The Diary Of A CEO with Steven Bartlett - Moment 54 - How You Should Make Every Big Decision: Rochelle Humes

Episode Date: April 22, 2022

In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO. This week, I have chosen a clip from my episode with Rochelle Humes, who spoke to me so openly about her life, chasing the highest goals like never before. Rochelle has been performing professionally and presenting television since she was in school, and is also the entrepreneur behind innovative hair and skincare brand My Little Coco. Rochelle found success by being true to herself, and following her instincts. We all know this can be hard to do, so here we talk about how to make those decisions easier. The 51% theory is something that I learnt off Barack Obama at a talk we both did in Brazil. It comes down to if we are always looking for 100% of the facts, data and certainty to get our decisions over the line, it leads to huge procrastination and time-wasting. Getting to that 51% is a much more efficient system, and it reassures us that it will be the right decision to make. Listen to the full episode here - https://g2ul0.app.link/6bwLmjTyppb Rochelle - https://twitter.com/rochellehumes?lang=en https://www.instagram.com/rochellehumes/ Watch the Episodes On Youtube - https://www.youtube.com/c/TheDiaryOfACEO/videos

Quick one, just wanted to say a big thank you to three people very quickly. First people I want to say thank you to is all of you that listen to the show. Never in my wildest dreams is all I can say. Never in my wildest dreams did I think I'd start a podcast in my kitchen and that it would expand all over the world as it has done. And we've now opened our first studio in America, thanks to my very helpful team led by Jack on the production side of things. So thank you to Jack and the team for building out the new American studio.

And thirdly to Amazon Music who, when they heard that we were expanding to the United States, and I'd be recording a lot more over in the States, they put a massive billboard in Times Square for the show. So thank you so much, Amazon Music. Thank you to our team. And thank you to all of you that listened to this show. Let's continue. I think I just got to a point where I thought it's time to empower myself and trust in that. Because there were ideas being thrown around that I'm like, oh no, this isn't, oh, this is so far off of me. So yeah, I had a real realisation and it was quite an emotional thing too, because it felt like a weird sort of like a breakup. Like, you know, we've had a really

good road, but I don't want this in the same way anymore. And it felt more, that was the hardest thing to do because I don't, I don't like upsetting people. And, and we've built friendships over the years, which I hope still remain. And I'm sure they will. But it was that that was harder than the actual decision, which told me everything. And do you know what? Some of this is your fault. Thank you for coming, Rochelle. We've had a great podcast. I would like to thank you for coming.

I'm just looking around the room. Because you said something and I think you- Don't listen to what I say. No, I did. I watched you talking and you'd said, who would, you'd met someone, you met Obama? Oh yeah. Or you spoke to, i can't remember 51 percent

that and i was like this is it and i literally the next day i called them the next day so it's actually sort of your fault so the context on that is when i saw me and obama both spoke on the same stage in sao paulo a couple of years back in Brazil. And one of the things he talked about on stage was when he had to make the decision whether to take out Osama bin Laden or not. They didn't have all the information. They have like tip offs and they have little snippets of information that suggest bin Laden is hiding in that complex in Pakistan. But they never know 100 percent. And there's lives at risk. He's sending in

20 or 40 American soldiers to go to fly into Pakistan at night in these helicopters. And if they get caught, if they get shot down, then he's going to have to, you know, sit with that for the rest of his life. But he says, when you're the president of the United States, and you have these huge decisions to make, you're never going to get to 100% certainty so what he did which I really do believe in is once you get to like 51% certainty on your decision then make it and be at peace that you did the best with the information you had because so many people and this is kind of what he didn't say but what I took from it is what ends up happening is the procrastination of the decision ends up costing you more in the long term than actually just making the decision and finding it out if you're right or wrong because like it's the

same in business if I'm thinking about something but I'm not entirely sure but I suspect it's the right thing I should just go ahead and make the decision and then find out hopefully in the next couple of months whether I was right if I was wrong I can actually just reverse the decision again but a lot of people spend like years remunerating over these like relationship decisions or work decisions or professors they cost themselves 10 years which does more damage than the decision itself at 51% would have done exactly that so and I honestly it was like I listened to that at the best time then the next day I did it and I honestly felt the the reason that I knew as soon as I'd done it, that I knew it was right.

Well, I knew anyway, but the reassurance I had is I felt the emotional side of it I hated. I hated, you know, the phone call and the meeting and the, you know, letting people, feeling like I've let somebody down and in the sense of upsetting them because they would have probably liked to have continued working together so I felt I don't want to upset anyone it's not bad blood it's just making a decision that I need to make for myself and I felt shitty first of all because I felt shitty first of all, because I felt like, oh God, do you think they're really upset? Do you

think? But that's, that's all I felt. Everything else, I felt like I had just had a massage and a weight was off my shoulders and I was like, okay, right, now we go. Isn't it funny how we always know? We always know. I was ready. I felt like I needed to celebrate celebrate the only thing I felt bad about was potentially upsetting somebody but everything else was right everything else there was like I felt like oh thank goodness I've done that