, I don't think it serves you in any way to just like kind of wallow in how hard it is or to talk about how tough. Talking, complaining about how hard

Starting point is 01:03:19 it is just makes it harder, you know? So the act of complaining makes a bad situation worse. The act of emphasizing the things that are going well or trying to take, it's kind of this endless game of trying to take your current advantages and gain new advantages. So, like, early on, most people don't have many advantages. Like, I didn't know anybody in the industry. I didn't have any money.

Starting point is 01:03:42 I didn't have any experience. But the one advantage that I did have was I had time. And so I could use that time to try to gain new advantages. So in my case, I used the time to write two articles a week and I did that for two years.

Starting point is 01:03:55 I did, like, kind of freelance gigs on the side to pay the bills and stuff. And eventually, that's how I built the audience. Then once I had the audience two years later, then I had a new advantage, right? I not only had time, I also had an email list. Now I can go from there and I could get a book deal. And then I have a new advantage. I have a book deal.

Starting point is 01:04:11 And then, you know, you can just kind of like continually use your current advantages to gain new advantages. And I just talked about this for about 20 seconds. That was about seven years of my life. It's the span of all that, right? It goes slower than what you want. But it's kind of just that endless game. It goes slower than you would want. makes me think about this whole idea

Starting point is 01:04:32 of being 1% better every day. Yeah. Yeah. What are the most sort of pertinent parts of understanding that graph? Two things to stand out. All right. So first is, this chart's showing, what this is showing is if you get 1% better

Starting point is 01:04:44 each day for a year, okay, so 1.01 to the 365th power, you get 37 times better by the end of the year. All right, so that's this curve. If you get 1% worse, 0.99 to the 365th power, You drive yourself almost all the way down zero. Now, a chart like this is just compound interest, right? This is just a compounding curve.

Starting point is 01:05:05 And real life is not exactly like compound interest. You know, your habits are not exactly like this mathematical formula. But I think this chart does a good job of encapsulating what the process of behavior change feels like, you know, what it's like to try to get a little bit better each day. Because two things are true. These are the two things that stand out. First, any compounding curve, the hallmark of any compounding process is all the greatest returns are delayed, right? You are 80% of the way through this curve before it really starts

Starting point is 01:05:33 to take off. So all the greatest returns are delayed. The early stuff doesn't feel that impressive. The second is on day one, the separation between 0.99 and 1.01 is very small, right? 1% better or 1% worse is very minor. So on any given day, it's very easy to dismiss. You know, what is the difference between eating something healthy for lunch or eating something unhealthy. Today, basically nothing. Your body looks the same in the mirror at the end of the night. The scale hasn't changed. There's no evidence. What is the difference between the person who reads for 10 minutes today and the person who doesn't? Basically nothing. Reading for 10 minutes does not make you a genius. But the person who always goes to bed a little bit smarter than they were when

Starting point is 01:06:15 they woke up, the person who always takes a little bit of time each day to learn something new. Yeah, two or five or 10 years later, like that's a meaningful difference in wisdom and insight. And so you see the same pattern again and again throughout life, which is what starts out small and it's pretty insignificant, easy to dismiss on a daily basis. It compounds. It multiplies. It improves over time. And so the effects of your habits are delayed. Time will magnify whatever you feed it. So if you have good habits, time becomes your ally. And every day that goes by, you put yourself in a stronger position. If you have bad habits, time becomes your enemy. And every day that goes by, you dig the whole a little bit deeper. And so the real lesson of a chart like this, the real lesson of getting

Starting point is 01:06:55 1% better every day is not to get wrapped up in the number. It's not like, oh, is it a 1% improvement or 1.6% or whatever? It's not about that. It's an attitude. It's an approach. It's a focus and emphasis on trajectory rather than position. You know, there's a lot of discussion about position in life. How much money's in my bank account? What's the number on the scale? What's the stock price? what are the quarterly earnings. We have all these measurements and metrics for assessing our current position. And then if the position isn't what we want it to be, we get frustrated or we feel guilty or we judge ourselves or we get annoyed or whatever.

Starting point is 01:07:32 And what I'm encouraging is to say, listen, just for a minute, let's stop worrying so much about our current position and instead focus a little bit more on our current trajectory. Am I getting 1% better or 1% worse? Is the arrow pointed up into the right or have we flatlined? So if you're on a good trajectory, objectory, all you need is time. This is almost become a religious belief. Because I think for everything you've said,

Starting point is 01:07:56 it has to become a religious belief, because the results are hard to see in the near term. But it is most certainly a religious belief in our team. I have multiple readers who got tattoos of it, which I was not expecting. I drew this on an index card, and now it's on somebody's body. Yeah, that was definitely surprising.

Starting point is 01:08:13 And it needs that religion because that first part where you're doing something and there's no, There's no evidence of progress. There is something tricky about this that I think is important. So we all, we all have made this mistake before, which is you can make 1% improvements that accumulate, and you can make 1% improvements that evaporate, right? You can spend your time on trivial stuff, meaningful, you know, it can be meaningful small changes or it can be meaningless small changes.

Starting point is 01:08:39 And so how do you decide the difference between the two? That's kind of tricky. And I don't know that you can always get it perfectly right, but to me, the dividing line is, does this action accumulate into something larger or not? You know, you can, you can spend your time doing all small stuff, whatever, day in and day out, but are you building towards something bigger? And so in a lot of ways, I think the two timeframes that matter most in life are 10 years and one hour. You know, 10 years is just shorthand for like, what's the big meaningful stuff you're working toward? You think about most of the stuff that people really get, the meaningful

Starting point is 01:09:11 movements in life, most of them are multi-year things, you know, build a business that you're proud of, raising a successful family, you know, having a happy marriage, getting in the best shape of your life, whatever it is, contributing to some cause that you care about. Like, they're usually big multi-year, sometimes multi-decade things. So 10 years is shorthand for that. But if you can do one thing each day that's going to serve you well in 10 years, if you can find one hour sometime today to do something that's going to pay off in a decade, you usually don't even need to wait 10 years for it to really start to show up.

Starting point is 01:09:44 You know, usually you get two or three or four years into that and you're like, wow, I can't believe how this stuff's accumulating already. And it makes me think again about your idea of systems versus goals because the most exceptional founders I know, they'll think about what can I do in the next hour so that in 10 years time we're in a different place, which again, it sounds, I've said this a few times, but one of the most important things in business, I mean, the definition of the word company is hiring. So most, I think nearly all problems I face in business are a people problem. it's like a people mistake that I have or haven't, you know, made yet. So the further I've got in my career, I've started to think that actually most of my, the next hour of my life should be working on people because that corrects what happens in 10 years time. Like if we want to go, if I want my company to go public in 10 years time, in the next hour, I should really be thinking about a hiring process, which will find the CFO, which will build the business. And here you are talking to me. No, but I'm learning, and I'm going to go take it out.

Starting point is 01:10:38 And I'm going to go. No, but it's really useful speaking to you about this because it's given me the wording to which will create memorability, which will create the repetitions and the habits. If you know what I'm saying. I'm sure. And I wasn't thinking in terms of systems and goals. I was, I always referred to it with people. I say, what's furthest upstream. Yeah. And this can also be what we're saying about sleep. And I see hiring, for example, in business or actually generally in your personal life, selecting people as the single most important factor to everything that happens downstream. Relationships in general are probably, it's obvious to everybody that they matter, and yet they still are probably perpetually undervalued. So it's true in a business sense, which is what you're talking about here. Like almost every business problem at some level could be a people problem. Or there's a person who could unlock it and solve that problem. It's true in a personal sense. The most important decision you probably will make is like whether or who you get married to,

Starting point is 01:11:31 that will dramatically shape your life. It's also true in like a just a luck business life. sense, which is that there's no such thing as an opportunity that is not tied to a person, right? Like opportunities come through people. And so when you say, oh, I wish I could just like have some good luck or I wish I could like catch my lucky break, what you're probably talking about is there's a person who carries that opportunity with them that you need to interface with or get to know. And so in all of these ways, relationships dramatically shape our lives. And yeah, people, people are probably the most important thing in that sense. I think

Starting point is 01:12:06 with age, that becomes more apparent for most people. It becomes most apparent that the best decisions I've made in my life were people and the worst decisions I've made in my life for also people. But we don't think about that. We think, I'll work Saturday and Sunday in the office. I'll have some great idea. If I read a book, I'll have some great idea, which will make me lucky and successful, whereas with time I realize that the smart work versus the hard work is focusing much more on people. How does your work dovetail into things like self-esteem and confidence? Because everybody wants to build confidence. And for some people, they're in a bit of a downward reinforcing confidence spiral,

Starting point is 01:12:44 which I guess would look something like this. You know, something happened in their life, so they're less likely to raise their hand or to step outside of their zone of comfort. And even when and if they do, they interpret it negatively, and that knocks their confidence. They see it. They're wearing sunglasses that interpret the things that are happening as negative.

