The Dr. Josh Axe Show - How to Monetize Your Personal Brand with Julie Solomon

Episode Date: September 28, 2023

Julie Solomon empowers people to unlock their potential and amplify their influence. After years working in PR with top artists, she launched a coaching business helping entrepreneurs build brands and live boldly. Now, through her bestselling books, chart-topping podcast, and sold-out courses, Julie mentors thousands on personal growth and career success. In this episode, Dr. Josh Axe goes behind the brand with an influence icon. You'll discover: Julie's journey from PR pro to branding expert Her advice for finding your voice and path The mindset fueling Julie's success How to turn messages into movements Julie's tips for those feeling stuck in life Let this chat with a branding queen inspire your growth. Discover Julie Solomon's secrets to confidence, influence, and living unstoppably. Want more of The Growth Lab with Dr. Josh Axe? Subscribe to the YouTube channel. Follow Dr. Josh Axe Instagram Twitter Facebook Tik-Tok Follow Leaders Instagram Twitter Facebook Email Newsletter Follow Julie Solomon Instagram  Youtube  Facebook LinkedIn ------  Links:  Julie’s Book: Get What You Want: How to Go From Unseen to Unstoppable Julie’s Podcast: The Influencer Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

It was kind of that rock bottom moment of like, oh, okay, now not only have I put myself in this situation, but I've hurt my husband. I've lied to him. I've, you know, even put our child, we had to take money out of our child's college savings to pay off the debt, you know? And it was, unfortunately for me, I needed that rock bottom moment to really wake up. Yeah. And so I think sometimes, and again, that was just that that was having that like snap into

reality and that radical acceptance of like, I got myself here. Now how do I get myself out of it? And so it was the education of, you know, starting to work with financial planners and, you know, people that were really good with money and started listening to podcasts, going to conferences, anything that I could do to become better educated when it came to just the basics of whatever I was afraid of when it came to money. And that really helped me. So the detachment, the education, the deeper work, the therapy work. Yeah. Hey, everybody, Dr. Raxer. Welcome to the Growth Lab podcast, where each and every week we're talking about how to grow yourself, your health, your wealth, and take your career and your relationships to the next level.

Today we have someone I'm really excited about having Julie Solomon. She's a bestselling author. She has a top podcast called The Influencer Podcast, and she's ranked as one of the top 100 brand marketers in the world today. And so we're going to talk about everything today from overcoming limiting beliefs, how to get unstruck, how to experience a brand. breakthrough in your career and personal life. And I want to say, Julie, welcome the show today. Thank you. It's so great to be here.

Thank you for having me. Yeah. Well, you know, before we started rolling here, we talked about a lot of things. We talked about, you know, your husband was in the movie. That thing you do? That thing you do. He's been in over 90 films at this point in his career. But that is one that I think most people love and know.

So, yeah. Our family loves it. Yeah. It's great. It's great. That's so good. You know, one of the things, you know, I was thinking about, we were talking about this before, I didn't know that you were, grew up in Nashville.

Yeah. And I know you lived in L.A. for a time. What caused you to, you know, you and John to say, hey, we want to, we want to move our family from, from L.A. back to Nashville. Yeah. So I, I'm born and raised in Tennessee, originally from a small town, but pretty much spent my entire, you know, young adulthood and young adulthood here in Nashville, moved to L.A. in the late aughts and was there for almost a decade. And there was a few years that were kind of creeping up.

We had a child, my son, who's now almost 10, Camden. And we kind of just kept looking around and we were like, do we need to be here? You know, for John's work, he's been an actor for over 30 years. He doesn't, quote unquote, need to be here for any kind of work-related things. How do we envision our family? How do we envision our future? Is this really where we want to be? And I feel like we finally got to this place that we just said, I think we want something different, you know, and we want some land. We want to have a different lifestyle and structure, which was really interesting for me. And I think, I don't know if other people can relate to this.

But growing up from here, you know, there was definitely that season of my life that was like, I'm getting out of this town and I'm never coming back. And I did that. I lived in New York for a time. And that's really I really started my career, then came back here and then moved to Los Angeles. And it's funny, we were talking about this before, that I now live less than a mile from the house that I lived in throughout my middle school and my high school years. And so it's interesting how, you know, the universe can kind of that full circle moment. But for us, it was really just wanting something different for our family.

We only had one child at the time. We now have two. But I'll say, I don't know if we would have had our second child had we have not moved to Nashville. My family's here. There's a different support system here. There's a different way of life and living here. Yeah. And I loved L.A. at the time.

It was perfect for me, but Nashville's been a wonderful place for us. And the other thing that we were kind of laughing about is that we were living in L.A., but then my husband would be filming in Atlanta or New Orleans or Charlotte, North Carolina. And so he was spending so much time in the South, might as well be here anyways. And so that's kind of the way through that that we got here. That's cool. You know, it's interesting. We had Carrie Underwood on about a,

week ago. And so they, her and her husband have a lot of land out in the, uh, kind of south of town there there in Franklin. And then I was just reading an article about Jessica Simpson was here because, um, just, you know, her family and, and she said it was kind of a relief to get out of L.A. And then talking to somebody, there's a lot of the NFL players. There are so many people coming to Nashville. And generally, you shared some of your sentiments. Why, why do you think there's so many people migrating from, you know, L.A. to, to Nashville. I mean, I would say the first thing about Nashville is that it is open for business. So from, an economic and community development standpoint, Nashville's open. It's thriving. There's no state

income tax. That's a place. And I can say this as someone who actually was raised here. It is an amazing place to raise a family. You don't really get much better than the hospitality, the food, the culture now, way more so than when I was growing up here. And for me, I think that Nashville really has everything that you would need if you are someone who really wants to have what I would call just as much optimal balance and a family dynamic that you possibly can. It's also a thriving city for young entrepreneurs. I mean, I know a lot of people who haven't started families yet, they may never start families, but they're wanting to come here. And more so than anything, we're all seeing this mass exodus out of a lot of these major cities. And I think a lot of people

are just tired. They're exhausted. They don't want to feel like, you know, a city like LA, millionaires can tread water. And that's not really the American dream. So I think that there's still a little bit of that aspiration and that desire to have more of a full life that you can find here in Nashville. That's so good. I remember I did years ago before I moved to Nashville, I did an internship right before I moved here in Chicago. And I remember as an entrepreneur, just feeling like everywhere I went, the door was, you know, shoved in my face. And it was like, I felt like I was was just fighting everybody for everything. And I remember coming to Nashville.

And I feel like everybody was like open arms. And again, it's that Southern House of hospitality. And I remember just thinking, oh, this is where I'm supposed to be. And I think that, you know, one of the things I hear from a lot of people who, who move in Nashville is that it's the family thing, constantly over. And I think the sense of community here is just so great. I can list off 100 people that are just, you know, incredible human beings. And so anyways, I think it's, it's something I love too.

