The Dylan Gemelli Podcast - Episode #84 Featuring James Barry Founder of PLUCK!
Episode Date: January 23, 2026Episode #84 Featuring James Barry Founder of PLUCK! Pluck seasoning is made by blending nutrient-rich organ meats with herbs and spices to create a versatile, flavorful seasoning that boosts nutriti...on. Pluck is a ONE OF A KIND product and James and Dylan go deep into the benefits of organ meats and the importance of adding them into our diet. Nutrient density is focused on with a thorough explanation of what it is and the role that it plays in our overall health. The nutritional values of organ meats are discussed and James explains how he came up with the idea to create PLUCK, noting his desire to make a significant difference in helping everyone achieve a much better quality of life while enjoying their foods to a much higher extent. The discussion shifts to discussing the importance of eating whole foods along with a deep dive into modern food production. The conversation closes with James discussing his recent appearance on the show "Shark Tank" with some behind the scenes details along with the impact it has had on the business. This conversation shows the true care and motive of a man truly trying to make a difference. With his background as a chef, James has been able to make a huge difference in helping us all get better nutrition in our diets and is well on his way to making a bigger impact in the food industry! USE CODE GEMELLI to save 20% off at PLUCK https://eatpluck.com/ Follow PLUCK on Instagram: https://www.instagram.com/eatpluck/?hl=en Download 21 Days of Real Food For Kids: https://eatpluck.com/pages/dylan-gemelli-gift Today's episode is sponsored by TIMELINE! To PURCHASE MITOPURE visit Dylan's landing page and use code DYLAN to save 20% OFF!! https://shop.timeline.com/DYLAN _______________________________________________________________________________ Get the Apollo Neuro for $99 OFF!! USE CODE GEMELLI to save https://apolloneuro.com/gemelli TONUM supplements for the MIND AND BODY! USE CODE "DYLAN" to save!! https://www.tonum.com/DYLAN TRULY Increase Your NAD LEVELS with WONDERFEEL NMN: https://getwonderfeel.com/?utm_source=DylanGemelli&utm_medium=podcast MESCREEN: The world's first and only at home mitochondrial efficiency test Save $100 with CODE DYLAN https://mescreen.com/cart/47561239626013:1?discount=&ref=DYLAN HIRE DYLAN ON THE MINNECT APP HERE: expert.minnect.com/@DylanGemelli Follow Dylan on Instagram, Facebook, Twitter and Tiktok @dylangemelli and PLEASE SUBSCRIBE and leave reviews!! MAKE SURE TO GO TO DYLAN'S YOUTUBE CHANNEL for MORE video content!! https://www.youtube.com/@DylanGemelliBiohacking Email Dylan for booking, collaborations and/or to apply for the Dylan Gemelli Podcast DylanGemelli@gmail.com Visit Dylan's Homepage https://dylangemelli.com
Transcript
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Dylan 35 and hurry while this offer lasts. All right, everybody. Welcome back to the Dylan
Jameli podcast on set, which we've been doing a lot more lately, which is amazing. And
I'm super thankful when people fly in, but especially today. I had the pleasure of meeting
my guest, J.J. Virgin brought him up to me on her podcast.
and said you have got to talk to this guy.
And I am so thankful.
When I get connections like this,
my guest is like a one-of-a-kind guy.
I'm going to really try to give him the intro he deserves.
I can't do him justice,
but just briefly so I can drain him for energy
because he does some really interesting and intriguing things
that you guys are going to absolutely love.
So he's a professional chef, 20 years experience.
He's published a cookbook.
And he's the host of the everyday ancestral podcast.
Make sure you check that out.
It's amazing.
He's the founder of Pluck.
And I'm sure many of you have heard of it.
But if you haven't, you're going to learn a great deal today.
And he's the, which is the world's first organ-based seasoning.
And it makes eating nose to tail simple and delicious.
And I can confirm this a million percent.
And he's cooked for celebrities, Tom Cruise, George Clooney.
But he's really turned his focus.
which I love to nutrient density and ancestral health.
And so what that does is it helps bridge the gap between taste and nourishment.
And quite simply his mission is to normalize organ meats as everyday superfoods
and make real whole food accessible to everyone.
And you guys know that's my belief too.
So we see eye to eye.
So my friends, and thank you for coming all the way to see me.
James Berry.
It's such a pleasure.
I mean, getting, like, we connected over the phone.
Beautiful connection now.
We finally get to meet in person.
So it's truly, truly awesome.
We could have done this virtually.
We did before, but this is way better and it's way more meaningful and impactful.
And it just, look, it means a lot to me personally when people do that because it says, wow, you know, we believe in what you're doing.
We're invested in what you're doing and we want to grow with you.
And I'm thankful, man, so I appreciate it.
It's so mutual.
I mean, I know we were just talking about it before.
for the cameras rolled, but like your journey while challenging.
Like, right?
Yeah.
You probably don't want to repeat it.
But it's created such beauty and bounty and most importantly, value.
Mm-hmm.
And I think about that all the time.
Why am I on this planet and what value am I bringing?
Because I just, I just feel like particularly in this today and age with the,
there's so many talking heads, there's so much, just, just, just, just, just, just, just, just,
Just noise.
Yeah.
That I'm looking for authenticity, integrity, accountability, and true value.
Like, just transparent value.
Yeah.
You know, and I believe that's absolutely what you represent as well.
When you become God first, you find that that, and you live that way like you're talking,
the people that you meet, they just kind of fall into your lap.
Yeah, absolutely.
I, when I, uh, so I moved to Boston just a couple of.
years ago, as you know, and I drove from the West Coast all the way to the East Coast.
And man, like, if anyone out there doesn't think there's problems, like, and I don't mean,
like, people are the problem. I'm saying, like, we only know what we know, right? So you can't,
you can't ding someone for not knowing. Yeah. It's just we only know what we know, what we're
exposed to, what experiences we have, what contrast, right? Right. But I saw things like, I, I would go into
some towns and there would be nothing open except fast food. Yeah. When I got there. And I,
you know, or I'd go into some grocery stores and then it's just, it's just all like host his
products and no fresh food. And you're just like, well, of course people are looking sick. Of course
people are addicted to these foods. Of course they're not comfortable in their bodies. It's like,
what do we expect? So there's a problem. And so I, I really, anyone out there that's like,
oh, it tries to kind of push that under the rug. I'm just like, dude, you're not helping.
in anyone. No. We've got to be honest with ourselves. Like the system is broken. There's a harsh
reality out there that a lot of us never see. You know, and I don't, you know my story. I don't take
anything for granted because I have been at the lowest of the low, so I get it. But some people
haven't. And even after that, you still have your days where you forget. I remember quickly,
but it's important that the message is conveyed. And I appreciate you bringing it up and making it
clear to people. This is not a lecture. It's not coming down to people. It's an awareness call to just,
you know, ease up a little bit and understand. There's some messed up things out there and, you know.
