The Dylan Gemelli Podcast - Episode #88 Featuring Dr. Shivani Gupta! The POWER of Turmeric and the Healing STRENGTH of Ayurveda! Everything you need to know about inflammation and NEW BOOK LAUNCH: The Inflammation Code!!!

Episode Date: February 5, 2026

Episode #88 Featuring Dr. Shivani Gupta!!  Get ready to learn from one of the world's most sought after expert on turmeric!  Dr. Shivani and Dylan begin the discussion talking about the power of tur...meric as well as Ayurvedic medicine.  The discussion then goes deep into the science behind the benefits of turmeric and the inflammation fighting abilities it has.  This then leads us into the comparison with the natural abilities and powers it has vs. the use of NSAIDS.  This topic is of the utmost importance!  There is a discussion about curcumin and navigating through the difficult to understand world of turmeric supplements.  We then get into the different types of inflammation and the severe negative effects that it can have on our health and longevity.  Dr. Gupta discusses all types including a rarely discussed topic of mental inflammation.  Then there is discussion of her brand new book THE INFLAMMATION CODE which was JUST released this week!  This is an all out master class from Dr. Gupta that provides a plethora of insight on how we can take care of our bodies and live longer, healthier lives!!    Get Dr. Gupta's new book here: https://shivanigupta.com/   Follow Dr. Gupta on instagram: https://www.instagram.com/dr.shivanigupta/?hl=en   Today's episode is sponsored by Apollo Neuro!   Get the Apollo Neuro for $99 OFF!! USE CODE GEMELLI to save https://apolloneuro.com/gemelli _______________________________________________________________________________ To PURCHASE MITOPURE visit Dylan's landing page and use code DYLAN to save 20% OFF!! https://shop.timeline.com/DYLAN     TONUM supplements for the MIND AND BODY!   USE CODE "DYLAN" to save!!  https://www.tonum.com/DYLAN   TRULY Increase Your NAD LEVELS with WONDERFEEL NMN: https://getwonderfeel.com/?utm_source=DylanGemelli&utm_medium=podcast       HIRE DYLAN ON THE MINNECT APP HERE: expert.minnect.com/@DylanGemelli     Follow Dylan on Instagram, Facebook, Twitter and Tiktok @dylangemelli and PLEASE SUBSCRIBE and leave reviews!!   MAKE SURE TO GO TO DYLAN'S YOUTUBE CHANNEL for MORE video content!!    https://www.youtube.com/@DylanGemelliBiohacking Email Dylan for booking, collaborations and/or to apply for the Dylan Gemelli Podcast DylanGemelli@gmail.com Visit Dylan's Homepage https://dylangemelli.com

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Starting point is 00:00:17 Today's episode is sponsored by Apollo Neuro. Apollo is the leading doctor recommended wearable technology. Apollo's award-winning smart vibes AI works effortlessly behind the scenes, automatically integrating into your life to deliver gentle, personalized vibrations that activate your vagus nerve, helping you fall asleep faster, stay asleep longer, and wake up balanced, focused, and ready each day. Not only that, but the Apollo Neuro is the first and only wearable that improves your HRV. Apollo is effortless. Simply wear it throughout the day and night and let it do the work
Starting point is 00:00:52 for you. It's safe for anyone and everyone with no side effects and is the only wearable that can be worn anywhere on your body. Optimal health requires both the mind and body to be in line and Apollo is the key to establishing that connection. Check the description below to save $90 with my special discount. Take control over your health today with Apollo Neuro. All right, everybody, welcome to the Dylan Jameli podcast live on set. And I have been graced with a good friend of mine that came to see me. So first of all, thank you for coming to see me on such short notice. For sure. But we go back now, good year. And when I met her, I was introduced to her as like a turmeric expert, which goes without saying because she's well known for that. But what I've grown to know is
Starting point is 00:01:40 she is so much more versatile than that. And we're going to get into tons of different aspects of what she knows and what she does today, along with the expertise in turmeric, which we're definitely going to get involved in. She has the only turmeric supplement at this time that I will currently touch or use because I trust it that much. It is the gold standard, and that's why it's turmeric gold. But she is an Ayurvetic practitioner. She's a turmeric researcher. He helps women reduce inflammation, balance hormones, boost energy. She has a new book, which is one of the main reasons I wanted her to come here and see me because I want each and every one of you to check this book out and you will have it readily available soon because it's releasing in
Starting point is 00:02:21 February. It's called the Inclamation Code. But she is just a wonderful woman. She's well respected in the biohacking space, but all spaces of naturopathic medicines. So without further ado, Dr. Shivani Gupta. Thank you. Thanks for having me. Of course. Thanks for coming to see me. So we actually recorded, what, four or four months ago probably and I told you, I said, No, no, no, no. We got to get something new to talk about your book. And because, you know, in-person interviews are always a lot better. Absolutely. The virtual thing is fine. But I find the in-person to be far more impactful. And so I definitely am glad that you took the time to come here and see me. For sure. Absolutely.
Starting point is 00:03:05 So let's talk a little bit about your expertise before we get into everything else. Because, you know, I talk to a lot of different people and they have certain expertise in certain areas, but it's kind of wide and broad. But you specialize in turmeric. And one of the things that I've learned about that is there's a high misconception, misunderstanding of what it actually does, what it's used for, which I want you to touch on. But why of all the things in the world that you could specialize in? Why that? When I was studying ancient Ayurvedic medicine from India, which is a specific. whole system of medicine that's over 5,000 years old. I was sitting in the herbology class,
Starting point is 00:03:47 and the professor started explaining all the benefits of the spices. They were like, coriander does this and cinnamon does that. And cumin has these properties and fennel, Benugreek, just kind of going down the list and the adaptogens from Ayurveda, like Ashwaganda, which is really popular right now. And when they got to turmeric, I was so shocked. They were like, Tumerk is anti-inflammatory, antioxidant, all these benefits, like 50 benefits. And I thought, there's no way that's true. Because if that was true, we would be using turmeric every single day for everything. Every doctor's office I go to, instead of saying take n-sets for 10 days, they'd say you can take
Starting point is 00:04:25 turmeric for that. And so I was really inspired because I was like, if that is true, we have something here that could change the whole planet. And so I started my PhD dissertation just hoping to understand, can this spice truly have applications in Western medicine, that we can use it as a solution instead of all the things that give us side effects. That's great. And commendable. We love that. And thinking about being an arbologist and discussing all of those different herbs, and then you pick that specific one.
Starting point is 00:04:55 Yeah. There has to be a reason for that. Yeah. I'm glad I did. I think we are ready right now for medicine. to really open up and change. And so it's one of those well-studied herbs and spices that has room right now to really get out there. So you brought up inseds, which I would like to discuss about.
