The Diary Of A CEO with Steven Bartlett - Mike Baker (Ex-CIA Spy): China Is Preparing & We're Not Paying Attention! Here's What Happens If They Takeover! 5 Spy Tricks You Can Use To Get What You Want!
Episode Date: November 28, 2024War, economic crises, and societal meltdown: how to be prepared to face the coming geopolitical threats like a CIA spy  Mike Baker is a former CIA covert operations officer and security expert, and ...host of The President's Daily Brief podcast. He is also the co-founder of the global intelligence and security firm, Diligence LLC. In this conversation, Mike and Steven discuss topics such as, the technology that the CIA keeps secret, the different CIA hacks to master the art of persuasion, the biggest threats facing the world, and how China uses TikTok to influence the West. 00:00 Intro 02:15 Who Is Mike Baker? 02:46 What Is The CIA? 04:18 Did Mike Spend A Lot Of Time Overseas For The CIA? 04:32 What Was Mike's Day-To-Day Like At The CIA? 08:28 How Does Mike Convince Someone To Become A Spy? 13:13 How Mike Recruits A Source 19:49 What Do They Train You To Be Good At In The CIA? 21:47 Why Did Mike Leave The CIA? 22:20 Mike's Transition To Becoming A Spy For Companies 24:22 Did Mike Ever Go Undercover? 25:19 Is Mike's Job Dangerous? 27:11 What Are The Transferable Skills From The CIA To Business? 31:38 Why Is Decision-Making Crucial For Businesses? 35:26 Will The Election Have Global Consequences? 38:07 Will Trump End The Wars? 40:46 Why Did Russia Start The War? 45:23 Why Is It In NATO's Interest To Support Ukraine? 53:07 How Does The Ukraine War End? 58:07 What Is China's 2049 Plan? 01:01:01 Why Does The US Care About Taiwan? 01:05:42 Who Is The Real Enemy Of The West? 01:12:45 What Happened At The Start Of The Israel Conflict? 01:15:19 Is US Support Waning For Israel? 01:17:18 How Does The Israel War End? 01:22:07 Why Is The US Concerned About Iran Getting Nuclear Weapons? 01:23:42 Should We Be Concerned About Nuclear Weapons? 01:26:03 Who Has Nuclear Weapons? 01:26:58 The Power Of A Nuclear Warhead 01:29:44 Will There Be A Nuclear Incident In The Next 100 Years? 01:32:03 What Are Mike's Biggest Concerns? 01:36:39 How Is Mike Prepping For The Future? 01:40:18 Is This Misinformation Meant To Control Us? 01:42:34 Did Russia Want Trump To Win? 01:47:01 Is TikTok Being Used To Divide Us? 01:54:31 What Happens If Trump Dies In Office? 01:58:39 What Advice Would Mike Give To His Kids? 02:04:05 The Guest's Last Question Follow Mike: YouTube - https://bit.ly/3Vazy9k Twitter - https://bit.ly/3ZpRzTt Podcast - https://apple.co/3B9vdfG 🚀 The 1% Diary is live - and it won’t be around for long, so act fast! https://bit.ly/1-Diary-Megaphone-ad-reads Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb Follow me: https://g2ul0.app.link/gnGqL4IsKKb Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
Discussion (0)
China is at war with the West already.
We just don't see it.
And when I look at a map like this, I see a lot of problems.
Here is one issue. Over there, Putin is threatening nuclear weapons.
And then this regime has been engaged in assassination plots on the president-elect.
And then over here, this is looming, right? It's a major issue.
Who's the real enemy of the West, in your opinion?
I've talked to a number of experts, and their take is...
It's them.
How do you think this ends?
Um...
Ex-CIA officer Mike Baker spent decades in the field mastering the spy skills you need
to achieve success in business and everyday life.
And offers unique insights into the looming geopolitical threats that's facing the West.
When you left the CIA, you start being a spy for companies.
Why? Because in its core, the CIA, you start being a spy for companies. Why?
Because in its core, the CIA's responsibility is to get intelligence.
Because without that, you cannot make smart strategic decisions.
And if you can sell the idea to somebody that they should commit treason on their country
and betray their family to gather intelligence and protect U.S. national security interests,
then that's an incredible skill to use in selling and business.
And there's a lot of ways you can do this. People are capable of it more so
than they realize, but there's a lot of similarities between what I used to do
in the spy world and what you do in business. There's targeting, manipulation,
psychology of how people think, identifying weaknesses and leverage, how
they close the deal. The most important thing I took away was what I referred to
as getting off the X, and that's how you get companies to stay with you for 20 years.
Let's go through all of them.
First of all, you start with them.
I find it incredibly fascinating that when we look at the back end of Spotify and Apple
and our audio channels, the majority of people that watch this podcast haven't yet hit the
follow button or the subscribe button wherever you're listening to this.
I would like to make a deal with you.
If you could do me a huge favour and hit that subscribe
button, I will work tirelessly from now until forever to make the show better and better
and better and better. I can't tell you how much it helps when you hit that subscribe
button. The show gets bigger, which means we can expand the production, bring in all
the guests you want to see and continue to do in this thing we love. If you could do
me that small favour and hit the follow button, wherever you're listening to this, that would
mean the world to me. That is the only favour
I will ever ask you. Thank you so much for your time. Back to this episode.
Mike, who are you? And give me a couple of sentences on the journey of your career and
what it's exposed you to.
I'm a dude who's been very fortunate in life. I started with the CIA at an early age,
not necessarily expecting to start with the CIA and the operations directorate.
And you joined the CIA at 22 years old?
Yeah, basically. Early 80s, beginning of the 80s.
What was your, how do you sort of encapsulate your mission into a couple of sentences during that time?
This is going to sound really weird. To do whatever I was instructed to do
to further the mission objectives. So, and what I mean by that is that's not just me or another officer or somebody else in there.
That's their job.
So the CIA doesn't set priorities.
It doesn't set tasking.
That's done by the White House and those in the White House, in the government at the
time, the administration at the time, for setting the priorities, tasking. And that's in part, obviously, guided by intelligence provided by the intelligence community.
So it's a symbiotic relationship.
But the tasking comes into the agency, and the agency says, fine, get on with it.
And that could be a collection of intelligence on a particular subject.
So you could be talking about, we need to know what Putin's plans and intentions are.
We need to know what's the breakout time for the Iranian regime to actually reach weapons
capability for the nuclear program, whatever the tasking is.
It comes into the agency, the agency then, fine, let's get busy with it.
And there's other elements of the Intel community
all working very hard to accomplish that same thing.
So it could be NSA is also working on that.
It could be military intelligence is also working on that.
There's a lot of moving parts,
but my part was at the agency.
So did you have to spend a lot of time overseas?
And if so, if you are overseas,
what were you doing overseas?
Yeah, I spent my entire time. I never had a what you would call a headquarters tour.
So I spent all my time overseas traveling.
What was your day to day like? Because it's just it's just a world so far away from anything
that I know. So I'm like, you spend all that time in the CIA overseas. When you wake up
in the morning, are you are you undercover? If you're in a foreign country, presumably they don't know that you're part of the CIA overseas, when you wake up in the morning, are you undercover? If you're in
a foreign country, presumably they don't know that you're part of the CIA.
Well, no, we have different types of operations and different types of things. I mean, so
you could end up living in a foreign country for two or three years, right? You've got
a home there and you're working there. And other times it could be a short one-off operation where you're just
dropping in to do something in particular, maybe to meet an asset or whatever it might
be.
What's an asset?
An asset is a source, is a recruited source.
So that's a good point.
There's misconception sometimes in vocabulary, right?
So they'll say CIA agent.
Well, in reality, it's a CIA officer.
The agent is the person that's been recruited or the asset, the human source.
And so that's an incredible skill.
To be able to go out, you have to identify.
First of all, you start with what's the information you're looking for.
And that's the fascinating thing. It turns out that what I used to do and what we do
in my business, which is intelligence and investigations, security services, is pretty
much the same thing. What information does the client, in the CIA's case, that's the US
government, what information does the client need? Where does it reside, who has access to it, and
how can you get a hold of it appropriately?
So how can you get that information?
You identify the target, then you figure out what you need to do to develop potentially
a relationship.
You develop that relationship.
If you're fortunate enough, you recruit that asset, then if you're fortunate enough,
you recruit that asset, that person, could be a deputy foreign minister, could be a senior
military officer, could be a cab driver, who can tell you everything that's happening in
a particular neighborhood of interest, whatever it might be.
But that process of that recruitment cycle of the spotting, targeting, development, recruitment,
running, then you've got to maintain that relationship.
The interesting thing is oftentimes, particularly when you're talking about a really important
asset, someone who's in a position of access, maybe because they've risen up through their own
government.
That window, from the minute you get them on board, you set the hook, you get them recruited,
and they start reporting, taking, tasking, that window starts to close.
And there's a clock that's ticking because usually It can be a corrosive thing on a person's in you know character right on on their on their their
Being right so you recruit up you recruit a Russian, right?
You're always in the back of your mind thinking okay, you know, how long do we have here?
Unless they're a psychotic, right?
Then they don't care.
They don't care.
They'll be happy to do this.
But it's not a normal thing.
So to be able to convince somebody, to sell the idea to somebody, that they should essentially commit treason on their country is a remarkable thing.
I've always felt anyway.
So then when I went into business, the idea of business development, of selling, seemed
like, sure, that's an easy lift, right? Because, anyway,
I'm disappearing down a rabbit hole.
No, you're not. I mean, this is exactly the rabbit hole that I wanted to go down because,
I mean, this is the Dioversia. So I do want to understand how you think about selling,
because that seems like the hardest thing to sell to get, you know, potentially a Russian
to commit treason against their country. I'm thinking, God, what are you offering them in terms of an incentive?
So would your job in that be to convince them,
or would it be to go and meet them to collect the information,
or would it be something else?
Could be all of those.
All of those things, yeah.
And then part of it depends on where, what location.
I mean, sometimes you have difficult places.
Obviously, it's more difficult to work
in a challenging environment, like pick a place.
Right now, current conflicts, think about working in Lebanon, right?
If you're developing or working with a source.
I don't, it's not a lot of potential recruits for Hezbollah right now.
Even though there's headroom, I don't think there's a lot of willing people wanting to
take some of those jobs.
But the point being is that you could end up
doing all of those things.
You might have spotted somebody, you might develop them,
you might recruit them, right?
And you're gonna handle them for a while.
Maybe then you're gonna head off someplace else
and someone else is gonna come in
and take over that relationship.
That's also a crucial point, right?
Because if you've developed a personal relationship with somebody to the point where they're going,
yeah, I guess I can do that.
I can provide you with intelligence on this or that.
Because think about it, they're not just betraying, they're not betraying their country.
I've always thought about this, particularly when we're talking about traders here in the
States, right?
You know, Ed Lee Howard, Jim Nicholson, right?
Who are these people?
Hanson.
These are all traders to the US.
So Moles, whatever you want to call him, within the agency.
Hanson was at the FBI, one of the most destructive traders we ever had.
What did he do?
He interestingly enough, was a long time FBI agent who he was responsible for counterintelligence
to some degree, for a big degree, related to the former Soviet Union and to Russia.
And so he had a tremendous amount of knowledge about how the Russian service worked.
And then eventually he ended up allowing, he wasn't even recruited, he offered his services,
but he offered them in such a way because he understood how they worked that he was
able to do it without the Russians knowing who
he was.
It was a very remote relationship and he controlled it, which is fascinating, which allowed him
to then do this for a very long period of time and betray a number of our Russian assets.
Those people didn't have a happy ending.
The idea is that you look at those people, you look at anybody who does that, they're
not just betraying their country, they're betraying their service, they're betraying
their family, all these things because it's a fascinating psychology.
If you don't think about that, if you don't understand that, then I think it's hard to close the deal with anybody.
What is that deal?
So in the case of the gentleman you mentioned who was a traitor to the US, is he getting
paid?
Is it money that they're doing it for?
Yeah, he was getting paid.
He had some issues.
He was kind of a quirky individual.
He was spending a lot of money on a mistress, someone who he imagined to be his mistress.
And motivation can be a difficult thing, right,
sometimes.
And sometimes it's a very straightforward thing.
It's usually not ideology.
Interesting.
Yeah.
I know.
I had the same thought when I first started.
And they kind of went through this process of saying,
what are motivations?
Well, money is a big one.
And then ideology, not so much. Sometimes it could be something as simple as they've
got a sick kid, they can't get treatment for the kid in whatever country they happen to
reside in. Sometimes it's more based than that. They don't feel like they got enough hugs from their employer or they feel disrespected by their government or whatever. You have to be able to identify
those weaknesses and then you have to be willing to play on them, frankly.
