The Diary Of A CEO with Steven Bartlett - Jürgen Klopp: Would You Go Back To Manage LFC...? The Real Reason I Fell In Love With Liverpool!

Episode Date: October 20, 2025

Liverpool FC legend Jürgen Klopp reveals the TRUTH about the Man United offer, Arne Slot, and Michael Edwards, revealing how leadership, success, failure, and fatherhood defined his football legacy, ...and what it would take for him to return to Liverpool.  Jürgen Klopp is one of the world’s most successful football managers, leading Borussia Dortmund and Liverpool, winning 13 major trophies, and Liverpool's first Premier League title in 30 years. Since retiring as manager in 2024, he has been Head of Global Soccer for Red Bull.  He explains:  ◼️His HONEST reaction to Liverpool’s £450M transfer window  ◼️Whether he would ever return to manage Liverpool FC…? ◼️How his dad never let him win a single race, and why it shaped him  ◼️The REAL story behind his “heavy metal football” high-intensity tactic ◼️The truth about pressure and how he managed it Follow Jürgen: Instagram - https://bit.ly/48B7eV8  Facebook - https://bit.ly/3IS9lcR The Diary Of A CEO: ◼️Join DOAC circle here - https://doaccircle.com/  ◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook  ◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt  ◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb  ◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt  ◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb  Sponsors: Linkedin Ads - https://www.linkedin.com/DIARY

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Starting point is 00:00:00 It was an intense time. We had to win football games, but all the rest was on my plate as well. I need a break, and you cannot do that in that business. You cannot say, give me a year, see you later. So it begs the question. Do you think you could ever go back and manage Liverpool again? It's possible. So what would it take?
Starting point is 00:00:23 You change the club, you change the city. You arrived at a time when clubs were in a period of dysfunction to bring that club back to its glory. And you did that over and over and over again. How? To win in a very decisive moment, you have to be the best team. And to be the best team,
Starting point is 00:00:39 everybody has to buy into that team and walk through fire together. How do I get people to walk through fire? I better go back to the start. Growing up, my mom was very caring. She loved people. And my dad had expectations. The problem was,
Starting point is 00:00:53 I was absolutely useless in most of the things, even with football. My teammates were better than me. And I thought, I only can get on that level from the first until the last minute I was a warrior on the pitch but it made me the guy I am today
Starting point is 00:01:05 and so my team plays a little bit more like a heavy metal band because you have 90 minutes and there's no guarantee to get anything but the only chance to get something is to give you all so you want to have the maximum success
Starting point is 00:01:18 don't waste time with holding back I want to know why Manchester United didn't do you know that tried but there are some reasons in that conversation which I didn't like Arnie Slot coming in after you and didn't change much That's super smart not changing much And all of a sudden you win the league by some distance
Starting point is 00:01:35 But this year Liverpool have spent What 450 odd million You never had a transfer window like that Nobody ever told me that is possible That we can spend that You seem to always be successful How does someone succeed you You want to be able to become the best team in England
Starting point is 00:01:50 You need to Just give me 30 seconds of your time. Two things I wanted to say. The first thing is a huge thank you for listening and tuning into the show week after week. It means the world to all of us, and this really is a dream that we absolutely never had and couldn't have imagined getting to this place. But secondly, it's a dream where we feel like we're only just getting started. And if you enjoy what we do here, please join the 24% of people that listen to this podcast regularly
Starting point is 00:02:23 and follow us on this app. Here's a promise I'm going to make to you. I'm going to do everything in my power to make this show as good as I can now and into the future. We're going to deliver the guests that you want me to speak to, and we're going to continue to keep doing all of the things you love about this show. Thank you. To understand you and the man and the anomaly that you went on to be in your career and still are, what do I need to understand about your very earliest context where you came from?
Starting point is 00:02:56 And how can you point out to me how that very early context created the person you are today and that everybody knows you to be? I think we all are who we are because the environment we grew up. My daughter was a salesman. And my mom came from a family. My grandpa had a brewery, and she worked there, blah, blah, blah, and all this kind of things. But her only purpose was her kids. She loved me more than her own life.
Starting point is 00:03:26 Definitely. And my dad had expectations. He loved me as well, but he had expectations when my mom didn't. So my mom was just happy that I was there. And my dad had always something where he was not really happy with. And all the things my dad wanted me to do, I love doing. So he wanted me to be a sports guy, each sport, tennis, skiing, football. That was his life.
Starting point is 00:03:51 So he wanted that his son is good at that and he loved doing it. If I would have been, I don't know, sitting at home and drawing or whatever, he would every day take me out and say, go outside and play something. But then pretty quick, when I became better, it was never good enough. And he always, so that was the process. So that's how I was brought up. That's him. That's definitely.
Starting point is 00:04:16 Yeah. Can I keep this picture? Of course you can keep. That's good. That's good. Because I have them, but I'm not sure where. Yeah, exactly. Good looking guy, eh?
Starting point is 00:04:28 Was he a tough, tough man? It's a lot long ago. I never got hit, whatever, never, never, never. He was just, he wanted to bring the best out of me. I think that was what he wanted. Tough in a way, yeah, how people were brought up in that time probably, but not tough, endless, that you thought, you don't want to have to do anything with him.
Starting point is 00:04:51 No, no, no, I loved him to bit, and he loved me. He was very proud, but never. never said it and these kind of things. So he was a good guy, a really good guy. But with his son, he wanted him to be ambitious and was a bit afraid that I might be not ambitious enough. Competitive man, I hear. Yeah, yeah, yeah.
Starting point is 00:05:12 Reading about stories of him racing you on ski slopes and sprint races and never letting you win. That's true. Who knows if it was right? Probably it was right. I don't know. It was not nice in a way when you tell the stories. It's like, my God, come on, let the poor boy win or whatever.
Starting point is 00:05:28 He had no chance. It's just you stand on the touchline and you run to the halfway line. And when you look back over the course of your career, are there moments where you have flashback to lessons that he taught you or principles or values that he taught you, that you think, gosh, I got that from my dad? The one skill I realized that my dad had, without knowing that time it was a skill he could speak publicly.
Starting point is 00:05:54 You don't know that you have that. that I have it. Today I know it. I don't care if a camera is in my face or whatever. I say what I have to say in that moment without being too worried, what might people think about it, if I'm convinced it's right, and I say, talking in public is not a problem, it's probably from him. My law for people, unintentionally, is from my mom. So this mix of a very confident and a very caring, very confident dad,
Starting point is 00:06:25 and very caring mom is where I was brought up in the middle of it. And you wanted to be a doctor before then. So you were aiming to be a doctor that didn't work out? Yeah, that's true. Why a doctor? No, it was always, it was something I wanted to do. So in all this wonderful upbringing, it was pretty clear that money is an issue, not in a sense that we didn't have enough,
Starting point is 00:06:52 you always had kind of enough, but I remember discussions, bad discussions about money, arguments if you want, who spent that, who spent that. I was the little one I just sat around and listened to it. But there was a moment in my life when I realized I have to earn a lot of money and I can sort that all. I wanted to earn money to not having this kind of discussions with my wife or with the kids or whatever.
Starting point is 00:07:18 So it grew as a thought. When you are a young man and you think, what could you do with life? And for me, it was clear, I cannot earn my money with football because in my mind I wasn't good enough. And then I got surprised by some people, they thought, oh, there's something that could be interesting.
Starting point is 00:07:37 What did they see in you as a football player? What was it that they saw in you as a young man? Because I've got all these wonderful photos of you as a young player. Oh, my God. So in my village I was the best player in my village
Starting point is 00:07:54 so I scored the goals I was the fastest all this kind and this physical talent I was really fast later on when I studied sports science I could jump far
Starting point is 00:08:01 I could jump high all these kind of things so it was a physical talent the problem was small spaces technique that was my problem so what they saw
Starting point is 00:08:13 probably is the attitude I was a warrior on the pitch It was difficult to beat me stuff like this to get kick me out of the game or get me out of the game. I was really focused. I had a really good attitude for the game.
Starting point is 00:08:28 But I didn't see it. So I was not happy. I was literally surprised by the approach from professional football clubs. I didn't think, oh, who's coming? So it was like, the question was, are you number seven from the game before? Yeah?
Starting point is 00:08:46 Come on, let's have a chat. Do you want to come to Frankfurt? That was the question. It was before that. It was 87. And you were 20 years old at the time when you went to Frankfurt? Yeah. Well, I mean, a lot happens in your 20th year of life.
Starting point is 00:09:01 Yeah. A lot happens. That was a change. Wow. Yeah, I came to Frankfurt. It didn't take long that I met Mark's mom. Yeah, your son's mom, yeah. Yeah, exactly.
Starting point is 00:09:15 And then she got pregnant. And December 88, I became a father. Were you scared? 20 years old, become a father? Massively. When I heard she's pregnant, I wanted to run away, go, oh, God, it's not me. So the moment when I got aware of the fact that I will be a dad, I was really scared. The night 13th December of December, 1988, when Mark was born, was the night,
Starting point is 00:09:47 when I became an adult and a knight who changed my life in the right direction. From that moment on, I was always more an adult than all the other people in my age group.
Starting point is 00:10:03 So there were at the university, there weren't parties, I couldn't go. They went on holiday, I couldn't. I played football, low wages, third division, Germany, had two other jobs, one in the morning, one at night, and playing,
Starting point is 00:10:17 semi-professional football. That taught me the discipline I didn't have to learn at home because I had no jobs to do in the house. So I got it a bit later, but it made me the guy I am today. Because of that experience, when you became a manager yourself, did that become a bit of a personal reference point
Starting point is 00:10:39 to understand the individuals that you were managing? Because if you were managing a 21-year-old dad versus a 21-year-old that didn't have kids, did you understand them to be different? One is, in your own words, one is potentially a man and an adult, and one doesn't know what that is yet. Yes, of course.
Starting point is 00:11:00 I don't just want to say I like people. And I'm super curious. Everybody has a story to tell, so I want to hear it. I think I ask that question in part, because I heard stories that Sir Alex Ferguson would prefer players who had a girlfriend or a wife and kids. Yeah. And I was wondering if there's any truth to that,
Starting point is 00:11:17 if they have a different stability or... Oh, it's probably... Yeah. A couple problems, you can have a great partner, married or not, and then everything is fine. It's the wrong partner. It's not great. You have no partner, not great for some,
Starting point is 00:11:33 and you have too many. It's not great. So there are so many things in life. So I ever never thought about that. I heard about it. I'd coach us Germany, very successful manager, Otto Rhegel, I love him to bits, fantastic guy.
Starting point is 00:11:47 He had as well, I think he said it once as well that he wants married players because they go home and stuff like this. That's one part of the personality but not the overwhelming or the most decisive or whatever. So it's like, and you need, on the football is a football game, you need the cheeky ones as well. So they need them.
Starting point is 00:12:10 The one who, under the street smart, you need as well. They get out of situations in life and on the pitch, stuff like this. So it's a mix of everything. That's what I loved about football teams. I treated them, let me say, 50% of the time completely the same. And 50% what he needs, what he needs, what he needs. But in front of the other teammates. So players came to me.
Starting point is 00:12:39 Why do you treat me like that? You would never say that to him. No, because he's from Argentina. I grew up without a window and you are from Munich and everything was fine. You want me to treat you like him, really. To bring all these people from different areas in the world together, you cannot expect that they all tick the same way. It's just not possible.
Starting point is 00:13:01 Growing up in Germany is obviously different to growing up in Senegal. It is different. But then we come together in a dressing room and then everybody says, so this is the rule for all of you. And yeah, be in time. of course, for all, easy. But then all the other starts, come on, calm down. You want a football team full of different skillsets,
Starting point is 00:13:27 full of different talent, full of different personality. You want that because that's what you need. That's what makes you unpredictable. But then you put just one, I don't know, helmet over it and say, so that's for all of you, that's how we go. There are moments in the game where they have to act like this. In all the other moments, they have to be there. themselves. So treat them like that. This is one of the most shocking, counterintuitive ideas
Starting point is 00:13:52 that I've, that I heard from players with other managers, specifically because I've just interviewed so many of Sarah Alex Ferguson's former players, one of the shocking things they all said was that he treated people differently. And to hear you say the same thing as well, it really is the opposite of what you hear in business. In business, you hear that you have to be a consistent leader, that you have to be consistent, treat people the same. But in the world of football, people like you tell me, that's my true. I think in business, in life, it's the same. So to lead, that's number one thing.
Starting point is 00:14:26 You lead yourself. So that's the first one. In the morning, you stand up. You have to kick your own butt and say, come on, it's not a great state. But anyhow, we go. And then the people you lead, you need to understand, to do it properly. So now, that means you talk to them, you listen to them, you ask them, where are we from, what's your background, what are we doing here and there, blah, blah, and why did you that
Starting point is 00:14:49 and stuff like this? So it means it's already in that conversation, it's clear, he's different to the other guy. It's not about the rules like punctuality, la-la-da, early in, laid out, not about these kind of things, but how can we get the best out of people if you treat them all the same? It's crazy, it's in business. I don't think it is like that, but I only worked in this football business. or maybe it's just working here. I cannot see that.
Starting point is 00:15:12 For me, it's super important that you really pick the individual from where it stands, not from where you want it to be, no, actually where it's actually is. Can you give me an example that I would know of two people that you treated differently and why you made the decision to treat them differently based on that origin? So you have a young player as an example. So Dren-Dlexander-Alan-Alan comes up to the first team. And then James Milner is already, I don't know, 31 or whatever he was at that time. So James makes clear, first and foremost, that Trent doesn't go crazy because he sorts all these kind of things.
Starting point is 00:15:53 But there are so many things, just as an example, but James doesn't have to do this and that because, you know, he is doing it anyway. So for Trent, you still have to educate the boy. This is an example, which you probably didn't think of, but it explains how different they are there are different age groups one is 16 or 17 and the other one is 33 so that shows already that's not possible so you are talking about the rules in football so everybody has to work hard everybody has to do in my case everybody has to defend the shit out of the opposition team so that's everybody has to buy into that there's no no no no I always said if if you're not Leon and Messi, you have to defend.
Starting point is 00:16:36 You have to defend. Because I never had Leo Messi, so they all had to defend. For example, everybody has to do that. But then to get there, that they really grow together as a group, in a group, everybody accepts that they are different. Otherwise, we are, I don't know, an army, and they are different. But it's not, I mean, just because we wear the same shirt, we have all our own qualities. So, and to bring them to life or let them shine, yeah, you have to get treated in the right way.
