THE ED MYLETT SHOW - 7 Reasons Why High Achievers Never Feel Satisfied | Ed Mylett

Episode Date: September 26, 2026

What if the success you’re chasing is actually keeping you from enjoying the life you’ve worked so hard to build? In this mashup, we’re going straight at something I think every ambitious person needs to hear: the danger of becoming addicted to achievement. I want you to win. I want you to build the business, make the money, transform your body, impact people, and chase every dream God put in your heart. But if your happiness is always waiting on the other side of the next goal, you can spend your entire life achieving and never actually feel fulfilled. The answer isn’t to stop chasing greatness. It’s learning how to fall in love with the PROCESS while you’re becoming great. Fallon Taylor opens up about what happened after she finally became a world champion and discovered that catching the dream didn’t magically fix everything. Her answer became growth and contribution, continuing to evolve while using what she learned to serve other people. Inky Johnson takes that idea even deeper with one of the most powerful definitions of courage I’ve heard: committing to the process when nobody can guarantee you the outcome. After his injury, he learned to stop needing the reward to justify the work and instead let his character, integrity, and commitment determine how he showed up. Matthew McConaughey breaks down the difference between happiness and JOY, and why constantly moving the finish line can rob you of both. He shares how some of the greatest results of his career came when he stopped obsessing over the result and became completely immersed in the work. Dean Graziosi reminds us that money and achievement without fulfillment aren’t enough, and that we need to work on ourselves just as hard as we work on our businesses and our bank accounts. Inky comes back with another lesson I love: be where your feet are. Take the pictures. Have the fun. Build the memories. Don’t become so good at accomplishing things that you forget to actually EXPERIENCE your own life. Then Rob Dyrdek gives you a masterclass on intentionally DESIGNING your life instead of simply cramming more into it. He breaks down how tracking his time, eliminating friction, creating systems, and constantly optimizing his schedule allowed him to accomplish more while protecting the parts of his life that bring him joy. Jesse Itzler brings it home with the courage to START before you’re ready. He built businesses in industries he knew almost nothing about because he trusted himself to get through the door and figure it out. His reminder is simple: you will never have enough experience, perfect timing, or every answer before you begin. And real success isn’t dominating one area of your life while everything else falls apart. It’s building winning habits across ALL the buckets that matter. Key Takeaways: Why achievement can become an addiction and quietly steal your happiness Fallon Taylor on finding fulfillment through growth and contribution after reaching the top Inky Johnson on choosing process over product and committing without a guarantee of success Matthew McConaughey on why joy is found in the doing, not at the finish line Dean Graziosi on building yourself while you build your success Why being present, having fun, and creating memories are part of a successful life Rob Dyrdek’s approach to designing, tracking, and optimizing your time around the life you actually want Jesse Itzler on starting before you’re ready and making yourself irreplaceable Why true success means winning across multiple areas of your life, not just money or career I want you to chase your dreams with everything you’ve got, but don’t miss your LIFE while you’re chasing them. Stop telling yourself, “When I get there, then I’ll be happy.” There will always be another mountain, another goal, another number, another finish line. The joy is in the ride. The fulfillment is in who you become and the people you impact along the way. Chase greatness, but make sure you’re actually alive enough to enjoy becoming great. 👉 SUBSCRIBE TO ED'S YOUTUBE CHANNEL NOW 👈⁠ →→ → CONNECT WITH ED MYLETT ON SOCIAL MEDIA: ← ← ← ➡️ ⁠INSTAGRAM⁠ ➡️ ⁠FACEBOOK⁠ ➡️ ⁠LINKEDIN⁠ ➡️ ⁠X⁠ ➡️ ⁠WEBSITE Learn more about your ad choices. Visit megaphone.fm/adchoices

I hear so many small business owners say the exact same thing. They just never have enough time in the day. While I measure time differently, I've compressed, condensed, heck, I've bent time. My first day is 6 a.m. to noon. My second day starts at noon and goes till 6 p.m. and my third day, 6 p.m. to midnight. I now get 21 days a week. Stack that up over a month, over a year, over five years, and my life's completely different

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Real growth, fast funding, Cardiff, borrow better. This is the Edmiler's show. Hey, everyone, welcome to my weekend special. I hope you enjoy the show. Be sure to follow the Ed Milet Show on Apple and Spotify. Links are in the show notes. You'll never miss an episode that way. Now on with the show.

Okay, welcome back to the show, everybody. It's so good to have you here with me today. And what we're going to talk about today is something that I bet you've never had discussed with you before in your life. And, you know, there's all kinds of different. addictions in life. You know, we can become addicted to alcohol or we can become addicted to a person. We can become addicted to drugs. We can come addicted to gambling. And all of those are really

well-known addictions. There's one addiction that I see become so prevalent in our culture today that I do not see being discussed in the business world or in the personal development, the self-help world, because it's sort of a scary topic to touch on. And so what I want to talk about today is achievement addiction. And I know that may sound like an interesting thing coming from somebody whose show is all about, you know, achieving your dreams and making great things happen in your life and changing your life. But there can become an addiction to achievement that becomes very unhealthy. And one of my concerns about so many of you that are involved in the, you know, the podcast or personal development world is that you begin to miss the forest for the trees and that you begin to become addicted to achievement in a way that is unhealthy. You know, all kinds of studies right now.

If you write this down, just remember this phrase right now, process over product. And that if you're always focused on the product you're producing and the achievement that you must have, you lose focus over the process. And what happens oftentimes in life is we become so focused on the fruit of our life. We become so obsessed with the fruit that we want to produce in our life that this takes all of our energy and focus away from building the tree that could actually produce fruit for a lifetime. We become so addicted in the finish line and the achievement, this addiction to achievement, that it becomes incredibly unhealthy to our long-term mental health and also our long-term wealth accumulation, our long-term building because we don't learn the process of delayed gratification and we don't fall in love with the process of doing something great in our life as opposed

to always being addicted to the product. And this achievement addiction become incredibly unhealthy. It can become unhealthy because you delay all of your bliss in your life until you get to particular destinations. Once I get this achievement, then I'll be happy. Once I get this relationship, then I'll be happy. Once I get this amount of money, then I'll be happy. And this addiction to the finish line keeps all of the bliss in our joy in our life into the future. There's there is a way to be blissful now and still being productive. The other thing that happens when you're addicted to achievement is that you become it can very carefully and

sidiously become a perfectionism addiction where you think everything you have to do has to become perfect. That can cause paralysis. that can cause you, I'm talking about analysis paralysis, that can cause you to not want to take risks or take steps or step into the unknown because it's all about the achievement. It's all about the finish line. This can lead to a life that's really not very harmonious. All kinds of data tells us right now, and I've said this previously, that actually the brain produces more of dopamine, which is our joy chemical, our pleasure center, the pleasantness in our life. We produce more dopamine during the process of achieving something than when we we actually get to the actual finish line of the achievement. Brain studies now show us that when you get to the end and you get to the dopamine, it actually falls off the charts downwards once you get the achievement. And then you're left wondering, is this all there ever is? You know, is this as good as it's ever going to be?

And if you do that enough times, you repeat this achievement addiction pattern. Once you actually get to the achievement, if you do, and it's a very unhealthy way to get there. When you get there, it's not all it's cracked up to be. And eventually you and your brain go, this just, isn't worth it anymore, and you stop the journey, you stop willing to do the work that you once did. You may need to ask yourself right now, are you really working like you were working when you were starving and hungry if you're no longer starving and hungry? Because there was something beautiful to those days where you didn't have any achievement, wasn't there. In fact, in some strange

ways, the hardest parts of my story of when my water was turned off and, you know, and we didn't have electricity in my house, and cars were repoed, and I had had a home going to foreclosure. some odd way, there was a happiness there that I don't even have now in my life. Because I was so enthralled in the process of my life. You know, some of the most happy people in the world are the most happy when they're just so involved in process. Why? Because process focus keeps you present. There's all this stuff in personal development. Be present. Cause yourself to be in the present. Don't be in the past. Don't be in the future. The truth is, all there is is the present. And when you're focused on something that's the work you love in your life, the actual work, the actual

dedication to the process, you're fully present. The minute you take your focus to the achievement, you're no longer present and you're focused in the future. This can lead to anxiety, worry, frustration, an addiction that's unhealthy. It can lead to sacrificing lots of other things in your life that matter on the way there. I'm not for a minute saying, don't bust your tail and do something great. Don't misconstrue what I'm saying. because I don't believe you can actually enjoy inaction and rest unless you know what it feels like to be completely active and busting it. For me, I only enjoy inactivity after massive spats in my life of full activity. Then and only then can you appreciate rest and enjoyment and unplugging.

A life of being unplugged, a life of no process, a life of no achievements, a life of no expansion of your being is a wasted life. I'm talking about nuance here. What I'm saying is that you get so addicted to the achievements that you constantly delay your bliss and your happiness at the expense of other human beings in your life. And secondly, when you get there, you're waiting for all the dopamine then rather than falling in love with what you do to get there. This is not a message about fall in love with the journey. Sure, that's part of it. I'm talking about falling in love with the process. And what's happened to a lot of people is they've become conditioned in their life.

There's this conditioning that it's all. about the achievement. Why is that? Because that's what we see. We see on ESPN. What do we see? We don't see the entire game of baseball or football or basketball, whatever the sport is. We don't see them practicing. We don't see them lifting weights and stretching. We don't even see most of the stuff that happens. We only see the highlight. We only see the home run. We only see the great catch. We only see the touchdown. Right? We only see the goal. We only see the dunk. We only see the three-pointer to win the game. And so we become highlight, real, and achievement addicted thinking that's all that matters. Not only is your brain not work that way, your life

won't work that way. And I worry sometimes in this space, this business, personal development, self-help space, that everything's pointed to the achievement. And this becomes an unhealthy addiction as opposed to addiction to the things that can be healthy in our lives. There's also this addiction to accumulation, that some if I can accumulate enough things, if I can accumulate enough awards, if I can accumulate enough money, if I can accumulate enough cars, accumulate enough conquests, if it's a woman, accumulate enough man or a man, accumulate enough women. If I can accumulate, you know, a jet, I can accumulate things, that somehow if I can just accumulate a bunch of stuff, that somehow that's an achievement and I'm going to enjoy

my life and feel better. And just remember this in your life. You cannot take it with you. You cannot take these things you accumulate with you, but you can leave it here. And what I mean by that is somebody who's accumulated a lot of wealth in their life, I can tell you. And I want you to accumulate wealth. I want you to accumulate success. I want you to accumulate awards. I want that. But that should not be your obsession.