And so on the point of identification, if you met me and I was an asset, that's the
word, right?
You would be, I mean, you know, if we had just met, yeah right you would be I mean, you know if we had just met yeah
Yeah, you would you would be a potential a potential source a potential target
Developmental okay, so I've got I'm a cab driver and I drive a high-ranking official and every day in the car
He's telling me everything that's going on. He's just offloading. So you want to recruit me, right? Yeah
So how'd you go about recruiting me? Well, theoretically, it's just going to be, I'm going to find something that you're interested
in.
How?
And then I'm going to be a conversation.
It's as simple as that.
So you might get in my cab one day.
Yeah.
And then I'll just get in your cab and we'll start talking.
And people love, I mean, you're probably on planes as much as I am.
People love to talk, right?
And they love to talk about themselves, right?
So if you just ask questions, right, if that's all you do, you don't have to say anything
about yourself, right?
I don't know how many thousands of conversations I've had where someone says, so what are you
doing?
I said, I'll give them some bullshit.
I mean, not now, but, and as soon as you give them something that doesn't sound interesting,
then fine.
Now you got a runway.
And you just turn it on to them and say, so what are you doing?
People want to talk about themselves.
It's striking sometimes.
And I mean, we find this all the time, and it's just information gathering, right? Like if we if we have a client and they say
we've got a business in
Pick a place. Let's just just for grins. Let's say China. We've got an investment that we've made in China
But it doesn't it's not making sense, right?
We're not seeing what we thought we were gonna to see from the revenues or from the production,
whatever.
What's going on?
Well, if we have someone rock up at that factory or that manufacturing facility or whatever,
and outside the factory is just rows of noodle shops or whatever, food trucks or whatever
you want to call it.
But maybe there's a security guard or some people just sitting around.
They love to talk because they've got nothing else going on in their day.
And so the information you can get from people, whether it's a security guard sitting in a
booth all day long who's suddenly going to tell you, well, now the plant is only up and
operating Mondays, Wednesdays, and Fridays.
Or this is the number of trucks that are coming out.
Little benign stuff that no one's going to think anything of.
The amount of information you can gather from people, maybe it's someone who's working as
a cleaner in a building.
Maybe it's a cab driver.
It doesn't matter.
It's a secretary in a business.
You're looking for people with access who they're just going to be inclined to talk,
right?
It sounds odd sometimes, but you get that conversation going, you find things that the
person's interested in, then you start mirroring that perhaps.
Maybe that, oh, you know, I'm interested in that too.
Maybe I'm not.
Maybe I find it boring as hell.
There was one where it was like chess.
I was like, God damn, I hate chess, but the guy was really into chess, right?
And I was overseas and we were drinking
and bumped into him at the bar.
And we started talking and turns out that his passion was chess.
Suddenly my passion is chess.
Problem is you got to demonstrate that, right? And
I sucked at it. So, it was a quick crash course in how to at least make myself look somewhat
reasonable. But then, and then you're just looking for other points of access. And what
that turns into is points of leverage. So that sounds, you know, once you take it far enough down the walk, it can sound very
mercenary, and it is.
You're talking about, again, asking people to do something that's not necessarily in
their best interests, but you're doing it for a very stated purpose.
Now again, a lot of people will listen to this and go, that's just bullshit.
You're just doing it for the man.
You're doing it for the government.
Okay, well, you know what?
Nations that are hostile to US interests or UK's interests or Australia's interest or
Canada's interest or Europe's interest, they're doing this all the time and they're doing
it a lot more aggressively and with no guardrails about how they behave.
So, yeah.
So I'm that cab driver. I've started offloading to you because you've got me talking. You've told me your career is not interesting.
I start talking. At what point do you seek out that leverage? At some point you're looking for him to maybe say his son's sick or something, right? Well, I mean, yeah, something along those lines. You're just looking for, you're looking
for, you're building a profile of the person's personality, right? So you're trying to understand
what's important to them. You're trying to understand what drives them. You're trying
to understand where their problems are, you know, you're trying to understand if they
have any grievances. You're looking for it. You're really just building a map of what this person is like.
You're not going to get that in one taxi ride though.
Oh no, no, no, not at all, not at all.
So what do you want to do?
You want to have a reason to meet up again, right?
You're always looking in simple terms, you know, you get that first encounter, what do
you want?
Well, you want a second encounter.
So you gotta find some reason for that.
Now, sometimes it's easier than other times, right?
So you can't always get that,
but that's what you're looking for.
Another reason to meet back up with that individual,
seemingly just for no other reason,
that it just happens, right?
I mean, it's like this morning I got in a car.
It was an Uber.
And at the end of the drive, the guy gives me his card.
Says, hey, if you ever need a ride, whatever,
I've got a couple of cars.
And so this is kind of what I do.
Plus, I do the Uber. I like that as well. And so now, yeah, fine. I can give them a call back. And I've
done that overseas in cases where I've said, look, I need to know that I can get from point
A to point B tomorrow. Can I just call you rather than hope that I catch a cab. There's a lot of ways you can do this. It's not rocket science, but it can be difficult
when you're talking about a high value target.
Yeah.
A cab driver's probably a little bit more straightforward
because there's a clear reason why you'd frequent
their presence, but maybe the head of the Iranian
nuclear program might be a little bit more complicated
to see again.
Although that would be good too.
So you're training.
They find you at 22 years old, I hear.
What do they train you to be good at?
There's everything from tradecraft, which is a key part of it, and tradecraft encompasses
a lot of things, right?
It's how do you conduct yourself overseas?
How do you do clandestine communications?
How do you go undercover?
How do you go undercover?
Use of disguise, there's surveillance, counter surveillance.
There's a lot to, when I just say tradecraft,
what that involves.
And then there's other training, there's paramilitary training and other things that you do.
What about people skills?
What are the people skills they try and teach you?
There's a lot of talking about the psychology of the recruitment process, which means you're diving into, you know, profiling individuals,
the psychology of how people think, what that process does to an individual.
I mean, and there's, it's interesting.
I mean, there's some folks who I think struggled with that more than others, and I think the idea of
getting people to that point, of recruiting people, I think.
Some folks I think found it difficult, maybe problematic because of the manipulation involved. You know, I didn't, again, not necessarily being a deep thinker.
I didn't sit a lot of time, you know, at home angst ridden over, you know, whether I was being manipulative or not.
I would just, I have a task, I'm gonna do the task and then move on.
But the training can take quite a while, can be a couple of years
before they feel like you're ready to go out.
So you eventually leave the CIA after a very, very long career there.
Why did you leave?
My daughter was young and I was in the process of getting a divorce, which took a while.
My ex-wife, great person, but not compatible by the end.
I think my career was a little difficult.
And so I needed to do something that kept me closer to home.
You started doing corporate espionage thereafter.
We call it strategic intelligence and investigations.
For someone that doesn't know what strategic intelligence and investigations slash corporate
espionage is, it's effectively being a spy for companies.
It could be.
There could be an element of that.
Yes, I'm not going to deny that.
There are corporations out there that are very aggressive in understanding what
other companies are doing, right, in particular.
But what we got started in was primarily a company will come to you and say, we're making
an investment in a country we've never operated in before.
Pick a country. Tell us everything we need to know.
What are the problems? What are the risks? What are the threats? How do you assess that?
It could be we've had a fraud. And now we've had theft of intellectual property. We need to know
how bad it is. It could be we're doing a joint venture and we just need to know about who we're investing in.
You never know.
It could be that they're saying, look, we're not having any success in, maybe they're in
the mining sector, we're not having any success in Africa where we're trying to pick up these
licenses and yet these other companies are picking them up left and right.
What are we doing wrong?
What are they doing?
Who are they dealing with? So now we're getting closer to what you referred to as corporate espionage. But you have to, because you're
not working for a government, the guardrails have now shrunk in terms of what you can do.
And so you have to know what is legally appropriate in each jurisdiction.
And that changes, right? What you can do over here is different than what you could do in
the UK or in France or in the US or wherever. So as long as you know what the parameters
are, then you do that, right, to gather information that's going to benefit the client.
Did you have to go undercover in terms of physical disguises?
Yeah, yeah, on occasion, which was great.
I love the acting part of it, right?
I would get completely absorbed in it, and I loved it, so I didn't have a problem.
Sometimes people don't enjoy it, or they don't.
If you're not confident, if you don't have... If you put on
a disguise, whether it's a full overhead mask or whether it's just a disguise kid or whatever,
if you're not comfortable doing that, it'll show out. But if you're walking down the street in
disguise, nobody on that street is thinking, oh, that guy's in disguise. It's not how people think,
right? So unless you do something stupid,
it's not gonna show out.
Did you ever wear a mask?
Yeah, yeah.
That's a, look, we had Hollywood makeup artists there.
I mean, their disguise unit is legendary.
Amazing what they can do, yeah.
Why did you write Company Rules?
I felt like, for me, over a short period of time, after I'd been involved in private sector
for quite a while, it suddenly occurred to me that the reason why we were able to keep
a business breathing was because of some of these things that I absorbed from the company,
these rules.
And it's not like there's a book.
They don't hand you a book and say, here's your company rules on day one. Right?
It's implied they're kind of embedded in the training process.
Of the CIA.
Of the CIA.
Right.
And so what I hadn't realized was I thought when I got out, look, people asked me when
I said I was going to leave, I didn't retire.
I was too young to retire.
I was leaving.
I left behind my pension and everything.
I didn't have, there was no
financial reason to do what I did. And
so their question was always the same, which what the hell are you gonna do?
I didn't have an answer, which probably should have been a red flag,
but I knew I was gonna have to go into kind of this world of gathering information,
of security services, because I don't think I'd fit anywhere else.
And so it took me a long time to realize that the reason why I was able to build a business,
and I couldn't have built a business without a very, very close friend of mine, Nick Day, who came out of SBS and
MI5.
But we couldn't have done that if I hadn't absorbed some of that training and those rules
as I put them from the agency.
So that's why I wanted to try to say, look, this is why I was able to do this and keep
a business breathing. Look, we haven't
built a mega corporation, but we've built a nice life for a lot of people.
What are the most transferable rules that you were able to transfer from your time as
a CIA, working in the CIA, to the world of business that you were like, oh my god, this
is exactly the same game here, the same technique?
First and foremost, it was,
we'll start out with the first one I put down,
which is define the mission.
So the agency does that very well.
At the very outset, you spend a lot of time
sitting in classrooms listening to people explain
how the agency works, why it works the way it does,
where it fits within the government, what its purpose,
what its mission
is.
And if you don't know that, right, then whether it's the CIA or whether it's your business,
then you got a problem.
You probably shouldn't really get started.
And then you have to communicate that mission.
And that's what they did very, very well.
And so I took that away.
And I was always very simple minded in terms of a business.
I always knew what I wanted to do, which was provide, again, the best quality product possible.
That's how you get companies to stay with you for 20 years.
They know you're going to bust your ass and you're going to overproduce and you're going
to do everything within, again, within the balance of what you can do to give them the
best information so that they can then win in whatever they're working or operating.
And then we, you know, I think if you hire smart people and you explain the mission,
you communicate that properly to them, then, you know, your battle's half won, right?
You've really, you know, you've cracked that nut.
But then other parts of it are you've got to know your risk appetite.
And the agency spends a lot of time, I guess that was my point from earlier, is that a
lot of people think the agency just goes out and does shit.
Let's just go blow that building up.
Let's go pick up that high value target or let's go whatever it is we're going to do.
And they don't give any thought to it because that's how the movies operate.
They just go do this shit.
There's a lot of time spent on risk versus gain and what's the potential blowback?
What do those scenarios look like?
You have to know your risk appetite and you have to communicate that because everybody
has to be on the same page as to what's allowable and what's not allowable.
That's true in private sector as well.
We have to know you can't do this.
You can't have a one-party conversation and record it in particular jurisdiction or no,
you can't do the following because the information you're gathering is going to end up in court.
It's got to be evidentially proper.
Things have to be done in an appropriate way.
If you don't know all those things, then you're going to get yourself crosswise somehow.
Know your operating environment is a key thing.
This is a constant surprise sometimes with some companies that we start working with
where you realize that they don't necessarily
understand the operating environment, where they're working, what the market restrictions
are, what their competitors are doing, what the government is like in that particular
country, what the instability issues are, whatever it may be.
You put all that together, you know your operating environment, you know your risk, you define
your mission, and then at some
point you got to make decisions.
And I think that's, again, long-winded answer to your question, which is probably the most
important thing I took away was what I referred to as getting off the axe.
And the axe is the ambush site.
So in the old days, you don't want to end up on the ambush site.
That's a bad place to be.
