The Dr. Hyman Show - Food Is Medicine: How Doctors Can Prescribe Food For Chronic Disease with Mark Walker
Episode Date: August 30, 2023This episode is brought to you by Rupa Health, Super Simple Grassfed Protein, Sensate, and AquaTru. Our diets are the main driver of the chronic disease epidemic we are experiencing today. But food is... also the most powerful medicine available to heal chronic diseases. The food we eat literally serves as information, instructions, or code that controls almost every function of the body—including our hormones, appetite, brain chemistry, immune system, gene expression, and even the microbiome. Today on The Doctor’s Farmacy, I’m excited to talk to Mark Walker about incorporating food as medicine into the healthcare system, how we can prescribe food as physicians, and what it will mean for our nation's health and economy. Mark Walker is the Chairman and CEO of Performance Kitchen, the leading Food Is Medicine® company revolutionizing the US Healthcare System. Performance Kitchen specializes in the use of Medically Tailored Meals to treat chronic diseases. Mark is one of the leading experts in the country on the new industry of Food Is Medicine, which is the application of healthy food paid for by the US Healthcare System. Mark is a CPA and the founder of Dugout Ventures, an athlete-based investment group with Hall of Fame baseball player partners like David Ortiz, Nolan Ryan, and Barry Larkin. This episode is brought to you by Rupa Health, Super Simple Grassfed Protein, Sensate, and AquaTru. Access more than 3,000 specialty lab tests with Rupa Health. You can check out a free, live demo with a Q&A or create an account at RupaHealth.com today. You can get 10% off Super Simple Grassfed Protein by heading to drhyman.com/protein and use code protein10. Head on over to getsensate.com/Farmacy and use code FARMACY to get 10% off your Sensate device today. Go to drhyman.com/filter to get $100 OFF the AquaTru water filter. Here are more details from our interview (audio version / Apple Subscriber version): The current state of our “healthcare” system (4:50 / 3:17) The effectiveness of food as medicine (7:47 / 6:30) Incorporating food as medicine into our existing healthcare system (9:21 / 7:48) How payers benefit from food as medicine (13:16 / 12:00) Medically tailored meals (14:59 / 13:42) The economics of food as medicine (21:47 / 18:41) Obstacles around prescribing food as medicine (31:59 / 26:50) Accessing medically tailored meal benefits (39:01 / 33:40) How Performance Kitchen is interfacing in this space (42:40 / 39:05) Mark’s personal story reversing prediabetes (47:08 / 43:33) Learn more at performancekitchen.com. Find the Meal Benefit Locator tool here and download the Performance Kitchen Whitepaper here.
Transcript
Discussion (0)
Coming up on this episode of The Doctor's Pharmacy.
There's millions of people that qualify for these benefits nationwide right now,
but almost nobody knows about it.
I honestly have not talked to a doctor to date
that is aware that they can actually prescribe meals.
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Welcome to The Doctor's Pharmacy.
I'm Dr. Mark Hyman at Pharmacy,
where I have a place for conversations that matter.
And if you've heard the term food is medicine,
you're not sure what it means or why it's important or how it actually is the solution to our healthcare crisis
and our obesity crisis, our chronic disease is the solution to our healthcare crisis and our obesity
crisis, our chronic disease crisis, pretty much our economic crisis. I think you're going to like
this podcast because we're going to talk about the nitty gritty of what is food as medicine?
How do we actually prescribe food as physicians into the healthcare system? And what will that
mean for the health of our nation
and even the economics of our healthcare crisis, which is now insane. I mean, we're now at $4.3
trillion a year in healthcare expenditures in our nation. In 2000, it was $1.4 trillion,
and it's expected to be over $7 trillion by the end of this decade. So today we have with
us Mark Walker, who's the chairman and CEO of Performance Kitchen, which is a leading
food as medicine company that's revolutionizing US healthcare systems. It specializes in use
of medically tailored meals, and we're going to explain what that is to treat chronic disease.
Mark is one of the leading experts in the country on the new industry of food as medicine,
which is the application of healthy food paid for by the U.S. healthcare system. Imagine that
having your food instead of drugs paid for. Mark is a CPA and founder of Dugout Ventures,
an athlete-based investment group with hall of fame baseball players like David Ortiz,
Nolan Ryan and Barry Larkin. So welcome Mark. Thanks Mark, good to be here. Great to be with
you. So just full disclosure everybody, I'm a massive believer in food as medicine. I have been involved in this space a long time.
I'm an advocate for it with my Food Fix campaign, working on medically tailored meals bills in the
Senate and Congress. And I'm also an investor in Performance Kitchen, because I believe that we
need to create models where we can actually prescribe food, not just, oh, we're going to eat healthy food, but literally prescribe food as medicine, which requires us to have
different medicines for different problems. What I'm going to prescribe for somebody who's obese
is different than I'm going to prescribe for an athlete or different from what I would prescribe
to someone who's got an autoimmune disease or digestive disorders. And it's literally as granular
as dose and milligram and drug in
pharmacology. So we really need to understand a way for us to commercialize that and get meals
made that can be delivered to people to treat chronic illnesses in a targeted way that gets
results. And it's really not just about the general idea of eating healthy. And I always say,
if you have a headache, a milligram of aspirin doesn't do much. Say, oh, well, you eat better and we'll see if it
cures your diabetes. Well, that doesn't really work. You need to, what is the diet to cure
diabetes? So I want to sort of get into this with Mark and share, but I just want to be in full
disclosure that I'm an investor in Performance Kitchen because I think we need more companies
like this doing this type of work and pioneering this in ways that are really tough and that
require rolling up your sleeves and getting in the trenches and doing the hard work.
And Mark has really been doing that.
So Mark, would you start out by telling us what is the big picture state of our current
state of our food and healthcare system?
And what are the opportunities and the challenges that we're facing around solving for our poor
healthcare outcomes?