Your obsession should be the work you do in the process, the people's lives you change in the process. That you can leave here. See, the award, the money, the jet, the house, you can't take that with you. But the lives you change, the difference you make, the consciousness you shift. The difference you make in your own family by being the one, the difference you make in other people's families by the work you do in your business, your life, your good works, that you leave here. Life's about being in the full present moment, every moment you possibly can be. And then when you're no longer here physically, you leave these things here and they reverberate into history, the ripple effect of the works you do. That's something that's blissful when you're addicted to it.

But the actual achievement, not so much. And so I want you to really evaluate this idea of accumulating things in order to be happy as opposed to being focused on what you need to do to change other people's lives. The other thing I want to share with you, too, is that one way to get out of this is to begin to compete. I like to almost gamify my life where I'll compete for different things. I'll compete in the gym every day. So it's not about how big's the bicept or how ripped are your abs or whatever your body fat might be or your weight or all that, that's an achievement.

But to fall in love with the process of actually working out and actually competing to get stronger and faster, competition is a great diversion from the unhealthiness of achievement addiction. So I really want today for you just to sit back for a second and ask yourself, what does make me happy? Right? What does make me happy? And am I thinking I'll spend 99% of my time kind of grinding?

But when I get to that achievement, it. Man, that's when all my happiness will happen. Or is there a better way to live? Can you actually fall in love and enjoy the day-to-day process, the ups and downs of your life? You know, I'm convinced in my life, I made a decision. I don't want a merry-go-round life. I want a roller-coaster life. Most people will choose a life of the merry-go-round. It just keeps going in the same circle. You get on that merry-go-round, you go about one time, you start seeing the same things, don't you? And it comes back around again and you see it again and you see it again and you see it again and you see it again it's nice and calm and slow with that goofy music and it just repeats itself in a circle very

slowly little ups and downs as you just go in the circle and see the same things that's a merry-go-round life and if you're listening to me right now you have decidedly chosen you do not want to live life on a merry-go-round you've decided you want the roller coaster the ups and the downs and the butterflies and your stomach goes all the way up, right? You know, it's just woo, and the screaming, yay! And you're scared. That's the journey of life that produces the most bliss is actually the roller coaster life.

But I think too many people think, I just want to get off the roller coaster, right? And get to the end of it and have achieved that I finished the ride. And I'm telling you when you finish the ride, that's when all the butterflies go away. That's when all the joy goes away. That's when all the bliss goes away. The joy and the bliss is in the ride.

Even the ups that are going, and you know it's coming. You do it all the way down, up and down. I don't want a life that avoids ups and downs. I want the roller coaster. But I want to decide I'm going to enjoy the process of that ride. So you can make two choices. You can choose to get on the merry-go-round. And if you're listening to me, you don't want to be on the merry-go-round.

If you're listening to me, you either chose consciously to live a life off of the merry-go-round like 99% of the people do. Same life, same patterns, same conversations, same vacations, same nothing, no growth, no experience, no memories, no joy, no life. That's 99% of people. So if you're listening to me, either you've decided I want to get off the merry-go-round or you've gotten off of it. But the other mistake and choice you can make is this up and down thing, I just need to

get to the end, to the finish line, rides over, and then you get off. And you go, yeah, wasn't that awesome? Right? Isn't that awesome? That's a mistaken choice. That's the achievement addiction. The right addiction, I believe, is the nuanced one in the middle, which is to accept you've chosen a roller coaster life. And the people around you have chosen to be with you in your roller coaster life.

And it's to make sure those people around you get what they need as you ride your dream and you ride your roller coaster. And that you get what you need, which is the bliss and the happiness and the fulfillment and the contribution that comes with the day. to day riding of that roller coaster in the process and not waiting for all of the joy for the end of the ride and so please guard against achievement addiction in your life and i'm really hopeful that today helps you really hear something you've never heard before and cause you to begin to think every week i'm producing content i want you to begin to hear it when i'm doing these interviews through this idea that you're not here to just accumulate and accumulate and accumulate because you can't take it with you but you can leave the people that you help

the difference you make, the vibrational frequency you change, the consciousness you shift in your own family, in your own being, and the lives of other people. You can leave that here. And I sure would appreciate it. And I know your family would, and I know you will, if that becomes your obsession and your addiction. Very short intermission here, folks. I'm glad you're enjoying the show so far. Don't forget to follow the show on Apple and Spotify. Links are in the show notes. Now on to our next guest. Welcome back to Max Out, everybody. I'm so excited about today's program because I'm one most inspirational people I think on earth today with me and she was also I always put these polls out to you guys saying who do you want on my show and there kept being this

name come up this beautiful name by the way Fallon Taylor Fallon Taylor get her on your show and so I'm so excited that she's here today this lady to my left is amazing she's an incredible entrepreneur she's got an amazing social media in YouTube presence but she's probably best known for being a world barrel racing champion. And not only is that extraordinary, but she did that after breaking her neck and having a 2% chance to even ever walk again. And she comes back and wins what is really the world series of barrel racing. So I'm so excited for you guys to hear this story. So thank you for being here. Thank you so much. I really am excited to be here.

You talk a little bit about some of the things you've transitioned. So then that happens. Right. And then what I think is remarkable about you, and I bet maybe this has happened. But then it's got to be, now you've got to find the next identity. Right. Right? It's like you get to different levels in life and that could be, someone could be listening to say that my dream was always to become a mother, let's say, just pick something. And I've become a mother and I'm a world-class mother. And it's the most fulfilling thing you'll ever do. Or maybe it's a business you want to start and now you've got that business. But all of us need to be searching for that next identity, that next thing we're chasing. Life is about the chase to an extent, right? It's always growth and contribution. Growth and contribution. If I can continue to grow, then I can continue to contribute. And that's where the real fulfillment comes. from because if I go see my name in lights and I win the world title, well, guess what? At midnight, that night, pro rodeo was on a search for a new world champion after that. And I woke up that next morning after I won the world like, okay, well, now you've caught the tiger.

You caught the bear. Yeah. Now what do you do? Yeah. And I went to a horribly dark, depressive state. Yeah. Horrible. And then I started to research athletes.

And I saw this cycle of they've won, you know, you see people that have won amazing things. and then they just, you know, they just puddle. Yes. And it's because you catch the tiger, you catch the bear. And then you're like, well, what do I feed it now? What I do with this thing? I thought that all of those problems would go away. I thought that I would have the perfect relationship by now,

or I thought I would have the dream car by now, or I thought all these things would just magically line up. There's no limo waiting for you when you finally reach that thing. You're still going to have people, the person that didn't think you could accomplish anything, once you accomplish it, we'll say, but I can't, I bet you can't do it five times. Yep. Yep. Well, why would I try that? Yeah.

You know, why would I do that? So I think in the space of one foot in front of the other, I started to have to get myself out of this really dark space. So I started to just work on making sure that I was okay. You know, making sure that I've gone through all the strength. I know how strong I am. Let me go back and put some, instead of band-aids on these bullet wounds of my relationships or my finances or what I've done.

really want to do or could I actually help other people do this when I started to really mend that yes and put some buttons on some things that really need to be taken care of I found so much more fulfillment when I found true fulfillment and I continue to find it you know it's never done yeah never done you know you do this show it's fabulous it's amazing everybody's learning so much but then there will come a point when you're like I'm gonna feel fulfilled some other way I'm gonna do some other thing that's gonna make me feel really great maybe spending time with family or going to your place in Idaho that you love so much.

It's the same thing. But you found the formula. Let me just tell you. It's growth and contribution. It is. And I want to say something that you said. I'm so glad you just said this, particularly for the female listeners and watchers.

And that is you, ladies especially, but there's a lot of dudes like this too. But ladies, you don't take care of yourself. Right. You're always caring for other people. You're expending all of your energy for the people that you love and the people that you're caring for.

or you're expending the energy on the things about yourself that you don't love yet, right? Self-care, like whether it's like, I mean, it could be simple, like, just like, read a great book and relax. Take a bath. Do something kind for yourself. Get a massage. If you don't have any money, give yourself the gift of meditating or taking a walk. Yeah, absolutely. Isn't that true?

Because a lot of your followers are women. I found a lot of really great free drugs, basically. Okay. Because I'm not a drinker. I know you're not. I tried to get her to have a drink before, so I did it. Very straight-laced. Found free drugs.

You know, there's all sorts of things. Dopamine from things we love. Yes. Or endorphins from working out. All of these things that I can get from fulfilling myself. And especially for the female audience, you know, I think that it's, we're meant to be nurturers and homemakers. And we're meant to be people that are always fulfilling everyone else's needs. And just like you said, if we don't take care of ourselves, those people don't get the parts of us that they love.

And there's nothing worse than trying to love a woman that's 20. percent herself or 10 percent herself or five percent herself you can be a mother and you can be beautiful or you can be a mother and you can be somebody that expresses yourself through all the arts and crafts that people told you to put away and become an adult or you can do all of those things but the real contribution back if you really want to be nurturing and you really want to give the most to your family is to give them you at 100 percent oh wow give them your full version so totally amazingly agree with you and I can see

99% of the women nodding their head going on with you. Then there's the 1% of the ladies are going, well, that's not me. You know, I'm in a career. Well, take a look at your career. Like, I bet you at your career, you're nurturing and taking care of the people around you. Caring about them, loving them, doing three people's jobs and covering up for the people who don't work. So it's you too, girl. Trust me.

It's something. And by the way, men have this as well, but it is more, I'm so glad you said it because oftentimes superachiever women often aren't willing to express that thought to other women. And so it's wonderful that you give people that gift. That was a great conversation. And if you want to hear the full interview, be sure to follow the Ed Milet show on Apple and Spotify. Links are in the show notes. Here's an excerpt I did with our next guest.