Starting point is 00:05:16 And I'm not asking you to talk about how horrible the pharmaceutical industry is, because we already know it. I'm just kidding. But I'm not going to go there. What I would, though, like a perspective on is similarities there between, say, in like an ibuprofen is a popular one, right? The problem with these is not that they don't work, it's the side effects and the cumulative use, which a lot of people don't understand. And so what I would like you to touch on maybe is some of the side effects of longer-term use, or even short-term use of n-seds, maybe some examples of sites from ibuprofen,
Starting point is 00:05:53 and then talk about how we could alternatively use turmeric in place. So when it comes to turmeric, turmeric is so beautiful because it is, impacts the major inflammatory pathways. So NF Kappa B and Turluken 6, TNF alpha. And because it affects those master switches of inflammation, it then impacts another 100 pathways of inflammation in the body. It's almost like you turn on the light switch of inflammation. And curcumin from turmeric knows how to go in there and turn off the light switch,
Starting point is 00:06:24 which is huge because oftentimes most of us are brewing this chronic, low-grade, persistent inflammation that's like a fire. It's causing damage. So what we're trying to do here is use a natural solution to get that down. Now, when we use ibuprofen, ns, things like that, whenever you go to orthopedics or to the doctor, and you take it for pain, it can cause GI bleed. It causes GI upset. A lot of different side effects that we don't want to have.
Starting point is 00:06:50 But the problem is most people in pain are just popping it every single day. I see it in my family all the time. They're like, oh, I'm just tired. I'll just take two of these and I'll be better. I'm like, it's not an anti-tired pill, guys. you're suffering from chronic joint pain, stiffness and these things, and instead of addressing that root cause of inflammation, you're going in there and popping a pill just to negate it.
Starting point is 00:07:11 But what if you instead reached for natural solutions, and then it affected all those pathways? So what I've seen over the last 10 years working with turmeric and working with doctors is it goes after the major pain, like back pain, hip pain, like the major stuff. Then the medium stuff and then the smaller stuff, they'll be like my gingivitis has gone, my allergies have gone down. I'm not getting headaches every day because those inflammation symptoms crop up as stiffness. You wake up in the morning. Everything hurts when you get up. Fatigue, right? As we're aging, we're like we're tired. That can be root cause inflammation. Headaches, bloating, digestive issues. Sometimes it's all subtle things. But the moment I say to myself, God, I think that this is just aging. The moment I have that thought, I go, no, that's inflammation aging and you need to pause and you need to address it. What changed? Is it?
Starting point is 00:08:01 diet, is it sleep? And so that's why I wanted to put a whole book together, because over the last 10 years, people are using turmeric, and it is super effective, but there's also a lifestyle we can do. So one of the things that I have always learned with the insets, and I went through this year phase because I'm a runner, and I was having, like, severe bone and pain in the ankle and foot, and I started doing like 800 milligrams three times a day for like a year. Because it just, you just, you by the time that you're trying to deal with the pain but then you start to understand the effects it has in your liver and your kidneys and everything else and how detrimental it can be and they just give you those like candy and your insurance will make you pay a buck for them right
Starting point is 00:08:44 right so one of the things i think people don't understand is a lot of those medicines are derived from something natural anyway correct so i i guess my problem is when people start throwing stones at something natural is like well where do you think the those drugs come from. True. What do they derive from? True. I mean, willow bark is where Tylenol is derived from, right? So a lot of times we are taking natural things, extracting something out of them, but we almost take that process so far. And then, like you said, it's like a sledgehammer for the body. Yes, it knocks out pain. I've had plantar fasciitis before. I went to orthopedic, and I said, you know, I've got this pain. It feels like I'm walking on glass every day. What do you have for me?
Starting point is 00:09:26 And they were like, oh, just take nsides 24-7, seven days a week, and you'll be fine. And I was like, okay, that's what my doctor said. This was a long time ago. And after the 10 days, every time I ate a meal, I had a stomach ache. And I got really mad. I went into the doctor and I said, hey, guys, I have put a lot of time and money and effort into having a healed gut. That's how I got into Ayurveda in the first place, was I had to heal myself. What just happened?
Starting point is 00:09:51 What did you do to my stomach? And they're like, oh, that's just a side effect. It's not a big deal. It'll be gone. soon. And I was like, oh, gut damage. Are you kidding? Gut is everything. Gut is mood. It's energy. It's brain. It's immune. Like, you can't damage someone's gut and not tell them in advance that that that's a potential side effect. Because I wouldn't have taken that solution. I would have asked for a different one. And that's when I thought every doctor should tell us you could
Starting point is 00:10:17 take tumor for that. Because they have that opportunity to open our mind to those other alternatives. We're going there saying, hey, I'm in pain. Can you help me? And so that's been the body of my work. you're right, when we're in pain, we need a solution. We need something. Can't function in pain. And that moment got me really passionate about, okay, how am I going to naturally find a way with this plant called turmeric? How do you extract out of it in a way that still mimics mother nature? Because our body can then really absorb it, understand how to use it, and get the benefits. Yeah, but you don't get any benefit from writing a script for turmeric. You're not really trained for that. Right. Right. Yeah. And that's, you don't get any benefit from writing a script for turmeric. You're not really trained for that.
Starting point is 00:10:54 Right. Right. Yeah. And that's why I don't even sometimes fault to the doctors because that's what they're taught and told to do. And if they're paying money to go to school and get trained, they're going to believe what they're being taught. For sure. Yeah, it's what they've been trained in. And their standard of care.
Starting point is 00:11:10 They're following the protocols that they have to follow. But what's good is in the state of Florida where I live, there are rules now that says you must offer non-opioid alternatives to the patient, mandatory. And so they're required to have handouts in the office. So what I did was I went into all my orthopedic offices, because I know a bunch of them, they all recommend tumor now, thanks to me. And I stapled my tumor brochure to their brochure. And I printed them out. And then I also put stickers on their post-stop sheets.
Starting point is 00:11:41 So the patient would know, hey, you can take opioids, but you could also take turmeric. And what's interesting is as long as we put the option in front of someone, most of us know nowadays that there's a side effect and that we could try. try to take an alternative sooner that's less addictive or has less side effect. So as long as the doctor is supporting it and the patient is open to it, everything can change. Well, let's talk about other benefits. I think turmeric's well known, I think, for most for inflammation. I mean, I think that's it.
Starting point is 00:12:11 But a lot of these have, you know, secondary and multiple benefits. What's some other stuff that maybe even some may know, but some may not know, something that might surprise somebody that it could help? For sure. So it's a very powerful antioxidant. As we're aging, we feel like we're rusting. And it reverses the oxidative species in the body. It's reversing the oxidative process and the things that are oxidating the system from the inside. It impacts zombie cells, sonalytic cells. These cells that are aging in the body, knocking around, running into everything, causing more zombie cells, it cleans those out. So I think of tumor as this ultimate janitor. It gets into the system and cleanses house. It goes after, all sorts of things, malignant cells, cell apoptosis. So cells that were meant to die and just didn't die, it'll clean those out. It'll go in the gut. It'll support us because it's antibacterial, antiviral, and antifungal. So H. Pylori, all these different things, parasites, bad bacteria. So bacteria that doesn't belong in the system, it'll clean those out, but it'll leave in our
Starting point is 00:13:16 keystone bacteria and our good bacteria. It'll support our gut lining, anti-H-Pilory, anti-candida, all these things. So to me, it's like this ultimate janitor, and the body is doing its best. But the problem is nowadays, there's environmental toxins, there's a lot of stressors. So our bodies are generally inflamed, polluted. And if we had a natural solution from Mother Nature that can just come in there and clean it all out, then at least we have that fresh start to deal with things. So you mentioned earlier curcumin. Explain how that plays a role in turmeric's effectiveness, what is curcumin? Because I think it's confusing for some people when they pick up a bottle and it says
Starting point is 00:13:57 curcumin on it. For sure. It's super confusing. It took me post-PHD by at least a year before I could understand the labels on the bottom. And I was calling a factory. I was asking everyone, it's really confusing. So out of the entire turmeric plant, only 3% of it is the curcuminoids. The curcuminoyeds are the ingredients that we know to be the most effective at reducing.