Yeah.
So first of all, thanks for having me here. As you already mentioned,
we spent $4.3 trillion a year on healthcare in this country. It really is an astronomical number.
Just to put it into perspective, that's higher than the GDP of Canada and Italy combined. It's a big number. It's 20% of our GDP. And our GDP outstretches
everybody else's. But it's hard to even conceptualize what that means. So what's crazy
about our system is that I wouldn't even call it a healthcare system, because it's really not.
It's a sick care system. Now, look, before
we start throwing shade at people, it's an unbelievable sick care system. We are exceptional
at treating the result of the underlying problem. We are. And I mean, good examples of this. I just
talked to a buddy of mine the other day and he goes, I was just talking to my dad. He's got a
pacemaker in his heart. Let's just stop for a second and realize how fantastic
that is that we can actually put a pacemaker in our body. My father had open heart surgery.
And unfortunately, I'm not a physician, so I can't stomach seeing that. But I heard about it.
It's one of the most, I'm sure you've seen it, Mark. It's one of the most amazing things.
Yeah, I mean, I had atrial fibrillation and,
you know, I had two five-hour surgeries where they put giant catheters up my groin, mapped at my heart
with various electrodes. And I mean, did this incredible surgery that cured me. And now I'm,
you know, riding my bike, you know, 25 miles a day up in the mountains of Greece and mountain
biking and having a great time. So yes, it's really important that we don't minimize the
benefits of our sick care system, but it is not a healthcare system. That's exactly right. It's not. And it's
just to put it in a perspective of that 4.3, and you probably know this better, I think it's 95%
that's spent on sick care. Once there's a problem that occurs, we're exceptional at doing our best
to fix the problem, right? It's just the problem is we get to that
point where we're spending $4.3 trillion a year. And honestly, this is what drove, I'm not a
physician, I'm not a healthcare guy. What drove me into the space was that graph. And we can put
it for your audience in the show notes, but it's an unbelievable curve. The graph looks like this.
We went from 5% of GDP in 1960 to 20% today. I mean, it's an
unsustainable trend, right? And to your point, it's only going up. And yeah, so it really is a massive
issue in the industry, which most people are just not aware of.
Absolutely. And I think we're really facing a crisis point where we have to do
something different and i think it's exciting to me because uh for you know i i used to say food
is medicine and i would get laughed at at medical conferences and by my colleagues and they're like
yeah yeah and you know when you have a real problem you need real medicine that's right and
my argument is that food is real medicine and that it actually is more effective most of the time for chronic disease
than pharmacology. And you can do things with it. You can do with drugs. For example, I can't reverse
type two diabetes with medication. There's just no way to do it. I can manage it. I can control
your blood sugar, but I'm piling all kinds of pills and injections. But I can cure your diabetes, type 2 diabetes, with food and lifestyle.
So it's far more powerful.
Autoimmune disease, the same thing.
A lot of these are managed, but food actually has a powerful ability to transform things
when you know how to use it properly.
And it's not just how much calories you're eating or any more fruits and vegetables or
levels of carbs or fat or protein.
It's really much more nuanced than that. We've really now reached a point where there's a
food is medicine caucus in Congress. There's two food is medicine and medically hero meals bills
in Congress. There's the Rockefeller Foundation spending $250 million to fund research on food
is medicine. There's universities popping up all
over the place to deal with this. Tufts University has just stood up an institute for food as
medicine. So this is actually really coming along very fast compared to how it's been for the last
25 years that I've been doing this. And we've both been advocating for this for a long time.
Can you kind of give us an idea of how this concept of food as medicine
could work in our healthcare system? And what are medically tailored meals exactly?
Because I don't think people know what that is. No. So to address the how does it work issue. So
the first issue that we have to deal with is that $4.3 trillion industry. Just realize that there
are players within that industry right now
that don't have an enormous incentive to change, right?
But it's a challenge because if you look at the numbers on inflation, areas of inflation
in the country, hospital costs are the number one area of inflation in the past 20 years.
So there's an incentive for people to just keep the same system afloat.
And there's a lot of experts out there that feel like the existing healthcare system just cannot handle it.
It's going to collapse under the weight of the cost, right? And there's states dealing with this
right now. And so that's the biggest issue is that the existing system isn't incentivized enough to
change itself. Now, that being the case, that doesn't mean it's not ripe for disruption. What's happening right now is there's a lot of articles about retail actually
getting in to healthcare. And it's an interesting conversation because as we get further and further
down the road of social determinants of health, and I don't know if your audience is familiar
with that concept or not, but social determinants is the concept that 80% of our healthcare has
nothing to do with the healthcare system. It has to do with daily living activities like
transportation and housing and food, right? And the challenge is all of those issues,
the existing healthcare system doesn't handle. But it's interesting when you start looking at
the retail space, when you've got groceries or Amazon or CVS, where people are walking into these retail locations once or twice a week. And these groups,
massive retail organizations are now diving into healthcare. And it's really interesting to look
at the broader macro aspect of that, of what's actually happening. And we just announced our
partnership with Kroger. This is where it gets really interesting because Amazon, CVS,
Walmart are all getting into the space, but they're getting into it by buying existing companies
that are healthcare providers and trying to deploy that throughout the existing system.
Kroger is doing something a little bit different. They are using food as the largest grocer,
traditional grocer in the nation as a replacement and or an enhancement of existing health care.
Now, that's a that's a really interesting move, but it's not coming from the existing system.
It's coming from outside of it. So as far as well, let me stop real quick because I meant to do this at the beginning, but I haven't.
And you said you were left out of conferences in the past 25 years.
I've got to personally thank you because where I sit today is largely because of you,
right? And I know you're going to hold that and whatever else, but I, and I know personally,
that's the case. And here's the reason why is when I got into this space five years ago,
as I told you, I was just looking at the map. I'm like, hold on time. This is unsustainable.