Welcome back to Max Out, everybody. Today's show is going to be special because by popular demand, the gentleman to my left is here. I'm so excited about today. Thank you. Telling this meet. Good, because this is one of the most gifted, talented, incredible communicators on earth. But as I've gotten to know him as a man, I'm more impressed with you as a man.

Thank you. Your humility and your giftedness is so extreme. It's so beautiful. So everybody, I think you know who this man is if you're watching this. But if you're listening, you don't know yet. This is Inky Johnson. So thank you for being here, my friend. Pleasure.

Thank you so much. It's my honor. And if you don't know Inky's story, everybody, be prepared to be moved and inspired. And I cannot wait for today. I cannot tell you, I told you off camera, how many people have requested to get you and I together. And so here it is. We've satisfied the masses. That's awesome.

You talk about often along that line, but talk about process over product for a second. I love this right here. Absolutely. Yeah. And so for me, the process over product deal is about eliminating the outcome, right? Not being driven by the outcome, not being driven by the product, whatever that is. And so the way that came about was after my injury, I got placed in a two-year process. And so with a brachial plexus evulsion, nobody did.

knows if filling is going to come back, really. Nobody knows if movement is going to come back, because all of them are different. And so what they'll do is put you in a process and see what happens. And so they said, Inky, we'll put you in a two-year process, order you the best pieces of equipment on the planet, and you just show up five to six days a week and do it.

We don't know what's going to happen. We're not telling you when you get done, you'll be able to work your arm again. We don't know what's going to happen. Go to five to 10 people you love and respect, tell them the situation, see what they think. I went to five, 10 people I loved them respect. I told them the situation.

All of them said, don't do it. I said, why? And I knew they loved me. I knew they cared about me. They said they can't guarantee you nothing. They said, they can't guarantee you that it will work. I said, I thought true courage was the ability to start something without any guarantee of success. Like, I thought that's what a warrior was.

Like, being able to walk into a situation, being able to start a process, start a business, and they don't need you to guarantee them anything. Right? It's not driven by the product. It's not driven by the reward. It's driven by the process. And so a year and a half into the process, my mentality was concrete. Right? Like I didn't need anybody to guarantee me anything. Right? It was process over product, concrete commitment. The ability to start something, stay focused, stay the course, and you don't need anybody to guarantee you a thing. It's driven off your integrity. It's driven off your character. And it's driven off of what you represent. Thank you, God. Yeah. That's why you're here. Right there. Right there.

Right there. Right. Right. Right. There's always, always pray in an interview for me. You ask me, why do you do this show? He asked me this. Why do you do this?

I said, for me. Because every once in a while and every few interviews, there's like a moment where I go, oh man, how come I never thought of that? Or that's new for me. That right there, would he just described? Everybody, go back, rewind about two minutes and replay that. That thing you just described is the separator from the people I know that get over to the other side of their life in some way. Change the relationship, their body, their faith, their money is they don't need a guarantee.

They'll go through a process not having to have the result guaranteed to them. It's their ability to be willing to go through a process and step into the unknown. Whereas most humans, and you know this too, you solve us even in football, you see it every day in your life. They won't, they tiptoe into the process, but they won't give everything of themselves because they're not sure about the payoff. Successful people are willing to step into these spaces of the unknown longer with more commitment than the average person does to win. End of story, big time, combined with faith, combine with these other things we're talking about. See, that's why I do the show. Right there.

Guys, trust me, that's a huge point in your life. You need to evaluate what this man just said in some area of your life. Are you in a relationship still because you're so afraid to be alone? Right? Are you so afraid you'll stick in this crappy thing you're in because of the unknown of where you are. You're going to stay in this career but you know isn't your calling. You know isn't your, everyone knows it, but you're so afraid of this unknown space because there's no guarantee where you're going. And someday you're going to wake up and go, man, I spent all this space and all my time in this known space where all.

All the love, all the joy, all the juice of life is in the unknown. So good. Okay. Before we start the interview with my next guest, just want to remind you all that you can subscribe to the show on YouTube or follow the show on Apple or Spotify. We have all the links in our show notes. You'll never miss an episode that way. Now on with the show. Welcome back to the show, everybody.

Today's going to be just tremendous. This is somebody that I wanted to get to know for a long time and pick his brain. We've got a bunch of mutual friends. and I'm really excited that he's taking a space into sort of beginning to share more of what he's learned in his life and the journey that he's been on, which is a freaking remarkable life journey with some of the most amazing stories I've ever heard in my life. By the way, he's also an Academy Award winner, Best Actor. And so if you don't know who he is, you've been living under a rock for a long time. And today we'll unlift that rock and you'll get to know him a lot better than you probably ever have before. Matthew McConaughey, welcome to the show, brother.

Ed, my like, good to be here with you, huh. I was reading your stuff and I'm like, because I talk a lot about happiness. In fact, my podcast that's out today is about happiness, this Harvard study, longest study in the history of mankind, 85 years. 85 years study. They took a thousand privileged kids from Harvard University, a thousand young boys same age from South Boston, underprivileged families. And they studied them for 85 years. A fascinating study about who ended up happier and, you know, who lived longer and who's well-belled. being and what made them happy. Actually, one of the kids in the study was JFK. No joke. It's an amazing,

amazing study. It's worth listening to. However, it's around happiness. And you make this distinction, this is why your work, it's really unique. You make this distinction between joy and happiness. And I have never heard this before in my life. To me, they've sort of been very similar things, but you correlate happiness almost to like, we get happiness if we done something, whereas joy can be president. And he talk about that for a second. This is awesome. So happiness, as most of us are taught or most of us see it, myself included, is result oriented. If then, if I get this, then I will be happy. If I reach this goal, then I will be happy. It's almost like a t-da-a moment.

If I get enlightened and spiritually, then I will be, ah, namaste, whatever it is. And over and over in my own life and from other mentors and wise men and women in the world, there's no ta-da moment. There's no hill that you get to the top of and you go, ah, finally, I did it. Because what do you see on once you get to the top? And that thousand other hills or another one that's taller, you're like, oh, so you immediately upgrade your iOS of happiness and you project it into the future again for another hill to climb.

So it's a moving target that you're constantly chasing. Now I'm all for the chase and the setting of goals to go reach and the writing of headlines early to tell your story towards that. But what I've noticed is joy is more the verb. Joy is the doing of what we're fashioned to do and enjoying the process. of the doing. And if we can get out of our mind that there is a finish line and just enjoy the race and chase ourselves in this race and go, the best we can do is get to the end of this life and say, look back and go, well, I didn't make it to the top, but how many stairs did I ascend? Or how wide did my stairs reach or how deep did my roots grow? Just hally it up. Hopefully we're in the black.

hopefully we're in the asset and if there's life after this hopefully the prime mover's going well done but i mean i think that's as good as it gets it's that it's that it's my problem with extra credit today 4.2 gpas and participation trolleys no 100 the top is as good as it gets there's no such thing as 110 percent maybe we ought to bring back d's in school you know what i mean it's like you're right it's like if we're gonna if we can make a B plus in this life. That's damn good. Or if we can get,

but we're never going to make, we're never going to get perfection. We're never going to reach 100. We're never going to reach the top of that staircase. And that is what we call happiness that we keep bumping forward. But if we can enjoy the process along the way, I find that you don't reach lower levels than if you just chase happiness. You actually reach the same levels or more.

And you had a pretty damn good time on the way. So true. I got to tell you, man, that is wisdom. I think I figured out a version of that, but I wasn't, I'm 52 next month. It took me till my 40s. And I'm like, wow, this finish line keeps freaking moving. It keeps moving. Like, no, once I've got this, or once I've got a jet, or I'm living at the beach,

or I've got this award, or this many people know me. And it kept moving. And I'm like, this is insane. And to your point, when I started to give myself the gift of, I thought, man, if I don't keep moving the finish line, I'm going to lose my drive. I'm going to lose my drive. So this thing, even though it hasn't brought me a lot of bliss in my life, it sure keeps me driven and hungry. Yeah. And if I let go of this finish line mentality, if when I get their thing, I'll lose my drive and ambition. And to your point, I couldn't have been more wrong because when I started to give myself the gift of joy in my home, in my life, and my emotions on a daily basis, I accidentally.

found I had more energy to pursue the achievements that I wanted my life. And I wasn't so damn tired every time I finally got to one of these artificial finish lines. Amen. And you know, I hear you on your 40s. 40s were a great customizing decade for me too, where I actually learned to trust, hey, buddy, if you quit pursuing that actual result, you're not going to lose your work ethic. You're not going to lose your drive. You're not going to lose you want to. It's just going to be more natural through the day. It'll actually be more instinctual. And as you say, you don't reach it and go, you kind of get up there and you're kind of going, oh, is this it? It's the old, what's the best round of golf you play? Say you're 10 handicapped and you're and your and you're and you're and you're and you're

five over on 16 T-box. You're going to ask you a better round if you don't look at the scorecard. It's so true. When you're walking off of 18 green heading towards the next T-box and someone has to remind you, dude, rounds over. You know, I found it in my career. When I started, I had a little six-year run there. And even with Dow Spires Club, I was not chasing result. I was like, F the results, man. I'm on my heads down in the process and let the results be. I got more results when I quit chasing the result. I didn't lose my drive. I worked as hard. I definitely worked smarter. There's a great example in that Jared Leto, who won Academy for Best. a sporting actor in that.

Guess when he and I met with rap of shooting on the set, the last day. That's a rap. We were, he was the character. I was Ron. He was Rayon. We said, hello is Ron a Rayon when we met two weeks before we started filming. We filmed for five weeks.

All of a sudden, they reeled rap that night and he and I looked at the idea and said, okay, see you tomorrow. And they do, it's like, no, no, no, that's a film rap. There is no tomorrow. And I stopped and looked over and Jared stopped to look at me and I walked up and I went, McConaughey. And he goes, Jared, nice to meet you.

