THE ED MYLETT SHOW - Andy Frisella - A Collision of Limitless Minds

Episode Date: January 4, 2018

I feel that Andy is one of the greatest young entrepreneurs in America today and you're about to find out why! He is a powerhouse in the social media space and consistently delivers powerful, influential personal development and business podcasts. Not only was I impressed by his brilliant mind, but his generous and kind heart. In this interview you will see another side of Andy.

Welcome to the Ed Milett Show. Welcome to the Ed Milett Show. I am so fired up to have this dude right here with me. I've got the great Andy Fercilla here with me today. Thanks for being here, brother. Appreciate it, man. Thank you. It's already been a great day, spend a time with you.

This is one of the great young American entrepreneurs right here. Thank you. And I mean that. And one of the most influential people in the world on social media when it comes to business as well. And we've just been visiting most of the day here. We're in his man cave, by the way. I'm surrounded by four GTs and freaking Lamborghinis and it's just a very impressive brother

what you've done here. Thanks brother. Really, really impressive. And this is a good man too. I've enjoyed the time already today. So I want everybody else to know about you, what I now know about you. And so I want you to hear the story. It's an amazing journey as an entrepreneur.

And for many of you, it's going to inspire you because I know a lot of you're watching this right now and you're struggling where you are in your business. And I want you to know both he and I, our stories are very, very similar. We're both been where you are. And I think Andy can help you with some insights too. And later in the program, I'm going to get you more access

to this guy too so that he can actually physically help you with your businesses too. And later in the program, I'm going to get you more access to this guy too so that he can actually physically help you with your businesses too. So, great to do this. Yeah, I'm excited, man. Let's do this. So let's start out for a little bit. I know how you grew up. You were kind of an athlete guy, but you were kind of,

did you grow up like wealthy, poor, middle class? How'd you grow up? We, I was very fortunate. I grew up a little bit of everything. So my parents were divorced when I was about five years old, and they're both entrepreneurs. My mom owned a VCR repair shop, okay? So like they took people's VCR,

and obviously it's not a very lucrative business. My dad owned a pretty large company, an electrical distributor. He started when he was 18 years old by buying the spare parts out of an old guy's garage. He started a business out of that. So, my dad became very successful financially, but you would have never known it, and you still would have known it. He was, he's a regular dude, you know, if you saw him walking down the street, he's wearing a Harley Davidson shirt, Jean shorts. And you're like, you know, here's this crazy old

dude, but he's a really smart guy and he's been very successful. My mom and stepdad, we grew up and that's where I lived. We lived on a gravel road in South County here in Missouri. It's a pretty small house. Like a typical Midwest upbringing. Yeah, nothing crazy. And they ended up becoming very successful. And then when I say very successful,

very, very successful, a nine-figure company. Yeah. And then they ended up losing it all. So they went from very poor to very, very wealthy to very, very poor, in a very short amount of time in a span of about 10 years. And it was extremely valuable upbringing because I never knew my dad was successful

because he's very modest type guy. He lives in a regular house, still to this day. He never drove crazy cars or had all the, what you see on Instagram or any of this stuff, you know, maybe I'm over compensating. I don't know, you know, dude, you're compensating because this is unbelievable to so you know. But you know, we grew up in a situation where I was able to experience a lot of things. I was able to see what it was like to be very poor. I was able to observe what it took to become wealthy. And I was able to observe what happens when you don't keep your eye on the ball. And I saw a nine-figure company go to a zero-figure company within

a matter of 18 months. But you were always around entrepreneurs, though, right? Yes. So you knew that. That's all I ever knew. Yeah, you and I were talking earlier. We're both at baseball, card businesses, and no, we're both started really young. Probably a lot of you have had that bug too or should have that bug.

But so you, this is just blows my mind, especially what's happened to you the last five or seven years. But I think people see that four GTs, they see the Lambos, they see this first form brand you guys have built, which is just unbelievable. Thank you. I mean, it really is, man, but I'm proud of you. I love seeing you.

Thank you. I love seeing you. I love seeing you. I love seeing you. Thank you. I mean, it really is, man, but I'm proud of you. I love seeing you. I'm young, you stud, entrepreneur, it's, but. That means a lot, man. Especially from you. Thank you, brother. And, but you start out, so let's go right to the business part, because this is the part that I think people, like they've heard some of this, but not all of it. And I hope until they were gonna get some stuff

they haven't heard too, but, so you start, you and your, it's your brother, right? You guys start, you're first, you do a, so, Chris, Chris, you met my business partner? That's not my brother. Okay. He's my brother. Yeah, but not you. Another mother. But met that's not my brother okay he's my brother yeah but not another mother but okay but and then my actual brother okay works with us to your actual brother works to yes okay so you're how old are you when you

open your first or you put a supplement super yeah supplement yeah okay and how that go on the very I know a little bit of this you know like most of you guys I want wanted to be rich. And I said, I was looking for all these things of how to become wealthy. And so me and Chris, like, hey, let's start selling vitamins. We both like to work out.

It seemed like it made sense. So we decided we're gonna start a business. Let's get the money to open the first store. We both painted parking lot stripes at night. And it paid like 20 bucks an hour. And back then, like in 1999, 20 bucks an hour for painting those, dude, that was like 100 bucks an hour. You know what I mean?

So you did it on purpose to accumulate the plaza to whatever to start your first visit? Basically, yeah. And then, so we had 12 grand, nobody would rent to us because we were just kids, we had no credit. So we had to pay our years rent up front, which was a thousand bucks a month. So that took up all our capital.

So to finance the build out, and then to finance the inventory, we ran it up on credit cards. Well, because you couldn't get alone. Right. Right. So you open the store, you've paid the rent by the way,

I did that too, which is a blessing because it didn't let me back out. Exactly. Well, and that was a thing. We had nowhere to live. We didn't have anything. We had to live in the store. You lived me back out. Exactly. Well, and that was a thing. We had nowhere to live. We didn't have anything. We had to live in the store. You lived in the store.

Yeah. So we had a couch that we got from my dad, which was a love seat. And then we had a mattress that we got from a salvation army that was in the same center, a salvation army retail store. And we slept at the back of the store and we thought it was cool.

We thought it was fun. Like it was, we were 19. we had a business, you know, we freaking awesome. Yeah, we thought it was cool. Like everybody's like, oh man, that must have sucked. No, honestly, like it was some of the best times. You know what's funny, because you were in our walker around you, I was looking at your cars

and we're talking about our lives now and stuff and like, honestly, I mean, it sounds like I'm going back. Like, you know, I'm an old man, time of the old days, but I love those times. I love those hard times. I love those times. I love those hard times. I love the obsession. I love the struggle with it. Did you, so you're living in the store?

So that means that tells me probably you didn't have like a monster first year. Oh no. Our first day we had our first day we sold seven bucks. Yeah. Seven bucks. Our second day we sold zero. Our third day we sold 22 bucks and And it went like that for literally years, where we would have days of no sales.

We didn't have money to advertise. So the only way we could get people in was literally one at a time and then help create the word of mouth off of those one-off transactions. Like, did you make any money the first year? Oh, no. I didn't make any money. It took me the first three years.

