The Dr. Hyman Show - Pharma Whistleblower Reveals Who Really Runs American Healthcare w/ Brigham Buhler
Episode Date: August 6, 2025Our healthcare system is broken—and it’s not by accident. On this episode of The Dr. Hyman Show, I’m joined by Brigham Buhler, a former pharmaceutical rep turned healthcare entrepreneur, to expl...ore how misaligned incentives across pharma, insurance, and government are undermining patient care. This conversation is about more than just exposing the problem. It’s about empowering individuals. Watch our full discussion on my YouTube channel here - https://youtu.be/062lululORA We discuss: • How hidden financial incentives could be affecting the care you receive • Why even well-meaning doctors may be limited in helping you heal—and what you can do about it • What to watch out for when navigating insurance, prescriptions, and denied claims • How you can prioritize prevention, even when it’s not supported Navigating the healthcare system can be overwhelming, but your next step doesn’t have to be. With the right insight, you can take back control and advocate for the care you deserve. View Show Notes From This Episode Get Free Weekly Health Tips from Dr. Hyman https://drhyman.com/pages/picks?utm_campaign=shownotes&utm_medium=banner&utm_source=podcast Sign Up for Dr. Hyman’s Weekly Longevity Journal https://drhyman.com/pages/longevity?utm_campaign=shownotes&utm_medium=banner&utm_source=podcast Join the 10-Day Detox to Reset Your Health https://drhyman.com/pages/10-day-detox Join the Hyman Hive for Expert Support and Real Results https://drhyman.com/pages/hyman-hive This episode is brought to you by Seed, BON CHARGE, Paleovalley, PerfectAmino and Big Bold Health. Visit seed.com/hyman and use code 25HYMAN for 25% off your first month of Seed's DS-01® Daily Synbiotic. Head to boncharge.com and use code DRMARK for 15% off your order. Get nutrient-dense, whole foods. Head to paleovalley.com/hyman for 15% off your first purchase. Go to bodyhealth.com and use code HYMAN20 for 20% off your first order. Get 30% off HTB Immune Energy Chews at bigboldhealth.com and use code DRMARK30.
Transcript
Discussion (0)
Coming up on this episode of the Dr. Hyman Show.
It's not freedom if you're going to hide and mislead the American people.
If you're expecting the insurance companies or the big pharmaceutical companies to look out for you, you're in trouble.
Pharma whistleblower.
Brigham Bueller now exposes the industry's broken incentives and fights to put patients back in control.
How does it look like behind the scenes in terms of what's happening in our agencies that govern our health and health care?
We are really, really bad at stopping chronic disease from developing.
You only really succeed when people are not well.
And it's because there's so much money being made on chronic disease.
This is, to me, it's not a political thing.
This is a humanity.
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Is it just not fixable?
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So, Brigham, welcome to the podcast.
We had a chance to get together at a dinner at my house
with a number of state senators
talking about how we fix our problem of chronic disease in America.
And we got to testify the next day
at the Texas Health and Human Services Committee
talking about what needs to be done
to address some of these issues.
and background, you're not a practicing physician or a practitioner, but you've been involved
with insurance, with pharmacies, with delivering health care, and you have a really unique
perspective on our health care system. And we all know it's broken. Like there isn't anybody who
goes, wow, health care in America is just rocking. It is the best health care system in the
world. And in some ways it is, right? The best doctors are here for the most part. You get access
to extraordinary treatments and surgeries.
interventional treatments and yet we're suffering and the whole country is sick. I mean six out of
10 Americans have a chronic disease 93% are metabolic and healthy 75% overweight. We've got kids struggling
with obesity and depression and the whole system is just kind of not working. You spent your life
really deep in the weeds in it, understanding it, understanding the challenges of it, how it's just
kind of messed up. And we're getting poor health despite spending more than double any other industrialized
nation or a 48th in life expectancy. And something's wrong. So the question we're going to talk
about today is what's wrong and not just that we have a crappy food system and all those things
that I talked about forever, but in the healthcare system itself. And you talk about that FDA and
NIH and many other regulatory agencies are really not impartial, but they're influenced by
corporate interests. And there's this sort of this concept going around in the ether called
corporate capture, you know. I've also heard of this concept of corporate kleptocracy, you know,
means, you know, our basically government has been taken over by corporations.
Yeah, it's so true.
I love that.
For the people, by the people of the people.
It's for the corporations, of the corporations, by the corporation.
You know, and I was working on Merse policy issues for a long time, and I met with someone
who'd been in the Obama administration who was working on the food program and food systems
program issues.
And he says, look, Mark, everybody who came to us was from industry.
No one came to us talking about how we need to improve our food supply and food food food system
or what we could do or with ideas or policies or regulations.
And yet, you know, when the food industry comes or they come with stacks of
an insurance industry and farm industry and you name it, they come with literally stacks
of, quote, scientific evidence to back their point.
They come up with the written legislation that they want to have passed.
They come up with the written regulations that they want implemented.
And for the most part, with some tweaks, it gets done because they're so compelling at what
they do and they have such a clear strategy.
So how does it look like behind the scenes in terms of what's happening in our, in our agencies that govern our health and health care?
I think you did a great job of laying the groundwork because it's, it's a deep, deep, dark, sinister hole.
And being in it, so my experience is right out of college, I got hired to be a drug rep for Eli Lilly.
And, you know, this was 25 years ago, not to date myself, but yeah.
And I thought, oh my gosh, this is going to be amazing.
I'm going to help people.
This is like, I get a company car, an expense account.
Like, this was a really good job.
out of college and it took it took me probably 18 months to really start to see oh man I was a little
blinded because I launched see alas which was the biagra competitor so that was a little different
because everyone loved that and it was fun and all that but as soon as after about 18 months I did
well and they moved me to antidepressants I remember distinctly going to training and asking at one
point when this doctor who's a paid consultant for the company is going over the placebo trials
versus the non-plicebo control and versus the control.
And it was literally like a fractional difference.
Yeah.
I can't remember just it was like a four or five percent difference.
I remember asking, wait, placebo was this high, this close.
And, you know, they had their talk track to talk you out of why that wasn't a big deal.
Yeah.
But then now we look at that, what, 25 years later and we see the data and the statistics,
deaths of despair at an all-time high, depression at an all-time high, anxiety at an all-time high,
all of these things, what we were doing is not working.
And you use the words corporate capture.
That's what I used in front of my Senate testimony.
I quoted Eisenhower's speech where he talked about the military industrial complex,
but the second half of the speech, he does talk about the scientific industrial complex.
And what happens if we allow the capture of our institutions?
We would lose the garage tinker, the innovator, the creator, the creator.
Before we went on air, you and I were just talking about products like HCG that have
been off, you know, patent forever, but they're getting charged $800, $900 a month and
big pharma still trying to find a way to keep a stranglehold on these life-changing treatment
modalities for people who are trying to have children or have fertility issues. So my experience
was going from a drug rep to then a med device rep. I worked in the operating room with some
of the best and brightest surgeons in the world. You also had alluded to we have some of the greatest
practitioners. And I agree with that. I think we are really, really good at treating.
and triaging like major catastrophic events we are really really bad at proactive predictive
preventative care at stopping chronic disease from developing or even reversing it once it occurs
absolutely and it's because there's so much money being made off chronic disease yeah and
people will try and argue that that's a conspiracy theory i lived it i saw it firsthand well unpacked that
Like, how is sickness a profit-making enterprise?
It doesn't seem like that's right.
There's something wrong, just conceptually with the idea that companies are going all
the way to the bank, giant bags of cash, and basically the more sickness we have, the better
they do, whether you're a pharmacy company or a pharmaceutical company or an insurance
company or a hospital or healthcare company, you only really succeed when people are not well.
And the problem is everything pivoted from, you know, I talked about this on Joe's podcast.
