The Diary Of A CEO with Steven Bartlett - Patricia Bright: How She Made Her Millions

Episode Date: August 2, 2021

Patricia Bright is one of the most innovate and inspiring influencers working today. Born and bred in South London, Patricia shares advice and stories on beauty, style, fashion and finance to her 2.8 million YouTube subscribers on her channel Patricia Bright, and her 1.2 million Instagram followers. She’s also a founder of The Break, which offers financial advice to her followers, as well as de-mystifying how you try and achieve personal success. She says she called it ‘The Break’ “to represent the gap between what you see as a ‘good’ lifestyle and how you build a plan to actually get there”. Before becoming an influencer full time, she juggled posting on youtube with being a student, working for an investment bank and a Top Four consultancy firm. Now, she’s the CEO of her own brand. Patricia is a different kind of influencer with an incredible story to tell, I’m sure in this conversation you’ll begin to understand what it took to get her where she is today. Follow Patricia: Instagram - https://www.instagram.com/thepatriciabright Twitter - https://twitter.com/pattyolovesu YouTube - https://youtube.com/PatriciaBright Follow me: https://beacons.ai/diaryofaceo

Quick one. Just wanted to say a big thank you to three people very quickly. First people I want to say thank you to is all of you that listen to the show. Never in my wildest dreams is all I can say. Never in my wildest dreams did I think I'd start a podcast in my kitchen and that it would expand all over the world as it has done. And we've now opened our first studio in America, thanks to my very helpful team led by Jack on the production side of things. So thank you to Jack and the team for building out the new American studio. And thirdly to to Amazon Music, who when they heard that we were expanding to the United States, and I'd be recording a lot more over in the States, they put a massive billboard in Times Square for the show. So thank you so much, Amazon Music. Thank you to our team. And

thank you to all of you that listened to this show. Let's continue. This is like a therapy session. Patricia Bryant. She's a creator, author, entrepreneur with an incredible story. Growing up, my mum should take us to offices to clean the offices. And we'll go to school. And she would say, like, just don't tell anyone that you're working at five o'clock in the morning. You just go to school in the morning and act like everything was normal. There is pressure for influencers to speak up on every topic all the time. Bearing in mind that my forte is makeup and clothing

and financed you know to an extent but we are not credible sources who know everything we just don't and I think it's really important for us to say speaking up on stuff that you know nothing about is very very dangerous I had a stalker for like three years and it was someone who would like just message me on all my platforms constantly send emails message family members I did a meet and greet an event and then they messaged me like haha I was at your meet and greet so I remember feeling so anxious you didn't see me you look so terrible in person next time I'm going to do something. Patricia Bright. She's a creator, author, entrepreneur, and a mother. And she has a remarkable, inspiring story. Growing up on a council estate, having her dad deported when she was just five years old. A Nigerian mother that came to this country doing cleaning jobs at night, which she took Patricia along to with her. And that mother became a property mogul. And Patricia, she became a superstar in her own right. So it's no surprise that when I looked at the comment section on a previous podcast

episode, a comment requesting Patricia Bright to sit here with me and to be on this podcast had over a hundred upvotes. And now I know why. Her attitude, perspective, ambition, self-belief, resilience is incredible. So without further ado, I'm Stephen Bartlett, and this is The Diary of a CEO. I hope nobody's listening, but if you are, then please keep this to yourself. Trisha. Yes.

We share one big similarity with our childhoods in the fact that we both had Nigerian mothers. We did? We did, yeah. I didn't know that really no I didn't actually well I still have a Nigerian mother so yeah we have Nigerian mothers and um I believe both of our Nigerian mothers moved from Nigeria to the UK yeah um so they they were both born in Nigeria so they're you know authentic roots are there but you know tell me about the rest of your childhood. I only had one Nigerian parent. I hear you had two. and actually remember the experience of his deportation as being something very traumatic. In hindsight, as an adult, I recognize that. But growing up, you know, with an African mom, African dad, our culture was just a part of us on an everyday basis.

But also I was from South London as well. So I kind of grew up in Battersea and I came from a very diverse school, but I always went back to like a very African home. And, um, yeah, I think it really shaped me to who I am today. In what ways? I think it's that kind of, I'm going to say aggression. There's something about Nigerians out of all other people from say the diaspora um that I think means that we're quite aggressive and very passionate let's not say aggressive let's say passionate we're intense we know what

we want and there's also a huge sense of like pride as well that we can do anything and we're good and I feel very privileged that I had a lot of that. You're great. You'll do well. You'll be successful. Don't worry about what's going on. Don't, don't see reality as a definition of a limitation for yourself. And I think that that's really made me do a lot of things that supposedly I shouldn't be able to do, but that kind of upbringing made me be like, no, I can do it. It's fine. It was always fine. I watched my mum do a lot of upbringing made me be like no I can do it it's fine it was always fine I watched my mum do a lot of things that would be considered impossible for her and she just did it with ease and chaos in my opinion now but somehow she kind of achieved those things and I would feel very

privileged to kind of grow up with that sense of confidence instilled in me, which I think is really cultural as a Nigerian. And I bet she didn't complain either. Oh, there was no complaining. She did, she just got on with it. Like even when my dad was deported, she just got on with it. And there were times that, you know, growing up, my mum used to work on the trains.

So she was one of the train cleaners and my sister's three and I'm five. She'd go out at night and leave us because there was no one to look after her kids. She'd go out, she'll clean, she'll clean offices. She'd take us to offices to clean the offices when we were younger. And she just did it and we'll go to school. And she would say, like, just don't tell anyone that you're working at five o'clock in the morning. Obviously, you're not going to go to school and tell people oh I've just been at Foxton's like cleaning and helping my mum

out you just go to school in the morning and act like everything was normal um but no there wasn't any complaining and she just kind of got on with it and do you think you know you referred to that as being that gave you kind of confidence that you could do anything but for me it sounds a lot like because that immigrant story is so connected with like survival. And that's why I talked about like, she didn't complain. Cause it's like a lot of complaint comes from privilege almost, doesn't it? When you feel like you have a choice. Yeah. But what's really also really interesting is that some people still feel lucky.

