The Diary Of A CEO with Steven Bartlett - (EXCLUSIVE) Billy McFarland: The Man Behind The Infamous Fyre Festival Disaster
Episode Date: December 8, 2022The co-creator of the infamous Fyre festival, Billy McFarland spent 4 years behind bars for lying to investors and using the mythical tropical island festival as a way to pay off his debts. You have p...robably heard of him from the 2 massively popular documentaries that blew up on social media. However, what you haven’t heard is the story of Billy as a childhood entrepreneur, creating and selling companies before he was even able to cash the cheques in his own bank account. A college dropout who moved to New York at 18 with nothing but hustle and drive. Only months released from prison, Billy brings his still raw experiences to this intimate conversation, discussing everything from the motivation for the festival, his spectacular fall from grace and how he plans to pay back his debts and build back from nothing. Billy: Instagram - https://bit.ly/3FzNX7x Twitter: https://bit.ly/3FeD6ym Follow me: https://beacons.ai/diaryofaceo
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Quick one. Just wanted to say a big thank you to three people very quickly. First people I want
to say thank you to is all of you that listen to the show. Never in my wildest dreams is all I can
say. Never in my wildest dreams did I think I'd start a podcast in my kitchen and that it would
expand all over the world as it has done. And we've now opened our first studio in America,
thanks to my very helpful team led by Jack on the production side of things. So thank you to Jack
and the team for building out the new American studio. And thirdly to to Amazon Music, who when they heard that we were expanding to the United
States, and I'd be recording a lot more over in the States, they put a massive billboard
in Times Square for the show. So thank you so much, Amazon Music. Thank you to our team. And
thank you to all of you that listened to this show. Let's continue.
Were you nervous coming here today?
I didn't know how in depthdepth we were going to go.
If I knew the questions, I don't think I would have slept last night.
Are you a pathological liar?
Billy McFarland?
He is the man behind the infamous Fyre Festival.
Island getaway turned disaster.
The Fyre Festival is the subject of two documentaries.
I will never forget.
When did you realize you had gone wrong?
We were at the point where the timeline I had come up with was just so off.
I'd wake up some days and it's like, we need $4 million by 2 p.m.
Did no one say to you, this is fucking craziness?
I just didn't have the ability to like, okay, what's actually happening?
How can we prevent this?
And like almost like as if on cue, a storm rolls in.
Billy McFarlane pleaded guilty to fraud charges.
Sentenced to six years in prison. You come back to a shit storm rolls in. Billy McFarlane pleaded guilty to fraud charges. Sentenced to six years in prison.
You come back to a shitstorm.
Yeah.
The criminality doesn't stop though, does it?
But I couldn't like really understand the magnitude and the gravity of the crime they did commit.
Your lawyers tried to get you off the 20-year prison sentence by saying that you suffered from untreated bipolar disorder.
Do you have bipolar disorder?
Um.
I did two stints in solitary.
The seven month stint was because I tried to do a podcast over the payphone.
They put the paperwork in to send me to like a terrorist facility.
When you're rendered useless and powerless,
that just kind of kills your humanity.
That's fucking scary.
That keeps me up at night.
Andy King.
Did you ask him to suck a penis?
Here's what actually happened.
Billy, how are you doing?
It's been crazy. A little less than three and a half months since my sentence ended.
And really just been a whirlwind of finding the right people, finding the right opportunities,
and really just dealing with this overhang of probation and the constant fear that there's
someone out there who could send me back at any time by taking a wrong turn.
So trying to avoid paying people back and every sense of that word and emotion while dealing with
this fear that I can wake up one morning to a phone call saying, ha, like joke's over, you're
going back. So take me back. One of the things I'm so curious about everybody that I sit here and
talk to is their earliest context
and the earliest upbringing and how that's like ultimately shaped who they are today.
So take me way, way back to New Jersey when you were under the age of 10. What was that? What
was your context, your parents, the situation in which you grew up? Yeah, I grew up in a pretty
normal suburban American household. And I think the defining moment was when I was
10 years old where I got a cable internet line into my house. And this was the really early days
of the internet. And it was pretty much like the wild, wild west era where a lot of like the
framework and regulation and mature social platforms that we have now just didn't exist then. We were in the infancy of like HTML and CSS and the practicality and accessibility of some
10-year-old putting a website online. And I really found the internet to be this outlet where I could
push the boundaries of everything that I thought was possible as this young suburban child. And
really as a way to start getting in trouble and seeing what it was like to get in trouble and see where I could go.
Talk to me about your parents. I've not heard much about them in your interviews, but I'd love to know
the influence they had on you and how that shaped you. I think they were great, you know, super
loving, super supportive. And I think I've been asked this question, you know, so many times,
but whether it's like the jail therapist, like, or the probation department.
And I think it's interesting that, you know, there isn't like a defining moment. I think that kind of set me down like the entrepreneurial journey. Um, I think I was just like really weird
in this desire to make my own path and to really test what was possible. And so I was always kind
of looking for journeys to start businesses and really like test the bounds of, you know, of reality and of the constraints
placed on me at various times in life. And obviously like the constraints of a 10 year
old are much different than they were when I was 24 in the midst of the fire festival,
and much different at 27 in solitary confinement. But I think the reoccurring theme was trying to
find ways to test those restraints. And that took me to the very best times, but also the very worst
times in doing four years in prison and, you know, owing the world, whether that's time, money,
friendship, an apology. So yeah, it's been quite the journey.
My question still becomes like, why though? So
testing the restraints of like what was possible. Why does a kid want to do that? Like what was it
about you when you were that age in your childhood or the circumstances you found yourself in or,
you know, what behavior was being reinforced and what behavior was being punished that made you
go off on that journey? You referenced a sort of a jailhouse therapist and then probably asking
you these kind
of questions as well yeah did you learn anything about yourself from that those conversations
totally and i i think there has always been this desire to prove that i was different and i don't
think i really understood like what different meant i don't think it meant trying to be like
the smartest or the most interesting i was like trying to prove that I could create my own path. I think it's always been the desire.
Why did you want to create your own path and prove that? I hear this word proving a lot
throughout your story, like a desire to prove yourself right and prove yourself to others.
It comes up over and over again in the conversations you've had. Where did that
desire to prove yourself come from? I think, yeah, I remember back to like getting
an alpha smart and, you know, early grammar school. And I was so desperate to like hack the
teacher's like admin password for the alpha smart to change the settings on it. And just wanted to
show, or I think it was really proving to myself that I could do something different. And I never
really did well in terms of like a structured, like learning
environment. I was always either like super disinterested or very, very passionate about
something, whether it's technology or computers, the internet, and just like wanting to dive in
and just like almost testing against myself what was possible and what wasn't possible.
Did those around you, like teachers and your parents, have high hopes for you, in your opinion?
I think so. But they were also, you know, I don't want to, I don't like the word like realistic. I think they were very like realistic and structured hopes.
And my path was certainly frowned upon by teachers, you know, friends, et cetera, throughout the years.
Even when you were younger, people?
Even when I was younger, yeah.
I think like teachers were always concerned that like, why is he starting a business and not focusing on his you know math test so
it was it was a problem since a young age do you remember getting sort of like critical or
pessimistic feedback at a young age about your ambitions and what was possible for you yeah
absolutely and give me some examples yeah so it's's like I had started a social network a couple of years later when I was 12 years old.
And this is early days of MySpace before Facebook had really gone outside of like Harvard and the initial Ivy League schools.
I created a private social network for my middle school.
And like out of nowhere, the site blew up and, you know, it was like the talk in middle school for a few days.
And the teachers basically called me in and said, the internet is not safe.
You have to stop this right now.
You have to get rid of the website.
And how did that make you feel?
It made me feel like I thought I was creating something of value,
but I felt like that what I viewed as value
wasn't agreed upon by everybody else.
It almost created this reinforcement where like,
no, I know this is tangible.
I know this is real.
And I know people are enjoying something I made. And I felt it was just so
cool to have at the time it was hundreds of people, whatever, but having hundreds or a couple
of thousand people using something I made as a 12 year old was just really, really interesting to me.
And I think it kind of created this deeper to Zell just shell and like desire to prove whether
it was to those teachers or to the friends who like weren't supportive that there is a different way than, you know, the way that we're all taught.
What did your parents want you to be? You know, like I think my mom wanted me to be,
I actually remember my mom's from Nigeria. She didn't get an education like we do. I was born
in Botswana in Africa as well. And my mom, I think wanted me to be a doctor or a lawyer.
Okay. I think she was set actually on doctor.
What did your parents want you to be in your own opinion?
I don't think they really cared as long as I followed the traditional path of like super studying hard in school, doing well, going to a good college,
having a good college experience.
I think beyond that, they didn't really care too much.
I went to school to study computer engineering.
Didn't last very long.
So didn't really, you know, study computer engineering.
But that was the intent. What's the defining difference between both of them you know like my mother is x in terms of her characteristics my father is
y what are there if you had to describe them in a couple of words each what words would you use
i think entrepreneurial uh you know quick like in terms of like you know quick minds are sharp
they're smart and like honest i think
like integrity is like the big thing they're very honest good people and like that's you know has
been part of the hardest part to me is them and not just them it's like other family members and
friends trying to understand how i could go down this path where i was just lying and you know
lying to investors and partners and employees and whatever it may have been. It's like understanding how I got there from,
you know, the path I had taken. Have you had that conversation with them?
I have. And it comes down to, I think you've, you've nailed it super early on. It was just this
desire. And I think more than a desire, probably a need to prove myself. And fast forward many,
many years later with like fire in the fire festival, that need was to these, these investors
who basically took a chance at me when I first dropped out of school and had been backing me for
five, six, seven years before the fire festival came to be like my life. I felt, and it sounds
so silly to me now, but my life I felt to me at that time was making them happy
and making them money and obviously like the initial investors if fire didn't work and didn't
work honestly they probably would have been okay and they would have been far more understanding
than the fact that I ended up lying at the end to get their support but it's like need to prove that
I could do it and the ones who did believe in me the need to prove that they could do it. And the ones who did believe in me, the need to prove that they were right to believe in me just really led me down this terrible, terrible path of however long
it was where I was lying. That need to prove oneself. Um, it can, it can garner some fantastic
results in life because you end up striving and being ambitious and it acts as a source of
motivation, but then it can also, um, cause I can relate to it. It can
also get ugly at some point when that need overshadows the need to be like ethical or to
even have work-life balance, whatever it might be. Have you ever managed in all the time you've
had to reflect on it? Have you figured out why you of all people had that? And you use the word
need, not, not desire. You, you refer to it as a need to prove yourself.
Like, where did that come from?
Do you know?
I don't know.
And as I said, I've been asked so many times by people,
obviously not as smart as you,
but I've been asked by a lot of people
and I don't think I've given a good enough answer.
And that's probably something that I need to think about.
Because it's dangerous if, you know,
I'm thinking about self-awareness here.
And if that's still driving you
from the back room of your subconscious,
where that might take you again in the future, right?
Agree.
And I think it's more about where I can find fulfillment
and making people happy because they've made money
or invested in success
probably is most likely the wrong formula
in a lot of different situations.
