The Dr. Hyman Show - How To Fix Nutrition In Schools with Kimbal Musk
Episode Date: December 24, 2019As we see a rise in the hyperlocal movement, urban farming, school gardening programs, and farm to table restaurants it’s clear there are some really exciting solutions in the works for a cleaner, h...ealthier, more sustainable food system. We just need to embrace them and keep the innovations coming. When it comes to innovative ideas that support a more sustainable, nutritious, and beneficial food system, there’s no better person to talk to than Kimbal Musk. I was thrilled to sit down with him for this week’s episode of The Doctor’s Farmacy to dig into our changing landscape of food and how he’s managed to scale sustainable eating and education as part of his model. Kimbal is a chef, restaurateur, and philanthropist. His personal mission is to pursue an America where everyone has access to real food. He’s been named a Global Social Entrepreneur by the World Economic Forum and is the co-founder and Executive Chairman of three businesses—The Kitchen Restaurant Group, Big Green, and Square Roots—with real food missions that are rapidly growing across the US. The Kitchen Restaurant Group sources sustainably grown food from American farmers, stimulating the local farm economy to the tune of millions of dollars a year. Kimbal’s nonprofit organization, Big Green, builds permanent, outdoor Learning Garden classrooms in hundreds of underserved schools across America reaching over 350,000 students every day. His tech-enabled food company, Square Roots, builds urban farms in climate-controlled shipping containers with the mission to bring real food to people in cities around the world by empowering next-gen farmers. This episode is brought to you by Thrive Market. Thrive Market has made it so easy for me to stay healthy, even with my intense travel schedule. Not only does Thrive offer 25 to 50% off all of my favorite brands, but they also give back. For every membership purchased, they give a membership to a family in need, and they make it easy to find the right membership for you and your family. You can choose from 1-month, 3-month, or 12-month plans. And right now, Thrive is offering all Doctor's Farmacy listeners a great deal, you’ll get up to $20 in shopping credit when you sign up, to spend on all your own favorite natural food, body, and household items. And any time you spend more than $49 you’ll get free carbon-neutral shipping. All you have to do is head over to thrivemarket.com/Hyman. Here are more of the details from our interview: -The development of Kimbal’s love of cooking (4:27) -Kimbal’s decision to leave Silicon Valley, move to New York and go to cooking school, and his experience cooking for firefighters after September 11th (10:27) -Community restaurants and Kimbal’s move to Boulder, CO to open The Kitchen restaurant (15:53) -Scaling the industrial food system to provide local produce to more areas (19:36) -America’s aging farmer population, the average income of farmers, and why it’s so difficult to bring innovation into farming (21:27) -How the ethanol mandate is keeping young farmers from gaining access to land, and how this lead Kimbal to start Square Roots urban farming company (25:45) -Ecosystem services and the challenges that farmers face in efforts to break away from the monocrop system (39:47) -Kimbal’s experience breaking his spine and how it led him to dedicate his life to scale bringing learning gardens to schools through his organization Big Green (47:16) -National Young Farmers Coalition and its efforts to get young people into farming (56:57) -Scaling regenerative farming (1:01:50) Learn more about Kimbal at kimbalmusk.com and follow him on Facebook @kimbalmuskofficial, on Instagram @kimbalmusk, and on Twitter @kimbal.
Transcript
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Coming up on this episode of The Doctor's Pharmacy.
You get a school garden into a school, food literacy goes up, access to food increases,
the choice of fruits and vegetables goes up, test scores go up.
Hey everyone, it's Dr. Hyman.
I want to tell you about a company called Thrive Market.
They sell all my favorite snacks, my condiments, cleaning products, self-care products, and
pretty much all the stuff in my kitchen for discounted prices, about 25 to 50% off. So I just order a box of all
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all my favorite stuff and all of its clean whole food. And again, it's between 25 to 50% off the
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It's a great morning pick-me-up.
Pomegranates are an amazing superfood,
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The organic pomegranate powder from Navitas Organics
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So not only does Thrive Market offer 25% to 50% off all of my favorite brands, but they also give back.
For every membership purchase, they give a membership to a family in need, and they make it easy to find the right membership for you and your family. You can choose from a one-month, three-month, or 12-month plan.
I go with the 12-month because it only adds up to $5 a month, and I save hundreds on my grocery
bill throughout the year. And right now, Thrive is offering all Doctors Pharmacy listeners a great
deal. You'll get up to $20 in shopping credit when you sign up to spend on all your own favorite natural food, body, and household items.
And anytime you spend more than $49, you get free carbon neutral shipping.
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and be an investor in their company. All right, let's get back to the episode.
Welcome to the doctor's pharmacy. I'm Dr. Mark Hyman, and this is pharmacy with an F,
F-A-R-M-A-C-Y, a place for conversations that matter. And if you care about food,
which if you're listening to this podcast, you probably do, this conversation is going to matter because it's with one of the leading thinkers, innovators,
and really mavericks in the field of food, Kimball Musk.
And we're going to talk all about his background, what he's doing, but he's an extraordinary
man who's taken his success in the tech world and turned it into impetus for creating a
food revolution.
He's a chef, he's a food revolution. He's a chef.
He's a restaurateur.
He's a philanthropist.
His personal mission is to pursue an America where everyone has access to real food.
He's been named a global social entrepreneur by the World Economic Forum.
He's co-founder and chairman of three real food companies that are rapidly scaling across
the United States.
First is the Kitchen Restaurant Group, including Next Door, Hedro, and The Kitchen, which are amazing restaurants at every price point,
really whole food, real food, farm to table.
The restaurant sourced food from farmers directly,
stimulating local farm economy
to the tune of millions of dollars a year.
It's non-profit, Big Green,
builds permanent outdoor learning garden classrooms,
not just school gardens, but learning gardens,
and we're gonna talk about what that means.
And they're serving hundreds of schools in multiple cities across America and underserved
communities, reaching over 350,000 students a day. Maybe now it's 420,000. Maybe it's going to be a
million. I don't know. It's scaling pretty big. We've been even talking about doing this in
Cleveland. His tech-enabled Irving farming company called Square Roots, and we've had Tobias Peggs on
the podcast talking about this, grows hyperlocal. we'll talk about what hyperlocal is, real food year-round,
while empowering the next generation of farmers, training farmers of the future, because guess
what? The current farmers are aging out fast. We're going to talk about that. He's also on
the board of his brother's company, you might have heard of it, called Tesla and SpaceX.
So welcome, Kimball. Thank you for having me on the show.
Okay, so here's a really important factoid about you. You grew up in South Africa.
Yep. And your mother was a dietitian.
Yes. How does that have any connection to what you're doing now or does it?
No it's a huge connection. My mother's an amazing inspiration for me. There's kind of two ways she's
an inspiration. One is she gave us a wonderful understanding of nutrition and how
important real food is. And then the other one is she's a really bad cook. So I took over cooking.
A dietician is a bad cook. That's right.
And so I either had to cook or I would have to eat my mother's food. And I give my mother a hard
time, but the truth is I love food and i love to cook
and she found food to be as a dietician somewhat the enemy and so it was uh um you know for me to
i was 12 years old i asked my mother if i could start cooking uh so you were a child laborer
child laborer exactly and and i just wanted the food to taste good. But I have a joy around food.
It has a therapeutic feeling for me to cook.
I can come home from a super hard day of work and cook for two hours.
