The Diary Of A CEO with Steven Bartlett - Masculinity Debate: Are Dating Apps Creating A Generation Of Incels?! Lonely Men Are More Dangerous Than Ever!

Episode Date: March 31, 2025

Are we raising a lost generation of men? Is society failing young boys? In this emergency discussion, Steven sits down with expert guests to explore the recently published ‘Lost Boys Report’. The... Diary Of A CEO’s masculinity discussion is joined by Scott Galloway and Logan Ury. Scott Galloway is a member of the advisory council for the American Institute for Boys and Men and Professor of Marketing at the New York Stern School of Business. Logan Ury is a behavioural scientist turned dating coach and Director of Relationship Science at Hinge.  In this discussion, Scott, Logan, and Steven discuss topics such as, how toxic masculinity has a grip on young men, whether dating apps are creating a generation of incels, the rising levels of violence among adolescent men, and why young boys are giving up on love and work.  00:00 Intro 02:13 The Lost Boys Report 03:46 Who Is Logan and What Does She Do? 05:07 Who Is Scott 06:12 How Did This Happen? 10:38 Fatherless Homes 14:40 Are Boys Mentally Weaker? 16:51 Is the Education System the Problem? 22:49 Where Are Male Role Models? 30:08 What the Stats Say About Dating 34:42 Dating Standards 44:23 Do Women Really Want Emotionally Attuned Men? 46:16 If They're Okay, Always Go on a Second Date 48:06 Men's Groups: Should We Have Them and What Are the Benefits? 54:57 Ads 55:50 Steve's Supportive Group of Friends 1:02:42 The Dangers of Porn for Young Boys 1:08:01 How Scott Helps Men With Porn Addiction 1:13:12 Men Approaching Women in a Post-MeToo Era 1:15:27 Teens Don’t Know How to Ask Girls Out in Person 1:25:22 Do Successful Women Struggle to Find a Partner? 1:28:11 Ads 1:29:14 The Rise of Feminism 1:30:54 Money Equals Identity for Men 1:36:09 Does Money Give Self-Worth to Women? 1:38:42 The Human Dating Boot Camp 1:47:33 How Is the Left Going to Get Men Back? 1:52:16 Advice for Parents of Young Boys 1:55:12 What Scott and Steve Had to Unlearn About Being a Man 2:10:02 Closing Message for the Lost Boys You can learn more about the March 2025 CSJ Report, here: https://g2ul0.app.link/2kI16MnW6Rb  Follow Scott:  Instagram - https://g2ul0.app.link/iY8VsRwW6Rb  Twitter - https://g2ul0.app.link/mtdT5dzW6Rb  Website - https://g2ul0.app.link/V8ukmVDW6Rb  Follow Logan: Instagram - https://g2ul0.app.link/z6h5BeGW6Rb  Twitter - https://g2ul0.app.link/jzjDZkIW6Rb  Website - https://g2ul0.app.link/5SIP1FOW6Rb  You can purchase Scott’s book, ‘The Algebra of Happiness: The Pursuit of Success, Love and What It All Means’, here: https://g2ul0.app.link/gNRRlBCU6Rb  You can purchase Logan’s book, ‘How to Not Die Alone: The Surprising Science That Will Help You Find Love’, here: https://g2ul0.app.link/4aQGk5EU6Rb  Research document: https://stevenbartlett.com/wp-content/uploads/2025/03/DOAC-Lost-Boys-Independent-Research-and-Further-Reading.pdf Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes  My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook  Get your hands on the Diary Of A CEO Conversation Cards here: https://bit.ly/conversationcards-mp Sign up to receive email updates about Diary Of A CEO here: https://bit.ly/diary-of-a-ceo-yt  Ready to think like a CEO? Gain access to the 100 CEOs newsletter here: https://bit.ly/100-ceos-newsletter  Follow me: https://g2ul0.app.link/gnGqL4IsKKb  Sponsors: Shopify - https://shopify.com/bartlett Perfect Ted - https://www.perfectted.com with code DIARY40 for 40% off Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 This is a critical conversation around truly the future of humanity. But we don't like to talk about this. This report is absolutely shocking. This is a crisis and young men are struggling. So I sat down with two leading voices on societal issues to discuss the rise of millions of lonely addicted men. And the most important question is how do we fix this? So let's start with this graph. It shows that young women are now out earning young men. It is true. We have given women so many tools to achieve, but now boys are being left behind. And that the number of males aged 16 to 24 who are not in educational employment has
Starting point is 00:00:33 increased by a staggering 40%. And the data I've seen is that when the woman in the relationship starts making more money, they become twice as likely to get divorced. Because traditionally women seek partners who have more economic or social status than they do. And emotional intelligence is the new currency in dating. But these guys were raised not to be emotionally intelligent, but to be a provider. That a lack of male involvement in kids' lives is a big factor leading to this. And once they lose a male role model, they become much more likely to engage in criminal activity.
Starting point is 00:01:02 And so we are just creating a lot of these angry, young, single men who are saying, well, this is rigged against me. We actually have a massive audience to write in. And this guy, Jeffrey, wrote in and said, my entire life, I've never felt like I was good enough. Like I could never earn my place in society. It's devastating. But something that's controversial,
Starting point is 00:01:19 I'm going to push back on. I think the secret weapon for men that they don't leverage is to do. I want to hear a woman's perspective on it. Honestly, what I would do is... I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button. Wherever you're listening to this, I would like to make a deal with you. If you could do me a huge favour and hit that subscribe
Starting point is 00:01:47 button I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love. If you could do me that small favour and hit the follow button wherever you're to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. Lost Boys In March 2025, the Center of Social Justice released this report, which has sent a couple
Starting point is 00:02:21 of shockwaves across the UK, especially across the media. And just to give you a little bit of a sort of preface and some context on what this report says, at the start of the report, Andy Cook, who's the CEO of the report, says, we listen to those working on the front line, the teachers, the youth workers, the charities, and the parents who day in, day out see the struggles of young people. And in recent years, they've been telling us the same thing. Something is going on with our boys. And because of this, they wrote this report called The Lost Boys, which looks at all of the different facets of why young men are struggling. And in this report, they say boys are struggling in education, they're more likely to take
Starting point is 00:02:58 their own lives, they're finding it more difficult to find stable work, and far too often they're caught in crime. The numbers don't lie. Something has shifted and we cannot ignore it any longer. It's not just about Andrew Tate or online influences. These are symptoms, not the cause. The deeper truth is that too many boys are growing up without the guidance, discipline and purpose they need to survive. And there's some frankly horrific graphs, which actually sent the CEO of my company, a lady called Georgie, into quite an emotional state. She texted me and told me she was crying looking at some of these graphs, which we'll talk about today.
Starting point is 00:03:33 But this is a subject that I know both of you know very, very well. So I'm keen to get into exactly why this is happening and what we can do about it. But to preface this discussion, to understand where you both come from and the perspective you have, Logan, who are you? Yeah. And what do you do? I'm a behavioral scientist termed dating coach. So that means that I take all the lessons from the field of behavioral science, how
Starting point is 00:03:54 we make decisions, and then I apply them to the field of relationship science, which is how love works. And so I'm really passionate about this topic because for a long time I've found that wherever I go people say, oh, I know all these great single women. Do you know any great single guys? And I just thought, oh, okay, maybe that's always been happening. But when I actually dug into the data, I saw that we are truly in a dating crisis right now and there is a huge mating gap between the type of men that women are looking for
Starting point is 00:04:24 and the type of men that are available. This is a critical conversation around truly the future of humanity because marriage rates are down, that means birth rates are down, and so this conversation is extremely important. And what sort of reference points do you draw upon because you've got some sort of unique access to data, right? Right. So I work at Hinge for the last five years and so I have access to tons of data there around how daters are dating now, how daters are dating differently, what sets successful daters apart.
Starting point is 00:04:53 And then I also have conducted my own research for this conversation. So I sent out a survey to thousands of my newsletter subscribers and people were very excited to talk about this and I've conducted a lot of new research that I'll be sharing for the first time on this topic. So I make my living looking at data and trying to come up with insights. I spend most of my career looking at data to try and make, add shareholder value. And then I have the luxury now focusing on things I'm really interested in. And I just sort of stumbled upon data about the reflects that the cohort that has ascended fastest globally
Starting point is 00:05:27 is women, and this is a wonderful thing and a huge collective victory. And the group that has fallen furthest fastest is men in Western markets. And the data was just so overwhelming. And also, I was close to being one of these men. I didn't have a lot of economic or romantic prospects when I was a young man, but there were programs
Starting point is 00:05:49 and an environment where I could be successful. And I worry that some of the temptations of technology, the economic trends, had they been where they are now, then I could have very easily ended up a statistic. So I just sort of relate to these problems. I'm keen to understand from your perspectives what you think like the first domino that falls in a young man's life or a young boy's life that causes the outcomes we're talking about today. Like, where is the first place to start? So the research I've looked at in Richard Reeves from the American Institute of Boys
Starting point is 00:06:25 and Men, a single research here, the point of failure if you reverse engineered issues to is when a boy loses a male role model. And that is in the US, we have the second most single family parent homes behind Sweden. And what's interesting is that in single parent homes, girls actually have similar outcomes, similar rates of high school attendance, income rates of self harm. Boys, once they lose a male role model, become much more likely to be incarcerated,
Starting point is 00:06:52 engage in criminal activity, harm themselves. It ends up that while being physically stronger, boys are emotionally and mentally much weaker. So the loss of a male role model is, I would argue, kind of the first point of failure that predicts that a kid, a boy is going to struggle. And that has impacts on family court, economic policy, and just general zeitgeist in our society where men need to step up. If we want better men, we need to be better men.
Starting point is 00:07:23 We need to step into that void. Another one that Richard Reeves talks about is that there's not enough men in the education system. So I believe when Tim Walz was a teacher, one out of three teachers in his school was a man, but now it's like 24%. And so where do kids spend most of their time in school and who's teaching them? Mostly not men.
Starting point is 00:07:42 And you think, well, women can be fantastic teachers, and it's true. But after school programs, not as many coaches that typically are male, not as much compensation, so they don't get rewarded for being coaches. And if you just think about it logically, who does a teacher champion? A teacher champion is someone that
Starting point is 00:07:58 reminds them of themselves when they were a kid. And also, just look at the, there's incredible bias, I would argue, against males in school. A boy is twice as likely to be suspended on a behavior-adjusted basis. Twice as likely to be suspended for the exact same infraction as a girl.
Starting point is 00:08:15 Five times as likely if it's a black boy. And so, and once you're suspended twice, it probably means you're not going to college. In addition, look at the behaviors we promote in school. Sit still, be a pleaser, be organized, raise your hand. You basically just described a girl. And so, and also quite frankly, a lot of the jobs that require tertiary education
Starting point is 00:08:35 attainment, there's more women now in law school and medical school and quite frankly, good for them. They're just better at that. They're better students, they deserve to make more money, they deserve it, but the reality reality is it has huge ramifications When we no longer have wood Ottawa metal shop, they've gone away, right? So those used to be a past to do some middle-class jobs. They've been replaced by computer science So what are the paths for the two-thirds of males that aren't gonna end up with a traditional liberal arts college degree?
Starting point is 00:09:02 Right and just to add a few more stats to that, so we know that 70% of valedictorians in the US are female and women are much more likely to be in the top 10% of their class. But then on the SAT, men and women or young men and women are in the same scores. So there's definitely something happening in schools that is prioritizing the female experience or that women are better at that. We definitely want to celebrate the success of women. I think the changes that have happened over the last 50 years are incredible. And I feel like I'm a beneficiary of that, and so is my daughter.
Starting point is 00:09:32 If you look at all of the books that my daughter was given when she was born, they're about great women in history. You can be anything. Dream big, little one. And so I feel like we have given women so many tools to achieve, and in many ways those have been manifested, but now boys are being left behind. And so this isn't a zero sum game.
Starting point is 00:09:51 I was nervous about coming on here because I thought people would say, she's a male apologist. She doesn't see how much women are still struggling. I think everyone is struggling. I think life is hard. But what's happening right now is we need to have empathy for young men and we need to bring them up because this isn't just a problem about young men.
Starting point is 00:10:10 And patriarchy doesn't just hurt women. A lot of people think about the patriarchy as something that prizes men and hurts women. But when there's a very narrow definition of men, everyone is hurt by that. And that's all the research that I've done is over and over seeing women feel like they are not enough good men to date and men feel like they're being held to a ridiculous standard of holding both sides of the coin being feminine and masculine. It turns out as you were speaking, I was looking at the stats around fatherless homes and it turns out that there has been a significant increase in the amount of young boys being raised without a father present. About 25% live without a biological step or
Starting point is 00:10:50 adoptive father, according to the National Fatherhood Initiative. The US has the world's highest rate of children living in a single parent household and 92% of the time that's with the mother alone. And in 1968, only 11% of children lived with only their mother, compared to 21% in 2020. So that's doubled in the last 50 odd years, which is pretty staggering. And then obviously, the consequence of that, as Scott described, is that individuals from father absent homes were 300% more likely to carry drugs, to carry guns, to deal drugs. And all of, and there's this huge plethora of mental health consequences if you don't have a father in the home. I mean, what do we do about that? And like,
Starting point is 00:11:34 where are the fathers? Where are the role? Where are they going? Well, it's, it's complicated. There's, there's male abandonment. There's just no getting around it. But also going back to family family court sometimes the courts in the finance, you know, our economy make it difficult for a man to stay involved in the kids lives and also You know family courts getting better at saying alright the kids I mean just a Personal anecdote. I have a friend who recently has gone through divorce two daughters A personal anecdote, I have a friend who recently has gone through divorce, two daughters, very much wants to be involved in their lives.
Starting point is 00:12:07 They're 13 and 15 year old girls, and quite frankly, dad's there on the weekends and they got their own thing going on. And they don't necessarily make dad a priority. And dad's not around for what I call the garbage time. And that is what I found with my boys is the moments of serendipity and connection happen randomly when you're taking them to school,
Starting point is 00:12:28 when you're out in the back, jumping around or playing, whatever it is, these garbage moments. And when you're not in the household, for whatever reason, there isn't that much garbage time. And I think slowly but surely they lose sometimes connection with their kid.
Starting point is 00:12:44 There's also, there's something weird going on. I'm curious, Logan, if you've got data on this, but you have a one-year-old daughter, right? You're gonna be amazed when my unfortunate boy had a Halloween party. And the boys are like, cute, but they're dopes. They're boys. There's some 14-year-old girls who look like
Starting point is 00:13:03 they could be the junior senator from Pennsylvania. They're five foot 10, they're boys. There are some 14-year-old girls that look like they could be the junior senator from Pennsylvania. They're 5'10", they're articulate. Hello, Mr. Galloway, how are you at a lovely home? The boys are like, I don't know. And biologically, girls mature faster. Their prefrontal cortex is 18 months ahead of the boys. An 18-year-old girl or woman is competing against a 16-and-a-half-year-old when she's competing against an 18 year old.
Starting point is 00:13:25 And they're even finding that it's getting worse that women or girls are starting to menstruate earlier and boys' testicles are descending later. So the gap in maturity, biological gap, they think might even be growing. They don't know if it's pesticides. But when I meet my eighth graders colleagues, there's a huge difference between the boys and the girls. And one of Richard's suggestions is that we redshirt boys, that we hold them
Starting point is 00:13:56 a year back. The boys start kindergarten at six, whereas girls start at five. So the research in the UK shows that 70% of girls are ready to start school at age five, but many fewer boys are capable of starting at that age in terms of readiness. And so if you were to hold boys back, then they might be on more equal playing field for those critical moments of four to five, of 13 to 14, where the brains really develop at a different stage. I want to talk about that sort of early education experience and how it can be adapted, but also just like if the environment of the classroom is right for boys. As we're talking about
Starting point is 00:14:32 the point about fathers and listeners as well, I found this graph, which is also pretty shocking, and it goes into something you said, Scott. It basically shows that the absence of a father on a boy causes depressive symptoms, but the absence of a father on a boy causes depressive symptoms, but the absence of a father on a young girl doesn't cause the same depressive symptoms, which means that the absence of a father for a boy drastically increases their chance of being depressed, whereas if for a girl it doesn't.