And I think like, especially prison has made me very, very relationship focused. And I feel a
stronger need to be trusted by someone more than to make them happy. And I think that's the furthest
area that I've improved in over the past five years. I've never heard you talk about the, um,
the conversations
with your parents in the wake of everything that happened.
And what have been those conversations?
If I was privy to some of those conversations in person,
what would I have seen?
Yeah, I think I've just tried to find the way to apologize.
And it's been to everybody.
It's been to close friends who I
think were hurt emotionally as well, other family members, other supporters. And it's just been
trying to explain to them like why and finding the real words to apologize. And it was just so crazy
as I had all this time to obviously reflect about it, how I thought I was trying to make people happy,
but I was really just like burning down these relationships
and hurting them along the way.
And it just messed up that pursuit and path it really was.
Have you actually apologized to your parents?
Oh, absolutely.
Yes.
And what's their stance been throughout jail
and before and even now?
What's their perspective been? It's before and even now how what's their perspective been
it's been like close family is different because we're obviously we're in touch and you know
everybody family is your family and I think for like childhood friends who I was probably closer
with like on an emotional level it's been a little weird when I essentially was on the sideline in a
way for four years or whatever
the timeframe was. And then during that time, I'm kind of sheltered from like the media and
the comments and everything. Like I don't necessarily hear or even see everything that's
happening. And so like the bulk of that is directed towards other people, like whether
it's family or friends. So after so long of like being the target, just because I'm not there to
be the target, they start to like,
you know, form different opinions and their minds start to wander. And then I think when I've seen people for the first time, like since jail, and then I can kind of see like a switch flip in their
head after like four or five minutes, like, oh, okay, he's the old Billy that I used to know.
And they start like acting normal again, which is like really crazy to me that when I was in jail,
I just didn't really understand or appreciate the terrible shit basically that close people to me had to go through just because I wasn't like available to be at the receiving end of everything that's happened.
What did they go through?
I think like the emotional trauma, right?
And people are looking to blame someone and to, you know, throw shade and
hate and deservedly so on someone. And if I'm not there, like to be able to take that hate,
cause I'm physically locked away somewhere, people need a target for it. And, you know,
unfortunately I think for a lot of people who, and I learned this in jail too, a lot of people
in jail, the ones that take it the hardest are the friends and family just because they're not
the one, they're not the reason why you're there, but they suffer almost the most from it. And it's just, it's not fair. Did they tell you that they
had been on the receiving end of that, that abuse? Yeah. And a lot of friends too. What, what, what
kind of abuse did they tell you explicitly what kind of abuse they'd been on the receiving end of?
I think it's just like the mental and it's like emotional anguish. Um, I've had like friends even
who didn't work with me,
but you know, who were super close and around
for a lot of the buildup of the events,
whether it's from like their family
or their friends or their employers,
like how could you not know?
How could you have been with him?
And people are looking for,
I think the public looks for someone to blame.
And if I wasn't there to receive that blame
or wasn't responding to that blame,
they just look for other targets. And like, I think that's what crushed me the most
is on this limited contact with friends or family or whatever from jail, like hearing
the sadness and abuse they were taking and being able to do absolutely nothing about it.
Just like totally powerless. Going back into your story, it's, you know,
I was reading through all of the sort of entrepreneurial endeavors you, you did as a,
as a young man, even before the age of like 15 years old, you'd started companies, you'd sold
companies. Um, just, just this long, long list of continually starting another business, starting at
like nine years old, you started programming 13, you start this. 13, you start this outsourcing startup,
which eventually gets sold on an auction site called Your Hot Site, I believe.
And then at 15 years old, you create a company called 24 Scene,
which is eventually sold to Buddy TV.
When you were 15 years old, you go off to,
you graduate at 18 from, I guess, high school.
High school, yeah.
Yeah, we call it different things in the UK.
You go off to university and in your freshman year, you drop out and start a company called
Spling and you raise $400,000 in a series A round for this company called Spling at 18 years old,
right? The financing rounds today are a little different. So this is like 2010, but crazy how
the world's changed, right? Yeah. So you raised that capital at 18 years old. Yes.
Is that your first sort of window into
the fact or point of awareness where you think, fuck, I can raise capital for things that I have
ideas for? I think the biggest thing there was having someone so much smarter and older and
more successful than me actually believe in me and back it up. The idea to like any friends and
any family that I'm taking time off school or dropping out of school was like totally not okay.
But the fact that I can point to like a small group of these early investors who were clearly
like established and, you know, like amazing, almost like icons in their own fields. That was
when I was like, look, I have this real group who
is supporting me beyond their words. And I need to show not just them, I need to show the world
that these people are right. And everybody else who is saying like, what I'm doing is wrong is
incorrect. Who was saying you were wrong at that age of 18? Who was betting against you? I think
like every peer, you know, all your friends, all the friends, all your family members, I think like family members, not, not all. I think the majority. Um, and I think that
the big thing with like my friends at that age who, especially like the ones who like did better
in school and, you know, probably a little bit smarter, it's just really as much as like they
can't admit it. And I know I do this to other people too. So I think I see it as much as they
can't do it. Like they don't want to to see someone and obviously we're super young at that
age but succeed beyond them when it's like hey i'm studying 70 hours a week you know i know i'm
smarter than he is and i'm working just as hard or harder than him you know why can he go and do
this and i can't so i think that's kind of like a mantra that you know i've noticed a lot amongst
like close friends. And obviously I
see that same behavior in myself. So yeah, I think that, that part just sucks. On Spling. Yeah. It
was an avenue for you to eventually move to New York. Yes. What happened to that company?
Eventually failed? Yeah. So moved to New York actually in the second ever WeWork space in New
York. This is 2011, I think. Yeah. So second ever WeWork space in New York. And Splang started as a social network
and I was kind of like parlaying off of what I'd built
in middle school and high school
and had this really small website that ended up selling,
which is great.
The social networking aspect of Splang never really took off
and ended up making software
and started to sell it to like these record labels
and TV networks.
And I was like the suburban kid who was already weird TV networks. And I was like the suburban kid
who was already weird for programming. And now I'm the suburban kid who's weird for programming,
crazy for dropping out of school. And now I'm sitting in the office with, you know, the heads
of these like massive media companies that we've all heard of that like I didn't even know really
existed, like to go meet with like the boss at Def Jam or Hearst or like Discovery or Disney,
like all these companies that were just like a logo on TV for me as a young kid. I was now like tangibly there and they were
like paying for something I was building. It just took a wild experience to go from, you know, being
in a dorm room in the middle of nowhere to in the midst of the entertainment world in New York.
And so at some point you make the decision to close Sling down.
So Sling was going and I just got super distracted by these entertainment companies that I was going to.
And like, I kept trying to tell back like these childhood friends, I kept trying to explain to
them like what was happening. They didn't really believe me. And that was really the genesis of
Magnesis was that I wanted to take like the 19 year old me who wasn't working at Spling and give him access to
this world of like entertainment and fashion and like media that I was like finding myself
stumbling into in New York. And so I'm trying to get to the point of like, there comes a day where
you go, I mean, I've had this in my life, my first startup as well when I was literally 18. And then
I left it at 20 and started my next business. But there's a day where you go, fuck that. I'm going to do, do magnesis instead. So I basically said, fuck that. I'm going to do
magnesis, but like still keep Spleng going. So, okay. Yeah. So Spleng, and that was like my
biggest mistake. So Spleng kept operating for, you know, a few years with let's say 10 to 15
hours of a week of attention. Okay. Whereas like, you know, the vast majority of my time was focused
on magnesis. I think like one of the reoccurring themes is just not seeing things through.
And like it happened again with magnesis into fire, but like jumping ship when
Sling would not have been as big as magnesis or fire could have been,
but it still could have, it still was okay.
And like, I could have had a successful exit for people who were involved
and just like not seeing that through, it was just wrong.
Reoccurring theme. Yeah. Um, I mean, I see that throughout your childhood and then
inter early, inter early sort of twenties that, that, um, that I guess ambition and that sort of
constant inspiration you have leads you to kind of abandon the last thing and, and, and an
entrepreneur's currency is their time and attention. So as you cited there, it's
finite. It means that the old thing gets a fraction of your time when really, if it's going to succeed
in that market, it needs more than all of your time. This leads you on to Magnesis in 2013.
Yeah. You launched it in 2014 eventually. Magnesis was a, tell me what it was and why you chose to switch your attention to this. Yeah. So Magnesis was a network that was seeking to give young people living in major cities
access to better benefits, events, and networking than their credit card would give them.
So literally, this is 2012.
I started doing the Magnesis card before it launched.
I went on Alibaba, this was like 10 years ago before Alibaba is Alibaba,
bought this blank black sheet of metal and a credit card copier.
And literally went and copied my really crappy debit card with $20 onto it,
onto this black metal card, and just went to the pizza parlor across the street.
And the guy just made a total scene when he went to pay
and went and showed the card off around WeWork and started selling cards to like
interesting entrepreneurs at WeWork. And that was like literally the genesis of Magnesis.
And the core of the proposition was that it was kind of elite and exclusive.
Yeah. So it was definitely trying to cater towards this like upwardly mobile entrepreneur style
crowd.
That feels like a through line across many of your businesses that went on,
which was like appealing to people's desire
for status and clout.
Because when I was reading about Magnesis
at the end of the day,
it felt like it was a black metal card,
which was again, appealing to people's egos
because everybody wants that American Express black card,
but they can't get it because you need to spend, you need to spend
a quarter of a million to get it. So it makes people feel amazing. And then you're promising
them the application process was only a few people could apply. It was all appealing to that
people's desire to be. That's what it started at when I was like 19 or 20, whatever the time was.
And then it ended up growing and the real benefit was a network.
And there were certain members or cardholders
who were meeting other members
and kind of giving them value.
And I think like the first concept of Magnesis
was one, I wanted the black card for sure.
And that was like the fun novelty,
like more of the marketing aspect of it.
But two is I wanted like a vehicle to share
and really invite my friends
to all these like entertainment properties where I a vehicle to share and really invite my friends to all these like
entertainment properties where I was starting to experience and explore because they didn't
believe me. So it was almost like show them what I was telling them was actually happening
and have an excuse to bring people along through this club or community built around Magnesis.
And you raised capital for Magnesis? We did, yeah. 1.5 million before you launched and then
three points something after? Yeah, I think that the total was in like the mid threes.
Yeah, so nothing crazy like, but.
Okay, and Ja Rule comes into the picture sometime
around the Magnesis?
Yeah, so it started basically like,
once again, Magnesis is all about one,
fulfilling like my fantasies of places I wanted to go
and can get to.
And then once I was there,
having all of my friends come too.
And I just like loved
hip hop as a kid. So throughout Magnesis, we booked probably close to a dozen and a half or even like
20 rappers to come perform these small concerts for Magnesis. And that's what started the whole
ball rolling towards like the Fyre app and that concept. So when did you meet Ja Rule?