I got zero pay, zero, zero pay. Not three years. Three years. So how do you, I mean, I know you're living there, but how do you eat? Well, we've worked other jobs. So we've both bartended at night and worked security at bars at night and then worked at gyms. So we've worked other jobs. So one of us worked the store and the other one will go work at the other job and this and that. And then we kind of just pulled the money and Chris and I are partners on every business that we own still because of this. He's a good dude, I met him.

Yeah, he's awesome. You know what, that's a lesson though, like so many young people out there that are entrepreneurs is like, what sacrifices are you willing to make? It's almost like the first thing you sacrifice is your dream. So when it's not working, you broke your sacrifice, your dream, and I worked extra jobs too.

It's like, didn't even occur to you that that was a big of a deal. I'm gonna make this thing work. Yeah, I call it zero option mentality. You should always try to cultivate. In that time, I literally had zero options. I didn't have a degree, which I feel is less important now for people on. Yeah, it's less important now.

But 15, 20 years ago, it was still a big deal. So I didn't have a degree. I didn't have any place to go work. My dad didn't have his company anymore. I didn't have a degree, I didn't have any place to go work, you know, my dad didn't have his company anymore, I didn't have a backup plan, I had to make it work, or otherwise I was going to be digging ditches. I didn't want to dig ditches, you know, and if you're out there digging ditches, I feel you're paying because I've done that before, you know, and if I had to do it, I would do

it again, but I don't want to go back. And that's- You went three years no money though. Yeah, so what you could do? The next seven years, the most I made in a month was $695. So for 10 years, I'd never made more than $695 in a month. What?

Yeah. 10 years of doing the business, you're making $700 months out of your descent? Yeah, oh my God. 11th year, I made $45, the 12th year, I made $180, and then it went up. Then it went up. Yeah.

It's interesting. Most people, their businesses, they make all these deposits, you know, they start, and then they withdraw all of it too soon, they never get to collect. Well, and that's the thing, you know, Chris and I kind of got in that routine of living below our means. Me too.

So we were able to continually put money in and put money in and put money in and put money in. There was a number of years where we had employees that made much more money than us. You know, we were paying other people in our company, way more than we were paying ourselves. And that's what you have to do. It's what do you wanna invest in?

What are you willing to give? And I agree with you. People wanna get paid too soon. They wanna live the life too soon. Wait too soon. And like, this is why I stopped posting a lot of my personal, like I used to post all my cars on Instagram. I stopped posting it.

And I still post them sometimes. But the reason I stopped was because I started realizing that I'm hurting younger entrepreneurs in a way where they think they need to be living that now. When in reality they should be pulling in the expenses. You know, batting the hatches, so to speak. Well, here's how true that is. So both of us. So the first thing I asked them, because here's how much I believe that too.

Like how I did when I was young, I sacrificed by the way, 10 years is awesome, because most people don't have that in them. They don't have that sacrifice work. I didn't have a job sleep in there. Right. You know what, I didn't either. Now I think about it.

But the first thing I asked them is I walked in here and I was looking through all these cars. It's the first thing I asked you, I said, do you own these? Yeah. And he said, yeah, I do. I got titled to all of them, right? And that's a big deal to me, because we both, same model, right?

Same struggle, same young, same extra jobs. But what we were both doing, we weren't interested when we were young at looking like we were rich when we weren't, we just stacked it away, stacked it away, stacked it away. You see my house as my cars, all of them are paid for. My jet paid for, all of them paid for, same level, that jet level.

You're on that level. You're on that level. So you got the business, it finally turns around, but during that time, it's one people to hear the backstory too. So during that time, you and I were just talking too. You have a real life, like we both have real life. So stuff happened, right?

And you struggle with different things too, but tell them a little bit about, so you're a young dude, you got this business, you're working multiple jobs, you're living at your place of business, right? And probably everyone in your family thinks you're out at your place of business, right? Right. Probably everyone in your family thinks you're out of your mind. Oh, dude. Yeah.

Trust me. My dad was the only person in my life that has never told me. Not, not, not the only person that believed in me. He's the only person that never told me I was wrong. Like, for doing it. That's crazy. Yeah. And people, and that's why I don't have a lot of sympathy for people when they're like,

oh, my so-and-so is telling me this and that. I said, look dude, nobody's going to believe in you until you've done something. Have you done anything to make people believe in you? You know, you don't just get people to believe in you. You've got to do shit. You know, and you know, that's the way it is. And my dad, my dad had done that. So he knew that he knew that it could be done. He knew that right. But 10 years along, right? You know what I mean? It's totally worth it. But what do you have?

I always say this all the time, is you're will to win for sale. Most people can be bought. Enough failure, they'll buy their dream out. They'll buy them out. You couldn't have been bought all those years. You had no money being made. I still couldn't. I've had nine-figure buy-out offers for of them. And I really, and I won't do it

because I know what we can do. And now, like I said before, my purpose has changed. My purpose is it now, you know, let's buy all this cool shit and be a baller. Like it used to be when I was younger. Now it's I wanted my guys. I want my team. I want my people to succeed. And I know what we can create on the on the back end. And so I don't want to sell that out. Yeah, we both want you to stack a bunch of money away. Yeah. We both want you to have great stuff like this and live all that. But we both are just literally talking off camera saying,

what enders is when you shift from that stuff to wanting to serve other people, because that like never burns out. And you know what's funny about that too, is I felt I found that when you switch your focus to other people, your income goes up anyway. Big time. Right.

And I think it takes some pressure off you, oddly. Right. It's like, I don't know how to explain it. It takes pressure off you. Go back a little bit in the beginning. You just want to talk about this because we were talking about, I didn't even notice it. She pointed to your face to me and said, hey, I've had stuff happen, man. Not all this was just business cry.

Because a lot of you that are watching this too, your business isn't where you'd like it to be maybe, or your life isn't. Stuff happens outside of business that can distract this too, right? There's issues with your family. There's health. There's, you know, all kinds of stuff that happens outside of business that can distract us too, right? There's issues with your family, there's health, there's, you know, all kinds of stuff that happens outside your business too. So tell them how to get these scars, what's happened? So when I was in college, like we said, we had to work other jobs while we, and we were also going to school by the way, I did all this.

But I was walking home from one of my jobs and I was walking home with a girl that I was good friends with and I ended up getting stabbed, the long story, the short story of it. I got an altercation, this dude, she was Mexican and the sky was calling her some racial slurs and I'm a young testosterone-filled dude. I'm not gonna deal with that. It's not my personality to deal with that kind of shit anyway.

I'm an athlete like you and you know how athletes are. Dude, it's gonna get physical. Yeah, it's gonna get physical. Yeah, and we got an argument and I turn my back and when I turn my back, he stabbed me and he stabbed me here and he stabbed me here and in my back and I had 160 stitches in my face. Still no feeling in this side of my face at all.

