THE ED MYLETT SHOW - 310 Pounds to a Nike Athlete - with Charlie Rocket

Episode Date: January 24, 2019

On the outside, a successful, young, MILLIONAIRE CEO, Management and Marketing Mogul... on the inside, he was battling depression, binge eating, crippling insecurities, and a brain tumor. Charlie Rocket is a Grammy-winning, million dollar music mogul, He's sold millions of records, changed the trajectory of how to market to millennials, and guided the careers of influential hip-hop artists including 2 Chainz. To everyone on the outside, he was crushing it. On the inside, he was dying. In this exclusive interview, we reveal how Charlie was able to overcome his food addiction and transform his body, mind and his life into the next best version of himself! We dive into the darkest moments of his life and shed light on his mental process and practical steps of how he was able to TAKE CONTROL OF HIS IDENTITY and CHANGE EVERYTHING... and how YOU can do the same.

Welcome to the Ed Miley show. Welcome back to max out everybody. I am Ed Miley and today is going to be a journey into business, into the mindset of a young achiever, but into a vulnerable man who's willing to tell you all the good and all the bad about his life. And man, when I started to research you brother, I just fell in love with you and I know we're going to help millions of people today. So this is Charlie Jabley, also known as Charlie Rocket.

So thank you for being here Charlie. Thank you man. It's good to have you here. So you know guys, give you a proper introduction. This young man is won a Grammy. He's made millions of dollars in the music business. And he's some of my favorite content on all of social media because it's real and it's vulnerable, too.

So, man, we get into your story. It's going to be bananas today. And you work with artists like Two Chains and a bunch of other artists, very well-known people that you managed. And it's pretty amazing that a kid from Georgia rises up that quickly and makes the life that you've had. So, how, tell me to begin with, man, I'm just curious, because we're going to get to the... I think the early part of your story is not as compelling as the right now, even though they're both incredible.

But how did you get into the music business in the first place? Growing up in Atlanta, Georgia, hip-hop is just what Atlanta is known for. I was a young entrepreneur and I saw my friends starting to rap and I was like looking like, huh, like there's something to this hip-hop thing. I'm like playing songs for my mom and she's like, I really don't get it. I'm like, no, like, an amp hop is gonna be the biggest thing in the world one day. And, you know, fast forward to the day. Yeah, you know, right. 70% this year, 2018, 70% of top 10 hits in America

are hip hop records. So, I put a studio in my bedroom and we would have basketball tournaments at my house. I lived across the street from the high school. Everybody, and there would be 20 people at one song, and I picked up a camera, and I was like, I'm gonna make music videos, and I built this website. And this website started blowing up.

It was a hip-hop website for independent artists, called Spit your game.com. How old are you at this time? Like 16, 17, so. Okay. Spit your game.com. I got it from Biggie. Okay, yeah.

Spit your game. Talk your shit. So, inner-score records called me one day, and was like, we love what you're doing. We want you to go on tour with one of our new artists we just signed, his name is Soldier Boy. And I was very familiar with Soldier Boy, because in Atlanta, we had the dance movement

going to SpitioGame.com, movement and soldier boy was in Mississippi. So he would always just kind of copy what we were doing and we looked at him as outsider but he blew up on the internet. Interscope signed them. I'm now first year of college and I had to explain to my mom. So yeah mom I want to I want to drop out of college and go on tour with a rapper. Oh my gosh. And in her mind, the first thing she sees is groupies and the whole hip hop life. And I have a history of convincing my mom to do things, even though she's a very tough lady.

You always been a persuader. I had to because we sold vacuum cleaners growing up. My grandfather saw vacuum cleaners, my mom saw vacuum cleaners, I saw that. Probably the hardest core sales there is. That's door to door sales, everybody. So you get third generation vacuum cleaner salesman. That's right. Wow.

From vacuum cleaner salesman to hip hop mogul, this is going to be good. So I had to convince my mom, listen, I want to drop out of school and I want to go on tour. And she's a tough sail. And there's a couple of times in my life before that I had to convince her some crazy things. You're now you the camera guy. We're on tour. I'm on top of the world.

My website's blowing up. But soldier boy, we're going across the country and his album just came out. Number one album in the world. And the next day we got to go to Jimmy Kimmel. Okay. And things were starting to act a little funny. And I don't know why, but I was waiting for the itinerary the next day. We're in Atlanta and we got a fly to LA for Jimmy Kimmel.

So I couldn't get in contact with anybody. Okay. So I just go to the airport the next morning, I'm gonna run into them, delta terminal, like we always do, and nobody was answering my phone calls. Never got in our tenorary, and his DJ was there as well, and they were doing the same thing to him. And I realized, I realized before he did, I said,

I think we're fired. And he was mad, and I wasn't mad. I was like, you weren't mad, you dropped out of college and you go do this. It was going to be tough, but I was almost relieved because it was like I knew I was meant for something more than being a cameraman. And I went back to my mom's house and I said,

I think I'm fired. And she said, well, if you're not in school, you got a paper in. And I'm just coming off the road of six months. So I've got my, she said, you got a paper in. I'm like, Jesus, I've just got fired. And I said, I got an idea. Out on that tour, I got to see where the money was at.

I'm going to be a manager. Because managing is where the money's at. She said, what do you know about managing rappers? She said, you're 18 years old. I said, I'm going to figure it out. Because we learned that in vacuum cleaner sales. If we went into a home and they said, ask a question, I said, I don't know the answer,

but I'm a figure it out. And I told that to my mom and she said, well, I trust you as long as you pay rent. I signed a girl group and it was a Vistoso bosses. And I got them a record deal within 24 hours with the inner scope, because soldier boy didn't like me anymore, but inner scope records loved me. And I showed it to him, and they say,

Charlie, we believe in you, you've got the little Midas touch, whatever you touch, just seems to work. Boom, get them on 106 and part, get them on the radio. I'm seeing my future, I'm like like I'm about to make it. Yes And there was one day where something got funny again. It was in Washington DC. I got a Michelle in Washington DC and you know how when somebody wants to like in something they find stupid thing. Sure, look at Frank's queues, yeah.

They got off stage and they said, you didn't give us water. I'm like, I got you a record deal. Right, right. Like, this, so they're being upset about something, come to find out somebody got in the year. They left me for Sierra's manager, big industry manager, and I'm crawling right back to my mom's basement. And I said, you know what, I need to bring back CEO Charlie, somebody who I had created when I was a kid, who put on a suit, who had

the briefcase, was not distracted by anything, was tunnel vision, I'm gonna be a successful businessman. And I told myself I would never tell somebody my age again because everybody thought I was just this kid and they wouldn't take me serious. But this is the guy who would wear suit to school. Oh yeah. So this guy's always had this sort of entrepreneurial vibe, this, I don't know, I'd call you like a dreamer,

a big thinker, an extremist, which by the way, coming from me is a compliment. I could just picture this little 13, 14 year old, 12, 12-year-old boy wearing a suit to school with a briefcase. I just think that's beautiful, right? You drop out of college as a cameraman, that fails. That's a failure, right? Then you sign your first group and a lot of managers, people in that space, you know, people

don't know this, but like if you're an agent or a manager, it's like often times, or even a promoter in boxing, it's like often times when your act gets bigger, they want to dump you for the bigger one. So then there's a way of it. You have to constantly sowing yourself to stay with them too. So you have that sort of set back, you bring back this character and here's this one I want to add to everybody. You have this really unique thing.