During one of these Magnesis member events. And the thing that really struck me at the
time was how hard it was to book him. And when he finally like received the offer, he said yes. And
like almost like instantly. Right. And the problem was this like web of quasi agents and middlemen
and managers who all kind of claimed like represent or know the talent. But in reality, they knew
someone who knew like a sister, who knew brother who knew a cousin and it's like this
terrible really like opaque nasty world and coming from like a technology background it made no sense
to me i knew there were other like kids like me right who would you know pay something reasonable
to get access to this kind of like music talent so we started talking about building an app which
ended up becoming the fire app to provide like a window into like entertainers pockets for anybody to give them offers directly.
And because of that experience with Ja Rule and just general, general artist booking, that's what,
that was the genesis of this Fyre app. That was a complete genesis was like
booking a lot of these rappers through Magnesis, realizing that almost every single time we were
going through middlemen who weren't really
like the manager or the agent, and then realizing, okay, I now had this network of, you know, 20
artists and their real managers. So I can give like access to other people through technology.
And from what I was reading, this is the, when one of the first big lies was told, which was
around the success of FIRE mobile app. I read
this, I think, I can't remember where I saw it. It might've been the Hulu documentary or something.
It said that in a term sheet to investors, it was claimed to be worth $90 million,
but was actually doing 60K in business. What is the truth around that? Where was the,
where was the lie told here? Yeah. So the FIRE app and the Fyre Festival really all come together at the same time.
It's crazy to think back like how quick I went down a bad path, but how quick everything happened as well during that time period.
This is all 2016.
The Fyre app was launched at some point mid-2016, and the Fyre Festival was conceived in September,
October of 2016.
So it was all kind of around the same
time. Why Fire Festival? How did that come to be? Because the Fire app came first.
Fire app came first, yeah.
How did you get from there to Fire Festival?
So we had a townhouse space, basically this clubhouse, if you will, for Magnesis members.
And one of the people working at the front desk, I lived a handful of blocks away,
calls me one night and says, there's this guy here who is building some crazy things at Google, but he says he flies planes and wants
to fly you. I think he's telling the truth. You have to come and meet him. So I ran over the
townhouse and met this guy and like absolute genius, like one of the best like developers of
AI I've ever met in my life. And, you know, he's going to go on to, I think, change your world in
very many ways. But he's like, listen, like I fly for fun. I have a bunch of friends who do the same
thing. We should take a few planes and do a trip to the outer islands of the Bahamas for your
Magnetist members. So we've been running these trips for years. And I found these outer islands
to essentially be this like welcoming playground where there might be 10 people who live on the
island who are just like so amazing and kindhearted and warm.
And once you bring 18, 20, 24 people there from New York,
everybody kind of drops like their pretense.
And if you connect them around these like,
almost like life defying experiences and adventures,
they really, really come together.
So it was running these trips for a number of years
when I literally brought like one of these childhood friends
that I mentioned and Fire App had just launched. He said, Hey man, you should totally
do a music festival here for all my nieces and members. So that was a real person who came up
with the idea. And that's how the fire festival happened. And where was, where was the first
lie told in the fundraising process? Was it on raising capital for the app? Was it capital for the Magnesis? Yeah, so the Fyre Festival app
didn't raise much money
prior to like the festival announcement.
We came up with a festival idea in September of 2016,
shot and released that promotional video
that I think a lot of people saw in December of 2016
and announced a April of 2017 launch date.
So the period was super, super short.
So somewhere in the weeks leading up
to that December promotional video, I started lying.
And that was lying to Fyre Apps investors,
lying to Fyre Festivals investors,
lying about Magnesis' numbers.
It all kind of hit when oh shit fire festival is real
we're announcing a festival we have x number of months to build a city in the middle of nowhere
how the fuck are we going to do this that's just like set me off down that that path from
i think from what i recall there was four months between you announcing the festival and the festival happening.
So you're going to the middle of nowhere.
You've got to build sewage, infrastructure, basically a city from scratch at 25 years old with out the capital to do it.
And without the experience in doing it in four months, in 120 days. So stupid. So bad.
I think I, like of my 25th birthday, we launched the trailer for the fire festival. And I still
didn't think it was real at that time. Like we had these great trips with a few dozen people
and those we could totally handle. We launched a trailer. Then I remember waking up like, you know,
quasi hung over five or six hours later
and we'd sold like a half a million dollars of tickets.
If I said that to people now in my team,
and you know, I'm 30 now, same age as you.
You know, I've got huge amounts of resources
in terms of like contacts and capital.
Everyone in my team would turn around to me
and give me that look and say, this is not possible, Stephen. Did people say that to you?
Did no one say to you, this is fucking craziness? Absolutely. And I think that part of the curse and
part of the gift at the time was a lot of the reasons that were being given to me,
why things weren't possible, were all solved with these short-term miracles.
And of course, everybody said,
hey, the end goal is impossible.
You're a moron.
Like, you don't understand like what this takes.
And then they would give three or four reasons
about like smaller problems, right?
And then I would go and like create magic
and solve these three or four problems.
And be like, look, we've proved that.
Like we can handle the bigger stuff too.
And I think it just took so many random like rolls of the dice to go our way to be able to
create a failure so large. Because if we found like a stumbling block or a roadblock earlier on,
it would have stopped the whole thing. But it was like this weird combination of smart, crazy people
all kind of coming together
for this wild idea and solving things we should never have been able to solve until we couldn't.
Lying plays a big role in that, though.
100%.
I think you have to add lying to the mix because I don't think you would have gotten those
people to that island on that plane without a series of almost like non-stop lying.
There's no way that you would have, well, in my view,
if people knew the reality of,
well, in my view,
if people knew the reality of the numbers
and the situation on the ground,
and I remember watching the documentaries,
which I know you haven't seen still.
We're going to talk about that.
But I remember seeing there were moments
where you were saying to team members,
don't tell this investor the nature of the situation.
And had you been honest,
I think investors,
from my experience of building companies, would not have backed this, the nature of the situation. And had you been honest, I think investors from my experience of building companies would not have backed this, the reality of the situation.
If they knew the truth, they wouldn't have backed that.
I agree.
And I always think that like lying hurt things the most.
The lying really pushed away the help that I needed.
And I think that how we just announced the festival
with our trailer video,
we had already proven our ability to create hype,
to bring a manageable number of people to these islands,
to give them like an amazing experience.
If I just like threw my hands up the next day and said,
okay, I didn't expect to sell this many tickets
and I don't have the resources or like wherewithal to actually execute this now.
I think the professionals would have flocked to me
and said, okay, like we are experts in doing this.
Like let us take over and you do what you're good at,
but like let us, you know,
be the adults in the room
and make this thing actually happen.
And why didn't you put your hands up and say that?
That's like, that's how I've lost sleep
over the past five years.
But that's where beyond lying,
breaking all the ethics and morals,
which totally did and totally wrong,
it pushed away the help.
Are you a pathological liar?
This is a claim that I've heard leveled at you
by the judge in your case,
by other people that were working on Fyre Festival,
people in the documentaries.
Yeah.
I think my entire mantra and drive right now is to form
like super, super close relationships. And I want those six or eight people to never question my
integrity. And I think like getting on a microphone and telling the world, Hey guys, like I'm not a
pathological liar. It's like, yeah, shut the fuck up. But it's like, I want to feel pride where I
can like go home tonight. And I know like these six to eight people that I can call or they
can call me, you know, we will have our backs. And I really don't have the answer in terms of like
how I address it to the world, but it's like to six to eight people and you guys know who you are,
like let's build that trust. Because that's one of the, even when I was thinking about doing this
interview, obviously, you know, the foundation of the diary of a CEO is honesty. And I'm thinking
after all this stuff I've seen in
these documentaries, how do I know that he's not just going to come here and bullshit me?
How do I know that I'm not going to be one of the investors or one of the other people that was,
was lied to? How do I know he's going to give me the truth? How do you receive that?
It's just so hard to hear. Like it's, it's super hard to hear. And I think like
natural reaction is to always like
fight back and argue oh i'm not a liar but then you just like and it just like digs you down
a further hole so i think it's just finding pride in a different area and it's like i'm highly flawed
and like any claims made to the contrary are just are wrong. And for whatever good ideas I've had, I've had,
you know, 10 times many bad ones. And like, clearly I lied to an extent that I would really
hope that the vast majority of the population like would never be comfortable doing so. Yeah.
Highly, highly flawed. And I think like the next 30 years of my life will be defined by,
can I focus on my skillset? Can I be honest with a small number of people around me?
And like, can I get help in those areas
where I clearly need it?
You haven't watched the documentaries?
No.
At the first prison I was at,
like at the period when they came out,
the guys got like a USB stick
with both the documentaries and watched them.
And I was like, I literally went outside. I think I was like one of two people who wasn't in the TV room
watching a documentary, but couldn't do it. Why? I think at that time I was still like,
this is early 2019. So I was less than a year into my sentence. I think I was still like in
the combative phase where I just hadn't like come to reality with everything that happened. And I was too
scared to hear allegations or comments by other people and not be able to respond. And I like
realized like being locked up and then having someone say something where it's probably like
70% true and 30% false. I wouldn't have like focused on or internalized the part that was
true, even though that was probably most of it. I just would have gotten enraged by the false part, but I wouldn't have been able to do anything
about it. So I felt like I was not like stable enough or mature enough at that time to watch it.
And I probably still am not, but really, yeah. Cause I was going to ask you the follow-up was
why haven't you watched them now then if that was 2019 in 2022 now. So why haven't you watched them
still? So I caught myself the other day, someone asked me the same question and I said, and I think this shows like, I'm not like mature
enough to watch it yet. I said, no one is probably slightly true, but exaggerated. I said,
no one real interviewed for the documentary. Like why would any business person who has anything
going on in their life, you know, attach themselves to the event? That's mostly true,
obviously, but, but still some of the people who did interview, I'm sure were, you know, attach themselves to the event. That's mostly true, obviously, but, but still some of the people who did interview, I'm sure were, you know, sharing real stories of real things
that happened. So I'm just, I'm not ready. There's no, I don't know why, but I'm not ready.
Because of how it might make you, it might trigger you in some type of way or?
I think so. And yeah, I just.
I did ask myself, I said, would you, if that happened to me when I watched the documentaries and I'm going to be honest I don't know I don't know but you must everywhere you go now have
pieced together those documentaries because people like me are asking questions for sure
unfortunately I think I've heard more than than I've wanted to but I think I understand
how do you feel about the fact that like probably for at least
some time now the center point of conversations you have and interviews you do is going to center
on that that's going to like that's going to be a real defining thing for for many that meet you
I think it's super interesting like to think about personally and it's almost like weird because a lot
of the people who have watched
a documentary, whether they're friends or family members, other people, their advice is like,
you are incompetent. You can't do anything going forward. Like, you know, go work some entry level,
like desk job for 70 hours a week for the rest of your life and, and shut up. And I think it's
kind of like ironic, right? Because then you're stuck living with the remorse,
the guilt, the failure of what you did before. And I think the other option is, can I go about it,
but go for it and go for it honestly. And if I fail, it's okay. But at least take the swing
and like which path would make you prouder. And I've chosen the latter, which might be right,
it might be wrong. But I just think it's really weird to me how a lot of like the close friends
who have watched a documentary almost all their advice has just been like you can't do anything
now and maybe they're right but it's like that's been like i think that's the hardest thing to
internalize from the whole like after effect process where we currently stand well you've
clearly got a internal bias to just prove
everybody wrong, which doesn't seem to have left you, right? So when you hear that, the Billy that
I've come to learn in the last couple of minutes of speaking together would just 100% use that as
fuel, right? I think I find pride differently now. And when you're locked away for four years and 10
months, like when you're alone or with a cellmate,
but like in solitary confinement, you can't leave.