And that sounds like, you know, maybe you want to take a break after a day like that.
Actually, no, the way I take a break is to cook.
And I was 12 years old.
What I found was, well, it's a funny story.
So I told my mother I wanted to roast a chicken and get some veggies
and the whole thing.
And she was like, I think she thought I was joking.
But she took me to the grocery store.
And I remember picking up these bell peppers and smelling them.
And she was like looking at me going, who are you?
What is this?
And then we went to the butcher and we don't have –
so we ended up doing bell peppers because I was 12.
I wanted to do French fries.
So I was like, I'm going to figure out how to do chicken and French fries.
That's going to be great.
And we went to the butcher and they and they butcher gave me this chicken
and i still use this lesson to this day which is put it in a the oven in in an oven as hard as it
will go for one hour and you've roasted your chicken there's really nothing else to do so
complicated pepper on it or something like that you put a little olive oil on you could put some
rosemary or something in it but really all you need to do is put it in the oven for one hour at as hot as the oven will go,
which back in those days was probably 450 degrees or something like that.
Depends on the size of the chicken, though, right?
I mean, not really, actually.
I mean, since I've cooked, I've just kind of stuck with that philosophy, and it generally works.
It's like a magic trick.
You put it in the oven.
You put it in the oven, and it comes out, and it's cooked.
And it's super tasty, and it's super easy to share for a family.
And I cooked it and the chicken came out super well.
And I was so proud of myself.
And then I did the French fries and they were kind of gray and they didn't kind of work.
We ate them because it was all French fries.
And I was really proud of myself.
But then about 30 minutes later, we all started throwing up because I had cooked the French fries in cold oil.
You know, when you put French fries in oil, you're supposed to have hot oil.
Hot oil, right.
So that it seals the oil out of the French fries.
Right, and you've got oils.
But I was 12.
I didn't know what I was doing.
And I put it into a cold oil, and I did eventually heat the oil up.
So it looked like the French fries were cooking,
but what they really were were these oil-soaked French fries.
And so I had this kind of positive experience and then, okay, wait, I really need to learn
what I'm doing.
But it was a wonderful first cooking experience and I'll never forget it.
That's so great.
It was sort of, it seemed like it was sort of inspired really by adversity, which was
your mom's bad cooking.
Yeah, exactly.
And then I started cooking and I started getting better and it was really fun i
mean cooking is fun it's a what i loved about it and i learned this over time was when i cooked
my family would sit down and eat and we would sit for an hour and i have a very busy intense family
and if i did underachievers yeah exactly exactly and if i didn't cook we just sort of pick at
something and if um and it was actually a wonderful learning experience.
You know, the fact that if I put love into the food,
then everyone would sit down
and we'd actually learn about each other's day
and connect with each other.
And I really kept that with me with my kids.
And I just do that.
I plan to do that for the rest of my life.
I think what you're saying is one of the most important things
that could be said in America today
because we're talking about chronic disease,
we're talking about obesity,
we're talking about regenerative ag,
we're talking about climate change.
But at the end of the day,
the solution is really in our kitchen.
If everybody got enamored with cooking,
which we've been basically disrupted from the food industry.
It's literally disintermediated us from our own kitchens.
Yeah, and it's taken a lot of joy out of our lives.
Right, and so the amount of joy
and the amount of connection and the amount of love,
and we often don't do real things anymore.
Everything's sort of digital tech,
but cooking is a real thing.
You're dealing with like real things that-
Tangible.
Use your hands and your smell and your taste. It's experience and at the end of it you get this amazing food
and you get to share it and celebrate with your family and community i mean that really is
a huge part of solution and i think it's the greatest gift anyone can give themselves
to learn how to cook to and cook simple things you don't need to cook fancy stuff but
in learn realize that once you get past a few basic technique hurdles
it's totally joyful it's wonderful and fun and it's a lot easier to learn how to drive a car
yeah totally exactly unless it's a tesla then it's yeah that one just drives itself
i was in a tesla the other day and i'm with this guy in in la and he's like uh you know you know this car drives itself i'm like what do you mean
he says watch and he's like put it on auto and he like it just changed lanes it stopped in front
of car i'm like whoa this is terrifying this is terrifying and it's amazing it was it was a strange
experience so i think you know one of the one of the of the things that really struck me in your story is you made a lot of success early on.
You sold a company that became PayPal, and then went to eBay.
Everybody knows that story.
But you decided after that you weren't going to go chase money anymore.
You wanted to learn how to really cook.
So you went to New York, and you went to cooking school.
Yeah, it was an interesting choice at the time. Everything was still pretty gangbusters
in Silicon Valley. It just didn't fill me with joy to work on software. Even though
you could reach a lot of people, of course you could reach the whole world, as we've seen today, but back then it was a much smaller part of the world.
There was nothing tangible about it.
And so I've always loved food
and I didn't expect for food to be my career,
but I told myself that I deserve to go to cooking school
to learn more.
Some people buy a yacht, You went to cooking school.
Some people do other crazy stuff.
And mine probably is equally crazy.
But in my case, it was really meaningful.
That's so great.
And during that time, it was right after you graduated that 9-11 happened.
Yeah.
So I live right downtown at Chambers and Broadway.
So just about 10 blocks from the World Trade Centers. And I woke up at 7.55 a.m.
from the sound of the first plane hitting the building.
And I got the buzzing sound from the doorman saying,
you know, I get to the phone,
it's like, plane is at the building,
plane is at the building.
You don't really know what's going on.
You're a New Yorker,
so you just kind of think,
some idiot has flown a plane into some building,
and I'm just, I'm gonna go take a shower.
Going back to sleep.
So I go and get in the shower,
I'm like ignoring any of this stuff,
and I go down to go across the street to the deli
to get a cup of coffee, and by the time I get down to the ground floor,
the doorman says, another plane is at the building,
another plane is at the building.
And I still can't get my head around what's going on.
Go across to the deli.
And the deli is a popular deli,
but this time there must have been 30 people in line for a coffee,
which is just not normal.
So I think New Yorkers, when they panic, they just line up for coffee.
Get cracked out. But then what happened was, as I was getting the coffee, which is just not normal. So I think New Yorkers, when they panic, they just line up for coffee. Get cracked out. But then what happened was, as I was getting the coffee,
on the radio, it said the Pentagon got hit.
And that is when people really started to freak out
and everyone just started running.
And I went and got my wife at the time, Jen,
and we just ran.
And we got to Connell Street by the time the first one fell,
and you saw this huge wall of white powder.
So you were close to that powder.
Yeah, and then policemen and firemen driving out of it at high speeds,
the policemen holding on to the outsides of cars
because you couldn't fit in the car.
You just had to get out of that.
And they were covered in white dust.
It was just extraordinary.
And then the second one, we kept going.
The second one fell when we got to Union Square.
And seeing it from a distance,
when you're right there and running,
it's a little bit of panic.
But when you're at Union Square and you see it fall it was more like reality breaking yeah like this is not
possible yeah and it it fundamentally shifted something inside me you know so i'll never forget
that and then and then you and then you decided you weren't going to take off and leave and go to
san francisco you were going to stay there and cook and help. You know, it's a traumatic experience,
but what happened, my mother,
who is a very well-known dietician,
was asked to cook for the firefighters,
and kind of laughing about our earlier conversation,
she said, you know, I can't really cook what my son can.
And then they said, well, does he have the credentials?