Originally doctors knew the family. You know, they came out with their little bag, leather bag,
they knew the mom, the dad. I have one of those. That's awesome. And that was health care.
You took pride and had ownership and accountability of your patient population. And as
we pivoted to an insurance model in HMOs, clinicians' ability to make decisions and autonomous
choices alongside their patients and those families were severed. And clinicians are now in a system
where they have six minutes on average with a patient. And so everything is so siloed, and even
the way we've become so specific and niche in the way we practice medicine, Casey Means talks about
this and does an eloquent job of laying it out, but we don't look at a person holistically
anymore. You know, a primary care has six minutes and they're just looking at what prescription
drugs you're on and they reach for the tool and the tool belt. And so I'm not trying to make it
as sinister as they're implicitly conspiring. They want to do the right thing. I mean, I remember
coming out of medical school and thinking that, you know, I knew everything that there was to know
about medicine, that anything that wasn't included in medical school wasn't actually real
medicine. It was fringe or quackery or whatever.
And, you know, we kind of gave lip service to diet and exercise, but it was more like
eat well and exercise less.
And that was about the only thing or have a balanced diet, whatever that means.
And I remember just realizing, you know, I was just handing out prescriptions.
You know, I was really good at matching, diagnosing, and then matching the drug to the disease.
I never once said, I go, is this the right treatment for this particular problem?
Is this dealing with the root cause?
Or am I just putting a bandit on it?
Bingo.
And that's the challenge with primary care, because the way the mom.
models built now, a primary care has a hard time getting to the root cause of chronic disease.
And I think I've heard you say this. I've heard a bunch of clinicians say if you really want
to treat the root cause, you first, or if you really want to treat and prevent chronic disease,
you first have to uncover the root cause. You don't treat the symptomology. But we built an
ecosystem that incentivizes, profiteers, and makes an exorbitant amount of money off of treating
symptomology. How does that work? And I can give you real world examples. Like if we look at the
opioid crisis. How I pivoted to becoming an entrepreneur in healthcare and broke away from being
a med device rep was I lost my brother during the opioid crisis. And it was, it was crazy because I had
already spun up a pharmacy and was working on my first project where I was going out and
educating clinicians on how catastrophic opioids were. And there were so many options that could
have prevented these catastrophic deaths. If we look at the failure of our three letter alphabet
organizations like the FDA.
People have gone through this a million times, so I'll make it fast.
But the FDA allowed Purdue Pharma to ramrod a dangerous drug into the market, not only
ramrod, but gave them the goose that laid the golden egg, met with Purdue Pharma in a private
hotel room.
And the head of the FDA signed off saying this is a less likely to be addictive opioid,
which was a fallacy because oxy was eight times more addictive than hydrocodone.
And we moved them to Oxy.
Why did that happen?
Because the shell game of Big Pharma, people say Big Pharma innovates, and they create all
these drugs, and that's why we pay so much.
America innovates for the world.
We do, but it's new taxpayer dollars.
And they spend more for marketing than they do for R&D.
Bingo.
So when you look at the dollars spent by pharma, there's a disproportionate amount spent on marketing,
both on television ads, on marketing your doctors, and continuing quotes.
medical education conferences, which I would call continuing pharmaceutical education
conferences that are basically funded by them. I remember I was on a chairlift and skiing once
a night and I was sitting next to someone, you're a random person. So what do you do? And we start
chatting, I'm a, you know, I put on continuing medical education conferences. I'm like,
oh, really? What do you work for? I was like, oh, I work for, you know, Pfizer.
Pfizer and Lilley. Yeah, they're like, wait, wait a minute. These are medical
conferences and you basically set them up, run them, pick the doctors, give them, give them,
give them the slides.
I literally remember, like, going to a conference and seeing these slides, and I'm like,
wow, how did you?
And I went up to the presenter, like, these slides are amazing.
How did you create these incredible PowerPoints and these slides?
Oh, the pharma companies give them to us.
I'm like, what?
And then when they say they innovate, what they'll do, and I saw this a lot, when a patent's
about to expire, pharma finagels ways to extend the patent.
And you can do that a couple of ways.
You can find a new indication on the drug.
So now all of a sudden it's going to be good for anxiety versus depression and you apply for that new indication like, you know, a year before to make sure you get it to extend the patent to protect the revenue stream.
The other thing you do is you slightly shift the compound.
And so like with Oxy and Purdue Farmer, they were going to lose their goose that laid the golden egg hard of codone.
They push Oxy into the market knowing it's eight times more addictive.
The head of the FDA at a time gives them that golden goose label.
18 months later, the head of the FDA went to go work for Purdue Pharma.
So that was step one.
The system failed.
Step two, what are the checks and balances?
We would go out and educate clinicians.
At the time, Obama's team had guidelines for opioids.
And those guidelines said, you should pharmacogenetic test.
You should do a test to identify, is this patient a slow, fast, or moderate metabolizer?
Are they at an increased risk of addiction?
Which cytochrome P450 pathway is this molecule going to take?
take in this unique individual, insurance quit covering that. So that safety net was removed.
You were also supposed to toxicology screen, meaning let's make sure this patient is not diverting
or transferring the medication somewhere else or abusing the medication. Let's make sure we're
not prescribing an opioid to a cocaine addict. Right. Insurance quit covering that. That was gone.
So now you're left with one more lifeline, the final lifeline, non-abusive, non-addictive,
topical for any orthopedic related injury, which is a lot of where opioid,
would start is somebody gets an ACL tear or a hurt their back and they're waiting to get in
with the doctor and they go on a pain pill.
Well, a topical was a solution to subvert or avoid that.
Insurance quit covering that.
Topper of like what?
Yeah.
Like a ketamine-based pain cream that could help with orthopedic knee injury or anything
like that.
So all those safety nets were gone.
The three-letter organization that was supposed to protect us colluded with industry.
Now let's go to the final piece of the puzzle that nobody is talking about.
the insurance companies themselves.
This isn't me telling you this.
This article came out, I think, in December when Trump was talking about the PBMs
and the pharmacy benefit managers.
One of these articles released showed that almost 30% of the profitability of the opioid
crisis ended up in the hands of the insurance company's pharmacy benefit managers
because they negotiate rebate deals with the pharmaceutical supply company.
And so that's the thing I've been ringing the bell on for years because somehow...
So, in other words, just as a backup, so people understand what you're talking about.
PBMs or pharmacy medicine managers are going to decide on what the formulary of drugs that you're allowed to prescribe are, whatever your insurance company is.
You got it.
And then they'll push the ones that they want to push, and then they'll get rebates from the drug companies when they prescribe those drugs.
Bingo.
The challenge with that is, it's tier placement, right?
And they're a middleman.
They're kind of...
They were supposed to negotiate on behalf of...
of you and me. The average American who is trying to make our prescription medications
affordable for our grandmas and grandpas, and at some point they got corporately captured,
the buzzword you used earlier, by who? The five big insurance companies. People don't
understand. United Signa, Aetna, Blue Cross, Blue Shield, CVS Care Mark, they control 90% of the
prescription drug care in our country. You're going through one of those big five insurance
companies to get any prescription.
Because insurance companies own the pharmacy benefit management.
You got it.
And they went from negotiating down the cost of drugs to negotiating up the cost of drugs, which
sounds insane.
But you'd go, why?
Because they wanted rebates.
So they go to, let's just say a big pharmaceutical supplier and they say, hey, rather
than charging me the $130 for a vial of insulin, charge me $300 for a vial of insulin and
give me a $150 rebate and we'll hold it at our pharmacy benefit manager.
company. Does that make sense? Yeah. And so now what we've done is we've aligned the incentives
of the insurance companies to profiteer and monetize prescription drug care and chronic
disease. So if I'm an executive at an insurance company and a big chunk of my revenue is you
being on prescription drugs and I look at a, you know, a pain cream that's compounded that I don't
get a rebate on versus an opioid that I do get a rebate on, or we can go down dozens of drugs,
peptides, you know, like any of these different things, GLP-1s, why is there this GLP-1 boom?