Starting point is 01:13:02 And they're in this sort of downward compounding spiral. And there's other people that seem to be going the other way. First is I had a high school basketball coach that told me confidence is just displayed ability. And what he meant was if you want to feel more confident about like your ability to make a free throw, go out there and shoot for an hour. And once you knock down 10 in a row, you're going to feel a lot better about it. And so what you realize, this is true for everything, which is once you have started to display your ability in any given area, you know, give a, successful speech or, you know, make a nice presentation for work or whatever it is, you feel better about it. And so what you realize is you need reps. You know, you need practice. Whatever the

Starting point is 01:13:42 thing is, you need, you need enough repetition to start to learn how to do the thing. And so this is why sometimes I'll say like motivation comes after starting, not before. We think we need motivation to get started. But in fact, you should try to scale it down and make it so easy that you'll do it even if you don't feel that motivated about it and start get some reps in. And then once you've get got and then once you perform the repetitions, you start to build up some confidence because you know that you have some evidence that you can do it. So confidence is displayed ability. Let's try to scale it down, make it easy, start to display our ability, and then the confidence comes as a side effect. The second thing, though, and this might even be the more important piece, you

Starting point is 01:14:19 mentioned this idea of someone who interprets things in a negative frame. You know, they get in the cut in this like downward spiral. They see like evidence of things working against them or the world is tilted against them or like they're emphasizing the pieces of the story that aren't serving them that well. I had, so I played baseball for a long time. I played through college. And when I was younger, I was 10, 12, 14. After each season, we would do this thing. My dad and I would go out and sit on the back deck and we would talk about like the wins, the good parts of the, you know, the biggest games that our team won or like my best plays from the year or just like things that I got better at from the season before. And I was never the best player on any team that I was on.

Starting point is 01:14:57 But you finish each season with a sense of positivity, a sense of confidence, this feeling of, like, momentum going into the next year. And I think I played for a long time partially because of that, you know, like we were, it was a practice of emphasizing your wins. And so I think that's an interesting thing that, like, more people should try is when you look back on your last year, what are some of the wins that you've had and try to use that, you know, tell yourself that story, emphasize that story and use that to move into the next moment. I was talking recently. So I had this publishing company that I co-founded at Authors Equity and we're publishing this book from this guy named Brandon Webb, who is a former Navy SEAL. He trained the Navy SEAL sniper unit in mental performance. And so he he would teach them all kinds of things. I was talking to him about the book and some of the strategies. And I was trying to learn like what they would do. And two things stood out to me. The first thing he said is a positive

Starting point is 01:15:52 outlook no matter the scenario. So the first thing we train them on is positive outlook no matter or what situation or scenario they're in. The second thing is visualizing things going well. Okay? So one time a sniper came up to him and said, what's a good score on this course? Like they would give them these little courses to test. Like, you know,

Starting point is 01:16:10 they have to make eight or 10 or 12 different shots or whatever. And he said, a good score is 100%. He was like, now in reality, almost nobody gets 100%. But I wanted to set that standard, right, to set that outcome in their mind as the thing that they were shooting for. And he had two guys that he was training,

Starting point is 01:16:26 one of them got a 96, one I've got 100. Anyway, the point is that in life, there are always things that go well and things that go poorly. There will always be days that things are stacked against you and days when things seem to go your way. And the question is, which story are you telling yourself? You know, which version of the events are you emphasizing? Now, I'm not suggesting that you should like ignore reality. You know, if there's a problem that needs to be addressed, then you still need to address it. But as long as you're not ignoring reality, I feel like the only thing that makes,

Starting point is 01:16:56 makes the sense is to emphasize the empowering version, you know, to emphasize the winds, to sit down and reflect on what you've done and think about what the winds were and how that feeds into your momentum going forward and to visualize the next step and how it's going to go well. It reminds me of something Sir David Brelseford said to me, who I know is the prominent in the first chapter of your book. He was talking a lot about 1% gains, etc. And he says, the thing that he doesn't get to talk about enough is the psychological momentum that's created from accomplishing these 1% gains and celebrating them amongst the team,

Starting point is 01:17:29 he said to me that when he was in the British cycling team and he went into there and they were down and out and depressed and kind of being ridiculed for being this terrible team, he goes, we started stacking up the 1%s, etc. And the crazy thing that happened is we started to, quote, feel like we were going somewhere. And people stopped leaving the bike shop at 5pm and started staying until 2 a.m.

Starting point is 01:17:48 Because they felt like they were going somewhere at dovetails into your point about progress, but also just the power of, of being intentional about celebrating those wins and the psychological momentum it creates in a group of people and yourself. That's great. I think you do need to be a little bit more intentional about it in the real world. So if you look at some of the most habit-forming technologies or some of the most habit-forming things, like let's take video games, for example. In a video game, there are continual constant forms of progress. So your score is increasing in like the top corner

Starting point is 01:18:19 or the screen, whenever you pick up a weapon or a ruby or a gem or whatever, it's like a little jingle or a chime or some musical note, even the pitter, patter of footsteps as you like run through the level is a signal that you're making progress, that you're moving forward, that you're going somewhere. And so if you compare all of that immediate feedback that you're getting like all in the same moment when you're playing this level, and then you walk outside and you think about most of the things you're working on in real life, you're like, this committee's been meeting every Friday for six months. We still haven't shipped this feature. You know, like, I've been running every day for the last month and I still don't see a change in my body. And so it's very hard to compare

Starting point is 01:18:54 the digital world and all the progress that we get there through our screens to the physical world and the habits that we're trying to build and foster in our lives and businesses. And I think that's one reason why it is nice to be more intentional about it, to try to think about what are the 1% improvements or the small gains that we can make today and then celebrating those wins so that you have some feeling of progress there because in the real world, progress is often delayed. You know, my parents like to swim. Well, if they were swimming for the change that they're going to see in their body, it takes two years. You know, like the problem is they jump into the water and their body looks exactly the same when they get out, right? And so you need something

Starting point is 01:19:33 in the moment that gives you some signal of progress. They use a habit tracker. So they have like a little template where they just put a little X on that day. But you need something that visualizes your progress that gives you some signal that you're moving forward. I was reminded then of the Harvard Business Review did the study where they asked people what their best day in work was and they asked them to keep work diaries. I think it was about a thousand people. And the majority of people pointed at a day in their work diary in that week where they had a feeling of progress even if it was tiny.

Starting point is 01:19:58 And this goes to your point about making it fun as well. So highlighting one's progress and celebrating it makes it fun, but also that psychological momentum. And then also you can do this stuff. You can do the one percent better every day. You put yourself in a position to experience the feeling of progress. if you scale your habits down. So let's say sometimes in chemistry,

Starting point is 01:20:17 there's this concept of activation energy, how much energy it takes to activate a reaction. So, you know, if the activation energy is high, you have to put a lot of heat or a lot of energy into the reaction to make it occur. I think habits kind of have an activation energy too.

Starting point is 01:20:32 So like, let's say that your habit is to do 100 push-ups a day. The activation energy for that's kind of high. On the first day, when you're really pumped about it, maybe you're doing sets of 10 all throughout the day and you get to 100 and you feel really good. Maybe you can do that for a couple days or a week or whatever, you know. But at some point, you get to a day where you're tired or you had a lot to do at work or

Starting point is 01:20:52 whatever. And then you turn around, it's 9.30. And you're like, I need to go to bed soon. Do I feel like doing 100 push-ups? And then you skip it. But if you're something much smaller, like your goal is to do one push-up or 10 push-ups, well, that is a lot easier. And the activation energy is much lower.