I noticed you was Charlie Rocket, which is sort of your new persona, but you were CEO Charlie them. See what you did, this really brilliant to me, man. I just want to tell you this, it's like you took control of what your identity was. You even named it, which is an extreme thing to do. But see, everybody has an identity of what they, how they see themselves. You were just conscious of it,

was like, you know what, I'm just gonna make this identity real, right? So you actually called it something, and it maybe not everybody should be running around going, I'm publicly, I'm CEO Eddie, or I'm a 10s baller, Jit Dave, or, but you know what, you should be running around going, I'm publicly, I'm CEO Eddie or I'm a intense baller, Dave or, but you know what, you should be taking control privately

of what you call yourself, you should be taking control privately of your identity because you actually became CEO Charlie as a result of almost creating like a character to do it. So go ahead and keep us going from there. So here I am fired back in my mom's basement. I put the suit back on and I said tunnel vision, no hip hop distraction. And I found this in group. Their name was Travis Porter. They were on the east side of Atlanta. And I said they were living in their mom's

house. I was living in my mom's house. I said, listen, I will make you a star if you just stay loyal. I drove from every radio station, from Jackson, Mississippi to Washington, DC. We didn't have a budget. It takes a lot of money to work. Yeah. Records to radio. Yeah. And I would go to the radio station and I would come up with a system.

Okay. The mix show DJs, they're the ones who are in the clubs and they play like the six o'clock hour and they're doing the mixes and the program directors listen to those guys. So I'd go to Jackson, Mississippi, I would ask all the mixed show DJs, can I take you out the lunch? Who doesn't love free food? So I'd take them out the lunch, I would talk to them, I'll show them the footage of, you know, our fan base, they really like these guys. They say, yeah, we'll give them a shot,

give them hoodies with their names on the back. Very proactive. I'll give each DJ a salute the DJ hoodie with their name, just like final press on the back, but they loved it. And it had Travis Porter on it. And then I said, well, what's your program director's name? And he was telling me so and so. And so I said, OK, I'm going to come back tomorrow. And I'm going to talk to him, can one of y'all set up a meeting? And a lot of times I wouldn't set up a meeting. They couldn't program directors or approach by everybody and they're only interested in getting big checks

from record labels. Yes. So I would stand outside, look in the window. It's some Poe-Donk radio station somewhere here sometimes. I'm talking about these radio stations are literally little boxes on the side of a two-line highway with satellites in the back with a little fence around it. And you just wait till they come get you, come out and get you.

And once they would walk outside, they were like, what is wrong with you? And I said, well, I want to show you something. And I said, look at this. And I'll show them a video of fans screaming, kids screaming as my group is performing. And I said, this is what's going on. I know something you don't know.

You have to sell advertisement. You need good songs that people like in order to sell advertisement. I don't have a check for you, but I have a hit record for you, man. And we took three records, top 20 in the nation, crazy that way. You and your basement, them in their basement,

you just hug them with great music and you hustling your ass off. But I'm picturing you, all you guys, all you people, rather, out there that are in sales. I want you to picture this young man on no budget, getting in his car and just driving alone to these stations with just the hope and the dream of getting there and then getting rejected and going to the next station, maybe getting a yes, going to the next station, getting to know, next station, getting to know, next station to know, next

station to yes, and you just hump it up that because what that is is that's the lonely journey. Yours is the perfect metaphor because it was lonely, you were in the car, you were driving, but to become successful, oftentimes it's that lonely journey where you're even probably questioning yourself sometimes you're driving. But you just poured your damn heart into this and get to... How many top 10s? How many? Three. Three. That group had three top 10 records. That is bananas. Without a record deal. Yeah, and that's just flat out having the courage, the guts, to hump it up and go hustle every station along the East Coast.

That's mind blowing. I respect you because I picture that drive because I noticed like when I was in my career in financial services and getting into my car and drive and do another point when I've been rejected the previous five. And the key thing is when you've been rejected the previous five, showing up to the six like you've never been rejected before, like it's the first time you've ever said it, right? And keeping it fresh all the time. I'm picturing you on that, you know,

80 of station, saying it like it's the first time. That's right. So that happens, how the heck does that lead to two chains? They see the success that you had with this group or what happened. So it kind of was crazy before we got to two chains. Because I didn't want to sign a record deal with Travis Porter,

because I didn't want their heads to blow up too fast like my previous group, but every record label in the country is calling. And I remembered one day, P. Diddy called me, and he says, I love your group, I want to sign them. We weren't interested in signing P. Diddy, and I had to get up the balls to tell him that. Because it's like, I'm 19 years old,

I'm laying in my bed. Talkin' to an icon. Talkin' to an icon. And I'm in like a little like 550 square foot, like very just small or $500 a month apartment. And I'm having to tell P Diddy. So, fast forward and I'm negotiating this huge record deal. 19 years old, and the record labels are like,

we want to fly you up to New York, and I'm like, no, I'm gonna fly myself up to New York. So I can go across the street and meet with your competitor. Because if you fly me, and I was just as hard-headed as you. How do you know that at 19? I don't know, it just made sense. It made sense not to let somebody do you a favor. Sure. Because if they do you a favor you can't do what you want to do. So I wanted to be a self-made man.

And I wanted to negotiate the biggest record deal going on in hip-hop and it successfully happened. And we're in New York and we're going around and I'm never told anybody this story. We're going around, we meet with Warner Brothers Records, first meeting in the morning. It was so early, my group actually fell asleep at the conference table in the meeting, and I was like, it was like a real hip-hop thing. Like, they're like knock-out, high, like,

and I'm there, like, trying to convince Warner Brothers. And then we go over to meet with Monti and Avery Littman, who own Universal Music Group. And they take us to Mr. Chow's. Now we're just kids. We're like, whoa, like this might be the best meal we've ever had in our lives. We don't even know what this is. This is like chicken and the lettuce wrap thing.

And we're like, the bill had to be $3,000. But we're like, order whatever you want. And then we go across the street to drive records. This is ends the day of the big negotiations. We get off the elevators and this Travis Porter posters. They're covering up just in Timberlake for us. They're covering up Britney Spears for us. Travis Porter, everybody's wearing Travis Porter shirts, there's balloons everywhere.

I'm like, I feel like we're like in a movie walking in slow motion. And we're like, this is where we want to sign. They care about us here. Had a great meeting. It was amazing. Everything I can ever imagine, and they were offering the big money. They said, we're going to give you the money you're asking for. And I'm like, ah, get back to my hotel room.

It's late at night, maybe like 11 o'clock. I'm in the shower, showering up, and my phone's ringing on the sink. I look out the curtain, look over, P-ditty. I'm like, I'm not answering this. Get back in the shower, rings again. P-ditty. And after about 10 calls, I pick up. It's relentless.