Come on. Both just head down in the process. So not only are you separating from what the outcome is, you separated from a lot of different things. That is bananas. So you separate from outcome and kind of like, given a crap about what they think also. Like, that's a really hard thing for most people.

our culture today where everything is supposed to be validated. Did this post get a like? Did it not get a like? Did it, you know, this obsession almost with what people are thinking about, I actually think the result obsession is of what people think about me obsession. Like I work with some PGA guys and their fear of missing a put and I'm like, you're not really afraid of missing the putt. You're not even afraid of losing the tournament. You're actually afraid of what people are going to think about the fact that you miss this put that you're supposed to be making. This obsession with what are they going to think. I think also causes us to hyper focus on the result

because we want them to think good things about us. Society has us living in the third person. We're all running. We're pulling Leon Lutz in the Super Bowl. We're returning the kickoff for a touchdown, looking at the Jumbotron at the 50, wondering if we're going to make it on SportsCenter best plays. And that's just when we get tackled from behind.

when we quit behaving and just doing the behavior of the process and taking the action that we're doing. Look, when I'm doing it, and I think when most people are doing it and end the joy of the process and head down, it's a vacation. Because it's solely subjective. It is, I'm on an island. It is literally a vacation to have a singular obsession when you're doing that thing. Now, I understand it's a privilege. I have a wife who, when I go out to go out the door, if I did work, she tells me, I got the kids, don't look over your shoulder, go kick ass. That's a privilege.

I understand that. But when we're taking an action, we have to do it or to do it with pleasure and enjoy and stay in the present of the action, it's again, it's the joy is if you bump the finish line almost to an unreachable place. If you bump it, you know, Bo Jackson didn't just run across the go along. he ran across the goal line and threw the tunnel. Tunnel. You know what I mean? Snipers don't aim at the target. They aim on the other side.

Therefore, you never choke when you're on the goal line, so to speak, because you're like, no, the finish line's way down there. And all of a sudden, someone has to tell you, no, you cross the goal line, you scored. You're like, oh, I did. I thought we had to go another 40 yards. Now you're on to something right there, brother.

That's that whole concept that when they wrap shooting, you're like, we're wrapped? Right. I'm coming back tomorrow. Yeah. Yeah. I got to tell you, I think what it gives you maybe is freedom. I think there's a freedom.

It's a freedom when you're totally emerged in a process and not so concerned about results or outcomes. It creates a freedom. And then that science, you can actually navigate in an art form when you're in it. I think that allows the art to sort of take over the energy, that whatever it is, when you're totally free. By the way, are you guys getting this? This is stuff that you don't hear everywhere.

Really anywhere. That was a great conversation. Be sure to follow the Edmyset show on Apple and the, Spotify. Links are in the show notes. You'll never miss an episode that way. For 50 years, Canadians have wondered what the names of IKEA furniture mean. Like

Natopa, the guardrail for children's beds. Natopa means giving your favorite person room to grow. It means their safety and your piece of... No. In Swedish, Nat-Opa means night monkey. Mark!

IKEA, 50 years of Swedishness at home. Look. He's wearing little pajamas. So cute. When West Jet first took flight in 1996, the vibes were a bit different. People thought denim on denim was peak fashion, inline skates were everywhere, and two out of three women rocked, the Rachel. While those things stayed in the 90s,

one thing that hasn't is that fuzzy feeling you get when WestJet welcomes you on board. Here's to West Jetting since 96. Travel back in time with us and actually travel with us at westjet.com slash 30 years. Welcome back to the show, everybody. I have a man here who's become such a dear friend of mine and a trusted advisor. I've only had one other person on the show three times. So you are now breaking a record, brother. You are a ratings machine.

But more importantly, you bring such value every time you're here. And when we're done talking, every single time we've done this, I go, oh my gosh, this is going to get millions of downloads because it made me better. And every time I'm with you, I feel better. I smile more. I feel better about myself. and I learn things about how to win, how to succeed, how to persevere. So, Dean Graciosi, welcome back to the show, my brother.

So good to be here. And I have to tell you're the best, you're the most gracious host ever. And to this day, still are two podcasts. Every day, I send you some of them. Every day, I'm like, best podcast ever, best podcast. And I've been on a lot. And it's because you're so gracious, because you care so much. And the reason people are following you and listening, and I know I'm speaking for the

people listening is because they know you care. Thank you. They know that you have me here for a third time, not for any other reason, except you think it will bring more value. And I hope I don't let everybody down. You've got a lot of options. You're here with us. It'll bring more value to them.

And that's why I love your success. I love how your book is crushing it. Thank you. The world needs more, Ed. I got one last question for you. And I want you to answer this in all sincerity. I know you always do, but this is a biggie. Is it all it's cracked up to be?

Let me tell you what I mean by it. You know, having a loving relationship, becoming a world. wealthy man, you know, making the contribution you make is a tremendous amount of work. And there's going to be a season in one's life where it's not all those things and you're going to be working and working and working. And there's this part when you're doing it, you're like, is it even really worth it? Is it even really worth it? Because I think oftentimes we've all met that one rich person who's all so miserable,

which there's a lot of them. They get a lot of money and you're like, I don't even want to be like them. You know, I was a server as a bus boy at the whole enchilada in Diamond Bar when I was in high school and college. And it seemed like a lot of the guys with money that came in were the bigger jerks. Yeah. And it started to make me think, I don't even know if that's worth it, you know. And the reason that it seemed like, because the real rich guys didn't act like rich guys. Yeah.

So when they'd come in, I didn't know it was that guy. But I went through a phase of my life that I think because you're on the other side, it's easy to forget. But I think there's a lot of people that are considering coming to this challenge, considering change in their life, they're considering it. And then there is a part of them where they're like, I don't know if it's worth it. So I'm being, I'm going to you to answer this honestly. Is it? Or is it different than you thought it would be getting to this other side?

You're on the other side. You don't feel like you are, but you are. You're very wealthy. You got a beautiful family. You know, you make a difference to the world. You got rich friendships. Your life's not perfect. You know, the day to day of life can be really difficult for all of us.

but was it worth it and what's it feel like to get to the other side? Sell us the dream or the nightmare of it. Yeah. Beyond worth it, but questioning it. I've questioned it on and off since the beginning. And there are only moments of questioning it. And then you get clarity and realize the other side. So here's what I'd say is if someone's listening to you, Ed,

what you've done, and I want to say this publicly, what you've done so elegantly to help the world see is that your, visibility, your notoriety, your podcast being the top podcast, your book, people get to see someone who's been wealthy or is wealthy and also an amazing human being. Thank you. And success without fulfillment, success without joy, success without balance is probably the brokest you could be. So here's what I'd say.

Where I'm fortunate is I started working on me at the same time I was working on making money. And I think that is the good. gift I would I would love to share with all of you. I believe all of you, every single one of you has the desire has the opportunity to make unlimited amount of money. I know that sounds it's easy like it's easy for you to say now, Dean, but believe me if Ed can make it, Dean can make it, we all have this amazing opportunity. But I'd say work on you as much as you work on marketing, as much as you work on sales, because when you find that harmonious balance and

you know, we both I, I, you probably too, I've been off. I've had more money than emotional intelligence. Me too. And right? And that's not a cool thing. And some people have great emotional intelligence, but they can't make any choices

and they want to do more. They want to donate more. They want to travel more. They want to retire their husband so he has to stop working this crappy job. So they have the emotional intelligence, but they don't have the money to give him the freedom. That harmonious balance of two,

I mean, it's the greatest gift you could give anyone. It's why we're doing a free challenge. It's why Tony, listen, you don't have to work. Tony doesn't have to work. I'm blessed. I know it sounds like,

hey, we're a bunch of rich people. It's not that. Like, I'm working harder now than I've ever worked in my life, and I have more now than I've ever had in my life because I want other people to see that you can have this rich balance where you can have a...

I mean, I just got here. I don't want to get a spoiler alert, but I just got to meet your kids for the first time. Right? I met your wife a bunch of times. I got to see your kids. And watching that you get to bring this family that you shifted this generation.

You have two humble children. Thank you. You will always question it. Problems will never go away. One thing I want to say, you will just get better at handling bigger problems. You want to make more, handle bigger problems, right? So you will handle problems more.

You will turn into someone who wants the bigger problems because you know there's a bigger paycheck on the other side of bigger. You solve a bigger problem, you get paid more, right? So problems won't go away. I'll tell you that. You'll just handle them more. Like you said in your book and like Jim Rohn said,

for things to get better, you've got to get better, right? So you'll get better at doing those things. You will have times where you question it. But every day in my life I wake up and I'm so effing grateful that I get the freedom to do what I want to do to coach Little League, to drive my kids to school, to do what I want when I want to do it. And that's that's the ultimate freedom and I would die for it, Ed. Great answer. I'm so proud of you. Very short intermission here, folks. I'm glad you're enjoying the show so far. Don't forget to

follow the show on Apple and Spotify. Links are in the show notes. Now on to our next guest. All right, welcome back to the show, everybody. So today's a special day for me because literally one of my favorite people I've ever met in my life is here. It's a man that I hold in the absolute highest regard as a man. He's somebody that I look up to that I admire the way he lives his life, the way he conducts himself. He is also, a lot of you ask me all the time, who's your favorite speaker in the world? And for me, it's this man right here. I think he's the best speaker that I've ever seen in my life. I told him he could read a menu and a restaurant and I would just melt. He's so good. And this conversation is going to change your life with the great

Inkey Johnson. Inkey, welcome back to the show, brother. Man, thank you so much, man. You mean a lot to me, man. Like, I just, I shared that with you prior to, but I wanted to share that camera as well, man. You mean a lot to me, man. This moment means a lot to me. I'm grateful for you, brother.

Thank you. I am. I feel that. I accept it. I accept it. I just wish we had more time together. No doubt, man. We run into each other a couple times a year.

So I'm going to ask you some personal things. It's about you, like, because you're always this perspective person for me. During the pandemic, you checked your phone. I think you end up looking at your phone as the way the story goes. And you're like, man, I don't have any pictures in my phone. Absolutely. And so different stories hit people different ways.

I wanted you to tell the story. What it meant for me is I was like, man, for me, I don't have enough mental pictures either. Like, I've been in a lot of places that I wasn't even there in my life. In other words, I've not always lived by being where my feet are. So that piece of concept for me, I was like, wow, man, And I, too often my wife will say, do you remember when Bella? And I'm like, no, she goes, you were right there.