And one of the unique things about Nashville, and this is what's so unique about what you do. is it's a city that is thriving for career and for entrepreneurs and people who want to be influencers. In fact, some of Chelsea and I's closest friend, Sean Andrew East, they have a whole business where they have built up this incredible. They have about 14 other families they've partnered with to create a media station and get a lot of great content out there for families specifically. But it's a great place for influencers.

And this is one of the things I know that you spoke an event we had not too long ago, but you're an expert in helping people help gain more influence and use their influence for good. And I think, you know, when I think about everyone listening here, some people may want to become an influencer because they want to do it as a full-time career. In fact, you've seen the stats, I'm sure, Gen Z and millennials. I mean, it used to be, you know, fireman and astronaut and president of the U.S. today. It's like, what is the number with that one, you know, a TikTok career profession? Yeah, YouTube or a TikTok or an influencer. So talk to me a little bit about this trend. of becoming an influencer and how can people gain more influence? Yeah. So I would first love to kind of

start with how I got into it and kind of what my experience has been into it. So one of the big positives that came out of living in Los Angeles was me being thrust into this world that we now know to be influencer marketing. So way back in 2013, I was barefoot and pregnant in L.A. my husband was on set working and I needed to meet people and make friends. And so I started a blog because that's what every girl that moves to LA does. They start blogs, especially back in 2013. And I did that as a way to connect. And from that, I started getting invited to blogger events and things like that.

And I started to not only meet other bloggers, but I started to meet brands. Now, mind you, prior to this, I had been in traditional public relations since 2007. It's what I majored in. It's what I moved to New York to do. So I had a very strong foundation and understanding of marketing, branding, and PR from that traditional sense. But then I was starting to see how people were starting to kind of create names for themselves online. And I started to wonder, there has to be a way to monetize this. Just like how we would monetize magazine covers, how are we going to monetize social media? Now, again, this was back in 2013, 2014. So Instagram was pretty new. TikTok didn't even exist. But I saw this opportunity to take the content that I was generating from my blog and work with the brands that I was meeting at these events and that I would really kind of put myself in front of to me to start monetizing it. And so what I started doing was pitching myself. I would pitch myself to, let's say a baby company called Moistella to say, hey, I would love to talk about your products on my blog. And from that and just my understanding of PR and how to network,

and how to pitch and how to build relationships, I started to monetize my social media and my blog pretty quickly. And I would have women that would come to me and say, Julie, I don't mean to be rude, but I have 100,000 followers, which in today's terms would be like a million. And you have like 3,000 followers. And I'm making no money and you're making 5, 6, 7K a month just off of these partnerships. What are you doing that I'm not doing? And that's when I really saw this opportunity of wow, there's a lot of people that want to share their thoughts, their wisdom, they have something to say. They want to create the influence, but they don't know how to monetize it. And so that's really where the business that I have today started.

Wow. I started to create courses and I started to consult these, what we call them now to be influencers, on how to actually monetize the content that they were creating. Because it's not just about being popular. It's not just about being Insta-Famous, but how are you actually not only monetizing this and making money off of this, but how are you creating more sustainable? and impact for the long run. And so I really started with that foundational piece of laying the groundwork of teaching

these influencers how to think about their influence as a business, how to think about their message as something that could really create impact and movement, and most importantly, how to really start rooting into their value and what they're worth and what they really envision this to be. And so from that came my understanding of influencer and what it really meant to influence. It's not just about, you know, selling, you know, gummy bear vitamins on a social media post or, you know, talking about what you're wearing. But how are you actually impacting the people that know you? Because that's really is what influence is at the end of the day.

It's who knows you. And the only way to become more knowable is to really build more of that authority. And how you do that is by building awareness. And so that's really where I kind of start with the idea of influence, how I teach it, how I coach people through it. and hopefully how I shift their belief system a little bit about what it actually means to have this power that is influence and how they use it for good. And first, I love the last thing you said there, use it for good. I want to come back to that. I am curious. So how much could somebody make kind of upwards of if they have, let's say,

100,000 followers on Instagram or YouTube? Well, I'll just tell you this. I have students that have 300 followers on Instagram and consistently make about 10K a month off of their brand. So it's not just because, There's this whole other world called, yeah, called user generated content, UGC. UGC didn't exist when I first became a quote unquote influencer, but it exists now. And UGC is simply just if you are good at creating content, if you have a passion for it, if you're good at visuals, if you're good at messaging, if you're good at content, then you can actually take your content and you can essentially sell it or license it to a brand

for user generated content. So now there's brands that they'll say, hey, I don't care if you have zero follow If you're good at creating quality content that's going to move the needle for us, we will pay you for that. And so that's really what I now teach and support women on, hey, it's not just about the brand that you're creating, but it's about you understanding message that moves people and the messaging that evokes an emotion out of people. And so how do we actually get you to become a better storyteller so you can create better content so you can then make more money?

I love that, a message that moves people. And this is something and moves people towards the good. And I love that you said that because when we look at and you've seen this research, it's when you look at social media, there's a study on Instagram and how a lot of adolescent girls, specifically in high school, how the more time they spend on social media, the worst it is for their self-esteem. And part of that is is self-comparison to others and sort of using that in a negative way. One of the things I love about what you do is able to empower somebody and say, listen, we're going to use your channel for good benefit people in some way. Do you have any stories or examples of? Have you been able to help somebody

who was in a situation where they came to you and their social media was, it wasn't optimized and also it wasn't healthy for other people and you were able to really turn that around? Yeah. So, you know, there's been a ton of instances of this, but I'll share one that's, that's the most common. If someone comes to me and they're just like, I don't know why I'm not growing. I don't know why, you know, people aren't kind of hanging around and staying longer. I don't know why brands want to work with me. And let's say I go to their Instagram channel and the first thing I always look at is the first place that most people overlook and that is your bio. So when it comes to influencers, most influencers I see and even content creators, you know,

the Instagram gives us 160 characters to make a splash and to make an impact. And most bios sound something like this. Mama to two, fur baby mom, lover of chocolate. Yeah. You know, Psalms, you know, John 316. It's like, what does any of that mean? and why should I care? Yeah. And so let's actually use this Instagram bio to really create and share with people what it is that you're here for.

So I actually have a formula for it that I'll share with you. Yeah. It is who you are, who you serve, why that matters, and a call to action at the end. So who you are or what you do, who you serve, why that matters and a CTA at the end.