Because you've got to appreciate,
millions of people are trying to volunteer right now.
By the way, he just graduated from cooking school.
Yeah, he just graduated from cooking school. So i got a security pass and i worked for six weeks
cooking for the firefighters i would drive atvs of with the coolers of some of the best
food you've ever had i remember taking salmon a salmon dish with dill sauce uh cooked by some of
the finest chefs and i was more the the you know, I'm appealing the potato chef.
Yeah, yeah, the sous chef.
No, barely even the sous chef, you know,
because the people that would come in one day at a time,
they wouldn't be able to come for the whole time,
would be these famous chefs from around the world
that wanted to give their time.
And so it was a beautiful experience.
So I remember driving this ATV down,
and you get right down to ground zero,
and there was this giant pile of melting metal
and this is a week after 9-11 and it was still melting wow and you could smell it it was really
intense and i went into this gymnasium that had been converted to a cafeteria and we were just
empty room and these firefighters came in uh covered in this weird dust.
And we would feed them this delicious food
and they would connect with each other.
And they would, after about 30 minutes,
they would just kind of,
energy would kind of come back into their faces
and they'd be re-energized.
And then they would go right back out
into that giant pile of melting metal
to save American lives.
It was then I was like,
you know, I really have to work in food.
I have to do a restaurant.
I have to, I just have to,
even though it didn't match what I'd come from
in terms of scale or things like that.
So I went to Colorado.
I was blocked out of New York
and my head could not stay in New York.
It was too intense to imagine staying.
But I found Boulder, Colorado, and we opened the kitchen
and we worked with local
farmers very simple approach to food and um really our goal was to create a community restaurant
and it was wonderful we opened the doors and kind of hit a nerve people wanted community through
food so what is a community restaurant well for it was, this is before the term farm to
table came about. For us, it was working with food grown in the community, doing as little as
possible to it and serving it to the guest in a way that the guest knew which ingredient came from
which farmer. And so you'd get carrots from Cure Farm, or you might get parsnips from Monroe Farms,
or you'd get, because we are not Farms or you'd get a, because
we are not a vegetarian restaurant, we work with local ranchers, you get a pork chop from
Farmer John and that would be clear on the menu and it's now done across the country
but at the time it was a very unique idea.
And it was absolutely amazing to see how much people resonated with it. They wanted to
trust their food again. They wanted to know where their food came from. Transparency.
Transparency became just naturally how we did it without any technology. The idea was just to
highlight the farmers. And then the farmers would come in we'd bring in a farmer on monday evening
you know and that we were at the time with 43 different farmers so you're going to imagine
how a normal restaurant you know a large truck pulls up and that well their deliveries arrive
yeah we had 43 different farmers coming into the back door at any time of the day
and we would take their food and as long as we got the food by 4 o'clock, we'd tell the farmers,
we would get it on the menu.
So we would creatively come up with the dishes by 5.30
when we would open the restaurant.
It's sort of like improv, an improv restaurant.
Totally.
My co-founder, Hugo Matheson, is just an extraordinary chef.
He could just do magic that way.
But all of us participated in being creative about the menu.
And it was just wonderful to see how much people resonated with knowing where their food came from.
So, you know, one of the challenges that, you know, we all would love to eat like that.
And I think that these local farms are often not organized.
Everybody's doing their own thing.
They don't have a distribution system that easily gets things to all host of restaurants.
I mean, you partner with them directly.
But it seems like there's an interest in using tech to actually aggregate these small farmers
and create distribution systems that bypass the traditional big-
So in Colorado, which I think is leading the way, is there are groups that do the actual organization of it.
So if you're a farmer that wants to work with the kitchen now, you would work with Growers
Organic in Colorado, and they manage the pickup from the farm and they drop it off at a convenient
time to us, which is really, really important when you're running a restaurant.
Back in the early days, we just figure it out, but after time, you're like, okay, this is exhausting. Let's have a little system here.
So Colorado has got a good system in place, but we do always need more innovation in the space.
Yeah, there's a guy I met in Cleveland who actually created a company to work with
hospitals and schools and big institutional food providers to actually aggregate small
farmers in the community to bring them all together.
So they don't have to do it.
The farmers don't have to do the work.
Farmers can focus on what they're good at, which is growing food.
Institutions don't have to do the work.
And it all is seamless.
And I think that will help.
But do you think this is scalable?
I mean, in terms of the industrial food system, it's so big and it's so massive.
Well, we've seen Gordon Food Service is a partner of mine or ours at Square Roots,
where Gordon Food Service is one of the largest distributors of food in the country.
And they have a passion for real food. And the challenge that they have found is,
if they want to bring basil, for example, to Michigan in January, they've got to get it
shipped in from around the world. It's simply not grown there.
And it's not a choice of theirs.
They have to ship it.
And they tell us it takes 11 days to get from a farm to their distribution center where
they can then, then they have to get it to a restaurant or a grocery store.
And this is a company of massive scale that wants to be part of the solution.
And they came to us at Square Roots, which is our urban farming company, and asked if we would build our campuses of young farmers.
We train young farmers indoors to grow indoors if we'd build our campuses on their distribution centers. So we can now harvest basil in the morning and their trucks are right there
and it gets to their customer within two hours,
which of course means the food tastes better,
of course means they trust the food,
there's total transparency.
And it's more nutrient.
It also lasts two weeks
because it doesn't have to sit in transit for 11 days
and you don't design the food for shipping,
you design it for taste and flavor.
Right, amazing.
So you know, one of the things about Square Roots,
which is the indoor farming company
that can be urban and shipping containers is so great,
is you use tech and it can grow certain types of crops
and not others, more leafy greens and herbs and spices.
But it was in part response to a farming crisis
in this country where the farmers are aging out.
So can you talk about what's happening
in the farm landscape in America
and why we need to bring new farmers into the landscape?
Yeah, sure.
No, I spent years working on this problem.
What I would do is there's a farmers conference in Iowa
where you can actually go and meet with farmers
who own most of the...
Iowa is mostly small-hold farmers, so average farm size is 160 acres. So you can kind of... it's all sort of... but you could imagine kind of going in and talking to farmers directly and
maybe there's a way to get into the business. The average farm size in Iowa is 160 acres?
I believe so, yeah.
That's the homestead size.
Well, there is a rule in Iowa,
you're not allowed to own,
no corporations are allowed to own farms in Iowa.
So even if you wanted to create a conglomerate of farms,
you'd have to do it by yourself,
not as part of a company.
Wow.
Yeah, so it's a couple of rules like that
that keep the farms, on average,
well, there are plenty of big farms in Iowa,
but they are owned by one person or one family.
And I think you're allowed to have
only up to 40 family members
are even allowed to own it.
So if you have a big family,
eventually you've got to figure out
what to do with your farmland.
Wow.
Yeah, so a lot of rules in place
that actually make it possible
for people to get into farming.
And also to protect it,
to be a small family business idea.
So it all sounds good,
but the problem what I found was you go to the conference
and the average age was not 58 or 59,
which is what people say is the average.
The average age was more like 82.
Really?
You're not just being facetious?
I'm not being facetious.
The actual, in Iowa, 60% of the, sorry, let me,
yeah, 60% of the farmland is owned by people over the age of 79.
What?
So if you go to Iowa to actually purchase land or get into the business,
you're negotiating with an octogenarian.