Why would insurance companies want us to support GLP-1s too, right?
There's a massive amount of revenue.
And so the last puzzle piece, just so people understand the flow of the money, because a lot
of people listening will go, wait a second, the insurance company still paid for it because
even if they paid the markup, that's the final fallacy.
Most Americans are employed and their insurance coverage comes from their employer.
I employ almost 300 people.
At the end of each year, I have to sit down with the insurance companies and renegotiate
our contracts for all of our employees.
And they say, well, Joe Bob was on a GLP one all year.
It cost us $12,000 a month.
We're going to raise your premiums, your co-pays, your deductibles, your out-of-pocket expenses.
can't afford this, but they paid a fraction of what they're showing you on the balance sheet.
So they're basically lying.
And anywhere else, we call it a kickback.
And any, if a clinician gets remuneration directly or indirectly, yes, overtly or covertly,
you go to prison.
If you have a lab and you recommend someone to go to that lab or an imaging center,
you recommend someone to go there, then that's called a violation of the Stark law and it's
illegal.
But they're doing this every day.
It's almost like legalized that.
And now the average Americans on four or more prescription drugs, right, chronically riddled
with disease and sickness, depressed, anxiety-ridden.
And you look through the system and it's like from our food that you've done such a good
job of educating people on to regulatory organizations to the clinicians.
Unfortunately, the clinicians are hog-tied.
They want to help, even covering orthopedic surgery.
Those are good guys.
Like I worked with some of the best guys in the country for,
orthopedic surgery, and they would say, what am I supposed to do? You know, I'm, I come out of
med school, and then I go to residency, and then I go to fellowship, and now I'm in my mid-30s,
finally getting a paycheck, and I'm working at an institution where I'm an employee, and I got to do
surgeries. That's how I make my living. And I got to justify my role at this, you know,
hospital system. And so I'm not saying they're doing surgeries they shouldn't, but I'm saying
people will absolutely show me the incentives. I'll show you the outcomes.
To a hammer, everything's a nail.
Gastronology, we used to call it scoping for dollars.
You need another colonoscopy.
It's like, you know, doctors are humans too.
And if incentives are misaligned, they're not going to act always, you know,
they might think they are, but they might not always act in the best interest for the patient
because, you know, it's like they'll get a little extra.
And it also puts, almost builds an obstructionist mindset, the age old additive that
science evolves one funeral at a time.
I really did see that.
If something new came out that was innovative,
let's say a new orthopedic group opened up across town
and they're doing something unique that's cash pay.
The rest of the community would candidly shit on them.
And they'd go, oh, that pseudoscience or, oh, those guys are a bunch of whack jobs.
Because what they're doing was innovative and didn't fit into the insurance model.
And it challenged your status quo because you are making decisions off what insurance will cover.
right? And so in so many parts of health care, we're doing not what's best for the patient,
but what we can get the insurance company to approve. And the problem with that is the insurance
company doesn't give a crap about the, they care about that quarterly earning, that quarterly
profit, hitting that number for Wall Street. And they're getting it coming and going, right?
So you're getting it through these kind of backroom deals with kickbacks from pharma.
They inflate their profits. And they're also saying, oh, we can't afford the KKKK
care of your cohort of population because, you know, they're sick and they're using all these
drugs. So then they basically have to raise the premiums, which is pure profit. Yep.
And so, you know, they, it's like the more health care costs, the better they do because they
make a percentage is a fixed percentage that they can get as their profit. Got it. And there's
no money in diet, lifestyle, nutrition, sunshine, grounding, being outdoors, taking care of yourself,
spending time with your family, the basic bread and butter's that, and my thing is knowledge is power.
and that's one of the thing I appreciate about what you're doing at function health and,
you know, what we do at our company is we try to look at you and say, hey, let's give you the
knowledge and the tools to drive your own health.
Yeah.
Take you out of this broken system.
Take you out of this insurance model.
It's such a screwed up system.
I mean, I, you know, I had United Healthcare now in Medicare, but I had surgery last fall.
And, you know, I just was sort of stunned at the way in which they handle it.
first of all, like I needed rehab after.
I really needed a rehab and physical therapy and I couldn't walk.
And it was quite a serious back surgery.
You know, they paid for the surgery and they paid for the hospitalization.
But they wouldn't pay for me to go to a rehab center to do rehab for three hours a day
for a week or two to kind of get back on my feet.
And I was like, wow, you're going to make me pay $7,000 a day
to go to a place where I'm doing physical therapy for three hours a day
and staying in a hospital bed and eating crappy food.
And I'm like, this didn't make any sense.
Thankfully, I could afford to stay in a hotel and hire a private physical therapist to come to me,
which was far cheaper to stay in that place.
So it worked out in some ways for me.
But, you know, I just also got a bill for my surgery, and I was looking at it, and it didn't
make any sense to me.
And I think, you know, this is where health care is so screwed up.
You know, I get a bill for $140,000 for my surgery and my procedure, you know, $61,000
for the surgery, $11,000 for pharmacy.
I don't know what the hell they gave me, what kind of drugs.
they gave me, but in like two days, that's not a lot of drugs, but they didn't get that
many drugs, trust me. Then the insurance discount was like $129,000, and the final bill was
$11,000 down from $140,000, and then I had to pay $1,000 whatever copay, but it just was like,
this whole system is so messed up. Yeah. And then, you know, what you get in one place is different
than another place. I, previous surgery, where I wanted to do hyperbaric oxygen after
the surgery to heal my wound and to repair faster and recover.
And I found a hyperbaric center and they said, well, yeah, we can come in.
I said, how much is it?
He says, $5,000 a session.
I'm like, $5,000 in session.
That's insane.
That's crazy.
He's like, can I talk to the medical director?
And he says, yeah, yeah, yeah, that's what we charge Medicare, but you're paying cash,
it's $175.
So imagine $175,000 that they bail insurance, of which they'll pay 30%.
You got it.
Right?
And so the whole incentive system, the whole payment system, it's so opaque.
It's not transparent, even though I've been in health care.
for 40 years, it's still, like, fuzzy, and most doctors have no clue how things work.
Yeah.
And you've gotten on the inside and see the inside ball, what happens when you have misaligned
incentives across pharma, across insurance companies, across hospital systems, insurers.
It's like, it's, like, really a problem.
So how do we start to think about dealing with this?
Because, you know, there's really no accountability.
There's no checks and balances that, I mean, the price of healthcare keeps going up and up.
And it's true, we spend more than twice as much as any other nation.
sometimes three or four, five times as much, and we get far worse outcome.
You know, Cuba, I think, is better life expectancy than we do.
Albania does, you know, like, it's what?
Yeah, Cali talks about Italy, you know, where you drink a lot of wine and eat a lot of carbs.
And, you know, he's like, are the Italians healthier than us?
Or is there's something wrong in our system?
I think one of the things you do is you get proactive, predictive, and personalized.
You've got to take sovereignty and accountability over your health and realize that nobody's
going to do it but you.
If you're expecting the insurance companies or the big pharmaceutical companies to look out
for you, you're in trouble.
I've said this on a bunch of different podcasts, but if you live the average American lifestyle,
you eat the average American diet, you go to the average American doctor.
Don't be surprised when you get diagnosed of the average American chronic disease.
And if we really want to drive health span, it starts with taking a look under the hood
and doing the deep dive and understanding what's going on with you so you can make those
lifestyle changes. But unfortunately, the system's not built to do that. And so if we could get rid of
a lot of the things that you and I have fought for with the Maha movement, you know, I know,
Bobby's talking about, you know, pushing back on the PBMs. Like, we should not allow the insurance
companies to profiteer off a prescription drug care. Why do there have to be PBMs? Why can't you
just get a prescription for your doctor and go to the pharmacy and get it and not have to go through a
middleman? I agree. I mean, it's insanity.