Starting point is 00:14:20 inflammation. And out of those three curcuminoid, kirkumin is the most effective at reducing inflammation. But the problem is the supplement world is unregulated and you can kind of do anything you want. And so most people take that three to five percent and they'll give it to you an equal proportion or they'll play a lot of games with how they extract it. They won't tell you how they've standardized it. The one standardized idea we have in our space is standardized to 95%. That's one level that we can use. Okay. And in my case,
Starting point is 00:14:50 when I found a source in India, they can extract to about 97 to 98% grade potency above the standard. And that's what I was going for. I was trying to find an ingredient that could move into an orthopedic office and an ortho would say, wow, this stuff really works.
Starting point is 00:15:06 And so you can find that. But the problem is right now, a lot of the labels will say curcuma longa, which just means the plant name. It's regular turmeric. So there is raw turmeric. A lot of people are juicing it. They're like, I love my tumor ginger shots.
Starting point is 00:15:20 I don't know how they do that. It feels like burning hot fire when I swallow it. I'm like, never again. Then there's the dry kitchen culinary spice, which is great. I'm Indian. We use it in our kitchen all the time. But that's not going to move the needle in modern day life for how much help we need when it comes to inflammation.
Starting point is 00:15:39 So I tell people cook with it all the time. That's great. But use black pepper or a healthy fat because that's going to increase that absorption. And then move on. into the next level, which is curcumin to really help you in inflammation. So this is how I try to explain it when people ask me because it took me a while too, even as like a supplement dude. So the easiest way I think for me to say is for because since most people know about marijuana, sure, is if you take a cannabis plant and you take a THC percent,
Starting point is 00:16:10 so the THC is like the potent aspect of the plant, right, or the CBD now, but back then it was always a THC, so that's kind of in relation. That's how you could look at it to make it easy for everybody to understand. Totally. Whatever it takes. Whatever it takes. But it does make it easy to understand because when you look at those bottles, admittedly for me, forever, I'd look at this and I'd be like, what?
Starting point is 00:16:33 Sure. And what's the difference here on which one do I want? Yeah. People texted me photos of bottles forever. Yeah. And I would say, you know, I don't have a way to judge everyone else. Right. Like, who made this?
Starting point is 00:16:43 Is it a multinational conglomerate that's global that doesn't care about? us? Is it 20 bucks off Amazon? Because that will tell you. Exactly. That's where I was going to go next with it because you covered, because I was going to ask you about the ingestion methods and the difference between just having the herbs in the kitchen and how it would relate to actually supplementing. And I'm sure that it does give a little bit more efficacy if you do eat some and then take a supplement. But as you said, it doesn't replace or fulfill the need. So obviously, then taking a supplement would be the best way to ensure that you're getting the needed amount per day, correct? Yeah, I mean, using kitchen culinary turmeric is great. Food is great. It's always good, but make sure you have black pepper or a healthy fat. When I cook with turmeric, I know there's no way on earth I'm going to get enough to significantly win in inflammation. That's why I take 1,000 milligrams a day of curcumin supplementation, just to ensure that I've hedged my bet. Because I know between my diet, which I try my best, my exercise which I try my best, stress, which can run pretty high in our lives. It's like,
Starting point is 00:17:50 an endless battle against inflammation that we're dealing with. And so for that reason, I lean on turmeric. For some people, they might like using other supplements. But for me, turmeric is like the one that to me is an insurance policy. Like I'm at least winning at inflammation. Then I go down the line. It's like vitamin D probiotics and everything else. You said a thousand milligrams? Is that what you said? So two capsules a day. Two capsules a day, thousand milligrams. Okay, perfect. When it comes to inflammation, we keep talking about that. And I've talked about it a lot. But could you explain how detrimental inflammation is and how many people in general likely suffer from it in one way or another. And touch on when we say inflamed, what does that mean? Because some people
Starting point is 00:18:34 think when we say inflammation, all it means is like you got injured playing a sport or you know what I mean or you got like a nagging back and it's inflamed. But talk about the significance here. You know, in the ancient wisdoms in Ayurveda, we talked about our health as the goal is body, mind, and spirit, and alignment. What does alignment mean? It means our physical body is at ease. We feel good. All systems are running well. Mental health. We want everything at peace and in ease. And that's how we have our spiritual alignment. So when I look at inflammation, I look at it as friction. The body is trying to attack whatever it thinks is the enemy. It's like, oh my gosh, She drank out of a plastic water bottle and that person had Cheetos and that person had a Coca-Cola.
Starting point is 00:19:21 Like anything that's a processed food or high sugar, high toxic burden, right? And we're all going to do some of that. None of us is perfect. I'm always honest about my junk food that I love and the things I do love. So whatever it is you're doing, unfortunately, the body doesn't know what to do with some of those ingredients sometimes. When my kids tell me, oh my gosh, aftercare gave me Oreos, Mom, I'm like, Oreos? Really? That is not even a food. That is, that should be told in a toy store. Like, your body literally doesn't know what to do with a lot of the foods you're eating nowadays because it didn't come from
Starting point is 00:19:58 the earth. So what does the body do? The body says, you know what? That looks like an enemy. I'm just going to send an inflammatory response to go figure out what to do with it. A lot of times I think we park it as fat in the body. Whenever I was told once, like when you see a shelf in your body, that's food storage. because you ingested something and the body doesn't know what to do with it. It's true. And until you pause and really detox, you're not going to let it go.
Starting point is 00:20:20 So we talk about inflammation as forest fires and fires in the body and we usually experience it in our joints. But you're right, we're all trying to say the same thing, which is the body's reacting or overreacting to everything in its stimulus, whether that's external or internal.
Starting point is 00:20:37 It's what you ingest. It could be environmental toxins around you, could be your skincare makeup, But also one big point I made in my book was it could be your mental stress. And so I was writing my book on inflammation. I was like, guys, inflammation's key. Overs, almost I think the statistic is four out of five of us, three out of five of us, are suffering from a chronic inflammatory disease.
Starting point is 00:21:02 So the numbers are high, but we're still not addressing that root cause. Yeah. And so from the ancient wisdoms we talk about it as gut health and sleep and circadian rhythm and all those things. And my final point was, and I thought of this word as I wrote the book, mental inflammation. I was finishing the book and I thought,
Starting point is 00:21:21 how am I going to share with people that the sheer stress we put ourselves under will cause the physical inflammation that's going to kill us anyways? And it's interesting, right? We're in the health and wellness space. And if you ramp up the schedule too far, you can feel it.