Absolutely. I mean, like, I think even back to kind of the linchpin for me of what moves me
towards rethinking health. So I was just out of college. I was an actor then. And so I had,
I had booked this, it's called the Williamstown Theater Festival in Massachusetts. So it's pretty well-known
theater festival and I flew from California to Massachusetts didn't know anyone and I was there a week
and I started experiencing this extreme pain and I didn't know it was going. I thought it would maybe
it was an appendicitis. Right. But I was crumpled in the corner and my roommate slash new friend was
like, dude, I think something's wrong. Like you've been here an hour. Like you need to go to the hospital.
And I was like, I was so scared. I was like, I don't, okay. I just, I think I was in so much pain at that point.
I was like, yeah, just I'll do whatever you tell me.
Right.
We get there.
They still don't know what it is, but they give me, they give me, you know, something for the pain.
And it turned out I had a kidney stone.
Ah.
And so I pass it.
And luckily, after I passed it, the first person I saw the doctor, I said, so how do I make
sure I never have the skin?
Because that was the most pain I've ever felt.
And he was like, he said something really important.
to my journey. He said, well, what have you been eating and drinking? Had he not said those simple
words, I would not have connected that the food I eat affects my health. And I was in my early
20s. But how many people do you know that are in their 30s, 40s, 50s that still don't get
that what you eat affects your health? Yeah. It seems so simple, but it's like, it's this.
People still don't connect that. You know, I give the same spiel over and over, but I'm going to give it to
you when I look and I structure things for people, especially like the bodybuilders I used to
train, I would, I would explain to them, look, we take your diet, we take your training,
and then we take your supplements, and for them it was steroids, but your supplements or your
extras, right, to get you over the hump. And I said, look, 75 to 80% of this is diet. It is.
And of course you've got to work out hard. Of course you got to train hard for the physique,
but you cannot outwork a dog shit diet. You just can't do it. You can have a, you can have a
a very strong diet and not work out a ton, which I do not recommend, by the way, but I'm saying
you could still be in pretty good, you know, decent condition. Of course you want to work out.
It's important. But if you work out a lot and you eat like crap internally, you're done.
Your blood panel is going to show it, right? It's the diet's everything. It really is. The supplements
and all that's like three to five percent. It is. It'll just get you over the hump and it'll
supplement extra things that you need, you know, and everything like that. But diet, diet, diet, diet, diet,
diet. Well, I know like, I mean, I know you talk about this a lot like peptides. Yeah, like peptides are
pretty amazing. They're, they're revolutionary, they're potentially the future of health. But
everyone I talk to, and I, and I have to imagine you're on the same, you're basically saying this too,
is it almost doesn't matter what newfangled biohack we have. Because there's still the necessity to
hit the foundations, sleep, nutritious food, movement, stress level checks, right? So those four
pillars never change. And to me, that's the ancestral part. Yeah. Like, we cannot take the
ancestral out of the modern tech or the biohack. You can't remove them. They're not separate.
Dude, I can give you every fancy technology, every peptide, every supplement, every steroid. I don't
care what it is. But if you are not taken care of what you need to take care of like what you just
said, none of it's going to work. If you're not formally optimized, if you're not mentally optimized,
see, I'm doing a lot of mind-body connection because it requires both. And if you don't have both,
if you're off in your mind or if you're off internally, you will never be right. And it takes a large
group of things, but there are key components to that. And that's like with what you do and what we're
going to get into is the diet part makes such a big difference because I would I would argue that stress
and diet will have the most positive or negative effect. Right? Because if you have those two things going on
and that's where I'm talking about like the neural side and then the physical side, you think about it.
And think about what those do and the harm they cause. See, I spent so much time focusing on the
nutrition side and the weightlifting side but forgot about the neuro side and how much it goes together.
But man, we need specialists in both.
And then somebody like me that will say,
hey, put it together and bring us all together to do it.
But that's what you do.
And that's what I love about what you do,
because you do something so unique that nobody's ever done or looked at.
But I think that we should, first let's explain what it is you have,
but then let us discuss like organ meats and benefits of animal fats
and these stigmas that have been put on them and these misleading information over the years
because you know kind of where I'm coming from
and I want your side of it.
For my money,
those foundations that we just identified are really key.
And I think that we're trapped in
kind of a modern phenomenon
where we're really the only species in the world
that looks to someone else to tell us what to eat, right?
And that's kind of humbling right away, huh?
But if you think about it,
there's over 9 million species on this planet.
So clearly we did know.
We're not so unique that it's like, oh, we're the only.
It's like, no, no, no, we did know.
Yeah.
But we're just in a state, this modern life, these Franken Foods, this, this, whatever marketing machine we're trapped in, lobbyists, all that stuff is just confusing us.
And so what I, what I recognize is in my 20 plus years of working with celebrities and working with food and supporting people to eat real food.
is I was noticing that they were doing what they thought was all the right stuff.
Yeah. Organic, whatever was the trend. They all thought they were doing the right stuff.
And then they still were nutrient deficient or there were still health issues or they were still struggling.
And I was like, what is going on? Like, this is not good. And then you're hearing how like the agricultural systems are broken and the topsoil and the food coming out every decade is less nutrient dense.
So you're learning all these things of like, oh yeah. And then the stressors of life are also,
hurting us because you can't absorb as much when you're stressed out.
There's so many different factors, right?
And so I was like, okay, this needs to, like, let's just bottom, bottom line this.
Like, what is the most nutrient dense food?
Not what we think is the most nutrient dense food, but what really is.
Yeah.
And so I just started doing the research.
I'm like, okay, organ meats popping up every single time.
Liver is always at the top.
Yeah.
And even above beef, even above salmon, even, you name it.
It's just, it, it's always, like, they'll have like every mineral and vitamin they're checking.
Lever is the only one that checks off every single box.
The other ones might have some of something, but none of something else.
But liver checks every box.
You're like, okay, that's interesting.
But then we have these hurdles.
Like, people, whether they've had them or not, they think they're gross.
They're icked out, which I get, I get, if you're not familiar with something.
Or I think even organs kind of make you think of your own mortality a little bit, right?
So there's just this vibe that it's like, uh, rather not, right?
So there you have that.
And then you have that because they're not plentiful, because they're not always on the dinner table,
we just have lost the culinary knowledge of like how to cook them.
Because here's, I'll just give people value right now around liver.
It's at its most flavorful when it's raw.
Really?
It is the best when it's raw.
It gets stronger, the longer and the more you cook it.
So right there that tells you that most people that are grossed out by it because they were forced to eat like liver and onions, it's because it was overcooked.
It's a texture and a flavor.
So it gets stronger and chalkier and just kind of grosser, you know, the longer it cooks.
So if you want to sample it, first try it raw.
And then when you go to cook it, cook it when it's still pink.