Relentless, man. A lot like me when I'm at the radio station. And I answer the phone. First thing he says is, you're gonna come to my city and not give me the respect to be in the conversation. I like, did I already told you.

I was always honest with them. I was never let them, you know, on. And he said, at least show me the respect to me with me. I'm sending a car. I said, the fellas are going out to the club with Universal Universe was taking them to Greenhouse, a popular club in New York.

And he says, no. At least show me the respect. That's all I ask for is the respect. He wore me down. Okay. He sent a car, we go over to his pit house, we're going up, knock on the door and the most beautiful woman of all time opens the door. Cassie. I like almost fellow. Like, wearing his apartment, Cassie is dragging this four foot bottle of Mo Watt across the floor. I mean everything you can dream of from a movie.

And here we are not wanting to sign with them, but we're at Diddy's, we're living the life overlooking the city. And he said, let me take them out to the club tonight. I said, I already told you they're going out with Universal. He said they can do two clubs in one night. I said, I already told you they're going out with Universal. He said they can do two clubs in one night. I'm like, I can't do it.

Like I can't do that to who I've already made a commitment to. He said, let me talk to you for a second. I go home to the hotel. You're on the club too. You don't drink. I don't drink. And I wake up the next morning to a friend who sent me a picture of the New York Post. And it says, Travis Porter signs with Diddy.

Oh my gosh. In it up, long story short, we signed with Jive Records. Okay. And we're on top of the world. And Travis Porter is at this music video shoot with Lil Wayne. So we're not big enough to work with Lil Wayne. But we're in this studio with the big white wall,

cycle wall, and Lil Wayne's a superstar. And we're like, wow. But then this guy walks in, and the atmosphere in the room changed. Everybody starts what they're doing. Six foot six. He looked like a pharaoh. He was dressed, perfect, changed, jewelry. It was a different type of superstar just walked in.

And I'm like, my business partner knew him. He did a mixtape with him one time. And that's Titty Boy. Man, he's such a star. Man, why hasn't he blown up? And then I thought about it. This man has everything going against him. One, his name is Titty Boy.

You can't even say your name on television or the radio. And everything going against him. But me and my business partners, we were like, we want to sign the hand. We took them solo. He was in a group. We got him out of his deal with Ludacris. We helped them change his name to two chains.

But what's crazy is he didn't even want us to manage him. We said, we want to manage you. He wanted this industry manager to manage them. He looked at us more of like his street team, like, y'all go pass out CDs and stuff. And I said, no, let me show you what we can do. I took him out to this Italian restaurant, laid out a 30, 60 day, 90 day game plan.

And I said, we are going to blow you up. He's like, you're a kid. He looked at my ID one time and said, under 21, he laughed at me. He's like, I've been in the game longer than you've been alive And I said no, let me show you how it's done nowadays. So that's how you get to change That's how we got to change. What is you so everyone now now this is where like this is where I find you okay? Okay, so like

The story of how you became successful all the way to a Grammy and millions of dollars just from your mother's basement legitimately and literally, right? And all of the setbacks and rejections and it's just an unreal story. But what makes it compelling to me is them, look, when most people get lifted up, they put out their representative.

The best version of them is constantly in public, the best version of them is constantly in front of everybody. And I have this real thing I'm talking about a lot lately, which is I think one of the key emotions in life that takes the most courage is to be vulnerable. Vulnerability, if you're willing to take the risk of being vulnerable, on the other side of that is magnetized gratitude, magnetized happiness, connections, abundance, peace of mind, freedom, what a great word. And for me, especially being so young,

it's one thing for a 47 year old guy like me to kind of arrive at the point in their life for the guy, I just don't care, right? I'm gonna be vulnerable now. It's a completely different thing for a young man in the entertainment business who's getting all of the things of life you would think you want.

He's around these beautiful women. He's making all this money. He's got the best friends, the best relationships. He's in the exciting venues, getting some accolades, getting recognition to then be vulnerable at that point, brother. That's like really courageous of you. And so where I find you is now is tell the story. You're at the midst of the the peak of success in one area, your career and your money, but there's other parts of you that

are really not doing very well at the time. So take us to that point and then what you end up doing about it. So it's two changes career took off. Business got big and I got big. I was always overweight my entire life. But when I was eight years old, I wanted to be an athlete. That was my dream that I just buried to become CEO Charlie. And here I am getting everything I asked for. I said CEO Charlie was a real thing and I got it. We want a Grammy. We have world tours and the darkest point happened for got it. We want a Grammy. We had world tours and and and and the darkest point happened for me shortly after we won the Grammy. I didn't even go to the Grammys. I was in LA. I didn't even want to go. It meant

nothing to me. I looked at my life at 305 pounds. Hard to imagine. Yeah. Diagnose with a brain tumor, pituitary tumor wrapped around my left optic nerve, the artery that goes into my brain started corroding the top of my spinal cord. And business and money bit nothing. It bit nothing.

I was sitting on a beach in Newport. I was just like wanting beach in Newport. I was just like wanting to go get away from anybody and I'll just sit there with my notebook, trying to figure life out. And I saw this screen, I closed my eyes and I saw this screen and it's like I'm watching my life movie.

And if you ever seen a movie that sucks, like the ending is terrible. I'm like, look at that my life and I'm like, that movie is terrible. That can't be it. And I said the words, I said, my story isn't over yet. Karma.

What was my dream before I started thinking about what was realistic in society, big houses or cars cars, or businesses, what was my dream? And my dream was to be an athlete. It's not something you downloaded or chose. It's automatically there, and I couldn't help that I love sports. That's just what I love.

And I buried that to get into business, and business had this trap where stress led to food. Okay. Deal making led to food. And success and celebration led to food. So all parts of my day, good, bad or just functional, all formed in addiction, a binge eating addiction, because here I am dieting on one hand all the time to try to lose the weight. And on the other hand, I'm beating myself up if I mess up, so it's like I trip down one step

and then push myself down the rest and then repeat the cycle every day to be over 300 pounds. Yeah, and you're also in an industry brother. By the way, amazing that you've lost 130 pounds. Congratulations so far. Amazing. Let's stay on this point just for a minute. Everybody listen, this is pretty gripped right now, right?

So the first thing is I want to understand, you got heavy, you got heavy because you had to binge eating, you got heavy because of the stress and the lunches and all that. Was there any part of it though? Cause I think sometimes our challenges feed on themselves. So I'm wondering if you, you're also in this very glamorous industry that's very looks oriented no matter who you are behind the scenes or in front of the scenes,

right? Front of the camera. So this is part of you like you're just watching all these people on that are in your industry that you're connecting with looking great party and having a great time and great shape. Would that cause you to like stay home and eat more or? 100%. Really, I wondered that. Yeah. Like in my mind, I have this version of myself. I call it my shadow.