The fact that she wasn't deported when my dad was deported, she probably felt, oh my God, I'm'm so lucky I got to kind of stay here. And why would you complain when you feel like you're in a better position for yourself and your children in the long term? So, yeah, she didn't have the privilege of wanting to complain, but I think she was really like happy to still be here, though she had to work hard I think she knew that she had a lot of opportunity while being here and she retrained and she she became a nurse and then she bought properties and then she retired in her 40s like I love England in that it's kind of like the land of opportunity for those who really want to like you know work out what to do and use it so i think she could see that that was possible for her and you talked about that that day when you were six years old when you're there's a knock on the

door at night time at night time it might have been at night it might have been in the middle of the day to be honest what i do remember is like literally about four burly police officers officers kind of walking in um shouting like screaming like and there's me as a five-year-old my sister is a three-year-old my mom in tears and then literally dragging my dad out of the house and it was like your dad's gone like at that one moment and we didn't see him again for seven years afterwards so it it was like, at the time, I never processed it. It's only in the last year or two I've processed how kind of maybe traumatic that kind of experience would have been for me as a child.

And I think it's also made me really be fearful of loss, which is why I work so hard, so that things like that don't happen, hopefully, to me and my family in the future. So in the last couple of years, you've had time to reflect on that. And I guess you're saying, did you choose to reflect on that or go through the journey of reflecting that because you could see things in your behaviour that you thought, maybe that's connected? I didn't even recognise it. I knew that there was, like, I work really hard, like I'm really intense. And I'm always like, let's just keep going. I'm always like that there was like I work really hard like I'm really intense and I'm

always like let's just keep going I'm always like that and until I literally you know started to have therapy I was like where does that come from and it was that then got uncovered in my therapy sessions that actually the maybe one of the triggers for me like working hard was because because of that maybe fear of loss um and obviously there's other aspects as well i just like hustling that's fun but there was also maybe this thing here that was one of my drivers that i've actually used in a positive way but it's also important to kind of reflect on like dealing with things like that and i think that i came from a place of it happened that just happened it's fine on to the

next whereas like when you sit down and talk about it you're like oh that's that's not great that's not a great situation yeah it must have taught you something about something even if that lesson was wrong that's the way I think about it I'm like that must have taught you something about the nature of life because at five years old you're learning what the world means and what this means and that power and your dad and your mom he must have taught you some lesson about something even if that lesson was wrong right yeah exactly I mean I didn't even realize that it could have been teaching me something like no idea but maybe that stuff happened that's life you're not really in control of anything um but things like that can't stop you

yeah i mean yeah i think if my parents were snatched out of my house i definitely wouldn't feel safe in yeah i wouldn't feel safe you know because that's parents represent the foundation of like safety and yeah this is my house and these are my parents and they just are yeah and then one of those things is snatched out it makes you I guess insecure about ever feeling too safe to somebody yeah but I think for me maybe mine was that I can't rely on the system or other people to secure my safety maybe and so I kind of I'm always trying to make sure I secure myself with the actions that I take. Cause those are the only things I'm in control of. So I'm very much like,

I'll do it myself. I'll sort it out myself. Oh, don't worry because you never know what's going to happen there. And I, and like that as a person. Does that make you paranoid about, I guess,

everything? Professionally? No, it makes me really objective I'm like I'm a pure realist like something's probably going to go wrong at some point in time and that's fine like how are you going to handle that like it's almost like I prepare for something to go wrong in a way this is like a therapy session no I mean this is this is pretty much what this podcast okay great yeah well no I just find I think when I started this podcast I I am I was anticipating to find these like wild differences between everybody but in fact I found the opposite which is that fundamentally um we're all very very similar right when it relates to things like

insecurity and safety and childhood and then um obviously because in many respects you've you've gone on to create a career for yourself that is so different from so many it would sometimes you think well what was the initial catalyst that caused that person to be different what was the like the environment it's almost like a cauldron what was the furnace they were like scolded in to make them then more hardworking or obsessive or whatever and um yeah i guess i mean having a nigerian mother i already know what that part is like you could call it a cauldron yeah yeah yeah but that work ethic piece as well which um is quite absent in this culture um and that uh you know what we talked about complaining you refer to this as the land of opportunity yeah how does that make you feel when you see people who have lots of a much more let's say financially privileged start

to life um and they don't fully understand the opportunity the land of opportunity? So my first thought is like, I roll like, oh, there you go, moaning or complaining. But I also realized that there's so many different types of privileges that people have that can actually provide them like a long-term foundation. I think that if you don't, some people are financial privileged, but they have no love. They have no hope. They have no, no one to tell them that they're good. Whereas I mean, I've had the financial privileges, but I had a mom who was so loving and so caring and so encouraging that I was in a better position just because I had that. So I don't want to ever tell someone that you're privileged because of X, Y, Z, maybe in other areas, they didn't have the support that they needed

to actually um spur them on to be the best version of themselves um so i try not to be that judgmental anymore because there's so many different categorizations of privilege and at some point you know you said your mom she retrained herself she became a nurse which is amazing yeah um and off you went to university I did yeah I went off to university MMU we have a similarity again oh my gosh I love that yeah yeah I lasted one lecture but I was there for all three years but I just dropped out yeah okay great um we have that in common because I was barely there, but I was, I had a great social life. I was really enjoying. Manchester's great.

It's great. Yeah. Yeah. No, I went to university after like leaving home and I was so ready to like get out of my house and get out of London and try something new and then find myself in like a new city. I actually went in to do fashion marketing and to my parents despair because again as an African you don't do fashion that's not that's not a real course you do accounting you do law you do business you don't do fashion marketing um but I think I've always had this kind of more creative or creative streak as well as rebellious streak as well like I'm going to do what I want to do. Um, but funny, I kind of went there to do fashion, but changed my course to accounting and finance because I realized that there was no financial hope in fashion. I was like, Oh, I'm not going to be broke when I leave university. Hell no. So I changed.

Purely on that, on that basis that you. Purely on that basis. I didn't love my course and then when they were doing internship opportunities they were paying interns 8k a year 10k a year and like graduate starting salaries were like 8 8k I was like I I'm not rich enough to do this no way and then I found out about accounting and finance and they they were like the banks that had really good opportunities and I was really good at the accounting because we had a module um in the fashion marketing and I would I smashed it and I was like I'll do accounting and finance wow you

said at this point that you were your parents you know typical Nigerian parents my mom was the same when I actually when I dropped out is when I got help but uh because you know that's even worse rather you're doing something at university. Just, I feel like part of it's just, just so she can tell her friends or something. It's like, do you know what I mean? It's just like, it's like, I'm going to university so that you get a degree as being a good mother.

Yes, it's a fact. My child is at university is what they tell all the aunties. Like it's very important. Yeah. And at that point your dad was, he was back in your life yes so by the time i was um about 12 he came back um so fundamentally they fact they defined his deportation as an illegal deportation but we i remember going to the court cases and my mom pleading with you know social services and lawyers and just people help us, help us get

our dad back. Like, how do we do this? And then we went to the court case and she was like, I don't know why this man was deported. Like, gavel down, bring him back. I was like, that took seven years for you guys to do that. But he got back and like, he just started again, worked as a security guard, did all of that kind of stuff and then ended up working in the home office. Really? For immigration, which is so random because he was, you know, deported. Are you pissed off about that?