You have to find pride in like the littlest and weirdest things.
And, you know, once you leave,
95% of it is just like irrelevant and goes out the window.
But I think like finding pride is where it stands.
And do I want to be the guy who's honest but quit
or the guy who's honest but went for it?
And then whatever the outcome is, the outcome is.
And like, to me, I can find more pride in that path.
Fire Festival, you raise more than $20 million.
Now that alone is not an easy thing to do.
You know, lying definitely aided that.
For 100%.
But even if people were lying,
even if someone was just purely lying,
there's still an element of salesmanship
that goes into accomplishing such a big investment raise
for a first time music festival when you're 25 years old.
What are your skill sets that made that happen?
Let's just lying, we put that on the table. You lied. Yeah. But what are are your skill sets that made that happen? Let's just lying. We put that on
the table. You lied. Yeah. But what are the other skill sets that enabled that massive failure?
So I think just like taking a second to like dive into the lies and why it was so bad.
I think there's like a misconception, at least from what I've heard, that I woke up one day,
made a fake spreadsheet, which is totally true.
And then with that spreadsheet, you know, went and raised a bunch of money. I think the reality
is it's like not that simple. You know, I can make a bad spreadsheet tomorrow without my background
and you're just not going to go and raise $20 million straight. It's like, it doesn't go like
that. I think the hardest part is the trust is that the majority of the people who are backing me
had either invested
in me since I was 19 years old, or had seen me work since I was 19, or were, you know, referred
or trusted someone like who fell into one of those camps. So it was like six years of trust and
failure and struggle that I had to go through to get to the position where I could even ask for
that kind of money. So more than the
lie about the revenue at the time, which I almost think is not as bad as betraying the trust of the
years it took to get to that point where I was even in the position to lie about the revenue.
So there's that trust building, which again, the jury's probably out on whether that trust was
built honestly. Yeah. Because you talked about magnesis also being inflated
in terms of the numbers that being lies there.
But then your personal skill, like what is it?
In hindsight, you think, why did these people back me?
As an individual, what are your skill sets?
Like charisma?
Is it your ability to talk?
Your communication skills?
What was it?
I almost think that you could find similarities
in these early
trips that led to the fire festival in some of the magnesis experiences, which is taking people
who wouldn't usually meet, bringing them together and then taking them to a place they've never been
before. Whether that's like a jet ski race at midnight around these like uninhabited islands or like spearfishing for your own lobster with someone you've always wanted to meet.
It's about just connecting interesting people with a tinge of crazy around these adventures.
And those adventures could be physical, it could be virtual, but that's kind of always been, I think, what has intrigued backers, whether that's a friend, a partner, a sponsor, an investor,
is to be part of that, you know, tornado of activity and connection and excitement.
Interesting. So the people, so what I got from that is the people that invested in you wanted
the same thing as the people that bought tickets to Fyre Festival. They wanted to be part of
something really, really cool themselves. They wanted to meet interesting people and do interesting,
crazy shit. Like that's like, that's the MO. And you ended up selling some 8,000 tickets for two weekends at fire festival. Yeah. I mean, everyone remembers the orange tile campaign and the use of
influencers. I mean, I had Kendall Jenner, Bella Hadid, Haley Baldwin, Emily Ratatowski,
and you shot this, this promo video um in the Bahamas which became
pretty viral because no one had ever seen that group of influencers together before yeah um
at that point you know you're now you're now two months three months out from the festival
you've sold these fucking tickets this is when the lies get really bad out there like in one of the
documentaries it says that you put a villa up on the site
for a quarter of a million
to try and raise some money that you didn't have.
And then I read further and further
and I was trying to understand the world you were in
that was causing you to continually lie and lie and lie.
And I heard about this urgent payment sheet.
What was this urgent payment sheet
and how was that driving you?
We were at the point where the timeline
that I had come up with was just so off and ridiculous.
It just like made all of the payments and vendors
just kind of go through the roof in terms of like the cost
to make something happen so quickly.
And like, we just had no money, right?
And we were just trying to get money from any source,
whether it was investors or sponsors or customers
or ticket sales, consulting jobs.
I was like, you I was wearing 10 hats
to try to get the income we needed to fund the Fyre Festival. And the money crunch was so bad,
I'd literally wake up every day at 9 a.m. to a sheet where we had a list of every payment we
had to make before the bank wire cut off at 4 o'clock that day. So I knew that by 2 p.m.,
I had to have that money come into our account so the team had enough time to wire it out before the four o'clock wire deadline. And so
I'd wake up some days and it's like, we need $4 million by 2 p.m. So I'd have five hours to go
out, source the investors, come to terms with them and actually get the money in the account
or else we were dead in the water. That day, $4 million. Yeah. We managed to survive like this
for almost 60 days. And some days it was a hundred grand and some days it was, 4 million. Yeah. We managed to survive like this for almost 60 days.
And some days it was a hundred grand and some days it was $4 million. But like, it was, it was wild.
On that day that it was $4 million, you got told 2 PM. What'd you do?
Started calling investors. Saying what?
I think like, I was telling them we were fucked unless we had this money. And I think that like a lot of the investors almost adapted a similar mindset to me that we're in so far that, hey, we've already
spent X, what's an extra couple million dollars at this point? Because if this thing works,
we're all going to make money. And that was the, that was the mindset that I was trying to build.
And I truly believed, obviously it was so silly now to look back on. Because in one of the documentaries, they paint the opposite picture.
They say that you were calling investors and not telling them the extent of how bad things were,
because there was one particular moment where you'd sent an email telling someone not to tell
the investor the true nature of the situation with the accommodation, because they wouldn't
give more money. So the documentary tells a completely different story about being opaque, untransparent to investors in those crunch moments.
I think like one of the bad thing is, is I definitely sheltered information. Like not
every investor would have the same information, not every team member had the same information.
So I certainly kept a lot of the logistical problems in the dark. But if I knew like one investor could solve this
problem, you know, I would tell them about the logistics problem, but then say, don't tell
anybody else, but we need your help here. So I was picking and choosing people who I thought
would be sympathetic or capable of handling certain situations. So, I mean, terrible approach,
but it was like a mix of, hey're in this far we need a little bit more
so give it to us and also a mix of well we can't tell everybody this because if people realize you
know we need four million dollars by two o'clock today we sound crazy and we're dead people hearing
that situation where you have this urgent payment sheet and you're waking up in the morning and it
says 100k on it 200k 50k yeah um four million yeah um one of the things in the
documentary showed that you were popping up like fake villas and stuff like that to meet the debt
owed on that payment sheet so if you owed if you needed 50k that day pop a villa online call it
the dolphin villa sell it for 50k and that would cover the solution is that true i don't think it was as one-to-one
as that right um we certainly were trying to sell as many expensive ticket packages possible
that didn't exist that whether it was like boats or yachts that like you know we would go in charter
or whether it was like high-end villas that we were trying to rent but you didn't have them at
the time so i think our numbers were not like one-to-one at the end of the day. However, we did rent a couple hundred villas.
So I know I've heard so many conflicting stories from this,
but we did rent a couple hundred villas
and I'm sure we were off by a number,
but it wasn't like, hey, we had no villas on the island.
There was a quarter million dollar package
for like a villa or a yacht or something.
Did that sell?
I think we sold a couple boats for like in that range.
A quarter million dollars.
And then there was a couple houses
in the island
which were like these like 10 bedroom,
you know,
like private estate type things.
We sold a number of them.
I don't think it was like,
it wasn't tons,
but we sold a couple.
Well, the boats,
did the boats exist?
Yeah.
Like on the day?
We partnered with basically
like this like yacht brokerage company.
So we would just like
ride it through there.
And as the...
So going back to my point about that urgent payment sheet,
you just said that you'd wake up on days,
look at the urgent payment sheet.
You'd be like, oh shit.
Now I've sat here with the CEO
of one of the disruptor banks out in Europe
called Tom Monzo.
And he talked about the mental torment.
He had a red phone by his bed. He's running a bank here. So he'd wake up every day and he'd have a moment
of like dread waking up because the stress and the pressure of, you know, having to run a bank
when you're waking up on those days, what is the, like the mental health implication?
What did you feel? It was awful. And I think the one benefit and detriment that I had was an end
date. Like this is all going to end on whether right or wrong, like on the festival date, right?
We're either going to succeed and like be champions or we're going to drastically fail. And either way,
like, let's go all in to try to make that happen. And what was the, you say the word awful, take me
into the world's word awful. Give me a description of what that actually means in reality. What are the symptoms
of that? I mean, I was fat as shit. Like my heart was at a rhythm. Your heart was out of rhythm.
Yeah. Like I think like lost interest in sexual relationships, lost interest in like friendship
relationships that weren't transactional. And it became like all work and nothing else mattered. And like,
look terrible, felt terrible. And like, it just, it sucks. And I can't imagine like the red phone
at the bank because like, that's never ending, right? Like maybe you can say, Hey, you know,
I'll sell or hire a new CEO in seven years, but I can't imagine like that kind of window.
I would. Yeah. Well, he ultimately quit after seven years building a business. I think it was
valued at billions when he quit. And when he did a piece in one of the newspapers, he cited his mental health.
Yeah. Did you experience anxiety? For sure.
I was, I was afraid to show weakness. Right. So it's like,
I didn't acknowledge it to myself. I certainly didn't acknowledge it to anybody else,
but like I knew something was wrong. I shouldn't be 24 and my heart skipping beats.
Like, you know, that's not normal.
There's no reason why that should be happening.
But yeah, I just refused to acknowledge it
and like would tell myself, oh, you're just soft.
Like plenty of people have had to live
with like much worse stress than this.
Figure it out, suck it up.
Do you know that feeling of anxiety?
The one I'm talking about where it's like constant state.
For sure.
And you were experiencing that in the lead up to the festival. Absolutely.
How badly? It was bad. And yeah, I mean like looking back, it's crazy. Like no one wants to live right with a dread to wake up every morning, not knowing like what that Excel
document is going to be. And then who I have to beg or call or plead or sell to, to solve that
problem. It just is shitty life.
But you, you thought you were in too deep and you couldn't turn back.
Yeah. I thought that like, I wrongly convinced myself that there was an end goal and there was a solution. Like if the event worked and it went well, we'd have a great brand and everybody's
happy. Everybody makes money. Everybody's going to want to come next year. And obviously it was
so stupid and silly, but that was a a pure i had the finish line in sight
when did you realize it had all gone wrong yeah the night before that so the festival was scheduled
to be friday saturday and sunday for two weekends um we had to charter two 737 planes and open up
like a temporary terminal in miami to basically fly everybody to the island.