And it's the memory of the darkest moment of my life. And the interesting thing about social media is what you were saying earlier. Like people just display their avatars. We're looking at their best life. And an interesting thing about social media is what you were saying earlier, like people just display their avatars. We're looking at their best life as like popular culture would say right now. Live in my best life and that's what people want to display. And when I wake up in the morning at 305 pounds, the very first thought that goes through

my head is fear. Not hatred, not self hate, no fear. I'm afraid to look at the mirror. I'm afraid of trying on the clothes that no do not fit. I would even be afraid to go to the store to buy new clothes. I'd be afraid of the first meal. I'd be afraid to walk outside because when somebody sees you gain weight, there's this look of disappointment. They don't want to tell you, but it's this sadness that they have when they see you and you're so out

of control. So everything apart about my life was fear from the second my eyes opened to late at night when everybody would go out and party to the music we made. And I'm in my room looking at everybody and I would be just depressed and stuck. I never met anybody in my life who said these words. I'm afraid of the weekend. I was, I would Google it. Is there such thing? Is there a phobia of Fridays and Saturdays? Because I just wanted Monday to come back,

so I could fit in normally, not having to look good, and not having to take pictures, and nobody else was partying, so there was no social pressure on me. I'm a horrible man. And I just got so fed up, and we're not sitting on that beach, Nobody else was partying, so there was no social pressure on me. And I just got so fed up and we're not sitting on that beach and I saw my life and I said

my story isn't over yet, I said I have to change everything. Let's talk about how you did that. By the way, your story just grips me. I literally find myself leaning in towards you, right? So there's a few lessons from you I want everyone to hear. First one is that you use flat hustled. Second one is you're an identity controller. So you were CEO Charlie and that seems like,

oh, that's so kind of hokey or corny. Let me ask you that you're listening. What's your identity? What do you call yourself? How do you view yourself? Does the world control it or do you control it? Do you take control by, I don't know that you have to put that as your tagline

on a business card or on your social media, but you want to have an identity that you're taking control of, whether that's strength or faith or passion or achiever, love, gratitude. You better take control of what the heck you think your identity is because if you don't, the world will begin to control it for you and define you. So it's a huge other lesson. Third thing, blows my mind how honest you were about the weekend, blows my mind about the cycle of eating. I appreciate you talking about how people feel that sadness when they see you and you could sense it.

Because I think that also causes people not to want to go to a gym, for example, when they're heavy, they're like, I'm going to be the heavy one at the gym. Everyone's fit at the gym, right? And so these are all things that take such courage for people to do. But the most ballistic thing to me is, and this is where it just gets juicy for me, for you. 305 pound dude sitting on the beach, right? Lot of success financially, lot of success with friends, socially, you know,

your business. 305 pound dude, and by the way, how tall are you? Five eight. Five eight, so this is a big boy, and by the way, look probably 20 years older at the time. If you look at the photos that we'll put up on the YouTube right now, for you to go, athlete, that is just,

Balzy is heck. For a 305 pound dude who's 5'8, who's already achieving it and I'm gonna actually go, I'm gonna redefine who I am, and I'm gonna become Charlie Rocket, the athlete, I'm gonna take control of that identity. That's of me, man, is like one, the athlete. I'm going to take control of that identity. That's me, man. It's like one of the coolest things I've ever heard.

If we had a video camera of that, dude, you'd go athlete, the 1 million out of a million people would reject that, right? So how do you do it? I want you to tell them about this one thing. Because I just think it's maybe one of my favorite things I've ever heard. You said that you had to change the algorithm for your life.

Oh my gosh, is this good right here? So how did you make the shift, but please tell me about the algorithm piece of it. So let's take, for instance, social media. Yeah. Social media is going to feed us what we like. But it also knows to sample us candy. Candy is this thing that tastes good,

it's colorful and vibrant. But if we eat too much of it, we get sick. But the thing with the algorithm is, if you like something, now I'm gonna show you more of that. Everybody understands it. If you like things on social media, the algorithm tells us to send you more of that same kind of stuff. That's right. So another

term for it is artificial intelligence. This is what you like. So let me build this whole world around you of things like that. And in my life, I was eating all this candy. It would be the wrong things on social media. It would be the wrong things on television. It would be the wrong things just with my friends. Everything was, that I was consuming was sweet and beautiful. But it was making me sick. Yes.

So what I had to do was I had to create a new algorithm for my life and to create a new algorithm. It's like starting a new Instagram page. You got to get rid of everything. You got to unfollow everything. And you've got to now tell the computers, the artificial intelligence that this is what I want you to bring into my life.

Feed me this stuff. Feed me this. So I believe in the bring into my life. Feed me this stuff. Feed me this. So I believe in the law of attraction. I study quantum physics. Me and Andy Fricel actually talked about it a lot on his podcast is creating the new algorithm for my life was law of attraction. Okay, I'm going to get rid of everything first and foremost.

And I remember the conversation that I had with two chains. When I told him I was going to retire. I said, I want to walk away from the business. He said, what are you going to do? I said, I'm going to be an athlete. The thing is that you're crazy. You do. Yeah, I mean, you almost can't blame them.

I said, my name is Charlie Rocket. I'm going to reinvent myself. I said, I have to create a life built around me, a business that's built around me that's going to save my life. Because right now I have a business built around me. All the algorithms around me are killing me. I have to reinvent and the only way I can live is if I create an athlete business built around me.

So everything I do, because I love business, I'm never gonna not do business. So the only way to save my life is for me to be a professional athlete. How you gonna make money? I said, I don't know what I'm gonna figure it out. I said, I'm gonna do an Iron Man in New Zealand in 10 months.

I lost 130 pounds. I did that Iron Man in New Zealand. I biked across America. Yep. And I said, I want to be a Nike athlete. That's how I'm gonna be a professional athlete. If I can be a Nike athlete, That's how I'm going to be a professional athlete. If I can be a Nike athlete, I can actually make this thing work.

And in Nike's mission statement, it reads, if you have a body, you are an athlete. And I'm like, that's me. I'm meant for this company. And my very first stock that I bought when I was eight years old was also Nike. It was like, I was so fascinated by the company. I love Michael Jordan.

I love basketball. I loved Michael Jordan. I loved basketball. I loved everything. Sports and Nike was a motivational, inspirational sports company. I like that. I'm going to be a Nike athlete. And that mission statement describes me. But none of their athletes are regular people.

They're all these super hard performance intents. And I'm like, I'm going to be the one who's that common man regular athlete. And I said, well, I believe in the law of attraction. If I wanted to track Nike into my life, well, what do Nike athletes have? They have commercials. I said, I need a commercial. I'm gonna make a commercial.

And I titled it the same thing when I was on that beach. I said, my story isn't over yet. Calm, Alma. That was the name of that commercial. And I told it the same thing when I was on that beach. I said, my story isn't over yet. Calm, calm. That was the name of that commercial. And I told my life story. And I got with a filmmaker and it cost us like $1,500 to make. We had a PVC pipe that connected me to him so the camera never moved.