The last thing I remember on the way to the hospital was the EMT on the radio saying, I don't know how to stop the bleeding. And I'm thinking in my head, I'm like, all right, I'm going to die for sure. Because it was like what you see in the movie, like blood wasirting out like and um yeah so so basically yeah so so that was like that was the easy part of it the hard part of it was what happened after that my face was very swollen it was very deformed it looks really good now because it's been 15 years since it happened but I worked retail and I had people coming in to the retail store

every day and they would do one of two things. They would either look at the floor when they talked to me because they didn't want to stare at my face or they would say, dude, what happened to your fucking face? And I'm like, I'm like, you know, I'm getting this all the time and really honestly I would have people, other people say that to me then look at the floor. Like you know how like, yes. You know when you see someone who's got a handicap or they have a disability, our tendency is to not want to stare so we overcomplicate by looking away.

You're right. Don't do that because it makes people feel really shitty. Yeah. Okay, and I know that from experience. But anyway, I went through very bad depression. You know, my face was messed up. I was a young man. You know, I thought my life was over.

My business wasn't succeeding. I started thinking about no woman's going to ever want to date me. My life is over, type of stuff. And I built it into this big deal. I became very depressed. And to a level of suicidal on a regular basis. And I actually was able to come out of that

in about 10 minutes' time. I was walking through a grocery store and I was pushing my cart down the aisle and I came to the end of the aisle and I hit another cart and I looked over at the person who ran in the cart and I looked at him and I couldn't tell if person who ran in the cart and I looked at him and I couldn't tell if it was a man or a woman because they were so badly burned. Like their hands, their face completely unrecognizable of a man or a woman.

And I looked up and it was a woman by the way and she looked at me and she looked right in my face and she goes, man what the fuck happened to your face? I like start dying laughing. Because she knows what I've been through, and I know what she's been through. And it turns out what happened was she had been in a plane crash, and her whole family had been killed in plane crash, and she was the only person to survive. And we sat there, and we talked for like 10, 15 minutes, you know, about what had happened to her and what had happened to me, And we had a good laugh about it.

We like laughed at other people like, how they were so dumb for like looking at the floor. Like all the stuff we just talked about. And it changed my perspective immediately. I went from feeling bad, I went from being depressed, I went from having all these struggles to saying, you know what, this is not bad. Like this is not even, this is a good thing.

And so I chose, I chose to start seeing it as something that would, would, would eventually teach me something. And it turns out, it ended up being really good for business. Because back then when Chris and I would go to trade shows, nobody knew who we were. All right. Okay. After I got stabbed and my face was swollen, I had scars all over it, I would talk to people

and they would remember me. So I would go to these trade shows and people would be like, they'd be like, oh hey, those guys from Subman's Superstore and they'd be like, no, we don't know those. You know Andy, they do the scars in his face. Yeah, and so what happened was people started remembering us because of it.

Now they know Andy the multi-millionaire, but then it was Andy that did what the stars on the face. But you know what, when you try so hard to stand out and it's important to business to stand out and be memorable, I was blessed with an opportunity to make me naturally memorable. And so it ended up serving me. And that's why I see it now.

I see it, I actually see it as one of the best things that ever happened in it. I believe that too, like, by the way, that's probably my favorite story I've ever had on the show. Right there. That's probably my favorite story. And let me tell you the reason why. First off, it's not the events that happened to us.

It's the meaning we attach to the events, right? Because events happen to everybody. And so eventually what you did eventually is you attach the new meaning to the event. It served you. It happened for you not to you. Yes. And it took that interaction. And I believe God put that interaction in play.

I mean, there's no, that was not a coincidence. No way. Like, no way. Dude, of all the people walking in the world, your cart looks into someone that's, No, that saved me, man. That's crazy. And, dude, I, you know, we have, you and I,

we have literally millions of conversations, right? Over the course of your career, you've had a million conversations with a million different people. I can definitively say that that conversation was the most impactful conversation. And it was a random, you know, chance encounter. And it was the most powerful conversation

that I've ever had my life. Just because it made me understand that anythings could be way worse, okay? And B, no matter how bad things are, there's always good that can come of them. And, amen, I believe that totally is. Totally, dude.

And like people, like when I say that I always get a lot of pushback, they'll be like, well, what about these kids that die from cancer? Well, yeah, that's terrible. And I agree, there's not much good that comes from that. But the one thing that is good

that comes from those kind of situations is that we can choose to appreciate our own mortality and learn how to appreciate the people in our lives while we have them. Because I feel like so many people, they live for this thing that doesn't exist because we're ambitious, right? We're always want more. We're always want to do more. We always want to accomplish more.

And so for that reason, and I know you've probably had the situation before, you start neglecting the now for this, that later, right? All the time. I struggle with that now. I still do it. I still do it. I do. I do.

I do. I still do it. I do. I do. I do. I do. I do. I do.

I do. I do. I do. I do. I do. I do. I do. that being able to be ambitious and also be present is extremely important because if you're always ambitious and you're not a pretty like you can't you guys who are like young right now and you're not where you want to be and you think you know oh I want to be a millionaire at my life whenever I make this much money I'll be this you won't that's not what's going to define you what's going to define you as a

relationship that you're having now and appreciating those, and those will help build you into that. But you know how do you, like do you used to think before you had any money or you had any success, you probably thought, man, once I get here, it'll be different. Once I get here, it'll be this. That was my constant conversation. Once I get there, then I'll relax, enjoy it.

Once I get there, then I'll have fun. Once I get there, and then I'll like, there was never this place, there was never. And that's the difference you and I were talking earlier. I'm really enjoying this. It's the difference for me of being successful and being fulfilled, right? You can have all the success and not be fulfilled, but if you can be present now, you can be fulfilled.

And here's the one thing I'll tell you, if you can be happy where you are now, you're really going to be happy once these other things come. But if you're not happy now, it's going to accelerate the problems. It does, and we have friends that we see that. They're more unhappy, they're more stressed, they're more depressed. It's funny that we're talking about this because people that knew you and I were meeting, right?

They're like, oh, it's the clash of the alpha males, and then you and I meet each other, and it's interesting because I think when you see someone who's built a great life, or like in your case, they built a big dude strong dude lots of confidence were given people advice I think they go these are super confident people right and the truth is I think when you see someone like us that way I think when you look at us now You know these are people had to come from a further place like we're both introverted. Yeah, we're both shy

We both probably have I bet you that both of us have a more natural dose of insecurity than a normal person. There's no question. That's why we're so driven. That's why we're driven. I had to figure out, and I want those to either here, and I had to figure out, yeah, I was like, okay, I know how to insecure.

I have that thing. Not at all. People here insecure, and they automatically attach, like, they take it as a dig because they've heard it like in dating. Oh, you're jealous because you're insecure. Well, yeah, maybe, but I'm also driven and I'm also wanting to win

and I also have something to prove. And that's a great thing. That's another example of taking something that would normally be a negative and turning, it's alchemy, right? It's taking something and turning it into something that is valuable. I agree.