And so that is the first thing that I always, any students that come to me, whether it's my my pitching program or my other branding programs, we always work on really crafting that elevator pitch, so to speak, to make sure that we're using it in ways it is going to easily captivate people. Because whether it's a potential client or customer or a potential brand, if they come to look at your Instagram and it just says, mama to two fur babies lover of chocolate,

I don't really know if that's going to compel them to actually want to look at your content. But if it says, you know, I am, you know, a content creator who focuses on keto brownies to help you optimize your health by also enjoying that sweet tooth that you have, oh, that's a little bit more interesting. Maybe I'll want to kind of scroll through and see what content is here. So I always start there. And then the next place that I look at is the content itself. And where I see most people have an issue with really building that awareness and that engagement. is when they focus too much on what I call me, me, me content. And that is, you know, look what I ate today.

Look what I'm wearing. Look where I'm going. Look at this thing that I think that you should buy. Look at this thing that I think is important. It's all about them and not about who they're meant to serve. And so I have another method that I teach people, which I call the spotlight method. And it's about taking the spotlight off of you and putting it on the person that you're meant to serve. And so the more that you can do that,

you can start to generate your messaging and your content from that service-based place, the more that you put the spotlight on them. And so, for example, if I was talking about, let's say that I was talking about a smoothie that I was making, instead of talking about like, oh, here's my cute smoothie and it's so yummy and it's so good, I would be talking about the benefits of why I put the certain ingredients that I do in my smoothie because it helps me stay more energized throughout the day, more optimized, gives me clarity. and if that is something that you're looking for,

you should check out this recipe or you should check out these ingredients. So it's just kind of, it's just spinning it just enough to where you're always asking yourself that question, how can I come from a place of service with this piece of content instead of just generating content

that is all about me. Yeah, you know, I love this advice. This is so good. And so this is something, actually, I talked about something very similar with Donald Miller, who was on recently. And Donald talked a lot about how, you know, we try and make ourselves

the hero where we should act as the guy as the Gandalf per se and make the person watching the hero, right? Do everything we can to inspire them to greatness, which is so much of what you're saying here, which I love. And this is something people need so badly. We both see social channels all the time that are just so under optimized where, again, they're just sharing their daily stuff versus if they would say, hey, as you said, I'm here to serve you. I'm here to benefit you. I'm here to help fulfill your dreams and having that sort of mindset. is so important. You know, I'm curious, when I think about right now, and I look at the social media landscape of influencers, um, some, there's some people that you and I both seem just

blowing up, you know, Alex and Layla Hermosie are growing rapidly, guys like Patrick Bed David, um, you know, like Mel Robbins. She's another person just, you know, growing rapidly. What are, what's the difference? Like if you had to pinpoint, here's the one thing that they are doing that's causing their influence to grow in just a, you know, in just such a massive trajectory, what's the biggest difference that they're doing versus the person who's stuck? Yeah. I think it's a twofold. I think one, it's they are delivering consistent value, period, hands down.

And two, they have through really figuring out who they're talking to and really tapping in on what their unique value proposition is, what makes them different. they have been able to make it easier to find them instead of their competition. And those are really the two pieces, I think, to that acceleration puzzle. You've got to really hone in on who you're talking to. What they need. It's not a nice to have. It's I need to have.

What do they need? How can you be a provider for what it is that you need? Then how are you going to create consistent value around what it is that they need? And then why are they going to then keep coming back to you for? that over anybody else that they could come to. And that's what I mean when I say competition. Like what makes you the one? And people really need to start tapping into that. And what I seem to find is that when you're on this brand ascension, if you will, most people love to kind of jump the probably the first three steps. So the first step, it's, you know, most people think, well,

it's about finding out my why or what my purpose is, or I need a logo or whatever they say. And all those things are important. But from my discovery of now working with thousands of content creators and entrepreneurs online at this point, what I have found that it is is time management. If you cannot manage your mind and your time and really get clear on how you're using your time for optimal efficiency, you won't be able to do anything else. So you've got to get clear on your time management. You've got to figure out when are the most optimal times of day that you work. You also have to factor in just your life. Are you a mom of triplets that are two years old? Because that's going to be a kind of different season, right? So you have to really look at your life, your lifestyle and the time

that you have to get clear on that. Create a really good consistent schedule that works for you. And then from there, the next step is going back to figuring out what makes me unique and different. What makes someone want to come to me over anybody else? And now that I've gotten my time cleared, and I have the space to actually create, I then have to know. that first. I think a lot of times people just love to jump to, well, how do I make money? Yeah, right. Or let me just create content for the sake of creating content without having no time management skills in place, without having no idea who I'm talking to, without not understanding what my unique value proposition is. Therefore, I'm not creating clear content. I'm not creating

valuable content. And then I'm sitting here stumped wondering why I'm spending all of these hours in a day doing this work and it's not moving the needle. And so to me, like those are really the foundational steps. And then if you can tap into that, then you go into actual content strategy. And you figure out a good content strategy by, again, getting really clear on who you're talking to and testing things out. And I think that that's what people are so afraid to do. They want it to be perfect. They're so afraid to test things out.

And I was actually listening, I think it was a podcast recently. And I was listening to a story that I think it happened out of university. but essentially it was a pottery class. And there was one subject of people who learned everything that you needed to know about making the best pottery in the world. Right? Like they were studying it. They got the trainings, the videos, the best pottery making professors in the world were coming to teach them. And then you had this other subject of students who they didn't learn anything about pottery.

They were just given pottery and told to just practice, just like figure it out, day in and day out. And they did a study over a year. And then at the end of that year, they had the two different groups create pottery. And you know who actually made the best pottery? Practice makes perfect. The ones that just did it. And so I love that story because it really goes to show you that it's not about you've got to get out of the knowing and into the doing. That's right.

And I think a lot of people get stuck, again, in the knowing and in the analysis paralysis and trying to just, you know, think it out. And that's, again, where managing your mind comes into play. and where managing your time and your boundaries and how do you, what does balance mean to you and how are you doing that? And I think a lot of that does take coaching and mentorship and someone to maybe reflect back and be able to see the things that you can't see. But to me, it's really just testing out. Like you've got to just throw out content, see what sticks. Is it hitting your target audience? Is it really showcasing your value? And then what do you learn from that?

And more will be revealed over time. You know, the first sentence that you said is you, you said, as you shared all this great information is consistency. It was one of the first things. You know, and I experienced this for myself. When I was, I started off as a full-time functional medicine practice in Nashville. I did that for five years. And after one year, I said, you know, I really want to, I love educating people. I want to be able to get this message of food is medicine and, and helping people heal

naturally. And I said to myself, what I'm going to start doing is taking Friday afternoons off. And so I don't have a lot of time to do this, but I'm going to take Fridays from one to five. And so I have a four hours a week, and I'm just going to start doing one article and one video. And so that's how I eventually started Dr.ax.com, which eventually turned into ancient nutrition and a number of other businesses. But it's your advice exactly. And then it starts to compound over time. If you have a message that people really need to hear and that really helps transform their life and you just get it out consistently over and over and over again, eventually, you know, a lot of people hit this hockey stick moment where all the sudden, wow. I mean, and people will say, well, that person became an overnight success. Well, no, typically they had two to three to five to ten years beforehand where they were kind of building up steam and growing. And so anyways, just want to say, like, I've experienced the advice you're giving is something I really experienced in my own businesses. And I think it's just so important is that that consistency. Would you walk through if there are maybe three to five points, maybe, you know, over a course of a minute or two? What are those exact steps that people need to implement and consider?