And there are indicators, right?
Whether you're talking about being in Mexico and rolling up on a cartel ambush, or you're
talking about being overseas in a place like Iraq, and you're in a convoy movement, and
you have to understand what the indicators are that something bad is going to happen
if you don't make a decision.
You're never going to get all the information you want in business, right?
But there are a lot of people who get paralyzed by that.
They want all the data.
They want to be able to think through.
And that's a good thing if that's your mindset.
But something bad is going to happen or you're going to miss an opportunity.
It's going to pass you by.
And so one of the things that the agency taught was just make a damn decision, right? With
the information that you've got, you're always going to want more, but with the information
that you've got, whether it's imperfect or not, understand the nature of that information,
but then just make a damn decision, right?
How do they get you to do that? Because there's a lot of people listening now that may be
paralyzed in their own personal lives with a decision to leave a job, to leave a city, to leave a partner, or a big strategic decision?
That's actually really good.
That's a good point.
The agency teaches you through repetition and understanding that, sorry, you waited
too long. This is not good.
But in a better sense, I think what I've learned also
is, look, I tell my kids this all the time.
I tell my boys and my daughter this, is that
there's never that many options on the decision tree.
Not that life's completely binary, but we tend to overthink everything and we tend to
overcomplicate things when we're faced with a decision, whether it's do I leave my job,
do I move, whatever it might be, do I take a big strategic decision for my company.
You tend to overcomplicate.
Right?
Life, I've always found, and maybe I'm simple-minded, but one of the things that I took away from
the agency is that life sometimes is just as simple as it seems.
Again, why I'm not a big conspiracy theorist.
So if you narrow it down and say, look, I'm not faced with an endless array of options
here.
I may have on any big decision, I may have two or three options.
I'm going to take this job.
OK, what does that mean?
Well, it means I'm taking a chance.
OK, people talk about writing your positives and your negatives down.
I don't know whether that's really a helpful thing or not, because then you get lost in
this list and you start imagining positives and negatives and then
it's a look. So I always try to say like, you got to you don't act just for the sake
of acting, right? That's sometimes has its own negative consequences. But you take the
information you've got, and then you just you you make a decision, right? Because if
you again, if it's the inertia of not acting.
If you're in an unhappy relationship and you say,
what do I do, do I stay in this unhappy relationship
because maybe it's gonna get better?
Okay, what are the odds of that happening, right?
It's been going on for 10 years, maybe you're not happy.
Get the hell out, right?
Do something different.
If you're thinking about changing your job,
if you're not happy in your job,
which is a quality of life issue, right?. I tell that to my folks all the time. If you think you would be
happier somewhere else, you've got to go give it a try. If you think you'd be happier going out
and starting a business, you should do that. But you've got to jump in. I know this is probably not as detailed as a psychiatrist would give, but I really do
honestly believe that any major decision you can distill it down to a very, very limited
number of options, and that makes it easier.
But if you just sit there staring at it, and people do, I would see this in operations
all the time, people would just start imagining all the different scenarios. And I thought, you know what, honest to God, when the whistle goes, right, and the ambush
starts, usually you shouldn't start an ambush with a whistle, it's going to go one way,
another way.
Don't get bogged down in what could happen, what might happen.
And that was another thing I think I did well at the agency was I didn't ever sit around
and stare at my belly button and think, well, I wonder what would have happened if I'd done
this.
No, you live with your mistakes, you live with your consequences, you live with the
good things.
Life is tough enough as it is, right?
And we just seem like we want to make it tougher.
And I don't ever understand that.
It's an interesting time in the United States at the moment.
Is it?
Something happened?
Yeah.
I mean, it's an interesting time in the world,
to be honest, when you think about everything that's
going on.
Very, very unique times.
But Trump has just been elected.
He's now president-elect of the United States.
Is that consequential? And if so, how do you believe it to be consequential?
Yeah. What do they say? Don't talk about politics, religion or taxes. So yes, I think it is
consequential. I think it was something that very few people predicted the size of the victory. Look, he took all the
swing states, right? He turned a surprising number of districts in favor of the Republicans win. He outperformed in most categories. The demographics were rather shocking. People
wanted to talk about how, well, it's going to come down to the women voters. Well, it
didn't. Fewer women voters voted for Kamala Harris than they did previously for Hillary Clinton and Joe Biden, right? And so, and he gained in suburban voters,
women voters. So it's consequential in reshaping, at least in the short to midterm,
people's understanding of the electorate, I think. Now, it's probably not consequential in the fact
that I don't know that the Democrats,
they don't seem to be doing it yet.
I don't think they're going to be particularly self-aware or introspective.
They spent months, longer than that, referring to a large portion of the population as moronic, as unintelligent, as sexist, as racist, as garbage, as fascists, as Nazis.
How you do that and then not understand how you've just gotten kicked in the ass during
the election, I'm not quite sure, but they seem incapable right now of any sort of reflection
on what they need to do as a party to maybe turn things
around.
So I don't know consequentially whether it's going to change the Democrat Party for the
next election.
And then you have to ask yourself, okay, the policies that are important from a national
security perspective, from foreign policy, what are we looking at differently here with Trump coming in?
Do you think he's going to end some of these wars, like the war in the Ukraine and Russia?
Do you think he's going to end that?
Because, I mean, he's pretty much said in the election cycle that he was going to call Putin and end it on day one or something like that.
Yeah, that's right. I forgot about that.
It's going to end it on day one.
It's going to stop this war.
Set Trump over here to the side for a second.
And you have to look at what's happening on the ground with Ukraine and Russia, because
that will determine whether Trump's going to be successful in any move that he makes.
So the problem that Ukraine is facing right now is, A, they're going into winter, and
a massive percentage of their energy infrastructure has been destroyed by Russia.
So it's going to be a very hard winter.
You look at the resolve of the Ukrainian people.
An institute in Kyiv does these very interesting surveys of Ukrainian citizens throughout Ukraine,
not just in Kyiv, on a regular basis.
They ask questions like, are you willing to fight indefinitely?
Are you willing to stay in the game?
Are you willing to give it your all for however long it takes?
And to that question, to that phrasing, at the beginning of the year, 73% said yes of
the citizenry. Last month, it was 63%. And so that's a 10%
drop is significant when we're talking about the fate of your nation. They're losing soldiers
at an alarming rate, and they have a significant disadvantage to
the Russians in terms of manpower.
Russian manpower has, depending on who you talk to, maybe a three to one advantage in
terms of available combatants.
The Russian military is gaining ground in the eastern part of Ukraine, in Donetsk in particular.
The front line is about 600 miles long, 620 miles long.
In overall, right now, if you said stop the war, stop the fighting,
right now Russia controls 20% of Ukraine.
Good time to put my little map here so you can show me what you're talking about.
Why did Russia start this war? Well, I mean, if you wanted a sort of a theoretical 30,000 foot answer, Putin has repeatedly
referred to the collapse of the Soviet Union as the greatest disaster of the 20th century.
And he meant it, right?
And so he's been trying and he hasn't been shy about it ever since he's been in charge,
which seems now like about 100 years, to recreate the glory, the strength of the former Soviet
Union in some capacity.
Not entirely, he's not crazy, but he is completely jonesing for some form of a stronger Russia.
In his mind, that means he's got to have a buffer zone between him and NATO.
This is part of that.
He also considers, if you think about it right here, he's basically saying, this is mine, right?
If you think that-
Which is the east of-
This is the eastern part of Ukraine, right?
Here is Ukraine.
Frontline this is not, I mean, simplifying this, but frontline stretches about 600 miles.
He's also annexed, of course, Crimea, but that's another issue here.
That's the only port for their Black Sea fleet, which Ukrainian military is frankly
destroyed almost at this stage of the game.
But they own, at this stage, they've got about 20% of Ukraine, if you were to say, stop the
shooting now. And then the problem is that at the outset of this war, Zelensky and the Ukrainian government
said, you know, the only answer here iszhia, we have to get it all back. And that is not,
again, it's not satisfying to say this, but it's not possible. So the problem that is being faced
right now is when this war got started in the first year, year and a half, everybody was, you know,
they were putting their flags, Ukrainian flags on their porch, they were putting a little flag on their
ex site, their Twitter site. And there's no doubt the Ukrainian military has been incredibly courageous
and the population of Ukraine has put up with a great deal. Look, the months of September and October of this year, those two months, there's only
been one night when Kiev hasn't been under attack by Russian drones, which is, if you
think about it, is insane.
And that's just Kiev.
All their other major cities have also been
under attack by the Russians. They've destroyed much of their energy infrastructure. Now,
a bright spot for the Ukrainian military was that they did a surprise offensive into Kursk,
which is Russian territory. And in doing that, that was the first time there were foreign troops on Russian turf,
right, since World War II. And that really shocked the hell out of Putin and the Russian military.
And they acted as if they really didn't know how to respond, didn't have the resources to respond.
But this is a game of attrition, right. We're going into our full third year early
this coming year. And what's kept them in the fight is US support and EU or NATO support.
The EU has done a very good job. I mean, look, they've picked up a great part of the effort.
Without that support, this thing would never have lasted this long.
Never.
And so I think Putin in part has been very surprised.
He miscalculated a lot of things, but he miscalculated the sort of support that Ukraine would receive
from NATO in particular.
And why is NATO giving so much support?
Why is this in their interests?
Well, think about where Ukraine is.
Yeah.
Think about where Poland is.
Look, Russian missiles have flown erratically into Poland.
Their history tells them or informs them
that if Putin takes this...
Ukraine.
Yeah, takes Ukraine, then it's not as if he's going to say,
okay, I'm done. I'm finished, right? They believe now whether they're right or not,
but this answers the question about why such strong NATO support. They believe that that's
not his inclination, right? It's not in his character to say, that's all I want. I'm good.
What do you think?
character to say, that's all I want. I'm good. What do you think? I take him at his word when he says he wants to recreate the former Soviet Union in a fashion. Do I think this is enough of a
buffer from NATO for him? I don't think so. Do I think he might consider moving a little bit further
north? Look, he already has. This is Belarus. Belarus is a solid ally of Putin. But is there a chance that he says to himself, well, maybe over
here, he's already made verbal threats up here.
Latvia.
Latvia, yeah. And so I think I understand what their mindset is. It's like Israel, right?
Sometimes it's like, oh my God, why is Israel acting the way they do? Well, because they're
surrounded by a ring of terrorist proxies that all are there to
serve the purpose of the Iranian regime, which is to destroy Israel.
So that's their mindset, right?
We don't live there.
We don't understand it.
So to say, okay, well, that's ridiculous for someone in the US to go, it's ridiculous
that that's Putin.
Okay, you know, well, fuck off.
You don't live here, right?
You're not in Poland watching this if he takes over Ukraine and
So and World War two wasn't so long ago
Exactly. It wasn't until I studied World War two, which actually wasn't very long ago
It was about six months ago that I understood
the sort of geopolitical backdrop as to why you need to defend Ukraine because when you see you can probably explain it better than
Me, but what Hitler did,
and he just took a little bit, was it like Czechoslovakia?
Yeah, yeah, yeah. Just take this piece.
And then a little bit more.
Yeah.
And then he took a little bit more, and then a little bit more.
And by the end of it, he was trying to take the UK,
he was trying to take Russia, he was trying to take the lot.
Over here in the States, right, you had this isolationist feeling.
So World War II is happening, and they don't want any of it.
They went through World War I, they sent a lot of their boys
over, and they're like, no, screw it.
Look, we've got this big ocean here.
We don't have to worry about it.
And yeah, that's a problem.
But you see that now.
There's some of this isolationist attitude, which
is, why do we even care?
And that's OK, fine, that's a great question to ask.
People should ask questions like that. But I tell you, having worked against Russia
for a long period of time, it's a mistake not to take Putin at his word. And we tend
to always mirror our values. It's like when we were talking about the cab driver, how
do you get them into conversation? We start to mirror the values, right? And we do that as a nation
sometimes in the US, where we imagine that people are going to react the same way or
think the same way about freedom or democracy, and it's not how the world works. So just
going back here to the incursion into Russia that the Ukrainian military did.
So they're holding territory up there.
Maybe it depends on who you talk to, maybe 500 square miles, it varies.
But they've stretched their resources relatively thin.
And that's a problem because it all goes back to war as long as we've known war, which is
supply lines, right? If you can't maintain
your supply lines, you've lost the plot. And so what we're seeing right now is Putin has
amassed about 40,000 Russian troops and about 10,000 North Korean troops. And that's another
story.
So North Korea, because Kim Jong-un of North Korea is best buddies now with Putin, he has
sent upwards of 12,000 troops to Russia.
And they are now on the front lines, essentially.