It was always the same distance from my legs every single time. And the background would change. And we made this music that had me breathing with my steps to the beat and we just told the story and we put it out and three days later Nike called me and they said we don't know who you are but you have our entire campus in a frenzy we have to get you up here. They flew me up to Beaverton Oregon and they said we want to support you with everything you're doing. I'm just blown away like I'm being treated like LeBron James and Nike. The best

performing stock in the doubt 30 this year they're paying attention to me. Fast forward a few months. I made a commercial called Dream Crazy. It was a fan-made Nike commercial called Insert Nike logo here. And I came up with this tagline about myself called Dream Crazy. I got a phone call a few weeks later. Nike said we have a surprise for you. There's a big commercial we're working on with Colin Kaepernick and we want you to be in it. And they titled that commercial dream

crazy. Come on man. The most culturally pivoting commercial maybe in history. Ever. Yep. And I was featured in that and I remember that day two chains called me. He said You stole my superpowers. I love that brother like y'all are hearing this I know what you're thinking you're gonna be kidding me man. So from sitting on the beach 305 pounds you're gonna put a dagum Nike commercial like this Did you already said by the way, lost 130, Nike commercial, wiped across the United States, started to reverse the brain tumor by the way, and is doing iron man's. Like the thing that's powerful is the combination of

this crazy dream, dream crazy, but massive monster action. I can't stand what people tell me. I'm so on fire from my dream, I get this crazy dream, no action, or little action. You take massive monster freaking action. I have a hack, I have a life hack for that. Give it. I have this philosophy where I say, everything's gonna be easy.

Cause usually when we go into something, we're like, oh man, it's gonna be hard. So we're gonna have to grind. We're gonna have to grind. And I thought about it. I was like grinding is like a lot of friction and that's hard. And if it's too hard, I might not wanna do it. But if I say something's gonna be easy,

I'm probably gonna show up. And I did that with my Iron Man. And I do that with my businesses. With my Iron Man, I was like, okay, Iron Man is a 2.4 mile swim, 112 mile bike ride, and a 26.2 mile run, a full marathon, after doing all that other stuff. And I said to myself, give me an Iron Man training program, and I looked at it, and I was like, oh my goodness, this is crazy.

This many laps, this intensity, heart rate, and then sprint for this. I was like, this is too much. I need something simple. How many hours a week do they work out? It said 14, I said, that's easy. Two hours a day. When I was eight, we'd ride our bikes with our friends for a couple hours, or we'd go to the pool

on a weekend for a couple hours, or we'll be running around the park for a couple hours. I'm gonna do this ironman, I'm gonna train like an eight year old, and it's gonna be easy. Wonderful. That was my philosophy. That's what actually got me to show up I'm gonna do this Iron Man, I'm gonna train like an eight year old, and it's gonna be easy. Wonderful. That was my philosophy. That's what actually got me to show up and take the step because if I kept saying it's

gonna be hard, it's gonna be hard. It's gonna be hard. Or I can say it's gonna be easy. And in my mind, it's easy. Now it took me 16 hours and 41 minutes to do the Iron Man, and I came in second to last place. But if you ask me today, it was easy. Yeah, well, you're one of 1% of the humans on Earth,

well, actually 1 1 1% of who have actually completed an Iron Man. And most of them start at 305 pounds when they're 5 foot 8 and do it in about an 18 month window, is bananas, right? And so I think what it is is what you're saying is that no matter what you define it as, you're going to get what you're looking for. So if you think something's easy,

you're probably gonna find easier paths, which you did as you took a very complex thing, made it simple, because the enemy of executing is complexity. So you made it very simple. If you're looking for something that's gonna be fun, or you tell yourself it's gonna be rewarding, you tell yourself it's gonna be all kinds of things,

worth it, the worst thing you could tell yourself is that it's gonna be hard or difficult to regret. There's other ways to accept the fact that something is work and not call it hard or difficult. It can be rewarding, worth it, valuable. It'll be something I'm proud of when I've done. There's all different ways to word it other than feeding yourself that horribly negative thought of how hard something or difficult or tragic. You meet people all the time like, I'm just getting through life, I'm overcoming. Life's not just about overcoming life. Life's to be embraced. If you're constantly overcoming things,

you're gonna find more things to overcome. There's always gonna be adversity coming your way. So super powerful. I wanna talk about a few things about you now that I love. One is that you admit that you're a work in progress. When you see its content, you're gonna be inspired because it's real life content. I told you off camera, one of my frustrations and concerns,

although I made a post about it this week, is that people will see my world, you know, that, you know, seemingly I have some insight into life and I've got the ocean and the beach and the lake and the jets and all of that stuff. And they would think that I don't have fears, anxieties, insecurities, stresses, challenges, because I do, I do my best to try to express that,

but you do it wonderfully. So like there are videos on your social media that have made me cry. I mean, videos of you taking your shirt off and saying, hey, I'm still not comfortable doing this, but I want you to see where I really am and you running with your shirt off without all these people in the fitness space ripped and jacked and it's easy to take a shirt off when you're that way. It takes some real courage to be the real you. You're not using filters on all your videos, right? So I really, really admire it because I think you're giving people hope and you do this

for two reasons. I want you to talk about this about marketing for a minute. So you have this philosophy of I am in your market. I want you to explain this. So not only is it great social media content that inspires, but you also think it's actually a business philosophy. So talk about this. This right here, guys, is where you start writing something down big time.

So take them through your marketing, your belief about marketing and business on this. So ever since I was little, I think I've had the gift of seeing around the corner of where things should go culturally or with marketing. And I love marketing. It is my passion and I have this theory called the IMU theory. And it all started with a search.

I wanted to see what the number one grossing superhero franchise was of all time. And to my surprise, it was Spider-Man. And I was like, why? Why Spider-Man? And I came to the conclusion that it might be because he was the only one that didn't have a chisel chin. He was the only one that didn't have muscles. His aunt couldn't pay the rent.

He was just a regular guy. And yet, he's number one. And I said, okay, what does this hold true with other things? And as a Google search, what's the number one religion in the world as far as a number of followers? And it came out to be Christianity. And I was like, why? And then studying Jesus is, okay, carpenter hangs out

with poor people. He only had 12 followers at the time, and he probably would have had more followers if he came on a horse with the armor and the sword, and I am the great savior. And that's what most of us are doing culturally with our marketing or with social media. And the paradigm is this. It is, I'm so perfect. And all of y'all are not. That's why you should follow me because I'm at the top. But then I thought about it.

Does this IMU theory, okay, work for Spiderman, it worked for Jesus, does it work for a corporation? If it works for a corporation, this might be a real theory. So I said, okay, what's the biggest corporation in the world? Apple, first trillion dollar company. And I thought about it, it's leader, Steve Jobs. Yes.

The first CEO ever to take the suit off, and he honestly looks like my dad. So when he passed away, everybody's crying. We've never seen this from a CEO before. They're crying, they're memorials. He was us. Yes. And he even named his products,

instead of in Spiron 3000. He named his product Lisa, Macintosh. And his biggest hit product that blew up the company was I-Pod. I-Pod, he literally wanted the products to be just like us, that he named them human names and made them us. And then I thought about it with Michael Jordan versus Kobe Bryant.

Michael Jordan will catch the ball in the second quarter of a regular season game and 20,000 cameras are going off. I've never experienced nothing against LeBron, nothing against Kobe, but that has only happened with one individual. Michael Jordan has said why? He had one gift and it's not LeBron's fault. It's not Kobe's fault.