Yes. And before I get there, I do want to say because it's important, I could imagine that there probably are people, you know, driving in their car right now, or maybe they're walking around. They're listening to us, you know, talk and they're probably thinking, well, easy for them to say. You know, they've got a team. They've got this. They've got that. And we didn't when we started. I didn't when I started. You know, I didn't come from a wealthy family. I started my business $30,000 in credit card debt that I hid from my husband. That's a whole other conversation. And so, I think that what it really boils down to, I was just, you know, a woman DM'd me yesterday and she was like, how do you find the time to do all this with two little kids? And I was like, well, you know, she was like, what about when you have to drop them off? And I just said, look, your excuse for like, your reason for wanting to do this, your reason for wanting to pick up your phone every day and share something with the world has got to be greater than any excuse that you would have to not do it. And no one can teach you that. I think that that comes from a greater why purpose, what we were talking about earlier. That comes from something greater than yourself. And, you know, and I shared it with her. I said, well, I have drop off at seven.

Then I go straight to Pilates and I come home. Then I show it's like boom, boom, boom, boom. This is what my day looks like. But I also do have help. And whether that's my husband, a babysitter, family, neighbors. Like it's insane to think that you're supposed to do. this alone. And I think that that's the pressure that people put on themselves is that they make up and say, like, well, I'm supposed to do all of this by myself or I don't have the means to get

help or I can't afford this or that. And so therefore, it just can't happen for me. And so you have to really get honest with yourself about like, how bad do you want this? How bad do you feel this greater calling? You know, I really, I really jumped into it as if like my, my kid's life depended on it. That's how serious I took it. And I think that you do that. do have to take it that serious. So that's kind of my rant about that. Well, so, so, so, and let me say, this is so good because that was my mindset. Like, and by the way, what turned me on to this, and I'm sure you've read the book, I read the book, four hour work week. Yeah. And so at first I'm like, well, I got a full-time clinic. And I'm already working 50 hours a week. How can I do this? And I said,

you know what? I realize I'm going to, I'm going to take 50 of those hours and take four of those hours. I'm going to say, okay, I'm going to find four hours to just give it my all, do everything I possibly can and do this undistracted, just totally focused. I think there's a lot of people, you know, I think about like my wife, Chelsea, for instance, where Chelsea's pregnant with her second and she's busy, has a lot going on. But if she really wanted to build something, it would, you know, it would be, hey, I'll watch the kids for, yeah, let's block off four hours for you a week and just go at it. And let's write down, what are those top needle movers of what you could do with your time, four hours a week, of recording videos and creating content. And then just do the best

with what you can four hours a week and let's see what happens. Right. Right. And I think what can happen is that people will say, okay, I've got my four hours. Now what do I do? You know, and it's because they haven't laid those foundational steps. So let's walk through those. So we could we can walk through those. So I talked about the first one, time management. And mind you, I tend to work with a lot, a lot of moms, a lot of women who we don't have time. We've got the kids. We've got the life. We've got the this. We've got the that. That's always the excuse. I hear it more from from women that I do from men that they just don't have the time. So I really root into the time management thing. I could go on more about that. But the next step from that is that brand clarity piece and really

getting clear on who you are as a brand. And that is you should be able to share and within 30 seconds of thinking of it. If I ask you, hey, what makes you unique and different? What would make someone want to come and consume your content before anybody else's? And if you can't give me a response pretty quickly, then you probably need to sit with that for a minute and kind of root into that and figure out, well, what does make me different? What does make me unique? What about my past credentials or experiences or life story or, you know, those horrible, shameful moments that I wouldn't want anyone to know, like me hiding $30,000 of credit card debt from my husband, that maybe if I had the courage to root into it and to share it, maybe it would make me a little bit unique and different.

So that's the next step, is really getting clear on that UVP and that differentiation. And then from there, you can go to actual like content planning and batching out your content and what kind of content do you connect with? What kind of content do you actually want to create? And what's really going to move the needle based on your goal? Like, what is the goal? That's another great question to ask yourself. What is the goal?

I always think about that movie with Tom Hanks, who we love, where is it Apollo 13? And I remember he's, he's in the shuttle. and, or no, he's not in the shuttle. It's another actor that's in the shuttle. Maybe it's him. But anyhow, Ed Harris is back in Dallas. And I remember he looks out the window and he says, you know, keep your eye on Earth. Like that's the goal.

The goal is to get back to Earth. And so I always think about that. We always kind of have to keep our eye on what that prize is. And a lot of times I'll ask people, what's the goal? What's the goal of your business? What's the goal of the, and they have no idea. They've never really rooted in to think about it. And so even though these sound very simple, a lot of times people love to skip that foundation.

So that's really the next step. Like what is the goal with the content that you're creating? What kind of content do you really connect with? A great way to figure that out because people will come to me and they're like, I just don't know what kind of content to create or I don't know what kind of content my audience is going to resonate with. I always ask people, I say, I want you to go to Instagram right now and I want you to start to scrolling. And when you stop scroll, I want you to ask yourself. what made you stop scroll? Because if it made you stop scroll,

something about the visuals, the song, what you saw, what you read, what you heard, it may make other people stop scroll too. So that's a really just easy tool that people can use

if they are in kind of a content creation rut. Yeah. And so that's the next step. And then the step after that is engagement and like Legion and how are we really calling people to us? Because again, to me,

it's really networking and influence. And we talked about influence. Influence is who knows you. Networking is who you know. And so really building, how can you build relationships? How can you build the networking? How can you use the people that you know or the people that you know you to really build up engagement?