And I understand, you know, the saying the highway to hell was paid with the best of intentions.
I do think when they started this, the thought was, hey, these middlemen will help us negotiate down the price.
But where that gets even more sinister, just like when we look at when does mega chronic disease happen?
Like, when do the big ticket items happen?
It's as we age, right?
And so after the age of 65, when you're the taxpayers' problem.
Yeah.
And so again, we go back to the insurance companies.
And they just wait.
And so if I knew that, you know, again, Joe Bob is pre-diabetic, it's going to be a seven to eight-fold
increase in the cost of care if we let him transition to diabetes.
Why would we not pay for him to see a nutritionist?
Why would we not encourage him and treat him with even something as simple as met for him
that's been on the market forever and prevent him from transitioning from pre-diabetes to diabetes
because I know in 24 months when he reaches diabetes, he's going to switch employers and be
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This is really a key problem you're hitting on, which is that there's a lack of transferability of
risk. In other words, there's not a collective risk sharing. And when you have an insurance company,
Like you said, you negotiate with your insurance company.
They're not doing the right things for patients because they're incentivized not to.
Because if I pay for a health program where I reverse a disease or I improve people's health or whatever,
I mean, I got the benefit because next year you might switch insurance companies.
Yeah.
So we need a system where, and I don't know if anybody's really solved this.
I've heard some different theories and ideas,
but, you know, if we could somehow have a shared risk pool
where it didn't matter if you were United or Cigna or Aetna
or any of the big insurance companies,
that you would actually kind of collectively share the risk
and the reward of getting people healthy.
Because right now, you're right,
there's no incentive for doing anything proactive or preventive.
And I was just, you know, kind of talking this morning
to a benefits manager for employers
who helps advise them on which programs to use
and which things to do.
And they were like, yeah, you know,
they're following the American Affordable Care Act guidelines,
which is almost no screening and almost no prevention
and really reducing, like reducing what you're allowed to do.
And they're frustrated because the employers
want to have more productive employees,
they don't want to pay these high premiums, but they're also stuck in this vicious cycle.
So is there any way out of that?
I think there is.
One of the things that in my talks with Cali is how do you, with his company TrueMed,
how do you increase HSA amounts, right?
If we could give the power back to the patient, where the patient or even the insurance company,
there's got to be a way to incentivize being healthy.
Yeah.
Rather than incentivizing chronic disease, can we give tax?
incentives or quality care incentives that allow patients accessibility to being
predictive proactive and preventative and what I mean like if if we had a let's just
say a $15,000 a year HSA right or whatever the number is that you get a tax
benefit on how much chronic disease could we prevent if it gave somebody
accessibility to quarterly blood work to nutritionists yeah to the ability to go to a
gym and then you have all the other items like red light and all these other
things. We choose your own adventure to each their own. We do know, definitively, that diet,
lifestyle and exercise are the biggest leading opportunities for us to fix. And we've got to give
that sovereignty on autonomy back to the patient. And so many times I've heard clinicians go,
well, my patients don't give shit. They just want to, they just want a med. It's not true.
And it infuriated me. It's because they just want help. Yeah. They want help.
And they view you as the thought leader, and they're asking you for help.
You hear, they're asking me for medication.
They're asking you for a cure.
Yeah.
And if you took the time to talk to this patient and have empathy, if the insurance
company would allow you to do this, and that's where HSA...
Yeah, health savings accounts.
Yes, if somebody could have $300 to sit with their clinician for an hour and really talk.
I think we have this incredible moment to think about this all again and to change
what's happening and to educate the American public about some of the challenges with these
systems that are filled with perverse incentives and to realign those economic incentives
so people do the right thing. You know, the old, you know, Chinese doctors used to get paid
when their patients were well, but when they were sick, they wouldn't get paid. We might want to
think about something like that. And there's got to be some sort of insurance reform that would
allow patients to drive their choice. Because right now, patients are driven by the insurance
company's selection, right?
So you can't get that MRI if the insurance company doesn't approve it.
Yeah.
The insurance company's not going to approve it.
Somebody made a joke.
It's like doing a rain dance, jump on one leg, shake a stick in the air and hope that
it rains.
That's what it's like trying to get anything approved to an insurance company.
No, no, I had to take a medication where I was super expensive, and it had totally legitimate
reasons for taking it.
And I had to work with, you know, my doctor and with writing up long, you know, scientific
reports on why I need this and why the indications were there and what my genetics were
and why. It was like a whole thing and it was recommended. The letter was written by the physician
and I still got denied and I even met their criteria which they say I needed to me in order to
actually get paid for this drug. I was like they said I'd have to do these things. I did these
things and they still said no. Yeah. So the denial of claims is a huge business. Oh. And what happened is
now those denials have climbed and climbed. And the reason the insurance companies do it is
they have all these algorithms. They know. They know if they deny a claim that less than 10%
of people will dispute it. So now their game plan is deny, delay, depose. Like what that kid
Luigi wrote? Like terrible message, terrible delivery. What he did was horrible. But it was an
example of the frustration of these patients in this country saying,
I can't get the care I'm paying for.
I can't, like, why?
Yeah, and while I needed rehab after my surgery with United Health Care,
they made $22 billion in profit,
and I couldn't get paid for a week of rehab after my surgery,
which just didn't make any sense to me.
It's sad.
It's sad, and that is literally, it's not the exception.
It's the rule, which is sad to say, but you're spot on.
Like, that's just the ecosystem we live in,
and there's got to be a way to improve it,
And that's where I hope that, you know, with everything that you're fighting for
and all these folks are fighting for, that there will be that change coming.
Yeah, we hope that change is coming.
We hope that train's coming on the station.
You know, but the forces of rate against it are pretty big.
You're talking about, you know, a, you know, humongous industry with so much at stake
and so much to lose unless the incentives get aligned and they are get, they make more money
when they do the right thing.
I mean, that's what has to happen.
When you do the right thing, you get paid more.
And there are systems like that, like Geisinger, Kaiser, which are essentially HMOs or
accountable care organizations where they're internally kind of covering their own patients
with both the payer and their provider.
So their incentives are aligned.
But that's not most of health care.
That's where we were moving towards in terms of Obamacare, value-based health care,
which is getting paid on results, not getting paid on doing more stuff.
Now, doctors and everybody gets paid hospitals, the more surgeries you do, the more procedures
you do, the more business you have, the more things you do, the more you get paid, as opposed
to incentives that are changing that, where you get, let's say you get, you're a hospital
system like Cleveland Clinic, you get $20 million here to take care of diabetic patients.
If it costs you $30, you lose money.
If it costs you $10, you make money.
Yeah.
And so what are you going to do in that situation?
You're going to make sure your diabetic patients are extremely well cared for, that their diets are great,
that their exercise is great,
that their medications are properly monitored and tracked,
that they're involved in good primary care.
I mean, it's not hard to solve these problems.
We know how to solve them.
And you can see it in every aspect of how.
Like another example I can give you
is my ears as an orthopedic rep.
Why do joints have the life cycle they have?
You're telling me over freaking 35 years,
we haven't evolved a joint that's going to last
more than seven, eight years.
It's because it's a race to the bottom.
Every year, the insurance companies pay the hospitals less and less for joint surgery.
So every year, the hospitals do more and more joint surgeries to keep up with their overhead
and their expenses because they're going to make less off the joint surgery.
And then if you were to ask an executive at a hospital, why wouldn't you buy a joint that's,
if we were to innovate a joint that lasts longer, would you use it?
Yeah, of course.
But that's not what health care.