The fact that you lost your dad for seven years? For what sounds like it was a bit of a mistake or just negligence? Or at least a lack of empathy to take a dad from their kids for what yeah oh am i i'm not pissed off maybe i haven't processed it enough to be pissed off it just felt like it is what it is and this is how it went um i felt more upset for my mum in that I know how difficult it was for her to like have us and have responsibilities and deal with like managing this court case she managed it her entire self

she represented herself because she didn't have money for like lawyers and stuff so she was under a lot of stress but she did it and she did other stuff as well so that was really the main thing that kind of upset me I'd say when did your dad come back did you have a relationship with him it was weird it was so weird it's like this is my dad hi dad like how do we have a relationship with the man we haven't seen for seven years but um you know he was the kind of stoic African dad. So I remember he always gave me an envelope with money at the beginning of term. Like, well done. Look after yourself.

Okay. How's the weather? Are you reading your books? Yes, dad. Yes, dad. Okay, good. Like it was that kind of relationship, but I knew it was, it was still caring. It was the way he kind of communicated his care for me,

which is that envelope of cash. And that's probably like a Nigerian generational cycle of like male figures just being a bit, you know. A bit standoffish, but caring. And when they ask you certain questions, whether it's about the weather or your studies, how are your studies going? Like that's just, they don't really know what else to

ask you but them asking you that is is powerful like my dad calls me every day hi how are you fine dad how are the kids fine dad okay bye like it just it's that checking in which is really i like it i think that's probably also just a male a male issue i think men typically aren't as um emotionally open so they they don't build that you know because vulnerability well connection seems to be built on vulnerability and they seem to have a bit of a guard up i my dad is definitely exactly the same like yeah the questions are so like you know just high level yes are you okay yes okay goodbye yeah yeah let me know if you're not okay exactly yeah um so mmu you go there you feel a bit out of place yeah quite out of place what do you mean by that because i've never left like london

and i'd like i had to make new friends and i didn't know anyone and i wasn't really good at it and i couldn't really find my tribe very early on. And I was on a campus really far away. I was on the Didsbury campus. Oh yeah, out of town. Yeah, out of town, right? And then there was like the main campus for Manchester University that everyone was at.

That's where I was. I wasn't there, right? It was a party, it was unbelievable. It was great. And I'm in Didsbury. I was like, come on. and i actually ended up like moving out of my halls of residence really and crashing with a number of girls um in that main campus and i would move from room to room so once one friend got annoyed with me after two weeks another friend would stay with i'd stay with them for two weeks and then I'd just go back and forth

like a nomad for a bit and you you you change course to accounting yeah in hindsight how important was it how like pivotal was it for you to have an understanding of finance for everything that would then come in your in your career because I feel like I feel like finance is such a neglected topic for for kids I wish someone had told me about fucking credit scores before I smashed mine. Okay. So the moving role was pivotal for my life. Like it set me up on a completely different trajectory that I, I wouldn't have even been aware of because off the back of that role, I worked at, you know, all the top four companies in the world in finance. I worked at Merrill Lynch and Deloitte Consulting, banks, all of that stuff.

I would have never done that if I'd stayed in fashion. When it came to from a personal finance perspective, didn't prepare me at all. Really? Not a clue. I owed the tax man money. I got my taxes wrong. I had to pay fines. I had no clue what I was actually doing. I had the degree. I had the T1. Great, you've passed. How do you actually apply financial knowledge to running your own business, to your everyday personal taxes? Like, I don't have a clue. Spent the money, bought bags, made extra money on the side spent it all i owe the tax man and i wasn't prepared fucking hell well i mean that's a great advert for manchester much maybe it was just me maybe i was just like young and dumb but like it helped me from a career

perspective but a lot of the financial courses out there don't help people be better themselves with money. And that psychology point, because money isn't such an emotional thing, especially as like an immigrant. Yeah. Oh yeah, exactly. Yeah. And you grew up in a council estate, right? Growing up in a council estate, getting money, dangerous concoction for getting a Lamborghini or fucking up with some Chanel bag or some shit. Exactly. But like I grew up on a council estate and then my mum bought her council house right for 17 grand sold that house for 250 grand used that money to buy it to build a property empire and that's how she ended up retiring so when I was in Manchester I was actually my mum

bought like four houses in Manchester so I was doing property management while being a student so I was still like running businessy stuff like as a student so even though I had that came from the council background I'd seen kind of like how hustle and money could kind of be made and that I didn't have to be broke forever if I was kind of smart about it your mum sounds like a right beast. She's wild. She bought four houses while you were in Manchester. Yeah. No, how many? No, three.

Oh, well. Yeah. So different. Yeah. Yeah, but they were, oh no, I can't swear. I can't swear? Can I swear?

Of course you can swear. Have you not heard me? Oh, they were shitholes. Oh, okay. Well, that's still, I mean, you know, she was just in it for the flip. Oh yeah, exactly. Yeah.

So you start at some point blogging while at university and why did you turn to blogging why why was that a compelling path blogging or vlogging I kind of went into it because I kind of had like a friendship fallout and I became a bit of a loner like I didn't have a big social group like people would go out without me and I would live with a group of group. Like people would go out without me and I would live with a group of girls and they'd all go out together and I'd be like left at home by myself. So I found like online communities.

So I was part of different forums. Before Reddit was Reddit, before YouTube existed, there were like forums where girls would talk to each other about beauty and makeup. And I'd spend hours like writing to these girls across the world and sending them pictures and they're used to before Instagram there was Focky there was all these platforms where we were communicating and then um some of the girls would send videos to each other of like their new hair and their new makeup like so random and then

YouTube had just launched. It's like, this is a great way to send videos to each other. And so I kind of got sucked up in communicating with all the people that I met online because my real life wasn't that great. And I guess when you started in YouTube, you never, never thought it was anything more than a... It wasn't a thing. at the time of me like watching youtube and kind of creating on the platform there wasn't actually that many people on there um and so like little artists could go viral and there'd be like there was a song chocolate rain i don't know if you guys remember that with the black guy with the yeah like the yeah yeah that

was like mind-blowingly amazing and then what there was michelle fahn she was like the main beauty girl that was really like killing it so it was such a small little ecosystem that wasn't a business but it was genuinely about like connecting and talking to other people online why did you do so well in hindsight on YouTube? Honestly, length of time. Like I was just doing it for a really long time and I was very transparent. Like I was so transparent. I was putting a lot of information out there. Um, I wasn't that strategic with it, but I loved talking to people online. Like they're literally my friends and I use it a bit like a online diary in a way very earlier on um but it wasn't like a full-time thing I was like interning and working um but I

think eventually I got really strategic about it and that's when I saw like more growth or huge growth um you were saying that, you know, you first started like the online forums and stuff at a time when you'd like fallen out with your flatmates. And I guess from what it sounds like, YouTube was giving you that sense of like community, I guess, and that you weren't getting in the real world. Fact, yes, definitely.