This is going to bankrupt our country. And then I dove in and started looking at it. And
where I got was I started looking at crazy people like you.
Like I was one of those doctors saying.
I take that as a compliment.
No, it's seriously.
I read every book and I'm like, hold on.
Maybe he's not crazy.
Maybe he actually knows something that everybody doesn't.
And now that I've dove in in the past five years, I'm absolutely convinced of it.
And it's not just you, but I honestly don't think we or hundreds,
if not thousands of others would be here without your advocacy over the past 25 years. So thank
you for doing that. And honestly, on top of that, I'm now in your boat where I see everything as
clear as day, but I'm having to preach and tell people and they're not believers. And it's just
a weird, and I can't imagine spending 25 years in that space. I've like you said, I've got the momentum of Congress and companies now saying, what is food is medicine? What is this concept? Right. So the's it's an actually interesting term. And you've developed it as a as a healthy food concept where it can actually be applied as medicine.
We actually extend that one step further and say it's not only that, but it's actually somebody else paying for it.
And that we think is a crucial, crucial component of the overall equation.
And one of the reasons why is, as you know, eating healthy is not easy and it's not cheap.
Right. And so what we started looking at is who are the who are the beneficiaries of this?
Well, obviously, the individual themselves is a beneficiary.
But the second highest beneficiary is the payer, the insurance company, because if they can reduce your overall cost of care, they make a killing, especially with the numbers that we see in the data, which is for
every dollar you put into healthy food, it saves about $3 in healthcare costs. So it really is a
home run for the payers that get behind it. So that's why-
I mean, that's a 300% return on investment. That is pretty damn good.
Oh, and what's even more about that, we're not talking about $5. We're talking about $4.3 trillion, that 90% of which we're talking about trillions.
I mean, it really is an unbelievable concept when you start thinking about it.
And so you, as a medical side, you know all the clinical side of it.
I look at it from a math standpoint.
I'm like, hold on, time out.
Yeah, you're a CPA.
You get the numbers.
The numbers. And I'm like, if this guy's even half right, this is one of the biggest industries
we've ever seen. Right? It's just math. And not only that, you get the bug of helping people along
the way, right? It's so true. I mean, and so tell us, you know, when people say medically tailored
meals, what do they mean? I mean, there's now two bills in Senate and Congress
that are trying to advocate for medically tailored meals and do research on it, create a pilot to
establish its efficacy. What are medically tailored meals? So just the shortest definition
I can give of medically tailored meal is it is a meal that's pre-cooked, pre-prepared, designed by
registered dieticians, doctors, physicians
that have the clinical aspects that are necessary. And in our case, actually, from a culinary
standpoint, created by professional chefs. Because again, we'll get into this in a minute, but
the meals don't work if people don't voluntarily take them, right? And so that's really what it is.
And we actually have some expertise as my investment group, Dugout Ventures. As you said at the beginning, I'm partnered with Hall of Fame professional athletes. And if you can imagine medically tailored meals this way is throughout their career, the vast majority of them have professional chefs and doctors and physicians surrounding them on how to have peak athletic performance.
They oftentimes prepare their meals for them, right? That's all a medically tailored meal is.
The difference is those chefs cost thousands and thousands of dollars, not hundreds of thousands,
right? The goal of medically tailored meals is actually deploy this in a system that's economically feasible, that we can get it to people that need it most at their house.
And I mean, you're a physician, you've done this for years. With your experience, what would you
say out of 100 people, you could actually cure 100 of them by feeding them anything you wanted?
I mean, cure is a big statement. But I think, you know, we definitely can improve health for
100%. And, and we could cure a lot of things, you know, depending on what the root cause is. So
diabetes is close to 100%, getting them to normal A1Cs. People who have, you know, depending on what the root cause is. So diabetes is close to 100%,
getting them to normal A1Cs. People who have, you know, severe obesity, we, I've reversed that,
you know, so many times I can't even count. Autoimmune diseases, digestive disorders,
migraines, skin disorders, mood disorders. I mean, it's pretty, pretty impressive.
So it's, it's remarkable. I mean, what I heard you say is that of 100 high diabetes,
and cure is probably not the right word, let's call it reverse it, normalize their A1C, right?
It really is remarkable, because what we just discovered in this thought exercise,
if you have carte blanche authority over their diet, you can cure diabetes. Like it really is
a remarkable statement, because what that tells us in this now,
here's the problem with the thought exercises. You can't do that. Right. And you may be able to do it with a hundred, but you can't do it with 135 million that are diabetics or pre-diabetics today.
And so now it becomes a bigger problem of, okay, we've got a drug food. It's almost 100% efficacy, right? As far as improving the quality of their health
outcomes, right? And here's the important part with almost no side effects. So now you have
100% efficacy drug with no side effects. But that also shows you the problem with this industry,
because you can't do that. People have to voluntarily take this drug two, three times
a day, every day for
90 minutes, right? And that's where the industry really comes in is, is how do you, how do you
voluntarily get somebody to take this medicine, which is a drug, on a voluntary basis, because
we've already discovered the efficacy of the drug works almost every time so it really shows you the
problem of the industry of i mean just think about any other pharmaceutical that that has that
track record there's none of them right so so it really is a you know what's funny about this
concept is that um obviously we all know the concept of food but i'm not a doctor so i didn't
know what medicine actually was so i actually went to the dictionary and looked it up. And it's actually fascinating when you look it up.
