The Dr. Josh Axe Show - How to Transform Your Life Through Generosity | Will Guidara

Episode Date: April 25, 2024

Are you looking to transform your business and team into true hospitality champions? Learn the secrets from the former owner of the world's #1 restaurant, Eleven Madison Park. Will Guidara is the founder of Thank You, a hospitality company that helps leaders transform customer service. He was formerly the co-owner of Eleven Madison Park, one of the world's most acclaimed restaurants, where he led its transformation to become the #1 restaurant on the World's 50 Best Restaurants list. Dr. Josh Axe sits down with hospitality legend Will Guidara to uncover the secrets behind creating remarkable experiences. Will shares insights from his bestselling book "Unreasonable Hospitality" and his storied career leading one of the world's top restaurants. Discover how any person or business can choose hospitality and turn transactions into unforgettable moments. You’ll hear: Strategies for building a culture that elevates people over profits How the service industry can bounce back post-pandemic by focusing on hospitality The power of an "unreasonable hospitality" mindset to transform any interaction Why putting people first is the key to true success and fulfillment Inspiring stories of how small acts of kindness can make a big difference Practical tips to build a more generous, hospitable culture in your home and community Don't miss this chance to learn from a true master of hospitality. Tune in to get actionable insights you can apply to elevate your business and team. You'll walk away inspired to create an unparalleled customer experience that will have people raving about your brand. Want more of The Dr. Josh Axe Show? Subscribe to the YouTube channel. Follow Dr. Josh Axe Instagram Twitter Facebook Tik-Tok Follow Will Guidara Instagram Twitter Facebook LinkedIn Follow Leaders Instagram Twitter Facebook Email Newsletter ------  Links:  Check out Will Guidara’s book, Unreasonable Hospitality → https://www.unreasonablehospitality.com/  See what Will’s company, thank you, is up to → https://www.thankyou.nyc/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we have Will Gaderer. He's the founder of Thank You. It's a hospitality company that helps leaders transform their customer service. And also, he's the bestselling author of a book that I've heard people talking about continuously called Unreasonable Hospitality. And we're going to talk about today how to grow in your character, how to take hospitality to the next level in your life and also become more generous in a number of things. and want to say, hey, Will, so excited to have you on today. Thanks, man. Really excited to be here, sincerely.

I'm looking forward to the conversation. Well, you know, as we kicked off here, you know, one of the things we started, you know, we were talking about was I know you're in New York and my wife and Chelsea and I, we love, you know, we love visiting New York. We have some of our favorite restaurants there and I would maybe love to hear a few years here as well. Maybe we could talk about food for a minute or two. But before we do that, I'd love to hear what got you excited about and into.

this space of customer service, hotels, and hospitality? So I grew up in the restaurant business. My dad was a restaurateur my entire life. And, man, my dad was my hero growing up. Honestly, I don't think it mattered what he did. That is what I would have wanted to do. If he had been a plumber, I'd be a plumber right now. I just wanted to be like him.

And for a number of reasons, but perhaps most important, when I was a kid, my mom got sick. She was diagnosed with brain cancer. And they were able to get the tumor out of her brain, but the radiation treatment they used to kill the balance of the tumor ended up slowly over time degrading her physical condition until the point that she became a quadriplegic. And so my dad, my dad and I became really close

because we were on a team caring for her. He was definitively the captain of that team. And between working restaurant hours, which anyone listening to this, if you've never known anyone who works restaurant hours, that is code for a lot of hours, taking care of her, which meant, you know, getting her out of bed and showering her and feeding her and doing all that stuff, he still made time to be a good dad to me. and listen, I fell in love with restaurants because, well, I wanted to be like him and he was a restaurateur, but I fell in love with the way in which I ended up approaching restaurants. I think because of that dose of adversity, my dad has this quote. He says all the time adversity is a terrible thing to waste. You can't control what life throws at you, but you can control how you allow it.

to fuel you, motivate you, what you learn from it, how you grow from it. By the way, that doesn't mean that like when something bad happens, your first reaction is, okay, this is great. You know, you should allow yourself to fully feel the weight of sadness or sorrow or disappointment. But ultimately, there's always some way that it can make you either a better person or a more fully realized person. And for me, well, it was watching my dad care for her. when I was a kid, noting that he never felt bad for himself. In fact, the contrary, I watched him derive significant and genuine pleasure out of caring for her.