I didn't have like a huge social life after a while, after the fallout. And I had so much solace with just this online community. I never felt lonely because I could log in and there'd be someone on there and I could read all the forum updates and talk to the girls who were into the things that I was into. They were all over the world. It was just really nice to like have friends. You referred to the fallout as if it was a really pivotal moment in your life it wasn't it wasn't uh it wasn't that pivotal but it's quite

hard when you're at uni and like your friends are off doing stuff and like meeting people and then you're you don't have anything to do or they're not talking to you it feels like a big thing in in real life it's really not a big thing. But at the time it was like, I'm so lonely. I'll go online. Okay. Yeah. Well, wow.

Good thing you did. What a journey. And you say consistency, you point to consistency as being the real factor to your success, but consistency must come from, you know, enjoying it. Because there'll be a lot of people listening to this thinking, I want to be a YouTuber. I mean, everybody seems to want to be a YouTuber these days yeah but the insanity to do

it as long as you did without the um guarantee of money must have come from somewhere there was no guarantee of money it was a hobby like if you're a painter you like painting at the weekend you're going to paint anyway whether someone pays you for your art or not you just enjoy doing it so I just enjoyed making videos that other girls watch and I could talk to the other girls so I didn't get paid for like four years but I was always uploading every weekend it was my hobby like it wasn't this is going to be my new job which is why I even struggle with it now and that I really want to enjoy it in the same way that I always enjoyed it and do I need to look for a new hobby and is now YouTube my job like oh I find it really hard to kind of balance the fact that

this thing that was my my escape is kind of like my job now there's a we I was talking to one of the guests on the podcast a couple of weeks ago about um this study where when someone gets paid to do a task they used to love doing they lose motivation for it and it's just mental they they do this study where they give people this game people enjoy doing the game they then say we're going to ask you to do the game again but this time you're going to get paid the other group don't get paid and the group that got paid to do the thing they just enjoyed doing lose motivation doesn Doesn't it make a lot of sense? YouTube, stop paying me. No, I like those checks.

That is insane. You lose internal motivation when some of the reason for doing it becomes extrinsic, monetary. And this is a, you know, it's so wise oh my gosh it's tough isn't it it's really tough because people are like oh my god like what a privileged conversation it's not because like say imagine someone's like a a darts player or something right but eventually once they get into the competitive sports of darts maybe it becomes a bit more stressful. Maybe they don't enjoy it as much. Maybe the, the, the challenge of doing it is now I've got to perform for my management and the, the crew or whatever, there's a dark crew. I just made that up, but that becomes like, I don't know, more pressure than the person who just wanted to play darts on the saturday night would feel and you feel that no no the reason being is that i'm i try to frame what i do as i've accepted that

i have a huge desire to create stuff right that's it so as long as i focus on this process is creation this process is creation i'll be fine and that might mean saying no to work and no to sponsorships for a season. So I can at least feel that creation because I'm very much like, how do I feel about this? Which is kind of bad, but also it's allowed me to do what I'm doing. Feels like a good long-term strategy. Yeah. Because if you're not asking that question in the short term,

how do I feel about this? So many people, and in fact, I think the guest that just sat in that chair last um you end up gradually becoming someone you never intended to be and ending up somewhere you never intended to go so that constant asking of that question how do i feel about this today which as you alluded to means turning down money sometimes but you know thinking longer term about what you're doing and why you're doing i think is so critical so critically important you know we've got two guests that have come to watch this podcast today and sofia i said sofia you know she's she's followed you for some time i said sofia if you could ask patricia any question what would it be she said to me um how did she find the confidence to make the leap from that sort of corporate career

to going full time with this thing called YouTube? So for me, my confidence came from an Excel spreadsheet. So I am not a risk taker. I'm more of a steady and stable person. But I did a bit of maths, I did a bit of a projection. I looked at what my long-term potential earnings and lifestyle would look like if I stayed in the banking industry. And then I looked at what my numbers were looking like. You know, if I stayed as a creator, where could I take it? And even at that time, I had no clue I could get to where I am today, but the numbers looked healthy enough. So I was like, OK, I'll take the leap. Even if I do it for two years, it could be OK.

And I didn't just jump out. I kind of took a toe dip in and I quit my job. But then I took another job that was part time so I could make content and have a job as well. And you call your mum you say I'm quitting my job I didn't tell her I didn't tell my mum I didn't tell anybody what you've quit your big banking job oh hell no I could never do that so I knew my parents would be worried and scared should we tell them now no so mum i left my job they barely know what i do right now they're like i do this thing on the internet they're like oh well done it's fine yeah yeah so my mom but yeah so you you made that you took that leap into youtube um was there a moment where you think

fucking hell this is this is moving this is Or was it just one step at a time? Slow and steady. Yeah. Slow and steady. I was making, I'd been making content for seven years and then I got to a million subscribers. So I didn't have any of those really viral moments.

And I saw lots of people kind of steamroll ahead of me, like go viral. They were part of these groups and these crews. And, you know, there was a time that there was a thing called the brick pack. They were all there. And I was just like in the corner by myself, like prodding along. And then inevitably, like my time came and it took again that seven years to 1 million, and then one more year to another million and a half and I then had my own viral moments off the back of myself and um but I never kind of took the

step back to be like oh you've made it because I never feel like I've made it not even now not yet a lot of people might be surprised by that maybe but it depends on someone's personal definition of making it right and what's yours world domination what is mine um it's not just being popular on social media that's not my complete definition of success, right? I think for me, it's like creating things that I want to create when I want to create them and monetizing them and bringing value. So if I say my overall thing, that's it.

What that looks like, I don't know just yet. And you don't think you're there yet? You don't think you're creating things that you really... Oh, I'm doing it. I'm doing it, but I don't think I've had like one big thing yet. Does anyone have one big thing though? I don't know.

I think that, you know, I think if you'd gone back and asked Patricia when she was at MMU, what her making it look like, you would have said, you know, 100,000 followers. Do you know what I mean? Free clothes, free food.

