The Diary Of A CEO with Steven Bartlett - Nick Cannon: How I ACCIDENTALLY Built A $1.3 Billion Business & My Ex-Wife Mariah Carey Saved My Life!
Episode Date: September 21, 2023Nick Cannon has lived many different lives, and if you ask him he’s won them all. In this new episode Steven sits down with TV host, actor, rapper, and comedian, Nick Cannon. At 16 years old, Nick... began performing stand-up comedy, a year after this he appeared on the Nickelodeon sketch series, ‘All That’, as a writer for the show, at 17 years old, he became the youngest writer in TV history. Nick made the move into film in 2002, appearing in ‘Drumline’, and in 2005, he created, produced and hosted the MTV improv comedy series ‘Wild ’N Out’. From 2009 to 2016, Nick was the host of ‘America’s Got Talent’. In this conversation Nick and Steven discuss topics, such as: The power of optimism in his life How imagination was his superpower as a child His unorthodox childhood His father turning his life around The importance of gratitude in his life Going down the wrong path in his childhood Starting doing stand up comedy at 11 years old Being wise beyond his years His connection with Jamie Foxx Living his life in the public eye Believing in luck rather than alignment Speaking himself into existence His ADHD and not being challenged when he was younger Meeting Will Smith at 16 years old The lessons he learned from Will Smith Losing his TV show at 19 years old Likeminded people intuitively connecting and coming together Becoming the youngest ever TV writer The career advice he would give to his children How fun is the battery for success The importance of intuition in the world Sad money vs happy money The negativity of the music industry The power of narcism and the need to balance it Self funding and taking a risk on ‘Wild N Out’ The importance of owning your intellectual property Wild N Out being an platform for young talent Wild N Out being a billion dollar business Working with Kehlani in her early career Why he struggles with signing young artists Why networking is overrated Being an outgoing introvert Being diagnosed with lupus at 32 years old His near death experience Facing his own mortality The death of his child How grieving is forever Turning grief into purpose The 20th season of Wild ’N Out’ premiered on VH1 on the 6th July. Follow Nick: Instagram: https://bit.ly/3t1p7ts Twitter: https://bit.ly/3LryOrB TikTok: https://bit.ly/3LwA2lv Follow me: https://beacons.ai/diaryofaceo
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Quick one. Just wanted to say a big thank you to three people very quickly. First people I want
to say thank you to is all of you that listen to the show. Never in my wildest dreams is all I can
say. Never in my wildest dreams did I think I'd start a podcast in my kitchen and that it would
expand all over the world as it has done. And we've now opened our first studio in America,
thanks to my very helpful team led by Jack on the production side of things. So thank you to Jack
and the team for building out the new American studio. And thirdly to to Amazon Music, who when they heard that we were expanding to the United
States, and I'd be recording a lot more over in the States, they put a massive billboard
in Times Square for the show. So thank you so much, Amazon Music. Thank you to our team. And
thank you to all of you that listened to this show. Let's continue. I didn't think Wildin' Out
would be the billion dollar conglomerate. I was just creating a show because Kevin Hart needed money to pay his rent.
Please welcome Nick Cannon.
Entrepreneur and rapper, actor, host, comedian.
True superstar.
Who's Nick Cannon?
I'm me.
Nick, you've been a pioneer.
I read that one of your companies has generated more than $100 million.
That was just in our headphone sale.
We have a tour that makes millions,
a cruise line, restaurants.
As a kid, I learned that I may not be
the most talented person in the room,
but I'll be the hardest worker in the room.
That's how you get it.
Some people play basketball.
Man, there's basketball players.
Don't try it.
If you try it, it's not gonna work.
Do it as if there's no other option.
So by the time I was 17,
I started writing for Keenan & Kel.
The youngest staff writer in TV history.
Yeah, I was like Harry Potter with the pen.
And then Will Smith signed me.
I was living my dream life, but I always felt like I had a ticking clock.
The latest on the health scare from Nick Cannon.
Nick Cannon has lupus.
If you don't catch it and control it, you could lose your life pretty quickly.
You said that you wouldn't be alive right now if it wasn't for Mariah Carey.
Yeah, it makes you question what are you going to do with the time that you have on this planet?
What impact are you going to make?
When you're not afraid of dying, you focus on living.
And then you dealt with the loss of your son at just five months old due to brain cancer.
You never know how strong you are it's the only option nick what do i have to understand about your earliest years to understand the man that you are today? I'm going to steal that question.
I'd have to say that optimism, youthful optimism, you know, some call it imagination.
But the world was just so big, but yet so tangible for me.
You know, I felt even as a, I felt like I had this magic
that I could just manifest anything, good or bad.
You know what I mean?
It was, I lived this life to where as small as the community was, disenfranchised and maybe not as upwardly mobile as one would see from the outside,
I had this big imagination and in my mind this superpower that I could be, do or whatever I wanted.
It was all in my grasp and I could, I don't know where I got it from, but I was just as a kid, as a teenager, I always felt like I had this ability to walk in a room and get whatever I wanted.
But the environment that you were raised in wasn't one of great abundance.
Yeah, that's what was so crazy about it like i would you know even growing up in the
projects growing up in scenarios that we didn't have a lot but i felt like i had a lot i felt like
i was always destined for to and it wasn't even like about fame it wasn't about um money it was
just about i like my life.
I'm going to have fun. I'm going to have
a good time. I was always that
let's
smile about it.
You know what I mean?
Even in some
difficult and
tumultuous times
I would still find
a silver lining. I would still find
a way to smile through pain.
And it's worked, you know.
It's always kept me level-headed, you know.
Even in the midst of having an abnormal and extraordinary life, it's, even the thing that humbles me
is the fact that I'll just enter spaces
with gratitude and optimism.
Even in pain, what was your family home like?
See, that's the thing.
Like, probably looking back at it,
it definitely wasn't orthodox, know we didn't come from much but
it was joyous it was filled with love you know my parents had me you know as teenagers they were
young i went to my dad's high school graduation like uh but you know his parents helped raise
me my mom was constantly working you you know, school and work.
My dad went off to college.
And then, you know, I kind of felt like I grew up with my parents.
And their parents assisted in raising us all.
But it was households filled with love.
But, you know, it wasn't traditional by any means.
So there were the obstacles of, you know,
trying to figure it out and parents and grandparents
putting food on the table.
But that, I think that also gave me a different type
of drive to say, all right, we gonna have to
make something out of nothing.
Your parents separated when you were very young?
I feel like my parents had sex once.
Just one time.
And then I showed up.
Because they were kids, man.
I don't really know the intricate details of their relationship,
but I definitely knew they weren't together.
It was, but not enemies by any means.
You know what I mean?
They were just teenagers.
They were kids.
So after, you know, I was born,
they kind of went their separate ways,
but my dad's parents kind of kept everyone together and it was a close-knit thing.
You know, when my mother needed assistance, my grandmother would be there to help her
out, my father's mother.
And even though my father necessarily wasn't physically present for, you know, he was,
you know, actually doing good things for himself where, you know, getting a college degree and trying to figure
it out and have a family infrastructure elsewhere, his mom would help my mom kind of keep me afloat.
He turned his life around quite significantly, didn't he?
Yeah, yeah, yeah.
My dad was definitely headed down a path of destruction early on, and then it clicked for him, you know,
through some experiences of, you know, incarceration,
you know, being able to kind of leave some of those
substances out there that were, you know,
kind of the downfall of, you know, the community in the 80s.
He was able to escape and put his life on the right path and, you know, dedicated his life to his ministry and helping others.
It worked.
When you were a young man, you nearly went down the wrong path.
Yeah.
I went down there, figured, like, made a U-turn, went back.
You know what I mean, like, I think human nature, we all kind of gravitate towards the unknowing sometimes.
And that usually is the paths that are sometimes the darkest.
Sometimes, like, you just want to, you don't want to do the responsible thing.
You don't want to do what your parents may suggest.
So I definitely have a rebellious nature.
I'm definitely an anti-authoritarian.
I'm definitely the kid that has to feel that the pot is hot.
You know, I'm like, okay, I'm not going to.
I know what getting burned feels like.
So I think it's probably just my, you know, nature of exploring and wanting to understand things.
It's cool to be a bad boy when you're
young. And especially when, for me, the mold wasn't necessarily presented that way. So I definitely
went through a stage of, I want to prove to people that I'm not a goody two-shoe all the time.
And that took some maturing to do.
But then it's also a lot of it is environment.
When you grow up in especially Southern California, you know, there was times where the life of gang violence was glorified.
And, you know, whether it's through music, through entertainment, through our culture, you know, when you come from the trenches,
you get a certain level of respect, you get a certain level of reverence. So I grew up admiring
a lot of that and therefore kind of took that path a few times. but, you know, luckily I didn't get caught up, you know, like some of my other friends and associates did.
What saved you from that path?
Creativity. Like I said, that optimism, which then obviously was transmuted into entertainment. it when you're a young man say you're like between the age of 10 and 14 if i'd asked you
what you wanted to be and what you thought you'd be when you were 42 yeah yeah what would you have
told me uh same thing a rapper you know probably that if it was just as simple as like at 10 years old, what I was focused on.
I loved hip hop. I loved I knew I was in my mind.
I was famous in the hood. Like I just wanted to be because I was already doing stuff.
You know, I mean, I had demo tapes and I was already connected to our.
To our streets and our blocks, just as being in the community, somebody with a voice.