You don't wait for it to be gray.
Because we have to remember when you cook something, there's resistance.
residual heat so that you don't want to cook it all the way. And this goes for anything, muscle
meat, anything. You don't want to ever cook it all the way in the pan because the minute
you pull the pan off the stove, it's still cooking. Even when you put it on your plate, it's still
cooking. So you always want to pull back a little bit. You'll just, you'll like the food better.
It will be more juicy. It's just way better, right? And here's another tip of a lot of people
always just throw salt all over the muscle, the meat, you know, like the steak. But what does salt
do to meat. It pulls out moisture. Right. So really what you want to do is you want to put the salt
on the fat and not put it on the muscle meat and you'll have juice your steaks. Yeah. And even better
is you take the steak, you put the salt, just use a little salt on the fat, and then you
compound some butter. So, and I like to use pluck in it. Yeah. So I put pluck in the butter,
and then you put a slab of butter on it after it's been cooked and let that butter with the
pluck just melt right over the steak. It's the best steak you ever have.
man, the best.
Dude.
But so,
so going back to it,
so I recognize organ meats
were the most nutrient dance.
So I was like,
okay,
how do I solve this?
Because the reality is I'm a father.
And that's really what up the ante for me.
It's like,
when I became a father,
it was like, okay,
no more games.
Like,
it's about my kids now.
And that's bigger than me.
And it's like,
I'm not messing around.
Like, how do I get these nutrients into them,
but I don't want to fight.
Right.
Like, at the end,
we all, I mean,
come on,
anyone that's a parent,
just in general,
We all, like, life is hard enough.
Like, I don't want to fight in the kitchen.
I don't want to make something and then have someone say, well, I'm not eating that.
It's like, you're eating it.
You're eating it, and you're eating it right now.
No, but I didn't want to fight.
And so I was like, how do I, how do I solve this?
And I just, I've always been as a chef.
I've never been like, I'm not into watching chef culture.
Like, I like studying cookbooks.
and I like learning about how people do things,
but I'm not into the whole like celebrity chef thing.
I don't find that interesting.
And I'm not interested in just doing things the way
that they've historically been done.
I'm interested in and how do I do it
where you'll eat it, where it's flavorful,
but not sacrificing health.
Right.
I've always, that's always how I've been kind of slanted.
And so that's how I looked at the problem.
And I was like, okay, wait, we already have
freeze-dried powdered organ meats
because they're showing up in caps.
and we already have dried herbs, onion, garlic.
And when you make a patte, that is what you're doing.
You're combining the organs with these other flavors to offset the taste.
So I was like, why don't I make a dry patte?
And that's so that it just kind of steamrolled from there.
And then I tried it.
And I was like, oh, wait a second.
If I take the organ means, and so pluck is essentially what it became.
But I started out just doing liver.
But then it became liver, heart, kidney spleen, pancreas,
freeze, red and powdered, 100% grass fed, all the,
quality so now you don't have to worry about sourcing. And I combine it with salt, organic spices
nerves, and now that flavor, because it does bring a lot of flavor, but then also that
microdosing of that health is as easy as just salt in your food. Yeah. And suddenly it's like there's
no fight. There's no kind of like, I don't know how to cook this. I'm, you know, there's no unfamiliarity.
It's like we all season our food. So there could be any anything going on.
in the world out there emotionally.
You could be going through heartbreak,
but you're still going to season your food.
Yeah.
You know,
so there's no new habit.
There's no hurdle there.
But here's the piece that I've only recently learned that I'm just like,
this is why I'm in it.
So we're talking about,
you know,
you're talking about,
you're journey and I'm talking about mine.
And these journeys are really important to who we are now
and the value we try to bring, right?
Right.
But how do you pass on that with, say, if you have kids?
You're not going to pass it on
by the supplements you take in the corner of your kitchen all alone,
just popping your pills, drink your, and then move on.
We pass these on by talking about them.
Right.
Why are we doing this?
How is it affecting our body, right?
It's got to be a discussion.
That's how you pass.
Your kids are not only looking at what you do,
but they're also looking at how you talk.
They're looking at the connection, the interaction you have with them.
That's what's truly moving their needle.
And that's what's helping them develop, right?
Well, the power of pluck is, because really how are people eating organs right now?
They're either eating them every once in a while because they're a hunter or something like that.
They're eating maybe like once a month, maybe only three times a year, you know, right?
Or not at all.
Or they're taking a capsule.
So when you're taking a capsule, it's usually isolated event.
Right.
But Pluck brings it to the kitchen table, to the dinner table.
Now it's like, hey, little Johnny, put it on your plate.
Oh, that's so good, Papa.
Yeah.
You know, it's like, that's really good.
What is that?
Oh, well, that's, that's something that's giving you like these vitamins.
And it's this ancestral thing.
It's how our, this body we're in.
You know, and suddenly we're not talking about it.
And now the kids will carry it with them.
Yeah.
And that's what we need.
That's how we create change, I believe.
Oh, yeah.
It's got to be passed down.
Making it accessible and making it like something that's desirable, you know.
Because you're right.
I've always been that way with a lot of the foods that I can't live without now,
I spent decades not eating them because I thought I didn't like them, didn't even try them.
You know how long it took me to start eating avocados and now I cannot go a day without them?
And I battled with my wife about it and I battled with the salmon and all these things that are now my favorite foods, I wouldn't touch.
Now, some of that was fear of fat, you know, but even peanut butter, like I wouldn't touch it for, I don't know, 25, 26 years unless it had jelly.
And now there's just spoons flying around of it everywhere, you know what I mean?
You're right.
So for you to overcome something, because you're, you know, I too and the older I've gotten now and I always eat ancestral beef blends.
So like I do force in nature because they have that really nice.
They do a great job.
Yeah, with the liver and the heart, they add into their elk and their beef and their venison.
So you can get it all, right?
And the bison.
So that's, and it tastes better, actually.
But for you to do it that way, because it is.
it doesn't sound great
to say I want to eat liver or heart
and then you talk about eating raw liver
and I'm like oh shit
and it's in ground meat
so you're only getting it
when you're eating the ground meat
you have a steak you're not getting it
no no but here's something that's
I'm so glad you brought up
forcing nature because that's a great product
they're a great brand
this is what I'm about to say
is no judgment around them
because I love them and I use them
but it's more about
people's perceptions of what they're getting
so one of the questions
we get asked all time
and I'm sure even people listening to this right now are like,
well, but how much organ meat am I really getting?
Exactly.
Right?
Yeah.
So I'm always like, okay, well, let's ask a couple questions.
So first one, how much you're getting right now?
Well, I don't need organ.
Okay.
So right there, just by using this, you're now getting something you weren't.
That's important.
Very.
And then I'm like, when you take a raw organ, 100% organ,
and you freeze dry it, it goes down about 21%.