Starting point is 01:21:06 And so then you get to that day, eight or nine or 10 days in, when it's 9-30, you can still do 10 push-ups before you go to bed. it, right? And so you still get the feeling of progress. You still get the feeling that you're moving forward simply because you set the bar lower to start. You know, if the bar is perfect at the beginning, it's really hard to maintain that for very long. But if the bar is getting you in, now you build momentum and you get the feeling of progress and you get a month or two months or three months in and you still have a street going and you feel pretty good about yourself. And at some point, you start doing it enough that you realize, okay, there will probably be a day in here

Starting point is 01:21:42 while I miss, but I still feel good about who I am and how much I've shown up here. And like, you've proven a lot to yourself. And so I think sometimes scaling it down and making it easy gives yourself a better opportunity to feel progress. Two words you said in the last couple of minutes, one of them was your parents use a habit tracker and the other one was use the word streak. Yeah. Do you understand the context of this trial that's in front of me with paper clips? Could you explain to me habit tracking and streaks and why they matter? So when I was working on Atomic Habits, I came across this guy named Trent Dursman. And he was, he had an interesting story. He's an entrepreneur now, but early in his career, he had this job where he was

Starting point is 01:22:20 a stockbroker in Abbotsford, Canada. And Abbotsford, this is like in the 90s. Time was like pretty small town. Like it wasn't, you know, some big city. And he was supposed to just drive more business, but like, you know, they didn't have a lot of advantages. It wasn't like he was in New York or whatever. He had this one simple habit that he used to end up becoming. the top performer in the firm and building the biggest book of business there over like the next couple years. And it was this simple strategy of paper clips. So all he did, a lot of his stockbroker friends who were like also working in this job, they would read analyst reports. They would look at the news. They would try to analyze company's financial statements.

Starting point is 01:22:59 They were doing all this other stuff. And he said, I'm not going to do that. All I'm going to do is I'm going to make a sales call. And whenever I make a call, see how tight anybody put these on, Um, whenever, whenever, whenever I make a call, I'm going to make a sales call and then I'm going to take one paper clip and then I'm move it over. And then I'm going to make another sales call. I'm going to take another paper clip and move it over. And he had a hundred paper clips in the jar. And his goal every day was to move 100 from one jar to the next. And that was all he did. And with that one simple habit, he ended up building this huge book of business. Two things about this. One, obviously, he has a visual marker of the progress that he's making, right? So moving, paper clips to the other jar is a way to see that he's progressing throughout the day. It also makes it a little bit into like a little game. You know, it's like, okay, how quickly can I move the paper clips over? How much, you know, progress am I making? Do I have 50 over by the time lunch rolls around?

Starting point is 01:23:51 You know, you can start to see how you have a little bit of a, uh, these progressive markers throughout the day. But the other thing that I think is interesting about it is he boiled it down to just what was the one thing that really moved the needle, you know? And he just focused on that. And there are so many things in life that it's, It's really easy to get focused on the optimization. It's so, you are so focused on finding the perfect sales strategy, the best business plan,

Starting point is 01:24:15 the ideal diet to follow. You're so focused on optimizing. And you're like, okay, how about sometimes people will come to me and they say they want to build an audience and they like ask about all the tactics and the strategies. And I say, just write an article every week for the next two years and then get back to me. Like, let's not skip that part. Can we start, let's start there. We're like, let's not miss a workout for two years.

Starting point is 01:24:34 And then like we can talk about whether the program's working or not. No, and it's like that, so I think this helps you focus on what is the big thing that's really moving the needle. I was thinking about it through the frame of the habit cycle as well, because as I look at this habit cycle, I'm seeing reward being hit. I'm seeing a desire for an outcome as well. Yeah, yeah, this is interesting. So we haven't talked about this yet. So let me just break it down real quick. So if you're building a habit, there are roughly four different stages that every habit goes through.

Starting point is 01:25:05 So I call them in the book, in atomic habits, I call them cue, craving, response, and reward. All right. So the cue is just something that you notice. So let's say, for example, we see a plate of cookies on the counter in the kitchen. That's a visual cue. The craving is the prediction that your brain makes about what that cue means. So you see the plate of cookies. Your brain predicts, oh, that'll be sweet, sugary, tasty, enjoyable.

Starting point is 01:25:25 So that favorable prediction motivates you to take the response. That's the third step. You walk over, pick it up and take a bite. And then finally, the fourth step is the reward. Oh, it is, in fact, sweet. sugary, tasty, enjoyable. So Q, craving, response, reward. These steps are basically what every habitual behavior is going through, even really automatic stuff. Like, let's say you walk into a room and the lights are off. So Q,

Starting point is 01:25:50 it's dark. Craving, I want to be able to see. Response, I flip on the light switch, reward, the lights come on. Now it's visible out there. So even really fast stuff, like turning on a light switch is going through those four steps. So pretty much every habit follows that cycle. And you can see that, you know, this paperclip strategy does kind of play into this a little bit. Q, you have the paper clips on the desk, right? So like, not only do you want to make the sales calls for a business standpoint, but you also have these staring at you every morning when you come into your desk. And so it's a little bit of a visual reminder. Reminds you, prompts you just think, okay, all right, I do want to make these calls and try to drive more business

Starting point is 01:26:25 or, you know, build up the, make another successful sales call. That craving gets you to pick up the phone, which is the actual response. And then the reward is I get to move the paper clip over. And now I feel like, yeah, you get the little ting jingle in your ear of the paperclip hitting. And, you know, it just adds to the reward effect. What I think is most interesting is how do we take this? How do we take these four steps that basically all behaviors go through and then translate it into something that we can use and apply in daily life and work? So I call this the four laws of behavior change. So there's one for each step.

Starting point is 01:27:00 Yeah, you got them right here. I'll give them to you. So I call them. the four laws of behavior change, right? So for the queue, the first law is you want to make it obvious, all right? You want the cues, you want the cues of your good habits to be obvious, available, visible, easy to see. Easier it is to see or get your attention, the more likely you are to act on it. So a lot of that's about environment. It's about making things obvious, but it's the cue, get your attention, something you notice. So let's put this in the context

Starting point is 01:27:27 of me wanting to make sure I have my supplement routine every day. Sure. Because that's something I think about. Yeah. I want to have my creating every day. So it's like, where's the creatine in the kitchen. You know, is it tucked up in a high shelf and it's behind like a cabinet door and you don't really see it? Or is it like out on the counter? It's one of the first things that you see. So there, you know, there are varying degrees of what you want to do here and like what you want to place out. But you're just trying to make the good habit obvious. You want to make it easy to notice. Reminds me of when I started DJing and the DJing equipment was upstairs in the spare room out the way. And I had a conversation with my girlfriend who's through there.

Starting point is 01:27:56 And I was like, I really want to learn DJing. So can I put it on the kitchen counter for the next year because then I'll be walking past one day and go, oh, DJ, you know, and then I put it on the kitchen counter and I started DJ. I have a reader who he would go to his guitar lessons and he would practice with his teacher and then he'd give him some homework to practice certain scales or whatever. And then he would come back and he would take his guitar, put it in the case at the end of each, at the end of each session and put it in the closet. Well, you forget it was there for a week and then, you know, the next week would roll around and he'd pick it out and go to practice. And he was like, you weren't, you know, you didn't do this throughout the week. So he bought a guitar stand

Starting point is 01:28:29 and put it in the center of the living room. Now he passes it 30 times a day, much more likely to pick it up and play for five minutes. So it's just making your habits obvious. The second law is about the craving. It's all about making it attractive. And this is where I mentioned earlier, like that question of what would this look like if it was fun? You want your habits to be fun, compelling, attractive, interesting to you.

Starting point is 01:28:51 And the more engaging or exciting it is, the more likely to stick with it. So like I had one woman who she wanted to stop going out to eat for lunch. at work every day and start bringing her lunch in because she felt like it would be healthier. But the idea of making like a salad for lunch wasn't that exciting to her. So she came up with this phrase of a party in a bowl. And so she, in the beginning, she would do all kinds of stuff. She would like take potato chips and crumble them up and put them in there. Or she would like chop up snickers bars and put them in with the salad or whatever.