Starting point is 00:17:07 And that's what I love to figure out how is that possible. That was the conversations I had, the conversation with players during a season. Of course, they were football talks, but we had already enough meetings. The most important conversations were the private conversations. So when the players not training well, could. could be, could, that he just is not ready for training, had a drink last night, didn't sleep enough, blah, blah, blah. Or you ask. So that's all what you think. He looks like he didn't sleep enough, blah, blah, blah, blah. He'll bring him in, ask him what's going on. And he will
Starting point is 00:17:44 be surprised most of the time. They either slept enough or didn't sleep enough for the right reason because something happened and nobody could sleep. They had no drink, blah, blah, but they lost focus right now because massive problems at home. Without asking, I will never find out. So here's the one guy with a problem. Here's another guy. He's flying. Don't treat them the same.
Starting point is 00:18:07 The one needs more support and the other one you need to bring down a little bit. So all these kind of... That's how you work with people. In the end, what you want is that the job of a leader is to make the target, the aim, the final destination, whatever, that clear, like the sun,
Starting point is 00:18:23 that everybody's automatically going there and you don't have to push them every day. Say, by the way, there's the sun. That's run there. so that they know it. On the way there, you support them in different ways. It's not so important what I want to say in a moment of anger or whatever it happens. Emotion do that to us, especially around the football game.
Starting point is 00:18:45 You shout to something. Did I really say that? Did I? But it's not so important in a talk conversation with people, which depend on you, you are responsible for. It's not so important what you say. It's much more important what they need to hear. It's not them telling them what they want to hear, no, what they need to hear to deal with their situation. So that's what leadership means, not just telling them off for whatever, that doesn't work, that doesn't work, try to understand why.
Starting point is 00:19:14 And that was, I love that part in my job. And I still do that, if you want, right now, not with world-class players all the time, more coaches, point directors, whatever. They're all young, younger than me at least. and that's how I understand my role and understood my role. Was there certain players in your team that you felt you could be tougher with and others that you felt you could never really be tough with because that would make, that would hurt their performance? I'm reflecting.
Starting point is 00:19:47 Yeah, of course. Of course. You have Sadio Mani and Mosala are two top examples. So in the end, there are not a lot of people who saw it. coming we knew they are great we knew they are massive talents they have fantastic potential but they were not who they became later on in that time it's not that they came to liverpool and said boss just want to tell you i defend anyway so we don't have to talk about that just explain me how we do and be obviously to be successful as a football team you have to organize a football team
Starting point is 00:20:23 to get stability to get stability you need to find a way to defend properly and together If you have that, based on that, they can start flying. Then let's talk about the football part. And now there are obviously no defenders, but we were famous for our pressing and counterpressings. I talked a lot to them, and the way we spoke about it was just 100% clear. You want to win more often than not. You want to have the maximum success.
Starting point is 00:20:51 You want to be able to become the best team in England at one point. Yeah? Okay, then do that. Come on. So agreement, and then from there we went on. But then with years, and not because they changed or whatever, here a little bit less, they're a little bit less. And I have to decide, do I go for them?
Starting point is 00:21:10 Like I would go for a young boy playing in that position and say, come on, turn, run, fight, jump, and take them off in a moment. No, of course not. You don't do that in that moment. It's a story in the newspaper. We had this one argument, I think, with Moore at West Ham. at the sideline when it didn't start and I brought him on and he was not happy. The problem, our problems then are always in public.
Starting point is 00:21:35 It was not a real big thing, but in the moment we didn't agree, definitely. So how do you deal with that the next day? I think I can say we have a very good relationship today, even though on that day it didn't look like. And that's all the things. So you learn, you try to do it the right way, you try to show the player's respect but at one point
Starting point is 00:21:59 it's never enough and you have to accept that as well because the players they grow, they get bigger and bigger and bigger and at one point you hear years later he never spoke to me
Starting point is 00:22:11 whatever, another player from wherever says about the former coach about me about Rosse Morini he never spoke to me I don't know we spoke a lot we just can't remember
Starting point is 00:22:23 and we didn't speak what you wanted I didn't tell you what you wanted to hear so you can never make it 100% right but you can only do as good as it's possible for you and that's what I tried all the time to create a relationship where even when we had arguments
Starting point is 00:22:41 we always found a way out as me player and it never got carried into the team that I lost respect they lost respect for me because I acted that way We always stayed together. We always find a way that they understood, okay, it's really important that we get through this,
Starting point is 00:23:02 that they sorted it, the boss sorted with him or the boss sorted with us, that we can go from here again. From a very young age, one of the things I found really surprising is in, as I was going through all of these football teams you played in as a young man, it appeared that you were always the captain,
Starting point is 00:23:20 repeatedly assigned to be the captain. And I wondered why, what was it that you were doing from a very young age, that meant all of your coaches back then asked you to be captain of the team? I have no clue. The coach I learned most of Wolfgang Frank
Starting point is 00:23:33 when he came back to Mainz, he was at Mainz, a very successful spell left, and then we were in trouble again. He came back, and I was the captain. And we had a very experienced player from a first division team coming to Mainz in the second division.
Starting point is 00:23:48 Lars Schmidt was his name. So in Wolfgang, so, Yurgen, can we talk? Yeah, of course. The young, I want to make the last a captain. Oh, yeah, good. So then you are not captain, yeah, I know. So it was exactly like that.
Starting point is 00:24:03 It meant nothing to me. So my role was not, I was a leader in the team, not on purpose. I was on the pitch, an aggressive leader, which I didn't like. So hard rate above 140, I lost it very often, in a very, very not a good way. So really aggressive talk. shouting at everybody and in all there really it was I had to
Starting point is 00:24:29 very often I had to apologize to my teammates where did that come from because you're I don't I don't know there's a real dichotomy with you because you're such a sweet kind guy you have your mother in you in terms of the empathy and the love of people
Starting point is 00:24:45 but then there's this other explosive part I didn't like it at all and I was afraid when I stopped playing that I take it over. So I was emotional. It had moments where I lost it with referees and stuff like that. But generally, I'm a very calm person. So people think, because probably I think I'm a motivate or whatever I do, get up in the morning and come in the dressing room and say,
Starting point is 00:25:10 come on, boys, today we go again. Not at all. I mean, it happens from time to time, but not that often. No, I have no explanation for it. If I would have had an explanation, it was a little bit. I knew I'm not good enough, actually. My teammates were better than me. And I thought I only can get on that level if I squeeze everything out from an aggressive point of view, stuff like this. So that was a bit my explanation because they are so much better. But if I calm down and want to play cool football, I'm out. You eventually become the manager of minds.
Starting point is 00:25:49 Yeah. You're my age when you get that job. And the former manager has been sacked. The club have never gotten to the Bundesliga, the first division in Germany. You don't have experience managing a club of this size or scale previously. The chairman comes to you, the owner comes to you and says, they want you to do the job. Why did they want you to do the job? Because I didn't find anybody else in the short beer of time.
Starting point is 00:26:15 So we played Sunday and the next game was on Wednesday. The idea was just to do that game. So the whole story is that Eckhart-Graudsohn, the manager at that time, we lost the game on Sunday and we had a little camp, a crisis camp, let me say, because on Wednesday was another very important game, we had to play. So he took us to a hotel that we stay there, have two good sessions, and then we go for this very, very important and maybe decisive game. And at night we have a meeting with all players.
Starting point is 00:26:49 and he said, So, gentlemen, I want to ask one question, do you still trust me? I'm still behind me? I don't want to answer now. I order beer for all of you. I go out, half an hour, I come back, and you tell me. So he goes out, where he just brings some beer in,
Starting point is 00:27:05 we sit there, look at each other and think, huh? And discuss a little, and I was not captain that time. I was not the captain. But then it's like that the decisions know. What? Yeah, he asked. Why, you ask?
Starting point is 00:27:22 You don't know. So, and it's like... Everyone's... Now we have a discussion, yeah, the majority. Some people, some players didn't speak, but it was clear. If you ask, the answer is no. So, it's like that. I'm not captain, but the captain says, Globo, you tell him.
Starting point is 00:27:40 I tell him. Why? Oh, okay, but he comes in. He comes in. And that... And that, actually, no. And he was shocked. It was really shocked.
Starting point is 00:27:54 He didn't expect it. It's more like a little thing to do. And then we say, yes, we go through that together, something like that. But we said, no. Why? Because he was not the right person. Why? Because we played bad.
Starting point is 00:28:09 And he was, I love Eckhard Krautzen. But that time for that team was really, he was just not the right coach. That can happen. It doesn't say anything about you, but we did be wrong training, wrong lineups, wrong tactics, wrong everything. So that's how things go bad in the wrong direction, in that time. And we had no, that time, and we didn't have to make the decision, yeah, who can take over, or whatever, we just could say no. He could have said, okay, I will prove you wrong or whatever, but he ran out and said, tomorrow morning, nine o'clock training. Okay.
Starting point is 00:28:43 And then he wanted to do a press conference where he wanted to tell the public that he kicks out all the experienced players and starts now the rest of the season and plays only the young kids. So I was one of the old players. I was 33. But I didn't know that that should happen.
Starting point is 00:29:03 So he called the sporting director, we need a press conference, and I want to talk to them and tell them, we change everything. And the sporting director says, yeah, we do a press conference. but the subject will be sack you. Okay, so, done, and now they didn't have a coach.
Starting point is 00:29:22 And then they called me and for that game, can you do it? And I said, yeah, yeah, I can do it. And I did it and we won the game. And they didn't find a manager. So we had Sunday and other games. The first game we won 1-0, the second game we won 3-1. Yeah, from the first seven games, we won 6 and Drew 1. And we stayed in the league pretty comfortably.
Starting point is 00:29:42 comfortably is incredible we were a bunch of friends there were all my friends and I was their boss they had to tell me that they changed from now on in the coaches dressing room what are you doing here here's the coach that's your office okay the first night
Starting point is 00:29:59 we had twin room yeah so and it got one more game to sleep there with my friend you and calmly there in the same room and then next day they all told me yeah you get your own room oh okay so but all All the rest, we were a real bunch of friends.
Starting point is 00:30:16 And they respected me from the first second. What was your approach going into that? You go from being a player to a manager of these boys. What's in your mind? Are you thinking, I'm just going to let them do whatever they want to do? We had Wolfgang Franke, the best manager we all had when we were at Mainz. She was an exception. We at Mainz, we were a football team who lost all the games when the other team had better players.
Starting point is 00:30:42 I think sounds normal, but, you know, in football, it's a way to win games anyway. We never had that. So then Wolfgang Franke comes in, implements four in the back, ball-orientated defending. We did nothing else than that. And we changed overnight into the one opponent nobody wanted to play against. We were like machines. We were like machines. We were not great football.
Starting point is 00:31:04 We were like machines. There were games our go-keeper didn't touch the ball once. We were just defending. It was new that time. So it was really for all of them. That means we all became believer in that. Then Wolfgang left, and none of the other coaches could do that. None.
Starting point is 00:31:21 There was no connection to the coaches after Wolfgang. So I was one of the players who benefited massively from Wolfgang Frank, and now I arrived, and the only thing I did when I, the two sessions I had were both exactly about that, four-for-two ball-oriented movements, and we go for MSV-Duceburg that time. they have a third in a table we go for them like nobody else but I like these moments
Starting point is 00:31:47 I like to find a reason why it makes sense that why we give our absolute all in a moment like this why we don't invest only the minimum why invest the maximum why we would regret it
Starting point is 00:32:02 if we don't do it how better life is if we do it how much more fun it is if we do it I love I love these moments and probably something like that I told them and from that moment on
Starting point is 00:32:14 nobody wanted to play against us anymore so like we were like wow animals it was great it was a fantastic time same team pretty much changed overnight so you fixed the defensive situation
Starting point is 00:32:31 the formation and you also told the players in that dressing room a story of why we had to give this give everything showed they wrote us off showed the outside world whatever you can do
Starting point is 00:32:45 most of the time it was real life but that time in my meetings later on I never prepared in a way that I wrote
Starting point is 00:32:52 something down or whatever our life was preparation what happening during the week with us in the world
Starting point is 00:32:58 that was preparation for meeting I never thought long about it just remember that when I needed it we spoke
Starting point is 00:33:04 I told the boys but that time they needed one person to believe in them. And I did. It was not that I had to convince myself, I have to tell them now.
Starting point is 00:33:16 Before that season, I told in an interview, this is the best squad mindset ever had. It would be really difficult for me to play. But good for us, that the team is so good. And then we were in a hopeless situation before I took over.
Starting point is 00:33:34 So when I became the manager, I was the one who thought This team is incredible. Nobody knows it yet, but we will make sure in a few weeks they will have a sense at least. How important did that prove to be this idea of making sure that the players you have throughout your career had belief in themselves? That's all. It's all about that. It's not football.
Starting point is 00:33:58 It's live. You had no, when you started your podcast, people probably told you, well, that might be something for you. But you were not sure. And then with each little thing here and there, oh, how many people listen to your first podcast? Do you remember? No, no, no, I think I read it somewhere. 40? Something around that.
Starting point is 00:34:18 It was under 100. So it's a start. So it's a start. And all the rest is if you want history, and that's always in life like that. That it's just give it a chance. Of course it makes sense you believe in yourself. But not everybody can do that. But then if you meet somebody who helps you.
Starting point is 00:34:38 with that, who has a perspective, who can see something in you, yeah, then tell, tell them, why you should keep it for yourself. Oh my God, I think he's a talent, she's a talent, whatever. Well, you know, she's good at that, he's good at that. We don't tell each other. So where's the problem? Did someone do that for you? Told you that you should believe in yourself.
Starting point is 00:34:59 They saw something in you. Once I said, I never struggled with confidence, but I don't know why. That's the truth. But it's true. I never struggled with confidence. There's no reason for it. My two best friends in school were genius. And we sat together, reading the same books,
Starting point is 00:35:17 invested the same amount of time. They had the best A-levels in school. And I was far of that. So a normal reaction would be, pooh, I'm a dump, obviously. But I never thought that. I don't really know why that happened. So I took it how it was.
Starting point is 00:35:35 I thought, oh, respect. You can remember all these things crazy. I can't. But you had lots of players that struggled with confidence. Yeah, yeah. I tried to create a situation to make sure that the player, if they are not confident yet, they are confident. But, you know, there are moments when they lose it.