So that water weight loss is significant.
Yeah.
And then you're now powdering that.
So it's even more concentrated now, right?
So we're putting currently 17% organ meat in,
and people are like, well, that doesn't seem like a lot.
Well, guess how much organ meat is in that ancestral blend?
Four.
Yeah.
It's like four to seven, depending on which one.
It's not a lot.
It's not a lot.
Uh-uh.
And it's because you don't need a lot.
Right.
Like, I always talk about people, like, imagine if, okay, you're a hunter back in the day.
Because what's really important about when we talk about ancestral eating is we have to
remember like this body is homo saping right this is like a 300,000 plus year old body right right
biologically yeah so that means the communication pathways are also developed that time frame
the food we're currently eating is what 7500 years is maybe not even that probably not right right
the way it is now who knows who knows but it's like it's like 300,000 years to 75 whatever right
so it's like they don't even compare it's like a spec compared to
to grounding life force, right?
And so the way I always look at it is like,
hey, first of all, this body wasn't developed
to be swallowing these nutrients.
No.
We lose a communication pathway when we swallow things.
And I always use salt as an example.
Let's first say this.
If I put it, give you a salt tablet, you swallow it.
You have no communication.
There's no reaction.
30 minutes later, you're like, wait,
why do I feel so bloated?
Oh, yeah, that's right.
I took a salt tablet.
I probably got too much, right?
So it's a delayed response.
But if I put salt on your tongue, there's immediate communication.
And most people will say like, oh, it tastes really good.
Right?
Yeah.
How does it taste the second time?
Yeah.
Okay.
Third time?
Oh, no.
No.
No.
It literally doesn't taste the same.
Like your body's rejecting it, right?
Right.
That's called a neural lingual response.
That is an absolute communication pathway.
When we get that in so many different ways, like if you're trying to lift something
that's heavy, there's a communication that happens.
What happens to your grip if it's too heavy for your body?
Loosing your grip, dude.
That's your body communicating.
I can't lift this.
Right.
It's protecting itself.
Same thing happens with our tastes, really.
And back in the day, what was the communication that was happening?
It was really two main things, and they were very intense.
One was, is this food going to nourish me or is it going to kill me?
And they didn't have labels, obviously.
So, like, it really was life or death.
Like, you eat the wrong mushroom.
You're dead.
Right.
You know, you eat the, you're foraging.
You grab the wrong thing.
because you don't know, you're dead, right?
Or you're severely sick, whatever, right?
Something's going to happen.
So that communication pathway is crucial to getting us to where we are now.
And most of us are disregarding that.
We're just bypassing and just not even thinking about the fact that eating mindfully,
eating slow enough, eating your food, chewing it.
Like these are really crucial communication pathways to getting closer
to what we identified earlier
is that we're looking to other people.
We're outsourcing our nutrition, our health.
The only way to get back to what we probably
innately already know is you got to eat your food.
And so that's why I'm trying to bring it back.
Yes, you can take it as capsules.
And if you are and it's working, great.
Keep it up because I'm, my kind of pinnacle
is eat organ meats.
I believe, it's not just organes.
It's nose to tell.
Like, eat the whole animal.
Right?
And it's not just liver.
Just eat as much of the animals you can.
can. If you're already doing that, you are ahead of everybody. If you're doing it in capsules
and it's working for you, great. But if it's not working for you and you're recognizing that maybe
you feel nauseous when you do it or you're just, it's not consistent. Like, then I'm like,
dude, just do plop. Like, get it in your diet because it, it is the miracle, it's a miracle,
it's a miraculous food. Like, things just disappear. Like, have issues, skin issues, sleep issues,
for infertility issues, they just start to like resolve.
It's everything and ideally you would use pluck with the meat and do it together and then you
could really maximize what you were taking in, which is what I've been able to do since I met you
because I didn't even know what it was until I got introduced to it.
And, you know, I spent so long not even eating these foods that being a nutritionist
and understanding what we're talking about yet having the fear in my head of eating.
them because of the low fat and I've talked to you about this before but on cholesterol right because
they have cholesterol do and and that wasn't even my fear it was the because of like having an eating
disorder it was the fear of getting fat from eating fat and that's just like you said these
correlations of words and even though I'm a 15 year educated nutritionist and I put people on
fat diets I had myself convinced that I couldn't do it and then when I finally did my whole world
has changed like what you're talking about
about so much more ability to focus skin.
Like my mom was just here and she said to me,
what did you do?
Like, what did you go and do and have done?
And I was like, what are you talking about?
Yeah, your skin is radiant.
Thank you.
It looks really clean and clear.
I would, I mean, yeah, I use some good skin care
and things that I'm, you know, thankful
and I'm able to have, but it's been the diet.
Yeah, it's inside outside too.
It's the, I mean, I have animal fats and protein,
not only every day in meats and stuff like that,
but even my protein powders that I customize there are
all pretty much.
I have a little bit away,
but they're generally like beef protein isolate,
beef collagen,
it's all around animal fats.
And dude,
I do half a pound to 12 ounces of like good lean ground pork or ground meat every day.
And then having pluck is an addition,
which I now use.
So when we use pluck,
just what is the extra that we're getting?
Like what get into,
what that's actually going to do health-wise and how much extra nutrition that we're actually
taking in with that. Because, you know, you think of a seasoning. You don't really think of getting
much from it other than flavor. Well, and really, that is what seasonings have been. Yeah,
we're redefining what seasons can be. We're making enough functional seasoning. Most
seasonings, what's the first ingredient? It's salt. Salt. Yeah. So really, if you think about salt's
very cheap. So what they're selling you is salt with some seasoning. Our first ingredient is onion.
Our second ingredient is all is organ meats. And I think salt, depending on the skew, is third or fourth.
So what we're selling you is flavor with some salt. It's a very different profile. And really,
if you think about it, so Dr. Bill Shindler, he wrote a book called Eat Like a Human. He's a, he's a
archaeologists. He's specifically now focused on food archaeology, but he talks about how back
in the day, you know, this is before we had fire. So we were foragers originally. And so when you
were foraging, you were trying to basically forge all day to get enough nutrients to sustain your
body. But we had smaller brains in and we had bigger digestive process. So we could digest that stuff
easier, right? Then we became scavengers. So we weren't predators yet, but we came to the
animal that was dead, we did get some meat. Still, the body didn't change much. And that's really important
because I think people are all about muscle meat right now. And I'm like, but historically or
ancestrally, we didn't change much when we got the muscle meat. It was when we got, when we became
a predator, we got three things that we historically had not gotten. And one was blood,
organs, and fat. And that was like, I equate that to like when you go to like a convenience store
7-11, they always have those bottles of like emergency or whatever. And they're like, just
shoot this and you feel super palpile? Like that's what I equated to. It's like, it's like our
body's got this power-packed, nutrient-dense food that it had never gotten before in that way.