And what I discovered was, you know, I'm an immigrant,
South African, maverick, whatever you want to call it,
with a cowboy hat coming in to chat with these farmers.
And I'm negotiating with an 85-year-old grandma,
and it just didn't go well.
Let's put it that way.
And what I found was that they have this enormous emotional attachment to their land.
What they want is their kids to farm it, and they want their grandkids to farm it.
But they're not doing it.
And they're not doing it, because the business sucks.
What the average income
of a farmer is?
Well, if you have
a 100-acre farm in Iowa
in a good year,
which we haven't had
a good year for a few years,
you'd make $22,000.
So if you imagine
you're a young farmer.
And the average income
of most farmers
is negative $1,500.
This past two years,
two years in a row,
it's been negative $1,800
for a 100-acre farm.
So it's just been a disaster.
In fact, we have the worst year for bankruptcies in a generation this year amongst farmers.
Almost 600 farmers went bankrupt.
And it's just awful.
And so the reason is because they're so emotionally attached to their land.
They want their kids to farm it.
And as a result, the kids don't take it over.
And most farms are bought through estate sales.
So someone passes away and then the family doesn't want it.
That's how you can acquire land and go into farming.
And man, that's just too depressing for me to figure out.
Yeah, well, you said you wanted to go outside of Chicago and buy 10,000 acres.
Yeah, the idea was I'd get 10,000 acres.
The problem is you have to buy 160-acre piece of land
from a farmer when they pass away,
and then you have to wait for all of your neighbors to pass away to get...
You'll be 82 years old.
Exactly.
So you just look at...
You run and you're like, this is not going to work.
Yeah.
And of course, that's why there's no innovation in this space because the farmers are aging
quite, and bless their heart.
I mean, they're not doing anything wrong.
They're doing what the government's telling them to do.
It's just that what the government's telling them to do is kind of stuck in the past.
Well, yeah, the whole financial system of the farming supports all go to producing these
monocrops.
You were saying that ethanol.
Yeah.
I mean, we now, ethanol is one of those unique things.
I think it might be one of the only things that is equally hated by environmentalists
and oil companies.
It is an absolute waste of land because you're taking 25 million acres of land, which is
American farmland.
People say we need to feed the world.
We have run out of things to do with our farmland to such a degree that we've given away 40%
of our farmland to growing ethanol.
It takes a gallon of oil to make a gallon of ethanol.
So it has no environmental, there's no positive impact on the environment from use of
fossil fuels. Because of all the inputs, the fertilizer, the tractors. But then also you have
the pesticides and the Roundup and the GMO, it's all GMO. And so it's disaster for the environment.
Nitrogen is killing our rivers. So it's a total disaster for the environment. On the other side,
the oil producers are saying, why are you making us do this? This is not disaster for the environment. On the other side, the oil producers are saying,
why are you making us do this?
This is not really helping the cars.
This is not really making a difference environmentally.
But the reason we're stuck in it is because
what else do you do with these farmers?
You can't say to them, sorry, guys,
the government cannot say to them,
we're just going to stop buying ethanol from you
or stop making people buy ethanol from you.
Because those politicians will be voted out of office very quickly.
So what do you do?
And I think it is a real problem.
But as a result, young farmers do not have access to land.
And that's a reality.
And you can't get around that.
And that's when I started working on indoor farming
to create a company, Square Roots is a company,
we're based in Brooklyn, we have another campus in Michigan
where we bring young farmers in for one year.
They run a climate farm, so it's a shipping container
converted to an indoor farm.
It's-
And you can regulate and change the climate
depending on the plant.
It's amazing how wonderful the food we can create. One of our farmers did their research and found
out that Genoa, Italy has the best basil, which actually is where basil comes from,
so that makes sense. But there was a particular summer in 1997 where the basil is known to have
been the best. Like a year of wine.
It's like a year of wine, exactly.
And in that area, of course, they keep track of this stuff
because it's how important it is to them.
And so this young farmer mapped out what times does the sun come up,
what times does the sun set, what days does it rain,
the humidity, the carbon dioxide, the oxygen levels, and the nutrients,
and recreated Genovese basil from 1997 in their climate farm.
And it's just extraordinary.
The basil is more aromatic.
It's got more oils to it.
It's got a softer texture.
It's absolutely delicious.
But there are a few other things as well.
We don't have the same length of stalk.
So if you have a Genovese basil from 1997,
it's all leaf and very little stalk
just because of the nature of the season.
In America, if you buy basil,
you open the basil container,
it's just a whole bunch of stalks with some leaves in it.
Our basil is this wonderfully unique basil
that has, it's really mostly leaves
and it's beautiful, delicious, aromatic basil.
I'm dying for my basil tomato.
Yes.
That's my favorite thing.
And you can pick it up in New York and Michigan.
I'm going to Brooklyn.
Yeah, Brooklyn, exactly.
And we sell out and we have requests
from all of our grocery stores to continue to expand.
So we're working hard to do that.
That's what you call hyperlocal.
The furthest distribution point, as you said, two subway stops away.
Two subway stops, exactly.
And it's actually quite fun because the demand keeps growing and we keep adding production.
And we still sell out before the second subway stop.
So we're wondering when the day is going to come.
We're like, oh, we have to go three subway stops because we have a little more than we expected this week.
Yeah.
And, you know, economically, does it work?
In other words, could you put this in the Bronx and in underserved neighborhoods?
Could you produce greens and things that actually could serve that local community and provide jobs and help everybody?
Yeah.
I mean, for sure, we love working in underserved communities.
So that's Square Roots is in Bed-Stuy.
And it's just part of my personal mission to bring real food to everyone
is to get these farms into communities that would normally, you know,
have not ever seen a basil plant.
I mean, folks would grow up in that area and have never been out to a farm.
So I love that. The economics work pretty well. We think that over time it'll work very well.
But the goal is to empower young farmers. And so we just need to make sure we have a living wage
for those farmers. It's a one-year program. And we are able to do that very well. And then as the
technology improves and our production improves,
the economics become more and more sustainable and we can expand to the Bronx and we can expand to
other parts of the country and eventually the world. I mean, this will be how,
if we want to empower young farmers, this is how we will empower young farmers to get into
the food business. And how does what they learn at Square Roots translate to traditional farming?
Does it translate?
They want to work on a regenerative farm
or go upstate or go out to a...
In fact, we have a graduate from our program last year
that works up at Stone Barns,
which is a phenomenal farm in upstate New York
run by Dan Barber.
It's probably the premier farm in the country.
And he got recruited by that farm to... In fact, he had to come to us and say he
needs to leave the program a couple months early because our program ends in October and they
needed him in July. And we said, that's the whole point. Go, go and be a farmer. That's the whole
point. But we have about 80% of our graduates. We've now got 42 farmers either in training or graduated.
80% of our graduates stay in the food business.
Many of them stay in indoor farming.
Some go to outdoor farming.
We have one farmer that is up in Bronx working with the organization Teens for Food Justice
and helping kids and teenagers get access to real food, which I love.
I mean, that's just, if I can create more people like that, that's just, if we played
a, even a tiny role in that person, him making that decision to help kids in the Bronx, I
love it.
I mean, it seems like a key part of the solution to some of what's happening, but, you know,
there are, there are criticisms that people talk about.
I've heard Dan Barber sort of questioning from a purist as a chef, what is the quality of it?
What are the nutrients in it?
And think about human health, because I'm a doctor.