Starting point is 00:21:37 There's a tipping point where all of a sudden the body's like, I'm going to give you a lesson. Listen, this is headaches, this is exhaustion, this is fatigue, this is brain fog. And then what's good is when you're in the health and wellness space, you know how to cross right back over the line. Because we're so good at our self-care and everything. But most of us are actually living across the line and not pausing enough to come back into balance. And so that's the key I'm trying to teach.
Starting point is 00:22:02 And I always say when you're stressed out, be honest and answer this question and sit there and think about it. because a lot of times when people ask you stuff, you can be real quick to answer. And I always stress, just think about this closely when I say this. And it says, what did stress actually solve? So if you sat there and got super stressed, how did that contribute to you rectifying the problem? Or did it add to it? Right. Right?
Starting point is 00:22:32 So I'm super spiritual. Like I was listening to Father Mike Schmitz last night and he said, when you are stressed, you're basically saying that you don't trust that God's going to take care of it. And when he said that, I was actually listening to it when I was working out and I just got chills now because I was like, huh, wow. And then I thought about it and I said, but that's true because that's what you're doing. And I think one of the things that I have really focused on now is the mind and body connection. Because I think that what you do is tremendous. and I don't have a background in Ayurvedic,
Starting point is 00:23:07 but what I have really shifted towards now is understanding that I can make you as fit as I want, I can balance your hormones, I can make you eat right, I can make you train right. But if you're messed up here, it just doesn't matter. It's true.
Starting point is 00:23:22 It's so true. And I think one big issue we have right now is as a society, we are allowing so much to come inundated into our mind. And Ayurveda really teaches that you should stand guard at the door of your mind. And I think about that a lot. Like this week, I'm on the road for a whole week. And my first thought was like, oh my gosh, how am I going to work out?
Starting point is 00:23:47 How am I going to eat well? Eating is really hard on the road for seven days in a row. Oh my gosh. Like airplanes, those aren't good for you. My mind just started going down a long list. And I almost start to see the reels that I had seen about how bad travel is for you. oh, microplastic water, the water's not filtered. Like you could go real down that rabbit hole.
Starting point is 00:24:09 And then I paused. I said, what are you doing this for? You're doing this to impact. You are choosing to go on a book tour. That's the point, right? So can you have the faith that you are doing this for good and not add friction and stress just because you've consumed enough content
Starting point is 00:24:25 to convince you that travel can be detrimental or horrible and horrific to your health? And so part of our own internal coaching needs to be that understanding that mental inflammation will kill you too, just like physical inflammation. And so are you willing to also stand guard at the door of your mind and just cut off content that doesn't serve you? What are you filling your mind with? Is it TV? Is it social media? Is it TikTok?
Starting point is 00:24:51 Is it bad negative content? Because that's what the algorithms are programmed to show us is what we're going to watch. and our brain in survival mode is going to tend towards that content. And Iyriveda teaches us that that's going to knock out what we call our agni, our digestive fire, our mental fire, our inner peace. So if you think of it that way, that helps you kind of set that guideline for yourself. That's well said. And I used to do that a lot where I'd go, oh, I'm dreading doing this.
Starting point is 00:25:23 I'm dreading doing that. And then, you know what? Ultimately, it dawned on me two things. One, every time I said that I ended up like enjoying the heck out of what I was doing. Correct. And two, I started to think, well, what if I didn't have those opportunities to do? I'd be sitting here feeling sorry for myself wondering what the hell was going wrong with my life. Correct.
Starting point is 00:25:40 So now it's like, okay, maybe I need to rest a little more. Or maybe I need to do this or that so that I feel good enough in the process. But why am I telling myself that I'm dreading this or I don't want to do this when in reality it's what I wanted the whole time? It's true. It's true. I think it's weariness. I think we get tired and it's not enough sleep. It's not eating well. You're kind of used to your optimal. I know for me I know when I feel amazing. And then anytime I push too hard and work, it slides. And then you feel like and what's interesting is as we age, we're getting more inflamed naturally. So about two years ago, I was presenting at A4M, this conference that we have in Vegas in our longevity space. And when I was preparing for that time, talk. It was a whole talk on turmeric to hundreds of doctors. So I spent a couple months building the slide deck, pulling all the new science on longevity and curcumin. And it was super fascinating because I was like, okay, curcumin affects our ceruins, our telomeres, all these aging. It affects
Starting point is 00:26:42 senolidic cells. Like the fact that it is so powerful for all that piece of longevity is cool. And then for brain health, it affects Alzheimer's. It affects neuroinflammation. Tau tangles. Like, the science is so cool. It causes neurogenesis, new brain cells. It causes mitogenesis, new mitochondria, which to us in the longevity biohacking space is a really big deal. And we are chasing those two things specifically with a lot of different supplements and solutions. I love them too, the NAD, everything we can do we're into. But the fact that a simple plant from Mother Nature will give it to us is really exciting to me.
Starting point is 00:27:20 And that Ayurveda has been right the whole time about its herbs and spices. and adaptogens. But when I was in that presentation, what I found most concerning to me personally was, as you age, you will get more inflamed inevitably. As you age, you will have more oxidative stress inevitably. If that decomposition of the body that will lead to ultimately death. And so I already knew that inflammation was a problem because in my family, everyone's diabetic. So the last quarter of life looks like heart attack, stroke, leg amputation, Parkinson's, debilts, debilments. dementia, it's bad. And it's what drives me to try to teach everyone, guys, inflammation's a problem. Are you paying attention? Do you know your last quarter of life can be spent in and out of hospitals, just suffering when you worked your whole life to accomplish what? Like in my family, they achieve success and then pay this price that I cannot tolerate for people to pay. The fact that we're going to inflame as we age, to me is fascinating because then it's almost like you're going to have a difference. client and you're trying to prop it up. And so how are you going to prop up at least the inflammation
Starting point is 00:28:29 piece of aging? That's where turmeric plays a role. That's where our lifestyle plays a very big role. I love that. I hate the term. Oh, it's inevitable. It's inevitable. Certain things are going to happen. This is true. But it's not just, I get this, oh, well, we only live once. So, and then I always follow it. So take care of yourself so that as you age, you can enjoy it, not that you do whatever the hell you want in your younger years and then below the actually it was going to be the best part of your life right when you're supposed to be enjoying what you worked for and looking back on what you did and i think for me once i lost a valuable time then i realized i couldn't get back then that kind of hit me but i think part of the reason now for people like you and i is to deliver that message
Starting point is 00:29:15 take care of it early start addressing this early take it serious now so we can mitigate some of the things that will happen, but they don't necessarily have to happen that way. Exactly. Right? So I think that when you talk about this, this is one of those things that you can start doing early and be preventative and then continue to take, because you can take this forever, can't you? I mean.
Starting point is 00:29:39 Yeah, I mean, it's tumor. Right. It's from Mother Nature. It's known to be safe. The only contraindication we have is it has a blood thinning effect. Okay. It's a vasodilator. Good when we're talking about hair, skin and nails and blood flow.