Exactly, yeah. so maybe the goalpost is just moving off into the future and maybe that's maybe that speaks to what life is it's just that journey as opposed to that destination right so yeah yeah and influencers being an influencer talk to me about that when i say it you know what do you think about the lifestyle the stigmas etc etc so when people say influence I think there's a little cringe when they say it but I think this concept of being influential is has always been around but it's always been around with the hands of the upper echelon of people only certain people are are picked by certain industries to be influential.

But what I love is like now there's this democratization. People can choose who they want to be influenced by. And how I got in my position is because people liked me. They decided that actually I want to hear what Patricia has to say. I want to see what she's buying. I want to see what she likes. So I think it's a really powerful tool. We've all been influenced. The question is like, we want to choose who those influences are. It's a, it's a, it's a big, I guess, responsibility to some, because I know for a fact that every time something happens in the world you get a dm patricia i thought you were with us why aren't you doing 55 instagram posts about palestine or kenya or india or oxygen in the fires in austria i thought you were one of it's a lot it's a lot it's a lot bearing in mind that my forte is makeup and clothing and maybe financed you know to an extent

I feel there is pressure for influencers to speak up on every topic all the time but we are not credible sources who know everything we just don't and I think it's really important for us to say we're ignorant on a matter and we're learning but kind of speaking up on stuff that you know nothing about is very very stupid dangerous yeah yeah and stupid yeah um and also what is really scary is that if you don't think the same way that everybody else thinks you're in trouble what if you have an alternative perspective you're not allowed to have an alternative perspective if you are sort of peace whether or not it's you know in the middle east specifically or for on a certain matter oh no way because the world wants to keep everything burning but

like personally i'm like can can this just chill like not just that situation specifically but a lot of situations I'm like I just wish it wasn't happening is that your approach to it you think generally if I don't have a a proper well-rounded view because it's all well people like because I get the same this is how I know you'd get the same people message me and say Steve speak on this issue or Black Lives Matter or whatever um while I'm still processing it and what you're right what they're actually saying is share my opinion to your followers of on this issue and they're trying they try and like guilt trip me into it like yeah you know especially when it's when it's a group of people that i can relate to just viscerally so like my skin color yeah yeah

i'm expected to be a you know the spokesman of all black people yeah oh me too as well yeah yeah it's a lot of yeah a lot of um nastiness what what else do you think is um unappreciated about being an influencer you've obviously got a big platform the other thing I was going to say right this is what I was just thinking as we're talking um the other day I thought and I've been working out for a year and a half now I always like talking about this love it um and Grace who sat behind that curtain over there I sent her a photo I'm going to post like a transformation picture okay like the before and after and me and Grace had a conversation because if I was a female and I posted that I would have got fucking ripped to pieces right I would have been told I was toxic

irresponsible body image yeah yeah I posted it fine yeah 100% of people like send us your plan like whatever yeah yeah and it really made me reflect on how tough it is to be a woman on social media with a big audience it's like the standard of perfection in terms of your like morals what you're posting how you're posting what you're saying is a high bar to reach yeah Whereas I'm not held to that standard as a guy. Okay. Yeah. Yeah. I'm not surprised, but there's going to be different standards you're held by. So with the women like ours, there's a lot of pressure around our appearance or if we're mothers, how we mother or what we're wearing i mean it's so random but i'm sure there's definitely things that men are going to expect from you that that i can't believe

you did this or something it even relates to success it's like i can come on and i could come on this podcast yeah and say that i the reason i'm successful is because of me and i can talk about my big old ambitions and I'm going to, but when a woman does it, it's like, you know what I mean? It's just seems like there's just a double, a total double standard. The fact that I can post me being kind of

slightly overweight in that shape and then like 19 pack, like, do you know what I mean? I saw one of your videos, you said seven abs or whatever, like seven abs or whatever. And the comments are like, woo! But if um if a woman did the same thing it would be like this is irresponsible what are you saying fat shame oh why is that i mean because like men and women are fundamentally different so i'm presuming that your audience is like probably say 60% to 70% male. 80% women.

80% women? On my Instagram in particular. Wow. I think women judge men by different standards. So what you'll see, oh, let's talk about this. What you'll actually see in the world of beauty and women's fashion and industries that are predominantly consumed by women men are always at the forefront so the biggest influences in the beauty industry are five men men who wear makeup right and yeah so men who wear makeup are more popular than, or let's say three men who wear makeup

can be bigger and get to bigger stratospheres than any women could. Um, the fashion industry and fashion brands, all of them, the majority of them are owned by men and ran by men or creative directors are men, not women, not not women there aren't a lot of brands that are run and owned by women and i just think this is something to do with biology sociology the way in which kind of women interact with men is different to how we interact with each other i wish it was different but i've just noticed this like a lot and and the other point which i kind of alluded to there as well, is on this topic of gender disparities,

I guess it's like discrediting success. Yeah. Do people discredit your success? Do you know what? Not so much. And I think also because I'm a black woman, people are so happy to see me do well because they feel like it's rare. And so I think I'm afforded a bit more luxury to be a bit more like aggressive about,

you know, I'm pushing, I'm moving hard, whether you like it or not. That's the Nigerian in me coming out. And culturally, I think I'm allowed to celebrate that a lot more because Brits, I don't think like to celebrate people doing too well or being too much. So I can get away with it a little bit more. But I know like there is a little, there can be tension when I talk about my numbers too much and I'll definitely get the messages of this is not what you should be talking about you shouldn't talk about how much you earn it's a bit rude imagine a guy doing it though oh oh go on what show us the lamborghini again yeah do you know what i mean it's like that's all guys do

yeah that's how they build their status is like i mean just that's what that's how it works have you put your lamborghini on no no i don't have a lamborghini but no but i can openly talk about how much money i've i've generated in my companies and no one's ever gonna say oh that's so distasteful they clap and but when women do it they people do go oh god she's not that's not good taste is it yeah and that again is a huge like ben francis he talks about he's built a one point something billion dollar company everyone's like amazing yeah you know they can show men can show the nice things the cars the houses whatever and it's all but the the minute grace beverly does a house tour you can't do it yeah i have a video called like how i made a million on youtube right and um it's firstly it's got like over almost a million views

on it and um but the comments were so kind of crazy. People are like, I can't believe you're sharing this. We're really excited. But, um, also like, you shouldn't be putting this out there. And what I actually did is there's no way I could actually share my actual numbers. Cause I think people would judge me negatively and like fall over be like what the hell how is it possible and like almost want to stop the bag if that makes any sense like they don't people don't like to see women doing two big numbers you've got to still be humble as a woman how do you respond to that though how do you how does that impact the choices you make and does it impact the choices you make isn't that sad though that yeah it really does so I've moved away from like

putting out my numbers I'm not gonna use using my numbers as a strategy or showing my things too much as a strategy I also bought a couple of properties and you know I really want to share with people about financial empowerment and properties and making money but like I can see that almost like a sour taste sometimes in people's mouths so I show a bit less of it I'm not going to show you the new house that I bought or or something else I'm not going to show it as much and I've tried to make more relatable content. A lot of us have to be relatable and remain humble to still be considered a good influencer. Just don't show what you have.