They're already in combat.
But they're an important part of Putin's effort.
And I think what he's trying to do, Trump has won, takes us back to our original point of,
okay, what's Trump going to do and what's this going to look like after the inauguration.
Trump's won.
I think there's a calculation here.
Putin could be saying, I've got to do everything now.
I've got to throw everything I can to gain that Russian territory back before sitting
down at a negotiating table and coming up with a deal.
Because I don't want to sit at a negotiating table if Zelensky and NATO are saying,
well, we have part of your Russian territory.
You want it back? Well, we're going to need this back.
We're going to need eastern Ukraine back, or we're going to need Crimea back.
I don't think he's ever given back Crimea, right?
But it's likely, I think, if
you have to make these decisions and without real insight into his mindset, it's true,
it's all speculation. But I wouldn't be surprised if what he's calculated right now is I got
to throw all these troops to regain this Russian territory the Ukrainians surprised us by taking
ahead of sitting down and doing a negotiated settlement, which
again is going to be very unsatisfying to all those people who put Ukrainian flags on
their porch and they're going to get all their territory back.
No, they're not.
They don't have the ability to do that.
And I hope that what we don't see is if Trump, when Trump comes into office, I think he and the people that he will have around him
working on this issue will be sufficiently convinced
that they have to maintain a level of support
that allows Ukraine to sit down at the negotiating table
from at least a position of relative strength, right?
Otherwise, they're just sitting and they're asking for
whatever they can get in this deal. That's never going to sell. Zelensky's got to sell
this to the Ukrainian population. This is an incredible moment in time. This is an invading
force from Russia into another country, an independent country.
And there's so much complexity here.
It's hard to explain without saying, OK, we're going to take the next five or six days to
talk about it.
But it's an incredible moment in time.
And so, yes, it matters a great deal about, is this consequential?
It's consequential if worst case scenario, the next administration says,
that's it, we're cutting off all assistance and all aid. Well, the rest of NATO will definitely
stay in the game, right, because they view it differently, because they're right here. But US
support is critical. And it's critical to get a settlement. And if what you want is to end war, to stop the killing, and if you're pragmatic,
you have to assume this is going to be a settlement that means that Russia is going to keep maybe not
all of this. Maybe they'll keep this much and this will be maybe a demilitarized zone, right?
Patrolled by UN peacekeepers or whatever to act as a buffer.
But then you have other issues.
Is Putin going to say, no, part of the steel has got to be that Ukraine never joins NATO?
I'm sure that's going to be a part of his deal.
And then how NATO deals with that, I have no idea.
Because they've already made sort of a guarantee, okay, you're going to be in at some point.
Anyway, that's...
How do you think it ends if you had to bet?
I think, look, part of the reason why the North Korean troops have ended up in Russia,
which is, again, is an astounding thing, is because Putin desperately doesn't
want to do another conscription.
He knows that's vastly unpopular with his folks.
Which is when you ask your everyday people.
You basically round up more people, right?
I'm going to need another 150,000 soldiers because he runs what's essentially called
a meat grinder operation.
He just throws people in the front as cannon fodder.
The Russian casualty rate has been ridiculous compared to the Ukrainians, but they've been
willing to sacrifice all those people.
So I think the idea being, look, Kim Jong-un, he's making money off of this deal, sending
troops up there.
He's getting the troops that survive anyway will get combat experience.
And he doesn't have a military with any combat experience right now.
And he's also getting weapons technology transfer from Russia.
So he's getting part of a deal here.
What's Putin getting?
I think Putin's just getting bodies he can throw out there ahead of the next wave, which
will be Russian troops.
So I think those 10,000 North Koreans soldiers are fucked.
There's been a rising sentiment in the United States that we should stop sending money to
Ukraine and why are we bothering and this isn't our problem, etc.
What do you say to those people?
Because that sentiment is rising and it's rising, from my opinion, it's rising on the right side of politics. I hear it more and more on some of the big
podcasts. I hear it more and more on X and Twitter. And again, it's only because I researched
what happened in Nazi Germany in World War II that I suddenly go, okay, this is much
more complicated than you think. And you can embolden someone if you don't resist their, them invading a local country.
And why stop at one?
Right.
Well, look, I mean, this, and the thing is,
the world, the world is shrinking, right?
The world is, and has been, and continues to shrink.
Nothing happens in a bubble.
So what's happening right here is being watched by, you know by Xi Jinping in China, in terms of Taiwan.
I mean, he's sitting there saying, okay, here's Taiwan.
This is straight to Taiwan.
It's no distance whatsoever.
He's just conducted, Xi Jinping and the Chinese regime has just conducted the largest military
exercise around Taiwan ever, basically blocking it off, blocking the ports and patrolling
the airways.
So the idea being he just wanted to show that he could do that.
And so he's watching what's happening over here in terms of the US response and NATO response
and he's saying, okay, at what point does it make sense for me to do this?
Because at the end of the day, Xi Jinping is tied to his desired legacy,
which is the reunification.
And in his mind, this belongs right here.
So let's move on to China.
Question was, how do you think it ends if you're a betting man?
How do you think the Ukrainian war ends?
I think in this coming year, I think, in part, I know I've talked a lot about what the Ukrainians
are suffering from, but there are reasons why Putin is going to need to figure this out as well.
I think part of it is his economy is suffering.
And so I think it finishes with a negotiated settlement at some point during 2025.
And I think that means the lines are going to look, again, I keep using the word unsatisfactory, but
that's the way it's going to feel to a lot of people.
The lines are going to look a lot like they did before the invasion, maybe some additional
territory being held by the Russians.
And then I do think that there will be some agreement to have a buffer zone that will
be essentially under the auspices of UN peacekeeping troops somehow.
A no-fly zone, whatever you want to call it as well.
I think that's how it's going to end up.
I think Kursk, that region in Russia, goes back to the Russians.
I think the problem is going to be, I think in the short order, I think they're going
to want to move quickly before we get into the teeth of winter. I think that's going to want to move quickly, right, before we get into the teeth
of winter.
I think that's going to be a mess.
So that's going to be a major, when they start that offensive, and we're talking again, potentially
50,000 troops thrown at a relatively thin line, I think that territory goes back to
Russia.
In the next month. I
Would I would suspect yeah, I mean basically don't you don't put troops there, you know with all those resources without
Intending to to use them
And I think the longer those North Korean troops sit there the more trouble they will have in terms of command and control So they're gonna want to get them into the into the into the cannon
as quickly as possible.
So you mentioned China.
China feel like Taiwan is theirs.
Taiwan is this little island off the coast of China.
I hear about this plan that they say China has, which is the 2049 plan.
What is China's 2049 plan? Well part of that was based around a timeline for how we want to refer to it.
The reunification, the absorption of Taiwan, the taking over of Taiwan.
Nobody really knows what that will look like because there's a concern, you know, is it
going to be a completely kinetic, is it going to be a military operation?
Is it going to be more completely kinetic, is it going to be a military operation? Is it going to be more of a soft takeover?
Sort of like, it's a good example right here, Hong Kong.
You remember there used to be democracy in Hong Kong, and now there's not.
That happened over a period of time, but they basically just squashed all remnants of democracy,
particularly during the pandemic.
So what's it going to look like when they do take over Taiwan? That's the big question, but the timeline has shrunk. So
now there's some feeling that the movement on Taiwan will be during the course of Xi Jinping's
tenure, right? So what are you looking at? Well, that depends on his grip on power, which seems very solid.
It seems like it depends on his health, which again, I'd be speculating.
So I don't see him riding off into the sunset willingly without finishing that project that
in his mind is so important. He's consolidated power in China like nobody since Deng Xiaoping or Mao Zedong.
I think he's serious.
Again, take certain leaders at their word.
Some bluster a lot, some make very big pronouncements.
Donald Trump would be one of them who tends to just speak off the cuff and throw things
out. Donald Trump would be one of them who tends to just speak off the cuff and throw things out I think the danger sometimes is is the the Democrats for example take him at his word, right for everything
He says right they take everything he says literally
But there are other leaders Putin Xi Jinping. I think you
Need to pay real close attention to exactly what they're saying
So I think when he talks about that, you know absorbing Taiwan and making it part of the motherland
again, he's not kidding around.
Why does he want Taiwan?
It looks like such an insignificant part of that part of the map.
It's so small in comparison to China.
It's a good point.
When you look at the map, you go, eh, do you really need to bother?
Part of it is the history, right? Ever since the Chiang Kai-shek and the separatists and escaping to Taiwan and raising it as a
separate nation.
It's just, it's hard to explain, but it's a very emotive subject.
Why does the US care so much about Taiwan?
That's a better question too.
Part of that is, I don't want to say emotional, but it's the idea of look, there are democratic
institutions, it's an ally, how could we possibly stand by and watch a communist regime step
on it and destroy
it?
Part of it is practical.
It's an important chip manufacturing center.
So there's a couple elements to it.
Honestly, look, if all the chip manufacturing on Taiwan was reshored over to California somewhere, would
we care quite as much?
Well, we would still care on that emotional values-based side.
We could probably overlook it in the long run.
Now, are we going to send boots on the ground over to defend Taiwan?
If there's a military action?
Going back to are you a betting person?
I would bet no, no matter who's in office.
But they all say they're going to defend Taiwan.
All of the US presidents are always asked, would you defend Taiwan if Russia invaded?
And you probably know some of the quotes better than I do, but they've all said that they
would.
Yeah.
Yeah, the only slip up at one point was Biden, where I don't think he really meant to
say what he said, which was ambiguous towards the defence of Taiwan, but then he corrected it.
So do I honestly think that we would send troops over? No. No, I don't.
Do I think that we would do what we're doing with Ukraine?
Sure. Yeah. Would we provide resources? But this is a much different situation, right?
And so I think while I get the concept, I just don't know that there's be follow through because that is a very tough
sell to explain why we're sending troops over to face down the Chinese military, which is
about a stone's throw away from Taiwan.
And look, this is going to be an interesting situation, right?
Because the folks over here, the folks in China, they don't view the folks in Taiwan
as Taiwanese.
They view them as Chinese, right?
So are you going to have Chinese military shooting Chinese?
I don't know.
Maybe it's going to be a softer takeover.
Maybe there's more influence.
There's a massive disinformation campaigns that go on on Taiwan courtesy of the Chinese regime.
There's all sorts of efforts there to undermine Taiwanese leadership.
But this is, again, the point being is this is a crisis.
This is already, this is a mess and has been and it's underway and it's hopefully in a
Ukraine situation.
But over here, this is looming, right, as a major issue.
And if you think about that, there are other activities. This is what's referred to as
a South China Sea.
Which is below Taiwan.
It is, yes. And it's, this is the Philippines here, Vietnam over here. China has always
viewed this as their territory, right? This is their backyard. Well, ever since World War II,
the US has essentially patrolled and maintained security in the South China Sea, right? In the
interest of international free trade and freedom of movement, there are increasing numbers of
encounters between the Chinese Navy and the Philippines, Vietnamese over this sea. Because again,
they view this as theirs. They're constantly in here pushing, they're building artificial
islands for ports. There's a major flashpoint here for potential conflict.
And China, I've talked to a number of experts that I really value.
And their take is, and I think it's not incorrect, is that China is basically on a war footing
with the West already.
We just don't see it, or we don't feel it, or we don't want to acknowledge it.
And I don't mean like they're going to launch missiles, but in their minds, they're at war
with the US already and they're acting in a sense as if that's the case.
And we act as if, well, they're just an economic competitor, but it would be nice if we could
all get along.
So I think we may be misreading the tea leaves.
Who's the real enemy of the West, in your opinion?
If you were the President of the United States, who would you be most concerned about?
Well this is our biggest concern, China.
China is, I think, the top line concern because of their abilities, their resources.
And again, these sort of the increasing aggressiveness
in this region, their desire to reshape
the global structure, right?
They don't want the West to be in charge.
They view this as, how do we realign this
so that we get the bricks and a different realignment
of world order so that the US and its allies are not at the top of the food chain.
In a sense, that doesn't mean that I think that we're going to be in a shooting match
with China anytime soon.
I don't actually believe that's going to be the case, but that's where we have to focus
a lot of our concerns when you talk about identifying and resolving
and prioritizing threats.
In the short term, right here is Iran.
And look, the Iranian regime has been engaged in assassination plots to try to kill now the president-elect, as well
as several other US officials who may believe were responsible for the targeting back in
2020 of Qassem Soleimani, who ran the Quds Force and was a very close ally of the supreme
leader Khamenei in Iran.
You think Iran have tried to kill Trump?
Oh, they have definitely.