Starting point is 00:14:59 There's a lot of other graphs that look like that in terms of women and young girls are just actually a lot more resilient in childhood. So if you are in foster care as a young woman, you have less negative outcomes than young men. And so there's this theory in parenting of is you're a child an orchid or a dandelion? And so the orchid really needs very particular situations to grow. They need a certain amount of light.
Starting point is 00:15:20 They need to be watered in a particular way, and they'll thrive in some situations and they will not thrive in others. Whereas a dandelion can really survive in many situations. And so women, young girls tend to be more dandelions in childhood. And so that's why when you have a boy and a girl both in negative situations, the boy is more negatively impacted. Boys are just weaker. There's a crazy stat I read that two 15-year-olds, a boy and a girl, both sexually molested.
Starting point is 00:15:49 And to be clear, they're equally heinous crimes. But the boy who's sexually molested is six to 10 times more likely to kill himself later in life. It ends up that boys are just less resilient. Do you think there's somehow more of a stigma there? Like I wonder why that's so dramatic. Shame that can't talk about it, can't, uncomfortable feel. In LA there's a lack, I mean I think just until a few years ago, the social incentives
Starting point is 00:16:15 were to never speak about it. I was on Lewis Howe's podcast and he just openly said I was sexually abused as a child. And it was so shocking for me to hear this big handsome guy. I don't think he would have said it 10 or 20 years ago. I think people would have assumed that it was his fault, it made him less of a man. So I think a lot of that has hopefully gotten better. But we just have to acknowledge boys mentally and emotionally are weaker than girls. Lewis Howes didn't admit that until a couple of years ago. Is that right?
Starting point is 00:16:48 So he's lived with that his whole life. Wow. And it wasn't until he was, I think, having dysfunctional relationships and a few other things had happened that he decided he wanted to say it publicly for the first time, which again feeds into your point. We actually asked him of audience to write in and one of the people that wrote in was a teacher in a primary slash preschool. And she said to me, she was an anonymous teacher in Germany. She says, every year it seems like more and more children, always boys, have this new
Starting point is 00:17:15 energy to destroy the classroom dynamics. These boys almost always have two things in common, a lack of boundaries at home, an unsupervised, unlimited access to all kinds of content on the internet, e.g. porn. Their perception of what is okay and what is right becomes completely distorted. I have tried so many things and every year it's becoming an even bigger challenge. Young boys in school. So one proposal is to delay education for boys, put them in education later.
Starting point is 00:17:46 Is the classroom itself a problem? Like the sitting in school, listening to someone speak at you. Someone proposed to me on this podcast before that boys need more sort of practical play and the classroom isn't designed for that. I wasn't sure if that was. Well, in, in single sex boys school, they end up with double the amount of recess time and that is they, they have, I equ sex boys school, they end up with double the amount of recess time. And that is if they have, I equate boys to dogs, a happy dog is a tired dog.
Starting point is 00:18:10 And if it's not tired, if it doesn't get to run, it's going to cause trouble. And I feel the same way about boys. So in these schools where they decide what's best for the boys, there's usually more exercise and more free play and more rough housing co-ed schools. And you're also seeing, I think with boys, I mean, there's just, by even acknowledging that men play a critical role in boys' lives a few years ago, that was seen as sexist.
Starting point is 00:18:39 What you mean? What, you're saying moms can't do this? And I can just tell you, there are certain moments when my partner needs me to weigh in. I don't know if it's the depth of my voice, my physical size, the way they relate to me, the fact that I'm not, you need dad. Or that's what I have found, especially with boys.
Starting point is 00:18:59 They need almost like that, not physical intimidation, but it's almost like they begin tuning out their mom over time. I mean, they're incredibly close to their mother. They look to her for nurturing. When they really have a problem, I find they go to mom, but they will constantly test the boundaries, constantly. And I think a lot of single mothers, quite frankly with boys, just can't keep a lid on that kid.
Starting point is 00:19:23 They can't control the kid. So, and I think you're finding at schools when there's no male kind of, I don't know, involvement or that, I don't know, what I'll call physical presence, and then you add on this dopa machine that they get used to squeezing a dopa bag a hundred times a day as they need it, and then you take the dopa bag away, they're just more prone to emotional outbursts.
Starting point is 00:19:49 I'm curious if you've done any research around why that, is that emotional outbursts more common among boys than girls? I haven't done that research, but I am imagining that there's moms out there that are raising boys on their own and they might be like, yes, it is hard, but what do I do? And so for that boy who isn't taught by a lot of guys in school and isn't in the Boy Scouts, which doesn't exist anymore, or doesn't have big brothers, big sisters, what does that mom do? So, but that, you talk about a Boy Scouts.
Starting point is 00:20:21 In America, there's Scouts for America, and it can be boys and girls. But Girl Scouts have their own single sex, but Boy girls. But girl scouts have their own single sex. But boy scouts aren't allowed to have their own single sex. So the question is, all right, what do you do? And I think that we need a societal zeitgeist that says immediately, if there's no longer a male involved, we have to get other men involved and acknowledge that that's not being sexist,
Starting point is 00:20:42 that that's important that you get men involved. And I think, so I came from a single parent household, raised by a single immigrant mother who lived and died as secretary, lied on my life. As soon as my dad was gone and then he had to move away for work, she got other men involved in my life. And I had wonderful men involved in my life.
Starting point is 00:21:01 I had a stockburger, neighbor down the hall came and with his girlfriend and said, do you to go horseback riding, you stick me horseback riding. I don't know if men would be comfortable doing that in today's age. So getting men involved in their lives after school programs, boy scouts. I had a lot of wonderful men. I used to go camping, you know, and there were men everywhere involved in my life. And I worried that a lot of those institutions and also there's a reticence and a hesitance for men to get involved in a boy's life that isn't theirs for fear they're going to be perceived as
Starting point is 00:21:36 something's wrong with them. I was thinking that, so if we have less men in the home raising their children and then we go to school and the stat says that 72% of teachers in middle school are women as well. There's no men at school either. It's no wonder that boys are struggling so severely at such a young early age for so many reasons, because one would assume that they're being socialized in the same way as girls. I'm seeing I've got a mother at home, don't have a father. I've got women at school, don't have male teachers. I mean, that's a controversial thing to say. I'm sure it used to be, but I think people are waking up a little bit now.
Starting point is 00:22:13 We need more male teachers. There's more female fighter pilots per capita than male kindergarten teachers. There's just, there's an absence. There are some boys, not some, there are millions of boys in America whose first male role model is a prison guard. And there are just no men in their lives. After school programs being canceled, no women, very few men, K through 12.
Starting point is 00:22:35 Dad's not around. There are literally communities. You read articles about it. Where it's like, where are the men? Yeah, that's what I'm trying to figure out. Where are they? He's lying doesn't look like they're in work That they're not in college the reality is
Starting point is 00:22:53 They're just aren't for a lot of reasons a host of reasons Male a lack of male involvement in kids lives is a big big factor leaning this or other factors or socioeconomic factors There's other factors, there's socioeconomic factors, there's biological factors, there's a lack of vocational training, there's outsourcing of many of the jobs that made a man's path to middle class viable. I mean, you wanna talk about the UK, a big problem is the lack of growth.
Starting point is 00:23:18 There's just not, there's not a lot of income opportunities for a young man who's not exceptional. And what we've seen in the US is essentially, if you look at our economic policies in college, it's never been better to be remarkable. If you're in the top 10%, if you're a high school class, you're going to make more money than the top 10% did 10, 20, 30. If you end up at Google, you're going to make a kid at Google who's amazing, computer science theory, can make millions of dollars
Starting point is 00:23:45 by the time they're 30. But I can prove to every one of us mathematically that 99% of our children are not in the top 1%. And our economic policies have basically said that school and college is meant to identify a super class of 1%ers that we're gonna try and turn into billionaires. Instead of figuring out the infrastructure
Starting point is 00:24:04 and the programs to ensure the bottom 90 have a shot at being in the top 10. And one of the stats is just around college acceptance. When I applied to UCLA, the acceptance rate was 76%. Now it's 9%. I was unremarkable for whatever reason, prefrontal cortex, single mother, whatever you wanna call it.
Starting point is 00:24:21 But back then they had the mission and the charge to let in unremarkable kids. And that's no longer the case because America's superpowers are optimism. And we all believe our kids in that top 1%. And the reality is they're not. Or people think, I like an economy where you can make a billion dollars
Starting point is 00:24:40 because that's going to be me one day. So they have ignored the fact that we are crowding more and more prosperity and opportunity into the remarkable. And for me, it comes down to what is, what do we want in America and the UK? Do we want a superclass of billionaires or do we want a society and an operating system that gives unremarkable people a shot
Starting point is 00:24:59 of being in the top 10%. It's become winner take all. And we have purposely created a set of economic and educational policies that crowd a massive amount of prosperity into the top 1%. And we have opted for it because we believe we have a shot at being in that top 1%. I love that because I think the winner takes all applies
Starting point is 00:25:22 to a lot of different things. So I bet the top 10% of Americans now are healthier than they've ever been. While the rest of the country has never been healthy. Best healthcare in the world if you're in the top 10%. Yeah. Or in marriages, the top marriages today are the best marriages of all time, yet we have declining marriage rates. So we're nearing the lowest rate of marriage that we've ever had in American history. So most people are, or fewer people are getting married, but if you're two college graduates who get married in your 30s, you might have an even stronger bond than people in the past, but that is a small group at the top.
Starting point is 00:25:56 Marriage has become a luxury item. Yeah. If you're in the top quintile of income earning households, you're 75% get married. If you're in the bottom quintile, only 25. If you're in the lower quintile of income earning men, only one in four chance of getting married. And this has huge impact on our society because we know that married people are healthier,
Starting point is 00:26:15 they're wealthier, they live longer. When couples are married, they actually have lower rates of child poverty. And so this has huge implications for our society if we're having fewer marriages, especially when you think about having fewer babies. I am, I want to get into dating and marriage and love and all those things. I, one of the things that really shocked me as I was preparing for this conversation was this graph, because this isn't the narrative that we hear.
Starting point is 00:26:39 Can you both see this one? This is the reverse gender gap. Oh yeah. Gender pay gap graph. Right. And it shows that young women are now earning young men. That's not what I heard in terms of like, if I log onto social media, we've been trying to fight the gender pay gap, but to see that young men are now falling
Starting point is 00:26:57 behind both in education, both in unemployment, young men face higher unemployment, nearly twice the rate of women looking at the early developmental stats, this graph was horrifying. I actually couldn't believe that was true, that young boys are struggling so much in education. But then to see also that it's reflected in... So that graph shows that boys aged 16 to 24 are making 10% less in full-time employment than women. And so it is true that we're seeing a reverse income graph.
Starting point is 00:27:24 But what we do need to talk about is even when women make more in their 20s, employment than women. And so it is true that we're seeing a reverse income graph. But what we do need to talk about is even when women make more in their 20s, that changes around age 30. And they have kids. When they have kids, right? It's like this meteorite hits and there's this huge burden placed on women. And I think that's a big part of the conversation that we'll talk about when we talk about dating is women still feel like they have to have, you know, do all the
Starting point is 00:27:45 household chores and raise the kids, but suddenly they have to earn a full-time income too. And so so many of the gender roles are changing. And so yes, that graph is true. We have seen since 2020 that there's a shift, but I don't want to just say, oh, women are making more in perpetuity because as soon as there's kids involved, they pay the price. Do you know you said that women feel the need to then also earn a career and all those things. Where did that come from? Well, there's this idea of hypergamy.
Starting point is 00:28:12 So traditionally, women seek partners who have more economic or social status than they do. And for most of human history, this worked because men had the resources. And so there was sort of this arrangement where women could often marry someone who is more educated or earned more. But over the last 50 years, that's really changed. And so, what I'm seeing in my work, working one-on-one with women, is that when they say that there aren't enough good guys to go around, that's actually true.
Starting point is 00:28:39 So, we now have this huge mating gap where we have these high-performing, high-earning women that have done the work and gone to therapy and work out, and they're ready for their great partner, but they're not able to find enough guys who are available. And if this is a problem now with the women I work with in their 30s, we are going to be facing a much more severe crisis 10, 15 years from now. So currently, 60% of college enrollment is women, but soon it's going to be for every two women that graduate, it'll be one man. So that means half of those women will not have a guy who graduated from college.
Starting point is 00:29:17 And so this is a crisis because these women are saying, okay, if you cannot be the provider, then you need to be offering more. Emotional intelligence is the new currency in dating. But these guys were raised not to be emotionally intelligent, not to give emotional support, but to be a provider. And so they've been chasing this lion, I'm gonna hunt for this lion of being a provider, but suddenly they're told you need to hunt for a tiger,
Starting point is 00:29:43 which is emotional intelligence. They don't have the skills to do that. And so women have raised the bar in terms of what they need from men while men are continuously falling behind. Yeah, there's a lot there. There's some nuance around the pay thing. So the data I've seen is that women under the age of 30 in urban areas are now making more money. But to your point, the moment they have kids,
Starting point is 00:30:05 where corporate America has really failed is it hasn't figured out a way to maintain a woman's professional trajectory once she decides to deploy her ovaries and have kids. And there's some data saying, okay, two-thirds of divorce can be reverse engineered to the man starting to make less money. If when the woman in the relationship
Starting point is 00:30:22 starts making more money, they become twice as likely to get divorced, three times as likely to use ED drugs because the guy loses a sense of purpose and self-esteem. What gets lost in that data is the reality is if a woman is stepping up and stepping into the economic void and being more economically, being a greater economic contributor,
Starting point is 00:30:42 then logically it would make sense that men need to step up logistically. And I think what a lot of women are saying is like, okay, I'm not getting anything. You're no longer a provider. And by the way, you haven't filled that void. You haven't made up the delta. So there's some nuance around it.
Starting point is 00:30:59 What also I think is important to say is that if women are better students and showing the discipline and the skills to go to college and an information economy and making more money, then okay, good on them. Just as for whatever reason men made more money, maybe it wasn't fair, but it's not a crime against humanity if women have the skills to make more money. What happens though is the second order effects that that you're talking about and that is we don't like to talk about this
Starting point is 00:31:26 75 percent of women say that economic viability is hugely important in a mate only 25 percent of men for men It's not a criteria for women it is and it Chris Williamson of the modern wisdom podcast He has this great stat or he calls out the high heels effect And that is 50 percent of women say they won't date a man shorter than them I'm curious what you think but I think it's more like 80%. I think it's embarrassing than you say, because just instinctively, women feel like they'll be vulnerable during gestation and they want someone they think physically could protect them.
Starting point is 00:31:55 I just think it's hardwired into them even if they don't know it. Women metaphorically are getting taller every year, and women made horizontally and up, and men horizontally and down. And when the pool of horizontal and up keeps shrinking, they just have... So this notion, a ton of great women, where are the men? Or there's no men? There's a lot of men, just not men they'd want to date. And then you speed ball it with the guys who are in the top 10% can engage in Porsche polygamy. They can get a date every goddamn night, which does not encourage long-term or very good behavior.