And so I teach a lot about that. And then after that, then comes the monetization and the revenue that everybody wants. And so that's kind of at the top of the pyramid, so to speak. But you can't really get there unless you've laid all those other core foundations. And if anybody wants to see this. pyramid because I don't have a you can go to julie solomon.net slash profit and we have a downloadable for that pyramid and you can see the steps and how they work we'll put it down we'll put a link to that in the show notes so good thank you I mean this is so good and I think I think the other thing I want to kind

of demystify everything is that like when I started out I didn't I didn't have much time I didn't have much money didn't have any of this and so again it's that thing of I had four hours and I went through a very similar process to what Julie walk people through. And you'll see, you know, when we talk about the people that have, again, we mentioned Patrick Bet David and Mel Robbins and Alex Ramos, you know, these people, they do a, you know, they do a version of this, but you're making it accessible to anyone and everyone. And you talk to, even people have 300 followers total on Instagram. Even you can leverage it and follow what Julie's talking about that's so important. Can you give me an idea? And I asked this earlier, but I do want to get a sense of this.

if you were to help somebody go from, let's say they've got a thousand followers and get up to 10,000 followers and they follow the steps you're talking about. Now, outside of the giving away, creating content for a brand model, how much could somebody make if they had 10,000 followers on Instagram and we're very, very, you know, specifically focused on a specific niche? Sure. Depending on the deal, the opportunity, the terms, the exclusivity, you could make with 10,000 followers, I've seen anywhere from $5,000 upwards to $15,000 for that one project. And that's a month. Oh, yeah. That would just be off one project. So if you did four projects in a month, you know, four episodes.

I mean, it's amazing. Yeah. I mean, one of the things I think more and more people are realizing, I'm still realizing this. And it's so funny because, you know, I've got a podcast and, and fairly substantial social media following. And we're doing, you know, I'm constantly, you know, talking about my favorite products. In fact, we got a product coming up. It's sort of, it's this grass-fed beef,

but they mix in liver and heart, so organ meats. So that's just the latest one we were talking about. I have aura ring. It's another brand. But all that being said, it's, it's amazing just to think about how how marketing has changed. So much. And so and how really things are shifting from even more written content to way more video content and video ads in influencer. Everything is influencer marketing. I mean, it's, it's, we've seen this shift over the past couple years, but it's the absolute future. So if anybody's listening to this and again, if you want to create more wealth for you and your family, again, following these steps is you got to start somewhere. But if you really invest and implement this over the next one to two years, you can put yourself in just an incredible position and just absolutely shift your financial destiny.

Yeah. And I've seen so many different people from so many walks of life do this through, I mean, scuba divers. I have one. I'll tell you a story quickly about a student named Cassie that I have. And she came to me and she had, I want to say like 4,000 followers on Instagram. And you know what her brand was? Her curly hair. That was her brand. And she figured out how to create really good quality content on how to keep curly hair healthy, like 10 rules of curly hair. This little company called Ulta called her up or she actually pitched them. And she is now, she was at least, I think it's still there for like 18 months,

she was plastered all over every Ulta store nationwide with 1,700 followers for her curly hair because she created content and did a whole project with them on how if you are a curly hair girl, how you can keep your curls healthy. And so for people that come to me and they're like, well, I don't have anything. Well, do you have hair on your head?

Yeah. Maybe not. Maybe you're bald and then that's going to be the content that you create. But, you know, I had a scuba diver create a huge, travel brand because she pitched really high-end hotels. She said that we're on the coasts, you know, hey, I'll come to your resort, I'll scuba dive, I'll take photos, I'll create the content for you, and I'll deliver that content for you. How much is that worth to you? And so at the time, that was really valuable to her because traveling the world was really valuable to her.

Yeah. And so there's so many ways that you can skin that cat. I think the most important piece, though, is a, a, giving it a try, you know, learning how to put yourself out there, learning how to pitch yourself to brands, learning how to create better quality content. And at the same time, you know, really be open and transparent with sharing. I think that a lot of times what happens is people don't know how much to charge or they don't know this or that. And, you know, marketing budgets have to go somewhere. They don't disappear. They're just reallocated into other avenues. And the more that we are open and the more that we can share about our experiences or, you know, I worked with this brand or I had this project and this is

what the terms were. And this is what I did. in exchange for this kind of compensation or this kind of trade, then the more that everyone is just going to win. Because what we don't want to happen is that people keep devaluing themselves, which means, you know, we're not, nobody's making as much money as they could. I mean, this is such a good point because people constantly devalue themselves. I think if people would realize their full potential, which almost nobody sees their full potential.

But I think if somebody's actually able to see that, they're able to do so much more because most people give up before they even start. Right. And we see this happen all the time. And I love thinking about this example you gave earlier the pottery, right? It's like, just practice your pottery for a year. Okay, you don't have to be perfect. It's you don't, you don't have to have every single step, you know, thing already figured out. It's like just get in there for a year, try and follow some of the steps, try and learn from people like you and other people and just practice your craft, practice doing things for a year and just see what happens. And I think for a lot of people that'd be surprised. Now, one of the things I know that gets in the way,

and this is something that I love that you do is you help people both with growing their business, helping them with professional development growth, but you also help them an aspect of personal growth because often they go so hand in hand. Talk to me out. What are some of the biggest personal issues that keep people from having professional success? The biggest one that I see is lack of worthiness. Wow. I mean that when I really boil down to it. So before any of those places, as though money, money mindset. People are afraid to ask for what they want. They're afraid to negotiate for what they want.

They're afraid that they are going to offend someone if they ask for what they want. They're afraid of money. Yes. People are afraid of money. Especially I've seen in my experience with a lot of women that I've worked with, it's one of two things. They either make money and then they don't feel worthy of the money that they've made so they spend it faster than they can keep it, which is what happened to me when I first started,

you know, figuring out my way. And that's what got me in $30,000 of credit card debt. Or they'll make the money and they'll be so afraid to lose it because they don't have this worth in them that it's abundant and that they can generate more of it. So it's kind of like they stash it in their metaphorical shoebox underneath their bed and then they don't look at it. And this really comes back down to what old school, marketer named Brian Tracy. I remember reading a book from Brian Tracy and he talked about the self-concept of money and it was fascinating and he he attributed it to a similarity of if you think about your self-concept of money, you think about a thermostat in your home, right? And,

you know, you may feel good about money and you may be able to kind of like hustle to get money if we're not at that self-concept that we want. So let's say that you are your self-concept of money right now is 50K a year. You're a 50k a year earner. you are either going to proceed in scrambling behaviors to get to the 50K, and that's when we hustle harder and work harder, or once you get to that 50K, you're going to relax, or if you make more than the 50K, you're going to spend it. So you can get back down to the 50K.

So he was attributing it to like a thermostat, that if your house is set at 75, it's going to always find its way back to 75 degrees. And he said, so the only way that you can change your self-concept of money is really start working on the inside. And you have to start thinking and believing that you are someone who can go from making 50K a year

to 100K a year before it actually becomes a reality. I mean, so many of these things are tied to, what you're saying here is it's tied to our identity. Yes. And our identity influences our beliefs about ourselves and the world and about things like money, creating a scarcity mindset.

I mean, this is big. Yeah. And a belief is just a thought that you think over and over and over again. And we can change our thoughts, which means we can change our beliefs if we want. And so it's really about you have to become the person who believes that they can fill in the blink before you can actually start working on becoming that person. You know what's so interesting?