It's a substance used to treat disease. Just think about that. That's the technical definition
of medicine, a substance. So the better question is, when did we start defining medicine as what
comes in a pill bottle or in a syringe? I mean, for thousands of years, food was the medicine. And now it's an awkward thing for us to think about
that. Why are you calling food medicine? It's not medicine. It's food. Well, hold on. It's a
substance used to treat disease. So it really is a fascinating space when you think about it,
that we can say, I've heard payers, I mean, insurance companies, chief health officers tell
me this exact statement, I believe we can cure diabetes by feeding people. So the momentum is
out there. It's just a matter of how do we solve the business problem? And that's really where the
issue comes in. How do we solve that? Well, I want to get into that because I think it's an
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Harvard published a whole series of papers that were a review of all the data on showing food
as medicine's benefits and its economic impact, its health impact. There's lots of data looking
at this. I mean, one of the pilot studies that was done by Geisinger, which I always quote,
which is so compelling, which is they took food insecure diabetics who are very poorly
controlled they gave them basically a year's worth of meals basically two meals a day for them and
their families i think the price was like i don't know 65 cents a meal i don't know how they did
that exactly but it was healthy food they gave them coaching support and education. And basically what they found was in a year,
is for the most poorly controlled food insecure diabetics,
in a year they found a reduction in adverse healthcare outcomes by 40%,
meaning hospitalizations, heart attacks, deaths, strokes.
They found a dramatic reduction in A1C at a magnitude bigger than any current medicine
on the market.
And more importantly, three, they found an 80% reduction in health care costs.
So the average costs went from $240,000 to $48,000, which is $192,000 of savings per
patient in a year.
That is a dramatic savings. I mean, you think about the
fact that right now, one in three Medicare dollars is for type two diabetes. You're talking about
literally of the trillion dollar budget, you know, 300 billion, you've seen 80% reduction of that.
You're seeing, talking about over 200 plus billion dollars in savings just from this one condition
alone. So I think, I think, you know, think, you know, when I hear this and I see
this sort of disconnect between where we are from payers and health care insurers, from Medicare,
Medicaid to where we have to be, it's a big gap. So can you kind of talk about a roadmap for how we
get people across the finish line, how we can actually start to leverage these incredible results
and the science and the data to actually make this stuff a reality for people.
Because I think many people don't know how to cook.
They don't know how to shop.
And it's not just giving them meals.
It's like you say, you can give a man a fish and he can eat for a day.
You can teach a man a fish and he can eat for a lifetime.
So part of it is like giving a fish right now so they're not starving and fix the problems,
but then educating them to actually how to implement this on their own after.
What you just brought up is actually one of our core philosophies. So
medically tailored meals are unbelievably effective. But one of the reasons they are
effective is because they don't have to educate as a prerequisite to getting healthy.
And that's a crucial, crucial component of this. However, back to the teach a man to fish concept,
I'm a big believer that medically tailored meals should be a short-term intervention.
They should not be a lifelong benefit for the exact reason that you described, is that they're unbelievably effective over a short period of time. But when you start becoming reliant on them,
it's a different equation. So I think there is an educational component that's necessary as part of
it. So in Club Hyman, you don't actually have to educate everybody. If you just feed them for 90
days, they will get better. But they're walking out of there without any education whatsoever on
how to replicate that process, right? They're going home. Now, one benefit that they get
when they're walking out is now you've given them an unbelievable gift.
And here's the gift that we as a company feel like we have the ability to give for the for the payer benefits is you've given them a gift of what it feels like to be healthy.
And that's a crucial, crucial part of behavioral change. And here's the reason why is because.
Now you've given them their why,
right? What is, what does feeling healthy mean for you? And I mean, my personal situation, when I started eating healthy, I still remember,
I was probably two or three weeks in,
I was eating PK meals on a regular basis and we're outside and this is all
anecdotal for each of us,
but my boys were two and five at the time and they're bouncing off the walls
always all over the place. And I just felt like playing with them. I they're bouncing off the walls always all over the place.
And I just felt like playing with them.
I felt like bouncing off the walls with them.
And again, for everybody that's different, your why is different.
But I still remember that.
This was four years ago.
I still remember it to this day.
That's the why that it gave me.
So back to the roadmaps.
What I would tell you is here's the big disconnect in the industry.
What I hear from almost everybody.
We're believers, Mark.
We're believers.
We're believers.
However, I need your help making the business case for it. And not take a million dollars or two or 10 or 50 or 500 to study the biggest threat to humanity right now, which is foodborne illness, meaning not salmonella, but processed food and junk food that's making us sick and accounting for 85 or more percent of our health care costs and killing more people than anything else in history every year. And I think that's how you may move the business case forward is you obviously have a significant
understanding of the underlying issues and you're willing to make the financial commitment, right?
What we have to figure out is how to bring these people closer to the understanding of how
effective this is going to be. And again, one of the challenges we have is there's no
formal definition of food as medicine. There's three primary areas of food as medicine, which is services, groceries, and medically tailored meals.
And there's 700 different dosage questions within each of them.
I mean, there was a recent study that came out that said grocery programs can be effective.
We can break even on grocery programs over a long period of time.
But if you dive into the details, it was an average $32 a month benefit.
And just to back up a little bit, we average about $300 to $400 a month in spending.
That's about 10% of your budget spent on groceries, healthy groceries. I personally
don't have a whole lot of confidence that that level of commitment into groceries is going to
be all that effect.
Right.
That's the other issue we have is how many medically tailored meals work.
Some people are saying a meal a day for five days.
Right.
And we'll give you the benefit over three weeks.
Well, I just I don't have a whole lot of confidence that's going to work.
We have other.
Well, I'm going to give you like five milligrams of aspirin for your headache every every other and see if that works. Well, and here's the biggest issue with that is the headlines. I'm going to give you a statin, but you only get to take statin once a
week, or you only get to take one milligram of statin instead of 80 and see how that goes for
your cholesterol. I mean, the whole thing is absurd, right? Well, and that's a perfect example
because what happens after that study that's done on aspirin is a headline comes out that says aspirin doesn't work to cure headaches.
And you're like, oh, slow down. Hold on. Let's look at the dosage.
They gave him five milligrams. Of course, it's not going to work. Right.