And whether it was following his lead or just feeling those same things naturally, I felt the same. I never felt bad for myself that my mom was a quadriplegic. In fact, it brought me such joy to bestow graciousness. upon her. And very early age, I knew that's what I wanted to do with my life. I wanted to serve people. I wanted to be called to serve and to do it in a way where I could bestow graciousness on others, A, because I like serving others, but B, perhaps more importantly, because I realized that there was nothing more energizing to me than seeing the look on someone's face when they received a gift that I was responsible for giving them. Well, you know, one of the stories that I had read about or

heard is you going above and beyond this for a couple people. I want to give this, I want you to tell this story, but just to kind of give you the start here. So you created a beach and a dining room for a couple whose vacation was canceled. Tell us about that. So in our restaurant, our culture was based on permission and resources. So we would give everyone on the team permission to come up with ideas, to be present with the people they were serving, to not take themselves too seriously, and try to find these one-size-one fit, like one-size-fits-one gestures to deliver to people. And then we had a position on the team. It was called the Dreamweaver. And the Dreamweaver was just there to help everyone else bring their ideas to life. And so

we did tons of this stuff all the time, which, by the way, made us feel just as good as the people we were serving. But the one you're talking about now is one night there was a couple they were dining with us. They got in off the wait list last minute. But they were only in New York because they had a big, like, fancy vacation to the beach planned and weather-related issues caused that vacation to be canceled. And so they were in our restaurant, which is still a pretty big deal. We had a great restaurant.

But it was a consolation prize in exchange for a much cooler trip to the beach. And so our private dining room was empty that night. So while they were eating their dinner, we sent the Dreamweaver down the street to Home Depot. We bought a cuss ton of sand. We bought a kitty pool, a couple folding chairs. And we basically set up a beach in the private dining room. And when they were done, we brought them up there. We served them Mai Tai as they took their shoes off, put their feet in the kitty pool.

And we gave them a little taste of the thing that they missed, which, by the way, you think about that. What does that communicate to them? It's that you care enough to listen to what they're saying. and then perhaps even more importantly to do something with what you care. That's what I think hospitality is. I think it's caring more and trying harder. That's good. It's caring more and trying harder.

You know, I think that this is a good message for anybody. You actually mentioned even a marriage, right? Relationship. It's like care more, try harder, continue to pursue that person, figure out what are their needs,

what are their dreams, what would wow them, what would make their day in pursuing that. So anyways, I love that mentality. And I think this is a mentality not only for somebody to have in a business that's in a hospitality like business, as we think of today, like a restaurant or a hotel. But this is true for a doctor's office. If somebody walks in, rather than just glass mirror between the receptionist and the person there and sign the form and grumpily, it's like, hey, what would that look like, again, in a hospital or a doctor's office? or when you walk into a hair salon or any business.

So if anybody's listening to this and you're an entrepreneur, I want to encourage you to take what Will is sharing and think about it in those terms. What could you do to create a really personalized epic experience for that person that comes in your business? And I think about the same thing. Well, you know, there's this comedian that I love. And he talks about how, you know, growing up and I'm in my 40s

and so growing up in the 80s and 90s, like we would have people stop by our house all the time, right? You'd ring the door, we'd like, ah, who is it? You know, you get all excited. And he talked about after the year kind of 2000, it was sort of like, something happened to where it's like, who's at the door? Who is this? It's almost like hospitality started to die.