And given we only had two planes, we started to fly guests in early on a Thursday morning
before like before the festival started on Friday. And late that Wednesday night,
we were like rushing to get everything ready in time. And it's like walked into the room around
midnight and like the entire team was like slumped over on their chairs like asleep on the couch like heads like leaning on
the kitchen table and it seemed like all the energy at the same time just like left the entire team
and like almost like as if on cue as if written by a movie a storm rolls in like late that Wednesday
and then it's like oh shit like I've lost a team. You can't beat the weather or we're not in a good spot.
Thinking back to the promo video that you made
and comment you made on the Full Send podcast
about how the guy that buys the yachts
and gets all the girls to come
and then pays for it and subsidizes it
is never a happy man.
Yeah.
Are you, this was a question I was puttering
as I was reading about your story,
is like,
what are your insecurities?
Because a lot of this seems to be driven
by some kind of like deep insecurity
to like prove others right,
to be the man,
to be the guy,
to throw the best party
and the validation on a psychological level,
that must be giving some kind of insecurity,
some hole it must be filling.
For sure.
Yeah.
What are your insecurities?
And what were they? Good question. Yeah. Thank you. I think the need, it always kind of came
back to the need to prove this path, right? Of like, I don't need school. I don't need the path
that we were all taught as the right path. Like my path is better and it leads to more interesting and more exciting life.
And like, I think I always knew that,
but I was so insecure
and I wanted to have everybody else believe it.
And I would get frustrated
when people didn't share those same beliefs as me.
So I think it's been part of the learning process as well
is to understand that everybody can't believe
and like the same thing and that's okay.
And like not taking it personally when that happens have you got any insecurities around women i don't know
yeah yeah it just seems to be centered on this desire to like prove everybody wrong and like
fuck the system and like um i still i'm still not quite clear in my mind where that where that came
from i'm like was he bullied in school was it was there a teacher that said some shit to him that he couldn't do it? Was it his parents
told him he couldn't do it? I think part of it is like the curse of, of things never being enough.
Right. And I guess, I don't know what the derivation of that is, but you know, whether
it's business success or friendship success, where you live, your home, your possessions,
like you're the, the love that someone has for you,
especially during that time of my life, I was almost like jaded into always thinking that it
wasn't enough. Like if someone loved me, they didn't love me enough. Or if like I had a great
day at work, the day wasn't good enough. And I think it all kind of come back to like,
maybe I'm thinking out loud here. Maybe it was like the early exposure at like 18 and 19 to like, maybe I'm thinking out loud here. Maybe it was like the early exposure at like 18 and 19
to like titans of industry. And then me comparing to them where it's like not feasible to get there
without, you know, 20, 30, 40 years of work that they had put in. But it's like, I wanted everything
at that level and I wanted it now. So if you gave me this much, but it wasn't like where they were,
I wasn't satisfied with it. So I think it was like the early exposure combined with like the impatience
and need to have it.
There's this really well publicized scene
where you're stood on a crate
on the day of the festival.
You've got all of these party goers around you
kind of screaming and asking questions
and some of them a little bit drunk
because they'd been off,
sent to a bar on the other side of the island when you were trying to sort of buy yourself time what was going on when you were still in that crate and what were you
thinking and feeling were you shitting yourself i mean right now i realized just like how bad my
management skills were at the time like where the fuck is everybody like we had they weren't all
full-time employees a lot of them were like local contractors or whatever we had, they weren't all full-time employees. A lot of them were like local contractors or whatever, but we had almost 800 people, you know,
the day of the festival, like working there.
And I just felt like I was surrounded by these people.
I couldn't find any of my team members.
And I had, I'm not gonna name the publication,
but a publication on the phone with me saying,
you know, we heard you ran off on your yacht
with like cocaine and hookers.
Like I don't have a yacht, never done cocaine.
Like there were no hookers. And, but they're also live streaming me on the, on their cover of their
webpage. So I'm like yelling at them. I'm getting yelled at by like, you know, the 50 or a hundred
concert goers right there. I just couldn't find anybody, but it just goes to show. I just like,
didn't have the systems in place to, or the knowledge to manage everything. But that was
my first reaction is like, where the hell is everybody? I heard you made the decision to
cancel the festival when someone incorrectly told you that people had died. Yeah. I was told
shortly after that moment, maybe an hour or two later that three people had died. And thankfully
no one was physically hurt like at all to my knowledge, but I was told these elaborate stories.
Who told you that? Team members, employees. And i think the reality was looking back now is that
concert goers were like reading things on twitter and then coming running to employees and telling
them this but like verified twitter accounts is back in what 17 were like announcing like gunshots
fire like people hit like it was going all over twitter and people were getting shot things like
that and like none of this was true but by the time it got to me, the details were so vivid. I just didn't have like the ability to like step back, take a deep
breath, recalibrate and try to like think through the information. It was like, oh shit, people are
dead. Okay. Cancel this. Turn the planes around, get everybody home. How did that feel when you
heard that? If someone in my team came to me and said that I was putting on an event and three
people were dead already.
Yeah, I mean, I just freaked out and said,
get everybody out of here, get everybody back to Miami.
And that was a response.
But yeah, I just didn't have the ability to like,
okay, what's actually happening?
How can we prevent this?
It was more of just like a quick knee jerk.
All right, send everybody home.
It's over.
One of the,
I think, legendary moments from the documentary, which I know you've been asked about and heard about before, is when Andy King says that he, you called him and asked him to suck a dick,
literally suck a penis to have the water imported because the border agents had held it up.
What's the truth in that situation?
Like, did you ask him to suck a penis?
I've heard so many variations of this story.
And no, he was never ordered to go suck a guy's dick.
He literally put mouthwash in.
He was going to suck some dick.
He was...
Yeah, that's news to me.
I mean, I've obviously heard the story many times,
but I think the comment was in jest.
Like, go suck this guy's dick, get this water,
like whatever it takes, more of like, you know,
go suck up to him and get the water released.
Like, do anything beyond paying this guy, right?
Like, you can't pay the customs people.
So like, go do whatever it takes
and just convince him that our festival is going to fail
if people can't drink water.
He's obviously a gay man,
and the border agent was gay, right?
I think so, yeah.
So the assertion in the documentary
was because he was gay you'd asked him to suck suck a dick if he had to and he he took that
literally so he says he he went and put mouthwash in and he headed down there fully prepared to suck
a dick i think that makes for good tv but yeah i certainly don't recall it happening like that, unfortunately. Crazy.
Do you still speak to him?
I've heard from him recently, yeah.
Are you on good terms?
I think he's a good guy.
I think he tried his best to help.
And unfortunately, he was brought on pretty late in the process.
So he wasn't there from the beginning. But I think, obviously, if he was willing to do that,
he went above and beyond to try to make the festival happen. i'm sure i'm yeah i wish him all the best if i had a friend that was
willing to go to those lengths for me and i have no friend that would do that for me um i certainly
would would stay in touch and keep them on side yeah um in the wake of fire festival what happens
you eventually fly back to new york one of the scenes that really did get me in the documentary
on an emotional level was watching that wonderful bohemian lady talk about how she lost her life savings.
You know who I'm referring to, right? I do now. Yeah. Yeah.
How do you feel about that when you hear that, that some locals who worked on that hadn't been
paid and then, you know, they're in, they're not living privileged lives necessarily. Yeah.
I mean, it's terrible.
And the reality is there are people who are owed there
and they're owed for the last two weeks of work
before the festival.
I think everybody's a little bit different,
but getting them paid back, super important to me
and trying to find ways to start that process now.
I've never met that lady before,
but her story is obviously super sad.
And I have heard from her through friends recently process now. Um, I never met that lady before, but no, her story is obviously super sad. And,
you know, um, I have heard from her through friends recently and, you know, hope we can
figure out, you know, what is owed to everybody and start making those steps there. But yeah,
unfortunately never met her, but hope to make right by her. When you, when you leave the Bahamas
after that event, you come back to New York, you come back to a shit storm. Yeah. I mean, the people that have given you, what,
$26, $27 million in cash must be pretty mad.
For sure.
I land back on like the Sunday night
after the festival around midnight.
And then that morning early, the FBI is at my door.
And I think like the initial investors who got really mad thought that the
whole festival was a hoax and that I had stolen the money and had it hidden somewhere. And it
was like lying about the entire thing. And so it just like entered this whirlwind of hell.
Your investors basically went to the FBI.
Yeah. Yeah. From, from, from what I understand. Yes.
What makes you, what gives you that understanding?
Basically I was called and told what was going to happen.'s like you fucked up it's too late like here's what's going to happen now and and like i
was totally totally guilty and i would have gone to jail like if no one made that phone call i just
made the process happen like process kicked off faster but once it kicks off you know it's out of
the out of the hands of the investors and into the justice system and i was black and white guilty
there was no gray area there and you're one of your investors called you and told you that if you didn't give
them X dollar in cash, they would do what? The exact lines were like, we need this amount of
money or else you're going to be in handcuffs on the front page of the Wall Street Journal.
And I just like didn't have the money, first of all. How much was it? I don't want to say because people will know who the investor probably is, but.
Seven figures?
Yeah.
Yeah.
Yeah.
More than a million dollars.
More than one, less than 10.
So I didn't have it.
And then I was also kind of like certainly naive in my response.
At the time, I just couldn't fathom like that I was lying to investors, right?
Like I knew I was trying my best to make the festival work.
And the media's initial like line of questioning and the guest line of questioning,
as it was all falling apart, was like, this is a scam. You didn't try to do this. So my reaction
was like, no, I tried. I'm trying my best. But I couldn't like really understand the magnitude and
the gravity of the crimes I did commit. So I was still kind of fighting back like, oh, I didn't do
anything wrong. I tried my best. And of course, like I get back and realize oh shit I mean it didn't happen overnight but like
here's what actually happened and yeah when you get when you get back um the criminality doesn't
stop though does it no this is the bit honestly yeah that really got me in the document because
I was like oh man you, some could say young kid,
negligent, inexperienced, his ambition was greater than his execution, told loads of lies.
At that point he learns his lesson. But then for the criminality in line to continue beyond that
point with this NYC VIP access where you start selling fake tickets, give me the context. Why
did that happen? Yeah, I've many smart people have said the same
thing as you. And I was just caught in this process where, okay, this investor, he didn't
threaten me, but the investor kind of gave me an ultimatum. I blew him off and he was right. He got
me arrested. It's all about the money. I have to pay everybody back now. All right, I'm going to,
I'm going to get him his money. And I wasn't like communicating with him at this point,
but I'm going to get him his money. I'm going to pay everybody else back. And then this is all
going to go away and I can solve this. And I thought that the proper response to a criminal
process was to solve the problem. When the proper response to criminal process is to sit down,
shut the fuck up and like accept your punishment and just take it. And any other response, just like the
wrong way to do it. So you were on bail. I was on bail. And like, it was all about this desire,
like, okay, now it's about the money. Let me pay people back. And back in the magnesis days,
like in the early fire days, brands would essentially pay us to like host these events
for members or to invite members to random
things. And I would always get invited to these like charity events and the charity galas and
concerts and, you know, award shows and whatever it may be. I can get plus one or plus two depending
on it. And I thought like, oh, this is a great way to make money. I can just like, you know,
call these brands back and ask for a favor and get a few spots to sell these tickets. I just like
was so stupid and still wrong and obviously couldn't fulfill what I was selling. I'm like fucked up. And it's kept me awake at night just as much,
if not more than the festival. So we're on the same page there. So, so you would Hamilton,
the Superbowl, you would, you would email people, cold call them, tell them you had tickets,
take the money. And then when the event happened, I would scramble and try to get it. And sometimes
I could, but many times I couldn't. And you would keep that, keep their money. I would scramble and try to get it. And sometimes I could, but many times I couldn't.