Starting point is 00:32:31 So the guys they all want are not incented to enter into long-term relationships. And the bottom half of men are literally shut out of the mating market. And we always kind of, and this goes to your value, kind of portray men as the predators and the idiots and they just got their act together. There's something strange going on in that as online dating, when a woman can go out with a guy, a high status male, and I'll put forward this thesis
Starting point is 00:32:58 and I want you to respond to it, she can have sex with him, which gives her the impression that's her weight class for a relationship, but he's not interested in a relationship. And then she basically decides the bottom 90 are no longer in her weight class. And you can't tell a woman to lower her expectations, but the reality is,
Starting point is 00:33:20 what I've seen on dating apps is that all of the women want the same few guys and they shut out the rest. Yeah, okay, so there's a few things I'll respond to there. So one, going back to the income graph, I wanna just call out that yes, right now in a few urban markets, women are making more than men. So women in DC and New York under 30
Starting point is 00:33:42 are making more than men on average, but in most situations, men are still making more than women, but we're talking about a projection. Going back to the dating research, so yes, it's exactly as you described. What we have right now is there's fewer and fewer men that are hypergamous mates for women. So if there's a much smaller pool of guys, then what you have is you have a bunch of women competing for the same men, and then a bunch of guys, then what you have is you have a bunch of women competing for the same men, and then a bunch of guys get ignored.
Starting point is 00:34:08 But what I also see is that those top guys are having a hard time deciding. So I feel like in my coaching practice as a dating coach, I'm working with a lot of women who say, what do I do? I've changed my profile the way you said I should. I took your class, but I still feel like there's just not enough great guys. And then I work with these CEO men who are having such a hard time choosing. And so I think we really have this exacerbated problem where so many women are competing for the same men and then a bunch of guys are getting ignored.
Starting point is 00:34:38 And then what ends up happening is where do those guys go? And they go online. That's what you see. They go to porn. They go to porn or they go to Reddit. I mean, I love Reddit, but they're really going to some of these red pill communities. And so what you're seeing now is just men really opting out of society. So when you go back to that stat, one in seven young men in the UK is neat,
Starting point is 00:34:58 not an employment education or training. They have just opted out. And as Scott says, there's nothing scarier than a single man, a young single man. And so we are just creating a lot of these angry young single men who are saying, well, this is rigged against me. And so that's why I am worried about the rise of people like Andrew Tate. And if we wonder where are the dads, where are the men, well, men are finding these father figures, but they're finding them online and they're
Starting point is 00:35:26 not the father figures that I would choose for the majority of men. And so I'm really worried about this because I feel like women are saying, guys, you need to step up because I can provide and I don't need that from you. And guys are not prepared to rise to the occasion. What are women looking for? Scott talked about height. Yeah. So I would say, you know, I work at Hinge, but I do think that apps have perpetuated
Starting point is 00:35:50 this issue around height, because if you can set your height filter to something, then you might set it higher. And then it's as if you have the dating app as a club, and you're literally having bouncers that prevent a bunch of guys from even getting into the club. So many women in the US set their height filters at six feet, but only 14% of men in the US are six feet or taller. So what happens to the other 86% of men? And women are saying, where's my guy?
Starting point is 00:36:17 It's like, well, he's not even showing up on your app. And so a huge thing that I push women to do is to change their height filters and just say, there is nothing that proves that you're going to have a successful long-term relationship if the guy is higher. I'm married to a short king. I love it. I feel like I really found this gem. And I think that so many women are missing out on great potential partners because of
Starting point is 00:36:40 things like height. Scott's point is well about they will date one of the men in the top 10%, sleep with him potentially, and then that kind of adjusts their standards and they expect all other men to meet that standard, but there isn't enough men to meet that standard, is there? I haven't specifically heard that. I mean, there is a lot of evidence around a sort of mating
Starting point is 00:36:58 that people sort of have an internal sense of how attractive they are and that they end up with someone similar to that. But a sort of mating is different than hypergamy, which is really this idea, as Scott said, that women tend to date horizontally and up and men date horizontally and down. So if you have two-thirds of women who are college grads and one-third of college grads who are men and some of them are going to date women without college degrees, you truly do have this dating crisis
Starting point is 00:37:25 where there's just not enough men to meet this hypergamous mating. Again, you can't tell women to lower their expectations, but this is the reality. When you ask a man if you could have a woman who had 80% of everything you wanted, 75% say, yeah, I'm on board. When you say to a woman a man has 80% of what you want,
Starting point is 00:37:44 75% say that's not enough. But even look at the media. What does the media tell a woman to do? He's out, but he didn't open your door, he's not nice to his parents. You'd walk right out on that man. Like it's literally, every piece of media is you don't need him, you're a strong independent woman.
Starting point is 00:38:04 Pull the rip cord, you're out. And it is, the basic kind of communication around this is you are a strong independent powerful woman. That is wonderful. And quite frankly, you don't need the imperfect man. And they're just not connecting. I read that on Tinder a man of average attractiveness has to swipe right 200
Starting point is 00:38:31 times to get one coffee and then four of those five coffees will ghost him. They will they will decide they don't want to meet him or they won't show up. That means a guy of average attractiveness has to swipe right a thousand times to get one coffee. Now, what does that tell that guy? Women don't value me. Women make me feel rejected. And then they go online and they meet, they see these misogynists telling them it's not
Starting point is 00:38:59 your fault. And these men become much more prone to misogynistic content, much more prone to nationalistic content, blaming other people for the lack of economic opportunity. They start sequestering from society. I worry that we are literally evolving a new species of asexual, asocial male. And if a man by the age of 30 hasn't either lived with someone or married someone, there's a one in three chance he's gonna have a substance abuse problem. In addition, it goes so much deeper than that
Starting point is 00:39:28 because if they don't develop the skills, you know, the reason romantic comedies are two hours and not 15 minutes is this shit is hard. Like finding an attractive, intelligent woman, generally speaking, 75% of people who've been married longer than 30 years say, in the beginning, one was much more interested in the other. It was almost always the man.
Starting point is 00:39:46 Women are much choosier. The basis of evolution is seed trying to get everywhere, men, and women deploying a much finer filter to select the strongest, smartest, and fastest speed. So men need an environment to demonstrate excellence. And you hear these women talk about it. He was kind. He was good at work.
Starting point is 00:40:04 I liked the way he it. He was kind. He was good at work. I liked the way he smelled. He was funny. Where do men demonstrate excellence when they're not going to college? They're not going into an office because of remote work. Where do they have, they're not going to church, they're not going to temple. Where does a woman have the opportunity to fall in love,
Starting point is 00:40:23 other than these baseline metrics. And you were talking about, women say, you've seen these tick-tocks, over $100,000, that's not unreasonable, and over six feet, that's 2.2% of the male population. So where do they fall in love? Where can a man demonstrate excellence? It used to be go to temple,
Starting point is 00:40:43 seven single women, seven single men, and they kind of carried off and worked it out And online dating similar to online e-commerce online rentals it's created a winner-take most if not all environment and it's It's basically been amazing for attractive guys Attractive wealthy guys tall wealthy guys. It's been amazing for them for all the other guys It's been a disaster and it's been made it mildly shittier for every woman
Starting point is 00:41:11 It is the digitization of mating. I believe has been a disaster. It's been bad for women. It's been disastrous for men I Want to talk about how the genders seem to be separating in a lot of important ways. We know from research around political affiliation that women are now on average 30% more liberal than men. So they are definitely experiencing political polarization. Then for the first time in history, more men are attending church than women. And when I started this research, I really came at it from this point of, is it just me or there are not as many eligible guys
Starting point is 00:41:45 But when I dug into this I found that both genders really feel misunderstood And so I asked men and women who has more power in relationships So equal amounts men and women said oh we have the same amount of power 42% of that but then what was so interesting is that 46% of men said women have more power that 46% of men said women have more power, and 46% of women said men have more power. So there's this huge feeling of, oh, the other gender has all of this power. And when I spoke to people, I want to tell you about three dating paradoxes that I saw. So the first dating paradox for men is this idea that now that women are providers
Starting point is 00:42:24 and do not need a man to take care of them financially, they really want guys to step up with emotional support. But here's the paradox. They were not raised and they don't know how to give that emotional support or emotional availability. So we know women, even if they have the same number of friends as guys, the women are talking to their friends much more often. Women speak to their kids
Starting point is 00:42:45 even starting at a very young age. They use more emotional language with their daughters and their sons. So constantly we have this feeling where we're asking men to do something when they don't have the skills. I was talking to my friend David and he said women are in graduate school when it comes to emotional conversations and guys are in third grade. The other part of the paradox is that women are asking men to be more emotionally open, but then they get shamed when they do that. So we have this great quote from Brene Brown where she says, we beg guys to open up, we beg them to let us in, and then when they do, we can't stomach it.
Starting point is 00:43:18 And I heard that over and over in my research. There's this quote where a guy says, a woman would rather see me die on the white horse than fall off of it. And so there's this sense that I have to be perfect. I have to be the masculine and the feminine, but I don't have the skills to do that. And women say that they want these guys to be emotional, but as soon as they show emotionality, it can freak those women out. So one guy that I spoke to for this said, I went on a few dates with this woman.
Starting point is 00:43:46 At some point I told her that my mom had had a suicide attempt. And the next day she texted me and said, I'm sorry, I can't see you. I cannot process your emotional trauma for you. And so guys are getting a lot of mixed messages. We want you to be feminine. We want you to support us. But when you do, it freaks us out. And so we don't want that.
Starting point is 00:44:05 And digging into the research, and I want to look into this more, I think it's that a lot of women want emotional support. They want you to support them in their emotional journeys, but they're not as ready to have you open up in your emotional journey. Can I put forward a thesis and I want you to respond to it because I haven't done the research. In marketing, we call it consumer dissonance, what people say they want and then what they actually buy.
Starting point is 00:44:30 And what women say they want is an emotionally in touch man and what they want is a masculine man and that they will articulate what they want in a man and it includes being more emotionally available and then they want to have sex with a traditional masculine man. And what I hear from a lot of, and this is anecdotal evidence, and it's Pulse Marketing, and you tell me what the data says, but there's just so many single women in my age group, and it feels like there's literally no men in my age group.
Starting point is 00:44:58 As bad as it is for people in their 20s and 30s, try being a woman in your 50s trying to date, right? And they tell me the same thing. These are liberal progressive educated women. They say, by the way, I like a manly man. And they say it under their breath. So there's what supposedly is stated around I need more emotional availability, someone who's touched with their feelings.
Starting point is 00:45:21 But what the research shows is they want a guy with facial hair, who's still, women are still very attracted to traditional masculine attributes. Yeah. I mean, I think we're just in such a hard moment because you have women who are saying, I don't want to date a guy who earns less than me. And you might think, okay, well, the data hasn't caught up with the dating. If more women are in higher education and more women are earning more, then maybe you're going to be the one who earns more in your relationship.
Starting point is 00:45:50 But what they feel like is projecting out, I'm going to end up doing most of the housework, most of the childcare, I might as well get a guy that can contribute financially. So they don't want to change their expectations around that. And so I think we truly are in a moment where women are being asked to do more masculine things and men are being asked to do more feminine things. And I think a lot of that is progress, but it also seems to be creating a lot of confusion in the dating world. Yeah, it's sort of, I was just thinking, I coach a lot of young men and occasionally
Starting point is 00:46:20 women ask me for data advice and you coach, it sounds like a lot of both. And what I, first thing I say to men is I ask them like, would you want to have sex with you? All right, are you in shape? What do you look like naked? Are you, do you have a plan? You don't have to be rich now, but do you have a plan? Right?
Starting point is 00:46:37 Have you found means of being confident? Can you demonstrate kindness and excellence across anything? And the only advice I give women is second coffee. And that is maybe it wasn't great. I mean, if you don't like the guy and you're just like turned off, fine. But if it was just okay, maybe give it a second coffee. I have a chapter in my book called Make the Second Date the Default. And it's really because I feel like I won the lottery with my husband, but he is somebody that takes longer to open up. And it's really because I feel like I won the lottery with my husband, but he is somebody that takes longer to open up and he's the slow burn. We met in college, we met again seven years later, then we were friends for a year. And I feel like he's this incredible partner, husband, father,
Starting point is 00:47:15 but I don't know that if we'd met just randomly on the first date that I would have gone on a second date. And so I think people really do need to train themselves to look for these slow burns. Logan, Scott said something there about what he thinks women want, which is these sort of traditional masculine features. Is this what you see in the data? What's hard is I think Scott's right about what people say they want versus, like so stated versus revealed preferences. So according to the research that I did, women are saying the number one thing that they're looking for is kindness and compassion. That's also what men are saying that they're looking for.
Starting point is 00:47:47 So in many ways, this is great. People are looking for the same things. But I just feel like there's these huge disconnects now where people don't feel like they can get what they want. Men are saying they want kindness and compassion. I made them say, what are all the things that you care about? And then what is the number one thing that you care about? And kindness and compassion was first for both of them.
Starting point is 00:48:06 The stuff I've seen or the stuff I've read is that for women and I've talked to men about this, number one is they have to signal resources and we don't like to say it out loud. And by the way, it doesn't necessarily mean you have to have a Range Rover and a Panerai now but you have a plan, right? You have your shit together. You go home at midnight when everyone's partying because you have to be up for work. You work out, which shows a level of discipline
Starting point is 00:48:31 and that you can commit to something. You're in school, you've got a good job. This person is gonna have resources. And I don't think that's changed a whole lot. I think a man's ability to signal future resources has gone down. I'm not sure it's become any less of a criteria. Number two is intellect, and it's very instinctual because if you make good decisions for the
Starting point is 00:48:51 tribe, your kids are more likely to survive. Someone who's smart is more likely to take care of your offspring than someone who's stupid. What's interesting, and I love this, is the fastest way to communicate intellect is humor. And I joke, and this is bad, but I say, this is my impression of a woman. I'm laughing, I'm laughing, I'm naked. And that is, I've always thought
Starting point is 00:49:13 if a guy can make a woman laugh, she will date him. And then the third thing, and this is where guys screw up, this is what I tell a guy's secret weapon is, it's kindness. Women want to see that you are a good person. You treat service staff well, you're good to your parents, you have manners, you treat people well, even with no reciprocal expectation,
Starting point is 00:49:36 because they know that a kind person, if and when she's vulnerable and needs help and maybe isn't bringing as much to the table for certain periods of time, that this is a kind man. And sure, you want to do your best to signal resources and have a plan. Sure, maybe you're smart, maybe you aren't. There's not a lot you can do there. But the secret weapon, I think, for men that they don't leverage, and I do think it's
Starting point is 00:50:00 a practice, is to demonstrate kindness. And we don't talk about that enough as men. It's like, well, okay, and it's little things. Have good manners. Be thoughtful. Follow up with people. And I think that, anyways, those are the three things that I have read women want in men. Okay, there's so much there.
Starting point is 00:50:21 So one is I do think we need a new definition for modern masculinity or mature masculinity or evolved masculinity. And I think that that's why this moment feels so painful is that we don't have it. Because I agree with you, I don't think women are saying I want a feminine man. I think they want a modern masculine man. And so that means somebody who is decisive and can provide, but also somebody who's able to communicate with them emotionally. And so one of the suggestions that I came here today to talk about is this idea of men's
Starting point is 00:50:54 groups. So about a year ago, my friend David Clavins, who happens to be a world-class magician, came to my husband and said, I'm going to form this men's group. And so it's about six or seven men and they meet together monthly and they have served, they have formed this council of peers. So every month that they get together, every guy sits down with Post-it notes and says the two issues that are most pressing for him. So first of all, I think that that's a great way of doing it because it's actually that
Starting point is 00:51:20 time to say, what am I struggling with? I think many people in their lives, maybe especially men, don't sit there and say, what's top of mind for me? So guys get the quiet time to do that. Then they go around in a circle and whoever has the most pressing issue, they get to take their time. And some men might say, you know, these are top of mind for me, but it's not a priority. I'll give the time to someone else.
Starting point is 00:51:40 And each month they talk about what's going on for them. They hold each other accountable. So month three they might say, hey David, you've been talking about that for the last three months. Are you going to actually do anything about it? And I love that these men have a masculine space to actually go through what's going on for them. Because maybe they have wives and girlfriends they can go to.