Starting point is 01:29:18 She was just trying to find a way to make it fun. And then once she was already bringing lunch in every day, you know, after she did this for a month or so, then she was like, all right, I'm in the habit of bringing lunch in. how can I start to make lunch healthier? So find a way to make your habit attractive. The third law is to make it easy. This is all about making it simple, frictionless, easy to do. The more convenient or frictionless your habits are, the more likely they are to occur. We've talked about this a lot already, but it's scaling your habits down. It's using the two-minute rule to make it, you know, as easy as you can. But the easier a habit is to perform, the more likely it is to happen. Daniel

Starting point is 01:29:54 Connaman, the famous psychologist, I think he once said that if you weren't, to boil behavior down to like a single principle, a single thing that drives human behavior, it's convenience, it's ease. You know, what is the easy thing to do? We are biological organisms and we expend energy to live. And it is in your best interest to try to conserve energy whenever you can. And so the more your brain is wired for it. You're always looking for it. In fact, many of the largest businesses in the world basically just take a human desire that we already want to do and try to make it even more convenient. Like, DoorDash is just like, you need food.

Starting point is 01:30:30 Just tap a couple times through thumb and we'll give it to you. I mean, in fact, the whole arc of human history and how we get food is just been one long path of making it more and more convenient. It used to be that we were hunter-gatherers and had to kill our food or forage for berries in the bush. And then we started growing it. So it was right next to our house and we didn't have to move. We could just harvest the corn or the beans or whatever and eat it.

Starting point is 01:30:51 And then we started just shipping it to grocery stores. Now you don't even have to grow it. it yourself. You'll just come over here and you can buy it and take it home. And then we said, forget it. You don't even need to drive to the grocery store anymore. We'll just deliver it through Instacart or grocery delivery or whatever. And now we say, you don't even have to cook it in your own house anymore. We'll just, you can just order it on DoorDash. You just tap with your thumb and we'll bring it ready made to you right here and you can just eat it. It's all just one continual long arc of making it easier and easier. And the more that you can make your habits

Starting point is 01:31:20 more convenient, the more likely it is that you're going to stick to it and follow through. And then the fourth and final law is to make it satisfying. The more satisfying your habits are, the more likely you are to stick to them in the future and return to them again. The first three laws, make it obvious, make it attractive, and make it easy, are all about making your habit more likely to occur this time. Make it satisfying is about increasing the odds that you do it next time. Because by the time you get to this step, the habits already occurred, right? It's already over now. but was it rewarding or not? Was it beneficial or not? Did it serve you in some way? If it serves you,

Starting point is 01:32:00 if you feel like it benefits you somehow, that marks the experience in your brain and says, hey, this was useful. Let's come back to this next time. Next time you're in a similar situation, let's repeat this again. And so make it satisfying the reward is kind of, it closes the feedback loop of learning. You know, it increases the odds that you're going to fall through on it. I use that word learning intentionally. We're talking about building habits, but in a way, what we're really talking about is the process of learning. It's the process of how your brain and body learn what to do as you go through life. You know, you go throughout life and you experience different things and you come across different strategies and you try them

Starting point is 01:32:39 out. You know, that at some point, there's the first time that you take a bite of a pancake and then you're like, oh, that's kind of tasty. Maybe I should take another bite. And other times you try things and you're like, I don't really like that much or it didn't really do anything. It was kind of neutral. And your brain's like, well, maybe try something different next time. So the behaviors that are rewarded, the behaviors that are satisfying, the behaviors that are enjoyable, are likely to stick. And I guess there's lots of different ways one can make it rewarding. I was thinking about our fitness group, which we have on WhatsApp, where it's called fitness blockchain and every month one person is evicted. Every day that you go to the gym, you take a screenshot of your workout and drop

Starting point is 01:33:12 it in there. And then someone who's like a freelance data science person just kind of compiles it all into a document and send screenshots every day with our combined workouts. The whole game is consistency. So it doesn't matter how hard you worked. It's just like, did you go? And that has kind of made, I don't know where that appears on this cycle, but I think of it as like accountability. It also makes it fun. But where is that sort of social packed element on this cycle? Is that the part of the reward of it? I think it influences all of the behaviors, you know? So the fact that you see other people working out is a queue, right? So like you might get a text of somebody else's screenshot on your phone. You're like, oh, I need to get my workout in today. I don't want to

Starting point is 01:33:48 forget. So that's a cue that triggers the behavior. There's something attractive about being part of it as a group. You know that once you post your screenshot that other people are going to see it and you might get kind of rewarded for it or like you did your thing. So that's kind of exciting and feels motivating that like motivates you to show up and do it. Sometimes you may work out with somebody. Right. And so like that there's something there that's improving the response. It's more it's more fun to do it together, but it also gets you moving. And then finally there's the reward of, you know, sticking to the streak or being part of it or not getting convicted. We get the rewards. We actually, there's actually a big metal belt, a physical belt that's

Starting point is 01:34:23 handed out every year. But every week, there's, you know, every month there's a winner that gets the display picture as their face and stuff like that's perfect. I want the belt. That's cool. It's got my name engraved. It's like a wrestling belt. That's awesome. How does this work if you're trying to break a habit? So for each of these, there are, there are many ways to do each of these things. You know, there's many ways to make habits obvious. There are many ways to make them attractive and so on. And what I'm giving you is just kind of the overview of how to build a good habit or how to install a new behavior. If you want to break a bad habit, then you just invert these four. So rather than making it obvious, make it invisible. Unsubscribe from emails. Don't

Starting point is 01:35:02 keep junk food in the house. Reduce exposure to the queue. Rather than making it attractive, make it unattractive. That's the hardest one. We can talk about that in a second. Rather than making it easy, make it difficult. So increase friction, add steps between you and the behavior. I find, like, here's two examples for me. I've tried this new thing where I keep my phone in another room until lunch each day. So usually it's like nine to 11 or so in the morning. My phone is down the hall. It's in a different room and I'm in my office. And it's just a chance for me to work on my own priorities rather than whatever's, you know, coming in through the phone. I'm like everybody else. If my phone is right next to me, I will check it every three minutes just because it's there. But if it's

Starting point is 01:35:40 down the hall. It's only 30 seconds away, but I never go get it. And I always think that's interesting. You know, it's like, did I want it or not? In the one sense, I wanted it badly enough that I would check it every three minutes when it was right by me. But I never wanted it so bad that I'd go work 30 seconds to go get it. And I found that a lot of habits are like that. If you just introduce a little bit of friction, they kind of curtail themselves to the desired degree. So beer is another one. I don't think this would work if you like, you know, actually have an addiction or something. But I've noticed that if I get like a six pack of beer and I put it in the front of the fridge and I open it up and it's like right there and I can see it. I'll have one at

Starting point is 01:36:15 dinner just because it's there. But if I put it like on the lowest shelf in the fridge like all the way in the back, I kind of got to bend down to even see it. Sometimes I'll forget. I'll have it. It'll be there for two weeks. I won't even remember that it's in there. And so I think that's all about like, you know, inversion of the first law make it invisible and inversion of the third law make it difficult. The the less likely you are to see it, the harder it is to do. The more steps that are involved, the less likely it is to occur. And then the final piece is the inversion of the last law, which is rather than make it satisfying, make it unsatisfying. So layer on some kind of cost or a consequence. And I, in atomic habits, I call this the

Starting point is 01:36:49 cardinal rule of behavior change. It's like so pervasive of a teacher, which is behaviors that get immediately rewarded, get repeated. And behaviors that get immediately punished get avoided. And so obvious, but you have to ask yourself, do you have a good feeling when you do the thing that you want to do, the habit that you want to build, are you getting immediately rewarded for that? And if you have a habit you're trying to avoid, what is the cost? What is the consequence?

Starting point is 01:37:15 Is there something that feels like a punishment there? If so, then you're more likely to avoid it. If not, it gets tricky. It's hard, isn't it? There's cookies on the counter out there. You might have noticed them as you walked in. You've got them on a little plate. Loads of...