Not always a positive voice.
I was considered a, I don't know, let's try to think.
I wasn't a bad kid, but I was a kid that everybody knew about, you know.
But luckily, my art, my creativity allowed people to appreciate me
um even at 10 years old like within my family within my community what did your art and
creativity look like at that stage rap music yeah it was loud it was adhd issue was the kid who could
do it all you know kind of also had a church background. So I was, you know, I was always a class clown at school, trying to be funny, starting to just figure out, oh, there's careers in that space.
I started to look up to a lot of people like the Eddie Murphys, even the, you know, at the time, the Fresh Prince, as we know, Will Smith.
But he was just he was just this charismatic, funny rapper at the time.
So those were, you know, but at the same time, I was looking up to the Ice Cubes and Too Shorts and, you know, which was a whole different energy.
So that was kind of like my makeup of like, well, I want to be like these guys.
And you start doing stand-up comedy at 11 years old, I heard. be like these guys. And you start doing standup comedy at 11 years old.
11.
That's TV.
Officially doing it at 11.
I have been, you know, doing stuff in church and stuff,
you know, trying to make people laugh.
But like first standup stage I got on was I was 11 years old.
Strikes me as someone that grew up very quickly.
Yeah.
I was always called an old soul.
And I think it was because I grew up around older people with my grandparents kind of being, you know, patriarchs for me.
Their children were my siblings.
My father, who was, you know, a teenager, was somewhat more of like a big brother type of thing.
So like even the way he dealt with me and even the people that I dealt with in my community,
I just, I kind of had mannerisms and a jargon that was a little wise beyond my years.
You were a big brother as well, right?
Yeah.
And then, you know, ultimately my dad had, I'm a mother's only child know ultimately my dad had a my mother's only child
but my dad had five five boys in total so you know i was the and i was the oldest and he and
i's connection was different than you know the connection with my younger brothers because
i was almost somewhat you know i was closer to my father than, you know, his parenting style was different with me than it was with, you know, his younger children.
It boggles my mind that someone at 11 years old starts doing stand-up comedy.
Yeah.
Because it takes some guts and some confidence to do that.
But I guess that speaks to who you were at 11 years old.
Yeah.
By 15 years old, you're at the comedy store where you met Jamie Foxx.
Yeah. comedy store where you met Jamie Foxx yeah I mean I met so many comedians but Jamie was definitely
one of the ones that kind of just because it's such a giving and loving individual kind of saw
this kid and and it was like I love it like come hang out like and because you know Hollywood was
miles away from my neighborhood so uh figuratively and literally, like, it was just like, I needed a place to stay
a lot of times. So, you know, catching, catching car rides, or even once I got my own vehicle,
I had nowhere to sleep. So people would know that I was sleeping in my car, or it wouldn't have a
place to sleep. So people like Jamie Foxx would let me sleep on their couch. Brothers like Guy Torrey,
if you've seen the Fat Tuesday documentary about the black side of the comedy store,
he had a night that he would let me open up. And as people were coming in, I'd be entertaining the
audience as a teenager. And the guys like Chris Tucker and Damon Wayans and Eddie Griffin, all these guys
would be going on later on in the night. But I was the guy, I was the kid that was welcoming,
you know, everybody into their seats. And it'd be like Shaquille O'Neal and Kobe Bryant and Snoop
Dogg and like all of these people in the audience. And there's this 15 year old on stage, you know,
rapping and telling jokes. And, you know, everybody else saw something.
I was just I was just having a blast.
I was I didn't think about what the future was going to to offer up.
I was just like, yo, this is this is a dream come true right now.
People might hear that and go, oh, he got lucky.
15 years old, whatever.
What was the talk to me about the intentionality behind that like
if there's a 15 year old listen to listening to this right now yeah what did you do to put
yourself there in hindsight it's not always easy to know in the moment yeah i was definitely a
hustler like what i don't think you know i don't believe in luck i believe in alignment
you know what i mean like and you got to put yourself in those positions. It's like,
you know, some people say luck is preparation meets opportunity. I was always speaking
myself into existence. I would put myself in those environments. Like, I met Jamie Foxx
because I walked up to him and was like, yo, what's up, Jamie Foxx?
I'm Nick Cannon.
Like, ever since I was four years old, I introduced myself as my full name.
Like, everybody used to think it was so funny, like, as a four-year-old.
I'm Nick Cannon.
Like, I just thought my name was cool.
I thought everybody else, you know, you teach a kid to say their first name.
It's funny.
I teach my children the same way.
Like, nah, you got your full name you're you're you're Monroe Cannon you're you know you're a powerful
cannon you know what I mean like and I think maybe I got that from such a cool ass name like I think
my dad probably did that his dad probably did that like it's just like they called you know
my grandfather they called him Cannon or Daddy Cannon it was just like it's just like they called you know my grandfather they called him canon or daddy canon
it was just like it's such a cool name so and that's why I was like I believe it's so much in
a name but so even as I think those steps kind of ordered the personality so then when I would
find myself in scenarios that I would take advantage of them. I wasn't a shy kid. I wasn't an overly
outgoing kid either. I wasn't like, I kind of, my ADD kind of maybe shifted, like made me always
seeking attention or like, I don't want to say I was seeking attention. I got attention because I
was always doing something. I was always in some shit because I was just trying to figure it out.
Therefore, I got a lot of attention.
And a lot of it probably wasn't positive attention,
but it was just attention.
And then from there, you know, that shifted, you know,
I grew up around hustlers.
So I was like, all right, we're going to try to,
we're going to figure it out.
If there was a door over there,
I'm going to figure out how to get in that door.
And that's how I was able to rub shoulders.
And, you know, I studied rooms and I'm like, all right, if I'm a maneuver in here,
I got to do it in a way that not just based off of instinct.
I got to put a plan together.
And I moved like that, you know, since a kid.
What did you learn from
Jamie Foxx what what lasting influence has he had on you the way you are your career your perspective
it's so interesting man I have so many great mentors coming up um I feel like a lot of my
first part of my career I always acknowledged and bigged up Will Smith yeah because he was so
influential to me uh you met him through Jamie?
Well, yeah, yeah, I guess, yeah.
But it wasn't directly.
Like, Jamie didn't introduce me to Will,
but Jamie had a comedy festival called Laugh-A-Palooza
that Will Smith's company, Overbrook,
saw me at that comedy festival and gave me a holding deal at the time, what they were called, and kind of signed me to Will's company, which then I got to meet Will, you know, a few months later after getting that opportunity in Atlanta at Laugh-A-Palooza.
And then that's when Will and I's relationship uh began when i was about 16 years
old so it's like i met jamie when i was 15 and then i met will when i was 16 it's hard to think
of many more greater multifaceted entertainers than will smith and jamie fox man that's what i'm
saying like they they trained me like and it's it's so crazy because two of the nicest human beings you would ever want to
meet like never seen like it's what you see on camera is that's who they are you know what I
mean like like walk in a room everyone gravitates towards them they they're loud they they know how
to have a good time like that's just who those guys are. So I don't think I'm naturally
like that. Like, I talk to Kevin about that a lot. Like, when I come in a room, I'm quiet.
Kevin Hart, like, he's one of those guys that, like, they're loud. They're, like, everyone loves
them. Like, I'm more like, I'm in the corner. I'm watching. I'm observing. I know how to be that.
I can, you know, I can joke with the best of them and get as much attention and stuff, but I'm in the corner. I'm watching. I'm observing. I know how to be that. I can joke with the best of them and get as much attention and stuff, but I'm a little more reserved.
And that's like to finally answer your question in a very long-winded way.
The things I probably learned from Jamie is I observed him so much that he's such a great storyteller.
I've stolen all of the tricks of when he can get everybody around the table and tell the stories.
He's such a great impromptu type of guy.
I could sit down at a piano and, you know, sing a song and get everybody.
Like, I know all of those tricks and I'll probably learn that from him.
You know what I mean? Just watching how to how to you know captivate a room in a
very jovial manner um no matter what's going on but uh man yeah he's and just his his his thespian
muscle was so strong you know what i mean and i think from whether he's being a silly character
he's being something that's so tuned in uh and understanding the subtleties and
really embodying you know all of his characters i learned a lot of that from him as well too
and will so you describe will as you're mentoring you from 16 years old yeah the thing i learned
from him is hard work and and really like obviously i've heard he said this quote so many
times like i may not be the most talented person in the room, but I guarantee you I'll work the most talented person in the room.
Or I've also heard him say, you know, I may not be the most talented person in the room, but I'll be the hardest worker in the room.
And he just, if you want something, he's not going to stop until he figures it out.
You know, and he dedicates himself
in that manner. And when this job is done, he's going to stop where everybody else is going to
go to sleep. He's going to go work 10 more hours to either perfect that craft or on to the next
thing. And I saw that as a teenager. I'm like, okay, that's how you get it. That's what I'm
going to do. If he's not sleeping, I'm not sleeping okay, that's how you get it. That's what I'm going to do.
If he's not sleeping, I'm not sleeping.
And it'd be times like up in the studio all night and then be on set early in the morning.
And you're so grateful and appreciative of the opportunity
that you want to be the best you could possibly be.
Did he correct any of the errors in your ways
when you were a young man?
You're 16 years old you
got a perspective yeah he taught i mean every i mean before i met will i didn't know how to
even musically i know how to rap 16 bars and you know what that was like i knew i knew music
counting you know what i mean but i didn't know a verse a specifically a rap verse was supposed
to be 16 bars.