And I'm curious in your thoughts on that. If that's, I'm not sure how old you are, but if that's something that you kind of have seen an experience, and I even saw this during COVID, it seemed like maybe hospitality really took a hit during that time as well. Yeah. So,

I mean, so a few things. Yes, for sure. Like, when I wrote the book, my great thesis is that I don't care what you do for a living. You can make the choice to be in the hospitality industry.

Simply by just caring as much about how you make people feel as you already care about whatever product you're selling them. Um, and man, it's been wild. Like to see where it's popped up, I've gotten notes from hospitals and retirement homes. even Uber drivers who have read the book and are changing the approach they take to their work.

And so I believe that this stuff is genuinely for everyone. And I believe also, like you do, that COVID was hard on it. But I also think that COVID might have been exactly what we all collectively needed to regain a certain perspective around our fundamental, human need for connection because we were so deprived of it for so long that I think we're craving it now more than ever. I think that coupled with the digital transformation and AI and hybrid and remote work, right? So much of it is increasingly being taken away from us that I think we're craving it more. And so whether in a professional capacity or

in a personal capacity, if you are someone that is bringing that in a generous and genuine way to other people, I just think it's a recipe for success or B, more profoundly, just kind of a gift that you can give to the world. You know, talk to me about this, because one of the things, when I think about a lot of businesses today and just people's personal lives, I think there's this element of I'm trying to protect what I have. And, you know, if you've got a business, you're thinking about the bottom line. And so when I hear, you know, you had somebody run out the Home Depot and buy sand and shares and the cleanup time and all, you know, all the things that go along with that, it makes me think,

well, that's a lot of extra work, time you're paying an employee. It's a lot of, it could be seen as you know, you spending a lot of extra money that some people may consider isn't necessary. Talk to me about this mindset. To me, the word that you actually mentioned it twice now, but generosity, you know, this idea of being generous. Talk to me about the importance around that and how is it possible that that actually allows you to be more successful, make more money in the long run, even though it may seem more expensive in the short term. For sure. So I'd say two things.

One, one of the rules that I've always used to manage my businesses is called the rule. of 95-5, which means that I manage my money like an absolute maniac 95% of the time, so that I can earn the ability to spend the last 5% foolishly. And I'm putting foolishly in air quotes right now because I actually don't believe that is foolish spending at all. I think that is the kind of spending where you're effectively making investments into your relationship capital accounts. and I think the return on those investments, while difficult to measure, are so vast, they're incalculable.

Listen, our approach, the unreasonable hospitality stuff that we would do did cost money, for sure. But our bottom line was stronger because of it. Because every dollar I ever spent on sand or a kiddie pool or sleds or a teddy bear or I could go on and on of the list of, just random objects that would make any sense without context had a far greater impact than any dollar I ever spent on traditional marketing. People don't collect things as much anymore. They like to collect experiences. And so, hey, if you're selling anything that's at all in the experience economy, you have an opportunity to give people a story that's good enough that they'll be able to relive that experience over and over again and make it an experience

worth collecting. And the beautiful additional impact of that is that then people are out telling those stories over and over and over again. You end up with legions of ambassadors out there preaching about what you do. And by the way, we are always going to listen to someone else singing your business's praises more than we ever will listen to you singing your own businesses praises. And so, yeah, is it difficult to measure the return on that kind of investment? Yes. Have I, through my own experiences and through the companies I've worked with since, seem that the return is always there?

also yes. Yeah, it's so good. You know, I think creating these remarkable wow experiences is something that I don't think enough companies probably or people, individuals focus on. And this is for not just if you own a business, if you're anywhere in the business and you're working with people, how can you do something that wows them that's different, that makes their day, that they think about years from now, that, wow, that was really, that was really, really special.