Starting point is 01:37:26 No, but I'm going to grab them all the way out. But I was just thinking about that. Like, if I have the cookie now, I'm not going to get an immediate punishment. The only sort of immediate punishment is a bit of guilt. that I might start to feel that I'm now one step further away from the goals that I've put myself in terms of fitness. Is there any way to bring forward the punishment in areas, not the punishment, but the downside? The downside. Yeah. The cost of your good habits is in the

Starting point is 01:37:52 present. The cost of your bad habits is in the future. And so for a lot of your quote-unquote bad habits, it feels good in the moment. You know, like eating a donut feels great now. Playing the video game feels great now, doing, you know, whatever. Like, it's only later that you realize, oh, there was a cost associated with this. Even something like the classic bad habit of smoking, maybe you get to stand with friends outside and socialize, or maybe you reduce stress in the moment after a long day of work. It's only, you know, five or 10 or 20 years later that you have this consequence. So, um, a lot of the game of building better habits is finding ways to pull the rewards of your good habits into the present moment. So you feel good now. You don't have to

Starting point is 01:38:32 wait three years for it to happen and pulling the consequences of your bad habits into the present moment so that you feel a little bit of the pain right now and you realize this isn't actually serving me which I guess is why they put the uh the photos of people's lungs on the cigarette packets that's yeah like one of the things that's trying to do right what about this um habit scorecard over there is that what your parents use with for swimming so the habit scorecard just a this is just a simple like assessment the insight behind this practice is that intentional behavior change start with self-awareness, right? So you will change your habits all the time, whether you think about them or not. You're building habits, whether you focus on it or whatever. Like, your brain and body

Starting point is 01:39:12 is built for it. Now, the more interesting question is, can you design your behavior? Can you shape your habits in the way that you want? And that's where self-awareness comes in. It's very hard to shape your habits without being aware of them. And so there have actually been some studies that have found that just the act of becoming more aware of the behavior will change it on its own. For example, there was one study that looked at people who journaled about their, they created food journals for what they were eating. No tracking of anything. They were not on a diet.

Starting point is 01:39:40 They're not trying to eat a certain way. They don't care about how many calories you have. There's no tracking or anything. All they did was simply write down what they ate each day. And just the act of journaling about it changed what people ate and reduced the number of calories that they had and so on just because they were aware of what was happening. And so this is true for most habits, which is once you start to notice them, then you start to notice ways that you could improve them or ways that you could refine them or ways that maybe you want to do things differently. You're not operating as on autopilot in quite the same way.

Starting point is 01:40:11 So the habit scorecard is just a simple way to do this. It's very, it's very simple. You just write down all the habits that you're doing each day. So you can start. Usually there's like a package of behaviors in the beginning and maybe around lunch and then like a power down routine at the end of the day. But, you know, it could be something like wake up, drink a glass of water, take a. a shower, you know, check my phone, get dressed, whatever. Like, you just, you know, go through the list of what your normal day looks like. And then once you have the behaviors written down,

Starting point is 01:40:35 you give them a score. And the score is just, uh, if it's a good habit or a habit that you like, that's contributing to your life, you put a plus sign. If it's a habit that you feel like you want to get rid of, um, like maybe say I wake up and then I scroll on my phone for 10 minutes before I get out of bed. You're like, well, do I really want to be doing that? Maybe not. I'll give out a minus sign. And then some stuff's just neutral. You know, like get dressed. You know, sure, whatever. Just put an equal sign. And the idea is not to judge yourself for it. It's more like sometimes I tell people it's almost like, imagine when you like go to the zoo and you like, you know, look at the lions and you're like, oh, wow, how interesting that they would do that.

Starting point is 01:41:07 You kind of like do that with yourself. And you're like, oh, how interesting that I spend my time that way. You know, you're not like trying to judge yourself or analyze it. It's just let me see what I'm actually spending my time on. And then once you have that list, I think that, and this is like later in the book, but there's, it becomes very useful for building habit stacks for for layering your new habits on top of the things. that you're already doing. And so some of it's self-awareness, some of it is priming for habit stacking.

Starting point is 01:41:33 Habit stacking. Yeah. What is a habit stacking? Look at this. I like these props. This is great. All right. So first, let me just unpack the idea.

Starting point is 01:41:43 Habit stacking is this concept that came from Stanford professors named BJ Fogg. And his insight, which I think is great, is that it's easier to build a new habit if you layer it or stack it on top of an old habit. the habit you're already doing. He calls it the tiny habits recipe, I think. But it's,

Starting point is 01:42:02 the insight is just that we all have habits that we're performing each day. And those can become anchors. They can become cues that prompt the new behaviors that we're going to perform. So let's say that your current habit is you make a cup of coffee, right? So you're already doing this. You're going to start each day. You're going to make a cup of coffee. And the new habit that you want to build is you want to start meditating. So then you could say, all right, after I make my morning cup of coffee, I will meditate for 60 seconds. So that, this is just like a basic habit stack, right? So you start, you start with coffee and then you meditate after. Now, once you get good at this, you can start to chain them together. So for example, you could say, after I make my morning

Starting point is 01:42:40 cup of coffee, I will write my to do, I will meditate for 60 seconds. And then I write my to do list for the day. After I write my to do list for the day, I will prioritize them and start working on, you know, my first task or whatever. And now you have this little stack that you do the same way each morning, each time. And it just is a way to, like, build simple momentum and get you in. I have, I've got readers who have made, like, all kinds of habit stacks. One of the funny ones that I remember is one guy, he was really into working out and he was always drinking protein shakes, but he, his finances were kind of a mess. And so anytime that he would make a protein shake, he would like check his finances and check his budget for the day.

Starting point is 01:43:15 He would like, when I make a protein shake, I fill out my daily budget. That was like his habit stack. But you can do it for anything, right? And the idea, is that you want to find a good place for this new habit to live. You know, sometimes, like, let's say, let's take the meditation example. As a general rule, as a very broad stroke rule, it tends to be better to do habits earlier in the day rather than later, because the later it gets in the day, the less your day is under your control, right? Like more things interrupt. There's just, you know, you run lower on time, lower on energy and so on. So, yeah, I like in general, I like the idea of maybe doing meditation in the morning. So you make your cup of coffee and then you meditate.

Starting point is 01:43:57 But if you have like three little toddlers that you're chasing around, you're trying to get pants on your kids, then maybe that's not a good time to meditate, right? It's not, it's not a good space for that habit to live. So I think once you've done that habit scorecard and you have like all of your normal habits laid out there, you can start to think about the new habit that you want to build and look at that list and then say, okay, what's the appropriate place to insert this new habit? Where should that new habit stack live? What's a good trigger for that new behavior to occur? And so you create these little stacks and then it just eventually, it doesn't take that long, but eventually you get used to just doing it in the same order each time. You know, like I have one woman who she's

Starting point is 01:44:32 like, every day I walk into my office, I hang up my purse, I hang up my jacket, I go fill up my water bottle, I sit down the desk and I answer the first email. And that's like she just does that sequence every time she comes in. I have one. I think that's kind of related, which is, and this sounds very strange to people, I think I'm weird, but whatever, is I wanted to learn how to meditate but in my day, the way that my day was currently constructed, there was no great opportunity where I'm alone for like 10 to 20 minutes and I'm uninterrupted and I'm in that position. And so what I started doing is I started meditating in the shower.

Starting point is 01:45:04 I'm there anyway, getting clean. It's great. It's private. Long showers. Yeah, long showers. My girlfriend's like, what the fuck is going on in there? I'm not sitting there sat on the floor. But no, I started just meditating in the shower and it was really, it was in the morning.

Starting point is 01:45:19 alone, I'm going to do it anyway. So that really helped for me. And then when that started to stick and I started to get a bit of progress and see the benefits I can move out of the shower per se. That's great. You're reminding me, I had a woman who came up to me after a talk one time and told me that when she brushes, she wanted to work on her balance. She's getting older to get into her 60s.

Starting point is 01:45:39 And she said, each day when I brush my teeth, I brush on one leg and I do like 10, like, little kind of half squats on that leg. And then I switch to the other leg. and I'd do 10 more on that. And she was like, my balance is better, my legs are stronger, and my teeth are very clean. It takes a while. But, yeah, you can pair it up in all kinds of ways.