Starting point is 00:52:01 Maybe they don't. But I think it's a different type of advice that you get from a council of trusted peers. And I really do think that men's groups could change a lot of these issues because I can sit here and say everybody should be in therapy. Guess what? Therapy is really expensive and many insurance companies will not provide it or there's a huge waiting list. And so if we just sit around for all these guys to go to therapy, that's not going to happen. But men's groups are a way that men can lead each other. They can provide this tribe of peers. And I have just seen so many changes in this group.
Starting point is 00:52:33 So David told me his story where he had a lot of anger about his mom's debilitating illness. And he wasn't really experiencing it, and it was coming out as anger at his mom. But he wasn't really experiencing it and it was coming out as anger at his mom, but he wasn't conscious of that. But by getting the anger out in a safe place with men, the only place where he felt like he could truly be angry, he was able to get over it and to actually treat his mom with a lot more empathy. Or my husband has gone to the group and talked about ego stuff at work or how hard the transition
Starting point is 00:53:01 to becoming a parent has been. And I feel like the men in this group have grown so much over the 12 months that it's been happening that I just paid for my brother-in-law to be in a men's group. And I want there to be tons of men's groups because I really feel like this isn't an issue that a therapist or a mom or I can really solve. I think men need to be solving this problem within themselves. What you said is really powerful because if you walk down the hallway at Stern, there's Golden Seeds, Venture Cap, Women in Venture Capital, Black Women's Consulting Club.
Starting point is 00:53:33 There are women's support groups. There's nothing for men. And these groups are really wonderful. Man Talks is one that I've been looking at where they've said, let's get together and just be supportive of each other. And it's a fairly new phenomenon. I think people are afraid of men gathering because traditionally bad things have happened in that.
Starting point is 00:53:54 Gangs. Right. I mean, gangs. I'm just thinking of like many situations in which like if once there's a tiki torch, I want there to be some women there, right? So there's a reason why people have been fearful of this. Or it's like when the whole world was a men's group, a men's club, you didn't need to have men's clubs.
Starting point is 00:54:10 But I think in this moment, this is a really powerful, organic, grassroots way for men to change. So I imagine that you have group chats with men that are your peers that you go to for advice. And I feel like there's men out there that don't have that. And we are meant to make decisions by getting advice from other people. I personally have a board of directors that in my life when I'm going to make a big decision, I meet with them.
Starting point is 00:54:36 So when I took my last job, when I decided to move, all these different things, I meet with my board of directors and I say, what am I not seeing? What are my blind spots? And they've given me a lot of good and hard advice. And I think we all need to be building our own board of directors. And for men that might be this men's group. Do you mind if I pause this conversation for a moment?
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Starting point is 00:55:50 It is hard as a young man to share how you feel with other young men, even if they're your best friends, it's so much easier just to roast each other. Yeah. Like my group chat with my guys is probably a little bit more advanced in terms of emotional openness, but most of it's just like a war zone. We're like criticizing each other, attacking each other, but that's kind of our way of showing love. And then you'll have once every two weeks, someone will be going through something. So like one of my friends now, they've just found out that there's a complication with the pregnancy and the tone shifts and we all become supportive. But my girlfriend tells me how rare that is, that we have this space where we'll talk about our emotions
Starting point is 00:56:27 and how we're feeling and we'll switch from like, trying to kill each other in the most funny way to being really, really emotionally supportive. A lot of men don't have that. Well, so funny that you said that because my husband's really funny and so are some of the other guys in the group. And they actually had to talk about
Starting point is 00:56:41 how they needed to be less funny because the humor was becoming a distraction. And somebody brought up, you know, in their own male way, like, I think that sometimes we're about to go deep and then someone makes a joke. And even though that joke was really good, we don't go back to where we were and we don't go as deep. So they actually work on being less funny in that group. But look at the work that you do.
Starting point is 00:57:01 You sit for hours a week and you learn and you ask people questions and you're working on yourself. I'm not surprised that you have a group of peers that you do. You sit for hours a week and you learn and you ask people questions and you're working on yourself. I'm not surprised that you have a group of peers that you can go to for that. But I would wager that the average man doesn't have that. And I feel like there are gonna be so many women who are listening and watching this and they're like, I want that for my husband.
Starting point is 00:57:18 What is the evolutionary basis for this? This is what I was thinking the whole time. I was like, did we lose the man's group at some point in our past? And is that why we're adding it back into our lives? Like, what was, what used to do this job before? So what I've heard, and I think evolutionary biology, you always have to take certain things to the grain of salt, because people can kind of explain away anything with it.
Starting point is 00:57:37 But it's that a lot of times men were sitting next to each other and they were having these conversations on the savanna. And that's often why like guys prefer to do activities side by side and not facing each other. And so, you had men who were in conversation with their peers or- And outside. And outside. Pissed you off. Hey, heard you had a divorce. Right. Or it's like why it's so good to have conversations in the car.
Starting point is 00:58:03 I feel like you had a lot of men that were in groups at church. You had men who were in the Elks club. You had veterans that were meeting. We actually feel like this is a time where much fewer men are getting together. And this is all of the amazing research that's happening now around loneliness is that the average young guy is spending many fewer hours a week with their peers face to face. So even though a guy might be catching up with his friend playing video games, I just don't think that that's the same thing. And so I feel like we need this in-person time with our friends to develop these relationships.
Starting point is 00:58:36 And instead we have people on TikTok, people on Twitch watching other people live their lives. You brought up two interesting things. One is your friend group. I have a similar group. Same eight guys I lived with my freshman year at UCLA. For 30 or 40 years, we've been kind of constant contact, email now on WhatsApp. When your friend had something bad happen to him, I think for a long time men have weighed in and showed empathy for each other. What none of my male friends have ever done, their friend group would say, is I have never heard one of my male friends go, I'm depressed.
Starting point is 00:59:11 I'm just super fucking lonely and depressed. You just don't hear that from men. I'm struggling with anger. All of a sudden I have erectile dysfunction. I've never heard one of my male friends, when their mom dies or they get divorced, we weigh in with a lot of empathy. But you never hear them really open up.
Starting point is 00:59:32 Because men are worried that if we display weakness, another man might kill us and take our shit from us, or the women aren't gonna wanna have sex with us. So there's still, I think, a huge inability for men to proactively talk about how they're really feeling. And then you talked about a board of directors. A great board of directors for a man in his 20s,
Starting point is 00:59:53 unfortunately, not unfortunately, is a girlfriend. And I'll just use personal experience. I had a great girlfriend when I was 24, and she basically said to me, if you don't stop getting high every night, I'm gonna stop having sex with you. That was very motivating for me. I really liked being with a partner.
Starting point is 01:00:13 Without the guardrails of a romantic relationship, I think men are just, I don't wanna say lost, but women create more social connections outside of a romantic relationship. And sometimes that absence of a romantic relationship, they pour that energy into friendships and their professional life. Whereas men start pouring it into video games
Starting point is 01:00:33 and Reddit and porn. So the fact that only one in three men in America under the age of 30 has a girlfriend and two in three women has a boyfriend, you think, well, that's mathematically impossible. It's not because women are dating older, because they want more economically and emotionally viable men.
Starting point is 01:00:47 If I hadn't been in relationships that were great guardrails for me in terms of my own behavior, my own ambition, men need, without the prospect or the existence of a romantic relationship, men have worse outcomes than women who don't have. Do you agree with what I'm saying? Does the research bear that out?
Starting point is 01:01:13 It's interesting because part of me where my head goes is like, are you asking women to do the emotional labor of raising men? And when you phrase it like that, it sounds really negative. But from anecdotal experience from my own life, I've been with my husband for 10 years, I think we both really shaped each other. But like even yesterday he texted me and he's like, I'm gonna get an Uber instead of renting a car at the airport, you've taught me how to be
Starting point is 01:01:33 such a savvy traveler. Like that's a small example, but it's like you really do influence each other. And I think that, I think sometimes about my single friends and how they go to bed at night and they don't have a person next to them to give them advice and to listen to them talk about their day. And I think that when we're in long-term relationships, there's an element of raising each other and
Starting point is 01:01:54 building memories together and making each other better and having that investment. One plus one equals three. Right. And that's why I just, all these women that come to me and all these men that are looking for love, that want relationships, and something is happening right now where the gap just seems to be widening and these relationships aren't happening. And this is even true in teenage relationships. So it used to be that for baby boomers and Gen X, three quarters of men had had a relationship
Starting point is 01:02:20 in their teen years and now it's under 50%. And so if you start building your relational skills at an early age, then you get better and better at dating over time. But as you said, by the time you're 30, you haven't been in a relationship. That's seen as a red flag to a lot of people. And so I think we have a problem now, but I'm really projecting that we're going to have a much greater problem in the future. I think a real enemy of relationships and mating for people in their 20s that we haven't
Starting point is 01:02:49 talked a lot about. I had Dr. Anna Lemke from Stanford on my pod talking about addiction and something we're just starting to come to grips with. And as I read more about it, I think porn is really… Let's talk about porn. Well, personal experience. I used to go on camp. The only reason I graduated from UCLA, I graduated with a 2.27 GPA.
Starting point is 01:03:11 If I graduated with a 1.97, I wouldn't graduate. Not the only motivator, but a real motivator for me was the prospect of meeting someone. I could go on to campus and there might be a chance I'd meet friends, be social, and possibly meet a potential romantic partner. It was very motivating. And if I'd had porn on this and on my screen, always available, I'm not sure I would have gone on campus. I just would have spent a lot more time at home. And unfortunately, the deepest-pocketed, most talented companies in the world are trying
Starting point is 01:03:45 to convince young people that they can have a reasonable facsimile of life on a screen with an algorithm. And what I say to young men I coach is that I'm not going to tell you not to consume porn, but try to modulate it. Because I think that fire of wanting to meet someone and wanting to demonstrate excellence and having perseverance and enduring rejection and getting your demonstrate excellence and being, having perseverance and enduring rejection and getting your shit together and dressing well and smelling nice and showering for God sakes, that mojo, that desire is incredibly important for society and we're taking young
Starting point is 01:04:17 men's mojo away with frictionless, open access, on-demand porn. Have you seen these no-fap communities? porn. Have you seen these no fap communities? Yeah. Have you seen this? Yes. Okay. So I was listening to this episode of Modern William with Chris Williamson and he was interviewing Hamza who was self-identifying as a former red-pilled person.
Starting point is 01:04:37 And he was talking about how much it changed his life to try to enter the no fap community. Which means? No masturbation. And so I do think that porn is a huge problem. My first job out of college was running the porn pod for Google. So what this meant was that we would sell ads for the porn advertisers. This team does not exist anymore. This was a long time ago.
Starting point is 01:05:01 My parents were like, I sent you to Harvard and now you're selling ads for pornography. But when I look back, I'm like, what was I perpetuating? Because I feel like there's just so many problems with what technology is doing in terms of replacing human connection. So let's just project out. ChatTPT is already amazing. I'm currently in my Google feed getting ads for replica. And the ads say, get your perfect
Starting point is 01:05:25 AI boyfriend always there for you. So you think about the fact that real life relationships are messy. I tell my husband on a weekly basis, please throw your contact lens in the garbage. And every week we have a disagreement about that. Well guess what? Your online girlfriend, she doesn't nag you. She doesn't tell you to pick up your socks. She only tells you how great you are and always tells you that you're doing the right thing and how was your day. Then you insert sex robots.
Starting point is 01:05:55 Okay, so you have your emotional needs met, you have your sexual needs met. Maybe you're watching porn while engaging with your sex robots, why would you wanna go through the very challenging potential rejection of real life relationships? And I feel like if all these things come to pass, which it seems very likely that they will, we are truly in a crisis moment when it comes to birth rate and future generations.
Starting point is 01:06:19 And it impacts them, it'll impact the economy because the skills you have to develop to be successful in the mating market are life skills. You have to be able to endure rejection. You have to have a sense of humor. You have to be able to read the room. Show me a guy who's good in a bar. I'll show you a guy who'll probably be good in a boardroom.
Starting point is 01:06:39 And the skills you have to develop as a young man, if you want a romantic and a sexual relationship, pay dividends the rest of your life And if you don't develop those skills, I think it impacts your life across a bunch of dimensions This is something I'm worried about for Gen Z in general So I did a ton of research with post pandemic Gen Z daters men and women in the UK and the United States and Such a big theme that came out of it was that they don't have rejection resilience And I think that we hear this in many aspects of life. So someone that I'm close to, he's the former Dean of Brown, he's a professor there.
Starting point is 01:07:10 And he was talking about how it used to be that his office hours were empty, and that's when he could do his reading or play solitaire. But now students come basically saying, tell me exactly what's going to be on the test. Tell me exactly what to write in my paper, because they are not willing to fail. I have friends who are managers at Google Google and they give somebody feedback in a Google Doc and the person is crying because they take that as extreme rejection. And so if you don't have the resilience built up to fail, then you are not going to take risks and everything in life worth having is worth taking a risk for.
Starting point is 01:07:42 And so I feel that I have my dream job. Nobody messaged me on LinkedIn and said, Hey, Logan, do you want to study dating and relationships? No, I invented this job and now I get to have it. And same thing is true with relationships. It's not about waiting for the perfect person to show up. It's about becoming a great person who somebody else chooses and going after what you want. I want to talk about all of this and specifically offer some solutions to the young, to the parents, to the boys, to the teens,
Starting point is 01:08:08 to the men that are listening. We had a young man actually write in on this subject, and he said, I've suffered with crippling loneliness, and so I've spent over $1,000 hiring women online just to talk to me and to keep me company. On top of that, I've spent several thousand dollars more engaging in other business with them. After doing this for nearly a year now, I still feel incredibly unfulfilled. And on the subject of porn, 30% of internet traffic is now related to porn,
Starting point is 01:08:33 with about 80% of that porn traffic coming from men and 20% coming from women. I actually had a conversation on this podcast before about porn, and funnily enough the top comment was, by the way, us women get porn addicted to? Because it was a bit of a blind spot to me, but I think that's something that's worth acknowledging. And this starts a staggering in terms of how higher porn consumption correlates to higher probabilities of depression. What do you do about it? Like on an individual level, I get it, try not to watch porn, but that doesn't seem like incredibly great advice because if you're lonely, you're not getting laid. No one wants to date you for all the reasons we've talked about today.
Starting point is 01:09:13 Restraint seems to be a pretty shitty solution. I'll give this one just to Scott. I coach young men. I take two to three on at any time. I don't know if this is the right way, but it's way. I'm like you got to lean into your advantage when you're our age You have more you have capital you have more money than time. They have capital they have a lot of time and I asked them to unlock their screen and I say to them I Gamble with options. I gamble and my age is still gambling
Starting point is 01:09:41 I preach about low-cost index funds and I buy call options. That makes no fucking sense. It's gambling, but I know it. I watch porn. I try and modulate my use so I can put the majority of my sexual energy into my partner, but I watch porn. Because I want them to not feel like I'm gonna judge them. And they unlock their phone.
Starting point is 01:09:59 And I said, we're gonna find eight to 12 hours a week of time, of capital, and we're going to reinvest that capital in higher ROI investments. It is so easy to find 8 to 12 hours. I can sometimes find 7 hours or 15 hours just in TikTok. You look at screen time. I look at screen time. Okay.
Starting point is 01:10:17 And I say, all right, come through with me. We're going to find 8 to 12 hours, and then we're going to reinvest that capital in three investments. One, we're going to start working out and getting fit. You're gonna work out three times a week with weights. You should be able, the human male form is spectacular. You should be able to walk into any room under the age of 30 if you're a man,
Starting point is 01:10:38 and know that if shit got real, you could kill and eat everybody or outrun them. I need you to be strong. You're gonna be more mentally healthy. You're going to be kinder. Look at the people who break up fights at bars. They're big, strong men. Look at the people who defend their country. You want to be strong as a man. It feels fucking amazing. Testosterone, your bone structure, your muscle mass, it's amazing. Lean into that. We're going to get. Two, you gotta start making some money.