You go, okay, well, we're gonna learn about
vitamins and minerals and how important they were
and how critical they were to life.
So we took food, we processed it intensely,
and we threw some vitamins in there.
So we threw fortified flour.
But it turned out that that's not that great. And yes, you get the vitamins, you don't see rickets, you don't see, you know,
horrible berry, berry and pellagra and all these horrible diseases. But, you know, you're not
actually getting the richness of what's in the soil that brings the phytonutrients, for example,
into the plant that all help you. And so when I think about, you know, the soil, soil is so
complex, it's so rich, especially when you have real organic
matter, not the stuff we grow food in, which is mostly dirt. It's using heavy intensive pesticides
and fertilizers and herbicides and so on. But how do you sort of answer that question of
the complexity of the soil, all the microbes extracting various compounds from the soil
that go into the plants that actually make it nutrient dense? How do you sort of answer that
question?
Well, on the nutrient side, that's an easy part.
But I think there's a more complex answer.
Nutrient part, when we run our climate farms,
we can actually adjust the lighting and nutrients
to increase vitamin C or increase vitamin D
in the actual basil.
We can actually do that.
It's pretty amazing.
What about the phytochemicals?
For example, basil is full of all these things that aren't vitamins and minerals that are
phytochemicals that give it its potent medical benefits.
Well, I will say that the oils in the basil are much higher than you'd get in a soil-based
farm.
So the aromatic oils that really make basil what basil is.
So I'm not an expert on those phytonutrients,
but I would have guessed that it actually does a good job.
But there's a month in the year when a soil farm is absolutely better.
In June, you grow basil in upstate New York.
I mean, I agree.
It's much better.
The complex answer, though, is... Let me finish that.
For the other 11 months, if you try to grow basil in upstate New York, it's kind of okay. It's just
not that great. So for us, we really produce the same basil all year long we get um uh 12 to 13 seasons a year oh yeah that's
pretty good so a farmer is busy all year long it's not a feast and famine kind of experience a real
it's a real occupation um so so so our basil is is the best basil in new york but there are times
in the year except in june in june exactly but also you have to get it from a really good farm in June.
Yeah.
And of course, that's all sold out and it's very hard to get.
So what's nice about Square Roots is we can get it to you all year long.
And we also sell out, but we are able to expand, which is great.
But the more complex answer is that it doesn't really matter because we don't have access to soil. But if you want to grow basil in upstate New York,
you better be a multimillionaire to start
and have about 10 years to find a farm.
And then build up the soil.
And then build up the soil.
And so in order for me in my lifetime to have an impact on the food we eat, bringing real food to everyone, I looked at working with those farmers in Iowa and I just saw 50 years of trying and maybe scratching the surface but not really making a difference. With Square Roots, what I
love about it is we are currently training 20 next generation farmers right now. And next year,
we think we could get it to 50. And the year after that, we could get it to 250. And the year after
that, we could get it to 1,000 farmers being trained in one single year.
That's incredible.
And then I look at it and go, that gets me going.
That I love.
Let's talk about the farmers then, because you mentioned this ethanol mandate, which
requires 25 million acres, which is what?
That's like the size of the Central Valley in California.
What percentage of our-
That's 40% of all our corn being farmed.
40% of our corn.
40%.
So we think we grow corn for food, but it's actually for-
The Feed the World mantra was all done by Monsanto. And basically Monsanto said that,
was a marketing genius, said that we all have to feed the world, this is our mission. And so
the American legislature, they had a lot of lobbyists. You tell a senator that we need
to feed America, they're like, of course we do. And they were almost too successful.
Yeah.
Because in the end, this is in the mid-2000s,
the government said, hey, wait a minute,
we don't actually know what to do with this food.
What are we going to do with it?
There was not enough people in the world to eat it.
We produce about 300 more calories per person on the planet today
than people need to eat.
We produce enough calories for everyone in the 60s.
Yeah.
So like we don't need more calories.
But what happened is in the mid-2000s, the Bush administration was basically not going
to get reelected because people who are farmers are older and they vote.
Yeah.
And so we ran out of use of the corn. So he created the ethanol mandate
so that any extra corn being grown would be forced to be used as ethanol. And it sounded
good from an environmental perspective. It's been a disaster, but at the time it sounded good.
And what it really was, was a giant subsidy for those farmers. And it quickly grew to be 40% of our production.
Stunning.
40%.
Right now.
Grown in ways that are destructive to the earth.
Totally destructive.
Destroy our waterways.
Poisoning the waterways.
Creating climate change, soil erosion.
And this greatest sadness for me is preventing that land from being used by young farmers.
So it seems to me that, I mean, this is the first time I really put the whole ethanol
mandate together and I've been studying this for a while, so I don't know how I missed
it.
But just the idea came to me, well, if we have 25 million acres, 40% of our land is
used to grow ethanol that neither environmentalists or the energy industry think is a good idea,
why not turn all that into regenerative farms
and bring new farmers in
and create a whole program of regenerative ag
on these 25 million acres?
That is the right thing to do.
That is absolutely the right thing to do.
It's like, what?
Yeah.
And by the way, all you have to do-
And everybody wins.
All you have to do is remove the ethanol mandate
and it would happen automatically
because people would be forced to sell that land
to regenerative farmers.
So it's, but of course, whoever does it is going to get elected out of office.
So you have to have someone.
Because those people vote and they're valued.
But you help the farmers transition, right?
So a smart politician would create a transitional plan.
Absolutely.
Because that's what we need.
We need investment in regenerative farmers.
We need invest.
I mean.
Because regenerative farming, if you can actually get access to the soil, is a carbon sink. You have
food that is real food grown for their community. You have millions of acres outside cities like
Chicago or St. Paul, Minnesota or Indianapolis or Detroit, in Cleveland. Millions and millions
and millions and millions of acres that would get freed up for regenerative farming.
Yeah, it's true.
You know, we actually, in some countries, they pay the farmers to restore the environment.
They call it paying for ecosystem services.
Exactly.
Farmers can play this amazing role, but we are stuck in a system that does not allow them to do it.
In fact, the government will punish you if you change from corn and soybeans
to growing real food.
Yeah, it's true. I mean, in Costa Rica, they pay the farmers for putting carbon in
the soil, for farming in a way that holds water in the soil, for farming in a way that
restores biodiversity and brings back pollinator species. They actually pay the farmers for
that. And it's happening in various areas around the world. Because we have to actually
look at the true cost of what's going on. And the ecosystem services that we use up around the world is like $124 trillion.
That's more than the global economy.
And what if we just sort of flipped it on its head and said, hey, why don't we start
paying for restoring the environment instead of extracting all these resources from the
environment?
We can actually make food that's better for us, make food that's better for the animals,
I mean, treat
the animals better, and actually restore the ecosystem and be more profitable.
Yes.
I mean, what's so sad about Iowa is all of the farmers are losing money, but they cannot
change from pumping the soil with nitrogen fertilizer and growing corn and soybeans,
because otherwise the government will truly punish them.
The Des Moines Waterworks, the utility in Des Moines,
is suing all the farmers in Iowa for putting so much nitrogen in the water
that it's killing people.
Yes.
Yeah.
And Lake Erie became a person, in a sense, by the legislature
because it has rights now.
Yeah.
So they can't poison it.
And the problem is the farmers – so can you imagine Des Moines,
which is the capital of Iowa,
suing the rest of Iowa and the rest of Iowa saying, well, we don't have a choice because you guys in Des Moines have told us we can't farm anything else.