In their model, there's no incentive now because they'll go, well, I'll get a new joint.
eight years and that's another revenue stream for us. And if the insurance isn't going to reimburse me
more for a better joint and every year they're going to cut my reimbursements by 8%. Yeah. I'm going to go back
to the manufacturer and say, you need to cut my joint price by 8%. Yeah. And then the manufacturer is
going to say, why am I going to innovate a joint that nobody will buy? Yeah. And so we go back to that
Eisenhower speech. If we allow the corporate capture of our health care and scientific institutions,
it's essentially race to the bottom.
And we know that things work that aren't paid for,
like medically tailored meals for chronic illness.
You know, 5% of the Medicare population
accounts for 50% of the costs.
And if you take those people with heart failure
and diabetes and kidney issues
and all the chronic things that they pay for
and you provided them meals
that were designed to free to reverse
or optimize their health,
that you would save thousands of dollars.
And one study in Cleveland Clinic
they saved $12,000.
just in a small cohort that was given free food.
And people see that's a cost over a cost,
it's a cost to give you, how much is it
to give them the medication, you know?
And I think people just don't even realize that.
I mean, I have one patient who co-pay was $20,000 a year.
I don't know what her actual pharmacy bill was,
but that if you gave her $20,000 of food a year
to reverse your diabetes and heart failure,
well, guess what, that that would be a net savings, right?
Yep.
We know what to do, and there are initiatives out there that work,
but they're not being paid for.
I mean, we found out that group shared medical visits
worked three times as well for the same disease,
free by the same doctor, at far less cost.
And we actually had to use a physician in the process,
even though I think it would be equally effective.
It was delivered by a health coach who wasn't paid a fraction
of what a doctor would be paid.
Well, we had to do it because we had to gain the system
in order to get reimbursed from Medicare,
from insurance, we had to bill for a shared medical visit,
which wasn't even necessary, and we could have achieved the same outcome.
So we know that these models are out there.
Most of the healthcare system is not incentivized to use these
or doesn't leverage them because it's sort of against their own interest.
And it makes sense.
Why would you act against your own interest
if you were a pharmacy company or a pharmaceutical company?
And if you're an executive at one of those companies,
and you try.
I think you said this at the dinner.
I want to say you brought this up at the difference.
or one of your buddies at a food company
attempted to drive meaningful change.
And good luck keeping your job.
Yeah, yeah.
Because if meaningful change doesn't,
you're on such a short timeline and leash
to produce for the organization
that if profits take a dip at all,
chances of you getting to the finish line are slim to nine.
Yeah, right?
There's no long-term thinking, right?
No 10-year plan or five-year plan.
It's like next quarter, what are our earnings?
Are we going to make our share?
holders happy, who cares if people are sicker and dying.
It's like, it's a whole fucked up system.
How do we hold these corporations accountable?
How do we hold policy makers accountable to us?
They're not perpetuate the cycle of sickness and the cycle of perverse incentives.
You and I just did that testimony, I guess, what, two weeks ago.
And I thought the whole time, one of the things that resonated with me, because I've never
been political, is Tulsi Gabbard told me at one point.
Brigham, people think that politicians drive change.
People drive change.
And it starts with people having a voice.
You have to use your voice because if the people will speak up,
the policymakers will act.
But it takes people fighting for what they think is right.
And you look at what's happened with the health movement and the food movement.
These are things you've been preaching for how long?
I mean, it's been a while.
And there is meaningful momentum right now.
Yeah, there is.
And politicians may get the credit.
And they are the tip of the spear that are driving this forward, but it's people, people
like you, podcasts, people having discussions and open forums and being honest and having
integrity and calling people out and asking why are we not doing these things better.
And that's how we start change.
It starts with a little spark that becomes a fire that becomes a movement that's
unstoppable. And so I am optimistic that we can drive change. But like we said with medicine,
you got to find the root cause. And you got to start treating the root cause and not the
symptoms. Because otherwise we're just playing whack-a-mole. Well, that speaks to the whole food
industry and also how they're profiting for millions. In fact, what really struck me was when I
learned that insurance companies invest in fast food and junk food companies as a hedge against their
profits. Because if people get sicker, maybe they think they won't make as much money. But
they'll make more money if people are eating more junk food.
The whole thing's crazy, right?
So, you know, back in the 70s,
there was the big tobacco companies
were starting to buy the food companies
like Philip Morris Kraft, you know,
and Alria or, or Arjier and a Biscoe,
which was, you know, another one.
And they basically designed these food products
to become biologically addictive.
And they're these significant,
tactics they use to infuse, to obfuscate, to muddy the waters, to put out fake science,
to deny and deflect.
And I mean, it's pretty amazing.
And it makes the lawmakers confused because they're hearing all this quote, I would say,
pseudoscience about how these products are not harmful, how there's no evidence, how we
need to provide safe, affordable food, it's convenient for people who are discriminating and racist
and being bad people if we don't offer all this crap to everybody.
And it's, I mean, I think today or tomorrow, there's a testimony in Arizona on bills that are going to get rid of soda and snap and junk food and snap, which I think is going to be hard to do on a state level, but it's coming from this periphery.
Now, I think there's, you know, 30 or more states that have bills that are directionally toward fixing these problems.
I'm curious to hear what you're thinking is about this, because I think, you know, will the states be able to kind of leverage this momentum?
Will that drive the change in Washington?
Even though you've got someone like, you know, RFK Jr., whether you like him or not,
you know, he's beginning to address these issues, you know, the problems at the FDA,
the problems with the NIH, the problems with Medicare Medicaid, the problems with our food companies,
the problem with, you know, these regulating compounds in food that shouldn't even be there.
We have 10,000 chemicals in the U.S.
There's 400 in Europe.
And you could say, well, you know, some of those 10,000 are lumped together and maybe it's not 10,000,
maybe it's 5,000, but still 5,000 or 4,000 or whatever it is.
It's a lot.
And so how do we sort of kind of move forward?
Because I feel like we're at this critical time, but it's really fraught with danger, but
it's full of possibility.
It's jarring.
Like I knew there would be a counter punch.
I didn't know it would be that big of a counterpunch.
Like even when you and I testified in front of the Texas State Senate, you know,
they were telling us that big conglomerants like Buckees and H.
here in Texas. I grew up in Texas. This is my home state. I love Buckeys. I love
H.EB. It's very disheartening and disappointing to know that they're working behind the
scenes to block something as simple as labeled disclosure. Just labeled disclosure. And then who
testified with us, Grace, brilliant young girl. I don't know if you remember Grace, but she posted
about how the American, I think it was the American Heart Association. I don't want to, I don't want to
quote the wrong. One of these organizations is supposed to be supportive of, you know, health and
wellness is, is testifying against these bills?
Like, what part of that makes any sense?
Well, it makes sense because they're funded by the companies, right?
Yeah.
I mean, American Heart Association gets $192 million from food and pharma companies, right?
A year.
Yeah.
And then I go back to show me the incentives and I'll show you the outcomes.
And so it almost goes back to we have to re-align and cut the head of the snake off.
And that's going to be policymakers changing the rules.
like, I'm all for a free market.
This is America.
We should have a free market and free choice.
What we have today, though, is the illusion of a free market.
Explain what you mean by that.
These companies are ramrodding your choices down your throat and pretending to tell you that you have the choice.
In reality, you know, if you don't have the knowledge and the accessibility to know what they're feeding you, then how can you make an educated choice?
that's not freedom. Freedom would be tell me what you're putting in my food. Tell me, give me like
the real story here so I can make the better choice for my family. To me, it's not freedom if you're
going to hide and mislead the American people on what you're feeding them and their children.