And so that's happening a lot in the space is that people have budgets.
They want to tiptoe into the space and say, OK, I want to see if food as medicine works.
We have RFPs right now that are saying this, I want to see if food as medicine works. We have RFPs right now
that are saying this. I want to prepare a meal a day. I want to pay for a meal a day for four weeks.
And I'm like, guys, I just, I don't have a whole lot of confidence that supplementing their existing
diet is going to work. Our philosophy is you got to replace their existing diet. Because if you
don't do that, then they still are eating a large portion
of their diet and crap. So there's a lot of business issues with it. Business questions
that people have, I've largely seen that most people are believers on the clinical side.
They just don't know what a proper deployment of the benefit is, right? And there's a lot of
service companies that have a vested interest. There's a lot of produce companies that have a
vested interest. And obviously, there's medically tailored meals companies.
Right. So from a dose of just a short little description of the three different categories, the challenge in the services side is it's largely education.
You're trying to coach somebody, teach somebody into better health and behavioral change is hard.
By the way, I quote you all the time on this and say, look, we're talking about food.
Mark Hyman talks about this study.
I'm going to ask you about it today because it's the sugar study.
I'm like, he quotes a study that says that you can get rats off of cocaine
by feeding them sugar, right?
Yeah.
They'll tend to go for the sugar over the cocaine.
If they're already hooked up to a cocaine IV and they can hit it
and give them as much cocaine as they want, they'll always change over and get the sugar.
And even when they put them in electric shock cages, they'll shock them until they're basically
dead and they'll keep eating the sugar, which is basically when you think about it, what happens
to people? They don't go from like normal 150 pounds to 400 pounds overnight. It's like this
slow thing, even while their health is degrading, they can't stop. Well, and that really is the issue is that we're trying to educate them into better health. And
the challenge is that's just not how people change behavior. People change behavior by
having experience with the why of why do they need to change their health. And so groceries
go a little bit further, right? Now, assuming we have Club Hyman and people come in and you say,
okay, here's $30 of groceries a week, I mean, a month.
Good luck. No cook, no chef, no anything. I don't know what the results are going to be,
right? I mean, now we are trying to create apothecaries out of people where they have to construct their own drug. And obviously, the reason medically tailored meals are so effective
is they take all of that guesswork out. Now, as I've already described, I'm a big believer
of feeding them for 60 to 90 days, but then educating through the process so they can
replicate that after and then introducing produce prescription programs, RD services, everything else
along the way. So it really, it's a dosage question. And this is why I think the advocates
of the industry have such an enormous responsibility to make sure the
data we're putting out is right, right? It's because everybody's looking at this. As you've
already mentioned, Congress is sitting back like this, going, see if this works, right? But if
somebody comes out with a five milligram aspirin study, and then Congress is looking at it and
says, well, food as medicine doesn't work, right? It's just, we've got to be very conscious of the types of programs that we put out there and make sure that we have a large
probability that they're going to be effective if we do them. Yeah, exactly. So true. And I think,
you know, I'm interested to hear, you know, what's happening in this space, because it's not
just the government has acting on this. There are private payers that are now moving in this space. There's, you know, California, which is funding medically tailored meals. Massachusetts
has programs for this, you know, um, it's, it's actually starting to happen. And, and can you
talk about what's actually happening now, what the positive signs are and what the, what the
pitfalls are? Because, you know, like I said, if we don't do it right, you know, if we don't,
if we don't actually, it's like when the doctor, a patient comes in and they're, you know, like I said, if we don't do it right, you know, if we don't, if we don't actually, it's like when the doctor, a patient comes in and they're, you know,
overweight and the doctor goes, well, just eat better and exercise more, eat less, exercise more.
And they come back a month later, they didn't work doctor. First, they didn't tell him what to do or
how to do it. And second, like, okay, then you can take Ozempic or, you know, when you look at
the guidelines for heart disease, diabetes, high blood pressure from professional societies like the American Heart Association, American Diabetes Association, they're always saying the first line of treatment is lifestyle.
But then the doctors say, okay, maybe they'll give lip service.
They'll come back.
It doesn't work.
Then they basically say, okay, we'll take the drug.
So, you know, kind of we're in a situation where, you know, we have to be able to understand how to prescribe these things and make them work.
So can you talk about where we're at in the healthcare space, how this is starting to unfold, and where some of the obstacles are and challenges are?
Well, and so you set up a key term, a prescribe.
I'm not – I've talked to a lot of physicians on this.
We have a lot surrounding the company.
I've heard to a lot of physicians on this. We have a lot surrounding the company. I've heard their stories. And it's really fascinating to hear the story of physicians that believe in the concept of food as medicine, whether it's functional medicine, lifestyle medicine, integrative, whatever it is.
It seems like it's the same journey.
I don't know what the number is, but 98% of healthcare professionals got in this space because they want to help people.
They're not saying, I'm about to make a killing, right?
They're not finance people.
They want to help people.
But what they do is they get in and they realize they're putting Band-Aids on everybody,
especially the people that I just described that realize there's a cure that's outside of it.
But now they have an impossible question.
They say, okay, there's a cure or there's something I can do to help.
I can't get paid for it. I can't prescribe it. I have to take out of my own time to help my patient, despite the fact that there
are no tools in place to be able to do it. So this is why we think payers are such a crucial,
crucial part of this equation. Payers are the ones that they're really the gatekeepers of
the system, right? They're the ones that decide what's a paid benefit and what's not.
And so I'm a firm believer.
Look, we've talked about this numerous times,
but there's not a ton of education in healthcare,
but there doesn't really need to be.
There's not a person, there's not a doctor on the planet
that doesn't recognize that eating better is better for you, right?
That's changing, actually.
Yeah, that's changing, actually. The American College of
Graduate Medical Education, which is responsible for all residency fellowship programs, has finally
said, hey, we need to mandate nutrition education in graduate medical education. And the certification
group for undergraduate medical education is also looking towards that. So I think we're going to
end up there pretty soon. It's been a big problem because doctors knew nothing about nutrition.