Yeah.
It's just an awful trap that we were stuck in.
Well, it seems like an elegant solution to just end the ethanol mandate, change the regenerative
farms, bring in new farming, young people care about this.
I would seldom give credit to Donald Trump, but he actually has been trying to do that. change the regenerative farms, bring in new farming, young people care about this. It just seems like.
I would seldom give credit to Donald Trump,
but he actually has been trying to do that.
He has?
Yes, yes.
Ending the ethanol mandate?
Maybe not ending it entirely, but reducing it.
I can't even put a rational thought on that administration.
I can't rationalize it.
It's even hard to talk about.
It's hard to talk about.
I can't even explain what's going on.
But the point is that even he is backing off
because this is a very powerful group of voters that are old
and they need a proper plan to transition.
I think that's right.
Just removing the ethanol mandate.
You can't do that.
You just can't do that.
You have to have a plan that really does support the farmers.
As I said this past year, to have 600 farmers go bankrupt,
and these are big farmers that normally would thrive.
That's not okay.
You know, what's interesting interesting i just talked to a farmer
gabe brown uh you might have heard about yeah who told me the story of how you know he went from
a traditional big 5 000 acre industrial farm with tons of chemical inputs which was basically
decimated during hailstorms and multiple years of drought and hail storms and he converted to
a gender farm and he says now he doesn't use any inputs he uses rainwater yeah he uses the
fertilizer that comes from the cows and the beans that he plants he uses cover crops no tilling crop
rotations integrating animals and plants into the farm cows pigs chickens that's absolutely the
answer and he said he, he does far better.
His farm's more resilient to weather.
He's making actually a profit.
Yeah.
He said, he's making, I asked him, I said, how much more are you making than your neighbors?
He says, 20 times more.
And I was like, well, if this is more profitable for the farmer, it's better for the environment.
It creates better food for humans.
It treats the animals better.
It seems like a no brainer.
Yes.
I mean, the challenge is that the farmers are so old.
Gabe isn't as old.
But if you're 85, it's kind of hard to innovate.
How can they even be farming?
Well, what happens is they assign it to a management company that does a good job of doing whatever they say.
But the most profitable, just not very profitable, is just do exactly the same thing, corn and soybeans.
And there's no risk in it either because if things fail,
the government steps in with crop insurance and subsidies.
So it's really, think of it more like a pension.
And they don't actually do any farming.
So in order for it to be innovative, we need that land to be unlocked.
We need a transitional plan that encourages young farmers to take on that land and farm regeneratively.
And I think it's not that complicated to do that, but it's going to require understanding that the folks who own these farms, they also need to be treated with respect as well.
It's not their fault that they're doing this.
This is what the government has told them to do.
They're being squeezed by our government policies
and by big ag,
and it's like they're the ones who are suffering the most.
Yeah, and another thing the government could do
is just not punish you if you do change.
Like if you change from growing corn and soybeans
to tomatoes, for example,
the government will not back up that insurance.
Right. So if you have a big soy farm and you want to have 10 acres of tomatoes,
you lose your ability to get crop insurance for your soybeans.
The government will not back you up.
Yeah. It's pretty crazy.
And that's not okay either. So there's things that were created 50 years ago
by the lobbyists of Monsanto that if it wasn't a crop that they supported, there was
just simply no legislation to support it.
And Monsanto is getting its comeuppance right now.
And unfortunately, getting out of that system is going to take a lot of effort politically
as well as culturally.
Yeah, I mean, you're focusing on the ground
with real solutions for how people find
and eat real food in your restaurants.
You're doing it through disrupting farming
by bringing in urban farming
and training the future generation of farmers.
And you're also doing it in schools.
And because schools where kids start to learn about food,
it's where they get hooked on bad things.
And our curriculums have been disrupted
so that there is no longer home ec. It was an intentional initiative by the food industry
to remove home ec from schools and it was successful. And we have changed, trained,
now raised generations of Americans who don't know how to cook. So you're trying to change all that
and what's interesting is that a lot of people talk about school gardens and helping with school lunches and all that's great but at the end of the day you have to retrain kids to learn about food
nutrition and you've done it not just with the gardens but integrating the gardens in the
curriculum so can you talk about yeah so how that works yeah why it's why big green is such an
important big thing has become my proudest achievement. And I am so happy, the team that we have at Big Green, what we've done.
So PayPal was kind of a footnote?
Yeah, exactly.
That was the old days.
And I think what I found, when we opened the kitchen in 2004, we took some of the profits
and we supported school gardens in the community.
One of our first employees wanted to do that.
And we thought that would be a nice way to give back. And every year
with a lot of financial support from us and others, this person was able to open two new
school gardens a year. And I had a very serious accident in 2010. So between 2004 and 2010,
I was getting really frustrated that we couldn't reach that many more kids. It was very effective.
You get a school garden into a school, food literacy goes up,
access to food increases, the choice of fruits and vegetables goes up,
test scores go up.
I mean, if you do the same science lesson in fifth grade in a school garden versus in the class, test scores go up by 15 points on a 100-point scale.
Is it because they're eating that food or because they're just learning?
Well, I mean, it's experiential. They're having fun. Exactly. I mean, imagine learning out of
a textbook versus being in a garden. I mean, you're just going to remember and learn that better.
So it did work, but it just didn't scale. And I got really frustrated. And in 2010,
I had a very serious accident. I went down a ski hill on an energy,
one of those sanctioned children's runs.
It wasn't an illegal thing.
You never saw the age limit.
You're not supposed to be on that over 10 years old.
They should have been a height limit.
I'm six, I was, I'm six four.
Weirdly, I'm six five now because of the surgery.
But-
No, that's an index.
No, no, exactly.
People are going to be writing in,
how do I get the height extension
surgery well you break your neck you break your neck um and so uh i went down the ski hill
the tube flipped it was meant for a kid so i i'm six five and and it just really wasn't meant from
from someone of my size it threw me landed on my head going 35 miles an hour broke my spine at c6 and c7 ruptured the
spinal column uh paralyzed for three days and if uh it i mean it's just impossible to describe the
the lack of feeling with paralysis paralysis, there's no pain.
There's just nothing.
Like the void.
It's just you watch your body, and you just can't move it.
You'd send the signal to your left hand to go move,
and it just doesn't move.
You just can't believe it.
You just cannot process it.
And the doctors actually were telling me that the way I broke my spine, my neck,
was they could fix it. There was bleeding in the spinal column, so that was causing the paralysis.
But if they can get in and fix it fast enough, I'd get feeling back and hopefully motion and so
forth. But I remember them telling me this, and I was paralyzed, and I'm thinking to myself,
oh no, okay, it's going to be fine, It's going to be fine. And there were just tears streaming down the side of my face. I just had no ability to
process what was going on. It was just absolutely awful. And three days later,
they did, the surgery was successful, but I also had to be horizontal for two months in as part
of the therapy and i think uh so while i was in hospital while i was paralyzed and they were
telling me they could fix me i said to myself that if i did they did fix me i would figure out
food and how to scale real food bring real food to everyone because the hospital food was so bad
well partly because i had been working in food but but I couldn't scale. I had this block in
my head that you can't scale school gardens, you can't scale restaurants. That's more precious.
You never heard of McDonald's? Yeah. That's the weird thing. It's obviously scalable.