And I've spent a lot of my career, especially the past five years, studying psychology. And one of the things that tends to happen is these things tend to happen because of an event in childhood that we have a memory of that then starts this sort of neurological cycle. So it could be, you know, when I was a kid, I had a relative who said, you know, what, people that, essentially people that are rich or evil. So, so if people start, and by the way, I've seen this because I grew up in a house of, of, of, of people of faith and was around a lot of Christians growing up. It was really interesting. It's like, you got one group who is, you know, sometimes it's like, hey, you know, there is no limit to money in terms of how it should be used.

And there's another group of people that have money are evil. And I think the real balance, here is what you talked about. It's, no, use it for good. Listen, it's okay to take care of yourself and family and have nice things, but also you should be ultimately conscious of giving back to God and giving to, you know, the poor and for missions and things like that. So I think people's self-concept of money is so, so important. But that worthiness thing you said is this, these things are so tied into identity. Do you have any things when you're working with people and helping them overcome this? Do you have any sort of practices or things that you help them with and how to change? of limiting belief. Yes. And to me, it really comes psychologically back down to detachment. So I'll

give you a story that I had. When I was young, I remember my mom coming in with shopping bags and running to the closet to hide them from my dad. She didn't want my dad to know that she went shopping. Can I just say this is still irrelevant? Because I actually picture my mom doing this. So. So, and shocker that I would have $30,000 of credit card debt for my husband when I became an adult. And so it's, it's first about awareness. You got to be really keenly aware. as to what is your origin story around money? You know, what were you told about money when you were young? If you were told that it was evil,

if you were told that, you know, maybe it caused your parents to divorce because all they did was fight about money. You know, what is your money story? And really getting keenly aware of that. And then once you have the awareness to understand it, then you can start building more awareness around, well, how does my origin story around money

actually dictate how I am living with and having a relationship with money now. And that's just fascinating in itself. Then once you can get to that awareness piece, and this is like an old 12-step, awareness acceptance actions, this is like an old 12-step thing. So you can be aware of your money issues.

Then once you have awareness, you can accept the reality on reality's terms. Okay, now can I be in acceptance of my part to play in this and in my relationship with money and my fear of money and my overspending of money? you know, can I be an acceptance of it? And then from there, once you can accept your part to play in it, then you can start taking action to start really getting to the other side of whatever

that issue is. And everyone's issue is going to be different to some degree, but also the same to some degree. So the action for me was detachment. I had to really start to detach what my parents' money issues were from what my money issues were. I had to start detaching what my fears might have been around my own self-worth and value around this just exchange of energy that is money. And then from that, I had to also get help. So, you know, therapy and reading books. And then I also had to get education. I had to learn. You know, I was also someone that told myself, well, Julie, you were you were a C plus B minus student.

You were never good at math. So what makes you think that you can manage your own pocketbook? No, no, no. You're going to have some fairy husband. person that's going to come down from the sky and just manage your money for you. That was also kind of a southern mindset. Me being born and raised in Tennessee. So I went to for undergrad, went to the University of Kentucky. Yes. And I mean, the joke or the thing around, you know, school and undergrad was everybody, you know, a lot of the women there were there to find a husband not to, yeah, their MRS degree. That's right. And that was, it's like, you know, I'm from a small town and that's what happens you you you as a woman you get old you know you grow up you get married you have babies you

stay home and your husband takes care of the bills and i even still have family members when female family members in my family that they don't even know how much money they have they i mean if if something happened to their husband tomorrow they would they don't know how to balance a checkbook they don't know they have they don't know how to access an ATM and that and that's that's that's their reality right but i had to when i kind of had my rock bottom moment of of my husband refinancing our home and, you know, hey, but this $30,000 credit card, my husband's like, what are you talking about? We, we don't have credit card debt. And, you know, the lender's like, yeah, you do. You've got $30,000 actually. My husband calls me up.

Hey, hon, when were you going to tell me about the credit card? It was kind of that, that rock bottom moment of like, oh, okay, now not only have I put myself in this situation, but I've hurt my husband. I've lied to him. I've, you know, even put our child, we had to take money out of our child's college savings to pay off the debt, you know? And it was, unfortunately, for me, I needed that rock bottom moment to really wake up. And so I think sometimes, and again, that was just that that was having that, like, snap into reality and that radical acceptance of, like, I got myself here now, how do I get

myself out of it? And so it was, it was the education of, you know, starting to work with financial planners and, you know, people that were really good with money and started listening to podcasts, going to conferences, anything that I could do to become better educated when it came to just the basics of whatever I was afraid of when it came to money. And that really helped me. So the detachment, the education, the deeper work, the therapy work. And then allowing yourself to play and have fun.

When you start making money and you can start to like give it to charities that you love and you can start to, you know, help family members maybe that need it. Like, it's all relative. Like, whatever you want to do with your money. If, you know, for me, I remember always thinking, like, I want to be able to go on a trip and not nickel and diamond. Like, I want to be able to just to go wherever I want to go and have the experience that I want to have without feeling that anxiety.

Yeah. And to me, that kept me going to have to get to the other side of my issues. It's so good. Yeah, I think the shift you talked about, it's, you know, you have to have a level of awareness, you have to sort of detach from them, and then you need to take action. And if we're talking about limiting beliefs, create a new belief around it. You know, I had this shift. And I don't know when it was exactly.

And I don't think I ever believe that money was evil per se in that way. But I do think I had this, this doctor I was working for when I was in school. And, you know, in his mindset about money was, no, money can be used to save lives. It can be used to rescue sex trafficking victims and help orphans and do those things and I thought, wow, like as long as the person who's operating decides to, I'm going to be committed to using it for good, again, taking care of the security of my own family and some things we want to do, but also for creating safety, security and saving the lives of others. Wow. Again, it's just, it's just a tool. So I think that the more that people can develop

that minds as you're sharing, I mean, it is so important because there are so many people that have limiting beliefs around one single thing. And it creates a ceiling and they never get above it's that thermometer example you gave with with Brian Tracy earlier. It's just, you know, people need to experience a, they need to have a mind shift in order to experience a breakthrough. Yeah. And just like you said, I mean, you can't make the world a better place by being poor, at least in this capitalistic country that we live in. Right. And that's just the name of the game. And that's a direct way of saying it. But, you know, me limiting myself, me having a poor mindset, me taking advice from people that haven't made money on how to make money is not going to put me

in a better situation to give back to the world in the way in which I want to give back to them. Yeah. Before we started the interview, we're talking about something else too, and I wanted to bring it up. So let's talk about, you were quoting a study, and it was around C students. And so share that with me, and then I want to share a little bit too. But I think this is really important for people to recognize and get. Yeah. So I think it was actually an Instagram reel.

And this person was walking through a study, which again goes back to the importance of value and content. And they were sharing how most successful entrepreneurs today were C students, C plus average students. And the reasons why typically, and I connected to this because I was, I was a B.C student. We're typically bored. What we're being taught, we feel like it's not really that useful. We're the contrarians. We're always zigging when everyone's zagging.