Starting point is 00:29:50 in the body. We take nitric oxide right now in the biohacking space for blood flow. Yeah. And tumor can give you that as well. But, you know, if someone's on a blood thinner, they should not be making a very strong tumor supplement. Can you take too much? Good question. So the science shows that you can take up to eight grams a day safely. At that point, it's going to cause GI upset. Well, sure. You know, that's a lot of tumors to drop into the system. It is a pretty warming spice. But we haven't found any upper limit other than that. So are there any circumstances where you would go a little bit higher than the norm or perhaps even put somebody on lower than the norm and still get the right benefits from it? And if you had to go higher, what would be something that would cause like that spike in a dose for somebody for a given time?
Starting point is 00:30:38 So a lot of people reach out to me because I've been answering the 800 number for the company until pretty recently. So now they email in and my team connects us. And I'll call them back and I'm always like, what is the issue? What's the struggle? And then I can customize for them. Yeah. So it'll be usually around pain. They'll say, you know what?
Starting point is 00:30:54 I'm not like an eight. And I'm taking two a day. Can I take like four? And I'm like, yes. Depending on the person, depending on the issue, I want to talk to them first and understand what's happening. But a lot of times I can kind of guide that. So I myself go into almost a triple dose when I need an immune support.
Starting point is 00:31:11 Like when my kids get sick or anything like that, I'll just increase my dose tremendously for a day or two and then step back down from it. Okay. So that's one of the things that you. you used to kind of build immunity, travel, things like that. Exactly. But a lot of people have pain. If it's acute, they'll grow up and then they'll come back down.
Starting point is 00:31:28 Does that have any effect on appetite at all or anything of the sort? No, not directly on appetite. I wish it did. Okay. That would be great. I just think of spice and, you know, there's potentially there. No, I mean, it can have an effect on insulin sensitivity. It can have an effect on obesity.
Starting point is 00:31:47 That's what I was going to get to. Yeah. Because if you are struggling. with obesity and you're inflamed, the inflammation will keep you obese. It's a catch-22 issue. And so bringing on an anti-inflammatory can really help on the journey. It can function a little bit like a GLP1, not in the appetite suppression arena, but in that anti-inflammatory help the body release the fat cells that don't belong on us. And then it does help with insulin sensitivity, which is great. We're seeking that a lot in the longevity space right now. Yeah. See, and a lot of times when you say something and people go, well, is that a weight loss thing? And it's like, no, but this is how it directly or indirectly helps you because it takes care of one thing that will, it is impeding weight loss, which will then allow you to lose weight.
Starting point is 00:32:27 Exactly. Like with TRT and people are like, no, it's not for weight loss, but if you're testosterone, you can't lose weight. Right. Right. So if we fix that, then you can lose like you're supposed to. Exactly. Most people that can't lose weight or can't do this or that, there's an underlying issue that if you address it, they go back to normal and be able to do it, then they may think that it's just the thing itself that's doing it when it's correcting the problem. Right. Correct. Yeah. I mean, sometimes it's thyroid. Sometimes it's warmer.
Starting point is 00:32:52 Right. Let's take a step back here and talk about the Iervidic medicine or practice or just the theory or thought or the facts behind it because it's intriguing. I know some from talking to you and a couple other people I've interviewed, but admittedly don't know enough and I'd like to know more. I'm sure a lot of people would like to know more too. So can you give the premise of it to the base of it and just expound? Yes. So I.RV that is this ancient system of health healing and medicine. It's over 5,000 years old. So just like you have traditional Chinese medicine that has acupuncture and things like that, Ayurveda was running alongside. They're both beautiful ancient wisdoms.
Starting point is 00:33:30 Now, typically when someone gets sick and they don't get the answers they want from their Western medicine to allopathic doctors, they sometimes turn to the complementary and alternative modalities. Right. They'll go to their chiropractor. They'll go to a, they might find a naturopathic doctor, homeopathic doctor. And they go down the road acupunctures much earlier. Usually the last door you find is Ayurveda. But what I love about Ayurveda is it's a preventive lifestyle.
Starting point is 00:33:57 It is original personalized root cause medicine. If I sit down with a client, I look at them and I say, you know what? I need to understand what your elemental design is. What are your primary elements that drive you? So Dylan, you're like classic bitha, what we call fire, like reddish skin tone. You're so energetic as a personality. So you're all fire. I have some clients who are all air and ether, some who are all earth and water.
Starting point is 00:34:22 We really customize everything we teach to the person and what they are and helping them stay balanced. So elemental design is a big pillar that we teach. Then it's circadian rhythm. Circadian rhythm is something we talk about a ton now in biohacking longevity. But it's from Ayurveda. We taught how to live your entire day as a rhythm, not just sleep. Okay. And then we teach that sleeping from 10 to 2 on the circadian clock.
Starting point is 00:34:47 is the most important time of day, because that's the bitha time of day. It's the fire time of day. And your fires come out and clear your inflammation and your lymphatic system. And so most people are pushing their bedtime. Even Fitbit gave a statistic that the average time that American sleep is 11.02 p.m. And when I saw that, I was like, oh my God, half of people are sleeping at midnight. That's so bad. Because it means you're not winning at clearing inflammation out of your system. You're not clearing the lymphatic system or the lymphatic system. And that's a big deal. It means we're all clogged up polluted humans, which is not going to help us. Boy, I got a lot of work. And that's a hard one. Because whenever you're an over, when I'm an overactive work mode, I am pushing bedtime. But then I feel it. So then I keep trying to move it back and I use all my sleep.
Starting point is 00:35:34 So you're saying 10 p.m. is when we really need to be getting into bed. I just got told, I don't know if you know Dr. John can, but he just put this thing together for me. And it says in all capital letters, bed by 10. And I'm like, I'm going bed by two is when I normally go to bed. So here's what's interesting. People who say that they are night owls who go to bed at two. My sister is like this. I'm calling her out.
Starting point is 00:35:59 Don't tell me. People who go to bed at 2 a.m. are actually just leveraging that bitha fire, which normally would detox you. And you're leveraging that energy to use it for your mind and get your work done. And it's totally understandable because it's fun, right? If I keep my brain alive, if I, let me say that again, if I am working and or on social media, past 10, past 11, 11, all of a sudden around 11, 15, 1130, my brain goes, let's go. Yeah. Let's work.
Starting point is 00:36:32 Let's do things. Come on. Tell your team. And my team laughs because they're like, we know Chivani says all day to sleep by 10. If she's awake and DMing us at 1115, that's wrong. And we're going to call her out on it. So you're just taking the same bit of fire and using it towards your work. You can get away with that a couple times.