Yeah. That's not freedom. No, it's true. I mean, there's such a lack of transparency. And, you know,
many other countries have front-of-packaged labeling. And my nonprofit food fix, it's one of our key
efforts is to try to get transparent, honest, clear labeling on the front of your food,
you can tell what the heck it is you're eating. Is it good for you? Is it bad for you? Is it okay
to eat? Is it good to promote health? Is it going to promote disease? It shouldn't have to be
a PhD nutrition science to figure this out. Yeah. And the way in which the food industry
regulates these things is concerning to me. And I heard, you know, secondhand, but from
someone who talked to Robert Caleb,
who was the former FDA commissioner
under Biden, who said,
you know, we're working on these front of package
labeling guidelines, but don't
get your hopes up. You know, it's not
going to be what it really should be.
Even though he was an advocate for real change.
I mean, look at what it did. You mentioned that they acquired
that big tobacco went up and bought big food.
Look at how impactful it was to put
a warning label on the front of a
pack of cigarette. It changed
that industry. People looked at that
And you don't see people smoking everywhere, like when I was a kid in the 80s.
In the 80s, people smoked on planes.
Like, everywhere you went, people were chain smoking cigarettes.
There was a smoking section.
That didn't make sense to me.
You got like a little curtain with the smoking section and non-spoking section on a plane.
And now that's a thing of the past because most, I don't know what percentage of American smoke,
but is way less than it was in the 80s.
I promise you that.
Now there's nowhere to put your gum because they didn't have the ashtray in the airplanes anymore.
But that's, that to me, nobody's telling Americans what to do and not to do.
And I think that's where they start to misunderstand.
And that's where these lobbyists and these big food industries try to trick the American people.
What we're trying to say is let's make you aware of your choices so that you have true
accountability and sovereignty over yours and your family's health.
And you know when you're being bamboozled.
Yeah.
And I think front of package labeling is a huge opportunity because it's really not about
I think, don't eat this, don't eat that,
saying, if you eat this, these are the known harm.
And you choose for yourself, whether you want to do it or not.
I know ice cream gives me runny nose and I mess up my stomach
and I sometimes get pimples.
But will I eat it occasionally?
Yeah, because I like it.
And I know what's going to have an adverse impact on my biology,
but I'll do it and I won't do it all the time.
If you don't know that something's causing a disease,
and I think, you know, for most the American public,
this is true.
You know, I'm shocked at how even educated people,
highly educated people, don't understand what's in their food,
don't know how to make the right food choices,
feed themselves and their kids crap,
and think it's fine because it's part of our food supply
and the government regulated if it wasn't healthy.
And other countries, they don't do that.
They have warning labels.
If you go to South America, it's like big stop signs
on the front of food packages, you know,
when I've talked a lot about this in my book, food fix,
and other places, but you look, for example, a Coke, right?
Or any soda, it's filled with high fructose corn syrup.
it's cheap.
You know, you can buy a two-liter bottle for a buck or two.
You know, it's like insane, how cheap it can be in some places.
When you look at the true cost of that, what is the true cost of that?
The Rock Garfella Foundation did a report called the true cost of food,
which says that for every dollar we spent on food,
there's $3.00 that's spent in collateral damage.
So just take, wow, soda, for example.
Wow.
You grow the corn, the government pays for that through crop subsidies
and basically crop insurance in different schemes.
That growing in the corn in that way with the use of pesticides, herbicides, and fertilizer
cause environmental damage, kill the pollinators, lower biodiversity, destroy the soil organic matter,
cause that to be released in the atmosphere, increasing atmosphere carbon, the nitric oxide.
This gets released from the nitrogen fertilizer also causes climate effects, as well as running
off into the rivers and streams, causing eutrophication, which is the overgrowth of algae,
because of too much fertilizer
that sucks all the oxygen out of the water
and kills all the fish
and we have dead zones of size of New Jersey
in the Gulf of Mexico or Gulf of America
we're gonna call it now
and there's 400 dead zones like that
around the world
and it's like that's just one piece right
so who's paying for all that environmental damage
that's the society pays for that
we pay for that then then you have
those cheap calories
that are artificially cheap
getting put into processed food by the big food companies into fast food foods.
And then the government is paying for that again through the SNAP program.
So they're paying $125 billion a year for food stamp or food assistance programs.
Most of that is for junk food, 10% soda and 75% is junk food.
And then we pay for it again when those people who are eating those foods on Medicaid or Medicare get sick.
and they get chronic illnesses because they're eating that food, we pay again.
So the taxpayer is paying four or five times for the same food product.
And if we actually put a price on the Coke, it probably would be $100 when you account it
for all of those things.
It's so wild that you're saying that because you're literally describing the same offense
that I try to articulate to people with prescription drugs.
It's the same thing where most of the drugs innovated and molecules.
are innovated at the Human Health Services NIH.
And so those come from taxpayer dollar.
And once a molecule reaches a certain point that it has a lot of promise,
it's then licensed off and commercialized for pennies to a big pharmaceutical company,
like the GLP-1s, you know?
Who make billions.
And then they mark it up.
Then they've got to give their cut to the insurance company.
Then we, the people who funded the molecule in the first place,
who already paid for it once, now have to pay for it.
not only at the pharmaceutical level, but the insurance level, so we're marked up twice.
Now we finally have accessibility to these medications, and it's like, but we're paying for it three
times over, and then the rest of the world just gets to have accessibility to those compounds
for pennies on the dollar.
It's quite crazy.
And the FDA is problematic in my view because, you know, some of their funding comes from
pharma, and the rationale behind that is that, you know, in order to hire the best talent
and to expedite the approval processes
for devices and pharmaceuticals,
we need high-quality talent,
we need a lot of it to be able to deal with a volume.
And so they're offsetting that cost
by providing that money,
pharma is to the FDA.
You can say, well, that's pretty conflicted,
and it is, but you could also say
that the scientists within the FDA
hopefully be independent.
They're personally not getting the money,
but they're reviewing the science.
But it's a little muddy.
It's definitely hard,
because 10 out of the last 11,
heads of the FDA went to go work for industry.
That's right. And that's a problem.
Revolving Door syndrome and the cross-collination.
Yeah, Scott Godley went to work for Pfizer, who was the commissioner of the FDA, who was under Trump.
So then you have other problems where things that should be approved, that have profound
benefit that don't cost a lot, that can solve problems that nothing else can solve,
that have gone through phase three trials and shown better outcomes by orders of
magnitude greater than existing treatments. And I'm talking here specifically about MDMA assisted
therapy. So you're basically taking a compound that's off patent, MDMA, your parent with
therapies, you're not just prescribing the drug, but you're actually making sure you have a licensed,
trained therapist to guide people to the experience and healing. It's dramatically more effective
for depression, for PTSD, for anxiety than any existing medication.
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And the stats on Ibogaine in the future of all this stuff, it's like.
Pretty impressive. But the point I'm making here is that the FDA denied the approval of MDMA
assisted therapy. And it didn't make any sense to me because the data was so strong. I mean,
And imagine, imagine if you have Lipitor that reduces a risk of heart attack by 20 to 30%
and then you have another therapy that reduces the risk by 500% or 1,000% and it's safe.
And there's no side effects.
And it works better than anything else ever discovered and yet you're not going to approve
it.
That, to me, is just the ultimate in corporate capture.
Yeah.
Do you think that's why?
Oh, 100%.
And the people on the commission were, didn't really understand this drug.
They also were very much, had been involved with pharma and were conflicted.
Oh, and you see all of that time and time and time again with psilocybin, all these different, it shouldn't be this difficult to bring a life-changing molecule that's available in nature to the marketplace.
You know, it's pretty assinine to think, like, or even what I mentioned, what I started,
started with Ibigan, it was around 8,000 years ago used on the Plains of Africa.
You know, these are available by, we call it God, nature, whatever it is.
There's not a pharmaceutical drug on the market that's been researched for 8,000 years.