And I think that culture might have had just started to happen
because everybody wasn't writing 16 bars in the 80s.
You know what I mean?
Sometimes a song would be seven verses or sometimes, you know,
like people would just, but I feel like in the 90s,
there began this infrastructure of songwriting.
Obviously, most choruses and hooks are about eight bars uh and then therefore you had to have a hot 16 double that where's your verse
and will taught me how to write because i was just writing he would give me a beat or i get a track
and i would just write and just memorize it and then be like, oh, let me spit this for you. And he's like, you need some infrastructure around that.
He's like, you got some good stuff there. So even as simple as something like that is,
but then he also just life ways, man. I learned a lot about integrity, character,
obviously perseverance from him.
And then stuff that he went through as a teenager, he passed on to me.
And even I didn't listen, but I learned, you know, he went broke, you know, at 19.
After winning a Grammy and having a platinum album, just spending it all on cars and living fast.
I think my first check was somewhere from him, like $150,000, $200,000.
And I went and bought the exact same Range Rover he had.
And he's like, I'm the biggest movie star in the world.
He's got millions.
I got $150,000.
And I went and bought a Range Rover.
He told me, don't do it. He's like Range Rover. He told me, don't do it.
He's like, man, he's like, I don't do that. Like you gotta, there's other things to do with that
money. And this is from the person who gave it to me. And he was right. I totaled that Range Rover
six months within having it and ended up having to move back to my mom's house probably a year
later because thinking that, you know, I'm signed to Will Smith, the opportunities, but you don't
like, that's money that you're supposed to survive on. Those, everything that, you know,
that was a time I wrote and created a television sitcom through Will's company called Loose Cannon.
And it was like me in a military
school, a teenager in a military school, thinking it was going to get picked up.
We got a six episode commitment. Will Smith's the executive producer. Quincy Jones is on set.
Like everything, Stan Latham is the director of the pilot. Like everything. I'm like, oh, I'm set.
The entire network of the WB makes a shift and they don't pick up the show.
So it's like, I thought I was, and it's so funny.
I don't never even think about these correlations.
One of the executive producers and writers was Bentley Kyle Evans, who's the writer and
creator of Jamie Foxx.
My time slot was scheduled to come on.
My show was going to air right after the Jamie Foxx show.
So I was like, it was all together and it didn't happen.
And you how old at that point?
19.
Same age Will was when he had to re-figure it out.
I think we shot it when I was 18.
But 19 is when they let me know that it wasn't going to move forward.
Probably one of the biggest heartbreaks of my life.
I probably cried for days because I didn't, you know, that's the thing.
You think you've arrived, and then it snaps from under you, and there's no plan.
I had nobody there.
Even the people that is going
to be all right, I didn't believe them. Like I was like, I was just on the Warner Brothers lot
and, you know, in my Range Rover, you know, like I saw the millions. I saw me being the biggest
young star in the world. Everybody was rocking with me until everybody's gone like that.
And it was just, and it wasn't like they abandoned me. It was more like everybody had to move on to
their next thing. I had to be the one to figure it out. So that was probably one of my greatest
life lessons that Will even taught me indirectly. I mean, because he was warning me the whole time.
And he held me down, you know, time and time again since then.
You know what I mean?
It was, you know, I wouldn't have got drumline if it wasn't for him.
It was, like I said, I wouldn't have had my first record deal if it wasn't for him.
So it was, I truly, it's funny.
I, I'm going to get a little esoteric real quick,
but I have this, when it comes to like Akashic Records and, you know, energy,
I feel like you're placed in certain,
it's the law of synchronicity.
Like I feel like certain things just happen
because they are constantly happening.
There's certain energies that just are attracted to each other.
And for whatever reason, people like Will Smith, Jamie Foxx,
like throughout my career, they're always there.
They're always, even when they're not, like we may not speak every day,
but we always connected. Like even the same thing, like, you know not speak every day, but we always connect it.
Like, even the same thing, like, you know, I call Kevin Hart my best frenemy.
Like, it's just like we've all since day one, even when we're not trying to be connected, we're connected.
Like, we're doing projects together.
We're thinking of, like, he might create a car show and I would create a car show.
He has a restaurant.
I have a restaurant.
It looks like competition, but it's like, oh no, like we just, we're on the same frequency.
Like we're just, we just operate the same. And those people kind of attract each other.
They attract each other. Like, and I think that's like when people talk about like secret societies
and I think it's like, it's not, it's not like this formed meeting. It's just like,
like-minded individuals, like people who operate on the same frequency.
There doesn't have to be this written rule book.
It's just like, oh, no, we intuitively, we move like this.
We gravitate towards certain things.
And it's unfortunate because people who operate in low frequency, it's the same way.
And it's like, you know, you know you you always like damn that person
not can't can't catch a break it's like ah that's because they're living in that frequency that what
does that frequency look and feel like it's slow it's thick it's heavy blame yeah yeah victimization
is anger it's it's it's you know what i mean it's like one of those things where jealousy
yeah all of that said like it and it's unfortunate because of people who operate in it they don't
know that they're in it and it's almost like they they almost desire that and they feel like they
have to have angst and anger to to get their point across like, man, you're doing so much more damage to yourself.
And you're digging yourself deeper
by pointing fingers at people
who are on a completely different frequency
and they don't even hear you.
And you're clouding up your existence
instead of just like stepping out of that frequency you were the youngest ever
staff writer right at 17 years old yeah i think i mean unless somebody's beat it before like i think
tv history yeah i think because working on keenan and kelp which by the way was massive in the uk
yeah yeah i mean again two of the most beautiful people I've ever experienced, specifically Kenan. Kenan is like my brother. Like, our mothers are like best friends.
Oh, really? they were kids too and I started off doing warm-up in the you know kind of entertaining the
the studio audience when you know they're moving the cameras around and stuff and people are like
yo that kid is sometimes more entertaining than what's going on on stage so they're like he has
a voice so through my management you know Michael Goldman is still my manager to this day still
Kenan's manager like Kenan actually I feel like I don't know if Kenan introduced me to,
cause Kenan would hang out in the comedy clubs
and I was in awe of him
cause he's Kenan from Kenan and Kale.
And we're in, he's a few years older than me,
but I'm like, he's doing what I want to do.
So we would kind of, you know, catch each other.
And I would, you know, I wouldn't jock him too much,
but I'd be like, ask them questions and stuff. So one night his manager came to the improv on Melrose and I was doing standup.
And they produced Kenan and Kel and all that and all that stuff.
So they allowed me to do the warmup job.
And then from there, I'm in.
So I'm like, Kenan, I was like, yo, we should write something.
So I went to Kenan, wrote a couple of episodes and he, you know, he was like, yeah, let's do it.
I remember we wrote one episode with, Kenan had a crush on Tamia at the time. Like, like he was
like, well, we all had a crush on Tamia, but he really liked, you know, the singer Tamia. And I
was like, yo, let's write an episode about your crush on Tamia. And we could get Tamia on the episode.
And it worked.
Like, we got Tamia.
She was in the show.
And I was like, this is amazing.
Like, you mean I can write something
and it actually happens?
Like, I was literally like,
I was like Harry Potter with the pen.
Like, I couldn't believe that I could write something
in my mind and it would actually come into fruition.
And so I just began writing everything.
And I figured it out and they hired me as a staff writer for a bunch of different Nickelodeon shows.
At 17, 18 years old?
Yeah, I was just 17.
Jesus.
Because I think I wrote, we wrote the Tamiya thing probably when I was like 16.
And then so by the time I was 17, I had like an official job.
And then I started writing my own
stuff and then hence I wrote my own television show that I would later then pitch to Will Smith
you know in that same time when you're 22 years old which is the the Nick Cannon show right well
no the remember I said the the Loose Cannon show is that didn't get the big lesson I learned that
I was still a teenager then so but it's the way I got back on my feet
after Loose Cannon didn't get picked up I then wrote my own show for Nickelodeon which is
interesting because I was so I did that out of to be honest I wasn't even proud or even I kind
of did that out of just like I don't have nothing else to do. So let me create and produce my own show.
Because I felt I was at a low point.
I was 19.
And you know how this game, sometimes if it doesn't work, they'll spit you out.
Like, that was my shot.
Like, I was like, oh, I had, I was signed to Will Smith.
I was the protege of all of these big comedians.
I had hundreds of thousands of dollars worth of holding deals with networks.
Usually, you only get that shot once.
So I was like, damn, I blew my wad at 19.
I got to go get a regular job now?
That's what I was thinking.
I was going to go back to hustling in the streets.
But I was like, all right, well, maybe it's Nickelodeon.
I was doing Nickelodeon, so I still got the relationships.
Maybe I'll just write a kid's show.
But I was thinking I was about to be the next Will Smith, the next Jamie Foxx.