And then what happened is our brains got bigger, our guts got smaller, and then eventually
we got fire and eventually we got this homo sapient body. But it took that. So when I think about
what are organ meats really providing? There's two ways we can look at this. So one is, okay, think about
how does your body feel when you eat these foods?
Because I think that kind of feeling it is really important.
Because it's something that a lot of us aren't doing much is we're following what someone tells us to do.
Or we're following the diet we think we're supposed to be eating.
But we're not listening to probably the one entity that is the most important thing in your life that's not going to lie to you, that's going to tell you whether it's working or not.
And that's your body.
You've got to be listening to your body.
Yeah.
It's got to trump the head.
I know.
Right?
So I want you to feel like when you're eating, let's say, I don't know, something,
Franken food like hostess Twinkie, how does your body feel when you eat that?
Shit.
It really does.
Like, if we're really honest with something, it feels like shit.
And it's like you can feel like the fats they're using the oil.
Like it just doesn't, right?
And in a sense, you can almost feel the inflammation have.
and you can feel your body kind of tensing up.
Yeah.
And I think what it's doing is these foods, when we eat certain foods,
it's basically, it's almost like that,
is this going to make my body,
is this going to nourish me or is it going to kill me, right?
It's a form of killing.
It's almost like this food is creating danger.
Right.
Right.
So my body is not responding.
It's rejecting, whatever it is, right?
Then now think about what does your body feel like when you eat an egg
or when you have bone broth or when you have just a basic whole food?
It feels pretty fucking good.
Yeah.
It feels pretty clean, right?
Yeah.
Like you don't feel foggy headed.
You don't feel inflamed.
You just kind of feel good.
Yep.
That's safe.
That's safety.
I mean, I just had a thousand calorie meal.
And you hear that and you think that and you'd be like, oh, wow.
I mean, you don't feel like light as could be in a million bucks.
And it's all heavy fats, avocados, whole eggs.
I mean, basically it was all of that.
And, I mean, I feel like.
Wow, like the whole world's opened up for me.
But it's all real.
It's all real.
100%.
And that's really key, right?
Yeah.
And so when we think about, okay, what are organ meats bringing the table, the best, the kind of
easiest way, and I know you could probably go into more of the science.
I'm not a real, I don't, I'm not a science.
I'm a chef, right?
So I'd try to bring on as to that.
No, no, no.
This is great.
But so I try to break things down like the simplest terms.
And I think about, okay, what is science telling us we need to create life?
Well, they say, okay, this is you need a prenatal.
And this is all the things you need iron.
You need magnesium, you need potassium, you need every, you need all these things.
Vitamin B, right?
Everything that's in a prenatal is in an organ.
It's all there.
Right.
And none of it's synthetic and it's all there in its synergistic properties.
So like back in the day, we used to give iron pills.
And I'm talking like in the 60s to people that were anemic.
They later on learn like, oh, this is doing nothing.
because it's not paired with the, you know, the, the nutrition that it needs to actually absorb, right?
It's senseless.
It literally was doing nothing.
How many, how often is that happen in history?
You know, vitamin C, you're giving vitamin C, it's doing nothing.
Oh, because we don't have the rose hips or whatever it, right?
There's always some synergistic thing that Mother Nature did right.
Right.
That needs to be there for true health to happen.
Orga meets Mother Nature did it.
I'm not messing with it at all.
All you're doing is preserving it through freeze drying.
Like, it's Mother Nature's multivitamin.
Right.
And I really want to get that into people.
It's like, we're not trying to trick you.
We're not trying to sell you like snake oil or like, say, like, we created this laboratory
food and we think that this is what it does because we've isolated it in this tunnel and
we've figured out that when you're perfectly in this state, that this is what happens.
It's like, but we've never, you know, that's what's always happening with science, right?
It's always like, this is.
is what's happening and this is what's doing your body.
But then when you bring it into the, I always think you're like Jurassic Park.
Then when you bring the dinosaurs into the nature, they grow crazy.
Like that's what's happening, right?
We live in a toxic soup.
How does anyone ever test what things are truly happening?
It's impossible.
It's just it.
It's all nonsense.
But Mother Nature did it right in my judgment.
And if you're someone of faith, you know exactly in five minutes.
I was just going to say everything that we need and that we have was given to us and put here.
we either complicate it or, you know, make it something that it's not for money purposes.
It's like this scandalous whole practice that people do with things that we're sitting right here for us.
Medicine, all of it, it's sitting there.
But we've overcomplicated it and there's a lot of reasons that are negative that are bad as to why.
Some things, you know, people are inquisitive.
They try things, okay, that's fine, that's fair.
but when you're just trying to make a quick buck at everybody else's expense in their health
and misleading and lying blatantly, that's where this all comes from. Because like you said,
I mean, it's really, I don't know, let's just say the past century. I mean, people have been greedy
since the beginning of time, but the way that it's structurally and become more the ability to
convey information and get it put into people's head, which really happened to more in the past
30, 40 years where you can get information out and convoluted, right?
Hypnotize people like they can in a variety of ways.
And now you know this.
They put stuff in food to get you addicted to it.
And it's like worse than taking cocaine.
Well, I think about back in the, do you remember when frozen yogurt was all their age?
Oh.
And we thought, what was that in 2000s or late 90s?
You know what I used.
Y yogurt in those places, yeah.
So I was, I remember reading an article, and this to me is the epitome of what we see,
is that was so trendy that you could open up a yogurt store and make a certain amount of money,
million dollars, something like that, and literally like run it into the ground within a few years,
but still walk away with a huge amount of money just because you were hitting the trend, right?
Yeah.
I feel like that's what's happening.
Like I was just even at the store before coming here and I was like, oh, you know, tallow.
Tallow chips and stuff are now becoming all the rage, right?
Or no seed oils.
And I'm like, this is interesting.
So some of the companies are doing it right.
It's just tallow and whatever, right?
Corn or potato, whatever they're doing.
But then you go to some and it's like, yeah, they're using tallow,
but they're still using the sugar and all the other stuff and the preservatives.
Nothing is different.
And you're like, dude, this is snake.
It's so frustrating.
So it's like this.
Let's relate this to like the peanut butter aisle at Whole Foods or whatever.
And you see all of these natural peanut butters and natural this and organic this.
and I swear I did this test with my wife one day.
I said, let's go look at all the backs of these
and see how many of these just say peanuts and peanuts and salt.
Because that's all it should be, right?
Totally.
It should either be just peanuts or just peanuts and salt,
depending on which, you know, how they want to make it.
And I'm telling you, there were like three out of 20.
Like, and those big brands with all the money,
I think Justin's is one of them, I think is a good one to use.
And it's like, it's full of oils and all of this crap that's in regular.
I might as well just go get the fucking Jiff and enjoy myself.
You know what I mean?
Like, what's the difference?