Starting point is 00:35:58 Confidence is like, you've got it once there's a little flower and constantly somebody steps on it. It's like that. Oh, and then it's growing again. and oh, now we are confident again, stuff like this. In football, it's really difficult because it's like you cannot play without making mistakes. So if a mistake costs you confident, that's a real challenge. But I try to, if you would believe as much in yourself as I do, I would be a start.
Starting point is 00:36:26 But as long as you cannot do that, just trust me. So you are good because I don't work with, not with other. I don't waste time. I don't. And it's true, I don't. So I really see something, and if I see it, I'm patient enough to work on it. Much more patient than the public wants me to be.
Starting point is 00:36:50 But of course, the idea is that one day, I help you learn flying, but in the end you have to fly yourself, obviously. I cannot do that for you. That's what it is football. You have to perform alone. They cannot look at me. What should I do?
Starting point is 00:37:05 And that's my job, is to prepare them as good, to make it the education, the coaching as as wide as they just pick for me. That's the idea. But not too much as well. It's, yeah, it's obviously was a good time in my life doing all these kind of things. I worked with some of the best footballers in the world. Really good time. Do you sometimes have to lie in public to protect a player's
Starting point is 00:37:35 confidence. I wonder this, because you see managers come out and say, oh, he can't play because he's injured or whatever, and they say things. But I wonder sometimes if managers are protecting players because they're struggling. Yes, we protect players. I'm not sure I ever had to lie, to be one and I'm dishonest. I don't know, but we protect players. Super important. So, for me, super important. He lacks confidence. That's in football, obvious. You see that. You run one-on-one on a goalie, and you don't make it. You can see it. It's because you have confidence that's how it is there's not a lot of other reasons it can be wind weather ball opponent it's there but you do it once you do it twice three times yes that's like that's not good for
Starting point is 00:38:15 the confidence of nobody having that in training you you have the job is not to talk too much about to give him a chance to get confidence back with the things you do in training that it doesn't last forever so um the one thing you have to protect players from is public try to because They are ruthless in moments, they don't care until something happens or whatever, supporters sometimes. I think we were really lucky with that. We created that bond between the supporters and the team that they were not angry, disappointed, yes, but not angry in a way that I don't want to see them anymore. So that helped, but of course you have to protect them sometimes. We have to protect them sometimes from themselves as well.
Starting point is 00:39:02 So that's the job. Did you have to involve yourself much with social media usage of your team members? And did you ever consider someone's social media usage when you were considering signing them to join the club? Because I think this now as a Manchester United fan, I think some of our players are posting on social media little indirect messages and little emojis and commenting things. I just think, oh God, troublemaker.
Starting point is 00:39:27 We had a situation that players texted or posted something at night and deleted it, but I still got aware of it. So not that I read it, but people tell me, oh, last night, this is that happened. When? Three o'clock. Three o'clock. Okay.
Starting point is 00:39:44 What is they? And this and that? Oh. What I do in these situations, even deleted, I go in the dressing room and they all lie on. Last night, this and that happened. Got deleted. I know what's there, but maybe you want to tell everybody.
Starting point is 00:40:00 You, it's awesome to say in front of everybody. Yeah. Not nice, eh? The thing is I don't go for him and tell him, how can you write that or whatever? So I said, come on. Somebody told me so I know it. Not important really, but come on, tell the whole team what he wanted to say.
Starting point is 00:40:22 And then it's not great in that situation. I don't like to bring people in that, but I think that's a deserved punishment for something like that. But actually the effect is nobody ever did it again because nobody wants to be in that situation in a dressing room sitting there and be the one who has to explain something he did last night or whatever. I discuss individual problems if it was okay in front of the team. If it was important for the team. Yeah, come on, explain why you did that, why you went out that long. What happened in the last two hours?
Starting point is 00:41:02 this photo here is of things going well for you yeah mine's before I had that to get here these are tears the tears the year and two years before were not for the same reason so you probably know we didn't get promoted
Starting point is 00:41:24 for a point then a goal first a point then a goal and then this happened that was the first day when it really went well So this was the day that you got a mind promoted for the first time in their history to the Bundesliga. Yeah. But before winning that, I learned how to lose. This is very important, I would say.
Starting point is 00:41:46 I think that's again to learn, even though you want to be as successful as somehow possible, you have to accept that from time to time you lose. And then when you then keep going, you have a good chance if you learn from it a defeat is a defeat if you don't learn from it if you learn from it
Starting point is 00:42:08 it's a very, very important information and obviously in football we have a lot of opportunities to get beat and opportunity to learn from it but this was the biggest relief in my life not happiness
Starting point is 00:42:23 that I was just pure relief the pressure was mounting I was crazy not only on myself nobody not from outside i don't know even over the outside world thought but to make it happen that year that was really special but it took two years of coming close yeah yeah and dealing with the disappointment yeah true when i spoke to jeremy carriga i asked jama carriga actually this earlier this morning i said i said to him you know what what was he curious about with you and this
Starting point is 00:42:57 is actually what he said he said there were so many near misses in your career whether it was in the Champions League or I remember when you were head-to-head with Man City in that season and you were one point shy of winning the league. And his question was, he's fascinated with how you were so good at dealing with the disappointment of near-misses because sometimes near-misses can cripple people. They can turn them into a downward spiral. It can be like the plot that got stood on. It can crush someone's confidence.
Starting point is 00:43:26 But it appears through your career that near-misses ended up being positive forces. It's not that I knew that always, but what made me spoke about very early, but what made me the person I am, these people, of course, mom, dad, my faith as well. So, and I knew always that I'm not here to get everything.
Starting point is 00:43:56 I'm here to give everything. So that doesn't help in a moment when you fail for a point but in the general understanding as a person of course it helps so I'm not surprised that I fail I don't think I don't see myself as a constant winner
Starting point is 00:44:16 in my mind I see myself as a constant trier so I don't know constant winners but there might be some out there but I just can't imagine a world but it would be like that all the people running around there all the happy people that win all the time
Starting point is 00:44:36 nobody wins all the time nobody does so it's all about dealing with the things you want and not get them then you want it more and or not anymore or whatever so the moments were not great but I learned it here doing it that day changed
Starting point is 00:44:51 the destiny of the club of Mainzno-Funf that's how it is my destiny the player's destiny changed everything so we wanted it that hard but we learned before we have to try harder and that's what I always took
Starting point is 00:45:06 if you don't get the result you want try again and try harder it was Christian that gave you that job wasn't it yeah Mr. Heidel Christian Heidel
Starting point is 00:45:19 I spoke to Christian Heidel he made a His English is very funny isn't he Yeah I've had to I'm going to translate it for the viewers but I'm going to actually play what he said to you in German. Oh, of course. So you can hear it. Global.
Starting point is 00:45:36 Yes, dear Global, we've known each other for exactly 35 years now. First, we were both players. Then you subsequently became my esteemed coach. It all started in Mites. You changed an entire club. You changed an entire city. Back then, we were promoted to the Bundesliga together, and today Mainz has been in the Bundesliga for over 25 years. Back then, that was actually
Starting point is 00:45:58 unimaginable. You go to Dortmund. change your club, change an entire city, and win every title there is to win. You move to Liverpool, and the same thing happens for the third time. You change your club, you change your city. I don't think any coach before you has ever achieved that. And I'm always asked, what makes Jürgen Klopp special? To this day, he has simply remained a genuine person, always authentic, which is incredibly important. Apart from the fact that you are, of course, an outstanding expert. I hope we'll see each other again soon on our little shared island in Mallorca
Starting point is 00:46:28 and have a great day and lots of fun with your podcast Wow you don't live all yeah global I told you
Starting point is 00:46:38 you changed a club you changed the city you did that over and over and over again you went on and did that again at Dortmund winning a huge range of awards there
Starting point is 00:46:50 at a time when they were weren't considered to be hopeful and then you went off to Liverpool and did the same. And as you, I was reading about how when you travel to Liverpool, there was 30,000 Liverpool fans
Starting point is 00:47:01 watching your plane fly across the channel to Liverpool because they're all very excited. And you arrived at a time when they were in a period of dysfunction, kind of similar to where Manchester United are now, I guess. And you managed to bring them up from being a team that were dysfunctional, hadn't
Starting point is 00:47:17 won, there was a lot of pessimism around the club. I think as a Man United fan, I was hoping and wondering that if Liverpool would ever come back, I was hoping they would never come back again. But you brought them back annoyingly. When you arrived at Liverpool that day, you said in that press conference that you're the normal one, I remember that. What did you observe when you arrived? What was the culture?
Starting point is 00:47:39 What was the feeling? And what was your first thought about what you had to do to bring that club back to its glory? The feeling I got, I had roughly a week to think about everything from the first call to the signature, I think. Did you have other offers from other clubs? Oh, in that moment, not. But in the summer, I had a lot of offers like before when I finished at Dortmund. But in that moment, it was just Liverpool. But it was kind of destiny because I didn't want to.
Starting point is 00:48:08 It was not. We were on a family holiday in Lisbon with the two boys. Ola and I is sitting there. Phone goes. My agent, why is he calling? The boys look at my face. And I say, Liverpool. And the both.
Starting point is 00:48:23 Yes. The boys. Yeah. And Ola looks, what is it? And she didn't see my lips when I spoke. What? And realize, oh, my God, we start again. Before she knew, we will go to Liverpool.
Starting point is 00:48:36 Why did your boys react to? Oh, yeah, come on. If you're not a Man United fan, you know what Liverpool means for two people. And they, yeah, they loved it. We fell instantly in love with that club. So did Manchester United have a call? Yeah, yeah. I spoke to them.
Starting point is 00:48:53 So in the year, when Sir Alex retired, they spoke to me. Yeah, yeah, yeah, of course they were interested at one point. So I was, that time, I would have been interested. I was a young, I had a sensational team at Dortmund. My God. So somebody, they probably thought, I'm like, what is he doing there? Later on, I heard that my players handle Adam La Lana, James Melon, that they flew to a rare Madrid when we played a semi-final in the championship.
Starting point is 00:49:23 to watch us and wanted to see what is Dortmund doing my god what a football that is I mean you can't get big a compliment it's really it's really good I want to know why Manchester United didn't no no no they tried it was wrong time wrong moment
Starting point is 00:49:39 for me I was in a contract at Dortmund I wouldn't have left not really for nobody in that time they just needed a manager but the manager they wanted in that case now it was one of a few options I think so it was you that would turn down Manchester United not Manchester United turning you down yeah that way so I yeah so we need
Starting point is 00:50:01 someone else on negotiations we need yeah no no he's not there anymore the guy who negotiated that so there are now other people in charge it's long ago long ago so what why wouldn't I'm going like Manchester United's often known as the biggest club in the world why wouldn't you take that job why didn't you take that job Manchester United the great Manchester so it's typical we are now not private you know private space so very very But there are some reasons what the people in that conversation told me, which I didn't like. Oh, really? So, United was that big.
Starting point is 00:50:33 We get all the players we want. We are like, we can this, we get him, we get him, we get him, we get him. And I was sitting there. So it was not my project. It didn't feel like my, it was a wrong time, but on top of that, it was not my project. I didn't want to bring back, I don't know. Paul is a sensational player my God but these things don't work usually
Starting point is 00:50:59 but these kind of things or Cristiano my God we all know that he's the best player all together with Messi the best player in the world but bringing back never helps in that time in 2013 it was obviously not about Cristiano maybe about Paula I'm not even sure when we don't get their numbers together
Starting point is 00:51:16 but it was just the idea is we bring the best players together and then let's go it wasn't about the football no not at all And I sat there and it was like I am not sure that's not for me and then the pure
Starting point is 00:51:29 pure football project comes up with Liverpool and the sensational talk to Mike Gordon should that's really important as well
Starting point is 00:51:41 like he was the owner I know John and Tom of course as well but Mike was responsible for us I wanted after that talk I want to be his friend he's such a good guy so that's how it started and in the end
Starting point is 00:51:52 Yeah, it was pretty special. I find this fascinating because as a Manchester United fan, I observed from the moment Sir Alex Ferguson left, we adopted a very different approach and we brought in all these massive name players, Dean Maria, Falcao, Ibrahimovic, Pogba, Ronaldo. And we failed. And it taught me something as an entrepreneur
Starting point is 00:52:15 about what matters more. And I actually, when I read through your philosophy, it's quite clear in your philosophy, that you prefer attitude and character versus how many Instagram followers you've got and what you've done in the past. Yeah, of course. And I wanted to get your take on why you think the last, this is very selfish for me, the last sort of 15 years at Manchester, you know,
Starting point is 00:52:37 haven't worked out as an objective observer. I want to, I need to know. You cut. You're a man that was able to take teams and make them successful. And we are currently underdogs in many regards. because of the last 15 years. What is it that we've missed in that time? What have we overlooked, in your view?
Starting point is 00:52:57 I know you don't want to hear that. You have a hypothesis, though. I didn't think a second since I joined Liverpool about what Man United did right or wrong. I just did. So it's like I buy into a situation. So I went to Liverpool and that moment you became our opponent, not my enemy, but a very important opponent.
Starting point is 00:53:20 one who is much more fun to beat than maybe and like others. With Everton, I know so many Everton fans in Liverpool we lived there for nine years. So I know so many people
Starting point is 00:53:30 have great people. So absolutely. But then you go to the game and think, oh my God, that's something different. Not I make that up. It's like that. But I really didn't think.
Starting point is 00:53:40 But always in football is like this. And again, like in life, you have a problem and you only try to find a solution for now knowing you have two
Starting point is 00:53:50 days later another problem. You know it, but it's such for now. Just find a solution for that problem. There's no mid, no long term. So you're going to, okay, we have to deal with that for another day or two, and then we can sort it. And that means in our sense, we have to deal with that for a year or two and denied it, and then we can make a big step. Then this, in our case, and football case, contracts are running out, player goes anyway, we can sell him, we can do this. But because you're in such a rush all the time, just. because you want to or have to win the next game. A little bit's like that being now in the situation, probably United,
Starting point is 00:54:26 in the years when they were not happy, they would buy the time from that time, Jose becoming second. I don't know what I was really happy there. And you think, oh, remember that? In that time, second was not good enough. And now you are not even close to that. But that's not a Man United story for mind. It's just a football story.