She was four. Yeah. This is important for everybody to hear. Because everyone thinks my life. It's real? No, I don't. I literally don't remember that. She goes, you were sitting right there.

I'm like, it's real. I wasn't there. And so when you had this post about this, I was on your podcast, your post, I'm like, man, not only do I not have a lot of my phone, I don't have enough in my head. I was 52 years old. There's not enough pictures that I got to hold. on too, for being present in different moments. But for you, it had a different meaning.

What was your reflection on that when you looked? That's good luck, man. Thank you. I want to challenge everybody when you get some time, just go pull out some old pictures of your children, spouse, family, and just look through them and just pay attention to the way it makes you feel. Right? And so for me, when I went through the pandemic,

And I was looking through my phone. And, of course, the industry that I'm in, you in, got hit, right? Can't be in a room with more than 10 people, you know. And of course, you can speak virtually. But when you're in a room, like, it feels different. You feed off the crowd, things like that. And so I was doing virtual stuff, but I couldn't be in a room and I was missing that. But also, I was looking at my phone and I was like, man, I don't really have pictures.

I've been to a lot of places, but I don't really have a lot of pictures of the places. Like, I might get a picture here, a picture. But I didn't have pictures to where I could look and be like, man, I really enjoyed that. I said, man, you know what? After the pandemic, like, I'm going to have fun and I'm enjoying the moments and I'm going to get more pictures. And so I speak to one of the moments that I have been speaking of Bama since 2015. And I didn't have a picture of saving. And this last year that he retired, I went to speak and we take a picture in the office.

Thank God, you didn't know he was retiring. I didn't know he was retiring, right? And I got the picture, but it just shows that I said, I started this year, Ed, and I said, no, John does the one word every year, right? Yes. And I was like, man, this year my word is going to be fun, man. I love it. Like, I'm going to have fun with what I do, my work, the places I go.

Like, I'm going to have fun. I'm going to enjoy it, right? because the type of person I am, I can lock in, I can look at the task, I can get it done, but I didn't always have fun with what I was doing, right? And the pandemic made me realize that. And so after that, I was like, man, you know what, I'm just going to enjoy and have fun with my work in the process of doing it and getting it done. I'm going to take pictures more.

I'm going to look at those pictures. I'm going to enjoy the moment. So it was just about enjoying the things that I was a part of. Me too, me too. And I got to tell you that it impacted me on that. Like, I haven't had enough fun. I mean, I've kicked some tail in business and had some great experiences, helped a bunch of people?

At the end of the day, you got to have some fun. Like, that's why I do this show. Like, the people ask me all the time. One, I could have friends on like you. It makes me emotional that I get to do this as I say that. But also, like, I learn a lot. There's moments at almost every conversation where I go. That's me right there.

It makes me grow. That's why I hope you all keep listening, by the way, at the same time. Okay, something on your show. I told everybody I was going to get through a lot of stuff with ink today, and we're already running out of time. This thing just is flying by. So I'm going to mess this up, but it was something that was discussed on your podcast

between you and the co-host, okay? And I'll mess it up and then you clean it up, okay? But it was something like the difference between my preference or my principle and purpose versus principle and purpose. Yeah, yeah, principle and preference. Okay, give me that. So we were talking about how, you know,

people operate sometimes off of emotions. And he used the word preference. and we talked about principles. When you have principles, you're guided by principles. And I was telling them about an example. I was talking to someone, and they were just writing situations off, writing people off, right, writing things off. And I was like, man, you can't live your life that way.

Not that you ignore how you feel because those are your emotions. You stay true to it. But you have to operate by some principles and you have to be guided by something as a person. my grandparents used to always say to me as a young man, Ed, if you don't stand for something, you fall for anything. And that was their way of saying to me, and you have some principles that you're guided by as a man, right, to where you don't go out and you ride the emotional rollercoaster in life because you're not guided by anything, right? It's like I read something recently, Ed, man, it blew my mind. It talked about self-discipline. And it said with self-discipline, oftentimes we want the pursuit, right?

If you're trying to be disciplined in something, you want the pursuit, but you don't always think about what you need to go without, right? You think about the pursuit. I'm going to be disciplined. I'm going to work. I'm going to pursue something, goals, dreams, aspirations, but you don't always think about what you need to go without. And I think when you have certain principles in place, when you encounter things that don't

align with your principles, you can go without. But when you're not guided by principles and you're guided by emotions, you ride the emotional roller coaster, you accept anything, you find yourself in situations that don't feed you. Your words fulfills you, right? And you're accepting and you're doing anything and you find yourself with this void. And so we talked about preference, principles, emotions, principles. Love it. Just being guided by something, man, as an individual.

That was a great conversation. And if you want to hear the full interview, be sure to follow the Ed Milet Show on Apple and Spotify. Spotify. Links are in the show notes. Here's an excerpt I did with our next guest. Welcome back, everybody. Today's going to be amazing. I have a really good friend here today. One of the most downloaded shows we've ever done before because he'll surprise you. You know him from television. He's an incredible television personality with ridiculousness and a million other projects that he's done. But I don't know him from that. I know him from his brilliance as an entrepreneur and as a human optimizer of himself, of time, and in everything connected to his. him and he's a very very good friend of mine and I love my conversations with him he's one of my

favorite people I've ever met in my life to talk with if not my favorite and I thought today I just let you sit in and I'm one with us we're going to talk today with the great rob dear dick welcome to the show brother hey thank you for having me it's nice to to go from lagoon is a beautiful place to do a show but it's it's nice to come to Hollywood into the fancy studio as well this is more your like comfort level isn't it like this Hollywood thing So you were saying to me. No, it's not. I stay away from this area of the city.

You know what I'm saying? And I'm driving over here. I'm like, man, I haven't been here in forever. Look at this place. I think that one, it certainly has changed over the years and it hasn't improved, but that's probably a whole other conversation. But we are going to dinner down the street from here, so you have to make sure I stay safe. Yeah.

And again, I've arranged our dinner on the other side as we enter Beverly Hills. So it's a much quieter and peaceful location. Thank you, sir. More on your level. One of the things I'm learning from you, I want to go right to some of your stuff. I'm a work, lots of hours guy. I'm a pound it. Let's go grind. Bingo. And you're like, hey, that's not exactly how it works, bro. Hey, there's a better way. And so why don't you share with us the better way, what your theory about hours and time and and and also the value of a

minute, the value of time. Yeah. It's it's funny because, you know, I'm, And sometimes I'll watch your stories, and it's like, I don't feel like going today, but I got to get up and I got to make it happen. And I'm like, man, why are you don't feel like, why are you putting yourself in a position where you don't feel like going today? You know what I mean? Yeah, it's fair. You know, because, you know, I almost like to look at myself. I've evolved into like a blend of sad guru, Ray Dalio, and who's the great, the good doctor that's. tapped into the quantum field or...

Dispenza. Despenza. I'm basically a combination of all three of those. Whoa. Dahlio, Dispenza, and Sad Guru. Right. Hello. That's...

That's me, the best combo ever. Look, when I think about what's intersected through me, it's that analytical, like, data-driven side of Dalio, it's the tap into the quantum field of dispenza, and it's the, hey, the reality you experience today is based off of every action decision that you. you have made in the past that is the sad guru's sort of karma concept right and and to me you know if you want to have a truly rich fulfilling life you you have to find joy in every part of it and in order to do that you have got to to use your time with absolute intention and so for me it's it's it's everybody knows that it's the only resource you got it's the only resource that's limited man you're locked up

And for me... Is that your impression of me? No, that was like a middle ground one. You know what I'm saying? But I was halfway in it. I was halfway in it. I pushed you towards like a wrestler voice. You know what I mean?

But I'm... When I started tracking all of my time, my life changed. Right? Because it's like I used to design what I called the rhythm of existence, right? So I built the rhythm of existence in 2015, which was essentially the operating system for my life. And so it had all these principles and had all these things that I would do with my time and then I would create a rhythm of the year, like when sort of all the constants were and when

the variables would happen, you know, because your life flows around weekends and holidays and birthdays. It has this cadence that you can build sort of your time around, that you can get better and better at predicting how to use your time more efficiently. But boy, I started tracking all of it. I would just, you know, I plan a lot of it and then I would be highly adaptive and adjust it. But the thing that I started doing every day is just tagging every hour and what did I do? And I eventually found somebody in 2020 that heard me talk about it and came in and wrote a script that went into my Google calendar that pumped that thing out into a dashboard.

And now I could see how I used my time on a weekly, monthly, yearly basis by hour and by a percentage. And so that that began to create this really interesting clarity as it related to like the time matrix from a percentage standpoint, right? If you have, you know, 8,760 hours in the year and you do something for 365 days a year for one hour, it's 4% of your life, right? If you, you know, sleep seven hours, it's like, you know, 28% of your life. You know, if you work a 40 out a week, it's 23% of your life.

So I began to see the structure of this time. And as you begin to understand and design it against how you want to use it, you begin to question it's efficacy. How high of efficacy are you using with this actual time? And then when you decide to do something, you start thinking about it in second and third order consequences. right because we'll get excited about an idea that we want to do and we just think about the idea we don't think about the time energy and mental capacity that it'll take from and then the long tail of that because once we commit to something what happens we could be trapped by it right and if it ends up taking way more time like it could end up being detrimental to your overall well-being

and your balance in your in your mind right so for me as I began to do all that and really look at the time matrix, I began to put value on every bit of that time. And then I began to assess that time by how did it make me feel qualitatively. And that then began to make me continually adjust how I designed the time. Because what I realized is what's happening. The world's changing. You're changing at all times. You're evolving.

Everything around you's evolving. So you can't just make one great schedule. And there you go. You did it. You have a perfect time management skills. Like, you're constantly need to be adjusting how you use time and the value of that time and, and how you see you should spend that on an ongoing basis or on an ad hoc basis. And you have to continually design it better and better over time. And what I did was grow the skill set of continually optimizing time and assessing it and redesigning it that allowed me to get more and more efficient so i could go from you know doing 250 episodes of tel avid doing you know 52 podcasts managing you know you know if i have

core six companies that i have to be actively managing inside it to go along with all my other pursuits and still do that with only 23% of my time you know what i'm saying like that is in where you now have gotten so efficient that you choose efficiency over anything else. You might give them an example because I know it. Like for example, like when I've come to you with different things like, hey, I got this TV show you're like, well, how much of your time is it going to take? How does it make you feel? What's it going to cost you somewhere else?