Are you happy with that though? Are you happy to go along with that and to do what, because when we spoke earlier about what your goal is, it's to make stuff that like really matters to you. that sounds like it's driven by like my terms you know what i care about in my way and not allowing the audience to dictate what you create that sounded like your north star and this being a good influence but it doesn't sound like it's going to make you very happy yeah i think it's all about being strategic though right so like if um eventually showing lots of glamorous stuff is gonna impact growth it would be silly for me to keep doing it right

and again that's not my personal strategy anyway i'll be honest with you i don't want to be like look at my new lamborghini look at my new house. That's not who I am as a person. It's a bit cringe for me and it's not part of my strategy, but I do want to remain authentic, but I understand that showing too much of my success doesn't always sit well with people. And I'm happy to like remove that aspect if that makes people more comfortable. And I think that's because I'm a woman.

I want people to feel comfortable. And, you know, you start this platform called The Break. Yeah, that was it. When I say that, there's a big smile on your face. Yeah, that's like my passion project turned like great potential business opportunity. And I think for me me that's like where I decided to start talking about these things and we're just we're talking about this now that people don't talk about money women don't talk about money on that platform I am unapologetic and

that's why I shared about the making a million in a year or making a million over a lifetime and showing how I budget my salary and showing you how I bought a house in 10 minutes. I put that all on there because I feel like, you know, over there is where I'm going to talk about this stuff. So if you like it, it's there. If you don't like it, let's go put on makeup on my other channel. And it's been just insane to see how it's grown and how much there's a huge demand for this type of content within this demographic. It was what was missing when you started out from what you said earlier. Exactly. And that's why I created it.

Because you were buying all those bags and being a bit reckless and no one told you. Exactly. And the taxman came knocking at my door and I got fined. And I was like, nobody needs to do this. This is how you incorporate. This is how you get your pension sorted out. This is how you can buy a property for your business. And I was just literally doing all the stuff that I kind of learned from my accountant and from the financial mistakes that I've made. I really wanted to just say, here you go. Here's this information, use this, make it be valuable to you to help you in your journey. Do you know in black culture,

we, growing up, you know, I was watching 50 Cent and all this stuff and he is a bad financial advisor. Do you get some advice on 50 Cent though? Fucking every black, young black man. I know, I know. And what he told me about bottles and Lamborghinis and stuff, it really hurt me when I was 21 and I finally got money.

And I went to the club and I was getting five bottles of Dom Perignon, please. And I blew a lot of cash. And I just wish those role models, like the rappers that I followed when I was younger, I wish they told me about credit scores. You know what I mean? I wish. But it's not sexy, right?

It's not glamorous. It's not fun. Like I have a video on pensions, like 401ks and whether or not you should be making a contribution to your SIP, right? That is not, oh, this is glamorous. No one wants to hear that. But there are going to be a few lipstick, give it a Lamborghini. But we haven't mastered that yet. Maybe I'll do that later. But they don't want people to know the truth. I don't think anybody wants people to really know the truth about finances. It's not beneficial. It's not beneficial to government. It's not beneficial to corporations. It's not beneficial to banks and lenders who actually want people to be inept in this area

so they can make financial mistakes and then give them more money like that's the reality of it like rich people aren't actually struggling financially it's actually everyone else on the maybe lower end of the spectrum who don't have this information but this information would transform their lives i guess that's why they call it financial freedom there we go yeah and you said this started as a who don't have this information, but this information would transform their lives. I guess that's why they call it financial freedom. There we go. Yeah. And you said this started as a passion project and now it's turned into a potential business opportunity. Exactly.

Talk to me about that and where's it going? Oh, this is, this is a lot. So where's it going? So we really want to build out like a web platform which has content, but also tools that people can use. So one of the things that I created was a simple budgeting like template. And like literally in like two weeks, we had like 20,000 people download an Excel spreadsheet on how to manage their day-to-day income. So clearly

there's more that we can do here. We then launched a planner as well that just sold out in like a day or two, and then we're launching more of these. So in the long run, I'd like to provide more financial tools and resources that people could use to help them with managing their everyday finances. The dream is like an app, but that takes time to happen. But we've got the designs and we're doing some testing now to really see how we can like build that out further of all the work you're doing across all of these different projects and i'm sure there's many many more that we won't even talk about today is this the thing you're most excited about and it's like choosing your choosing your favorite child but i would say it's something i'm really

excited about because it's so valuable so i'm very excited about it and I think it's a new challenge so as an influencer like I work for brands I make amazing content for them I get nice things but now this is my chance to kind of be a brand and create value more so so it's really like a new challenge for me that I'm excited to kind of get into. And you, when you were saying we, you know, we've, we've made an Excel document. Who's we? So actually Excel document I made, but I do have like my husband who's been really supportive and like helping me build that out. And then I've like recruited a COO to like help me think about scaling this out. But, um, I've had other team members here and there freelancers here and there but i know inevitably that scaling is something i'm gonna have to be willing to do and that's hard

for myself to do yeah your husband my husband michael michael can i call him mike you can call him mike i can i can see him over there in the corner of the room. Follow me around. What's it like working with Mike? So, oh, that's a really good question. So working with Mike, you know what? Michael's been like with me for every step of my journey as a creator. And he's always worked a full-time job.

And then he inevitably went even to more of a freelance role so that I could use him when I needed him. So he will work as a contractor and I'm like, Mike, I need your help. Quit your job, come and help me. And so throughout my entire journey, he's been there to do that. However, working with your significant other can be real difficult. And there are times where we're like, let's not do this, go back to your job, make something happen, go back contracting. And then when we're like, oh, we're cool, come back again. So it's, what's important for us is actually to establish how we communicate with each other and boundaries.