Starting point is 00:54:44 It's always like that in the world of football. You win, you're the greatest. You lose, you know nothing about the game. You draw, you're boring. So it's not that you're constant, and it's only about your own idea what you really want to do and where you want to go. And everything in life is about development.
Starting point is 00:55:03 Today, you were not the same 10 years ago. I was not the same 10 years ago. So it means the time between then and now counts. So if it counts, for me, the next 10 years do the same. So it's important what I do. It's important what I see in a year, two, three. so I have to plan my own life mid and long term as much as I can do that
Starting point is 00:55:22 and especially the destiny and the future of a football club a player can score a goal, can score five goals will never sort the problems if you have real problems and I don't know the United problems but Liverpool was the same
Starting point is 00:55:37 it's not about that on the day when we lost sold Phil Coutinio that was not the day when I thought oh good that we have to money. I lost a player I wanted to work with for the next 10 years if you want. It was not that I thought, and we can invest it. Yeah, we invested it smartly. That's true. But it's not that we found a player for the position and sorted that. That's we had to sort differently, but we found two
Starting point is 00:56:05 really solid, solid and becoming world-class players with Alison and Fandai. That was for the future to go from there. And now that's the difference, I think. I've had so many founders speak to me and say, why didn't this particular ad that I ran on this platform work for me? Maybe the copy wasn't good, the creative wasn't strong. But usually the problem is they're not having the right conversation because that ad never reached the right person. And if you're in B2B marketing, that is much of the game. And this is where LinkedIn ad solves that problem for you.
Starting point is 00:56:35 Their targeting is ridiculously specific. You can target by job title, seniority, company size, industry, and even someone's skill set. And their network includes over a billion professionals, about 130 million of them are decision makers. So when you use LinkedIn ads, you're putting your brand in front of the right people. And LinkedIn ads also drive the highest B2B return on ad spend
Starting point is 00:56:57 across all ad networks in my experience. If you want to give them a try, head over to LinkedIn.com slash diary. And when you spend $250 on your first LinkedIn ads campaign, you'll get an extra $250 credit from me for the next one. That's LinkedIn.com slash diary. Terms and conditions apply. Do any of you remember a conversation I had on this podcast with anthropologist Daniel Lieberman?
Starting point is 00:57:22 It was one of our most viewed conversations of all time. And the most replayed moment in that conversation was when I talked about this product. These are what I call Barefoot Shoes by Vivo Barefoot, which have significantly reduced support, which gives my feet the opportunity that they desperately want to need to strengthen. We're living in a comfort crisis. And that at all times in our lives were making this trade of whether to have more comfort now, and therefore more discomfort in the future,
Starting point is 00:57:49 or a little bit less comfort now, but to be stronger and healthier in the future. And research from Liverpool University has backed this up. They've shown that wearing Vivo Barefoot shoes for six months can increase foot strength by up to 60%. So if you want to start strengthening your feet and your body, visit vivobearfoot.com slash Stephen. And you'll get 20% off when you use code Stephen B20 at checkout.
Starting point is 00:58:12 That also comes with a 100-day money-back guarantee. What I love about football is the analogies to the world I'm in, which is the world of business, where you can watch a team like we're seeing, I think, Crystal Palace at the moment, who objectively don't have maybe the best players in the world, they don't have the most money. Born with as well. Born with as well, yeah. But they're doing something, which is creating this magic. And it's this wonderful narrative of you don't need to have the most talent or resources to have the best outcome.
Starting point is 00:58:44 So what is that gap between, like, and that. There must be something. Now, look, it's a situation in a moment and the situation where Crystal Pallis and Bournemouth is massively different to the situation for United. If Bournemouth wins a game 1-0 and doesn't perform particularly well, you can take it and you go on. I'm not sure you would redefine an article in the newspaper about it,
Starting point is 00:59:04 just winning and go, but United is United. United each step is under the focus. And they won, but he didn't play great. So they win a game and then somebody doesn't perform well. So pick him out and go for him full throttle. You think, wow. So the coach has to pick him up again. No, no, no, it's all right, stuff like this.
Starting point is 00:59:26 And the next one. And there are different, completely different situations. The only problem you have now, in the time you try to sort your problems, all the other clubs improve their situations. So Liverpool has an incredible squad. Yes, are they 100% happy right now with the three defeats? No, probably not. But incredible squad.
Starting point is 00:59:50 Arsenal, incredible squad. City is city. I mean, and I want to strike back. There's already three clubs. Chelsea, in that time when everybody thought, do they have an overview about their transfer market? Do they know who they own and who they're alone and stuff like this? Obviously, somehow it pays off.
Starting point is 01:00:08 So they have already five clubs. They are above you. Are you happy with position six? No. So, and here's the problem. Should you be happy theoretically with position six? Maybe this year and a bill on that. So find a reason, find a reason to enjoy the situation again.
Starting point is 01:00:29 Find a reason to enjoy a 1-0 victory, 2-0 victory at home. Whoever against whoever, Southampton, try to enjoy that. Really, be happy, go home. And not listening to others who tell you then. for South Hampton. That's what we had years ago when we decided after a draw against West Brom
Starting point is 01:00:52 to say thank you to the supporters. We stand in front of the cop and hold his other hand and said thank you. And then the press conference, Tony Poole is what the world we are living in, when Liverpool with the money they spend celebrate a point against West Brom.
Starting point is 01:01:11 thank you but it's your choice how you grow together again and I think after all the years now without a lot of good football they need to find a way to grow together again I fully believe in Reuben Amram
Starting point is 01:01:31 I think he's a man that's focused on culture and I like how honest he is as well and I think with the team that they have around them with people like Jason Wilcox and Inios who I've met and Colette and all the others that are there, I think we've never been in a better place. I personally feel like that because I just think they're aiming for more long-term things. The only problem is you have no clue about football, but besides that.
Starting point is 01:01:56 That's a small problem. So, yeah, good on you. Good on you. But I have faith. That's great. I don't know if all my friends do, but I certainly do. And the only reason I have faith is because, I see the club aiming at more long-term things now
Starting point is 01:02:13 and not buying players because they have loads of Instagram followers. When you got that phone call from Liverpool and they asked you to come and join, you said, well, the reason you chose Liverpool is because they felt like a football project versus Manchester United who seemed to be a bit more, less football-oriented. But it's not the same year.
Starting point is 01:02:32 Yeah. Two years before. I'm wondering, what is it about their proposal that made you think it was a football project? Oh, the situation. I knew the club, I knew the team. So if you look at, on top of that, I didn't think it that way.
Starting point is 01:02:48 But when Sir Alex left, they became champion in his last year, but it was not that the team was one you build a future on. So that's how it is. And you come in, it's a bit built to fail if you want it. But I didn't see it that way. And that time it had other reasons. But if I would have thought longer about it, probably, yeah. So David Moyes, a fantastic, fantastic manager,
Starting point is 01:03:14 what it proves every year, couldn't do the job. And since then it's a bit of a problem. So a new team needs time. He was stitched up. He needs time. So Liverpool, the team, as I said when I came, nobody likes the team,
Starting point is 01:03:29 not even the team likes the team. I like the team. I knew the players. I thought Bobby Verminion moved there. I said, oh, that's a smart, that's a smart transfer. I knew Christian Panetka. I love Devogorigi, I knew John Hennyson,
Starting point is 01:03:41 I knew Adam, blah, I know plenty players and heard only, ah, kind of good enough. And I thought, well, let's see. So I like the team. So that's a football team, proper football, super attitude. I mean, just on day one, I could have played Handel, Millie and Adam together in midfield.
Starting point is 01:04:01 Maybe I did, I don't even know my first lineup, but it's a proper engine room. It's smart players. It's people who really want to, want to. perform, want to work hard and all these kind of things. What do you need for a start? I knew Liverpool was not the same club
Starting point is 01:04:15 than there were before. It's not that I went into the shiny room. I played there a year before with Dortmund in the summer, in the preseason, and I was massively disappointed about the dressing rooms. I remember you have these pictures in your mind. You think, oh my God, it's Enfield.
Starting point is 01:04:34 And you walk in and make two steps into the dressing room when you run against a wall, And you think, kidding? Is that all? Where's the rest? So English dressing rooms are really, really small in the old stadium. Then we think, oh my God, how can you bring it? It was built for 11 players and now we come here with 30.
Starting point is 01:04:53 So people in that room that doesn't help. So I knew about the history. I knew that nobody's happy. I knew that I liked the team. That's a good start. And did they tell you that they were going to develop the ground, the stadium? Did they make any promises to your assurances? Did they tell you...
Starting point is 01:05:11 No, we didn't really speak about that in the first conversation. That's nothing I need to talk about in this kind of conversation. I know the job I had in that moment was just to improve the football team, not the club. That I was involved in all the other stuff happened with time, with time. Just to be, I realized this is my responsibility now as well. You never know. I don't plan seven, eight, nine years spells in a club. It just happens.
Starting point is 01:05:37 It's like I don't think they could sack me, but I know could happen. So I plan from a specific moment on, when I sorted the first few things, then I plan mid and long term always did, knowing it might not be for me. But I was never worried about that too much. What was the first couple of things you thought you had to change to get them winning and to get the confidence back and to ultimately bring this city behind you? Was there anything you thought, okay, the first couple of things you thought, okay, the first thing I'm going to have to do is get rid of him, change this.
Starting point is 01:06:10 So, a year before, not in that season, but two years before, they nearly became chairman. It was a different team. And it was a very specific way of football offensively. Oh, my God, they were ridiculously good. Defensively, yeah, lucky, a good goalie there, stuff like this. It was not the same. So we didn't have the team from that time.
Starting point is 01:06:32 We didn't have Suarez, we didn't have Sterling. but then yeah we had still Danny Sturge stuff like this but it was different different team completely different I arrived there I had five strikers it was
Starting point is 01:06:44 Christian Menteke Danny Inns Divogorrigi Bobby Ferminio Daniel Sturred five strikers and I want to play a one striker system who how do we deal with that but it was it was fine
Starting point is 01:06:56 and there was so much quality it doesn't really sort it so the first thing I had to sort it's like to organize them so find a way to make sure that they understand that we have a chance to win the next football game. We have to do a couple of things for that.
Starting point is 01:07:09 For Tottenham, three days' time to train. Yeah, jump in their face. And let's see what we get for it. It's not organized. It's like we started with an organized chaos. So I gave them a few ideas about where we want to put them under pressure and in that moment, and now do it. And afterwards, we talk about it, how it worked out
Starting point is 01:07:29 because there was no time to train. Anyway, we had no time. A week after we played the European League, I think, in a midweek, and then you play again. It's like you are in a rush at a coaching career with all the games you have to play. If you really want to, a top team especially, if you really want to develop a style of football, you are set up to fail because it's like you have no time in the preseason. There's no, their players are everywhere, playing big tournaments, blah, blah, blah, and you can come two weeks before the season starts into your camp.
Starting point is 01:08:00 Okay, so let's drive. then you play top teams play every three days from a specific date on we obviously we lost a lot of finals that means we played a lot of finals that means we played all the games until the end of the season which is a lot so there's no really time so to train and really develop things so you have to use each little moment to implement a specific idea we all can buy into and that's what we did I loved our first game against Tottenham. Simon Minow, they had to make a few good, really good saves, but they had to do as well.
Starting point is 01:08:39 And that year, Tottenham was really strong. They became second behind Lester, I think. It was that season. And that's a start. What are those little ideas that you started to implement one by one? So many, if you don't have time to change football, what do you mean? We are an all not genius,
Starting point is 01:08:58 and we cannot go there and show them a little bit past the ball here, pass the ball there. And if you pass the ball back again, you can shoot and you are alone in front of the goal. That doesn't work like that. I'm 100% convinced you have to make sure that you are stable. If you are stable, that means that the other team, whatever they try, it's not easy for them to get through and shoot just finish. I don't like that.
Starting point is 01:09:21 If you can avoid that, do it. Because we are people, but we now realize a few times, it's not easy. If they have five, six chances after each other, opportunities, after each other, then it's like that you don't feel great. Nobody plays his best football if each attack of the opponent ends in the arms of your goalie.
Starting point is 01:09:40 That just doesn't work. So how can we do that? And stability is to organize a team that's number one, two, and three on the to-do list of a successful manager. And that's what I did. We organized. And then we told them to run their socks off.
Starting point is 01:09:54 You have to show the people that you want to change something. You have to show the people that you want to achieve something. I can tell them. but at the end you have to show them. So run. And they went for it.
Starting point is 01:10:06 I loved it so much. They loved it so much. It's easy. They're all top fit. They want to run. So just show them which direction and it goes. And then we developed step by step our own way of football. Brought players in step by step.
Starting point is 01:10:19 But we got stable pretty quickly. Not as much as we wanted. I think we became six, seven, eight. I don't even know for a season. Two finals. Great. Lost both. Not great.
Starting point is 01:10:30 but then we knew each other and we loved working together with this group brought in super players really super super super players super character super players and stick together and I mean what can you do we lost the European League final in Basel
Starting point is 01:10:49 how it always is there's some party after the game so you cannot organize a party but you always know if you lose who wants to go to the party So I was a new manager, yes, not that new anymore, seven, eight months in or so. And I realized some players are out there, but it was in a team hotel. So I called them, told them, all here, come on, come down and says, oh, boss, really? I tell you what, this was only the start.
Starting point is 01:11:17 We only are together since six, seven months. This is not the last final we're playing. This is the first final we played. Okay, we lost. A bit of Caraboah, it's not important. The first international final we lost. No problem. go again.
Starting point is 01:11:28 And I went on a stay on a dance floor. It was a dance floor. And I said, all coming. When I was saying, we are Liverpool. I mean, I had a few parties after finals we lost. And I always thought, I don't waste time at all on not being happy about what we achieved over the whole year because qualifying for a final is a real achievement. Losing it is not great.
Starting point is 01:11:56 But until then, everything was fine. and I never accepted that we ignore the rest. So we have a party. And then we went on to achieve new things. And we need a bit of time, obviously, but it was okay. And this goes back to the point earlier about controlling the mindset and the psychology after you lose to make sure that you don't get depressed. If you don't learn from a defeat, it's a real defeat.
Starting point is 01:12:23 If you learn from it, it's just, it's a very, very important information. And that's how I always understood it. I had enough opportunities to learn, really. I lost more Champions League finals than most people play. It's not a great thing to say. It's the truth anyway. You're known for what they call heavy metal football. Yeah, but that's the I know.