All right, I got to go do children's television. And through that,
I exercised these muscles as a writer, as an executive producer. And even like now,
I didn't have the foresight to know how powerful children's entertainment is, how it's one of the
most dominating forces to be able to entertain
families that, you know, I utilize in every aspect of my business now. I used to look at
Nickelodeon as like preschool, you know what I mean? But I didn't know that they were the billion
dollar conglomerate of, you know, Nickelodeon, Disney. Like I didn't understand that then
because I was in it. So yeah, I created the Nick Cannon Show for Nickelodeon andney like i didn't understand that then because i was in it um so yeah i created a
the nick cannon show for nickelodeon you know garnered a massive youth fan base through through
that when i look at you being 22 years old writing this the nick cannon show you being 17 writing for
keenan and cal i go like where did you get the repetitions like where did you get the skill from and if I was to
if you had if I had like a a baby Nick Cannon here and I had to do something to give him the
skills that you had at 17 where you're writing hilarious things where did where does that skill
come from I think stand up to be honest stand up because writing my own jokes from 11 years old, and then by the time I'm 12, 13,
I'm seeing Def Comedy Jam, Comic View, I'm seeing all of these things happen,
and I'm watching these individuals become their own intellectual properties, becoming their own
business, becoming their own producers. One thing about stand-up, you have to write, direct, perform, promote, market all by
yourself. It's a one man show. So I think by the time I had honed those skills at like 15, 16,
I knew how to do it. I knew how to write a script. I knew how to write a great joke. I knew how to,
you know, hours of sitting in libraries and figuring out words, hearing stories.
Like, all of that stuff was starting to pay off.
And I knew, like, I just zoned in.
Like, you kind of, like, again, like, when you know this is my space, this is my flow, you operate in your gift.
So I think just, you know, trial and error as well, too.
But, like, I just figured it out.
You know what I mean?
Like this is what is a gift that I have.
So I'm going to continue to operate in it.
They say you got to put in 10,000 hours to become a master at something.
And actually when I run the numbers, I go, listen, you started at 11.
Yeah.
And then you wrote your own show at 22.
That's more than a decade of repetitions in the gym.
Yep.
And to me then, even then,
I was still just getting started.
You know what I mean?
Like again, the beauty of like even Nickelodeon,
like even I, I mean, it was,
cause I think the Nick Cannon show was,
I was from, I did it from like age,
started 19 and it ended right when I turned 22.
I was a baby.
I looked like I was 15. Like everybody thought i was much younger than i even
was so you know that's when everything else from like drumline and my music career began and i was
a baby then too and then so it just like i said i lived so many lives and learned so many lessons
early on that even as i sit here before you today, I'm
like, I'm still just getting started. Like I still got, still got so many more movies that I got to
do. I still got so much more music I got to produce. I still got so many more television
shows I got to write. So like, um, if your kids come to you though, and they say, dad,
how do I become the master of my craft how do i become
the top of my industry not only have you become the top of your industry in many facets but you've
been around people that have got to the top of the industry so the things you point out and the
similarities and the people that get there what are those similarities if i'm your kid and i come
to you and say dad i want to i want to get to the top of the industry what's the advice you give to them do it i think especially now it's as simple as that
sounds that's what it is today like do it and stick to it like don't give up like do it efficiently
do it because this is don't try it if you try it it's not gonna work if you do it like that's even like even when people always
talk to me about acting like how do you know or become a great actor do it like it's not like
it's not believe it it's not uh act it you gotta actually every embody every aspect of it like do it as if there's no other
option like if you try something that's you sticking your foot in it if you believe it
you're kind of like i think i yeah like okay but when you do it when you live it when you operate
in it when there's no other option of like like you know, it's some people who like, you know, they play basketball.
And then somebody's like, oh, no, they're a basketball player.
You know what I mean?
Like there's some people who train or try to box.
And I'm like, no, that's a boxer.
You know what I mean?
Like they embody it.
They live it.
And even with my own kids, I'm like, all right, what do you just naturally do?
Where's your swag naturally at?
Why naturally?
Because like some of my kids are just natural athletes.
Their physical build, what they gravitate towards.
And then, all right, I'm going to water that.
I'm going to cultivate that seed.
And that's what, because they have fun at it.
Then there's some of my kids that are just like natural musicians
that just gravitate towards the piano.
Like they just-
They have fun at it.
What does that matter?
Yeah.
And then it's like, okay, I'm going to help you with that.
What is the fun matter?
Well, I mean, that's the battery.
Like that's, and that's what, if they ever lose the fun, at least for me, that's the that's the battery like that's and that's what
if they ever lose the fun at least for me like when it's no longer be fun becomes fun then why
are we doing it you know are you doing it for money are you doing it like no you got to do it
because you enjoy it i find that fun part so important but a lot of the time people don't
appreciate it and i love your your reference of the battery because a lot of people will be orientated
because they come from tough upbringings
to go what's going to make the most money.
And what I love about what you said about the fun thing
is ultimately, well, it's my belief
that the thing that will actually make you the most money
is the thing that you can master.
And the thing that you can master
is the thing that you can do for 11 years.
Exactly.
Which is the fun thing.
Exactly.
It's like I always say,
money doesn't make you happy.
Happy makes you money. And then it goes to the concept of happy money or good money, because
there's definitely the opposite of there's bad money and there's sad money. And I've seen so many people live in that frequency.
Sad money.
Sad money.
It's like stingy fear that people only want you for your money.
Loneliness.
Loneliness in this big glass castle by yourself.
You got all the money in the world.
Like we know those entertainers.
You know what I mean?
Like, man, they put themselves in this glass tower
and everybody could see them.
And they hate that everybody could see them.
And they're so lonely.
And it's like, they got more money
than they know what to do with.
And then everything becomes about a transaction.
Like, and you can see they have the biggest yacht in the world.
They got the most diamond-studded watch ever, and they're miserable.
And it's like, that's sad money.
And it becomes bad money.
You know what I mean?
Like, they're making, and it's vindictive. They're not honest. They get it in a way. They're like, man, how do you sleep at night? Like the music industry is filled with bad money. And I've seen people, they take advantage. Like it's literally designed in these contracts. That's why I never really wanted to be, I didn't want to thrive in it.
Once I saw it, I'm like, oh, it's so manipulative. It's about, it's one person robbing another,
robbing another, robbing another. And it's like, that's not a fun industry to be in.
Clearly there's some people who figure it out, but even as a music executive, I'm like,
I don't want to operate in dishonesty. I don't want to operate in dishonesty I don't want to
operate in manipulation and it's just like that entire industry is designed
off of that and but it's it's ways to you know far and few between but you can
operate with happy money and good money because the crazy thing specifically
about music it brings so much joy to the world
that the industry shouldn't be in a low frequency place. Everybody should be able to thrive and win
and provide for their families, but there's a lot of people who aren't musically inclined,
who aren't musically talented, who don't know how to have happiness with music that latch on and control the artists and then therefore they run
the industry and they operate on a lower frequency of like you know i'm going to control your your
intellectual property and i'll make more money off of it than you did even though you made it
from such a pure and happy place.
There's a balance.
It almost feels like there's a bit of a balance act
or, I don't know, a conflict between being selfish enough
that you get on and you get what you deserve,
but being generous and kind enough
so that you can stick around.
Do you think about that a lot?
It's the beauty of narcissism.
I am, that balance, I am a narcissist.
I believe there's the balance of narcissism
because you can go to an extreme of narcissism
and it becomes dangerous.
It becomes maniacal.
It becomes where you can be a psychopath with it or you're a sociopath with it
where you have no empathy that level of narcissism is unhealthy that's to the extreme of the
spectrum but uh the balance of confidence of self-love of there's no other option but me.
I am him.
You know, like LeBron James is him.
You know, Kobe Bryant, him.
Michael Jordan, him.
Michael Jackson, him.
You know, Mike Tyson, him.
You know, like all the Mikes.
Will Smith is him.
Chris Rock is him. the Will Smith is him. Chris Rock is him.
Jamie Foxx is him, you know, and Mariah Carey is her.
Mary J. Blige is her.
Beyonce is her.
You know, like all of those people know that there is there will never be another them on the planet.
And that is worth its weight in gold. So you have to have a level of self-love,
self-promotion, self-dedication. Self is the key word, the common word in all of these things.
You have to love self. You have to know self. Not so much that you hurt others or you think
less of others. It's not because that's the people that,
oh, you think you're better than everybody else.
I don't care about everybody else.
It's not I don't think I'm better than y'all.
I'm me.
And that, to a point, it's a fine line
because you don't want to disrespect anyone.
You still want to have compassion.
You still want to have empathy.
You still want to enter the space of gratitude.
But this is my show.
This is my party.
This is my block.
That you have to, that's where that success lies
because without these narcissists,
we wouldn't have electricity.
We wouldn't have iPhones.
We wouldn't have great music.
We wouldn't have great,
like the director of the movie is the
director for the reason he's the boss he knows he's the shit he knows his vision is the one that
everyone else has to align with to make a great film was there a point in your career where you
realized that you needed to change in some way to get what you deserved and to get what you're worth
nah i don't think so really i had to learn lessons because you're 15 i see you coming
up i go he's got talent yeah i could you know get him to sign a bad contract and i can take his
money yeah that's what's like i've learned i've learned all of those lessons um and people have
tried to forewarn me and stuff like that but uh the thing i think the beauty that you know the
the aura that everybody's seen is that's been consistent.
It's what you do with it.
You know, I've never let no one put out my flame.
You know, it's constantly burned for the type of individual that I want to be, that I, you know, my purpose.
So, you know, we all have trials and tribulations uh i you know you got to learn how to bob and weave
but you're still the the fighter in which you're supposed to be you know like the whatever made
you jump in the ring from that day one you're gonna cultivate those skills you know i mean you
may be a defensive fighter and that's how you win your fights sometimes. But early on in your career, you are a puncher. Then you had to be more of
a thinker. But at the end of the day, you're still a fighter. So I think guys, whatever I am,
I still have this desire in me to be a winner. I have this desire in me to beat the odds. There's something about when someone
tells me I can't do something or tells me no, that fuels me. And it's been that way since
day one, since my ADD, since my anti-author. Like, it's just like, I'm going to push through.