But Jordan was the scrawny kid who got cut from his high school basketball team. And that's what made him us. That's what made the difference in everything that surrounded him is his story. He was us and he had the song. You like this? Sometimes I dream that he is me. A dream of all the things that I could be.

But it was the IMU song, where Kobe is the black mom book. He's alone. He's nothing like us. We're Mike in that commercial. The ball hits him in the head and he's playing with the kids. Yes. He was us. And then we think about Oprah.

The biggest things in the world are not trying to be the most different as us. They're literally just like us, but in social media today, it's, I'm not like you. I'm not like you. I'm not like you. That's why you should follow me. But the biggest things in the world flip the paradigm and say, I'm just like you. I'm just like you. I'm just like you. Follow me. So why aren't we marketing that way? Brilliant and true.

And like one of my favorite things I've ever heard, ever, ever, ever on this show, because brother, that's a hundred million percent correct. And in fact, there's a detriment when someone is progating the idea that they are perfect and you are not. You watch their stuff, it's like almost like heroin. It feels good when you're watching it, but it hurts you when you're done with it because

you can't measure up. You're not as beautiful. You're not as articulate. You can't dance like them. You don't sing like them. And you take that, bro, so like to an extreme with your content. And it's why I want more people to follow you because they can go on this journey with you. It also takes away the excuse

as many of you are feeding yourself. I'm not beautiful enough, I'm not smart enough, I'm not fit enough, I'm not, I don't have the best content. Listen, what you want to get is that people connect with you that they think you're like them and then they begin to root for you. More and more people are becoming successful when people are rooting for them

because you can connect with them than they are to think that you're somehow brilliant or different or special than they are. I happen to think it's incredible because I do think you're brilliant. I do think you have an unusually large heart. So I'll just picture this little boy, man. Carrying his briefcase to school with a suit on.

That's special. That's a little boy with heart with a dream, dream crazy, right? And I picture you in the basement. I picture you knocking on those doors for the radio stuff. I picture that first group drop in you. I picture you getting, you know, and then I picture you in the basement. I picture you knocking on those doors for the radio stuff. I picture that first group dropping you. And I picture you getting, you know,

and then I picture this guy winning, but not happy in his life, so he's eating and eating and eating. I picture the courage of walking away when you've got this, you know, Grammy nominated and winning act and to shift gears to where you are now to this Charlie Rocket identity that you have now.

What are you trying to do with it? In other words, what's the message from you? So you're in the midst of still trying to even lose more weight, right? Do you still have bad days? Oh my God. Probably the past two weeks, I probably gained five pounds. Like I was a little frustrated coming over here.

Like I did an Instagram story as I was coming over here. And I was just like, Jesus, like I could tell, as I was coming over here. I was just like, Jesus, like I could tell when my face is lean and then getting on camera, it's just deeply rooted stuff from my whole life. We're getting on camera's heart. But you look great. Thank you.

You look great. First thing I told you when you got here. But so you still have setbacks. You still once in a while eat when you shouldn't or don't work out when you should or you still have those setbacks. You still, once in a while, eat when you shouldn't or don't work out when you should. You still have those setbacks. It's an ongoing journey and I realize that I've never been the you should guy.

I never tell somebody what they should do. Like, I don't feel like I'm smart enough or an expert enough to say those words because I might think I have something figured out in a year or two later. I'm like, well, I really don't have it figured figured out so I just try to teach people do my lessons. Yes so some hard questions okay you slipped up and gained five pounds how do you get yourself out of that with something everyone can learn from you what are you doing to get out of it okay get back on track um the first thing I do is um I got to play offense like it I feel like when I'm happiest is when my happiness doesn't come from a goal.

I feel like, okay, if the universe is ever expanding, that means it's moving that way. If I'm staying in the same spot, I'm not happy. It's long as I can just eat right today and I'll wake up tomorrow and be only like 0.3 pounds different, but I'm looking at a totally different person in the mirror because I'm happy. So I do this thing called, I'm gonna win and streak. And this is where I get my momentum. It'll be the simplest things.

If I'm looking for wins, I'm gonna get them. Yes. I'll go to Starbucks, and I'll order my little espresso shot and they'll tell me $2.60. And I said, all that happiness for only $2.66, I'm on a winning streak. This is great because I'm going to be a lot happier when I dream bad than when I want.

So that's a win. And then I got the last hotel room at a hotel when I was traveling. They were about to be sold out. I'm like, I'm on a winning streak. And when I'm looking for these winning streaks, more wins come. So a lot of times when things are crashing around us

and things are bad, we're a little bit focused. So I just do the one little trick. I'm on a winning streak. What's a good winning streak? I'm with you right now. Winning streak. Boom, I got the green light. Winning streak, I acknowledge the winning streak

and it just attracts so much more. Bro, you say stuff I've not heard anybody say. I mean, that's absolutely awesome. And the reason that it works, I want everyone to hear this because we're going back and forth here. The reason that works is number one, you do get what you're looking for. So when you decide I'm on a winning streak,

here's what happens. There's that part of your brain, I talk about my book called the reticular activating system. This is the scientific part, but I just want you to understand this isn't like philosophy. This is science, what he's what happens. There's that part of your brain. I talk about my book called the reticular activating system. This is the scientific part, but I just want you to understand. This isn't like philosophy. This is science. What he's giving you. It's where they converge.

So philosophically, I know you're right. Scientifically, I really know you're right. Because there's this part of your brain called the reticular activating system, and it's a filter. It filters out everything that's not important to you. So once you start programming and saying, I'm on a winning streak, I'm on a winning streak, your brain goes to work in every sensory way, visual, kinesthetic touch, auditory, you name it, to show you more winning streaks. And that's why the other side also

happens. When you're in a slump and you're eating bad and you begin to beat yourself up, you will see more ways to beat yourself up, more ways to slide down that slide into the abyss of feeling terrible about yourself. So just take what you do well, man, as you take control of your identity by these monocurs you give yourself, you've controlled the identity, you control the action you take. And then in this case, you're controlling what you're looking for by the winning streak. That is so good, man. Like I hope everybody hears this.