A little bit more hydrogenated oil and maybe a little bit more sugar.
But these are full of all these other palm oils and every other oil I'd never even heard of that's tricky.
And I've heard of all of it, right?
And it's just like, what the hell?
I mean, I go look for the grinder and just grind it myself.
Yeah, totally.
You can't screw that.
Well, unless the peanut, you know.
He roast it.
Whatever.
How you wrote it with a sugar-coded things or whatever.
But literally, it's like my friends, Rob and Randy, the happy, healthy guys,
they have this saying and it's called Surf and it's just simply eat real food.
It's a great, like, little thing to live by.
And I swear to you, it's, we often complicate things.
I do it too.
We make things a hell of a lot more complicated than they need to be.
And you know what part of the problem is is people like that are really well intended,
but they start making people scared of everything and people give up.
Yes.
It's over-complicating and like almost, I hate to say fear-mongering,
but it comes across like that, you know?
There's some of that.
But you do that and then people get so distressed and don't know what to do,
they just like screw it because they can't be telling the truth.
We need rational explanation.
Okay.
And when you can just be rational and just go, look, this is what it is.
You know?
Yeah, to this day, I still don't understand.
People are like, well, but why should it be eating more meat?
And I'm like, but you're taking some synthetic vitamin.
You're not questioning that.
Like, why would you question Mother Nature?
I don't get it.
Like literally, this is given to us.
These animals are, the sun, the sun feeds the grass.
The grass feeds the cow.
We cannot process the grass.
The cow with its four stomachs can.
Right.
And they can absorb all those nutrients.
And then now they're getting the sun, the grass.
You know what it is?
You know exactly what it is, James.
It's that these meats in their peer form,
like when they're grass-fed and everything,
you see how good they are for you.
But when they're pumping them full of all of this crap
and all of this whatever grain and steroids
and all of this convoluted garbage, glyphosate,
I mean, I can go on and on.
That's the problem.
And that's why people then go old.
That gave me X, Y, Z on my blood panel,
or gave me this or that,
because it's not how it's intended to be eaten.
That's part of the problem.
And then the stuff that is intended to be eating,
they make it very expensive for people.
Yeah, no, no doubt.
And, you know, I mean, talk about not honoring the animal,
being disrespectful of the cycle life.
When you take, now this is going to,
people are going to think I'm joking or lying about this,
and I'm not.
So I went to a Wyoming slaughterhouse,
and I had heard this,
but I straight out talked to the guy who was running the facility,
and I said, what are you guys doing with the parts of the animal?
animal you're not selling.
Are they going to zoos?
Are they going to agriculture?
Like, what is happening with it?
He said, well, we actually throw it out.
And I said, so what?
Like, how much of the animals are?
He's like, it's about 50%, 49%.
I was like, you're throwing it out.
He's like, well, we don't have, this facility's older.
It's not set up to utilize those pieces.
And they're not in our asset plan.
And yada, yeah.
It's like it's not set up in the supply chain.
And that's so, so think about that from a, as a business owner.
So your, your job is to raise cattle to then sell it to the world so you can feed the world.
Right.
And 50% of it or whatever percentage, a large percentage is just getting thrown out.
Like that is the most environmental, like just inhumane thing to do.
And if you think about how this, you know, homo sapient body was designed, remember 300,000 years versus the 60, 70, right?
would we have ever, ever back in the day,
killed an animal and only taken the rib eye?
No.
Like, that is like insanity.
That is like,
that is the most privileged way of thinking I've ever heard.
Like,
it's so ignorant.
Yeah.
And I mean,
on top of the financial idiocy,
it's cruel.
Exactly.
You would have,
let's say,
a tribe of 20-ish people,
right?
Your hunters would go out.
They would probably fast,
because when you fast,
as anyone that's ever fasted,
knows your senses sharpened, right?
Yeah.
It's the best way to hunt.
And so you're hunting like that.
You kill the animal.
Now you need to replenish your stores.
What's the first thing you're going to eat right there?
Probably the liver or the heart.
And you're going to eat it raw, probably, right?
So right there.
Now, so I'm almost kind of also trying to reiterate, like, people like, well, but
I eat ribbi and I eat liver.
I'm like, dude, we're not designed to do that.
Right.
We're designed to eat the whole animal.
Yeah.
And you're getting nutrients in different.
ways from the whole animal. And with the advent of fire, you can break down, you know,
different parts of the animals in ways and get those nutrients. And that is what I believe God or
Mother Nature designed it that way. We've never meant to isolate things. We are, as humans,
we are opportunistic. So this idea that we, like, we would be in an environment and only use a
part of it. It's like, no, no. If it was growing strawberries, you ate strawberries. If it
had animal, you ate animal.
If there were fish, you ate, we were, whatever we could get our hands on, we ate.
Right.
That was edible, right?
Yeah.
So this idea that we eat in isolation is false and that we would, if that, those hunters
brought back that animal, they'd already eaten the liver, let's say, so where are the,
where is the pregnant people getting their iron?
Where are they getting it all?
The folate.
Well, the spleen, for example, is something like five times higher heme iron than even the
liver, right?
The pancreas has natural digestive enzyme.
People that are taking pineapple insides, dude, pancreas is in pluck.
Just get some pancreas somehow.
Open up a capsule, whatever you do.
Get that in your diet.
And now you're getting it from Mother Nature instead of some isolated thing that they did in a laboratory.
Right.
But Mother Nature did supply.
We just got to eat it.
And so I'm like about like, dude, let's not split hairs.
Like, I don't care how you eat it.
Let's just get into your diet.
And I know that if it's delicious and it's easy,
you'll do it. Yeah, of course. And that's all I'm here to do. And you're making it easier for people
to purchase it, to use it, to stomach it if they have their problem. I mean, you're covering all the
bases. You're overcoming basically every obstacle and hurdle one would have when trying to eat these.
People tell me that they, like, particularly women, but they'll tell me that they have a gag reflex when they
try to eat or liver, but they don't have that with this. Yeah, that's mental too. But yeah, you're not
going to get any reflinks with this. Because we're messing.
I get it.
Like, we're, like, a lot of people focus so much of flavor.
But if you think about human nature, we're actually more texture hounds.
Like, when we eat chips, for example, are you chasing the flavor or the crunch?
That's true.
The first, you taste the flavor for the first two or three chips.
Thereafter, your faceboards are blown out and you're just chasing the crunch.
We are texture hounds.
You talk, like, every, when I used to go to clients and work with them, the first question I asked
would be like, so talk to me about the foods that you gravitate towards when you are having a bad day.
Or what did you gravitate towards when you were a kid?
Like I want to know where you emotionally go.
And usually it's like creamy, fluffy, crunchy.
And then once you get the texture down, now I could cook for anyone.
And I could cook you healthy food and you'll eat it.