And so I love the kind of idea. around so much of this and talk to me about you know I think for in your book you know unreasonable hospitality I think one of the things that I'd love to hear are what are some of those key elements is it five steps is it three you know four pillars or three key concepts but walk me through what some of the most important components are to create a remarkable experience in this sort of home life, relationship, or even organization. You know, I think a lot of, it all boils down to what I said. It's about being intentional and creative and pursued relationships. And that applies to those that you work with,

as well as those that you serve. So my mentor, Danny Meyer famously says that hospitality is a team sport. It doesn't matter how hospitable you as an individual are. It's the extent to which you inspire a group around you to also derive pleasure out of the same things that defines your success at work, right? And so a lot of the book is about how to show hospitality to the people you work with, which, yes, when the people on my team came in for dinner, we would be really cool stuff for them too, right? But I think it's more powerful than that. I think it's about leading with trust for the people around you, giving them permission to imbue the experience they're responsible for serving with their own creativity, such that they're not salespeople anymore,

they're product designers. And so the book talks a lot about how to do that responsibly and how to create a world where the people you work with feel like they're actually impacting the work because I have yet to meet a single individual who won't give more of themselves to help something succeed than once they have a hand in helping to determine what that thing is. It talks about really interrogating an experience such that you can find all the little, often overlooked parts of that experience and make them a little more awesome because raindrops make oceans and a lot of little improvements lead to big improvements. It talks about pattern recognition, how you can find the things that happen over and over and over again and prepare in advance for how you can make people feel loved when those things happen.

And it talks about the big gestures, which, by the way, do happen just as much in life as they do in work. And to be clear, sometimes the big gestures don't cost more. In fact, in many cases, they can cost less because hospitality, it's not more is more. It's more thoughtful is more. I'll give you an example. My wife, in one sense, this makes me lucky. She does not like jewelry or handbags or fancy clothes or whatever. So she's very hard to buy gifts for.

And in fact, on our one-year anniversary, dating, I didn't, fully understand this yet. And I knew she was the woman I wanted to marry. And so I was like, I am going to get her a really good gift for her for this anniversary. I'm going to show her. I love her. I'm going to spend more than I can afford to spend. And I bought her a really nice necklace. I'd never spent that much money on a piece of jewelry. And I gave it to her. Josh, I think I've seen her wear that necklace once in our life. Like, she just didn't care. It meant nothing to her because I was giving her the thing that like, whatever, showed her something that she didn't need to see. years later the New York Times magazine is where the crossword puzzle and that kind of stuff is. They had this new game that they put in the York Times magazine.

It was called boxing match. The game was something in between a crossword puzzle and Sudoku. Now my wife is like a workaholic. She moves. She's always going. But she fell in love with this game. And every Sunday for two hours,

I would watch her just sit and lose herself in this game. And I could see that it was like one of the happiest moment. Like, this was the first thing that allowed her to put the world on pause. And then a month later, apparently she was one of the only people who liked the game and they canceled it. They stopped printing it. And she was devastated. So for Christmas that year, I kept on sending emails until I found the editor of that section of the New York Times. I asked him to connect me with the person that made that game.

And I paid that guy a couple hundred bucks to make me 30 more of those games. And I printed them in this little cheap book and I gave him to her. And man, that got me more points than a thousand expensive necklaces ever could because it was specific to her. It showed her that she was seen by her husband and that I was giving her not what I wanted to give her to show her what I can afford to buy her. but give her genuinely what she wanted to receive, what would bring her joy. I think if you apply that level of intention and creativity to all the relationships in your life, it's pretty beautiful how virtuous the cycle can become and also how much joy you find you get when you do it. It's so good.

you know, I think that this is originally what the golden rule, uh, was supposed to be. I think a lot of times we think of it, well, do unto others as you would have them doing to you. Like, well, you know, in terms of not being mean or generally be nice, but I think doing to others, it's just, it's really, as you'd have them do unto you, it's really like, well, we all, it's, we would all want and desire somebody to go above and beyond to us, to make us feel worthy and special and to know us intimately to that thing that would light us up, that thing we'd love most in the world. So anyways, I love, love, love this mentality. And I think that, I mean, this is how also you build a great marriage. It's how you build great relationships with your kids.