Starting point is 01:45:58 On that point of doing things in the morning and generally having less energy later in the day, do you think much about how to manage your own energy? I spoke to Dr. Lisa Feldman, who's a neuroscientist, who came up with this concept of, like, the body budget, that we have this finite amount of energy. And since then, it's really had a big impact on me because I start, in so many ways that we've talked about,

Starting point is 01:46:20 one of which is I try and not to try and take on too much, because if in a world where my energy on a daily basis is finite, I don't want to get to the end of my body budget, but also the order of things. Like, do I put my most important tasks today at the beginning of the day, etc., etc.? I would layer, so yes, I do think about this a little bit, and I've heard this like you want energy management,

Starting point is 01:46:40 not time management construct. The other thing that I would add to it that I don't know that I've ever heard anybody talk about is control. So the standard thing that everybody says is, oh, we all only have 24 hours in a day, which obviously is true. But if you were to break that into like 24 one hour chunks and just look at your day laid out that way, you have different levels of control over certain one hour chunks than others. So for example, you know, what I said a minute ago, like if you have a bunch of kids and you're getting them dressed from like 7 to 8 a.m., that hour isn't that much under your control. It's not a good time to meditate. It's not a good time to work out.

Starting point is 01:47:14 there's other responsibilities that tend to happen in that hour. And so I think that's an interesting thing, too, is to map your day out and look at this and say, all right, which hours are, is my energy the best and which hours are most under my control? And then you can start to see like where you're, ultimately what I think you're getting to is what are the good hours for me, you know, like where do those live throughout the day? And then the next step is to ask, what is getting my best hours and what's getting my leftovers. And I have had a couple different times where I've looked at things and said,

Starting point is 01:47:48 I say this is important to me, but really it's only getting my leftover hours. And so then you're like, okay, something might need to change. So I think about all of that. I think about how much time do I have in general, where the pockets where I have the most energy or the best energy, and then also where are the pockets where I have the most control. And then you try to figure out how to slot stuff in. And theoretically, you'd want to put the new hard habits you're trying to form in areas where you have the highest degree of control versus like 11 p.m. at night. Right. Yeah, I think in general that's right. It's so tricky when you have multiple things that really matter to you. You know, it's like, all right, you're choosing between family,

Starting point is 01:48:23 you're choosing between work, you're choosing between personal pursuits and these new habits you're trying to build. Like, everything's got to kind of work together. And so it's a balance of shaping all of that. So many of us are pursuing passive forms of income and to build side businesses in order to help us cover our bills. And that opportunity is here with our sponsor, Stan, a business that I co-own. It is the platform that can help you take full advantage of your own financial situation. Stan enables you to work for yourself. It makes selling digital products, courses, memberships, and more simple products, more scalable and easier to do. You can turn your ideas into income and get the support to grow whatever you're building. And we've just launched Dare to Dream.

Starting point is 01:49:04 it's for those who are ready to make the shift from thinking to building, from planning to actually doing the thing. It's about seeing that dream in your head and knowing exactly what it takes to bring it to life. Enter to win $100,000 for your dream. All you have to do is share what it is. Learn more at dare to dream.stand. Dot store. Did I ever tell you about the data breach that we had at my previous company? Yeah, I remember hearing about that. Which was a total nightmare, so I'm glad that we now use one password. What actually is it, Steve? It's called, um, One Password, and they're the sponsor of the podcast now. And they have this feature called Enterprise Password Manager, which means that if any of our

Starting point is 01:49:40 passwords across the team are compromised or leaked, then it notifies us. And obviously, if that were to be the case, we're at huge risk across the entire team. Through One Password, EPM, you can also store all of your sensitive information. And it's helping us to move closer towards pass keys, which means eventually everybody will be able to log in to pretty much everything without ever having to put a password in. Sounds like a good addition. Yeah, I think it's like the single most impactful security edition you can make. to your team, especially if your team has tons of passwords that are all like hidden in Excel files and

Starting point is 01:50:08 stuff. To my listeners, if you want to secure your business, head to onepassword.com slash DOAC. One password is a game changer. It's the future that I always wished would be the case as someone that has, you know, 20, 30 different passwords for 20, 30 different applications. The first time we made our little fitness group on WhatsApp, it was about how many calories you could burn. And that was what awarded you the points and won you the competition. Didn't last long, didn't last long for a number of reasons, kind of toxic, unfair, because I weigh more than anyone in the group, so I burn more calories just by standing up. And then it moved to this, this idea of consistency. How do you think about what is better? Is it better to be consistent or is

Starting point is 01:50:47 it better to be something else? I feel like there's the story that people tell themselves a lot, which is they want to do the big impressive thing. You know, like you want to do, you want to run a marathon, you want to do a week-long silent meditation retreat. You want to, you know, write the best selling book, whatever. And I think about it does this balance between consistency and intensity. So intensity is a good story. It's, I ran the marathon. I did the silent meditation retreat. Consistency actually makes progress. You know, it's, I meditate for five minutes each day. I run, you know, three days a week or whatever. And so people need consistency more than they need intensity. And in fact, what I would say is consistency in large's ability. Consistency

Starting point is 01:51:31 enlarges ability. It's the act of showing up consistently that builds your capacity to do something that fosters the skill development and growth that you want. And so showing up, even if it's just in a small way, is the way that you actually create the opportunity to do something more intense or more impressive down the line. I also think that there's this deep, important lesson that comes from appreciating consistency and what's required there. Consistency is often adaptability. It's flexibility. There's this story about like mental toughness and being disciplined, like being a disciplined person that we tell ourselves that something like, you know, I grind to make sure this happens. I will, I will, you know, make it happen no matter what the circumstances.

Starting point is 01:52:19 Like that, the mentally tough person pushes through regardless of what they face. But I think that in real life, a lot of the time, consistency is actually being flexible. It's being adaptable. You know, if you don't have enough energy, you do the easier version. If you don't enough time, you do the short version. You find a way to not throw up a zero that day. You find a way to show up, even if it's not ideal. And that is actually being very mentally tough. And so the, the adaptable person is the one that, what's that line? It's, uh, when the storm came, the oak tree fought it and broke, but the willow bent and survived. And so it's like, you need a way to manage the storm. of life and bend with them

Starting point is 01:52:57 while still showing up. If you purely fight against it, you think that you'd think that being tough, that being mentally tough is like, I'm going to make sure this happens, but it actually makes you somewhat brittle. You know, you need it to be a certain way. And when you need life to be a certain way to

Starting point is 01:53:13 succeed, you become held hostage by the situation. You need it to be just like that. But if in fact, you can be adaptable and you can be flexible, now you are actually more resilient. And so I there's a balance to strike there and it feeds into the consistency that will ultimately enlarger ability. I think this is such an important point that I don't often hear people talk

Starting point is 01:53:35 about. It reminds me of my friend. My friend, one of my best friends, he has a tendency to feel like he's cracked fitness. And what tends to happen is he'll work out and go to the gym for like three months and he'll then announce that he's finally cracked it, like the consistency, the motivation. And the minute he does that is like 30 days before he falls off again because I think he gets complacent. Life is going to happen. And I remember saying to him one year, I mean, I've known him for 15 years now. I was like, the thing I've come to learn about the gym and fitness is that you never crack it. And actually the mindset that every single day, I could fall off and that life happens has helped me be consistent. Whereas a version of me in 2017 set this ridiculous goal,

Starting point is 01:54:15 which was I was going to go to the gym every single day without fail. And then five months in where life happened and I missed a day, my motivations was gone and I fell off. You see this a lot with top performers in many different domains, which is it's not that they don't make mistakes or they don't slip up. Everybody slips up, but they tend to get back on track quickly. And so really what you need is not a perfect plan or like a system that never fails. What you need is a good plan for getting back on track. You need if the reclaiming of a habit is fast, the breaking of it doesn't matter that much. You get to the end of the year and it's just like a little blip on the radar. But you need a good plan for getting back on track quickly. So I think that

Starting point is 01:54:54 Some of the balance, some of the strategy is actually knowing what to do when you fail. Yeah. And if you figure that out, then you're in a good position to bounce back quickly. Funnily enough, when I fail, when I fall off my gym worker or whatever, what I do is I set the display picture on my iPhone to red. And I guess this is a point of self-awareness. It just reminds me that we've currently fallen off. It means every time I look at my phone, it's a reminder that this is code red. Wow, that's great.