And you would keep that, keep their money. I would refund it if the event didn't happen.
But the problem was I was just so sold out for events in the future that I had no chance at
actually fulfilling that, you know, when my bail got revoked and I got arrested, it was just like,
they lost their money. And you were doing, were you doing this in the magnesis days? I heard a
story about Hamilton. You said you had 200 tickets to Hamilton. Um, and then when the event came near, you just like randomly scrambled on like ticket hub or stub hub or whatever it is
and bought the tickets last minute and we're going to hand them out. Yeah. So when in the
lying period leading up to the festival, I was trying to get money from everywhere and definitely
was trying to get more money from magnesis to help pay the bills as well. Um, I was so stupid,
like was certainly overselling access to magnesis events, pay the bills as well um i was so stupid like was certainly overselling
access to magnesis events but we ended up either buying the tickets like at an inflated rate or
refunding everybody so i lost money every single time you know it was crazy like just so stupid
um your your ability to be so comfortable with lying at that point in your life is terrifying yeah
it's one could almost say it's like it's kind of it's kind of i don't know if i should say this but
kind of lucky that like it was wasn't on an even bigger scale and it wasn't like life or death
stuff that you were doing in terms of you know what i mean because if you're that comfortable lying to people
that could have been and you have the sales ability clearly that could have been a lot
how is your your relationship with lying evolved in the last couple of years since
you've been in jail and you've come out like honestly how has it changed yeah
the lies at the time,
I think just the craziest part
was
how stupid it was
from every level.
Like,
you know,
you work hard
to build relationships
with friends,
with loved ones,
with supporters.
And obviously,
as soon as you lie to them,
it's going to get found out.
Whether it's the next day
or in a year
or in five years,
they're going to-
You didn't believe that?
What?
You didn't seem to ever believe that it would be found out. I always knew in the back of my mind they's going to get found out, whether it's the next day or in a year and five years. You didn't believe that? What? You didn't seem to ever believe that you found out. I always
knew in the back of my mind, they're going to find out. But I convinced myself that if I had
made them, if I gave them what they want, which I thought was happiness and success, it wouldn't
have mattered. Like that's where I went wrong. And it's like, okay, they're going to know that
our revenue wasn't this, but I'm going to make the money and they're going to have fun. So they're
going to love me still. I'm like, it's so crazy to think about now, but like that was the thought process.
And that's like, even like for the magnesis tickets, like I, if he oversaw a ticket for an
event, I was literally like running around when I came back to New York for a weekend, like I'd go
outside Madison square garden and pay like four times the price and make sure that person was
like happy in the moment, not realizing I just like lost a ton of money in the deal and actually hurt everybody else because we were losing money
on it. So I was like so focused in this like long-term goal or short-term goal of happiness
and success for everybody around me. And that's obviously driven due to insecurity and whatever
these desires are. But yeah, that was like my personal justification and crazy, but that's what it was.
That day when the FBI come knocking.
Yeah.
You know, this is before you're put on bail.
What is it like?
Tell me, because I'm fucking terrified of the FBI.
I've never met them.
I'm so scared of them.
Just from movies.
So tell me what that's like.
Scary as hell.
And I think like, I wasn't defiant.
I was more like, I tried my best like that was my
own like internal like mentality like everybody at that time was accusing the me and the festival
of all being fake and like while obviously made a million management decisions the crime was like
in lying to investors right but I just didn't comprehend yet like what I'd really done and I
didn't realize that I was doing all these crimes
For this end goal of making people successful and even if it worked I still would have gone to jail
But it didn't work and I was fucked and it's like couldn't understand at that point what was happening
When did remorse show up and and that realization of like guilt and what you'd done?
When did that show up? It's hard to figure that out in your story. Yeah, I think like the first day where I was like,
something is really wrong
was at sentencing
when the judge said six years
and I kind of like looked back
at the faces of the friends and family that were there.
That was hard.
And it's like, I legitimately just hurt
what it was 30 people
in a way that's going to affect them,
not just for four or five, six years,
but for 20 years, 30 years,
and it's never going to go away.
And I don't like,
that wasn't all the lessons I learned in one day,
but that I think was the start
of what would take another 18 months of being in
jail to really reflect on of like, wow, like this is fucking bad.
Ja Rule was your co-founder.
Did he throw you under the bus?
I think he did what most people would have done in that situation.
Which was what?
Yeah, I think he certainly, I mean, he's got a lot of talents, right?
But I don't think going back to jail was on his agenda.
And I was the guilty one.
Like, he should not, if all things shook out fairly at the end,
I don't think he should have gone to jail.
I don't think he committed any crimes.
But, like, I think like most people, they quickly made it known like what I did wrong
and how I did it. But yeah, I mean, I feel bad for him. I feel bad for everybody else who was,
who was trying their best or they're trying hard to, to make things happen.
Do you, do you still speak to him? Do you have a relationship?
Uh, no.
Have you, have you spoke to him since you've been to jail or during jail? Shortly after
getting arrested, I spoke with him like one time. So this is right when bail started and then didn't
speak with him again. And so your bail was revoked because while you were on bail, you started this
NYC VIP access. Correct. And that violated your bail conditions. Correct. Because you weren't allowed
to start a company or you weren't allowed to. I wasn't allowed to keep lying.
They found out you were lying there as well. Yeah, that was it.
So you go to jail. Yeah. There's this lawsuit where you were sued for a hundred million dollars,
but you go to jail, you get six years in jail. Yes. And you're a few things in your sort of,
your sentencing,
you're not allowed to start another company again.
What's the actual terminology there?
So I have an SEC rule,
the Securities Commission of the US,
where I can't be an officer or director
of a public company for life.
Public company?
Yeah, public company.
But you can for a private company?
For private, yeah.
Okay.
But for life, which is, you know,
obviously if I'm in that position, that's a good problem to have. Yeah. People are probably paid back at that For private, yeah. Okay. But for life, which is, you know, obviously if I'm in that position,
that's a good problem to have.
Yeah.
People are probably
paid back at that point,
but yeah.
You get found guilty
of two counts of wire fraud,
but then you also get charged again
for selling fake tickets
to events like the Met Gala,
Burning Man, and Coachella
on top of that,
which makes the sentence
even worse.
For sure.
So stupid. Crazy. It's almost like for sure so stupid
crazy
it's almost like
ridiculous
just didn't know how to
didn't know how to say that I was wrong
and accept
accept that admission
you also got
you have to pay restitution
yeah
what is restitution for anybody that doesn't
know? So it's basically wage garnishment forever, uh, until I die or until the people who are
defrauded are paid back. You have to, so on all the money you make for the rest of your life,
you have to pay the investors who you lied to and you raised 26 million from back a percentage
of the money. Exactly. Yes. Do you know what that percentage is yet? I think it changes based on
your income level. And so it's been like three months for me so far. So I'm just like not making
a ton of money right now. I've made literally made like eight restitution payments so far in the first
three and a half months. But I think the percentage just kind of goes up and down based on what you're earning. So it's something I guess I'll continue to learn
about or hopefully I'll learn about more as I'm able to earn more. Jail. Yeah. I said to you before
we started recording that one of my recurring nightmares is going to jail. Yeah. I like you're
able to voice it though, because I had the same one, but I could never have told anybody about
that, you know, 10 years ago. Of course. for you yeah tell me about jail I hope I never hope I never find out
yeah I mean so much of me just wants to like put it in the past and never think about it again
but it'll always be there and the hardest part is the distance it's like you're in time out
and you can't get consoled
or can't love anybody, can't talk to your family and friends
and any partners, whatever else it may be.
It's the forced distance that is the hardest part.
And what does that do to you?
I think when you're rendered useless and powerless for an extended period of time,
it really messes with your psyche. And I feel it every day now, but I can only imagine for the
people who are there for 20 years, 30 years, you know, significant periods of time longer
than me, like what it does. I think the system
is designed to break down ambition and creativity and to like institutionalize you is the word that
is commonly used. And I think like that just kind of kills your humanity and it kills your psyche
and it just makes you feel worthless. How has it changed you? We'll go to the positive
stuff, but in a negative way, can you see symptoms of how it's had an adverse impact on you?
Yeah, I think like, and I don't know, disrespected people who have been through like way, way worse,
and there's many of them out there, but like having the, I think from solitary confinement, having this weird, like almost like a PTSD paranoia where
I now know that there's someone out there who can snap their fingers and like shut my lights out.
Right. And there's someone who can like wake up and say, we want him in a concrete box for
four years, 10 years, and they can do it, and I can't stop it.
That's fucking scary.
I'm like, that keeps me up at night.
That's because you're on probation.
Probation, yeah.
Yeah, exactly.
So it's like, you know, you jaywalk,
and that's enough where they send you back to jail,
and then, oh, you get to jail,
we're going to put you in solid-tracking confinement now.
I'm like, someone can snap their fingers and do it.
I'm like, that's...
Does that mess with your head?
I think I'm just like...
Before, I was very quick to pull the trigger,
but in both good and bad ways.
And now I think I'm a little trigger shy
in a lot of aspects of life.
And I worry that I won't get that back in the good ways.
Because like every time I think like,
am I going to make a decision
where someone's going to construe this as me, like breaking a rule, whether my tensions
are or aren't. And it's just scary. And like, just knowing that I was so guilty in the first place
and deserve like everything that happened, but then also knowing that it doesn't have to be that
way. And there are people who, you know, weren't as guilty as me who suffered as bad or worse than
me. I think that fear has always been there.
Like when I was told my release date from jail, the two months I had to wait after receiving the date were the hardest time in jail.
Like every morning I'd like be shaking in bed, like waiting for them to call my name on the loudspeaker to tell me it was a joke and like I'm not going home.
And like I didn't believe I was going to go home.
So for those 60 days, I was like, I'm unbearable.
And then like when the day comes,
I'm waiting in like the cage,
like you're already locked in a cage
for them to process you out.
I'm like, okay, the FBI is going to show up
and tell me it's all a joke.
Like I'm not getting out of here.
And like, it's just like the constant like disbelief
that anything ever is going to happen again
was the hardest part.
And how long is your probation?
How long have you got to live with that fear
that any decision you make- Three years. Three years long is your probation? How long have you got to live with that fear that any decision you make continues?
Three years.
Three years.
Yeah.
It's pretty long.
Four years is a long time in jail.
Yeah.
You know, it's a relatively small number,
but if I think about what's happened,
if I just go back four years in my own life
to when I was 25, 26,
fuck me, I was a different person.
Yeah, crazy.
Crazy.
And those are key years.
You went to jail at 25 years old, right?
26 years old.
Yeah, now I'm 30.