We want to take some kind of idea that somebody else has and kind of rock the boat a little bit. create a new way of doing things. And a lot of times I think with entrepreneurs, you can take something that's really complex and simplify it and make it kind of more consumable for people, which traditional education I don't think does a good job of. So it was fascinating to hear that and to also show that, you know, the standardized way that so many of us were taught in school, that what does it mean to be smart and successful is not really the way. that we're seeing now. And so I think it's also, it lends to, I think, a lot about creativity, entrepreneurship and how even though we might have been misunderstood or couldn't get it right

on their terms from an educational standpoint and traditional American education doesn't mean that we can't be successful. So I loved that study. Well, me too. Well, you know, I wish I could have got C plus. I was a C-minus student and barely got into college. And so until eventually, like major ADHD issues and a lot of limiting beliefs around it. It was eventually able to follow the process. You talked about breakthrough a limiting belief and then did much better later on. But, you know, and I think about this too. I think what are school systems today and how they're not really set up.

Most of them are not really set up for people that are wired as entrepreneurs. As you talked about zinging and zagging and doing things differently. And, you know, you look at our educational system. It comes from a more of an ancient Prussian model of, and this is interesting. Rockefeller, John Rockefeller said, I don't want a, I don't want to create a system of, I don't want to create our educational system to create thinkers. I want to create workers. Factory workers, actually, from industrial revolution times.

Yes. And so it's like our school systems are not really set up for these entrepreneurial thinkers. You know, there are so many of these entrepreneurs, Tim Ferriss, Mark Zuckerberg, I think even Elon Musk, who they started college. None of them finished. Right. You know? And it's like, and look at what they're doing today.

So I think that there's a process of learning that could be very, very different for, that they could be very, very different. And I think too, like we were talking earlier. I know we both have three year old daughters. And I think about the way that I want my daughter Arwin to be educated. And I've really thought about this in terms of, you know, we're going to send her to to a great school. And I also think homeschooling can be great.

But I think that it's so important for if we're going to have successful kids that the parents, you know, share that, model that, right? And ask some certain questions. There's a Sarah Blakely story I love where she said her dad would ask her every day, how did you fail today? You know, and it was sort of this positive thing of like, I want you to try. I want you to fail. And I want you to get back up and try again. Is there anything that you can think of with your kids, things that you want to pass down and share with them that you think is really going to help them throughout their life? And things that maybe schools may not address that you think like this is going to be really important for, you know, our kids in their career success.

Yeah, you know, I think it's, and I'll talk about it with my son because he's almost, he'll be 10 next week. He's in fourth grade and he is dyslexic. And my husband is also dyslexic and my father-in-law is also dyslexic. Apparently it can be hereditary. But my husband was very adamant about us doing it differently with my son because my husband had horrible memories of, you know, he had to ride the short bus to school. And, you know, they would, they would calm up to read in front of an entire class and he would, you know, actually end up, you know, peeing on himself.

Wow. He would be so nervous. And so he had a lot of, like, trauma from that. And it wasn't until, because my husband's 54, it wasn't until his late 20s, I think, that they were like, oh, you're dyslexic. Like, that's what this whole thing is. And it really opened up this just massive pocket for him. It's actually what allowed him to find sobriety. I mean, there was so many layers to this with.

that stem from his childhood of thinking that he was dumb and not worthy and couldn't, you know, offer anything to society. And so he was very adamant about our son not having that experience. And luckily, we have innovated as a society to understand about learning differences and to really be able to notice them as gifts and not, you know, necessarily these defects that someone could have. But with our son, we chose a very small private school for him to go to here in Nashville. because they have a great learning services department. And so he's, you know, he's getting kind of the support that he needs. Yeah.

But one of the things that we always said is that, you know, we're not going to put the pressure on him to have to learn a certain way. You know, if he needs to listen to a book in order to comprehend it, we're going to let him listen to the book. That's good. You know, I'm not going to be worried that my son's going to be living in my basement when he's 25 because I didn't make him read that book in third grade. I allowed him to listen to the book in the third grade.

And I don't know if his teachers would necessarily say that's great for him. But at the end of the day, he's reading, he's comprehending, he's able to do his writing assignments. He's excelling at school. So I think it's working. So I think it's just little things of that as parents. You have to let yourself, give yourself the permission to let your child reveal to you what it is that they need in order to be successful. We've tried to stay open to that as well. but I think it's really looking back as to what did we not like about our experiences and how can we make that different.

My experience was, you know, kind of similar in the sense that I just, I never really loved being in class. It wasn't until college that I really got excited about what I was learning. I was always kind of bored and had other more important social things that I needed to do. And so I think that finding that balance now, and like you said, with homeschooling, We haven't experienced that, but we've had some friends that have and have had a great experience with that. It's big in Nashville. It is. There's a lot of homeschoolers here.

But just allowing yourself to stay open and curious with things that may feel a little alternative, but could actually be very beneficial for your child in the long run. Yeah, it's so good. You got a new book out. I don't want to mention. And first of all, I love the title because this is something everybody wants is how to get what you want. So talk to us a little bit about how to get what we want. What are some of those key factors and then talk to us a little bit about some of the things, some of the big highlights you cover in the book?

Yeah. So yeah, get what you want. How to go from unseen to unstoppable. The title is in your face, which that was intentional. But I did have someone tell me that they were reading it. I don't know if it was like at a park or somewhere, but they were reading it and someone came up to them and was like, ooh, like get what you want? Like how embrace it?

Like, why would you read something like that? And the woman was like, well, what should I be reading? How to not get what I want? Exactly. What's the alternative? I mean, people can be offended by anything today. Right. I love the title.

Love it. But I think that it's interesting because that is a mindset for a lot of people that you come in somebody's face. It's right. Go get what you want. And they're like, well, no, I can't do that. I shouldn't do that. How dare you do that?

And it can cause a lot of internal conflict. And that's really why I called it that and the message is throughout. And so I think that in order to get what you want, you have to know what you want. And in order to know what you want, you have to first know what you don't want. And I think that really at the end of the day, the world, it doesn't give you what you want. It gives you who you are. And so if you want to get what you want, you have to really start rooting in to those belief systems of who you are as a person. And how are you reflecting that back into the world?

because that's what you get. It's like a boomerang. And so that's really the core message of the book is getting clear on that. And then the steps to get you there. That's so good. I was thinking about this too, just even for myself. And it's like, you know, I want to be a great dad. I want to be a great husband.