Like when we're working together, we actually don't work in the same environment. So he'll work in an office and I'll work somewhere else else because if you work in the same room at the same time it's not pretty we're gonna send a microphone over to mike in the audience it's not pretty yeah because i think when you're in like boss mode like you can be quite direct like i'm very like this doesn't look good i don't like this can be quite direct. Like I'm very like, this doesn't look good. I don't like this. Can we change this? How do we do this better? This is wrong. Right. And I think there are, when it's with your partner, they're going to take that personally over say someone else who is,

you know, just working with you. And I haven't developed my managerial skills to be great when it comes to you know my interpersonal skills just yet so and I think when you're working with a loved one as well you you feel like you want to be more direct like they should know just you should know this come on like but he doesn't always know and he can't read my mind and he's a man so there's there's differences there um so that's when it gets a bit difficult when we're together and how do you how do you balance like leaving work at work and not bringing that home with you because one thing i came to learn was that the steve bartlett that succeeds in a professional environment that is direct

that is is very clear and uncompromising is not the same steve bartlett that is is required to compromise and oh you want to go for a walk in the park for no reason yeah how do you how do you be two different people in order to achieve two completely different objectives and how do you do that also when you're you live and work in the house right the same house because that's something that we deal with I think it's again about setting these boundaries like physically. So Michael won't really work in a house, even if he's working on my projects and I'll try and work from an office as well, as much as possible. And then it's the case of like switching off. It's hard, man. It's really

hard. I think as a creator, as a social media creator, like you're always on. I haven't mastered that yet, but we have kids. So the good thing about kids is that they force us to like give them love and give them attention. So we have to switch off and sort the kids out and give them a bath and give them dinner. So we'll always kind of, I don't know, switch brains because of that. Oh, that's a really good point.

I never actually thought about the fact that kids would actually force some kind of balance into your life. They do. Which is, yeah. Yes. Amazing. And you guys have been together a long time.

A long time, yeah. We've been together for 14 years. Yeah. And married for like nine years, I think. Yeah, nine years. Yeah. I always think, because of my own experiences of being pretty useless at relationships um entrepreneurs and especially

create i mean creators it's a different bag because you say you're always on they're quite difficult to date yes yeah and i think as well and i'm probably gonna get in shit loads of trouble saying this but i don't really care i'm gonna die anyway um i think from entrepreneurs from other cultures who've come up from another background and another another mother can be even more tricky to date yes you spoke to your mother you used the word yeah we'll say passionate yeah yeah yeah yeah does that really yeah yeah so obviously michael's like a Englishman from Manchester, right? And like, we are very culturally very different. And I think, but it's so interesting. I think if I wasn't with Michael, I'd be very single and very lonely. Like I've accepted that. I don't know if anybody else would like actually handle me, if that makes any sense. I think it takes a certain kind of person

to be with an entrepreneurial person, let alone an entrepreneurial Nigerian woman. Like that's like so many different layers there. And yeah, he's like a magician to be able to handle that. And we're like polar opposite people. I'm very like emotional and like, let's do this now. And he's very logical steady stable and I think that actually is the balance that I've needed like and I think we're meant to be

together to like I don't know ying and yang it's great you said he followed you here today but I heard you actually had a cyber stalker oh yeah it's not yeah it's not mike i found it was actually his account stalking me um yeah no i did i had a stalker for like three years um and it was someone who would like just message me on all my platforms constantly send emails message family members really weird and nowadays i can't even remember like what their, what their issue was. I don't think they even had one. They were just obsessive me and obsessive, like my relationship to an extent. Cause I used to put vlogs out and I used to have like content with me and my husband and I stopped like, actually it sounds so bad, but I think it was enough to tell me I'm not going to put myself

out there in that way why I I think it takes an emotional toll having a stalker because you're worried like when you log in am I going to see their messages what are they going to do today what are they going to say today are they going to dox me so they found out my parents name and address and say your mom's this name and she lives here. So like those things. And obviously it was like psychological warfare, but it was, yeah, it was more psychological. But like when I was thinking about it, I kept thinking it's because I put myself out there too much. This is why they're targeting me. And I think inevitably it made me want to retreat in certain aspects do you still think that was the case now I think that was one of my triggers but I think

inevitably I was like putting yourself out there too much from a personal perspective um wasn't something I wanted to do like I used to show like I showed our wedding i showed me giving birth i showed i put a lot out there okay link in the bio my best story um and like the platforms love it when you put yourself out there a lot but inevitably it does take a toll on you as a person and i i just said we're gonna stop this i don't want to be that person I actually care more about my real life than putting a version of my real life online I tend to think when you're reaching that many people just probabilistically just by numbers you're gonna reach at least 10 artists yeah okay just like do you know what I mean regardless it just happens yeah yeah and

you're blocking this person I'm guessing every time they pop up and then they're making a new account oh they're making a new account. They're making hundreds of accounts. They're messaging other people. So what would happen is that when I would message someone online, they would like be in, in the thread or they'd be watching everything I was doing. So I'd have to tell people,

I'm really sorry. I've got a stalker. Like if you got that message, it's from, it's from a stalker that They'd like message brands sometimes. It was just really weird behavior. And at some point it stopped. It vanished or?

Yeah, it reduced. It reduced, I'd say. And then it inevitably like disappeared. I kind of forgot about it, to be honest, after a while. But I learned how to like listen to their speech pattern. So even if they would create new profiles,

I always knew it was them based on the things that they would say and how they would say it. So they'll try to hide that it was them, but it's like, it's clearly you like, and there's even like online forums where people like moan about online creators and she would like, she or he would go into the forums and be like talking about me. So I would stalk my stalker. Right.

So I knew it was them. And then other people in the forum would be like, you're Patricia's stalker. Like they would know it was the stalker. So yeah. Anyway. Wow. What a ride. That made you feel unsafe at any point?

There was nothing where it was like, we know your home address. We're going to, I'm going to come there. There was some of was some of that oh really so there was some of so I did a meet and greet an event and then they messaged me like haha I was at your meet and greet you didn't even know who I was you didn't see me you look so terrible in person next time I'm gonna do something right so I remember feeling so anxious and I would I vlogged it and I remember like looking through the footage and I was like who could it be who could it be it's like racking my brain it's like which one is it which one is it and I think it made me a bit paranoid like sure a season but I was never scared because I'm from South London I'm not scared come to my house we'll see like I even prefer that like come to my house

and let's see so what's next what's next for you then in your in your life as you look forward you know I'm not talking about goals I'm just saying the the sort of macro the overall feeling you want from your life and where you want to be I think it's being open to more challenges that are different to what I'm used to. I've been making content and creating by myself for myself for brands for so long for like 10 years. And I, I, I, although I think I'm a brave person, I feel like I've got very comfortable. So I want to set myself out on challenges that are completely outside of my comfort zone. Maybe do something that, you know, is unexpected for me, unexpected for me as a creator. Influencers don't do this or influencers of your size don't do this or this kind of thing.