Starting point is 01:12:48 Do you like that phrase? I said a lot of things, but it's like that I said that it was not in my mind that I thought, they want to play heavy metal football they asked me about Asen Wenger on the comparison and they think we are similar in a way and I thought what
Starting point is 01:13:06 Arsene and I know come on don't be disrespectful to Arsaint I'm a young Bababa man from somewhere but if you want to compare us then I'm not sure that's possible because Arsend's football is rather like an orchestra and my team plays a little bit more like
Starting point is 01:13:22 a heavy metal band but that was the first day when I thought about my team I got a heavy metal band. But it's true. Yes, somehow. It is true. And I know that more than anyone is a Manchester United fan watching.
Starting point is 01:13:35 I'd hate playing your football teams because they ran so much. They were so passionate. They never let up. They could always win in the last minute. And the intensity was, you were just anxious as a football fan watching the games because it was so full on.
Starting point is 01:13:51 And it was overwhelming. It's almost overwhelming emotionally. And I remember through your era, You would win, sometimes you'd win games by seven, you'd score seven goals, five goals. Every week when I pull up my phone to check the scores that week, oh, Liverpool have scored five again, oh, they've scored seven again, they've scored six again. Sometimes you would concede three, but it was crazy how high intensity
Starting point is 01:14:10 the way you played football was. Don't waste time with holding back. I don't understand it. We have nothing to do their 90 minutes, 95 minutes, whatever. I don't. We had to learn. I had to learn to manage games. Inside me until the last day, it was like, come on, try.
Starting point is 01:14:32 But then I had to, I mean, I grew up and I got more mature and stuff like this. It was like, okay, come on, hold the ball, control the ball. All the things you, at one point you do, you learn at any time on your journey. And that's how it is. And I love the game so much and could play it not that good, that I was so happy that I could work with these outstanding players. I loved it. I enjoyed it so much, seeing them doing what they're doing.
Starting point is 01:15:00 I was number one supporter of my team, teams, wherever I was. I loved what they did. So that's what I carried through the week. I didn't tell them. I told them, I want to be your friend, but I cannot be your best friend. Because I'm the one who tells you very often. They'll tell you, this is not right, this is not right. But the feeling, the general feeling was, I loved them.
Starting point is 01:15:22 In my mind, my ex-players, I love them all. And some of them don't love back. Let me say like that, probably for some reasons or whatever. But that doesn't mean anything to me. I love my clubs. Do you think it's important how you win? Because, you know, this heavy metal high intensity. Oh, your win.
Starting point is 01:15:39 Was great for the fans. They love watching three, four, five, six, seven. They love watching that stuff. Do you think that matters or do you think it's just about getting the three points? Let's say, we didn't been that often five, zero, seven. It felt like it. It felt like it. And against United, we did.
Starting point is 01:15:57 You can cut it out. No, it's... Yeah, of course it's important. So if you have your backpacked, going to the stadium as a player, if you have your boots and if you have a wear shirt, if you don't waste time with anything than giving you all. There's no guarantee to get anything, but the only chance to get something.
Starting point is 01:16:18 So give you all. First until the last minute, you have to understand this game is only, that fun for us because all the people are watching it. That's why we earn the money and mean it.
Starting point is 01:16:27 I know that's what people want to hear, but we earn the money because everybody's interested in it. Everybody wants to see, it knows about, it reads everything about it,
Starting point is 01:16:35 all these kind of things. And for that, with all the stories around, the only thing we really have to deliver is give you absolute all in a game like that, whatever, whichever game is there. 530,
Starting point is 01:16:48 2.30, whenever the game starts, give you absolute all. But why not just 1-0? and defense and boring and pass it round. That happens. That happens in games. You realize, okay, we've got to go about today's not all the days.
Starting point is 01:17:02 Come on, let's get it over the line. That happens. But it cannot be the target or the purpose for the next game again. Let's do it like that. Not for the other clubs. The only realistic target is to stay in the league. It's a wonderful result. But we talk about a club like Liverpool.
Starting point is 01:17:19 We are bigger than the game. You have to win each football game when you are manager of Liverpool. That's what people, that's not that before the season, anybody thinks, oh, 38 games, oh, it makes that. Ooh, more than 100, eh, nobody had ever. So it's not like that, but still each defeat and each draw is like, how could it happen? It's like, and that's why you have to play in a specific way.
Starting point is 01:17:47 Not all clubs have the same things to do, but the top clubs, they have to win all the games. and when you have the chance, you win them clear. You have been in them high with the proper results, stuff like this. You have to make the people enjoy the football you play. And I love to do that. I loved it. Honestly, it's like the games we played, the results we had were just incredible.
Starting point is 01:18:10 It's just amazing. Not all of them. And I loved the Bonneils as much as I do all the others. The Champions League final was the worst final of all the four my teams played. But we won it. Would I take, would it change, say, okay, let's the other three as well, the performance in other games was really good, but we lost. So here we are, yeah, it was not fantastic, but we won. So all fine.
Starting point is 01:18:34 It's about the result, but if you have a result and another result, it has to lead to really good football at one point, as good as possible for your specific team. You want to stay in the league, do it with good football. You want to qualify for Europe, do it with good football, because we are there for the people. It's not there that we just go home and the people think, oh, it's unwatched a play. I'm not sure I come next week again. That's not fair. Try to play. The game is really cool game.
Starting point is 01:19:05 So let's make sure that everybody sees it. And what is the Liverpool way? What is inherent in when you come to Liverpool, you are the manager or you are a player, what is the thing that you have to do that specific to Liverpool in order to be successful? You have to understand the community. I mean, the community, there's a city community, and it's a bigger community around the world. There are so many people.
Starting point is 01:19:25 And this club went through a lot, not as the only club in the world, but come on, for that moment, we just think about ourselves, went through a lot. The reaction to these situations was always exceptional, to be 100% honest.
Starting point is 01:19:39 And that's what you have to understand, what you have to learn. This club means more to the people than just football. So, that was you have to understand, and that's why what we do is more important than it maybe is somewhere else. That's the responsibility we always took and understood 100%. Our players understood to play for Liverpool
Starting point is 01:20:02 is not just a club where you play during your career. It's the club and it's something you will definitely remember for life. So that we try to make sure that the boys understood. good. If we give our absolute everything now, we meet in 10, 15 years, look back, and we think it was the best we could have done. It's the absolute best we could have done. I think that's how my view on life is as well. All the other stuff is just sorting the problem in front of you. There's something we have to sort, but when you saw you think about what's the effect for the rest. And that's what some people, some clubs maybe.
Starting point is 01:20:44 don't want to see because the pressure is too big just to make sure, okay, tomorrow at least they will not write, we have no clue. Tomorrow at least they will say they found a solution. And then we can think about the next day or whatever. How does someone, I don't know how someone succeeds you because you have such a big aura. Are you aware that you have a big aura? I don't know if anybody has the awareness of that.
Starting point is 01:21:11 I heard about it, but it doesn't. that don't know what it means, 100%, to be honest. But I see it with other people. And energy, when you arrive, it's the passion, it's the ability to talk, it's the ability to inspire people. It has an impact on the rival team you're playing
Starting point is 01:21:26 because they go, clock's here, and big personality, big charisma. So, Arnie Slott coming in after you, he doesn't appear to be as, have the same size of an aura. And I don't know, I just think, big shoes to fill. in terms of your aura
Starting point is 01:21:44 I have to go to a toilet I bet you do Oh really I'll tell you rather That's good Big shoes Big shoes I would not want to
Starting point is 01:22:00 fill such shoes A couple of things First and foremost I thought I have To say What I had to say when I announced my exit, if you want, my retirement, I don't call it.
Starting point is 01:22:18 At a time, and people judge that, wrong moment, blah, blah, whatever. It cannot change that. The first time. The feeling was I have to say that. Then you have to finish the season as good as somehow possible in either world. You win something, we couldn't do that for whatever reason.
Starting point is 01:22:33 And then you have to make sure, because that's still something we have to do. You have to try to make it as easy as somehow possible for the guy who's coming after you. That's what I tried as well. Because I wanted them all to do incredibly well. And I also thought if somebody is not doing it that way, it's the first hint you can get that maybe he wants the next guy not to do it well.
Starting point is 01:23:04 They were shouting, oh my God, he did that, he did that, he did that. And I don't need that. I want Liverpool to do well. I want Liverpool to win what they did. So what I liked a lot about Arnett, and Arnett didn't hesitate. What you said, no, I want to go on these shoes. Arna didn't have that problem.
Starting point is 01:23:20 He thought, okay, that's a great club, that's a great team. And he's right. It was a fantastic, it's a fantastic club, and it's a fantastic team. And he stepped into that. We had a lot of contact after that. He was super, it's a super, super good guy. And my God, what?
Starting point is 01:23:39 the team, wow, thanks a lot, blah, blah, all these kind of things. Yeah, and he made the best. He got the best out of this team and they became champion in an incredible manner, to be honest. So, and I'm really, really happy about that. So that's all. That's all. That's all.
Starting point is 01:23:53 That's all. Is it all about, it shows again, it's all about how you see it. You can see you step into my footsteps, how you said it, or you take over a fantastic football team. It was a brilliant, I mean, my best friend's Liverpool fan. He said, before you left, actually, he said, this is the best squad Liverpool have ever had. Arnie has inherited that squad, which is considered to be the best squad by many people that Liverpool have ever had. And in that first year, didn't really change much.
Starting point is 01:24:23 There wasn't really, there wasn't any big signings coming. I actually heard from one of the players in Liverpool that them say to a really good friend of mine, that the best thing Arnie had done was actually in that first year, don't change much. Don't come in and try and radically change things. But that's what Arna Slot would say himself. Probably, I think he said it. That's super smart. So it's not about what Arna wants to show the world what he can do.
Starting point is 01:24:47 It's about how to get the best out of this team. And that's exactly what he did. Not changing much means he changed a little bit. We became third a year before. So there's not a lot you have to change, but a few decisive things you have to change. And all of a sudden, you win the league by some distance. So that's what it is.
Starting point is 01:25:04 Not that he has to put his new own stamp. this team was good in a lot of ways, but we didn't win the year before. And that's what his job was, and he did that in an incredible, impressive manner. And that's all you want. And you need people who have the confidence to do these kind of things,
Starting point is 01:25:29 because it doesn't make sense if you have a manager who is not 100% sure about the things he wants to do, and I want us to play like this or if that's not possible I want to play like this or I want to maybe completely different
Starting point is 01:25:45 that doesn't work being a football manager is already a challenge with all the different things you have to do being a football manager in such a competitive league like the Premier League
Starting point is 01:25:56 is a real challenge being a football manager in the world we are living in with media social media and all these kind of things it's an incredible challenge believe me you
Starting point is 01:26:07 you have no clue what's coming up the next day you think oh my God where's that coming from who was that oh my player you read this story whatever and all of a sudden you think from a problem it turns into your problem
Starting point is 01:26:26 in a wing so sort that and all the rest as well so you need this kind of family I love that about Arna that he came in and took over and he knew he got a good team, yes, it was, and it did a perfect job. I mean, in terms of making changes, this year, Liverpool have spent, what, 450-odd million, which is a crazy number.
Starting point is 01:26:49 I mean, I think you've broken the transfer record in various positions several times with Wirtz and with EZAC now as well. So change has arrived. These are new people. They're coming in with their own ideologies from their previous clubs. They've all arrived at once. a lot of new faces at once. Is this not now where the challenge begins
Starting point is 01:27:09 because this is going to become Arnie's team now? Yeah, but that's not a problem. It's just completely normal. It doesn't mean exactly that today was a lot of change. I mean, no team in the... By the way, it's 450 or whatever,
Starting point is 01:27:25 I don't know the exact numbers, but they earned a lot of money as well. And change always has an impact and change always needs time and don't... But people talk then about, yeah, but this, if, no, that's not like that. He keeps us exactly same team like last year.
Starting point is 01:27:41 Darwin is still there. Louis Diaz is still there as an example. So they start playing and they have problems. So, yeah, we need a change. So now they are not there anymore. The new guys are there and they are good, really, really good players. It's not working out. I mean, yeah, why is not working at it?
Starting point is 01:27:56 Because development needs time. Then nobody can change that. And people need to find, need to adapt to situations, you adapt to things. and that all this kind of thing. So it's all good, it's all in place. What you have, Liverpool this year has to be in the competition, in the decisive moments, and then they have to be ready to go for it.
Starting point is 01:28:17 There's no guarantee that you then will win it again. That doesn't happen just like this. You cannot be champion, spend money and be championed again. The other teams don't sleep. That's how it is. And to become champion, you need luck in moments here and there. That's how it is. Nobody wants to hear that.
Starting point is 01:28:34 but crossbar, over the line, not over the line, all these kind of things. It can go in your direction or on the other direction. So it's all fine. And we discuss the situation now like it's a struggle, surprise. Yeah, we take the money and throw it against them, $450 million. Yeah, but they earned $200,000 a million as well. So it's all fine if you're with Liverpool and only these people are really,
Starting point is 01:29:01 there's only the only people who matter. if you are with Liverpool, yeah, you trust them and they do the right, they did the right stuff, they do the right things. So work on it and become the best football team this team can be. You never had a transfer window like that, where you spent that much money. No, we built three stands and a training ground. Yeah, exactly. And I remember the press conference, I think when you were referring to City's ability to spend money.
Starting point is 01:29:26 I had no clue that this is possible. Nobody, nobody ever told me that it's possible that we can. that we can spend like that. My last year, Liverpool, so we obviously, so the Adidas deal, the new stadium, all these kind of things, yeah, there earn more money, but it was never, never ever
Starting point is 01:29:44 I could have asked for the amount of money, but that's not a problem. That time, it was not there, no problem at all, really not. And I love the fact that we were as successful as we were and built new stands, and build a training ground
Starting point is 01:30:03 because we talk now about the transfer window in the way you want to talk about it, spend a lot of money, but there's no discussion about the stands and no discussion about the training ground. They are second to none. The training ground, the stands are wonderful. And at the same place where Enfield is,
Starting point is 01:30:21 they could build pretty much a new stadium without leaving the old one. So that's a fantastic story, and that will stay forever. Maybe at one point they decided the cop could be even for more people or whatever i don't know if that ever will happen but you could do stuff there and that's what i love about this i think i really want as much as i can it's not my first target because i have to win football games with my team but i want that a club benefits from
Starting point is 01:30:50 the time we were together after we left i want that this might be quite a naive observation but in the time when you were at liverpool my assessment of liverpool was you never you didn't necessarily have the world's most famous starting 11 team, but you could be anybody. So, you know, when you brought in Milner, who was at City before, and when you brought in these other players, I would see, I'd be like, why are they signing him? He's not. But then when they'd play for Liverpool, they would be unbelievable players, and you could be anybody. So there was almost this culture at Liverpool, which I observed, where you didn't necessarily go for the Galactico players. You weren't trying to get Ronaldo or Messi. You were going for sort of these
Starting point is 01:31:30 players that had character and a culture fit and ultimately that meant that you know you at times it looked like you were playing with 12 men and so this new transfer window that I've just observed where you have gone for the very very best names you know some of the best players on planet earth that were number one choices for rail Madrid and the biggest clubs on earth
Starting point is 01:31:51 I almost don't recognise Liverpool it moving like that in a window yeah there's part of me that I'm like I hope hopefully that this is their Falcali de Maria moment and Ronaldo moment where they thought big players but they didn't think of culture. I'm praying. Yeah.