You know, what percentage of it is for you? Even when we first started here, even this podcast, I'm like, it's this percentage of my time. It's this percentage of my income. However, it's a big percentage of joy for me. Yeah. But in your case, if you don't mind, you don't, it's okay. but like even the way you shoot your show.

One of the things, when you hear this man talk, he has as big a life as about anybody that I know. I mean, he's got a show where he shoots a bazillion episodes. He's in the production side. He's on the talent side. He's got the Deerick machine. He's got his investments. He's got different business.

He's got a core. And he's a very, very active father, very, very active husband. He's got a public persona to keep up. He's got a social media. He's got a podcast. And that's just like some of it. Yet I don't know anyone who, navigates their life more seamlessly and beautifully than you do.

I don't. But you'd make it, it wouldn't seem that way. So give us a practical example for you, like on the way that you scale time, like for your show, what you did in the way that you shoot it and the gaps in between shows. Is that too personal? No, no, no. Just share that. Because I want people to think, okay, that sounds really good theoretically.

But like, I'm trying to get my startup off the ground. My kids are in soccer. You know, I've got the gym I got to get to. So what does that look like practically? I actually begin to navigate it. Yeah, look, I think, you know, like, it's every bit of your life has the ability to be designed into time. You know what I mean?

And yes, things are going to come at you that you need to change. And then everything you want to drive to automation, right? Everything in my life, I try to drive to automation. And then when I feel friction, I try to, I go to optimize it. And when I feel friction, I apply a system or a solution. and I just keep doing that over and over and over to reduce all friction and drive everything to a much higher state of efficiency, right?

And the show itself is this beautiful example of... I used to shoot 60 episodes a year and it would tear the soul out of me. It would tear the soul out of me. I didn't even want to shoot the show anymore. I didn't want to shoot the show anymore because it just took too much energy. It would be five weeks straight

where I would shoot like four days a week, And it would just like, I would be, at the end of it, I would be so exhausted and be like, I don't even like enjoy doing this. Like, I don't care what it pays me. It's like, it's too much of my energy and well-being, right? And so I began to just look at ways to make it more and more efficient and look at the things that bother me. Because we used to shoot two a day.

And then we would, you know, shoot for an hour, do all these pickups in between. Then I would stay for an hour. and then do voiceover on the stage for an hour. And then we would break for an hour. Then I would do the whole thing again. I would get there at like 9, 30, 10, and leave it like six. Right. And then that would be a five-week stretch of like four days a week and just terrorize me.

Then I'd have to drive out to Glendale to get prepped for the shows and spend three or four hours going through all the shows. And I just slowly kept looking at every possible thing that I could opt to. And it started first with how they built the shows and presented them to me. And I got to, instead of driving out to Glendale to look at them, hey, let's start doing it online and send them to me. And then it's like, start presenting them to me in this structure. And then it got to the point where I stopped even talking to them. They just would send them to me. I would review them.

And it went from three hours round trip to do it to 15 minutes. This is Rob right here, you guys. This is the stuff. And to then actually shooting the show. Then it was like, how can we make it more and more efficient? All right, I'm not, I'm just going to, to fire off a lot more off the cuff stuff that you can edit in instead of doing the voiceover. And then I took, you know, shooting the show for an hour, hour plus, and then do an hour of voiceover. I drove that all the way down to about 35 minutes.

Then I said, hey, how do we take, can we take one clip out of every single one of these, because we're only, we're shooting with six clips, but we're only editing four and five. And so we took a clip out of everything, drove the time down to 29 minutes, right? And so then it became, okay, you shoot two a day, let's shoot two a day before lunch. Then it was like, okay, let's shoot three a day before lunch. Then it was like, all right, let's shoot six a day, three before lunch, three after. And then now I could get six done in a day, and then I could spread out when, I shoot to where I only shoot a couple times a month, then, boy, now I feel like it's back in my

life, it's back in my rhythm, it's no longer taking energy, it's much more efficient to get prepped for, it's easier to shoot. The energy's not gone because I shoot it so quickly that the energy's good, pop into the next one, but I just kept looking at way, after all these different ways that I continue to optimize and optimized. And then now going into next year, I'm going to start shooting 336. Okay, and I'm going to shoot 8 a day. And so I was like, I don't want to give up any more time. Where can I save time?

We have 15 minutes between the shows to change wardrobe. So if I eliminate two wardrobe changes and in between the shows and 15 minutes at lunch, I get back that hour and now I can shoot 300. 36 in the same 42 days, five hours a day, as I did to shoot the 252, with prep time the night before and drive time there and back. That is 4% of my life. Before we start the interview with my next guest, just want to remind you all that you can subscribe to the show on YouTube or follow the show on Apple or Spotify. We have all the links in our show notes. You'll never miss an episode that way. Now on with the show. Welcome back to Max out. I'm Ed Milet and I'm so excited to bring you the program today. The man to my left is literally one of the most interesting men in the world. And at least for me, I can tell you that for today, it's been something I've been looking forward to for a long time to pick this big brain of his.

You probably recognize his face and most of you know his name. This is Rob Deerdick and this is a guy who at 16 years old dropped out of high school. He founded a professional skateboarding league. He's been a professional skateboarder. He's got 21 Guinness World records. He's a media stud. He's a rock star in the entrepreneurial space. He's a branding master. But most importantly for me, this is a guy who's a tremendous husband and a great father. And we're going to pick his brain about how he's accomplished all of those things here today. So thank you for being here, brother. Thanks for having me. I've seen it in video now to experience what it's actually like to be here

live. It's so much more beautiful and remarkable than I could ever imagine. Thank you, man. I appreciate that. So usually when I interview somebody, You know, they've accomplished something in their sport and we talk about that. Or they've accomplished something in business and we talk about that. The complexity of what you've done. I wonder, and it's probably even a good thing that you don't always just step back and go wow, right? But the complexity of, and how many times you've remade yourself? Because that lesson at 24, that lesson at 16, I think there was another lesson when you're

preparing yourself, we're going to talk about later for finding someone like Brianna, that whole thing. See, I had this really weird thing happen. I'll tell you, when Max was six years old, I was at this car. wash and there's a really nice guy to see there all the time on Saturday. The old guy, turns out he's about my age now, but at the time he was old to me, and just at a nice and he says to me, he goes, hey, enjoy the six year old, because when he turns seven, the six year old's gone forever. And when he turns seven, or when he turns eight, the seven year old's gone forever.

And you've got little kids, you know, man, they just keep becoming these different versions of themselves. And I remember saying back to the guy without trying to be disrespectful, I said, back to him, I said, so when did that stop for you? Yeah. And he just stared at me, kind of blankly. And he goes, I don't know. And I said, you should figure that out.

And what I respect about you is that you have not settled. The 18-year-old version wasn't the same at 24. The 24-year-old man doesn't even resemble the 43-year-old or the 44-year-old or the 24-year-old, right? It shifts all the time. I respect that about you. So that happens. And then you go on from there. We can't document your whole life.

Let me say this to that, too, right? Because I think I've heard you say before about how you're in pursuit of the vision of, you know, something to the effect of you're pursuing the vision of the man that you expect yourself to become, right? Something to that effect. And I would say when I finally shifted to that, that in that pursuit of that individual, I also knew that that individual was slowly changing with the experience that I was having, pursuing it, right?

And it's not that it's this, you're pursuing something that's not attainable. It's with experience. and knowledge and understanding of yourself because you're on the journey just to master you, that the more you begin to master you, the more that ideal version of you begins to evolve too. So you're in this sort of relentless pursuit that's clear that I think at some point

it becomes fully optimized. The fully optimized version of yourself is who you will catch up with. That won't forever be elusive. Oh my gosh, that's good. And I think because we're so similar in that sort of idea, it's the moment I realized that, no, growth is actually one of your key attributes. Like, embrace it and enjoy what you're able to achieve, but know that that's not part of your makeup. Like, the relentless of pursuit is actually your makeup.

Oh, my gosh, brother. And that changed, it allows me to not. very difficult to look back and reflect because I mean I just enjoy the pursuit so much you know what I mean me Me too I've had the I've heard you say about this too You make me feel really good because although we're a little bit different personality wise You're probably the most similar person to me that I've met maybe ever and just that It's even hard to describe but we're both just so obsessed with this pursuit of growth and change and experiences and life and one of the things I struggle with is my memory

Yeah and And I know you do. So do a lot. I know like. The gift in the curse. It's a gift in the curse. I think maybe one of the gifts of it is I don't remember all my failures that just hold me back and I keep telling all these old stories. But I really do have a hard time remembering things.

In fact, when I get interviewed, the great gift for me when I'm interviewed is it forces some recall of memories I didn't have before. You have that too, right? What do you think that is? I don't know. But just talking it out, thinking about it, right? With somebody else that experiences it. I think it's more gift than curse. Now, it comes back to haunt you when you're trying to like remember the details, like on certain things.