Starting point is 00:36:50 It's fine. But it's just not ideal from a health perspective. It's one of those things when you fall into this pattern. It's so hard. For sure. Even at how good the intentions are to get out of it. And I was telling Queenie, my wife, I said, let's do the math and break down if I was to go to bed at 10 and get up at like six. I'm actually going to be far more productive
Starting point is 00:37:17 and have more time to work as opposed to me playing catch up from the moment I get up having to rush all morning through everything and even knowing that it's like and then I start to think how analyze this if you take the time of day you're working
Starting point is 00:37:36 and then at night how productive is the day one compared to the night when it's not even really close honestly the day one's way more productive Yes, and look at it this way. In the health and wellness world, we know that our job is to win in inflammation, our job is to clear our lymphatic system, and then to support our overall well-being. And in IRAV, they teach the circadian clock dominates all. Like out of every health practice, you can have how you eat, how you exercise, all those things. Sleep and circadian clock alignment is the most important because we are meant to mimic Mother Nature. clock and we are meant to live in rhythm with Mother Nature. Mother Nature is the ultimate biohack. And so knowing that, that 10 to 6 is really when the sun is down and it's dark out. So we are meant to align to that darkness. And nowadays it's just so easy to stay awake and we're in bright lights. And I actually just installed dimmers in everybody's bedroom just so I can
Starting point is 00:38:35 walk around and start dimming their lights on my children at night. Because I'm like, you guys can't be on laptops, iPhones, and then bright rooms. It doesn't support good sleep. And now, thank goodness, we're having circadian light bulbs. We're talking about red light. But that shift is really a mindset around, you know, Mother Nature says, if I'm sleeping when it's dark and awake when it's light, my entire body will be healthier. I'll have more energy, anti-aging, longevity, all those things.
Starting point is 00:39:05 You'll wake up. And I have to lecture myself on that sometimes. Yes. Because it's easy to stay up right now when life is busy. And you know what else like on the nutrition side? You'll wake up and you'll see like you're in fat burning mode when you wake up as opposed to carburne because you didn't sleep enough because the sleep is bad at that late at night. There's so many factors. It's just ridiculous.
Starting point is 00:39:27 You're stressing me out. Sorry, Dylan. No, it's good because the more I hear this like on a personal level, it's a wake-up call. Well, I will say this. I'm going through a book tour. And a book tour is really intense. I would say it's 30% more work than my normal life, which pushes sleep. And then it pushes my buttons because I'm pushing sleep.
Starting point is 00:39:49 So I'm like, oh my gosh, I'm going to teach health, but I'm going to trash my health on this journey. What am I going to do? And so each of us has a button. For me, it causes waking. If I'm not sleeping, I am running more inflamed and thus I'm not maintaining weight. Yeah. And so then all of a sudden I'm like, okay, my wardrobe is not fitting me. Then I'm willing to make a change.
Starting point is 00:40:08 Each of us has some button that gets a trigger, right? Yeah. A trigger. I always do this. I'm not a morning person, but then I think back, well, yeah, I was a morning person this whole time when I was going. And everything was perfect. When I moved to Maui, I was getting up at five and six in the morning. And I was going to bed at like 10, 11, because you want to get up because it's so damn nice in the air.
Starting point is 00:40:27 And then I forgot what that was like when we moved to Las Vegas because I was working all night. Sure. You know, and then it just never got back into rhythm. Yeah. Well, then. This is a curious question because I know several colleagues now that have written books. And I've never really sat down and asked what it's like to go on the tours and how intense it is. I haven't asked one person.
Starting point is 00:40:48 And I've probably got 25, 30 colleagues that have just written books the past couple of years. Tell me what it's like. Oh, my gosh. A book is a roller coaster. First, you're going to sit and take everything you know and put it in a book, which almost writing the book was the fun and easy part. Did you write it yourself or have somebody else? I wrote my book and then I had an amazing editor come through and edit it because she's like, you think so fast. You don't write as fast as you think.
Starting point is 00:41:14 So someone just needed to smooth my writing out. And I wanted to put like 10 times more knowledge in the book and you're not meant to write dissertations and bore everyone to death with lectures. So she pulled half of everything out of that book and made it much more fun to read. She's like, let's just leave them with what they need to know and not all the things that you think are interesting in the world. Are you physically writing this? Are you speaking it or like, what are you doing? I actually sat and typed it out. I flew to Houston where I'm from.
Starting point is 00:41:41 And my sister made a snack bowl and a tea kettle in a small office and said, you're not leaving this room until you finish because I was up against deadline. So I flew to Texas twice. My mom and sister watched my kiddos for me. And I just wrote and wrote and wrote. I got 50,000 words down in two weeks. And then I was done. And then the editor had it.
Starting point is 00:42:02 She edited it and smoothed it out and made it make more sense because I was trying to give Ph.D. level nerdy topics to everyone. And then the minute it's done, you're actually stepping onto the marketing journey of the book. Because nowadays, you're not sure. Is everyone going to sit down and patiently read a book? Really, I think most people listen to books on Audible more do than read the physical books. And truly in the end, a lot of us love social media content. And so a big way to share the book is through social media and through podcast and all these things. So you start the marketing journey very early and then it just gets really intense right before the book comes up because you're trying to share it the most with the world right when
Starting point is 00:42:42 they can order it. So you wrote that whole book in two weeks? Yeah. Wow. Because I had actually, every summer I pause a little bit and write, we call summers at the bitha time of year. So because I'm a bitha and it's burning hot in the summer, I like to stay in. I like to do my creative projects. And I've always wanted to write books to impact the world. That was actually why I studied diarrhea, at the level I did and did the PhD. I thought, okay, I know this science works. I know I want the whole world to understand it.
Starting point is 00:43:11 It's a treasure chest from India. I'm going to bring those golden nuggets here west where I live. But how am I going to convey that this is so effective? Yeah. I'll become a teacher of it. I'll become an author of it. I'll become a speaker of it. And so I had actually written this book twice two summers before,
Starting point is 00:43:26 but I didn't think it was good enough when I threw it in the trash. And so then when Hayhouse called and said, we're going to let you write a book. I couldn't throw it in the trash. I had to write it and really make it a work of art and then get it to publishing. Wow. So, you know, I've talked to a lot of people and the cost that go along with it and everything. Like the ghost writer's $30, $50,000 that it cost to write one of these books.
Starting point is 00:43:50 And I'm sitting there asking myself, is that really worth it? For you, is it more the time that it costs you than anything? Or is it a huge investment for somebody that's actually writing their own? No, it wasn't a huge investment. It was more the time. It's more the, how do you take an ancient wisdom that's 5,000 years old and is in like seven ancient texts and simplify it and distill it in a way and give it in metaphors that people will understand it and apply it. For me, when I sit down with a client or with my groups, I always am trying to find what's the leverage point that I can find in them to convince them to make the change. Okay.
Starting point is 00:44:29 So in a book, you have no one. in front of you. So you're giving all your client stories, all your examples, trying to show someone how to make this change. Is there a lot of citations and all of that that you have to take and pull from here, here, here, here, here, and it was more citations than my PhD. It was insane. That sounds dreadful. It was. And Hayhouse came back twice and was like, you need more citations. You need more citations. I had to hire researchers to work with me. And we did pull half all-nighters like you, stayed up until two. polling citations and citations. So yeah, it's intense. I had no idea that a health book required
Starting point is 00:45:08 so much references. It makes sense, though, because you're making a lot of claims on a lot of information. The problem is my wisdom is 5,000 years old. So my references are, my references are in Sanskrit and I can't read them. So I was really struggling. I might take the James Patterson around and write fiction stuff and do some shit like that. That's too. I dread all of the citations. That's like one of the main things that I don't like about school is that because it's so, it's, it's so time consuming. Sure. I mean, when I wrote the book, we were early with Chat Chitibouti. Chat Chitie is getting better now. The little way. Helping you sita. So like you can type something in a chat chitin and it'll say, yeah, you pulled two references to say that. You're saying that from here because you were thinking of that study that you read a long time ago, but you were quoting from here. And so it helps now. Okay, so we got better tools than I'm thinking of year 2000 college papers, writing those and just how dreadful.