And when you look at the compelling data that Dr. Nolan's seen at Stanford University,
and the two, do your credit, the MDMA trials and all of it, it's, if we build a system where everybody's incentivized to shut down and prevent
accessibility to alternative treatments that are honestly more efficacious than what big
pharma is ram rotting down our throats it's the same thing with peptides you know people go
well what happened with these peptides why did they get put on a dangerous list where there
a bunch of side there were not a bunch of side effects what happened is murk has applied for a patent
on 200 different peptides peptides are the future of big pharma they are attempting to capture
and monetize peptide and they are using their ability to influence and impress a
upon the FDA to shut down pathways where patients were already utilizing these compounds.
We were making BPC for the last five years.
To my knowledge, we, not even to my, we never had a single side of a other than that injection
site agitation.
Like, there's not a big catastrophic.
This isn't an opioid crisis.
What are you talking about?
It is a bit strange, you know, it seems to, also strange that it seemed to coincide with
the, that one of the biggest success stories in pharmaceutical, which was.
as a peptide called O-ZMPIC.
Yeah, right?
That's a peptide.
And they go, oh my God,
there's a lot of money here.
That's right.
We gotta block it off.
Yeah.
Do you think it was that pernicious?
Do you think that that's my kind of conspiracy theory
in my head, but that all of a sudden there was a realization
that there's thousands of peptides that could be turned into drugs.
And the reason OZempic is so expensive or these injectables
are so expensive is because of the
delivery mechanism because they have a preloaded auto syringe. But if you actually just look at
the peptide itself, it's pennies, right? Yes. It's literally pennies. And, and, you know,
we compound GLP1 for pennies on the dollar, you know, and that's a pathway that rapidly big
pharma is trying to shut off. Actually, today, I think, is the day that, the D-Day, that if the FDA
doesn't make a statement, you will be forced to buy GLP1s from big pharmaceutical institutions,
which are thousands of dollars a month.
Compounding pharmacies were compounding these $20 or less.
Yeah, dirt cheap, like a whole vial for $250 mail dude,
which allowed you to titrate up and titrate down.
It allowed you to customize your treatment plan.
It wasn't a one-size-fits-all approach.
It was an ability to take the pros of the drug
and minimize the cons of the drug.
And it allowed patients to have accessibility
because in reality those compounds were meant for sick,
diabetic people. That's what they're meant for. And they got captured because Big Pharma does what it
does. And they go out and they grow the brand. How do you grow the brand? You grow the patient
population. And how do you do that? You start having every mom in Malibu take it for spring break.
You know, and that that's not what that compound was meant for. And there are thousands of these
peptides and the and the dosage that are used in the pharmaceutical versions are far, far higher
and potentially with much more side effects than the ones that are used just for therapeutic
prevention or for optimization or for other things. And I've used them. I mean, I've had various
injuries and it's amazing. BP-157, which you're talking about is a peptide that's been around for a long
time and it's part of what your body makes to regulate your normal functions. I mean, GLP1 is something
your body makes. Yeah. But because of the food we eat and because of how we live, it's decreased in
any of us who are appetites, not properly regulated.
So a lot of these things, you're just enhancing your body's own system, right?
It's like, think about if you're going through menopause, you might need little hormones,
if you're older guy, you might need a little testosterone to optimize your level.
It's kind of like that.
And I think they're incredibly powerful compounds.
And you think under this new administration that they're going to come back and be able
to be deregulated like they were?
I hope.
I'm actually very optimistic on that because I, and we know that, you know,
Marty's, Dr. McCarrey, he's taken over as the head of the FDA.
Well, if he procures the nomination, I guess, is the right nomenclature.
And then you've got Bobby, who's, RFK, who's a big proponent of peptides.
He's posted about it.
I don't know if you saw his tweet.
This was when he was running.
He said, FDA, your war on peptides, stem cells.
I saw that.
Red light is over.
Right.
And I have a message for you, save your records and pack your bag.
Yeah, right.
Which is, that's a bold statement.
And so I think the expectation is that we're going to free up and give the power back to the people to have those soventry and accountability, accountability over their health again.
Why should a clinician not be able to talk to a patient, discuss the risk reward?
Again, these are short chain amino acids.
They've been around since the dawn of time.
That's why Big Pharma is so interested.
They're realizing there was a whole article about how Big Pharma is attempting to capture.
the peptide market because the risk profile versus the reward profile is way more beneficial
than pharmaceutical compounds because you just have a much safer pathway.
That's right.
I mean, insulin is the original peptide, right?
It's a mini protein.
Peptides are just less than 20 amino acids.
Yep.
It's just how we define them.
And if it's bigger than 20 amino acids, it's a protein versus a peptide.
It's just a mini protein.
And they regulate, they're like this super highway communication system.
your body that regulates so many of your biological functions from your sex hormones to growth hormone
to sex drive to immune function to tissue repair so the nerve function i mean there's just so many
that do so many things and and there we never learned about them in medical school i mean going about
insulin but we kind of learned it was a peptide but it was like it was a drug right if you go back to the
system like what we were saying earlier this is at ways to well we use a ton of bpc and we also compound it
was phenomenal. Like, it really, it is phenomenal. It's a phenomenal compound for an orthopedic
injury, a knee, shoulder, elbow, you know, something that's been bothering you for you. It does a
phenomenal job. And what I saw is even my orthopedic buddies, they were all like, oh, it's pseudoscience,
it's not real. Okay, hammer, everything's a nail, right? This is a threat to your revenue stream.
You're pressured to do these surgeries. You need to be doing these knee, shoulder, elbow surgeries,
anything that comes into the marketplace that's a disruptor is immediately met with hostility.
And you have to ask yourself, is it because it impacts my practice adversely?
Or is it because I really believe what I'm telling these patients?
Because the data's there.
People say there's no studies, there's no this, there's all sorts of studies where
BPC re-grew spine damaged spines in mice.
you know i mean i i provided a dozen plus articles on rogan when we went through it we did a deep
dive into bpc because i was such this is like four years ago but i was like this is a really
powerful compound with really compelling data and china's done a lot of studies in humans um there's
fascinating data there and what we saw anecdotally at you know through our clinicians in our
clinician network was phenomenal feedback with no minimal to no side effect profile so it's
disappointing when the FDA makes choices and you got to scratch your head and go, are those
choices, I hate to be conspiratorial, but I just go, there's no way this choice wasn't made for
anything other than the pressure the pharmaceutical companies are putting on you and the data
that they're providing that's skewed to twist your arm to go this way because at the same time
they're attempting to patent all these things and monetize them themselves. Yeah, it's interesting.
Even endicidal cysteine was considered to be something that should be regulated.
which is a supplement that otherwise known as NAC,
but it helps to boost glutathione.
The body's being detoxifying compound.
And yet it's something we use all the time in the emergence room
for people who had overdoses.
You'd give them, you know, overdose of Tylenol,
the treatment to save them from their liver,
basically dying and them dying,
was giving them something called mucomus,
which I thought was a drug.
You know, I didn't know when I was straight training,
but it's a natural compound,
is biological compound made up three amino acids,
and it's incredibly important
for the body's biological function.
And I'm like, why are they putting this
on the kind of not approved list for the FDA
to make any sense to me?
So I think there's some weird forces at work,
and we can't always see what they are.
Some of them, you know, the incentives that are misaligned
are obvious like insurance companies or PBMs
or sometimes the FDA, but it's, you know,
it's like this Gordia nut has to get unraveled
because if we don't realign incentives
to make it profitable to be healthy,
then the system's never going to work, right?
No, you're spot on.
Yeah, and so that's going to be the challenge.
How do we incentivize health versus disease?
And there was an attempt through the Affordable Care Act
to do that with value-based care,
but it really didn't catch on.
And it really didn't kind of work that well
because of how it was implemented
and because honestly,
because even if you're a traditional healthcare system,
all you know how to do is traditional drugs and surgery.