Starting point is 01:11:07 And the kids, to be honest, the kids I'm coaching are really struggling. These are kids at home at the age of 23 with their mom, not getting along with their mom, nothing going on. If you have a phone, you can make money. I don't care if it's Lyft, TaskRacket, because you get a taste for the flesh. And the way to start making a lot of money
Starting point is 01:11:25 is to start making a little bit of money. Because you start to figure out the economy. How could I make more money? Maybe at some point, could I buy a car and hire a driver to be an Uber? You know, what is the way, could I get a certification in? You start figuring out, and you start getting your greed glands get going.
Starting point is 01:11:42 Oh my God, I tossed that money. I can go out, I can go to a concert. It gets those greed glands going. And then the third thing we're going to do is we're going to put ourselves in the company of strangers and the agency of something bigger than ourselves twice a week, church groups, softball league, nonprofit, whatever it is. And then three A, and this is, I've just started doing this, I've probably done it two times. and it's an exercise,
Starting point is 01:12:06 and I say, and it goes to your, I think no is the way to success. Show me someone who's successful, I'm gonna show you a shit ton of no's. I ran for sophomore, junior, senior class president, lost all three times, decided to run for senior class president, lost. I applied to 38 jobs, I got one offer,
Starting point is 01:12:23 nine schools, rejected by seven. I mean, I jobs, I got one offer, nine schools rejected by seven. I mean, I just, my whole life has been about no. And that's why I'm successful, is I was always able to endure it. So I say, this is what I want you to do. I need you to go up to a stranger at wherever we're doing, church group, Ryder's Club, whatever it might be, online education, not online, excuse me,
Starting point is 01:12:42 education, continuing education, and you're gonna ask them out for coffee, it's a friend. Hey, what are you doing? Do you wanna watch the game? Do you wanna watch the Liverpool game this weekend? Let's go to a bar. If it's a woman you might have an attractive to, hey, try and get a wrap gone, would you like to have coffee?
Starting point is 01:12:57 And here's the goal. The goal is no, and we're gonna celebrate no. Because you're gonna call me and I'm gonna say, did you ask them out for coffee or to a bar? And most likely they'll have said no, they'll be polite, but they'll come with an excuse. And then I'm going to ask you if you're okay. And you're going to say yes, and that's the victory. It's interesting because if you go on TikTok or if you go on X, you'll find a lot of videos
Starting point is 01:13:17 of women filming themselves as a guy inappropriately came and made a gesture to them, and then like publicly shaming them on the internet. It's very popular to do it in the gym. Yeah. They set up a phone, they're working out, a guy comes over and asks if they need help with the weights. It then goes viral online because that guy was being inappropriate. Like you shouldn't. So like as a guy, it's quite complicated to know how and where you can roll up without being filmed and going viral. I know. So we talked about the first dating paradox, which is the idea that women now need more
Starting point is 01:13:47 from men and are raising the bar because they can be providers on their own, but men weren't taught how to do that and they're sometimes shamed for it. So I think the second big dating paradox is that men are expected to lead and to approach, but I truly feel like in a post-MeToo era, it's much more confusing. And so so many people say to me, I don't want to meet on an app that's not romantic. I want to meet in real life. But I'm not finding that people are meeting in real life because people are afraid to approach each other.
Starting point is 01:14:13 I think one is being afraid of being called creepy. But the other one, which is what you're talking about, is that this culture of making TikToks or going online with this date- attainment to talk about how this person approached you or how inappropriate that was. And so I feel like there's a lot of women waiting for men to approach them, but then shaming the men who do. I think one of the solutions there is we should allow people to shoot their shot in a non-creepy way.
Starting point is 01:14:39 Can I just say something to that? If the guy rolls up and he's 6'4 and he's, you know, gorgeous, it's fine, it seems. The difference between creepy and romantic is the perceived attractiveness of the person making the overture. I think that that is true. If you are super hot, it's less likely to be perceived as creepy. But you have all these people that are saying, I want to be approached, and they're not being approached.
Starting point is 01:15:00 And so there was this rise of run clubs last summer, right? Everyone said the new dating app is a run club. I ask everywhere I go, have you met someone at a run club? No, people are not really meeting there. So since 2017, the number one way that people are meeting is online. Hinge is setting up a date every two seconds. This is where the dating is happening. If people want more things to happen offline, they actually have to approach each other.
Starting point is 01:15:23 And I'm just not seeing that happen. But my understanding is the majority of women still expect the man to take the initiative. Absolutely. And this is one of the most frightening stats I've seen. According to Pew, more than 50% of men between the ages of 18 and 24 have never asked a woman out in person. And I just find that so just upsetting and rattling because that means they're either not asking people out or they're asking them out online
Starting point is 01:15:53 where quite frankly they can't demonstrate any sense of excellence. And I think the beautiful thing about human sexuality is sometimes you don't even know why you're attracted to someone, you like the way they smell, you find out they're funny. And that happens in person. But we need one more third spaces, more places people can meet.
Starting point is 01:16:10 And also, I actually think it would be helpful to have in the senior of high school a class called adulting, where amongst other things you teach them about the interest rate on a credit card. You know, little things. My kid can do integers and he doesn't understand the interest rate on his credit card. You know, little thing. My kid can do integers and he doesn't understand the interest rate on his credit card. And also, quite frankly, I think young men need guidance around how to express romantic interest while making the other person feel safe. And also, that if you express romantic interest and ask someone out for coffee and they say
Starting point is 01:16:39 no, you're both going to be fine. You haven't committed a crime against humanity. As long as you're respectful and you don't make the person feel uncomfortable. But men aren't even asking women out. Everything you're saying is what I'm seeing. So I was talking to this incredible 16 year old girl who built this AI chat bot called Ask Elle.
Starting point is 01:17:00 And she's taken all the relationship science research that she's seen and she's trained this chat bot and she's trying to help teens get safe and empowered dating advice. And I asked her, what is the number one question that you're getting? And it's how to ask someone out. And so I think people are really struggling. It's not that teens in all of human history had the secret. It's that they were willing to do it and fail, and now we're just not seeing that. And so I think that we have glossed over the pandemic.
Starting point is 01:17:25 It was this really traumatic time, really scary stuff happened, and we don't want to talk about it. But people that came of age during the pandemic, their social skills are worse. They missed out on critical moments of becoming a human. And we are seeing that in the workplace. All these things about Gen Z, Gen Alpha, that came from something. It came from parenting. It came from digital addiction. It came from the pandemic and online learning. And I think that if you do
Starting point is 01:17:50 not have the social skills to approach someone and ask them out, there just will be literally fewer couples. I want to throw a Molotov cocktail into this and something that's controversial, I'm going to push back on. I think one of the enemies of mating is that there's too little drinking. If you look at Millennials, they spent $30 billion on alcohol. Gen Z, it's crashed to two billion. Peter Attia and Andrew Huberman have declared war on drinking.
Starting point is 01:18:16 I think young people need to drink more, go out and make a series of bad decisions, it might pay off. I don't see drunkenness, I see togetherness. And I don't know how it was for you and your relationship, but I think of the majorityunkenness, I see togetherness. And I don't know how it was for you and your relationship, but I think of the majority of great friendships I have and the romantic opportunities I've had, not always, but often alcohol played a role.
Starting point is 01:18:33 And I worry that with a lack of going out, being out of the house, and also a lack of drinking, that we've taken away a social lubricant that breaks down some of the walls and some of the initial awkwardness and entry into a potential romantic relationship. I think some of the increase in being sober, sober curious comes from interest in being healthy. So we hear from Gen Z, I don't want to have anxiety the next day. They are much less likely. And it's expensive.
Starting point is 01:18:58 Yeah. They are much less likely to millennials to feel like there's a two drink minimum for dates. But in general, we're seeing less risk taking behavior from Gen Z. They are getting their licenses far later, if at all. They are losing their virginity much later, if at all. And so I feel like there's this rise of, there's this decrease in risk taking behavior, which in some ways is great, you know, fewer kids dying in car crashes and people being responsible.
Starting point is 01:19:25 That's team pregnancy. But I just feel like people are having… people are missing out on the experience to make mistakes as a young person. And I think when I think back to my college experience, if there had been cameras that have high quality video on them at all times, I would have lived a very different college experience. I am so grateful that Instagram was not there when I was in college. And so if you live in a surveillance culture where at any moment somebody is snapping the
Starting point is 01:19:54 room and they could see what you're doing, you're going to take fewer risks. And I just feel like there's this entire culture of people being very safe. And part of dating, part of mating is making mistakes, taking risks and failing. So what do we do about it, Logan? Scott gave a really good sort of advice for the young man or the young person who's trying to increase their mating value, their dating value. If I'm a, what advice would you give to a young man about how to be attractive?
Starting point is 01:20:22 Because there's going to be a lot of young men listening right now. I imagine from the stats. First of all, I love what Scott said in terms of his advice and I feel like it's one of those What advice would you give to a young man about how to be attractive? Because there's going to be a lot of young men listening right now. I imagine from the stats about 70%. First of all, I love what Scott said in terms of his advice, and I feel like it's one of those things where the secret to happiness, the secret to success is simple but hard. So it's not like there's infinite things you need to do. It's actually quite a simple plan, but it's quite hard to execute on it. A few things that I would add.
Starting point is 01:20:43 So one is I have this friend, Sam Parr. he started The Hustle, he started the podcast My First Million. One thing that he did to make himself more attractive as a mate was he would develop these passions and really talk about them on dates because he found that women were really drawn to the fact that he was pursuing other activities. So he got really into denim and he would talk about these denim meets that he would go to and he found that women were really drawn to that. He's very into the growth mindset and working on himself.
Starting point is 01:21:10 He felt like that was something that women were so drawn to, how he was growing. Because if you think about the projections, well, when he met my friend Sarah, he wasn't making any money. She was making a lot more than him. But she could see that he had a great path ahead of him because he was constantly working and improving himself. The other thing I would tell men is through my research, I found that men think I need to be perfect.
Starting point is 01:21:35 I need to be six feet tall. Look, women are not expecting you to fly them to the moon. They want effort. Remember the name of their best friend. Text them when they had a hard meeting and say, how did it go? Plan a thoughtful date. And so I think that you have men over here saying, if I'm not six feet tall, I don't have a chance, so why participate anyway?
Starting point is 01:21:57 And then you have women saying, in some ways, I just want you to be an effortful, nice person and I'm not even getting that. And so I think that for men, they can actually get much farther than they think and be better than 90% of men by doing some of these bare minimum things that other men aren't doing. So I have this question that I ask in my book, which is when you're deciding if you should break up with someone, if your partner were a piece of clothing in your closet, what would they be? In my clothes or her clothes?
Starting point is 01:22:26 Yeah, yeah, yeah. My clothes. Oh, okay. And it really has to be gut reaction. So, Scott, if you thought of one, I want to hear it. I thought of like a black silk shirt. And that's probably because that's where we spend quality time together, is when I'm wearing a black silk shirt. Special occasions, date night, restaurant, um, make an effort. Um.
Starting point is 01:22:47 Do you feel good in it? Yeah, of course I feel my best in it. Yeah. And do you have one for your wife? Brunello Cuccinelli Cashmere V-neck sweater makes me look fantastic, makes me better and is beautiful. Yes. And mine for my husband would be this awesome orange robe that I have that represents being
Starting point is 01:23:02 at home. I love the orange color that's really bright and it represents our family time. So I've asked this question to- I feel ashamed. I feel like mine was so super special. No, no, no. Yours was great. Cashmere V-neck.
Starting point is 01:23:14 No, no, no. I think your answer- Family orange. I feel so shamed. No, no, no. I think your answer is wonderful and I actually in general find that outerwear answers are very strong because it means that you feel warm around them. It's you at your best.
Starting point is 01:23:27 This is your favorite. I just feel fucking fabulous. I don't know if I feel warm. Yeah. That's all that matters. Your answer was great. The answers that worry me are something like a wool sweater that feels good, but then it's itchy so I take it off.
Starting point is 01:23:35 The ratty shirt that I wear to the gym. These are real answers I've gotten. Point is, for years I've been asking people this question. Well now I want to ask people the question of if you were a piece of clothing in your closet, what would you be? And I feel like we spend so much time saying I'm looking for this in a partner, this is the checklist. Well, look in the mirror.
Starting point is 01:23:55 Do you have those traits? And so for somebody who says I'm a ratty sweatshirt and it's not the thing that I would choose to wear, well then work on yourself. And so I feel like there's a lot of feelings of I'm gonna relation shop, I'm gonna look for a partner the way I look for Bluetooth headphones. Well, a lot of that is about breaking people down into these parts. And I feel like we should spend less time thinking about the checklist for a partner and more time thinking about who am I and am I somebody who would be chosen.
Starting point is 01:24:24 We've talked a lot about how young men are struggling. Which demographic of women do partner, and more time thinking about who am I and am I somebody who would be chosen? We've talked a lot about how young men are struggling. Which demographic of women do you find struggle the most as it relates to mating and dating? So I work with a lot of very successful women, and that's also because I'm expensive to work with and that's who my clients are. But I have a newsletter where I hear from 85,000 people. And so what I'm hearing is that a lot of women are saying men are intimidated by the amount of money that I make. They say that they're not going to be, but the more successful I become, the more threatened
Starting point is 01:24:56 they are. I'm just talking to tons of women, personal friends. I feel like at my house on one side of me and then two sides over are women who are having babies, they call it like single mother by choice, where they literally were just like, I can't find a man and I want to become a mom, so I'm going to do it by myself. And so I feel like there are just all these great women who are saying, Logan, I'm following your advice and putting myself out there. I do all these things, but they're just not finding
Starting point is 01:25:21 partners. Do you find that the more successful a woman becomes, the more difficult it becomes for her to find a man that will not feel emasculated by her success? I don't think that there's an exact correlation because it really depends who the guy is. There are guys out there who are like, let's be a power couple. But I feel like there are women who just feel like there is not enough good guys for them. And I'm curious what you think about this, but I live in the Bay Area. I'm seeing so much polyamory. And I think polyamory is interesting.
Starting point is 01:25:51 I'm pro-polyamory. I like the fact that people are thinking about relationship structures in a new way. 50% of marriages end in divorce. Obviously our one size fits all approach to marriage isn't working. But I'm also wondering, well, let me tell you this story. I went to this dating event and the dating event had five single women who were great and their friends were hyping them up. And then there was two guys and they were both polyamorous.
Starting point is 01:26:17 And so I wonder if you're a guy who feels like there's not that many good guys, why should I have to choose? I feel like that's a trend that I'm worried about. Portia polygamy. It's never been better to be a very attractive male, but you have so much opportunity, it does not incent good behavior or long-term relationships. And I work with these guys, and you might think that they're the happiest people in the world.
Starting point is 01:26:41 They are having sex. They are getting a lot of attention, but they're suffering from decision paralysis. And these are some of the guys that hit 40, 42, and they haven't gotten married, they don't have kids, and they sort of are like, why would I ever settle down if I don't have to or I'm going to wait as long as possible? But they don't understand the opportunity cost, which is building a life with someone, having kids. Every year that you wait to have kids is a year that your kids will be alive without you.
Starting point is 01:27:09 And so I really feel like these people in the top percentage, yes, they're having a much easier time, but they also have problems because they're having decision paralysis and they're not settling down. I would just say, I think the reality though on the ground is that if you're a high status male, you think age is on your side. And it is. Because the reality is the math is just unfair to women. It is. Because if you're a 30-year-old male making really good money and relative, just not unattractive,
Starting point is 01:27:44 at 40, you're going gonna be even sexier. Your sexual currency goes up. I do think that there's a point where it starts to go down and I've seen that with my coaching clients and part of that is just how the dating apps work. That if you are an attractive woman and you set your age maximum at 40, I do see that those men see diminishing returns
Starting point is 01:28:05 after that age. Well, especially if they haven't ever been in a long-term relationship. Right, then that is seen as a clear red flag. No matter where I am in the world, it seems like everyone is drinking Matcha. And there's a good chance that that Matcha you're drinking is made by a company that I've invested
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Starting point is 01:28:49 And if you are one of those people that have told yourself you don't like matcha, it's probably because you haven't tried our Perfect Ted Matcha. And you can find Perfect Ted Matcha in the UK in Tesco, Sainsbury's, Holland & Barrett and in Waitrose or Albert Heijn if you're in the Netherlands. And on Amazon in the USA, or get the full range online at perfected.com. You can get 40% off your first order using code Diary40. What role does feminism and the rise of feminism play in all of this?