And being insecure, and I say this a lot of my podcasts because people don't like to talk about it. Because like a lot of people in our position who are out there making content for people their egos are too big to admit it right I'm not I'm not you know I got a ton of shit to prove me to I'm gonna fucking prove it me too you know and if that's how you feel you've got all your family you've got all your friends you've got and they're make in there to tell you can't do it you can't do this and you want to prove wrong good that's right that is good

good that's good don't you think my insecurity is because I'm so wanting to be this other version of me, the best version of me, and I compare it to who I am now that makes me insecure? Like I don't want to be comfortable with me. I don't want to think I've got it all figured out. Of course, what's good about comfort? We were just talking about this over here. You know, you accomplish this, this, this. You get the houses, you get the jet, you get the cars, you get the life, you get the

company, and then what? And then what? And so, what have you and I both determined the then what is? To serve other people. You got it. Right, and that's people who are always like, well, and I'm sure they're asking you, they're like, why are you doing all this, why are you making this content? You're a multi-millionaire, you've got all these things.

You don't have to do that because it's a call, it's a calling, like people say in faith, right Vaughan? In faith, all right? It's a calling. Like I have a, I have, I feel an obligation to, so I grew up with an extremely intelligent, driven, amazing father. And like, dude, and if people would have seen how he raised me, they would have said that he's probably abusive because dude, that he was hard, man. But here's the deal. I want people to, my dad prepared me for the reality. And I want people to be prepared, too, because I feel like the younger generation, a lot of the people watching right now, are not taught the truth.

They're taught that everybody wins, everybody's special, everybody, you know, is probably gonna end up being a multi-millionaire, everybody loves you, and that's not the truth. It's the furthest thing from the truth. Yeah, so they get taught this thing, they get taught this thing, I mean, they only keep score now in kids' games. They get taught this thing up until they're 20 years old

and they're kicked out in the real world, and then what happens? The real world stops them. More and more, I think that's why this generation is having a harder time. There's more and more people that want to be entrepreneurs, that want to be successful, that see it more of an ever. Yeah. But their wiring needs to change.

Yes. You need to be a little harder, a little tougher, a little more in love with the grind, a little bit harder working on yourself. And also, you've got to work like it's going to happen now, but you've got to be patient as hell. Like it took you 10 years, right? I didn't really make any real money, save any real money for over a decade either, right? Like, by the way, on that, so just reminding me of something, you see this big old buff stud dude here, but you've written a couple, I just want to throw this out there. You've

written a couple children's books and what we were just talking about, I was reading, it's a Otis and Charlie played a win, right? Part of that book is it's about competing and it's teaching kids that not everybody gets a trophy, right? Isn't that part of that book? So those of you that have young kids, you should get them involved with some of the books this kid's written, this dude's written, tell about that. That's why we wrote the books.

I wrote them with Vaughan, who's my co-host on the podcast, and we are purpose of what we do. And while we do monetize something, our purpose of doing this was not to, oh, let's just make more money. Our purpose of doing this was to help reverse the what is being taught to this generation. When you and I grew up, we were both athletes.

We were taught to fucking win. Absolutely. And I don't even know if I can curse on this show. You could curse on this show. Yeah, it's fine. But we were taught to fucking win. Absolutely. I don't even know if I can curse on the show. You could curse on the show. Okay. But we were taught to win. We were taught to go out, do our best, and win. And I feel bad about it. Be a good sport.

But don't feel bad about it. Now these kids are taught that winning is wrong. And it's not okay. And if you win, you should feel bad. Like that's not, you could paint the ideal picture all you want, but that's not reality. That's right. And my goal with the books, and this is why I haven't written

an adult book, all my goals is to make an impact. And I feel like if we're going to make an impact, we've got to start with the youngest. I love it, brother. You know, and- How do they get the books? You go to Amazon? Yeah, just Amazon.

It's oldest in Charlie's. We're talking about, it just occurred to me when you said, it's like we're talking about all this rewiring, people in their 20s and 30s and 40s and 50s need to go through. It's also that you're starting to grab them when they're 2, 3, 4, 5, 6, 7 years old. And a lot of parents would DM me and they'd say, man, I wish I could teach my kids all this stuff. They want their kids to know this stuff, but they don't know how to teach them.

So that was the book. The book is a tool for parents that want to teach their kids the reality, but don't know exactly how. They realize something is off with what they've been taught and it's not the actual truth. I mean, what do we taught? What taught this? Go to school, get a degree, get a job, and eventually you'll have enough money to retire, which you won't, by the way.

And they don't tell you that you're going to be in debt your whole life. And the real truth is this, go to school, get a degree, get a job, get yourself in debt so that you're required to work for it or somebody your whole life. That's right. You have to work. They have to tell you the first day of college.

It's a human resource. That system is designed to squeeze the juice out of. That's exact. And by the way, that's one of my goals is that we start to get more entrepreneurship in colleges. If they're going to have to go, because the first day of college they's exact. And by the way, that's one of my goals is that we start to get more entrepreneurship in colleges, right? If they're going to have to go, because the first day of college they ought to go, hey, look, here's

what your life is likely to be. You're going to come out here with a couple hundred grand of debt. You're in up at 50 years old. You're not going to have $50,000 saved. You're going to be in debt and divorced at least once. That's literally the program you're on, right? And it's like someone ought to tell you that up front.

So when you sign up for it, I'd rather sign up for the program where I go through four, five, 10 years of struggle is an entrepreneur, and on the other side, I'm in my man cave like this and help another people, that's the program I want to be on. Well, even if you work inside of a company, the values of being an entrepreneur still will help you become successful and valuable.

Because there's a lot of people out there watching that might not ever own their own company, but maybe they work inside of a company that has a nice upside. You got it. There's some equity in there or something you could do. So those people still, if they learn the skills of entrepreneurship, they can become valuable within a system. 100%.

You know what I mean? And by the way, eventually they have your eye on starting your own deal. Exactly. If there's, I might advise people say, do I have to start a business? No, but you better be somewhere where there's equity or ownership for you eventually. And there's no play for that. I don't have any wealthy friends who get a W2

for 50 years of their life. Eventually, you gotta get a 10, 99. Eventually, you gotta be able to sell something, make something or earn something. That's the only sell I feel. Yeah, no, I agree, I agree. I think that, you know, it's, there's, there, I do believe, and some people don't believe this, but

I do believe in entrepreneurship as somewhat a skill. I feel like I feel like certain people have it, and not everybody can have it. Now that makes people upset when I say that, because I always get bad emails. They say, oh, well, I can be an entrepreneur. Maybe you can, but like my friend Gary, Gary Vaynerchuk, he puts it this way. Everybody can go play basketball. But not everybody's going to be a LeBron James. I agree with that.

And I do too. I agree with that too. So because I think it's the, I don't think it's in my mind. So what do you say to people who may not be entrepreneurs, but have, they work within a company that has opportunity? I think that's what I'm saying. I think as long as you work within a company, where there's a chance for you to have some equity, some ownership, something that's your own space, that doesn't require that, right? Another part of

it is too, is like, you have to be honest with yourself. I don't think it's a capacity issue. I think it's a threshold of pain issue, a desire issue, a work ethic issue, and not everybody is wired for that because they're passionate about other things. Right. They're more passionate about, you know, being charitable, or they're more passionate about, you know, doing stuff with kids. They're maybe just things you do that your passion isn't being an entrepreneur. I think, I think if you're passions to be an entrepreneur, like you and I had this calling

when we were kids, I was like, I was so, I sold baseball cards, I sold snow cones, I sold light bulbs door to door, dude. I mean. And you're an athlete. Like, you always wanted to be, here's what I just really think. I think I just always wanted to be free. Yeah. I always wanted to, you and I are just talking,

we literally cut each other off for like, it's not about the money's about this, I want it and we say it the same time. Win. We literally said the same thing. There's this edge, this compete, this desire level, right? And like, if you feel that, I think you could be an entrepreneur. If you want to go through heat, time, pain,

I think you have to, I think you have to, I don't think you even have to endure it. I think you have to fucking want it. I think you have to want it. Yeah, like, I want, this is good. Look, people don't get, people think this is wrong, but it's not wrong, it's right. I want to wipe the fucking earth of my competition.