Yeah, there's no doubt that they've been engaged in, they have a hit list and they've actually
been engaged in trying to get plots underway to a target, not just him, but Mike Pompeo,
Mark Milley, former chairman of the Joint Chiefs of Staff, Mark Esper, former
Secretary of Defense, Brian Hook, and others.
But I guess setting that aside, setting aside the bizarreness of this state with a hit list
of US officials, and just saying that out loud should make people think, well, that
is bizarre. But what they've done in terms of establishing
and building over the years this network of proxies, the Houthis, Islamic Jihad, Hezbollah,
Hamas, Iran has stated numerous times, they've been very clear about it, their desire, their
objective is to wipe Israel from the face of the earth earth So they've set up their proxies with the same objective and the idea being okay. Well, let the proxies do the dirty work
We're not going to take accountability. We're not going to be in the direct line of fire
Now that's happened a couple of times right there's been this this direct, you know back and forth between Iran and Israel
So this is a this is a very serious problem that will not be resolved as long as the Iranian regime
and the Revolutionary Guard Corps, the IRGC, maintain their belief system that Israel needs
to be wiped off the face of the earth.
As long as they believe that, they will continue to be the primary cause of instability in
the Middle East.
So we talk about getting ceasefires in Gaza, talk about ceasefire with Hezbollah in Lebanon,
not that there's much left of the Hezbollah leadership, but that's just putting lipstick
on a pig, right?
Because you're not solving the problem.
And I don't know that you've changed the belief structure of the Iranian regime and the IRGC.
So in that case, what do you hope for?
What do you hope for internally that there will be at some point, the population will
just say, we've had enough.
I mean, there have been, how many cases do we need where women go out on the streets
to protest, the new morality laws, and they disappear, right? They're just there.
It's brutal.
You don't hear any of that.
You don't hear people, you know, you don't hear activists in the states going on college
campuses and protesting the treatment of women in Iran.
No, it's always, you know, oh, God, my God, look what Israel's doing.
Those protests in Iran, did the United States fuel those protests?
Do they cause disinformation in that country to try and destabilize it, to try and get
a coup so that they can throw out the leadership?
Is that how the world works?
You know what, what I'm going to say, I think a lot of people who would look at my background
and go, well, of course that son of a bitch is going to say that.
What I would say is that what happens is
Okay, let me put it this way you're in years past. Yeah, that's what would have happened We would have tried to say okay. How do we get that that uprising? How do we get that?
But now it's more how do we get information into those people and then if there is a protest that
Develops how do we support it? What
do you do to support that? That, I would argue, has not worked. The Green Movement and a few
other unsuccessful attempts by people to get out on the streets and protest have been brutally
put down. And the US and the UN and others, for the most part, they're going to protest and write a nasty memo.
But none of it helps, right?
How do you get information to the people
in a country like that?
You know, they have access to some degree.
Most of it's locked down, I guess.
But they have access to some degree.
So you try to push information out.
Look, Voice of America is probably the best example over the years.
VOA was for years, its whole purpose was how do we get information about what happens in
the world into Russia, into the Soviet Union?
And nowadays, you could argue you've got more possibilities because of technology.
That's outside my scope. I'm going
to start talking about how you, aside from dropping leaflets, which bizarrely enough in
South Korea and North Korea, they still do. South Korea drops leaflets using balloons over North
Korean territory to convince people that Kim Jong-un is bad and that life could be better.
Kim Jong-un is bad and that life could be better. But yeah, the worst part with Iran is you just, look, these people are under the thumb
of the mullahs in the IRGC and they are brutal, right?
It's like Hamas.
Hamas has ruled Gaza with an iron fist and they've been brutal against anyone that they
disagree with, LGBTQ, activists, women, name them. And yet, you never see protests outside the country about Hamas, how they beat a gay activist.
It doesn't happen.
Campus protests are all about Israel.
Israel is surrounded by a ring of proxies built by Iran that wants to destroy them.
So yes, they're going to think differently than we do.
What happened in Israel on that day where people rushed into their country and thousands
of people died?
Yeah, their estimate was 1,200 and then 250 were dragged off into Gaza.
I just don't know how that's possible when that state is so unbelievably paranoid about
invasions and attacks and they have the Iron Dome.
How does that happen?
Yeah, it was a long-term project that was very well orchestrated by Hamas with Iran.
The IRGC was fully aware of what was going on.
The IRGC provided some of the training to some of the Hamas fighters that eventually
ended up inside southern Israel.
So probably the best way to put it would be they lulled the Israeli government to sleep
and the military to sleep.
They made them believe that they really weren't interested in violence anymore.
And what that did, and what they really wanted was, okay, we just want to try to build up
our economy and try to make a better life.
Well, that was horse shit on Hamas's part.
That's what the Palestinians would like, but that was horseshit on Hamas's part.
What they were doing was lulling them to sleep in that then they kind of took their eye off
the ball.
The Israeli government in particular started looking more inward.
You had a lot of internal political battles going on.
And they were doing that because they viewed that they didn't have the same existential
threat on their doorstep that they had been dealing with.
They sort of took the bait.
And it was an intelligence failure, there's no doubt about it, in part because the people
running that operation dumbed down their communications.
They deliberately stopped using communications that they felt could be compromised or had
been compromised.
And we've seen that over the years.
Al-Qaeda is a good example.
Once Al-Qaeda understood the extent to which we could intercept their communications, they
went back to the old days, handing handwritten notes.
This is my cousin.
I want you to take it to that person over there who's his cousin.
Only give him that note.
Don't talk to anybody.
Very hard to intercept. And so you've... No, right? And don't talk to anybody. Very hard to intercept,
right? And so you know, it's very hard to conduct your operations, it takes a lot more time.
But that's the extent to which they went to try to get this thing done. And,
unfortunately, they were very successful.
How are you thinking about the world's perception, specifically the United States' perception of
what's going on in Israel and Palestine? You know, we talked about how support seems to be waning for providing support
to Ukraine. Is support waning, do you believe, for Israel and the plight of Israel? Because there's
been a lot of information around the amount of innocent people that have been killed in Palestine.
Yeah, I would be more concerned about Ukrainian support than I would be losing the level of
Israeli support.
Why?
Because I think it's a little bit of a different dynamic, right?
Israel has always kind of had this interesting place within US psyche, I guess.
And it's also, look, there's a massive Jewish American community, right? I mean, there's
no doubt about that. So there's a level of support there that Ukraine doesn't have.
And also just the length of support. Look, we've been close allies of Israel for
generations, right? Ever since it started, you can't say the same thing about Ukraine. So I guess I'm hopeful that moving into the next administration, and I know people say,
oh my God, you know, it sounds like you're a warmonger.
Well, no.
Again, I go back to with Ukraine, if you want peace, if that's what you want, if you don't
want the conflict, then my argument is they've got to be able to sit down at a negotiating
table.
If Putin feels like he's winning, right, if he feels like the US is backing off, he's
not going to negotiate.
He's just going to move forward.
He doesn't give a shit about his soldiers.
He just keeps throwing them into the front lines, right?
So if you want peace here, then you need to continue support sufficiently to get them
to the table.
And I do think we're close because again, I don't you know Russia
Yes, they're making headway here, but a long term, you know, meaning another two or three years
I don't think I don't think Putin can sustain that with the Russian population. So how does Israel Palestine's war and
Unfortunately, I'd again being a cynic
will end? Unfortunately, again, being a cynic, I think it ends the way a lot of these have ended,
which means we're just putting a bandaid on a sucking chest wound, and they'll come up
with a ceasefire.
I think Hamas, they'll figure out a way to bring in the Palestinian Authority to govern
Hamas, or sorry, Gaza.
I think sort of the linchpin there is if they can get a ceasefire with Gaza, with Hamas,
that will make it infinitely easier for the Houthis to say, okay, we'll back off.
We're not going to keep screwing up the Red Sea firing missiles at international trade
and US and allied naval ships.
And I think that it also allows for Hezbollah.
I think the Israelis look at Hezbollah leadership now, I think we've pretty much taken everybody
out.
And there's more of a structure in Lebanon.
I think it's always been problematic, but I think the Lebanese government could deal with the problem if there is an official
ceasefire with Hezbollah.
So I think it all comes down to, and I guess what I mean by the bandaid on a second chest
wound is that's all well and good.
We'll stop the conflicts.
I think those will stop relatively soon. I don't think Iran is
interested in getting into a bigger shooting match with Israel because I think they understand
there's no way they do that without the US entering. The US has already got carriers
forward deployed out here. A big show of force. We moved B-52 fortresses out there, nuclear capable,
not that we would drop nukes, but it's a show of force that I think Iran understands.
The mullahs, the IRGC in particular,
which has its fingers in every part of the Iranian economy and has made itself wealthy, much like the Hamas leadership made themselves
wealthy by stealing billions, that leadership in Iran
is very similar to Putin in in a sense, and very similar
over here to Xi Jinping. The one thing they want more than anything else is to retain
control. So the Iranian regime is going to look at this and go, can we really afford
to get into a shooting match with the US and Israel? And the answer is no, they can't win
that. So I think they're not inclined to do this. So we're going to get these ceasefires,
and then we're just kicking the can down the road.
But if they get nuclear weapons, then they can hold their weight.
Absolutely. Absolutely. Yeah.
And that will completely change the calculus in terms of how do we deal with them and then negotiate.
So, and again, this is going to make me sound like a warmonger,
but that last retaliatory strike by Israel into Iran, they focused on missile production
facilities and air defense systems.
Now that's smart in that destroying a significant portion of their missile production capabilities
impacts their ability to both attack directly Israel, but also then to provide those missiles
to their proxies.
The air defense, you could argue, is setting the table, right?
If they decide that that breakout window for the Iranian regime to get a nuke is tightening
to a point where it's not really acceptable.
And if you've basically destroyed their air defense systems and they're somewhat naked in that regard,
then you're talking about dropping and trying to disrupt their weapons capability.
And most of that is significantly underground.
How do we know they don't have a nuclear weapon?
I don't think they could have kept their YAP shut.
They would have told us.
Because for what you're saying, which is, okay, now what?
I don't think they could have kept that secret.
Plus also, we rely on our liaison partners.
So the Israeli intelligence, Jordanian intelligence, Saudi intelligence, we rely on a sort of input
from a lot of the players.
But the Saudis, the Jordanians and others, would they be upset if the Iranian regime
were to change?
No.
They would. What do they want?
They want they want stability, right because that leads to economic prosperity. That's better for their populations keeps their folks happy
And so, you know
You know, are they gonna come right out and say it? No, but there's a lot of reasons
So I think that the the problem with these ceasefires not again. It's it's good. You want to end conflict
The the problem with these ceasefires not again. It's it's good. You want to end conflict
You don't want people suffering it would be fantastic if the Palestinians had a much better opportunity for a great life
But you don't get there as long as the Iranian regime and the IRGC are saying we want to destroy Israel So we're gonna keep pushing at it
That's not really a recipe for long-term stability. So that's why I say they're kind of key to this whole problem.
Why is the US so focused on Iran of all these countries not getting a nuclear weapon?
The US seem obsessed with making sure Iran of all people don't get a nuclear weapon.
Well, because they're the largest state sponsor of terrorism is one issue.
And they've shown it.
I mean, they've been perfectly willing to look
I mean the fellow who was killed in 2020 who was the head of the goods force because Sam Soleimani
And it was his targeting that then created the supreme leader's desire in the Iranian regime's desire to target US officials
including the president-elect
target US officials, including the president-elect. He had the blood of thousands of US soldiers on his hands because he was running operations
to develop IEDs and get them out in the field, train up Iraqi militias to...
So again...
They hate the US.
They hate the US, yeah.
So look, again, going back to that same thing, it'd be lovely if we all lived in a community So I again they hate the US they hate the US. Yeah, so I look it's it
Again going back to that same thing. It'd be lovely if we all lived in a community of nations
But when I look at a map like this, I don't see a community of nations
I see problems which again, maybe makes me just a
cynical bastard
Problems you recently said we're in a more sensitive time right now than in recent modern times, than we can recall.
And you were referring here to nuclear weapons.
People are normalizing the limited use of nukes, and that is worrisome.
We've got Russia doing tactical nuclear drills on the border alongside Ukraine.
How concerned should we be about nuclear weapons and why should we be so concerned?
I actually didn't realize until recently when I spoke to Annie Jacobson that the president
has the sole responsibility and the sole power to launch a nuclear weapon.
That they don't have to speak to anyone to launch a nuclear weapon.
They don't have to have a meeting, they don't have to speak to the House or the Senate.
Trump could turn around and say, launch that nuke.
Yeah, so could Biden, so could Barack Obama, so could George Bush or Ronald Reagan, or
let's go back in time.