Starting point is 01:29:18 Because I've had people on my podcast, I think actually our last episode we published was a lady who's a child psychologist, she's been that way for three decades. and she came on and said that the feminist movement has let men and women down in some ways. There's been great upsides but there's also been a cost and one of the things she was really big on, which I thought would be extremely controversial, it turns out it wasn't in the comment section, is that she believes women should be there for the first two years of a child's life. And I questioned
Starting point is 01:29:46 her on that. And then I looked at the stats and I looked at the research and she basically makes the case that because the mother is producing certain hormones, so I searched and it was true, we fact-checked that episode. And then beyond that, the man, the father, brings out another set of hormones in the young child, which are about play and adventure and all these kinds of things. So she makes the case that we've kind of lied to women and we've told them that they can have it all. They can have an incredible career. They can also be incredible mothers.
Starting point is 01:30:12 And she says that in her office, she often sees mothers coming in saying that they're 39 years old, they're struggling, they're trying to do IVF, they feel like they were lied to, throwing all of that out there. I'm going to quote Scott to Scott, which is, you can have it all, just not at the same time. Yeah, I don't. We can talk about what is the best hormone balance and brings out the best in kids.
Starting point is 01:30:34 And then there's the real world. And my partner was working at Goldman Sachs with two babies and getting up at 5 in the morning. And it was hell for her. And at the same time, I know, at the same time, I was struggling with trying to get economic traction because my whole identity as a man, I'm not proud of this, has been defined by money.
Starting point is 01:30:54 So is mine. I don't think men say this enough. Like, yeah, I thought this was really weird because we're in Austin right now. And my team put me up in a hotel and it's just like a normal hotel. So I don't give a fuck. My girlfriend comes to town tonight. Immediately my brain goes, oh my God, we need to move into a better hotel, Airbnb, because
Starting point is 01:31:13 my girlfriend, I've been with her for seven years. She doesn't give a fuck. She doesn't care about material things. She doesn't have a Louis Vuitton anything. She's a breathwork. She's a yogi. Right? But there's still this part of me, even at this stage, where I'm like convinced she's not going anywhere,
Starting point is 01:31:26 where I constantly think about, I need to be successful, I need to have money, I need to demonstrate strength, or she won't like me. It's so weird, because it's not true. Like objectively I know it's not true, but it's in me. I don't know, I think it's mostly true. What do you mean? I think in's not true, but it's in me. I don't know. I think it's mostly true. What do you mean? I think in a capitalist society, the health care
Starting point is 01:31:49 of your children, the opportunities your children have, your ability to provide, your ability to take care of your parents, unfortunately in our society, is so tightly correlated to money that I think at the end of the day, masculinity kind of comes down to provider, protector, and procreator. And I think every young man should take, at least start
Starting point is 01:32:12 with the notion they're going to be the economic provider. And by the way, that might mean getting out of the way and being more supportive of your partner who happens to be better at the whole money thing. That's part of masculinity too. But a good place to start is to assume in a capitalist society that you have a responsibility to be economically viable.
Starting point is 01:32:32 And every piece of incentive in our society, I remember in the 70s when I was in grade school, our principal was a cool guy. He wore cool jackets and he had great hair and he smelled of Aqua Velva and he drove a 240Z. You could be a high character, handsome, interesting, cool guy into karate or whatever. Now I just think it's all about the Benjamins.
Starting point is 01:32:54 It is so much, our society, democracy, your rights, your sexual attractiveness as a man, I don't care what, yeah, write me an article about how men just need to be emotionally available, bullshit, it's so disappointingly about money in my view. All the incentives telling young men, and so they go to these get rich quick schemes, if they can't make money, they feel like losers.
Starting point is 01:33:20 But what you're feeling, quite frankly, is common sense from every signal that if for some reason it doesn't work out with your mate Your selection set of mates how interesting you are to other men your opportunities your rights your democracy Is going to be based on your ability to be economically powerful? It's not the way the world should be but it is the way the world is and what I say to young men is There's just no getting around it. You have to be economically viable. Would you say the same thing to women or would you say there's no getting around it, you have to be hot?
Starting point is 01:33:51 No, I think women, I think women, unfortunately, so this is base analysis, women, men get turned on with their eyes. It's more important for a woman to be aesthetically attractive than a man. We men, women get turned on with their ears. That's the way I would describe it. I think women economic liberation and independence is paramount. You know, the thing that was the hardest thing in my life growing up, you know, whatever trauma I had was not having wasn't not having a dad in my life.
Starting point is 01:34:24 It was that me and my mom didn't have any fucking money. And it was humiliating for us. It was very hard on her. It was emotionally very trying on her because she felt like she was failing as a mother. So I think women, absolutely, women making a lot of money is a collective victory of our society.
Starting point is 01:34:42 It is hugely important and wonderful. We should do nothing to get in the way of that. That doesn't in any way though obviate the fact that a man's opportunity, sexual currency, and place in our society is almost going to have an R of 1, regardless of how many subscriptions to the Atlantic or the New York Times you have, if his economic viability. And I just don't, I think it's gotten worse. I don't think it's got, you used to be able to, if you were a high character, kind of cool, interesting,
Starting point is 01:35:11 nice guy who was a principal at a junior high school, you had sexual currency. Now I think you can be a fucking dipshit, but if you've sold $10 million in DojaCoin, you can get laid. And it's just getting worse because our capitalist economy is providing so many advantages solely based on money. And it sends the wrong signal, but I just tell dudes,
Starting point is 01:35:35 you have to be economically viable. And some of that is just having discipline around saving money and showing that you have your act of the art. Maybe you don't make a lot of money, but I'm responsible. I'll be a good mate. I'll be a good partner. Maybe you're making more money than me,
Starting point is 01:35:49 but I'll bring discipline. I know how to fix shit. I can be a good mate. But one of the things I really am worried about in America is just everything has become about the Benjamins. Character is being squeezed out by money. That sounded awful. I want to ask you, have you ever felt what Scott describes? Have you ever felt that your sort of sense of self-worth equates to how much money you have? Because I felt that.
Starting point is 01:36:18 I don't think I as much have money equals identity and self-worth, but I do think for many people, there's a sense that money equals security. And so we're all chasing that dollar, which is security. But I think for men, it's much stronger. I don't relate to what you're talking about. Yeah. So this is, I've never actually asked a woman this before, but it's the number one topic of conversation in my group chat with my boys is how much are we working Saturday and Sunday to make more money, make ourselves more successful. And then one of my friends, who's not in my group chat, but one of my extended friends, went through financial hardship.
Starting point is 01:36:55 And he's in the lead up to starting a family, et cetera, and he went through a moment where he was going to be declared bankrupt. And he was inconsolably depressed. His partner was fine. She was kind of like, you know, we'll get through this. But he as it was like his he actually said to me, he goes, I've never quote, I've never felt more worthless. And that's something that I've heard echoed by many men who go, you know, go through sort of economic financial roller coasters. And that was actually one of the stats in that report, the Lost Boys report,
Starting point is 01:37:25 or Richard Reeves talks about this. I think that's actually where it comes from. So Richard Reeves says that the number one cause of death for young men under 15 is suicide. And that men in general, the things that they describe in their notes when they commit suicide are these words, worthless and useless. And so if men feel like their identity and their value and their worth comes from money, when they don't have money or they can't be a provider
Starting point is 01:37:52 and they're sort of on the edge of society, then they're literally opting out sometimes with their lives. Okay, I wanna take the metaphorical iPad and ask you guys some questions. Cause I feel like I've kind of said what I want to say about this topic, but I'm sure there are just millions of people that look up to both of you as symbols of masculinity. Scott, this is true, right? Moms talk to you all the time and say, how can I help my son?
Starting point is 01:38:16 And so there's things that I want to know because this topic is the thing I'm most passionate about. I want to spend the next five years really helping with this supply problem and the mating gap, but I don't know that men will listen to me, but they will listen to you. So I want to learn from you. So if you could teach a dating bootcamp to all guys and even talk about what you would have them unlearn, what are some of those messages? I would, a dating bootcamp. Yeah. Or being a human bootcamp.
Starting point is 01:38:47 Let's just extend that. We have module one, comedy. Ooh. I like that. Because the only thing that got me laid when I was broke was I was slightly funny sometimes. Yeah. Yeah. I could be broke and funny and I'd have like some sex.
Starting point is 01:38:57 Okay. This could be improv. This could be just, yeah, keep going. Something around confidence, which is just standing. I noticed that posture correlates to dating success. So I'd have men learn to stand up straight and to control their posture and take up more space. And I mean that in the nicest possible way,
Starting point is 01:39:13 which is don't be shriveled. So like standing up straight, which is obviously one of the things that going to the gym does, it kind of pulls you out a little bit as well. Typical, but going out of fashion, male manners. Open up the door. I still open up the door for my girlfriend every single day,
Starting point is 01:39:29 even though apparently they went through a phase where that was seen as like not okay to do. But I've always taken great pride in it. And funnily enough, opening up the door for my partner makes me feel good. I'm like doing it for selfish reasons. It makes me feel like a man. It makes me feel strong. Also, like when a bus comes, I love the fact that I put my hand across my girlfriend. That for me makes me feel like a man, it makes me feel strong. Also, like when a bus comes, I love the fact that I put my hand across my girlfriend. That for me makes me feel like a man. I love that when we cross a road, I'm the one that's looking out. I love that I stand on the roadside of the pavement, et cetera. So I teach men these kind of behaviors. And definitely going to the gym. And then as Scott said, like entrepreneurship or making some money, that would be central
Starting point is 01:40:02 to my bootcamp. I'll give you one more. It would be conflict resolution. And this goes to like the emotional empathy point. One thing that I struggle with, or at least I struggled with until my girlfriend coached me, and I did this podcast so many times that I learned some lessons, is just how to deal with conflict when the sparring partner is a woman. Because men in conflict, we have a certain way typically, but learning the skill of hearing and understanding your partner,
Starting point is 01:40:28 and which is very difficult, and like, listen, this might just be me. I find it incredibly difficult to sit and to listen to my partner for 90 minutes when she tells me indirectly all the things I did wrong. I've had to learn the skill of doing that. And I sat here with someone who's a psychologist and said, she said, they said to me, me indirectly all the things I did wrong. I've had to learn the skill of doing that. And I sat here with someone who's a psychologist and said, they said to me, if you're a man,
Starting point is 01:40:49 you have to learn the skill of sitting down for 90 minutes a week and letting your partner tell you everything that they're feeling and going through. With my boys, we don't do that. When we go on holiday, it is total silence. We're eating fucking Pringles and watching the game. But when I'm with my partner, and I'm sure when she's with her friends, it's talking. So I've developed this skill now of just sitting and listening. And then sometimes I take notes.
Starting point is 01:41:15 And then sometimes I repeat back to her what she just said to me. And this is totally alien to me. And it hurts when I do it. It hurts. And I find it so uncomfortable. I find it really, really uncomfortable to do it. It like hurts. And I find it so uncomfortable. Like I find it really, really uncomfortable to do that. Even though this is something you spend hours a week doing for your job.
Starting point is 01:41:30 Yeah. 100%. It's so unnatural to me. But you've worked on it. I've worked on it, yeah. I did it like three days ago. My girlfriend said I was traveling around the world. I don't even know what country we're in. She goes, I've got some things I want to talk about. Can we put some time in the calendar? Do you have 60 minutes? I've gone off stage in Sweden, I put in 60 minutes into my calendar. She video calls me and she talks to me for about 45 minutes.
Starting point is 01:41:52 I don't have anything to say, I'm so bad. And I just sit there and listen. And in between the lines, it's like things I could do better. She's not blaming me or anything, but it's hard for me. My boys would never do that. Our friendship isn't contingent on those things. So that's what I would say. I love that.
Starting point is 01:42:08 Like, I don't know if that you relate to that, but I think about the slavs and my boys. And I think kind of the three legs of the stool are provider. I'm probably over focused on the economics. That doesn't necessarily mean making a lot of money, but at least being disciplined and responsible about it. Developing skills, certification, having a plan. Don't be the guy ordering a bottle of Grey Goose at two in the morning, like, I'm going home because I gotta get up.
Starting point is 01:42:31 I have a plan. And I have a vision for how I'm gonna be a good provider. Protector, good manners. Your default system is protection. You constantly speak well of people behind their backs. You hear someone being critical of someone else, your inclination is to defend them. You don't demonize special interest groups.
Starting point is 01:42:57 Your default setting, if somebody needs help anywhere or is being threatened, it's so heartbreaking to me that women feel unsafe when they see men. When they see a group of men coming down the street, surveys show women are inclined to cross the street. And it just feels like from an early age, men need to be taught, anyone smaller, anyone more vulnerable than you,
Starting point is 01:43:21 anyone in a special interest group, your default is protection. That's what men do. Think about masculinity, a soldier, a cop, a fireman. What do they do? At the end of the day, they protect. That is your default operating system as a move to protection.
Starting point is 01:43:37 And then procreator, I think you should wanna have sex. I think you should be willing to take risks. I tell my boys, I did this for a while, they can't get back in the house unless they talk to a stranger. And my oldest, no problem, hey, what's going on? My youngest, not as easy. Just go up and pet their dog.
Starting point is 01:44:00 I think there's so many men out there that have no willingness or ability to open to, you know, to just say hi. Where are you from? To just open and to want a romantic relationship is a wonderful thing. There's nothing wrong with that. Modulate your porn. Decide, ask yourself, would you want to have sex with you? Get strong, get fit, get, get your act together, smell nice, groom. If you can't dress well, find someone who can dress you and initiate contact and want to have a relationship with someone.
Starting point is 01:44:42 That's a wonderful thing. That mojo is the most purposeful, wonderful thing in my life is that I'm raising two patriotic, decent men. And it started with me really wanting to have sex with this woman I saw at the pool at the Raleigh Hotel. Right? And that sounds crass. It's like, I looked at her and thought,
Starting point is 01:45:01 I am really attracted to this woman, so I'm going to take a risk. In the middle of the day, without the benefit of alcohol, I'm gonna walk up and introduce myself to her and another guy and woman she was with. Hey, where are you guys from? And then 18 months later, our first son was born, middle name Raleigh, after the hotel.
Starting point is 01:45:18 Take risks. Be, want to have meeting opportunities. You're a provider, your default system is a protector, and there's nothing wrong with wanting to be a procreator. I love everything you said. And then one thing that was going through my head, as you said, it was, it feels really sad that in this moment in time,
Starting point is 01:45:40 we have to tell people to become procreators. Don't you feel like there's something sick in our society if that has to be taught? Evolutionarily, all of our software is towards procreation. Like that is how we are wired. Yet people are so sick from the food that they eat, from all the medications that people are on, from all the pornography, from all the technology that you literally have to teach your sons the importance of procreation. And that's why I'm here and that's why I'm really freaked out by all of this stuff, because
Starting point is 01:46:10 we are at a point in society where in South Korea, of 100 people of childbearing age, they are going to produce 12 grandchildren based on a 0.7 birth rate. And the fact that you talk about the P of procreation, like I'm so worried about our society. It's 60% of 30 year olds, 40 years ago used to have a kid, now it's 27%. So when I was on the plane on the way here, I told this woman who was sitting next to me what I was gonna be talking about.