I want their houses to burn down. I want them to do zero sales. I want to win. And not just win, but dominate. And when I say that, do I literally want their houses to burn down? Of course not. But that's a metaphor for how bad I want to win.

You want to dominate. Yes. You don't want to just win. You want to dominate. And if you don't have that killer instinct in you to where like when somebody competes with you, it makes you angry and you're like, like, I get offended.

Like, how dare you think you're going to compete with me? Yeah, I can feel it. You know what I'm saying? Like, you just switched to get. Yeah. And you're scary, mate. No, I think I'm one of the, I think you feel that, and I think other people feel that,

but I don't think they say it. And it's so like, for that reason, when I say it, it sounds crazy. It doesn't sound crazy. It doesn't sound crazy, someone like me. But I want to say one thing about it. I think you have this capacity, and I'm not just bragging on you here.

I think you have this capacity, which is, I don't know anybody else in this space that does this. You have this way of saying, because I have also one, right? Like one rare thing about both of us is we that are in this space that does this. You have this way of saying, because I have also one, right? Like one rare thing about both of us is we, that are in this space, like we both have real businesses are really wealthy and have really done the stuff

we're telling you, we're not doing it. And we're still doing it. And we're still doing it, right? Like we're not making this up as we go along. This isn't a make money quick scheme first. No, no, no, no, no, no, no. This is our lifestyle. It's not theory.

But you do something profound, man. It's why you're following so huge. You say really important profound deep things in simple ways, so that I can understand it. Like, the depth of the things you talk about, like the reservoir of where it comes from, just so you know, I really watch from a distance. I was like, this is so good, so true, so profound. Yet, you don't say it in a way that draws attention to you. Like, you're this guru, brilliant dude. You say it like, hey bro, I got you. But then

when you spit it, it's not, it's not simple stuff. It's not slogans. It's really deep stuff. Well, I think that's it. Thank you. I appreciate that. But I also feel that you have to speak in the proper language. And a lot of people are like, oh dude, you curse too much, you do this. Look man, I sit around in your barbecue, this time I'm gonna talk. If your mom's offended by curse words, don't invite me to Thanksgiving. Cause it's coming out.

Especially if you have any drinks. But that's how we talk, man. That's how my bro's talk, that's how we talk in my company. And I just try to take, I feel like a lot of guys in our space, they make it, they do exactly what you just said, I don't. They try to present things in this language

that is complicated to make them appear smarter than everybody else. That's exactly what it is. When in reality, people already know you're smarter. They're fucking watching. Right, they already know, they wouldn't watch you. Yeah, you don't need to boost your ego anymore. Like, let's teach people some real shit.

That's what I sound. I watch you. I was saying this to a buddy of ours, a mutual friend of ours, Cardone. I actually told the guy, I said, this guy actually is solely concerned with helping these other people, not like, I'm brilliant, look at me, right?

Yeah, I don't think I am. Like, I really don't. I know you don't. I really don't. I feel like don't. I really don't. I feel like I told you you know what I say when you first walked in I said I'm so excited to hear because I can't wait to learn what you know. Right. I said the same right.

Exactly. I'm a sponge man. I'm more of a student than a teacher you know and I don't think people realize that. I'm just relaying the shit that I've learned. You know I just want to learn I want to learn from you. I want to learn from Grant. I want to learn some shit that I've learned. You know, I just want to learn. I want to learn from you. I want to learn from Grant. I want to learn some shit from Gary. You know?

We talk about Tony. We both know it's Tony Robbins. Dude, I mean, I've learned so much like I told you. I know when I see someone else because we share a certain level of thinking and belief that we both have, but let me say one thing about this because he won't talk about himself here so I'm going to say it. This is who you should be learning from as well. Like, my highest stamp of approval and so it's this MFCO podcast that you have. Talk a little

bit about it because this guy not only produces profound stuff but he produces a lot of it to conserve you, right? Like this is something you can get in his community, you can have a relationship with this guy that's ongoing. So first tell him a little bit about that because I want people that follow me to be hearing what you talk about because I know what can serve them even in a way that I can't. So how do they get access to you and your podcast? It's at the MFCO.com. We're on iTunes, we're on Spotify, we're on Stitcher, we're on SoundCloud, we're getting on Google Play. We've been a top 10 rated podcast for almost since the beginning. It's so good. Yeah, it's so good.

We've been very fortunate. The message just resonates because like what you said, it's real, man. It's myself, the producer Tyler, and then Vaughn the impaler who is an ex-pastor. Vaughn's good, that's great questions. He's an ex-pastor. So it's a very unique dynamic. It's me who's, I'm a curse and I'm brash. I say what I think.

And, you know, and vaunties it together, and it works really well. It's cool. But, basically, here it is. We want you to learn the real shit. We want you to learn what it's going to take succeed. We want you to learn, not just the practical steps, you know, the exos and those, where to advertise, what you do with your product, how to name a product,

blah, blah, blah, all the other stuff. We talk about all those things. The biggest thing I think that we resonate with is that we talk about the mental mindset that is needed to create success because I feel like anybody can go out and create a product or start a business. The reason most people don't succeed is because they're not prepared mentally. Would you agree or disagree with 100%. I mean, how much do you think your success

has to do with mental? 85, 90%. Yeah, and how much time do you spend on personal development? I, thousands and thousands of hours. Dude, me too. Me too. And people, and young people, they look at you and I, and they say, oh, you've got this talent for business.

Or you've got this, you're amazingly skilled or talented. No, you have worked your ass off and so I to learn things that we've learned. Nothing that you and I that we teach is is is new stuff. Right. It's just stuff that we've learned along the way or we've absorbed from other people. One of the huge differences when you and I were doing a pay fortunes to get access to it. Oh my gosh.

They can get access to this stuff. Now you can nothing you couldn't even. It's unbelievable. When I used to do personal development, it was You couldn't even, it's unbelievable. When I used to do personal development, it was, you know, it was Read and Tony's books. Me too. It was Read and Seth Goden books.

Yep. Now, I mean, God, there's so many good people out there. That's why I'm only putting a few people on my show because I want them to go to the, listen. And we're going to talk about this next, okay? The thing. You've built a real, real business. I want people that are going to follow people.

I don't want, listen, I don't have time. You don't have time for theories. I want stuff that's work, that's applicable, that I know happens now with dudes that are blowing up and ladies that are blowing up real businesses right now. And so, in your case, like, that's why I want you to go to him. This stuff he does every day. I'm walking around. He's got this giant facility here.