Starting point is 01:55:20 What a strong visual sign. Yeah. and that I need to start doing the small steps doing the shit workouts again. You know, so I have this little theory that the secret to winning is actually learning how to lose. It's that the secret to winning is knowing how to lose. And what I mean is that it's knowing how to handle a loss. It's knowing how to rebound and bounce back from that. I think that I learned it through sports.

Starting point is 01:55:44 I don't think sports is the only way you can learn it. I think probably anything that you do with some level of public visibility could teach you, you know, musical performance or being in a fitness group with your friends. or there's lots of ways you do it speaking publicly. But one thing about sports is that you're going to fail in front of the rest of the team. You know, like the ball will come to you. You'll start make the strike out to end the game or like, you know, you go into the gym and work out with the team and like you miss a lift or you're the weak one or whatever.

Starting point is 01:56:08 Like that doesn't feel good. But then you realize life moves on and you got to go on to the next set and you have to show up again the next time. And each little instance where there's like a little failure like that is practice for you to bounce back again. And I think it's important to have something in life that's like that, that's teaching you how to respond to failure, that you're learning how to lose and how to bounce back from a loss so that you can ultimately win. I got to the point at the end of my career, my senior year, where I was basically like, listen, I don't want to lose, but if we're going to lose, I'd rather it be me. I'd rather be out there.

Starting point is 01:56:42 Put it on my shoulders. I can take the loss. You know, I can handle it. I'll give you everything I have to try to get us to win, but if we lose, like, I'll be able to bounce back from it. And I think that that ended up serving me really well in my entrepreneurial career because stuff is never going to go your way all the time. And you need to be able to try things and be willing to sometimes look foolish because of them and still find a way to show back up the next time. It reminds me of watching Roder Federer's commencement speech. He's arguably the best tennis player of all time.

Starting point is 01:57:13 And shockingly, in his commencement speech, I don't know if you saw it. He talks about how in his career he's missed something like 47%. of the points. So he's the best to ever do it. And he's only, he only in his career has one 53% of the points, which means that half the time he's taking else. But the difference is what he does when he takes the L and not allowing that L, that, that missed point to compound into his next shot. And I was in LA with my friends for my birthday. My friend Ash, who's had the most paddle training. We were playing paddle. That's what we do basically all the time when we see other, our group of friends. He'd had the most paddle training. He's been in Spain with a coach,

Starting point is 01:57:51 but when he lost a point, he would then start losing easy points. And there's his foot of me watching him play. And I'm like, what the hell's going on with him? Like, he's the best, he's meant to be the best play. He's got the most practice, most repetitions. But when he loses a point, this downward spiral takes place where he just starts missing easy shots. So when he sat down, I told him about Roder Fedra's thing, and I gave him this little idea in his head to to handle the loss. And I said, Tim, when you lose the point, say in your head, that point doesn't matter, I'm going to win this game anyway because I am the better player. And I still get goosebumps when I say it, because he went from being the fifth best in our group of

Starting point is 01:58:26 five to beating all of us immediately. And it's so funny because my girlfriend and everyone here knows, like, he was like dancing through the house the same day. He beat all of us. I had never been beaten by him. I have a palacle on my garden. Like, he beat me immediately. And all it was was making sure that when he took an L, he didn't spiral into the emotional center of his brain and start catastrophizing, which he's as susceptible to, if you know him, he went straight back into the prefrontal cortex, the rational center of his brain.

Starting point is 01:58:54 And he said it, and, you know, he's posted about it online, and I actually, part of my Asia tour recently was I showed all the videos and all the WhatsApp messages of this whole thing happening. But it just goes to show that actually it's how you take the L. I love those mindset shifts. It's just a, it's living life with a next play mentality. You know, it's like you don't let the last play dictate,

Starting point is 01:59:12 you are like ruin you it's we have to move on and make the next best choice now we have to we have to live for the next play um and how much emotion just like ruins our training sure you know yeah i feel like a lot of this is there's a great book inner game of tennis um that came out many many years ago might even be 50 at this um but it's basically all about this it's about this but not getting in your head and it's it's specifically for tennis but it applies to life you know it's just about um yeah it's moving on and having this next play mentality so david brailsford said that to me as well, that one of his main objectives when he had the cycling team was to get them not to think about the race while they were on the race. And he said, I think it was Sir Chris Hoy

Starting point is 01:59:50 or someone. He said, my entire training with Chris Hoy was getting him to stop thinking about the current race he was in. And that when Chris was hit his personal bests, he would get off the bike and have no recollection of cycling. He goes to the point that it was like he was asleep on the bike. Because when the alternative meant that Chris would start thinking about his time and then cycling too hard and exhausting himself and fall out of his training. So fascinating, fascinating. You talk about daily mental mindsets as well. Is it important to adopt a particular daily mental mindset?

Starting point is 02:00:20 Well, I had this thought that one time I had this thought that it would be cool to be able to hire mental performance coach who just did one thing. So you hire this coach and then they call you up each morning like 8 a.m. or something and they give you like a five minute pep talk. You know, or just they give you like a five minute mindset shift. just something little kind of like what you said to your friend, you know, and just like you get this little mindset shift to reset your day and go into it with momentum and they hang up and you just go do your thing. And, you know, I couldn't find anybody who, you know, could do that. But I've been working on this little project where I've been trying to figure out how to do it. And so I came up with, it sounds almost kind of silly, but I'm really excited about it. I came up with this Atomic Habits Daily

Starting point is 02:01:00 Calendar. And the idea is just, it's actually like a blend of Atomic Habits Principles and 321, which is my weekly newsletter. And I just have like one little mindset shift that's on each page. And it's just one page for each day of the year. You just look at it, read that page, boom, go into your day. And like, it's just intended to be a little mindset shift. Anyway, it's just a small thing. But I like, I like the idea of priming yourself to start the day in the right way. And I don't know. I didn't think that I would be excited about a calendar, but I'm kind of excited about it. I kind of feel like it could be good. So is it coming out? Yes, it'll be out soon. Yeah. Okay. And where would we find that? Do we sign up to the

Starting point is 02:01:36 It's on Amazon. You can go there or, you know, you can go to jamestore.com and you'll find it there. But, yeah. So this book, The Atomic Habits, Workbook, Simple Exercises for Building the Life You Won is now out. It came out this week. What is the distinction between these two books? If I read Atomic Habits already. Let me have a book.

Starting point is 02:01:56 All right. So Atomic Habits is the culmination of basically 10 years of work and effort from me. It's like, I, my objective was to write the best book that's ever been written on habits. Now, I don't know that I achieve that or not. That's for the readers to decide. But I don't think you're ever going to just stumble into that result. You know, like you have to at least strive for it. And so that was the hope is that everything that you could possibly need to know about building good habits and breaking bad ones should be in atomic habits.

Starting point is 02:02:30 So then you're like, okay, why would I need a workbook? Um, but, uh, what I've learned over the last seven years of this being out and selling 25 million copies is that people always need more tangible practical help with implementing their habits. So atomic habits is the full guide and the philosophy and the approach on how to do it. Then you finish this book and you sit there and you say, all right, great, I have some habits I want to build. How do I do that? And the exercises in the workbook are intended to help you do that. They help you look at your environment and figure out how to optimize it. They help you look at your goals and how do I translate it into a system. They help you look at your desired identity and how are my habits reinforcing it. So it's just a series of exercises that help you apply and implement the ideas from atomic habits. The great thing about the way that you write is it's so unbelievably accessible, so unbelievably accessible in the context, which means that you don't need to be a scientist or an expert to understand the concept. So I think that's why the book has been atomic habits has been so unbelievably successful.

Starting point is 02:03:28 But this book, the workbook follows in the same vein. It allows people, at all levels of their knowledge of habits and intellect to get going and to start sort of holding themselves accountable, I'd say. Accountability is a huge part of this. I kind of see elements of that fitness group I described, fitness blockchain, just because you're reflecting and you're writing down what happened. And like you said earlier about how just journaling increases the likelihood of a behavior, this book will raise yourself awareness. Yes. That's actually a great summary of it. I think it makes you more aware of your habits and your environment. and what you're trying to do specifically rather than just understanding the concepts.