But I had this block in my head. And when I had this accident and I was sitting in hospital,
I said to myself, I'm going to give this a try. I'm going to focus
entirely on food. It was a restart in my life. When you break your neck, you get permission
from everyone to do anything at all. My joke about it is if not for the physical trauma,
I highly recommend the psychological awakening. Yeah.
Because what I got out of that was permission to be myself.
And myself was worth it. You came right up against your mortality.
Exactly.
And you look back on your life and you say to yourself that,
I told myself that I have this capacity to do good things
and I'm good at building
businesses, I'm good at leading people. And I had done my restaurant and I'd done a little bit of
work in school gardens, but most of my effort was in the technology space, which really just did not
get me going. Didn't hit your soul. Yeah. And many other people are even better at it than me,
you know, and good for them and they should do it but for me what where i'm uniquely gifted at is
i love food and i love cooking for people and i'm good at building businesses and so
i just gave myself permission to combine my purpose and my passion and uh it's just been amazing
yeah that's such an incredible story you know i went through a similar crisis that changed the
course of my life, which
was I got very ill like 25 years ago and having to figure out how to get better led me to
sort of want to tell the world about a new way of thinking about medicine and the body.
But it's really about systems thinking and it's about ecosystems.
And that's sort of what's led me to think about farming and all the things that we're
talking about today because they're all connected.
If we don't fix these problems, we're not going to fix our health.
We're not going gonna fix our economy.
We're not gonna-
I've gotta give you a shout out.
One of my team members, his name's Kevin,
his daughter struggled with asthma for years.
Yeah. Chronic asthma.
And we'd go to the doctor, they'd give her medications,
and never worked.
And he read your book, Eating to Beat Disease.
That was William Lee's book.
Sorry, that's William Lee's book.
Yours is What the Heck Should I Eat?
Yes, Food, What the Heck Should I Eat?
Sorry about that.
William Lee is good.
Well, I love William Lee, sorry.
But he read your book and changed the way his daughter ate.
And not only did she improve and she's a healthier kid right now,
but he actually went to her doctor and took your book in. And the doctor said that your book was the best approach to eating that she, as a doctor, had seen.
And is now prescribing that book to her patients.
Well, it's not based on ideology.
It's like really honest.
It's like, here's what we know.
Here's what we don't know.
Here's what we're sort of learning.
And like, here's how to eat that's better for you and the planet.
And it's sort of pretty simple. Yeah. And brings i mean i'm just a shout out thank you that i really
appreciate that i know like old i interact with every day so that's amazing so so you you're
going to get this school of curriculum out there to not just thousands but millions we're we're at
350 000 kids every school day. We're at 650 schools.
We combine the curriculum of science,
what kids learn in science in the classroom.
We bring it into the garden,
and they actually learn their science lessons in the garden
so that the teachers don't have to do extra work.
They just go outside to teach the same lesson.
It's one of the maybe right or wrong thing to do, but we actually know what paragraph of what textbook is being taught at what hour of the day in every district.
So we can, I mean, it's just because that's how teachers are trained to focus on.
It's amazing how structured it is.
Unfortunately, I wish teachers had a bit more freedom.
But as a result, we can say, oh, we know that you're going to teach, but we do plant a seed
day on the first day of spring.
So March 19th, this coming year, we get teachers across the country to pledge to plant a seed
with their kids.
But what we do is we know the paragraph in the science textbook they have to teach on
that day.
And so we can say, here's the lesson.
So let's all go teach together. And
in the classroom, if you're in the northern climates, and outdoors if you're in the southern
climates, and you'll plant a seed with your kids. And our goal of this coming Plant a
Seed Day is to get every teacher in America to pledge to plant the seed with their kids.
So you're teaching also them cooking, you're teaching them about food, you're teaching
about nutrition, you're teaching also them cooking. You're teaching them about food. You're teaching about nutrition. Well, anytime the food comes out of the garden,
you deal with kitchens in schools which are not very sophisticated.
So they're really…
Deep fryers and microwaves mostly.
Yeah, basically warming ovens.
And so there are things that you can do really well.
So if you give kale from the garden to a kitchen worker,
they can put the kale in an oven, warming oven, and bake it.
Make kale crisps.
And make kale chips.
Yeah.
And it's absolutely delicious.
A little bit of drizzle of olive oil, a little touch of salt, and you put it in these warming
ovens.
And so that's a very popular ingredient that's cooked from our learning gardens, that it's
absolutely delicious.
And anyone at home, go get some kale, make sure there's no water on it, put it in the oven, 350 degrees for about 30
minutes, a little salt and olive oil, and you'll have kale chips, which is like French fries.
It's sort of like your chicken.
With all the nutrition you can imagine.
Sort of like your magic one hour chicken.
Yes, exactly, exactly. Cooking is not that hard.
Yeah, it's really true. So you've been thinking long and hard about the food space and you've been acting in these
sectors, farming, school gardens and learning and restaurants.
As someone who's really deep in this, looking at our global food system, looking at our
food policies, what really needs to change and how are you working in the advocacy space
or are you sort of working in the advocacy space or are you?
You know, I did work,
I toured the Congressional Halls with Tom Colicchio who's so passionate around policy
and he does great things in that area
and I respect it.
It's just not good.
It's not like I didn't find it good for me.
You know, like I-
Doesn't ring your bell.
Yeah, for me, I'd rather-
You don't like hanging out with politicians who don't get anything done?
Exactly.
Oh, my God.
It's so against my DNA.
It's just crazy.
So I support Tom and I do everything I can to help him succeed.
And there's another group called the National Young Farmers Coalition, which is a lobbyist
for young farmers, which, of course, the young farmers don't pay them anything. So it's a nonprofit that people who care about farming support,
like myself and a few other folks.
But those folks understand Capitol Hill.
They understand the patience that's required.
And I trust them to help move legislation forward.
But they need more help. they need as much of us as
possible to help them either uh with political support where we actually go to the congressional
hill and and and and support folks like tom and national young farmers but um also financial
support if there's a non-profit out there you guys want to support us called the national young
farmers coalition yeah and um that's how those guys are really working hard to figure out how to get young
people into farming, give them access to land. If they don't know about square roots, they'll
let people, let young farmers know about square roots if they happen to live in one of the cities
we're working in. But it's about getting those young young farmers engaged which is going to be both political support which um which i support others to do because i i don't have that dna and then actual
entrepreneurial support of figuring out how to how to create businesses that work for young farmers
well it's true there's so much innovation in this space you know in food and ag it's a very exciting
time it's really one of the fastest growing sectors of innovation and funding from venture
capitalists and i mean it's just striking.
And, you know, it's sort of bypassing the government in a way, which is actually what's needed.
I mean, I grew up in South Africa where I grew up during the apartheid era.
I was in protests, anti-apartheid protests, you know, my teen years.
I grew up with such a skepticism of government's role, just how bad it could be,
frankly.
And in America, I'm not suggesting government shouldn't play a part.
They should do their part.
But I don't come at it from a perspective of the government's going to solve our problems.
I come at it from the perspective that we're going to probably solve it despite the government.
And unfortunately, I think in the food world, that is becoming the case.
You know, it's interesting.
We were at this conference where we met called Food Tank.
And Sam Kass, who worked with the Obamas on their food policy and nutrition standards,
he said, you know, we don't have a food movement.
Now, many people sort of disputed that who were in the audience.