There's another one that's almost a quarter million square feet down the street. And so what they don't ever, they haven't heard yet. And this is why I want them on this MFCEO podcast is now that was the first 10 years, right? Yeah, yeah. But now you're talking about, especially the last five or eight years we're going to talk about this.

I want them to hear this. You're talking about one of the great, honestly, I opened the show with this. One of the great you are. You're one of the great, honestly. I opened the show with this. One of the great you are. You're one of the great American entrepreneurs. Thank you. For every reason, because of the wealth you've created, what you're starting to create for your guys, and then the paying it forward, you're taking this gift, this success, and you're

spreading it, man. That, that by definition, makes you great. You're creating wealth and richness in people's lives, brother. So tell them about, we know the hard years, okay? What's it at now? How many supplements, super stores now do you guys have? We've got 18, we'll have 20 here, I think, by next week.

So you got those. We're starting to roll that out. So that was our first business we started. Yeah. We have our franchise set up for that. Okay. But we've chosen to award franchises to employees that start with us.

So we could have went out, I actually asked 100 store deal about two years ago, because we made it, which would have made, would have made me a lot of money instantly. And we asked that because we decided that we were going to, we were going to create a situation where if you start with our company at minimum wage, which people do, okay, that's entry level, they can eventually work up to own their own franchise market that we finance them. So like right now we have two franchise markets that we just started franchising.

One is in Kansas City where they're opening 10 stores and the guys that own that market started out at 7.50 an hour when they started. That's now their owners. One is in Kansas City where they're opening 10 stores and the guys that own that market started out at $750 an hour when they started. Now they're owners. Now they're owners. Now they're going to own. Those guys will be multi-millionaires

in the next couple of years. So Chris and I both feel very passionately about wanting to be one of the only companies that can say, look, if you start here, there's no limit to where you can go. You know what I mean? You can go all the way up to being a multi-millionaire depending on what you do.

And the guys who own that market, Jeff and Kyle have been with me for eight, nine years, and they're as good as I am at business. That's wonderful, dude. But Jeff, if you watch this, you're not as good as I am. Kyle, you are. Kyle, you are. Kyle, so what happens is you have these supplements

super stores, you're in that supplement business, and you're like, hey, a lot of this stuff is not great stuff, right? So then you decide, fellas. So what happens is you have these supplements, super stores, you're in that supplement business and you're like, hey, a lot of this stuff is not great stuff. So then you decide, all right, I'm gonna flip in, I'm gonna get into the actual business of making the product. All of you guys that are in the fitness industry that follow me, the more I've understood the actual technical ways this guy manufactures this product too, it's just unbelievable the difference, right?

And the benefits to your body and not the downside stuff too, but so you decide to start first form. Yep, so this is where it gets going good, right? So tell us about that. So Chris and I had a lot of experience with obviously other people's products. And what we noticed in the supplement industry was that everybody was trying to make the cheapest product.

And I just told him like, dude, we can make a better product than anybody out there. We've just got to make the cheapest product. And I just told him, like, dude, we can make a better product than anybody out there. We've just got to sell it for more. Nobody wanted to do that, quite honestly, because a lot of people in the supplement industry aren't great business people. They don't work, they don't follow the fundamental rule of helping someone, okay?

I am going to make a product that you're going to ingest, okay? Now, do you want to take the cheapest lease quality product? Do you want to take the most expensive best quality product? There's a market for it. It's obvious. And nobody was hitting it. And so we decided, hey, we're going to be the premium brand. And we went and did it. And we went out. We were the first company to come out with low-temperature process. Pro-T. We started small-man. We started with a $30,000 P.O.

We went and picked up the pallets in the back of our pickup trucks for our manufacturer who is now our partner in manufacturing. And we would take the product and we would drive it around to our retail stores and literally that we would do that like once a month. When people first started using our product, they would come in and they would say,

oh, what are you doing? Making that in your basement? Because they couldn't believe that we were starting. It was, they couldn't understand. You're starting another company now, I don't understand this. And we'd have to have this whole script where it would be like, no, this is a different company.

This is, you know, and eventually, the great people of St. Louis, I'm very proud of the city, got behind us and gave us a lot of traction locally, which allowed us to grow. And then we went from selling it to the stores, like we did, to a 12,000 square foot warehouse, to a 60,000 square foot, to a 75,000 square foot,

to now we have the 75,000 plus the 225. Yeah, and now we're getting ready to move out of this building and build a whole new headquarters. What kind of revenue sales all that stuff this year? This year we should be about 170. I'm hoping. 170 million. Yeah.

170 million. That's both companies together. Yeah, that's two and first four. Okay, 170 million. Yeah. And then what do you think, are you of goals in the next three, four, five years take that to a billion dollars? Yeah, that's the goal.

The goal is a B. Is a B. I'm over the M's. That is so awesome, brother years take that to a billion dollars. Yeah, that's the goal. The goal is a B. Is a B. I'm over the M's. That is so awesome, brother. It is unbelievable. Thank you. And so, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the cash flow, cash in, cash out. The owners make good money, but they don't have a team. We've got a real team. We've got real people out there that are careers here.

And we've got the best people, man. I don't, like my brother runs day to day at first form. He does an amazing job. All of our team inside the office and all of our reps. You really do feel this, because when you told me. Our culture is built on change, man. People, the difference between our, used to be just our products, like our products,

or superior. The difference now is that the people, do we have people in our brand who are, who are literally 100% dedicated to helping other people? You know what I mean, it's the mission. And that's what drives, you know, it's a culture driven company. who are literally 100% dedicated to helping other people. You know what I mean? It's the mission. And that's what drives, you know, it's a culture driven company.

When you toured me, that's what you talked about. I noticed that. I get toured all the time at different businesses, right? And the whole time you're talking about your people. Yeah. Point to that guy. This is what he does. This is his background.

This is how I know him. This is the great job they do. And like it was sincere. Yeah, like the guy that we went to Scott, the one who pointed to the warehouse. We were in seventh grade together. You told me that. And by the way, and you told me this,

knowing they weren't even gonna hear you telling me. It wasn't a technique, it was you really heartfelt felt this way about these people. You built like an unbelievable brand and company brother. Dude, we most of us don't have friends outside the company, like it's weird. It's like, like if you don't have any,

you're on the outside, if you're in it, you're in it. I don't even think that's weird. Almost every great company that I've been around. Really? Including my- I've been around that many. I've been around a lot of great companies either, but the ones I have been around, I can tell you, my business, my best friends are all in my business.

They're just, I'm close to them. That's my family. We share the most in common. Right. It's part of our culture. So let's talk a little bit about a few things, because it's unreal what you've done. And it's just the beginning. I can feel that. You're little bit about a few things because like it's unreal what you've done right and it's just the beginning I can feel that you're even talking about changing your model and expanding it. Yeah. All the different things you're gonna do.

So you've done a couple things that's interesting to me. So one your body's changed the last few years. Like I've seen videos of your brothers right. You've lost a hundred pounds. So you've turned everything around right. So is it the same stuff like what did you do to change your physique? What did I actually do? stuff? Like what did you do to change your physique? Dude, what did I actually do? Yeah, like physically, like did you do make a con? Like did you like look at the mirror one day go holy? I mean look it was way out of hand. Like I told you man I struggle with depression. So depression something that I've battled my whole adult life. I go through phases and those phases last for years. Okay, I go for two or three years, I'd be great.