Starting point is 02:04:06 James, thank you. Thank you for changing so many people's lives. You must hear this all the time. But what a remarkable, remarkable impact you must have had on so many people you'll never get to me, getting them to quit habits that would have otherwise been fatal for them. You know, my dad is a prime example of someone who was smoking for 20 odd years of his life. He starts reading about these habit cycles in your work, but in other people's work as well. and he's quit smoking, and that's probably extended his life to some degree.

Starting point is 02:04:34 And that's one such example of, I'd say 25 million, because I know the atomic habits have sold 25 million, but you've reached many, many, many millions of people through your newsletter as well, 321, which is the, I mean, the newsletter has kind of created a blueprint for anyone that writes a newsletter, frankly. I think everybody looks up to your work and what you've built as the framework for starting their own newsletters. And, you know, you'll never get to see the down. on stream impact of the work you've done. But on behalf of everybody who's had their life

Starting point is 02:05:04 change because of the hard work you've put in and your obsession and your focus and your passion and these incredible works of art that you've written in that you didn't rush, thank you. And thank you on behalf of myself because your work has been super formative in how I think about business, how I think about my team. And many of the phrases that we use in our office every single day to build a companies we've built have come from your work as well. Everybody needs to go out. I mean, if you don't have atomic habits, then I don't know what you've been doing with your life, but now that the Atomic Habits workbook is here, you now have a much more self-awareness-inducing, practical, hands-on framework for implementing some of the stuff

Starting point is 02:05:41 you've read in Atomic Habits. And I'm going to link both of them below so everybody can go grab them, but also James' newsletters are phenomenal. So I'll link that below as well. We do have a closing tradition on this podcast where the last guest leaves a question for the next guest, not knowing who they're leaving it for. Hmm. The question that has been left for you. Dear next person in the chat, what do you believe is the best way to unify people of differing or even conflicting beliefs?

Starting point is 02:06:08 Let me know your thoughts. Best, Kamal Harris. I think the best way is to scale it down. You know, if you say how can we have a more unified nation, it's big, it's vague, it's almost impossible, it's like an intractable level. But if you scale it down, now you can come up with things.

Starting point is 02:06:23 You know, how can you have a more unified neighborhood? You could start a book club. club or do a block party or you can come up with all kinds of things that you could do. And what you find is that in many cases in life, problems are intractable at a certain level, at a certain scale. And if you shift what level you're at, suddenly it reveals itself and there's a new solution. And so I think that is obviously true with big picture things like the question I was asked, but it's also true for your habits.

Starting point is 02:06:48 You know, if you think about your life in general and you say, how can I have a better life or how can I figure out my purpose, how can I figure out, you know, how to have a life of meaning, And these are big, hard questions. Sometimes they're almost intractable. They're too vague. They're too broad. But if you can scale it down and say, how can I live a good day today? Or how can I have a good week?

Starting point is 02:07:07 How can I have, you know, a good next hour? How can I make this minute as perfect as possible? Well, those levels are much more achievable. And so I think if you scale your habits down to a level that's more solvable, you'll often see that there's a path forward there. What's interesting with your neighborhood analogy as well is that neighborhoods are interconnected. So if I, if I focus on making my neighborhood good, then that kind of just crosses over with the next neighborhood, like thinking about my street, where you live. And so if

Starting point is 02:07:34 that neighborhood becomes good, it's going to then hit the next domino, which is the neighborhood next door, and then eventually, which is also true for your personal life. You know, each unit of time, each little habit is connected. You know, you put your habits together and you kind of end up with this system of behaviors that influence your day and your week. So mastering this hour makes the next hour a little bit better as well. There's, I ultimately chose the phrase atomic habits for three reasons. So there's three meanings to the word atomic. The first is tiny or small like an atom, which obviously I think your habits should be small and easy to do.

Starting point is 02:08:04 The second meaning is the one we're talking about now and the one people often forget, which is an atom is a fundamentally unit in a larger system. So atoms built in molecules, molecules built in compounds and so on. And your habits are kind of like the little units of your day. You know, collectively you put them together and you have your daily routine. And then the third meaning is the source of immense energy or power. And so if you put all three of these together, you kind of understand the narrative arc of the book, which is you make changes that are small and easy to do. You layer them together like units in a larger system. And collectively you get this powerful, remarkable result as a process.

Starting point is 02:08:39 And so or as a consequence. And that is the idea behind atomic habits. You make these small changes. And it's not just one. It's like a hundred or a thousand of them. And collectively they come together to create this powerful, impressive life. Powerful, impressive life. do you think that we should all be aiming at this is a bit of an interesting word but happiness

Starting point is 02:09:00 is that should that is that the north star that our habits should ladder up towards or fulfillment to whatever one might say or meaning for first of all I think we should distinguish between happiness and meaning you know happiness and purpose or something fulfillment I don't think they're necessarily the same you know like there are many moments of my life when I am happy and that can be in the moment and a lot of the most meaningful things that I worked on you know atomic habits is one of the most meaningful projects that I've worked on. It seems to have made a big difference for a lot of people or helped a lot of people. I feel great about that. But I wasn't necessarily happy every minute that I was working on it. You know, like it was quite difficult in lots of different times. And it took a long time and it was arduous and so on. But it provides a lot of meaning. So I definitely think it was worth it, even if I wasn't always happy in the moment. So I don't know that you should necessarily optimize for any of that all the time. You know, I don't think your habits will lead you to someplace where you are just permanently happy. But. they will definitely take you on a journey where happiness is part of it and where meaning can be part of it. And there are lots of other things that are parts of life too. But yeah, I think that you

Starting point is 02:10:05 will be well served to invest in them for sure. James, thank you so much. Thank you. And thank you so much for saying those kind of things. That's, that's very nice for you. I have been incredibly lucky and blown away by the reception to the book. And it just feels, it feels great to know that people are finding it useful. You know, all I wanted to do was try to be useful and helpful. And I appreciate you saying that. And I'm, I'm grateful that many other people have found it helpful as well. Yeah, I don't think you'll ever realize. You know, you see 25 million people have bought the book, but it's much bigger than that. It's billions of people have been impacted by that because everybody is like a, like a pebble thrown into the ocean, right? There's these ripple

Starting point is 02:10:43 effects that go on and it changes their professional life, their personal life, their health, their friendships, relationships. So it's unbelievable. Thank you, James. Thank you. This is something that I've made for you. I've realised that the Diary of a CEO audience are strivers, whether it's in business or health. We all have big goals that we want to accomplish. And one of the things I've learned is that when you aim at the big, big, big goal, it can feel incredibly psychologically uncomfortable because it's kind of like being stood at the foot of Mount Everest and looking upwards. The way to accomplish your goals is by breaking them down into tiny small steps. And we call this in our team the 1%. And actually, this philosophy is

Starting point is 02:11:23 highly responsible for much of our success here. So what we've done so that you at home can accomplish any big goal that you have is we've made these 1% diaries and we released these last year and they all sold out. So I asked my team over and over again to bring the diaries back, but also to introduce some new colours and to make some minor tweaks to the diary. So now we have a better range for you. So if you have a big goal in mind and you need a framework and a process and some motivation, then I highly recommend you get one of these diaries before they all sell out once again. And you can get yours now at the diary.com where you can get 20% off our Black Friday bundle. And if you want the link, the link is in the description below.

Starting point is 02:12:22 I've just got back from a few weeks away on my speaking tour in Asia with my team, and it was absolutely incredible. Thank you to everybody that came. We travelled to new cities. We did live shows and places I'd never been to before. During our downtime, talking about what's coming for each of us. And now that we're back, my team has started planning their time off over the holiday period. Some are heading home.

Starting point is 02:12:46 Some are going travelling. And one or two of them have decided to host their places through our sponsor, Airbnb, while they're away. I hadn't really considered this until Will in my team mentioned that his entire flat, all of his roommates were doing this too, and it got me thinking about how smart this is for many of you that are looking for some extra money, because so many of you spend this time of the year travelling or visiting family away from your homes and your homes just sit there empty. So why not let your house work for you while you're off somewhere else? Your home might be worth more than you think. Find out how much at Airbnb.ca.ca slash host. That's Airbnb.B. dotca slash host

The Diary Of A CEO with Steven Bartlett - Discipline Expert: The Habit That Will Make Or Break Your Entire 2026! James Clear

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