Starting point is 00:46:06 Yeah. Man. Okay, so what's the premise of the book then? What's the main subject and what's your goal by writing it? So I wrote the book because I find women nowadays are really struggling with their health, women and men. So it's for both, but I usually write more for women. And as we're struggling with that inflammation, the toolkit we're given nowadays is eat cleaner, eat better. Work out more, get more steps in, and go do some HRT, and you'll be fine.
Starting point is 00:46:34 Right. And it's not that simple, and it's not really that basic. I think as women, we need to dive deeper into our wisdom, our true inner wisdom, and understand that we're meant to be living in our circadian rhythm and living according to nature, and allow nature to be that ultimate healer. And so the premise of the book is, Iervaida as a lifestyle is the true preventive lifestyle. So circadian rhythm, addressing gut health from the Ayurvedic perspective, understanding that you have a mindful medicine chest, that's all the herbs and spices you could be reaching for. I call them super spices.
Starting point is 00:47:09 Because we think of superfoods. A lot of times we're eating blueberries and salmon and spinach and all these things. But you could have also reached for ginger, could have reached for cinnamon, like opening up the palate. And nowadays we're living such a protein forward life. Why not add some spices in there and make it a little more fun in diaper? and bring some variety in there, not keep it so boring. I think that's part of the problem is things are so boring and plain and simplified. It's hard to stay consistent.
Starting point is 00:47:35 It's hard to stay on those plans. And so my goal in the book is to show everyone, here's the IRA of the lifestyle. You can implant it into your life. And then you can maintain it forever. And it's free. So living according to nature's rhythm and using everything from nature is much easier. It has no side effect. Yeah.
Starting point is 00:47:53 And you've mentioned spices quite a lot. aside from the obvious, what are some of your favorites or go-to that you recommend that have multitudes of benefits and or taste pretty good too? Like, I am not a big spice person. I never have been, but I started to use cayenne pepper, like on freaking everything now because I know the benefits and then I tasted it because I'm not a, I don't like hot, spicy stuff and I, I can't do a lot of it, but it tastes good on everything. Yeah, I love, I love everything hot and spicy. Um, Give me some of your go-to. So one of my favorites is cumin seeds.
Starting point is 00:48:30 Human seeds in Mexican food and taco seasoning, it's always crushed and ground and in your taco seasoning. In Indian food, we take the whole seeds and we heat up any oil or butter or ghee and we put in a pinch of cumin seeds, let that start to dance and release its aromatics in the pan. And then anything you cook on top of it will be better digested. Okay. Which I love. So beans, lentils, when people say some foods are hard for them to digest.
Starting point is 00:48:55 If you just heat it in cumin, it's like a predigestive that helps the body absorb and digest. So the goal on Ierva is we want to absorb the nutrition from our food. We want to make sure our digestive fire is strong enough to get that absorption. Nowadays we'd call that digestive enzymes, but in Ierva, we called it your fire. And so each thing we talk about is really the end goal is how am I going to help you absorb your food better and get the nutrients out of it. Human seeds are great. And if your food is leftover, like we don't like food.
Starting point is 00:49:25 past a day old. And I know nowadays everyone likes these meal plans and they're doing like meal prep seven days early. I don't do that. We have food one day old max. But if we are reheating food, let's say one or two days later, I always heat cumin seeds first. Put the food on top and it'll make it better absorbed and reduce the gas and bloating effect that the food can have. But cumin seeds is one of my favorites. Another one is coriander seeds, which is cilantro. That's a heavy metal detoxer. and we know nowadays we need to detox from heavy metals and 20 other things so I love that one. Another great one is fennel seeds. So let's say you are traveling a lot or let's say you're eating out a lot.
Starting point is 00:50:05 When you eat out, if it gives you gas or bloating, you can just chew on some fennel seeds and it gets rid of that. Okay. It's like a post-digestive. That's why when you eat in an Indian restaurant, they've got fennel seeds on the checkout. They already know with some sugar because they know they're going to give you heartburn. They're going to give you way too many spices for your system. and fentanyl seeds will cool you down. Though I love super spices as a strategic solution.
Starting point is 00:50:29 Yeah. What can we have around us? Even cinnamon will help with blood sugar levels. Yeah. And it's anti-inflammatory. And then you get into adaptogens from Ayurveda. You've got aschwaganda. You've got chathavri.
Starting point is 00:50:41 Like these adaptogens are beautiful. I put them into teas because typically we're not going to find them in the kitchen. But when you have stress and anxiety, they can calm you down a couple notches. Bring cortisol down. If you're depressed and have the blues, they lift you up. Like, that's a natural thermostat that has an intelligence in the body. I love Ashwaganda and these things. Okay.
Starting point is 00:51:03 I'm laughing when you bring up cinnamon and I'll tell you why. You already know my personality and it's like go hard, right, when you like something. And I remember very specifically learning about the benefits of cinnamon. And I used to eat oatmeal every day, literally. And I was like, okay, I can't get these maple brown sugars and all these things. I'm just eating plain oatmeal because I don't want to. Now I don't touch oatmeal. That's another story.
Starting point is 00:51:27 But I remember getting on the cinnamon kick and I overdid it so bad. Yeah. Like I was loading that thing up and my mom and my wife kept saying, you gotta stop. You got to stop and that shit. I don't even eat it anymore because I'm scared because it's just like I can't, I don't like to taste anymore, but it is so good for you if you control it. Oh my God. If you would have seen the amount, I used to load in there and do it with the protein powder.
Starting point is 00:51:49 But yeah, that you can overdo it on anything, I guess, is the point. Correct. So you have the fusionary line. I learned about it when I met you and I tried everything and I'm not a tea guy at all, like at all. And I like yours and that's rare for me. There's a couple that I will taste of my wives, but I'm not a big. It's just never been. I'm a coffee guy. But yours are great. So you have teas and then you have the turmeric gold. What's the difference with this gold product as opposed to because you know i always battle this well protein powder is all protein powder and that was a battle i had forever when i was training athletes and stuff and i'm like and you know back then especially i think more people are aware now but that's one of those things so for people
Starting point is 00:52:37 that are going oh it's just another tumor supplement and it's maybe more expensive or what why what's so better about yours and why is it gold sure so you know years ago it was the wall street journal or the new york Times that did an article that went and investigated supplements in big box retailer shelves. And when they did that, they found that up to 75% of the supplements on those shelves were fake or adulterated and did not have the key ingredients at the level stated on the model. And I remember seeing that article and thinking, oh my God, when I buy vitamin D, I needed to be vitamin D. Are you kidding me right now? I have an immune system that always needs help. You can't give me fake supplements. That's a huge
Starting point is 00:53:20 issue. I would be screwed. And so that was so illuminating to me because I realized you can't always trust the supplements you're buying. Nowadays, everyone's buying them off Amazon. They're like, let's just auto ship. It's just easier. No, it's not. A lot of what's on Amazon is coming out fake. And it's even big company supplements. People are faking them in two seconds and then shipping them to you. I have colleagues and friends who said their own product lines are being faked and sold through Amazon. So we're living in a moment that's a bit crazy. And what's good is there are a lot of supplements that have been built for functional medicine, integrative medicine, and these spaces.