And it jams you up a little. Where it jams me up at this state is I'm taking in and learning so much at a high level. And then it pushes out stuff that I could really use again when I want to use it for another situation, if you will, especially in business. But I also, it's also made me super conscious of stuff that I really want to know. that I want to remember and never forget that I tell myself that as I get there, right? Meaning when a major moment happens, you have to go ahead. In the engagement, getting wedding, children, like a moment with children. Like I'll, when I really, even just recently taking the helicopter to Catalina to celebrate

my three-year anniversary, like I kept telling myself as it were flying over the city and look at the ocean, like don't, like just feel this. like remember this look at this remember this so it's like I have to practice that and those lock in right yeah that's why you guys if I started to try to list for you the amount of moments that he can't remember but also that have been amazing in his life some of me you just would literally it is what he said earlier it's many many many many many many many lives right so I want to touch on some of them where there's lessons but I just I'm going to spend most of my time in your brain and in your heart. So, but you go all the way from, let's be honest, you go from Robin Begg, you got

ridiculousness, right? You got all of the moments that happened on all of these shows too, right? Fantasy Factory, like all of these different things. It's just, it's bananas. And so I'm going to keep in mind, fantasy factory was basically a moment generator. You know what I mean? From getting attacked by a shark to jockey in a horse for a race to like flip in a car for a Super commercial breaking a world record jumping a car backwards like getting towed into a giant wave and almost dying like all these crazy crazy crazy highlight reel that no human being on the planet earth has correct right is did you just hear what he said by the way just just slow that down just a second okay a mulled by a tiger bit attacked by a shark you kissed a bear on the lips I think

a kiss a bear right and then you're an easier one what so let me just stay on that just for a second because like Those are once in a lifetime moments you've had over and over and over again, right? So stay on that just, meanwhile, kicking ass in business, meanwhile founding a skateboarding. It's just like you make me feel small, which is awesome, right? And keep in mind, too, they are fully intertwined. What do you mean? How is that? I'm negotiating a deal, a five-year, like, multi-million dollar mega deal with Nike right before, like,

I got to hang up the phone and break a world record for jumping. on a car ramp to ramp 90 feet backwards, right? For a giant Chevy integration deal, that Chevy's going to do a deal for being a part of our league while launching a complete new company. It's like you're taking full calls in between this sort of chaos and sort of all aspects of your life. That was a six or seven year run of doing all this insanity while doing all of your business and normal stuff inside it.

So that's maxing out these different areas. The pun is intended, right? But like, so there are people out here who use the complexity of their lives as an excuse not to succeed in any one of them, right? So, oh, God, I'm a dad and I've got my business and I got my, you know, soccer league or whatever it is. How did you do that? So if you were to say, here's one of the reasons how I can compartmentalize and win in different areas, what would be one of the keys? Just sheer drive and relentless pursuit of success. Now, the problem with that was is here you are, you know, someone that can do anything.

You end up, you have the ability to do anything. So you end up doing everything. Then you end up kind of standing for nothing, right? So you end up meaning so much to so many different people. You're not even sure what you stand for. Like, is your passion business? Do you want to do stunts? Are you a TV guy?

Like, do you want to be the commissioner of your league? Do you like skateboard? Like, what is, like, I had to stop and realize that, because my hope was, if I just kept doing all this stuff, one of them would show me the way, right? So, and as someone that's so driven and whose gift is execution, the moment you decide to do something, you're going to do it. I'm going to do a cartoon and a toy line. Like, okay, I got a cartoon on Nickelodeon and a toy line in Walmart.

I got attacked by a shark to launch it. I'm going to do a new television show. I got this, I've read an article with Vinnie DeBone. I'm going to do this clip video show. It's going to be the biggest thing ever. Like, you end up doing all of these things, and you basically, behind that, there's 20 of them that aren't working, that you're putting that same energy of running into the wall with, right?

And furthermore, it's not leading anywhere since you're hoping one will determine what your future is, right? And I stopped and yes, I would look at myself as this highly conditioned stress athlete where you could put yourself under the deepest pressure and, you know, take on 50 or 60 things at a time and operate smooth and happy. But it wasn't until I looked deep within myself and decided what type of life do you actually want. It's easier to do when you're sort of in the midst of failure.

Totally. But you did it in the midst of success. Totally. And so this is what it does, right? It, when I finally transition to the next level, right? Or the fully designed version, right? Which I'm on my way, right? I'm exactly two and one half years into.

Then I'll speak about it and it'll be what I'm known for and what we talk about, right? Because since I'm in the middle of transitioning in it, When you look at my body of work, it is like so all over the place. You don't even, it's so hard to like land on what it is because the stunt aspect is really interesting. You know what I mean? And being a professional athlete and then like, oh, you jump up and, and now you're doing all these businesses.

We're partners together and this super innovative, amazing brand. Like, oh, but then no, you're still shooting nine episodes of television a week. You know what I mean? And like, you're still, you know, entering. your 12th, 13th and 14th season on ridiculousness, putting you at 10 years and 25 seasons and 500 episodes of television on MTV. Like, it's hard to put down, like, what does he really, what would he be known for when really you would know me primarily for MTV if you know business or you've had a conversation? Then you're like, okay, this guy's like tuned in.

Yeah. But my goal is to be known for the life that I created, the life that I lived and the way that I systematized it and built it that ultimately people could replicate in their own lives in the future. Yeah, the example is going to be bananas. I actually admire the diversity of your success. It's been a lot of fun. I mean, it's like.

Brother, come on. I mean, and I'll tell you another moment, too, man, when I, after I got attacked by that chart. Yeah. Because I'm like this is so dumb Like this isn't even this isn't even to be good like why am I doing this that's every stunt every stunt is like this isn't even that this is so dumb And then afterwards like no one in the world But I remember swimming up off of the looking down on the on that boat and stopping as I was swimming up and there's like 50 sharks swimming around telling myself just look and

Soap this into your mind because you won't never be back here again you know and and I have that to go along with the great photo of that like shark on my arm you know what I mean that was a great conversation be sure to follow the Ed Mylett show on Apple and Spotify links are in the show notes you'll never miss an episode that way welcome back to max out everybody I'm Ed mylet today's show is going to be ballistic so I am uh I'm sitting next to the real life dosakis man um one of the most interesting people I have ever met in my This man has a resume that is too long to even start the introduction with today. And we're going to talk about that today, like life resumes.

But to start, put it mildly, this is someone who started the company Marquis Jet. He ends up selling that to Warren Buffett and Berkshire Hathaway, started a water company that he sold to Coca-Cola. He's run 100 miles in one day before. He's a father of four. He's married to one of the most successful female entrepreneurs in the country and Sarah Blakely, the founder of Spanx. And most importantly for me, he is one of the most giving and generous people. with his time, his information, and his energy that I have ever met in my life. And I'm literally, look at this.

I'm getting goosebumps because I've been really looking forward today. So everybody, this is Jesse Itzler. Jesse, thanks for being here, man. Oh, thank you so much, man. I appreciate it. Have we had good conversations off camera? Yes. It's so good.

I wish we were recording the whole time. So, you know, the thing I didn't say, too, is I also think you're one of the greatest speakers in the world, too, from the stage as well. So any of you looking for speakers, this is a guy that you ought to be talking to. So you're going to get a flavor for that today. So let's help some people. Let's do it. Let's do it. You have this thing that I think, I think to the extent that someone has this thing I'm going to ask you about,

before we get into how you end up getting your first client, which is the best story of all time. But I think all successful people on some level, and to the extent you are successful, is the extent you have this thing, which is that you're willing to step into spaces you are ill prepared for. So it seems to me like you're willing to, you kind of think, like, if I get my foot in the door, then I'll figure this stuff out, right? Yes. Whereas what most people do, and this is killing you by the way. the way, I won't step into the door until I'm completely prepared, which is a total fallacy

anyways as an entrepreneur for sure, or wanting to become a rapper or have a music career or an artist or anything great. If you're waiting for a threshold of, I need to be totally prepared. Then I'll step in the door. You will be on the other side of that door the rest of your life. So talk about that. You have this sort of thing about you. You'll figure it out once you get in there. Yeah. Well, first of nothing happens if you don't get into the door. So you have to figure out how to get in the door. And I've always trusted the process that I'd be able to figure it out. But like the common thread throughout my journey as an entrepreneur in everything is I had no prior experience in anything that I did.

And for me, that was the greatest blessing. Because for me, it meant rip up the playbook. No one taught me how to do it. So the whole industry was operating the same way. And I always say to my employees, Sarah, my wife does the same thing. You know, if no one taught you how to do your job, how would you do it? Like if you ripped up the playbook and you said like how would I treat my customer? How would I go after and pitch this?

That's where innovation comes from. That's where innovation comes from. Everybody else in the space, they were doing the same playbook. All the brochures looked the same and we didn't know anything. We didn't know anything. So for us it was a greatest blessing. So I think experience is overrated. It's important, but it takes so damn long.

You know, and like if we would have waited to get three years on the front on the line and this, there have been for the jet companies, and we would have never done it. Wow, that's so true. You've got to start the process. As an entrepreneur, I think, like, the number one thing is start. You never have it all figured out. It's never the right time.

You never have enough experience. But if you let that slow you down until you have, it's the right time and the right experience, come on, man, the world's like, the world's so fast. So you're telling me, you did not know a lot about the rap game before you got it. You didn't know a lot about the writing lyrics game before that. didn't know a lot, just listen to this everybody, didn't know a lot about the coconut water business before you got in, the jet business before you got it in it, or the NBA before you got

in it. I would say nothing. Literally nothing. I wouldn't say not a lot. I would say nothing. It's incredible. Yeah. And look, you know, I was fortunate. You know, we were able to, as soon as we were able to afford to bring in people that knew more, we were able to scale it. You know, but we started everything very small. You know, we always thought really big. And once we got momentum, we were able to ramp it up super fast. The only way that I could really find, you know, I had to go where wealthy people were. And I heard about this conference called TED in Monterey, California when they were first starting out that was attracting all these tech guys and well-off folks, et cetera. So my partner's like, you got to go

to the TED conference in Monterey, California. So I had, I think I connected through Chicago into L.A. It's a five-hour car ride to Monterey, California. It was a 16-hour journey. And I get there, and as soon as I get there, everybody, it's like Fort Knox. I didn't have a credential to get in. No way. So they didn't, you couldn't go anywhere near the conference. So I'm like, man, I just flew 16 hours. I can't go in. I'm so frustrated, but it smelled like there was a sale there somewhere.

So I was like, let me go into the little coffee shop over here and try to like figure this out. And I'm sitting in the coffee shop and about 20 minutes into my sitting there kind of like thinking, God, how am I going to do this? A wave of people with credentials come in and they're ordering lattes and muffins. And I realized that they must be on coffee break from in between speakers at the tech conference. So they're all in lattes and muffins, latte and muffins. So the next morning, I show up at 5 o'clock, first one there, as soon as they open, and I buy every single muffin.