Starting point is 01:46:42 And her gut reaction was, oh, why do we have to worry about that? Women are doing better than men? Like, great, let us do that for the first time in history. Like, her gut reaction was, why is this a problem? Then I started telling her these stats around lowest marriage rate, we're approaching the lowest marriage rate in US history. The birth rate has gone down 20% in 20 years.
Starting point is 01:47:04 And she didn't know these numbers. And I feel like people are afraid to talk about this topic because they think it's a zero sum game where when men lose, women win and vice versa. But right now we're all losing. There's huge economic impact too because it used to be 12 people working age to support every senior. Now it's three to one. If we don't have kids, we're going to go into economic decline.
Starting point is 01:47:25 Yeah, South Korea is replacing its nursery schools with its nursing homes. Like, they are the anti-example for us, and I think people need to be paying attention. By 2050, about 40% of the population will be senior citizens, and the labor force could have halved within the next 40 years. The Bank of Korea warns that if current trends persist, the Korean economy could begin contracting in 10 years' time. And this presents a national service risk as the country relies on its conscripted military. And this will fall by hundreds and hundreds of thousands of people by 2025.
Starting point is 01:47:57 It will halve, oh my gosh, could fall from 250,000 troops to 125,000 troops. Politics is the last thing I wanted to talk about. And how this sort of intertwines with everything we've talked about today. Obviously, Trump is now in power. And as we saw in the data, it was touched on early run, young men have become more right-leaning and more conservative than ever before.
Starting point is 01:48:22 The left hasn't necessarily offered the best vision of masculinity to young men as something Scott's talked about previously. I was wondering, I think this morning in the hotel, I was wondering, I was like, how is the left going to get men back? Is that possible? Because the vision of masculinity,
Starting point is 01:48:39 this is something Scott's talked about that the left portrays is not, doesn't seem to be in line with all the things we've just described that we feel intuitively as men, the things we think are important like economic viability, being strong, you know. Oh that's got Govruth. Well on the right they've conflated masculinity with coarseness and cruelty. The two kind of role models, you know, President Trump, who in my opinion demonstrates a lack of grace
Starting point is 01:49:11 and a lack of empathy and a lack of kindness. And Elon Musk is concurrently being sued by two women for sole custody of their kid because he hasn't seen the kid. I mean, is that, those are the role models we want for young men. And on the left, their vision of masculinity is act more like a woman.
Starting point is 01:49:31 I don't think that's helpful either. I went to the Democratic National Convention and there was a parade of special interest groups. Everyone was represented, except for the group that needs the most representation right now, in my view, and that is young men. If you go to the DNC website They list 16 special interest groups and they say who we serve they call it out who we serve
Starting point is 01:49:51 Asian Pacific Islanders seniors the disabled immigrants black Americans and I added it up It's 74% of the US population and when you say you're actively advocating for 74% population. And when you say you're actively advocating for 74%, you're not advocating for the 74%, you're discriminating against the 26%. And who are the 26%? Young men. Is this a consequence of DEI? I think that's part of it. I think there's been so many groups that have been discriminated against. And the way I would just loosely describe the Democratic Party is we have the right ideas and then we just take it too far. Women have gotten a raw deal, so they need advantage.
Starting point is 01:50:31 Gays have been persecuted. Non-whites have had. There were 12 black people 60 years ago and Princeton, Harvard, and Yale combined. That was a problem. This year, more than 60% of Harvard's freshman class identify as non-white. So I think we got to get out of identity politics. But the notion, it largely came from the left, this notion of toxic masculinity.
Starting point is 01:50:57 There's no such thing. Because there's violence, there's people who are criminals, there's people who are unkind. That means they're not masculine masculinity is being a protector provider a procreator and The Democratic Party seems to believe that leaning into anything around your advantage of being Male in terms of your strength your kindness You're wanting to procreate your initiating sexual contact or sexual romantic interest is somehow a threat and somehow toxic
Starting point is 01:51:27 I just think they've sent absolutely the right wrong signal and into that void Has stepped basically thinly veiled misogyny. It is just so ugly you know the the the and and he Trump flew right into it. The reason Trump won this election in my view is the groups that pivoted hardest from blue to red, 2020 to 2024, were Latinos who were sick of being categorized by their identity. But numbers two and three were people under the age of 30,
Starting point is 01:51:58 especially males, who are not doing very well and feel like Donald Trump feels their pain, and women aged 45 to 64. And my thesis is that's their mothers. Because if your son isn't doing well, you don't care about territorial sovereignty and Ukraine or transgender rights. You just want to change.
Starting point is 01:52:15 My son isn't doing well. Those are the people that whisper to me in the streets about these conversations. It's the 40 to 55-year-old mother who has a son who doesn't feel like she can speak up, but says to me privately that she's worried about her kids. And actually, we had some mothers write in, all of which wanted to stay anonymous, saying this exact same thing. They've got an 18 year old son, they're super concerned. They've got a 16 year old son, the son looks lost. And as the stats show from the report, they're not leaving home in the same way that women, their daughters leave home, but they don't know what to
Starting point is 01:52:49 do about it. So for those parents that are listening now, we can't change society. What would you recommend a parent of a young boy does? First thing is forgive yourself. There's this natural part of a separation where, and I think this is true of girls, but especially boys, where to make the separation easier, we don't get along with our parents in our senior year in high school. And that doesn't mean your son doesn't love you,
Starting point is 01:53:20 that doesn't mean your son's not gonna figure it out. But to forgive yourself, there's, but going back to more actionable things, try and get male, uh, try and get men involved in his life. Um, and then, you know, dumb stuff. Like my mom made sure I was in boy scouts. My mom, when I got caught from the high school basketball and football team, she enrolled me in city leagues so I could continue to play sports. But it was mostly, she wasn't sure
Starting point is 01:53:48 that I had men in my life. And I think that was really, really important for me. But I would just say that I feel like I need to coach men more. What I say to boys, one of the first things I say to boys, I had lunch with, and I was never, I had lunch with someone who was a fairly famous news anchor and her son, and I asked the mom to boy, one of the first thing I say to boy is, I had lunch with, and I was never, I had lunch with someone who's a fairly famous news anchor and her son, and I asked the mom to excuse,
Starting point is 01:54:09 they started going at it, and I asked the mom to excuse herself, and I said to mom, I'm like, you realize this is the only person in your life ever that wants you to be more successful than you. You just gotta cut this shit out. This woman is not your enemy. And I heard that, and I was a bit ashamed, You just got to cut this shit out. This woman is not your enemy. And I heard that and I was a bit ashamed because I remember it like being such an asshole to
Starting point is 01:54:30 my mother. But I think I could say that to them because I could look them in the eyes and say, what the fuck are you doing? So I just think that male involvement for single mothers, and I think men are really willing to get involved, whether it's someone down the street, a coach, your sibling, your brother, whatever it is. But I do think, again, the research shows that the point of failure is when a boy
Starting point is 01:55:00 loses a male role model. And also to forgive yourself, being a single parent with a son, I think that's hard. I just think it's hard. Logan, you've got some questions I can see. Oh yeah, I do have some questions for Scott, but I would love for you to answer them too. So one of them is, what is something about being a man
Starting point is 01:55:19 that you learned growing up that you have had to online? And I'm wondering specifically in how you're raising your sons to avoid some of those things. I think a great proxy for masculinity and manhood is, and Richard Reeves introduced me to this, I think it's so powerful, and that is surplus value. It's not about a religious ceremony, it's not about having sex, it's not about an age,
Starting point is 01:55:44 it's about getting to the point of surplus value. You create more tax revenue than you absorb. I say to my boys, you're negative value. Look at all the resources going into you. Look at all the love. We love you so much more than you love us. Your teachers are spending all this time and energy and you aren't giving anything back.
Starting point is 01:56:03 At some point that needs to pivot. So creating more tax revenue, noticing people's life, registering more complaints from other people than you are complaining, protecting people, adding surplus value. So these notions that, and I wasn't that guy. I wanted more from everyone else than I was giving. I was the guy that's, when someone honked at me, I was the guy that sped up and honked back to restore the universe to its place. If a Delta, if a ticket
Starting point is 01:56:38 counter agent at the airline counter was rude to me, I needed to get back in their face to restore harmony to the universe because I'm a fucking baller. And what you realize is being a man is occasionally taking a hit, right? It's having surplus value. It's noticing people's lives. It's listening to complaints. It's occasionally thinking,
Starting point is 01:56:55 well, maybe this person who's coming off in traffic, I don't know what's going on with them. Maybe their kid has diabetes. Maybe they're going through a divorce. It's adding more value than you're taking. And until the age of like 40, I looked at every relationship. diabetes, maybe they're going through a divorce. It's adding more value than you're taking. And until the age of like 40, I looked at every relationship,
Starting point is 01:57:09 am I getting more out of this than I'm getting? And if I'm not, I'm out. And what you realize is good business partnerships, you add as much or more value than your partners. Good relationships, you witness the person's life, you make them feel fucking awesome. If you leave this world a little bit in debt, that's the whole point. That's the whole point or a little bit, the world's in debt to you.
Starting point is 01:57:32 That's the win. And I used to think as a young man, that man I needed to exit the relationship. I'm not getting more money or services than I'm giving. I'm not getting more kindness than I'm not giving. I'm not getting more hot experiences with this romantic partner than they're giving me. I'm giving. I'm not getting more kindness than I'm not giving. I'm not getting more hot experiences with this romantic partner than they're giving me. I'm out. No, it's the other way around. Being a man is surplus value. Yeah, I've never thought about that before, but it's so true that as a man, you should aspire to be considered generous. And actually, the first time someone called me generous
Starting point is 01:58:04 was such an unbelievably wonderful compliment to me, because it means that people see you as someone that's giving things. But to answer your question, for me, it was just a willingness to express my emotions when I'm struggling. That's like the, that's always been a difficult thing for me, especially because of everything I've said earlier about wanting to be a strong, wanting to be a provider. There are going to be moments where regardless of how well you play the game of life, you're going to struggle. And I did not have the tools. I still really don't have great tools for this, but to turn to someone and say,
Starting point is 01:58:33 I'm really struggling with this and not to feel emasculated. And I would say that because as a man, pretty much the only person you have in your life typically that you can turn to is your romantic partner. That's also the last person you want to turn to and say you're struggling. Because again, for me, that felt like I was being emasculated. So I remember the day very vividly when I was like 30 years old turning to my girlfriend and like running the experiment of letting her know that I was struggling with something
Starting point is 01:59:10 and how difficult that was. But the only reason I did it was because I almost felt like I had no fucking choice. I'd like gotten to the point where I was like, I need to tell someone this. And she was the only person. And I still don't think I tell my guy friends everything. I would tell them some things, but I don't think I tell them everything. And when I look at the stats around mental health and depression, which are absolutely horrific, and some of these quotes that we had from some of the guys that wrote into the show, this guy Liam said, for me, the biggest challenge that young men face today is I feel like I'm striving for meaning, but I can't find it anywhere. I struggle to even sleep at night with some form of substance because my brain is constantly firing different scenarios at me that I'm failing in my
Starting point is 01:59:44 life. When I am alone with my thoughts, it's like having a never-ending lesson about how useless I am and how I need to change everything in my life. And the hardest part is I can't even tell anybody this because I would feel weak. And in this guy, Jeffrey wrote in and said, my entire life, I have never felt like I was good enough, like I could never earn my place in society. And even though I think I've achieved some things by the age of 18, I still feel like deep inside, I will never be enough and I'm still not enough and I can't tell anybody. And I think that's a problem that's quite unique to men.
Starting point is 02:00:16 It might be a problem unique to my upbringing, but I just don't have the tools. So when I look at the stats around depression and men killing themselves, 75% of suicides in the UK are men and 75% of them worldwide are men. And suicide, as you said, I think earlier, is the leading cause of death amongst young men in 50 countries. Yeah, if you feel that meaningless and you feel that worthless and you don't have anyone to console about it to maybe tell you that you're wrong, you know. That's why when Scott said that you don't necessarily buy the research that women are
Starting point is 02:00:45 looking for someone who's emotionally intelligent, fine, then don't do it for your partner. Do it for yourself. Yeah. I just saw the standout special by Kumail Nanjiani. I'm sure it'll like come out on streaming soon. But the last 20 minutes was pretty incredible. Basically turned from like sort of silly standup into kind of like his Ted talk. So he told this amazing story about how one day he was speaking to the press and he said,
Starting point is 02:01:10 I started to go to therapy when there were a bunch of bad reviews about my movie because I realized so much of my identity was tied up in external factors. And this turned into headlines around the world that said bad reviews land Kumail Nanjiani in therapy. And he was really frustrated by this. So in the standup special, he took the five most popular things that people said criticizing him,
Starting point is 02:01:33 and he broke down each one. So for example, one of them was, oh, boo hoo, poor, you know, super rich movie star, feels sad about bad reviews. We should all feel sad for him. And he's like, no, you don't have to feel sad for me, but I can feel sad for me. And he went through all these things and he talked about his therapy journey and how before therapy he thought, I just don't experience negative emotions.
Starting point is 02:01:53 I don't experience sadness. And through therapy, he understood, oh, I experience sadness all the time, but I don't allow myself to feel it. So it just comes out as anger. So he told the story about talking to his dad on the phone. His dad had just been in a car accident, but was fine. And then he helped his dad through that experience. And then a few hours later, he's like, where the fuck is my Ninja Turtle t-shirt? And it's like, he needed therapy to explain to him. He's not upset about the t-shirt. He's upset about his dad. But I think that the fact that
Starting point is 02:02:22 he, you know, in his 40s or however old he is, had to learn that. It makes me feel like everyone needs to learn that. If it's not for a romantic partner, then it's for yourself. Because life sucks if you can't cry, you can't express emotions, you don't have people to talk to. And so forget about attracting a mate, just not killing yourself, just being a happier person. I think we just need more room for men to express emotions. The first time I went to a therapist was when I was about 30, 31. And I put it off for so fucking long for this reason, because every part of it made me feel like emasculated. And as a man, you're like, I know I can deal with everything myself. And I've got this,
Starting point is 02:03:04 like, like I said, when the bus comes, I put my hand in front of my girlfriend. I'm always the protector. So when you find yourself in a position like these men who've written into the show, where you feel meaningless or you feel hopeless or there's some other challenge in your life, you think it's your job to fix. Well, I thought it was like my job to fix. And also like, maybe because I've been a CEO since the age of 18, I'm always like holding for, for everybody. So you learn to like keep a fucking straight face. The business is on fire. We have no money to pay 170 people's wages and it's Friday and they're expecting, like you learn this skill of like numbness and that doesn't
Starting point is 02:03:39 serve you when you're trying to resolve something. And this is why I think porn gambling addiction become the avenue because there's not another avenue to sort of take pressure off the pressure valve. So yeah, it's difficult. It's difficult. The way you, the email you just read from that young man, I've stopped. And it sounds crass. I can't handle the emails I get anymore. I'm getting so many emails from young men who are just,
Starting point is 02:04:11 I mean, you read an email like that and you just like, it's devastating. You know, I haven't gotten over the death of my father, I'm living alone, I've become addicted to, I mean, you just hear this shit. I know I have value to add, I just can't figure it out. There's just so many of these men out there, and I think a lot of it is, I always look to economics,
Starting point is 02:04:36 I'm like, we've gotta figure out vocational programming. I think we should have national service so people feel a sense of identity and connection and purpose. Some of the lowest levels of young adult depression are in Israel despite all the existential threats because they all serve in the IDF for two to three years. I think we need more freshman seats at colleges. I think we need more third places where people, I think a lot of it comes down to economics and policy programs. I think there's a lot we can do to help young men. But in the US, it's now 77% moving to 80% suicides.
Starting point is 02:05:13 It's four to one. If there was any special interest group, you go into a morgue in America and five people die by suicide, four men. If that was any other special interest group versus the control group, they'd weigh in with programs. But because of the enormous advantage I registered, and let's be honest, it was enormous. Basically all prosperity in America, which was unprecedented, was crammed into 30% of the population, basically white males.