I go for two or three years and I'm a total wreck. And when I'm a total wreck, I eat everything in my face, I drink everything, you know, I'm having a good time in my mind, but I'm not accounting for the problems that it's causing. And I had got myself up to about 350 pounds. And dude, yeah, I was just looking at the mirror and I'm like, fuck your fat, you know? And you can't be fat in my business and be effective.

Good point, yeah. So. How long you take to lose 100 pounds? It's take, I lost most of it in about eight months. Eight months. Yeah, I lost about 80 pounds at eight months. And then the last 20 has been like recomping for like the last year and a half.

Go back and forth, back and forth, back and forth. So now I'm pretty happy with where I'm at. I still got a little bit to go, thank you. I'm gonna get down, I'm 245 right now, I wanna be about, I wanna be the same weight, but a little leaner. Okay, let's get in that brain of yours for a minute. So this, by the way, I struggle with depression too. Most people will be surprised to know that dudes like us

that are super high energy and help people that we have all the same struggles and maybe even deeper ones. Well when you're given so much of yourself all the time, there's not a whole lot left at the end of the day, you know? I think people thought you and I are gonna get killed and we're gonna bump chefs to see who was stronger and then we met each other.

It's like, hey man, I got the same stuff you got, right? It's the same things. So get in this brain of yours for a few minutes because we're not how that much time left. But like, so this is just like general, but what the hell are you? Like what has made you this freak that you are? You like an obsessed whack job, crazy person?

Are you thinking business all the time? Like if someone said you, hey man, you know, I got three minutes with you. Why are you so successful? What is it about you, what you do or think that's different than the average dude out there? I've just learned that I've personally, I used to think like a lot of younger people think and maybe some people in business, I used to think like this. Man, I wonder if I'm going to ever be one of those successful guys.

Like did you ever think like this when you were broke? Did you ever think like, man, I wonder if I'm going to ever be one of those successful guys. Like did you ever think like this when you were broke? Did you ever think like, man, I wonder if I'm ever going to be like fortunate enough to be one of these guys who has this house and this life and this and that. Like, there was always a question of doubt in my brain. I still have it. Yeah, I still have it sometimes. So, I think I just accepted that there's no valid, there's no validity to that at all. It's just total mind bullshit that your brain does.

And I started to realize that it's just as simple as executing on a daily basis. And when I started to believe that and the doubt went away, I think that made, I think that made me able more confident, b, it works, and I don't feel like I'm a freak of any, you know, I'm just highly competitive and I know how to win, I know that if I'm doing effective things on a daily basis those effective things compound over the course of time. Are you a planner? Do you like write stuff down, do you have goals? Oh yeah, I do what a lot of my listeners,

I have this little method called the Power List. And basically what it is, it's five critical tasks. So for a while on Instagram, we used to always see these memes, and it would be like, I only sleep one hour a day, and that's what you've got to do to be successful. And that's bullshit. OK. I am, and this is going to sound really weird, I only sleep one hour a day and that's what you've got to do to be successful. And that's bullshit. Okay.

I am, and this is going to sound really weird, but I'm actually really fucking lazy. Me too. Okay. Yeah, so like I just found, I just find ways to be effective. So my goal was to do as much good stuff in a day and then have the rest of the day to myself. Okay. So I figured out that if I could execute

on five tasks, not the basic things, not like, oh, I got to work out. But all right, the things are extra than that. Okay, I've got to make this call. I've got to send that email. I've got to follow up with this. I've got to do that. Once those five things are done, I'm done for the day. So if I can get all five of my things done before 10 AM, I got the whole day, do whatever I want. All right, and the rule of the power list is this, it's gotta be five critical tasks, all right. Those critical tasks have to be something that are not a habit for you.

So let's say your goal is to work out and eat, right? And you're not currently doing it. That can be on your power list for up to 21 days. Okay, after it's been on your power list for 21 days and you've won the 21 days in a row, you have to remove it and replace it with two other things. Okay, yeah, so your list is always progressing. It is literally a fail safe way to be successful. I talk about it on my podcast, the MSEO project,

there's a whole episode dedicated to it's episode 107. If you guys wanna go listen to 107, go listen to that, you learning method. But yeah, I just figured that out, man, over the course of time. And... So rare executing though. Like, don't you think? Like, it's the rarest thing even in my business.

Like, I can't believe how cute it is. It's not that hard though. It isn't, but people go through a whole day of busyness. They go, wow, I put in a 15 hour day to your point. Yeah. At the end of it, I go, if we went back and did, did you do five things? You could have done the whole 15 hour day and two hours

and had the rest of the day to yourself. That's another thing elite performers have, the shrink time frames. They can get a whole lot more done in short windows of time. I want to because we're lazy, we want to go fuck off. There's two, by the way, and I am lazy too. People think, oh, you're not. I'm lazy.

I have to have habits and disciplines. Because if you left me to my own devices, I'd be eating Cheetos, sitting on the couch, drinking tequila. Right? I guess that's a good time. It does. It does sound good.

I like that stuff, too. So a couple of other things. So what's 100 to zero? I just read this. What is that? What's that all about? 100 to zero is something that I came up with. Me and two of my guys at work, right, two of the guys at

work, one of them is super competitive and the other one was very badly injured and is also very competitive. And we were talking one time on text and we were like, so these guys co-manage one of our biggest stores in retail. And we were talking on text in Austin, one of the guys, he goes, he goes, man, he goes, I wanna kill all of these other stores. He goes, I don't even want them to sell anything. Like, just like I would say, he goes,

if we were playing football, I would have beat him 100 and nothing. And that's how it started. So it started as 100 and nothing. So now we had, him and me and the two guys had this thing where we would just text 100 and nothing. Basically, it means domination. Dominate.

OK. And then I started bringing it on the podcast. I started talking about, hey, look, there's so much of this feel good, idealist nonsense out there that is telling people it's not OK. Like we see it, like kids basketball game, a team will score 100 points, and the other team score seven, and they fire the coach.

Dude, that's not OK. What are you teaching your kids? You're supposed to lose or feel bad when you win. And I'm just anti any of that. And so basically we just started a hashtag 100 to zero and selling shirts and I put it on my wall. And it's just a reminder like, hey, we're here to fucking win.

You know, no matter what. Like we're here to win. And if the other team can't score, that's their problem. That's not our problem. How do you feel about like mentors and coaches and stuff? So like you talk about teachers and coached. Like, do you think everybody, there's this whole thing about you should have a mentor,

you should have a coach. Do you think some of that's overcooked? Sometimes I think it is overcooked. So do I, I think sometimes good. I think sometimes people like, they're always looking outside themselves, right? Instead of, do you agree with that? I think that the mentor thing started,

Instagram has amplified this mentor thing. Like you gotta have a mentor. Dude, most of the mentors that you guys have, don't know what the fuck they're talking about. Okay, let's be real. Do they have a real business? What, show them, let's see their financials. Let's see the house they live in.