I'm going to persevere.
I'm going to do what I want.
And I'm not going to let society or individuals tell me I can't.
22 years old, you start writing Wild N' Out.
Yeah.
You start writing at that point.
I think you then self-fund the pilot at 25 years old.
Yeah.
Probably before that, because I self-funded in 2004.
So that might have been, I might have been 23.
And again, I had just seen some success with film and music.
And I just started, I was kind of one of those guys,
the drum line was out and had, you know, an album and stuff.
So people, but I was still doing stand-up.
And I was like, everybody was like, oh, he does so many things.
He hosts.
And I had a deal with, you know, Viacom at the time.
Obviously, they had Nickelodeon and then you kind of like graduate from Nickelodeon and go to MTV.
So I was in that stage of developing things for MTV.
And they didn't understand what I wanted to do.
And I was saying, I want to get all my comedian friends together and all my rapper friends together.
And we just like do improv and play games.
And they're like, we don't get it.
So I was like, all right.
So I rented out one of the comedy clubs that me and my guys would
normally frequent uh got some cameras together uh i think i mean i want to say it was somewhere
around like a hundred thousand dollars that i put into like that night uh promoted it had everybody
come out you know got some beautiful people to stand around and look beautiful. You put $100,000 of your own money into the pilot to show MTV.
Yeah.
And then once we put it all together, you know, edited, created logos,
showed it to them and they're like, oh, we get it now.
But, you know, by then I had created the intellectual property,
had, you know, copywritten and patented the name of Wild N Out, the logo.
So when it was time to negotiate, when I knew that they wanted the show,
we had the, you know, the strong side of the table
because we knew they wanted it and we had already created it.
And that instantly was like, oh, this is the business model
that I want to continue to operate under.
Most people don't figure that out until much later in life, if at all, that owning their IP
is key to getting the value that they deserve for their work.
Yeah. Well, now I feel like everybody knows the secret's out. You know, I mean, when you look at
YouTube and, you know, the ability of that, we could create great content, you know, for a very cost-effective amount, like, you know,
Wild N Out, that probably wouldn't cost me $100,000 today.
Yeah, yeah.
You know, because everything, like, back then, to get a cameraman,
that was a couple thousand dollars, you know what I mean?
You're doing the iPhone now.
Yeah, like, exactly.
Yeah, everybody knows now to to if they create it and
they'll come and then you build your fan base on your own and then you can sell it to a larger
corporation so i feel like that motto is being you know kind of like look at mr beast you know
what i mean like i'm so i'm so jealous of himself at all like everything that he's doing at 24 25
like i was trying to do back then but there was
no there was no youtube like i i was doing this you know on vhs you know yeah but uh i love it
you know what i mean i love watching what even i mean the beauty of my brand now is what i started
in 2004 is still going strong and probably more popular today going
into 2024 it's crazy you know what i mean you're about to film series 21 we just filmed 21 so we're
going into 22 and 23 i figured out a model now how to do two seasons in one so um most shows don't last for a season, let alone 21 seasons. Yeah, I think my goal is 25.
So what happens at 25?
It'll be the 20th year.
25.
Do I gracefully bow out?
It's 25, 25 seasons.
Like, do I hand it off to somebody else?
Do like, I'll probably be getting close to 50 by then.
Like, I can't wild out forever.
Nah, I got to stop at some point. I think I'm probably too long in the tooth now. I mean,
that's why I even created the old school, new school. It's funny. Everybody, when I first
created it, all of the Wild N Out girls, all of the cast members, all of the crew were older than me and it was weird that everybody
was listening to this kid tell them what to do and like even the my ogs like you know cat williams
and you know a lot of the guys who are on the show and right chris spencer and daryl heath like these
guys were guys that i looked up to uh that were on my show.
And now I'm the old head and I got all of these other young kids,
like the DC Young Flies and everyone.
I'm like, it's so crazy to have the same brand.
And I literally grow up on, you know,
like I remember being a kid trying to get
these comedians to listen to me.
And I'm like, what do you know?
And now I'm the guy telling.
With the platform.
Yeah.
Give me a view into that platform that you have and that you've built,
the entertainment company that sits behind it, the talent that you have.
Because it's not so obvious to people.
Yeah.
You know, people kind of probably think, okay, Wild N Out, he does this, whatever.
He's the host, whatever.
But when I did the research on the company
that you've built behind it,
it's a pretty, it's a huge business behind all of that.
And you're involved in a lot of things.
Yeah, I mean, there's so many aspects of it.
I mean, I truly look at it as a blessing.
I'm so grateful for it because it was on a job training.
I didn't think Wilding Out would be
the billion dollar conglomerate that it is
because I was just creating a show to get my friends jobs because Kevin Hart needed money to pay his rent.
Like, because he's like, it's just real, you know, like we were trying to create something because I was the only one that was, you know, seeing some success out of our, you know, our generation at the time. And I was like, oh, let me shine a light on these dudes
that are way funnier than me,
that are way more talented than me.
And then I built a business out of it,
of incubating, of cultivating young talent
so much so that when they're ready,
we see Pete Davidson go on to become
one of the biggest stars in SNL and a movie star.
We see the same thing with, like, Mikey Day and Taron Killam and, you know, the Cat Williams and Kevins
to become some of the biggest stand-up comedians to ever tour the world.
Like, they got their, you know, their feet wet, their skills honed on one of the toughest stages.
Like if you look at what Wild N' Out is, if you excel and survive there, you're going to be a star.
Because this is the gauntlet.
This is the combine.
This is the best of the best and the grimiest of this.
We're going to test your insecurities. We're going to test your insecurities.
We're going to test your anxiety.
And then you succeed and you get the love from people that you respect.
And then once the industry sees that, do whatever you want.
So I didn't, I couldn't have designed that, but it happened.
And I was like, wow, I didn't know.
I was literally, we were just in the trenches.
But it's like, it's so much so like we created an environment
that most entertainers are scared to come to.
They're like, man, I don't want to go a while.
Now they're going to talk about my mama.
They're going to talk about my last scandal.
I don't know how to rap.
I'm not that funny off the top of the head.
And it's like, it's intimidating. So when you throw a kid in there whoever is in it and they excel they they've earned their stripes
so now they can walk into any room like yeah i was the man on wild and out and now because it
is a platform to propel now you can go become a movie star now you can go become a movie star. Now you can go become a rapper or a singer.
Like, so that was really, if I could,
I'd be lying if I say I designed that.
But-
It became that.
Yeah, it became that.
And that's like the blessing I got.
But then the business behind it.
You used the word, used the B word, billion.
Yeah, yeah.
I mean, if you, and it's, it's funny.
I didn't even, that was told to me after they did all the research and of, you know, obviously what the IP is worth.
Because one, I mean, we're looking at 500 episodes of television.
That alone, when you just do the math, charge however much you want to charge per episode.
And then the careers that it's launched.
And then go to where the money really is in the actual intellectual property.
So we have a tour that makes millions every year um now even turning
into a cruise line you know the wild and wet like we have restaurants that are being franchised
you know all over the country you know we just expanded our our south Beach location on Ocean Drive in Miami.
The logo in itself, the amount of T-shirts, we're probably Paramount's number one selling-
Merchandise.
Yeah, T-shirt merchandise.
Everybody knows that Wild N' Out logo.
And it's on everything from T-shirts to bikinis to underwears
to coffee mugs to toys.
It's things like that that I was just trying to make a cool T-shirt.
Like, I didn't think, you know, for 20-something years people would be buying Wild N' Out T-shirts.
So it's stuff like that that when—and then even stuff I never even thought of, you know.
We created Wild N' Out before there was a YouTube. It's probably
one of Viacom, if not the, I think maybe the Daily Show is probably right there with it,
but the biggest digital brand that Paramount has through TikTok, YouTube. I feel like I think we
might, we're somewhere north of 12 million YouTube subscribers on the Wild N Out page.
12 million something subscribers on TikTok.
7 million on Instagram.
And that's just, that's a TV show.
You know what I mean?
When you think about it, like, not the individuals who are on the TV show have even more followers.
This is just the show's page.
How much do you think the brand is worth?
I've heard different things.
I mean, like I said, when I initially went to research back, there was like a 1.3 billion.
But then that was years ago.
So, like, I'm pretty sure it's grown because now it's even more popular now.
So, it's, you know, I try not to get caught up in that because then two things happen.
Like one, I get in, I start gloating.
I'm like, built this billion-dollar business.
And then the second thing, I was like, hey, where's my billion dollars?
Like somebody owes me some money.
Like so I try not to get caught up in that.
So like I know, I just know it's very successful.