Starting point is 02:05:37 So we just had, we had staggering advantage. And now 19-year-old males are paying the price for my advantage. There's really a lack of empathy for them. And what I do think is hopeful is that mothers and women in society now realize that the country and women are not going to continue to flourish if men are flailing. And it finally feels like we're having a real program. The governor of Maryland, Wes Moore, has said that his focus for his administration, this is a governor of a state, a liberal state, is going to be on helping the state's young men. I mean, that took such fucking balls for him to say that. And you know what? The populists received it well, because on the ground,
Starting point is 02:06:24 people are feeling it. They're really feeling how much young men are struggling. So I'm actually quite hopeful that we've turned a corner in terms of the dialogue because when I started talking about this four or five years ago, right away, oh, your hair wasn't on fire when women were, I mean, just, oh, it was such, there was such a gag reflex. It has changed so dramatically in the last four or five years. Where do we send these guys? That's a great question.
Starting point is 02:06:56 And I wish I had a list of resources and I'm trying to assemble it around, all right. I mean, I'm involved with it because it's difficult to discern between ordinary young adult or adolescent problems and when a kid's suicidal. I wish I had some sort of AI filter to go, this kid needs help right away. Here are some resources, here are some men's groups. And I do a shitty job. I can't talk to all of them.
Starting point is 02:07:21 A couple of them, I take the lazy way. I say, here's 500 bucks. Do better help online therapy. I'll pay for your first four sessions. Yeah. Just be, but I gotta be honest. I don't know. I mean, I think we should put together this list of resources and I feel like there are good guys out there.
Starting point is 02:07:35 I put Chris Williamson in this group. I put both of you out there. Podcasts are how a lot of modern wisdom is being expressed right now, right? You don't go to church. You get your sermon through your AirPods. So like who are the guys that are saying healthy things? And I feel like if we can fill their ears with the healthy messages of masculinity,
Starting point is 02:07:54 we are taking away the space and the attention from the people that are really profiting from these negative messages. I think you need a place to send the people who email you. Yeah, and I appreciate the offer and we should do this, but we should have a list that says, all right, what are you struggling with? And here are some resources or things you should think about.
Starting point is 02:08:17 But even what you both said to my answer, or to my question around like, what's the boot camp, or what would you tell guys, like, that's not a crazy list. I think it's like for a lot of these guys to have you as sort of a male role model of like go to the gym, make money, be kind, look out for others. Like I just feel like that can be condensed into, and maybe that's what your new book is, but like truly I think people are looking for a script with the lack of religion, lack of institution. We've lost all these scripts that
Starting point is 02:08:49 tell people what to do. Let's write a new script. It's on you, brother. You got more tread on you. Look at all these cameras. I mean, somebody's to watch this and pull it together into all of your advice. But I'm just saying- I like the idea of a collective. It needs to get out there because if you don't fill the space, somebody else will and they already are. And it's not the messages that you want to have the next population, the next generation having.
Starting point is 02:09:20 I agree. We'll talk about this in the camera. Okay, one, two, three, men. Man, I love it. Anything else you wanted to ask us? I know you've got so many other questions you wanted to ask. No, I'm just really glad that we're having this conversation. I feel like maybe I wouldn't have had this conversation a year ago. I do think the tide is turning. I think the title of the report as lost boys is very helpful. And I just want to end with the message that women
Starting point is 02:09:46 don't have to do worse when men do better and vice versa. And let's raise up everyone so that we're all thriving and yeah, let's help these lost boys and also help women. Any closing points when it's about Scott? Well, just a message to young people in general. The arc of happiness is a smile and that is kind of zero to 18 is prom, football, you know, making out. It's generally pretty happy. The least happy years for people are usually kind of 18 to 45. Economic stress, relationships are hard. You probably are someone you love a great deal,
Starting point is 02:10:29 get sick, and dies. And if you're struggling, what I would just say is don't be afraid to reach out for help, but also realize that if you're not a member of parliament and you don't have a fragrance named after you, it doesn't mean you're failing. And to forgive yourself and to recognize that those are tough years. When my first kid was born, I tell this story a lot, it's supposed to be angels singing in bright lights. I felt nothing but shame. I was 42 and I was broke. I had put everything into my
Starting point is 02:11:02 tech company. Great financial recession came along. I think my accountant called me and said, you're worth a negative $2 million. If we look at your debts, you're worth negative $2 million. And about that time, my oldest son had the poor judgment to come rotating out of my girlfriend. And all I felt with this kid was shame. I have failed.
Starting point is 02:11:22 I've failed myself. And now I failed on an entirely new dimension as a provider and a father. That was the first thing I felt when my son was born. And I wrote about it, and I can't tell you how many men I heard from. That all I felt when I had my first kid, our kids, was a sense of embarrassment and that I was already failing. That energy that you felt at that moment, did you channel it into something or were you tempted?
Starting point is 02:11:50 Nausea. Nausea. I was in the delivery room and they were more worried about me and they thought it was because I was grossed out by birthing. It was because I was so ashamed. I would just immediately felt like, oh my God, how did I put myself in a position
Starting point is 02:12:03 where I'm a terrible provider on day one? I just felt a tremendous amount of shame. And I think most people, when you talk to them, at some point have felt really down and really embarrassed. And I just don't think that's anything unusual. And you wanna forgive yourself, you wanna say to yourself, I can add value to a company,
Starting point is 02:12:28 I can make someone very happy, and try and surround yourself with people that make you feel good about yourself, and every day just little baby steps, right? Some things down, trying to exercise, trying to eat well. I can tell when I'm getting depressed, and I have this method of getting out of it I call it Scaffa
Starting point is 02:12:46 SCAFA sweat It's like resets my operating system clean try and eat really well at home abstinence and when I say absence abstinence from pot and alcohol both of which I love and I'm really good at them they add A value to my life, but when I'm not feeling good, I take them out of my life because whatever's going on with my sensors, I just don't want to mess with them. F is family. I find being around my boys is really important.
Starting point is 02:13:13 And then A is affection. I find affection being around even if my dog's lying on me or my boys. I'll say to my boys, let's watch TV and my boys can secretly throw their legs on mine. Not necessarily sex, but affection with my partner. Those are the things that get me out of a dark place. So try and figure out if you can,
Starting point is 02:13:31 what things help you get out of a dark place. But recognize, everyone struggles. And I'm not saying that you shouldn't reach out and find help, but everything online is telling you, you should be in a Gulf Stream and partying in St. Barts. No, that's just not, that's not the real world. And try and build a support system and also forgive yourself.
Starting point is 02:13:55 Life is, happiness is a smile. Kind of 20 to 45 is usually, you know, it's full of a lot of joy, but it's also full of a lot of, you know, oftentimes a lot of anxiety. Do it's also full of a lot of, you know, oftentimes a lot of anxiety. Do you go to therapy? No. Have you ever been?
Starting point is 02:14:10 I did, my first marriage, we went to marriage counseling and after the first session we decided to get divorced, so I'm a little traumatized by therapy. Yeah, and he got right to it, saved me real money. Yeah. Oh, Stephen, I wanted to add one more thing. I think an underappreciated resource for men for building empathy is reading fiction books. So I'm in a book club, I read fiction all the time.
Starting point is 02:14:32 Fiction builds a lot of empathy because you are truly inside the mind of somebody else for two or 300 pages. When I talk to guys, they so rarely read fiction. Do you read any fiction? Not at all. A lot of guys that I talk to, they say, oh, I read nonfiction. And there's so many lists online of like the hundred nonfiction books to get your MBA. And it's like, we're all reading so much nonfiction on our phone at all times. Read a book of fiction, get inside
Starting point is 02:14:59 the head of somebody else, get inside the head of a woman. I think that for zero dollars at the local library, you can actually become a better person. You know what's interesting though? There's a reason why men read books about how to make money. Because it goes back to everything we've said. If I said to my boys, boys, we're going to start reading fiction, my friends read stuff that's going to help them build a business, make money, or gain muscle mass. Yeah, but can't I convince? What if you're single and I'm going to say, read this fiction and you're going to get
Starting point is 02:15:25 laid? Like, why can't we just reframe and change the narrative on fiction? I mean, I just feel like there's so many examples of times that I haven't really known what's going on with the group, and then I read a book about that group, and I'm not an expert in them, but I can think about them more. And I just feel like, look, if you are not having success with women and you don't have any women in your life, read a fucking book by a woman. Just a quick anecdote.
Starting point is 02:15:50 When I was a senior in high school and a freshman in college, I remember thinking, I'm strange. I remember feeling very insecure about my own psychological makeup, and that didn't help. And then I read a bunch of John Irving novels, The World According to Garp, Cider House Rules, and the people in it were just so fucking strange. It made me feel better about myself. I'm like, oh, there's other weirdos out there. So what you say really resonates. It made me feel less self-conscious about how unusual I thought I was. So it just dawned on me that that was a big help for me.
Starting point is 02:16:26 Well, TikTok is not going to give you the empathy that spending 300 pages inside the mind of a person different from yourself. Well, thank you both for so many reasons. Scott, you're actually writing a book at the moment, which is going to be published shortly. We've talked about it a few times. What is the title of that book and what is it about? Well, I've determined, I don't know how it is for you with books, but basically your publisher does nothing and then obsesses over the title. That's the value of that one. That is very true.
Starting point is 02:16:55 So I had it work. It was supposed to be originally about masculinity and then I realized that I don't have the skills or the domain expertise to summarize masculinity. So I changed it to work in progress, notes on becoming a man. And I just talk about stories that I've written about about some of the things we've talked about today and trying to use masculinity as a code. I think everyone needs a code, whether it's the military, the religion,
Starting point is 02:17:14 their family values. And I think masculinity can serve as a code if defined correctly for young men. But it's just a series of stories about things I've gone through some of my many ways I've failed and what I learned about trying to become a man, trying to be a good dad, trying to be a good partner. When is it published?
Starting point is 02:17:33 Is it going to be published? It'll be on the fall. On the fall, okay. And Logan, you have an incredible book, which is, I mean, one of the, I think the book on this subject matter called How to Not Dialogue and the Surprising Science That Will Help You Find Love. And what does someone discover in that book? Well, it's really about understanding the blind spots that hold people back from finding love
Starting point is 02:17:55 and then making a plan to overcome them. I'm going to link all of Scott's books and all of Logan's book in the comments below for anybody to read. I also wanted to say a huge thank you to the Centre of Social Justice for making this report because it's again, it's caused a huge conversation in the UK and now around the world around Lost Boys. We have a closing tradition on this podcast where the last guest leaves a question for the next guest, not knowing who they're leaving it for. And the question I'm going to ask both of you is, Logan, what are you most scared of? I'm most scared of losing my husband because he has had a brush with death. He had very serious bone cancer.
Starting point is 02:18:34 I feel like we've just been through such hard stuff with him medically that right now I'm here today with you. He's climbing. I was just thinking, you know, what happens if something happens to him with climbing? And we have a one-year-old daughter. And so maybe the most obvious answer is something to happen to my daughter.
Starting point is 02:18:51 But for me, it's really something to happen to my husband. Scott, what are you most scared of? The way I took that was what am I most worried about? I'm really worried about an epidemic of loneliness from a societal standpoint, that people are starting to believe they can disengage from life. And that leads to anxiety and depression and polarization that makes the world a less safe place. Personally, my fears have always been the same. I'm always worried that my kind of selfish instincts manifest in an ugly way and I end up alone and old. You know, that's my, that's my biggest fear that I end up dying under bright
Starting point is 02:19:32 lights, you know, surrounded by strangers. That's my biggest fear. Because your selfish instincts manifest, you do something wrong in your relationship or you fuck up your own. Yeah, just always. My dad is not a very, my dad ended up, my dad's basically alone at 95 and some of his less, some of his lower character quality attributes I see in myself and that's a fear.
Starting point is 02:19:55 My fear is that, you know, end up dying surrounded by strangers. Steve, do yours. The first thing that comes to mind is something happening to my partner. I just can't imagine, I just see her as this like perfect human being that was like this angel. So thinking, I just can't imagine ever finding anybody comparable. So something happening to her, finding out she was sick, I think is the first thing that comes to mind. It comes to mind actually above anything in my life. And then I do have a little bit of Scott's fear, which he expressed there, which is that I will make bad decisions based on, I'm going to just
Starting point is 02:20:37 say it, just like the temptation of life. And that'll lead me up, lead me to be a bad father, not be around for my kids, not be able to be around for my kids and be lonely and old and rich and miserable. It's like kind of a fear I've always had. It's interesting I said the word temptation because in the world, you know, there's a lot of temptation. There is. People don't talk about a lot. Thank you, Scott. Thank you.
Starting point is 02:21:08 I want to say thank you to you in particular, because you've been one of the leading voices in this fight. That's a generous thing to say. I appreciate that. No, but it's absolutely not generous, because it's absolutely true. When people think of this subject matter, they think of you now. Oh, I appreciate that. And you also stuck your neck out and started speaking about the subject long before it
Starting point is 02:21:22 was okay to speak about the subject. Thank you. And you spoke about it in such an eloquent, hilarious, wise way that both sides listened. And I think you're one of the key people on this subject matter who's even allowed these kind of reports to exist. Because I'm actually not sure that if it wasn't for you, reports like this would exist. I think you're wrong, but I'll take it. I think I'm absolutely right.
Starting point is 02:21:45 Like I actually think I'm right, because the reach you've had on this subject matter is hundreds and hundreds of millions of people across the clips, across the podcasts you've done. And like I said, listen, there wasn't a lot of people saying it before you could say it. You've actually given cover to a lot of people. You've even given cover to me.
Starting point is 02:22:00 And it's because of the wonderful science and art that you deploy as it relates to communication. And Logan, thank you as well, because you've made the decision as well to lend your voice to this subject matter, which is complicated and it's like problematic and it's full of like landmines, it feels like. But you're adding an incredibly important perspective when that comes from tremendous research, lived experience, and you're a very important, I think, individual in this fight to speak and to sort of create a better world for our young and lost boys. Thank you.
Starting point is 02:22:35 Can I thank Scott too? Knock yourself out. You know, just to make you uncomfortable. Go on. Okay. Yeah, so as I've been talking to people about my interest in this, the first thing they always say is, oh, the stuff that Scott Galloway is talking about. And if you weren't talking about it, I don't think they would have anyone to point to.
Starting point is 02:22:51 But I just need to, I feel like a plagiarist because the majority of my good data comes from Richard Reeves. I know that that's true. But the point is you are the most effective communicator in the world right now. Your ability to turn stories and facts into persuasion is something that no one else is doing. So you're taking Richard's data and combining your lived experience and you're getting this message out there in a way that no one else is doing. I think that's generous. Thank you.
Starting point is 02:23:20 And no one else could reach both sides in such an effective way, which I think is really important. So again, thank you, Scott. Thank you. Thank you for being so generous with your time. Really appreciate it. We launched these conversation cards and they sold out. And we launched them again and they sold out again.
Starting point is 02:23:31 We launched them again and they sold out again. Because people love playing these with colleagues at work, with friends at home, and also with family. And we've also got a big audience that use them as journal prompts. Every single time a guest comes on the diary of a CEO they leave a question for the next guest in the diary and I've sat here with some of the most incredible people in the world and they've left all of these questions in the diary and I've ranked them from one to three in terms of the depth one being a starter question and level three if you look on the back here
Starting point is 02:24:02 This is a level three becomes a much deeper question that builds even more connection. If you turn the cards over and you scan that QR code, you can see who answered the card and watch the video of them answering it in real time. So if you would like to get your hands on some of these conversation cards, go to the diary.com or look at the link in the description below. I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button wherever you're listening to this. I would like to make a deal with you. If you could do me a huge favour and hit that subscribe button,
Starting point is 02:24:40 I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love. If you could do me that small favour and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favour I will ever ask you. Thank you so much for your time.

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