It's how you build great friendships. It's how you build great businesses. As you think about what is it this person intimately needs and desires. And maybe it's a need that's not being met anywhere else. And I'm, you know, going to go and meet that need. And so I just, I just love this because I think this principle, this idea you're sharing, it's so, you know, it's really relevant to everything. Thank you, man. Yeah, no, I mean, I think it's a, it's a, it's a cool thing that I kind of pursued as a part of my profession and then brought back into my life, which is counterintuitive in so many

way is because, well, you would think that graciousness would start in life and then be brought into work. But I like got engaged in it almost competitively because I wanted to have the number one restaurant in the world. And I was doing whatever it took to get that. And I did. I had the number one restaurant in the world. But what surprised me along the way was the things I was doing in the restaurant to become number one became much more fulfilling on their own than the accolade ever was. And so, yeah, that's why I'm spending time

with a lot of other businesses, trying to encourage them to join the hospitality economy because, oh my gosh, man, I think if we all just started being really, really nice to other people, we could make the world a nicer place. It feels like we're in a season right now where we're far too quick to try to see why we're different from those around us as opposed to trying to figure out ways to make other people feel a sense of belonging with us.

Yeah. Yeah, it's so good. You know, one of the things you had mentioned kind of early on that part of what spurred some of this within you, which, by the way, I really connected with a story of you sharing your mom in cancer treatments and your dad, you guys caring for her. I know my mom had breast cancer growing up and she went through rounds and rounds of chemo and I saw what it did to her health. And while she didn't end up and have as many, you know, as many serious side effects as it got to your mom, I do know that it was something that actually that's what inspired me to become a doctor because I saw my mom going through all of this and I thought there's got to be a better way treatment. There's got to be natural things that don't have these same level of side effects. And that's

what it can cause me to become a doctor and learn all about natural medicine and all the things. And so, you know, I think, you know, and you mentioned this earlier, uh, alluded to something in regards to, you know, um, you know, what suffering can teach us and how suffering can be used for good and for serving others. And I kind of see this, you know, as you shared as like, you know, you took this suffering that you had, you and your dad and serving your mom, you took that in business, and then now it's permeated, you know, so many different areas of your life and your relationships. And you also mentioned a mentor with this, somebody else. Tell me a little bit about, you know, your experience and the importance of modeling and mentorship for success.

And I feel so strongly about the idea of mentorship. I don't think you're ever too young to be a mentor, and I don't think you're ever too old to have a mentor. I think we put too many rules around the idea of mentorship. Like, you can't mentor someone until you've accomplished this, that, or the other thing. Or I'm in my mid-40s now. I'm too old for a mentor, right? Like being or having one just shows that you're constantly looking to learn with the intention

of teaching and teach with the intention to learn. And I had tons of mentors over the course of my life, but a couple really stick out. My dad is my biggest mentor. I quote him constantly. My dad is the person who really instilled in me the importance of living each day with intention. of creating practices if there's something that you want to accomplish. Like the trite way to say it is like walk the walk. If you're going to say you're going to do something like be strategic in how you're going to approach it.

My dad would always teach me to journal. Journaling was a really, really important part of my upbringing to this day because he made me do it even before I wanted to do it. He would tell me, he's like, Will, you're going to go far in your career. And every time you get promoted, your superpower in your new role is going to be the amount of empathy you have for the people in the role you just got promoted from. But three, four, five, six months later, you're going to lose that empathy. Perspective has an expiration date. And so journal to hold on to that perspective so that over time, you can tell.