I want to ask you a hard question, because you're unique, and I'm doing this as a gift to you to just be aware of it, but a question I want you to answer in front of me. First off, he's telling you that you should be vulnerable in all of your posts and your social media, and even if you're not on social media, just in your life, vulnerability will bring you more,

it's risky, because people will reject you when you're vulnerable. You'll get some hate when you're not on social media, just in your life, vulnerability will bring you more, it's risky, because people will reject you when you're vulnerable, you'll get some hate when you're vulnerable, but the fact of the matter is, it opens you up to way more love, way more gratitude, way more connection, way more achievement, way more money, way more fitness, way more peace, way more everything. So vulnerability is a gateway to these things,

and that's what you define vulnerability to make. But you have this identity now that you're in transition. Follow me on my journey. How do you make sure, because everyone get this, how do you make sure that that doesn't become your identity? In other words, I'm vulnerable. Watch my ups and downs, watch my bells. How do you guard against that not becoming

a self-fulfilling prophecy? So that like I do reveal my imperfections all the time So I better be coming up with some imperfections from time to time Do you understand what I'm saying? And so sometimes people get into these okay give it to me I'm not meant to do one thing There's gonna be chapters of my life When I enter a new chapter I'm going to be chapters of my life. When I enter a new chapter, I'm going to face a challenge. I'm going to have another big dream, another big mission, and there will always be something

that is the truth. It's not just vulnerability. It's just being truthful. I thought about a lot of the big motivators who I follow, and I won't say any names, but I hear them with their big goals. And I'm like, you might not get to your goal because you never go through anything. If you truly want to transcend and be that true success that you've been working towards, you can't be perfect. If you allow us to go through something with you,

you will transcend beyond because right now you're in a trap. You're in the motivator trap to where you can't ever contradict yourself because you've been saying you should for so long that if you go through anything you would feel like you're letting everybody down because you're not even taking your own advice and just saying suck it up. So that's a trap. I never want to be in that trap. I never want to look like I'm having to contradict myself,

but the truth is everybody's going through something. And what they're putting on social media is an avatar. And yes, it's inspirational. And there are great things that come out of it. But if you truly want, like, why aren't we studying Oprah, man? You know what's beautiful about her? She never got to the finish line.

She's still overweight. She never got there. That's what's amazing. She tried. We watched her fail. She tried again. She's us. She's not telling people how to be so perfect.

And if we want to be great, just tell the truth. That's what it comes down to. People will connect with you in a way that they can't, if they just feel like you're not authentic, that you're not congruent. The other thing is, do what you say. Be congruence, he's a really powerful thing. Just like do what you say.

Like I'm not saying you're not gonna slip back on your routine, but be revealed to people who you really are, which is what you mean about being truthful. The mass, a couple of things. First of all, where do they find you? Because I know they're, I don't like to do that at the very end. So where do they find you?

What's the best way to connect with you? At Charlie on Instagram, it was super dope, how I got the name. Yeah. Like, this is, I, I, I'm listening to you and I'm like, I'm glad I get to interview you now before the movie comes out. No, seriously, because he's got a book coming out that you'll be hearing about soon. We can't talk about it yet today really, but there's a great book that's gonna be coming out here

in the near future, so if they're following you at Charlie on Instagram, that's the best place to get you. And go on the journey with him. Go on the journey, it's gonna inspire you. It's gonna move you. I mean, some of this is literally going to move you when you see it. So tell me a little bit for you, where are you at?

Do you want to lose more weight? What's the future for you? What are some of your big ambitions and goals right now? What are you working towards? Three goals for next year, and I always make contracts to myself. Like at the end of the year, I want to make a contract, and I'll sign it,

and I'll put it on my refrigerator. That's what I did when I said, I want to be top 1 percent of athletes in the world. I wanna complete an Iron Man. I wrote that at the end of 2016, 2017, in 2018 I did it. So, this upcoming year, I want for the first time to experience looking in the mirror

and loving what I see. For the first time. This year is the year that I get to experience that and I'm gonna love it and I'm gonna move on. Once I experience it, I'm gonna stay there and I'm gonna move on to the next thing. That's the first thing.

I don't wanna have to not like the way I look. The second thing is I want to be one of the best storytellers in the world. I feel like I was given this life. I never knew my story was interesting until this past year. All this just started in January. I told my story, I saw people's eyes light up and their hearts start singing.

And I said, I wanna be an amazing storyteller and I wanna go at least 200 speaking engagements this year. And the third thing is the life and death of CEO Charlie is coming out and maybe we'll write a book about the IMU theory. By the way, you should write a book about that. I also wanna tell you, I think you can check box two minus the 200 engagements.

I think you're an incredible flipping storyteller. Thank you. I really do. I already think you can check box two. And I find anything I can do to help check box one and three. And the remainder of two, you know that I'm in. I wanna get this and that's why we're doing this today. I want the world to know more and more about you. I feel like you're magic Yes, you are magic your life's magic your magic yet

You are me You are everybody else and so I think what you do is you reveal the You reveal the people that there's magic in them by being very much like you. And it's such a powerful thing. It's different when someone's words inspire them when their example and story does. And you're the combination of both. Your words are magnificent, but what's really inspirational, I told you this off camera, it's the actual true story of who you are in your life. So let's shift away from you. And by the way, let's just talk for the remaining time here to other people. So man do a lot of people connect with you. And so let's just take somebody, for example,

right now who says, hey man, I know what it's like not to, like what I look like in the mirror too. They're a man or a woman. I don't like how I feel about how I look or I don't like me. Forget how I look. I just don't like me. And you're gonna make that your ambition for next year.

Can you give me some insight as to how you're gonna make those moves and any recommendation to them to begin to, if you wanna call it self love, okay? Is there steps towards that you're taking you're in progress of and anything you'd recommend to them? Man, I wish I had a good answer, but the only thing I've got is something I experimented with. Okay.

So Nike challenged me to do the Chicago Marathon. It was gonna be this big campaign where my heaviest weight was 305, and the qualify for the Boston Marathon is three hours and five minutes. So it was like this big thing, and I'm like, let's do it. Like I'm ready because when I finished my Iron Man,

I wasn't at my goal weight. So I didn't truly celebrate that finish line. And then when I biked across America, I crossed the finish line, and I still wasn't at my goal weight. So I said, okay, sign me up for the next big adventure because when I run a marathon that fast in three hours and five minutes, there's no way I'm going to be overweight. It would be impossible.

It's all out sprint for three hours and five minutes. And so here I am, training, and I got a leg injury. I didn't have a day of training to miss, and here I have a cab injury and I start beating myself up and I started getting a little bit of weight. The Chicago Marathon, which was my qualifying marathon, is three weeks away. I just go through the motions, get up to the distance, boom, I'm there in Chicago and I'm depressed. And if you look back on my Instagram, I talk about it.

I'm just like, I going through something like like whatever. I'm taking a break from Instagram for a week. I'm just trying to find myself. And I woke up that morning and I was looking in the mirror. I was wearing a blue shirt. And it's like I hate the way I look. I'm about to cross another epic finish line in my life. And I'm not at my goal. And I was beat myself up. And when you're wearing a shirt, technically, you're trying to cover up your imperfections, but then you don't look good in it.

And I was just so desperate to look for some answer. And I'm like, I hate what I'm looking at. And it was so frustrating. You just want to scream. And I said, what if I go back to the one thing I know how to do? And that's the identity. Yes.

If I want to be something, let me dress up as it. OK. And I told my best friend, Scott, can you please get me a marker? And I took my shirt off, Scott, can you please get me a marker? And I took my shirt off and I wrote self-love. You didn't use those words. I just used those if you will. And when I started running the marathon, I was raining and it was cold. I took my shirt off.

And within 10 seconds, somebody screamed at me, South love. And I was like, whoa, I caught off of there in passion. And then next thing, you know, everybody, there's hundreds of thousands of Chicago marathons, one of the biggest marathons in the world, top 10 marathons in the world. And people are screaming at me, South love, go, South love.