Starting point is 01:32:06 You wish. Yeah, I wish. That's the difference. You wish. It's, I guess, I'm incredible striker. Incredible striker. Floverts, you all will eat your words if you have to use the wrong word.
Starting point is 01:32:20 There's an incredible talent. I think it's an incredible player. Yeah, just offensive players. It's a really, really, really good Well, you squat, if the young center half is not getting injured, it's the perfect squad. Now he's injured that doesn't help, then you might be a majority on the center half position. Besides that, it's a perfect squad. Two super left backs, really super right back.
Starting point is 01:32:48 So it's just a really good foot, but that's how you set a team up. And now you have to deal with the situation. They all think they have to start the game, but that's the normal job. It's not that it's difficult over. That's the normal job. you have this discussion who will start a week or two in the third week one is injured and you are happy that the other can start so that's that's the world a football manager is living in so we have we don't have to worry about what's that the really interest so you don't have to worry about Liverpool they will be fine this was just the net spend graph of the different clubs while you were there and it's quite clear that you
Starting point is 01:33:31 weren't spending the same as your rivals during your time and a lot of the fans in the media speculated that the owners, the Fenway Sports Group just weren't giving you the money but you were still getting the results which is pretty... No, no, no. So, yeah,
Starting point is 01:33:45 what's the public perception that I didn't ask for the money? That's probably not right. I probably had just conversations but I didn't ask in a way if you don't get it. we can do it. It's not my job to think about
Starting point is 01:33:59 how much we can squeeze out of whatever area. I felt massively respond. My idea was always with the boys we have become the best team you can be. And you were right when you said we were maybe not the best team. I think there was a period
Starting point is 01:34:20 when we played football you could have thought that's maybe the best played by the best team. I don't know exactly between 18 and 20. There was a pretty long spell. But we always, and it was the idea. We always were able to beat the best team. And that was the idea, because that's a constant thing.
Starting point is 01:34:43 The next best, the next best, we can beat you, we can beat you, we can beat you, be the best, you know, you are the one everybody wants to beat. I love that. So that's net spend and stuff like this I was never too worried about. But we had all these conversations. Yeah, I was happy with how it was. I couldn't have discussions with people. I cannot decide how much money we spent.
Starting point is 01:35:02 It's not just not possible. Annes Lot cannot decide how much money Liverpool spent. There are other people who decide that. And if you have the money, then you spend for really good players what Liverpool did this year. And I think it was the right thing to do. And I'm pretty sure one specific moment changed the whole trend. transfer window.
Starting point is 01:35:25 Yeah, that was the saddest day of last year. And how do you replace somebody like Joko? It's not about the player itself, it's about the guy he was. It was good with absolutely everybody, absolutely everybody. everybody. He arrived. He had no real. I think he was a bit surprised
Starting point is 01:35:58 that we approached him, that we asked for him, and then he came, and then he delivered from day one. I remember still when I saw him the first time playing four wolves. He said, phew, what's that? When I went to the,
Starting point is 01:36:10 you always hear these stories when people tell me, and it's true that Mo Salad they had to convince me and stuff like it's not convinced that I take him, but it was like, there were other players as well, and Mo was one of the others,
Starting point is 01:36:21 and we decided, it altogether for more, but it's fine. But this, nobody came to me and told me, come on, let's have a look at Yoga Jota. I saw him and I said, please, give me more material and I have to see him. And he excelled all the expectations as a guy, super smart, super teammate.
Starting point is 01:36:41 And now he sits in a dressing room and I cannot imagine right now, the dressing room without him being there. That's so hard. It's so hard. I still cannot speak to. properly about it. It's really like that.
Starting point is 01:36:54 It was an incredible shock. And that's for the boys as well. And I don't, we could think we don't speak about it because otherwise some bad journalists make a story of it, what I said about him and what it means.
Starting point is 01:37:08 Nobody at Liverpool will ever use it as an excuse. But it is the situation. You walk every day in this room where he was omnipresent. He was, can you imagine? To talk about him, he was so close with James Milner.
Starting point is 01:37:27 They are not the same age group, they're nothing the same. It's just he was so, but on the other side, very close with Costa Simicas. That's like moon and Mars. So that's, that was him. And dealing with that on a personal level, not easy, impossible. And now as a club, take all the emotional stuff out and think, how do we replace him? And you have to think about that. wow that's difficult
Starting point is 01:37:53 impossible i would say and now we charge a transfer window where they're by the players there was not the plan i'm pretty sure that he had to get replaced do you remember where you were when you heard the news yeah i got a message in the morning boss i have bad news
Starting point is 01:38:16 and then i got a message from a friend from riverpool and I couldn't believe it. It was not possible. I heard it and I know what it means, but I couldn't believe it. The whole story, I saw all the pictures, obviously, from the wedding and all the boys were there and stuff like that, and it was so only before that.
Starting point is 01:38:45 I know exactly where I was. I was exactly how long I sat there without speaking of word. So, it is a family member. It is exactly like that. So, look, it's really like that. It's an example for the things you have to deal with without knowing at all. You cannot be prepared to deal with things like that.
Starting point is 01:39:14 And today we talk about the trends of Indonesia if you want of Liverpool. That would have looked completely different. So you have to sort to things you never expect it, yet you have to think about. Everybody wanted this boy to play the next 10 years at Liverpool, all-round player, all positions can play. Football Smart. On July the 3rd, 2025 Diego was killed in a car crash alongside his brother in Spain. I think just before then he had got married to him.
Starting point is 01:39:51 his partner and he had several beautiful children. He said of you, he said the first time you and him met, he just felt your presence. He said, I think that's one of his main characteristics, the way you can, you can just feel him only with his presence. And Diego went on to be incredibly successful under your leadership at Liverpool. Yeah. That's true. Yeah, same. I could say the same. I could say the same about him. I was as impressed with his presence. Very special.
Starting point is 01:40:24 Very special young man, I have to say. How much of a role does a manager like you play in the transfer window? This is something that's always speculated by the fans. Do you remember the first when I came and told me about a transfer committee?
Starting point is 01:40:42 I never had... They told me that the journalists asked me because they implemented a transfer committee because they didn't want to have the manager that the manager is that decisive in a transfer window. Obviously, before me, there was some issues. There's no problem with that. I can discuss with everyone, as long as no player signs for the club I don't want. I'm used to not getting all the players I want.
Starting point is 01:41:04 That's completely normal. It's not up to the coaches. We say, we want that player, and I say, yeah, it's too expensive. And I can ask again, sorry, can we make it happen? And knowing they all try absolutely everything to get the right price, and get the player in, you cannot do anything with that. That anybody in a club would bring in a player you don't agree on that that's not possible.
Starting point is 01:41:27 But it's very, very normal in a football code manager of life that you don't get all the players you want. So no problem with that. As long as the transfer window is open, you try to create, build the best possible squad. On the day after the transfer window, you have the best possible squad, whichever transfers you made,
Starting point is 01:41:50 and that's the way you go into the rest of the season. Michael Edwards left during your tenure. He was sort of one of the key people that was responsible for looking for players and signing them, and he's back now. So first and foremost, before, I don't want to say anything else because I really have a really good relationship.
Starting point is 01:42:09 Michael Edwards is absolutely great in what he's doing, but it was not done one day his job alone to bring in players. There were a lot of other Julian board, Ian Graham, so many people, they were involved in Barry Hunter, all these kind of things were involved
Starting point is 01:42:25 in these kind of things. It was a process. We were really close together. It's not one sitting there and being the genius and having, producing ideas and you think, oh my God. He's available.
Starting point is 01:42:38 I didn't even know him. He's, like, we know football players. It's like negotiating, finding the right moment to sell finding the right moment to buy that's a sporting director's job but he was before and now I don't even know exactly the role
Starting point is 01:42:54 something in the holding company yeah so Richard Hughes is now there doing an incredible job so these kind of thing it's really in an idle world so like people from outside are idolizing sometimes people like that definitely some of them
Starting point is 01:43:10 with me and they do with Michael but Michael never did the job alone I never did the job alone. It was always like a really good, yeah. They worked together just really well. We didn't have a lot of disagreements where I think, where is that coming from, why you want him? It's a process.
Starting point is 01:43:31 And football team is an open book. Everybody can read it every day. So if you want to add something, it should not be a surprise to everybody. And I think, where is that idea coming from? You think we need a left bag. Why? We have already four.
Starting point is 01:43:44 That doesn't happen. You are, it's a work and progress all the time during the season, but the transfer windows, it clashes, obviously. And English people in professional football enjoy D-Day a bit more than probably in other countries. So that's what I didn't get that to a full extent, but I learned a lot about the excitement of a good transfer window. Did you always get on with them?
Starting point is 01:44:12 Yeah, I would say 100%. And Michael definitely, and Richard, I don't know. We spoke quite a few times after I left. So I like him. And I think they did an incredible job, honestly. Because you became bigger than the coach. You became such a huge, I mean, you still are such a huge figure in the city. I mean, my assistant who's been with me, my peer has been with me for 10 years.
Starting point is 01:44:36 She's from Liverpool, and I'm probably going to embarrass her now. But you're like the king to her. Not even in Liverpool. You're the king globally. Yeah. Because what you did that. Exactly. If I was, if I was a Michael Edwards or someone else at the club and I was trying to, that you have, you had ultimate power.
Starting point is 01:44:53 Kind of like Sir Alex Ferguson, he became, you know, he was everything. He is the state, he's on the stadium. He is the club. So I always wondered how anyone would be able to overturn your opinion or argue with you when you are the city. You're like, you're the great Yergen clock. But that's the outside world. Come on, I'm not, I'm an idiot. I don't sit there and I always said I need other people to understand things.
Starting point is 01:45:22 It's like my own opinion, I know already. I know, the more may I get up, I know my opinion. So come on, how can you get a better view on it on things? That's how it is. It's just by discussing with people. Yes, the final decision I have to make and I have no problem with that. But for that I need all people being really involved. And if you want to have an argument, have an argument.
Starting point is 01:45:42 And in the end, I will make the decision. Absolutely no problem. Did we have argument? Maybe, yes, I don't remember them. But it's not important because it's just, in the end, it's about the outcome. It's about what is best for the club. And I never had a problem with that. I never thought they all have to please me.
Starting point is 01:45:58 So I realized how famous I am after I left Liverpool. I have no clue. I was never in Liverpool out there. And on the bus, it's normal that the people cheer, because we they're everybody is there's here for everybody so i realized how good i was the coach since i'm not in the job anymore so because i thought what i can do everybody can do i realized maybe not so it's it's 100% the truth because in the job you just do try to sort every day the things in front of you that's what you try can i ask you about newness he he didn't seem
Starting point is 01:46:35 very happy on your last your last day darwin yeah we had an absolutely good relationship as good as can be with a striker who is not scoring as often as he wants as the people want and as I think he could have and with a striker who didn't play as often as definitely he wants so how can you have a fantastic relationship is would it be if he would I don't I didn't see that picture I heard about it if he would have stand there and be the number one and jumping after me crying his eyes out and and hugging me for 10 minutes I was okay, what's going on here. It's a completely normal situation.
Starting point is 01:47:16 I cannot. My first concern cannot be to please everybody. It's just not possible. It's not possible in that job. You have easy. The first problem starts with 25 players, 11 starting positions. So, sorry, more players are not happy than you make happy. That's already where it starts the problem.
Starting point is 01:47:37 So now you have to get through this. and I'm pretty sure he had super moments at Liverpool. We had super moments together. And in my last day, if I would have been him, I would have thought as well, okay, come on, the next one is a new chance for me. Because players do that. If it goes really well for them,
Starting point is 01:47:57 it's not that they think thanks to the coach. If it's not going well, they think, it's okay, it doesn't bring me often enough, it's not my fault, blah, blah, blah, all these kind of. We are humans, we are all the same, though it's not that they are. special in that moment and some of them think yeah i have to do more i have to do more for the week one week two week three and then i think now i did three weeks more i still not pick is not picking me
Starting point is 01:48:19 so it's this it's it's it's a bit you cannot have always harmony and and flowers and all this kind of things that's a competitive environment and you need to perform to get what you think you deserve when did you decide did you decide that you wanted to sign darwin how is that how do that The city signed exactly like before. We decided it all together involved in that process. And yes, that's how it is nowadays. We would have loved to sign him for lesser money. Of course.
Starting point is 01:48:52 But it wasn't in that moment not possible. We needed a striker. We wanted to have an extra option for a striker. Like we had Bobby always the best false nine in the world. And now we needed somebody with a bit more speed and stuff like this. The action is Moe and Sadio. I'm not sure if Sadio was still there. Probably not.
Starting point is 01:49:15 Sadio won that year. Yeah, I think Saudi went that year. So we had to change as well. Louis Diaz great. Cody Gagpo great. What kind of player we don't have? I thought Cody can play a little bit like Bobby, good footballer on the side, but feels much better on the wing, all this kind of thing.