And I'm grateful that it's still going. I mean mean i can't wait to find the next comedic superstar can't wait to find the next big rapper
that graces the wild and out stage what are the other businesses or the business ventures that
aren't obvious that people might not know about so you talked about restaurants you sign talent
you obviously the wild and out brand is there anything else going on that from the business
side of things that aren't isn't obvious specifically in Wild N Out or everything else everything well I mean I've
created incredible entertainment uh in 2009 it was more of a conglomerate where because I had
always had a record label but it was separate from my television company uh film film I would
produce the films that I was in and stuff so i was like i want everything
in house i read that incredible entertainment generated over 100 million dollars in revenue
in 2009 and that was i think that was just in our headphone sales like because we did i had you i
did a headphone brand very similar to beats by dre with monster was the parent company they did beats
for 300 and they did Incredibles for
$100. So we were the more cost-effective head from, and while Beats by Dre was making all the
noise, we were quietly making noise in Walmarts and the radio shacks for selling an affordable
product that was pretty much the same product, except for we made ours affordable. So yeah,
just so that alone, I was just in consumer electronics
that I never thought I was going to be,
you know, selling electronics.
So, but yeah, incredible.
And ultimately I created a one-stop shop
that could be everything from consumer products
to entertainment to,
so, and it's been thriving, man.
It's been, and it's kind of,
I guess my brand is somewhat known
of giving people opportunities
and finding that next big thing.
So we're cultivators, we're curators, we're incubators.
And so a lot of the content that I've created,
I found my niche i was gonna say you're the simon khan of the entertainment world but you're in fact just the nick cannon of the
entertainment it's funny me and k lani is um me and simon talk about that often because i found
her on america's got talent on his show, my show, our show,
but he wasn't paying attention.
You know what I mean?
And it was like, you know, he was focused on One Direction or whatever
on one of his other shows, and I was like, you know, Kehlani came in,
and it was, she was an amazing talent.
And I hate to say found because she was already talented.
Once you get to America's Got Talent talent you're already proven you know uh and she was uh the the lead singer for
a group called pop life which was put together i believe by dwayne wiggins from tony tony tony
his sons were in there too but she was clearly the the star of this group. And I remember Piers Morgan was being an asshole
as he does so very well.
And he was telling a 15-year-old little chubby Kehlani
that she should leave the group.
And the only way that he would put her through
and not buzz her off is if she left her band because she was
the talent clearly he was right but how do you put a 15 year old in that scenario and she stuck to
her guns and she said i'm not leaving my brothers and everybody else on the panel was like we're
gonna you know we we love that you stuck to your gun so even though peers was being an ass they
put through they went all the way through to
the finale. I think they performed with Stevie Wonder on the finale as Pop Life. And then
unfortunately, when you don't win, life goes on. She had to go back home to Oakland and probably
met some hard times. And I remember, it's funny, the father of her, as we know now, I knew as Gabby, who also grew up in that same musical, he called me and said, hey, man, you know that girl that was on America's Got Talent?
She's homeless now.
She's not doing so well.
I was like, what?
She's being a teenager, but she needs help.
I didn't really know her background of her father being murdered when she was a child
and her mother dealing with substance abuse.
She has a very compelling story of just the resilience of her and her family.
They were explaining all that, and I was like, yo, give me your information.
Find who's her guardian.
And kind of went and talked to the family and said, yo,
I'll move you to LA, but first you got to finish high school.
Like the one promise, finish school, I'll take care of everything else.
A year later, her mixtape was nominated for a Grammy.
So it's just like, just, and, you know, so it's stuff like that to where,
you know, I was like, I put in the work to, you know, help her out.
I was telling Simon, yeah, you missed that one.
You got a lot of other ones, right?
But you missed, you know, you missed that one.
Did you sign her?
See, that's the thing.
I feel about signing.
I don't, I'm weird about that.
I don't like signing people.
And people, everybody in my life is like, that's what
you have to do. I would say I didn't ask for anything. I was the impresario. You know what I
mean? I funded scenarios because I could. So she didn't have to worry about anything. You know
what I mean? She had a roof over her head, food on the table, anything she wanted, studio time.
We figured it out.
I introduced her to the good people over at Atlantic Records, and the rest is history.
Hindsight's a wonderful thing.
Yeah, yeah, yeah.
I didn't want no money from it you know what i mean
i do i do that for a lot of people uh and it's created you know me and craig cowman over at
atlantic that's my man you know uh but where a lot of people would be you know kaylani would
be signed to them forever wow i don't want that you know i mean i want her to be able to provide and do like i always tell
everybody i work with from the beginning whether you make it or you don't make it my life is still
gonna be the same so i don't want anything from you but to see you win i just want to see like
but you could have i could there's a lot of people and that that is their business
to where like i need my percentage of every song that you write from here on out because I found you.
I discovered you.
I signed you.
That don't sit well with my spirit.
And this future superstar show, my inner struggle when you watch it, because I'm on the show as well, I struggle with signing these kids. It's funny
because we go from city to city and I give a local artist anywhere from $5,000 to $10,000 a city.
And a lot of times that's what these record labels are signing these kids up for. Someone signed
my publishing away when I was a teenager for $10,000. One of the biggest mistakes,
one of the biggest lessons I've ever learned. So now I'm giving that $10,000 away to these kids
and I don't want nothing from you, but to see you win. And that's me paying it forward. That's me paying it forward. That's me correcting what this industry has done to people for so long.
So if you want to sign with Incredible, that's your choice.
You can sign with me if you want to.
But I'm good.
I'm going to still be rich.
I don't need anything from you.
If you want to join the gang
let's go
there's benefits and perks
to being incredible
but
I don't
a lot of people even from my attorneys
and people in my circle
you got to sign these people
how you going to function
how you going to allow your
business to thrive if you don't sign? Well, it's been working thus far. So I don't like
signing people. I don't like having ownership in someone else's brand. Now, we can be collaborative.
We can write a song together and we can split the publishing. We can, you know, yeah, it costs
money to keep the lights on. You can use my studio. Yeah. And I'll get reimbursed, you know yeah it costs money to keep the lights on you can use my studio
yeah like and you i'll get reimbursed you know down the line when it's time but i'm not gonna
take something from you i'm not gonna charge the artists like that's a that's a fucked up concept
that we just been operating in and no one's ever corrected it like why should we this this is an
artist who's making brilliant art and someone who had nothing to do with it gets to own it forever
in perpetuity the fuck does perpetuity mean like like there's these terms and these words that we
just signed up for that is just it's wrong but it's made a
lot of people a lot of money so they don't want it to change but it has to change like technology is
making it change these next generations of people who have more empathy and giving spirits are gonna
allow it to change because i don't p i don't believe people are as animalistic. They don't have a savage mentality
like it once used to require.
I believe we're more empathetic,
we're more compassionate
and it's starting to show even in business.
I think you're right though.
I think because of platforms,
that middleman has less power than ever.
So you say like,
oh, maybe they're becoming more empathetic.
Maybe they have no choice.
Yeah.
Because a Kalani or a you or whatever now has all these platforms where if you've got art and you've got talent, that shit's going to go viral.
Yep.
And you're going to have the followers.
Yeah.
On your account and you own the password.
Exactly.
So they've got to come with a different value proposition.
Before it was like, oh, I can introduce you to that person.
I always tell people like, networking is stupid.
Like if you're like,
focus on being the best you,
they'll come find you.
Like, but there are some people who've made a lot of money by networking.
That concept is like,
oh, I know this person,
I can introduce you to them.
God bless you.
You know what I mean?
Like if that's how you like connecting i'll
get it but if we're really trying to get the artist or the ip or the the genius to the people
now technology is doing it for us i have this debate with my assistant all the time because
she tells me to network more and i say to, I say like my networking is doing my thing.
Yeah.
And then you become a peacock or a magnet versus me having to small talk in a room for three hours.
Exactly.
Which I can't do.
I hate small talk.
And that maybe we're just different type of individuals.
Yeah, yeah, yeah.
Because there are other people that be like, your network is your network.
Yeah, yeah.
I don't care who I know know it's more about who knows me
it's it's i'm i'm gonna go over here and figure it out and you're welcome to the party like but
i don't want to go to your party like i don't want to hang out with everybody's dressed in white and
got on billion dollar watches i don't that's not fun to me. Like to each his own.
But some people can do that.
And like, maybe because I've been in it so long,
I've been to the white parties before
and wanted to show off and they were fun.
But like, I'm at this point,
like I don't want to do that.
That feels like work to me.
I'd rather be in a studio. I'd rather be work to me. I'd rather be in a studio.
I'd rather be with my children.
I'd rather be writing somewhere.
And not to say that those people don't do that as well.
I just like, that world is, I don't have a place in it.
That's not where I could be my best self.
I low key though, do envy the people that can do it
and that enjoy it.
And that can be that network and connect this person to that one.
And just because it's an energy that I just don't have.
I think as an introvert, I don't have that muscle to, like, show up, small talk my way to a lunch with someone and fucking.
Yeah.
Yeah.
I'll tell you why.
I'm an outgoing introvert.
And that's what me and Kevin Hart go back and forth about all the time because he has that gift.
He walks in a room and lights it up.
You know what I mean?
And he knows this person and this person.
And I'm like, yo, that looks exhausting.
And that's coming from a person who, like, my personal bandwidth is overloaded constantly, but my spiritual bandwidth, I keep.
Like, I don't give everybody my energy.
And that's probably why I am a little bit more subdued in rooms.
That's why I may not go to every event.
And most of the time, if somebody asks me to come, someone's like, nah, I'm good.
And it's not because I just like my peace I just like
being with where I can be my authentic self where I can be my best so I don't like having to turn
it on but I understand when it's time to like all right it's award season you got you got to go do
this so you got it like all right and I I know how to do it with the best of them but that's not who i naturally am i'm 30 years old nick and at 32 years old you got a diagnosis that changed your
life yeah threw me for a super loop like literally pardon the pun but lupus like it was yeah man Yeah, man. Lupus nephritis specifically in 2012. And here, living my dream life, you know, married to the most gorgeous, beautiful, super talented person to ever step on a planet. Literally my dream girl. We got two kids. We're in Aspen. I never, like, I'm from the hood. I'm from the projects. You don't go to Aspen.