Look, the Russians created what was referred to as the dead hand system, which took people
completely out of the decision making process.
I mean, if you want to talk about something that's even more frightening is,
let's remove humans from the decision to launch the nukes.
What's the dead house?
It was what it was referred to as.
The idea was during the Cold War,
the idea was the Kremlin started sitting around
thinking a little bit too much and they said,
well, what happens if there's a first strike
and we're taken out, meaning the Kremlin,
meaning their leadership? Well, hmm, okay, well, we need some system in place, an automated system that will respond.
And so they created this system that would, luckily, obviously never used, but it was
referred to as the dead-end system.
It was a non-human decision-making process that would assess the damage done in the
first strike and would then make a decision on its own as to what to do. So that's a problem.
But yes, it- And it's still there?
No, it's not there. Supposedly. They've advised us that it's been disarmed some time ago.
But again, who knows?
And again, that's another problem with AI and its ability to supplant humans.
You talk about drones and taking humans out of drone strikes.
You can't do that either.
You need to have that element, I think, in any
weapon system. But yeah, Russia talking about and Medvedev and Dmitry Peskov and some of
the other minions for Putin rattling the nuclear saber on occasion, doing their tactical drills.
Obviously, North Korea.
Who has nuclear weapons here?
Well, I mean, the members of the nuclear club.
So I've got United States, Russia, France, China, the UK, Pakistan, Pakistan, India.
Yep.
India, Israel.
We don't know.
I mean, that's a very, I mean, it's a great point.
We assume, but we don't know.
North Korea?
Because they've never, yeah, North Korea.
North Korea have got nuclear weapons.
Well, they don't have a delivery system.
So they don't have a missile that can fire.
And are they completely there is up for grabs.
So that program isn't quite as well understood.
The Iranian program is a heavy lift in terms of specific intelligence
The breakout window is often discussed but it's anywhere from all it's a couple of weeks to its months
You know
So that tells you because of the gap in that and the parameters there that tells you that maybe the intelligence isn't as good as it
Should be just to give a context on how powerful these weapons are
There was a stat I read that said the warhead on one US nuclear
armed submarine has seven times the destructive power of all the bombs dropped during World
War Two, including two atomic bombs combined. And the US has 10 of those submarines.
Are we closer now to nuclear war than we've ever been in the last century?
No.
I think we were closer in the height of the Cold War.
I think there, it really was.
I mean, it was top of mind.
People literally thought we were going to get into a shooting match with the Soviet Union.
And I think we were close on occasion.
So I wouldn't argue that we're...
It's more prevalent, right?
And by that, I mean, there's more of them than there were at that point.
There's more members of the nuclear club.
But that was at a point in time when I think we were much closer.
Because also in part
we, there wasn't the understanding, the level of communication that exists.
Look, there's still a lot of, there's, even when it seems like two nations are at odds,
I think sometimes people don't understand how much communication still exists off the
radar between militaries, between intel organizations.
People understand the risk.
But my point is, when you talk about it a lot, when you threaten it, you're normalizing
it.
And I think that could lead us down a very bad path.
And then if the Iranian regime were to get nuclear weapons, are they on the logic train?
Or do they view this as something that they use as leverage to exert, to get concessions
from Israel, whatever those might be?
I don't know.
I think there would be an unknown player in that realm.
And I think that causes some of this concern also as to why it's felt they shouldn't have
it.
And also if they announce that they have a nuclear weapon, then you can count on the
Saudis saying to themselves, me too, right?
I'm going to get them.
Because I'm not going to be...
Look, it's not as if the Saudis and the Iranians are close friends.
It becomes a tipping point here, doesn't it?
Where Iran gets their nuclear weapon, Saudi want a nuclear weapon, and then most of the
countries in this region and other parts of the world think, well, we need one now.
We need one.
And the Israelis, maybe that's the moment when they come out and say and confirm whether
they do or don't, and they're not going to confirm that they don't.
Yeah, so I think there's some real problems there.
Look, it's bad that anybody has them, obviously.
Everybody wants peace, but you have to deal with the world you got, not the one you hope
for.
It's interesting when I think about the biggest risk to the world,
and I think about all the potential things that could happen.
We could have a solar flare, there could be, I don't know, whatever could happen.
There's a meteor of death too.
A meteor.
We're waiting for that.
Yeah, global warming could do it.
The thing that seems to be so obvious to me is if you get more and more nuclear weapons,
and you've got more and more of these sometimes crazy,
egotistical leaders who are aging
and they're trying to hang on to their power,
and then you throw in AI, which is a kind of sentient being
that can think for itself.
For me, I go, I don't know, in the next hundred years,
there's gotta be an incident.
There's gotta be an incident because probabilistically,
this many weapons, this many crazy leaders,
this much disruption to technology, people not wanting to let go of their power, something's
going to go wrong.
It might be a mistake or something, but all it takes is one missile to fly or one person
to think that a missile's flying.
Right.
You get one broken arrow.
You get one missing nuke, right?
Gets in the wrong hands.
How about the story?
I think it was in Hawaii when Hawaii's missile detection system went off one day and they
thought that they're about to be hit by a...
Yeah, exactly.
Think about what those people went through.
And it wasn't like a minute or two.
I think it, I forget what the length of time was before they got the all clear.
30 minutes, I think roughly.
Yeah.
I mean, where everyone in Hawaii thought that a missile was about
to strike them.
And I heard the stories of people trying to decide which kid to go to and hiding in cupboards
and going out onto the beach and praying.
And that was just because-
By the way, just so everyone knows, hiding in a cupboard is not going to be helpful.
And that was just because one person in a office somewhere clicked a wrong button.
And that sent that nation into panic.
So you can imagine in Iran, someone accidentally clicking a wrong button or...
Or deliberately clicking a wrong button or whatever.
I just think it's...
You get...
Look, there's always this concern, right?
I mean, Russia has moved some of its arsenal to Belarus.
Well, okay.
What happens if one of those goes missing? Or what happens if a non-state actor
organization gets ahold of one of Pakistan?
So there's a complete fallout in the Pakistan government and suddenly you've got a very hostile government that, you know, has control.
So, yeah, it's an issue. You have to ask yourself sometimes why would you want to be a world leader?
What is your biggest concern as it relates to the map, but also technology and the future that we're heading towards?
What's your biggest concern? I don't know that that's a it's a really interesting question and I know I should have like a
Pat answer right off the top of my head
I
tend to I
tend to look at at
The next big global conflict.
So I'm not so much, again, don't get me wrong, these are bad.
These potential flare-ups, these problems, this conflict here in the Middle East, these
are all bad.
People are suffering.
But I think about the next actual global conflict.
And when that occurs, just like another pandemic is going to happen, it's not like we're not
going to get another pandemic. When the next big global conflict occurs, I think what we're going
to find is that the pain is brought to the homeland a lot quicker. So what I mean by that is,
say you're in the US, well, we know that nations that don't necessarily have US interests at heart, China, let's focus
on China because they are close to the top of the heap and they're motivated to get to
the top.
Again, not saying it's going to be a shooting match, but the point being is every day the
critical infrastructure, critical systems in the US are being tested and poked
and prodded and looked at and mapped out.
There's a reason why that happens.
They're developing a playbook that says, in the event that it should happen and we have
a global conflict, we are going to shut down everything we can shut down in the US.
Suddenly, all power goes off.
Your water treatment facilities aren't working, you can't move
fuel around, you can't get fuel, pharmaceuticals aren't being delivered, no food is being delivered,
can't get cash out, whether you want cash or not at that point.
The idea being is we're going to bring the pain to the homeland immediately.
That's what you want to do.
Will there be a kinetic element?
Will you actually have a shooting match with troops on ground?
Yeah, I'm not sure that ever goes away.
But the next global conflict is going to be fought in a way that we have a hard time understanding.
And then it'll be up in space as well.
The Chinese have spent a great deal of effort on directed energy weapons.
And one of the points of that is essentially to knock out satellite systems.
Think about it, take away satellite structures, whether it's Starlink or any of the satellite
systems up there.
You shut down GPS, people can't move, you shut down the internet, my God, people will
lose their minds.
Can't do TikTok.
And so it's not to make light of it because we're talking about a different type of warfare.
And so, that's kind of the thing that I worry about.
If you said, what do people really worry about?
Well, yeah, the top concerns are always, you know, China and Russia and Iran, but it's
the infrastructure and it's a way that it's going to be brought to the homeland that's
going to create, I think, a level of pain that most people aren't going to be willing to put up with for very long.
When you say they're going to bring pain to the homeland, were you saying the US were going to shut down their infrastructure?
No, I'm saying that whoever... Again, it could be the EU in a conflict. It could be the US and NATO in a conflict with another.
But the point being is that they don't map out infrastructure for no reason at all.
Who's mapping the infrastructure?
Well, Russia, China, Iran.
Okay, they're mapping our infrastructure.
Our infrastructure.
We're doing the same.
Yeah, sure.
People always say, they say, well, you're doing the same thing.
Well, you better hope that whether it's the UK or whether it's Australia or whether it's
US that we hope that we're engaged in the same activities because that's where this
is going to end up going. Having said that, if someone had said we're going to be engaged in the same activities because that's where this is going to end up going.
Having said that, if someone had said we're going to be engaged in a massive land war,
World War I style with trenches and very little ground gain and lots of bombardment, people
would have said, no, that's never going to happen again.
But that's happening in Ukraine right now.
It's happening in Ukraine.
You can go, the Imperial War Museum in London, which is a wonderful museum, they've
got a World War I exhibit.
And you go through the World War I exhibit, and you look at it, and you realize the same
thing is taking place.
I mean, you look at the aerial photographs of the front line, and you see the trench
lines here in Ukraine.
It's stunning.
And we're just making the same mistakes over again.
It's funny how history has a strange way of repeating itself.
Because we like to think that we learn.
But we're dealing with the same old humans,
with the same old emotions and egos and ideologies and stuff
over and over again.
Because humans haven't changed.
You're right.
Yeah, that's right.
How are you preparing on a personal level?
If you're seeing that some of these.
A lot of guns and ammo.
Really?
No, I'm kidding.
No, I'm not kidding.
But that's not how I'm preparing.
I just like to load up.
Because you're saying you don't believe Americans and Westerners
really understand how the next big global conflict will look.
So is there a way they can prepare for such a conflict?
Well, on one level, people need to read as much as they can and pay attention.
I mean, get as many different sources of information.
Don't just read one outlet that you happen to agree with.
But try to be as informed as possible, which I think sometimes it's difficult to do
because we're all busy, right?
We're all putting food on the table
and trying to take care of families and whatever.
But, and so I think there's an element
of folks just trying to be informed.
And then, that would be, look, I mean,
the pandemic that occurred, the COVID-19 thing,
if people were really, really watching what was going on, October
2019, there was this weird situation going on in China. A couple of cities were quarantined,
and that started to bubble up, and people were paying attention to it. I was getting notifications
about what the hell's going on in China well before there
was any declaration of a problem.
And the Wuhan lab was mentioned repeatedly.
So I think just being informed is one of the best things that people can do.
And then I'm not a prepper, but it's always good just to be prepared for a natural crisis.
Power goes out because there's a blackout.
Fine.
There's whatever the reason may be.
Just be a little aware of and have a plan of some sort that says if there is a natural
disaster, not saying a shooting match, then what do I do?
What's my calm old plan?
I got kids at school. what do I do? What's my commo plan? I got
kids at school. How do I reach them?
We're so unprepared because in our lifetimes, we've never had a war. So we, I grew up, I'm
about 32 years old now. I assume wars happen in other places. They don't happen in the
UK or in LA or New York. They happen over there. So I'm comfortable and I'm complacent
to some degree. Like I could never imagine even
an adversarial plane flying over my city.
There's a level of... We've all gotten... I don't want to say soft necessarily, but look,
every generation wants it to be easier. My parents were older when they had me. They were born in 1919 and 1920.
They went through the tough times, economic times.
They went through a couple of wars.
They wanted it better for their kids.
Now, their parents, my grandparents, wanted it better for them, and so on and so on.
That's human nature.
You want to be doing the best for your kids.
You want it to be better for that generation.
I think eventually you reach diminishing returns, right?
And I do worry that that's kind of where we're at.
You know, I look at my own kids and look, nobody's out there, you know, in here or over
here or wherever.
There's certainly places in the world where that's not true. But, you know, these areas here that we're talking about,
we're not out worrying about whether we can collect enough food and clean water necessarily.
You know, we're worried about, you know, is my Wi-Fi signal strong enough?
But it's interesting, when you were talking about Israel earlier, you said how Israel
had got a bit comfortable,
so they start infighting.
Right.
And what you're seeing over in the United States and other parts of Europe is infighting.