Like I can take, oh, I didn't like Brussels sprouts because they were like overcooked and slimy.
or like soft. I'm like, great. I'm going to broil, I'm going to coat them and some fat,
and then I'm going to broil them or bake them and I'll get crispy like chips. And then you're
like, oh, dude, this is a crunch. It's so good, right? So I can get you to eat anything.
Oh, I know. If I know your texture. I, like I said, I have done that with so many foods.
We just did it with artichokes like a, I don't know, a month ago. And it brilliant.
Have you already done that? I don't know. You'd have to ask my wife how she did him. I'd
however the hell she did them, I said, just keep buying it. I don't care. And I would always, I would
see the word artichoke, have zero clue what it tasted like and be like, I want that without artichokes.
And then I- Your one-oaks on the choke.
Yes.
Well, one day, I said, what is that shit you're eating?
And she's like, it's artichoke.
What do you mean? It's artichokes.
I said, just let me taste it.
I got into the mode of finally just tasted and everything.
And that's why my world's opened up.
Now I love everything.
You know, like, dude, the artichick is hilarious.
Like, have you ever seen an orange choke growing?
Oh, yeah.
It's the most bizarre.
It's the most bizarre.
It's, yeah.
Like what I think about sometimes is like
Who is the first person that figured that one out?
Like really?
Because who looked at that plant and said,
I think what I'm going to do is I'm going to take that top part
and I'm going to boil it for an hour and then eat.
It's like who the hell came up with that?
I don't know.
It's the most bizarre.
It's got to be one of the most intricate foods
to actually eat and make that I've ever seen.
Yeah.
And you can't just eat it raw.
No, no, no.
So I don't know how they figured it out,
but that one's hilarious to me.
I swear to you,
I missed out on so many years.
I still keep saying because I literally cook every single damn thing in
Kerry Gold butter now.
And I am so mad at myself for the past 20 years of suffering of thinking that I was
going to get fat eating butter.
And now I'm thinner and more cut than I've ever been aside from steroid use.
Like seriously.
And I eat a thousand some more calories than I was having, literally.
But it's all, I do a really higher fat diet now.
So it's like, like keto style?
No, kind of.
I don't go complete keto.
I'm not.
scared to death of carbs, but I keep them lower because, you know, with some heart things,
higher carbs, not great idea.
And so I do about 130 grams of fat, about 240 protein and a little under 100 carbs.
And I'm just like thriving on it, man.
Like literally, like 43% fat if I'm getting right down to the, you know, 40% protein rest carbs.
But you're listening.
You're listening to your body.
Everything.
Obviously you're testing too, but you're saying.
My HDL has always been in the 40s my whole life.
Like always in the 40s, maybe close to 50.
The last time I checked it was 79.
So, I mean, literally.
Now, my LDL and stuff did go up.
I'm not going to act like that, didn't.
But that's from the higher fats.
But every single thing that I drew on my blood panel,
this last one I just took was like the best it's been almost damn near ever.
You do have to sacrifice a little in the LDL, but you need LDL.
Yeah.
And people have been, it's been because of the statin industry,
It's been blown into our heads that we don't need that, which you do.
The things you need to look for are more on the A-po-B side, the L-P-L-A side,
I didn't think you've got to be aware of.
Not saying you'd want 500 LDL, but, you know, the LDL and the cholesterol that you get is so important.
Our cell membranes are made of fats.
And are you, so this is a question I always ask people, because to me, this is part of
this in your body.
and to me is
possibly one of the best ways
to know if something's working is how you're pooping
like how is it leaving your body
like are you consistent are you this or that right
it's like same damn time every day
there you go yeah and it's clean
it's always super clean not like
when I was doing that low fat and starving
it was so irregular and so like
just uncomfortable
that's communication that's information
I've been so I started
recently
I'm definitely going more carnivore
right now. Yeah. But what I'm doing differently is I'm only doing fermented vegetables, cultured
there you go. And I feel fantastic. What are some that you're having like kimchi? Yeah,
kimchi, sourcrops, but in pickles as well. But I'm only, the key though is the way that you would do
these things unnaturally is using vinegar. So you want to look for cultured products that are
truly fermented. So if it's fermented, it's going to be more natural. But they're just using salt or
the the am that just the what's in the air yeah um that's to me i bill and i the bill shindler i brought up
earlier he and i kind of agree on this it's like a lot of people focused on the what like what are
you eating right right but what's not always in the conversation which we think about because we
both cook is what about the how because you when we talk about like if your digestion system
got smaller meaning that you can't digest these things because you know like a lot of influence is like
stay away from kale, stay away from this, right?
They're saying like, this is bad, but it's like, well, is that bad or is just the way
it was producing it?
You know what I mean?
If you're eating it raw, maybe that's not bad.
But like, when we got this bigger brain and we got the smaller digestive system, what we
gained with the brain is now that we have the knowledge and the tools to make the digestion
outside of our body.
Yeah.
And that's what fermentation is and culturing.
Oh, yeah.
And so you can preserve dairy.
You can do things, right, with fermentation and culturing.
You can take a vegetable that is not going to be good raw or won't even be digestible,
but yet when you ferment it, it's completely digestible.
Oh, Dr. Gundry beat it into my head about the bitter as better thing because I, you know,
I've interviewed him so many times and talked to him, but he's big on the fermented foods.
We talked about it in detail because they have a pretty key role in fixing leaky gut issues.
Yeah.
You know, so.
Well, think about just, okay, our flavors, right?
taste. Okay, so there's four that we grew up learning, which is salty, sweet, bitter, sour.
Yep, there you go. Right. There's a fifth that they discovered in the 90s. That's an
umami that was in Japan. And then they think there's a sixth. And it's not talked about as much,
but it makes sense. It's like when something is rancid, it has a flavor. Right. Right. And that's
probably a protected. Yeah. It's a, you know, just like I said earlier, if it's going to kill me,
right? So that probably has its unique taste so that we don't eat it. It's our body communicating,
don't eat this. But when you think about all those tastes have a role. So what is salt
represent? Well, hydration. Yeah. Right. So you need to know what's it's salty in a food. What is
umami. What umami is protein. You know, mushrooms have umami. Meat has umami. Organs have it.
So that's these flavors, bitters have a role, right? Uh, sour has a role. So the,
what I find is a lot of times people are not thinking about these or they're thinking about them
too innocently. And I'm like, okay, let's talk about picky eater, for example. What flavors are
only focused on in a pick eater? Well, if they're American, it's probably salty sweet.
I was going to say. Right? And that means that that's where their palate is basically calibrated
to just focus on salt sweet. So if something's bitter, it's gross to them. If something is not sweet,
it's gross, right? That's why Skippy was so good when they're kids. And then the natural stuff
tastes gross, but now because your pallets recalibrated, the natural stuff tastes right.
Really good.
And the other stuff tastes gross, right?