tap back into it and be the most empathetic leader you can possibly be. He would actually, this is like one of my favorite journaling hacks for people out there. People like the idea of journaling, but some days you're just too busy to journal, right? He would just tell me every day, at least write the date. Just open your journal. And if you only write the date, that's enough. You can write the date and close the journal. With the sneaky little secret being the moment you have the journal open and you've written the date, you'll generally write a couple more lines. Another friend gave me something like that more recently because I had kids and I fell out of my

workout routine and I was having a hard time getting back into it and he goes, hey, just make me a promise. Can you make me a promise? I said, well, I'm not going to tell you I'm making you a promise until you tell me what it is. And he goes, all right, do one push up a day with obviously a sneaky little thing. be. And the moment you're down there doing one push-up, you're going to do more than one push-up. And so my dad told me about intention, about creating practices. I love practices that can be

outrageously easy if you want them to be so long as you do them consistently. My other mentors, again, named Danny Meyer. Danny Meyer is one of the great restaurateurs in America. He was my boss for years. He taught me about creativity. He was the guy in New York where every one of these crazy restaurants in New York is celebrated for the food. Danny was the first one whose restaurants were celebrated for the hospitality, where he made the choice just pursue connecting with other people with as much creativity as the chefs were applying to whatever combination of ingredients they were putting on the plate. And combining Danny's creativity with my dad's intention, I think is how the whole idea of unreasonable hospitality was born. This idea that, I mean, my gosh, man, you look at like the people that have changed the game in any industry, athletes, producers, directors, tech entrepreneurs, they did so by being unreasonable in pursuit of the product they were building.

serving and imagine what could happen if you chose to be just as unreasonable but not in pursuit of the product but in pursuit of how you made people feel that's so great i know that the first time chelsea and i my wife really i feel like experience this at a whole new level do you remember there's a restaurant i don't think it's around in new york anymore i think it was called belay oh yeah billet and uh my wife was a pastry cook at boulea okay Way back in the day. I'm trying to think. Yeah, I want to say this might have been 2015, probably something like that, 14, something like that.

We went, but I remember walking in the door, and they bought fresh apples. And so when you walk in, there's apples fresh out, Granny Smith, you know, green apples when you walk in the door. And so you're smelling like these apples so strongly, right? I mean, just right when you walk in the door and we're like, wow. And just the customer, I mean, they thought through every, you know, every last detail. And we had such an incredible experience. We said, I mean, this is one of the best, you know, meals we'd ever had. And probably was maybe a competitor of one of your restaurants.

There was one of my, you know, my, my guesses. But it was a, it was a great experience. And, yeah, and we still talk about it today. And one of the things that I think about is you share some of this, too, is part of this is also building memories. You know, I'm sure that as people go to your restaurant, people are still talking about today. Hey, remember that time we went. went to, you know, 11 Madison, you know, Park. You remember that time we, you know, had the best meal of our lives and the best service

of our lives. And I think that that is, you know, I think that's one of the things that I think about what you do as well and what we have the opportunity to do as well is making these meaningful memories and things that will remember for forever. Well, yeah. And I think the beautiful thing, even with what you shared from Boulé, is. Man, that kitchen probably spent countless hours on every single one of the dishes they served you. And yet the memory that will live with you was the smell of those apples when you walked into the restaurant.

We spent countless hours on every single dish. We had some of the best food in the world, right? The people that got that beach scene, I bet they don't remember a single thing they ate. there's this quote by Maya Angelou which I think is the best quote ever used to describe hospitality she said people will forget what you say they'll forget what you do but they'll never forget how you made them feel so many of us again in life and in work

we spend so much time energy resources all of it into the things that we say and into the things that we do, even though that's not what people will ever remember. It's strategically ineffective. If you don't want to focus on just like the inherent graciousness of it, but the simple choice to put apples because they wanted the moment you walked into that restaurant to forget about the craziness of the city right outside those doors

and to get lost in a little magical world. I have this adage that I believe in restaurants, but really for any business that makes the choice to be in the hospitality industry, honestly, for any individual that makes the choice. We have an opportunity and a responsibility to create our own little magical worlds in a world that needs more magic.

And once we do, we can just invite people into those worlds. We can give people memories of the last a lifetime. we can give them that beautiful sense of belonging, all of it. And honestly, it'll feel really good along the way. It's so good. You'd mention that mentorship really has played a role in your success. What is the best piece of advice that you've ever received? I was going through a really difficult season a few years ago.