So it's like, yeah,
missing the latter half of your 20s is definitely,
I mean, deservedly, obviously,
but definitely development years, right?
I'm sure for most people.
In terms of lasting memories that jail had on you
and lasting impact,
take me to,
what is the,
what are the,
what is the worst thing that happened in jail
that will stay with you for life?
The worst thing you observed or saw?
I did two stints in solitary.
First one was three months.
Second one was seven months.
Why?
The seven month stint was because
I tried to do a podcast over the payphone, is a terrible idea to anybody listening well i didn't want
the competition so yeah yeah shut that down wait till steven invites you on but um they tried to
send me to a terrorist jail and basically in retaliation for that podcast and they they put
me in officially put the paperwork in to send me to like a terrorist facility.
And I've since gotten out and like looked the facility up.
And there's like a list of the inmates on like Wikipedia who were in that jail.
And, you know, I'd be one of like three non-terrorists there.
I'm like, it's fucking scary.
It's like I wanted a podcast.
I was super boring and vanilla.
So stupid to do it.
Should not have done it.
You can't do a podcast from jail.
It doesn't make any sense. But like it all kind of feeds this concept where there's like and i'm not a conspiracy theorist
believer at all but there's someone who could snap their fingers and your life is done and
thankfully like somewhere in the higher up chain outside of the facility i was in like rejected
that and just sent me somewhere else but that was a very real possibility how were you trying to record a podcast in jail? They have pay phones. Um
That you're able to make
I think like
20 15 minute calls every month, but you can do them all in like one day
So we have to wait 30 minutes to get your call. So
I like a podcast company set a podcast up where over the course of two days
I'll call in every half hour for a few hours a day and record the podcast
And they found out when the episode was published.
The trailer came out in like an hour or two later, they came and grabbed me. And yeah,
so that's it.
Solitary confinement.
Yeah.
10 months in total in solitary confinement.
The worst part is not knowing when it's going to end. And they were like fucking with me,
like, hey, here's what we're going to send you. And they would like send me a program statement.
It's called the CM, the communication management unit at like Marion, Illinois. Like, illinois like here's we're gonna send you but i thought they were bluffing but then
they like two weeks later oh mcfarlane they actually put your paperwork in for their like
you're fucked like and it's like the whole time and no one's gonna tell me how long it was gonna
be or when it was gonna end and that was the hardest part like a never-ending saga they were
taking enjoyment out of fucking with you oh of course yeah i mean deservedly so i guess if your
job is to you know work inside a concrete bunker and like this asshole kid comes in, I'm sure,
you know, I don't blame them for their actions. I heard you tell a story on the full sign podcast
about a young guy arriving in jail. Yeah. You overhearing his rape. Yeah. In Brooklyn. Tell me about that.
That was really, really early on.
And my jail stint, when I had my bail revoked,
I went to the Brooklyn Detention Center here,
which ended up being there for seven months.
That place is certainly violent.
They have all kinds of crimes and levels of security people there.
It's all kind of mixed into one big fish tanky, you know, cell block.
At that point, I think I was like so wide-eyed as to what was happening.
I just couldn't really process everybody's pain
at that point because I was trying to like
understand my own pain.
But yeah, you see and hear things that
you don't think are real, right?
And just like didn't have the exposure to those,
to that thankfully in my life before that point.
What did you see and you in that instance?
Desperate people with nothing to lose who are looking for attention or looking for an outlet,
taking advantage of others. And it's rough. It's just, it's bad.
Do you feel uncomfortable talking about that?
A little bit.
Why?
I think there are obviously some great people
in prison who i met but there's just as many bad people and it's like bad people
surrounded by other bad people just kind of creates it doesn't create anything good
the story that i that i'm referring to is i had you talk about quite recently was that a young
man had come to the jail and um you'd you'd heard him at night being raped by another more dominant inmate.
And you had to sit in your cell and overhear that rape.
And you saw him the next day.
He didn't tell the police guards because he didn't want to get hurt.
So what was so weird about that situation was he was scared to tell the police guards like what happened
But he had to move cells because like he couldn't deal with it again
So he found a reason
To move to a different cell like in the same in the same building that we were all in
But the word got around between the other inmates what happened
So the other inmates pressured the guy who raped him to do something about it
Basically, and he went and like took a razor blade and slashed the guy the next day.
So it's like, you're damned if you do,
damned if you don't.
And like, how does that kid handle that situation?
Like if you tell on the guy
and your entire prison experience is gonna be terrible.
If you don't tell him you're gonna get raped,
if you quasi tell on him,
you'll get moved and then stabbed.
So it's like, what do you do?
And that's like, it's just like a wild, terrible situation.
How old was that young guy?
I think he was like a year or two younger than me.
So this is my first seven months.
So I was 25 or 26.
So early to mid twenties.
Do those things, I mean,
do you have any like reoccurring nightmares about that time?
Is there like almost a jail PTSD?
I think from solitary, like I was,
I was kind of sheltered at that point because it was so early.
That was the first and only time I saw someone get raped.
I've obviously had heard stories later on, but never actually like I didn't see it,
but like heard and like heard what was happening there and heard like his blood,
like help me, like scream the next morning when he was getting slashed.
So that was wild.
But I think it was so much happening at that time. I didn't
fully like take stock into like what had happened. So that happened a year or two later, I think it
would have been more like difficult to comprehend, but to the fact that so much was going on at that
point, it was like an overwhelming, like emotions. Like if you have a thousand loud sounds blasting
in your face and like one more, like horn plays in the corner, you're not going to really register
the horn as much as if it was the only sound hitting you at that time.
And you had therapy in jail?
Yeah, they had like jail therapists, yeah.
Did that help you at all in any way?
I think so.
And I think it's all like, it's a journey, right?
And you need to be the one who kind of drives that car yourself.
But I think like, you know,
experienced people can push you to start thinking about the right things.
Really while you've been inside over the last five years, the topic around mental health is,
has really emerged in culture. What has your journey been like with your own mental health?
Have you experienced, we talked about anxiety earlier. At any point, did you experience what
people call depression and the symptoms of depression? I don't know. So I think like my, the mental health journey
started more out of angst.
I was in solitary for, it was my first stint there
and I had a Wall Street Journal newspaper come in
and it was around the holiday time.
So like getting ready to do Christmas,
like alone in the cell, like, you know,
obviously super stressful.
And there was like a whole back page spread
in the Wall Street Journal about dealing
with your anxiety in the wine store because there were so many options
And i'm like these motherfuckers like do you know what I would give to like be able to go to a wine store?
Like right now i'm like, how is this real?
so I think I like my initial like
Intro to like the in vogue mental health was like a bit of like this is bullshit
And then I think it took a period of a couple years to start like opening up
to the topic and the concept Have Have you opened up to the topic? Not fully. And like, I guess like
for better or worse, you know, I'm of the belief that I committed the crime and like I could have
and should have stopped myself and getting mental, like, wouldn't have stopped me from committing the crime.
And I also believe that, like, I'm, like, present to the point that I certainly believe I know right from wrong moving forward.
And if I commit a crime in the future, it's not going to be because of, like, a mental health issue.
It's because, like, I'm taking a shortcut and, you know, copping out.
Your lawyers tried to get you off the 20 year prison sentence by saying that
you suffered from untreated bipolar disorder. The success reinforced his grandiose and distorted
sense that there were no boundaries. Bipolar disorder. That's the defense that your lawyers
gave. Is that true? I think like I am extremely flawed in a lot of ways and i'm embarrassed about a lot
of things but i'm very embarrassed about using like mental health as part of my defense and i
just don't believe that that's an excuse for what i did so i think that was that was a wrong approach
that i took there and like but is it true do you have bipolar disorder i don't think i'm bipolar
i'm sure i have mental health like concerns as many people do but yeah I don't think I'm bipolar. I'm sure I have mental health, like,
concerns,
as many people do.
But yeah, I don't think I'm bipolar.
So you think that was your defense
and you using that as a way
to try and lower the sentence?
I,
yeah,
I think I was stupid.
It was wrong.
There's a quote from the prosecutor as well
where they said that
the defendant is a serial fraudster
and to date his fraud,
like a circle, has no end.
Mr. McFarland has been dishonest most of the time.
Do you agree with that statement from the judge?
I think the magnitude of the lies that led to that point
were just so large and so bad that it erased it erased any good and so I think that was accurate
at the time that time inside you know you're getting out what's the plan you start writing
books in jail I had all of these things what's the plan when you're looking forward at your life
with your ambition what are you thinking I'm gonna get out and I'm gonna do what the craziest thing
is that I never thought I would get out. And I'd spend the time like planning things
and thinking about what I wanted to do
more as like a mental escape.
But I was just so convinced that it was never going to end.
And obviously it sounds silly.
That's really been like this like aha moment.
Like I am out of prison right now.
And I just like truly didn't think I would be here.
Crazy, I know.
But it was like the paranoia of the situation really, really like convinced me that this was not going to be
over. And you've started a new company. Yeah. So I am out. So I guess I have to do something now.
Yeah. You could have done a lot of things. Yeah. You could have gone in, as you said,
people told you to go get a job. You could have played it safe. You start a company called Pirate.
Yeah. Interesting name. There's a little bit of humor in there. Yeah. A little bit of a pun. you could have played it safe you start a company called pirate yeah interesting name
there's a little bit of humor in there yeah a little bit of a pun hopefully people understand
the self-deprecating nature but yeah and even the way that you're marketing pirate we'll talk about
what it is etc but even the mate you're very much embracing what's happened and you're i remember
seeing a video of the marketing collateral and you say at the start of it, listen, I've got a lot of people to pay back here.
You're embracing what's happened.
Is that a strategy?
Yeah, I think like beating around the bush
and hiding from the truth just makes no sense, right?
And like people are owed their own money,
their own trust, their own apology
and not doing it and avoiding it,
I think is worse than saying it is what it is. And here's my step to make it right. And like,
I can't promise that pirate is going to be worth anything one day. I can't promise it'll work or
not work, but I can promise I'm going to try. Are you, are you really, are you sorry?
I'm super sorry. Who are you sorry to? Family sorry who are you sorry to family friends first supporters second
and then goes goes down the list from there and what's the plan with pirate yeah so is it a
festival not yet um for all of like the really bad stuff. I think the one crazy positive takeaway of Solitary was that
it gave me time to think past tomorrow. And if you kind of go back to like those fire days with
the urgent payment sheet, I couldn't afford to think past two o'clock, you know, let alone like
three years from now. So the benefit of Solitary was like read a lot of books and really just like
thought about technology in a way that I didn't have the luxury
due to my own mistakes of doing before.
Plus like the reflection about like what I suck at
and what I'm good at.
So pirates like the combination of the time to think
seven years ahead and the time to reflect
on the areas that I need help
and the areas that I think I can succeed at.
What'd you suck at?
I went way too fast.
I turned down experts in certain areas
like thinking I knew more than them.
I'm terrible managing finances.
I'm terrible with logistics,
but I'm good at building products quickly
and I'm good at marketing.
I think most of all, I'm good at taking people
and allowing them to find value in others
that they might've not found without me.