They don't know how powerful it can be. And they go, well, I've never seen nutrition work to solve my patient's
problem. So it's not really that good of a medicine. So let's not focus on that. Let's
focus on real drugs, but they haven't actually learned how to use food as a drug.
Well, and so you're right. So there's no education. There's no higher education on doing it, but
coupling that with no tools, they don't have the ability to prescribe it right now
and have it paid for. And so because of that, it's just, it's an impossible ask for doctors
to actually, even the ones that are educated on it, they have to take time, take a cut in pay.
And then I've had doctors tell me that, look, I've gotten reprimanded by my superiors for
actively deploying this because we can't get paid on it. Right? So the key to the payers is that we
are starting to give back the tools to the payers is that we are starting to
give back the tools to healthcare professionals to be able to prescribe meals, right? So it's
such a crucial part of the overall equation. And by payers, just so your audience knows what we're
talking about, we're talking about insurance companies, the people that have ultimate
responsibility for the overall cost of care, right? The biggest payer is the federal government
with Medicaid and Medicare.
And then you've got commercial employers
that are at-risk employers that are 60% of the country, right?
So those are the two primary payers.
Now, it gets into nuance within each.
Medicare is seniors.
Within Medicare, you have what's called Medicare Advantage.
Like you said, they've privatized Medicare to 50% of
the members in the country. And there was an article that came out recently that said that
Medicare Advantage has actually saved Medicare because they're so efficient, so effective
at producing these benefits. So what Medicare Advantage is for people who don't know is
essentially instead of Medicare paying directly to the providers or the healthcare systems when there's
a bill from a Medicare patient, Medicare Advantage is like an HMO, where private insurers will take
the risk from the government and then manage that risk by providing better programs. And now they
have actually come to the conclusion that it's a good idea to offer food as medicine and medically
tailored meals because they're going to save money. And they don't have to go through the complicated congressional budget office scoring where they
kind of have these crazy rules that make everything that you want to do for prevention or food
as a huge cost instead of a huge savings. Well, here's why Medicare Advantage is such
a crucial part of this is that, like we said, it's 50% of Medicare right now.
They also get some flexibility on offering additional benefits on top of Medicare, right?
And there's only a few of them.
There's only about a dozen or so benefits that they can offer above the basic Medicare.
Now, there's four of those, vision, hearing, dental, and fitness, that you're not a Medicare
Advantage plan if you don't offer those.
These are called supplemental benefits, but 98% of plans offer them.
So the other reason for these supplemental benefits is they help differentiate one Medicare Advantage provider over another, right? So this is what's happening in the country right
now is these Medicare Advantage private companies are saying, okay, we're going to introduce a meal
benefit and see if it works for us, right? But there's not a lot of them that have done it.
So the ones that have done it, we really need to support and say, look, we believe in this. We're going to give you
our business. We're going to move to you because there are some big companies in the country right
now that one of the ones we're working with right now, um, well care, Centene, um, Anthem, um, um,
Amerigroup, uh, um, um, is doing it as well.
They offer three meals a day
every day for 12 weeks.
It's a very, very robust benefit.
Anthems is lower than that,
but it's still two meals a day
every day for 12 weeks.
We need to be able to support
these companies and make sure
that we believe in this concept,
especially the advocates of the industry.
The other ones are watching this very, very closely. I've heard the other ones say publicly,
look, we need more data before we're willing to write a million dollar check, right? And so they're
kind of on the fence right now. But there are some that have introduced benefits and said,
we're going to introduce this because we believe in it. So this is where we're at in the country
right now is that there are literally millions of people nationwide that qualify for a true chronic meal intervention.
If you have diabetes, heart disease, some will even pay for prediabetes that you call your customer service of your Medicare Advantage plan and say, I'd like my meal.
And we will ship the meal, Steve. I mean, it really is that easy.
And it's really a remarkable position that the country is in right now. And again, I can't even imagine what that sounds like to you after 25 years of advocacy in the space. But literally, you as a physician, if your patient has the benefit, I mean, it really is that easy, right? And so part
of this is just an education that these benefits are currently out there, right? And this is not
just in Medicare Advantage. Medicaid is the same thing. The federal government also outsources
the management of Medicaid to states. So states each manage their own Medicaid programs. As you
mentioned, the state of California is one of the biggest. Massachusetts, New York, New Jersey, there's a lot of states that are now, the technical term is what's called an 1115 waiver, where a state goes to the federal government and says, we want to implement a food program. And the federal government says, sure, here's the guidelines, blah, blah, blah. And so these are all coming. And here's the third one is what I've already mentioned, the payer of commercial
employers. So as I've discussed our partnership with Kroger, Kroger is the fifth, sixth largest
employer in the nation. And they are implementing an employee program to actually try to get their
employees healthier. They have 500,000 employees currently. So this is moving across the board right now.
And people are starting to get wind of the fact that, hold on, but where we're at, and
just so you know, Mark, the vast majority of people are stepping their toe in the water
saying, let's try 100 people first and see if it works, right?
They're not willing to write the billion-dollar check first.
What they want to do is test it out and make sure this crazy Mark Huffman is right.
And what we'll find out is, oh, I guess he was.
And you're going to be like, after 25 years, you're going to say, I've told you guys so.
I take the crazy as a compliment.
It's 100% meant to be that.
Because the reason I say it with such affection is that I feel it now.
I feel the advocacy that you and others like
you put in for decades, but I also feel the scorn of everybody else saying like, ah, that's not
going to work. We need to draw this drug. I mean, the Ozempic and Wachovia are perfect examples,
right? Um, so yeah, I, I mean, I couldn't say it with more respect and admiration of the challenges
and the fight that you have put in over 25 years.