Who are you married to Mariah Carey but it's like I'm in Aspen with my with my wife uh and thinking I'm in probably
some of the best shape of my life go to boxing three times a week you know what i mean got my own home gym in aspen you know what i mean like uh and i had the
weirdest pain in my uh in my right side and i'm like i'm thinking like a muscle cramp or like
like i'm gonna just jog through it here i'm in high out uh you know altitude jogging in the snow
thinking i'm like like this is my Rocky moment.
I don't know what I was thinking.
And by the time I got back to the house,
passed out.
Like, and I didn't know, like,
like literally Mariah came in and found me.
And they called the, you know,
rushed me to the ER in Aspen.
How did she find you?
I was, I don't know.
I was laid out.
Like, and I think everybody,
because you don't like think it was that bad because I had just came from jogging in Aspen.
That's like, Oh, he probably got altitude sickness. You know what I mean? Like I was just dehydrated.
So that's what the narrative we were going with. So once I got to the hospital, I was like, I just
need some fluid, an IV, I'll be all right. You know, because that happens. It happens on the ski slopes.
People are like, my dumb ass was jogging up a mountain.
I'm probably going to pass out.
And I was only doing it to try to rid this crap that I had.
I thought I could, like, work it off.
And then the longer I was in the hospital, they were like, oh, well, maybe you have a kidney stone.
Because there's something going on back there. And I was like, no, it wasn't a kidney stone.
You got the fluids, you're no longer dehydrated. All right, well, maybe you got a kidney infection.
And then they wanted to do a biopsy. And then through the biopsy, I think at the time it was kind of like acute kidney failure.
Like it wasn't full.
Like I had caught it early enough to where my kidneys didn't completely fail.
And then they found out the reason why is that my immune system was attacking my kidneys.
Therefore, my autoimmune condition, lupus and lupus nephritis to where you know where your immune system can get out of whack based off of whether it's levels of stress
things that you're putting into your body you know a lot of times it's not hereditary they
don't really know what the cause of it is it's definitely related to stress which I didn't think
I was stressed out but it's like obviously there's various types to stress, which I didn't think I was stressed out, but it's like, obviously there's various types of stress
where physical stress, emotional stress,
but this can send your immune system out of whack.
And therefore your immune system then starts to,
you know, self destroy, you know,
it starts to attack the whatever organs, different people's lupus attack
different things. Mine specifically were my kidneys, which then created a bunch of other
stuff like pulmonary embolisms. And so like the lupus started, I started having these flare-ups
and it was doing a bunch of stuff to my body. And if you don't catch it and control it,
you could lose your life pretty quickly.
So it was a scary time.
I didn't understand it, but we got it in order.
And even, I feel like I got a good hold on it now,
but every once in a while, it's a great reminder
that health is wealth.
Health is currency.
Health is the most important thing next to time that we possess. And we can't control the time. We can control our health. You can control what
you put in your body. You can control how well you take care of yourself. So my lupus is my
alarm clock every morning, letting me know, you better do the right thing.
You better drink your gallon of water.
You better take your supplements.
You better not eat too much sodium or processed.
They're like just a constant measuring stick
to keep me alive.
How did that diagnosis change your life?
So if I was in your life at that moment,
before that moment
and then during that moment you're married you're still contending with work and it changed it so
much i became a different person for better or for worse both you know um certain things didn't
matter anymore other things mattered too much you much. I started to overly value relationships and time,
but then that made me get rid of relationships that were taking up time and wasting my time.
But it all became, I always felt like I had a ticking clock, but the ticking clock became more
apparent in 2012 that I got to make the most out of today
because tomorrow isn't promised. My relationship with my children, all of my children, you know
what I mean? Like a lot of that all comes into play to where like, what are you going to do with
the time that you have on this planet? What impact are you going to make? so that's kind of that that's where in a nutshell
what it did emotionally if i'm if i'm mariah at that time and i'm dealing with a nick that's
contending with this new diagnosis and an uncertain future yeah she was my rock man she was um
she went hard you know probably probably wouldn't even be honest probably wouldn't
be alive if it wasn't for how hard she went you know with the doctors with me my stubbornness
you know um she was the the perfect helpmate the perfect matriarch the perfect mom the perfect wife
in those scenarios because, she's who she
is in dealing with all the pressures of being Mariah Carey, but then being loving enough to
take on all of my stuff. And it probably took a toll on us just because of the person I was in my head and the struggles that I was dealing with.
So it probably took a toll on our relationship, but it definitely brought us closer together.
The struggles you were dealing with?
Man, just like, what was I going to live?
What was life all about?
Had I wasted my time up until this point?
And if I get another shot, what am I going to do?
What type of, am I going to be able to be here for my children?
Am I not going to be able to be here for my children?
So therefore, what am I leaving them?
What am I leaving the world when I exit?
You know, staring up at that hospital bed
or from the hospital bed, staring at the ceiling all alone
and everybody else is kicked out, and you got to just be face-to-face with your higher power, asking all those tough questions.
Am I done?
A lot of people, we don't do that because we get caught up in the constant race of just living day to day.
But it slowed down for me on many occasions.
I'm like, it's just a wrap.
He's almost out of here.
And I wasn't scared.
That's the crazy thing when you get to that point where you're like, oh, okay.
I had a good run.
Were you happy?
I was.
In that moment when you're looking up at the ceiling?
I was content.
I wasn't scared.
And it happened, you know, more than once.
And even, you know, it continues to.
Like, I'm probably reminded of my physical mortality all the time.
And when you're not afraid of dying,
you focus on living.
You know, it's anyone who's ever had a near-death experience
or anyone who's been in those quiet places
of dealing with thoughts of afterlife
and what this current life was for you,
you live the rest of your days differently.
And at least for, you know, a certain amount of time until you're reminded again.
But yeah, man, I always say I want that life.
I've lived several lives and I want them all.
So it's like I'm not afraid to go.
And even all of the things that I study and have prepared myself for,
it's one thing that's inevitable.
It's going to happen to all of us at some point.
And I think others just deal with it better and it makes you appreciate this life.
Like I want it, when it's all said and done, I guarantee you they're going to be like,
yo, he rode that motherfucker till the wheels fell off.
Like he got the most out of life.
And, you know, I'll be known for smiling big, loving hard, you know, and, you know, what more can you ask for?
You said you don't think you'd be here if it wasn't for Mariah going hard.
Do you really believe she saved your life?
Oh, absolutely.
Absolutely.
But I think that's what you do when you find a helpmate, when you uh someone that you're in matrimony with you know
you you go hard for him i feel like i went hard for her and will still go hard i lay down my life
for her today you know it's just it's what you do it's just family it wasn't and i just want to make
it clear it wasn't just that moment where you had to contend with health and mortality it's an
ongoing conversation i was in and out of the hospital i mean i was in the hospital this past december you know uh it's not
as frequent you know but and it's just because i have the right doctors and i'm hopefully doing
the right things now that it doesn't find me but you they lupus you have what they call flare-ups. And it happens when certain times of the year, seasons, stress, and some can be worse than others.
So early on when I was trying to understand it, between like 2012 and 2016, I was in the hospital like a couple of times a year for stints of like three weeks to a month just trying to figure it out so those and like
I said the flare-ups would cause things from everywhere from like blood clots pulmonary
embolisms inflammation and not have the ability to walk to kidney failure organs not doing what
you know they're supposed to do so you know I had blood clots in my lungs and my heart, like things that would have
normally killed other people. You know, the doctors be like, man, I don't understand how
you didn't get affected by that. You know, having to do, you know, infusions that are,
you know, similar to chemotherapy and, you know, my hair falling out, stuff like that. Like, uh, it's been quite
the journey, but you know, you gotta, you gotta, you never know how strong you are to being strong
is the only option. You just got to push through. Crazy how that changes perspective. And as you say
all of that, having not been through that myself, I'm so hungry to understand the perspective that
it's given you because I don't want to have to go through that to get the'm so hungry to understand the perspective that it's given you,
because I don't want to have to go through that
to get the perspective.
I don't wish it on anyone.
Yeah, I mean, it's funny you say that sitting there
30 years old.
Yeah, and this is why it's...
Ah, but man, you know what I used to do
even before I was diagnosed with lupus?
It's funny.
And I don't even just put it on my heart,
but I knew it helped my perspective.
Every month, it started off every month, and it started to be like once a quarter.
But I would go to St. Mary's Children's Hospital and read books, give toys, and really just hang out.
And I wouldn't do it for publicity.
It was a reset button for me to put everything in perspective
because you would see these children who were dealing with life-altering, sometimes just chronic and detrimental disease,
and they would have these smiles on their faces, man, and they would just
be so happy and hooked up to tubes. And I'm like, man, if they're having a good day, I have no complaints.
I'm going to walk out of here in good health.
And I was still on the board of St. Mary's Children's Hospital,
and I did a lot of work with the Children's Miracle Network and stuff.
I probably started that in my mid-20s.
And it just, I almost want to say helped prepare me for the mindset of when I had
my own diagnosis. I mean, ultimately ended up losing my own child, you know, even a decade
later after that. It was like, you got to enter these spaces with empathy, with compassion, because then that reminds you that we're all human
and make the most out of this day
because you might not be able to walk tomorrow.