I control all the muffin inventory in Monterey, California. I bought every muffin. And when the first wave of folks come in, you know, they're like, come up of a latte and a muffin, like, you can have a latte, but we're all out of muffins. And as they would walk out, I would say, excuse me, I over, actually, I have the muffin with my office here, we have all the muffins. and would you like a muffin? No, no, no, yeah. What do you do? Next thing you know, I'm in a conversation with someone.

He's like, and he said, he asked me what I did. And I said, well, I have a private jet company called Marquis Jet. And a guy who just sold this company called Half.com to eBay. And he said, well, I'm actually interested in a private jet. Would you mind if I sit down and talk to you about it? And I was like, absolutely. Like, please sit down. You can have two muffins.

And we started talking. And here's what's in. interesting. And here's how I built my career. He ended up being my first customer. And but he was the key because I serviced the hell out of him. Anything he wanted. Carried his bags. If he was going to Mexico, shock and awe. Here's a book of places. Here's a reservation. Here's where you can snorkel. Like that's not the business I'm in. I provide time on jets. No. That's what everybody else was doing. This is what we're going to do. So your family's going. Here's a floaty thing for

two-year-old, and they would get that. And I just serviced him, how was the trip? Can I help you? Here are your bags. And he was my source of referrals. There you go. And then the next guy came in. Same system. Same thing.

Same thing. Same thing. And what was interesting about Marquis-Jet. Wow. You know, it wasn't that we built this amazing company, you know, it was an amazingly successful venture. Clearly. But that wasn't the gold for me.

The gold for me were the people that we flew. because we flew 4,000 of the who's who of entrepreneurs, CEOs, athletes, entertainers, and I was like, wow. Here I am, I'm 30 years old. I was obsessed with meeting these people and learning about their daily routines. So what I would do is, I would say, like, every conversation was like,

what time do you get up? What do you eat? How do you spend your time? How do you live rich? How do you do this? What's a vacation look like? And I would take all these habits. from these winners at the highest level

and start to incorporate them in my life. And the things that worked stuck. And the things that didn't, I got rid of them. And over time, built this system. You mentioned in the beginning, like your life resume, built this system that works for me. And as I've evolved, now I have four kids, my system evolves.

Because I can't have the same system as single Jesse, 40 years old and no kids, where I have the freedom to do what I want. Now I have way more responsibilities with my family, so the system evolves. So that was the gift. Wow. See, for me, for someone listening to this, and I already know what they're thinking, this is literally like an inside peak to like an absolute masterclass of how to do these things

right here, everybody. And I just want to illustrate two points you made, and I want to make sure that I say them correctly. The first thing is that all of the most successful entrepreneurs I know, and obviously you're at the top of that list because there's been multiple wins. What I well the reason I want you all listening to what Jesse covers and his social media and his content is because he's he's not only as he is a mega successful entrepreneur and also successful as a father successful as an athlete of sorts successful as an author He's also had multiple wins in other words it wasn't a one-hit business wonder This is a formula that has worked for him that he's replicated into many different business ventures and you said something

Brilliant the unique thing for the ones I see is they create an experience for their customers that is completely different than everybody else. I don't care if you're a personal trainer at a gym. You want a dry cleaners or you want a jet brand. It's the experience. Because if they don't enjoy the experience, it's not mind-blowing, they're not going to refer you to anybody in your business can't go viral.

It can't multiply, correct? I always ask myself this one question. Would I recommend myself as fill in the blank? Would I recommend myself as a dad? What I recommend myself as a business partner? What I recommend myself as a coach? Would I recommend myself as a boss? and if the answer is no, why?

Like, why? Why wouldn't I recommend myself? And I always tell people, like, you know, like people call up, like my kids are going to their first job, what would be the one piece of advice? Make yourself irreplaceable. Make yourself irreplaceable. If you have that relationship with the customer,

if you're so important, you're incredibly valuable. Wow, that's brilliant. And, but it's true. And, you know, I ask myself a lot of questions. I ask myself a lot of questions. And that's one thing I always ask. myself like you know if I go let's say I go sideways with someone for some reason I'm just I don't very often right but if I do what I recommend myself what did I do and very often

you know it's I can I'm okay with it and if it's something that I did then I want to get in front of it and apologize or address it internally so it doesn't happen again yep you mentioned something about success and you know everybody has multiple definitions of success if you ask 100 people you might get 100 answers but you touched on something I think is important to the listeners. And to me, I have a lot of different definitions. Success isn't being good in one bucket. It's not about like, I made all this money, you know, and I know, oh, it's easy for you to say, no, success is not about being good in one bucket. It's about being good in all the buckets. All the buckets. It's about being a good

dad. It's about being, you know, good to your employees. It's about giving back in the charity bucket. It's about doing the right thing when you do it. It's about standing up for something that you see is wrong. That's success. When I see people that are mega wealthy, they're just fucking wealthy. No, they're just wealthy. That's not what it looks like. And it's, and you don't have to be wealthy. If you're struggling in one area, you can still be good in all the other areas. You can't spiral down because success, the way you look at it isn't happening. Well, then go be successful in the other buckets and fill up your plate. And what it does too, by the way, I could feel you coming at me with that because you feel so strong about it.

Your physiology changed too. But what also happens is when you talk a lot about this, but when you get wins in other areas, you get life momentum. And people just, I did a training on this the other day, but like you're, to me, I look at you. I go, okay, look, the thing he said about associating with these people and their habits, I didn't have a jet card company, but I joined the club where I could meet these kinds of guys. What is your schedule? What's your work routine?

How do you eat? What do you think about? How do you talk? I'm sorry to interrupt you. Your habits, you get me all fine. fired up. Everything comes around your day. You're talking, we're talking about all these successes. They took years. Years. I remember walking into the president of Coca-Cola about the Zico thing. He's like,

it takes eight years to build a brand in this country. Of course there's get rich, quick things and now it's a little faster, but it takes time. But what the foundation of that is your daily habits. It's creating winning habits, winning routines, and a winning mindset. That's the formula. It is. There's no way around it. It doesn't happen without that. What are the unique things for me, because I completely agree. One thing is the unique is about you and I is we both will be creating this content for a while.

And then we looked at each other stuff like, my God, we so believe the same things. We say it a little bit differently. We so believe the same things. One of the unbelievable things about social media or podcasts like this is that you kind of can peek into what you had at Marquis Jets doing this. If someone follows you on Instagram or follows myself, you get access nowadays to something you and I never had. You can get access daily to some of the most successful entrepreneurs in the world or fitness people or parents or people of faith or whatever your area is through digital connection now. It's not the same as live, but it's incredible the information you can tap into now. You are my virtual mentor.

No, you are. I mean, I'm in tune to what you say. It resonates deeply with me. Thank you. You're in it for the right reasons. Like, there's a lot of reasons why the things you say really have stickiness with me. But to millions of people, you're a virtual mentor. And that's exactly your point.

Yeah. And we didn't have that growing up. No. Our mentor was my, like, my dad and anyone in my small town. Yeah, me too. Don't you think part of your life, Jesse, you've got some life momentum going, though, right? I mean, the journey is, I think it's the most, I mean, you're a young man, but I think it's the most remarkable journey that I've, of anybody I've talked to.

because of the breadth of different areas. It's just bananas to me. So let's even move out on one from it. Let's go to another thing, because I just would love the formula, because you talked about the formula. So you have these wins in business, which we'll talk about more of them in a minute.

But then you like go, I'm going to go run like ultramarathons. This guy's run 100 miles in a day. There's some stat, like 36,000 miles you've run in 25 years. Is that right? Yeah. What? What?

Like, do you hear that? It's just consistency though. I know the number's big and I'm proud of it, but it's, because you know what, Ed, it's just part of my lifestyle. So again, we talk about daily habits. Yes. I have a very, very unique lifestyle that's worked for me.

I only eat fruit until noon. I've been doing that for 27 years unwaveringly. I'm happy to talk about that. I run every day. Because it's all about energy. Okay. And you use more energy to digest food then everything else you'll do in your life combined.

You'll eat about 70 tons of food in your lifetime. And to digest all that food takes a lot of energy. So if you could streamline your digestion and use less energy for digestion, you'd have more energy to have a vibrant life, to deal with infection, disease. And I have boundless energy. I mean, knock on wood.

You have balanced energy. And by the way, here's how real this is. When he showed up at my house today, he's like someone's dropping off food, right? Like he's that meticulous about what he's gonna put his body. I also enjoy on your social, by the way, the tip she gives on Instagram about the different things that are in some of the foods we eat that harm us so badly, too. Think about this. I'm going to tell you why it's so important to me.

Let's say you're a billionaire. You have a billion dollars. You've got the helicopters, the farm, Laguna, you got all this stuff, you own sports teams and everything. And you're on a beautiful island in Hawaii with nine Victoria Secret models feeding you grapeshead and massaging your feet and life is good. Except you've got to sore throat and every time you swallow it kills the house the plains the mousseuses the grapes none of that matters all you want to do is get rid of your sore throat that's how important health is and there's a famous quote if you have health you have hope if you have hope you have everything so nothing

means anything if you don't so I take it very very very very very very serious I don't play games with that so I don't think you play games well actually it's funny. I think you actually, life has sort of been this game to you that you're winning, but like you, I just got to understand something, man. Like, you do things now, and I just think you, you kind of take them for granted. Like, it's same for me. Like, if someone repeats back to me some accomplishment I've had or something I've done, it just, I don't even know how I feel about it. It's weird, right? I'll tell you how I feel about it. I don't care about it. I mean, we have an audience that want to know the story, and I'm happy to share it, if there's value.

But the way I look at my life, I'm 50. I'm about to be 51. You talk. You talk. about this all the time the average American lives to be 78 so that means I have 27 summers left if I'm average all the past stuff that's done man my life is this window 51 to 80 that's it and I want to do this much shit in this much amount of time so I have to be mega efficient I have to focus on the things that I want to do with the people I want to do them with and I got to eliminate the other stuff so like the past when people talk about it, it's like, okay, but it's, who cares? Do you care that the Dallas Mavericks won the championship a couple of years ago?

I could care, I could care less. No, this is the window. Yep.