And then inviting them and convincing them
to go try some experience
they would never have done without me
and finding like joy and success
and ideas from those experiences and connections.
And that's what Pirate's really trying to do, right?
That's what Pirate's about.
Tell me about Pirate.
If I've never heard of it before
and I'm a potential customer,
what's the sales pitch?
So working to partner with a really small like boutique hotel in an adventurous
island somewhere where we can host the content creator from london like the entrepreneur from
new york the music artist from la on a permanent basis connect them around all these adventures
to go night diving to go spearfish for their own lobsters, to make music by the bonfire at night.
As many weekends out of the year as we can,
but this time, instead of trying to bring
like thousands of people there,
we're rigging the area with these 360 cameras.
We're gonna be live streaming it to the rest of the world.
So all of their fans, no matter where they are,
can watch what's actually happening
and then take advantage of these emerging technologies
to own and even affect the experience.
So for example, people online can chip in a dollar
and build a beachside bar and sell drinks to their favorite artists.
Or like once I'm allowed to travel, I can be swimming at the reef
and they can decide to chum the water.
And like the local captain, who's like an amazing character,
like dump bait in the water.
And I think given all the crazy sharks in the area,
people would love to see the results live of that.
But it's all about taking people
on a manageable scale physically to different places
and then virtually allowing them to connect
with people they never thought were possible
and partaking these experiences.
So for me, I would go out to some island somewhere
and then I'd be on the island chilling
and then my audience watching can fuck with me. Exactly. And then I'd be on the island chilling and then my audience watching
can fuck with me. Exactly. Or, or like impact your creative experience even as well too. So
you could be like hosting a bonfire chat or you can do a podcast from a different Ireland location
and they can say, Hey, we want you to do the podcast from this Island today with this guest
and ask these questions and they can kind of get involved and help own that experience.
How are you going to fund this?
Yeah, so like right now just doing everything and anything,
like have a TV deal.
I've been signing baseball cards.
I'm on Cameo, like literally,
like doing marketing for other small startups.
And I think like things have to grow
and it's super, super early on,
but just trying to find any way to, you know,
get the revenue to do all this.
You're going to raise investment again?
I don't know.
Not tomorrow, not this week, but, you, but in 6, 12, 18 months,
I have to kind of see what I'm allowed to do
and what I'm not allowed to do.
So taking it step by step.
Do you have this kind of like,
because it's been such a public failure
and it's tarnished by this subject of lies, liar.
Do you, every interaction you must have now, is there a part of you that
knows that they don't trust you? I think what's really like interesting, especially from the team
standpoint is I'm having an easier time finding like team members and partners and like employees,
whatever it is now. And like with having no money and having the tarnish than I did before,
I think for like the 90 out of a hundred people
who just like want to hate and like distance themselves,
that almost inspires like the 10% of the people
to really want to fight for it and make something happen.
So I almost have like deeper,
I think more trusting relationships
with my small circle than I did before.
But obviously I'm going to encounter,
you know, millions of people
who are just going to like say no at first pass.
So it's going to be a battle.
When I heard you talk about Pirate recently,
a couple of weeks ago, you referenced the Bahamas.
Now, when you just told me about Pirate then,
you said some island.
Yeah.
I saw you on Full Sun say you wanted to go back to the Bahamas.
Yeah, I'd love to go to the Bahamas.
We'd been working with a small local development
on an island called Black Point.
And we had a super connected, tight, like local team
that I had known there for years
that I call my dear friends.
A few weeks ago, the Bahamas basically announced
that I wasn't allowed back,
which was super hard for me to hear.
I think the reality of the situation
is that there are people in
the Bahamas who are still owed for their work and they need to be paid back. So before like
any talks of returning there happen, like they need to be paid back. And I'd love to readdress
the relationship once that happens. But in the meantime, Pirate is the technology we've built.
It is his experiences. So just like it's early and I don't have the answers yet,
but looking for other locations to start testing what we've been building.
Who said in the Bahamas you weren't allowed back?
The government made a statement saying that I'm not allowed back.
I think like some media announced that I was doing a festival there again,
which was not the situation.
And I don't think I ever announced that.
I hope I didn't.
But I think that narrative was taken with and run with to like this overall ban,
which came out of left field for me.
What did the statement say?
That I'm a fugitive of the Bahamas.
So if you go to the Bahamas, they would arrest you?
It sounds like it.
I'm not aware of any charges that I, any time over the past five years, but once again,
I think the reality is people who worked hard for the Fyre Festival there, vendors,
contractors, whatever it may be, are still owed.
And, you know, if I can pay, start paying $100 a week, whatever the number is, like, let's figure that out and get that done.
How are you doing?
The stress is there.
And it's literally been three and a half months, right?
And it's like, how do I deal with this?
I think one of the toughest things for me when I first got out of jail,
I was in like a halfway house program
for a number of months.
And the first people that kind of came to me
were people who I had met in prison.
And they were trying to essentially like,
you know, partner with me and get in close.
And as I like learn more about those people over time,
it's been more of like separating myself with from them and is like building and rebuilding with old friends and
new friends as well. So the human aspect took me some time. And I think I kind of like viewed the
end of my sentence as like a fresh start. It's like August 30th came. I kind of like had to
separate from the people I'd been around for just over four years at that point and start
reconnecting with old friends and new people
That's been a challenge. I think I've got a really great small group right now, but it's a struggle to survive
I have no money, you know, I'm trying to earn however I can and just like get consulting marketing, you know
Media jobs and just doing my best but it's not gonna happen in six months or nine months. It's gonna take time. Are you happy? I
Think I'm excited but also super paranoid and nervous. So it's a mix. And I feel like I have a good four to five
years to rebuild the foundation before life is like copacetic again. And obviously coming in,
coming in, doing podcasts like this, it can't be easy to do this every fucking day. No. You know
what I mean? People like me calling you a pathological liar yeah just reading off all this stuff that you've done in the past
to be fair you've been harder than every other one i've done so good for you though no well
like do you know what it is um it's not just that i feel like i have a responsibility to it it's like
on this process you're on now there's's questions people want to ask. And until those questions are
answered, like they're going to remain. And in fact, for me, I think liberation for you is like
facing those tough questions and answering them. Cause eventually like the truth is people are
going to stop asking them. Like if they have those answers. So, um, and you know what, I think it's
worth me saying as well, I believe you should have a chance. I'm very much of the opinion that like
people like you that
have done wrong and that fucked up and that held their hands up and said i fucked up i'm wrong
whether you're telling the truth or not i don't know you you know i i take you on your word but
i believe that if we have a society where people don't get a second chance that is a worse society
i spent a couple of two weeks ago i went to a prison and spent pretty much all day there really
meeting inmates and speaking to them and the potential i saw you know what i mean it really did open my
eyes because as you've described i saw such unbelievable potential crazy right i saw mistakes
that people had made in their lives and then i saw a desperation to fix them and to to get back out
and be productive so i think a society that has open open arms to to ex-offenders who've committed certain lower level
crimes i think is a good site i'm not saying yours is a lower level crime i'm not passing
judgment on your in your case i think that's a better society to live in or else it's a waste
of talent and you know so that's my stance on it now do i do i believe everything you've said in terms of like, you'll never do it again?
I don't know.
The scary part was you made a massive mistake
and then made another one.
You know, the Fyre Festival was a fucking very public shit show.
And then to then scam people with the tickets,
I'm like, damn, I hope everything you've told me
told me is the truth.
What message would you want to send to the world?
Like all the people listening to this around the world, what message do you want to send to them? I think the beauty
that we all have in some capacity is time, right? And it's a patience too. Like I don't need anything
from anybody listening to this. I just hope that in 20 or 30 years, we can look back upon this
conversation or snippets of this conversation and said, oh yeah, like this came true or there's where you messed up or there's where you did a
good job. I think it's just like documenting the journey and allowing time to run its course and
time reveals all right. Pirate. Where can we find pirate? If we want to go check it out,
we want to be part of it. Where's, where do we go to check it out? Pirate.com P Y R T.
P Y R T.com. Yeah. At pirate Billy. Great Pirate.com. P-Y-R-T. P-Y-R-T.com.
Yeah, at Pirate Billy.
Great domain name.
Yeah.
Really cool domain name.
Who paid for that?
Oh, my God.
Thanks to TV Contract.
TV Contract?
What's that?
Just doing a small follow-on docuseries about the attempt to build Pirate.
Nice.
Yeah.
I can tell you're excited.
Yeah.
Were you nervous coming here today? Uh, not really. I didn't know, like, I didn't know
how in depth we were going to go. If I'm glad I didn't really know, because if I knew the structure
and the questions, I don't think I would have slept last night. So like, I'm glad I came in a
little blind. Um, I've done three podcasts so far. I did the first one like maybe two weeks ago
and then I filmed the second one this morning,
which is fun.
And then like, I guess I kind of came in
thinking this would be more jovial.
So I'm really, really glad I didn't know the depth of this
because I would have been super nervous
and definitely not have slept yesterday.
So of all the things I've asked you,
what was the most uncomfortable thing?
The thing where you go, ah!
Insecurities, drive, like the why.
I think it's the most uncomfortable because I don't have the answer.
You're good.
And because you don't have the answers,
it still might be running the show in the back room a little bit, right?
Sure, of course.
I'm speaking from my own experience.
I talk a lot about in this podcast whether I'm driven
or whether I'm being dragged by something.
And I've only in the last couple of years started to realize that I was being dragged by my insecurities a lot about in this podcast, whether I'm driven or whether I'm being dragged by something. And I've only in the last couple of years
started to realize that I was being dragged
by my insecurities a lot of the time.
You know, my goals reflected that
on Lamborghini Ranger of a six pack, you know.
We have a closing tradition on this podcast.
The last guest asks a question for the next guest
without knowing who they're leaving it for.
So they didn't realize that they were leaving it for you.
Interesting question. And I feel like I might know the answer based on what we've discussed okay i'm gonna make a rule you can't repeat
something you've already said here okay make it a little more difficult the question left for you
not knowing it's for you is what scares you the most today
can't talk about probation the most today?
Can't talk about probation.
Taking a shortcut.
I think I have a propensity to go fast and it's good in like tech ways,
but it's bad in life ways.
And there will be opportunities
that come from,
from the media, from podcasts, from, you know, being out of jail and it's not taking a shortcut.
It's like, don't get distracted by the glittery lights in some opportunity
that ultimately represents a shortcut.
Thank you, Billy. Yeah. Thank you for being, thank you for taking the questions and thank you for being so open.
This is tough,
but I'm super glad I did this.
And the line of your questioning is amazing.
So respect where it comes from.
And yeah, you're a master at this.
So thank you.
Thank you, Billy.
Hope you pay all the restitution back.
Hope you,
hope Pirate becomes a huge success.
Hope all the lessons that you've learned
over the last 10 years,
God, you've learned lessons,
are learned and they're applied. And I hope we can sit here someday, five years over the last 10 years, God, you've learned lessons, are learned and they're applied.
And I hope we can sit here someday,
five years from now, 10 years from now,
and talk about the opposite, the success,
which is usually the conversation I have with CEOs here.
Okay.
The success, what you've built, how you've done it,
and share all of those insights and lessons. Thank you.