It's like we've got nothing better to do, so we're arguing over our identity politics
and things are getting more woke and it's more divided because, I don't know, it's
like we have nothing better to do.
And also that's being fueled.
You never want to underestimate the impact of the disinformation campaigns run
by, I mean, again, I keep on, I sound like I'm just constantly throwing out the same
bogeyman but look, that's the way the world is.
China, Russia in particular, Iran has proven itself to be very adept at this, at disinformation
campaigns that prey on whether it's in the EU or whether it's in the US or elsewhere,
that prey on what they view as vulnerabilities.
So it goes back to what we were talking about before about recruiting an asset, right?
Or identifying weaknesses and leverage.
Well, they look at the US and they go, you know what, if we kind of just keep poking
at that racist issue, we keep poking at woke issues, right?
That's very divisive and it does, right?
It works.
So the next thing you know, they're putting together a bot, they're throwing out some
misinformation or disinformation on X. Someone looks at that and goes, yeah, that's right.
Then they just forward it on to their friends and their family and it just keeps building. So
those campaigns have a real significant impact on the West because we're not inclined for
whatever reason, we're not curious enough
or we don't have enough time or whatever to look at a piece of information and go, is
this even credible?
What do you say to people that think that's just completely impossible?
It's a conspiracy theory.
There's no way China and Russia are involved in misinformation.
There's no way they're trying to tear us apart.
You know what, all they need to do is a little fact-based research, spend a little time.
They don't have to look at one side or another.
Look across the board at a variety of think tanks, research institutes that focus on this
sort of thing.
And no, there's, look, there is no doubt, there is a concerted effort to influence,
whether it's an election, and they're not trying necessarily
to get anybody to win.
They're just trying to undermine the concept of democracy.
They want to create some chaos.
That's from their perspective, that's a win.
So do you not think Russia wanted Trump to win?
That's a good question.
I don't know if they did.
I think they've made a mistake or they've calculated wrong here because I know there's
sort of a trope out there that says well, he's Putin's puppet
Well, we also have to remember that was a very large
Disinformation campaign or misinformation campaign, and I don't make it sound more nefarious
But people swallowed that hook line and sinker and then ran with it right over this idea that oh my god
Look at the dossier. So I think
You know, there's there's sort of this narrative that says, okay, well, yeah, Putin definitely
wanted Trump to win because Trump's going to completely get out of Ukraine.
I don't think that's going to happen.
And there's already been reporting that he had a call with Putin already.
Now, the Kremlin's saying, oh, that call never happened.
But according to Western reporting, he had a call and he said, you are not to intensify this war.
And then basically setting down a marker.
Now again, we won't know until we know until he gets out there and he starts putting more
people in place.
I'm very curious to see who he puts in at the Pentagon, sorry, at the Defense Department.
But because if I was Putin, I know Trump has ran his whole campaign saying he's going to end
this war.
And if I'm Putin, I go, that means that I don't have to throw more men at the front
line.
I can get my economy back.
Putin also wants to end this war.
But if Trump doesn't end that war in the next four years, the Democrats are going to get
in because they're going to say, you said you were going to end the war.
We're still out there fighting. You said you're going to get in because they're going to say, you said you were going to end the war, we're still out there fighting.
You said you're going to end this.
So Trump-
But think about it, if he does end the war, then they're going to say, well, yeah, that's
because you and Putin like each other and you gave away some Ukrainian territory.
Well, the reality is, look, Putin, he annexed Crimea during Obama's administration.
He invaded during Biden's administration. He knew what he had. He knew what the response was going to be.
Now, now look, people say, well, you know, Biden, you know, to his credit, you know,
he kind of rallied and he pushed for more support.
And yes, that's absolutely true.
But Putin engaged in this during his time, right?
Because I think he knew, or he felt he knew, maybe that's more important, he felt he knew
what he was going to get.
Now, he wasn't anticipating that NATO response. during his time, right? Because I think he knew, or he felt he knew,
maybe that's more important,
he felt he knew what he was going to get.
Now, he wasn't anticipating that NATO response
was gonna be his hard line, and that's a good thing.
I'm glad that Biden has done that.
Biden has also withheld authorization
to use long-range munitions
to target Russian military sites
that are being used to target Ukraine.
Now you could argue that until Putin feels some pain or Ukraine is in a better offensive
position of some sort, that you can't get people to the negotiating table.
And again, if you want to end the conflict, you're probably going to want to do that unless
you just want Putin to overrun Ukraine.
If you want that to happen, then stop support and that's what's going to happen.
But I think the narrative I, is a little bit off.
Because yeah, you're right.
If the war continues, I'm not sure the Democrats have as much to play off of.
But I think if the war is ended, then I think what they'll say is, oh, he gave it away,
acting as if somehow Ukraine could
have won and gained all their territory back, which is unrealistic.
I think it's more compelling to say we stopped all the wars.
And I think for Americans right now, I think they want to, look, we saved your money, we
stopped sending billions there, we stopped the war, people aren't dying anymore.
I think that's a much more compelling narrative than I don't think Americans care as much,
this is a guess, about giving away a little piece of land.
I see what you're saying.
Yeah, okay.
Yeah, I was, you're right.
That was my mistake.
I think you're right in the sense that if the war is still ongoing, yeah, the Dems have
the Democrats have a better chance.
You lied.
You said you'd shut it down on day one.
Yeah, no, I see what you're saying.
And from an electoral perspective, down the road, four years from now, wow, 2028.
So if I'm Putin, I'm going, I know Trump, he's incentivized to stop this thing.
And you know, I can, so that puts me in a stronger position because if Trump doesn't
stop it, then maybe Eric Trump's not going to get in next year or whoever, or J.D. Mancess.
Yeah.
I mean, I think Putin also, I think, is smart enough to realize, to remember that it was
the Trump administration that authorized lethal aid to Ukraine to begin with the back during
Obama Biden years, they did not authorize lethal aid into
Ukraine. And despite, despite apparently Crimea annexation was
going to be a red line and it wasn't.
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We mentioned disinformation TikTok.
I mean TikTok has ties to China, has origins to China.
Do you think TikTok is, the interesting thing about TikTok,
so I worked in social media for 10 years,
is TikTok as a platform, the algorithm,
is so unbelievably a-addictive.
How would I describe it?
I guess the word is the algorithm is so powerful.
And you notice this, anyone that uses TikTok,
you'll notice this because if you post something
on your page and you have a million followers,
the post could either get a thousand views
or 10 million views.
And when I think about algorithms,
the variance in views you're getting
basically are an expression of how powerful
the algorithm is.
So on Instagram, say you have a million followers
and you post something, the variance
between how many views you're going to get is quite low.
But on TikTok, it's wide.
So what the algorithm is doing is it's saying,
take that and show everyone.
Take this, show no one.
And what this means is that the app,
so this is why it's so addictive to young people,
because everything they're seeing
is really, really interesting stuff.
And they care a lot less about how many followers you have, and it's more about, is is really, really interesting stuff. And they care a lot less about how many followers you have,
and it's more about, is this really, really interesting?
So as a platform, it's super addictive.
It can put you in an echo chamber faster than anything,
because if I'm looking at videos about, I don't know, X,
it's going to keep showing me the most interesting,
emotional, fear-centric videos about that thing.
No boring. You're going to see no boring.
So do you think there's a chance that TikTok is being used by
one of our foreign adversaries to divide us?
Oh, sure. Yeah. I think social media is... Look, in the old days,
if you wanted to influence hearts and minds, if you wanted to change, say you were interested in
turning the population in... Where? Kenya? Nigeria? Niger, then it was kind of old school stuff.
You would, how am I going to get information out there?
I'm going to recruit a bunch of journalists, local journalists, and I'm going to get them
to publish stories.
Maybe there's a radio station, I'll recruit somebody who can put stories on the radio. Technology has given the ability to do covert action campaigns, propaganda, disinformation,
whatever you want to call it, a real jumpstart.
So the concept is the same.
I'm trying to influence opinion.
I'm trying to get viewers, whatever it is, trying to change hearts and minds.
But you can do it much faster.
And that's the type of thing the US would have done to their adversaries, right?
The US would literally send an entrepreneur undercover into these countries to start a
perfectly legitimate business with his family.
They'd find a way to potentially fund it in some way to make sure it was successful.
And he might be starting a social media app in Russia, undercover.
That's the type of thing the CIA and other, maybe MI6 or other forces would do.
You're looking for ways to, I mean, you wouldn't necessarily want to say, okay, I'm going to
go into China, I'm going to go into Russia and start a business, right?
Because now that's problematic from an operational perspective, right?
But you're going to use the technology for sure to get to as many eyeballs as possible.
And so yes, I mean, TikTok's a great example of that.
There's a reason why Chinese citizens can't access TikTok inside China. If you think about that, is TikTok beneficial to our kids?
Well, if it was, TikTok could probably be available inside China, but it's not.
It's a tough one.
We deal with that on a personal level all the time, trying to figure out how much screen
time and what the kids can access.
Now they're getting older, so you're kind of fighting a losing battle on that one.
Some people think that there's like a back channel where China are harvesting data from
the back end of TikTok in some way.
Much like you, I'm less likely to believe those kinds of conspiracy theories.
But one theory that makes logical sense to me is if I was China and I wanted to sow division in the United States,
what I would do is make an app, a social media app that has a really, really powerful device
of algorithm, which really, really is strong, and I would just make it succeed in the country.
I don't need the data because as you said, what I'm going to do is I'm going to tear
people apart. I would say, the data because as you said, what I'm going to do is I'm going to tear people apart.
I would say yes, that's a good point. And you see that based on what you're saying,
I don't have anywhere near the level of understanding of the app world, but you see that when you
just say, okay, oh, I'm interested in that. Look at that. There's a protest over here.
Next thing you know, you're getting 40 protest videos or whatever.
But I would say also, they still want data.
They thrive on collecting mass amounts of information.
And so, again, I don't know that tech world well enough to get into a conversation about that.
But it is clear based on their economic espionage and efforts over the past that they love nothing
better than to collect as much information as possible.
And it doesn't even have to be on a target that you think, no wonder they're targeting
Raytheon or they're targeting a company that that makes sense.
They'll go after anybody really. think, no wonder they're targeting Raytheon or they're targeting a company, that that makes sense.
They'll go after anybody, really.
But I think for the most part, when you talk about social media, what I worry about the
most is this tendency for people not to question, not to be cynical or not to be at least curious
and say, where does this come from?
And if everyone would just do that, because there is no other defense at the end of the
day.
You don't want the government telling you what you can see and what you can't see, I
don't think anyway.
But there's no other defense in the front line, which is the individual with their smartphone
looking at something and saying, and then stopping for at least a moment to say, where's this information coming from? Is it credible? Let me check elsewhere before
I send this on to my family, right? And create more conflict. Just take the time to be quizzical.
It's difficult because we all have confirmation bias, right? So we're looking for what we
want to believe.
True.
And so I was just thinking about that. You just see it, you saw it in this election cycle.
If that is what I wanted to believe and what I think is right, then I think that's true.
And I will share that.
And you see it in the election cycle as someone who is this sort of outside observer.
I'm watching disinformation on both sides.
I'm watching them lie about Trump, and I'm watching them lie about Kamala on both sides.
And I'm watching it happen and going, oh, no, that's a lie, that's a lie, that's a lie, that's a lie, that's a lie,
but both sides are enraged and they think they're the sort of bastion of truth.
It's so interesting.
But the hard edges are equally problematic, right?
And the problem we have is, you know, much like the conflict in Ukraine on the front
lines in the trenches, people are sitting in their trenches throwing hand grenades at
each other and there's nobody living in the middle anymore.
It's almost become a nasty word to say compromise.
I don't know how you get meaningful things done without the ability to listen to both
sides and say, okay, well, that idea actually kind of makes sense or that idea doesn't make
sense but at least to work together.
But nobody is in the center for the most part. or if they are, they don't make any noise.
Random idea, random thought I just had.
Scott Gallo was on my podcast and he said there's a 33% chance that Trump dies in office
based on his age in BMI.
Like statistically, the age he's at and the BMI he has, there's a 33% chance he dies
while he's in the next
four years.
I just wonder what that might do to this whole thing because if Trump drops dead one day
in the United States, people aren't going to believe that was innocent.
The destabilizer, I just, you know.
One of the best results that came out of this election was the size of the result. That was important, regardless of who won. I had how many conversations with a variety of people
on both sides of the spectrum of politics, and they all kind of felt the same way, which was,
okay, well, whoever wins, I just hope it's convincing so that we don't then struggle with
this over the next four years. But you're right.
What happens in the next four years?
I've got my own theory of how it plays out.