But it is finally here.
It really is an exciting time in the country where all three major payers are now implementing
these benefits.
But like I said, we've got to make sure we do it right.
We have to, because they're all paying attention, right?
So it's an exciting space we're in right now.
Yeah, it's pretty remarkable.
And I think the thing that I'm seeing that's really exciting is, for example, the American
Heart Association and Kroger partnering, for example, which is the sixth or fifth largest
employer in the country with over half a million employees.
They're actually working together to sort of advance food is medicine uh you know i'm working with the
ruckerfell foundation to help them design their protocol for how do we design a food is medicine
intervention because like i said if you give one milligram aspirin doesn't work you have to know
what to do for each patient and it's customized so um can you talk about like how how performance
kitchen is actually interfacing in this space what what they're trying to advocate for, how they're pushing this forward?
Yeah, so we, as we've already discussed, we're a medically tailored meal company, but we also offer benefits for produce prescriptions, RD services, all the other services combined.
We partner with everybody in the space that's doing it currently. But our formal position is that, and I've talked to our entire staff and every partner that we have about this, is our number one goal is to advocate for the industry.
Because we truly believe it's such a massive space.
There's no one company that can handle it all.
It just, it's too big, right?
And so we collectively as the industry need to come together and make sure we advocate for this, but also be responsible. Like there's a lot of programs out there that I, when I hear
about them, I'm like, I don't know where you got that from, but I don't read that anywhere in the
data. Like, I don't think that's going to work, but it will have the same headline as us. Food
is medicine program tried, failed. Okay. Well, back to your point, it may have been a five
milligram aspirin program. So we are, we are primarily in the medically tailored meal space, but we're
also a massive, massive advocate for the industry. So part of the issue of the industry right now is
what I've already described is there's millions of people that qualify for these benefits nationwide
right now, but almost nobody knows about it. I mean, I honestly have not talked to a doctor to
date that is aware that they can actually prescribe meals. I mean, I honestly have not talked to a doctor to date that is aware that they can
actually prescribe meals. I mean, it really is crazy. So part of our objective here is just an
awareness campaign that these benefits exist. Now, they're not everybody. It's primarily people
with chronic disease and Medicare and Medicaid. Commercial is coming. Which is six out of 10
Americans. No, that's right. I mean, it's a ton of people.
And if you count overweight as a chronic disease, it's 75% of Americans.
And if you count those who are metabolically unhealthy, it's 93% of Americans.
So it's, so, and that's really where the key is, is some of the payers, when I say payers,
the private payers will introduce a benefit and say, we're only going to pay for two meals a day
for 10 days and only for diabetics, which, okay, but I don't have a whole lot of confidence that's
going to work. Other payers say, we're going to give you a 30-day benefit, but it's only for ESRD.
Okay. And then you have others that say- That's end-stage renal disease for people
that don't know what that is. Yeah. The other is we have some payers that say,
you know what? If you have any chronic disease, any of the 20 plus chronic disease that CMS
authorized, we'll pay for a food benefit for 12 weeks. Right. So it's just, it's kind of the wild,
wild west right now on what benefits are being approved, what's being offered and what's not.
So our primary goal is to just make people aware that these benefits exist. We've actually created a tool internally. We call it a benefit locator tool, but you can actually go in and enter your zip code
and find long-term medically tailored meal benefits in your area that exist today.
Like literally, if you are on a plan today, really, if you're a customer of ours, we will
submit your request on your behalf to your insurance company. If you're not, we're still a big advocate.
We're going to tell you where to contact, show you where to go, get your benefits.
Because once again, we believe that just promoting the industry, we all have an enormous
responsibility to promote the industry at this point.
But it really is exciting.
Now, we're at the nascent baby stages of it.
And this is the bad news.
You've been advocating for this for 25 years.
I truly feel like we are now starting.
Now is when all of the data is going to be coming out, and we're going to have to collectively make sure it's the right data.
And to your point, as a physician, what do you prescribe to a 7.5 diabetic?
What do you prescribe to a 7.5 diabetic? What do you prescribe to a 9.3 diabetic?
What about, and it's, there's a lot of nuance to the space. What about a heart disease patient?
What about a heart disease patient that's also a diabetic, right? It's, you can imagine there's a
whole lot of nuance. But just the fact that payers have introduced the benefit and said, okay,
we agree. We've read Hyman's books. It's going to work.
We'll pay for it. It's, it really is a remarkable state of the system right now of where we're at.
So we're, it's, it really is exciting. And, uh, we just want everybody to be aware that these
exist today. Yeah, no, it's, it's, it's so great. And I think that, you know, there's you and
there's other companies working on this. And I think, you know, it's, it's really about getting
the right, uh, treatment for patients. I think, you know, it's really about getting the right treatment for patients.
I think maybe you can share a little bit about your sort of wake-up call
when you went from being a pre-diabetic to a diabetic to then back again to being a non-diabetic.
And how this is really not just a business for you.
This is actually a life mission.
Yeah.
My story started with a guy named Jim Abrams that was a top producer in Hollywood at the time.
His son was a had epilepsy, just sudden deal, a young son, just an excruciating story of a father where his son was having hundreds of seizures a day or dozens of seizures a day.
And, you know, top producer in Hollywood. So he had every neurocision at his disposal, went to all of them and got to the point, extended all of his options,
had brain surgery on his son and nothing worked. And found out, back to the crazy people,
found this crazy woman at a John Hopkins University was doing this weird diet called
the keto diet. And he said, no, that's not going to work. But flew his son in
within days, the seizure stopped. And I was like, whoa, whoa, this was really my coming out. It was like,
hold on, time out. Because as a father, yeah, I'm reliving this story. I'm like, okay, it's got to
be one of the most excruciating things in the world to see your son going through this every
day. And so the joy, the hopelessness that you feel before, and then the joy you feel when he's
better, it's got to be one of the most exhilarating things on the planet.