But I think what he meant was we don't really have an organized force that's lobbying
and creating coordinated policy and strategy.
There is that group, the National Young Farmers Coalition.
That's one sector.
I think he's right though.
I think for the most part, the only lobbyists out there
are the ones protecting the entrenched corn
and soybean industry, the ethanol industry.
And those are the wrong people to succeed.
And unfortunately, because there's no one to be a counterbalance, we do struggle on
Capitol Hill.
That being said, Tom Kalikow got up right after that and said, hey, wait a minute, let's
give ourselves some credit.
There's wonderful programs that have been successful because of the food movement in
Washington, D.C.
So I think it's good for the
provocative talk, but I actually do think that there is some success happening and we should
be proud of our achievements. It's just the beginning though, and we have a lot of work to do.
So if you were in charge, you were king, you had autocratic power, which would be awesome for a
minute. Sometimes autocracies are great. I mean, Saudi Arabia, they put in a 50% soda tax
and 100% energy drink tax.
Nobody's going to bother them.
What would you think are the biggest things
and levers we need to pull to change the food system?
You know, I think the answer is really simple.
It would be a program, a government program
that empowers young farmers to buy land from older farmers in Iowa.
And you'd start there, but that doesn't mean you only do it in Iowa, but you could, just to keep
it simple, if someone wants to buy 100 acres or 1,000 acres, there needs to be government support
for that, because that is expensive. And then there needs to be transitional support, because
the young farmers are not going to come in and farm corn and soybeans.
That's not interesting to them.
They don't make any money anyway.
It's not aspirational.
So it would be a program that would subsidize young farmers
to get into the business, not a giveaway,
but maybe a loan or some structure like that
that would only qualify if you grow real food.
And that I think would actually be very, very cheap for the government to do. like that that would only qualify if you grow real food.
And that, I think, would actually be very, very cheap for the government to do.
Yeah.
It would be received with joy from the farmers in Iowa today because young people would come back into their community.
And young farmers would get access to land in a way that they could build a profitable
business like Gabe Brown.
And everyone, I think, would be really happy.
That's true. I think you're right.
I mean, the UN came out with a report that said that for $300 billion,
which is the amount the world spends on military spending in just 60 days,
which is about one-tenth of what we spend on obesity and diabetes
alone in this country, which is an annual economy of Chile,
which I don't think is that big.
We could literally massively scale regenerative farming,
and that would delay climate change by 20 years,
giving us more time to figure things out.
But it's also a carbon sink, so it continues to get better in 20 years. better right in 20 exactly so it's like it's not just ending emissions we have to reverse
it exactly and you know i was i was sort of surprised um the head of the google food program
and i were sitting having dinner last night and he said if you could do one thing to transform
everything that you're talking about around food and health and disease economy i'm like what would
it be and i was like and i i don't really think i thought about like what's the
one thing but i i was forced to think about it and i said really scaling regenerative agriculture
because i realized that all the problems connect if we create better land stewardship we solve all
our environmental and climate problems we uh revitalize the economy by creating more jobs.
We decrease our federal debt
by ending a lot of the chronic disease
that's caused by the food.
We make people healthier.
And I'm like-
We're less reliant on selling food to China,
which is truly a trade enemy.
So it's like you create an environment
where you restore the land,
you restore the economy,
you restore human health,
you restore communities, you sort of end injustice.
It sounds kind of simple, but I'm thinking about it more and more.
I think it is a critical, if not the most critical solution because it's sort of this
downstream wave of effects that helps everything.
Yeah, and it really is not expensive.
What we learned at Square Roots is we have 10 climate farms in Brooklyn.
And when we did a call for applications, I just did a blog post.
And I was curious, how many applications would we get?
We got 1,100 applications for those 10 climate farms.
Really?
1,100.
Wow.
So you're getting like PhDs from Harvard.
We have some of the most amazing, our young farmers are the best and the brightest
of people who want to be young farmers.
It's really a wonderful group of farmers.
But the demand for being a young farmer is extraordinary.
You just, you need to make it possible.
So what we do at Square Roots
is we give them a one-year training program.
They come in, they grow basil or mint or chives or other products that we're working on, we'll announce soon. And it's fun
for them. And it's a campus. So they're with other farmers and there's a community element to it. We
do community events. And they do it for one year, they get paid a living wage, they love what they
do. And then they go off into the food world and they become a soil farmer or an indoor farmer.
One of them is doing a PhD.
Very cool.
One of our graduates got into the hardest ag school in the world to get into.
It's in the Netherlands.
And I believe she got in as a PhD candidate even though she only had an
undergraduate.
So she jumped to PhD, which is, if anyone knows, that's really, really hard to do.
And it's the hardest university in the world to get into because of her experience at Square
Roots.
So it's this extraordinary training platform that lets young farmers get access to farming
so they can find their love.
And it's wonderful to see someone combining their purpose and their passion, which I found
and myself, but now we can give it to these young farmers.
And my goal is to do this with thousands of young farmers every year.
Some people say your brother is disrupting the car industry.
You are clearly disrupting the food industry.
It's such an amazing thing you're doing.
And I think if people are listening
and want to know how to get more involved,
they can go to kimballmust.com
and they can learn about Big Green, Square Roots,
they can learn about the kitchen,
all the things you're doing.
And I was gonna say apply for a Square Roots,
but I don't know if that's a good thing.
You should apply.
We're always looking for great young farmers.
Don't be discouraged by the number of applicants, but we're also growing. Yeah, if you're right. There's always opportunity and we're always looking for good thing. You should apply. We're always looking for great young farmers. Don't be discouraged by the number of applicants.
But we're also growing.
So there's always opportunity and we're always looking for good people.
And if you're in communities where their schools are challenged and they need help,
I mean, Big Green is just a great resource and they can help implement these programs.
If you have money and you want to donate, please do.
I mean, this is really-
Yeah, large foundations that we work at 100 schools at a time at Big Green.
So we do a city by city.
Maybe we can do Cleveland together.
Yes, man.
I heard you.
I called one of your people to talk about this.
And they're like, I said, this is a great important school district.
We've got like, you know, whatever, 12 schools.
You're like, oh, no, we want to do 100 schools.
I'm like, all right, now you're talking.
That's right.
Exactly.
And it is great.
So if there are foundations in Cleveland or any city that want to bring us at that scale,
then please do reach out.
I'm at Kimball on Twitter or reach out through my website.
But the goal here is to do it at scale.
And if it's one or two schools at a time, there are wonderful nonprofits that already
work locally, and you guys should support those nonprofits.
If a foundation or a family office wants to do a large scale
project in their city, that's where Big Green is really effective.
Well, thank you so much, Kimball, for being on The Doctor's Pharmacy. This conversation
clearly matters to so many of us. And I really appreciate the work you're doing,
your heart, your passion. And I'm glad you woke up. I'm sorry you had the accident, but
it's like- I'm glad you woke up. I'm sorry you had the accident, but it's like,
I'm glad to be here too. You know, you're filled with joy and light and passion,
which I can see it in the way you are. It's just beautiful. So thank you.
Absolutely. Thank you for having me.
And if you've been listening to this doctor's pharmacy and you love the conversation, please
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pharmacy. media, leave a comment. We'd love to hear from you and subscribe wherever you get your podcasts. And we'll see you next time on The Doctor's Pharmacy. Hi, everyone. It's Dr. Mark Hyman.
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