And so it's hard to create real value,
you really truly to reverse disease and to not just manage it with a bunch of drugs
of surgery, but truly reverse diabetes and heart disease.
They're big cost drivers.
I mean, in Cleveland Clinic, there was a woman who was a nephrologist who was running
a program on reversing kidney failure using lifestyle approaches, which was amazing because
that's something, again, we ever learned we could do, and she was seeing it all the time.
And yet that wasn't reimbursed.
You know, she had to do research, should you get funding, she had to try to get, you know,
donors.
And it was just, it was just a hard slot.
And yet that's what we should be paying for.
So until somehow those incentives get changed through the government actually funding
the kind of research that needs to get funded to show these are not only more effective
but cost effective that I don't think things are going to shift or until we put up guardrails
where there's insulation from conflicts of interest on the dietary guidelines and the FDA
and on insurance regulators, I mean, the revolving door in government is so,
big and so wide and it's used sort of like a you know just a super high wave for people to go back
and forth between government and industry that that's problematic you know i mean you got the dairy
council which basically has recommended us to have three glasses of milk a day and as adults and two as
kids there's no scientific data to support that at all and and when scientists friends of mine from
Harvard challenged the dietary guidelines committee on this because they were friends with
some of the committee members.
I said, you know, you're right.
And politically, we have to do this, politically, not from a medical perspective.
Yeah.
And the two-time secretary of agriculture under Obama and under Biden, Vilsack, Tom
Vilsack, worked for the Dairy Council in between his agriculture jobs.
And the dairy council was the one that put out those ads got milk with the government.
There's this program called the Checkup program.
I didn't know it was with the government.
Oh, yeah, the government has these programs
with support, at the USDA support industry
and agricultural products.
So the other white meat or, right?
That was a joint program between the government
paid for by taxpayers and by the pork industry
or the white mustache ads,
which claimed all these health benefits for dairy
that weren't scientifically validated
was a complete scam
and got everybody to drink milk
Yeah.
Where there was no evidence, and it was the government colluding with industry in the Dairy
Council to come up with these things and promote them.
Even the former Secretary of Health and Human Services down to Shalala under Clinton,
she actually also had one of these mustsashes on and those athletes, and they were getting paid
a lot of money to do these ads, but there was no evidence.
And finally, the FDC said, no, this is not truth in advertising.
You can't do this.
This is illegal.
You have to take these ads down.
And now you don't see that got milk ads anymore.
Yeah.
It's not because they didn't work.
I didn't know any of it.
It's because it was illegal.
I just saw they went away.
Yeah, no, no, it's so bad.
And so, and the idea wasn't for the government
to support, to get money from industry
and to use its own money to actually promote things
that aren't scientifically true, even though that's what they did.
Like pork, the other white meat, really?
Yeah, so I think, how do you see us going forward
as this new administration sort of gets its foot on the ground?
Is there hope?
Are we still going to be stuck in this perverse incentive system?
Is it so intractable and difficult that it's just not fixable?
I mean, I always think, I always have hope.
And I think there's the fact we're having the conversation, the fact, all these podcasts
are talking about it, all the things that you've discussed historically, you know,
we're moving the right direction.
We're uncovering the root cause.
Now we've got to treat the root cause so we can stop the symptoms.
And that's going to take consistent, persistent action.
and us as the people talking and acting with our pocketbooks,
you know,
we can drive change with policymakers.
And I think we are.
And I think RFK is going to try and he's going to fight.
But it's going to require the American people standing behind and fighting for it as well.
And we can also fight with our pocketbooks.
Look at what happened to Kellogg's after the Senate testimony.
The shock went down pretty bad.
Yeah.
And that those eventually, if we, the people drive change.
through our pocketbooks, it resonates with these big industries. And at some point, they're going
to change their behaviors. But part of that is giving the knowledge to the people. And that's
where I think platforms like yours and podcasts are so important. Because if we can educate the
public, they can fight for themselves. They can protect themselves. They can defend their families
while hopefully putting pressure on policymakers to drive policy change. It reminds me of the quote
from Margaret Mead, which is, don't believe this small group of highly committed people.
People can't change the world.
In fact, it's the only thing that ever has, right?
I love that.
And I think you see this with Kellogg's.
I mean, 400,000 signatures marching on their headquarters
in Battle Creek, Michigan, demanding change
in the fruit loops and other cereals they make
to match the same type of cereal they produce in Europe
without all the toxic chemicals.
It worked because it hit them where it hurts
in their pocketbook.
Yeah.
And they're gonna have to change.
change. Now, they're not going to want to change. It's going to take them a little time. And
we see this starting to happen where, you know, around the country there are bills being
introduced to get these additives out of food and chemicals out of food. And I think that's
going to be helpful. It still could be ultra-processed food. So if there's not any focus on the starch
and sugar content, I think it's going to fall short. Yeah. But at least there's some shifts
happening where these lawmakers are starting to stand up and go, wait a minute. You know,
when we, one third of our state budget is Medicaid.
You know, governors know this.
This is hurting our state.
We can be doing so many other things with this money
if we didn't have to pay all this healthcare bills.
And so there's this moment where I think there's some shift happening
and I see it around the country
and that needs to get accelerated.
The fans need to get flamed.
People need to call their congressmen,
call their senators, call their state lawmakers,
advocate for these ideas, ask them to solve them,
tell your stories, it matters.
I mean, you know, whenever I, you know,
talk to lawmakers about what actually moves the needle
and what they're going to do,
they're going to say, calls to my office.
Yeah, yeah.
You know, that's how RFK got confirmed.
Yeah, I remember Cali said they got a flood of calls.
There were 200,000 phone calls to Cassidy's office
to confirm him for the HHS secretary,
whether you, you know, want him to.
to be secretary or not, whether you agree with him or not,
what I'm making a point here is that your voice matters
and that your, if you, our collective voice is very powerful
and that things change through these powerful grassroots efforts
that then move to the center.
And I always say change doesn't happen in Washington.
You know, it doesn't start on Washington,
it ends in Washington.
You know, when you look at whether it's abolition
or civil rights or women's rights or the women's vote
or, you know, gay rights, whatever it is that,
that were massive cataclysmic changes in society
that we all accepted as the norm, right?
They changed because people were like enough already, you know?
Yeah.
And I think Cory Booker once said to me,
it feels like 1959 in the Civil Rights Movement
in terms of what's happening in healthcare and food systems.
And I hope that's true, and I hope we're gonna see
in the next four or five years some big shifts.
Because I think they have to happen.
We can't keep doing the same thing.
People understand the emperor has no clothes,
that we're in this really cataclysmic situation.
cataclysmic situation with our health and the economic impact of it.
But, you know, it's a $5 trillion industry and it's not going to go down lightly.
No.
No, and that's where it's got to be a unified effort.
It's got to be a unified effort.
People have to realize chronic disease doesn't care if you're a Republican or a Democrat.
It's killing all of us.
Like, we have to work together and extend the olive branch and not let big industry divide us.
They'd love nothing more than for us to be divided as people and fighting each other.
Yeah.
This is, to me, it's not a political thing.
this is a humanity thing.
Yeah.
And so everything you said resonates with me.
And hopefully we can keep driving change.
Let's go.
Let's go.
Well, Brigham, thank you for your work.
Thank you for being such a clear voice for some of the challenges and problems
and the dark alleys of our healthcare system that you're bringing light to,
like, pharmacy benefit managers, how insurance companies work,
the problems with the, you know, the food industry,
the cost of our broken healthcare system, the things that you really have sort of highlighted.
It's so important to get these ideas out there, to get people to hear about them, to get them incensed and do something about it.
So thanks so much for your work and being who you are.
Thank you for having me for giving me a voice.
I appreciate it.
Anytime.
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