You might take a loss of someone
that you thought was going to be there forever,
that you thought was going to outlive you.
You're talking about Zen?
Yeah, yeah.
And it's like, and moving so fast you you you start
to regret like man i didn't i didn't do what i should have done in that moment so it's a constant
reminder you know what i mean and i think perspective, a lot of those things help us daily. You dealt with the loss of your son, Zen, at just five months old due to brain cancer.
Yeah.
Something that no parent ever conceives as a possibility.
And so it's an awful club to be a member of, but I can understand where it's hard to relate.
I've learned a lesson in that to where when other people are going through stuff, never use the word I understand because you don't.
You know, it's just, it's so many things that go through your mind of, you know, even in a short period of time of five months, the level of pain, the level of guilt, the level, you know, like
that one struggles with because, you know, you think like, oh, well, that child would have got
to grow to see five years or 25 years or, you know, you start asking all of these questions that of concepts you just you struggle to understand.
So when you go through it, you kind of have to just create this fog that protects you.
But at the end of time, again, you just got to keep pushing through.
And then, you know, they do say time heals all wounds.
I think, you know, you feel it's just something that you'll never completely heal from.
But you live and you learn to operate and you learn to smile.
You learn to be appreciative.
If you're a jovial and optimistic person like i am you know you push through but
you know that pain never leaves you did you have space and time to grieve his his loss
grieving is forever it's not a time period like that's why i was talking about you like
it's not about time it's like that's something you're gonna grieve daily
and grieve it daily oh absolutely and i think we all and then any loss you know what i mean and
it's learning how to turn your grief into purpose learning how to turn your grief into
a badge of honor in your character um because we all experience it we all it's
instead of,
because sometimes grief can turn into anger and sadness.
I don't think that's what it's meant for.
I think that may be the innate feeling,
but when you can turn,
oh man, I lost my grandmother.
I lost my mother.
So therefore it makes me more compassionate to women.
I lost my child.
So that makes me appreciate other children.
I lost my father.
I never knew my father, so that makes me want to be a greater father.
You know, like when you learn that pain or that grief can actually turn and make you
and fulfill you with strength in those spaces that once were empty,
I think that then allows you to figure out why we're here in the first place.
If I was a fly on the wall in your household during that period,
what would I have seen?
A lot of silence from me, at least.
When I'm dealing with stuff, get real quiet I don't talk
I keep to myself
therefore that makes the whole room
uncomfortable because everybody else has to be quiet
especially someone like me
who is loud
you know
especially in my own home
when it becomes an eerie silence
so
and you know it's internalizing it's thinking it's taking the
time it's being appreciative of of the time of the of the energy but uh see a lot of love a lot
of compassion but a lot of silence we have a closing tradition on this podcast where the last
guest leaves a question for the next
guest not knowing who they're going to leave the question for and they write it into the diary
i don't get to read it beforehand jack does he just checks it's not completely crazy so okay here
we go okay i'm gonna have a guess okay so i've got this thing then what's the next word? You're upset about. Okay, this thing you're upset about,
but you're hanging onto,
that you've been ruminating about, resenting.
What would happen if you just let it go?
If you just never thought about it again and let it go.
Did you interview my therapist last night?
As much as I may like internalize things and like overanalyze,
because I would say I'm a perfectionist on one end.
I'm also fly by the seat of my pants, carefree, whatever happens, happens type of person.
So in therapy, I have to figure out which box I'm going to put my issues in.
Because there are the ones I overanalyze about. about and you know those usually have to deal with like my children and you know relationships
based off of like wanting to be the best me in that space uh and then there's the stuff that
like i can't control that like whatever like and those are the things that keep people up
at night and you just lost how many millions of dollars or Or I don't care. Like, so to answer that very insightful question, nothing would happen.
Like, it would be very similar to, and that's what I've learned. Like the things that I overanalyze and stress about, usually the same result happens when I'm carefree and don't really put too much emphasis on the issue.
But is there anything that you could let go of that you think would have a positive impact on your life if you just let it go not really i mean because i'm kind of that type of person like i don't let
things there's not an idea or resentment or a grudge or a maybe maybe before you know i think
i'm kind of doing the work so So I kind of know that about myself.
But I'm also, I've never been one to take life seriously like that.
And it's almost to my detriment, you know, sometimes.
Like, I need to take something seriously, like my health or, you know, even some certain relationships.
But I used to care what people thought about me, you know, because we're in an industry of that.
We'd be lying if, like, I still pay attention to what people say about me.
But I don't allow it to, you know, make decisions for me.
So I don't deal with that anymore.
And that's why I said now I'm probably at this space to where even if it's the small things
you know I kind of know how to compartmentalize even for the moment like all right I spent enough
time on that you know we got to move off it as a father I mean I'm pretty sure I'm going to learn
so many more lessons uh with all of my children having to,
they're all going to deal with things in a completely different fashion.
So hopefully whatever their hangups are don't necessarily become my hangups.
Because I know as a parent, we do that.
You know, that's the compassion of parenting.
You got any kids?
No, yeah.
Yeah, that's the thing they don't tell you,
that their problems become your problems.
How'd you mean?
Whatever they have an issue is now your issue.
If they got diarrhea, you got diarrhea.
Like if they're crying, you're crying.
If they can't sleep, you can't sleep.
And it happens forever.
If they have a problem getting in,
if they're stressing about school,
you're stressing about their school.
I'm right there.
I'm about to have kids.
Yeah.
I imagine I've got a partner.
We're settled down.
We got a place together.
We're talking about it.
What advice have you got for me?
Do it.
Yeah, I mean, but that it's because it's what life is all about. What advice have you got for me? Do it. Yeah.
I mean,
but that it's cause it's what life is all about.
Like it's like,
you're going to do it the way you want to do it.
Like I said,
the one of the things I never,
and me having so many kids,
I'm like,
man,
so many,
you got 12,
12 kids.
Yeah.
Yeah.
So I'm the oldest is 12.
Yeah.
The oldest 12,
12 year old twins.
12 year old twins. Yeah. Yeah twins yeah and every all of their problems they come to they're my problem that's a lot of problems yeah like it's
not and they're not they don't care about their siblings problems you got to deal with this one
right now dad my chameleon has an eye infection we We have to rush to the vet now.
Like, what?
It's a lizard.
All right.
And it's life or death.
The chameleon can't die.
Like, or to, you know, that one's fun and silly, but, you know, taking us back to Zen and what we were talking about.
Like, those were my issues. Those were my issues. Those
were my problems. Those brought out things that I never thought I would ever have to deal with.
Because as I watched my five-month-old sit here and deal with life. So it's like,
their problems become your... And what you think about for me, and I was thinking about this this morning, you're just grateful for when it's like, wow, there's no problems right now.
It's quiet.
Everybody's good.
Let's embrace this moment.
And then, you know, when problems or issues, challenges, obstacles arise, we all deal with it as a family.
And that, you know, so that's, you you appreciate life for you become a problem solver.
You become an individual who every day wakes up and overcomes whatever challenges in front of them.
Sounds like a lot of, a big weight to carry.
But it's life.
It's fun.
Have fun with it whatever that challenge is whatever issue that that child brings
have fun with it find the story in it find the lesson what's this what's the happily ever after
to this because it's happily ever after every day you just got to focus on it don't don't you know
even the villains have happy ever afters like It's like you just got to figure out
at the end of the day, how am I going to say I learned this or I got this out of this, even
though I went through the fire to get there or I'm still going through it. You got to find the
enjoyment in the journey. Do you care about legacy? I thought I did.
I had to define what it was.
I'm still defining what it is.
I realized that my children aren't my legacy.
My children are my children.
My children aren't necessarily mine.
They're their own.
I've been given the stewardship
and the privilege for a certain amount of time to be able to guide them to the best of my ability for 18 to 25 years.
But they're their own people.
So I've learned that that's not my legacy.
What we can build together as a family can become a legacy.
Rob Markman So what's your legacy?
Tazer which it turns to my art form. I mean, that's built into the compassion and stuff as well too. So to be able, people say,
man, he made the world a better place
by making people smile.
And if I could do that through my humor,
my music, my art, my movies, my finances,
I just want to make people smile.
So hopefully even when I'm gone, the things that I want to make people smile so hopefully even when i'm gone the things
that i left behind make people smile i certainly believe that's the case um you've made me smile
over the years i started watching uh wild and out on mtv and then on youtube throughout my entire
life i mean mtv was the only felt like the only show on in my household growing up in plymouth
and seeing it was kind of my window into hip hip hop culture and comedy and all those things.
And in every respect of the word,
not only have you put countless people on that you'll never get credit for,
nor do you really care about the credit clearly,
but you've been a pioneer in so many different art forms and created this
wonderful platform to put other people on.
And that's something that I look at and I really aspire to do with my life as well like if i if i'm able to help people reach their full potential in the
way you have for so many people that people have no idea about across comedy and entertainment and
music then i think that's a life worth living and a life worth while yeah it's exactly what you have
yeah so thank you thank you for doing that that That's another title. I'm life worthwhile.
Sounds like a book.
Let's get that trademark.
Let's keep that IP.
Thank you so much.
This has been beautiful.
Thank you for the experience.
Pleasure to meet you.
Thank you, Nick.
Likewise. Thank you.