So I'm always telling people the way to fix, kind of, or to get a picky eater to be more
adventurous, is you've got to introduce those other flavors.
But you don't have to go like all in.
And this is really important in general, like my whole principle, even with pluck of
microdosing frequently cumulative effect.
So I'm all about, let's focus on how frequently you eat these healthy foods, not about
how much you eat.
So this is the same quality.
As in America, we always think like, oh, go big or go home.
I'm like, but that's not how we are as humans.
Whenever anything is extreme, we fall off of it.
Like, so we are like brushing your teeth works because it's two minutes a day, not two
hour.
Yeah.
It was two hours would be a lot of funky teeth out there.
Right?
And intimacy even, like, I always joke like, okay, if I were trying to work on anything
in the human body or someone's character, let's just say they have an issue with intimacy.
Well, how are you going to move their intimacy needle?
Are you going to say, okay, I want you to hug someone, hold them for an entire hour.
That's going to move.
That's not going to work.
It's not going to work.
No.
But if I said, okay, I want you just five, like 30 seconds every day, I want you to just sit in
front of someone and stare in their eyes.
That's all you got to do.
Just be close to them.
And then every week, I want you to take a step closer, but you don't have to do more
than, you know, 30 seconds, right?
So we can work on, we can work on anything when it's in small doses.
and we can sustain it.
That's the problem.
I'm all about that.
I don't care if it's healthy.
I want to know what is sustainable.
That's it.
I say focus on frequency.
But I brought this up, though, more so because I was talking about, I went to pluck because I was trying to quit this.
I lost it.
But the point is, though, is that, like, I really do try to think about human nature as well.
And I'm not just thinking about the what I'm talking about the how.
as well and how does it not only how is it work outside our body but how does it work inside
our body but also how does it work with my human nature right i think we have to consider all
of those things i agree we're almost out of time and we didn't get to talk about shark tank so oh
jeez yeah got just like three four minutes but let's so if anybody out there isn't aware
pluck was on shark tank that was october 8 was it 8th yeah it was just just recently so i mean
Shark has been around forever.
I have watched Shark Tank so many times that I know so much about it.
So, I mean,
I gather what you went through.
Just real quickly,
how,
how nerve-wracking was it?
And what was like,
did you feel pressure?
Like,
how was the pressure from,
convey it from what it looks like on TV
and how split second and how quick you have to be
and what that felt like.
I just want to know,
like,
yeah,
they cut it obviously.
I mean,
it's like,
you film like about,
everyone's probably a little different,
but it's about 45,
minutes. Oh, and they're cutting it down to like seven or eight. So they definitely intensify it
even more so, but it is intense. Yeah. There's no doubt it's intense. You, you are basically
trying to navigate what are the points I'm trying to get across to them, but what am I also trying,
I'm also trying to make sure that it's exciting enough because they film more people than they
show. Right. So if you're not, if it's not good TV, you ain't get shown. Oh, wow. Okay.
You got to make a good TV. So you go film and then they let you know, hey, we're going to use you on TV.
You don't know.
You don't know.
A whole process, and there's a lot I can't talk about
because you have to sign a day.
Of course.
But I don't think this is, this is to be expected that through any, the whole process,
nothing is ever expected.
Like, you're passing go and hoping that whatever assignment they just gave you,
that you get to the next level.
So even after you filmed it, you don't know.
You still don't know.
And so when we went to film, we got told three weeks before it was
going to film like hey you're going to air it's like so i'm just so grateful with film and to your
point like shark tank and i said this i don't think they showed it um but i went at the end when
they interview i straight up said i said look i'm i just feel grateful yeah shark tank is this is their
17th season i know they have done more for business and entrepreneurs i know people that watch it
with their kids it is shaping more lives than anything i can think of and it deserves all the
accolades.
You know, how many hours of cardio that I just even watched old ones, like, that I learn.
Like, I don't, I watch it for two reasons.
One is to see joy and people and to see them, like, get their lives made.
And two is to learn.
You know what I mean?
It's not even for the entertainment.
It's for those two things.
I want to see people overjoyed, feeling good, having something happen that they never
dreamed of happening.
Like, I want to see that.
I want to feel that.
I want to feel what they're feeling with them.
too, I just want to learn.
Well, I think you're going to appreciate this because you're a man of faith.
And so I'm in my about fifth year running pluck.
Since I created this, every single year, multiple people would tell me, you got to be on Shark Tank.
Oh, my God, this would be perfect.
Everybody, every time I was like, no, it doesn't feel right.
Because I didn't need it for my ego.
And I also very aware that when I started a pluck, and even still now, we're ahead of the game.
Like, yeah, like everyone's not fully there yet.
Like, they're getting there.
But not everyone's on board with organ meats yet.
So I know that we're ahead of the curve.
Yeah, of course.
And I just never thought, like, it was the right time.
Well, earlier this year, I just suddenly had this epiphany.
And I was like, you know what?
This is bigger than me.
Yeah.
Like, this is a movement.
And this is exactly what we've been talking about, this nose to tail movement,
bringing people back to, like, we got to, like, listen to our bodies.
And we got to eat as mother nature intended.
and then make decisions from there,
not eat like crap
and then wonder why we're sick
and then never go back in other nature.
Of course.
Like, we got to start with those foundations,
those ancestral foundations.
And so I was like,
this is about the movement
and it's bigger than me
and I'm like,
I want to go on shark tank
so that I can promote the movement.
Yeah.
If they buy pluck or whatever
or gets invested,
I don't care.
the mission. Yeah. And I said that and then I went and told my wife that and then no joke three
days later, I got an email from one of the producers saying, I saw your ad. We'd love to have a
meeting with you and invite you to come and apply to on Shark Tank. And I didn't even know they
did that. Yeah. They do it to like, I heard it's like 20% of business they actually
reach out to and then 80% are applying. Why, right. But I got reached out to and I cannot help but
think that was divine.
Like, it had it.
It was the shift of me going, this is not about ego, it's about mission.
We would definitely do more of this for sure.
But I want to make sure that everybody knows where to find you.
And I also want to give everybody the opportunity.
James is giving me a code for you for 20% off for watching.
It's just gemelli.
Very easy to use.
So just go to pluck.com.
Eat pluck.
Because we're all about eating.
That's right.
Okay.
That's swallowing.
Beautiful. So eat pluck and then follow you on Instagram?
Yeah, we're on all socials at eat pluck. And then if you want to follow me personally,
it's at Chef James Berry. Sweet. Awesome, man. Well, thank you so much for coming out here with me.
Pleasure. I really enjoyed every last second of this, man. I really did. We got to do it again for sure.
No doubt. Awesome. All right, everybody. Well, that wraps up another one.
Make sure you go check my man James out, support him, take care of yourself. This is a perfect way to do it.
And stay tuned for plenty more to come.
Dylan Jameli and James Berry signing off.