Starting point is 01:49:32 So, yeah, of course, we all signed him together. No problem to admit that it maybe didn't work out. as good as good, but without Darwin units, so many things wouldn't have happened. The biggest comeback of all times at Newcastle, for example. Oh, I love that day. I love that day. We came on. Yeah. Just give me 15 seconds to explain how you can build a viable business online. The people I see winning in life don't have a perfect plan. They just take the first step and then the next and then they keep going. They stay obsessed and they stay consistent. And
Starting point is 01:50:08 Stan store, a platform I co-own, and one of our sponsors, is the best first step to help turn your knowledge into income. It only takes a couple of minutes to launch your business and start selling digital products, coaching, membership, or communities online, without any tech headaches or endless setup. Thousands of entrepreneurs, creators and risk takers, you stand to take control of their future, because Stan is for entrepreneurs, for those willing to put in the work and bet on themselves. If you're ready to start building, join us. Launch your business. today with a free 14-day trial at stephen bartlett dot stan dot store we launched these conversation cards and they sold out and we launched them again and they sold out again we launched
Starting point is 01:50:49 them again and they sold out again because people love playing these with colleagues at work with friends at home and also with family and we've also got a big audience that use them as journal prompts every single time a guest comes on the diary of a CEO they leave a question for the next guest in the diary and i've sat here with some of the most incredible people in the world and they've left all of these questions in the diary. And I've ranked them from one to three in terms of the depth, one being a starter question. And level three, if you look on the back here, this is a level three, becomes a much deeper question that builds even more connection. If you turn the cards over and you scan that QR code, you can see who answered the card and watch the video of them
Starting point is 01:51:30 answering it in real time. So if you would like to get your hands on some of these conversation cards, go to the diary.com or look at the link in the description below. Why did you leave Liverpool? I watched your videos announcing your departure so many times and I was almost trying to read between the lines. Oh. I was trying to read between the lines. Tell me what you read.
Starting point is 01:51:51 No, I was just, you know, because you talk about just the energy, not having the energy for it. That's kind of how I was interpreting. You know, you sat down with your board. Your board talked about plans for next year and you realized in that moment that you didn't have the energy to rebuild and go again, et cetera? No, no, not to rebuild.
Starting point is 01:52:09 We didn't have to rebuild. I know that the team is a good team. My expectation of myself is I'm the energy giver to everybody in this environment. Like, if somebody has struggled, come on, you can have my mind. Don't need it. Let's go. I have to be on top of, absolute top of my game to be the guy who deserves to be the level pool manager and that's what I said when I said in the day when I feel I don't know that
Starting point is 01:52:38 anymore then I don't so that I say okay let's wait until everybody sees it and then they can give him a sec and la la la all these kind of things I cannot do it like that not after the time we had together I realized I don't want to be there after all the time we had together I don't want to be the guy I don't want to go on tour to you say bye because I loved it all every day so it's then you realize, I need a break, whatever, I need to have something else. And you cannot do that in that business. You cannot say, ladies gentlemen, give me a year, see you later. And it's just not like that.
Starting point is 01:53:16 And I really think we did what we had to do to say what we felt and thought in that moment. And it was exactly like that. I didn't have the energy to think about what's next. I didn't want to think about what's next. I just wanted to go. I was happy with finishing the season, but then don't ask me, what can we do here, what can we do there, what can I?
Starting point is 01:53:41 It was all my responsibility for all the time because, yes, I don't decide money, but all the rest, it was in my hands from a specific moment on. COVID kicked in, no spoiling director, Michael came after I left. It was not there anymore. It was not because we had a problem or whatever, not at all.
Starting point is 01:54:00 It was just, they wanted, to find a leader for the Pact and founded with Michael and Richard and Arne obviously now working really close together so that was the decision but there was a time there was no Richard, no Michael no Julian Ward
Starting point is 01:54:17 so it was just me sitting there like on the top of all the things and we had to win football games but all the rest was on my plate as well it was an intense time it wasn't a structure around you in that regard. COVID changed a lot.
Starting point is 01:54:37 I mean, people didn't fly as much anymore. The owners didn't come that off and over. It was like budget calls were on the phone. More or less, we brought in York Schmachter, because we didn't have a sporting director at the time, in fact. Julian came back, but then, I don't even know exactly why he left again. So these kind of things that just happened.
Starting point is 01:55:00 And the only guys who were over there, there were we, the coaches and the football team. So they were just the normal stuff over a day. So who was doing the sporting director stuff? Yeah, us and together with, in that one window with, I think it was with York Schmattger, the general guy we brought over. I don't even know if Julian Ward was still there, the lawyers, the scouts. So.
Starting point is 01:55:25 Do you think you could ever go back and manage Liverpool again? Is that within the realm of possibilities? I said I will never coach a different team in England so that means if then it's Liverpool yeah so yeah theoretically it's possible what would it take theoretically for you to want to do that
Starting point is 01:55:48 psychologically I don't I don't even know exactly I just it must be I love what I do right now I don't miss coaching I don't I mean, I do coach, but just different, not players. And I don't miss it. I don't miss standing in the rain two and a half, three hours.
Starting point is 01:56:08 And I don't miss going to press conference four times, three times a week. Having 12, 10, 12 interviews a week, I don't miss that. I don't. So I don't miss being in the dressing room, like in a sense of that I didn't have it often. I coached 1,080-something games. So I was in a dress room very, very often, and I don't want to die in a dressing room
Starting point is 01:56:43 just because it's so nice. It smells. So it's these kind of things. But there might be something, I'm 58, that's from your perspective old, from other perspective, from the other side. It's not that oath. That means I could make the decision in a few years.
Starting point is 01:56:58 I don't know. Do I have to make the decision today? I will not coach again. But thank God I don't have to do that. I can just see what future brings. But now I'm involved in a project. I really love and I love the people I'm working together with and the clubs we are responsible for
Starting point is 01:57:15 and the countries the clubs are in. So I like doing what I'm doing right now. and in my mind only if I'm focused 100% on it I can do it really good and that's what I always want to do to do those are the things you don't miss what do you miss
Starting point is 01:57:34 sometimes people so yeah sometimes I miss people like I wish I so that's I don't miss a dressing room as a dressing room but sitting there in the restaurant with the players and having a nice, Chad, it's nice.
Starting point is 01:57:52 It was always nice. When they were just in a good mood, we won a lot of games. So, like, there was often a very good mood in the building. And standing there, hearing them laugh. I still have virtual laugh in my ear, for example. Yes, this kind, this part of the job is obviously, but that's for these players, which I had the last time. It's now, do I miss it in general with football players?
Starting point is 01:58:20 not right now. It's not like that. But there's really not a lot, to be honest, what I miss. Because I'm still in the business I know most about. So the football part, I don't miss because I have it. And the only thing is like I don't have to be outside. I'm not the guy in the chair before a game and stuff like this. No, I honestly, that's probably the best because I don't miss anything.
Starting point is 01:58:50 that's how it is. When I look at your career, mine's, Dortmund, Liverpool, you seem to always be successful. And it's extremely rare. It's extremely rare. And you seem to always succeed with a lot of passion and all those things. But my question is, I think about the audience we have, which are often business people, leaders, CEOs. Is there anything else that we haven't touched upon that is central to your idea of getting the best out of a group of people? We talked about being a sort of bespoke leader being the jigsaw piece you need to be to get the best out of a person. We talked about
Starting point is 01:59:23 giving everything. Is there anything else that's really central to your philosophy of leadership and management that you think is important that we haven't touched upon yet? That young coaches might be able to... Create the best team possible. And I mean, in an understanding of a team.
Starting point is 01:59:42 Like, really, there must be a reason why this team wins and not the other team because there are other teams out there. They try up everything so don't waste time with walking next to each other not knowing anything about each other not being bothered about the problems of each other not being interested about each other no no no I want to grow together and it was my job to help them to grow to create situation where they could do that to make sure and if I had to be harsh to all of them that they found a way to get together I did that it was not what I said it was what they needed to understand why we are a very special team
Starting point is 02:00:15 in a very hard and difficult competition. But we have to find a reason why we deserve it more than others. Yes, that's what I say, what you have to do. And that's what I, people want to convince today with knowledge. They want to say, I know everything about that. I can tell you, I can explain it to you, sir. But it's in the end, that's one thing and other people can know as well. It's about how close can we really grow together to go out there and smash the,
Starting point is 02:00:45 whatever out of them. So that's the thing what I wanted or what I always did. So it was always clear for us, we would walk, I don't know,
Starting point is 02:00:59 we would go through fire. I'm not sure if you said anything, but we really would do absolutely everything. And without me telling every day to find a way to grow as much together, that was obvious. How do I get people to walk through fire?
Starting point is 02:01:10 So you're talking about making sure the bonds amongst themselves are strong. I heard stories of you making sure everybody knew everybody's name when you first arrived and things like that. But not players, it was staff. The staff names, etc. What were you doing to get people to walk through fire? And that's exactly, that's exactly.
Starting point is 02:01:27 That's a good question. There's no answer for the question because it would mean you say one thing and for everybody runs. That's not like that. You have to create a culture and an environment, a situation, a vibe where everybody realized this is. special. The underlining message is this is special and now let's go for it. This is worth it. This means really more to all of us that we really can fight more for it. What is special? The togetherness, the way we had, the way we, and people can say that's in our club the same, but the way we interacted in the training ground with the kitchen stuff,
Starting point is 02:02:07 with the respect we showed every day with the kid man, with the gardeners, with all the people, that was for me most important because it just you just realized that's the respect you show it's the respect you get you can't show respect you don't deserve any so that's how it is and you don't have it's not a lesson in the sense of that I tell you let me sit here you have to respect the gardener and then the other people will respect you as well it said you don't do it like that it's just you learn that show respect you get respect don't show respect you don't deserve it so all these little things over there There's not a big thing. It's not every day I go for them and tell them why is this different, why is that different. The way you deal with situations, we found a way for us that the most important information about the game
Starting point is 02:02:56 was what I said and not was in the media, not what was in social media. And I said, it was good. It was good. There was still all the things out there were written but that were not important anymore. When I said it was not good, then could they write, yeah,
Starting point is 02:03:11 but you won 3-0, and then we found a way. to talk about it and worked on it. We created our own world in that time, which was more important than the outside world. How is not being respectful to the Gardner going to lose you the Champions League? What is the through line? I believe just in, if you cannot do that,
Starting point is 02:03:33 if you don't appreciate what other people do, then you can't appreciate what your teammate is doing. If you don't, that's just a little sign. It's not that, of course, there's not direct impact from here. to there, but in the end, I'm pretty sure if you would really have a brief look at it in one or two situations, wow, it doesn't look like a proper fella, and then you go back to the beginning, you would say, yeah, because it isn't, I can tell you. I'm fascinated by this point, because when I was at Old Trafford and the ladies who served
Starting point is 02:04:04 the food in the boxes and lounges, when I'd ask them what was different after Fergie left, the thing they kept saying to me was oh it's just so different around here and I'd say explain to me how they go I don't know just start his focus and just knew our names that's what they would say and it's a strange thing to hear that the only symptom that some of the staff in the stadium
Starting point is 02:04:25 could point at was just the new leadership don't know our names yeah but this is obviously not the answer to the men united problems that's just the situation with the ladies or whatever working in that area but it shows if that doesn't then you don't know theoretically their names.
Starting point is 02:04:41 What it shows is the togetherness is not there anymore. It starts already with a, yes, Alex, it was just different. And then you, yeah, but not on day one. But after 23 years, of course it was different. Of course he knew your name. He saw you growing up. So how can you compare that?
Starting point is 02:04:59 This was under Edward Wood, just for the context. This wasn't under any else or Amerim. This was before then a couple of years ago. Yeah. And I just always found that for me that as a business leader became a really interesting reference point because as you said, it's just a downstream symptom of something
Starting point is 02:05:15 where the club has gone from feeling like a family and special and close and tight and these values to the decay of the values and it's been all the way down to the stream at the bottom. But this is a generation discussion, isn't it? So like in the past, again, I'm not that old that I say
Starting point is 02:05:34 in the past everything was better, for sure or not, but we are differently. raised. That's how it is. I came home. I walked home in a 1,200 people village. I had a 400 meter walk from the bus station to my home. I walked home. Obviously, a lady crossed my way. I didn't remember it. I arrived at home after 200 meters, more meters. My mom said, why you didn't say hello to Mrs. So-and-so? What? So does that help? Does that help? be in life. I'm not sure.
Starting point is 02:06:10 It's just how you get ready. So I didn't run back and say, sorry, hello. But next time, believe me, it lead it. So in my life, where everybody, a lot of people recognize me, so it'd be difficult not to say hello to people because of that. But I start obviously getting attention. If I can't get through something, and now I would say, hello, that doesn't work properly for me anymore.
Starting point is 02:06:32 But it's still in me. One thing is the things we read. The other thing is the things we feel. The other thing is how we get treated. We all are the result of a lot of things what happened to us. And as long as we are together, let's make sure that we influence each other as positive as somehow possible. And let's see where it leads us to. That's the idea I have.
Starting point is 02:06:54 A lot of managers or leaders or CEOs would focus on tactics and strategy first and foremost. And as you say, the information and all those things. But it appears that you focus somewhere else. Not first. Same time. It's not first. It's not same time. It's same time.
Starting point is 02:07:11 I, 24 hours a day, two hours time for training. There's not a lot more you can do. Maybe you have another in the preseason, definitely more than another session, two hours, four hours, 20 hours left, seven, eight hours sleep. 12 more hours. Welcome. What can we do with that? That's become the best group we can be.
Starting point is 02:07:30 So that's I'm 100% interested in, definitely. The best group we can be. That's those relationships, those values. Yeah. And were there any particular changes you made to how the team interacted with each other? I know that the INEOS guys told me at Manchester United, they've changed the, like, canteens so that people don't sit on separate tables now and the team are together when they eat.
Starting point is 02:07:52 Just small things like this that some people might think are inconsequential. Are there any things that you changed? Any rules or policies? I don't like these obvious things too much. if you don't like each other and the size of the table makes no difference to be honest I don't say that's not important
Starting point is 02:08:16 I don't see the real effect I want to reach it in a different way I want to introduce them to each other in a specific way on the pitch by the way that's where it starts because we have football team We are not the community and just sit there and drink tea and biscuits. It's a real competitive environment and it's all to get the best out of the boys on the football pitch.
Starting point is 02:08:43 So rules pitch, rules, dressing room. But then there's so many things, left and right of the rules. There's so many things you can do together. There's so much to talk about, so much to know about. And that's what life is. Otherwise, we just live next to each other. And we don't benefit from each other. That makes no sense.
Starting point is 02:09:02 I don't want to make it. Make it bigger than it is, but my general understanding from a football team is to become the best football team you can be. This is as important as tactics, as important as tactics. They can have the best tactics. The guys don't respect, don't like each other, nobody will see them ever, ever. So, you have the worst tactics, but they love each other. Boy, they still can win. That's possible.