I think, again, part of it depends on how good the Democrat Party is at introspection.
Not very good.
Not very good, I don't think.
But I don't think it's still the government.
It's still the US government.
And we have to remember, people are very upset about the idea that, oh my God, maybe the
Republicans have all three.
They have the White House, they have the Congress, they have the Senate.
But that's been the case for many, going back, I don't know how many administrations, but
several, at least five or six, where the president started out with control of both houses.
And so the lesson from that usually is that not a lot really gets done.
It's still a very large machine.
And so I know people are, look, they spent, people spent a long time saying if Trump wins,
it's the end of life as we know it.
It's the end of democracy.
Oh my God.
This is going to be... saying, if Trump wins, it's the end of life as we know it. It's the end of democracy. Oh my god.
And then a day and a half later, President Biden comes out
and goes, we're going to be just fine.
And then people are like, well, what the fuck was all that talk
about the end of the world then?
It's politics.
It's a narrative.
But it's gotten so hyperbolic.
You have to take it to the far extreme
no matter what you're saying.
And so then now people have a hard time absorbing that.
Well, you told me to go out in the street and rent my clothing and cry and gnash my
teeth and now you're telling me it's going to be okay?
What?
You know, so I think we're going to be just fine.
And we would have been just fine if we had the other.
It's a very resilient nation.
Despite these things that we've been talking about,
it's a pretty resilient world. So I think it's not going to be, we're not going to see 10 million
people deported, for instance. I don't think that's going to happen. Will we have a tougher
border policy? Will there be some deportations? Yes. Will they start with folks who are in the
country illegally who have committed crimes?
Well, yes.
Is that a problem?
I don't know.
Is anyone upset if someone who's got criminal convictions and is here illegally is deported?
I guess maybe there's some issue there.
So I think we tend to get so over the top on whether we're talking about left or right
that the reality is usually there's not the big sea change that people anticipate.
So, I think we're going to be okay.
That's why I'm still optimistic that this next administration will hold the line, realizing that holding the
line is the best way to get folks to the table to come up with a settlement.
In Ukraine and Russia.
In Ukraine and Russia, sorry.
Exactly.
And again, I'm more cynical about this region just because I think nobody really wants to
deal with the Iranian regime.
And so fine, yes, we get ceasefires.
Does it mean anything in the long term?
No.
We'll be dealing with this conflict.
Our kids will be dealing with this conflict.
So I'm a little bit more reluctant to say
happy things about that.
Anyway.
Kids, just to close off, if you had
to give your children advice on how to be successful based
on everything you learned at your time in the CIA, on how to climb whatever ladder that they aspire to
climb in their life, what would you say to them?
Well, I'll tell you what I do say to them, which is my job as a parent is not to raise
average kids.
There's enough mediocrity out there. My job is to raise exceptional children. And that means
they have to not give it 150%. I don't know what that is. People talk about that. You've got to
give 110%. But you have to work a little bit harder than everyone else. And your gain, your
result is that much more.
It's really shocking.
You just have to work a little bit harder.
And you can always do a little bit more than you think you can do.
It's hard to explain that to kids because they think they're bulletproof.
They think they've got 2,000 years ahead of them.
They don't understand how time passes.
But if it's one thing I tell them, I mean, aside from the basics, just be honest, be
loyal, be kind.
It's this idea, you have to put in the effort.
And if you do, you can, I don't want to say you can do anything, you probably don't have
the genetic build of LeBron James, right?
So you're probably not doing what he's doing.
But that's it.
And I always felt it's a simple thing. But if I've learned one thing in whether it was in the
agency or out, all you got to do is work a little bit harder. What about people advice you'd give
them to, you know, because I spoke to Andrew Bustamante on the podcast, and he talks about motivation and manipulation,
being two sides of the same coin.
When you think about what stands in the way of your life,
when you think about the sort of geopolitical issues
where we were describing, it's all just people.
Your business at the moment is people, my business is people.
Even doing this podcast, it's trying to understand people.
One of the things I got from you, which I
think is just really unappreciated, is just the remarkable power of just listening and
letting someone else talk so you can understand them. Is there anything else you think about
if you're trying to create a good salesperson as well as to people? You can't I suppose a psychotic or a could but you can't fake
Empathy you can't fake
Real interest right you can't fake
Enjoyment of people right and and I do think
Folks even if they're not trained they're they're they're pretty good at spotting that right? They're pretty good at spotting if people are being disingenuous.
It's really that.
You have to, I don't want to dwell too much on business, but in that world, when I'm talking
to my folks, I just know some of them aren't going to enjoy the
process of sales, if we're talking about sales.
They're not going to enjoy going out and doing business development, but they do an amazing
job on the other aspects of the work, right?
And all that work keeps clients coming back, right?
So it's horses for courses.
I think people are made up differently and you can't ask everyone to do the same thing.
The only things you can control, I keep going back to the same thing,
because I keep thinking about my kids now that we talked about them,
is they can't, like the middle boy, he plays basketball, that's all he wants to do.
He plays basketball, he goes to an academy down in Florida, IMG, which is an amazing place.
And it's a sports academy for the most part.
And he can't control how tall he is, right?
I mean, he can work on how fast he is, I suppose.
Those sort of things.
But he can control how hard he works.
And he can always work harder than the next guy.
You think about it.
I've been in situations before where I thought,
I cannot take one more step. And then you think, well, yeah, I can take one more step.
It's not, it's, I know, again, this is not an epiphany, but people forget that, right? People
sometimes lose sight in part because they're not pushed or they're not challenged or the circumstances
mean that they don't have to be pushed or challenged. And so people get away from
understanding exactly what they're capable of accomplishing
if they really think about it.
So that's all I ask from my folks is be honest, work hard, keep the clients happy, and Bob's
your uncle.
But people right now are going, Mike, that's it.
That's your advice.
Bob's your uncle.
You said you think life is much more simple than most people portray.
And I think hard work is definitely one of those things that is both controllable and creates such a disproportionate winning advantage.
That's exactly right. That's a much more elegant way than, I'm going to steal that phrase.
But it does. Yeah. But it does. And it's not sexy because who wants fucking hard work?
People want tricks and tips.
There's got to be some.
So what do you do?
How do you tell if somebody's like, no, just, you know what?
Just on the sofa, work a little bit harder.
And you're right, it's not a popular thing to say.
But I think people are capable of it and more so than they
realize.
We have a closing tradition on this podcast
where the last guest leaves a question for
the next, not knowing who they're leaving it for. And the question that's been left
for you is what do you think is the most important thing that has happened in your life to create
your success?
Wow. You obviously have some smart guests on here. I'm already jumped to the next point where I'm like, what's your favorite color?
You know, the thing I would have to say, this is going to sound like, I don't know. I think I had probably the best parents that you could ask for.
My dad was an amazing individual, amazing individual.
And they, I think, more than anything, right, I have to go all the way back look meeting my my wife Emily
I mean, she's the smartest person. I know the funniest person
I know so but you know I met her you know going on 20 years ago now
So what happened before the 20 years and what happened leading through if I you know if I said that then you know
The first half of my life, I think was my parents right and no doubt about it. My dad was just
such a
role model and and just laid a foundation but I would say then the next
half would definitely be my wife I think it's that's what does it is the people
what was the model that your dad left you? Part of it was the work ethic. My dad worked hard.
And he never complained, right? He didn't. And he loved my mother.
Just they were married for 50 years. And that was part of it too, is I was fortunate,
I was blessed. And I realized it's, you know, a lot of people come from very different circumstances, but I came from one of those families where I was, it was
never in question.
My father was fiercely loyal to my mother and she was fiercely loyal to him.
And loyalty, I think, plays an important role in what you're doing. I think people see that as something that they can count on, right?
And that sets you up for success too, I think.
So I would say that was probably, again, the first half of my life, I would say that's
what paved the way.
And then meeting Emily, I completely outkicked my coverage, as they say.
Did your dad know how much you appreciated the model of what it is to be a man that he
set you?
Yeah.
Yeah.
I feel good about...
I remember thinking that I was very happy that I had told him what I thought of him.
We were very good with each other in terms of talking about what we felt and how we appreciated
each other.
That's a really good thing because I don't think you want someone to go and you think, and how we appreciated each other.
And that's a really good thing,
because I don't think you want someone to go
and you think, well, I should have said that.
I should have said something different.
I was lucky.
We had a really good dialogue.
Yeah.
Where does that animation come from?
I think that's humanity.
It's just how you feel and your experiences.
All my experiences with my dad were just solid. Just going out, just doing things, just getting together, just meeting up as when I was older
and I'd come back to the States for a few days and we'd get together.
Just like there was a bond there that was just really solid.
And I feel the same way with them.
I've got brothers and they're all older than I am.
And that's a tight relationship, right?
So yeah, I think it's good.
I don't get emotional about much, but family I do.
Because at the end of the day, nobody,
nobody's gonna write on my tombstone
that I worked my ass off, right?
Or that I was a real solid, you know, officer
or that, you know, I sure built a really nice business.
It's just not gonna matter.
All I care about is family and friends.
If you could write something on his tombstone,
what would you write?
Thanks.
I don't know what else you would say.
Just thank you.
I did write a little note.
He was in his uniform when we buried him. And I wrote a little note and tucked it in his uniform pocket.
But that's between me and him.
So, but I appreciate you bringing this up. It's nice. I mean, it is nice to talk. I would,
you know, I love talking about the family. But yeah, that's it.
It's not a, you know, it's probably not the most dynamic answer you get from that question.
I suppose people have more interesting answers, but I don't know, you know, one that would
be more meaningful.
So anyway.
I think it's a perfectly, I think it's a wonderful answer,
because it says so much about your values and where you've come from and
what's driving you and the man that you are and your priorities,
because it's so clear how much he meant to you.
And it's evident to me how you must be paying that forward as a man to your
children as well, in any way that you possibly can.
And I think if we understand, especially for men, I think if we understand the role model
that our fathers set us, we understand what we think is important and what we think is
right.
Because same with my father, my father and my mother didn't get on.
But one of the things I'll always remember was even in the heat of their conflicts, if
she needed something, mid-argument, he would do
it. He never left because of the kids. And so there was clearly a principle in my father
where there was something more important than the argument, and that is the family, the
love, and the taking care of your woman. So even now, when I'm in a relationship, if I'm
in an argument with my girlfriend or we're disagreeing about something, I will always know that there's something more important,
which is my responsibility to take care of these people. And that came from my dad.
That's exactly right. That's exactly right. You have to know when to bend your spear. Yeah, I think that's if you can pass that sense of whatever it is, of loyalty, of appreciation,
of duty, of hard work, of honesty, if you can pass that along to your kids, you've done
your job.
That's why I say it's and that's what I mean by I'm not here to raise average kids.
I don't mean like I've got to raise, you know, multi-millionaires.
So I've got to, you know, that's not what I'm talking about.
I'm talking about their, their character and how they deal with the world.
Mike, thank you.
Thank you for doing what you do.
It's as I said before we started recording, I'm someone that's quite naive to these issues.
And part of that is because I'm very busy doing my own thing.
So I try not to talk about these things
that I don't understand.
But the way that you deliver the information
through your book, through your podcast, and even here today,
and on all the shows that I've seen you on,
is incredibly important because it's so accessible.
Thank you.
And that means that people like me
can gain a better understanding of what's
happening in the world, and then make better decisions
for my life, but who I'm voting for and why I'm voting for them, which are consequential
to all of us. And that's a very noble cause that you're pursuing. So thank you.
I know. Thank you. I've enjoyed the hell out of this conversation. I really, really have.
And it's gone by very quickly. And I apologize for marking up your map.
It's all good. Thank you Mike.
I'm going to let you into a little bit of a secret. You're probably going to think me and my team are a little bit weird, but I can still remember to this day when Jemima from my team posted on
Slack that she'd changed the scent in this studio and right after she posted it the entire office
clapped in our Slack channel. And this might sound crazy, but at the Dyer of Osseo this is the type
of 1% improvement we make on our show and that is why the show is the way it is. By understanding the
power of compounding 1% you can absolutely change your outcomes in your life. It isn't about drastic
transformations or quick wins, it's about the small consistent actions that have a lasting change in
your outcomes. So two years ago we started the process of creating this beautiful diary,
and it's truly beautiful.
Inside there's lots of pictures,
lots of inspiration and motivation as well,
some interactive elements.
And the purpose of this diary is to help you identify,
stay focused on, develop consistency
with the 1% that will ultimately change your life.
We're only gonna do a limited run of these diaries,
so if you want one for yourself or
for a friend or for a colleague or for your team, then head to thediary.com right now.
I'll link it below. Thanks for watching!