And I really want to work on like creating more products and really building out a brand and not necessarily being the face of everything. Why? Why not the face of everything? So I actually realized though I'm in the public eye to an extent, like I don't really like being famous. I don't really want to be a personality. I don't want things to be about me. And I don't know why I put myself out there if I didn't want that. But I think fundamentally I'm happy to slink into the background. Why do you want that? Yeah, I think there are other people who want it more. Like I don't enjoy being famous as in, not that I don't enjoy,

but I think there are people who like really want to be famous. Right. And there are people who just want to do what they do and do it well. And like not just have their own normal friends, do their own normal things and get on with life. Like I get on the train every day and I go in the underground and some people are like, you get on the underground.

I'm like, yes, it's quicker. But I don't want to ever be in a place where I can't get on the underground. People are stopping you saying, hi, Patricia, can I have a picture? And you're like get on the underground. People are stopping you saying, hi, Patricia, can I have a picture? And you're like, no,

COVID. No, I always say, no, I was like, I'm always friendly. I guess you can use that fame for things that you do care about though, right?

Like, I like that. You're right. You know what I mean? It's like double edged sword. It costs something, but it creates an opportunity for something in a way. Oh yeah.

Wow. You just, you just, yeah, you just told me off there in a good way no no i love that yeah i love what you just said that you can use the fame for value yeah that's kind of what i can can the battle i'm having at the moment because obviously just done dragon's den yeah exactly and that's going to be all over the tv and stuff and people are going to start coming up to me and pitching me their business ideas in the street which i don't want to fucking yeah well i have an idea for you no but you know what i mean like you're gonna get because i went out with peter jones for like dinner and he goes i'm just gonna pop to the toilet yeah and i he takes three steps and a guy stops him hi peter i know i knew you were here

pitches him the idea the percentage asks it and i I'm just looking at Peter thinking that's going to be my fucking life. You know what I mean? So what's the upside? What's the, why am I doing this? Why have I created, why have I put myself out there? And I think all the other upsides are

that it's going to allow me to build things that are more in line with things I care about. It gives you a platform and audience. Yeah. No, you're right. You're right.

And I, and I'm battling with the fact that there's clearly a reason why i'm i'm here or why i've got this audience and why i people connect with me right and actually maybe it's a good thing that i have no huge desires to be famous um so i'm gonna have to work out how to deal with that attention in a way better and not just think about slinking into the background. That's how you feel? Slinking into the background? I want to be low key. Like I want to make my videos and it sounds crazy and no one really watched them. I like the idea of when things are small because I've been very viral. Like,

so I was really viral I was getting like 8 million views a video 13 million views a video and at the time I was like oh this is quite this is a lot for me to like handle because people are like messaging me all the time like Patricia and I'd be like hey guys hey um so it's not that I want to slink into the background I think I just need to be more comfortable with recognizing that you know I'm here and I'm doing it um but still keep that normality that's really important for me and what have you learned over the in terms as it relates to if you were because I'm thinking now about you've got an entrepreneur over there in the corner Sophia and she's she's starting a meal prep business she's also working in the city in finance okay so it's very coincidental that

she's she happens to be here today. If you were speaking to someone like Sophia and you were just giving her a bit of advice on how to become as successful in what you do as you have been, what are those underlying principles where you say, that really is the thing? There's no quick route, but that thing there is the thing. So I think the first thing is leaning

into your like authentic tone like what is the thing that makes you or your brand yours and not running away from that and not trying to be something else it's like learning to not be scared of yourself this is what we are this is is who I am. This is it, right? And then consistently putting that out all the time so that people connect with that. They either connect or they don't, but you only want those who are going to connect with that true version of yourself or your brand.

And then it's, of course, you know, you're going to jump on trends or, or things that are viral. So you can get traction. That's what I did. I would jump onto viral trends, but do it in my own tone of voice. Um, and you know, it's the consistency continue. I've never done this before, but I want to ask Mike a question. If I can, you can ask Mike a question. He's famous. Mike, I saw you on her Instagram actually with the baby father's day. I wanted to ask you from your perspective, why do you think Patricia has been so successful in what she's done? Well, I reckon for a number of reasons.

Partly, I think it's her personality. Personality. She doesn't acknowledge. So Patricia doesn't acknowledge a lot of good things about herself. She's definitely 100% her biggest critic. She brings a lot of energy and passion and enthusiasm and stuff like that. So when you watch her, you feel good or you feel happy or you feel interested or inspired. It's something that she doesn't really acknowledge, but I think that's a part of it.

I do think there's certain fundamental like i suppose numerical things like consistency and sticking with it over time and you know all those types of feet factors that you can look at from a numbers perspective that help so definitely doing that and staying with it and doing you know your free uploads a week and your regular posts and all those sort of things that help but there's a lot of people that do that and don't have the same level of success right so that's why you have to look at what's the differentiating factors so i think there's a lot of people that do that and don't have the same level of success, right? So that's why you have to look at what's the differentiating factors. So I think there's that. I think there's an element of her kind of openness and honesty. And also, I think partly because she's done it a long time, she's very natural and authentic.

So you don't feel like you're watching someone who's performing you feel like you're watching someone who is genuinely you know giving who they are to you and that's rare right so i asked mike there what you know what his he thought the causal factors behind your success where he pointed at personality you being vulnerable and you being authentic and um yeah I mean that's that's kind of rare online with the world we live in with perfection filters and don't share the bad shit yeah and I think I'm lucky in that I came up in an age of making content where it was so authentic there was no business behind it and it was about connection so I had that training that was my training gown for being a creator just just do what you do don't don't think about it just do

what you like so I I feel lucky that I've got that as like my basis as creating um and being an influencer well I I can certainly feel that and I think it comes through in everything you do especially the stuff you're doing on the break. I've never watched videos about finance that seem to be so entertaining and real and weren't trying to be like snotty financial, like long word business bullshit advice. Yeah. So it made it super like inclusive and real. And obviously that's what's absent in that space. Exactly. Is inclusion. That's why we both probably bought bags we shouldn't have bought don't pay on that I definitely shouldn't have bought definitely so thank you so much Patricia for your time today you're such an inspiration to so many and much you know much of the reason

for that in my view is because you're such a real person thank you and um and you're willing to share that realness with everybody um what you've done is remarkable and I'm sure this is just the beginning for you you look about 23 as well i was like you literally look 23 but that's part of the upside of the ethnic background um thank you so much for your time it's such an honor thank you for having me it was great to come on and have a chat thank you Thanks for watching!