I want to be a great childhood God. I want to be somebody who's faithful with my mission and a good student. You know, so for me, it just goes to I can only think of the positive. But I actually, when I did read this, I thought there are going to be a few people that think that this is some sort of, but it's a lot. important. The other thing, the second part of this title, how to go from unseen. You talked about worthiness earlier. I think this is such a key part of this is I think I've been reading all this literature on psychology recently and just this epidemic around loneliness. I saw this study on

Spotify or about Spotify that said the number one search term on Spotify right now is sad because people are looking up sad songs. It's a generation of people who are really sort of basking in this sort of, you know, level of just being sad. But my point there is is that, one of the things I love so much about what you do is you help people get seen you help them gain influence and then using that influence for good so it's such a it's such an incredible thing you know one of the questions i wanted to ask you uh as you've been exposed to you talked about networking earlier and by the way this is so i actually think we might have met through rory vaden did who i was like you can't you can't say the word networking and not bring up rui vaded i mean rory is the

ultimate network in fact i think rory connected me to i mean i could mention a hundred people I think maybe it was Lewis House and Donald Miller and Michael, all kinds of people that I know we're. He's amazing. He's so brilliant. He's so lovely. I adore Roy. And I'm so grateful for him. And it's true. He is, he is the master networker in the most beautiful way. Yes. Yes. So if anybody wants to learn about networking or brand building, Rory is, he's, he's your guy. He's pretty great. So talking about networking. You've got a a lot of advice, I'm sure, over the years. You've both given a lot of advice, but you're walking in humility, you've got a growth mindset, you're wanting to grow. What is one of, or what is the single best piece of advice you've ever received? That's a good one. I would say, honestly,

go easy on yourself. That is good. Simple, but I have to remember that every day. You know, I was listening to this lecture on identity. And the, the lecturer is incredible PhD. He was walking through sort of identity today. And people tend to fall in one of three categories. Traditional identity. So think about like everything is about duty. We're giving ourselves for our community.

There was the next one is modern identity, which you're at the center of everything. But because you're at the center, there's all of this pressure. And I think about a lot of the women you speak to, it's like, well, sometimes I think there's a lot of women who feel like, well, I've got to be a five-star mom and I've got to be an incredible wife and I've got to work 40 hours a week

and I've got to volunteer and I've got to be seen as perfect from the outside and he talked about this modern identity because you're the center and everything's about you well the weight is just crushing for some people and so anyways that that's my point though is I love that piece of advice because I think a lot of people and a generation is feeling crushed because they have to be everything and it's hard. And so going easy on yourself in that way. It's vital. I think it's vital for survival.

It's so unmanageable and unrealistic to think that we can be optimal in all of those ways. And so you have to take the pressure off yourself. And I think for me, that started with the most important question that I've ever asked myself before, which is how important is it? That's good. And like really getting clear on like, how, how, important is it really that like I do these five calls today or that I go to that event or that I sign up for this thing or that I volunteer for this thing or that I do this thing or that I fly to

this like how important is it really how important is it really to even respond to someone right now like was did they ask me a question do I need to respond and so that's been huge for me is because when everything is important nothing is important so good and so really getting clear with yourself on how important is it and then when you when you understand that for yourself where where can you go easy on yourself um i've i've let a lot of of the mom guilt go that is one thing that thankfully i i don't deal with on a day-to-day basis i'm not going to be the the p like the pta mom person i'll come and volunteer at some things but i'm not going to be the mom that's like all up in the school every day i don't have the capacity or desire for that doesn't make me a bad mom

I know where I stand with my children. I love my children. They love me, and I don't need to prove that to anybody. And so as long as I'm clear on that, and I'm really listening to where God is guiding me when it comes to my parenting, when it comes to my work, it will be revealed to me what is important. So I can kind of let my hands off the steering will a little bit. That's so good.

You know, that third identity, which I didn't touch on you, it's called a divine identity and where it's like I'm I'm created for a purpose for not even now but for eternity and impacting a lot it's a very so anyways I just even even even hearing you speak there's a level of that just sort of within you and I think also you're talking about here it's like what came to mind when you were sharing some of these things is what good is to gain the world if you lose your soul right it's this thing of in priorities knowing hey these are the things that are most important life I want to give to and then everything else if I have time for great if not it's okay I don't need to you know I don't I don't need to do everything or be everyone to be be everything to everyone

you know, you've experienced a lot of success in your career and in your life. When you think about success for you, 25 years from now, like pay me a picture, kind of visualization here. Like, what does success look like for you in 25 years? 25 years, I think serenity and just peace and what that visually looks like is, you know, really working on the things that light me up saying no to anything that doesn't, which I'm already doing now. you know really putting my family first which i'm already doing now i mean i'm i think it's now kind of setting that setting the the stones if you will or the groundwork the seeds if you will to have the

fruition of that um and most importantly i think just just staying in the gratitude when i look back on my life in the times that have been the hardest or the times that i felt like i couldn't get to the other side of anything i had lost my gratitude for what i had and so for me when i think of 25 years ahead, you know, I don't, if that's retired, I don't know. If that's living somewhere else, I don't know. It's like, you know, a beach house is always, you know, we love, we love our beach house and having that. But it's just, it's the gratitude of life and being able to live life because it's not promised. And we have to really honor that and honor the presence of that and what we're really called here to do because it's not just about me or this thing. It's so much

greater than that. That's so good. Last question for you here. So I asked you just a minute ago, what the best piece of advice you've ever received? What is the best advice you could give to someone listening today who wants to experience growth and success in life? They want to experience growth and success in life. I would tell them to just trust the process and take action. That's good. Yeah, I think a lot of people are standing by kind of watching like rather than engaging and taking risks. Yes. It's kind of like when you're on a, if anyone's ever rock climbed, it's kind of like you're sitting here, but you're like, but I really want to go, but I don't know, I don't know. And it's like if you stay in the same spot for too long, you know what ends up happening,

your hands start to tremble, shake, and then you've fallen down. So you have to just keep moving forward. Don't stop. So good. I want to encourage everybody to check out Julie's new book. It's called Get What You Want. And what's the subtitle? How to Go from Unseen to Unstoppable. How to go from unseen to unstoppable. And especially if you're a person saying, I want to experience a breakthrough as an influencer. If you're saying, hey, I want to get to 10,000 followers.

And I want to be able to create this. This book is so good for this. You can go to Amazon.com. It's in bookstores nationwide. But check out, get what you want, how to go from unseen to unstoppable by Julie Solomon here. And Julie, I want to say, thank you so much for sharing your wisdom

and for coming on the podcast today. Thank you for having me. This has been fun. All right, everybody. Hey, thanks so much for listening to another episode. of the Growth Lab. Remember, check out Julie Solomon on Instagram, Facebook, YouTube. She's on all the channels.

She also has a great podcast called The Influencer Podcast. Make sure to check it out. And if you're not subscribed here to The Growth Lab, make sure to subscribe. Thanks for watching. We'll be back soon with another episode.