Let's see their plane. Let's see the cars. They don't have that shit. You probably shouldn't be listening to them. Okay, if you're trying to be successful in business. I mentor people every day through the podcast or my Instagram. I don't have to have one on one. If you can't pick up what I'm putting down from that,

you ain't got it anyway. Doesn't surprise you often, you get asked stuff that you've put out that they don't even find. Does that drive you crazy? I personally will not respond to that because I know that they're too lazy to go look at it anyway. You know what I mean? I get asked it all the time, I already put that out.

You go find my stuff. Yeah, and what that is is that's people wanting to they want to touch you, right? Like, oh, I know Ed or I know Andy and I need validation from them. I need permission. That's them looking for permission. You don't need his permission. You don't need mine. You don't need your mouse permission. You don't need your dad's permission. You don't need anybody's permission. In fact, the more people don't need your mouse permission, you don't need your desk permission, you don't need anybody's permission. In fact, the more people tell you you can't, they're probably

good for you. So I just feel like the mentor thing, I have mentors, I didn't call them mentors, I didn't know they're mentors. I just had a dad, and I listed a Tony Robbins stuff. And by the way, thank you, Tony Robbins. Like me too. I was just telling you how impactful, I would like to take a minute to plug in for a sec.

Sure. Okay. I think he's not getting with the young generation the way that he should. Me too. And I feel like, you guys who are following people like, Ed or following people like myself or following Gary Vee, you need to go to the OG. That'see, you need to go to the OG.

That's right, he's the OG. And listen to Tony stuff because a big part of where I'm at had to do with getting his personal power set. My mom gave it to me and you know, my mom gave it, I'm like, I'm not listening to that crap. Well, well, well, like three years later, I listened to it. And I'm like, holy shit dude, this is awesome. And I've been a believer ever since. And me too.

You know, we all come from him somehow. Doesn't it feel like it's the truth? And the younger guys, the younger, the young entrepreneurs, you guys need to go listen to his stuff and follow him. And like, buy his products. And I would not say, if you follow me, you know I tell you not to buy anybody's products. Yeah, yeah.

His is worth it. His is worth it. But in your case, you are too, and I'll tell you why, because the mentoring thing is one thing, but I also, the gift now that you or I or a few other guys can give that are in this space is that we can get people's consciousness of thinking the right stuff. We're not going to directly see you every single day, but you're directed at my focus. You're giving me ideas. You're putting the right thoughts in my head. You and I are both saying this about Tim Grover. You're giving me permission to be obsessed. You're giving me permission to win're putting the right thoughts in my head. You're giving me, and you and I are both saying it's about Tim Grover.

You're giving me permission to be obsessed. You're giving me permission to win. Like I don't need everybody. Yeah, I don't need, I love Grover. We don't need, I just had him on the show. He's awesome. I don't need permission from my family, but I need permission to be myself.

It's like, hey man, it's confirmation that I'm not crazy. These dreams aren't nuts. I'm not a wacko because I want to win and compete so bad. So that's so much permission is is confirmation. There's dudes like me. There's ladies like me. There's people like me that want to live life maxed out. That's what I think you do more than anything. Go man, you're good. I just try to help people find their way. Being an entrepreneur definitely is not for everybody. Some people aren't going to be happy being that. Because as much of the cool shit that you see, there's a lot of bad stuff too.

You've got to really love that tough stuff. I will give Gary a lot of credit. Gary always talks about loving the grit and the dirt and the hard shit. And you do kind of, because I don't know if you're like this, but I bet you kind of are. When crisis happens in your company, I bet you're calm, and I bet you figured out instantly. And you're like, you're like, okay, you're real start turning, and you're challenged,

and you get fired up, and you get excited. As soon as you know the solution, I bet you're excited. There could be a shit could be burning to the ground. 100% right? As soon as I know the problem Yeah, as you like you know like that's dude. I live in that space last week that happened. I was like I'm alive Yeah, this is what I was born to do like I was in my I'm not in that I feel used to me to yeah, like like like like kryptonite right if I like Superman on kryptonite when I don't have that Like what shit's going really good like I'm like I

Think sometimes I stir up mess just so that I can fix it. Yeah, I want through the office. I'm like, what's going on? Nothing. I got this, I'm like, what do I gotta do? No, but I've literally learned that, like if I'm gonna be growing my company,

there should be crap going on around me. There should be fires all the time. Let's finish up with this, because you're about to launch something here pretty soon because it's not mentoring, but it's more direct access to you. It's more specific stuff. So tell them what you're planning on launch something here pretty soon because it's not mentoring, but it's more direct access to you, it's more specific stuff. So tell them what you're planning on doing here, Wilson.

So we're launching a forcella entrepreneurship academy. It's an academy, it's exactly what it sounds like. There's level one, level two, level three courses. People come in, they can learn not some Instagram thing. I'm like, how to open up an Instagram account management service or whatever, like that's not what we do. What we do is teach people the exact tools they need to run a real company and build a real brand. A lot of doctors, a lot of lawyers, a lot of real estate agents, a lot of people who are in business and have skills, have no idea how to run a business.

That's true. So we're opening an academy that shows people, step by step, step by step, what they're going to need to run a real business and build a real company, not just a hack to try to make some income on the side. You know what I mean? So if you're looking for some sort of business to start,

that's not what we do. We take your business and we show you how to run it. I like that. Yeah, and that's what we're doing, and we're doing that from, I'm a real guy, I built a business from zero to where it is now, and a lot of people have questions about what to do at this point, or how to do this,

or how to do that, especially when it comes to marketing and advertising, and how to get word of mouth out, and make customers loyal. And I talk about all these things on the podcast, but I don't show them exactly how to do it. This is where I'm going to get into the gritty details of how to execute.

And so I'm excited, man, I think it's gonna be cool. I'm excited about the guys, not just the guys who are watching in there, I wanna own a company one day, but I'm excited about the guy who has a company right now, and he's struggling and he doesn't know what to do. And I'm excited about helping those people. Yeah, well, you're gonna.

The big thing I think everybody, by the way, is really good, did I, really? Like, I got a lot out of this. Oh, thank you. It's good for me, man. I mean, really, I know you all did too. Probably the way you can get to the center hub of this guy, those just follow him on social media,

follow this guy on Instagram. Yeah, I'm mainly on Instagram. I'd the center hub of this guy, those just follow them on social media, follow this guy on Instagram. Yeah, I'm mainly on Instagram. I'd be on Instagram with this guy and then the MFCEO.com podcast as well. They can subscribe on iTunes, all these other platforms too. I know it helps if they subscribe. Yeah, yeah, yeah. It drives the stuff up. I'm always pushing the subscribe.

Yeah. If you like the content, subscribe. That's all I ask. Tell you a paid bet. Me too. Just subscribe. Little likes, little followers, little subscribe. That's all we ask. Tell you a paper. Me too. Just subscribe, little likes, little follow, little subscribe. That's all we want. So, you got a little taste of today of what you can get in all these different forums from

this man and the stuff that's coming forward. So, really appreciate you today. Thank you, man. I'm so glad we've enjoyed the day. All right. God bless everybody. Max out. Thanks, guys.

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