A whole business dispute involving a friend. my dad called me at the beginning of it and he said, hey, this is going to be a really challenging season filled with a bunch of very difficult decisions. He's like, I want you to make one decision now so you don't actually ever have to make a decision again. I guess at each one of the crossroads you face as you navigate through this, I just want you to ask yourself what right looks like and do that.

And man, that advice changed everything for me. I mean, he caveated it. He said, hey, I want to be super clear doing what right looks like is not always going to be easy because sometimes that means leaving money on the table. Sometimes it means giving up something that you love. He's like, but as long as you always do what right looks like, you'll never be able to look back with any regret because the only thing you can actually lose that you can never get back is your integrity. And I'm in the world of hospitality, right? A lot of hospitality exists in the gray. It's not black and white. But when it comes to what is right and what is wrong, most often it is pretty black and white. And I've tried to

live my life that way since then. I mean, there were most certainly moments before then where, you know, you're not doing the right thing, but you're going to get a little more out of it or like little white lies, that kind of stuff. And man, life is so much simpler and so much, much more joyful and everything feels so much more at peace. If every time something happens, you say, okay, what does right look like? All right, I'm just going to do that. You know, well, I had a, one of the greatest piece of advice I ever received was I had a, there was a pastor in South Florida and I was visiting down there. And I heard him say something that, and this, this guy was noticed being just an incredible, just servant and just loving people greatly. And, and, and I

asked him, I said, hey, what do you think about? You're just so good with people. And he said, I always ask myself, what is the single most loving thing I can do for this person right now? He said, and everybody I walk up to every single day. And it really reminds me of your message. It really does. Like, when I think about your message of unreasonable hospitality, I really see it anchored in love and generosity. It's this idea of what is the most loving and generous thing I can do for this person right now. And I think if we can all take this message into our businesses, into our relationships and to everyone we come in contact with,

how can we be unreasonable in our love and our generosity? I love to think about what the world looks like and just even, and not just the world, but like your own life, right? Like, I'm thinking about this right now. Like, if we all start doing this and we pick one person, as you shared well,

and we do this with them, this unreasonable love and generosity in their life, what that can do. It's just a powerful thing. So just so, no, I'm so grateful for you coming on and sharing your message today. It's really impacted me. It's made me want to become more loving, generous, and unreasonable with my life. And so just thanks so much.

Thanks for having me, man. What a great conversation. I appreciate it. Well, hey, I want to encourage everybody. Check out Will's book. It's called Unreasonable Hospitality. It's in bookstores nationwide. You can simply also just go on to Amazon.com right now and check it out.

Again, unreasonable hospitality. Also, this book, I think would be a great gift for people. If you know somebody who's an entrepreneur and wants to succeed in business or anybody in business or anybody doesn't work at all, give it to them, or anybody you feel like, hey, I think this person would appreciate this in terms of becoming better at relationships. I think ultimately that's a big part of what this book's about. And then, Will, where's the best place for people to find you online?

You can go on to unreasonable hospitality.com. sign up there for a newsletter we're putting out every couple weeks which is just something basically a year after the book came out i just started to want to write again or on instagram at w godera um and hey there's one caveat to the rule of picking someone to pursue you can't tell them you're doing it when you start doing it you just need to start doing it that's good that's good that's good well uh well well thanks so much for coming on again, everybody. And I'd love to hear from me.

If you're watching this on YouTube, let us know, what is your biggest takeaway from the wisdom that Will shared with us today? We'd love to hear your feedback on what's the one thing? And also, hey, do this. Now, don't tell them, but maybe you can feel free to put it in the comment and say, my mom, my dad, my spouse, my best friend. Let us know, who's that one person you're going to go out there and love and be generous with in an unreasonable fashion as well has encouraged us to do?

So again, hey, thanks everybody for watching. Don't forget to subscribe here to the podcast. We've got a lot more great interviews coming up. And again, thanks so much to Will for sharing his wisdom today. Thanks, everybody.