However, within about five seconds, my joy would turn to just pure anger.
Are you kidding me that this works?
And I didn't know about it.
Like, I would just be irate at the system, right?
And to his credit, he made a movie called First Dino Harm by
Meryl Streep or with Meryl Streep. And it's about the keto diet, right? So that was the start of my
kind of revelation of the space. And as I started diving in, I said, you know what,
I'm going to be a guinea pig on this. I'm going to take my own medicine, take my own blood tests.
And that's what happened. I took a blood test. And lo and behold, I found that I was a pre-diabetic.
And it was such a crazy thing because first of all,
I didn't even know what it was at the time. Right.
And I was pre-diabetic and said, okay, read about it and said, okay, well,
maybe 10, 20 years ago, I'll deal with that. And you know, whatever.
Started, started going through the whole process of,
of performance kitchen building.
It hadn't actually done a program myself at the time.
And then about six months later, I take another test and I'm 6.8 A1C.
And I was like, I, again, I didn't know what it was, but I,
with your audience,
I've got to convey what that feeling feels like when you get that diagnosis. It was a death sentence for me. It was such a, I didn't know about all this at the time. I was just learning, but I. I mean, again, this is the ignorance of me and we'll have to talk about this later, but didn't go to a doctor. I just said, look, if I'm going to believe this stuff, I'm doing it. So I went in and started eating our meals, literally just took a test the other day. I'm 5.6 again. Right. And it really is a, so I can tell you personally, it works. Now, mine worked out of ignorance because
I didn't go into the system and talk to a doctor. I just said, if I'm going to do this, I'm going to
do it, right? But it really is a, when you personalize this and realize that these are
real problems that people are dealing with and the fear and the hopelessness that you feel when
you get a chronic diagnosis is just, and we want to be able to give people hope that
there's actually something there that can actually help them, right? And maybe not reverse their
disease, but absolutely manage it. And it doesn't have to be a decenance and you don't have to eat
cardboard for the rest of your life either. No, it can be delicious. That's the whole point.
It's got to be delicious, made from real ingredients, the right medicines and the food,
right? You can't just like have a bunch of processed foods that are, you know, not really doing the trick. So I think it's so important.
And, you know, Mark, your work is really important. Performance Kitchen is doing a great job.
You know, I think people don't realize that they have ability to access medically tailored meals
now through their insurers or providers across, you know, many insurers. So I think Performance
Kitchen offers a way for you to find out within your zip code who's actually doing this.
So you can either switch insurers or activate your insurer to actually deliver the benefit.
Because a lot of times there's benefits in health insurance and they don't want you to know.
They don't promote it.
They don't advertise it because they see it as a cost.
But it's actually out there.
So how can people find out whether they can access medically tailored meals now?
Ours is a chronic meal program, which is 60 to 90 days of a long-term benefit to fight
your chronic disease.
And back to our benefit locator tool, you can go to our website, performancestitching.com.
We'll actually add an extension for slash Dr. Hyman in there.
And you can actually look.
And I mean, it takes 30 seconds to go on there and look it up.
So it really is an incredibly powerful tool. And look,
luckily, a good portion of us are not going to qualify because we don't have a chronic disease.
But every single one of us know somebody who does. Right. And, and that's the key is my dad,
in particular, wouldn't be able to walk through the 30 second process, because he's got a lot of
issues later in his life. But just think about your loved ones. Go on here for them. See if there's a benefit in their area. If there is, then you can decide what
you want to do with it. You can switch payers. You can activate it, like Mark said, if you actually
qualify for this benefit. But the vast majority of people just aren't aware. And where payers are
right now is interesting because they've introduced the benefits. So I do believe
they're believers, but the real question is, do you want 100% of everybody? They're still kind
of on the fence. The people that haven't introduced benefits are definitely on the fence.
So we need to not only support the insurance companies that have introduced benefits,
because they really have come out early, But give them more business. Go to
those people and say, look, we appreciate the fact that you're focusing on preventative health
and support them. So it really is an exciting time. And we as consumers can actually use our
buying power with Medicare Advantage compliance specifically, but on the congressional side of
states, advocate for these programs because they really are here.
That's so great, Mark. And I, you know, I think also the other angle is you can advocate for this with your members of Congress. Right now, there's a bill in the Senate that's been co-sponsored by
Democrats and Republicans. It's a bipartisan issue. Sickness doesn't care what your ideological
beliefs or political persuasions are.
And this bill is being co-sponsored by both Democrats and Republicans, by Dr. Cassidy,
who's a senator who's a doctor as well, Cory Booker, Roger Marshall, also another doctor
senator.
So the two doctor senators get this.
And then Debbie Stabenow and Cory Booker.
And on the House side, there's another bill sponsored by Jim McGovern and co-sponsored by the Democrats and Republicans.
I'd encourage you to call those members.
Call your congressmen and women and senators and ask them to support this because they listen.
And if everybody who's listening to this podcast probably downloads over 300,000 times. Make sure you do that.
It makes a difference and you can be a help, be part of the change.
So Mark, thank you so much for the work you're doing to get this out there, not just for
your company, but for the field at large and advocating so hard for this.
And I'm going to keep working for this as well with the Food Fix campaign.
And I believe it's going to happen in the next years.
I think we're seeing a real sea change in the vision of how we need to deal with chronic disease
using food as medicine.
And thank you again for being on the podcast.
If you love this podcast,
please share with your friends and family on social media.
Maybe they should know about
where they can go check the zip code
of whether these services and benefits
are provided by their health insurer.
Leave a comment.
How have you used food to heal your disease?
We'd love to hear from you.
And subscribe every day to your podcast.
And of course, we'll see you next week on The Doctor's Pharmacy.
Thanks, Mark.
This is Dr. Hyman.
Thanks for tuning into The Doctor's Pharmacy.
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