And they're installing all this passion into me from something that's all my perfections, imperfections. I'm just like taking my shirt off as hard. Like as a kid, I'll never take my shirt off at the pool or at the beach, I'll play basketball shirts for skins. I would drop out, I'd not ever go and take my shirt off. So running in front of hundreds of thousands of people

is very difficult. But they installed in me something that I had never experienced before. It was my imperfections that they love. And I wrote what I wanted to be, what I needed in my life. I wrote it on me. And they gave it to me. And it made me feel so much more comfortable.

It gave me the freedom to, I still don't love what I see, but I'm not beating myself up. Because after 100,000 people are telling you that what you did and what you looked like, encouraged them and it gave them some sort of passion that just high five and like, ah, it gave you change. I think that's our huge answer, man.

And I think everybody should take from that too, is that you can start to control that identity. I want you to do me a favor though. Just do me this one favor. I want you to start to celebrate the wins as you go. The reason I say that to you is, and I want everyone to hear this, because we're talking back and forth,

is that whole part about the winning streak, how you see more winning streaks. Okay, so you cheat yourself out of celebrating these very significant achievements of your life, and you delay that celebration until a future place that you'll never arrive there. And your brain likes the dopamine hip, you become more addicted to the achievements and you need to celebrate it because it feeds your identity. Someone who's really a winner will have had previous celebrations. Okay, so please make sure that you're, because what you've done, I even watch you when we're talking. And I observe people pretty closely,

because I coach them, and one of the things that I observe about you is that you don't receive a compliment very well. No, never have. Yeah, okay. And so that tells me that sometimes, perhaps, even when I'm telling you the truth about you, see, let me say something to everybody,

it's gonna be a breakthrough moment. There's your version of the truth about you. See, there's, let me say something to everybody, this is going to be a break through a moment. There's your version of the truth about you. There's my version of the truth about you, and then there's the truth about you. So sometimes when we think we're revealing the truth about ourselves, perhaps part of that's our truth and part of that is an insecurity or a weakness we're projecting upon ourselves, because I do think you your magic. I think your transformation is freaking incredible what you've done and I think the more you be into acknowledge how incredible it is, you're a super good-looking dude. Like, wait, not because you weren't before. If you, if, forget what you look like before, you're a very handsome, good-looking dude. There's gonna be some DMs flying

in right now, your way, right? So, so I think you need to do that. I have a girlfriend for the first time in my life. So no DMs. So no DMs, by the way, she really loves you now. So, but to be very clear with you, those DMs can just be, you look great, everybody. So, but I wanna be clear, I want you to celebrate your victories

because you're gonna begin to find more of them when you do that. And I want you to begin to let other people tell you how wonderful you are because it always concerns me when I see somebody making a transformation. And when I acknowledge them, because I know what it's like, because I've been this way for many years.

I used to have a very hard time. In fact, when people would give me a compliment, I would almost say, well, not really. Let me tell you about this. Like, I wouldn't even not take it. I don't actually sell them, they were wrong. And I realized, this is sort of reflective of something I actually think. And so it's great to have humility, it's great to be humble.

But it's not great not to really believe great things about yourself. And so I think you're one of the most unique and credible young people I've ever met in my life. I think that what you're doing is taking your life story, which is magic and imperfections and real life all combined and making a huge shift for people. I'm just struck, man, I feel like today just flew, right? Like it just flew. Like, when I'm doing great interviews, I'm like, I want to go 40 more minutes. There's a threshold of what I know people will listen to for an extended period of time.

And so because I want this conversation extended, I do want you all to follow Charlie. And so that's where the conversation can become extended. You're gonna leave me and him and you're gonna connect with him. And so I'm handing my beautiful audience over to you and ask them to come follow you. I'm blown away by your wisdom for a 30 year old man. I'm blown away by your truth and your vulnerability.

Your ability to communicate is off the charts. My secret belief is that you have an extraordinary IQ. Although I know you won't admit that. your truth and your vulnerability, your ability to communicate is off the charts. My secret belief is that you have an extraordinary IQ, although I know you won't admit that. I just think there's some brilliance in there that's not normal for 30 years old. One of the reasons I think you're so brilliant though, and this is another lesson for everybody at the finish year, you've had a ton of experience in 30 years, right? There's no substitute for just real life experience. You can only get so much out of listening to an interview or

You know reading a book there is it become the point in your life where you have to go get experience and that's where you'll grow exponentially A hundred times old in getting experience, but I think you're incredible man And like I'm really glad I said yes to this interview. I'm glad for I'm grateful for all of the people out there struggling with different parts of their life that you're helping and I want to say something to your audience, because it's very contrasting. How you approached me, and you're one of the biggest. And I think it says something, because I'm at a very infant stage of my career as somebody who is of inspiration. So I'm getting a first person view of who I want to be. Like I'm literally like because here are mentors or people who I look up to and how I'm getting to

interact with them and I'm getting to see who do I want to be and you DM to me. And now I'm messaging people and DMing people and they're telling me no word and leaving me ignored. And you DM to me and you said, some people have reached out to me about you, would you like to be on my podcast? Like you came to me so humbly and so like just and it's like, wow, are the biggest and the world, is this how they operate? Yes. Because there's different ways you can do a show, frankly. You can say, I just wanna do a show

where I get the most well-known people only. And obviously, you know who my friends are. There's a whole bunch of very well-known people who will probably eventually be on the show and have been in the past. So that the show grows, or you can really serve people with people that have the messages that can affect them the most.

And so you're both, I'm catching you like a stock on the upswing. I already know where you're going. We're gonna look back into years and go, Charlie was on edge show when he was at that stage. Now it look where he is with the book that sold four million copies, right? And so the Netflix special that's on him,

the documentary. And so for me, it's just bringing people in that I know my audience can benefit from that they can help and people that I think are magic or wonderful or have maxed out. And so it's not corny to me. I said, the show is called Max Out. My gosh, dude, you maxed out 30 years of life so far. I mean, with undoubtedly you fit the description of maxing out.

And so it's been a pleasure and an honor to have you here. I'm grateful. I win today. My audience wins today. And I want them to continue to win by following you. I endorse this guy. I think he's incredible. And so thank you so much for today, Charlie.

Thank you, man. It was awesome, brother. So everyone, I know, I already know. I know you enjoyed today. I know it affected your life. I know it's emotional for you, but hopefully you also got some strategies and some real tactics for your business and your life from Charlie and I today.

If that is the case, please make sure every single day that you are sharing the message of this show. It's the fastest growing show in the world for a reason. Spread the word on Instagram every day. I do the two minute drill, which basically means this. I make a post within two minutes. If you make a comment with hashtag max out, you get a coaching call with me or gear or my book.

Would you do a coaching call with one of our people? As many as you want. Awesome. We got two of you's gonna win a coaching call for 30 minutes with Charlie too if you make comments every day on there we pick a winner every single day and if you miss the first two minutes because the notifications didn't work or whatever as long as you make a comment on my feed every day when I make a post we pick a winner at the end of the week who just commented every day at any time so that's great. Thank you for doing that.

Two bananas. He offered as many as I wanted, but two is fair because you're a busy guy. So thank you everybody. God bless you and continue to max out your life. Bye!