Starting point is 00:53:58 And so we do have access to these special product lines built for efficacy. And in functional medicine, the doctors know if your product works. In a doctor's office, they know. My orthos know if something works or doesn't. And so when I built my supplement company, I had just done the PhD, and everyone kept asking me whose supplement should I take. And I was like, I don't know. I'll go to Whole Foods.
Starting point is 00:54:19 I'll go to Sprout. It's like, I love these stores. Let me go see. Even I couldn't tell the difference between those product lines. And I thought, okay, well, I don't know who to recommend yet. Let me figure it out. And I had a group of doctors who said, you know what, if you can actually prove that tumor's actually effective, which we don't really believe, but if you could prove it, we would use it. And I said, you know what, I'm going to go for it.
Starting point is 00:54:40 I'm going to try. And so I visited with a supplier in India who is incredible. And they are always pushing the science of curcumin. and I go to India to meet with them and meet the farmers and everything. And they're always like, Shwani, nobody flies here and asks us to do better and tells us they're willing to pay anything. You're the only crazy girl who shows up here and is like, how do I push even farther in curcumin signs? Because that's what excites me the most. So I built my formulas.
Starting point is 00:55:07 And in year one, I built my company completely backwards. I built it for impact, not for profit. But that was my dream. And when I put it into doctor's hands, they were like, this really works. This is insane. The patients come into our office every month to pick up your stuff. They're not even coming to see us. It's great. Like you are handling our chronic joint pain community. Perfect. Now we can go find the people who really need our help or surgery and we help them. And so that to me was such a light bulb moment. Because I was like, okay, we really have something here. And so that's the ethos I took. And that's what I've been doing for the last decade. I love it. Meeting with doctors. And then a couple years ago, people were like, well, what about the rest of us? Then I started sharing it online with everybody. That's great.
Starting point is 00:55:51 What's in this that's different? So it's 500 milligrams of curcumin. The way that they extracted our curcumin mimics the proportion of mother nature. And we didn't extract it in the cheapest way possible just to barely touch a standard. We extracted it with our methods to reach way above the standard. So the fact that we're that 97 and 98% grade potency and the body understands what to do with it increases that absorption. and then we add black pepper to increase the absorption as well. And then it goes in the body.
Starting point is 00:56:22 And what's good is I make it in the United States. So I third-party test for microbes, heavy metals and everything, pre-mid end post-production, which is pretty much going to be the new standard in the functional medicine supplement space anyway. But that's really important too, because we want the customer to be safe. So many people take a shortcut and they don't test,
Starting point is 00:56:42 or they test one and then never test again. Oh, we touched every batch. How expensive is that? It adds up. Everything adds up. Even producing the U.S. adds up. Yeah. From the beginning, everyone's like, just make this abroad. Just source from China. What do you care? You don't know what you're getting when you do?
Starting point is 00:56:56 I was like, I won't take it. If I'm not willing to take it, I can't make a product like that. I have to make it so I want to take it. And I trust it. Very easy to stay and very frustrating to hear from people that have never ran a business or just don't care about people. Well, the self-met world is like that. I know. That's why I got out of it.
Starting point is 00:57:14 You can make anything for nothing. and sell it and people will buy it because they know tumourke's good. But I have met thousands of people who said to me, I take tumor every day, but I don't feel anything. And then I took yours and I actually felt something and now I can't leave you. I'm like, let me now teach you how to win an inflammation without turmeric. That's what the book is for. Right. You can actually win without taking a supplement. You shouldn't take a supplement forever. That's my job, too, is to teach you how to win without the supplement.
Starting point is 00:57:41 It's just nice that there's a few people out there that have the right motive because I'm telling you, I learned at my early 30s when I kind of got involved into it. And what I have observed and seen has jaded me to no end. But the good thing is, is in our space, there's always going to be bad people. We were talking about that off camera, but there's a lot of people that actually have a good intention. And then the people that complain about the product costing where don't realize it's because you're actually getting what you're supposed to. And all of the work is being done and paid for that you have to do. That costs a lot of money.
Starting point is 00:58:14 It does. It does. To do things right. And to take the right path is always going to take a little more. Yeah. We'll take more effort, time, love, support, all those things. There are no shortcuts in hype. I know that everybody wants to think there are, there's not. I know. Every shortcut often leads to a longer, more difficult road. But we're living in a world like that. I know. Everyone's like, let's just inject this. Let's just win. I'm like, yeah. And the basics are still important. Little hard work concept got lost in translation along with a lot of others. Talk it up there with accountability, credibility.
Starting point is 00:58:52 I mean, I could go on and on and on. That's a whole other conversation. Well, I can't look at the clock and it's like, well, where'd the time go? Well, we should do it again because I think we got through a fraction of what we probably wanted to. But it was fun and enlightening. And I'm so, I wanted you to come because I wanted to let everybody. see what you got going on and see this book. I don't like to bring on everybody to promote stuff,
Starting point is 00:59:16 but you are not promoting. You're helping and aiding, so I want to aid in that journey with you. And so thank you for taking the time and for doing this, because sitting down and doing all that and taking time away from what else you're doing is not easy. And I appreciate it.
Starting point is 00:59:33 So tell everybody where they, when the book's coming out, where to buy it, and then where they can get this gold standard tumoric and everything else to follow you. And I'll link it all for everybody. Perfect. So the book is The Inflammationcode.com. My website is my name, Shvani Gupta.com, S-H-I-V-A-N-I-G-U-P-T-A.
Starting point is 00:59:53 And then the supplements are at fusionary formulas. com. And we made a special code, Jameli 15. We'll give everyone 15% off on their first order. There you go. And if they want more info, I'm on Instagram and all the social channels as doctor. Dot Shimani Gupta. Perfect.
Starting point is 01:00:08 Well, there you go. I didn't even know there was going to be a deal, but you got one. today. So thank you for that as well. Yeah. Well, thanks again for coming and seeing me. I'll continue to help you any way I can. You deserve it. And I appreciate all of it as I said. And for me, I got a little bit of extra education too and maybe a kick in the ass to go to sleep earlier. So thank you. Yes. Yes. That's a win for me. Yes. I love it. All right, everybody. Well, thanks again. I hope you find this enlightening and help. Well, check out Chivani's book and go follow her online. and you'll be doing yourself and your health an incredible favor.
Starting point is 01:00:41 So that being said, stay tuned for plenty more to come. Dylan Jameli, signing off.

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