Starting point is 02:09:31 Isle World, great team. good coach you have a good chance to be successful I have two pictures that we haven't shown yet but this particular picture is of
Starting point is 02:09:43 Elizabeth yeah Mama yeah 2011 we became champion with Dortmund my home
Starting point is 02:09:53 club S.V.Gladen invited me build a stage my elder sister wrote a poem My mom couldn't have been prouder, obviously. That day, I saw my teammates from my first football team that were all there.
Starting point is 02:10:14 Nobody would have thought that somebody from there would arrive where I was there. Yeah, great day. Lisbitt was a really, really nice woman, I have to say. She passed away in 2021 after 40, because of everything that was going on at the time with the pandemic you weren't able to attend her funeral because of the travel restrictions and all those kinds of things she did get to see your your success she got to see that's a big difference so i was not in a funeral and that was
Starting point is 02:10:49 the sounds crazy online funeral was one of the saddest things i i experienced in my life but i made it happen at least that was good that we could see it that we could be part of it we couldn't be there. My mom had in the end had dementia, so it's not that she would have known that I was not there when she was lying there. That's not a nice thing, but she
Starting point is 02:11:16 saw the majority of my working life if you want. My dad didn't see my coaching life. So that's there's no nothing is perfect. But mom was super happy. was a very happy lady until she
Starting point is 02:11:34 could remember us and see us and recognize us and the time when she couldn't do that anymore was not too long but that's a can't wait for the day when somebody finds a solution for these kind of things for these kind of diseases
Starting point is 02:11:54 and because in the age obviously you don't think about it but if you come older they think who dies today just of a heart attack and not by having already dementia or stuff like this and don't recognize the kids anymore and stuff like this you don't want that you just can get through this by ignoring the fact and hoping that science will find a way until we get there yeah she started to lose her memories of her family because of dementia yeah
Starting point is 02:12:32 So, like, the normal things on phone, she didn't know, didn't recognize my voice first. This is a strange, strange disease or whatever, however call it. It closed so many doors and opens others. So long-time memory, incredible. She recognized ladies in the street. They were together in primary school, stuff like this, but didn't know. We were to test these kind of things. It's not a competition of things you forget or whatever.
Starting point is 02:13:04 There are a lot of things you forget, and especially for the people, and that was my sisters who took care of her, obviously. That's not nice if she don't recognize you. Who are you? Bawa, go away, these things. How is that to deal with as a family member when someone you love, a parent can no longer recognize who you are?
Starting point is 02:13:26 It sounds like a grief, it was a heartbreak. Yeah. I think obviously my sisters were around, so for them it's harder, of course, because they were around. For me, it was not a problem at all because I knew she loved me more than our life in a moment she can recognize me anymore that it was not a problem for me.
Starting point is 02:13:45 I just felt for her. That is really, that's really so hard. It must be so hard. If you have bright moments where I'm, oh, I know, oh my God, you are here, what are you doing here? And then, too, going again. it's really not nice and I really sincerely hope we find yeah medication for that I think science is in a good way but still a long way to go but thanks for this picture I don't I have it
Starting point is 02:14:15 on my phone somewhere but I don't have it as a yeah thank you very much faith is a big part of your life as well yeah your belief in God yeah and from what I understood that's not always been the case when you're a younger man you weren't religious in the same way that you are now? Is that accurate or? I wouldn't say I'm religious, I believe, but I don't, well, I don't know 100% what religious means to be 100% honest. But this lady, my mom, prayed every night before going to bed.
Starting point is 02:14:45 But the problem is that the one thing we prayed, the other thing, she said, because she couldn't be hard with me, she just had no weapons. The only thing she could say, don't forget if you do that again, I will have to tell the dad at the weekend when it's coming back. So it was like the only threat she had, the only weapon she carried her out. And I obviously was smart enough to realize that whatever I did, she never told my dad. From time that I went to church, I had a short spell where I thought, because Sunday morning church was when I played games, I have to go to church, I cannot play football anymore, but that lasted exactly one game. so once Sunday
Starting point is 02:15:25 then I thought God cannot be that hard he cannot think that I have to go to church when I love football so much it cannot
Starting point is 02:15:35 it can't be like that and he isn't I'm pretty sure so I found my way for me it's for me it's to live together we have to make sure
Starting point is 02:15:51 that we that we don't think the only thing what is interesting is my own well-being. We have to make sure that we really understand being alone
Starting point is 02:15:58 in a good position doesn't help. Yes, it's completely normal that we all try to get as far as we can in our career, in our life and all these kind of things, but it's really important
Starting point is 02:16:08 that we make sure that we really try to work properly together, to live properly together and all these kind of things. For me, this is my faith. It's based on my,
Starting point is 02:16:18 this understanding is based on my faith. And common sense, obviously, and that's the way I believe. And I think that's the best thing you can say about religion when it's like that, that it keeps people in a good place. If religion can't do that, then that's not the right religion for me. So it's really about that. We have to be tolerant. We have to.
Starting point is 02:16:46 It's no problem. It's a wonderful planet. It's a wonderful world we are living in. but it's not for one or two it's for all of us and we have to make sure that that works out and I think the right faith can help you with that
Starting point is 02:17:02 but I don't know what is the right face I only know what is for me so yeah for me it's the right thing to do and I never doubted it to be honest with all the information you get in life
Starting point is 02:17:14 God is real for me and Jesus of course yeah what goals have you got left to accomplish what is left on your list if anything at all
Starting point is 02:17:29 because you've got you're right you're probably halfway through your life the way things are going in terms of people life expectancy increasing halfway through 116 we have the next podcast yeah I want to travel
Starting point is 02:17:40 that's what we're doing started now I want to be together with Ola as much as you can but not that much that she or I don't want to be around each other anymore because I really think
Starting point is 02:17:50 You see people and think, what is your husband doing? Oh, is your home? Oh, God. So, no, no, no, I'm not that. But I'm very busy, so I'm a lot of the way. So that's fine. But I want to spend up with her, with the kids, with the grandkids.
Starting point is 02:18:02 I don't have this kind of ambitions. I want to do really well for it, Bull, really well. I feel already responsible for all the people I work together with. That's a very interesting thing for me. That feels so quick, really responsible. But I do. So I want to do it as good as we can. have the best time possible
Starting point is 02:18:21 let's see what happens then but on a private basis I can tell you with all things happening around stay healthy and enjoy this part of life because you know now most things happen and most things were really good there was another time when you're not sure
Starting point is 02:18:38 where we want to go where what's possible how safe you will be and all these kind of things where will you live in the future and so I know where we will live I know how things worked out. That's really good. I'm not that old that I cannot move.
Starting point is 02:18:53 So move and try and do sports and travel and all these kind of things. So I'm more than happy with the things how they, how they happened. I'm really, really happy. I'm surprised how my career was. I never thought that and you cannot plan it
Starting point is 02:19:13 and stuff like this. I'm super happy with my private life. how it is, super happy with the misses, so happy with the kids, super happy with the grandkids. It's all really good. So what can you want more really without sounding ridiculous that you think, oh, you always do on that? And the rest is job.
Starting point is 02:19:32 And the job I always want to do as somehow possible. And that's still the case. Is he a man United? my god i know if you ever want a job at a football club manchester united would uh yeah yeah yeah after all the time he spent together there you want to tell me that yeah no but you know it's um it's it's really it's really interesting to me because i think there's always an assumption that people want to continue to i don't i don't understand that do the same you do because that's what you are good at i know i'm good as a manager i know so why should i don't have to prove that not even to me
Starting point is 02:20:16 have to prove that. I can raise my hand and tomorrow I can coach club X, Y and set clubs who are happy now with sector manager and I don't want that. But to be my best friend,
Starting point is 02:20:29 that might come back that I say, okay, I'm ready, that might. I don't know today, but in this moment it's not that I cannot do what I do while thinking with one leg being still there.
Starting point is 02:20:39 I was never like that. I never looked right or left when I was at Mainz. I could have changed the club every year for the first seven it was so obvious that something is going on there pretty special the clubs want to oh we want to have him and I never thought a second that I want to go there I wanted to stay at minds to do what we do and to learn what I thought I have to learn same at Dortmund same at Liverpool until I thought it's not right if that comes again
Starting point is 02:21:08 let's see what we can what we will do that's what the decision I wanted I didn't want to make the job until I barely can move, I barely can travel, I barely, he says, can you help me? I didn't want to do that. Here, we're sitting and yes, I'm 25 years older than you, but we both could probably run around the corner now and it would not be the biggest difference. You're in great safe.
Starting point is 02:21:32 Yeah, that's it, because I train. That's how it is. But I never did while I was a manager. That's the next thing. I just grew more and more and more. And now we have time for that as well. now it's good how it is well you um even as the united friend you brought so much to the premier league that it was it was weirdly sad also very happy when you decided that you were going to leave
Starting point is 02:21:55 i i felt two feelings at the same time i felt very very happy that this was this liverpool era in my view was over because i thought there's no way you leaving you're more than just a manager you're the spirit of the city you're the spirit of the fan base you're actually sort of personify the liverpool fan base in my mind extremely passionate all in togetherness. And as, you know, your former, I think he was your chairman or owner of mine said, you did, you brought the team together,
Starting point is 02:22:22 you then brought the city together, and that had a profound impact, both on Liverpool, but also on the Premier League, and on my enjoyment and my misery as a rival fan. And that's a really, really remarkable thing. You've also inspired me as a lot on a personal level as a leader. Just about, you know, everything you said there about how important it is to focus equally on the people
Starting point is 02:22:42 and the team and the togetherness and not just on the tactics and the strategy and how passion can be and a wonderful accelerant for performance and for feeling like this is special. And that's something that I think you've personified as a leader. We have a closing tradition on this podcast where the last guest leaves a question
Starting point is 02:23:01 for the next guest not knowing who they're leaving it for. Oh. And the question... Oh, it's for me now, the message. Yes. Oh. Question that's been left for you. As you look back on your career, is there a particular moment, a particular conversation, a particular day, that if you could, you would go back and change or say something you wish you had said?
Starting point is 02:23:30 I honestly, the problem is I would probably would say no. I wouldn't go back and try to change it because it wouldn't have a big impact. situations we had the big situations I could influence with the things I said to specific moments which were then decisive you just stand there and watch Aguero in or not in we have the same problem with United you we ever think that he's called the ball goes in or the ball is over the line for 11 millimeter or not that has nothing to do with what I say would I wish if I could go there and give it a little push? Yes.
Starting point is 02:24:15 Would I wish James Madison would block the shot of Vincent Compagnie that he cannot score the goal against Lester? Yes, but it had nothing to do with what I said. And so the things I said I said in a moment for the right reasons. And sometimes they had the impact I wished and wanted and sometimes not. Yeah, I had to accept that. That was the other thing that Jamie Carragher asked.
Starting point is 02:24:48 He said, when you see, when you see Clark, ask him how he feels about his former assistant manager, Pep Lingers, going and working at Manchester City. Absolutely, no problem. I like it. I like both peps. That's how it is. No problem with that. I worked together with Pep Blinders.
Starting point is 02:25:06 He was an inspiration for me every day when we work together. Absolutely every day I learned a lot from him and Pep Guardiola I couldn't respect a manager more and when they asked me like a bit
Starting point is 02:25:20 what do you think? Can we? Of course you can. Pep Linus come on find a guy who worked together with Pep Linus with Pep Cardiola
Starting point is 02:25:28 and Juergian Club. I would read a book. And yeah and Pep knew exactly what he was looking for. He wanted to get out exactly this kind of
Starting point is 02:25:43 spark fire from and Pep has that. Pep is Pep blinders has that. He's an extreme well of energy and so I'm happy for them both. We're playing you guys this week, this weekend
Starting point is 02:26:01 on Sunday. What? Manchester United Liverpool this Sunday. You didn't know. It's at Anfield. It's a Premier League. darling that's crazy that you don't know yeah yeah but hopefully after so this all come out just after that so i'm hoping that's four losses oh we come after that yeah yeah when when do we go down hopefully the day after but we'll see um so hopefully this is your fourth Liverpool's fourth loss in a row and uh the fan base are growing increasingly impatient and they're annoyed and
Starting point is 02:26:31 amram is now won another another game in a row so this is this conversation will come out straight after Well, now, we play in the Enfield. Yeah, yeah, yeah. Oh, good luck. They have to strike back, yeah, you know. That's never a good situation. You know, the two days ago or so, I just in the morning, I wake up pretty dirt in the morning. So I throw on YouTube and have a look, and then it shows me behind the scenes footage from the seven-nil.
Starting point is 02:27:03 The seven-nil, oh, gosh. Yeah, yeah, yeah. And I never saw that. I know, I saw it, but it's like the 7-0, obviously. I know the goals and stuff, but it's the camera different, it's in the stands. It's really good. So, okay, fine, I watch it, 19 minutes, really good. So all the goals again, and you see players in the dressing room,
Starting point is 02:27:19 although we're waiting to the restroom, really good. The next day, I open, and because you know how it is with the algorithm, now I see the 5-0 at Manchester. So, and I watch that. And today I come in here and had no clue that you are on Manchester Tonight at fans. So I was really well prepared for that talk, I have to say. Without knowing. Damn.
Starting point is 02:27:45 Thank you so much, Juergen. Thank you for taking the time. Thank you for being an inspiration to me, but also thank you for all that you brought to the Northwest and to Liverpool. Sure. Thanks. Welcome. It was my pleasure. Honestly, thank you so much. And I've learned so much from you as a leader and also as a man.
Starting point is 02:27:59 And in the lead up to this, I spoke to so many people around you that have worked with you. I contacted Jordan Henderson. I spoke to Carriger, who knows. you through various people. I think he managed him for one game, he said. Yeah, yeah, in Australia. And they all said the same thing. They all said that you're the same man on and off the camera. You're a person that brings people together. You're extremely likable, but you have high standards and are an incredibly passionate person. And the narrative was consistently, he is the same man on and off camera, which is a credit to yourself and no wonder
Starting point is 02:28:27 why people were willing to walk through fire with you. Yeah. It's incredible what you've accomplished. And I hope, selfishly as a football fan, I hope we see back in the game at some point. Maybe Real Madrid or Manchester, you know, whatever. You never know. You never know. Thank you so much. Thank you.

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